AIPD Subcourse DI0460 Edition 9: Plan and Produce an Electronic Field Production Television Spot Announcement

8/16/2019 AIPD Subcourse DI0460 Edition 9: Plan and Produce an Electronic Field Production Television Spot Announcement

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PLAN AND PRODUCE AN ELECTRONIC FIELD PRODUCTION/TELEVISION SPOT ANNOUNCEMENT

Subcourse Number DI0460

EDITION 9

US Army Public Affairs Proponent enter!ort "eor#e "$ %ea&e' %arylan&

( re&it )ours

E&ition Date* September +9,9

SUBCOURSE OVERVIEW

T)is subcourse contains t-o lessons' #i.in# t)e senior broa&caster t)etools necessary to plan an& pro&uce electronic fiel& pro&uctions an&tele.ision spot announcements$ T)ese lessons -ill pro.i&e a #eneral/no-lee an& un&erstan&in# of tele.ision spot pro&uction an& electronic

fiel& pro&uctions$

ou must )a.e a basic /no-lee of military broa&castin# prior to ta/in#t)is subcourse$ It is su##este& you complete Army correspon&encesubcourses DI 01+0' Tec)ni2ues of 3roa&cast ournalism5 DI 01(0'Electronic ournalism5 an& DI 010' 3asic Tele.ision 7i#)tin# an&Scenery$

T)is subcourse reflects t)e &octrine current at t)e time t)e subcourse-as prepare&$ In your o-n -or/ situation' al-ays refer to t)e latestpublications$

T)e -or&s 8)e' 8)im' 8)is' an& 8men' -)en use& in t)is publication'represent bot) t)e masculine an& feminine #en&ers unless ot)er-isestate&$

TERMINAL LEARNING OBJECTIVE

Tas/* In t)is subcourse you -ill learn t)e &uties an&responsibilities of a senior broa&caster -)en plannin# an&pro&ucin# electronic fiel& pro&uctions an& tele.ision spotannouncements$

on&itions* ou are #i.en t)e material presente& in t)is lesson$

Stan&ar&s* ou -ill &emonstrate a basic un&erstan&in# of properlyplannin# an& pro&ucin# electronic fiel& pro&uctions an&tele.ision spot announcements$

i DI0460


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TABLE OF CONTENTS

Section Pa#e

SU3OU:SE O;E:;IE< $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ i

7esson +* P7AN=P:ODUE AN E7ET:ONI !IE7D P:ODUTION

INT:ODUTION $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ >

E?UIP%ENT $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ >

T@E P:ODUTION P:OESS$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ (

P:EP:ODUTION P7ANNIN"$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ ,

T:ANSPO:TATION$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ 9

!OOD AND 7OD"IN"$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ 9

P:EP:ODUTION ON!E:ENE$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ +0

S@OOTIN" ON 7OATION$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ +0

S@OOT T@E SENES$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ +>

POSTP:ODUTION EDITIN"$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ +1

E;A7UATE P:O":A%$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ +1$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$

SA!ET$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ +1

Practice Eercise$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ +(

Ans-er Bey an& !ee&bac/$$$$$$$$$$$$$$$$$$$$$$$$$$$ +6

7esson >* P7AN=P:ODUE TE7E;ISION SPOT ANNOUNE%ENTS

INT:ODUTION$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ +,

TPES O! SPOT ANNOUNE%ENTS$$$$$$$$$$$$$$$$$$$$$$$$$$$$ +,

!O:%S O! SPOT 0

%E@ANIS O! SPOT >

DI0460 ii


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9

iii DI0460


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LESSON ONE

PLAN/PRODUCE AN ELECTRONIC

FIELD PRODUCTION

46R Soldier! M"#$"l T"!%& '(4)(**)+4(,

OVERVIEW

TAS- DESCRIPTION&

In t)is lesson you -ill learn t)e super.isors responsibilities inplannin# an& pro&ucin# an electronic fiel& pro&uction$

LEARNING OBJECTIVE&

ATIONS* Describe t)e areas of responsibility in plannin# an&

pro&ucin# an electronic fiel& pro&uction$

ONDITIONS* ou are #i.en t)e material presente& in t)is lesson$

STANDA:DS* Define or i&entify t)e responsibilities in plannin# an&pro&ucin# an electronic fiel& pro&uction E!PF an& plan an&pro&uce an E!P in t)e manner &escribe& in t)is lesson$

:E!E:ENES* T)e material containe& in t)is lesson -as &eri.e& from t)efollo-in# publications*

STP 46G46:GS%GT" +=>=1=4=3roa&cast ournalist Sol&iers%anual an& Trainers "ui&e5 Tele.ision Pro&uction' secon&

e&ition'


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PLAN/PRODUCE AN ELECTRONIC

FIELD PRODUCTION

INTRODUCTION

Special e.ent pro#rams' e$#$' Arme& !orces Day' "ermanGAmerican;ol/sfests an& post sports c)ampions)ips' are pro&uce& for tele.ision att)e remote location$ T)is is* calle& 8electronic fiel& pro&uctionE!PF$ E!P uses a -i&e ran#e of pro&uction tec)ni2ues' -)ic) all )a.eone t)in# in common* t)e use of portable tele.ision pro&uction e2uipment$T)is c)apter pro.i&es a basic loo/ at plannin# an& pro&ucin# a speciale.ent pro#ram$

E!P is use& -)en time constraints are not a problem an& -)en )i#)erpro&uction .alues an& tec)nical 2uality are important consi&erations$E!P allo-s you t)e time to properly plan for t)e e.ent an& to atten& toall t)e &etails as t)ou#) it -ere pro&uce& in t)e stu&io$

E.UIPMENT

Electronic fiel& pro&uction re2uires a -i&e .ariety of e2uipment$ Apro&uction cre- may use e2uipment t)at is almost i&entical to t)at use&by an electric ne-s #at)erin# cre-$ %ore comple pro&uctions may re2uire)i#) 2uality cameras' au&io e2uipment' li#)tin# #ear an& .i&eotaperecor&ers$ A simple E!P s)oot may only re2uire loa&in# up in a car'-)ile a more comple s)oot may call for t)e use of a pro&uction .an!i#ure +G+' pa#e >F$

Fi$re ()( Prod$12io# V"#

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C"3er"!

T)e types of cameras use& for an E!P-ill .ary$ @i#)G2uality s)oul&erGmounte& cameras !i#ure +G>' pa#e 1F aret)e norm$ T)ey offer a #reat &eal ofmobility an& fleibility' -)ic) can come

in )an&y &urin# a specialGe.entpro&uction$ Accessories suc) as speciallenses' filters an& collapsible &ollys'in a&&ition to tripo&s an& s)oul&ermounts' are also use&$

Fi$re ()' EFP C"3er"

3efore you actually s)oot' se.eral e2uipment limitations must beconsi&ere&$ 7o- or )i#) li#)t le.els in t)e s)ootin# en.ironmenta&.ersely affect camera=recor&er operations$ Etreme temperature c)an#es-ill also affect e2uipment operations$ All .i&eo e2uipment is fra#ile$@an&le t)e e2uipment -it) care' an& &ont epose it to san&' salt' )ea.yrain' etc$

Army correspon&ence subcourse DI 01(0' Electronic ournalism' -illpro.i&e you -it) a basic /no-lee of E!P cameras$

A$dio

Au&io nee&s -ill .ary accor&in# to t)e special e.ent$ Simple pro&uctionsmay re2uire a )an&G)el& or la.alier microp)one mi/eF' -)ile a moreelaborate pro&uction -ill in.ol.e boom an& -ireless microp)ones$

@an&G)el& an& la.alier microp)ones are normally use& in situations -)erean onGcamera microp)one is acceptable$ S)ot#un mi/es an& fis)pole boommicrop)ones are use& so as not to be seen$


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E!P au&io re2uirements s)oul& inclu&e etra mi/e cables' #affer tape' an&)ea&p)ones for monitorin# au&io pic/up' spare batteries' fuses an&-in&screens for t)e microp)ones$

Video T"e Re1order!

Electronic fiel& pro&uctions are .i&eotape& for e&itin# later &urin#postpro&uction$ T)e most common .i&eotape recor&er ;T:F use& for an E!Pis t)e 1=4 inc) format !i#ure +G1' pa#e 4F$ @o-e.er' t)e +=> inc)camcor&er' a sin#le system camera=recor&er' is fast becomin# t)e mostpopular c)oice for electronic fiel& pro&uctions$ T)e +=> inc) camcor&eris smaller' li#)ter' an& offers fleible pro&uction capability$

Fi$re ()+ +/4 I#15 For3"2

Li52i#

Tele.ision cameras -ill not pro&uce 2uality pictures -it)out properli#)tin#$ Tele.ision li#)tin# is an art in itself$ Proper li#)tin# cancreate certain moo&s an& effects$ E!P often re2uires t)at properli#)tin# be set up to control illumination an& to create -)ate.erli#)tin# effects are nee&e&$

E!P s)oots -ill normally re2uire lensless spotli#)ts' floo&li#)ts'mountin# &e.ices stan&s' -all unitsF' barn&oors' screens' #els' an&sufficient amounts of electric po-ercable$ Army correspon&ence subcourseDI 010' 3asic Tele.ision 7i#)tin# an& Scenery' -ill pro.i&e you -it) anun&erstan&in# of t)e fun&amental tec)ni2ues of li#)tin#' li#)tin#

e2uipment an& t)e t)reeGpoint li#)tin# met)o&$

DI0460 4

TE PRODUCTION PROCESS


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A!!e!! Need

Prior to committin# to pro&uce any special e.ent pro#ram' you )a.e toassess t)e nee& for your inten&e& pro&uct$ "enerally' input on -)et)erto pro&uce a ne- proect comes from station mana#ement$ T)ere are times't)ou#)' -)en youll recei.e input from t)e local public affairs officer'

comman&ers of units you ser.e an& lea&ers of community or#aniHations$

Ide#2i78 O9:e12i;e "#d T"re2 A$die#1e

Once you.e assesse& t)e nee& for t)e broa&cast' t)e net step is to&etermine your obecti.e$

o


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about$ Once t)e list of i&eas )as been complie&' narro- it &o-n untilyou an& t)e #roup come up -it) t)e &irection to ta/e$ As pro&ucer of t)eE!P you )a.e t)e final say' but by inclu&in# ot)er players on t)e proectin t)e &ecisionG ma/in# process' you alrea&y create an atmosp)ere ofteam-or/$

Wri2e 25e S1ri2


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Pri;"18 A12

T)e Pri.acy Act pre.ents us from broa&castin# certain information aboutan in&i.i&ual -it)out t)at persons permission$ T)is inclu&es streeta&&resses' social security numbers' telep)one numbers' informationcontaine& in me&ical an& personnel files' an& information pertainin# toonG#oin# &isciplinary actions t)at -oul& clearly be an un-arrante&

in.asion of personal pri.acy$

Li9el

%aterial containin# information consi&ere& libelous must be &elete& froma pro#ram inten&e& for broa&cast$ If t)is is not possible' t)e pro#ram-ill )a.e to be replace& -it) a bac/up$ ou may not say anyt)in# aboutpersons' #roups' or#aniHations or businesses t)at eposes t)em to )atre&or contempt' lo-ers t)em in t)e esteem of ot)ers' causes t)em to bes)unne&' or inures t)eir business$ Some libelous -or&s are*

8&run/' ra&ical' &is)onest' unet)ical' a c)eat' criminal unless

con.icte&F' traitor' etc$

Prorie28

Propriety is &oin# -)at is ri#)t an& proper$ ou must ensure broa&castmaterial is in #oo& taste an& &oes not .iolate t)e sensiti.ities of t)elistenin#=.ie-in# au&ience$ T)ere are se.eral types of material t)at-oul& pre.ent a pro#ram from bein# aire&* .ul#arity' obscenity' #ore'per.ersion an& ecessi.e .iolence$

Re$l"2io#!

As t)e pro#ram pro&ucer' it is essential t)at you be familiar -it) publicaffairs policy$ T-o re#ulations t)at you must )a.e a #oo& un&erstan&in#of are A: 160G(' Army Public Affairs Public Information' an& A: 160G,+'omman& Information Pro#ram$ In a&&ition' t)e broa&cast super.isor mustbe familiar -it) A: 140G+' :elease of Information from Army !iles an&:ecor&s5 A: 160G,0' :elease of Information


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PREPRODUCTION PLANNING

Si2e Sele12io#


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pro#ram &irector' station mana#er' public affairs officer' or e.en t)elocal comman&er$ Dont let t)e c)ain of comman& be surprise& by t)econtent of your pro&uction$ Beep t)e lines of communication open toa.oi& possibly embarrassin# situations$

TRANSPORTATION

3elie.e it or not' transportation arran#ements often are not ma&e untilri#)t before t)e e.ent$ ou must inclu&e t)is in your prepro&uctionplannin#$


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ou.e selecte& t)e E!P site' t)e talent an& t)e cre-' an& t)e finalscript )as been seen an& appro.e& by t)e c)ain of comman&$ No- its timeto assemble all t)e elements of your E!P$

Start by )a.in# a prepro&uction conference$ At t)is meetin# re2uire allt)e people in.ol.e& to be present$ 3rief your staff on t)e upcomin# E!P$Present t)em -it) all t)e information you )a.e concernin# t)e proect$Pass out assi#nments' pro&uction sc)e&ules an& any ot)er materialsnecessary to assist t)e staff in performin# its &uties$

Once t)e staff )as been fully briefe&' open t)e meetin# for &iscussion$Encoura#e an ec)an#e of i&eas an& be recepti.e$ )ances are' youll #etsome #reat i&eas for impro.in# t)e E!P$

SOOTING ON LOCATION


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it$K In con&uctin# a site sur.ey' your main purpose is to &etermine t)epersonnel an& e2uipment t)at -ill be nee&e&' but t)ere is muc) more t)atyoull nee& to fin& out on your site sur.ey$

Co#d$12 " Si2e S$r;e8


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o po-er re2uirements$ @a.e a station en#ineer present to c)ec/out your electrical nee&s$ If not' you -ill nee& to estimate t)epro&uctions total po-er re2uirements an& ensure t)e necessarypo-er is a.ailable$ Note t)e .olta#e an& ampera#e an& ma/e suret)e -irin# confi#uration is compatible -it) your e2uipment$7ocate t)e fuse bo or circuit' brea/er bo an& sprea& out yourelectrical loa& e.enly by plu##in# into se.eral outlets -ire& to&ifferent circuits$ One important t)in# to a.oi& is layin#electric cables near .i&eo or au&io lines' t)is can causeelectrical interference$ )ec/in# po-er re2uirements is 2uitetec)nical' t)ats -)y )a.in# a station en#ineer present is anecessity$

o -)at permits an& clearances are re2uire&$


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continuity of eac) s)ot in a scene$ !ailure to &o so coul& beembarrassin# an& cause a return to t)e location to res)oot one particularcamera s)ot$

As you s)oot' slate eac) scene an& lo# #oo& an& ba& ta/es to sa.epostpro&uction time$

POSTPRODUCTION EDITING

Prior to #ettin# to t)e postpro&uction sta#e' you s)oul& )a.e alrea&ysc)e&ule& t)e necessary facilities for puttin# your pro#ram to#et)er$Sc)e&ule t)e facilities as far in a&.ance as possible$ )ances areyoull be -or/in# on a ti#)t sc)e&ule to complete t)e E!P' so plannin# isetremely important$ If you nee& a refres)er on e&itin# proce&ures' rea&Army subcourse DI 01(0' Electronic ournalism$ DI 0190' Tele.ision"rap)ics !or 3roa&cast ournalists' -ill assist you in plannin# an&&esi#nin# #rap)ics$

EVALUATE PROGRAM

E.aluate t)e pro#ram once it )as aire&$ "at)er fee&bac/ from yourstation peers an& from t)e .ie-ers$ T)is can be &one in se.eral -ays* bytelep)one' -ritten sur.eys' personGtoGperson inter.ie-s' etc'$ !ee&bac/-ill pro.i&e you -it) a feel for -)at you &i& -ell an& -)at faile& to-or/ &urin# your pro&uction$


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PLAN/PRODUCE AN ELECTRONIC FIELD PRODUCTION

INSTRUCTIONS&

:e.ie- t)e material in t)is lesson$ Ans-er t)e 2uestions belo- by

circlin# t)e 8 T or 8! net to eac) 2uestion$ ompare your ans-ers-it) t)e ans-er /ey on t)e net pa#e$

T ! +$ Once you.e assesse& t)e nee& for an E!P' t)e net step isto &etermine your obecti.e$

T ! >$ 3rainstormin# sessions -it) pro&uction cre- members are#enerally not .ery pro&ucti.e$

T ! 1$ E!P is use& -)en t)ere are time constraints an& -)en lo-erpro&uction .alues an& tec)nical 2uality are not importantconsi&erations$

T ! 4$


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ANSWER -E=

LESSON (

SUBCOURSE DI0460

PLAN/PRODUCE AN ELECTRONIC FIELD PRODUCTION

+$ True Pa#e (F

>$ !alse Pa#e (F

1$ !alse Pa#e >F

4$ True Pa#e ++F

($ !alse Pa#e >F

6$ True Pa#e 6F

$ !alse Pa#e ++F

,$ !alse Pa#e +0F

9$ True Pa#e 6F

+0$ !alse Pa#e 4F

DI0460 (6


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LESSON TWO

PLAN/PRODUCE TELEVISION SPOT ANNOUNCEMENTS

46: Sol&iers %anual Tas/* >+4G+G>1(+

OVERVIEW

TAS- DESCRIPTION&

In t)is lesson you -ill learn t)e super.isors responsibilities inplannin# an& pro&ucin# tele.ision spot announcements$

LEARNING OBJECTIVE&

ATIONS* Describe t)e areas of responsibility in plannin# an&pro&ucin# a tele.ision spot announcement$

ONDITIONS* ou are #i.en t)e material presente& in t)is lesson$

STANDA:DS* Define or i&entify t)e responsibilities in plannin# an&pro&ucin# tele.ision spot announcements' an& plan an&pro&uce a tele.ision spot announcement in t)e manner&escribe& in t)is lesson$

:E!E:ENES* T)e material containe& in t)is lesson -as &eri.e& from t)efollo-in# publications*

STP 46G46:GS%GT" +=>=1=4=3roa&cast ournalist

Sol&iers %anual an& Trainers "ui&e5Tele.ision Pro&uction' secon& e&ition'


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PLAN/PRODUCE TELEVISION SPOT

ANNOUNCEMENTS

INTRODUCTION

Of all t)e communication tools a.ailable to you in military tele.ision't)e spot announcement is t)e most common$ Unli/e t)e feature' -)ic) isnormally aire& only once' t)e tele.ision spot -ill be use& o.er an& o.era#ain$

A ci.ilian me&ia spot is normally t)ou#)t of as a commercial' somet)in#t)at sells a pro&uct$ T)e T; spot can &o more$ It can sell a person onan or#aniHation' acti.ity or e.en a moo&$ A T; spot can &o all t)is-it)out e.er as/in# t)e au&ience to spen& money on a commercial pro&uct$%any pro#rams or acti.ities in a military community are brou#)t to t)eau&iences attention in t)is manner$

In t)is lesson -ell &iscuss t)e types an& forms of spots' t)e mec)anicsof spot -ritin# an& pro&ucin# your tele.ision spot announcement$

T=PES OF SPOT ANNOUNCEMENTS

T)ere are t-o types of spot announcements use& in military broa&castme&ia$ T)ese are*

o comman& information spots

o public ser.ice announcements

Co33"#d I#7or3"2io# So2!

omman& information spots support t)e comman&ers information #oals$T)ese areas are normally )an&le& for t)e comman&er by t)e public affairsofficer PAOF$ oor&inatin# -it) ot)er comman& a#encies' t)e PAOestablis)es a campai#n to emp)asiHe t)e comman&ers information #oals$!or eample' t)e PAO may -or/ closely -it) t)e post en#ineer to &etermineener#y sa.in# campai#ns for t)e calen&ar year' or t)e safety officermi#)t su##est a series of spots promotin# s-immin# safety$


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P$9li1 Ser;i1e A##o$#1e3e#2!

T)e public ser.ice announcement PSAF is t)e most common type of spotpresente& on military tele.ision$ T)e PSA pro.i&es information t)eau&ience -ants to /no-' rat)er t)an nee&s to /no-$ Some eamples of a

PSA are* information on tra.el' social announcements or fun&Graisin#acti.ities$

FORMS OF SPOT WRITING

T)ere are t-o forms of spot -ritin#* sellin# an& information$

Selli#

T)e most common met)o& of broa&cast spot -ritin# is t)e sellin# form$T)e sellin# form is t)e most &eman&in# because it re2uires you to useyour ima#ination to come up -it) uni2ue material$

T)e sellin# form inclu&es an action step$ T)is is a point of moti.ation$T)e sellin# spot encoura#es t)e au&ience to ta/e action' not ust retaina piece of information$ ou can sell t)rou#)out t)e spot$ T)e actionstep is your last effort to #et t)e .ie-er or listener to &o -)at you-ant )im to &o$

I#7or3"2io#

T)e information form is not as o.ert in its intentions as t)e sellin#spot$ In t)e sellin# spot you acti.ely encoura#e your au&ience to #o outan& &o somet)in# or buy somet)in#$ In t)e information form' you -ant tocon.ey your facts in suc) a -ay t)at t)e au&ience -ill retain t)em' butyou &o not inclu&e t)e action step$

(? DI0460

WRITING STEPS


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To -rite an effecti.e spot' t)ere are t)ree steps you must use$ T)eseare*

o attention step

o appeal step

o action step

A22e#2io# S2e

All forms of broa&cast -ritin# re2uire you to first #ain t)e au&iencesattention$ T)is is calle& t)e attention step' or K)oo/$K T)e obect isto 2uic/ly #ain t)e au&iences interest$ %ost spots are* 10 an& * 60

secon&s in len#t)$ !or eample' =OU ARE SLOWL= COMMITTING SUICIDEcoul& be t)e attention step for an antiGsmo/in# spot$

T)e attention step in broa&cast spot -ritin# can inclu&e startlin#

statistics' a arrin# 2uestion' as in t)e eample abo.e' or a startlin#fact$ Use t)e most appropriate openin# to reac) t)e au&ience as 2uic/lyas possible$

Ae"l S2e

To moti.ate your au&ience' use t)e appeal step$ T)is is t)e bo&y of t)espot$ Durin# t)e appeal step you list all t)e reasons your au&iences)oul& buy your pro&uct or become intereste& in your i&ea$ Appeal stepsin t)e antiGsmo/in#spot coul& be*

o oull stop cou#)in#$

o oull feel better$

o ou -ont run out of breat) so 2uic/ly$

o our clot)es -ont smell smo/y anymore$

o NonGsmo/ers -ont a.oi& you$

DI0460 '0

A12io# S2e

T)e final step in t)e sellin# met)o& is t)e action step$ Usin# si -or&sor less' t)e action step su##ests your au&ience s)oul& #o into action an&buy -)ate.er it is you are tryin# to sell$ T)is step s)oul& be forceful'


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combinin# in.itation an& &eman&' an& s)oul& compel t)e au&ience to buy'oin' -rite or perform accor&in# to t)e action you )a.e su##este&$ T)e

action step of t)e antiGsmo/in# spot coul& be' FOR A LONGER LIFE STOPSMO-ING

MECANICS OF SPOT WRITING

T"re2 A$die#1e

Spots are #eare& to attract all /in&s of people' youn# an& ol&' men an&-omen' acti.e &uty an& family members$ @o-e.er' eac) spot is not aime&at all of t)ese #roups' but at a small portion of t)e o.erall au&ience$It is your ob as t)e spot -riter to tar#et your spot to t)at select#roup$ !or instance' if your spot -ere on t)e local &ay care center'your tar#et au&ience -oul& be marrie& sol&iers -it) -or/in# spouses orsole parents$

T)ere are se.eral 2uestions you nee& to as/ yourself*

o Is t)is spot nee&e&J

o @o- &o I reac) t)is se#ment of t)e au&ienceJ

Since t)e tar#et au&ience is probably not )ome &urin# t)e &ay' ni#)ttime

tele.ision mi#)t be t)e best me&ium to air your spot$ Ne;er #uess aboutt)e .ie-in# )abits of t)e au&ience$ our stations au&ience sur.eys -illpro.i&e you -it) t)e information necessary to )elp you reac) t)e inten&e&au&ience$ Once you.e &etermine& your tar#et au&ience' -rite a specificspot announcement obecti.e to inclu&e t)e purpose of t)e spot$ T)isstatement pro.i&es you -it) t)e &irection in -)ic) t)is spot must #o to

ser.e t)e au&ience$ Too many times fol/s -or/in# -it) t)e A!:TS Arme&!orces :a&io an& Tele.ision Ser.iceF )a.e t)e ol&' 8Im t)e only stationin to-n attitu&e$ ust because youre t)e only station in to-n' &oesntmean t)e au&ience is tune& in$

Prior to -ritin# t)e spot' you must &eci&e )o- you are #oin# to pac/a#eyour finis)e& pro&uct$ A tele.ision spot mi#)t be pro&uce& in t)estu&io' -it) actors an& sets' or it mi#)t be s)ot at a remote location'-it) limite& e2uipment$

'( DI0460

WRITING TE SPOT

Ver9 Te#!e


25/33

Noon +>00 )oursSpecialist o)n ones SP onesAmbulance Emer#ency Transport

;e)icle

DI0460 ''

For3"2

our spot -ill be inserte& into t)e pro#ram &ay' so it is etremelyimportant to meet t)e time re2uirements$ If t)e spot re2uest calls for a*60 secon& spot' t)en it s)oul& be *60 secon&s$ !ollo- t)e time#ui&elines$ Ta/in# t)e liberty to ma/e your spot *1> secon&s can causeserious problems$


26/33

!or instance' in tele.ision a spot t)at runs lon# mi#)t cause t)e onGairs-itc)er to run late into a net-or/ or satellite broa&cast$


27/33

No- t)at -e.e &iscusse& t)e mec)anics of spot -ritin#' lets ta/e a loo/at an eample of a tele.ision spot$

"OOD,' +99>

10 SEONDSF !O: "ENE:A7 :E7EASE

ANNOUNE:

3:IE!ASE !O: EA:S' A 3:IE!ASE


28/33


29/33

After t)e slu# slate' ma/e sure a count&o-n lea&er is recor&e&$ ournet step is to recor& t)e final pro&uct$ ou may )a.e to s)oot itse.eral times to #et t)e .i&eo s)ots you -ant$ Once s)ootin# iscomplete&' t)en you enter t)e electronic e&itin# p)ase$ DI 01(0'Electronic ournalism -ill pro.i&e you -it) t)e basics of electronice&itin#$

!re2uently' t)e subect of a tele.ision spot -ill re2uire a remotelocation$ 7esson +' Electronic !iel& Pro&uction' -ill assist you inpro&ucin# your spot at a remote location$

DI0460 '6


30/33

PRACTICE E@ERCISE

LESSON '

SUBCOURSE DI0460


INSTRUCTIONS&

:e.ie- t)e material in t)is lesson$ Ans-er t)e 2uestions belo- bycirclin# t)e 8T or 8! net to eac) 2uestion$ ompare your ans-ers -it)t)e ans-er /ey on t)e net pa#e$

T ! +$ omman& information spots are t)e most common type of spotspresente& on military tele.ision$

T ! >$ A slu# slate is normally place& at t)e en& of t)e tele.ision

spot$

T ! 1$ Tele.ision copy must be &i.i&e& .ertically' -it) .i&eoscriptin# on t)e ri#)t of t)e pa#e an& au&io on t)e left$

T ! 4$ 3roa&cast spot copy is sin#le space& -it) a &ouble spacebet-een scenes$

T ! ($ Sentences -ritten for broa&cast spot copy s)oul& be no moret)an + -or&s$

T ! 6$ T)e t-o forms of spot -ritin# are sellin# an& informational$

T ! $ T)e most common met)o& of broa&cast spot -ritin# is t)einformational form$

T ! ,$ T)e au&io portion of a tele.ision spot must be able to stan&alone$

T ! 9$ 3roa&cast spots s)oul& not be -ritten in t)e acti.e .oice$

T ! +0$


31/33

ANSWER -E=

LESSON '

SUBCOURSE DI0460


+$ !alse Pa#e +9F

>$ !alse Pa#e >(F

1$ !alse Pa#e >1F

4$ !alse Pa#e >1F

($ True Pa#e >>F

6$ True Pa#e +9F

$ !alse Pa#e +9F

,$ True Pa#e >1F

9$ !alse Pa#e >>F

+0$ True Pa#e >0F

DI0460 '>


32/33

GLOSSAR=

A$dio& T)e soun& portion of a ra&io or tele.ision pro#ram$

A$dio le;el& T)e stren#t) of t)e au&io si#nal$

A$dio 3i& 3alancin# all au&io le.els to pro.i&e t)e &esire& compositesoun&$

B"r#door!& %etal flaps' mounte& on li#)tin# instruments' t)at are use&to control li#)t &istribution$

Doll8& A camera support t)at permits a camera to smoot)ly mo.e acrosst)e floor of t)e stu&io$

Fil2er& A lens co.er' ma&e of #lass or #elatin' t)at is use& to c)an#et)e 2uality of li#)t enterin# a camera$

Fi!5ole 9oo3& @an&G)el& an& use& mainly on location' -)ere a lar#erboom is too un-iel&y$

Floodli52& A -i&eGaperture li#)t source t)at pro&uces flat' &iffuse&illumination' o.er a -i&e area$

Gel& olore& plastic or #elatin material' mounte& in front of li#)tin#instruments' to pro&uce colore& li#)t$

L";"lier 3i1ro5o#e& A tiny microp)one' -orn by talent' clippe& to t)etie' lapel or blouse' or )un# from a cor&$

Le;el& T)e .olume or si#nal stren#t) of an au&io or .i&eo le.el$

Li52 3e2er& An instrument &esi#ne& to rea& li#)t intensity' usin#eit)er inci&ent or reflecte& li#)t$

Lo1"2io#& A pro&uction area locate& outsi&e t)e normal stu&io$

M"!2er 1o#2rol& T)e operations area -)ere all au&io an& .i&eo outputs of.arious pro&uction stu&ios are sent for &istribution an& broa&cast orrecor&in#$

Re3o2e& A ra&io or tele.ision pro&uction pro&uce& outsi&e t)e stu&io$

S5o2$# 3i1ro5o#e& A )i#)ly &irectional microp)one &esi#ne& to pic/ upau&io from #reat mi/eGtoGsubect &istances$

'? DI0460


33/33

So2li52& An instrument t)at pro&uces a )ar&' &irectional' intense beamof li#)t$

S2or89o"rd!& S/etc)es of important .isual se2uences of a script t)at)elp illustrate t)e -riters concept$

Triod& T)reeGle##e& camera mount t)at can be attac)e& to a &olly for

maneu.erability$ Normally' tripo&s are li#)t-ei#)t an& are use& forremote pro&uctions$

Wirele!! 3i1ro5o#e& Transmits a lo-Gpo-er si#nal t)at permits cableGfree operation$

DI0460 +0

AIPD Subcourse DI0460 Edition 9: Plan and Produce an Electronic Field Production Television Spot Announcement

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