AIDS WALK · • Opportunity to put your organization’s branded item in the AIDS Walk Kick-Off Reception gift bag Additional benefits as requested PRESENTING SPONSORSHIP $200,000

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SPONSORSHIP OPPORTUNITIES

July 15, 2018TM

AIDSWALKSAN FRANCISCO

July 14, 2019

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S ince 1987, AIDS Walk San Francisco has raised more than $90 million for HIV programs and services in the Bay Area, and has grown into the largest AIDS fundraising event in Northern California.

In 2018, the event funded meals for thousands of people living with HIV served by Project Open Hand; culturally appropriate counseling, education, training, and advocacy by PRC; and resources to help thousands of older adults living with HIV and AIDS in San Francisco through ACRIA. Additionally, the event provided grants to a broad array of other vital HIV/AIDS organizations in all seven Bay Area counties. AIDS Walk San Francisco will continue to fund critical work in 2019 while uniting thousands of caring people dedicated to ending HIV/AIDS.

As a sponsor of the annual AIDS Walk, you will make a significant contribution to one of the most long-standing and respected AIDS fundraising events in the world. Your partnership will be highlighted within the AIDS Walk’s extensive promotional campaign, which extends into virtually every medium and conveys the extraordinary energy of this most widely embraced community event.

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“As the leading provider of HIV testing services in the U.S., we are proud of our partnership with AIDS Walk San Francisco – an organization whose goals are so strongly in line with ours. Both through our sponsorship and by organizing a large team of our employees, Quest Diagnostics has an ideal opportunity to better educate and serve the Bay Area community.”

– Colin E. Hartke, Quest Diagnostics | Senior Manager, Marketing – West Region

2018 AIDS Walk San Francisco Statistics:

Participants: 10,000Participants’ Sponsors: 100,000Volunteers: 1,000Benefiting AIDS Organizations: 35Teams: 364Corporate Sponsors: 27Total Raised: $1.8 millon

For more information about AIDS Walk San Francisco, please contactMike Rogers, Sponsorship Director

[email protected] . 415-615-9255Bert Champagne, Event Director

[email protected] . 415-615-9255

AIDS Walk San Francisco

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I n 2018, the event funded meals for thousands of people living with HIV served by Project Open Hand; culturally appropriate counseling, education, training, and advocacy by PRC; and resources to help thousands of older adults living with HIV and AIDS in San Francisco through ACRIA. Additionally, the event provided grants to a broad array

of other vital HIV/AIDS organizations in all seven Bay Area counties. In 2019, AIDS Walk San Francisco’s Co-Beneficiaries Program will again provide funding for critical programs like these and dozens of others. As a sponsor of this powerful event, your organization will be a part of a united community committed to ending HIV/AIDS in the Bay Area and beyond.

2018 AIDS Walk San Francisco co-beneficiaries included:

Jennifer Neeley, Associate Director of Development at West County Health Centers accepts check for $1,292.00.

Demetri Moshoyannis, Managing Director of Strategic Partnerships at PRC (c) accepts check for $89,396.00 from Kelsey Louie (l) and Mike Rogers (r).

Suzanne Adams and Marie Bellinger, Program Coordinators of the A Woman’s Place & Drop-In programs at CATS, accept check for $3,951.20 from Kelsey Louie (l) and Mike Rogers (r).

One Walk: Dozens of Benefiting Organizations

ACRIAALRP Legal EaglesCastro Country ClubCommunity Awareness & Treatment (CATS)Face to FaceHealing Waters Wilderness AdventuresHIV/AIDS Nightline TeamHIVEHomeless Youth AllianceHuckleberry Youth ProgramsLa Clinica Trucha

Larkin Street Youth ServicesThe Spahr Center (FMR: Marin AIDS Project)National AIDS MemorialPacific Center for Human GrowthPARTIPositive Being - Healing Through TouchPRCProject InformProject Open HandQuan Yin Healing Arts CenterRafiki Coalition for Health and Wellness

Rainbow UnicornsRainbow World FundShanti ProjectThe Health TrustThe LGBT Asylum ProjectUCSF 360 Positive Care & Women’s HIV ClinicUCSF - Benioff Children’s Hosp. OaklandUCSF WARD 86West County Health CentersWORLD All StarsSFLGBT Center

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More than 6,000 Point-of-Purchase Displays and Posters are distributed throughout the Bay Area.

Sponsor logos are featured exclusively on Street Banners installed along major thoroughfares and intersections.

O ur sponsors enjoy tremendous exposure from the AIDS Walk San Francisco campaign, which

generates millions of media impressions that highlight our sponsors and their support of the event and community.

2018 Promotional Features and Statistics:BART & Muni Posters: 250Street Banners: 360Print Letterhead*: 2,000Point-of-Purchase Displays & Posters: 6,000Mailed Materials: 15,000Newspaper, Magazine, and Online Print & Digital Advertisement Impressions: 200,000+Website’s Unique Visitors: 500,000E-communications Sent to Supporters: 500,000+* also used digitally

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Every year AIDS Walk San Francisco is promoted via an assortment of impressive BART and Muni advertisements.

Promotional Recognition

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1,000 volunteers who interact with walkers in numerous ways throughout the day will wear T-shirts featuring sponsor logos.

ABC7’s Dan Ashley performing at the Post-Walk Show.

Photo by Donna F. Aceto

NOTABLE SPEAKERS & CELEBRITY GUESTS

Celebrities have included: Gillian Anderson, Dan Ashley, Wilson Cruz, Stockard Channing, Alan Cumming, Barrett Foa, Rita Moreno, Mike Myers, Jai Rodriguez, Hal Sparks, Michael Urie, Robin Williams, stars of RuPaul’s Drag Race Carson Kressley, Frenchie Davis, and many others. Elected officials have included: Attorney General Jerry Brown, Mayor Willie Brown, Senator Dianne Feinstein, Mayor Edwin Lee, Lt. Governor Gavin Newsom, as well as leaders from all levels of government.

Deborah Cox performing at the Post-Walk Show.

Sponsors’ Day-of-Event visibility takes all forms at AIDS Walk San Francisco and attracts a tremendous amount of attention!

A IDS Walk San Francisco provides sponsors with the opportunity for extraordinary

involvement and powerful visibility on the day of the event. Depending on your organization’s sponsorship level, recognition on the day of the AIDS Walk can include:

• Opportunity for a representative to address the crowd during the Opening Ceremony

• Logo on Stage Banner• Logo on Volunteer T-shirts• Banner placed at Start & Finish Line• Checkpoint Host Distinction• Invitations to the VIP & Star Walker

Breakfast• Your representative photographed

with celebrities

Day-of-Event Visibility

Photo by Leif Green

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• Logo embedded within the AIDS Walk’s logo• Logo featured on all outdoor advertising, including

Street Banners, Billboards, Bus Posters, Public Kiosks, and BART & Muni Posters

• Logo featured on approximately 6,000 Point-of-Purchase Displays and Posters distributed throughout the Bay Area

• Acknowledgment in Press Releases• Logo featured on all print advertisements• Logo featured on all direct mail pieces• Logo on AIDS Walk letterhead• Logo on all E-communications• “Featured Sponsor of the Week” designation on the AIDS

Walk homepage for three week-long periods during the AIDS Walk campaign

• Logo included in a scrolling sponsor box that appears on every page of the AIDS Walk website throughout the campaign

• Logo, with link, on the AIDS Walk website’s Sponsor Page

• Recognition via Facebook and/or Twitter, with a combined following of over 20,000 people

• Opportunity for a representative to address the crowd during the AIDS Walk Opening Ceremony on the day of the event

• Logo on the AIDS Walk Stage Banner• Checkpoint Host distinction on the day of the event• Logo on Volunteer T-shirts• Logo on Award Items• Banner placement on the AIDS Walk venue• Logo on a Sponsor Banner placed on the

AIDS Walk venue• Twelve invitations to the VIP & Star Walker Breakfast• Speaking opportunity at the AIDS Walk Kick-Off

Reception, held prior to the event• Opportunity to put your organization’s branded item in

the AIDS Walk Kick-Off Reception gift bag• Additional benefits as requested

PRESENTING SPONSORSHIP $200,000

We will work closely with you and your organization to tailor a sponsorship package that creatively meets your marketing and philanthropic goals. The following descriptions of benefits contain our standard packages and some recent special

opportunities. We are also happy to work with you to create a customized sponsorship plan.

Photo by Gina ManleyPhoto by Gina Manley

PRESENTING SPONSOR

YOUR LOGO HERE

July 15, 2018TM


Presented by

YOUR LOGO HERE

Sponsorship Levels

July 14, 2019

PRESENTING SPONSOR

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• Logo featured on select outdoor advertising, including Street Banners, Billboards, Bus Posters, Public Kiosks, and BART & Muni Posters


• Acknowledgment in Press Releases• Logo featured on select print advertisements• Logo on AIDS Walk letterhead• Logo on select E-communications• “Featured Sponsor of the Week” designation on the AIDS Walk

homepage for two week-long periods during the AIDS Walk campaign• Logo included in a scrolling sponsor box that appears on every page of

the AIDS Walk website throughout the campaign• Logo, with link, on the AIDS Walk website’s Sponsor Page• Recognition via Facebook and/or Twitter, with a

combined following of over 20,000 people

• Opportunity for a representative to address the crowd during the AIDS Walk Opening Ceremony on the day of the event

• Logo on the AIDS Walk Stage Banner• Checkpoint Host distinction on the day of the event• Logo on Volunteer T-shirts• Banner placement on the AIDS Walk venue• Logo on a Sponsor Banner placed on the AIDS Walk venue• Ten invitations to the VIP & Star Walker Breakfast• Speaking opportunity at the AIDS Walk Kick-Off Reception,

held prior to the event• Opportunity to put your organization’s branded item in the AIDS Walk

Kick-Off Reception gift bag

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Sponsorship Levels (continued)

PREMIER SPONSORSHIP $125,000

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• Acknowledgment in Press Releases• Logo on select print advertisements• Logo on one E-communication• “Featured Sponsor of the Week” designation on the AIDS Walk

homepage for one week-long period during the AIDS Walk campaign• Logo included in a scrolling sponsor box that appears on every page of



• Organization representative individually acknowledged during the AIDS Walk Opening Ceremony

• Logo on the AIDS Walk Stage Banner• Checkpoint Host distinction on the day of the event• Logo on Volunteer T-shirts• Banner placement on the AIDS Walk venue• Logo on a Sponsor Banner placed on the AIDS Walk venue• Eight invitations to the VIP & Star Walker Breakfast• Organization recognition at the AIDS Walk Kick-Off Reception,

held prior to the event• Opportunity to put your organization’s branded item in the

AIDS Walk Kick-Off Reception gift bag

Photo by Donna F. Aceto

Photo by Sarah Pedersen

ABC7 has been one of the AIDS Walk’s most longstanding corporate partners. Dan Ashley, lead anchor at ABC7 (pictured left), is host of the event, and often performs at the Post-Walk Show with his band.

Sponsor Level Breakdown (continued)

GRAND SPONSORSHIP $50,000

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• Acknowledgment in Press Release• Logo on select print advertisements• Logo on one E-communication• “Featured Sponsor of the Week” designation on the AIDS Walk

homepage for one week-long period during the AIDS Walk campaign• Logo included in a scrolling sponsor box that appears on every page of



• Organization representative individually acknowledged during the AIDS Walk Opening Ceremony

• Logo on the AIDS Walk Stage Banner• Logo on a Sponsor Banner placed on the AIDS Walk venue• Logo on Volunteer T-shirts• Banner placement on the AIDS Walk venue• Six invitations to the VIP & Star Walker Breakfast• Organization recognition at the AIDS Walk Kick-Off Reception,

held prior to the event• Opportunity to put your organization’s branded item in the

AIDS Walk Kick-Off Reception gift bag

• Wordmark on select outdoor advertising, including Bus Posters, Public Kiosks, and BART & Muni Posters

• Wordmark on approximately 6,000 Point-of-Purchase Displays and Posters distributed throughout the Bay Area

• Wordmark on select print advertisements• Logo on one E-communication• “Featured Sponsor of the Week” designation on the AIDS Walk

homepage for one week-long period during the AIDS Walk campaign• Logo included in a scrolling sponsor box that appears on every page

of the AIDS Walk website throughout the campaign

• Logo, with link, on the AIDS Walk website’s Sponsor Page• Recognition via Facebook and/or Twitter, with a

combined following of over 20,000 people• Organization acknowledgment during the AIDS Walk

Opening Ceremony• Banner placement on the AIDS Walk venue• Logo on a Sponsor Banner placed on the AIDS Walk venue• Six invitations to the VIP & Star Walker Breakfast

As Principal Sponsors, Williams-Sonoma Inc. and Chevron are two of AIDS Walk’s strongest partners. In addition, each year their employees field two of the highest-fundraising AIDS Walk teams.

Union Bank and Gap are longtime sponsors of the AIDS Walk. Their enthusiastic employees treat the event as a rallying team-building gathering, and are always among the first to arrive and the last to leave.


PRINCIPAL SPONSORSHIP $25,000

MAJOR SPONSORSHIP $15,000

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• Wordmark on select print advertisements• Logo on one E-communication• Logo included in a scrolling sponsor box that appears on every

page of the AIDS Walk website throughout the campaign

• Logo, with link, on the AIDS Walk website’s Sponsor Page• Recognition via Facebook and/or Twitter, with a

combined following of over 20,000 people• Banner placement on the AIDS Walk venue• Wordmark on a Sponsor Banner placed on the AIDS Walk venue• Four invitations to the VIP & Star Walker Breakfast



• Wordmark on select print advertisements• Wordmark, with link, on the AIDS Walk website’s Sponsor Page

• Wordmark on a Sponsor Banner placed on the AIDS Walk venue• Wordmark on one E-communication• Logo included in a scrolling sponsor box that appears on every

page of the AIDS Walk website throughout the campaign• Two invitations to the VIP & Star Walker Breakfast

Sponsor Banners are installed at the AIDS Walk Start and Finish Line, by which all 10,000 walkers pass.

In addition to individual banners, the AIDS Walk San Francisco Sponsorship Acknowledgement Wall is erected at the Start Line for all to see.

More than 6,000 Point-of-Purchase Displays and Posters are distributed throughout San Francisco.

Last year, 250 AIDS Walk San Francisco

posters of various sizes were featured

in BART stations, Metro stations, and many other venues

that feature outdoor advertising.

Photo by Jeffrey Chan


SUPPORTING SPONSORSHIP $10,000

EVENT SPONSORSHIP $5,000

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PRESENTING $200,000 PREMIER $125,000GRAND $50,000PRINCIPAL $25,000MAJOR $15,000SUPPORTING $10,000EVENT $5,000

Logo/Name on Bus Shelters, Kiosks, and BART/Muni Ads LOGO LOGO LOGO LOGO NAME NAME NAME

Logo/Name on Point-of-Purchase Displays and Posters LOGO LOGO LOGO LOGO NAME NAME NAME

Logo on Street Banners 60 40 20 10

Logo on Bus Kings ● ●

Logo Embedded within the AIDS Walk Logo ●

Logo/Name on Select Print Advertisements LOGO LOGO LOGO LOGO NAME NAME NAME

Acknowledgment in Press Releases ● ● ● ●

Logo on AIDS Walk Letterhead ● ●

Logo Featured in All Print Advertisements ●

Logo on All Direct Mail ●

Logo/Name on Select E-communications LOGO LOGO LOGO LOGO LOGO LOGO NAME

Logo Rotation on AIDS Walk Homepage ● ● ● ● ● ● ●

Logo/Name, with Link, on Sponsor Page LOGO LOGO LOGO LOGO LOGO LOGO NAME

Mention in AIDS Walk Social Media Outreach ● ● ● ● ● ●

“Featured Sponsor of the Week” Designation ● ● ● ●

Logo on All E-communications ●

Logo/Name on Sponsor Banner at Venue LOGO LOGO LOGO LOGO LOGO NAME NAME

Invitations to the VIP & Star Walker Breakfast 12 10 8 6 6 4 2

Banner Placed at Start/Finish Line ● ● ● ● ● ●

Seat on Stage For a Representative ● ● ● ● ●

Individual Acknowledgment During Opening Ceremony ● ● ● ●

Logo on Stage Banner ● ● ● ●

Logo on Volunteer T-shirts ● ● ● ●

Checkpoint Host Distinction ● ● ●

Speaking Opportunity During Opening Ceremony ● ●

Recognition at the Kick-Off Reception ● ● ● ●

A Branded Item in the Kick-Off Reception Gift Bag ● ● ● ●

Speaking Opportunity at the Kick-Off Reception ● ●

Additional Benefits as Requested ●

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July 15, 2018TM


July 14, 2019

Sponsorship Levels

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Make a great first impression on the thousands of AIDS Walk San Francisco participants by hosting the Sign-In Area. On the morning of the event, when the walkers first enter the AIDS Walk venue in Golden Gate Park, they see and experience the Sign-In Area.

Benefits:• Three banners within the Sign-In Area• Organization logo on all Sign-In signs• Opportunity to outfit volunteers in branded accessories (such as hats) with your company’s logo• Opportunity to have members of your organization volunteer as a group at Sign-In• Opportunity to have your organization’s balloons in the Sign-In Area• Logo on every Official Registration Envelope• Logo, with link, on the AIDS Walk San Francisco website• Logo, with link, on one e-Communication sent to registered walkers prior to the event• Six invitations to the VIP & Star Walker Breakfast

Thousands of walkers start their day with the Aerobic Warm-Up prior to the Opening Ceremony. As the Warm-Up Host, your organization will be featured front-and-center from the main stage. Representatives from your organization, or an aerobic team outfitted with your organization’s T-shirts, will energize thousands of participants as they get ready to walk.

Benefits:• Organization representatives will lead thousands of participants in the Aerobic Warm-Up

from the AIDS Walk stage• Recognition in announcements made from stage prior to the Aerobic Warm-Up• Organization featured as Aerobic Warm-Up Host on AIDS Walk website and in one

E-communication sent to registered walkers prior to the event• Logo, with link, on the sponsor page of the AIDS Walk website• Two invitations to the VIP & Star Walker Breakfast

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Sign-In is an integral and highly visible part of the walker experience on the morning of the event. Pictured above, recent Sign-In host Wells Fargo outfitted Sign-In volunteers in Wells Fargo-branded T-shirts, had their logo featured on all Sign-In signs, and displayed banners in the Sign-In area.

Aerobic Warm-Up Hosts get the 10,000 participants pumped up and ready to walk the 10K route, reaching the largest audience possible right before the start of the Opening Ceremony.

Special Day-of-Event Opportunities

SIGN-IN HOST $10,000

AEROBIC WARM-UP HOST $10,000

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Prior to the Opening Ceremony, a VIP& Star Walker Breakfast is held forStar WalkersTM (walkers who have met a goal of raising more than $1,000), sponsors, elected officials, and celebrities. As the VIP & Star Walker Breakfast Host, your organization will play a major role in the experience of our most high-profile supporters.

Benefits:• Three banners at the VIP & Star Walker Breakfast• Your organization’s logo on the VIP & Star Walker Breakfast invitations and RSVP forms• Your organization’s logo on the VIP & Star Walker Breakfast e-confirmation mailing• Opportunity to have your organization’s balloons displayed throughout the VIP & Star Walker Breakfast• Opportunity for a representative from your organization to speak at the VIP & Star Walker Breakfast presentation• Logo, with link, on the AIDS Walk San Francisco website• Ten invitations to the VIP & Star Walker Breakfast

Macy’s showcased its brand of “star power” as host of the VIP &

Star Walker Breakfast, which is attended by elected officials, celebrities, and

other leading supporters of AIDS Walk San Francisco.

Special Opportunities (continued)

VIP & STAR WALKER BREAKFAST HOST $15,000

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Your organization’s logo will be seen six times by all 10,000 walkers as they pass each Mile Marker along the 10K (6.2-mile) route. Enthusiastic volunteers will be placed at mile points to hold the marker and cheer on walkers as they pass.

Benefits:• Logo placed on color posters stationed along the AIDS Walk San Francisco route• Opportunity to outfit Mile Marker volunteers with your organization’s T-shirt• Four invitations to the VIP & Star Walker Breakfast, held on the morning of the event• Logo, with link, on the AIDS Walk San Francisco website• Recognition via Facebook and/or Twitter, with a combined following of over 20,000 people• Logo on Sponsor Thank You Banner at the AIDS Walk venue

Your organization’s logo will be seen by all 10,000 walkers as they pass the most important part of the AIDS Walk route – the Finish Line! Enthusiastic volunteers will greet and cheer on walkers as they arrive back to the venue after their 10K (6.2-mile) walk, as well as provide each walker a snack and hearty congratulations.

• Corporate Matching Gift Incentive Programs

• Post-Walk Concert and Total Announcement Host

• Logo on Street Banners• Kick-Off Reception Host• Water Sponsor• And many more!

AIDS Walk San Francisco is committed to providing our sponsors with a maximum return-on-investment through additional avenues of visibility, corporate branding, and unique involvement. The following opportunities are available to your organization throughout the AIDS Walk campaign. Contribution amounts vary for these benefits – please contact the AIDS Walk San Francisco office for further details.

Benefits:• Logo placed on an impressive 45-foot inflatable arch marking the Finish Line• Opportunity to outfit Finish Line volunteers with your organization’s T-shirt• Opportunity to hand out a branded snack or other item to all walkers as they cross the Finish Line• Opportunity to provide branded table clothes to cover finish line tables• Four invitations to the VIP Breakfast• Logo, with link, on the AIDS Walk San Francisco website• Recognition via Facebook and/or Twitter, with a combined following of over 20,000 people• Listing on Sponsor Thank You Banner at the AIDS Walk venue

Your organization’s branding will mark each walker’s journey six times throughout the Walk, prompting photo opportunities and celebrations.

As Finish Line Host, your organization will take full advantage of opportunities to engage with participants and gain exposure in an area visited by every AIDS Walk participant.

Produced by ACRIA. Created by MZA Events, AIDS Walk Founder Craig R. Miller. © MZA Events, 2019

Special Opportunities (continued)

MILE MARKERS $10,000

ADDITIONAL OPPORTUNITIES

FINISH LINE $10,000

15© 2019 MZA Events

Top AIDS Walk San Francisco Sponsors in 2018

TEAM

CANNABIS

For more information about AIDS Walk San Francisco, please contact

Mike Rogers, Sponsorship Director [email protected] . 415-615-9255

Bert Champagne, Event Director [email protected] . 415-615-9255

AIDS WALK · • Opportunity to put your organization’s branded item in the AIDS Walk Kick-Off Reception gift bag Additional benefits as requested PRESENTING SPONSORSHIP $200,000

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