Aimep brochure

Accelerated International Market Entry Programme (AIMEP)

A MARKET DEVELOPMENT COMPANY

www.leadcreators.co.uk

Lead Creators’ Accelerated International Market Entry

Programme (AIMEP) focuses on greatly reducing the risks to businesses when entering new

international markets. Developed in partnership with UKTI and other

international partners, AIMEP helps businesses with limited internal resource and budgets

achieve ambitions for international growth quicker and more cost e�ectively. Specialist in-house

international market expertise combined with UKTI’s knowledge base means there is no need for

you to have local market experience or resource that would normally be required to achieve

international market penetration.

KEY BENEFITS

Partnering with Lead Creators via AIMEP guarantees:

Low risk market entry

No requirement for local knowledge or resource, therefore no upfront infrastructure costs

Avenues for potential funding or grants to support international market development programmes

Reduced management time allowing you to focus on maximising your home market

Multilingual capabilities so no costly barrier to entry

Fully scalable post market penetration

A virtual address and local sales phone number in the region managed by our Virtual Sales Team

Portability once market and income stream is acquired

A completely transparent service

Greatly reduced costs

WHO IS THE PROGRAMME AIMED AT?AIMEP is ideally suited, but not exclusive, to:

SMEs with an annual turnover of £500k plus

Large corporate that do not have capacity within their existing resource

Organisations with desires to export to Europe, Middle East, South and Central America, Asia or any emerging market

A B2B product or service in science, design and technology, engineering, construction, manufacturing or IT sectors

An international company wishing to penetrate new markets

2 www.leadcreators.co.uk

HOW WE EXECUTE AIMEP AIMEP is delivered via six separate modules, which are completely flexible so you can choose to undertake all or just a number of them.

MODULE OVERVIEW

MARKET RESEARCH AND INSIGHT

In collaboration with third party bodies, such as UKTI and other international organisations, Lead Creators carries out detailed market analysis, which includes:

› Clear identification of target market sectors, size and potential› Overview of market conditions and dynamics› Key competitor research and benchmarking

POSITIONING AND TACTICS

Key information from thorough market research and in-house expertise of the target market drives the exact positioning of your company in the marketplace and ensures:

› Your company’s USPs are accurately positioned for new markets› Clarity of your company’s unique message in the marketplace› Identification of the best tactics to achieve the primary objective

STRATEGY DEVELOPMENT

Bringing together specialist knowledge from both Lead Creators and third party organisations an implementation strategy is put into place that is:

› A detailed account of all planned activity across the entire campaign› Comprehensively and thoroughly costed› Utilises only the most appropriate market channels

DATA ACQUISITION

The accuracy of the initial business data entering the sales pipeline is paramount to the pace of growth during international market penetration. As a result our data is:

› Sourced in partnership with the world’s leading suppliers› Only the most suitable, accurate and high quality› Makes best use of any existing internal resources, such as databases, CRM systems, market

intelligence and market intelligence tools

LEAD CREATION PIPELINE MANAGEMENT

Handled by a dedicated UK-based team that are degree level educated and understand the technical nature of your company, sales pipeline management is aimed at:

› Creating real opportunities in the territory › No potential lead is undeveloped or discarded› Negating the need to employ resource in the region› Ensuring strict reporting procedures so you retain full control

INTELLIGENT MARKETING

Focused on driving international market penetration, Lead Creators integrates a range of key marketing tactics designed to increase the effectiveness of sales pipeline management ensuring:

› Investment in any marketing demands a demonstrable return› Advice on production of only the most relevant tools for a specific campaign› Exploits only the most relevant market channels

30844 822 3936

A MARKET DEVELOPMENT COMPANY

UK Office: Horton House, Exchange Flags Liverpool L2 3PFT: +44 (0) 844 822 3936F: +44 (0) 151 244 5701

US Office: 1006 Wild Elm Street, Celebration Florida 34747 USAT: +1-321-939-2617F: +1-321-939-2617

E: [email protected]

To find out more about how your business can benefit from AIMEP or how it can be integrated with our Virtual Sales Team (VST), please call 0844 822 3936

or visit: www.leadcreators.co.uk.

Lead Creator territories