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AIP National Office 34 Lawson Street Oxley QLD 4075 Australia
+61 7 3278 4490 +61 7 3009 9916 [email protected]
www.aipack.com.au
AIP NEWSLETTERJoin the AIP on
1
FEBRUARY 2016
JOIN THE AIP LINKED IN GROUP TODAY
The AIP recognises the changing role of social media as an
additional means of reaching our members, sponsors, and industry
contacts across Australasia as an international group. The AIP has
a Linked in Group and we invite you to join your peers who have
already connected. Linkedin: Australian Institute of Packaging.
The AIP is pleased to advise that the second recipient of the
Certified Packaging Professional (CPP) designation is Nina
Cleeve-Edwards MAIP, M a n a g e r O c e a n i a Innovation
Acceleration Team, Nestl Australia Ltd.
Being able to offer the CPP credential in Australasia a l l o w
s p a c k a g i n g professionals in our
industry the opportunity to join recognised packaging exper ts
from around the world with the industr y s leading professional
designation. Attaining the CPP designation is an excellent
investment in your professional development, and the credential
defines the packaging professional and allows organisations to seek
out and hire the right professional based on verified knowledge,
skills and industry contributions. Using the CPP program to assess
and evaluate ones professional competency validates you as
internationally proficient as a packaging professional, a cut above
your peers. The CPP designation will become the leading mark of
excellence internationally and a must-have recognition of industry
proficiency and achievement for packaging professionals. MAKE
HISTORY BY BEING ONE OF THE FIRST CERTIFIED PACKAGING PROFESSIONALS
(CPP) IN AUSTRALASIA.
LATEST RECIPIENT TO RECEIVE CPP DESIGNATION
MARK THESE DATES IN YOUR DIARY 1 & 2 JUNE
2016 AIP NATIONAL CONFERENCEPACKAGING & PROCESSING WEEK
CROWN PROMENADE, SOUTHBANK, VICTORIA
TWO WAYS THAT YOU CAN BE INVOLVED IN THE BIENNIAL AIP NATIONAL
CONFERENCE...
EXHIBITDoes your company have packaging or processing materials,
designs, products or machinery that would be of interest to Food
and Beverage manufacturers? Limited exhibition space and exclusive
partnership opportunities are available for the conference.Click
here for partner packages. ATTENDDo you want to learn more about
the latest packaging and processing trends and innovations? Do you
want to network with like-minded packaging professionals? Then mark
the 1st and 2nd of June 2016 in your calendar.
Designed for packaging designers, technologists, engineers,
sales and marketing people the biennial AIP National Conference is
the largest packaging and processing conference of its kind in
Australia and New Zealand. Run by industry for industry the AIP
National Conference has been leading the way in professional and
personal development for decades and is a part of the annual
Packaging & Processing Week.
PROUDLY SPONSORED BY
MEDIA PARTNERS
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AIP NEWSLETTER FEBRUARY 20162
When: Wednesday 10th of FebruaryWhere: Box Hill Golf
ClubWhat:
Speakers:
Understanding the Australian Recycling Label & the Packaging
Recyclability Evaluation Portal (PREP)The Australia recycling rate
for packaging has risen to be one of the highest in the world, but
it hasnt increased since 2010. This indicates there is a need for a
new recycling revolution, but this will require some innovation,
leadership and an increased level of knowledge by packaging
designers. In August 2015, Planet Ark launched the Australian
Recycling Label, with Officeworks being the first business to adopt
the label on its products to help its consumers to do the right
thing. Importantly the ARL is underpinned by evidence, which is
obtained from the Packaging Recyclability Evaluation Portal, or
PREP, that was developed by GreenChip and Planet Ark with the
support of the APC.
DONT MISS OUT ON THE LATEST AIP ACTIVITIES FOR 2016ALL MEMBERS
ARE INVITED TO ATTEND ANY EVENTS ACROSS AUSTRALIA & NEW
ZEALANDTo register to attend any of the events simply email
[email protected] or visit the events page on
www.aipack.com.au
AIP TECHNICAL DINNER
TOOHEYS BREWERY SITE VISITMEMBERS ONLY - WAITING LIST ONLY
VISY BEVERAGE CAN + VISY BOARD SITE VISITS
JAMESTRONG PACKAGING SITE VISIT
When: Thursday 18th of FebruaryWhere: Tooheys Brewery,
LidcombeWhat:
When: Friday 19th of FebruaryWhere: StaypletonWhat:
When: Wednesday 2nd of MarchWhere: Jamestrong Packaging,
KyabramWhat:
When: Thursday 17th of MarchWhere: 1330 ScoresbyPresenter:
VIC
* = 1 CPE
* = 2 CPE
* = 1 CPE
This site visit will provide attendees the opportunity to see
both the state-of the-art Beverage Can facility and the Visy Board
site.
Attendees will have the opportunity to visit the Kyabram Food
Can Manufacturing Facility where they will see the Tinplate food
can and nutrition can manufacturing process. Jamestrong Packaging
has opened a 6500 square-metre warehouse in Kyabram, Victoria,
adjacent to the can makers existing manufacturing facility. The
warehouse features a positive air-flow system that prevents ingress
of air and any potential contaminants. The system makes the
facility a clean environment for the manufacture of food
packaging.
All attendees will have the opportunity to hear from the Brewery
Director about the processes and culture on-site as well as learn
about the beer brewing process, the packaging of product and see
first-hand the manufacturing process across the packaging hall and
warehousing/dispatch hall. All attendees will be invited to finish
the tour by enjoying some of the Tooheys product in the on-site Tap
Room.
Anthony Peyton MAIPDirectorGreenChipINTRODUCTION TO THE
PACKAGING RECYCLABILITY EVALUATION PORTAL (PREP)
Shaun ScallanManager Business DevelopmentPlanet Ark
Environmental Solutions INTRODUCTION TO THE AUSTRALIAN RECYCLING
LABEL
Lok Man-ShuNational Sustainability ManagerOfficeworksA CASE
STUDY FROM FIRST COMPANY TO HAVE ADOPTED THE ARL
INTRODUCTION TO THE VALUE OF BAR CODES AND INNOVATIONS IN
PRODUCT IDENTIFICATIONHALF-DAY TRAINING COURSE
Mark DingleyGeneral Manager - OperationsMatthews Australasia
This course will provide an insight into product identification
requirements through the supply chain and the technology needed to
achieve compliance, as well as process improvements. The course
will also incorporate where product identification is heading,
including trends such as serialisation and product identification
technology for reducing waste and improving profitability. The
course will include some hands-on training on a wide range of
identification and inspection equipment such as label print &
apply and vision systems.
* = 3 CPE's
* = 12.5 CPE's
NEW COURSE
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AIP NEWSLETTER FEBRUARY 2016 3
DONT MISS OUT ON THE LATEST AIP ACTIVITIES FOR 2016ALL MEMBERS
ARE INVITED TO ATTEND ANY EVENTS ACROSS AUSTRALIA & NEW
ZEALAND
To register to attend any of the events simply email
[email protected] or visit the events page on
www.aipack.com.au
AIP TECHNICAL LOUNGE
AIP NATIONAL CONFERENCE
FOODTECH PACKTECHMULTIPACK RETAIL & FOOD SITE VISITS
When: Wednesday 23rd of MarchWhere: Oatlands Golf Course Club
HouseWhat:
Speakers:
When: Thursday 14th of AprilWhere: Oatlands Golf Course Club
HousePresenter:
When: Wednesday 6th of AprilWhere: Site Visit 1: Multipack
RETAIL, Moorebank Site Visit 2: Multipack FOOD, IngleburnWhat:
* = 2 CPE
UNDERSTANDING THE AUSTRALIAN RECYCLING LABEL & THE PACKAGING
RECYCLABILITY EVALUATION PORTAL (PREP)The Australia recycling rate
for packaging has risen to be one of the highest in the world, but
it hasnt increased since 2010. This indicates there is a need for a
new recycling revolution, but this will require some innovation,
leadership and an increased level of knowledge by packaging
designers. In August 2015, Planet Ark launched the Australian
Recycling Label, with Officeworks being the first business to adopt
the label on its products to help its consumers to do the right
thing.
Multipack is Australias leading FMCG contract packager,
specialising in retail and promotional packaging of consumers goods
on two distinct state-of-the-art sites FOOD at Ingleburn, and
therapeutics and household products at Moorebank.
When: 11th to 13th October FoodTechPackTechWhere: Auckland, New
ZealandWhat:
When:What: Where:
1 & 2 JUNE AIP National ConferenceCrown PromenadeSouthbank,
Victoria
Designed for packaging designers, technologists, engineers,
sales and marketing people the biennial AIP National Conference is
the largest packaging and processing conference of its kind in
Australia and New Zealand. Run by industry for industry the AIP
National Conference has been leading the way in professional and
personal development for decades and is a part of the annual
Packaging & Processing Week.
Foodtech Packtech (FTPT) is New Zealands largest food
manufacturing, packaging and processing technology trade show.
Running strong for over 20 years this free to attend event
brings industry professionals and decision makers together
providing a forum for education, discussion and the sharing of
knowledge and expertise, critical in the sustainability and growth
of the industry.
www.foodtechpacktech.co.nz
Pierre Pienaar, MSc, FAIP, CPPGrow your market share by meeting
changing consumer demandAre Accessible Design and Ease of Use
critical design elements of all of your packaging? If they are not
standard packaging design guidelines of your business then you are
already losing customers as their needs and abilities are not being
met.
It is not only the ageing population that have issues with
difficult to open packaging; it is also people with disabilities,
arthritis sufferers and even children. Ease of Use design should be
an integral part of your packaging.
* = 3 CPE's
* = 12.5 CPE's
NEW COURSE
Anthony Peyton MAIPDirectorGreenChipINTRODUCTION TO THE
PACKAGING RECYCLABILITY EVALUATION PORTAL (PREP)
Paul KlymenkoChief Executive Officer Planet Ark Environmental
FoundationINTRODUCTION TO THE AUSTRALIAN RECYCLING LABEL
Jackie Smiles MAIPEnvironment and Sustainability
ManagerBlackmores LtdA CASE STUDY FROM SECOND COMPANY TO HAVE
ADOPTED THE ARL
INTRODUCTION TO ACCESSIBLE PACKAGING DESIGNHALF-DAY TRAINING
COURSE
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AIP NEWSLETTER FEBRUARY 20164
AIP WELCOMES NEW MEMBER
Q: Why did you join the AIP? What benefits do you believe the
AIP offers all their members?
I recently joined the AIP to commence the Diploma in Packaging
Technology. The Diploma will enable me to add Packaging
Technologist to my Qualifications, and will work well with my
skills as a Food Technologist. It will enhance my skills and the
skills and services I provide to my clients, as well as attract new
clients to my business. As a lifetime worker in the food and
beverage manufacturing and processing industry, I am also a
long-standing member of the AIFST. I am a strong advocate for the
benefits of a membership to a national representative body for the
industry sector you work in, especially a broad sector like
packaging. I look forward to learning a lot in the coming years
through the AIP.
Q: How long have you been in the industry? What are your areas
of expertise?
I have worked in the food industry for 30 years; 12 years
cooking in small and large kitchens, and 18 years working in food
manufacturing specialising in Product Development, Quality
Management, and Work Health and Safety. I am a specialist in food
labelling - content and compliance, with 18 years experience and
training in food labelling laws and regulations both national and
international.
A: What is your current job role and what are your
responsibilities?
Food. Labelling and Safety is a one stop Food Technology
resource for Food and Beverage manufactures and associated
industries, locally, nationally and internationally. We assist with
writing, management, updating, and audit readiness preparation of
Food Safety and Quality Management Systems from single person
businesses, to large companies that sell product all over the
world, and everything in between. We also label food products for
local retail supply, specific industry sectors, exporting,
importing into Australia, and are specialists in food labelling
content and compliance; with substantial expertise and training in
food law and regulation.
Currently I manage packaging and labelling in most of my regular
contract food production facilities. Foods: Icecream, red meat,
smoked seafood, bakery, beverages. I also work with one packaging
manufacturer to maintain their HACCP Plan.
Belinda Hanson-KennyDirector / the workerFood. Labelling and
Safety
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AIP NEWSLETTER FEBRUARY 2016 5
PACKAGING TECHNOLOGIST POSITION VACANT
PACKAGING TECHNOLOGIST Work in our new state of the art Marsden
Park facility (western Sydney). Excellent FMCG opportunity managing
packaging development & initiatives. New role where you can use
your expertise to deliver best in class packaging. Lindt &
Sprngli is a world leading manufacturer of premium quality
chocolate and our exclusive products enjoy an excellent reputation
and awareness. This is an exciting time to join Lindt Australia as
we have invested in new infrastructure and plan for further growth
over the next few years in both are retail and wholesale channels.
At the heart of our expansion is our new state of the art facility
at Marsden Park which incorporates our head office, manufacturing
operations, retail factory store and 3rd party warehouse
distribution centre. THE POSITION We have an excellent opportunity
available to join the operations team at Lindt as a Packaging
Technologist. Reporting to the Procurement Manager, you will be
responsible for the professional management of packaging related
activities for Lindt Australia. Your objective will be to ensure
that Lindt is meeting best practice packaging standards in terms of
procurement, design, quality, cost and production efficiencies.
Your day-to-day responsibilities will include supporting the
packaging development of new products, making improvements to
current designs, procuring packaging materials from suppliers,
quality control against set specifications, labelling and bar
codes, maintaining procedures, and working closely with
buyers/planners to ensure that packaging materials are meeting
agreed lead-times for production. THE PERSON Proven track record in
successful packaging development in FMCG (ideally food).
Well-developed project management skills (product launch / product
improvement). Experience in the logistical side of new product
developments. Experience using enterprise resource planning (ERP)
system. Relevant tertiary qualification (eg Packaging technology,
materials science). Advanced knowledge of Microsoft Excel. High
Level of organisational and time management skills. Commercial
acumen, sound analytical skills and problem solving ability. First
class communication and presentation skills with the ability to
present across various business levels. GREAT PLACE TO WORK Lindt
is an energising place to work full of passionate people. We place
great importance on being an employer of choice and offer excellent
career opportunities including internal transfers, ongoing training
and development, a competitive salary and bonus, staff car parking,
phone and iPad, company events, recognition programs, generous
staff discounts, half day Fridays in Dec/Jan and a day off on your
birthday! Youll also work in an environment where people with
commitment, drive, initiative and entrepreneurial spirit work as a
team to reach outstanding results.
TO FIND OUT MORE PLEASE CLICK HERE
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AIP NEWSLETTER FEBRUARY 20166
w
MEMBERSHIP of one of our existing schemes or to support the
development of a new plastics, paper or cans scheme
FUNDING for public place recycling events and infrastructure or
glass recovery projects
promoting
Operates two accredited voluntary packaging product
stewardship
schemes glassforum.org.nz &recycling.kiwi.nz plus a new soft
plastics collection programme
Grow support for and develop new voluntary packaging product
stewardship schemes
Advocate for the packaging industry
Commission research relating to packaging waste minimisation
and litter abatement
Support the community by funding projects
Provide technical services to members contact us via
[email protected]
TALK TO US AT SITE 4
THE PACKAGING FORUM - NZ
The AIP would like to introduce our latest collaborative
association; the Packaging Forum in New Zealand. The Packaging
Forum was constituted from the Glass Packaging Forum as a broader
packaging organisation focused on working with the community to
provide product stewardship across
all packaging materials. The Packaging Forum operates two
voluntary
product stewardship schemes for Glass Packaging and Public
Place
Recycling accredited under the Waste Minimisation Act (2008). In
2015
the Packaging Forum launched a new initiative to collect soft
plastic
packaging for recycling at retail outlets.
The objectives of the Packaging Forum are:
To promote and develop a philosophy of product stewardship among
those involved in the packaging industry;
To create and oversee delivery of accredited Product Stewardship
schemes under the Waste Minimisation Act 2008
and any subsequent legislation;
To develop processes and programmes which utilise post-consumer
packaging effectively and viably;
To provide a forum in which other stakeholders in the collection
and subsequent utilisation of waste consumer
packaging containers can work together to achieve best-practice
outcomes;
To provide the packaging sector with representation to
government in order to identify and establish optimised
approaches to product stewardship in the sector.
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AIP NEWSLETTER FEBRUARY 2016 7
$9,000 DIPLOMA IN PACKAGING TECHNOLOGY SCHOLARSHIP NOW OPEN FOR
ENGINEERS
The Australian Packaging and Processing Machinery Association
(APPMA), in conjunction with the Australian Institute of Packaging
(AIP), are pleased to announce that submissions are open for the
eighth annual Scholarship program which will enable one lucky
packaging engineer the opportunity to complete a Diploma in
Packaging Technology to the value of $9,000.WHO AM I? Diploma in
Packaging Technology students are from a variety of backgrounds and
disciplines, and are typically experienced practitioners or
managers in technical, sales/marketing, QA, purchasing, engineering
or design.
WHATS IN IT FOR ME? Completion of the Diploma in Packaging
Technology demonstrates your commitment to your career and to the
industry. Delegates who successfully complete the Diploma are
equipping themselves for senior positions within the packaging
industry.
APPLICATIONS CLOSE FRIDAY 8TH OF APRIL 2016
2013 Winner: Jamie Schellebeck 2012 Winner: Anna Roland
2009 Winner: Rebecca Du2010 Winner: Natalie Quarrell
2011 Winner: Jude Van der Zalm
2014 Winner: Aleah Back2015 Winner: Alysha Baggett 2015 Winner:
Alexandra Brayshaw
To access a submission form click here
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AIP NEWSLETTER FEBRUARY 20168
SIX AUSSIE PACKS WIN WORLDSTARS
2016 Worldstar Australian winners are:
Nescafe Compact Coffee Pouch (Nestle Australia)
*Winner of a Silver award at Australian Packaging Design Awards
2015 for Outstanding Achievement Sustainability. *Winner of a
Highly Commended award at Australian Packaging Design Awards 2015
for Outstanding Achievement Accessibility.
Carnation Cooking Cream Plastic Can (Nestle Australia) Food
category
* Winner of a Bronze award at Australian Packaging Design Awards
2015 in Food Category.
Enviro Barrier (Pope Packaging) Transit category
* Winner of three Gold awards at Australian Packaging Design
Awards 2015 in Industrial and Supply Chain and Outstanding
Achievement in both Innovation and Sustainability.
Devondale Milk Shakes Dairy Drinks (QDesign Enterprises)
Beverages category
* Winner of Bronze award in Beverages and Outstanding
Achievement in Innovation and Highly Commended for Consumer
Experience and Emerging Technology award at Australian Packaging
Design Awards 2015.
Jimbos Pet Food Range (QDesign Enterprises) Food category
* Winner of a Silver award in Food and 3 Highly Commended awards
at Australian Packaging Design Awards 2015.
Murray Goulburn Flip Top Cream Cap (Pact Group) Food
category
* The Flip Top Cream Cap has received numerous industry
accolades including the 2015 World Dairy Innovation Award in the
Best Dairy Packaging Innovation category. It also won 2 Highly
Commended awards in the 2015 Australian Packaging Design Awards for
Consumer Experience and Emerging Technology and Outstanding
Achievement in Innovation.
The annual Worldstar Awards, run by the World Packaging
Organisation (WPO), is regarded as one of the pre-eminent
international awards programs in packaging. This year, over 265
packaging projects were entered from 37 countries, and were judged
by representatives from 17 packaging associations and members of
WPO. To be eligible, the packaging has to have won a national award
in its country.
THIS ARTICLE WAS REPRODUCED WITH PERMISSION FROM PKN PACKAGING
NEWS
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AIP NEWSLETTER FEBRUARY 2016 9
NESTLES SUSTAINABLE POUCH SHINES IN WORLDSTAR AWARDS
Nestl Australias compact coffee pouch has been shortlisted for
one of the top three special prizes in the 2016 WorldStar Awards.
Run by the World Packaging Organization (WPO), the WorldStar awards
recognise a wide range of packaging innovations from around the
world. Judging for the 2016 awards took place in November last
year, and six Australian packs were listed as WorldStar winners.
Nestles compact coffee pouch for its Nescafe brand was recognised
in the beverages category.
Prior to that, the pouch had garnered both a silver and highly
commended award at the Australian Packaging Design Awards in 2015
for Outstanding Achievement Sustainability, and Accessibility,
respectively. The pouch has an easy-peel laminate structure with
mess-free opening, pouring and resealability.
The pouch joins three other candidates for the Sustainability
Award, including egg packs from Austria, thermalite jars from the
UK, and the PhoenixPET product from South Africa. Other
special awards include the Presidents Award and the Marketing
Award. Nestle Australia also won a WorldStar in the food category
for its Carnation Cooking Cream plastic can.
The Presidents Award shortlist includes the Corky Cup from
Israel, inert barrier technology from Switzerland, a secondary
packaging tray solution from Indonesia and PepsiCos Drinkfinity
flavour-pod hydrating system.
Contenders for the Marketing Award are Drinkfinity (Pepsico,
USA), Victorinox (Victorinox Swiss Army Fragrance, Switzerland) and
Kellogg Special K Quad Seal Bag (Kellogg Company). The bronze,
silver and gold winners of the 10 general award categories will be
announced on 26 May in Budapest, Hungary. This will coincide with
an International Packaging Conference organised by The Hungarian
Association of Packaging and Materials Handling. The next WorldStar
awards will be open for entry in June and the judging will take
place in November in Vienna, Austria.
THIS ARTICLE WAS REPRODUCED WITH PERMISSION FROM PKN PACKAGING
NEWS
AIP PARTNERS
Find out how your company can become a partner of the AIP by
emailing [email protected]
-
AIP NEWSLETTER FEBRUARY 201610
IOPP & GSK SIGN ELEARNING CONTRACT
The Institute of Packaging Professionals and GlaxoSmithKline
(GSK) announce the signing of an agreement in which GSK will
license IoPPs Fundamentals of Packaging Technology online course.
This partnership will include a program for those who wish to
become Certified Packaging Professionals. Thank you to the IoPP
team for enabling this historic moment. We will cherish this
partnership for years to come as we strengthen and expand our
packaging teams core knowledge and capabilities, says Sriman
Banerjee, Head of Packaging Development at GSK.
GSK becomes the latest organisation to license IoPPs
Fundamentals online course, joining companies including
TricorBraun, Kraft Foods, General Mills, Clorox, Ecolab, SGS
International, Berlin Packaging and more.
IoPP is thrilled with this very significant partnership with
GSK, which we anticipate will be ongoing, says Jim George, IoPPs
Director of Education. The training will certainly strengthen the
already terrific work done by GSKs packaging department and further
enhance GSK reputation as a leading multinational consumer products
company. For IoPP, the agreement builds further awareness for our
globally recognised Fundamentals training program and our Certified
Packaging Professional program.
IoPP s Fundamentals online course catalogue, at
www.iopp.org/elearning, comprises 42 prerecorded, self-directed
lessons and 27 hours of learning covering all the major areas of
packaging. Courses may be purchased individually or in topic
bundles, and also in bulk through a corporate license. The
Fundamentals Course and the CPP Program are available through the
AIP.
To find out more about the CPP program click here
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AIP NEWSLETTER FEBRUARY 2016 11
APPMA SPONSORS PMMI GLOBAL PACKAGING TRENDS REPORT 2015
The Australian Packaging & Processing Machinery Association
(APPMA) is pleased to announce that it has sponsored the newly
released Global Packaging Trends Report for 2015. The report was
developed by the PMMI, the Association for Packaging and Processing
Technologies, and is a market research study highlighting future
packaging demand, product categories and opportunities for growth
in packaging among fast-growing and maturing world economies.
The Global Packaging Trends Report shows three influencers
making a mark in every region: growing consumer awareness of health
and wellness, stronger influence of recycling and environmental
issues, and increasing disposable income and purchasing power.
Other important regional trends include urbanisation,
convenience, smaller pack sizes, branding strategies, internet
retailing, and
premiumisation. Globally, flexible plastic remains the dominant
pack type with PET Bottles in second place. Pack types such as
brick liquid cartons and PET bottles will register the highest
growth rates.
These trends are affecting packaging because theyre driving
consumers purchasing choices, says Mark Dingley, Chairman, APPMA.
Recyclability and reusability of packaging are dominant trends and
the report is predicting that this will continue as PET and glass
bottle usage increases. Packaging markets in the Middle East and
Africa are anticipating 5.3 percent CAGR growth in volume, but
forecasts for Western Europe and North America land at the other
end of the spectrum, with 0.4 percent and 0.5 percent,
respectively.
The expansion in the Middle East and Africa is the result of
increasing exposure to modern lifestyles, and is manifesting in
growth opportunities available for packaging of carbonates,
biscuits, and yogurt and sour milk products. In Asia Pacific,
forecast for 4.3 percent CAGR increases in volume, the increasing
demand for PET bottles, particularly in the bottled water category,
supports health and wellness concerns.
North America, on the other hand, is a mature market, but
consumers are developing growing interest in several categories.
These include healthy categories such as bottled water, and areas
of innovation, such as confectionery. Globally, the report notes
flexible plastic remains the dominant pack type, accounting for 29
percent of the market, while PET bottles (12 percent of the market)
will be among the fastest growing, with 4.7 percent CAGR. Bottled
water is expected to add 135 billion units through 2019, accounting
for 54 percent of the absolute volume growth in PET bottle use.
While beverage packaging drives growth in PET and glass, categories
such as confectionery and biscuits prop up flexible packaging
use.
The Global Packaging Trends Report was developed in
collaboration with the PMMI, the Association for Packaging and
Processing Technologies, and three other associations from across
the world. This included AMEC-ENVASGRAF, ASOCIACIN MULTISECTORIAL
DE EMPRESAS, SYMOP, French Association for Manufacturing
Technologies and UCIMA, Italian Packaging Machinery Manufacturers
Association.
To access a copy of the Executive Summary please email the APPMA
on [email protected]
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AIP NEWSLETTER FEBRUARY 201612
THIS ARTICLE WAS REPRODUCED WITH PERMISSION FROM PKN PACKAGING
NEWS
2O2OV I S I O NPACKAGING & PROCESSING
1 & 2 JUNE2016 AIP NATIONAL CONFERENCE
PACKAGING & PROCESSING WEEK, CROWN PROMENADE, SOUTHBANK,
VICTORIADesigned for packaging designers, technologists, engineers,
sales and marketing people the biennial AIP National Conference is
the largest packaging and processing conference of its kind in
Australia and New Zealand.
MARK THESE DATES IN YOUR DIARY
PH: +61 7 3278 4490 [email protected] aipack.com.au
WHILE we marketers and de-signers may feel confident that we
know our consum-ers needs well, we cannot forget that we have
competi-tion, not only from other brands, but for the busy
con-sumer's time and attention
Seven seconds! That's the maximum num-ber of seconds a shopper
spends at the retail shelf deciding which brand to buy. With so
many choices within easy reach, first im-pressions of a pack like
appealing graphics, innovative, eye-catching packaging designs that
showcase brand value must really pack a punch to knock out
competitors and get your product to the checkout.
Visibility is measured by contrast and the physiological driver
that creates con-trast is colour.
Colour is one of the brains three visual pathways and, since we
process every object within view simultaneously, colour is the
mechanism that places emphasis on certain areas. In addition to
enhancing on-shelf vis-ibility, the appropriate use of colour can
in-crease brand recognition by about 80% and simultaneously serves
as a brand identifier.
What about shape? Memorable shapes also initiate an emotional
process of evalua-tion and brand preference. Shapes often
de-termine the first impression of a product while communicating
key benefits and ad-vantages. In combination, colour and shape can
signal quality, and enhance perception. For example, symmetrical
shapes go well with passive colours, triangular and dia-mond shapes
with active colours. Colour/shape combinations can also communicate
brand personality, so like colour, the use of
shape in brand identity and design plays a role well beyond
on-shelf visibility.
Symbols are a nearly instantaneous means of communicating
meaning think about the Nike swoosh, the yellow M for McDonalds, or
the swirling red, white, and blue Pepsi globe. Associations derived
from symbols become imprinted in con-sumers minds through repeated
exposure, and shoppers intuitively gravitate to famil-iar symbols
to help them navigate the shelf.
Research has shown that a package clut-tered with words fights
for attention and cre-ates shopper confusion. The best approach is
to focus on a single competitive point of dif-ference that
distinguishes a brand from its competition. As previously
discussed, co-lours, shapes and symbols all enhance on-shelf
visibility, create an emotional reaction, and assist in the
purchasing decision. There-fore, the more words one adds to the
design, the less the opportunity to use colour, shapes and symbols
effectively.
Special finishes deserve a mention too. The lustre of specialty
inks and premium gloss coatings will enhance graphics and protect
packaging. Film-laminated, reverse printed cartons offer high
barrier protec-tion, outstanding scuff resistance and supe-rior
gloss for a shining impact on the shelf.
Consumers equate higher product quali-ty and better taste with a
metallised finish on packaging. Special packaging effects like
holographic film, foil film, foil stamp-ing, and metallised inks
provide a touch of class and 3-D visual effects that can en-hance
sales.
Now, while these fundamental design elements provide a sound
guideline, to be truly ingenious in our designs and our thinking
about design, we should take heed of the wisdom of French novelist
Marcel Proust, who is widely quoted as having said, The real voyage
of discovery consists not in seeking new landscapes but having new
eyes. New eyes looking differ-ently at what is already before us in
order to recognise and maintain what is good and in order to
improve and find solutions where necessary.
AIP education officer Pierre Pienaar (FAIP) gives some pointers
on design elements that can be used to maximise shelf impact.
12 TECH SPEAK www.packagingnews.com.au January-February 2016
Shout from the shelf
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MARK THESE DATES IN YOUR DIARY