Aidan McCullen at Creative Commons Ireland event

www.communicorpdigital.com

This Presentation

1. Audience Evolution

2. Communicorp Projects

3. What’s Next

Communicorp Audience

Audience Distribution2M

Listeners

1.1M on

Web

1M Social

1.6M Apps

Social Media Social Media GrowthGrowth

Mobile GrowthMobile Growth

Mobile

Audience

60%

1.1M Web Users

20052005

20132013

Evolution of Media

Marketer / Radio

MonologueMonologue

Public / Audience

Marketer

DialogueDialogue

Public

MarketerTrialogueTrialogue

Evolution of Audience

Our Audience: Mil lenialsZero tolerance for delays (website speeds)

Producer and Consumer are blurring -Prosumers

Short and Brief content / skim content

4-S-Rule

Searchable

Social

Snack-able

Superfast

90-9-1 Rule1% Heavy Contributors

9% Occasional Contributors

90% CreepersObservers who do not contribute

Post ItPost It

Communicorp Audience