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Applied Excellence
Increasing Worker Productivity with ECM & Collaborative PM on the iPad, iPhone & Android
• Content access anywhere• Access and security• Workflows & business process• Content reuse / repurposing• Archival & records management• Federated searching • Content lifecycles & single
sourcing
• Information is immediate• Collaborative,
ad-hoc processes• Work is knowledge intensive • Content is essential for decision
making• Outcomes are sustained• Relies on smart people
• Mobile social and content-centric apps (CMIS)
• Content management• Web content management• Mobile content access• Messaging, file management• Comprehensive document
management• Social collaboration• Office collaboration
CChallengesSolution
PPatterns
KEY: Content awareness and action measured in hours to minutes
KEY: Dynamic, cross-enterprise access, management and control
KEY: Integrated solutions to enable swift, collaborative outcomes
Global business is becoming more social
Solve problems in the workplace through experience-based advice; stay current and learn what my peers
know.
64%
Make better decisions based on insights from like-minded professionals.1
55%Sources: 1. Toolbox.com/PJA Social Media Index, August 2010. 2. Wikipedia, December 2010. http://en.wikipedia.org/wiki/List_of_countries_by_population
Source: IDC, August 2009
Source: Information Week - The Growth Imperative, September, 2010
41.8% CAGR 2008-2013
Which Web Technologies Are Being Adopted By Your Company
“Social content …. is the fastest-growing category of new content in the enterprise.”
“Social media has shifted control of the corporate message away from the organization and towards consumers and other stakeholders, and running away and hiding is no longer the safe option.”
Burson-Marsteller“The Global Social Media Check-up,” February 2010
Source: 1. “How companies are benefiting from Web 2.0”: McKinsey Global Survey Results, September 2009
69%Of workers report their companies have
gained measurable business benefits,including:– More innovative products and
services
– More effective marketing
– Better access to knowledge
– Lower cost of doing business
– Higher revenues1
People are transforming the way they interact and the way they work, driving real business results:
Marketing: challenged with locating subject matter experts
Organizations: paralyzed by security and governance concerns
Human resources: difficulty increasing worker effectiveness
Product development: problems managing and repurposing unstructured content
Challenges of social business + enterprise content
Social content has introduced new challenges around managing information
Intersection of social and content
Improve the strength and speed of connecting people with content
Enable the right business processes with real-time collaboration capabilities in context
Nurture adaptive and participatory communities
Provide new, efficient and cost-effective ways for people to create high value content
It is about the people, content, the work they do, and how others leverage it
Connect the right subject matter experts with content producers and consumers
Leverage the right knowledge and skills, quickly responding to market changes with relevant and accurate information
Mitigate risk by proactively managing and governing information, and intuitively extending social and collaborative content to broader enterprise content services
Leverage and extend existing investments in web, email and related applications, providing high ROI
The results:
–Lower costs
–Better insights
–Improved productivity
–Better decision making
–Improved customer satisfaction
The business value of social content
IBM Social Content Management, a different and Smarter Approach
Infrastructure and Centralized
Open and collaborative
Ad-hoc Collaboration
Community oriented
Metadata oriented
Content relevance… user tags & ratings
Inside the firewall
Inside & Outside the firewall
Document Centric
People Centric
ECM, Evolving and ExtendingAll content is equal; focus was on creating an infrastructure to store and manage everything
After Social ContentIdentify what content matters, why, and to whom, then apply the right content solution
By 2011, the world will be 10x more instrumented then it was in 2006. Internet connected devices will leap from 500M à 1 Trillion.
2005 2006 2007 2008 2009 2010 20110
200
400
600
800
1,000
1,200
1,400
1,600
1,800
Exa
byt
es
RFID,
Digital TV,
MP3 players,
Smart Phones/Devices,Digital Cameras, VoIP,
Medical imaging, Laptops,smart meters, multi-player games,
Approximately 70% of the digital universe is created by individuals, but enterprises are responsible for 85% of the security, privacy, reliability, and compliance.
Cut Costs and Improve
Employee Productivity
Reduce Costs and Risks
Reduces the cost and complexity of building ECM based applications -- unlocking content customer’s already have
Decouples Web services and content from the content management repository, enabling customers to manage content independently
Dramatically simplifies application development of common Web services and Web 2.0 interfaces
Increase Productivity
Makes finding and accessing content easier
Unlocks the full value of content
Reduces development time to integration applications with ECM Sources
Grows the ISV and developer community that provide critical customer solutions to complex business problems
The Role of CMIS in Social Content ManagementUsing Content Management Interoperability Services (CMIS) to enable applications
Applied Excellence
How do I implement a mobile ECM Strategy?
Choose Your Projects Wisely!
Contracts Management System: the official system that stores signed contracts & associated attachments
Web Project – Uses SOA, CMIS and REST 311 Online (with Attachments)
311
Denvergov.org
Business Problem: Provide citizens with a web channel to submit requests for services
Feed directly and work seamlessly with CRM System employed by 311 Call Center
Document Management Needs: Support the ability for citizens to submit attachments (forms or
supporting documentation) Provide the ability to pull up attachments within a case in CRM
Provide mechanism for downstream Work Order systems to pull up same attachments
Technical Approach: Creation of CRM Repository – metadata for case # and work order # CMIS Interface to Insert attachments into CRM, and then view them
Heavy orchestration between CRM and Alfresco
Status: Document Mgmt Functionality Implemented in weeks