Aim Low and Miss Presentation

Alice Woods + Isabel Nascimento + Laura Oliver Distribution and Promotional Strategy

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“ the inspiration, motivation, drive, starting point for my work is pop culture: why people do what they do, why they believe what they believe, what enriches their lives, and why and how that can be tapped into – what makes people tick.”

the catalyst

LO W+ the

Ian Anderson in Eye Magazine, 2009

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inclusive+exclusivepersonal/collective

MU

Sic

primary research

a M research

“ lyrics do tend to resonate with your feelings of relationships and past experiences......

it takes me back to when i was sixteen”

i“a bit of that Nothern soul rhythm to it and little bit of yknow, a nostalgia attached to”

profile

consumer profile “Aim Low and Miss is the pro-active pursuit of defining and

achieving success relative to your own goals free from the schackles of social expectation.”

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decrypt+quiet_anarchy+ 404+live_action

widerscope

1.decrypt graphics & print

The urban environment and encoded messages inspire graphic and print direction. High tech applications such as surveillance systems and mapping influence this trend resulting in photocopied textures, linear structures and numerical codes. Scrambled type and a lo-fi fashion injection create gritty design and attitude.

2.quiet anarchy menswear

Internet surveillance and censorship, as well as growing fury over government secrets, raise suspicion and distrust throughout society, particularly throughout the tech-conscious youth. The strive for truth and democracy is decoded into men’s fashion direction through the use of intelligent, activist slogans and sporadically placed graphics. A quiet anarchy.

3.404 error creative direction

The eruption of the digital into the physical acts as a catalyst for robotized styling and digital post-production. Fashion imagery focuses on the human body’s integration with technology, enabled by 3D bioprinting and a growing wearable tech market, depicting the imminent, improved, 2.0 version of ourselves. Moving away from a glitched VCR nostalgia, creatives airbrush a dystopian future.

4.live action visual merchandise

The predicted demise of bricks and mortar is countered by live action. While e-commerce is expanding, physical stores hasten their game by promoting physical interaction with the consumer, expanding the normal shopping experience through on-the-spot services such as grooming, tattooing and live music. Live action flees from augmented, online realities to engage the viewer in unique, real ones. Brands’ ethos come to life through its consumers’ participation.

berlinvisual+inspiration

berlintrip

With a great emphasis on street art in the city, the walls of Berlin act as canvases for self-expression and often thought-provoking or witty statements.

berlintrip visual+inspiration

ReC Ap“In some ways music has always been too sacred an experience for me to re-create and re-present visually””

Ian Anderson in Eye Magazine, 2009

1

2I don’t want to make it obvious to everyone. I still believe information should be achieved, not given.“

Ian Anderson in Eye Magazine, 2009

codedasthetic

visual+inspiration

guerrillamarketingguerrillamarketing

#soprofound #suchwow #omg #cheeky #costeffective #temporary #collective #soconnected #guerrillamarketing #tuneoftheday #thoughtprovoking #like4like #instasmart #totesamaze #somuchcool #pisstake #lolz #aimlowandmissS tR a Et gY

promotional+strategy

promotional+strategy

3+distribution

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1G

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#collective #hub #diy

in-store environmentin-

i like smart.i don’t like serious.

#aimlow #dontmiss

and so you wanted a hitwell, this is how we do hitsyou wanted the hit

but that’s not what we do

you wanted it realbut can you tell me what’s real?there’s lights and sounds and storiesmusic’s just a part

H i tLCD Soundsystem, You Wanted a Hit, 2010