JULY 2015 AICI GL BAL MISSION ISSUE AICI REACHES OUT TO THE FUTURE CATAPULT YOUR CAREER AT CONFERENCE MEMBER SPOTLIGHT: SUE JACOBS TELLING OUR STORY
JULY2015
AICI GL BALM I S S I O N I S S U E
AICI REACHES OUT TO THE FUTURE
CATAPULT YOUR CAREER AT CONFERENCE
MEMBER SPOTLIGHTSUE JACOBS
TELLING OUR STORY
2 | July 2015 magazine
EDITORrsquoS NOTEAUGUST 28 THE SECOND DAY OF OUR AICI GLOBAL CONFERENCE IN WASHINGTON DC WILL MARK THE ANNIVERSARY OF ONE OF THE MOST POWERFUL MOMENTS IN AMERICAN HISTORY
This is the day when Dr Martin Luther King Jr stood on the steps of the Lincoln Memorial in front of a sea of people and proclaimed ldquoI have a dream that one day this nation will rise up and live out the true meaning of its creed lsquoWe hold these truths to be self-evident that all men are created equalrsquordquo
Many of our AICI members will be arriving from countries around the globe and perhaps visiting our nationrsquos capital for the first time So it seems necessary and appropriate to add to this issue some living history (see pages 14-15) as a counterbalance to the cornucopia of dazzling monuments and museums that awaits your arrival
Embedded in the story of every monument in this city is a mission A mission that inspired others to action a mission that bore results acts of bravery or visionary planning or devotion As you read the personal stories in this issue I hope that you will be inspired to reflect on your own personal mission How might you weave your mission into your image consulting career What can you share with others at the Conference Each of us has our own inspiring story that we can use to empower our work
And what of the American mission American society struggles daily to live up to the ideals set forth in the Declaration of Independence As a nation we have not yet achieved Dr Kingrsquos dream But we carry the torch Because we do believe in what we cannot yet see
PROUD TO BE AICI
Susan Hesselgrave AICI FLC
Editor in Chief
2015AICI BOARD OF DIRECTORS
President ndash
Jane Seaman AICI CIP
Secretary ndash
Lucy Liang AICI CIP
Treasurer ndash
Chris Fulkerson AICI CIP
VP Certification ndash
Beth Strange AICI CIP
VP Human Resources ndash
Melissa Sugulas AICI FLC
VP Business Development ndash
Imogen Lamport AICI CIP
VP Conference ndash
Cecilia Stoeckicht AICI CIP
VP Education ndash
Keiko Nagao AICI FLC
VP Marketing ndash
Coca Sevilla AICI CIP
Executive Director ndash
Eric Ewald
AICI HEADQUARTERS1000 Westgate Drive Ste 252
St Paul MN 55114-1067
Phone 651-290-7468
Fax 651-290-2266
wwwAICIorg
Comments about the magazineeditoraiciorg
The Association of Image Consultants International | 3
PUBLICATION CREDITS
Issue 11EDITOR IN CHIEFSusan Hesselgrave AICI FLC
MANAGING EDITORThea Wood AICI FLC
VP COMMUNICATIONSCoca Sevilla AICI CIP
VP BUSINESS DEVELOPMENTImogen Lamport AIC CIP
FEATURED CONTRIBUTORSDelby Bragais AICI CIPPamela Judd AICI CIPLiliana de LunaSusan Hesselgrave AICI FLCDebra Lindquist MA AICI CIPLynne Marks AICI CIMCatherine ScholzeJane Seaman AICI CIPKaren Tsuo AICI CIPNadia ValdiviesoThea Wood AICI FLC
PROOFREADERSBernie Burson AICI FLC Beth Yvette Strange AICI CIP
LAYOUTLimb Design
AICI GLOBAL is produced quarterly by Association of Image Consultants International a nonprofit dedicated to advancing the level of professionalism and enhancing the recognition of image consultants AICI GLOBAL promotes AICIrsquos ideas activities interests and goals to its members Responsibility is not assumed for the opinions of writers or other articles AICI GLOBAL does not endorse or guarantee the products and services it advertises
2015copy Association of Image Consultants International All rights reserved
No part of this online publication may be duplicated or reproduced without permission from the publisher While every effort is made to ensure accuracy of information included in the magazine at the time of publication the publisher shall not be liable for damages arising from errors or omissions
FOLLOW USon twitter
LIKE USon facebook
4 | July 2015 magazine
PG07FEATUREPresidentrsquos Letter 7
AICI Reaches Out to the Future 8
Telling Our Story 10
From the Emancipation Proclamation to Today
150 Years of Struggle for Equal Rights 14
Member Spotlight Sue Jacobs 16
The Power of Pro Bono 21
PG23COMMUNICATIONSExecutive Presence 23
PG25CONFERENCEGlobal Conference Speakers 25
Catapult Your Career at Conference 26
PG29STYLEFabulous at Any Size 29
Seven Decades of American Style 30
PG36BETWEEN USAICI City Circles The Shortest Distance
Between Two Points 36
AICIrsquos Newest Certified Image Master
Sarah Hathorn 38
Certification News AICI Malaysia Chapter Hosts
Paper FLC Exam 38
Upcoming Events 39
Inside This Issue
The Association of Image Consultants International | 5
wwwaiciorgAuthentic_Beauty
aiciglobalgmailcom
The official definition of a mission statement is ldquoa formal summary of the aims and values of a company organization or individualrdquo The mission of the twelve incredible women who started AICI in
1990 was to ldquobe first and bestrdquo The mission of Liliana de Luna who wrote the winning entry in our Telling Your Story campaign was to overcome perceived andor real prejudice around age and gender AICIrsquos mission is to establish and promote the highest professional standards for image consultants in appearance behavior and communication
As the words came for this first paragraph and I re-read them my heart soared Sometimes words can seem so simple yet there is a quiet but enormous power within them Our founders in 1990 said we were to be the first and become the best and we are Liliana like many of us had to overcome prejudice about our role and our gender and we did AICI set out to establish and promote the highest standards in our industry With 12 AICI Certified Image Masters 91 AICI Certified Image Professionals and 145 AICI First Level Certified (and in 20142015 we have had the highest number of FLC applications on record) we have achieved being the first best and highest qualified image professionals in the world
Itrsquos an incredible achievement and I am so proud to say I am part of this extraordinary AICI family But we didnrsquot get here because of an ldquoIrdquo or a
ldquomerdquo We got here thanks to a ldquowerdquo thousands upon thousands of dedicated volunteer hours from our pioneer founders all our past international presidents international board members chapter presidents chapter board members committee members and other volunteers We are where we are today thanks to you all
If our founders had not come together our journey would never have begun If we had not continued to come together in chapter and conference events our journey would have ended I am an independent image consultant but I am not an island I thrive on the energy of my fellow image professionals I soar to success on the education and knowledge they pass on I expand my circle
of influence with every fellow AICI member I connect with and my credibility grows with every AICI success
Mother Teresa wrote ldquoI can do things you cannot you can do things I cannot together we can do great thingsrdquo Together we have already achieved great things but there is so much more we can do if we continue to come together I am deeply honored that I will stand side by side with our original founders many of our past presidents the past and present International Board my AICI colleagues and friends and our Ewald management team to celebrate 25 years of achievement at the 2015 AICI Global Conference Will you stand with us
I hope to see you there because we have much to celebrate
ONWARDS AND UPWARDSJANE
LETTER FROM THE PRESIDENT
ldquoI CAN DO THINGS YOU CANNOT YOU CAN DO THINGS I CANNOT TOGETHER WE CAN DO GREAT THINGSrdquo ndashMOTHER TERESA
The Association of Image Consultants International | 7
The AICI 2015 Global Conference will feature a once-in-a-lifetime opportunity
to learn all day long from a unique gathering of the pillars of our industry the Certified Image Masters (CIM) and Founders of AICI
AICIrsquos mission is to set and promote the highest professional standards for image consultants in appearance behavior and communication Over the past twenty-five years that mission has brought us from the Founders twelve incredible women who started AICI to an association of over one thousand members in over thirty-two countries
Until recently our growth dynamism and the influence of our membership on implementing professional standards within the image profession seemed to be an insiderrsquos secret only truly recognized and understood by AICI members But in 2014 we were to learn that the word was out
AICIrsquos reputation as the leader in development and international certification of image professionals is now being recognized outside of our organization This is thanks to a quarter century of our membersrsquo quiet steadfast dedication and untold volunteer hours
Over the past twelve months a number of universities in Mexico who offer image consulting as
a university degree have shown
interest in having access to AICIrsquos
training and accreditation
In March 2015 I embarked with
a team of colleagues from AICI
Mexico City Chapter -- Coca Sevilla
AICI FLC Hildeberto Martinez AICI
FLC Victor Vazquez and Manolo
Trujillo -- on an expedition across
Mexico Our goal was to learn more
about these exemplary universities
in the cities of Pueblo Mexico City
Toluca Guadalajara and Monterrey
At each of these institutions we
had the opportunity to meet with
administrators stakeholders and
faculty All of them were extremely
enthusiastic about the prospect of
being a part of AICI Collectively
they felt that having the ability
to offer their students access to
AICI tele-classes webinars FLC
certification local chapter events
conferences and AICI global
networking would enhance their
overall curriculum
FEATURE
AICI REACHES OUT TO THE FUTURE THE UNIVERSITY TOURBY JANE SEAMAN AICI CIP
8 | July 2015 magazine
As well as meeting with university administrators and faculty we also met with many of their students They too were excited at the prospect of having access to AICI The majority showed extreme interest in having an opportunity to undertake their FLC certification prior to graduation
At the end our tour the members of the project team were unanimous in their conclusion We felt we needed to develop a new category of AICI membership that would capture the essence of what this project was aiming to accomplish
Our goal is to make available to students within the image industry and fellow image professionals AICIrsquos education and FLC certification programs which have become recognized as the ultimate
image qualifications globally The project team felt the category ldquoAICI Academic Membershiprdquo encompassed all we were trying to achieve
In April 2015 the AICI Membership voted to accept this new category and we are now under negotiations with the universities to make this category a reality
What struck me most about all the incredible people I met and had the honor of spending time with is that this is our future the universities in Mexico are cultivating our future image professionals They are bright witty and enthusiastic They truly represent the essence of AICIrsquos three pillars of image appearance behavior and communication They are the future of the image profession and AICI would be
honored to play a role in preparing them to ensure the highest standards within our industry are cultivated and upheld for yet another twenty-five years
Jane Seaman AICI CIP is the current AICI International President Her image consulting practice Imagine Image is based in Houston Texas She also is co-founder of The International Image Academy offering professional image consultant training programs
Jane Seaman AICI CIP is the current AICI International President Her image consulting practice Imagine Image is based in Houston Texas She also is co-founder of The International Image Academy offering professional image consultant training programs
The Association of Image Consultants International | 9
FEATURE
This story started in 2005 when a 64-year-old man called me to work on an expansion plan for his own business He had worked on it for 30 years
and wanted to conduct business in Mexico A white-
haired skinny man with a little hunch to his shoulders
his thinking was linear and direct and he was
sometimes quick-tempered perhaps due to his career
as an engineer
An old-fashioned man he thought that women should
earn less than men and their professional potential was
at most as a middle manager Strangely enough for this
project he had decided to hire a 24-year-old woman
naiumlve and without that much experience to help him
on such an important project
Months went by and with some shouting stress and
a lot of stamina I conducted sessions to train him
in public speaking personal and corporate crisis
management speech writing personal image and
public relations A year later after a great effort he
was the candidate to chair one of the most important
associations of the industry Nine months after that he
was president of the main industry chamber which
gathered national and foreign associations
Seven years passed and with some problems along the way his company became the most important bio-tech lab in Latin America with a strong presence in local and international media He was also recognized as one the 300 most important people in Mexico
Without a doubt this is a story that teaches us the value of an image consultant
Every story has a beginning and an ending and this was no exception After several years of working together we decided one day that it was the time to end the project Maybe forever maybe for a period of time However in our last meeting he was full of gratitude and both of us with tears in our eyes were aware of his huge transformation as the result of all those years that we worked together
The young naiumlve woman had become his ally to help him reach his goal of achieving a powerful public image
Today I am an independent consultant
LILIANA DE LUNA is the current VP Ethics and Protocol AICI Mexico City Chapter
LAUNCHED IN JANUARY 2015 THE ldquoTELLING OUR STORYrdquo CONTEST INVITED AICI MEMBERS TO SHARE A PERSONAL STORY OF HOW THEIR WORK HAS IMPACTED THEIR CLIENTSrsquo LIVES
Sponsored by the International Image Academy the winner of the contest receives free registration for the 2015 AICI Global Conference All participants receive a Certificate of Participation and future issues of AICI GLOBAL
will feature the best of the powerful stories submitted
THE STORY OF THE MAN WHO DID NOT BELIEVE IN WOMEN BY LILIANA DE LUNA
THE WINNING ENTRY TELLING OUR STORY
10 | July 2015 magazine
La historia empezoacute en el antildeo 2005 cuando un hombre de 64 antildeos me llamoacute para trabajar con un plan de expansioacuten de su propia empresa a
la que habiacutea dedicado maacutes de 30 antildeos y que deseaba fuera conocida en el mercado mexicano Un hombre de cabeza blanca tez clara cuerpo delgado y ligeramente jorobado Su formacioacuten como ingeniero lo haciacutea una persona relajada pero iracunda cuando alguien se oponiacutea a sus ideas
Educado por la vieja escuela pensaba de forma decidida que las mujeres debiacutean ganar menos y no aspirar a un puesto mayor al de gerente Lo curioso era que para iniciar su vida puacuteblica habiacutea decidido contratar a una mujer de tan soacutelo 24 antildeos de edad que ante sus ojos era inexperta e inocente sin conocimientos suficientes para poder apoyarlo en una tarea tan dirigida
Los meses pasaron y entre gritos desesperacioacuten y muchas ganas de dar a conocer su esfuerzo profesional ante los ojos de las autoridades y de la competencia se desarrollaron sesiones de entrenamiento para hablar en puacuteblico estructuracioacuten de discursos persuasivos imagen personal relaciones puacuteblicas manejo de crisis personal y corporativa Un antildeo despueacutes de un gran esfuerzo fue nominado a presidir una de las asociaciones maacutes importantes que agrupaban a los socios mexicanos de la industria 9 meses adelante fue elegido presidente de la caacutemara de toda la industria incluyendo nacionales y extranjeros
7 antildeos adelante atravesando algunas vicisitudes se convirtioacute en el laboratorio biotecnoloacutegico maacutes importante de Ameacuterica Latina y con mayor presencia en medios nacionales e internacionales destacando la imagen de su Presidente como uno de los 300 personajes maacutes influyentes de Meacutexico Sin duda una historia que ensentildea el valor de tener un consultor en imagen de forma adjunta
Toda historia tiene un inicio y un final y eacutesta no fue la excepcioacuten Luego de varios antildeos de trabajo arduo un diacutea decidimos que era tiempo de dar teacutermino a la rutina de forma temporal o permanente auacuten no lo seacute Sin embargo en una conversacioacuten llena de agradecimiento y con laacutegrimas en los ojos ambos reconocimos la gran transformacioacuten que nos trajeron estos antildeos de convivencia y de reto continuo La mujer ingenua e inexperta se habiacutea convertido en su aliada para llegar al objetivo de tener una imagen puacuteblica reconocida
Hoy soy consultora independiente
LILIANA DE LUNA se desempentildea como VP Eacutetica y Protocolo AICI Mexico City Chapter
LA HISTORIA DEL HOMBRE QUE NO CREIacuteA EN LAS MUJERES POR LILIANA DE LUNA
The Association of Image Consultants International | 11
ldquoTELLING OUR STORYrdquo PARTICIPANTSMANY THANKS TO EVERY CONTESTANT FOR SHARING YOUR TRANSFORMATIVE STORY
沁云
Raquel Aragon
Diane Ballos
Catherine Bell AICI CIP
Beth Boreacutes
Wendy Buchanan
Jessica Cascante Saborio
Liliana de Luna
Rosario Galindo AICI CIP
Jainee Gandhi
Kayoko Ikuko Kozu AICI CIP
Carmina Iturriaga
Olen Juarez-Lim AICI FLC
Dr Joyce Knudsen AICI CIM
Katherine Lazaruk AICI FLC
Debra Lindquist AICI CIP
Ann Lindsay AICI FLC
Dina H Loomis AICI FLC
Kelly Machbitz AICI CIP
Daphne Magna AICI FLC
Neha Malhotra
Ale Marroquin AICI FLC
Carla Mathis AICI CIM
Colette Michelle AICI CIP
Emeritus
Atsuko Mikami AICI FLC
Ernest Moore
Beatriz Ocanto
Hitomi Ohmori AICI CIM
Cindy Ann Peterson AICI FLC
Marian Rothschild AICI FLC
Lorena Saca AICI FLC
Vanessa Simonetti
Jane Smith
Elaine Stoltz AICI CIM
Carolina D Tan
Cherrise Tan
Nadia Valdivieso Rolleri
Alheli Valerio
Ana Vasquez
Nelly Villarroel AICI FLC
Ginny Villegas
Peggy Rose Webster
Jacqueline Whitmore
Thea Wood AICI FLC
Saeko Yamazaki AICI FLC
Ferial Youakim AICI CIP
Yiran Zhenhua Xu AICI FLC
12 | July 2015 magazine
Meet Diane Craigin PersonAICI 2015 Global Conference Washington DC Aug 27 ndash 30 2015
Our Next Executive Presence Certifi cation Training Program Toronto Canada Sept 21 ndash 25 2015Contact Michelle for details michellecorporateclassinccom1-416-967-1221 Ext 107 To learn more click here
Become a Certifi ed Executive Presence System CoachHello Irsquom Diane CraigYes I listened to your many requests fora fast track to my Executive Presence Certifi cation Training Program
Enhance your career and your personal brand
Attract new clients grow your business Become more relevant to corporate clients Broaden your income base
Call me directly 14169671221 Ext 101Email me dcraigcorporateclassinccomVisit us at corporateclassinccom
Diane CraigPresident and Founder Corporate Class Inc
1863 - THE EMANCIPATION PROCLAMATION
On January 1 1863 President Abraham Lincoln officially issued the Emancipation Proclamation one of the most important documents in American governance
While popular opinion in the North heralded Lincoln as the ldquosavior of the Unionrdquo President Lincoln actually considered the Emancipation Proclamation to be his most important legacy ldquoI
never in my life felt more certain that I was doing right than I do in signing this paperrdquo he declared ldquoIf my name ever goes into history it will be for this act and my whole soul is in itrdquo (source The Civil War Trust)
The Emancipation Proclamation paved the way to the end of slavery but it only applied to the states in rebellion It wasnrsquot until the passage of the 13th Amendment to the US Constitution on December 6 1865 that slavery was abolished throughout the United States
1963 - DR MARTIN LUTHER KING JR DELIVERS HIS ldquoI HAVE A DREAMrdquo SPEECH
On August 28 1963 250000 people gathered in Washington DC to ldquoMarch for Jobs and Freedomrdquo Better known today as the March on Washington the famous protest took place on the 100th anniversary of Lincolnrsquos Emancipation Proclamation Though there were
FEATURE FROM THE EMANCIPATION PROCLAMATION TO TODAY150 YEARS OF STRUGGLE FOR EQUAL RIGHTS
14 | July 2015 magazine
many prominent speakers that day the march will always be synonymous with Dr Martin Luther Kingrsquos ldquoI Have a Dreamrdquo speech (Watch the last five minutes of that speech here)
TWO SPECIAL EXHIBITS IN WASHINGTON DC DOCUMENT THESE WATERSHED MOMENTS AND THEIR AFTERMATH IN AMERICAN HISTORY
2015 marks the 150th anniversary of the assassination of President Lincoln One of the most intimate portrayals of President Lincolnrsquos death can be experienced in an all-new Newseum exhibition entitled President Lincoln is Dead running through January 2016 In honor of the 150th anniversary of the assassination of President Abraham Lincoln the Newseum presents a series of New York Herald special editions dated April 15 1865 All seven editions will be displayed together starting with the 2 am edition that featured the first Associated Press announcement that Lincoln had been shot Learn the chronology of this tragic event in a way impossible until now with this one-of-a-kind exhibit
2015 is also the 50th anniversary of the Voting Rights Act It was a hundred-year journey from the 13th
Amendment to the Voting Rights Act and the struggle for equal rights continues to this day
The Newseum exhibit 1965 Civil Rights at 50 explores the dramatic civil rights events of 1965 from the historic march from Selma to Montgomery (Alabama) to the signing of the Voting Rights Act by President Lyndon B Johnson The fight for voting rights peaked in a violent clash between peaceful protesters and police that came to be known as ldquoBloody Sundayrdquo after state troopers and deputies armed with clubs and whips beat and trampled protesters as they attempted to cross Selmarsquos Edmund Pettus Bridge
PHOTO CREDITS Public Domain (Library of Congress US National Archives USIA)
Resources compiled by Susan Hesselgrave AICI FLC
ldquoNo no we are not satisfied and we will not be satisfied until lsquojustice rolls down like waters and righteousness like a mighty streamrsquordquo
ndash DR MARTIN LUTHER KING JR AUGUST 28 1963
THE NEWSEUM IS RATED AMONG THE TOP 5 MUSEUMS TO SEE IN WASHINGTON DC
Address 555 Pennsylvania Avenue NW
Getting there The Newseum is located between the White House and the US Capitol and adjacent to the Smithsonian museums on the National Mall The closest Metro station is Archives
Hours 9 am to 5 pm daily
Admission $2295 for adults (19 to 64)
Ma
ria
Bry
kN
ewse
um
The Association of Image Consultants International | 15
AICIrsquos Global Conference is something I look forward to for many reasons Not only do I get to participate in rich educational experiences
that help me grow my image business I also have the opportunity of meeting many amazing people who not only work in the image industry and related fields but also shape their clientsrsquo buying decisions as well as those of the public at large
London Ontario is a mid-sized Canadian city about two and a half hours away from Toronto With a population of 475000 London is no small town so itrsquos certainly too big for everyone to know your name hellip unless you have the mission and the moxie of Sue Jacobs
ldquoIrsquoll be out somewhere shopping or whatever and somebody will come up to me and say lsquoHi Suersquo Irsquoll be drawing a blank until they say lsquoI just saw your show again the other night Itrsquos still runningrsquo That show was so much work but it really tied me into the community Over the course of the series we incorporated eighteen different London businesses in the show People know me nowrdquo
Sue Around The City a series of six half-hour ldquomakeoverrdquo segments that Jacobs produced in 2012 for Rogers TVtrade (one of the two local television stations in London) didnrsquot materialize out of thin air though Jacobs was already putting herself out there mounting successful fundraising events for local charities
ldquoI had already done seven different live fashion events for local organizations like Make-A-Wish with my lsquoSue in the Cityrsquo concept The station producer [from Rogers TVtrade] approached me directly about creating the show because we had worked together on one of these local charity eventsrdquo
FEATURE
MEMBER SPOTLIGHT
SUE JACOBS BY THEA WOOD AICI FLC
Ima
ge Design
ndash Ph
oto
graph
ic Art b
y Cra
ig an
d A
ma
nd
a
16 | July 2015 magazine
Jacobs credits much of her community visibility to her commitment to be a champion for smaller charities that are ldquounder the radarrdquo of the publicrsquos awareness She believes it is her mission to serve others in this way using her talents as an image consultant to amplify the impact of organizations like My Sistersrsquo Place
ldquoIf you can showcase what you can do and marry that with what you believe in itrsquos totally genuine and people feel like they really know you And people know I deliver Anything that has to do with children or empowering women Irsquom inrdquo
ldquoVolunteering or making a commitment to causes that are true to your heart that you are passionate
about is key Not to say that it isnrsquot a lot of work It is But the benefits are huge It helps others see their value and the impact they can have by taking part It changes lives And it feeds your soulrdquo
Jacobs just wrapped up hosting the third annual Handbags for Hospice on June 10 a signature fundraiser for St Josephrsquos Hospice that she helped develop from its beginning in 2013 ldquoIrsquom exhaustedrdquo she admits ldquoBut itrsquos worth itrdquo
Speaking in front of an audience can be daunting for many but it is something that Jacobs was comfortable with well before launching her image career Her prior career was in education with specialties in special needs and librarianship That coupled with an extensive
background in psychology led her to a variety of teaching and leadership opportunities
It was as a teacher in fact that it really hit home for her how large an impact image has on credibility and effectiveness
ldquoIf you can showcase what you can do and marry that with what you believe in itrsquos totally genuine and people feel like they really know yourdquo
Ima
ge Design
ndash Ph
oto
graph
ic Art b
y Cra
ig an
d A
ma
nd
aIm
age D
esign ndash P
hoto
graph
ic Art b
y Cra
ig an
d A
ma
nd
a
The Association of Image Consultants International | 17
ldquoIrsquove always been amazed at Suersquos tireless commitment and passion to help people
not only in her community but also globally Soon after starting her business she began to organize fundraisers not as a strategy to move her into the public eye but to truly make a difference We discussed how she would stage the event who she would involve no detail was overlooked When it was show time Suersquos magnetic personality sense of humour and enthusiasm always touched the audience in a deep way resulting in the growth of her business over time ldquo
mdash CATHERINE BELL AICI CIP
ldquoI just knew we [teachers] could be doing better I always made a point of dressing professionally put together every day And it mattered I remember it was my 4th grade class I got to school one day towards the end of the year and before they go into the classroom all the kids line up in two lines boys here girls there And that day the boys are all excited saying lsquoMrs Jacobs Mrs Jacobs Look at the girlsrsquordquo
She laughs ldquoJust like boys wanting to spoil the surpriserdquo
ldquoSo I look over at the line of girls and every single one of them was carrying a little purse and had some jewelry on and a pretty outfit Theyrsquod planned it all out And I thought lsquoWow they really do noticersquo Teachers are such important role models in every wayrdquo
The school administration thought so too ldquoOne year the principal called me aside and she said lsquoThe parents cannot identify the younger teachers from the students and Irsquom sick of it Can you helprsquordquo
Thus began her unofficial career as an image consultant But it was after a perspective-altering trip to Japan that she decided to make it official
ldquoI was so impressed with the Japanese women How meticulous they were in their appearance Returning from visiting my daughter in Japan that first step onto North American soil convinced me that women here were short-changing themselves in how they presented themselves They could and needed to do better I knew I could help and I wanted to A year later with encouragement from my teacher administration friends and family I had moved on and started my own business It was a perfect fitrdquo
Jacobsrsquo community volunteer efforts have opened other business doors as well Following one of her early fashion fundraisers she was approached by an administrator in the Continuing Studies program at the University of Western Ontario who had been in the audience asking her about the possibility of designing and teaching a course on image and wardrobe for their program
It was a natural for Jacobs
ldquoI love teaching I put together an eight-week course learning modules for each week Module 1 was on your professional presence I told them lsquoDo not dress down How yoursquore showing up is how yoursquore
18 | July 2015 magazine
ldquoI was really impressed with the community service Sue was providing and I saw all the
work she was putting into it When I questioned her about how her efforts were funneling back to her business I was so surprised at her answer it wasnrsquot So we rolled up our sleeves and I helped her tweak her message so the audience was clear that she was inviting them to be her new clients She was nervous but followed through and what a difference Itrsquos great to do good work in the community but when yoursquore growing a new business itrsquos important to be able to parlay that exposure into a wider client base Sue has become an absolute expert at creating that flow Itrsquos a win-winrdquo
mdash BRENDA KINSEL AICI CIP
perceivedrsquo I saw the students in the course change from week to week Theyrsquod be sitting taller prouder They became more visiblerdquo
Jacobs taught the course for three terms and then became so busy in her practice that she had to give it up ldquoThey donrsquot pay you much but it gives you huge credibility Of course you donrsquot promote your business in the class ndash thatrsquos a no-no But out of the approximately 20 students in each term probably 60 percent of them either became clients or referred clients to me down the roadrdquo
Later Jacobs connected with Brescia University College an all-female college within the University of Western Ontario Jacobs knew how to get her foot in the door to build a lasting relationship
ldquoI initially participated in an evening called Female Entrepreneur Showcase where I met and connected with many students That led to my being asked to be on a panel of experts helping graduates ready themselves for interviews and transitioning from being a student to the real worldrdquo
That led to the Director of Alumnae Services asking her to collaborate on a Dress for Success program aimed at third-year and graduating students The success of the program has led to it becoming an annual event She could not be more thrilled
ldquoI have made many new friends in the students I get such a kick out of them sending me Facebook messages from all over the world Warms my heart Our work as image professionals is far reachingrdquo
She didnrsquot do all this on her own Role models were important to Jacobs both in life and business
ldquoI have had two role models who taught me how to be successful in business my father and my husband It is all about selling you not your product People buy you Finding out what that means personally takes time In my opinion before your business can grow the way you want it to grow you must know who you are and what your uniqueness is Thatrsquos the only way to attract your ideal clientrdquo
Jacobs has a well-established business now Personal Style Image and Wardrobe Consulting but she is quick to caution that it didnrsquot happen quickly It took time she says to figure out who her target market was and how to reach them
The Association of Image Consultants International | 19
ldquoI accomplished this gradually with the help of two image professionals who I hired as mentors and are now treasured friends Catherine Bell [AICI CIP] and Brenda Kinsel [AICI CIP]
ldquoAligning myself with audiences where the potential for future business was good was not only prudent it changed the trajectory of my business
ldquoSome of my early presentations were unpaid I chose them carefully I got in front of causes I cared about that were important to me businesses that could support and engage my services Being true to yourself is difficult especially when you want and need clients but in the end holding true to your values your ethics and standards wins outrdquo
For Sue Jacobs sticking to her sense of mission has aligned brilliantly with marketing her business
ldquoIt took some time I have moments where I stumble we all do I continue to learn and strive to be the best I can be my way on my terms I could not have dreamed of a better more fulfilling career I am proud to be in such esteemed company Image consultants People committed to being the best they can berdquo
Itrsquos hard not to agree with Jacobs
THEA WOOD AICI FLC MBA is an independent image consultant based in Austin Texas and serves as managing editor for AICI Global She is the co-author of Socially Smart and Savvy
ldquoIt is all about selling you not your product People buy you Finding out what that means personally takes time In my opinion before your business can grow the way you want it to grow you must know who you are and what your uniqueness isrdquo
Ima
ge Design
ndash Ph
oto
graph
ic Art b
y Cra
ig an
d A
ma
nd
a
Photos by Image Design ndash Photographic Art by Craig and Amanda
20 | July 2015 magazine
Pro bono is a Latin phrase that means doing professional work without payment or at a reduced fee for the public good Why should image
professionals offer complimentary or low-cost services There are four powerful reasons to choose public service
1 PROPEL YOUR PROFESSIONAL GROWTH
Pro bono service is the perfect opportunity to develop your skills and strengthen presentations in a low-stress environment You can receive valuable feedback while trying out a new training topic or testing a service for the first time Practicing with ldquofreebiesrdquo prepares you for future high profile and profitable clients
2 OPEN NEW DOORS TO LEADERSHIP
Creating pro bono relationships gives you the chance to meet top leaders from worthy and influential organizations For example my volunteer work with HRNYrsquos University Relations committee enabled me to connect with role models across many fields such as career services training and diversity Try serving as a volunteer on a board of directors or team It is rewarding and instantly increases your credibility
3 WIDEN YOUR REACH
Online recognition is a key benefit of pro bono work Consider blogging for a nonprofit or actively supporting charitable initiatives to make an impact while expanding your visibility This fall Image Impact International is launching Mentoring Leaders 4 Impact with the widely established college student-run nonprofit wwwaiesecorg In online profiles we will showcase our volunteers for their fantastic support of student leaders
4 ENHANCE YOUR APPEAL TO CUSTOMERS
Giving your time and talents to a cause makes good business sense According to Kim Gordon in Entrepreneurcom ldquoCustomers who visit your website and see your advertising want to know that you share their desire to make the world a better place by supporting an important cause If your business or brand doesnrsquot stand for a cause consumers may turn to your competitorsrdquo Authentic pro bono choices can make you stand out from the competition and help you to attract clients
REASONABLE LIMITS
Should you always say yes to pro bono requests When should you say no It is important to set limits Image professionals deserve to be fairly compensated for their expertise One approach is to establish monthly or quarterly parameters for pro bono work This gives you flexibility and a gracious way to politely say no if you have reached your quota
Pro bono work is a powerful way to increase professional skills meet influential leaders expand online visibility and attract clients when you balance requests within reasonable limits
Pamela Judd AICI CIP is the President of Image Impact International a global philanthropic nonprofit community of trainers Pro bono educational activities include College 2 Career 2 Community Impact Mentoring Leaders 4 Impact Global Civility Awareness and Disability + STYLE To find out more contact juddpamelaaolcom or visit wwwimageimpactorg
THE POWER OF PRO BONOBY PAMELA JUDD AICI CIP
A PUBLIC SERVICE ANNOUNCEMENT BROUGHT TO YOU BY IMAGE IMPACT
The Association of Image Consultants International | 21
22 | July 2015 magazine
ETIQUETTE
HOW TO LOOK ACT AND SPEAK
We can all pick out the image consultants with presence They have a definite aura about them Some people have had natural capacities since childhood but the vast majority of us need to learn skills to exude presence
There are several elements of presence One is the art of being powerful purposeful and intentional The challenge is to look and act as if nothing about you is accidental or left to chance and yet you seem natural not contrived The second element is to be clear on your values Your appearance habits speaking style and actions then become congruent with what is important to you You walk the talk The third element is approachability As image consultants we want to appeal to a wide variety of people in our target market
ESTABLISH PRESENCE WITH YOUR SPEAKING STYLE
GAZE When speaking in public use steady eye contact and rest your gaze for two seconds on at least one different individual on all sides Eye contact with a friendly smile can help create a trusting relationship with the whole audience
GESTURES ldquoSpeaking with your handsrdquo is a common trait but can be a pitfall Waving your hands indiscriminately detracts from your message Practice well defined gestures If you are making a few points at one time help people follow by counting each point on your fingers
TIMBRE Voice quality can enhance your presence If you have a high-pitched voice find a lower tone in
your range as a high voice can denote uncertainty and inexperience Practice in the lower tone until it becomes natural Voice classes will also help
ENUNCIATION Clearly pronounce your words and alternate your pace Use a fast pace for enthusiasm medium for information sharing and slow pace for emphasis
BREVITY Donrsquot ramble on especially about yourself Be ultra sensitive to ldquodeer in the headlightsrdquo expressions and fidgeting Itrsquos up to you to be more interesting than the message on their smartphone
DICTION Cut out clicheacutes and exaggeration Donrsquot use scatological language or jargon Use precise language and you will sound more clear and original
Presence the art of being present is to listen to and be with people in such a way that they experience our engagement and genuine interest Image consultants with presence see the best in others The more we value the good traits in our clients rather than seeing them as a big problem the more we empower them and the more we increase their confidence with better results
Lynne Marks AICI CIM is President of London Image Institute She is co-author of The Perfect Fit How to Start an Image Consulting Business and author of Skinny Bits Wisdom for a Flourishing Image Business She has twice served as International President of AICI and has received both the AICI Award of Excellence for Education and the AICI IMMIE award (Image Makers Merit of Industry Excellence) award
EXECUTIVE PRESENCEFOR IMAGE CONSULTANTS BY LYNNE MARKS AICI CIM
PART ONE OF THIS ARTICLE APPEARED IN THE APRIL 2015 ISSUE
AICI PREFERRED PARTNER
The Association of Image Consultants International | 23
FOUR REASONS WHY NOW IS THE BEST TIME TO GET YOUR FLC CERTIFICATION
FLC Test investment cost now lower by 50From a prior investment cost of $545 the FLC test now costs $275
Return of the FLC Paper TestThe FLC Paper Test can now be run during Chapter Education Days subject to compliance to certification guidelines Moreover the FLC Test will now be offered during the AICI International Conferences once more
Introducing the technologically advanced LOP (Live Online Proctor)This is an internet-based test that allows anyone with a computer to take the test from anywhere in the world Unlike our current FLC computer-based test the LOP will allow any applicant to schedule and take the test using their computer from their home office or preferred location anywhere in the world There is no need to travel to a testing center to take the test This means convenience and valuable savings in travel expenses Moreover there is no waiting time for test results as applicants will know their test outcome right after taking the exam
Two application tracks now open for FLC CertificationThere are now two application options open to applicants Both have their pros and cons so all applicants are advised to evaluate which one works best for them
OPTION 1 Binder First Test Second
This involves submitting your FLC Binder first and upon approval by the assigned FLC Reviewer you may sit for the FLC Test
OPTION 2 Test First Binder Second
This option allows the applicant to sit for the FLC Test as a first step Upon passing the Binder may then be submitted to the assigned reviewer
24 | July 2015 magazine
CONFERENCECONFERENCE
CONFERENCE
AICI 國 際 双 年 會 提 供 了 一 個 最 好 的 自 我 提 昇 和 進 修 專 業 的 機 會 你
會 享 有 以 下 經 歷 和 收 獲
1) 與 同 行 和 資 深 人 士 砌 磋 學 習 和 互 相 觀 摩
2) 在 展 覽 中 尋 找 到 專 用 教 材 書 藉 商 品 甚 至 商 機
3) 增 廣 見 聞 開 濶 視 野 學 習 國 際 社 交 禮 儀 提 昇 自 身 國 際 型 象
形 象 設 計 專 家 左 谷 蘭
The biannual AICI Global Conference will provide you with the best opportunity for professional self-improvement and learning You will experience the following benefits
1) Observe and learn with peers and seniors memberscolleagues 2) Find suitable materials books merchandise and even business opportunities in the exhibition3) Broaden your horizons open your mind and learn international protocol and social etiquette
Most importantly enhance yourself with international perspectives
KAREN TSUO AICI CIP AICI SAN FRANCISCO BAY AREA CHAPTER
Asistir a la convencioacuten global me llenoacute de crecimiento en muchos aspectos Desde convivir y aprender de las grandes autoras de los libros con los cuales aprendiacute y me inspire para apasionarme de esta profesioacuten Como el networking que se crea el cual me ayudoacute a visualizar mis metas y trabajar en ellas Regrese a mi empresa con ganas de trabajar para mi capiacutetulo promocionando a AICI como una asociacioacuten profesional ademaacutes me lleneacute de conocimiento materiales nuevos y fuerza de compartir a mi gente lo que me transmitieron mis colegas y amigas de todo el mundo
I grew in many ways from attending the global conference I was able to learn in person from the great authors of the books I had studied and that had inspired me with passion for this profession There were great networking opportunities which helped me visualize my goals and work on them I returned to my company eager to promote AICI professional membership and work for my chapter I returned with new knowledge and materials to share with my people all that my colleagues and friends worldwide gave me
LOREN MESCHOULAM ESTILO BY LOREN AICI GUADALAJARA CHAPTER
CATAPULT YOUR CAREERAT THE AICI GLOBAL CONFERENCE REPORTED BY KAREN TSUO AICI CIP NADIA VALDIVIESO AND DEBRA LINDQUIST AICI CIP MA
26 | July 2015 magazine
The conference is the only place you can connect with the worldwide image industry However it was a very local connection forged at the conference that has proved most productive for me Bess Heitner a jewelry designer from New York City exhibited at Conference Her high quality jewelry is perfect for many of my clients Beth is extremely accessible as she lives very close to me I went all the way to conference to meet someone who lives next door
ANNIE BRUMBAUGH AICI CIP AB WARDROBE WORKS AICI NEW YORKTRI-STATE CHAPTER
Mi experiencia en las conferencias de AICI fueron increiacutebles Tuve la fortuna de conocer muchos consultores alrededor del mundo y uno de ellos fue Sarah Hathorn Al haber atendido a la conferencia me puso en contacto con ella doacutende contrateacute sus servicios como coach y mentor y esto provocoacute que mi nuevo negocio creciera en muy poco tiempo y me posicionara fuerte entre los corporativos en Meacutexico Empezamos la relacioacuten en 2012 y al diacutea de hoy formo parte de su empresa Illustra Business Coaching como Coach Asociado para Latinoameacuterica Definitivamente ir a la Conferencia te brinda oportunidades de educacioacuten y de lograr hacer negocios con otros expertos en la industria a nivel mundial
My experience attending the AICI conference was incredible I had the good fortune to meet many people from around the world and one of them was Sarah Hathorn Going to conference put me in contact with her where I hired her as a coach and mentor Thanks to her coaching my new business grew quickly We started our relationship in 2012 and now I am an associate coach for Latin America for her company Illustra Business Coaching Definitely going to Conference presents you not only with great education opportunities but also great possibilities to collaborate professionally with other experts
ALE MARROQUIacuteN AICI CIP IMAGEN Y PROTOCOLO DE NEGOCIOS AICI GUADALAJARA CHAPTER
I attended my first AICI Global Conference in May 2013 in Arizona It was such an exciting conference and I got a lot out of it I made some connections with other members and took some amazing workshops that helped me further my education in image consulting Attending the conference in 2013 helped me gain the necessary credits to earn my FLC the following year I recommend everyone attend conference to gain their own unique experience
MELISSA SUGULAS AICI FLC MELISSA SUGULAS STYLE AICI NEW YORKTRI-STATE CHAPTER
BE SURE AND CHECK OUT THE APRIL 2015 AICI GLOBAL FOR MORE STORIES ON THE UPCOMING AICI 2015 GLOBAL CONFERENCE YOU CAN FIND THE COMPLETE SCHEDULE AND REGISTRATION DETAILS AT AICI 2015 GLOBAL CONFERENCE
APRIL2015
AICI GL BALP R O F E S S I O N A L D E V E L O P M E N T I S S U E
THE 2015 AICI GLOBAL
CONFERENCE
YOUR VIP INVITATION ldquoMUST SEErdquo DC
MEMBER SPOTLIGHTJOANNE RAE
POWERFUL SATURDAY
CELEBRATING 25 YEARS
The Association of Image Consultants International | 27
13
httpcatherinescholzecom13 contactcatherinescholzecom13 802-shy‐399-shy‐271513
13
Help13 us13 Revolutionize13 the13 Way13 Curvy13 Women13 Shop13 for13 Clothes13 13 We13 design13 professional13 attire13 for13 curvy13 women13 sizes13 8-shy‐2013 13 13 Made13 in13 the13 USA13 from13 natural13 fibers13 13 We13 offer13 a13 new13 shopping13 experience13 for13 curvy13 women13 personalized13 service13 customizable13 options13 for13 each13 garment13 shopping13 in13 the13 comfort13 of13 her13 home13 or13 your13 studio13 13 We13 train13 and13 work13 with13 our13 stylists13 on13 a13 product13 platform13 that13 helps13 meet13 their13 business13 goals13 13 No13 minimums13 no13 exclusivity13 13 And13 for13 201513 no13 start-shy‐up13 costs13 13 Contact13 us13 for13 details13 13
13
13
httpcatherinescholzecom13 contactcatherinescholzecom13 802-shy‐399-shy‐271513
13
Help13 us13 Revolutionize13 the13 Way13 Curvy13 Women13 Shop13 for13 Clothes13 13 We13 design13 professional13 attire13 for13 curvy13 women13 sizes13 8-shy‐2013 13 13 Made13 in13 the13 USA13 from13 natural13 fibers13 13 We13 offer13 a13 new13 shopping13 experience13 for13 curvy13 women13 personalized13 service13 customizable13 options13 for13 each13 garment13 shopping13 in13 the13 comfort13 of13 her13 home13 or13 your13 studio13 13 We13 train13 and13 work13 with13 our13 stylists13 on13 a13 product13 platform13 that13 helps13 meet13 their13 business13 goals13 13 No13 minimums13 no13 exclusivity13 13 And13 for13 201513 no13 start-shy‐up13 costs13 13 Contact13 us13 for13 details13 13
13
ETIQUETTE
The average American woman in 2015 according to WebMD is 5rsquo4rdquo has a waist of 34-35 inches and wears a size 12-14 dress
Image consultants today have more clients in need of clothing in the 14-20+ size range And while one can spend hours debating the health impacts of this trend our job is to support our clients and to help them look and feel their absolute best Not only is this important for their emotional well-being studies have shown that healthy self-image leads to healthier life decisions We truly can impact the lives of the people we serve
When styling plus-size women there are several special considerations
STRUCTURE Flattering a curvy frame requires a combination of structured garments that support the shape of the body and good fitting lines that provide the correct amount of space for the curvy areas of the body Jackets and vests are great choices because they visually nip in the waist and provide shape
FABRICS There are two aspects of fabric to consider
Hand refers to the stiffness of the fabric Using stiffer fabrics in jackets and bottoms while using fluid fabrics for tops or dresses will provide the perfect combination giving the body shape as well as providing flow over troublesome areas such as the stomach and thighs
Fiber content Plus-size women often perspire more easily than their misses-sized sisters This can be a true challenge for the traveling professional because she
sweats while dashing to the next meeting or airplane then gets miserably cold while sitting in the air-conditioned space The best fiber choices are natural ones cotton the superfine wools silk rayon and linen Avoid polyester and acetate if possible Polyester not only increases sweating it also traps odor What about the wicking fabrics in sportswear Sorry they still increase sweating and odors
FITTING LINES Garments designed for plus-size women need to have fitting lines These can be cleverly hidden within style lines but they have to be there Princess lines are a great choice because they can visually narrow the width of the body and can be manipulated to fit the bust waist and hips Darts are also effective Ideally tops will have both horizontal and vertical (either French or waist) darts to provide good fit at the bust and across the stomach and hips Darts or princess seams in pants and skirts are a must-have to fit and flatter the derriegravere and lower back
DESIGN Was the garment designed specifically for the plus-size woman or was it merely graded up from misses sizes Designers cutting specifically for plus sizes design the garment on a plus-size model and mannequin and they assess style lines fit and proportion specifically for that body The end result is much more flattering
Catherine Scholze is the owner and designer of Catherine Scholze Designs and a Preferred Partner for the 2015 AICI Global Conference
FABULOUS AT ANY SIZESTYLING THE PLUS-SIZE WOMAN BY CATHERINE SCHOLZE
AICI PREFERRED PARTNER
The Association of Image Consultants International | 29
STYLE
SEVEN DECADES OF
AMERICAN STYLEBY SUSAN HESSELGRAVE AICI FLC
Marjorie Merriweather Post ca 1935 Photographer John Alfred Piver Courtesy Hillwood Estate Museum and Gardens
A special exhibit at the Hillwood Museum will be of particular interest to AICI members attending the AICI Global Conference this August The
museumrsquos tagline is ldquoWhere Fabulous Livesrdquo and fabulous it is indeed
Set within 25 acres of gardens and woodlands the museum that Marjorie Merriweather Post bequeathed includes the most comprehensive collection of Russian imperial art outside of Russia and a distinguished 18th-century French decorative art collection Her personal collection of commissioned Cartier jewelry was
featured in a special exhibit there last year
Ingenue to Icon will include more than 70 gowns dresses and ensembles worn by Marjorie Merriweather Post from the first part of the century to the 70s This is the first exhibition at Hillwood to present Marjorie Postrsquos full range of style Post was well known for her strong sense of personal style and appreciation of beauty and craftsmanship in all things The exhibit documents not only the evolution of American style but how fashion reflected the changing perception and definition of American women
30 | July 2015 magazine
FROM RESIDENCE TO MUSEUM
What is now the Hillwood Museum started out as Marjorie Merriweather Postrsquos residence
It was her divorce in 1955 from her third husband Joseph Davies that spurred Post to buy the Hillwood mansion Davies was demanding a fortune in return for the Washington mansion they lived in
ldquoBeing a good businesswoman she thought that price was a little high and she wanted some leveragerdquo explained her granddaughter and former museum president Ellen Charles to The Washington Post
Ellen Charles served as the board president of the museum for 25 years stepping down in 2014 She was the last Post descendant to head Hillwood taking over from her mother in 1989 Under Charlesrsquo leadership Hillwood was transformed from ldquoa very fancy house full of very fancy stuffrdquo into a world-class museum that attracts 70000 visitors a year
Her grandmotherrsquos style was overwhelming to Charles as a young woman ldquoShe was so grand and she was a perfectionist You were afraid you were going to stumble sometimesrdquo Yet it was Postrsquos perfectionism that translated into her impeccable sense of style
ldquoMarjorie Post lived an extraordinary life throughout which she played many roles from a young Edwardian bride to a high-profile business and society figure to independent grande dame She was always aware that how she presented herself particularly through her dress not only reflected her personality but also projected her role to societyrdquo
ndash KATE MARKERT HILLWOOD EXECUTIVE DIRECTOR
Post wanted to ldquojazz uprdquo her granddaughterrsquos party outfits ldquoDearie you need some jewelryrdquo she would say holding out diamonds or emeralds Ellen Charles remembered the thought of wearing the elaborate jewelry ldquowas horrifying Not the cost of it just the size of itrdquo
INGENUE TO ICON 70 Years of Fashion from the Collection of Marjorie Merriweather PostExhibit Dates June 6 to December 31 2015
Address 4155 Linnean Avenue NW Washington DC
Getting there Metro VanNessUDC Red Line (20 minute walk)
Hours Tuesday through Sunday 10 am to 5 pm Closed Mondays
Admission Suggested Donation $18
The Association of Image Consultants International | 31
A LIFE OF HIGH FASHION IN THE 20TH CENTURY
Born in 1887 Post came of age during a time of turbulence and political transformation for American women In 1900 women were not deemed ldquopersonsrdquo under the Fourteenth Amendment to the Constitution and had no separate legal standing By the end of the 20th century American women had gained the vote reproductive rights property rights and roles in the offices of government What they had not gained however was true equality in the workplace Paychecks and promotions however were never a concern for Marjorie Merriweather Post who at the time of her inheritance of the Post fortune at age 27 became the wealthiest woman in the United States
American 20th century style opens with the new feminine ideal of the ldquoGibson Girlrdquo Post epitomized this trend upswept hair and high fashion gowns on a young woman who was educated worldly and independent
When Post married Edward Bennett Close in 1905 she entered East Coast high society in earnest A wardrobe makeover was called for She called upon Parisian couturiers fine department stores and New York custom fashion houses to ensure that she was wearing the latest and most coveted styles
THE POST FORTUNE Treasure in a Cereal BoxIn 1895 CW Post Marjorie Merriweather Postrsquos father singlehandedly created the breakfast foods industry He was the inventor of the very first manufactured breakfast product Postum a patented beverage of wheat berries bran and molasses as a ldquonutritious alternativerdquo to coffee In 1989 the first commercially packaged breakfast cereal was debuted Grape-Nuts Grape-Nuts made him a millionaire And in 1904 Post invented cornflakes Initially branded with an unpopular name the cornflakes were rebranded in 1908 as Post-Toasties and sales soared The successful rebrand resulted in over $2 million net profit in just one year
Source Marjorie Merriweather Post - A Biography by Kenneth Lisbee
Left Evening Dress Callot Soeurs Paris ca 1907 Turquoise silk
moireacute turquoise cotton moireacute orangegold silk crecircpe orange
tulle turquoisegold silk cotton floss turquoisegold silk ribbon
cord beading Courtesy Hillwood Estate Museum and Gardens
Right Evening Ensemble Thurn New York City ca 1927 Red silk
crecircpe melon silk charmeuse organza lace Courtesy Hillwood
Estate Museum and Gardens
32 | July 2015 magazine
In the ldquoRoaring Twentiesrdquo hemlines rose and women were liberated from the corseted look of the turn of the century Progress and prosperity were the anthem of the times and the Art Deco influence could be seen in architecture decoration and fashion
In the 1930s now married to her third husband Joseph Davies Postrsquos style evolved to the glamour of Hollywood characterized by sensuous fabrics and close draping of the figure
Throughout the 1940s the Davies continued to entertain in grand style and Post as an ambassadorrsquos wife was called upon frequently to host diplomats Supreme Court justices and senators Her style during this period was the epitome of confident elegance Christian Diorrsquos ldquoNew Lookrdquo was extremely popular and brought Paris back to the forefront of fashion
The 1950s ushered in a return to the romance of rich detail and texture In a portrait by English portrait painter Douglas Chandor Post wore a gray silk faille evening gown attributed to African American designer Ann Lowe who was known for elaborately worked swirl-like motifs
A year later Jacqueline Bouvier popularized Ann Lowersquos fashions when she chose a wedding gown by the designer (See sidebar)
AN ICONIC DRESS AND NEAR DISASTERAnn Cole Lowe (1898ndash1981) was the first African American to become a noted fashion designer
The dress she made for Jacqueline Bouvier is one of the best-remembered bridal gowns of all time and was the catalyst for Lowersquos ascent from ldquodressmakerrdquo to sought-after fashion designer
But it almost didnrsquot happen
The dress which Lowe had designed and fashioned of silk chiffon taffeta was destroyed (after almost eight weeks of work) just ten days before the wedding due to a flooding of Lowersquos workroom Also ruined were nine of the bridesmaid dresses (only five gowns of the total order were spared)
Fortunately the supplier had enough material to make it possible to replace
the ruined gownshellipif Lowe and her staff could manage to recreate them in those remaining few days They worked day and night completing the wedding dress (cutting sewing and all) in eight days flat However Lowe ended up losing money in excess of $2000 on the project
Left Evening Dress detail Ann Lowe (attr) New York 1952 Waffle weave silk faille Courtesy Hillwood Estate Museum and Gardens
Right Toni Frissell [Public domain] via Wikimedia Commons
The Association of Image Consultants International | 33
Post was divorced from Davies in 1955 and began her residence at Hillwood Her manner of dress from this point on was classic mature and elegant Post favored New York-based Czechoslovakian designer Oldric Royce and commissioned dresses from him for the remainder of her life When she liked a certain style she would order the same design with variations The wedding dress Post commissioned for her 1958 marriage to her fourth husband Herbert May is very similar to the short day dress pictured
Through seven decades of change Marjorie Merriweather Post raised the bar for American high society seeking out designers who were at the forefront of the times and introducing fashion concepts from abroad into the sometimes stodgy East Coast upper class
SUSAN HESSELGRAVE AICI FLC is an independent image consultant based in Seattle Washington She serves as editor in chief for AICI Global and is currently writing a book exploring the intersection of values identity and personal style
Dinner dress Oldric Royce Inc New York City ca 1960 Yellow silk acetate nude silk organza green net Courtesy
Hillwood Estate Museum and Gardens
READ MOREAMERICAN EMPRESS THE LIFE AND TIMES OF MARGORIE MERRIWEATHER POST
By Nancy Rubin
34 | July 2015 magazine
FOR COMPLETE DETAILS VISIT HTTPWWWAICIORGEVENT2015GLOBALCONFERENCE
The Association of Image Consultants International | 35
BETWEEN US
AICI CITY CIRCLES THE SHORTEST DISTANCE BETWEEN TWO POINTSBY THEA WOOD AICI FLC
You may have heard about the new AICI City Circles You may now be an active member of a City Circle You may be asking ldquoWhat is a City Circlerdquo
AICI City Circles are AICIrsquos solution for either a) members who wanted to participate in AICI but didnrsquot have a regional chapter or b)
members who lived in a chapterrsquos region but were
too far away to actively participate They are city-
centric organizations that act autonomously in how
they operate their programs and requirements (if
any) The group simply needs to send a semi-annual
report to the International Board informing them of
circle activities
Rather than trying to jumpstart a regional AICI
chapter establishing an AICI City Circle would be a
first step to creating a recognized AICI presence in
your area
ldquoThere were existing groups that were not official so everyone wasnrsquot aware of them We decided that we needed a stepping stone toward a chapterrdquo said Riet de Vlieger AICI CIP and VP Chapter Relations ldquoWe now have seven City Circles Houston Dallas Spain Korea-Busan Mexico-Monterrey Columbia-Bogota and Peru-Lima Spain had their first conference in Barcelona this past Junerdquo
AICI City Circles also resolve the challenges that some regional chapters faced such as low membership numbers vast geographic expanses and struggling leadership participation
As a former Southwest Chapter board member who had to hold two offices to keep the chapter compliant
ldquoWe decided that we needed a stepping-stone toward a chapterrdquo
mdash RIET DE VLIEGER AICI CIP VP CHAPTER RELATIONS
36 | July 2015 magazine
DEADLINE JUNE 30 2015
to association requirements I personally witnessed the challenges of running a chapter whose members were spread across a vast geographical region
Chapter charity and education events resulted in poor attendance because no matter which city hosted the event many members had to drive three to six hours (or fly) to attend Many had a hard time paying for the event plus the travel expenses like gasoline airfare andor hotel rooms Add to that the introduction of online continuing education and the incentive to travel to chapter events waned
Since dissolving the Southwest Chapter Houston and Dallas have formed separate AICI City Circles All thatrsquos required is a minimum of four members and one ldquoconnectorrdquo or liaison to the International Board AICI City Circles have a presence on the AICI website by providing a link to the City Circlersquos website or Facebook page which are setup and maintained by each AICI City Circle
De Vlieger said that forming an AICI City Circle is easy to do online
gtgt Visit the AICI City Circles page gtgt Fill out the AICI City Circle
request formOnce approved AICI sends a welcome packet to the new AICI City Circle including a customized logo so that it can be published on the City Circlersquos website or Facebook page
THEA WOOD AICI FLC MBA is an independent image consultant based in Austin Texas and serves as managing editor for AICI Global She is the co-author of Socially Smart and Savvy
AICIrsquoS NEWEST CERTIFIED IMAGE MASTER
SARAH HATHORN Sarah Hathorn AICI CIM CPBS
joins the honored company of Helena Chenn AICI CIM
Marion Gellatly AICI CIM Dr Joyce Knudsen AICI CIM Emeritus Eva Koeck-Eripek AICI CIM Lynne Marks AICI CIM Carla Mathis AICI CIM Hitomi Ohmori AICI CIM Christina Ong AICI CIM Judith Rasband AICI CIM Elaine Stoltz AICI CIM and Anna Wildermuth AICI CIM
Sarah is the CEO of Illustra Consulting and Illustra Business
Coaching A Master Trainer at the London Image Institute and former senior executive for Macyrsquos Sarah has 30 years of experience imparting executive presence ABC skills to advance leaders
Attendees at the AICI Global Conference in August will have the opportunity to learn from her directly as she will be leading an intensive and interactive session ldquoIncrease Corporate Clients to Totally Supercharge Your Businessrdquo She will share the secrets of her
consultancyrsquos rapid ascent and ongoing success She will also reveal the exact same marketing steps systems and up-leveling strategies she uses to get her foot in the Fortune 500 door and then form scalable dynamic long-term relationships This session was designed specifically for those AICI members desiring to break into the corporate market for bigger revenues and greater career acceleration
Congratulations Sarah on your achievement
CERTIFICATION NEWSAICI MALAYSIA CHAPTER HOSTS PAPER FLC EXAMBY DELBY BRAGAIS AICI CIP CPC
I write this as I wait at the Kuala Lumpur Airport for my flight back to the Philippines
having spent the past four days in Malaysia In my capacity as AICI VP Certification it has been a very gratifying trip
I am happy to report that the AICI Malaysia Chapter has successfully hosted the pilot FLC Paper Test with an astounding 26 participants taking the exam from several different countries in Asia (The
minimum headcount required for a chapter to mount an FLC Exam is only 15)
This is the first time in AICI history where an AICI FLC Exam was conducted simultaneously in two languages English and Chinese This is the first time a Chinese version of the FLC paper test has been available as it was developed just this year
2015 has been a banner year for AICI FLC certification kicking off
with AICI Mexico City Chapter successfully hosting FLC testing for an entire group using the Live Online Proctor (LOP) with 15 participants taking the exam
Additionally AICI Washington DC Chapter and AICI Malaysia Chapter held their own unique ldquoFLC Bootcampsrdquo to help those interested in obtaining their FLC certification
DELBY BRAGAIS AICI CIP CPC is the outgoing VP Certification on the AICI International Board
BETWEEN US
38 | July 2015 magazine
UPCOMING EVENTS
LISTFUL THINKING USING LISTS TO BE MORE PRODUCTIVE HIGHLY SUCCESSFUL AND LESS STRESSED Paula Rizzo The List Producer and author of Listful Thinking
July 15 2015 800pm EST mdash NEW YORK
It seems simple but using lists can have huge returns if you do it right What do Sir Richard Branson Martha Stewart Sheryl Sandberg Ellen DeGeneres and Madonna have in common Each is a list maker and history shows us that change creators make their to-do lists and check them often In this one-hour teleclass you will learn how to
bull Save timebull Be more organizedbull Become more productive
For more information visit Listful Thinking Using Lists to be More Productive Highly Successful and Less Stressed
IMAGEN CORPORATIVA Y MARCA PERSONAL EN EL SECTOR BANCARIO-FINANCIERO Kalena de Velado kalenadeveladowordpresscom
14 de Agosto 2015 1200pm CDT mdash MEXICOndashGUADALAJARA
La clase esta orientada a propocinar un conocimiento general sobre la importancia de alinear la marca persona la imagen corporatival y el estilo profesionai de acuerdo a la experiencia vivida como asesora de imagen en el sector empresarial
Lo que aprenderaacutebull Reflexionar sobre las oportunidades en el sector empresarialbull Compartir experiencias a lo largo de 20 antildeos en el sector financiero bancariobull Conversar sobre las perspectivas en un entorno globalbull Conocer otras experiencias similares en otros paises y regions
For more information visit Imagen corporativa y marca personal en el sector bancario-financiero
AICI 2015 GLOBAL CONFERENCE August 27ndash30 2015 mdash WASHINGTON DC Renaissance Arlington Capital View Hotel
For complete conference details and to register visit AICI Global Conference
AICI WEBINARS FOR CEUrsquoS
BETWEEN US
bull Save moneybull Reduce stress
The Association of Image Consultants International | 39
ADVERTISE YOUR PRODUCTS amp SERVICES IN AICI GLOBAL MAGAZINE
REACH THOUSANDS OF AICI MEMBERS AND OTHER INDUSTRY PROFESSIONALS WORLDWIDE AND BOOST YOUR EARNING POTENTIAL
OUR READERS ARE LOOKING FORColor Systems
Body Styling TrainingIndustry-Related Books amp Magazines
Multi-level and Network Marketing OpportunitiesBusiness Tools
Continuing Education Units for AICI certificationHealth and Beauty Products
Professional Development Workshops amp WebinarsHotel amp Travel Services
Website Design and SupportCareer Coaches
Sales ToolsClothing amp Accessories
CONTACT IMOGEN LAMPORT AT IMOGENAOPICOMAU FOR CURRENT AD RATES AND DEADLINES
NEXT ISSUE OCTOBER 2015
APRIL2015
AICI GL BALP R O F E S S I O N A L D E V E L O P M E N T I S S U E
THE 2015 AICI GLOBAL
CONFERENCE
YOUR VIP INVITATION ldquoMUST SEErdquo DC
MEMBER SPOTLIGHTJOANNE RAE
POWERFUL SATURDAY
CELEBRATING 25 YEARS
JANUARY2015
AICI GL BALC O N N E C T I O N S I S S U E
MANAGINGCOMMUNICATIONS
FOR MAXIMUM
RESULTS
A RUNWAY STAR
RISES MEMBER SPOTLIGHT KEIKO NAGAO
USING THE POWER OF
AICI CERTIFICATION
2 | July 2015 magazine
EDITORrsquoS NOTEAUGUST 28 THE SECOND DAY OF OUR AICI GLOBAL CONFERENCE IN WASHINGTON DC WILL MARK THE ANNIVERSARY OF ONE OF THE MOST POWERFUL MOMENTS IN AMERICAN HISTORY
This is the day when Dr Martin Luther King Jr stood on the steps of the Lincoln Memorial in front of a sea of people and proclaimed ldquoI have a dream that one day this nation will rise up and live out the true meaning of its creed lsquoWe hold these truths to be self-evident that all men are created equalrsquordquo
Many of our AICI members will be arriving from countries around the globe and perhaps visiting our nationrsquos capital for the first time So it seems necessary and appropriate to add to this issue some living history (see pages 14-15) as a counterbalance to the cornucopia of dazzling monuments and museums that awaits your arrival
Embedded in the story of every monument in this city is a mission A mission that inspired others to action a mission that bore results acts of bravery or visionary planning or devotion As you read the personal stories in this issue I hope that you will be inspired to reflect on your own personal mission How might you weave your mission into your image consulting career What can you share with others at the Conference Each of us has our own inspiring story that we can use to empower our work
And what of the American mission American society struggles daily to live up to the ideals set forth in the Declaration of Independence As a nation we have not yet achieved Dr Kingrsquos dream But we carry the torch Because we do believe in what we cannot yet see
PROUD TO BE AICI
Susan Hesselgrave AICI FLC
Editor in Chief
2015AICI BOARD OF DIRECTORS
President ndash
Jane Seaman AICI CIP
Secretary ndash
Lucy Liang AICI CIP
Treasurer ndash
Chris Fulkerson AICI CIP
VP Certification ndash
Beth Strange AICI CIP
VP Human Resources ndash
Melissa Sugulas AICI FLC
VP Business Development ndash
Imogen Lamport AICI CIP
VP Conference ndash
Cecilia Stoeckicht AICI CIP
VP Education ndash
Keiko Nagao AICI FLC
VP Marketing ndash
Coca Sevilla AICI CIP
Executive Director ndash
Eric Ewald
AICI HEADQUARTERS1000 Westgate Drive Ste 252
St Paul MN 55114-1067
Phone 651-290-7468
Fax 651-290-2266
wwwAICIorg
Comments about the magazineeditoraiciorg
The Association of Image Consultants International | 3
PUBLICATION CREDITS
Issue 11EDITOR IN CHIEFSusan Hesselgrave AICI FLC
MANAGING EDITORThea Wood AICI FLC
VP COMMUNICATIONSCoca Sevilla AICI CIP
VP BUSINESS DEVELOPMENTImogen Lamport AIC CIP
FEATURED CONTRIBUTORSDelby Bragais AICI CIPPamela Judd AICI CIPLiliana de LunaSusan Hesselgrave AICI FLCDebra Lindquist MA AICI CIPLynne Marks AICI CIMCatherine ScholzeJane Seaman AICI CIPKaren Tsuo AICI CIPNadia ValdiviesoThea Wood AICI FLC
PROOFREADERSBernie Burson AICI FLC Beth Yvette Strange AICI CIP
LAYOUTLimb Design
AICI GLOBAL is produced quarterly by Association of Image Consultants International a nonprofit dedicated to advancing the level of professionalism and enhancing the recognition of image consultants AICI GLOBAL promotes AICIrsquos ideas activities interests and goals to its members Responsibility is not assumed for the opinions of writers or other articles AICI GLOBAL does not endorse or guarantee the products and services it advertises
2015copy Association of Image Consultants International All rights reserved
No part of this online publication may be duplicated or reproduced without permission from the publisher While every effort is made to ensure accuracy of information included in the magazine at the time of publication the publisher shall not be liable for damages arising from errors or omissions
FOLLOW USon twitter
LIKE USon facebook
4 | July 2015 magazine
PG07FEATUREPresidentrsquos Letter 7
AICI Reaches Out to the Future 8
Telling Our Story 10
From the Emancipation Proclamation to Today
150 Years of Struggle for Equal Rights 14
Member Spotlight Sue Jacobs 16
The Power of Pro Bono 21
PG23COMMUNICATIONSExecutive Presence 23
PG25CONFERENCEGlobal Conference Speakers 25
Catapult Your Career at Conference 26
PG29STYLEFabulous at Any Size 29
Seven Decades of American Style 30
PG36BETWEEN USAICI City Circles The Shortest Distance
Between Two Points 36
AICIrsquos Newest Certified Image Master
Sarah Hathorn 38
Certification News AICI Malaysia Chapter Hosts
Paper FLC Exam 38
Upcoming Events 39
Inside This Issue
The Association of Image Consultants International | 5
wwwaiciorgAuthentic_Beauty
aiciglobalgmailcom
The official definition of a mission statement is ldquoa formal summary of the aims and values of a company organization or individualrdquo The mission of the twelve incredible women who started AICI in
1990 was to ldquobe first and bestrdquo The mission of Liliana de Luna who wrote the winning entry in our Telling Your Story campaign was to overcome perceived andor real prejudice around age and gender AICIrsquos mission is to establish and promote the highest professional standards for image consultants in appearance behavior and communication
As the words came for this first paragraph and I re-read them my heart soared Sometimes words can seem so simple yet there is a quiet but enormous power within them Our founders in 1990 said we were to be the first and become the best and we are Liliana like many of us had to overcome prejudice about our role and our gender and we did AICI set out to establish and promote the highest standards in our industry With 12 AICI Certified Image Masters 91 AICI Certified Image Professionals and 145 AICI First Level Certified (and in 20142015 we have had the highest number of FLC applications on record) we have achieved being the first best and highest qualified image professionals in the world
Itrsquos an incredible achievement and I am so proud to say I am part of this extraordinary AICI family But we didnrsquot get here because of an ldquoIrdquo or a
ldquomerdquo We got here thanks to a ldquowerdquo thousands upon thousands of dedicated volunteer hours from our pioneer founders all our past international presidents international board members chapter presidents chapter board members committee members and other volunteers We are where we are today thanks to you all
If our founders had not come together our journey would never have begun If we had not continued to come together in chapter and conference events our journey would have ended I am an independent image consultant but I am not an island I thrive on the energy of my fellow image professionals I soar to success on the education and knowledge they pass on I expand my circle
of influence with every fellow AICI member I connect with and my credibility grows with every AICI success
Mother Teresa wrote ldquoI can do things you cannot you can do things I cannot together we can do great thingsrdquo Together we have already achieved great things but there is so much more we can do if we continue to come together I am deeply honored that I will stand side by side with our original founders many of our past presidents the past and present International Board my AICI colleagues and friends and our Ewald management team to celebrate 25 years of achievement at the 2015 AICI Global Conference Will you stand with us
I hope to see you there because we have much to celebrate
ONWARDS AND UPWARDSJANE
LETTER FROM THE PRESIDENT
ldquoI CAN DO THINGS YOU CANNOT YOU CAN DO THINGS I CANNOT TOGETHER WE CAN DO GREAT THINGSrdquo ndashMOTHER TERESA
The Association of Image Consultants International | 7
The AICI 2015 Global Conference will feature a once-in-a-lifetime opportunity
to learn all day long from a unique gathering of the pillars of our industry the Certified Image Masters (CIM) and Founders of AICI
AICIrsquos mission is to set and promote the highest professional standards for image consultants in appearance behavior and communication Over the past twenty-five years that mission has brought us from the Founders twelve incredible women who started AICI to an association of over one thousand members in over thirty-two countries
Until recently our growth dynamism and the influence of our membership on implementing professional standards within the image profession seemed to be an insiderrsquos secret only truly recognized and understood by AICI members But in 2014 we were to learn that the word was out
AICIrsquos reputation as the leader in development and international certification of image professionals is now being recognized outside of our organization This is thanks to a quarter century of our membersrsquo quiet steadfast dedication and untold volunteer hours
Over the past twelve months a number of universities in Mexico who offer image consulting as
a university degree have shown
interest in having access to AICIrsquos
training and accreditation
In March 2015 I embarked with
a team of colleagues from AICI
Mexico City Chapter -- Coca Sevilla
AICI FLC Hildeberto Martinez AICI
FLC Victor Vazquez and Manolo
Trujillo -- on an expedition across
Mexico Our goal was to learn more
about these exemplary universities
in the cities of Pueblo Mexico City
Toluca Guadalajara and Monterrey
At each of these institutions we
had the opportunity to meet with
administrators stakeholders and
faculty All of them were extremely
enthusiastic about the prospect of
being a part of AICI Collectively
they felt that having the ability
to offer their students access to
AICI tele-classes webinars FLC
certification local chapter events
conferences and AICI global
networking would enhance their
overall curriculum
FEATURE
AICI REACHES OUT TO THE FUTURE THE UNIVERSITY TOURBY JANE SEAMAN AICI CIP
8 | July 2015 magazine
As well as meeting with university administrators and faculty we also met with many of their students They too were excited at the prospect of having access to AICI The majority showed extreme interest in having an opportunity to undertake their FLC certification prior to graduation
At the end our tour the members of the project team were unanimous in their conclusion We felt we needed to develop a new category of AICI membership that would capture the essence of what this project was aiming to accomplish
Our goal is to make available to students within the image industry and fellow image professionals AICIrsquos education and FLC certification programs which have become recognized as the ultimate
image qualifications globally The project team felt the category ldquoAICI Academic Membershiprdquo encompassed all we were trying to achieve
In April 2015 the AICI Membership voted to accept this new category and we are now under negotiations with the universities to make this category a reality
What struck me most about all the incredible people I met and had the honor of spending time with is that this is our future the universities in Mexico are cultivating our future image professionals They are bright witty and enthusiastic They truly represent the essence of AICIrsquos three pillars of image appearance behavior and communication They are the future of the image profession and AICI would be
honored to play a role in preparing them to ensure the highest standards within our industry are cultivated and upheld for yet another twenty-five years
Jane Seaman AICI CIP is the current AICI International President Her image consulting practice Imagine Image is based in Houston Texas She also is co-founder of The International Image Academy offering professional image consultant training programs
Jane Seaman AICI CIP is the current AICI International President Her image consulting practice Imagine Image is based in Houston Texas She also is co-founder of The International Image Academy offering professional image consultant training programs
The Association of Image Consultants International | 9
FEATURE
This story started in 2005 when a 64-year-old man called me to work on an expansion plan for his own business He had worked on it for 30 years
and wanted to conduct business in Mexico A white-
haired skinny man with a little hunch to his shoulders
his thinking was linear and direct and he was
sometimes quick-tempered perhaps due to his career
as an engineer
An old-fashioned man he thought that women should
earn less than men and their professional potential was
at most as a middle manager Strangely enough for this
project he had decided to hire a 24-year-old woman
naiumlve and without that much experience to help him
on such an important project
Months went by and with some shouting stress and
a lot of stamina I conducted sessions to train him
in public speaking personal and corporate crisis
management speech writing personal image and
public relations A year later after a great effort he
was the candidate to chair one of the most important
associations of the industry Nine months after that he
was president of the main industry chamber which
gathered national and foreign associations
Seven years passed and with some problems along the way his company became the most important bio-tech lab in Latin America with a strong presence in local and international media He was also recognized as one the 300 most important people in Mexico
Without a doubt this is a story that teaches us the value of an image consultant
Every story has a beginning and an ending and this was no exception After several years of working together we decided one day that it was the time to end the project Maybe forever maybe for a period of time However in our last meeting he was full of gratitude and both of us with tears in our eyes were aware of his huge transformation as the result of all those years that we worked together
The young naiumlve woman had become his ally to help him reach his goal of achieving a powerful public image
Today I am an independent consultant
LILIANA DE LUNA is the current VP Ethics and Protocol AICI Mexico City Chapter
LAUNCHED IN JANUARY 2015 THE ldquoTELLING OUR STORYrdquo CONTEST INVITED AICI MEMBERS TO SHARE A PERSONAL STORY OF HOW THEIR WORK HAS IMPACTED THEIR CLIENTSrsquo LIVES
Sponsored by the International Image Academy the winner of the contest receives free registration for the 2015 AICI Global Conference All participants receive a Certificate of Participation and future issues of AICI GLOBAL
will feature the best of the powerful stories submitted
THE STORY OF THE MAN WHO DID NOT BELIEVE IN WOMEN BY LILIANA DE LUNA
THE WINNING ENTRY TELLING OUR STORY
10 | July 2015 magazine
La historia empezoacute en el antildeo 2005 cuando un hombre de 64 antildeos me llamoacute para trabajar con un plan de expansioacuten de su propia empresa a
la que habiacutea dedicado maacutes de 30 antildeos y que deseaba fuera conocida en el mercado mexicano Un hombre de cabeza blanca tez clara cuerpo delgado y ligeramente jorobado Su formacioacuten como ingeniero lo haciacutea una persona relajada pero iracunda cuando alguien se oponiacutea a sus ideas
Educado por la vieja escuela pensaba de forma decidida que las mujeres debiacutean ganar menos y no aspirar a un puesto mayor al de gerente Lo curioso era que para iniciar su vida puacuteblica habiacutea decidido contratar a una mujer de tan soacutelo 24 antildeos de edad que ante sus ojos era inexperta e inocente sin conocimientos suficientes para poder apoyarlo en una tarea tan dirigida
Los meses pasaron y entre gritos desesperacioacuten y muchas ganas de dar a conocer su esfuerzo profesional ante los ojos de las autoridades y de la competencia se desarrollaron sesiones de entrenamiento para hablar en puacuteblico estructuracioacuten de discursos persuasivos imagen personal relaciones puacuteblicas manejo de crisis personal y corporativa Un antildeo despueacutes de un gran esfuerzo fue nominado a presidir una de las asociaciones maacutes importantes que agrupaban a los socios mexicanos de la industria 9 meses adelante fue elegido presidente de la caacutemara de toda la industria incluyendo nacionales y extranjeros
7 antildeos adelante atravesando algunas vicisitudes se convirtioacute en el laboratorio biotecnoloacutegico maacutes importante de Ameacuterica Latina y con mayor presencia en medios nacionales e internacionales destacando la imagen de su Presidente como uno de los 300 personajes maacutes influyentes de Meacutexico Sin duda una historia que ensentildea el valor de tener un consultor en imagen de forma adjunta
Toda historia tiene un inicio y un final y eacutesta no fue la excepcioacuten Luego de varios antildeos de trabajo arduo un diacutea decidimos que era tiempo de dar teacutermino a la rutina de forma temporal o permanente auacuten no lo seacute Sin embargo en una conversacioacuten llena de agradecimiento y con laacutegrimas en los ojos ambos reconocimos la gran transformacioacuten que nos trajeron estos antildeos de convivencia y de reto continuo La mujer ingenua e inexperta se habiacutea convertido en su aliada para llegar al objetivo de tener una imagen puacuteblica reconocida
Hoy soy consultora independiente
LILIANA DE LUNA se desempentildea como VP Eacutetica y Protocolo AICI Mexico City Chapter
LA HISTORIA DEL HOMBRE QUE NO CREIacuteA EN LAS MUJERES POR LILIANA DE LUNA
The Association of Image Consultants International | 11
ldquoTELLING OUR STORYrdquo PARTICIPANTSMANY THANKS TO EVERY CONTESTANT FOR SHARING YOUR TRANSFORMATIVE STORY
沁云
Raquel Aragon
Diane Ballos
Catherine Bell AICI CIP
Beth Boreacutes
Wendy Buchanan
Jessica Cascante Saborio
Liliana de Luna
Rosario Galindo AICI CIP
Jainee Gandhi
Kayoko Ikuko Kozu AICI CIP
Carmina Iturriaga
Olen Juarez-Lim AICI FLC
Dr Joyce Knudsen AICI CIM
Katherine Lazaruk AICI FLC
Debra Lindquist AICI CIP
Ann Lindsay AICI FLC
Dina H Loomis AICI FLC
Kelly Machbitz AICI CIP
Daphne Magna AICI FLC
Neha Malhotra
Ale Marroquin AICI FLC
Carla Mathis AICI CIM
Colette Michelle AICI CIP
Emeritus
Atsuko Mikami AICI FLC
Ernest Moore
Beatriz Ocanto
Hitomi Ohmori AICI CIM
Cindy Ann Peterson AICI FLC
Marian Rothschild AICI FLC
Lorena Saca AICI FLC
Vanessa Simonetti
Jane Smith
Elaine Stoltz AICI CIM
Carolina D Tan
Cherrise Tan
Nadia Valdivieso Rolleri
Alheli Valerio
Ana Vasquez
Nelly Villarroel AICI FLC
Ginny Villegas
Peggy Rose Webster
Jacqueline Whitmore
Thea Wood AICI FLC
Saeko Yamazaki AICI FLC
Ferial Youakim AICI CIP
Yiran Zhenhua Xu AICI FLC
12 | July 2015 magazine
Meet Diane Craigin PersonAICI 2015 Global Conference Washington DC Aug 27 ndash 30 2015
Our Next Executive Presence Certifi cation Training Program Toronto Canada Sept 21 ndash 25 2015Contact Michelle for details michellecorporateclassinccom1-416-967-1221 Ext 107 To learn more click here
Become a Certifi ed Executive Presence System CoachHello Irsquom Diane CraigYes I listened to your many requests fora fast track to my Executive Presence Certifi cation Training Program
Enhance your career and your personal brand
Attract new clients grow your business Become more relevant to corporate clients Broaden your income base
Call me directly 14169671221 Ext 101Email me dcraigcorporateclassinccomVisit us at corporateclassinccom
Diane CraigPresident and Founder Corporate Class Inc
1863 - THE EMANCIPATION PROCLAMATION
On January 1 1863 President Abraham Lincoln officially issued the Emancipation Proclamation one of the most important documents in American governance
While popular opinion in the North heralded Lincoln as the ldquosavior of the Unionrdquo President Lincoln actually considered the Emancipation Proclamation to be his most important legacy ldquoI
never in my life felt more certain that I was doing right than I do in signing this paperrdquo he declared ldquoIf my name ever goes into history it will be for this act and my whole soul is in itrdquo (source The Civil War Trust)
The Emancipation Proclamation paved the way to the end of slavery but it only applied to the states in rebellion It wasnrsquot until the passage of the 13th Amendment to the US Constitution on December 6 1865 that slavery was abolished throughout the United States
1963 - DR MARTIN LUTHER KING JR DELIVERS HIS ldquoI HAVE A DREAMrdquo SPEECH
On August 28 1963 250000 people gathered in Washington DC to ldquoMarch for Jobs and Freedomrdquo Better known today as the March on Washington the famous protest took place on the 100th anniversary of Lincolnrsquos Emancipation Proclamation Though there were
FEATURE FROM THE EMANCIPATION PROCLAMATION TO TODAY150 YEARS OF STRUGGLE FOR EQUAL RIGHTS
14 | July 2015 magazine
many prominent speakers that day the march will always be synonymous with Dr Martin Luther Kingrsquos ldquoI Have a Dreamrdquo speech (Watch the last five minutes of that speech here)
TWO SPECIAL EXHIBITS IN WASHINGTON DC DOCUMENT THESE WATERSHED MOMENTS AND THEIR AFTERMATH IN AMERICAN HISTORY
2015 marks the 150th anniversary of the assassination of President Lincoln One of the most intimate portrayals of President Lincolnrsquos death can be experienced in an all-new Newseum exhibition entitled President Lincoln is Dead running through January 2016 In honor of the 150th anniversary of the assassination of President Abraham Lincoln the Newseum presents a series of New York Herald special editions dated April 15 1865 All seven editions will be displayed together starting with the 2 am edition that featured the first Associated Press announcement that Lincoln had been shot Learn the chronology of this tragic event in a way impossible until now with this one-of-a-kind exhibit
2015 is also the 50th anniversary of the Voting Rights Act It was a hundred-year journey from the 13th
Amendment to the Voting Rights Act and the struggle for equal rights continues to this day
The Newseum exhibit 1965 Civil Rights at 50 explores the dramatic civil rights events of 1965 from the historic march from Selma to Montgomery (Alabama) to the signing of the Voting Rights Act by President Lyndon B Johnson The fight for voting rights peaked in a violent clash between peaceful protesters and police that came to be known as ldquoBloody Sundayrdquo after state troopers and deputies armed with clubs and whips beat and trampled protesters as they attempted to cross Selmarsquos Edmund Pettus Bridge
PHOTO CREDITS Public Domain (Library of Congress US National Archives USIA)
Resources compiled by Susan Hesselgrave AICI FLC
ldquoNo no we are not satisfied and we will not be satisfied until lsquojustice rolls down like waters and righteousness like a mighty streamrsquordquo
ndash DR MARTIN LUTHER KING JR AUGUST 28 1963
THE NEWSEUM IS RATED AMONG THE TOP 5 MUSEUMS TO SEE IN WASHINGTON DC
Address 555 Pennsylvania Avenue NW
Getting there The Newseum is located between the White House and the US Capitol and adjacent to the Smithsonian museums on the National Mall The closest Metro station is Archives
Hours 9 am to 5 pm daily
Admission $2295 for adults (19 to 64)
Ma
ria
Bry
kN
ewse
um
The Association of Image Consultants International | 15
AICIrsquos Global Conference is something I look forward to for many reasons Not only do I get to participate in rich educational experiences
that help me grow my image business I also have the opportunity of meeting many amazing people who not only work in the image industry and related fields but also shape their clientsrsquo buying decisions as well as those of the public at large
London Ontario is a mid-sized Canadian city about two and a half hours away from Toronto With a population of 475000 London is no small town so itrsquos certainly too big for everyone to know your name hellip unless you have the mission and the moxie of Sue Jacobs
ldquoIrsquoll be out somewhere shopping or whatever and somebody will come up to me and say lsquoHi Suersquo Irsquoll be drawing a blank until they say lsquoI just saw your show again the other night Itrsquos still runningrsquo That show was so much work but it really tied me into the community Over the course of the series we incorporated eighteen different London businesses in the show People know me nowrdquo
Sue Around The City a series of six half-hour ldquomakeoverrdquo segments that Jacobs produced in 2012 for Rogers TVtrade (one of the two local television stations in London) didnrsquot materialize out of thin air though Jacobs was already putting herself out there mounting successful fundraising events for local charities
ldquoI had already done seven different live fashion events for local organizations like Make-A-Wish with my lsquoSue in the Cityrsquo concept The station producer [from Rogers TVtrade] approached me directly about creating the show because we had worked together on one of these local charity eventsrdquo
FEATURE
MEMBER SPOTLIGHT
SUE JACOBS BY THEA WOOD AICI FLC
Ima
ge Design
ndash Ph
oto
graph
ic Art b
y Cra
ig an
d A
ma
nd
a
16 | July 2015 magazine
Jacobs credits much of her community visibility to her commitment to be a champion for smaller charities that are ldquounder the radarrdquo of the publicrsquos awareness She believes it is her mission to serve others in this way using her talents as an image consultant to amplify the impact of organizations like My Sistersrsquo Place
ldquoIf you can showcase what you can do and marry that with what you believe in itrsquos totally genuine and people feel like they really know you And people know I deliver Anything that has to do with children or empowering women Irsquom inrdquo
ldquoVolunteering or making a commitment to causes that are true to your heart that you are passionate
about is key Not to say that it isnrsquot a lot of work It is But the benefits are huge It helps others see their value and the impact they can have by taking part It changes lives And it feeds your soulrdquo
Jacobs just wrapped up hosting the third annual Handbags for Hospice on June 10 a signature fundraiser for St Josephrsquos Hospice that she helped develop from its beginning in 2013 ldquoIrsquom exhaustedrdquo she admits ldquoBut itrsquos worth itrdquo
Speaking in front of an audience can be daunting for many but it is something that Jacobs was comfortable with well before launching her image career Her prior career was in education with specialties in special needs and librarianship That coupled with an extensive
background in psychology led her to a variety of teaching and leadership opportunities
It was as a teacher in fact that it really hit home for her how large an impact image has on credibility and effectiveness
ldquoIf you can showcase what you can do and marry that with what you believe in itrsquos totally genuine and people feel like they really know yourdquo
Ima
ge Design
ndash Ph
oto
graph
ic Art b
y Cra
ig an
d A
ma
nd
aIm
age D
esign ndash P
hoto
graph
ic Art b
y Cra
ig an
d A
ma
nd
a
The Association of Image Consultants International | 17
ldquoIrsquove always been amazed at Suersquos tireless commitment and passion to help people
not only in her community but also globally Soon after starting her business she began to organize fundraisers not as a strategy to move her into the public eye but to truly make a difference We discussed how she would stage the event who she would involve no detail was overlooked When it was show time Suersquos magnetic personality sense of humour and enthusiasm always touched the audience in a deep way resulting in the growth of her business over time ldquo
mdash CATHERINE BELL AICI CIP
ldquoI just knew we [teachers] could be doing better I always made a point of dressing professionally put together every day And it mattered I remember it was my 4th grade class I got to school one day towards the end of the year and before they go into the classroom all the kids line up in two lines boys here girls there And that day the boys are all excited saying lsquoMrs Jacobs Mrs Jacobs Look at the girlsrsquordquo
She laughs ldquoJust like boys wanting to spoil the surpriserdquo
ldquoSo I look over at the line of girls and every single one of them was carrying a little purse and had some jewelry on and a pretty outfit Theyrsquod planned it all out And I thought lsquoWow they really do noticersquo Teachers are such important role models in every wayrdquo
The school administration thought so too ldquoOne year the principal called me aside and she said lsquoThe parents cannot identify the younger teachers from the students and Irsquom sick of it Can you helprsquordquo
Thus began her unofficial career as an image consultant But it was after a perspective-altering trip to Japan that she decided to make it official
ldquoI was so impressed with the Japanese women How meticulous they were in their appearance Returning from visiting my daughter in Japan that first step onto North American soil convinced me that women here were short-changing themselves in how they presented themselves They could and needed to do better I knew I could help and I wanted to A year later with encouragement from my teacher administration friends and family I had moved on and started my own business It was a perfect fitrdquo
Jacobsrsquo community volunteer efforts have opened other business doors as well Following one of her early fashion fundraisers she was approached by an administrator in the Continuing Studies program at the University of Western Ontario who had been in the audience asking her about the possibility of designing and teaching a course on image and wardrobe for their program
It was a natural for Jacobs
ldquoI love teaching I put together an eight-week course learning modules for each week Module 1 was on your professional presence I told them lsquoDo not dress down How yoursquore showing up is how yoursquore
18 | July 2015 magazine
ldquoI was really impressed with the community service Sue was providing and I saw all the
work she was putting into it When I questioned her about how her efforts were funneling back to her business I was so surprised at her answer it wasnrsquot So we rolled up our sleeves and I helped her tweak her message so the audience was clear that she was inviting them to be her new clients She was nervous but followed through and what a difference Itrsquos great to do good work in the community but when yoursquore growing a new business itrsquos important to be able to parlay that exposure into a wider client base Sue has become an absolute expert at creating that flow Itrsquos a win-winrdquo
mdash BRENDA KINSEL AICI CIP
perceivedrsquo I saw the students in the course change from week to week Theyrsquod be sitting taller prouder They became more visiblerdquo
Jacobs taught the course for three terms and then became so busy in her practice that she had to give it up ldquoThey donrsquot pay you much but it gives you huge credibility Of course you donrsquot promote your business in the class ndash thatrsquos a no-no But out of the approximately 20 students in each term probably 60 percent of them either became clients or referred clients to me down the roadrdquo
Later Jacobs connected with Brescia University College an all-female college within the University of Western Ontario Jacobs knew how to get her foot in the door to build a lasting relationship
ldquoI initially participated in an evening called Female Entrepreneur Showcase where I met and connected with many students That led to my being asked to be on a panel of experts helping graduates ready themselves for interviews and transitioning from being a student to the real worldrdquo
That led to the Director of Alumnae Services asking her to collaborate on a Dress for Success program aimed at third-year and graduating students The success of the program has led to it becoming an annual event She could not be more thrilled
ldquoI have made many new friends in the students I get such a kick out of them sending me Facebook messages from all over the world Warms my heart Our work as image professionals is far reachingrdquo
She didnrsquot do all this on her own Role models were important to Jacobs both in life and business
ldquoI have had two role models who taught me how to be successful in business my father and my husband It is all about selling you not your product People buy you Finding out what that means personally takes time In my opinion before your business can grow the way you want it to grow you must know who you are and what your uniqueness is Thatrsquos the only way to attract your ideal clientrdquo
Jacobs has a well-established business now Personal Style Image and Wardrobe Consulting but she is quick to caution that it didnrsquot happen quickly It took time she says to figure out who her target market was and how to reach them
The Association of Image Consultants International | 19
ldquoI accomplished this gradually with the help of two image professionals who I hired as mentors and are now treasured friends Catherine Bell [AICI CIP] and Brenda Kinsel [AICI CIP]
ldquoAligning myself with audiences where the potential for future business was good was not only prudent it changed the trajectory of my business
ldquoSome of my early presentations were unpaid I chose them carefully I got in front of causes I cared about that were important to me businesses that could support and engage my services Being true to yourself is difficult especially when you want and need clients but in the end holding true to your values your ethics and standards wins outrdquo
For Sue Jacobs sticking to her sense of mission has aligned brilliantly with marketing her business
ldquoIt took some time I have moments where I stumble we all do I continue to learn and strive to be the best I can be my way on my terms I could not have dreamed of a better more fulfilling career I am proud to be in such esteemed company Image consultants People committed to being the best they can berdquo
Itrsquos hard not to agree with Jacobs
THEA WOOD AICI FLC MBA is an independent image consultant based in Austin Texas and serves as managing editor for AICI Global She is the co-author of Socially Smart and Savvy
ldquoIt is all about selling you not your product People buy you Finding out what that means personally takes time In my opinion before your business can grow the way you want it to grow you must know who you are and what your uniqueness isrdquo
Ima
ge Design
ndash Ph
oto
graph
ic Art b
y Cra
ig an
d A
ma
nd
a
Photos by Image Design ndash Photographic Art by Craig and Amanda
20 | July 2015 magazine
Pro bono is a Latin phrase that means doing professional work without payment or at a reduced fee for the public good Why should image
professionals offer complimentary or low-cost services There are four powerful reasons to choose public service
1 PROPEL YOUR PROFESSIONAL GROWTH
Pro bono service is the perfect opportunity to develop your skills and strengthen presentations in a low-stress environment You can receive valuable feedback while trying out a new training topic or testing a service for the first time Practicing with ldquofreebiesrdquo prepares you for future high profile and profitable clients
2 OPEN NEW DOORS TO LEADERSHIP
Creating pro bono relationships gives you the chance to meet top leaders from worthy and influential organizations For example my volunteer work with HRNYrsquos University Relations committee enabled me to connect with role models across many fields such as career services training and diversity Try serving as a volunteer on a board of directors or team It is rewarding and instantly increases your credibility
3 WIDEN YOUR REACH
Online recognition is a key benefit of pro bono work Consider blogging for a nonprofit or actively supporting charitable initiatives to make an impact while expanding your visibility This fall Image Impact International is launching Mentoring Leaders 4 Impact with the widely established college student-run nonprofit wwwaiesecorg In online profiles we will showcase our volunteers for their fantastic support of student leaders
4 ENHANCE YOUR APPEAL TO CUSTOMERS
Giving your time and talents to a cause makes good business sense According to Kim Gordon in Entrepreneurcom ldquoCustomers who visit your website and see your advertising want to know that you share their desire to make the world a better place by supporting an important cause If your business or brand doesnrsquot stand for a cause consumers may turn to your competitorsrdquo Authentic pro bono choices can make you stand out from the competition and help you to attract clients
REASONABLE LIMITS
Should you always say yes to pro bono requests When should you say no It is important to set limits Image professionals deserve to be fairly compensated for their expertise One approach is to establish monthly or quarterly parameters for pro bono work This gives you flexibility and a gracious way to politely say no if you have reached your quota
Pro bono work is a powerful way to increase professional skills meet influential leaders expand online visibility and attract clients when you balance requests within reasonable limits
Pamela Judd AICI CIP is the President of Image Impact International a global philanthropic nonprofit community of trainers Pro bono educational activities include College 2 Career 2 Community Impact Mentoring Leaders 4 Impact Global Civility Awareness and Disability + STYLE To find out more contact juddpamelaaolcom or visit wwwimageimpactorg
THE POWER OF PRO BONOBY PAMELA JUDD AICI CIP
A PUBLIC SERVICE ANNOUNCEMENT BROUGHT TO YOU BY IMAGE IMPACT
The Association of Image Consultants International | 21
22 | July 2015 magazine
ETIQUETTE
HOW TO LOOK ACT AND SPEAK
We can all pick out the image consultants with presence They have a definite aura about them Some people have had natural capacities since childhood but the vast majority of us need to learn skills to exude presence
There are several elements of presence One is the art of being powerful purposeful and intentional The challenge is to look and act as if nothing about you is accidental or left to chance and yet you seem natural not contrived The second element is to be clear on your values Your appearance habits speaking style and actions then become congruent with what is important to you You walk the talk The third element is approachability As image consultants we want to appeal to a wide variety of people in our target market
ESTABLISH PRESENCE WITH YOUR SPEAKING STYLE
GAZE When speaking in public use steady eye contact and rest your gaze for two seconds on at least one different individual on all sides Eye contact with a friendly smile can help create a trusting relationship with the whole audience
GESTURES ldquoSpeaking with your handsrdquo is a common trait but can be a pitfall Waving your hands indiscriminately detracts from your message Practice well defined gestures If you are making a few points at one time help people follow by counting each point on your fingers
TIMBRE Voice quality can enhance your presence If you have a high-pitched voice find a lower tone in
your range as a high voice can denote uncertainty and inexperience Practice in the lower tone until it becomes natural Voice classes will also help
ENUNCIATION Clearly pronounce your words and alternate your pace Use a fast pace for enthusiasm medium for information sharing and slow pace for emphasis
BREVITY Donrsquot ramble on especially about yourself Be ultra sensitive to ldquodeer in the headlightsrdquo expressions and fidgeting Itrsquos up to you to be more interesting than the message on their smartphone
DICTION Cut out clicheacutes and exaggeration Donrsquot use scatological language or jargon Use precise language and you will sound more clear and original
Presence the art of being present is to listen to and be with people in such a way that they experience our engagement and genuine interest Image consultants with presence see the best in others The more we value the good traits in our clients rather than seeing them as a big problem the more we empower them and the more we increase their confidence with better results
Lynne Marks AICI CIM is President of London Image Institute She is co-author of The Perfect Fit How to Start an Image Consulting Business and author of Skinny Bits Wisdom for a Flourishing Image Business She has twice served as International President of AICI and has received both the AICI Award of Excellence for Education and the AICI IMMIE award (Image Makers Merit of Industry Excellence) award
EXECUTIVE PRESENCEFOR IMAGE CONSULTANTS BY LYNNE MARKS AICI CIM
PART ONE OF THIS ARTICLE APPEARED IN THE APRIL 2015 ISSUE
AICI PREFERRED PARTNER
The Association of Image Consultants International | 23
FOUR REASONS WHY NOW IS THE BEST TIME TO GET YOUR FLC CERTIFICATION
FLC Test investment cost now lower by 50From a prior investment cost of $545 the FLC test now costs $275
Return of the FLC Paper TestThe FLC Paper Test can now be run during Chapter Education Days subject to compliance to certification guidelines Moreover the FLC Test will now be offered during the AICI International Conferences once more
Introducing the technologically advanced LOP (Live Online Proctor)This is an internet-based test that allows anyone with a computer to take the test from anywhere in the world Unlike our current FLC computer-based test the LOP will allow any applicant to schedule and take the test using their computer from their home office or preferred location anywhere in the world There is no need to travel to a testing center to take the test This means convenience and valuable savings in travel expenses Moreover there is no waiting time for test results as applicants will know their test outcome right after taking the exam
Two application tracks now open for FLC CertificationThere are now two application options open to applicants Both have their pros and cons so all applicants are advised to evaluate which one works best for them
OPTION 1 Binder First Test Second
This involves submitting your FLC Binder first and upon approval by the assigned FLC Reviewer you may sit for the FLC Test
OPTION 2 Test First Binder Second
This option allows the applicant to sit for the FLC Test as a first step Upon passing the Binder may then be submitted to the assigned reviewer
24 | July 2015 magazine
CONFERENCECONFERENCE
CONFERENCE
AICI 國 際 双 年 會 提 供 了 一 個 最 好 的 自 我 提 昇 和 進 修 專 業 的 機 會 你
會 享 有 以 下 經 歷 和 收 獲
1) 與 同 行 和 資 深 人 士 砌 磋 學 習 和 互 相 觀 摩
2) 在 展 覽 中 尋 找 到 專 用 教 材 書 藉 商 品 甚 至 商 機
3) 增 廣 見 聞 開 濶 視 野 學 習 國 際 社 交 禮 儀 提 昇 自 身 國 際 型 象
形 象 設 計 專 家 左 谷 蘭
The biannual AICI Global Conference will provide you with the best opportunity for professional self-improvement and learning You will experience the following benefits
1) Observe and learn with peers and seniors memberscolleagues 2) Find suitable materials books merchandise and even business opportunities in the exhibition3) Broaden your horizons open your mind and learn international protocol and social etiquette
Most importantly enhance yourself with international perspectives
KAREN TSUO AICI CIP AICI SAN FRANCISCO BAY AREA CHAPTER
Asistir a la convencioacuten global me llenoacute de crecimiento en muchos aspectos Desde convivir y aprender de las grandes autoras de los libros con los cuales aprendiacute y me inspire para apasionarme de esta profesioacuten Como el networking que se crea el cual me ayudoacute a visualizar mis metas y trabajar en ellas Regrese a mi empresa con ganas de trabajar para mi capiacutetulo promocionando a AICI como una asociacioacuten profesional ademaacutes me lleneacute de conocimiento materiales nuevos y fuerza de compartir a mi gente lo que me transmitieron mis colegas y amigas de todo el mundo
I grew in many ways from attending the global conference I was able to learn in person from the great authors of the books I had studied and that had inspired me with passion for this profession There were great networking opportunities which helped me visualize my goals and work on them I returned to my company eager to promote AICI professional membership and work for my chapter I returned with new knowledge and materials to share with my people all that my colleagues and friends worldwide gave me
LOREN MESCHOULAM ESTILO BY LOREN AICI GUADALAJARA CHAPTER
CATAPULT YOUR CAREERAT THE AICI GLOBAL CONFERENCE REPORTED BY KAREN TSUO AICI CIP NADIA VALDIVIESO AND DEBRA LINDQUIST AICI CIP MA
26 | July 2015 magazine
The conference is the only place you can connect with the worldwide image industry However it was a very local connection forged at the conference that has proved most productive for me Bess Heitner a jewelry designer from New York City exhibited at Conference Her high quality jewelry is perfect for many of my clients Beth is extremely accessible as she lives very close to me I went all the way to conference to meet someone who lives next door
ANNIE BRUMBAUGH AICI CIP AB WARDROBE WORKS AICI NEW YORKTRI-STATE CHAPTER
Mi experiencia en las conferencias de AICI fueron increiacutebles Tuve la fortuna de conocer muchos consultores alrededor del mundo y uno de ellos fue Sarah Hathorn Al haber atendido a la conferencia me puso en contacto con ella doacutende contrateacute sus servicios como coach y mentor y esto provocoacute que mi nuevo negocio creciera en muy poco tiempo y me posicionara fuerte entre los corporativos en Meacutexico Empezamos la relacioacuten en 2012 y al diacutea de hoy formo parte de su empresa Illustra Business Coaching como Coach Asociado para Latinoameacuterica Definitivamente ir a la Conferencia te brinda oportunidades de educacioacuten y de lograr hacer negocios con otros expertos en la industria a nivel mundial
My experience attending the AICI conference was incredible I had the good fortune to meet many people from around the world and one of them was Sarah Hathorn Going to conference put me in contact with her where I hired her as a coach and mentor Thanks to her coaching my new business grew quickly We started our relationship in 2012 and now I am an associate coach for Latin America for her company Illustra Business Coaching Definitely going to Conference presents you not only with great education opportunities but also great possibilities to collaborate professionally with other experts
ALE MARROQUIacuteN AICI CIP IMAGEN Y PROTOCOLO DE NEGOCIOS AICI GUADALAJARA CHAPTER
I attended my first AICI Global Conference in May 2013 in Arizona It was such an exciting conference and I got a lot out of it I made some connections with other members and took some amazing workshops that helped me further my education in image consulting Attending the conference in 2013 helped me gain the necessary credits to earn my FLC the following year I recommend everyone attend conference to gain their own unique experience
MELISSA SUGULAS AICI FLC MELISSA SUGULAS STYLE AICI NEW YORKTRI-STATE CHAPTER
BE SURE AND CHECK OUT THE APRIL 2015 AICI GLOBAL FOR MORE STORIES ON THE UPCOMING AICI 2015 GLOBAL CONFERENCE YOU CAN FIND THE COMPLETE SCHEDULE AND REGISTRATION DETAILS AT AICI 2015 GLOBAL CONFERENCE
APRIL2015
AICI GL BALP R O F E S S I O N A L D E V E L O P M E N T I S S U E
THE 2015 AICI GLOBAL
CONFERENCE
YOUR VIP INVITATION ldquoMUST SEErdquo DC
MEMBER SPOTLIGHTJOANNE RAE
POWERFUL SATURDAY
CELEBRATING 25 YEARS
The Association of Image Consultants International | 27
13
httpcatherinescholzecom13 contactcatherinescholzecom13 802-shy‐399-shy‐271513
13
Help13 us13 Revolutionize13 the13 Way13 Curvy13 Women13 Shop13 for13 Clothes13 13 We13 design13 professional13 attire13 for13 curvy13 women13 sizes13 8-shy‐2013 13 13 Made13 in13 the13 USA13 from13 natural13 fibers13 13 We13 offer13 a13 new13 shopping13 experience13 for13 curvy13 women13 personalized13 service13 customizable13 options13 for13 each13 garment13 shopping13 in13 the13 comfort13 of13 her13 home13 or13 your13 studio13 13 We13 train13 and13 work13 with13 our13 stylists13 on13 a13 product13 platform13 that13 helps13 meet13 their13 business13 goals13 13 No13 minimums13 no13 exclusivity13 13 And13 for13 201513 no13 start-shy‐up13 costs13 13 Contact13 us13 for13 details13 13
13
13
httpcatherinescholzecom13 contactcatherinescholzecom13 802-shy‐399-shy‐271513
13
Help13 us13 Revolutionize13 the13 Way13 Curvy13 Women13 Shop13 for13 Clothes13 13 We13 design13 professional13 attire13 for13 curvy13 women13 sizes13 8-shy‐2013 13 13 Made13 in13 the13 USA13 from13 natural13 fibers13 13 We13 offer13 a13 new13 shopping13 experience13 for13 curvy13 women13 personalized13 service13 customizable13 options13 for13 each13 garment13 shopping13 in13 the13 comfort13 of13 her13 home13 or13 your13 studio13 13 We13 train13 and13 work13 with13 our13 stylists13 on13 a13 product13 platform13 that13 helps13 meet13 their13 business13 goals13 13 No13 minimums13 no13 exclusivity13 13 And13 for13 201513 no13 start-shy‐up13 costs13 13 Contact13 us13 for13 details13 13
13
ETIQUETTE
The average American woman in 2015 according to WebMD is 5rsquo4rdquo has a waist of 34-35 inches and wears a size 12-14 dress
Image consultants today have more clients in need of clothing in the 14-20+ size range And while one can spend hours debating the health impacts of this trend our job is to support our clients and to help them look and feel their absolute best Not only is this important for their emotional well-being studies have shown that healthy self-image leads to healthier life decisions We truly can impact the lives of the people we serve
When styling plus-size women there are several special considerations
STRUCTURE Flattering a curvy frame requires a combination of structured garments that support the shape of the body and good fitting lines that provide the correct amount of space for the curvy areas of the body Jackets and vests are great choices because they visually nip in the waist and provide shape
FABRICS There are two aspects of fabric to consider
Hand refers to the stiffness of the fabric Using stiffer fabrics in jackets and bottoms while using fluid fabrics for tops or dresses will provide the perfect combination giving the body shape as well as providing flow over troublesome areas such as the stomach and thighs
Fiber content Plus-size women often perspire more easily than their misses-sized sisters This can be a true challenge for the traveling professional because she
sweats while dashing to the next meeting or airplane then gets miserably cold while sitting in the air-conditioned space The best fiber choices are natural ones cotton the superfine wools silk rayon and linen Avoid polyester and acetate if possible Polyester not only increases sweating it also traps odor What about the wicking fabrics in sportswear Sorry they still increase sweating and odors
FITTING LINES Garments designed for plus-size women need to have fitting lines These can be cleverly hidden within style lines but they have to be there Princess lines are a great choice because they can visually narrow the width of the body and can be manipulated to fit the bust waist and hips Darts are also effective Ideally tops will have both horizontal and vertical (either French or waist) darts to provide good fit at the bust and across the stomach and hips Darts or princess seams in pants and skirts are a must-have to fit and flatter the derriegravere and lower back
DESIGN Was the garment designed specifically for the plus-size woman or was it merely graded up from misses sizes Designers cutting specifically for plus sizes design the garment on a plus-size model and mannequin and they assess style lines fit and proportion specifically for that body The end result is much more flattering
Catherine Scholze is the owner and designer of Catherine Scholze Designs and a Preferred Partner for the 2015 AICI Global Conference
FABULOUS AT ANY SIZESTYLING THE PLUS-SIZE WOMAN BY CATHERINE SCHOLZE
AICI PREFERRED PARTNER
The Association of Image Consultants International | 29
STYLE
SEVEN DECADES OF
AMERICAN STYLEBY SUSAN HESSELGRAVE AICI FLC
Marjorie Merriweather Post ca 1935 Photographer John Alfred Piver Courtesy Hillwood Estate Museum and Gardens
A special exhibit at the Hillwood Museum will be of particular interest to AICI members attending the AICI Global Conference this August The
museumrsquos tagline is ldquoWhere Fabulous Livesrdquo and fabulous it is indeed
Set within 25 acres of gardens and woodlands the museum that Marjorie Merriweather Post bequeathed includes the most comprehensive collection of Russian imperial art outside of Russia and a distinguished 18th-century French decorative art collection Her personal collection of commissioned Cartier jewelry was
featured in a special exhibit there last year
Ingenue to Icon will include more than 70 gowns dresses and ensembles worn by Marjorie Merriweather Post from the first part of the century to the 70s This is the first exhibition at Hillwood to present Marjorie Postrsquos full range of style Post was well known for her strong sense of personal style and appreciation of beauty and craftsmanship in all things The exhibit documents not only the evolution of American style but how fashion reflected the changing perception and definition of American women
30 | July 2015 magazine
FROM RESIDENCE TO MUSEUM
What is now the Hillwood Museum started out as Marjorie Merriweather Postrsquos residence
It was her divorce in 1955 from her third husband Joseph Davies that spurred Post to buy the Hillwood mansion Davies was demanding a fortune in return for the Washington mansion they lived in
ldquoBeing a good businesswoman she thought that price was a little high and she wanted some leveragerdquo explained her granddaughter and former museum president Ellen Charles to The Washington Post
Ellen Charles served as the board president of the museum for 25 years stepping down in 2014 She was the last Post descendant to head Hillwood taking over from her mother in 1989 Under Charlesrsquo leadership Hillwood was transformed from ldquoa very fancy house full of very fancy stuffrdquo into a world-class museum that attracts 70000 visitors a year
Her grandmotherrsquos style was overwhelming to Charles as a young woman ldquoShe was so grand and she was a perfectionist You were afraid you were going to stumble sometimesrdquo Yet it was Postrsquos perfectionism that translated into her impeccable sense of style
ldquoMarjorie Post lived an extraordinary life throughout which she played many roles from a young Edwardian bride to a high-profile business and society figure to independent grande dame She was always aware that how she presented herself particularly through her dress not only reflected her personality but also projected her role to societyrdquo
ndash KATE MARKERT HILLWOOD EXECUTIVE DIRECTOR
Post wanted to ldquojazz uprdquo her granddaughterrsquos party outfits ldquoDearie you need some jewelryrdquo she would say holding out diamonds or emeralds Ellen Charles remembered the thought of wearing the elaborate jewelry ldquowas horrifying Not the cost of it just the size of itrdquo
INGENUE TO ICON 70 Years of Fashion from the Collection of Marjorie Merriweather PostExhibit Dates June 6 to December 31 2015
Address 4155 Linnean Avenue NW Washington DC
Getting there Metro VanNessUDC Red Line (20 minute walk)
Hours Tuesday through Sunday 10 am to 5 pm Closed Mondays
Admission Suggested Donation $18
The Association of Image Consultants International | 31
A LIFE OF HIGH FASHION IN THE 20TH CENTURY
Born in 1887 Post came of age during a time of turbulence and political transformation for American women In 1900 women were not deemed ldquopersonsrdquo under the Fourteenth Amendment to the Constitution and had no separate legal standing By the end of the 20th century American women had gained the vote reproductive rights property rights and roles in the offices of government What they had not gained however was true equality in the workplace Paychecks and promotions however were never a concern for Marjorie Merriweather Post who at the time of her inheritance of the Post fortune at age 27 became the wealthiest woman in the United States
American 20th century style opens with the new feminine ideal of the ldquoGibson Girlrdquo Post epitomized this trend upswept hair and high fashion gowns on a young woman who was educated worldly and independent
When Post married Edward Bennett Close in 1905 she entered East Coast high society in earnest A wardrobe makeover was called for She called upon Parisian couturiers fine department stores and New York custom fashion houses to ensure that she was wearing the latest and most coveted styles
THE POST FORTUNE Treasure in a Cereal BoxIn 1895 CW Post Marjorie Merriweather Postrsquos father singlehandedly created the breakfast foods industry He was the inventor of the very first manufactured breakfast product Postum a patented beverage of wheat berries bran and molasses as a ldquonutritious alternativerdquo to coffee In 1989 the first commercially packaged breakfast cereal was debuted Grape-Nuts Grape-Nuts made him a millionaire And in 1904 Post invented cornflakes Initially branded with an unpopular name the cornflakes were rebranded in 1908 as Post-Toasties and sales soared The successful rebrand resulted in over $2 million net profit in just one year
Source Marjorie Merriweather Post - A Biography by Kenneth Lisbee
Left Evening Dress Callot Soeurs Paris ca 1907 Turquoise silk
moireacute turquoise cotton moireacute orangegold silk crecircpe orange
tulle turquoisegold silk cotton floss turquoisegold silk ribbon
cord beading Courtesy Hillwood Estate Museum and Gardens
Right Evening Ensemble Thurn New York City ca 1927 Red silk
crecircpe melon silk charmeuse organza lace Courtesy Hillwood
Estate Museum and Gardens
32 | July 2015 magazine
In the ldquoRoaring Twentiesrdquo hemlines rose and women were liberated from the corseted look of the turn of the century Progress and prosperity were the anthem of the times and the Art Deco influence could be seen in architecture decoration and fashion
In the 1930s now married to her third husband Joseph Davies Postrsquos style evolved to the glamour of Hollywood characterized by sensuous fabrics and close draping of the figure
Throughout the 1940s the Davies continued to entertain in grand style and Post as an ambassadorrsquos wife was called upon frequently to host diplomats Supreme Court justices and senators Her style during this period was the epitome of confident elegance Christian Diorrsquos ldquoNew Lookrdquo was extremely popular and brought Paris back to the forefront of fashion
The 1950s ushered in a return to the romance of rich detail and texture In a portrait by English portrait painter Douglas Chandor Post wore a gray silk faille evening gown attributed to African American designer Ann Lowe who was known for elaborately worked swirl-like motifs
A year later Jacqueline Bouvier popularized Ann Lowersquos fashions when she chose a wedding gown by the designer (See sidebar)
AN ICONIC DRESS AND NEAR DISASTERAnn Cole Lowe (1898ndash1981) was the first African American to become a noted fashion designer
The dress she made for Jacqueline Bouvier is one of the best-remembered bridal gowns of all time and was the catalyst for Lowersquos ascent from ldquodressmakerrdquo to sought-after fashion designer
But it almost didnrsquot happen
The dress which Lowe had designed and fashioned of silk chiffon taffeta was destroyed (after almost eight weeks of work) just ten days before the wedding due to a flooding of Lowersquos workroom Also ruined were nine of the bridesmaid dresses (only five gowns of the total order were spared)
Fortunately the supplier had enough material to make it possible to replace
the ruined gownshellipif Lowe and her staff could manage to recreate them in those remaining few days They worked day and night completing the wedding dress (cutting sewing and all) in eight days flat However Lowe ended up losing money in excess of $2000 on the project
Left Evening Dress detail Ann Lowe (attr) New York 1952 Waffle weave silk faille Courtesy Hillwood Estate Museum and Gardens
Right Toni Frissell [Public domain] via Wikimedia Commons
The Association of Image Consultants International | 33
Post was divorced from Davies in 1955 and began her residence at Hillwood Her manner of dress from this point on was classic mature and elegant Post favored New York-based Czechoslovakian designer Oldric Royce and commissioned dresses from him for the remainder of her life When she liked a certain style she would order the same design with variations The wedding dress Post commissioned for her 1958 marriage to her fourth husband Herbert May is very similar to the short day dress pictured
Through seven decades of change Marjorie Merriweather Post raised the bar for American high society seeking out designers who were at the forefront of the times and introducing fashion concepts from abroad into the sometimes stodgy East Coast upper class
SUSAN HESSELGRAVE AICI FLC is an independent image consultant based in Seattle Washington She serves as editor in chief for AICI Global and is currently writing a book exploring the intersection of values identity and personal style
Dinner dress Oldric Royce Inc New York City ca 1960 Yellow silk acetate nude silk organza green net Courtesy
Hillwood Estate Museum and Gardens
READ MOREAMERICAN EMPRESS THE LIFE AND TIMES OF MARGORIE MERRIWEATHER POST
By Nancy Rubin
34 | July 2015 magazine
FOR COMPLETE DETAILS VISIT HTTPWWWAICIORGEVENT2015GLOBALCONFERENCE
The Association of Image Consultants International | 35
BETWEEN US
AICI CITY CIRCLES THE SHORTEST DISTANCE BETWEEN TWO POINTSBY THEA WOOD AICI FLC
You may have heard about the new AICI City Circles You may now be an active member of a City Circle You may be asking ldquoWhat is a City Circlerdquo
AICI City Circles are AICIrsquos solution for either a) members who wanted to participate in AICI but didnrsquot have a regional chapter or b)
members who lived in a chapterrsquos region but were
too far away to actively participate They are city-
centric organizations that act autonomously in how
they operate their programs and requirements (if
any) The group simply needs to send a semi-annual
report to the International Board informing them of
circle activities
Rather than trying to jumpstart a regional AICI
chapter establishing an AICI City Circle would be a
first step to creating a recognized AICI presence in
your area
ldquoThere were existing groups that were not official so everyone wasnrsquot aware of them We decided that we needed a stepping stone toward a chapterrdquo said Riet de Vlieger AICI CIP and VP Chapter Relations ldquoWe now have seven City Circles Houston Dallas Spain Korea-Busan Mexico-Monterrey Columbia-Bogota and Peru-Lima Spain had their first conference in Barcelona this past Junerdquo
AICI City Circles also resolve the challenges that some regional chapters faced such as low membership numbers vast geographic expanses and struggling leadership participation
As a former Southwest Chapter board member who had to hold two offices to keep the chapter compliant
ldquoWe decided that we needed a stepping-stone toward a chapterrdquo
mdash RIET DE VLIEGER AICI CIP VP CHAPTER RELATIONS
36 | July 2015 magazine
DEADLINE JUNE 30 2015
to association requirements I personally witnessed the challenges of running a chapter whose members were spread across a vast geographical region
Chapter charity and education events resulted in poor attendance because no matter which city hosted the event many members had to drive three to six hours (or fly) to attend Many had a hard time paying for the event plus the travel expenses like gasoline airfare andor hotel rooms Add to that the introduction of online continuing education and the incentive to travel to chapter events waned
Since dissolving the Southwest Chapter Houston and Dallas have formed separate AICI City Circles All thatrsquos required is a minimum of four members and one ldquoconnectorrdquo or liaison to the International Board AICI City Circles have a presence on the AICI website by providing a link to the City Circlersquos website or Facebook page which are setup and maintained by each AICI City Circle
De Vlieger said that forming an AICI City Circle is easy to do online
gtgt Visit the AICI City Circles page gtgt Fill out the AICI City Circle
request formOnce approved AICI sends a welcome packet to the new AICI City Circle including a customized logo so that it can be published on the City Circlersquos website or Facebook page
THEA WOOD AICI FLC MBA is an independent image consultant based in Austin Texas and serves as managing editor for AICI Global She is the co-author of Socially Smart and Savvy
AICIrsquoS NEWEST CERTIFIED IMAGE MASTER
SARAH HATHORN Sarah Hathorn AICI CIM CPBS
joins the honored company of Helena Chenn AICI CIM
Marion Gellatly AICI CIM Dr Joyce Knudsen AICI CIM Emeritus Eva Koeck-Eripek AICI CIM Lynne Marks AICI CIM Carla Mathis AICI CIM Hitomi Ohmori AICI CIM Christina Ong AICI CIM Judith Rasband AICI CIM Elaine Stoltz AICI CIM and Anna Wildermuth AICI CIM
Sarah is the CEO of Illustra Consulting and Illustra Business
Coaching A Master Trainer at the London Image Institute and former senior executive for Macyrsquos Sarah has 30 years of experience imparting executive presence ABC skills to advance leaders
Attendees at the AICI Global Conference in August will have the opportunity to learn from her directly as she will be leading an intensive and interactive session ldquoIncrease Corporate Clients to Totally Supercharge Your Businessrdquo She will share the secrets of her
consultancyrsquos rapid ascent and ongoing success She will also reveal the exact same marketing steps systems and up-leveling strategies she uses to get her foot in the Fortune 500 door and then form scalable dynamic long-term relationships This session was designed specifically for those AICI members desiring to break into the corporate market for bigger revenues and greater career acceleration
Congratulations Sarah on your achievement
CERTIFICATION NEWSAICI MALAYSIA CHAPTER HOSTS PAPER FLC EXAMBY DELBY BRAGAIS AICI CIP CPC
I write this as I wait at the Kuala Lumpur Airport for my flight back to the Philippines
having spent the past four days in Malaysia In my capacity as AICI VP Certification it has been a very gratifying trip
I am happy to report that the AICI Malaysia Chapter has successfully hosted the pilot FLC Paper Test with an astounding 26 participants taking the exam from several different countries in Asia (The
minimum headcount required for a chapter to mount an FLC Exam is only 15)
This is the first time in AICI history where an AICI FLC Exam was conducted simultaneously in two languages English and Chinese This is the first time a Chinese version of the FLC paper test has been available as it was developed just this year
2015 has been a banner year for AICI FLC certification kicking off
with AICI Mexico City Chapter successfully hosting FLC testing for an entire group using the Live Online Proctor (LOP) with 15 participants taking the exam
Additionally AICI Washington DC Chapter and AICI Malaysia Chapter held their own unique ldquoFLC Bootcampsrdquo to help those interested in obtaining their FLC certification
DELBY BRAGAIS AICI CIP CPC is the outgoing VP Certification on the AICI International Board
BETWEEN US
38 | July 2015 magazine
UPCOMING EVENTS
LISTFUL THINKING USING LISTS TO BE MORE PRODUCTIVE HIGHLY SUCCESSFUL AND LESS STRESSED Paula Rizzo The List Producer and author of Listful Thinking
July 15 2015 800pm EST mdash NEW YORK
It seems simple but using lists can have huge returns if you do it right What do Sir Richard Branson Martha Stewart Sheryl Sandberg Ellen DeGeneres and Madonna have in common Each is a list maker and history shows us that change creators make their to-do lists and check them often In this one-hour teleclass you will learn how to
bull Save timebull Be more organizedbull Become more productive
For more information visit Listful Thinking Using Lists to be More Productive Highly Successful and Less Stressed
IMAGEN CORPORATIVA Y MARCA PERSONAL EN EL SECTOR BANCARIO-FINANCIERO Kalena de Velado kalenadeveladowordpresscom
14 de Agosto 2015 1200pm CDT mdash MEXICOndashGUADALAJARA
La clase esta orientada a propocinar un conocimiento general sobre la importancia de alinear la marca persona la imagen corporatival y el estilo profesionai de acuerdo a la experiencia vivida como asesora de imagen en el sector empresarial
Lo que aprenderaacutebull Reflexionar sobre las oportunidades en el sector empresarialbull Compartir experiencias a lo largo de 20 antildeos en el sector financiero bancariobull Conversar sobre las perspectivas en un entorno globalbull Conocer otras experiencias similares en otros paises y regions
For more information visit Imagen corporativa y marca personal en el sector bancario-financiero
AICI 2015 GLOBAL CONFERENCE August 27ndash30 2015 mdash WASHINGTON DC Renaissance Arlington Capital View Hotel
For complete conference details and to register visit AICI Global Conference
AICI WEBINARS FOR CEUrsquoS
BETWEEN US
bull Save moneybull Reduce stress
The Association of Image Consultants International | 39
ADVERTISE YOUR PRODUCTS amp SERVICES IN AICI GLOBAL MAGAZINE
REACH THOUSANDS OF AICI MEMBERS AND OTHER INDUSTRY PROFESSIONALS WORLDWIDE AND BOOST YOUR EARNING POTENTIAL
OUR READERS ARE LOOKING FORColor Systems
Body Styling TrainingIndustry-Related Books amp Magazines
Multi-level and Network Marketing OpportunitiesBusiness Tools
Continuing Education Units for AICI certificationHealth and Beauty Products
Professional Development Workshops amp WebinarsHotel amp Travel Services
Website Design and SupportCareer Coaches
Sales ToolsClothing amp Accessories
CONTACT IMOGEN LAMPORT AT IMOGENAOPICOMAU FOR CURRENT AD RATES AND DEADLINES
NEXT ISSUE OCTOBER 2015
APRIL2015
AICI GL BALP R O F E S S I O N A L D E V E L O P M E N T I S S U E
THE 2015 AICI GLOBAL
CONFERENCE
YOUR VIP INVITATION ldquoMUST SEErdquo DC
MEMBER SPOTLIGHTJOANNE RAE
POWERFUL SATURDAY
CELEBRATING 25 YEARS
JANUARY2015
AICI GL BALC O N N E C T I O N S I S S U E
MANAGINGCOMMUNICATIONS
FOR MAXIMUM
RESULTS
A RUNWAY STAR
RISES MEMBER SPOTLIGHT KEIKO NAGAO
USING THE POWER OF
AICI CERTIFICATION
EDITORrsquoS NOTEAUGUST 28 THE SECOND DAY OF OUR AICI GLOBAL CONFERENCE IN WASHINGTON DC WILL MARK THE ANNIVERSARY OF ONE OF THE MOST POWERFUL MOMENTS IN AMERICAN HISTORY
This is the day when Dr Martin Luther King Jr stood on the steps of the Lincoln Memorial in front of a sea of people and proclaimed ldquoI have a dream that one day this nation will rise up and live out the true meaning of its creed lsquoWe hold these truths to be self-evident that all men are created equalrsquordquo
Many of our AICI members will be arriving from countries around the globe and perhaps visiting our nationrsquos capital for the first time So it seems necessary and appropriate to add to this issue some living history (see pages 14-15) as a counterbalance to the cornucopia of dazzling monuments and museums that awaits your arrival
Embedded in the story of every monument in this city is a mission A mission that inspired others to action a mission that bore results acts of bravery or visionary planning or devotion As you read the personal stories in this issue I hope that you will be inspired to reflect on your own personal mission How might you weave your mission into your image consulting career What can you share with others at the Conference Each of us has our own inspiring story that we can use to empower our work
And what of the American mission American society struggles daily to live up to the ideals set forth in the Declaration of Independence As a nation we have not yet achieved Dr Kingrsquos dream But we carry the torch Because we do believe in what we cannot yet see
PROUD TO BE AICI
Susan Hesselgrave AICI FLC
Editor in Chief
2015AICI BOARD OF DIRECTORS
President ndash
Jane Seaman AICI CIP
Secretary ndash
Lucy Liang AICI CIP
Treasurer ndash
Chris Fulkerson AICI CIP
VP Certification ndash
Beth Strange AICI CIP
VP Human Resources ndash
Melissa Sugulas AICI FLC
VP Business Development ndash
Imogen Lamport AICI CIP
VP Conference ndash
Cecilia Stoeckicht AICI CIP
VP Education ndash
Keiko Nagao AICI FLC
VP Marketing ndash
Coca Sevilla AICI CIP
Executive Director ndash
Eric Ewald
AICI HEADQUARTERS1000 Westgate Drive Ste 252
St Paul MN 55114-1067
Phone 651-290-7468
Fax 651-290-2266
wwwAICIorg
Comments about the magazineeditoraiciorg
The Association of Image Consultants International | 3
PUBLICATION CREDITS
Issue 11EDITOR IN CHIEFSusan Hesselgrave AICI FLC
MANAGING EDITORThea Wood AICI FLC
VP COMMUNICATIONSCoca Sevilla AICI CIP
VP BUSINESS DEVELOPMENTImogen Lamport AIC CIP
FEATURED CONTRIBUTORSDelby Bragais AICI CIPPamela Judd AICI CIPLiliana de LunaSusan Hesselgrave AICI FLCDebra Lindquist MA AICI CIPLynne Marks AICI CIMCatherine ScholzeJane Seaman AICI CIPKaren Tsuo AICI CIPNadia ValdiviesoThea Wood AICI FLC
PROOFREADERSBernie Burson AICI FLC Beth Yvette Strange AICI CIP
LAYOUTLimb Design
AICI GLOBAL is produced quarterly by Association of Image Consultants International a nonprofit dedicated to advancing the level of professionalism and enhancing the recognition of image consultants AICI GLOBAL promotes AICIrsquos ideas activities interests and goals to its members Responsibility is not assumed for the opinions of writers or other articles AICI GLOBAL does not endorse or guarantee the products and services it advertises
2015copy Association of Image Consultants International All rights reserved
No part of this online publication may be duplicated or reproduced without permission from the publisher While every effort is made to ensure accuracy of information included in the magazine at the time of publication the publisher shall not be liable for damages arising from errors or omissions
FOLLOW USon twitter
LIKE USon facebook
4 | July 2015 magazine
PG07FEATUREPresidentrsquos Letter 7
AICI Reaches Out to the Future 8
Telling Our Story 10
From the Emancipation Proclamation to Today
150 Years of Struggle for Equal Rights 14
Member Spotlight Sue Jacobs 16
The Power of Pro Bono 21
PG23COMMUNICATIONSExecutive Presence 23
PG25CONFERENCEGlobal Conference Speakers 25
Catapult Your Career at Conference 26
PG29STYLEFabulous at Any Size 29
Seven Decades of American Style 30
PG36BETWEEN USAICI City Circles The Shortest Distance
Between Two Points 36
AICIrsquos Newest Certified Image Master
Sarah Hathorn 38
Certification News AICI Malaysia Chapter Hosts
Paper FLC Exam 38
Upcoming Events 39
Inside This Issue
The Association of Image Consultants International | 5
wwwaiciorgAuthentic_Beauty
aiciglobalgmailcom
The official definition of a mission statement is ldquoa formal summary of the aims and values of a company organization or individualrdquo The mission of the twelve incredible women who started AICI in
1990 was to ldquobe first and bestrdquo The mission of Liliana de Luna who wrote the winning entry in our Telling Your Story campaign was to overcome perceived andor real prejudice around age and gender AICIrsquos mission is to establish and promote the highest professional standards for image consultants in appearance behavior and communication
As the words came for this first paragraph and I re-read them my heart soared Sometimes words can seem so simple yet there is a quiet but enormous power within them Our founders in 1990 said we were to be the first and become the best and we are Liliana like many of us had to overcome prejudice about our role and our gender and we did AICI set out to establish and promote the highest standards in our industry With 12 AICI Certified Image Masters 91 AICI Certified Image Professionals and 145 AICI First Level Certified (and in 20142015 we have had the highest number of FLC applications on record) we have achieved being the first best and highest qualified image professionals in the world
Itrsquos an incredible achievement and I am so proud to say I am part of this extraordinary AICI family But we didnrsquot get here because of an ldquoIrdquo or a
ldquomerdquo We got here thanks to a ldquowerdquo thousands upon thousands of dedicated volunteer hours from our pioneer founders all our past international presidents international board members chapter presidents chapter board members committee members and other volunteers We are where we are today thanks to you all
If our founders had not come together our journey would never have begun If we had not continued to come together in chapter and conference events our journey would have ended I am an independent image consultant but I am not an island I thrive on the energy of my fellow image professionals I soar to success on the education and knowledge they pass on I expand my circle
of influence with every fellow AICI member I connect with and my credibility grows with every AICI success
Mother Teresa wrote ldquoI can do things you cannot you can do things I cannot together we can do great thingsrdquo Together we have already achieved great things but there is so much more we can do if we continue to come together I am deeply honored that I will stand side by side with our original founders many of our past presidents the past and present International Board my AICI colleagues and friends and our Ewald management team to celebrate 25 years of achievement at the 2015 AICI Global Conference Will you stand with us
I hope to see you there because we have much to celebrate
ONWARDS AND UPWARDSJANE
LETTER FROM THE PRESIDENT
ldquoI CAN DO THINGS YOU CANNOT YOU CAN DO THINGS I CANNOT TOGETHER WE CAN DO GREAT THINGSrdquo ndashMOTHER TERESA
The Association of Image Consultants International | 7
The AICI 2015 Global Conference will feature a once-in-a-lifetime opportunity
to learn all day long from a unique gathering of the pillars of our industry the Certified Image Masters (CIM) and Founders of AICI
AICIrsquos mission is to set and promote the highest professional standards for image consultants in appearance behavior and communication Over the past twenty-five years that mission has brought us from the Founders twelve incredible women who started AICI to an association of over one thousand members in over thirty-two countries
Until recently our growth dynamism and the influence of our membership on implementing professional standards within the image profession seemed to be an insiderrsquos secret only truly recognized and understood by AICI members But in 2014 we were to learn that the word was out
AICIrsquos reputation as the leader in development and international certification of image professionals is now being recognized outside of our organization This is thanks to a quarter century of our membersrsquo quiet steadfast dedication and untold volunteer hours
Over the past twelve months a number of universities in Mexico who offer image consulting as
a university degree have shown
interest in having access to AICIrsquos
training and accreditation
In March 2015 I embarked with
a team of colleagues from AICI
Mexico City Chapter -- Coca Sevilla
AICI FLC Hildeberto Martinez AICI
FLC Victor Vazquez and Manolo
Trujillo -- on an expedition across
Mexico Our goal was to learn more
about these exemplary universities
in the cities of Pueblo Mexico City
Toluca Guadalajara and Monterrey
At each of these institutions we
had the opportunity to meet with
administrators stakeholders and
faculty All of them were extremely
enthusiastic about the prospect of
being a part of AICI Collectively
they felt that having the ability
to offer their students access to
AICI tele-classes webinars FLC
certification local chapter events
conferences and AICI global
networking would enhance their
overall curriculum
FEATURE
AICI REACHES OUT TO THE FUTURE THE UNIVERSITY TOURBY JANE SEAMAN AICI CIP
8 | July 2015 magazine
As well as meeting with university administrators and faculty we also met with many of their students They too were excited at the prospect of having access to AICI The majority showed extreme interest in having an opportunity to undertake their FLC certification prior to graduation
At the end our tour the members of the project team were unanimous in their conclusion We felt we needed to develop a new category of AICI membership that would capture the essence of what this project was aiming to accomplish
Our goal is to make available to students within the image industry and fellow image professionals AICIrsquos education and FLC certification programs which have become recognized as the ultimate
image qualifications globally The project team felt the category ldquoAICI Academic Membershiprdquo encompassed all we were trying to achieve
In April 2015 the AICI Membership voted to accept this new category and we are now under negotiations with the universities to make this category a reality
What struck me most about all the incredible people I met and had the honor of spending time with is that this is our future the universities in Mexico are cultivating our future image professionals They are bright witty and enthusiastic They truly represent the essence of AICIrsquos three pillars of image appearance behavior and communication They are the future of the image profession and AICI would be
honored to play a role in preparing them to ensure the highest standards within our industry are cultivated and upheld for yet another twenty-five years
Jane Seaman AICI CIP is the current AICI International President Her image consulting practice Imagine Image is based in Houston Texas She also is co-founder of The International Image Academy offering professional image consultant training programs
Jane Seaman AICI CIP is the current AICI International President Her image consulting practice Imagine Image is based in Houston Texas She also is co-founder of The International Image Academy offering professional image consultant training programs
The Association of Image Consultants International | 9
FEATURE
This story started in 2005 when a 64-year-old man called me to work on an expansion plan for his own business He had worked on it for 30 years
and wanted to conduct business in Mexico A white-
haired skinny man with a little hunch to his shoulders
his thinking was linear and direct and he was
sometimes quick-tempered perhaps due to his career
as an engineer
An old-fashioned man he thought that women should
earn less than men and their professional potential was
at most as a middle manager Strangely enough for this
project he had decided to hire a 24-year-old woman
naiumlve and without that much experience to help him
on such an important project
Months went by and with some shouting stress and
a lot of stamina I conducted sessions to train him
in public speaking personal and corporate crisis
management speech writing personal image and
public relations A year later after a great effort he
was the candidate to chair one of the most important
associations of the industry Nine months after that he
was president of the main industry chamber which
gathered national and foreign associations
Seven years passed and with some problems along the way his company became the most important bio-tech lab in Latin America with a strong presence in local and international media He was also recognized as one the 300 most important people in Mexico
Without a doubt this is a story that teaches us the value of an image consultant
Every story has a beginning and an ending and this was no exception After several years of working together we decided one day that it was the time to end the project Maybe forever maybe for a period of time However in our last meeting he was full of gratitude and both of us with tears in our eyes were aware of his huge transformation as the result of all those years that we worked together
The young naiumlve woman had become his ally to help him reach his goal of achieving a powerful public image
Today I am an independent consultant
LILIANA DE LUNA is the current VP Ethics and Protocol AICI Mexico City Chapter
LAUNCHED IN JANUARY 2015 THE ldquoTELLING OUR STORYrdquo CONTEST INVITED AICI MEMBERS TO SHARE A PERSONAL STORY OF HOW THEIR WORK HAS IMPACTED THEIR CLIENTSrsquo LIVES
Sponsored by the International Image Academy the winner of the contest receives free registration for the 2015 AICI Global Conference All participants receive a Certificate of Participation and future issues of AICI GLOBAL
will feature the best of the powerful stories submitted
THE STORY OF THE MAN WHO DID NOT BELIEVE IN WOMEN BY LILIANA DE LUNA
THE WINNING ENTRY TELLING OUR STORY
10 | July 2015 magazine
La historia empezoacute en el antildeo 2005 cuando un hombre de 64 antildeos me llamoacute para trabajar con un plan de expansioacuten de su propia empresa a
la que habiacutea dedicado maacutes de 30 antildeos y que deseaba fuera conocida en el mercado mexicano Un hombre de cabeza blanca tez clara cuerpo delgado y ligeramente jorobado Su formacioacuten como ingeniero lo haciacutea una persona relajada pero iracunda cuando alguien se oponiacutea a sus ideas
Educado por la vieja escuela pensaba de forma decidida que las mujeres debiacutean ganar menos y no aspirar a un puesto mayor al de gerente Lo curioso era que para iniciar su vida puacuteblica habiacutea decidido contratar a una mujer de tan soacutelo 24 antildeos de edad que ante sus ojos era inexperta e inocente sin conocimientos suficientes para poder apoyarlo en una tarea tan dirigida
Los meses pasaron y entre gritos desesperacioacuten y muchas ganas de dar a conocer su esfuerzo profesional ante los ojos de las autoridades y de la competencia se desarrollaron sesiones de entrenamiento para hablar en puacuteblico estructuracioacuten de discursos persuasivos imagen personal relaciones puacuteblicas manejo de crisis personal y corporativa Un antildeo despueacutes de un gran esfuerzo fue nominado a presidir una de las asociaciones maacutes importantes que agrupaban a los socios mexicanos de la industria 9 meses adelante fue elegido presidente de la caacutemara de toda la industria incluyendo nacionales y extranjeros
7 antildeos adelante atravesando algunas vicisitudes se convirtioacute en el laboratorio biotecnoloacutegico maacutes importante de Ameacuterica Latina y con mayor presencia en medios nacionales e internacionales destacando la imagen de su Presidente como uno de los 300 personajes maacutes influyentes de Meacutexico Sin duda una historia que ensentildea el valor de tener un consultor en imagen de forma adjunta
Toda historia tiene un inicio y un final y eacutesta no fue la excepcioacuten Luego de varios antildeos de trabajo arduo un diacutea decidimos que era tiempo de dar teacutermino a la rutina de forma temporal o permanente auacuten no lo seacute Sin embargo en una conversacioacuten llena de agradecimiento y con laacutegrimas en los ojos ambos reconocimos la gran transformacioacuten que nos trajeron estos antildeos de convivencia y de reto continuo La mujer ingenua e inexperta se habiacutea convertido en su aliada para llegar al objetivo de tener una imagen puacuteblica reconocida
Hoy soy consultora independiente
LILIANA DE LUNA se desempentildea como VP Eacutetica y Protocolo AICI Mexico City Chapter
LA HISTORIA DEL HOMBRE QUE NO CREIacuteA EN LAS MUJERES POR LILIANA DE LUNA
The Association of Image Consultants International | 11
ldquoTELLING OUR STORYrdquo PARTICIPANTSMANY THANKS TO EVERY CONTESTANT FOR SHARING YOUR TRANSFORMATIVE STORY
沁云
Raquel Aragon
Diane Ballos
Catherine Bell AICI CIP
Beth Boreacutes
Wendy Buchanan
Jessica Cascante Saborio
Liliana de Luna
Rosario Galindo AICI CIP
Jainee Gandhi
Kayoko Ikuko Kozu AICI CIP
Carmina Iturriaga
Olen Juarez-Lim AICI FLC
Dr Joyce Knudsen AICI CIM
Katherine Lazaruk AICI FLC
Debra Lindquist AICI CIP
Ann Lindsay AICI FLC
Dina H Loomis AICI FLC
Kelly Machbitz AICI CIP
Daphne Magna AICI FLC
Neha Malhotra
Ale Marroquin AICI FLC
Carla Mathis AICI CIM
Colette Michelle AICI CIP
Emeritus
Atsuko Mikami AICI FLC
Ernest Moore
Beatriz Ocanto
Hitomi Ohmori AICI CIM
Cindy Ann Peterson AICI FLC
Marian Rothschild AICI FLC
Lorena Saca AICI FLC
Vanessa Simonetti
Jane Smith
Elaine Stoltz AICI CIM
Carolina D Tan
Cherrise Tan
Nadia Valdivieso Rolleri
Alheli Valerio
Ana Vasquez
Nelly Villarroel AICI FLC
Ginny Villegas
Peggy Rose Webster
Jacqueline Whitmore
Thea Wood AICI FLC
Saeko Yamazaki AICI FLC
Ferial Youakim AICI CIP
Yiran Zhenhua Xu AICI FLC
12 | July 2015 magazine
Meet Diane Craigin PersonAICI 2015 Global Conference Washington DC Aug 27 ndash 30 2015
Our Next Executive Presence Certifi cation Training Program Toronto Canada Sept 21 ndash 25 2015Contact Michelle for details michellecorporateclassinccom1-416-967-1221 Ext 107 To learn more click here
Become a Certifi ed Executive Presence System CoachHello Irsquom Diane CraigYes I listened to your many requests fora fast track to my Executive Presence Certifi cation Training Program
Enhance your career and your personal brand
Attract new clients grow your business Become more relevant to corporate clients Broaden your income base
Call me directly 14169671221 Ext 101Email me dcraigcorporateclassinccomVisit us at corporateclassinccom
Diane CraigPresident and Founder Corporate Class Inc
1863 - THE EMANCIPATION PROCLAMATION
On January 1 1863 President Abraham Lincoln officially issued the Emancipation Proclamation one of the most important documents in American governance
While popular opinion in the North heralded Lincoln as the ldquosavior of the Unionrdquo President Lincoln actually considered the Emancipation Proclamation to be his most important legacy ldquoI
never in my life felt more certain that I was doing right than I do in signing this paperrdquo he declared ldquoIf my name ever goes into history it will be for this act and my whole soul is in itrdquo (source The Civil War Trust)
The Emancipation Proclamation paved the way to the end of slavery but it only applied to the states in rebellion It wasnrsquot until the passage of the 13th Amendment to the US Constitution on December 6 1865 that slavery was abolished throughout the United States
1963 - DR MARTIN LUTHER KING JR DELIVERS HIS ldquoI HAVE A DREAMrdquo SPEECH
On August 28 1963 250000 people gathered in Washington DC to ldquoMarch for Jobs and Freedomrdquo Better known today as the March on Washington the famous protest took place on the 100th anniversary of Lincolnrsquos Emancipation Proclamation Though there were
FEATURE FROM THE EMANCIPATION PROCLAMATION TO TODAY150 YEARS OF STRUGGLE FOR EQUAL RIGHTS
14 | July 2015 magazine
many prominent speakers that day the march will always be synonymous with Dr Martin Luther Kingrsquos ldquoI Have a Dreamrdquo speech (Watch the last five minutes of that speech here)
TWO SPECIAL EXHIBITS IN WASHINGTON DC DOCUMENT THESE WATERSHED MOMENTS AND THEIR AFTERMATH IN AMERICAN HISTORY
2015 marks the 150th anniversary of the assassination of President Lincoln One of the most intimate portrayals of President Lincolnrsquos death can be experienced in an all-new Newseum exhibition entitled President Lincoln is Dead running through January 2016 In honor of the 150th anniversary of the assassination of President Abraham Lincoln the Newseum presents a series of New York Herald special editions dated April 15 1865 All seven editions will be displayed together starting with the 2 am edition that featured the first Associated Press announcement that Lincoln had been shot Learn the chronology of this tragic event in a way impossible until now with this one-of-a-kind exhibit
2015 is also the 50th anniversary of the Voting Rights Act It was a hundred-year journey from the 13th
Amendment to the Voting Rights Act and the struggle for equal rights continues to this day
The Newseum exhibit 1965 Civil Rights at 50 explores the dramatic civil rights events of 1965 from the historic march from Selma to Montgomery (Alabama) to the signing of the Voting Rights Act by President Lyndon B Johnson The fight for voting rights peaked in a violent clash between peaceful protesters and police that came to be known as ldquoBloody Sundayrdquo after state troopers and deputies armed with clubs and whips beat and trampled protesters as they attempted to cross Selmarsquos Edmund Pettus Bridge
PHOTO CREDITS Public Domain (Library of Congress US National Archives USIA)
Resources compiled by Susan Hesselgrave AICI FLC
ldquoNo no we are not satisfied and we will not be satisfied until lsquojustice rolls down like waters and righteousness like a mighty streamrsquordquo
ndash DR MARTIN LUTHER KING JR AUGUST 28 1963
THE NEWSEUM IS RATED AMONG THE TOP 5 MUSEUMS TO SEE IN WASHINGTON DC
Address 555 Pennsylvania Avenue NW
Getting there The Newseum is located between the White House and the US Capitol and adjacent to the Smithsonian museums on the National Mall The closest Metro station is Archives
Hours 9 am to 5 pm daily
Admission $2295 for adults (19 to 64)
Ma
ria
Bry
kN
ewse
um
The Association of Image Consultants International | 15
AICIrsquos Global Conference is something I look forward to for many reasons Not only do I get to participate in rich educational experiences
that help me grow my image business I also have the opportunity of meeting many amazing people who not only work in the image industry and related fields but also shape their clientsrsquo buying decisions as well as those of the public at large
London Ontario is a mid-sized Canadian city about two and a half hours away from Toronto With a population of 475000 London is no small town so itrsquos certainly too big for everyone to know your name hellip unless you have the mission and the moxie of Sue Jacobs
ldquoIrsquoll be out somewhere shopping or whatever and somebody will come up to me and say lsquoHi Suersquo Irsquoll be drawing a blank until they say lsquoI just saw your show again the other night Itrsquos still runningrsquo That show was so much work but it really tied me into the community Over the course of the series we incorporated eighteen different London businesses in the show People know me nowrdquo
Sue Around The City a series of six half-hour ldquomakeoverrdquo segments that Jacobs produced in 2012 for Rogers TVtrade (one of the two local television stations in London) didnrsquot materialize out of thin air though Jacobs was already putting herself out there mounting successful fundraising events for local charities
ldquoI had already done seven different live fashion events for local organizations like Make-A-Wish with my lsquoSue in the Cityrsquo concept The station producer [from Rogers TVtrade] approached me directly about creating the show because we had worked together on one of these local charity eventsrdquo
FEATURE
MEMBER SPOTLIGHT
SUE JACOBS BY THEA WOOD AICI FLC
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16 | July 2015 magazine
Jacobs credits much of her community visibility to her commitment to be a champion for smaller charities that are ldquounder the radarrdquo of the publicrsquos awareness She believes it is her mission to serve others in this way using her talents as an image consultant to amplify the impact of organizations like My Sistersrsquo Place
ldquoIf you can showcase what you can do and marry that with what you believe in itrsquos totally genuine and people feel like they really know you And people know I deliver Anything that has to do with children or empowering women Irsquom inrdquo
ldquoVolunteering or making a commitment to causes that are true to your heart that you are passionate
about is key Not to say that it isnrsquot a lot of work It is But the benefits are huge It helps others see their value and the impact they can have by taking part It changes lives And it feeds your soulrdquo
Jacobs just wrapped up hosting the third annual Handbags for Hospice on June 10 a signature fundraiser for St Josephrsquos Hospice that she helped develop from its beginning in 2013 ldquoIrsquom exhaustedrdquo she admits ldquoBut itrsquos worth itrdquo
Speaking in front of an audience can be daunting for many but it is something that Jacobs was comfortable with well before launching her image career Her prior career was in education with specialties in special needs and librarianship That coupled with an extensive
background in psychology led her to a variety of teaching and leadership opportunities
It was as a teacher in fact that it really hit home for her how large an impact image has on credibility and effectiveness
ldquoIf you can showcase what you can do and marry that with what you believe in itrsquos totally genuine and people feel like they really know yourdquo
Ima
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The Association of Image Consultants International | 17
ldquoIrsquove always been amazed at Suersquos tireless commitment and passion to help people
not only in her community but also globally Soon after starting her business she began to organize fundraisers not as a strategy to move her into the public eye but to truly make a difference We discussed how she would stage the event who she would involve no detail was overlooked When it was show time Suersquos magnetic personality sense of humour and enthusiasm always touched the audience in a deep way resulting in the growth of her business over time ldquo
mdash CATHERINE BELL AICI CIP
ldquoI just knew we [teachers] could be doing better I always made a point of dressing professionally put together every day And it mattered I remember it was my 4th grade class I got to school one day towards the end of the year and before they go into the classroom all the kids line up in two lines boys here girls there And that day the boys are all excited saying lsquoMrs Jacobs Mrs Jacobs Look at the girlsrsquordquo
She laughs ldquoJust like boys wanting to spoil the surpriserdquo
ldquoSo I look over at the line of girls and every single one of them was carrying a little purse and had some jewelry on and a pretty outfit Theyrsquod planned it all out And I thought lsquoWow they really do noticersquo Teachers are such important role models in every wayrdquo
The school administration thought so too ldquoOne year the principal called me aside and she said lsquoThe parents cannot identify the younger teachers from the students and Irsquom sick of it Can you helprsquordquo
Thus began her unofficial career as an image consultant But it was after a perspective-altering trip to Japan that she decided to make it official
ldquoI was so impressed with the Japanese women How meticulous they were in their appearance Returning from visiting my daughter in Japan that first step onto North American soil convinced me that women here were short-changing themselves in how they presented themselves They could and needed to do better I knew I could help and I wanted to A year later with encouragement from my teacher administration friends and family I had moved on and started my own business It was a perfect fitrdquo
Jacobsrsquo community volunteer efforts have opened other business doors as well Following one of her early fashion fundraisers she was approached by an administrator in the Continuing Studies program at the University of Western Ontario who had been in the audience asking her about the possibility of designing and teaching a course on image and wardrobe for their program
It was a natural for Jacobs
ldquoI love teaching I put together an eight-week course learning modules for each week Module 1 was on your professional presence I told them lsquoDo not dress down How yoursquore showing up is how yoursquore
18 | July 2015 magazine
ldquoI was really impressed with the community service Sue was providing and I saw all the
work she was putting into it When I questioned her about how her efforts were funneling back to her business I was so surprised at her answer it wasnrsquot So we rolled up our sleeves and I helped her tweak her message so the audience was clear that she was inviting them to be her new clients She was nervous but followed through and what a difference Itrsquos great to do good work in the community but when yoursquore growing a new business itrsquos important to be able to parlay that exposure into a wider client base Sue has become an absolute expert at creating that flow Itrsquos a win-winrdquo
mdash BRENDA KINSEL AICI CIP
perceivedrsquo I saw the students in the course change from week to week Theyrsquod be sitting taller prouder They became more visiblerdquo
Jacobs taught the course for three terms and then became so busy in her practice that she had to give it up ldquoThey donrsquot pay you much but it gives you huge credibility Of course you donrsquot promote your business in the class ndash thatrsquos a no-no But out of the approximately 20 students in each term probably 60 percent of them either became clients or referred clients to me down the roadrdquo
Later Jacobs connected with Brescia University College an all-female college within the University of Western Ontario Jacobs knew how to get her foot in the door to build a lasting relationship
ldquoI initially participated in an evening called Female Entrepreneur Showcase where I met and connected with many students That led to my being asked to be on a panel of experts helping graduates ready themselves for interviews and transitioning from being a student to the real worldrdquo
That led to the Director of Alumnae Services asking her to collaborate on a Dress for Success program aimed at third-year and graduating students The success of the program has led to it becoming an annual event She could not be more thrilled
ldquoI have made many new friends in the students I get such a kick out of them sending me Facebook messages from all over the world Warms my heart Our work as image professionals is far reachingrdquo
She didnrsquot do all this on her own Role models were important to Jacobs both in life and business
ldquoI have had two role models who taught me how to be successful in business my father and my husband It is all about selling you not your product People buy you Finding out what that means personally takes time In my opinion before your business can grow the way you want it to grow you must know who you are and what your uniqueness is Thatrsquos the only way to attract your ideal clientrdquo
Jacobs has a well-established business now Personal Style Image and Wardrobe Consulting but she is quick to caution that it didnrsquot happen quickly It took time she says to figure out who her target market was and how to reach them
The Association of Image Consultants International | 19
ldquoI accomplished this gradually with the help of two image professionals who I hired as mentors and are now treasured friends Catherine Bell [AICI CIP] and Brenda Kinsel [AICI CIP]
ldquoAligning myself with audiences where the potential for future business was good was not only prudent it changed the trajectory of my business
ldquoSome of my early presentations were unpaid I chose them carefully I got in front of causes I cared about that were important to me businesses that could support and engage my services Being true to yourself is difficult especially when you want and need clients but in the end holding true to your values your ethics and standards wins outrdquo
For Sue Jacobs sticking to her sense of mission has aligned brilliantly with marketing her business
ldquoIt took some time I have moments where I stumble we all do I continue to learn and strive to be the best I can be my way on my terms I could not have dreamed of a better more fulfilling career I am proud to be in such esteemed company Image consultants People committed to being the best they can berdquo
Itrsquos hard not to agree with Jacobs
THEA WOOD AICI FLC MBA is an independent image consultant based in Austin Texas and serves as managing editor for AICI Global She is the co-author of Socially Smart and Savvy
ldquoIt is all about selling you not your product People buy you Finding out what that means personally takes time In my opinion before your business can grow the way you want it to grow you must know who you are and what your uniqueness isrdquo
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Photos by Image Design ndash Photographic Art by Craig and Amanda
20 | July 2015 magazine
Pro bono is a Latin phrase that means doing professional work without payment or at a reduced fee for the public good Why should image
professionals offer complimentary or low-cost services There are four powerful reasons to choose public service
1 PROPEL YOUR PROFESSIONAL GROWTH
Pro bono service is the perfect opportunity to develop your skills and strengthen presentations in a low-stress environment You can receive valuable feedback while trying out a new training topic or testing a service for the first time Practicing with ldquofreebiesrdquo prepares you for future high profile and profitable clients
2 OPEN NEW DOORS TO LEADERSHIP
Creating pro bono relationships gives you the chance to meet top leaders from worthy and influential organizations For example my volunteer work with HRNYrsquos University Relations committee enabled me to connect with role models across many fields such as career services training and diversity Try serving as a volunteer on a board of directors or team It is rewarding and instantly increases your credibility
3 WIDEN YOUR REACH
Online recognition is a key benefit of pro bono work Consider blogging for a nonprofit or actively supporting charitable initiatives to make an impact while expanding your visibility This fall Image Impact International is launching Mentoring Leaders 4 Impact with the widely established college student-run nonprofit wwwaiesecorg In online profiles we will showcase our volunteers for their fantastic support of student leaders
4 ENHANCE YOUR APPEAL TO CUSTOMERS
Giving your time and talents to a cause makes good business sense According to Kim Gordon in Entrepreneurcom ldquoCustomers who visit your website and see your advertising want to know that you share their desire to make the world a better place by supporting an important cause If your business or brand doesnrsquot stand for a cause consumers may turn to your competitorsrdquo Authentic pro bono choices can make you stand out from the competition and help you to attract clients
REASONABLE LIMITS
Should you always say yes to pro bono requests When should you say no It is important to set limits Image professionals deserve to be fairly compensated for their expertise One approach is to establish monthly or quarterly parameters for pro bono work This gives you flexibility and a gracious way to politely say no if you have reached your quota
Pro bono work is a powerful way to increase professional skills meet influential leaders expand online visibility and attract clients when you balance requests within reasonable limits
Pamela Judd AICI CIP is the President of Image Impact International a global philanthropic nonprofit community of trainers Pro bono educational activities include College 2 Career 2 Community Impact Mentoring Leaders 4 Impact Global Civility Awareness and Disability + STYLE To find out more contact juddpamelaaolcom or visit wwwimageimpactorg
THE POWER OF PRO BONOBY PAMELA JUDD AICI CIP
A PUBLIC SERVICE ANNOUNCEMENT BROUGHT TO YOU BY IMAGE IMPACT
The Association of Image Consultants International | 21
22 | July 2015 magazine
ETIQUETTE
HOW TO LOOK ACT AND SPEAK
We can all pick out the image consultants with presence They have a definite aura about them Some people have had natural capacities since childhood but the vast majority of us need to learn skills to exude presence
There are several elements of presence One is the art of being powerful purposeful and intentional The challenge is to look and act as if nothing about you is accidental or left to chance and yet you seem natural not contrived The second element is to be clear on your values Your appearance habits speaking style and actions then become congruent with what is important to you You walk the talk The third element is approachability As image consultants we want to appeal to a wide variety of people in our target market
ESTABLISH PRESENCE WITH YOUR SPEAKING STYLE
GAZE When speaking in public use steady eye contact and rest your gaze for two seconds on at least one different individual on all sides Eye contact with a friendly smile can help create a trusting relationship with the whole audience
GESTURES ldquoSpeaking with your handsrdquo is a common trait but can be a pitfall Waving your hands indiscriminately detracts from your message Practice well defined gestures If you are making a few points at one time help people follow by counting each point on your fingers
TIMBRE Voice quality can enhance your presence If you have a high-pitched voice find a lower tone in
your range as a high voice can denote uncertainty and inexperience Practice in the lower tone until it becomes natural Voice classes will also help
ENUNCIATION Clearly pronounce your words and alternate your pace Use a fast pace for enthusiasm medium for information sharing and slow pace for emphasis
BREVITY Donrsquot ramble on especially about yourself Be ultra sensitive to ldquodeer in the headlightsrdquo expressions and fidgeting Itrsquos up to you to be more interesting than the message on their smartphone
DICTION Cut out clicheacutes and exaggeration Donrsquot use scatological language or jargon Use precise language and you will sound more clear and original
Presence the art of being present is to listen to and be with people in such a way that they experience our engagement and genuine interest Image consultants with presence see the best in others The more we value the good traits in our clients rather than seeing them as a big problem the more we empower them and the more we increase their confidence with better results
Lynne Marks AICI CIM is President of London Image Institute She is co-author of The Perfect Fit How to Start an Image Consulting Business and author of Skinny Bits Wisdom for a Flourishing Image Business She has twice served as International President of AICI and has received both the AICI Award of Excellence for Education and the AICI IMMIE award (Image Makers Merit of Industry Excellence) award
EXECUTIVE PRESENCEFOR IMAGE CONSULTANTS BY LYNNE MARKS AICI CIM
PART ONE OF THIS ARTICLE APPEARED IN THE APRIL 2015 ISSUE
AICI PREFERRED PARTNER
The Association of Image Consultants International | 23
FOUR REASONS WHY NOW IS THE BEST TIME TO GET YOUR FLC CERTIFICATION
FLC Test investment cost now lower by 50From a prior investment cost of $545 the FLC test now costs $275
Return of the FLC Paper TestThe FLC Paper Test can now be run during Chapter Education Days subject to compliance to certification guidelines Moreover the FLC Test will now be offered during the AICI International Conferences once more
Introducing the technologically advanced LOP (Live Online Proctor)This is an internet-based test that allows anyone with a computer to take the test from anywhere in the world Unlike our current FLC computer-based test the LOP will allow any applicant to schedule and take the test using their computer from their home office or preferred location anywhere in the world There is no need to travel to a testing center to take the test This means convenience and valuable savings in travel expenses Moreover there is no waiting time for test results as applicants will know their test outcome right after taking the exam
Two application tracks now open for FLC CertificationThere are now two application options open to applicants Both have their pros and cons so all applicants are advised to evaluate which one works best for them
OPTION 1 Binder First Test Second
This involves submitting your FLC Binder first and upon approval by the assigned FLC Reviewer you may sit for the FLC Test
OPTION 2 Test First Binder Second
This option allows the applicant to sit for the FLC Test as a first step Upon passing the Binder may then be submitted to the assigned reviewer
24 | July 2015 magazine
CONFERENCECONFERENCE
CONFERENCE
AICI 國 際 双 年 會 提 供 了 一 個 最 好 的 自 我 提 昇 和 進 修 專 業 的 機 會 你
會 享 有 以 下 經 歷 和 收 獲
1) 與 同 行 和 資 深 人 士 砌 磋 學 習 和 互 相 觀 摩
2) 在 展 覽 中 尋 找 到 專 用 教 材 書 藉 商 品 甚 至 商 機
3) 增 廣 見 聞 開 濶 視 野 學 習 國 際 社 交 禮 儀 提 昇 自 身 國 際 型 象
形 象 設 計 專 家 左 谷 蘭
The biannual AICI Global Conference will provide you with the best opportunity for professional self-improvement and learning You will experience the following benefits
1) Observe and learn with peers and seniors memberscolleagues 2) Find suitable materials books merchandise and even business opportunities in the exhibition3) Broaden your horizons open your mind and learn international protocol and social etiquette
Most importantly enhance yourself with international perspectives
KAREN TSUO AICI CIP AICI SAN FRANCISCO BAY AREA CHAPTER
Asistir a la convencioacuten global me llenoacute de crecimiento en muchos aspectos Desde convivir y aprender de las grandes autoras de los libros con los cuales aprendiacute y me inspire para apasionarme de esta profesioacuten Como el networking que se crea el cual me ayudoacute a visualizar mis metas y trabajar en ellas Regrese a mi empresa con ganas de trabajar para mi capiacutetulo promocionando a AICI como una asociacioacuten profesional ademaacutes me lleneacute de conocimiento materiales nuevos y fuerza de compartir a mi gente lo que me transmitieron mis colegas y amigas de todo el mundo
I grew in many ways from attending the global conference I was able to learn in person from the great authors of the books I had studied and that had inspired me with passion for this profession There were great networking opportunities which helped me visualize my goals and work on them I returned to my company eager to promote AICI professional membership and work for my chapter I returned with new knowledge and materials to share with my people all that my colleagues and friends worldwide gave me
LOREN MESCHOULAM ESTILO BY LOREN AICI GUADALAJARA CHAPTER
CATAPULT YOUR CAREERAT THE AICI GLOBAL CONFERENCE REPORTED BY KAREN TSUO AICI CIP NADIA VALDIVIESO AND DEBRA LINDQUIST AICI CIP MA
26 | July 2015 magazine
The conference is the only place you can connect with the worldwide image industry However it was a very local connection forged at the conference that has proved most productive for me Bess Heitner a jewelry designer from New York City exhibited at Conference Her high quality jewelry is perfect for many of my clients Beth is extremely accessible as she lives very close to me I went all the way to conference to meet someone who lives next door
ANNIE BRUMBAUGH AICI CIP AB WARDROBE WORKS AICI NEW YORKTRI-STATE CHAPTER
Mi experiencia en las conferencias de AICI fueron increiacutebles Tuve la fortuna de conocer muchos consultores alrededor del mundo y uno de ellos fue Sarah Hathorn Al haber atendido a la conferencia me puso en contacto con ella doacutende contrateacute sus servicios como coach y mentor y esto provocoacute que mi nuevo negocio creciera en muy poco tiempo y me posicionara fuerte entre los corporativos en Meacutexico Empezamos la relacioacuten en 2012 y al diacutea de hoy formo parte de su empresa Illustra Business Coaching como Coach Asociado para Latinoameacuterica Definitivamente ir a la Conferencia te brinda oportunidades de educacioacuten y de lograr hacer negocios con otros expertos en la industria a nivel mundial
My experience attending the AICI conference was incredible I had the good fortune to meet many people from around the world and one of them was Sarah Hathorn Going to conference put me in contact with her where I hired her as a coach and mentor Thanks to her coaching my new business grew quickly We started our relationship in 2012 and now I am an associate coach for Latin America for her company Illustra Business Coaching Definitely going to Conference presents you not only with great education opportunities but also great possibilities to collaborate professionally with other experts
ALE MARROQUIacuteN AICI CIP IMAGEN Y PROTOCOLO DE NEGOCIOS AICI GUADALAJARA CHAPTER
I attended my first AICI Global Conference in May 2013 in Arizona It was such an exciting conference and I got a lot out of it I made some connections with other members and took some amazing workshops that helped me further my education in image consulting Attending the conference in 2013 helped me gain the necessary credits to earn my FLC the following year I recommend everyone attend conference to gain their own unique experience
MELISSA SUGULAS AICI FLC MELISSA SUGULAS STYLE AICI NEW YORKTRI-STATE CHAPTER
BE SURE AND CHECK OUT THE APRIL 2015 AICI GLOBAL FOR MORE STORIES ON THE UPCOMING AICI 2015 GLOBAL CONFERENCE YOU CAN FIND THE COMPLETE SCHEDULE AND REGISTRATION DETAILS AT AICI 2015 GLOBAL CONFERENCE
APRIL2015
AICI GL BALP R O F E S S I O N A L D E V E L O P M E N T I S S U E
THE 2015 AICI GLOBAL
CONFERENCE
YOUR VIP INVITATION ldquoMUST SEErdquo DC
MEMBER SPOTLIGHTJOANNE RAE
POWERFUL SATURDAY
CELEBRATING 25 YEARS
The Association of Image Consultants International | 27
13
httpcatherinescholzecom13 contactcatherinescholzecom13 802-shy‐399-shy‐271513
13
Help13 us13 Revolutionize13 the13 Way13 Curvy13 Women13 Shop13 for13 Clothes13 13 We13 design13 professional13 attire13 for13 curvy13 women13 sizes13 8-shy‐2013 13 13 Made13 in13 the13 USA13 from13 natural13 fibers13 13 We13 offer13 a13 new13 shopping13 experience13 for13 curvy13 women13 personalized13 service13 customizable13 options13 for13 each13 garment13 shopping13 in13 the13 comfort13 of13 her13 home13 or13 your13 studio13 13 We13 train13 and13 work13 with13 our13 stylists13 on13 a13 product13 platform13 that13 helps13 meet13 their13 business13 goals13 13 No13 minimums13 no13 exclusivity13 13 And13 for13 201513 no13 start-shy‐up13 costs13 13 Contact13 us13 for13 details13 13
13
13
httpcatherinescholzecom13 contactcatherinescholzecom13 802-shy‐399-shy‐271513
13
Help13 us13 Revolutionize13 the13 Way13 Curvy13 Women13 Shop13 for13 Clothes13 13 We13 design13 professional13 attire13 for13 curvy13 women13 sizes13 8-shy‐2013 13 13 Made13 in13 the13 USA13 from13 natural13 fibers13 13 We13 offer13 a13 new13 shopping13 experience13 for13 curvy13 women13 personalized13 service13 customizable13 options13 for13 each13 garment13 shopping13 in13 the13 comfort13 of13 her13 home13 or13 your13 studio13 13 We13 train13 and13 work13 with13 our13 stylists13 on13 a13 product13 platform13 that13 helps13 meet13 their13 business13 goals13 13 No13 minimums13 no13 exclusivity13 13 And13 for13 201513 no13 start-shy‐up13 costs13 13 Contact13 us13 for13 details13 13
13
ETIQUETTE
The average American woman in 2015 according to WebMD is 5rsquo4rdquo has a waist of 34-35 inches and wears a size 12-14 dress
Image consultants today have more clients in need of clothing in the 14-20+ size range And while one can spend hours debating the health impacts of this trend our job is to support our clients and to help them look and feel their absolute best Not only is this important for their emotional well-being studies have shown that healthy self-image leads to healthier life decisions We truly can impact the lives of the people we serve
When styling plus-size women there are several special considerations
STRUCTURE Flattering a curvy frame requires a combination of structured garments that support the shape of the body and good fitting lines that provide the correct amount of space for the curvy areas of the body Jackets and vests are great choices because they visually nip in the waist and provide shape
FABRICS There are two aspects of fabric to consider
Hand refers to the stiffness of the fabric Using stiffer fabrics in jackets and bottoms while using fluid fabrics for tops or dresses will provide the perfect combination giving the body shape as well as providing flow over troublesome areas such as the stomach and thighs
Fiber content Plus-size women often perspire more easily than their misses-sized sisters This can be a true challenge for the traveling professional because she
sweats while dashing to the next meeting or airplane then gets miserably cold while sitting in the air-conditioned space The best fiber choices are natural ones cotton the superfine wools silk rayon and linen Avoid polyester and acetate if possible Polyester not only increases sweating it also traps odor What about the wicking fabrics in sportswear Sorry they still increase sweating and odors
FITTING LINES Garments designed for plus-size women need to have fitting lines These can be cleverly hidden within style lines but they have to be there Princess lines are a great choice because they can visually narrow the width of the body and can be manipulated to fit the bust waist and hips Darts are also effective Ideally tops will have both horizontal and vertical (either French or waist) darts to provide good fit at the bust and across the stomach and hips Darts or princess seams in pants and skirts are a must-have to fit and flatter the derriegravere and lower back
DESIGN Was the garment designed specifically for the plus-size woman or was it merely graded up from misses sizes Designers cutting specifically for plus sizes design the garment on a plus-size model and mannequin and they assess style lines fit and proportion specifically for that body The end result is much more flattering
Catherine Scholze is the owner and designer of Catherine Scholze Designs and a Preferred Partner for the 2015 AICI Global Conference
FABULOUS AT ANY SIZESTYLING THE PLUS-SIZE WOMAN BY CATHERINE SCHOLZE
AICI PREFERRED PARTNER
The Association of Image Consultants International | 29
STYLE
SEVEN DECADES OF
AMERICAN STYLEBY SUSAN HESSELGRAVE AICI FLC
Marjorie Merriweather Post ca 1935 Photographer John Alfred Piver Courtesy Hillwood Estate Museum and Gardens
A special exhibit at the Hillwood Museum will be of particular interest to AICI members attending the AICI Global Conference this August The
museumrsquos tagline is ldquoWhere Fabulous Livesrdquo and fabulous it is indeed
Set within 25 acres of gardens and woodlands the museum that Marjorie Merriweather Post bequeathed includes the most comprehensive collection of Russian imperial art outside of Russia and a distinguished 18th-century French decorative art collection Her personal collection of commissioned Cartier jewelry was
featured in a special exhibit there last year
Ingenue to Icon will include more than 70 gowns dresses and ensembles worn by Marjorie Merriweather Post from the first part of the century to the 70s This is the first exhibition at Hillwood to present Marjorie Postrsquos full range of style Post was well known for her strong sense of personal style and appreciation of beauty and craftsmanship in all things The exhibit documents not only the evolution of American style but how fashion reflected the changing perception and definition of American women
30 | July 2015 magazine
FROM RESIDENCE TO MUSEUM
What is now the Hillwood Museum started out as Marjorie Merriweather Postrsquos residence
It was her divorce in 1955 from her third husband Joseph Davies that spurred Post to buy the Hillwood mansion Davies was demanding a fortune in return for the Washington mansion they lived in
ldquoBeing a good businesswoman she thought that price was a little high and she wanted some leveragerdquo explained her granddaughter and former museum president Ellen Charles to The Washington Post
Ellen Charles served as the board president of the museum for 25 years stepping down in 2014 She was the last Post descendant to head Hillwood taking over from her mother in 1989 Under Charlesrsquo leadership Hillwood was transformed from ldquoa very fancy house full of very fancy stuffrdquo into a world-class museum that attracts 70000 visitors a year
Her grandmotherrsquos style was overwhelming to Charles as a young woman ldquoShe was so grand and she was a perfectionist You were afraid you were going to stumble sometimesrdquo Yet it was Postrsquos perfectionism that translated into her impeccable sense of style
ldquoMarjorie Post lived an extraordinary life throughout which she played many roles from a young Edwardian bride to a high-profile business and society figure to independent grande dame She was always aware that how she presented herself particularly through her dress not only reflected her personality but also projected her role to societyrdquo
ndash KATE MARKERT HILLWOOD EXECUTIVE DIRECTOR
Post wanted to ldquojazz uprdquo her granddaughterrsquos party outfits ldquoDearie you need some jewelryrdquo she would say holding out diamonds or emeralds Ellen Charles remembered the thought of wearing the elaborate jewelry ldquowas horrifying Not the cost of it just the size of itrdquo
INGENUE TO ICON 70 Years of Fashion from the Collection of Marjorie Merriweather PostExhibit Dates June 6 to December 31 2015
Address 4155 Linnean Avenue NW Washington DC
Getting there Metro VanNessUDC Red Line (20 minute walk)
Hours Tuesday through Sunday 10 am to 5 pm Closed Mondays
Admission Suggested Donation $18
The Association of Image Consultants International | 31
A LIFE OF HIGH FASHION IN THE 20TH CENTURY
Born in 1887 Post came of age during a time of turbulence and political transformation for American women In 1900 women were not deemed ldquopersonsrdquo under the Fourteenth Amendment to the Constitution and had no separate legal standing By the end of the 20th century American women had gained the vote reproductive rights property rights and roles in the offices of government What they had not gained however was true equality in the workplace Paychecks and promotions however were never a concern for Marjorie Merriweather Post who at the time of her inheritance of the Post fortune at age 27 became the wealthiest woman in the United States
American 20th century style opens with the new feminine ideal of the ldquoGibson Girlrdquo Post epitomized this trend upswept hair and high fashion gowns on a young woman who was educated worldly and independent
When Post married Edward Bennett Close in 1905 she entered East Coast high society in earnest A wardrobe makeover was called for She called upon Parisian couturiers fine department stores and New York custom fashion houses to ensure that she was wearing the latest and most coveted styles
THE POST FORTUNE Treasure in a Cereal BoxIn 1895 CW Post Marjorie Merriweather Postrsquos father singlehandedly created the breakfast foods industry He was the inventor of the very first manufactured breakfast product Postum a patented beverage of wheat berries bran and molasses as a ldquonutritious alternativerdquo to coffee In 1989 the first commercially packaged breakfast cereal was debuted Grape-Nuts Grape-Nuts made him a millionaire And in 1904 Post invented cornflakes Initially branded with an unpopular name the cornflakes were rebranded in 1908 as Post-Toasties and sales soared The successful rebrand resulted in over $2 million net profit in just one year
Source Marjorie Merriweather Post - A Biography by Kenneth Lisbee
Left Evening Dress Callot Soeurs Paris ca 1907 Turquoise silk
moireacute turquoise cotton moireacute orangegold silk crecircpe orange
tulle turquoisegold silk cotton floss turquoisegold silk ribbon
cord beading Courtesy Hillwood Estate Museum and Gardens
Right Evening Ensemble Thurn New York City ca 1927 Red silk
crecircpe melon silk charmeuse organza lace Courtesy Hillwood
Estate Museum and Gardens
32 | July 2015 magazine
In the ldquoRoaring Twentiesrdquo hemlines rose and women were liberated from the corseted look of the turn of the century Progress and prosperity were the anthem of the times and the Art Deco influence could be seen in architecture decoration and fashion
In the 1930s now married to her third husband Joseph Davies Postrsquos style evolved to the glamour of Hollywood characterized by sensuous fabrics and close draping of the figure
Throughout the 1940s the Davies continued to entertain in grand style and Post as an ambassadorrsquos wife was called upon frequently to host diplomats Supreme Court justices and senators Her style during this period was the epitome of confident elegance Christian Diorrsquos ldquoNew Lookrdquo was extremely popular and brought Paris back to the forefront of fashion
The 1950s ushered in a return to the romance of rich detail and texture In a portrait by English portrait painter Douglas Chandor Post wore a gray silk faille evening gown attributed to African American designer Ann Lowe who was known for elaborately worked swirl-like motifs
A year later Jacqueline Bouvier popularized Ann Lowersquos fashions when she chose a wedding gown by the designer (See sidebar)
AN ICONIC DRESS AND NEAR DISASTERAnn Cole Lowe (1898ndash1981) was the first African American to become a noted fashion designer
The dress she made for Jacqueline Bouvier is one of the best-remembered bridal gowns of all time and was the catalyst for Lowersquos ascent from ldquodressmakerrdquo to sought-after fashion designer
But it almost didnrsquot happen
The dress which Lowe had designed and fashioned of silk chiffon taffeta was destroyed (after almost eight weeks of work) just ten days before the wedding due to a flooding of Lowersquos workroom Also ruined were nine of the bridesmaid dresses (only five gowns of the total order were spared)
Fortunately the supplier had enough material to make it possible to replace
the ruined gownshellipif Lowe and her staff could manage to recreate them in those remaining few days They worked day and night completing the wedding dress (cutting sewing and all) in eight days flat However Lowe ended up losing money in excess of $2000 on the project
Left Evening Dress detail Ann Lowe (attr) New York 1952 Waffle weave silk faille Courtesy Hillwood Estate Museum and Gardens
Right Toni Frissell [Public domain] via Wikimedia Commons
The Association of Image Consultants International | 33
Post was divorced from Davies in 1955 and began her residence at Hillwood Her manner of dress from this point on was classic mature and elegant Post favored New York-based Czechoslovakian designer Oldric Royce and commissioned dresses from him for the remainder of her life When she liked a certain style she would order the same design with variations The wedding dress Post commissioned for her 1958 marriage to her fourth husband Herbert May is very similar to the short day dress pictured
Through seven decades of change Marjorie Merriweather Post raised the bar for American high society seeking out designers who were at the forefront of the times and introducing fashion concepts from abroad into the sometimes stodgy East Coast upper class
SUSAN HESSELGRAVE AICI FLC is an independent image consultant based in Seattle Washington She serves as editor in chief for AICI Global and is currently writing a book exploring the intersection of values identity and personal style
Dinner dress Oldric Royce Inc New York City ca 1960 Yellow silk acetate nude silk organza green net Courtesy
Hillwood Estate Museum and Gardens
READ MOREAMERICAN EMPRESS THE LIFE AND TIMES OF MARGORIE MERRIWEATHER POST
By Nancy Rubin
34 | July 2015 magazine
FOR COMPLETE DETAILS VISIT HTTPWWWAICIORGEVENT2015GLOBALCONFERENCE
The Association of Image Consultants International | 35
BETWEEN US
AICI CITY CIRCLES THE SHORTEST DISTANCE BETWEEN TWO POINTSBY THEA WOOD AICI FLC
You may have heard about the new AICI City Circles You may now be an active member of a City Circle You may be asking ldquoWhat is a City Circlerdquo
AICI City Circles are AICIrsquos solution for either a) members who wanted to participate in AICI but didnrsquot have a regional chapter or b)
members who lived in a chapterrsquos region but were
too far away to actively participate They are city-
centric organizations that act autonomously in how
they operate their programs and requirements (if
any) The group simply needs to send a semi-annual
report to the International Board informing them of
circle activities
Rather than trying to jumpstart a regional AICI
chapter establishing an AICI City Circle would be a
first step to creating a recognized AICI presence in
your area
ldquoThere were existing groups that were not official so everyone wasnrsquot aware of them We decided that we needed a stepping stone toward a chapterrdquo said Riet de Vlieger AICI CIP and VP Chapter Relations ldquoWe now have seven City Circles Houston Dallas Spain Korea-Busan Mexico-Monterrey Columbia-Bogota and Peru-Lima Spain had their first conference in Barcelona this past Junerdquo
AICI City Circles also resolve the challenges that some regional chapters faced such as low membership numbers vast geographic expanses and struggling leadership participation
As a former Southwest Chapter board member who had to hold two offices to keep the chapter compliant
ldquoWe decided that we needed a stepping-stone toward a chapterrdquo
mdash RIET DE VLIEGER AICI CIP VP CHAPTER RELATIONS
36 | July 2015 magazine
DEADLINE JUNE 30 2015
to association requirements I personally witnessed the challenges of running a chapter whose members were spread across a vast geographical region
Chapter charity and education events resulted in poor attendance because no matter which city hosted the event many members had to drive three to six hours (or fly) to attend Many had a hard time paying for the event plus the travel expenses like gasoline airfare andor hotel rooms Add to that the introduction of online continuing education and the incentive to travel to chapter events waned
Since dissolving the Southwest Chapter Houston and Dallas have formed separate AICI City Circles All thatrsquos required is a minimum of four members and one ldquoconnectorrdquo or liaison to the International Board AICI City Circles have a presence on the AICI website by providing a link to the City Circlersquos website or Facebook page which are setup and maintained by each AICI City Circle
De Vlieger said that forming an AICI City Circle is easy to do online
gtgt Visit the AICI City Circles page gtgt Fill out the AICI City Circle
request formOnce approved AICI sends a welcome packet to the new AICI City Circle including a customized logo so that it can be published on the City Circlersquos website or Facebook page
THEA WOOD AICI FLC MBA is an independent image consultant based in Austin Texas and serves as managing editor for AICI Global She is the co-author of Socially Smart and Savvy
AICIrsquoS NEWEST CERTIFIED IMAGE MASTER
SARAH HATHORN Sarah Hathorn AICI CIM CPBS
joins the honored company of Helena Chenn AICI CIM
Marion Gellatly AICI CIM Dr Joyce Knudsen AICI CIM Emeritus Eva Koeck-Eripek AICI CIM Lynne Marks AICI CIM Carla Mathis AICI CIM Hitomi Ohmori AICI CIM Christina Ong AICI CIM Judith Rasband AICI CIM Elaine Stoltz AICI CIM and Anna Wildermuth AICI CIM
Sarah is the CEO of Illustra Consulting and Illustra Business
Coaching A Master Trainer at the London Image Institute and former senior executive for Macyrsquos Sarah has 30 years of experience imparting executive presence ABC skills to advance leaders
Attendees at the AICI Global Conference in August will have the opportunity to learn from her directly as she will be leading an intensive and interactive session ldquoIncrease Corporate Clients to Totally Supercharge Your Businessrdquo She will share the secrets of her
consultancyrsquos rapid ascent and ongoing success She will also reveal the exact same marketing steps systems and up-leveling strategies she uses to get her foot in the Fortune 500 door and then form scalable dynamic long-term relationships This session was designed specifically for those AICI members desiring to break into the corporate market for bigger revenues and greater career acceleration
Congratulations Sarah on your achievement
CERTIFICATION NEWSAICI MALAYSIA CHAPTER HOSTS PAPER FLC EXAMBY DELBY BRAGAIS AICI CIP CPC
I write this as I wait at the Kuala Lumpur Airport for my flight back to the Philippines
having spent the past four days in Malaysia In my capacity as AICI VP Certification it has been a very gratifying trip
I am happy to report that the AICI Malaysia Chapter has successfully hosted the pilot FLC Paper Test with an astounding 26 participants taking the exam from several different countries in Asia (The
minimum headcount required for a chapter to mount an FLC Exam is only 15)
This is the first time in AICI history where an AICI FLC Exam was conducted simultaneously in two languages English and Chinese This is the first time a Chinese version of the FLC paper test has been available as it was developed just this year
2015 has been a banner year for AICI FLC certification kicking off
with AICI Mexico City Chapter successfully hosting FLC testing for an entire group using the Live Online Proctor (LOP) with 15 participants taking the exam
Additionally AICI Washington DC Chapter and AICI Malaysia Chapter held their own unique ldquoFLC Bootcampsrdquo to help those interested in obtaining their FLC certification
DELBY BRAGAIS AICI CIP CPC is the outgoing VP Certification on the AICI International Board
BETWEEN US
38 | July 2015 magazine
UPCOMING EVENTS
LISTFUL THINKING USING LISTS TO BE MORE PRODUCTIVE HIGHLY SUCCESSFUL AND LESS STRESSED Paula Rizzo The List Producer and author of Listful Thinking
July 15 2015 800pm EST mdash NEW YORK
It seems simple but using lists can have huge returns if you do it right What do Sir Richard Branson Martha Stewart Sheryl Sandberg Ellen DeGeneres and Madonna have in common Each is a list maker and history shows us that change creators make their to-do lists and check them often In this one-hour teleclass you will learn how to
bull Save timebull Be more organizedbull Become more productive
For more information visit Listful Thinking Using Lists to be More Productive Highly Successful and Less Stressed
IMAGEN CORPORATIVA Y MARCA PERSONAL EN EL SECTOR BANCARIO-FINANCIERO Kalena de Velado kalenadeveladowordpresscom
14 de Agosto 2015 1200pm CDT mdash MEXICOndashGUADALAJARA
La clase esta orientada a propocinar un conocimiento general sobre la importancia de alinear la marca persona la imagen corporatival y el estilo profesionai de acuerdo a la experiencia vivida como asesora de imagen en el sector empresarial
Lo que aprenderaacutebull Reflexionar sobre las oportunidades en el sector empresarialbull Compartir experiencias a lo largo de 20 antildeos en el sector financiero bancariobull Conversar sobre las perspectivas en un entorno globalbull Conocer otras experiencias similares en otros paises y regions
For more information visit Imagen corporativa y marca personal en el sector bancario-financiero
AICI 2015 GLOBAL CONFERENCE August 27ndash30 2015 mdash WASHINGTON DC Renaissance Arlington Capital View Hotel
For complete conference details and to register visit AICI Global Conference
AICI WEBINARS FOR CEUrsquoS
BETWEEN US
bull Save moneybull Reduce stress
The Association of Image Consultants International | 39
ADVERTISE YOUR PRODUCTS amp SERVICES IN AICI GLOBAL MAGAZINE
REACH THOUSANDS OF AICI MEMBERS AND OTHER INDUSTRY PROFESSIONALS WORLDWIDE AND BOOST YOUR EARNING POTENTIAL
OUR READERS ARE LOOKING FORColor Systems
Body Styling TrainingIndustry-Related Books amp Magazines
Multi-level and Network Marketing OpportunitiesBusiness Tools
Continuing Education Units for AICI certificationHealth and Beauty Products
Professional Development Workshops amp WebinarsHotel amp Travel Services
Website Design and SupportCareer Coaches
Sales ToolsClothing amp Accessories
CONTACT IMOGEN LAMPORT AT IMOGENAOPICOMAU FOR CURRENT AD RATES AND DEADLINES
NEXT ISSUE OCTOBER 2015
APRIL2015
AICI GL BALP R O F E S S I O N A L D E V E L O P M E N T I S S U E
THE 2015 AICI GLOBAL
CONFERENCE
YOUR VIP INVITATION ldquoMUST SEErdquo DC
MEMBER SPOTLIGHTJOANNE RAE
POWERFUL SATURDAY
CELEBRATING 25 YEARS
JANUARY2015
AICI GL BALC O N N E C T I O N S I S S U E
MANAGINGCOMMUNICATIONS
FOR MAXIMUM
RESULTS
A RUNWAY STAR
RISES MEMBER SPOTLIGHT KEIKO NAGAO
USING THE POWER OF
AICI CERTIFICATION
PUBLICATION CREDITS
Issue 11EDITOR IN CHIEFSusan Hesselgrave AICI FLC
MANAGING EDITORThea Wood AICI FLC
VP COMMUNICATIONSCoca Sevilla AICI CIP
VP BUSINESS DEVELOPMENTImogen Lamport AIC CIP
FEATURED CONTRIBUTORSDelby Bragais AICI CIPPamela Judd AICI CIPLiliana de LunaSusan Hesselgrave AICI FLCDebra Lindquist MA AICI CIPLynne Marks AICI CIMCatherine ScholzeJane Seaman AICI CIPKaren Tsuo AICI CIPNadia ValdiviesoThea Wood AICI FLC
PROOFREADERSBernie Burson AICI FLC Beth Yvette Strange AICI CIP
LAYOUTLimb Design
AICI GLOBAL is produced quarterly by Association of Image Consultants International a nonprofit dedicated to advancing the level of professionalism and enhancing the recognition of image consultants AICI GLOBAL promotes AICIrsquos ideas activities interests and goals to its members Responsibility is not assumed for the opinions of writers or other articles AICI GLOBAL does not endorse or guarantee the products and services it advertises
2015copy Association of Image Consultants International All rights reserved
No part of this online publication may be duplicated or reproduced without permission from the publisher While every effort is made to ensure accuracy of information included in the magazine at the time of publication the publisher shall not be liable for damages arising from errors or omissions
FOLLOW USon twitter
LIKE USon facebook
4 | July 2015 magazine
PG07FEATUREPresidentrsquos Letter 7
AICI Reaches Out to the Future 8
Telling Our Story 10
From the Emancipation Proclamation to Today
150 Years of Struggle for Equal Rights 14
Member Spotlight Sue Jacobs 16
The Power of Pro Bono 21
PG23COMMUNICATIONSExecutive Presence 23
PG25CONFERENCEGlobal Conference Speakers 25
Catapult Your Career at Conference 26
PG29STYLEFabulous at Any Size 29
Seven Decades of American Style 30
PG36BETWEEN USAICI City Circles The Shortest Distance
Between Two Points 36
AICIrsquos Newest Certified Image Master
Sarah Hathorn 38
Certification News AICI Malaysia Chapter Hosts
Paper FLC Exam 38
Upcoming Events 39
Inside This Issue
The Association of Image Consultants International | 5
wwwaiciorgAuthentic_Beauty
aiciglobalgmailcom
The official definition of a mission statement is ldquoa formal summary of the aims and values of a company organization or individualrdquo The mission of the twelve incredible women who started AICI in
1990 was to ldquobe first and bestrdquo The mission of Liliana de Luna who wrote the winning entry in our Telling Your Story campaign was to overcome perceived andor real prejudice around age and gender AICIrsquos mission is to establish and promote the highest professional standards for image consultants in appearance behavior and communication
As the words came for this first paragraph and I re-read them my heart soared Sometimes words can seem so simple yet there is a quiet but enormous power within them Our founders in 1990 said we were to be the first and become the best and we are Liliana like many of us had to overcome prejudice about our role and our gender and we did AICI set out to establish and promote the highest standards in our industry With 12 AICI Certified Image Masters 91 AICI Certified Image Professionals and 145 AICI First Level Certified (and in 20142015 we have had the highest number of FLC applications on record) we have achieved being the first best and highest qualified image professionals in the world
Itrsquos an incredible achievement and I am so proud to say I am part of this extraordinary AICI family But we didnrsquot get here because of an ldquoIrdquo or a
ldquomerdquo We got here thanks to a ldquowerdquo thousands upon thousands of dedicated volunteer hours from our pioneer founders all our past international presidents international board members chapter presidents chapter board members committee members and other volunteers We are where we are today thanks to you all
If our founders had not come together our journey would never have begun If we had not continued to come together in chapter and conference events our journey would have ended I am an independent image consultant but I am not an island I thrive on the energy of my fellow image professionals I soar to success on the education and knowledge they pass on I expand my circle
of influence with every fellow AICI member I connect with and my credibility grows with every AICI success
Mother Teresa wrote ldquoI can do things you cannot you can do things I cannot together we can do great thingsrdquo Together we have already achieved great things but there is so much more we can do if we continue to come together I am deeply honored that I will stand side by side with our original founders many of our past presidents the past and present International Board my AICI colleagues and friends and our Ewald management team to celebrate 25 years of achievement at the 2015 AICI Global Conference Will you stand with us
I hope to see you there because we have much to celebrate
ONWARDS AND UPWARDSJANE
LETTER FROM THE PRESIDENT
ldquoI CAN DO THINGS YOU CANNOT YOU CAN DO THINGS I CANNOT TOGETHER WE CAN DO GREAT THINGSrdquo ndashMOTHER TERESA
The Association of Image Consultants International | 7
The AICI 2015 Global Conference will feature a once-in-a-lifetime opportunity
to learn all day long from a unique gathering of the pillars of our industry the Certified Image Masters (CIM) and Founders of AICI
AICIrsquos mission is to set and promote the highest professional standards for image consultants in appearance behavior and communication Over the past twenty-five years that mission has brought us from the Founders twelve incredible women who started AICI to an association of over one thousand members in over thirty-two countries
Until recently our growth dynamism and the influence of our membership on implementing professional standards within the image profession seemed to be an insiderrsquos secret only truly recognized and understood by AICI members But in 2014 we were to learn that the word was out
AICIrsquos reputation as the leader in development and international certification of image professionals is now being recognized outside of our organization This is thanks to a quarter century of our membersrsquo quiet steadfast dedication and untold volunteer hours
Over the past twelve months a number of universities in Mexico who offer image consulting as
a university degree have shown
interest in having access to AICIrsquos
training and accreditation
In March 2015 I embarked with
a team of colleagues from AICI
Mexico City Chapter -- Coca Sevilla
AICI FLC Hildeberto Martinez AICI
FLC Victor Vazquez and Manolo
Trujillo -- on an expedition across
Mexico Our goal was to learn more
about these exemplary universities
in the cities of Pueblo Mexico City
Toluca Guadalajara and Monterrey
At each of these institutions we
had the opportunity to meet with
administrators stakeholders and
faculty All of them were extremely
enthusiastic about the prospect of
being a part of AICI Collectively
they felt that having the ability
to offer their students access to
AICI tele-classes webinars FLC
certification local chapter events
conferences and AICI global
networking would enhance their
overall curriculum
FEATURE
AICI REACHES OUT TO THE FUTURE THE UNIVERSITY TOURBY JANE SEAMAN AICI CIP
8 | July 2015 magazine
As well as meeting with university administrators and faculty we also met with many of their students They too were excited at the prospect of having access to AICI The majority showed extreme interest in having an opportunity to undertake their FLC certification prior to graduation
At the end our tour the members of the project team were unanimous in their conclusion We felt we needed to develop a new category of AICI membership that would capture the essence of what this project was aiming to accomplish
Our goal is to make available to students within the image industry and fellow image professionals AICIrsquos education and FLC certification programs which have become recognized as the ultimate
image qualifications globally The project team felt the category ldquoAICI Academic Membershiprdquo encompassed all we were trying to achieve
In April 2015 the AICI Membership voted to accept this new category and we are now under negotiations with the universities to make this category a reality
What struck me most about all the incredible people I met and had the honor of spending time with is that this is our future the universities in Mexico are cultivating our future image professionals They are bright witty and enthusiastic They truly represent the essence of AICIrsquos three pillars of image appearance behavior and communication They are the future of the image profession and AICI would be
honored to play a role in preparing them to ensure the highest standards within our industry are cultivated and upheld for yet another twenty-five years
Jane Seaman AICI CIP is the current AICI International President Her image consulting practice Imagine Image is based in Houston Texas She also is co-founder of The International Image Academy offering professional image consultant training programs
Jane Seaman AICI CIP is the current AICI International President Her image consulting practice Imagine Image is based in Houston Texas She also is co-founder of The International Image Academy offering professional image consultant training programs
The Association of Image Consultants International | 9
FEATURE
This story started in 2005 when a 64-year-old man called me to work on an expansion plan for his own business He had worked on it for 30 years
and wanted to conduct business in Mexico A white-
haired skinny man with a little hunch to his shoulders
his thinking was linear and direct and he was
sometimes quick-tempered perhaps due to his career
as an engineer
An old-fashioned man he thought that women should
earn less than men and their professional potential was
at most as a middle manager Strangely enough for this
project he had decided to hire a 24-year-old woman
naiumlve and without that much experience to help him
on such an important project
Months went by and with some shouting stress and
a lot of stamina I conducted sessions to train him
in public speaking personal and corporate crisis
management speech writing personal image and
public relations A year later after a great effort he
was the candidate to chair one of the most important
associations of the industry Nine months after that he
was president of the main industry chamber which
gathered national and foreign associations
Seven years passed and with some problems along the way his company became the most important bio-tech lab in Latin America with a strong presence in local and international media He was also recognized as one the 300 most important people in Mexico
Without a doubt this is a story that teaches us the value of an image consultant
Every story has a beginning and an ending and this was no exception After several years of working together we decided one day that it was the time to end the project Maybe forever maybe for a period of time However in our last meeting he was full of gratitude and both of us with tears in our eyes were aware of his huge transformation as the result of all those years that we worked together
The young naiumlve woman had become his ally to help him reach his goal of achieving a powerful public image
Today I am an independent consultant
LILIANA DE LUNA is the current VP Ethics and Protocol AICI Mexico City Chapter
LAUNCHED IN JANUARY 2015 THE ldquoTELLING OUR STORYrdquo CONTEST INVITED AICI MEMBERS TO SHARE A PERSONAL STORY OF HOW THEIR WORK HAS IMPACTED THEIR CLIENTSrsquo LIVES
Sponsored by the International Image Academy the winner of the contest receives free registration for the 2015 AICI Global Conference All participants receive a Certificate of Participation and future issues of AICI GLOBAL
will feature the best of the powerful stories submitted
THE STORY OF THE MAN WHO DID NOT BELIEVE IN WOMEN BY LILIANA DE LUNA
THE WINNING ENTRY TELLING OUR STORY
10 | July 2015 magazine
La historia empezoacute en el antildeo 2005 cuando un hombre de 64 antildeos me llamoacute para trabajar con un plan de expansioacuten de su propia empresa a
la que habiacutea dedicado maacutes de 30 antildeos y que deseaba fuera conocida en el mercado mexicano Un hombre de cabeza blanca tez clara cuerpo delgado y ligeramente jorobado Su formacioacuten como ingeniero lo haciacutea una persona relajada pero iracunda cuando alguien se oponiacutea a sus ideas
Educado por la vieja escuela pensaba de forma decidida que las mujeres debiacutean ganar menos y no aspirar a un puesto mayor al de gerente Lo curioso era que para iniciar su vida puacuteblica habiacutea decidido contratar a una mujer de tan soacutelo 24 antildeos de edad que ante sus ojos era inexperta e inocente sin conocimientos suficientes para poder apoyarlo en una tarea tan dirigida
Los meses pasaron y entre gritos desesperacioacuten y muchas ganas de dar a conocer su esfuerzo profesional ante los ojos de las autoridades y de la competencia se desarrollaron sesiones de entrenamiento para hablar en puacuteblico estructuracioacuten de discursos persuasivos imagen personal relaciones puacuteblicas manejo de crisis personal y corporativa Un antildeo despueacutes de un gran esfuerzo fue nominado a presidir una de las asociaciones maacutes importantes que agrupaban a los socios mexicanos de la industria 9 meses adelante fue elegido presidente de la caacutemara de toda la industria incluyendo nacionales y extranjeros
7 antildeos adelante atravesando algunas vicisitudes se convirtioacute en el laboratorio biotecnoloacutegico maacutes importante de Ameacuterica Latina y con mayor presencia en medios nacionales e internacionales destacando la imagen de su Presidente como uno de los 300 personajes maacutes influyentes de Meacutexico Sin duda una historia que ensentildea el valor de tener un consultor en imagen de forma adjunta
Toda historia tiene un inicio y un final y eacutesta no fue la excepcioacuten Luego de varios antildeos de trabajo arduo un diacutea decidimos que era tiempo de dar teacutermino a la rutina de forma temporal o permanente auacuten no lo seacute Sin embargo en una conversacioacuten llena de agradecimiento y con laacutegrimas en los ojos ambos reconocimos la gran transformacioacuten que nos trajeron estos antildeos de convivencia y de reto continuo La mujer ingenua e inexperta se habiacutea convertido en su aliada para llegar al objetivo de tener una imagen puacuteblica reconocida
Hoy soy consultora independiente
LILIANA DE LUNA se desempentildea como VP Eacutetica y Protocolo AICI Mexico City Chapter
LA HISTORIA DEL HOMBRE QUE NO CREIacuteA EN LAS MUJERES POR LILIANA DE LUNA
The Association of Image Consultants International | 11
ldquoTELLING OUR STORYrdquo PARTICIPANTSMANY THANKS TO EVERY CONTESTANT FOR SHARING YOUR TRANSFORMATIVE STORY
沁云
Raquel Aragon
Diane Ballos
Catherine Bell AICI CIP
Beth Boreacutes
Wendy Buchanan
Jessica Cascante Saborio
Liliana de Luna
Rosario Galindo AICI CIP
Jainee Gandhi
Kayoko Ikuko Kozu AICI CIP
Carmina Iturriaga
Olen Juarez-Lim AICI FLC
Dr Joyce Knudsen AICI CIM
Katherine Lazaruk AICI FLC
Debra Lindquist AICI CIP
Ann Lindsay AICI FLC
Dina H Loomis AICI FLC
Kelly Machbitz AICI CIP
Daphne Magna AICI FLC
Neha Malhotra
Ale Marroquin AICI FLC
Carla Mathis AICI CIM
Colette Michelle AICI CIP
Emeritus
Atsuko Mikami AICI FLC
Ernest Moore
Beatriz Ocanto
Hitomi Ohmori AICI CIM
Cindy Ann Peterson AICI FLC
Marian Rothschild AICI FLC
Lorena Saca AICI FLC
Vanessa Simonetti
Jane Smith
Elaine Stoltz AICI CIM
Carolina D Tan
Cherrise Tan
Nadia Valdivieso Rolleri
Alheli Valerio
Ana Vasquez
Nelly Villarroel AICI FLC
Ginny Villegas
Peggy Rose Webster
Jacqueline Whitmore
Thea Wood AICI FLC
Saeko Yamazaki AICI FLC
Ferial Youakim AICI CIP
Yiran Zhenhua Xu AICI FLC
12 | July 2015 magazine
Meet Diane Craigin PersonAICI 2015 Global Conference Washington DC Aug 27 ndash 30 2015
Our Next Executive Presence Certifi cation Training Program Toronto Canada Sept 21 ndash 25 2015Contact Michelle for details michellecorporateclassinccom1-416-967-1221 Ext 107 To learn more click here
Become a Certifi ed Executive Presence System CoachHello Irsquom Diane CraigYes I listened to your many requests fora fast track to my Executive Presence Certifi cation Training Program
Enhance your career and your personal brand
Attract new clients grow your business Become more relevant to corporate clients Broaden your income base
Call me directly 14169671221 Ext 101Email me dcraigcorporateclassinccomVisit us at corporateclassinccom
Diane CraigPresident and Founder Corporate Class Inc
1863 - THE EMANCIPATION PROCLAMATION
On January 1 1863 President Abraham Lincoln officially issued the Emancipation Proclamation one of the most important documents in American governance
While popular opinion in the North heralded Lincoln as the ldquosavior of the Unionrdquo President Lincoln actually considered the Emancipation Proclamation to be his most important legacy ldquoI
never in my life felt more certain that I was doing right than I do in signing this paperrdquo he declared ldquoIf my name ever goes into history it will be for this act and my whole soul is in itrdquo (source The Civil War Trust)
The Emancipation Proclamation paved the way to the end of slavery but it only applied to the states in rebellion It wasnrsquot until the passage of the 13th Amendment to the US Constitution on December 6 1865 that slavery was abolished throughout the United States
1963 - DR MARTIN LUTHER KING JR DELIVERS HIS ldquoI HAVE A DREAMrdquo SPEECH
On August 28 1963 250000 people gathered in Washington DC to ldquoMarch for Jobs and Freedomrdquo Better known today as the March on Washington the famous protest took place on the 100th anniversary of Lincolnrsquos Emancipation Proclamation Though there were
FEATURE FROM THE EMANCIPATION PROCLAMATION TO TODAY150 YEARS OF STRUGGLE FOR EQUAL RIGHTS
14 | July 2015 magazine
many prominent speakers that day the march will always be synonymous with Dr Martin Luther Kingrsquos ldquoI Have a Dreamrdquo speech (Watch the last five minutes of that speech here)
TWO SPECIAL EXHIBITS IN WASHINGTON DC DOCUMENT THESE WATERSHED MOMENTS AND THEIR AFTERMATH IN AMERICAN HISTORY
2015 marks the 150th anniversary of the assassination of President Lincoln One of the most intimate portrayals of President Lincolnrsquos death can be experienced in an all-new Newseum exhibition entitled President Lincoln is Dead running through January 2016 In honor of the 150th anniversary of the assassination of President Abraham Lincoln the Newseum presents a series of New York Herald special editions dated April 15 1865 All seven editions will be displayed together starting with the 2 am edition that featured the first Associated Press announcement that Lincoln had been shot Learn the chronology of this tragic event in a way impossible until now with this one-of-a-kind exhibit
2015 is also the 50th anniversary of the Voting Rights Act It was a hundred-year journey from the 13th
Amendment to the Voting Rights Act and the struggle for equal rights continues to this day
The Newseum exhibit 1965 Civil Rights at 50 explores the dramatic civil rights events of 1965 from the historic march from Selma to Montgomery (Alabama) to the signing of the Voting Rights Act by President Lyndon B Johnson The fight for voting rights peaked in a violent clash between peaceful protesters and police that came to be known as ldquoBloody Sundayrdquo after state troopers and deputies armed with clubs and whips beat and trampled protesters as they attempted to cross Selmarsquos Edmund Pettus Bridge
PHOTO CREDITS Public Domain (Library of Congress US National Archives USIA)
Resources compiled by Susan Hesselgrave AICI FLC
ldquoNo no we are not satisfied and we will not be satisfied until lsquojustice rolls down like waters and righteousness like a mighty streamrsquordquo
ndash DR MARTIN LUTHER KING JR AUGUST 28 1963
THE NEWSEUM IS RATED AMONG THE TOP 5 MUSEUMS TO SEE IN WASHINGTON DC
Address 555 Pennsylvania Avenue NW
Getting there The Newseum is located between the White House and the US Capitol and adjacent to the Smithsonian museums on the National Mall The closest Metro station is Archives
Hours 9 am to 5 pm daily
Admission $2295 for adults (19 to 64)
Ma
ria
Bry
kN
ewse
um
The Association of Image Consultants International | 15
AICIrsquos Global Conference is something I look forward to for many reasons Not only do I get to participate in rich educational experiences
that help me grow my image business I also have the opportunity of meeting many amazing people who not only work in the image industry and related fields but also shape their clientsrsquo buying decisions as well as those of the public at large
London Ontario is a mid-sized Canadian city about two and a half hours away from Toronto With a population of 475000 London is no small town so itrsquos certainly too big for everyone to know your name hellip unless you have the mission and the moxie of Sue Jacobs
ldquoIrsquoll be out somewhere shopping or whatever and somebody will come up to me and say lsquoHi Suersquo Irsquoll be drawing a blank until they say lsquoI just saw your show again the other night Itrsquos still runningrsquo That show was so much work but it really tied me into the community Over the course of the series we incorporated eighteen different London businesses in the show People know me nowrdquo
Sue Around The City a series of six half-hour ldquomakeoverrdquo segments that Jacobs produced in 2012 for Rogers TVtrade (one of the two local television stations in London) didnrsquot materialize out of thin air though Jacobs was already putting herself out there mounting successful fundraising events for local charities
ldquoI had already done seven different live fashion events for local organizations like Make-A-Wish with my lsquoSue in the Cityrsquo concept The station producer [from Rogers TVtrade] approached me directly about creating the show because we had worked together on one of these local charity eventsrdquo
FEATURE
MEMBER SPOTLIGHT
SUE JACOBS BY THEA WOOD AICI FLC
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16 | July 2015 magazine
Jacobs credits much of her community visibility to her commitment to be a champion for smaller charities that are ldquounder the radarrdquo of the publicrsquos awareness She believes it is her mission to serve others in this way using her talents as an image consultant to amplify the impact of organizations like My Sistersrsquo Place
ldquoIf you can showcase what you can do and marry that with what you believe in itrsquos totally genuine and people feel like they really know you And people know I deliver Anything that has to do with children or empowering women Irsquom inrdquo
ldquoVolunteering or making a commitment to causes that are true to your heart that you are passionate
about is key Not to say that it isnrsquot a lot of work It is But the benefits are huge It helps others see their value and the impact they can have by taking part It changes lives And it feeds your soulrdquo
Jacobs just wrapped up hosting the third annual Handbags for Hospice on June 10 a signature fundraiser for St Josephrsquos Hospice that she helped develop from its beginning in 2013 ldquoIrsquom exhaustedrdquo she admits ldquoBut itrsquos worth itrdquo
Speaking in front of an audience can be daunting for many but it is something that Jacobs was comfortable with well before launching her image career Her prior career was in education with specialties in special needs and librarianship That coupled with an extensive
background in psychology led her to a variety of teaching and leadership opportunities
It was as a teacher in fact that it really hit home for her how large an impact image has on credibility and effectiveness
ldquoIf you can showcase what you can do and marry that with what you believe in itrsquos totally genuine and people feel like they really know yourdquo
Ima
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age D
esign ndash P
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The Association of Image Consultants International | 17
ldquoIrsquove always been amazed at Suersquos tireless commitment and passion to help people
not only in her community but also globally Soon after starting her business she began to organize fundraisers not as a strategy to move her into the public eye but to truly make a difference We discussed how she would stage the event who she would involve no detail was overlooked When it was show time Suersquos magnetic personality sense of humour and enthusiasm always touched the audience in a deep way resulting in the growth of her business over time ldquo
mdash CATHERINE BELL AICI CIP
ldquoI just knew we [teachers] could be doing better I always made a point of dressing professionally put together every day And it mattered I remember it was my 4th grade class I got to school one day towards the end of the year and before they go into the classroom all the kids line up in two lines boys here girls there And that day the boys are all excited saying lsquoMrs Jacobs Mrs Jacobs Look at the girlsrsquordquo
She laughs ldquoJust like boys wanting to spoil the surpriserdquo
ldquoSo I look over at the line of girls and every single one of them was carrying a little purse and had some jewelry on and a pretty outfit Theyrsquod planned it all out And I thought lsquoWow they really do noticersquo Teachers are such important role models in every wayrdquo
The school administration thought so too ldquoOne year the principal called me aside and she said lsquoThe parents cannot identify the younger teachers from the students and Irsquom sick of it Can you helprsquordquo
Thus began her unofficial career as an image consultant But it was after a perspective-altering trip to Japan that she decided to make it official
ldquoI was so impressed with the Japanese women How meticulous they were in their appearance Returning from visiting my daughter in Japan that first step onto North American soil convinced me that women here were short-changing themselves in how they presented themselves They could and needed to do better I knew I could help and I wanted to A year later with encouragement from my teacher administration friends and family I had moved on and started my own business It was a perfect fitrdquo
Jacobsrsquo community volunteer efforts have opened other business doors as well Following one of her early fashion fundraisers she was approached by an administrator in the Continuing Studies program at the University of Western Ontario who had been in the audience asking her about the possibility of designing and teaching a course on image and wardrobe for their program
It was a natural for Jacobs
ldquoI love teaching I put together an eight-week course learning modules for each week Module 1 was on your professional presence I told them lsquoDo not dress down How yoursquore showing up is how yoursquore
18 | July 2015 magazine
ldquoI was really impressed with the community service Sue was providing and I saw all the
work she was putting into it When I questioned her about how her efforts were funneling back to her business I was so surprised at her answer it wasnrsquot So we rolled up our sleeves and I helped her tweak her message so the audience was clear that she was inviting them to be her new clients She was nervous but followed through and what a difference Itrsquos great to do good work in the community but when yoursquore growing a new business itrsquos important to be able to parlay that exposure into a wider client base Sue has become an absolute expert at creating that flow Itrsquos a win-winrdquo
mdash BRENDA KINSEL AICI CIP
perceivedrsquo I saw the students in the course change from week to week Theyrsquod be sitting taller prouder They became more visiblerdquo
Jacobs taught the course for three terms and then became so busy in her practice that she had to give it up ldquoThey donrsquot pay you much but it gives you huge credibility Of course you donrsquot promote your business in the class ndash thatrsquos a no-no But out of the approximately 20 students in each term probably 60 percent of them either became clients or referred clients to me down the roadrdquo
Later Jacobs connected with Brescia University College an all-female college within the University of Western Ontario Jacobs knew how to get her foot in the door to build a lasting relationship
ldquoI initially participated in an evening called Female Entrepreneur Showcase where I met and connected with many students That led to my being asked to be on a panel of experts helping graduates ready themselves for interviews and transitioning from being a student to the real worldrdquo
That led to the Director of Alumnae Services asking her to collaborate on a Dress for Success program aimed at third-year and graduating students The success of the program has led to it becoming an annual event She could not be more thrilled
ldquoI have made many new friends in the students I get such a kick out of them sending me Facebook messages from all over the world Warms my heart Our work as image professionals is far reachingrdquo
She didnrsquot do all this on her own Role models were important to Jacobs both in life and business
ldquoI have had two role models who taught me how to be successful in business my father and my husband It is all about selling you not your product People buy you Finding out what that means personally takes time In my opinion before your business can grow the way you want it to grow you must know who you are and what your uniqueness is Thatrsquos the only way to attract your ideal clientrdquo
Jacobs has a well-established business now Personal Style Image and Wardrobe Consulting but she is quick to caution that it didnrsquot happen quickly It took time she says to figure out who her target market was and how to reach them
The Association of Image Consultants International | 19
ldquoI accomplished this gradually with the help of two image professionals who I hired as mentors and are now treasured friends Catherine Bell [AICI CIP] and Brenda Kinsel [AICI CIP]
ldquoAligning myself with audiences where the potential for future business was good was not only prudent it changed the trajectory of my business
ldquoSome of my early presentations were unpaid I chose them carefully I got in front of causes I cared about that were important to me businesses that could support and engage my services Being true to yourself is difficult especially when you want and need clients but in the end holding true to your values your ethics and standards wins outrdquo
For Sue Jacobs sticking to her sense of mission has aligned brilliantly with marketing her business
ldquoIt took some time I have moments where I stumble we all do I continue to learn and strive to be the best I can be my way on my terms I could not have dreamed of a better more fulfilling career I am proud to be in such esteemed company Image consultants People committed to being the best they can berdquo
Itrsquos hard not to agree with Jacobs
THEA WOOD AICI FLC MBA is an independent image consultant based in Austin Texas and serves as managing editor for AICI Global She is the co-author of Socially Smart and Savvy
ldquoIt is all about selling you not your product People buy you Finding out what that means personally takes time In my opinion before your business can grow the way you want it to grow you must know who you are and what your uniqueness isrdquo
Ima
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Photos by Image Design ndash Photographic Art by Craig and Amanda
20 | July 2015 magazine
Pro bono is a Latin phrase that means doing professional work without payment or at a reduced fee for the public good Why should image
professionals offer complimentary or low-cost services There are four powerful reasons to choose public service
1 PROPEL YOUR PROFESSIONAL GROWTH
Pro bono service is the perfect opportunity to develop your skills and strengthen presentations in a low-stress environment You can receive valuable feedback while trying out a new training topic or testing a service for the first time Practicing with ldquofreebiesrdquo prepares you for future high profile and profitable clients
2 OPEN NEW DOORS TO LEADERSHIP
Creating pro bono relationships gives you the chance to meet top leaders from worthy and influential organizations For example my volunteer work with HRNYrsquos University Relations committee enabled me to connect with role models across many fields such as career services training and diversity Try serving as a volunteer on a board of directors or team It is rewarding and instantly increases your credibility
3 WIDEN YOUR REACH
Online recognition is a key benefit of pro bono work Consider blogging for a nonprofit or actively supporting charitable initiatives to make an impact while expanding your visibility This fall Image Impact International is launching Mentoring Leaders 4 Impact with the widely established college student-run nonprofit wwwaiesecorg In online profiles we will showcase our volunteers for their fantastic support of student leaders
4 ENHANCE YOUR APPEAL TO CUSTOMERS
Giving your time and talents to a cause makes good business sense According to Kim Gordon in Entrepreneurcom ldquoCustomers who visit your website and see your advertising want to know that you share their desire to make the world a better place by supporting an important cause If your business or brand doesnrsquot stand for a cause consumers may turn to your competitorsrdquo Authentic pro bono choices can make you stand out from the competition and help you to attract clients
REASONABLE LIMITS
Should you always say yes to pro bono requests When should you say no It is important to set limits Image professionals deserve to be fairly compensated for their expertise One approach is to establish monthly or quarterly parameters for pro bono work This gives you flexibility and a gracious way to politely say no if you have reached your quota
Pro bono work is a powerful way to increase professional skills meet influential leaders expand online visibility and attract clients when you balance requests within reasonable limits
Pamela Judd AICI CIP is the President of Image Impact International a global philanthropic nonprofit community of trainers Pro bono educational activities include College 2 Career 2 Community Impact Mentoring Leaders 4 Impact Global Civility Awareness and Disability + STYLE To find out more contact juddpamelaaolcom or visit wwwimageimpactorg
THE POWER OF PRO BONOBY PAMELA JUDD AICI CIP
A PUBLIC SERVICE ANNOUNCEMENT BROUGHT TO YOU BY IMAGE IMPACT
The Association of Image Consultants International | 21
22 | July 2015 magazine
ETIQUETTE
HOW TO LOOK ACT AND SPEAK
We can all pick out the image consultants with presence They have a definite aura about them Some people have had natural capacities since childhood but the vast majority of us need to learn skills to exude presence
There are several elements of presence One is the art of being powerful purposeful and intentional The challenge is to look and act as if nothing about you is accidental or left to chance and yet you seem natural not contrived The second element is to be clear on your values Your appearance habits speaking style and actions then become congruent with what is important to you You walk the talk The third element is approachability As image consultants we want to appeal to a wide variety of people in our target market
ESTABLISH PRESENCE WITH YOUR SPEAKING STYLE
GAZE When speaking in public use steady eye contact and rest your gaze for two seconds on at least one different individual on all sides Eye contact with a friendly smile can help create a trusting relationship with the whole audience
GESTURES ldquoSpeaking with your handsrdquo is a common trait but can be a pitfall Waving your hands indiscriminately detracts from your message Practice well defined gestures If you are making a few points at one time help people follow by counting each point on your fingers
TIMBRE Voice quality can enhance your presence If you have a high-pitched voice find a lower tone in
your range as a high voice can denote uncertainty and inexperience Practice in the lower tone until it becomes natural Voice classes will also help
ENUNCIATION Clearly pronounce your words and alternate your pace Use a fast pace for enthusiasm medium for information sharing and slow pace for emphasis
BREVITY Donrsquot ramble on especially about yourself Be ultra sensitive to ldquodeer in the headlightsrdquo expressions and fidgeting Itrsquos up to you to be more interesting than the message on their smartphone
DICTION Cut out clicheacutes and exaggeration Donrsquot use scatological language or jargon Use precise language and you will sound more clear and original
Presence the art of being present is to listen to and be with people in such a way that they experience our engagement and genuine interest Image consultants with presence see the best in others The more we value the good traits in our clients rather than seeing them as a big problem the more we empower them and the more we increase their confidence with better results
Lynne Marks AICI CIM is President of London Image Institute She is co-author of The Perfect Fit How to Start an Image Consulting Business and author of Skinny Bits Wisdom for a Flourishing Image Business She has twice served as International President of AICI and has received both the AICI Award of Excellence for Education and the AICI IMMIE award (Image Makers Merit of Industry Excellence) award
EXECUTIVE PRESENCEFOR IMAGE CONSULTANTS BY LYNNE MARKS AICI CIM
PART ONE OF THIS ARTICLE APPEARED IN THE APRIL 2015 ISSUE
AICI PREFERRED PARTNER
The Association of Image Consultants International | 23
FOUR REASONS WHY NOW IS THE BEST TIME TO GET YOUR FLC CERTIFICATION
FLC Test investment cost now lower by 50From a prior investment cost of $545 the FLC test now costs $275
Return of the FLC Paper TestThe FLC Paper Test can now be run during Chapter Education Days subject to compliance to certification guidelines Moreover the FLC Test will now be offered during the AICI International Conferences once more
Introducing the technologically advanced LOP (Live Online Proctor)This is an internet-based test that allows anyone with a computer to take the test from anywhere in the world Unlike our current FLC computer-based test the LOP will allow any applicant to schedule and take the test using their computer from their home office or preferred location anywhere in the world There is no need to travel to a testing center to take the test This means convenience and valuable savings in travel expenses Moreover there is no waiting time for test results as applicants will know their test outcome right after taking the exam
Two application tracks now open for FLC CertificationThere are now two application options open to applicants Both have their pros and cons so all applicants are advised to evaluate which one works best for them
OPTION 1 Binder First Test Second
This involves submitting your FLC Binder first and upon approval by the assigned FLC Reviewer you may sit for the FLC Test
OPTION 2 Test First Binder Second
This option allows the applicant to sit for the FLC Test as a first step Upon passing the Binder may then be submitted to the assigned reviewer
24 | July 2015 magazine
CONFERENCECONFERENCE
CONFERENCE
AICI 國 際 双 年 會 提 供 了 一 個 最 好 的 自 我 提 昇 和 進 修 專 業 的 機 會 你
會 享 有 以 下 經 歷 和 收 獲
1) 與 同 行 和 資 深 人 士 砌 磋 學 習 和 互 相 觀 摩
2) 在 展 覽 中 尋 找 到 專 用 教 材 書 藉 商 品 甚 至 商 機
3) 增 廣 見 聞 開 濶 視 野 學 習 國 際 社 交 禮 儀 提 昇 自 身 國 際 型 象
形 象 設 計 專 家 左 谷 蘭
The biannual AICI Global Conference will provide you with the best opportunity for professional self-improvement and learning You will experience the following benefits
1) Observe and learn with peers and seniors memberscolleagues 2) Find suitable materials books merchandise and even business opportunities in the exhibition3) Broaden your horizons open your mind and learn international protocol and social etiquette
Most importantly enhance yourself with international perspectives
KAREN TSUO AICI CIP AICI SAN FRANCISCO BAY AREA CHAPTER
Asistir a la convencioacuten global me llenoacute de crecimiento en muchos aspectos Desde convivir y aprender de las grandes autoras de los libros con los cuales aprendiacute y me inspire para apasionarme de esta profesioacuten Como el networking que se crea el cual me ayudoacute a visualizar mis metas y trabajar en ellas Regrese a mi empresa con ganas de trabajar para mi capiacutetulo promocionando a AICI como una asociacioacuten profesional ademaacutes me lleneacute de conocimiento materiales nuevos y fuerza de compartir a mi gente lo que me transmitieron mis colegas y amigas de todo el mundo
I grew in many ways from attending the global conference I was able to learn in person from the great authors of the books I had studied and that had inspired me with passion for this profession There were great networking opportunities which helped me visualize my goals and work on them I returned to my company eager to promote AICI professional membership and work for my chapter I returned with new knowledge and materials to share with my people all that my colleagues and friends worldwide gave me
LOREN MESCHOULAM ESTILO BY LOREN AICI GUADALAJARA CHAPTER
CATAPULT YOUR CAREERAT THE AICI GLOBAL CONFERENCE REPORTED BY KAREN TSUO AICI CIP NADIA VALDIVIESO AND DEBRA LINDQUIST AICI CIP MA
26 | July 2015 magazine
The conference is the only place you can connect with the worldwide image industry However it was a very local connection forged at the conference that has proved most productive for me Bess Heitner a jewelry designer from New York City exhibited at Conference Her high quality jewelry is perfect for many of my clients Beth is extremely accessible as she lives very close to me I went all the way to conference to meet someone who lives next door
ANNIE BRUMBAUGH AICI CIP AB WARDROBE WORKS AICI NEW YORKTRI-STATE CHAPTER
Mi experiencia en las conferencias de AICI fueron increiacutebles Tuve la fortuna de conocer muchos consultores alrededor del mundo y uno de ellos fue Sarah Hathorn Al haber atendido a la conferencia me puso en contacto con ella doacutende contrateacute sus servicios como coach y mentor y esto provocoacute que mi nuevo negocio creciera en muy poco tiempo y me posicionara fuerte entre los corporativos en Meacutexico Empezamos la relacioacuten en 2012 y al diacutea de hoy formo parte de su empresa Illustra Business Coaching como Coach Asociado para Latinoameacuterica Definitivamente ir a la Conferencia te brinda oportunidades de educacioacuten y de lograr hacer negocios con otros expertos en la industria a nivel mundial
My experience attending the AICI conference was incredible I had the good fortune to meet many people from around the world and one of them was Sarah Hathorn Going to conference put me in contact with her where I hired her as a coach and mentor Thanks to her coaching my new business grew quickly We started our relationship in 2012 and now I am an associate coach for Latin America for her company Illustra Business Coaching Definitely going to Conference presents you not only with great education opportunities but also great possibilities to collaborate professionally with other experts
ALE MARROQUIacuteN AICI CIP IMAGEN Y PROTOCOLO DE NEGOCIOS AICI GUADALAJARA CHAPTER
I attended my first AICI Global Conference in May 2013 in Arizona It was such an exciting conference and I got a lot out of it I made some connections with other members and took some amazing workshops that helped me further my education in image consulting Attending the conference in 2013 helped me gain the necessary credits to earn my FLC the following year I recommend everyone attend conference to gain their own unique experience
MELISSA SUGULAS AICI FLC MELISSA SUGULAS STYLE AICI NEW YORKTRI-STATE CHAPTER
BE SURE AND CHECK OUT THE APRIL 2015 AICI GLOBAL FOR MORE STORIES ON THE UPCOMING AICI 2015 GLOBAL CONFERENCE YOU CAN FIND THE COMPLETE SCHEDULE AND REGISTRATION DETAILS AT AICI 2015 GLOBAL CONFERENCE
APRIL2015
AICI GL BALP R O F E S S I O N A L D E V E L O P M E N T I S S U E
THE 2015 AICI GLOBAL
CONFERENCE
YOUR VIP INVITATION ldquoMUST SEErdquo DC
MEMBER SPOTLIGHTJOANNE RAE
POWERFUL SATURDAY
CELEBRATING 25 YEARS
The Association of Image Consultants International | 27
13
httpcatherinescholzecom13 contactcatherinescholzecom13 802-shy‐399-shy‐271513
13
Help13 us13 Revolutionize13 the13 Way13 Curvy13 Women13 Shop13 for13 Clothes13 13 We13 design13 professional13 attire13 for13 curvy13 women13 sizes13 8-shy‐2013 13 13 Made13 in13 the13 USA13 from13 natural13 fibers13 13 We13 offer13 a13 new13 shopping13 experience13 for13 curvy13 women13 personalized13 service13 customizable13 options13 for13 each13 garment13 shopping13 in13 the13 comfort13 of13 her13 home13 or13 your13 studio13 13 We13 train13 and13 work13 with13 our13 stylists13 on13 a13 product13 platform13 that13 helps13 meet13 their13 business13 goals13 13 No13 minimums13 no13 exclusivity13 13 And13 for13 201513 no13 start-shy‐up13 costs13 13 Contact13 us13 for13 details13 13
13
13
httpcatherinescholzecom13 contactcatherinescholzecom13 802-shy‐399-shy‐271513
13
Help13 us13 Revolutionize13 the13 Way13 Curvy13 Women13 Shop13 for13 Clothes13 13 We13 design13 professional13 attire13 for13 curvy13 women13 sizes13 8-shy‐2013 13 13 Made13 in13 the13 USA13 from13 natural13 fibers13 13 We13 offer13 a13 new13 shopping13 experience13 for13 curvy13 women13 personalized13 service13 customizable13 options13 for13 each13 garment13 shopping13 in13 the13 comfort13 of13 her13 home13 or13 your13 studio13 13 We13 train13 and13 work13 with13 our13 stylists13 on13 a13 product13 platform13 that13 helps13 meet13 their13 business13 goals13 13 No13 minimums13 no13 exclusivity13 13 And13 for13 201513 no13 start-shy‐up13 costs13 13 Contact13 us13 for13 details13 13
13
ETIQUETTE
The average American woman in 2015 according to WebMD is 5rsquo4rdquo has a waist of 34-35 inches and wears a size 12-14 dress
Image consultants today have more clients in need of clothing in the 14-20+ size range And while one can spend hours debating the health impacts of this trend our job is to support our clients and to help them look and feel their absolute best Not only is this important for their emotional well-being studies have shown that healthy self-image leads to healthier life decisions We truly can impact the lives of the people we serve
When styling plus-size women there are several special considerations
STRUCTURE Flattering a curvy frame requires a combination of structured garments that support the shape of the body and good fitting lines that provide the correct amount of space for the curvy areas of the body Jackets and vests are great choices because they visually nip in the waist and provide shape
FABRICS There are two aspects of fabric to consider
Hand refers to the stiffness of the fabric Using stiffer fabrics in jackets and bottoms while using fluid fabrics for tops or dresses will provide the perfect combination giving the body shape as well as providing flow over troublesome areas such as the stomach and thighs
Fiber content Plus-size women often perspire more easily than their misses-sized sisters This can be a true challenge for the traveling professional because she
sweats while dashing to the next meeting or airplane then gets miserably cold while sitting in the air-conditioned space The best fiber choices are natural ones cotton the superfine wools silk rayon and linen Avoid polyester and acetate if possible Polyester not only increases sweating it also traps odor What about the wicking fabrics in sportswear Sorry they still increase sweating and odors
FITTING LINES Garments designed for plus-size women need to have fitting lines These can be cleverly hidden within style lines but they have to be there Princess lines are a great choice because they can visually narrow the width of the body and can be manipulated to fit the bust waist and hips Darts are also effective Ideally tops will have both horizontal and vertical (either French or waist) darts to provide good fit at the bust and across the stomach and hips Darts or princess seams in pants and skirts are a must-have to fit and flatter the derriegravere and lower back
DESIGN Was the garment designed specifically for the plus-size woman or was it merely graded up from misses sizes Designers cutting specifically for plus sizes design the garment on a plus-size model and mannequin and they assess style lines fit and proportion specifically for that body The end result is much more flattering
Catherine Scholze is the owner and designer of Catherine Scholze Designs and a Preferred Partner for the 2015 AICI Global Conference
FABULOUS AT ANY SIZESTYLING THE PLUS-SIZE WOMAN BY CATHERINE SCHOLZE
AICI PREFERRED PARTNER
The Association of Image Consultants International | 29
STYLE
SEVEN DECADES OF
AMERICAN STYLEBY SUSAN HESSELGRAVE AICI FLC
Marjorie Merriweather Post ca 1935 Photographer John Alfred Piver Courtesy Hillwood Estate Museum and Gardens
A special exhibit at the Hillwood Museum will be of particular interest to AICI members attending the AICI Global Conference this August The
museumrsquos tagline is ldquoWhere Fabulous Livesrdquo and fabulous it is indeed
Set within 25 acres of gardens and woodlands the museum that Marjorie Merriweather Post bequeathed includes the most comprehensive collection of Russian imperial art outside of Russia and a distinguished 18th-century French decorative art collection Her personal collection of commissioned Cartier jewelry was
featured in a special exhibit there last year
Ingenue to Icon will include more than 70 gowns dresses and ensembles worn by Marjorie Merriweather Post from the first part of the century to the 70s This is the first exhibition at Hillwood to present Marjorie Postrsquos full range of style Post was well known for her strong sense of personal style and appreciation of beauty and craftsmanship in all things The exhibit documents not only the evolution of American style but how fashion reflected the changing perception and definition of American women
30 | July 2015 magazine
FROM RESIDENCE TO MUSEUM
What is now the Hillwood Museum started out as Marjorie Merriweather Postrsquos residence
It was her divorce in 1955 from her third husband Joseph Davies that spurred Post to buy the Hillwood mansion Davies was demanding a fortune in return for the Washington mansion they lived in
ldquoBeing a good businesswoman she thought that price was a little high and she wanted some leveragerdquo explained her granddaughter and former museum president Ellen Charles to The Washington Post
Ellen Charles served as the board president of the museum for 25 years stepping down in 2014 She was the last Post descendant to head Hillwood taking over from her mother in 1989 Under Charlesrsquo leadership Hillwood was transformed from ldquoa very fancy house full of very fancy stuffrdquo into a world-class museum that attracts 70000 visitors a year
Her grandmotherrsquos style was overwhelming to Charles as a young woman ldquoShe was so grand and she was a perfectionist You were afraid you were going to stumble sometimesrdquo Yet it was Postrsquos perfectionism that translated into her impeccable sense of style
ldquoMarjorie Post lived an extraordinary life throughout which she played many roles from a young Edwardian bride to a high-profile business and society figure to independent grande dame She was always aware that how she presented herself particularly through her dress not only reflected her personality but also projected her role to societyrdquo
ndash KATE MARKERT HILLWOOD EXECUTIVE DIRECTOR
Post wanted to ldquojazz uprdquo her granddaughterrsquos party outfits ldquoDearie you need some jewelryrdquo she would say holding out diamonds or emeralds Ellen Charles remembered the thought of wearing the elaborate jewelry ldquowas horrifying Not the cost of it just the size of itrdquo
INGENUE TO ICON 70 Years of Fashion from the Collection of Marjorie Merriweather PostExhibit Dates June 6 to December 31 2015
Address 4155 Linnean Avenue NW Washington DC
Getting there Metro VanNessUDC Red Line (20 minute walk)
Hours Tuesday through Sunday 10 am to 5 pm Closed Mondays
Admission Suggested Donation $18
The Association of Image Consultants International | 31
A LIFE OF HIGH FASHION IN THE 20TH CENTURY
Born in 1887 Post came of age during a time of turbulence and political transformation for American women In 1900 women were not deemed ldquopersonsrdquo under the Fourteenth Amendment to the Constitution and had no separate legal standing By the end of the 20th century American women had gained the vote reproductive rights property rights and roles in the offices of government What they had not gained however was true equality in the workplace Paychecks and promotions however were never a concern for Marjorie Merriweather Post who at the time of her inheritance of the Post fortune at age 27 became the wealthiest woman in the United States
American 20th century style opens with the new feminine ideal of the ldquoGibson Girlrdquo Post epitomized this trend upswept hair and high fashion gowns on a young woman who was educated worldly and independent
When Post married Edward Bennett Close in 1905 she entered East Coast high society in earnest A wardrobe makeover was called for She called upon Parisian couturiers fine department stores and New York custom fashion houses to ensure that she was wearing the latest and most coveted styles
THE POST FORTUNE Treasure in a Cereal BoxIn 1895 CW Post Marjorie Merriweather Postrsquos father singlehandedly created the breakfast foods industry He was the inventor of the very first manufactured breakfast product Postum a patented beverage of wheat berries bran and molasses as a ldquonutritious alternativerdquo to coffee In 1989 the first commercially packaged breakfast cereal was debuted Grape-Nuts Grape-Nuts made him a millionaire And in 1904 Post invented cornflakes Initially branded with an unpopular name the cornflakes were rebranded in 1908 as Post-Toasties and sales soared The successful rebrand resulted in over $2 million net profit in just one year
Source Marjorie Merriweather Post - A Biography by Kenneth Lisbee
Left Evening Dress Callot Soeurs Paris ca 1907 Turquoise silk
moireacute turquoise cotton moireacute orangegold silk crecircpe orange
tulle turquoisegold silk cotton floss turquoisegold silk ribbon
cord beading Courtesy Hillwood Estate Museum and Gardens
Right Evening Ensemble Thurn New York City ca 1927 Red silk
crecircpe melon silk charmeuse organza lace Courtesy Hillwood
Estate Museum and Gardens
32 | July 2015 magazine
In the ldquoRoaring Twentiesrdquo hemlines rose and women were liberated from the corseted look of the turn of the century Progress and prosperity were the anthem of the times and the Art Deco influence could be seen in architecture decoration and fashion
In the 1930s now married to her third husband Joseph Davies Postrsquos style evolved to the glamour of Hollywood characterized by sensuous fabrics and close draping of the figure
Throughout the 1940s the Davies continued to entertain in grand style and Post as an ambassadorrsquos wife was called upon frequently to host diplomats Supreme Court justices and senators Her style during this period was the epitome of confident elegance Christian Diorrsquos ldquoNew Lookrdquo was extremely popular and brought Paris back to the forefront of fashion
The 1950s ushered in a return to the romance of rich detail and texture In a portrait by English portrait painter Douglas Chandor Post wore a gray silk faille evening gown attributed to African American designer Ann Lowe who was known for elaborately worked swirl-like motifs
A year later Jacqueline Bouvier popularized Ann Lowersquos fashions when she chose a wedding gown by the designer (See sidebar)
AN ICONIC DRESS AND NEAR DISASTERAnn Cole Lowe (1898ndash1981) was the first African American to become a noted fashion designer
The dress she made for Jacqueline Bouvier is one of the best-remembered bridal gowns of all time and was the catalyst for Lowersquos ascent from ldquodressmakerrdquo to sought-after fashion designer
But it almost didnrsquot happen
The dress which Lowe had designed and fashioned of silk chiffon taffeta was destroyed (after almost eight weeks of work) just ten days before the wedding due to a flooding of Lowersquos workroom Also ruined were nine of the bridesmaid dresses (only five gowns of the total order were spared)
Fortunately the supplier had enough material to make it possible to replace
the ruined gownshellipif Lowe and her staff could manage to recreate them in those remaining few days They worked day and night completing the wedding dress (cutting sewing and all) in eight days flat However Lowe ended up losing money in excess of $2000 on the project
Left Evening Dress detail Ann Lowe (attr) New York 1952 Waffle weave silk faille Courtesy Hillwood Estate Museum and Gardens
Right Toni Frissell [Public domain] via Wikimedia Commons
The Association of Image Consultants International | 33
Post was divorced from Davies in 1955 and began her residence at Hillwood Her manner of dress from this point on was classic mature and elegant Post favored New York-based Czechoslovakian designer Oldric Royce and commissioned dresses from him for the remainder of her life When she liked a certain style she would order the same design with variations The wedding dress Post commissioned for her 1958 marriage to her fourth husband Herbert May is very similar to the short day dress pictured
Through seven decades of change Marjorie Merriweather Post raised the bar for American high society seeking out designers who were at the forefront of the times and introducing fashion concepts from abroad into the sometimes stodgy East Coast upper class
SUSAN HESSELGRAVE AICI FLC is an independent image consultant based in Seattle Washington She serves as editor in chief for AICI Global and is currently writing a book exploring the intersection of values identity and personal style
Dinner dress Oldric Royce Inc New York City ca 1960 Yellow silk acetate nude silk organza green net Courtesy
Hillwood Estate Museum and Gardens
READ MOREAMERICAN EMPRESS THE LIFE AND TIMES OF MARGORIE MERRIWEATHER POST
By Nancy Rubin
34 | July 2015 magazine
FOR COMPLETE DETAILS VISIT HTTPWWWAICIORGEVENT2015GLOBALCONFERENCE
The Association of Image Consultants International | 35
BETWEEN US
AICI CITY CIRCLES THE SHORTEST DISTANCE BETWEEN TWO POINTSBY THEA WOOD AICI FLC
You may have heard about the new AICI City Circles You may now be an active member of a City Circle You may be asking ldquoWhat is a City Circlerdquo
AICI City Circles are AICIrsquos solution for either a) members who wanted to participate in AICI but didnrsquot have a regional chapter or b)
members who lived in a chapterrsquos region but were
too far away to actively participate They are city-
centric organizations that act autonomously in how
they operate their programs and requirements (if
any) The group simply needs to send a semi-annual
report to the International Board informing them of
circle activities
Rather than trying to jumpstart a regional AICI
chapter establishing an AICI City Circle would be a
first step to creating a recognized AICI presence in
your area
ldquoThere were existing groups that were not official so everyone wasnrsquot aware of them We decided that we needed a stepping stone toward a chapterrdquo said Riet de Vlieger AICI CIP and VP Chapter Relations ldquoWe now have seven City Circles Houston Dallas Spain Korea-Busan Mexico-Monterrey Columbia-Bogota and Peru-Lima Spain had their first conference in Barcelona this past Junerdquo
AICI City Circles also resolve the challenges that some regional chapters faced such as low membership numbers vast geographic expanses and struggling leadership participation
As a former Southwest Chapter board member who had to hold two offices to keep the chapter compliant
ldquoWe decided that we needed a stepping-stone toward a chapterrdquo
mdash RIET DE VLIEGER AICI CIP VP CHAPTER RELATIONS
36 | July 2015 magazine
DEADLINE JUNE 30 2015
to association requirements I personally witnessed the challenges of running a chapter whose members were spread across a vast geographical region
Chapter charity and education events resulted in poor attendance because no matter which city hosted the event many members had to drive three to six hours (or fly) to attend Many had a hard time paying for the event plus the travel expenses like gasoline airfare andor hotel rooms Add to that the introduction of online continuing education and the incentive to travel to chapter events waned
Since dissolving the Southwest Chapter Houston and Dallas have formed separate AICI City Circles All thatrsquos required is a minimum of four members and one ldquoconnectorrdquo or liaison to the International Board AICI City Circles have a presence on the AICI website by providing a link to the City Circlersquos website or Facebook page which are setup and maintained by each AICI City Circle
De Vlieger said that forming an AICI City Circle is easy to do online
gtgt Visit the AICI City Circles page gtgt Fill out the AICI City Circle
request formOnce approved AICI sends a welcome packet to the new AICI City Circle including a customized logo so that it can be published on the City Circlersquos website or Facebook page
THEA WOOD AICI FLC MBA is an independent image consultant based in Austin Texas and serves as managing editor for AICI Global She is the co-author of Socially Smart and Savvy
AICIrsquoS NEWEST CERTIFIED IMAGE MASTER
SARAH HATHORN Sarah Hathorn AICI CIM CPBS
joins the honored company of Helena Chenn AICI CIM
Marion Gellatly AICI CIM Dr Joyce Knudsen AICI CIM Emeritus Eva Koeck-Eripek AICI CIM Lynne Marks AICI CIM Carla Mathis AICI CIM Hitomi Ohmori AICI CIM Christina Ong AICI CIM Judith Rasband AICI CIM Elaine Stoltz AICI CIM and Anna Wildermuth AICI CIM
Sarah is the CEO of Illustra Consulting and Illustra Business
Coaching A Master Trainer at the London Image Institute and former senior executive for Macyrsquos Sarah has 30 years of experience imparting executive presence ABC skills to advance leaders
Attendees at the AICI Global Conference in August will have the opportunity to learn from her directly as she will be leading an intensive and interactive session ldquoIncrease Corporate Clients to Totally Supercharge Your Businessrdquo She will share the secrets of her
consultancyrsquos rapid ascent and ongoing success She will also reveal the exact same marketing steps systems and up-leveling strategies she uses to get her foot in the Fortune 500 door and then form scalable dynamic long-term relationships This session was designed specifically for those AICI members desiring to break into the corporate market for bigger revenues and greater career acceleration
Congratulations Sarah on your achievement
CERTIFICATION NEWSAICI MALAYSIA CHAPTER HOSTS PAPER FLC EXAMBY DELBY BRAGAIS AICI CIP CPC
I write this as I wait at the Kuala Lumpur Airport for my flight back to the Philippines
having spent the past four days in Malaysia In my capacity as AICI VP Certification it has been a very gratifying trip
I am happy to report that the AICI Malaysia Chapter has successfully hosted the pilot FLC Paper Test with an astounding 26 participants taking the exam from several different countries in Asia (The
minimum headcount required for a chapter to mount an FLC Exam is only 15)
This is the first time in AICI history where an AICI FLC Exam was conducted simultaneously in two languages English and Chinese This is the first time a Chinese version of the FLC paper test has been available as it was developed just this year
2015 has been a banner year for AICI FLC certification kicking off
with AICI Mexico City Chapter successfully hosting FLC testing for an entire group using the Live Online Proctor (LOP) with 15 participants taking the exam
Additionally AICI Washington DC Chapter and AICI Malaysia Chapter held their own unique ldquoFLC Bootcampsrdquo to help those interested in obtaining their FLC certification
DELBY BRAGAIS AICI CIP CPC is the outgoing VP Certification on the AICI International Board
BETWEEN US
38 | July 2015 magazine
UPCOMING EVENTS
LISTFUL THINKING USING LISTS TO BE MORE PRODUCTIVE HIGHLY SUCCESSFUL AND LESS STRESSED Paula Rizzo The List Producer and author of Listful Thinking
July 15 2015 800pm EST mdash NEW YORK
It seems simple but using lists can have huge returns if you do it right What do Sir Richard Branson Martha Stewart Sheryl Sandberg Ellen DeGeneres and Madonna have in common Each is a list maker and history shows us that change creators make their to-do lists and check them often In this one-hour teleclass you will learn how to
bull Save timebull Be more organizedbull Become more productive
For more information visit Listful Thinking Using Lists to be More Productive Highly Successful and Less Stressed
IMAGEN CORPORATIVA Y MARCA PERSONAL EN EL SECTOR BANCARIO-FINANCIERO Kalena de Velado kalenadeveladowordpresscom
14 de Agosto 2015 1200pm CDT mdash MEXICOndashGUADALAJARA
La clase esta orientada a propocinar un conocimiento general sobre la importancia de alinear la marca persona la imagen corporatival y el estilo profesionai de acuerdo a la experiencia vivida como asesora de imagen en el sector empresarial
Lo que aprenderaacutebull Reflexionar sobre las oportunidades en el sector empresarialbull Compartir experiencias a lo largo de 20 antildeos en el sector financiero bancariobull Conversar sobre las perspectivas en un entorno globalbull Conocer otras experiencias similares en otros paises y regions
For more information visit Imagen corporativa y marca personal en el sector bancario-financiero
AICI 2015 GLOBAL CONFERENCE August 27ndash30 2015 mdash WASHINGTON DC Renaissance Arlington Capital View Hotel
For complete conference details and to register visit AICI Global Conference
AICI WEBINARS FOR CEUrsquoS
BETWEEN US
bull Save moneybull Reduce stress
The Association of Image Consultants International | 39
ADVERTISE YOUR PRODUCTS amp SERVICES IN AICI GLOBAL MAGAZINE
REACH THOUSANDS OF AICI MEMBERS AND OTHER INDUSTRY PROFESSIONALS WORLDWIDE AND BOOST YOUR EARNING POTENTIAL
OUR READERS ARE LOOKING FORColor Systems
Body Styling TrainingIndustry-Related Books amp Magazines
Multi-level and Network Marketing OpportunitiesBusiness Tools
Continuing Education Units for AICI certificationHealth and Beauty Products
Professional Development Workshops amp WebinarsHotel amp Travel Services
Website Design and SupportCareer Coaches
Sales ToolsClothing amp Accessories
CONTACT IMOGEN LAMPORT AT IMOGENAOPICOMAU FOR CURRENT AD RATES AND DEADLINES
NEXT ISSUE OCTOBER 2015
APRIL2015
AICI GL BALP R O F E S S I O N A L D E V E L O P M E N T I S S U E
THE 2015 AICI GLOBAL
CONFERENCE
YOUR VIP INVITATION ldquoMUST SEErdquo DC
MEMBER SPOTLIGHTJOANNE RAE
POWERFUL SATURDAY
CELEBRATING 25 YEARS
JANUARY2015
AICI GL BALC O N N E C T I O N S I S S U E
MANAGINGCOMMUNICATIONS
FOR MAXIMUM
RESULTS
A RUNWAY STAR
RISES MEMBER SPOTLIGHT KEIKO NAGAO
USING THE POWER OF
AICI CERTIFICATION
PG07FEATUREPresidentrsquos Letter 7
AICI Reaches Out to the Future 8
Telling Our Story 10
From the Emancipation Proclamation to Today
150 Years of Struggle for Equal Rights 14
Member Spotlight Sue Jacobs 16
The Power of Pro Bono 21
PG23COMMUNICATIONSExecutive Presence 23
PG25CONFERENCEGlobal Conference Speakers 25
Catapult Your Career at Conference 26
PG29STYLEFabulous at Any Size 29
Seven Decades of American Style 30
PG36BETWEEN USAICI City Circles The Shortest Distance
Between Two Points 36
AICIrsquos Newest Certified Image Master
Sarah Hathorn 38
Certification News AICI Malaysia Chapter Hosts
Paper FLC Exam 38
Upcoming Events 39
Inside This Issue
The Association of Image Consultants International | 5
wwwaiciorgAuthentic_Beauty
aiciglobalgmailcom
The official definition of a mission statement is ldquoa formal summary of the aims and values of a company organization or individualrdquo The mission of the twelve incredible women who started AICI in
1990 was to ldquobe first and bestrdquo The mission of Liliana de Luna who wrote the winning entry in our Telling Your Story campaign was to overcome perceived andor real prejudice around age and gender AICIrsquos mission is to establish and promote the highest professional standards for image consultants in appearance behavior and communication
As the words came for this first paragraph and I re-read them my heart soared Sometimes words can seem so simple yet there is a quiet but enormous power within them Our founders in 1990 said we were to be the first and become the best and we are Liliana like many of us had to overcome prejudice about our role and our gender and we did AICI set out to establish and promote the highest standards in our industry With 12 AICI Certified Image Masters 91 AICI Certified Image Professionals and 145 AICI First Level Certified (and in 20142015 we have had the highest number of FLC applications on record) we have achieved being the first best and highest qualified image professionals in the world
Itrsquos an incredible achievement and I am so proud to say I am part of this extraordinary AICI family But we didnrsquot get here because of an ldquoIrdquo or a
ldquomerdquo We got here thanks to a ldquowerdquo thousands upon thousands of dedicated volunteer hours from our pioneer founders all our past international presidents international board members chapter presidents chapter board members committee members and other volunteers We are where we are today thanks to you all
If our founders had not come together our journey would never have begun If we had not continued to come together in chapter and conference events our journey would have ended I am an independent image consultant but I am not an island I thrive on the energy of my fellow image professionals I soar to success on the education and knowledge they pass on I expand my circle
of influence with every fellow AICI member I connect with and my credibility grows with every AICI success
Mother Teresa wrote ldquoI can do things you cannot you can do things I cannot together we can do great thingsrdquo Together we have already achieved great things but there is so much more we can do if we continue to come together I am deeply honored that I will stand side by side with our original founders many of our past presidents the past and present International Board my AICI colleagues and friends and our Ewald management team to celebrate 25 years of achievement at the 2015 AICI Global Conference Will you stand with us
I hope to see you there because we have much to celebrate
ONWARDS AND UPWARDSJANE
LETTER FROM THE PRESIDENT
ldquoI CAN DO THINGS YOU CANNOT YOU CAN DO THINGS I CANNOT TOGETHER WE CAN DO GREAT THINGSrdquo ndashMOTHER TERESA
The Association of Image Consultants International | 7
The AICI 2015 Global Conference will feature a once-in-a-lifetime opportunity
to learn all day long from a unique gathering of the pillars of our industry the Certified Image Masters (CIM) and Founders of AICI
AICIrsquos mission is to set and promote the highest professional standards for image consultants in appearance behavior and communication Over the past twenty-five years that mission has brought us from the Founders twelve incredible women who started AICI to an association of over one thousand members in over thirty-two countries
Until recently our growth dynamism and the influence of our membership on implementing professional standards within the image profession seemed to be an insiderrsquos secret only truly recognized and understood by AICI members But in 2014 we were to learn that the word was out
AICIrsquos reputation as the leader in development and international certification of image professionals is now being recognized outside of our organization This is thanks to a quarter century of our membersrsquo quiet steadfast dedication and untold volunteer hours
Over the past twelve months a number of universities in Mexico who offer image consulting as
a university degree have shown
interest in having access to AICIrsquos
training and accreditation
In March 2015 I embarked with
a team of colleagues from AICI
Mexico City Chapter -- Coca Sevilla
AICI FLC Hildeberto Martinez AICI
FLC Victor Vazquez and Manolo
Trujillo -- on an expedition across
Mexico Our goal was to learn more
about these exemplary universities
in the cities of Pueblo Mexico City
Toluca Guadalajara and Monterrey
At each of these institutions we
had the opportunity to meet with
administrators stakeholders and
faculty All of them were extremely
enthusiastic about the prospect of
being a part of AICI Collectively
they felt that having the ability
to offer their students access to
AICI tele-classes webinars FLC
certification local chapter events
conferences and AICI global
networking would enhance their
overall curriculum
FEATURE
AICI REACHES OUT TO THE FUTURE THE UNIVERSITY TOURBY JANE SEAMAN AICI CIP
8 | July 2015 magazine
As well as meeting with university administrators and faculty we also met with many of their students They too were excited at the prospect of having access to AICI The majority showed extreme interest in having an opportunity to undertake their FLC certification prior to graduation
At the end our tour the members of the project team were unanimous in their conclusion We felt we needed to develop a new category of AICI membership that would capture the essence of what this project was aiming to accomplish
Our goal is to make available to students within the image industry and fellow image professionals AICIrsquos education and FLC certification programs which have become recognized as the ultimate
image qualifications globally The project team felt the category ldquoAICI Academic Membershiprdquo encompassed all we were trying to achieve
In April 2015 the AICI Membership voted to accept this new category and we are now under negotiations with the universities to make this category a reality
What struck me most about all the incredible people I met and had the honor of spending time with is that this is our future the universities in Mexico are cultivating our future image professionals They are bright witty and enthusiastic They truly represent the essence of AICIrsquos three pillars of image appearance behavior and communication They are the future of the image profession and AICI would be
honored to play a role in preparing them to ensure the highest standards within our industry are cultivated and upheld for yet another twenty-five years
Jane Seaman AICI CIP is the current AICI International President Her image consulting practice Imagine Image is based in Houston Texas She also is co-founder of The International Image Academy offering professional image consultant training programs
Jane Seaman AICI CIP is the current AICI International President Her image consulting practice Imagine Image is based in Houston Texas She also is co-founder of The International Image Academy offering professional image consultant training programs
The Association of Image Consultants International | 9
FEATURE
This story started in 2005 when a 64-year-old man called me to work on an expansion plan for his own business He had worked on it for 30 years
and wanted to conduct business in Mexico A white-
haired skinny man with a little hunch to his shoulders
his thinking was linear and direct and he was
sometimes quick-tempered perhaps due to his career
as an engineer
An old-fashioned man he thought that women should
earn less than men and their professional potential was
at most as a middle manager Strangely enough for this
project he had decided to hire a 24-year-old woman
naiumlve and without that much experience to help him
on such an important project
Months went by and with some shouting stress and
a lot of stamina I conducted sessions to train him
in public speaking personal and corporate crisis
management speech writing personal image and
public relations A year later after a great effort he
was the candidate to chair one of the most important
associations of the industry Nine months after that he
was president of the main industry chamber which
gathered national and foreign associations
Seven years passed and with some problems along the way his company became the most important bio-tech lab in Latin America with a strong presence in local and international media He was also recognized as one the 300 most important people in Mexico
Without a doubt this is a story that teaches us the value of an image consultant
Every story has a beginning and an ending and this was no exception After several years of working together we decided one day that it was the time to end the project Maybe forever maybe for a period of time However in our last meeting he was full of gratitude and both of us with tears in our eyes were aware of his huge transformation as the result of all those years that we worked together
The young naiumlve woman had become his ally to help him reach his goal of achieving a powerful public image
Today I am an independent consultant
LILIANA DE LUNA is the current VP Ethics and Protocol AICI Mexico City Chapter
LAUNCHED IN JANUARY 2015 THE ldquoTELLING OUR STORYrdquo CONTEST INVITED AICI MEMBERS TO SHARE A PERSONAL STORY OF HOW THEIR WORK HAS IMPACTED THEIR CLIENTSrsquo LIVES
Sponsored by the International Image Academy the winner of the contest receives free registration for the 2015 AICI Global Conference All participants receive a Certificate of Participation and future issues of AICI GLOBAL
will feature the best of the powerful stories submitted
THE STORY OF THE MAN WHO DID NOT BELIEVE IN WOMEN BY LILIANA DE LUNA
THE WINNING ENTRY TELLING OUR STORY
10 | July 2015 magazine
La historia empezoacute en el antildeo 2005 cuando un hombre de 64 antildeos me llamoacute para trabajar con un plan de expansioacuten de su propia empresa a
la que habiacutea dedicado maacutes de 30 antildeos y que deseaba fuera conocida en el mercado mexicano Un hombre de cabeza blanca tez clara cuerpo delgado y ligeramente jorobado Su formacioacuten como ingeniero lo haciacutea una persona relajada pero iracunda cuando alguien se oponiacutea a sus ideas
Educado por la vieja escuela pensaba de forma decidida que las mujeres debiacutean ganar menos y no aspirar a un puesto mayor al de gerente Lo curioso era que para iniciar su vida puacuteblica habiacutea decidido contratar a una mujer de tan soacutelo 24 antildeos de edad que ante sus ojos era inexperta e inocente sin conocimientos suficientes para poder apoyarlo en una tarea tan dirigida
Los meses pasaron y entre gritos desesperacioacuten y muchas ganas de dar a conocer su esfuerzo profesional ante los ojos de las autoridades y de la competencia se desarrollaron sesiones de entrenamiento para hablar en puacuteblico estructuracioacuten de discursos persuasivos imagen personal relaciones puacuteblicas manejo de crisis personal y corporativa Un antildeo despueacutes de un gran esfuerzo fue nominado a presidir una de las asociaciones maacutes importantes que agrupaban a los socios mexicanos de la industria 9 meses adelante fue elegido presidente de la caacutemara de toda la industria incluyendo nacionales y extranjeros
7 antildeos adelante atravesando algunas vicisitudes se convirtioacute en el laboratorio biotecnoloacutegico maacutes importante de Ameacuterica Latina y con mayor presencia en medios nacionales e internacionales destacando la imagen de su Presidente como uno de los 300 personajes maacutes influyentes de Meacutexico Sin duda una historia que ensentildea el valor de tener un consultor en imagen de forma adjunta
Toda historia tiene un inicio y un final y eacutesta no fue la excepcioacuten Luego de varios antildeos de trabajo arduo un diacutea decidimos que era tiempo de dar teacutermino a la rutina de forma temporal o permanente auacuten no lo seacute Sin embargo en una conversacioacuten llena de agradecimiento y con laacutegrimas en los ojos ambos reconocimos la gran transformacioacuten que nos trajeron estos antildeos de convivencia y de reto continuo La mujer ingenua e inexperta se habiacutea convertido en su aliada para llegar al objetivo de tener una imagen puacuteblica reconocida
Hoy soy consultora independiente
LILIANA DE LUNA se desempentildea como VP Eacutetica y Protocolo AICI Mexico City Chapter
LA HISTORIA DEL HOMBRE QUE NO CREIacuteA EN LAS MUJERES POR LILIANA DE LUNA
The Association of Image Consultants International | 11
ldquoTELLING OUR STORYrdquo PARTICIPANTSMANY THANKS TO EVERY CONTESTANT FOR SHARING YOUR TRANSFORMATIVE STORY
沁云
Raquel Aragon
Diane Ballos
Catherine Bell AICI CIP
Beth Boreacutes
Wendy Buchanan
Jessica Cascante Saborio
Liliana de Luna
Rosario Galindo AICI CIP
Jainee Gandhi
Kayoko Ikuko Kozu AICI CIP
Carmina Iturriaga
Olen Juarez-Lim AICI FLC
Dr Joyce Knudsen AICI CIM
Katherine Lazaruk AICI FLC
Debra Lindquist AICI CIP
Ann Lindsay AICI FLC
Dina H Loomis AICI FLC
Kelly Machbitz AICI CIP
Daphne Magna AICI FLC
Neha Malhotra
Ale Marroquin AICI FLC
Carla Mathis AICI CIM
Colette Michelle AICI CIP
Emeritus
Atsuko Mikami AICI FLC
Ernest Moore
Beatriz Ocanto
Hitomi Ohmori AICI CIM
Cindy Ann Peterson AICI FLC
Marian Rothschild AICI FLC
Lorena Saca AICI FLC
Vanessa Simonetti
Jane Smith
Elaine Stoltz AICI CIM
Carolina D Tan
Cherrise Tan
Nadia Valdivieso Rolleri
Alheli Valerio
Ana Vasquez
Nelly Villarroel AICI FLC
Ginny Villegas
Peggy Rose Webster
Jacqueline Whitmore
Thea Wood AICI FLC
Saeko Yamazaki AICI FLC
Ferial Youakim AICI CIP
Yiran Zhenhua Xu AICI FLC
12 | July 2015 magazine
Meet Diane Craigin PersonAICI 2015 Global Conference Washington DC Aug 27 ndash 30 2015
Our Next Executive Presence Certifi cation Training Program Toronto Canada Sept 21 ndash 25 2015Contact Michelle for details michellecorporateclassinccom1-416-967-1221 Ext 107 To learn more click here
Become a Certifi ed Executive Presence System CoachHello Irsquom Diane CraigYes I listened to your many requests fora fast track to my Executive Presence Certifi cation Training Program
Enhance your career and your personal brand
Attract new clients grow your business Become more relevant to corporate clients Broaden your income base
Call me directly 14169671221 Ext 101Email me dcraigcorporateclassinccomVisit us at corporateclassinccom
Diane CraigPresident and Founder Corporate Class Inc
1863 - THE EMANCIPATION PROCLAMATION
On January 1 1863 President Abraham Lincoln officially issued the Emancipation Proclamation one of the most important documents in American governance
While popular opinion in the North heralded Lincoln as the ldquosavior of the Unionrdquo President Lincoln actually considered the Emancipation Proclamation to be his most important legacy ldquoI
never in my life felt more certain that I was doing right than I do in signing this paperrdquo he declared ldquoIf my name ever goes into history it will be for this act and my whole soul is in itrdquo (source The Civil War Trust)
The Emancipation Proclamation paved the way to the end of slavery but it only applied to the states in rebellion It wasnrsquot until the passage of the 13th Amendment to the US Constitution on December 6 1865 that slavery was abolished throughout the United States
1963 - DR MARTIN LUTHER KING JR DELIVERS HIS ldquoI HAVE A DREAMrdquo SPEECH
On August 28 1963 250000 people gathered in Washington DC to ldquoMarch for Jobs and Freedomrdquo Better known today as the March on Washington the famous protest took place on the 100th anniversary of Lincolnrsquos Emancipation Proclamation Though there were
FEATURE FROM THE EMANCIPATION PROCLAMATION TO TODAY150 YEARS OF STRUGGLE FOR EQUAL RIGHTS
14 | July 2015 magazine
many prominent speakers that day the march will always be synonymous with Dr Martin Luther Kingrsquos ldquoI Have a Dreamrdquo speech (Watch the last five minutes of that speech here)
TWO SPECIAL EXHIBITS IN WASHINGTON DC DOCUMENT THESE WATERSHED MOMENTS AND THEIR AFTERMATH IN AMERICAN HISTORY
2015 marks the 150th anniversary of the assassination of President Lincoln One of the most intimate portrayals of President Lincolnrsquos death can be experienced in an all-new Newseum exhibition entitled President Lincoln is Dead running through January 2016 In honor of the 150th anniversary of the assassination of President Abraham Lincoln the Newseum presents a series of New York Herald special editions dated April 15 1865 All seven editions will be displayed together starting with the 2 am edition that featured the first Associated Press announcement that Lincoln had been shot Learn the chronology of this tragic event in a way impossible until now with this one-of-a-kind exhibit
2015 is also the 50th anniversary of the Voting Rights Act It was a hundred-year journey from the 13th
Amendment to the Voting Rights Act and the struggle for equal rights continues to this day
The Newseum exhibit 1965 Civil Rights at 50 explores the dramatic civil rights events of 1965 from the historic march from Selma to Montgomery (Alabama) to the signing of the Voting Rights Act by President Lyndon B Johnson The fight for voting rights peaked in a violent clash between peaceful protesters and police that came to be known as ldquoBloody Sundayrdquo after state troopers and deputies armed with clubs and whips beat and trampled protesters as they attempted to cross Selmarsquos Edmund Pettus Bridge
PHOTO CREDITS Public Domain (Library of Congress US National Archives USIA)
Resources compiled by Susan Hesselgrave AICI FLC
ldquoNo no we are not satisfied and we will not be satisfied until lsquojustice rolls down like waters and righteousness like a mighty streamrsquordquo
ndash DR MARTIN LUTHER KING JR AUGUST 28 1963
THE NEWSEUM IS RATED AMONG THE TOP 5 MUSEUMS TO SEE IN WASHINGTON DC
Address 555 Pennsylvania Avenue NW
Getting there The Newseum is located between the White House and the US Capitol and adjacent to the Smithsonian museums on the National Mall The closest Metro station is Archives
Hours 9 am to 5 pm daily
Admission $2295 for adults (19 to 64)
Ma
ria
Bry
kN
ewse
um
The Association of Image Consultants International | 15
AICIrsquos Global Conference is something I look forward to for many reasons Not only do I get to participate in rich educational experiences
that help me grow my image business I also have the opportunity of meeting many amazing people who not only work in the image industry and related fields but also shape their clientsrsquo buying decisions as well as those of the public at large
London Ontario is a mid-sized Canadian city about two and a half hours away from Toronto With a population of 475000 London is no small town so itrsquos certainly too big for everyone to know your name hellip unless you have the mission and the moxie of Sue Jacobs
ldquoIrsquoll be out somewhere shopping or whatever and somebody will come up to me and say lsquoHi Suersquo Irsquoll be drawing a blank until they say lsquoI just saw your show again the other night Itrsquos still runningrsquo That show was so much work but it really tied me into the community Over the course of the series we incorporated eighteen different London businesses in the show People know me nowrdquo
Sue Around The City a series of six half-hour ldquomakeoverrdquo segments that Jacobs produced in 2012 for Rogers TVtrade (one of the two local television stations in London) didnrsquot materialize out of thin air though Jacobs was already putting herself out there mounting successful fundraising events for local charities
ldquoI had already done seven different live fashion events for local organizations like Make-A-Wish with my lsquoSue in the Cityrsquo concept The station producer [from Rogers TVtrade] approached me directly about creating the show because we had worked together on one of these local charity eventsrdquo
FEATURE
MEMBER SPOTLIGHT
SUE JACOBS BY THEA WOOD AICI FLC
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16 | July 2015 magazine
Jacobs credits much of her community visibility to her commitment to be a champion for smaller charities that are ldquounder the radarrdquo of the publicrsquos awareness She believes it is her mission to serve others in this way using her talents as an image consultant to amplify the impact of organizations like My Sistersrsquo Place
ldquoIf you can showcase what you can do and marry that with what you believe in itrsquos totally genuine and people feel like they really know you And people know I deliver Anything that has to do with children or empowering women Irsquom inrdquo
ldquoVolunteering or making a commitment to causes that are true to your heart that you are passionate
about is key Not to say that it isnrsquot a lot of work It is But the benefits are huge It helps others see their value and the impact they can have by taking part It changes lives And it feeds your soulrdquo
Jacobs just wrapped up hosting the third annual Handbags for Hospice on June 10 a signature fundraiser for St Josephrsquos Hospice that she helped develop from its beginning in 2013 ldquoIrsquom exhaustedrdquo she admits ldquoBut itrsquos worth itrdquo
Speaking in front of an audience can be daunting for many but it is something that Jacobs was comfortable with well before launching her image career Her prior career was in education with specialties in special needs and librarianship That coupled with an extensive
background in psychology led her to a variety of teaching and leadership opportunities
It was as a teacher in fact that it really hit home for her how large an impact image has on credibility and effectiveness
ldquoIf you can showcase what you can do and marry that with what you believe in itrsquos totally genuine and people feel like they really know yourdquo
Ima
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age D
esign ndash P
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The Association of Image Consultants International | 17
ldquoIrsquove always been amazed at Suersquos tireless commitment and passion to help people
not only in her community but also globally Soon after starting her business she began to organize fundraisers not as a strategy to move her into the public eye but to truly make a difference We discussed how she would stage the event who she would involve no detail was overlooked When it was show time Suersquos magnetic personality sense of humour and enthusiasm always touched the audience in a deep way resulting in the growth of her business over time ldquo
mdash CATHERINE BELL AICI CIP
ldquoI just knew we [teachers] could be doing better I always made a point of dressing professionally put together every day And it mattered I remember it was my 4th grade class I got to school one day towards the end of the year and before they go into the classroom all the kids line up in two lines boys here girls there And that day the boys are all excited saying lsquoMrs Jacobs Mrs Jacobs Look at the girlsrsquordquo
She laughs ldquoJust like boys wanting to spoil the surpriserdquo
ldquoSo I look over at the line of girls and every single one of them was carrying a little purse and had some jewelry on and a pretty outfit Theyrsquod planned it all out And I thought lsquoWow they really do noticersquo Teachers are such important role models in every wayrdquo
The school administration thought so too ldquoOne year the principal called me aside and she said lsquoThe parents cannot identify the younger teachers from the students and Irsquom sick of it Can you helprsquordquo
Thus began her unofficial career as an image consultant But it was after a perspective-altering trip to Japan that she decided to make it official
ldquoI was so impressed with the Japanese women How meticulous they were in their appearance Returning from visiting my daughter in Japan that first step onto North American soil convinced me that women here were short-changing themselves in how they presented themselves They could and needed to do better I knew I could help and I wanted to A year later with encouragement from my teacher administration friends and family I had moved on and started my own business It was a perfect fitrdquo
Jacobsrsquo community volunteer efforts have opened other business doors as well Following one of her early fashion fundraisers she was approached by an administrator in the Continuing Studies program at the University of Western Ontario who had been in the audience asking her about the possibility of designing and teaching a course on image and wardrobe for their program
It was a natural for Jacobs
ldquoI love teaching I put together an eight-week course learning modules for each week Module 1 was on your professional presence I told them lsquoDo not dress down How yoursquore showing up is how yoursquore
18 | July 2015 magazine
ldquoI was really impressed with the community service Sue was providing and I saw all the
work she was putting into it When I questioned her about how her efforts were funneling back to her business I was so surprised at her answer it wasnrsquot So we rolled up our sleeves and I helped her tweak her message so the audience was clear that she was inviting them to be her new clients She was nervous but followed through and what a difference Itrsquos great to do good work in the community but when yoursquore growing a new business itrsquos important to be able to parlay that exposure into a wider client base Sue has become an absolute expert at creating that flow Itrsquos a win-winrdquo
mdash BRENDA KINSEL AICI CIP
perceivedrsquo I saw the students in the course change from week to week Theyrsquod be sitting taller prouder They became more visiblerdquo
Jacobs taught the course for three terms and then became so busy in her practice that she had to give it up ldquoThey donrsquot pay you much but it gives you huge credibility Of course you donrsquot promote your business in the class ndash thatrsquos a no-no But out of the approximately 20 students in each term probably 60 percent of them either became clients or referred clients to me down the roadrdquo
Later Jacobs connected with Brescia University College an all-female college within the University of Western Ontario Jacobs knew how to get her foot in the door to build a lasting relationship
ldquoI initially participated in an evening called Female Entrepreneur Showcase where I met and connected with many students That led to my being asked to be on a panel of experts helping graduates ready themselves for interviews and transitioning from being a student to the real worldrdquo
That led to the Director of Alumnae Services asking her to collaborate on a Dress for Success program aimed at third-year and graduating students The success of the program has led to it becoming an annual event She could not be more thrilled
ldquoI have made many new friends in the students I get such a kick out of them sending me Facebook messages from all over the world Warms my heart Our work as image professionals is far reachingrdquo
She didnrsquot do all this on her own Role models were important to Jacobs both in life and business
ldquoI have had two role models who taught me how to be successful in business my father and my husband It is all about selling you not your product People buy you Finding out what that means personally takes time In my opinion before your business can grow the way you want it to grow you must know who you are and what your uniqueness is Thatrsquos the only way to attract your ideal clientrdquo
Jacobs has a well-established business now Personal Style Image and Wardrobe Consulting but she is quick to caution that it didnrsquot happen quickly It took time she says to figure out who her target market was and how to reach them
The Association of Image Consultants International | 19
ldquoI accomplished this gradually with the help of two image professionals who I hired as mentors and are now treasured friends Catherine Bell [AICI CIP] and Brenda Kinsel [AICI CIP]
ldquoAligning myself with audiences where the potential for future business was good was not only prudent it changed the trajectory of my business
ldquoSome of my early presentations were unpaid I chose them carefully I got in front of causes I cared about that were important to me businesses that could support and engage my services Being true to yourself is difficult especially when you want and need clients but in the end holding true to your values your ethics and standards wins outrdquo
For Sue Jacobs sticking to her sense of mission has aligned brilliantly with marketing her business
ldquoIt took some time I have moments where I stumble we all do I continue to learn and strive to be the best I can be my way on my terms I could not have dreamed of a better more fulfilling career I am proud to be in such esteemed company Image consultants People committed to being the best they can berdquo
Itrsquos hard not to agree with Jacobs
THEA WOOD AICI FLC MBA is an independent image consultant based in Austin Texas and serves as managing editor for AICI Global She is the co-author of Socially Smart and Savvy
ldquoIt is all about selling you not your product People buy you Finding out what that means personally takes time In my opinion before your business can grow the way you want it to grow you must know who you are and what your uniqueness isrdquo
Ima
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Photos by Image Design ndash Photographic Art by Craig and Amanda
20 | July 2015 magazine
Pro bono is a Latin phrase that means doing professional work without payment or at a reduced fee for the public good Why should image
professionals offer complimentary or low-cost services There are four powerful reasons to choose public service
1 PROPEL YOUR PROFESSIONAL GROWTH
Pro bono service is the perfect opportunity to develop your skills and strengthen presentations in a low-stress environment You can receive valuable feedback while trying out a new training topic or testing a service for the first time Practicing with ldquofreebiesrdquo prepares you for future high profile and profitable clients
2 OPEN NEW DOORS TO LEADERSHIP
Creating pro bono relationships gives you the chance to meet top leaders from worthy and influential organizations For example my volunteer work with HRNYrsquos University Relations committee enabled me to connect with role models across many fields such as career services training and diversity Try serving as a volunteer on a board of directors or team It is rewarding and instantly increases your credibility
3 WIDEN YOUR REACH
Online recognition is a key benefit of pro bono work Consider blogging for a nonprofit or actively supporting charitable initiatives to make an impact while expanding your visibility This fall Image Impact International is launching Mentoring Leaders 4 Impact with the widely established college student-run nonprofit wwwaiesecorg In online profiles we will showcase our volunteers for their fantastic support of student leaders
4 ENHANCE YOUR APPEAL TO CUSTOMERS
Giving your time and talents to a cause makes good business sense According to Kim Gordon in Entrepreneurcom ldquoCustomers who visit your website and see your advertising want to know that you share their desire to make the world a better place by supporting an important cause If your business or brand doesnrsquot stand for a cause consumers may turn to your competitorsrdquo Authentic pro bono choices can make you stand out from the competition and help you to attract clients
REASONABLE LIMITS
Should you always say yes to pro bono requests When should you say no It is important to set limits Image professionals deserve to be fairly compensated for their expertise One approach is to establish monthly or quarterly parameters for pro bono work This gives you flexibility and a gracious way to politely say no if you have reached your quota
Pro bono work is a powerful way to increase professional skills meet influential leaders expand online visibility and attract clients when you balance requests within reasonable limits
Pamela Judd AICI CIP is the President of Image Impact International a global philanthropic nonprofit community of trainers Pro bono educational activities include College 2 Career 2 Community Impact Mentoring Leaders 4 Impact Global Civility Awareness and Disability + STYLE To find out more contact juddpamelaaolcom or visit wwwimageimpactorg
THE POWER OF PRO BONOBY PAMELA JUDD AICI CIP
A PUBLIC SERVICE ANNOUNCEMENT BROUGHT TO YOU BY IMAGE IMPACT
The Association of Image Consultants International | 21
22 | July 2015 magazine
ETIQUETTE
HOW TO LOOK ACT AND SPEAK
We can all pick out the image consultants with presence They have a definite aura about them Some people have had natural capacities since childhood but the vast majority of us need to learn skills to exude presence
There are several elements of presence One is the art of being powerful purposeful and intentional The challenge is to look and act as if nothing about you is accidental or left to chance and yet you seem natural not contrived The second element is to be clear on your values Your appearance habits speaking style and actions then become congruent with what is important to you You walk the talk The third element is approachability As image consultants we want to appeal to a wide variety of people in our target market
ESTABLISH PRESENCE WITH YOUR SPEAKING STYLE
GAZE When speaking in public use steady eye contact and rest your gaze for two seconds on at least one different individual on all sides Eye contact with a friendly smile can help create a trusting relationship with the whole audience
GESTURES ldquoSpeaking with your handsrdquo is a common trait but can be a pitfall Waving your hands indiscriminately detracts from your message Practice well defined gestures If you are making a few points at one time help people follow by counting each point on your fingers
TIMBRE Voice quality can enhance your presence If you have a high-pitched voice find a lower tone in
your range as a high voice can denote uncertainty and inexperience Practice in the lower tone until it becomes natural Voice classes will also help
ENUNCIATION Clearly pronounce your words and alternate your pace Use a fast pace for enthusiasm medium for information sharing and slow pace for emphasis
BREVITY Donrsquot ramble on especially about yourself Be ultra sensitive to ldquodeer in the headlightsrdquo expressions and fidgeting Itrsquos up to you to be more interesting than the message on their smartphone
DICTION Cut out clicheacutes and exaggeration Donrsquot use scatological language or jargon Use precise language and you will sound more clear and original
Presence the art of being present is to listen to and be with people in such a way that they experience our engagement and genuine interest Image consultants with presence see the best in others The more we value the good traits in our clients rather than seeing them as a big problem the more we empower them and the more we increase their confidence with better results
Lynne Marks AICI CIM is President of London Image Institute She is co-author of The Perfect Fit How to Start an Image Consulting Business and author of Skinny Bits Wisdom for a Flourishing Image Business She has twice served as International President of AICI and has received both the AICI Award of Excellence for Education and the AICI IMMIE award (Image Makers Merit of Industry Excellence) award
EXECUTIVE PRESENCEFOR IMAGE CONSULTANTS BY LYNNE MARKS AICI CIM
PART ONE OF THIS ARTICLE APPEARED IN THE APRIL 2015 ISSUE
AICI PREFERRED PARTNER
The Association of Image Consultants International | 23
FOUR REASONS WHY NOW IS THE BEST TIME TO GET YOUR FLC CERTIFICATION
FLC Test investment cost now lower by 50From a prior investment cost of $545 the FLC test now costs $275
Return of the FLC Paper TestThe FLC Paper Test can now be run during Chapter Education Days subject to compliance to certification guidelines Moreover the FLC Test will now be offered during the AICI International Conferences once more
Introducing the technologically advanced LOP (Live Online Proctor)This is an internet-based test that allows anyone with a computer to take the test from anywhere in the world Unlike our current FLC computer-based test the LOP will allow any applicant to schedule and take the test using their computer from their home office or preferred location anywhere in the world There is no need to travel to a testing center to take the test This means convenience and valuable savings in travel expenses Moreover there is no waiting time for test results as applicants will know their test outcome right after taking the exam
Two application tracks now open for FLC CertificationThere are now two application options open to applicants Both have their pros and cons so all applicants are advised to evaluate which one works best for them
OPTION 1 Binder First Test Second
This involves submitting your FLC Binder first and upon approval by the assigned FLC Reviewer you may sit for the FLC Test
OPTION 2 Test First Binder Second
This option allows the applicant to sit for the FLC Test as a first step Upon passing the Binder may then be submitted to the assigned reviewer
24 | July 2015 magazine
CONFERENCECONFERENCE
CONFERENCE
AICI 國 際 双 年 會 提 供 了 一 個 最 好 的 自 我 提 昇 和 進 修 專 業 的 機 會 你
會 享 有 以 下 經 歷 和 收 獲
1) 與 同 行 和 資 深 人 士 砌 磋 學 習 和 互 相 觀 摩
2) 在 展 覽 中 尋 找 到 專 用 教 材 書 藉 商 品 甚 至 商 機
3) 增 廣 見 聞 開 濶 視 野 學 習 國 際 社 交 禮 儀 提 昇 自 身 國 際 型 象
形 象 設 計 專 家 左 谷 蘭
The biannual AICI Global Conference will provide you with the best opportunity for professional self-improvement and learning You will experience the following benefits
1) Observe and learn with peers and seniors memberscolleagues 2) Find suitable materials books merchandise and even business opportunities in the exhibition3) Broaden your horizons open your mind and learn international protocol and social etiquette
Most importantly enhance yourself with international perspectives
KAREN TSUO AICI CIP AICI SAN FRANCISCO BAY AREA CHAPTER
Asistir a la convencioacuten global me llenoacute de crecimiento en muchos aspectos Desde convivir y aprender de las grandes autoras de los libros con los cuales aprendiacute y me inspire para apasionarme de esta profesioacuten Como el networking que se crea el cual me ayudoacute a visualizar mis metas y trabajar en ellas Regrese a mi empresa con ganas de trabajar para mi capiacutetulo promocionando a AICI como una asociacioacuten profesional ademaacutes me lleneacute de conocimiento materiales nuevos y fuerza de compartir a mi gente lo que me transmitieron mis colegas y amigas de todo el mundo
I grew in many ways from attending the global conference I was able to learn in person from the great authors of the books I had studied and that had inspired me with passion for this profession There were great networking opportunities which helped me visualize my goals and work on them I returned to my company eager to promote AICI professional membership and work for my chapter I returned with new knowledge and materials to share with my people all that my colleagues and friends worldwide gave me
LOREN MESCHOULAM ESTILO BY LOREN AICI GUADALAJARA CHAPTER
CATAPULT YOUR CAREERAT THE AICI GLOBAL CONFERENCE REPORTED BY KAREN TSUO AICI CIP NADIA VALDIVIESO AND DEBRA LINDQUIST AICI CIP MA
26 | July 2015 magazine
The conference is the only place you can connect with the worldwide image industry However it was a very local connection forged at the conference that has proved most productive for me Bess Heitner a jewelry designer from New York City exhibited at Conference Her high quality jewelry is perfect for many of my clients Beth is extremely accessible as she lives very close to me I went all the way to conference to meet someone who lives next door
ANNIE BRUMBAUGH AICI CIP AB WARDROBE WORKS AICI NEW YORKTRI-STATE CHAPTER
Mi experiencia en las conferencias de AICI fueron increiacutebles Tuve la fortuna de conocer muchos consultores alrededor del mundo y uno de ellos fue Sarah Hathorn Al haber atendido a la conferencia me puso en contacto con ella doacutende contrateacute sus servicios como coach y mentor y esto provocoacute que mi nuevo negocio creciera en muy poco tiempo y me posicionara fuerte entre los corporativos en Meacutexico Empezamos la relacioacuten en 2012 y al diacutea de hoy formo parte de su empresa Illustra Business Coaching como Coach Asociado para Latinoameacuterica Definitivamente ir a la Conferencia te brinda oportunidades de educacioacuten y de lograr hacer negocios con otros expertos en la industria a nivel mundial
My experience attending the AICI conference was incredible I had the good fortune to meet many people from around the world and one of them was Sarah Hathorn Going to conference put me in contact with her where I hired her as a coach and mentor Thanks to her coaching my new business grew quickly We started our relationship in 2012 and now I am an associate coach for Latin America for her company Illustra Business Coaching Definitely going to Conference presents you not only with great education opportunities but also great possibilities to collaborate professionally with other experts
ALE MARROQUIacuteN AICI CIP IMAGEN Y PROTOCOLO DE NEGOCIOS AICI GUADALAJARA CHAPTER
I attended my first AICI Global Conference in May 2013 in Arizona It was such an exciting conference and I got a lot out of it I made some connections with other members and took some amazing workshops that helped me further my education in image consulting Attending the conference in 2013 helped me gain the necessary credits to earn my FLC the following year I recommend everyone attend conference to gain their own unique experience
MELISSA SUGULAS AICI FLC MELISSA SUGULAS STYLE AICI NEW YORKTRI-STATE CHAPTER
BE SURE AND CHECK OUT THE APRIL 2015 AICI GLOBAL FOR MORE STORIES ON THE UPCOMING AICI 2015 GLOBAL CONFERENCE YOU CAN FIND THE COMPLETE SCHEDULE AND REGISTRATION DETAILS AT AICI 2015 GLOBAL CONFERENCE
APRIL2015
AICI GL BALP R O F E S S I O N A L D E V E L O P M E N T I S S U E
THE 2015 AICI GLOBAL
CONFERENCE
YOUR VIP INVITATION ldquoMUST SEErdquo DC
MEMBER SPOTLIGHTJOANNE RAE
POWERFUL SATURDAY
CELEBRATING 25 YEARS
The Association of Image Consultants International | 27
13
httpcatherinescholzecom13 contactcatherinescholzecom13 802-shy‐399-shy‐271513
13
Help13 us13 Revolutionize13 the13 Way13 Curvy13 Women13 Shop13 for13 Clothes13 13 We13 design13 professional13 attire13 for13 curvy13 women13 sizes13 8-shy‐2013 13 13 Made13 in13 the13 USA13 from13 natural13 fibers13 13 We13 offer13 a13 new13 shopping13 experience13 for13 curvy13 women13 personalized13 service13 customizable13 options13 for13 each13 garment13 shopping13 in13 the13 comfort13 of13 her13 home13 or13 your13 studio13 13 We13 train13 and13 work13 with13 our13 stylists13 on13 a13 product13 platform13 that13 helps13 meet13 their13 business13 goals13 13 No13 minimums13 no13 exclusivity13 13 And13 for13 201513 no13 start-shy‐up13 costs13 13 Contact13 us13 for13 details13 13
13
13
httpcatherinescholzecom13 contactcatherinescholzecom13 802-shy‐399-shy‐271513
13
Help13 us13 Revolutionize13 the13 Way13 Curvy13 Women13 Shop13 for13 Clothes13 13 We13 design13 professional13 attire13 for13 curvy13 women13 sizes13 8-shy‐2013 13 13 Made13 in13 the13 USA13 from13 natural13 fibers13 13 We13 offer13 a13 new13 shopping13 experience13 for13 curvy13 women13 personalized13 service13 customizable13 options13 for13 each13 garment13 shopping13 in13 the13 comfort13 of13 her13 home13 or13 your13 studio13 13 We13 train13 and13 work13 with13 our13 stylists13 on13 a13 product13 platform13 that13 helps13 meet13 their13 business13 goals13 13 No13 minimums13 no13 exclusivity13 13 And13 for13 201513 no13 start-shy‐up13 costs13 13 Contact13 us13 for13 details13 13
13
ETIQUETTE
The average American woman in 2015 according to WebMD is 5rsquo4rdquo has a waist of 34-35 inches and wears a size 12-14 dress
Image consultants today have more clients in need of clothing in the 14-20+ size range And while one can spend hours debating the health impacts of this trend our job is to support our clients and to help them look and feel their absolute best Not only is this important for their emotional well-being studies have shown that healthy self-image leads to healthier life decisions We truly can impact the lives of the people we serve
When styling plus-size women there are several special considerations
STRUCTURE Flattering a curvy frame requires a combination of structured garments that support the shape of the body and good fitting lines that provide the correct amount of space for the curvy areas of the body Jackets and vests are great choices because they visually nip in the waist and provide shape
FABRICS There are two aspects of fabric to consider
Hand refers to the stiffness of the fabric Using stiffer fabrics in jackets and bottoms while using fluid fabrics for tops or dresses will provide the perfect combination giving the body shape as well as providing flow over troublesome areas such as the stomach and thighs
Fiber content Plus-size women often perspire more easily than their misses-sized sisters This can be a true challenge for the traveling professional because she
sweats while dashing to the next meeting or airplane then gets miserably cold while sitting in the air-conditioned space The best fiber choices are natural ones cotton the superfine wools silk rayon and linen Avoid polyester and acetate if possible Polyester not only increases sweating it also traps odor What about the wicking fabrics in sportswear Sorry they still increase sweating and odors
FITTING LINES Garments designed for plus-size women need to have fitting lines These can be cleverly hidden within style lines but they have to be there Princess lines are a great choice because they can visually narrow the width of the body and can be manipulated to fit the bust waist and hips Darts are also effective Ideally tops will have both horizontal and vertical (either French or waist) darts to provide good fit at the bust and across the stomach and hips Darts or princess seams in pants and skirts are a must-have to fit and flatter the derriegravere and lower back
DESIGN Was the garment designed specifically for the plus-size woman or was it merely graded up from misses sizes Designers cutting specifically for plus sizes design the garment on a plus-size model and mannequin and they assess style lines fit and proportion specifically for that body The end result is much more flattering
Catherine Scholze is the owner and designer of Catherine Scholze Designs and a Preferred Partner for the 2015 AICI Global Conference
FABULOUS AT ANY SIZESTYLING THE PLUS-SIZE WOMAN BY CATHERINE SCHOLZE
AICI PREFERRED PARTNER
The Association of Image Consultants International | 29
STYLE
SEVEN DECADES OF
AMERICAN STYLEBY SUSAN HESSELGRAVE AICI FLC
Marjorie Merriweather Post ca 1935 Photographer John Alfred Piver Courtesy Hillwood Estate Museum and Gardens
A special exhibit at the Hillwood Museum will be of particular interest to AICI members attending the AICI Global Conference this August The
museumrsquos tagline is ldquoWhere Fabulous Livesrdquo and fabulous it is indeed
Set within 25 acres of gardens and woodlands the museum that Marjorie Merriweather Post bequeathed includes the most comprehensive collection of Russian imperial art outside of Russia and a distinguished 18th-century French decorative art collection Her personal collection of commissioned Cartier jewelry was
featured in a special exhibit there last year
Ingenue to Icon will include more than 70 gowns dresses and ensembles worn by Marjorie Merriweather Post from the first part of the century to the 70s This is the first exhibition at Hillwood to present Marjorie Postrsquos full range of style Post was well known for her strong sense of personal style and appreciation of beauty and craftsmanship in all things The exhibit documents not only the evolution of American style but how fashion reflected the changing perception and definition of American women
30 | July 2015 magazine
FROM RESIDENCE TO MUSEUM
What is now the Hillwood Museum started out as Marjorie Merriweather Postrsquos residence
It was her divorce in 1955 from her third husband Joseph Davies that spurred Post to buy the Hillwood mansion Davies was demanding a fortune in return for the Washington mansion they lived in
ldquoBeing a good businesswoman she thought that price was a little high and she wanted some leveragerdquo explained her granddaughter and former museum president Ellen Charles to The Washington Post
Ellen Charles served as the board president of the museum for 25 years stepping down in 2014 She was the last Post descendant to head Hillwood taking over from her mother in 1989 Under Charlesrsquo leadership Hillwood was transformed from ldquoa very fancy house full of very fancy stuffrdquo into a world-class museum that attracts 70000 visitors a year
Her grandmotherrsquos style was overwhelming to Charles as a young woman ldquoShe was so grand and she was a perfectionist You were afraid you were going to stumble sometimesrdquo Yet it was Postrsquos perfectionism that translated into her impeccable sense of style
ldquoMarjorie Post lived an extraordinary life throughout which she played many roles from a young Edwardian bride to a high-profile business and society figure to independent grande dame She was always aware that how she presented herself particularly through her dress not only reflected her personality but also projected her role to societyrdquo
ndash KATE MARKERT HILLWOOD EXECUTIVE DIRECTOR
Post wanted to ldquojazz uprdquo her granddaughterrsquos party outfits ldquoDearie you need some jewelryrdquo she would say holding out diamonds or emeralds Ellen Charles remembered the thought of wearing the elaborate jewelry ldquowas horrifying Not the cost of it just the size of itrdquo
INGENUE TO ICON 70 Years of Fashion from the Collection of Marjorie Merriweather PostExhibit Dates June 6 to December 31 2015
Address 4155 Linnean Avenue NW Washington DC
Getting there Metro VanNessUDC Red Line (20 minute walk)
Hours Tuesday through Sunday 10 am to 5 pm Closed Mondays
Admission Suggested Donation $18
The Association of Image Consultants International | 31
A LIFE OF HIGH FASHION IN THE 20TH CENTURY
Born in 1887 Post came of age during a time of turbulence and political transformation for American women In 1900 women were not deemed ldquopersonsrdquo under the Fourteenth Amendment to the Constitution and had no separate legal standing By the end of the 20th century American women had gained the vote reproductive rights property rights and roles in the offices of government What they had not gained however was true equality in the workplace Paychecks and promotions however were never a concern for Marjorie Merriweather Post who at the time of her inheritance of the Post fortune at age 27 became the wealthiest woman in the United States
American 20th century style opens with the new feminine ideal of the ldquoGibson Girlrdquo Post epitomized this trend upswept hair and high fashion gowns on a young woman who was educated worldly and independent
When Post married Edward Bennett Close in 1905 she entered East Coast high society in earnest A wardrobe makeover was called for She called upon Parisian couturiers fine department stores and New York custom fashion houses to ensure that she was wearing the latest and most coveted styles
THE POST FORTUNE Treasure in a Cereal BoxIn 1895 CW Post Marjorie Merriweather Postrsquos father singlehandedly created the breakfast foods industry He was the inventor of the very first manufactured breakfast product Postum a patented beverage of wheat berries bran and molasses as a ldquonutritious alternativerdquo to coffee In 1989 the first commercially packaged breakfast cereal was debuted Grape-Nuts Grape-Nuts made him a millionaire And in 1904 Post invented cornflakes Initially branded with an unpopular name the cornflakes were rebranded in 1908 as Post-Toasties and sales soared The successful rebrand resulted in over $2 million net profit in just one year
Source Marjorie Merriweather Post - A Biography by Kenneth Lisbee
Left Evening Dress Callot Soeurs Paris ca 1907 Turquoise silk
moireacute turquoise cotton moireacute orangegold silk crecircpe orange
tulle turquoisegold silk cotton floss turquoisegold silk ribbon
cord beading Courtesy Hillwood Estate Museum and Gardens
Right Evening Ensemble Thurn New York City ca 1927 Red silk
crecircpe melon silk charmeuse organza lace Courtesy Hillwood
Estate Museum and Gardens
32 | July 2015 magazine
In the ldquoRoaring Twentiesrdquo hemlines rose and women were liberated from the corseted look of the turn of the century Progress and prosperity were the anthem of the times and the Art Deco influence could be seen in architecture decoration and fashion
In the 1930s now married to her third husband Joseph Davies Postrsquos style evolved to the glamour of Hollywood characterized by sensuous fabrics and close draping of the figure
Throughout the 1940s the Davies continued to entertain in grand style and Post as an ambassadorrsquos wife was called upon frequently to host diplomats Supreme Court justices and senators Her style during this period was the epitome of confident elegance Christian Diorrsquos ldquoNew Lookrdquo was extremely popular and brought Paris back to the forefront of fashion
The 1950s ushered in a return to the romance of rich detail and texture In a portrait by English portrait painter Douglas Chandor Post wore a gray silk faille evening gown attributed to African American designer Ann Lowe who was known for elaborately worked swirl-like motifs
A year later Jacqueline Bouvier popularized Ann Lowersquos fashions when she chose a wedding gown by the designer (See sidebar)
AN ICONIC DRESS AND NEAR DISASTERAnn Cole Lowe (1898ndash1981) was the first African American to become a noted fashion designer
The dress she made for Jacqueline Bouvier is one of the best-remembered bridal gowns of all time and was the catalyst for Lowersquos ascent from ldquodressmakerrdquo to sought-after fashion designer
But it almost didnrsquot happen
The dress which Lowe had designed and fashioned of silk chiffon taffeta was destroyed (after almost eight weeks of work) just ten days before the wedding due to a flooding of Lowersquos workroom Also ruined were nine of the bridesmaid dresses (only five gowns of the total order were spared)
Fortunately the supplier had enough material to make it possible to replace
the ruined gownshellipif Lowe and her staff could manage to recreate them in those remaining few days They worked day and night completing the wedding dress (cutting sewing and all) in eight days flat However Lowe ended up losing money in excess of $2000 on the project
Left Evening Dress detail Ann Lowe (attr) New York 1952 Waffle weave silk faille Courtesy Hillwood Estate Museum and Gardens
Right Toni Frissell [Public domain] via Wikimedia Commons
The Association of Image Consultants International | 33
Post was divorced from Davies in 1955 and began her residence at Hillwood Her manner of dress from this point on was classic mature and elegant Post favored New York-based Czechoslovakian designer Oldric Royce and commissioned dresses from him for the remainder of her life When she liked a certain style she would order the same design with variations The wedding dress Post commissioned for her 1958 marriage to her fourth husband Herbert May is very similar to the short day dress pictured
Through seven decades of change Marjorie Merriweather Post raised the bar for American high society seeking out designers who were at the forefront of the times and introducing fashion concepts from abroad into the sometimes stodgy East Coast upper class
SUSAN HESSELGRAVE AICI FLC is an independent image consultant based in Seattle Washington She serves as editor in chief for AICI Global and is currently writing a book exploring the intersection of values identity and personal style
Dinner dress Oldric Royce Inc New York City ca 1960 Yellow silk acetate nude silk organza green net Courtesy
Hillwood Estate Museum and Gardens
READ MOREAMERICAN EMPRESS THE LIFE AND TIMES OF MARGORIE MERRIWEATHER POST
By Nancy Rubin
34 | July 2015 magazine
FOR COMPLETE DETAILS VISIT HTTPWWWAICIORGEVENT2015GLOBALCONFERENCE
The Association of Image Consultants International | 35
BETWEEN US
AICI CITY CIRCLES THE SHORTEST DISTANCE BETWEEN TWO POINTSBY THEA WOOD AICI FLC
You may have heard about the new AICI City Circles You may now be an active member of a City Circle You may be asking ldquoWhat is a City Circlerdquo
AICI City Circles are AICIrsquos solution for either a) members who wanted to participate in AICI but didnrsquot have a regional chapter or b)
members who lived in a chapterrsquos region but were
too far away to actively participate They are city-
centric organizations that act autonomously in how
they operate their programs and requirements (if
any) The group simply needs to send a semi-annual
report to the International Board informing them of
circle activities
Rather than trying to jumpstart a regional AICI
chapter establishing an AICI City Circle would be a
first step to creating a recognized AICI presence in
your area
ldquoThere were existing groups that were not official so everyone wasnrsquot aware of them We decided that we needed a stepping stone toward a chapterrdquo said Riet de Vlieger AICI CIP and VP Chapter Relations ldquoWe now have seven City Circles Houston Dallas Spain Korea-Busan Mexico-Monterrey Columbia-Bogota and Peru-Lima Spain had their first conference in Barcelona this past Junerdquo
AICI City Circles also resolve the challenges that some regional chapters faced such as low membership numbers vast geographic expanses and struggling leadership participation
As a former Southwest Chapter board member who had to hold two offices to keep the chapter compliant
ldquoWe decided that we needed a stepping-stone toward a chapterrdquo
mdash RIET DE VLIEGER AICI CIP VP CHAPTER RELATIONS
36 | July 2015 magazine
DEADLINE JUNE 30 2015
to association requirements I personally witnessed the challenges of running a chapter whose members were spread across a vast geographical region
Chapter charity and education events resulted in poor attendance because no matter which city hosted the event many members had to drive three to six hours (or fly) to attend Many had a hard time paying for the event plus the travel expenses like gasoline airfare andor hotel rooms Add to that the introduction of online continuing education and the incentive to travel to chapter events waned
Since dissolving the Southwest Chapter Houston and Dallas have formed separate AICI City Circles All thatrsquos required is a minimum of four members and one ldquoconnectorrdquo or liaison to the International Board AICI City Circles have a presence on the AICI website by providing a link to the City Circlersquos website or Facebook page which are setup and maintained by each AICI City Circle
De Vlieger said that forming an AICI City Circle is easy to do online
gtgt Visit the AICI City Circles page gtgt Fill out the AICI City Circle
request formOnce approved AICI sends a welcome packet to the new AICI City Circle including a customized logo so that it can be published on the City Circlersquos website or Facebook page
THEA WOOD AICI FLC MBA is an independent image consultant based in Austin Texas and serves as managing editor for AICI Global She is the co-author of Socially Smart and Savvy
AICIrsquoS NEWEST CERTIFIED IMAGE MASTER
SARAH HATHORN Sarah Hathorn AICI CIM CPBS
joins the honored company of Helena Chenn AICI CIM
Marion Gellatly AICI CIM Dr Joyce Knudsen AICI CIM Emeritus Eva Koeck-Eripek AICI CIM Lynne Marks AICI CIM Carla Mathis AICI CIM Hitomi Ohmori AICI CIM Christina Ong AICI CIM Judith Rasband AICI CIM Elaine Stoltz AICI CIM and Anna Wildermuth AICI CIM
Sarah is the CEO of Illustra Consulting and Illustra Business
Coaching A Master Trainer at the London Image Institute and former senior executive for Macyrsquos Sarah has 30 years of experience imparting executive presence ABC skills to advance leaders
Attendees at the AICI Global Conference in August will have the opportunity to learn from her directly as she will be leading an intensive and interactive session ldquoIncrease Corporate Clients to Totally Supercharge Your Businessrdquo She will share the secrets of her
consultancyrsquos rapid ascent and ongoing success She will also reveal the exact same marketing steps systems and up-leveling strategies she uses to get her foot in the Fortune 500 door and then form scalable dynamic long-term relationships This session was designed specifically for those AICI members desiring to break into the corporate market for bigger revenues and greater career acceleration
Congratulations Sarah on your achievement
CERTIFICATION NEWSAICI MALAYSIA CHAPTER HOSTS PAPER FLC EXAMBY DELBY BRAGAIS AICI CIP CPC
I write this as I wait at the Kuala Lumpur Airport for my flight back to the Philippines
having spent the past four days in Malaysia In my capacity as AICI VP Certification it has been a very gratifying trip
I am happy to report that the AICI Malaysia Chapter has successfully hosted the pilot FLC Paper Test with an astounding 26 participants taking the exam from several different countries in Asia (The
minimum headcount required for a chapter to mount an FLC Exam is only 15)
This is the first time in AICI history where an AICI FLC Exam was conducted simultaneously in two languages English and Chinese This is the first time a Chinese version of the FLC paper test has been available as it was developed just this year
2015 has been a banner year for AICI FLC certification kicking off
with AICI Mexico City Chapter successfully hosting FLC testing for an entire group using the Live Online Proctor (LOP) with 15 participants taking the exam
Additionally AICI Washington DC Chapter and AICI Malaysia Chapter held their own unique ldquoFLC Bootcampsrdquo to help those interested in obtaining their FLC certification
DELBY BRAGAIS AICI CIP CPC is the outgoing VP Certification on the AICI International Board
BETWEEN US
38 | July 2015 magazine
UPCOMING EVENTS
LISTFUL THINKING USING LISTS TO BE MORE PRODUCTIVE HIGHLY SUCCESSFUL AND LESS STRESSED Paula Rizzo The List Producer and author of Listful Thinking
July 15 2015 800pm EST mdash NEW YORK
It seems simple but using lists can have huge returns if you do it right What do Sir Richard Branson Martha Stewart Sheryl Sandberg Ellen DeGeneres and Madonna have in common Each is a list maker and history shows us that change creators make their to-do lists and check them often In this one-hour teleclass you will learn how to
bull Save timebull Be more organizedbull Become more productive
For more information visit Listful Thinking Using Lists to be More Productive Highly Successful and Less Stressed
IMAGEN CORPORATIVA Y MARCA PERSONAL EN EL SECTOR BANCARIO-FINANCIERO Kalena de Velado kalenadeveladowordpresscom
14 de Agosto 2015 1200pm CDT mdash MEXICOndashGUADALAJARA
La clase esta orientada a propocinar un conocimiento general sobre la importancia de alinear la marca persona la imagen corporatival y el estilo profesionai de acuerdo a la experiencia vivida como asesora de imagen en el sector empresarial
Lo que aprenderaacutebull Reflexionar sobre las oportunidades en el sector empresarialbull Compartir experiencias a lo largo de 20 antildeos en el sector financiero bancariobull Conversar sobre las perspectivas en un entorno globalbull Conocer otras experiencias similares en otros paises y regions
For more information visit Imagen corporativa y marca personal en el sector bancario-financiero
AICI 2015 GLOBAL CONFERENCE August 27ndash30 2015 mdash WASHINGTON DC Renaissance Arlington Capital View Hotel
For complete conference details and to register visit AICI Global Conference
AICI WEBINARS FOR CEUrsquoS
BETWEEN US
bull Save moneybull Reduce stress
The Association of Image Consultants International | 39
ADVERTISE YOUR PRODUCTS amp SERVICES IN AICI GLOBAL MAGAZINE
REACH THOUSANDS OF AICI MEMBERS AND OTHER INDUSTRY PROFESSIONALS WORLDWIDE AND BOOST YOUR EARNING POTENTIAL
OUR READERS ARE LOOKING FORColor Systems
Body Styling TrainingIndustry-Related Books amp Magazines
Multi-level and Network Marketing OpportunitiesBusiness Tools
Continuing Education Units for AICI certificationHealth and Beauty Products
Professional Development Workshops amp WebinarsHotel amp Travel Services
Website Design and SupportCareer Coaches
Sales ToolsClothing amp Accessories
CONTACT IMOGEN LAMPORT AT IMOGENAOPICOMAU FOR CURRENT AD RATES AND DEADLINES
NEXT ISSUE OCTOBER 2015
APRIL2015
AICI GL BALP R O F E S S I O N A L D E V E L O P M E N T I S S U E
THE 2015 AICI GLOBAL
CONFERENCE
YOUR VIP INVITATION ldquoMUST SEErdquo DC
MEMBER SPOTLIGHTJOANNE RAE
POWERFUL SATURDAY
CELEBRATING 25 YEARS
JANUARY2015
AICI GL BALC O N N E C T I O N S I S S U E
MANAGINGCOMMUNICATIONS
FOR MAXIMUM
RESULTS
A RUNWAY STAR
RISES MEMBER SPOTLIGHT KEIKO NAGAO
USING THE POWER OF
AICI CERTIFICATION
wwwaiciorgAuthentic_Beauty
aiciglobalgmailcom
The official definition of a mission statement is ldquoa formal summary of the aims and values of a company organization or individualrdquo The mission of the twelve incredible women who started AICI in
1990 was to ldquobe first and bestrdquo The mission of Liliana de Luna who wrote the winning entry in our Telling Your Story campaign was to overcome perceived andor real prejudice around age and gender AICIrsquos mission is to establish and promote the highest professional standards for image consultants in appearance behavior and communication
As the words came for this first paragraph and I re-read them my heart soared Sometimes words can seem so simple yet there is a quiet but enormous power within them Our founders in 1990 said we were to be the first and become the best and we are Liliana like many of us had to overcome prejudice about our role and our gender and we did AICI set out to establish and promote the highest standards in our industry With 12 AICI Certified Image Masters 91 AICI Certified Image Professionals and 145 AICI First Level Certified (and in 20142015 we have had the highest number of FLC applications on record) we have achieved being the first best and highest qualified image professionals in the world
Itrsquos an incredible achievement and I am so proud to say I am part of this extraordinary AICI family But we didnrsquot get here because of an ldquoIrdquo or a
ldquomerdquo We got here thanks to a ldquowerdquo thousands upon thousands of dedicated volunteer hours from our pioneer founders all our past international presidents international board members chapter presidents chapter board members committee members and other volunteers We are where we are today thanks to you all
If our founders had not come together our journey would never have begun If we had not continued to come together in chapter and conference events our journey would have ended I am an independent image consultant but I am not an island I thrive on the energy of my fellow image professionals I soar to success on the education and knowledge they pass on I expand my circle
of influence with every fellow AICI member I connect with and my credibility grows with every AICI success
Mother Teresa wrote ldquoI can do things you cannot you can do things I cannot together we can do great thingsrdquo Together we have already achieved great things but there is so much more we can do if we continue to come together I am deeply honored that I will stand side by side with our original founders many of our past presidents the past and present International Board my AICI colleagues and friends and our Ewald management team to celebrate 25 years of achievement at the 2015 AICI Global Conference Will you stand with us
I hope to see you there because we have much to celebrate
ONWARDS AND UPWARDSJANE
LETTER FROM THE PRESIDENT
ldquoI CAN DO THINGS YOU CANNOT YOU CAN DO THINGS I CANNOT TOGETHER WE CAN DO GREAT THINGSrdquo ndashMOTHER TERESA
The Association of Image Consultants International | 7
The AICI 2015 Global Conference will feature a once-in-a-lifetime opportunity
to learn all day long from a unique gathering of the pillars of our industry the Certified Image Masters (CIM) and Founders of AICI
AICIrsquos mission is to set and promote the highest professional standards for image consultants in appearance behavior and communication Over the past twenty-five years that mission has brought us from the Founders twelve incredible women who started AICI to an association of over one thousand members in over thirty-two countries
Until recently our growth dynamism and the influence of our membership on implementing professional standards within the image profession seemed to be an insiderrsquos secret only truly recognized and understood by AICI members But in 2014 we were to learn that the word was out
AICIrsquos reputation as the leader in development and international certification of image professionals is now being recognized outside of our organization This is thanks to a quarter century of our membersrsquo quiet steadfast dedication and untold volunteer hours
Over the past twelve months a number of universities in Mexico who offer image consulting as
a university degree have shown
interest in having access to AICIrsquos
training and accreditation
In March 2015 I embarked with
a team of colleagues from AICI
Mexico City Chapter -- Coca Sevilla
AICI FLC Hildeberto Martinez AICI
FLC Victor Vazquez and Manolo
Trujillo -- on an expedition across
Mexico Our goal was to learn more
about these exemplary universities
in the cities of Pueblo Mexico City
Toluca Guadalajara and Monterrey
At each of these institutions we
had the opportunity to meet with
administrators stakeholders and
faculty All of them were extremely
enthusiastic about the prospect of
being a part of AICI Collectively
they felt that having the ability
to offer their students access to
AICI tele-classes webinars FLC
certification local chapter events
conferences and AICI global
networking would enhance their
overall curriculum
FEATURE
AICI REACHES OUT TO THE FUTURE THE UNIVERSITY TOURBY JANE SEAMAN AICI CIP
8 | July 2015 magazine
As well as meeting with university administrators and faculty we also met with many of their students They too were excited at the prospect of having access to AICI The majority showed extreme interest in having an opportunity to undertake their FLC certification prior to graduation
At the end our tour the members of the project team were unanimous in their conclusion We felt we needed to develop a new category of AICI membership that would capture the essence of what this project was aiming to accomplish
Our goal is to make available to students within the image industry and fellow image professionals AICIrsquos education and FLC certification programs which have become recognized as the ultimate
image qualifications globally The project team felt the category ldquoAICI Academic Membershiprdquo encompassed all we were trying to achieve
In April 2015 the AICI Membership voted to accept this new category and we are now under negotiations with the universities to make this category a reality
What struck me most about all the incredible people I met and had the honor of spending time with is that this is our future the universities in Mexico are cultivating our future image professionals They are bright witty and enthusiastic They truly represent the essence of AICIrsquos three pillars of image appearance behavior and communication They are the future of the image profession and AICI would be
honored to play a role in preparing them to ensure the highest standards within our industry are cultivated and upheld for yet another twenty-five years
Jane Seaman AICI CIP is the current AICI International President Her image consulting practice Imagine Image is based in Houston Texas She also is co-founder of The International Image Academy offering professional image consultant training programs
Jane Seaman AICI CIP is the current AICI International President Her image consulting practice Imagine Image is based in Houston Texas She also is co-founder of The International Image Academy offering professional image consultant training programs
The Association of Image Consultants International | 9
FEATURE
This story started in 2005 when a 64-year-old man called me to work on an expansion plan for his own business He had worked on it for 30 years
and wanted to conduct business in Mexico A white-
haired skinny man with a little hunch to his shoulders
his thinking was linear and direct and he was
sometimes quick-tempered perhaps due to his career
as an engineer
An old-fashioned man he thought that women should
earn less than men and their professional potential was
at most as a middle manager Strangely enough for this
project he had decided to hire a 24-year-old woman
naiumlve and without that much experience to help him
on such an important project
Months went by and with some shouting stress and
a lot of stamina I conducted sessions to train him
in public speaking personal and corporate crisis
management speech writing personal image and
public relations A year later after a great effort he
was the candidate to chair one of the most important
associations of the industry Nine months after that he
was president of the main industry chamber which
gathered national and foreign associations
Seven years passed and with some problems along the way his company became the most important bio-tech lab in Latin America with a strong presence in local and international media He was also recognized as one the 300 most important people in Mexico
Without a doubt this is a story that teaches us the value of an image consultant
Every story has a beginning and an ending and this was no exception After several years of working together we decided one day that it was the time to end the project Maybe forever maybe for a period of time However in our last meeting he was full of gratitude and both of us with tears in our eyes were aware of his huge transformation as the result of all those years that we worked together
The young naiumlve woman had become his ally to help him reach his goal of achieving a powerful public image
Today I am an independent consultant
LILIANA DE LUNA is the current VP Ethics and Protocol AICI Mexico City Chapter
LAUNCHED IN JANUARY 2015 THE ldquoTELLING OUR STORYrdquo CONTEST INVITED AICI MEMBERS TO SHARE A PERSONAL STORY OF HOW THEIR WORK HAS IMPACTED THEIR CLIENTSrsquo LIVES
Sponsored by the International Image Academy the winner of the contest receives free registration for the 2015 AICI Global Conference All participants receive a Certificate of Participation and future issues of AICI GLOBAL
will feature the best of the powerful stories submitted
THE STORY OF THE MAN WHO DID NOT BELIEVE IN WOMEN BY LILIANA DE LUNA
THE WINNING ENTRY TELLING OUR STORY
10 | July 2015 magazine
La historia empezoacute en el antildeo 2005 cuando un hombre de 64 antildeos me llamoacute para trabajar con un plan de expansioacuten de su propia empresa a
la que habiacutea dedicado maacutes de 30 antildeos y que deseaba fuera conocida en el mercado mexicano Un hombre de cabeza blanca tez clara cuerpo delgado y ligeramente jorobado Su formacioacuten como ingeniero lo haciacutea una persona relajada pero iracunda cuando alguien se oponiacutea a sus ideas
Educado por la vieja escuela pensaba de forma decidida que las mujeres debiacutean ganar menos y no aspirar a un puesto mayor al de gerente Lo curioso era que para iniciar su vida puacuteblica habiacutea decidido contratar a una mujer de tan soacutelo 24 antildeos de edad que ante sus ojos era inexperta e inocente sin conocimientos suficientes para poder apoyarlo en una tarea tan dirigida
Los meses pasaron y entre gritos desesperacioacuten y muchas ganas de dar a conocer su esfuerzo profesional ante los ojos de las autoridades y de la competencia se desarrollaron sesiones de entrenamiento para hablar en puacuteblico estructuracioacuten de discursos persuasivos imagen personal relaciones puacuteblicas manejo de crisis personal y corporativa Un antildeo despueacutes de un gran esfuerzo fue nominado a presidir una de las asociaciones maacutes importantes que agrupaban a los socios mexicanos de la industria 9 meses adelante fue elegido presidente de la caacutemara de toda la industria incluyendo nacionales y extranjeros
7 antildeos adelante atravesando algunas vicisitudes se convirtioacute en el laboratorio biotecnoloacutegico maacutes importante de Ameacuterica Latina y con mayor presencia en medios nacionales e internacionales destacando la imagen de su Presidente como uno de los 300 personajes maacutes influyentes de Meacutexico Sin duda una historia que ensentildea el valor de tener un consultor en imagen de forma adjunta
Toda historia tiene un inicio y un final y eacutesta no fue la excepcioacuten Luego de varios antildeos de trabajo arduo un diacutea decidimos que era tiempo de dar teacutermino a la rutina de forma temporal o permanente auacuten no lo seacute Sin embargo en una conversacioacuten llena de agradecimiento y con laacutegrimas en los ojos ambos reconocimos la gran transformacioacuten que nos trajeron estos antildeos de convivencia y de reto continuo La mujer ingenua e inexperta se habiacutea convertido en su aliada para llegar al objetivo de tener una imagen puacuteblica reconocida
Hoy soy consultora independiente
LILIANA DE LUNA se desempentildea como VP Eacutetica y Protocolo AICI Mexico City Chapter
LA HISTORIA DEL HOMBRE QUE NO CREIacuteA EN LAS MUJERES POR LILIANA DE LUNA
The Association of Image Consultants International | 11
ldquoTELLING OUR STORYrdquo PARTICIPANTSMANY THANKS TO EVERY CONTESTANT FOR SHARING YOUR TRANSFORMATIVE STORY
沁云
Raquel Aragon
Diane Ballos
Catherine Bell AICI CIP
Beth Boreacutes
Wendy Buchanan
Jessica Cascante Saborio
Liliana de Luna
Rosario Galindo AICI CIP
Jainee Gandhi
Kayoko Ikuko Kozu AICI CIP
Carmina Iturriaga
Olen Juarez-Lim AICI FLC
Dr Joyce Knudsen AICI CIM
Katherine Lazaruk AICI FLC
Debra Lindquist AICI CIP
Ann Lindsay AICI FLC
Dina H Loomis AICI FLC
Kelly Machbitz AICI CIP
Daphne Magna AICI FLC
Neha Malhotra
Ale Marroquin AICI FLC
Carla Mathis AICI CIM
Colette Michelle AICI CIP
Emeritus
Atsuko Mikami AICI FLC
Ernest Moore
Beatriz Ocanto
Hitomi Ohmori AICI CIM
Cindy Ann Peterson AICI FLC
Marian Rothschild AICI FLC
Lorena Saca AICI FLC
Vanessa Simonetti
Jane Smith
Elaine Stoltz AICI CIM
Carolina D Tan
Cherrise Tan
Nadia Valdivieso Rolleri
Alheli Valerio
Ana Vasquez
Nelly Villarroel AICI FLC
Ginny Villegas
Peggy Rose Webster
Jacqueline Whitmore
Thea Wood AICI FLC
Saeko Yamazaki AICI FLC
Ferial Youakim AICI CIP
Yiran Zhenhua Xu AICI FLC
12 | July 2015 magazine
Meet Diane Craigin PersonAICI 2015 Global Conference Washington DC Aug 27 ndash 30 2015
Our Next Executive Presence Certifi cation Training Program Toronto Canada Sept 21 ndash 25 2015Contact Michelle for details michellecorporateclassinccom1-416-967-1221 Ext 107 To learn more click here
Become a Certifi ed Executive Presence System CoachHello Irsquom Diane CraigYes I listened to your many requests fora fast track to my Executive Presence Certifi cation Training Program
Enhance your career and your personal brand
Attract new clients grow your business Become more relevant to corporate clients Broaden your income base
Call me directly 14169671221 Ext 101Email me dcraigcorporateclassinccomVisit us at corporateclassinccom
Diane CraigPresident and Founder Corporate Class Inc
1863 - THE EMANCIPATION PROCLAMATION
On January 1 1863 President Abraham Lincoln officially issued the Emancipation Proclamation one of the most important documents in American governance
While popular opinion in the North heralded Lincoln as the ldquosavior of the Unionrdquo President Lincoln actually considered the Emancipation Proclamation to be his most important legacy ldquoI
never in my life felt more certain that I was doing right than I do in signing this paperrdquo he declared ldquoIf my name ever goes into history it will be for this act and my whole soul is in itrdquo (source The Civil War Trust)
The Emancipation Proclamation paved the way to the end of slavery but it only applied to the states in rebellion It wasnrsquot until the passage of the 13th Amendment to the US Constitution on December 6 1865 that slavery was abolished throughout the United States
1963 - DR MARTIN LUTHER KING JR DELIVERS HIS ldquoI HAVE A DREAMrdquo SPEECH
On August 28 1963 250000 people gathered in Washington DC to ldquoMarch for Jobs and Freedomrdquo Better known today as the March on Washington the famous protest took place on the 100th anniversary of Lincolnrsquos Emancipation Proclamation Though there were
FEATURE FROM THE EMANCIPATION PROCLAMATION TO TODAY150 YEARS OF STRUGGLE FOR EQUAL RIGHTS
14 | July 2015 magazine
many prominent speakers that day the march will always be synonymous with Dr Martin Luther Kingrsquos ldquoI Have a Dreamrdquo speech (Watch the last five minutes of that speech here)
TWO SPECIAL EXHIBITS IN WASHINGTON DC DOCUMENT THESE WATERSHED MOMENTS AND THEIR AFTERMATH IN AMERICAN HISTORY
2015 marks the 150th anniversary of the assassination of President Lincoln One of the most intimate portrayals of President Lincolnrsquos death can be experienced in an all-new Newseum exhibition entitled President Lincoln is Dead running through January 2016 In honor of the 150th anniversary of the assassination of President Abraham Lincoln the Newseum presents a series of New York Herald special editions dated April 15 1865 All seven editions will be displayed together starting with the 2 am edition that featured the first Associated Press announcement that Lincoln had been shot Learn the chronology of this tragic event in a way impossible until now with this one-of-a-kind exhibit
2015 is also the 50th anniversary of the Voting Rights Act It was a hundred-year journey from the 13th
Amendment to the Voting Rights Act and the struggle for equal rights continues to this day
The Newseum exhibit 1965 Civil Rights at 50 explores the dramatic civil rights events of 1965 from the historic march from Selma to Montgomery (Alabama) to the signing of the Voting Rights Act by President Lyndon B Johnson The fight for voting rights peaked in a violent clash between peaceful protesters and police that came to be known as ldquoBloody Sundayrdquo after state troopers and deputies armed with clubs and whips beat and trampled protesters as they attempted to cross Selmarsquos Edmund Pettus Bridge
PHOTO CREDITS Public Domain (Library of Congress US National Archives USIA)
Resources compiled by Susan Hesselgrave AICI FLC
ldquoNo no we are not satisfied and we will not be satisfied until lsquojustice rolls down like waters and righteousness like a mighty streamrsquordquo
ndash DR MARTIN LUTHER KING JR AUGUST 28 1963
THE NEWSEUM IS RATED AMONG THE TOP 5 MUSEUMS TO SEE IN WASHINGTON DC
Address 555 Pennsylvania Avenue NW
Getting there The Newseum is located between the White House and the US Capitol and adjacent to the Smithsonian museums on the National Mall The closest Metro station is Archives
Hours 9 am to 5 pm daily
Admission $2295 for adults (19 to 64)
Ma
ria
Bry
kN
ewse
um
The Association of Image Consultants International | 15
AICIrsquos Global Conference is something I look forward to for many reasons Not only do I get to participate in rich educational experiences
that help me grow my image business I also have the opportunity of meeting many amazing people who not only work in the image industry and related fields but also shape their clientsrsquo buying decisions as well as those of the public at large
London Ontario is a mid-sized Canadian city about two and a half hours away from Toronto With a population of 475000 London is no small town so itrsquos certainly too big for everyone to know your name hellip unless you have the mission and the moxie of Sue Jacobs
ldquoIrsquoll be out somewhere shopping or whatever and somebody will come up to me and say lsquoHi Suersquo Irsquoll be drawing a blank until they say lsquoI just saw your show again the other night Itrsquos still runningrsquo That show was so much work but it really tied me into the community Over the course of the series we incorporated eighteen different London businesses in the show People know me nowrdquo
Sue Around The City a series of six half-hour ldquomakeoverrdquo segments that Jacobs produced in 2012 for Rogers TVtrade (one of the two local television stations in London) didnrsquot materialize out of thin air though Jacobs was already putting herself out there mounting successful fundraising events for local charities
ldquoI had already done seven different live fashion events for local organizations like Make-A-Wish with my lsquoSue in the Cityrsquo concept The station producer [from Rogers TVtrade] approached me directly about creating the show because we had worked together on one of these local charity eventsrdquo
FEATURE
MEMBER SPOTLIGHT
SUE JACOBS BY THEA WOOD AICI FLC
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16 | July 2015 magazine
Jacobs credits much of her community visibility to her commitment to be a champion for smaller charities that are ldquounder the radarrdquo of the publicrsquos awareness She believes it is her mission to serve others in this way using her talents as an image consultant to amplify the impact of organizations like My Sistersrsquo Place
ldquoIf you can showcase what you can do and marry that with what you believe in itrsquos totally genuine and people feel like they really know you And people know I deliver Anything that has to do with children or empowering women Irsquom inrdquo
ldquoVolunteering or making a commitment to causes that are true to your heart that you are passionate
about is key Not to say that it isnrsquot a lot of work It is But the benefits are huge It helps others see their value and the impact they can have by taking part It changes lives And it feeds your soulrdquo
Jacobs just wrapped up hosting the third annual Handbags for Hospice on June 10 a signature fundraiser for St Josephrsquos Hospice that she helped develop from its beginning in 2013 ldquoIrsquom exhaustedrdquo she admits ldquoBut itrsquos worth itrdquo
Speaking in front of an audience can be daunting for many but it is something that Jacobs was comfortable with well before launching her image career Her prior career was in education with specialties in special needs and librarianship That coupled with an extensive
background in psychology led her to a variety of teaching and leadership opportunities
It was as a teacher in fact that it really hit home for her how large an impact image has on credibility and effectiveness
ldquoIf you can showcase what you can do and marry that with what you believe in itrsquos totally genuine and people feel like they really know yourdquo
Ima
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The Association of Image Consultants International | 17
ldquoIrsquove always been amazed at Suersquos tireless commitment and passion to help people
not only in her community but also globally Soon after starting her business she began to organize fundraisers not as a strategy to move her into the public eye but to truly make a difference We discussed how she would stage the event who she would involve no detail was overlooked When it was show time Suersquos magnetic personality sense of humour and enthusiasm always touched the audience in a deep way resulting in the growth of her business over time ldquo
mdash CATHERINE BELL AICI CIP
ldquoI just knew we [teachers] could be doing better I always made a point of dressing professionally put together every day And it mattered I remember it was my 4th grade class I got to school one day towards the end of the year and before they go into the classroom all the kids line up in two lines boys here girls there And that day the boys are all excited saying lsquoMrs Jacobs Mrs Jacobs Look at the girlsrsquordquo
She laughs ldquoJust like boys wanting to spoil the surpriserdquo
ldquoSo I look over at the line of girls and every single one of them was carrying a little purse and had some jewelry on and a pretty outfit Theyrsquod planned it all out And I thought lsquoWow they really do noticersquo Teachers are such important role models in every wayrdquo
The school administration thought so too ldquoOne year the principal called me aside and she said lsquoThe parents cannot identify the younger teachers from the students and Irsquom sick of it Can you helprsquordquo
Thus began her unofficial career as an image consultant But it was after a perspective-altering trip to Japan that she decided to make it official
ldquoI was so impressed with the Japanese women How meticulous they were in their appearance Returning from visiting my daughter in Japan that first step onto North American soil convinced me that women here were short-changing themselves in how they presented themselves They could and needed to do better I knew I could help and I wanted to A year later with encouragement from my teacher administration friends and family I had moved on and started my own business It was a perfect fitrdquo
Jacobsrsquo community volunteer efforts have opened other business doors as well Following one of her early fashion fundraisers she was approached by an administrator in the Continuing Studies program at the University of Western Ontario who had been in the audience asking her about the possibility of designing and teaching a course on image and wardrobe for their program
It was a natural for Jacobs
ldquoI love teaching I put together an eight-week course learning modules for each week Module 1 was on your professional presence I told them lsquoDo not dress down How yoursquore showing up is how yoursquore
18 | July 2015 magazine
ldquoI was really impressed with the community service Sue was providing and I saw all the
work she was putting into it When I questioned her about how her efforts were funneling back to her business I was so surprised at her answer it wasnrsquot So we rolled up our sleeves and I helped her tweak her message so the audience was clear that she was inviting them to be her new clients She was nervous but followed through and what a difference Itrsquos great to do good work in the community but when yoursquore growing a new business itrsquos important to be able to parlay that exposure into a wider client base Sue has become an absolute expert at creating that flow Itrsquos a win-winrdquo
mdash BRENDA KINSEL AICI CIP
perceivedrsquo I saw the students in the course change from week to week Theyrsquod be sitting taller prouder They became more visiblerdquo
Jacobs taught the course for three terms and then became so busy in her practice that she had to give it up ldquoThey donrsquot pay you much but it gives you huge credibility Of course you donrsquot promote your business in the class ndash thatrsquos a no-no But out of the approximately 20 students in each term probably 60 percent of them either became clients or referred clients to me down the roadrdquo
Later Jacobs connected with Brescia University College an all-female college within the University of Western Ontario Jacobs knew how to get her foot in the door to build a lasting relationship
ldquoI initially participated in an evening called Female Entrepreneur Showcase where I met and connected with many students That led to my being asked to be on a panel of experts helping graduates ready themselves for interviews and transitioning from being a student to the real worldrdquo
That led to the Director of Alumnae Services asking her to collaborate on a Dress for Success program aimed at third-year and graduating students The success of the program has led to it becoming an annual event She could not be more thrilled
ldquoI have made many new friends in the students I get such a kick out of them sending me Facebook messages from all over the world Warms my heart Our work as image professionals is far reachingrdquo
She didnrsquot do all this on her own Role models were important to Jacobs both in life and business
ldquoI have had two role models who taught me how to be successful in business my father and my husband It is all about selling you not your product People buy you Finding out what that means personally takes time In my opinion before your business can grow the way you want it to grow you must know who you are and what your uniqueness is Thatrsquos the only way to attract your ideal clientrdquo
Jacobs has a well-established business now Personal Style Image and Wardrobe Consulting but she is quick to caution that it didnrsquot happen quickly It took time she says to figure out who her target market was and how to reach them
The Association of Image Consultants International | 19
ldquoI accomplished this gradually with the help of two image professionals who I hired as mentors and are now treasured friends Catherine Bell [AICI CIP] and Brenda Kinsel [AICI CIP]
ldquoAligning myself with audiences where the potential for future business was good was not only prudent it changed the trajectory of my business
ldquoSome of my early presentations were unpaid I chose them carefully I got in front of causes I cared about that were important to me businesses that could support and engage my services Being true to yourself is difficult especially when you want and need clients but in the end holding true to your values your ethics and standards wins outrdquo
For Sue Jacobs sticking to her sense of mission has aligned brilliantly with marketing her business
ldquoIt took some time I have moments where I stumble we all do I continue to learn and strive to be the best I can be my way on my terms I could not have dreamed of a better more fulfilling career I am proud to be in such esteemed company Image consultants People committed to being the best they can berdquo
Itrsquos hard not to agree with Jacobs
THEA WOOD AICI FLC MBA is an independent image consultant based in Austin Texas and serves as managing editor for AICI Global She is the co-author of Socially Smart and Savvy
ldquoIt is all about selling you not your product People buy you Finding out what that means personally takes time In my opinion before your business can grow the way you want it to grow you must know who you are and what your uniqueness isrdquo
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Photos by Image Design ndash Photographic Art by Craig and Amanda
20 | July 2015 magazine
Pro bono is a Latin phrase that means doing professional work without payment or at a reduced fee for the public good Why should image
professionals offer complimentary or low-cost services There are four powerful reasons to choose public service
1 PROPEL YOUR PROFESSIONAL GROWTH
Pro bono service is the perfect opportunity to develop your skills and strengthen presentations in a low-stress environment You can receive valuable feedback while trying out a new training topic or testing a service for the first time Practicing with ldquofreebiesrdquo prepares you for future high profile and profitable clients
2 OPEN NEW DOORS TO LEADERSHIP
Creating pro bono relationships gives you the chance to meet top leaders from worthy and influential organizations For example my volunteer work with HRNYrsquos University Relations committee enabled me to connect with role models across many fields such as career services training and diversity Try serving as a volunteer on a board of directors or team It is rewarding and instantly increases your credibility
3 WIDEN YOUR REACH
Online recognition is a key benefit of pro bono work Consider blogging for a nonprofit or actively supporting charitable initiatives to make an impact while expanding your visibility This fall Image Impact International is launching Mentoring Leaders 4 Impact with the widely established college student-run nonprofit wwwaiesecorg In online profiles we will showcase our volunteers for their fantastic support of student leaders
4 ENHANCE YOUR APPEAL TO CUSTOMERS
Giving your time and talents to a cause makes good business sense According to Kim Gordon in Entrepreneurcom ldquoCustomers who visit your website and see your advertising want to know that you share their desire to make the world a better place by supporting an important cause If your business or brand doesnrsquot stand for a cause consumers may turn to your competitorsrdquo Authentic pro bono choices can make you stand out from the competition and help you to attract clients
REASONABLE LIMITS
Should you always say yes to pro bono requests When should you say no It is important to set limits Image professionals deserve to be fairly compensated for their expertise One approach is to establish monthly or quarterly parameters for pro bono work This gives you flexibility and a gracious way to politely say no if you have reached your quota
Pro bono work is a powerful way to increase professional skills meet influential leaders expand online visibility and attract clients when you balance requests within reasonable limits
Pamela Judd AICI CIP is the President of Image Impact International a global philanthropic nonprofit community of trainers Pro bono educational activities include College 2 Career 2 Community Impact Mentoring Leaders 4 Impact Global Civility Awareness and Disability + STYLE To find out more contact juddpamelaaolcom or visit wwwimageimpactorg
THE POWER OF PRO BONOBY PAMELA JUDD AICI CIP
A PUBLIC SERVICE ANNOUNCEMENT BROUGHT TO YOU BY IMAGE IMPACT
The Association of Image Consultants International | 21
22 | July 2015 magazine
ETIQUETTE
HOW TO LOOK ACT AND SPEAK
We can all pick out the image consultants with presence They have a definite aura about them Some people have had natural capacities since childhood but the vast majority of us need to learn skills to exude presence
There are several elements of presence One is the art of being powerful purposeful and intentional The challenge is to look and act as if nothing about you is accidental or left to chance and yet you seem natural not contrived The second element is to be clear on your values Your appearance habits speaking style and actions then become congruent with what is important to you You walk the talk The third element is approachability As image consultants we want to appeal to a wide variety of people in our target market
ESTABLISH PRESENCE WITH YOUR SPEAKING STYLE
GAZE When speaking in public use steady eye contact and rest your gaze for two seconds on at least one different individual on all sides Eye contact with a friendly smile can help create a trusting relationship with the whole audience
GESTURES ldquoSpeaking with your handsrdquo is a common trait but can be a pitfall Waving your hands indiscriminately detracts from your message Practice well defined gestures If you are making a few points at one time help people follow by counting each point on your fingers
TIMBRE Voice quality can enhance your presence If you have a high-pitched voice find a lower tone in
your range as a high voice can denote uncertainty and inexperience Practice in the lower tone until it becomes natural Voice classes will also help
ENUNCIATION Clearly pronounce your words and alternate your pace Use a fast pace for enthusiasm medium for information sharing and slow pace for emphasis
BREVITY Donrsquot ramble on especially about yourself Be ultra sensitive to ldquodeer in the headlightsrdquo expressions and fidgeting Itrsquos up to you to be more interesting than the message on their smartphone
DICTION Cut out clicheacutes and exaggeration Donrsquot use scatological language or jargon Use precise language and you will sound more clear and original
Presence the art of being present is to listen to and be with people in such a way that they experience our engagement and genuine interest Image consultants with presence see the best in others The more we value the good traits in our clients rather than seeing them as a big problem the more we empower them and the more we increase their confidence with better results
Lynne Marks AICI CIM is President of London Image Institute She is co-author of The Perfect Fit How to Start an Image Consulting Business and author of Skinny Bits Wisdom for a Flourishing Image Business She has twice served as International President of AICI and has received both the AICI Award of Excellence for Education and the AICI IMMIE award (Image Makers Merit of Industry Excellence) award
EXECUTIVE PRESENCEFOR IMAGE CONSULTANTS BY LYNNE MARKS AICI CIM
PART ONE OF THIS ARTICLE APPEARED IN THE APRIL 2015 ISSUE
AICI PREFERRED PARTNER
The Association of Image Consultants International | 23
FOUR REASONS WHY NOW IS THE BEST TIME TO GET YOUR FLC CERTIFICATION
FLC Test investment cost now lower by 50From a prior investment cost of $545 the FLC test now costs $275
Return of the FLC Paper TestThe FLC Paper Test can now be run during Chapter Education Days subject to compliance to certification guidelines Moreover the FLC Test will now be offered during the AICI International Conferences once more
Introducing the technologically advanced LOP (Live Online Proctor)This is an internet-based test that allows anyone with a computer to take the test from anywhere in the world Unlike our current FLC computer-based test the LOP will allow any applicant to schedule and take the test using their computer from their home office or preferred location anywhere in the world There is no need to travel to a testing center to take the test This means convenience and valuable savings in travel expenses Moreover there is no waiting time for test results as applicants will know their test outcome right after taking the exam
Two application tracks now open for FLC CertificationThere are now two application options open to applicants Both have their pros and cons so all applicants are advised to evaluate which one works best for them
OPTION 1 Binder First Test Second
This involves submitting your FLC Binder first and upon approval by the assigned FLC Reviewer you may sit for the FLC Test
OPTION 2 Test First Binder Second
This option allows the applicant to sit for the FLC Test as a first step Upon passing the Binder may then be submitted to the assigned reviewer
24 | July 2015 magazine
CONFERENCECONFERENCE
CONFERENCE
AICI 國 際 双 年 會 提 供 了 一 個 最 好 的 自 我 提 昇 和 進 修 專 業 的 機 會 你
會 享 有 以 下 經 歷 和 收 獲
1) 與 同 行 和 資 深 人 士 砌 磋 學 習 和 互 相 觀 摩
2) 在 展 覽 中 尋 找 到 專 用 教 材 書 藉 商 品 甚 至 商 機
3) 增 廣 見 聞 開 濶 視 野 學 習 國 際 社 交 禮 儀 提 昇 自 身 國 際 型 象
形 象 設 計 專 家 左 谷 蘭
The biannual AICI Global Conference will provide you with the best opportunity for professional self-improvement and learning You will experience the following benefits
1) Observe and learn with peers and seniors memberscolleagues 2) Find suitable materials books merchandise and even business opportunities in the exhibition3) Broaden your horizons open your mind and learn international protocol and social etiquette
Most importantly enhance yourself with international perspectives
KAREN TSUO AICI CIP AICI SAN FRANCISCO BAY AREA CHAPTER
Asistir a la convencioacuten global me llenoacute de crecimiento en muchos aspectos Desde convivir y aprender de las grandes autoras de los libros con los cuales aprendiacute y me inspire para apasionarme de esta profesioacuten Como el networking que se crea el cual me ayudoacute a visualizar mis metas y trabajar en ellas Regrese a mi empresa con ganas de trabajar para mi capiacutetulo promocionando a AICI como una asociacioacuten profesional ademaacutes me lleneacute de conocimiento materiales nuevos y fuerza de compartir a mi gente lo que me transmitieron mis colegas y amigas de todo el mundo
I grew in many ways from attending the global conference I was able to learn in person from the great authors of the books I had studied and that had inspired me with passion for this profession There were great networking opportunities which helped me visualize my goals and work on them I returned to my company eager to promote AICI professional membership and work for my chapter I returned with new knowledge and materials to share with my people all that my colleagues and friends worldwide gave me
LOREN MESCHOULAM ESTILO BY LOREN AICI GUADALAJARA CHAPTER
CATAPULT YOUR CAREERAT THE AICI GLOBAL CONFERENCE REPORTED BY KAREN TSUO AICI CIP NADIA VALDIVIESO AND DEBRA LINDQUIST AICI CIP MA
26 | July 2015 magazine
The conference is the only place you can connect with the worldwide image industry However it was a very local connection forged at the conference that has proved most productive for me Bess Heitner a jewelry designer from New York City exhibited at Conference Her high quality jewelry is perfect for many of my clients Beth is extremely accessible as she lives very close to me I went all the way to conference to meet someone who lives next door
ANNIE BRUMBAUGH AICI CIP AB WARDROBE WORKS AICI NEW YORKTRI-STATE CHAPTER
Mi experiencia en las conferencias de AICI fueron increiacutebles Tuve la fortuna de conocer muchos consultores alrededor del mundo y uno de ellos fue Sarah Hathorn Al haber atendido a la conferencia me puso en contacto con ella doacutende contrateacute sus servicios como coach y mentor y esto provocoacute que mi nuevo negocio creciera en muy poco tiempo y me posicionara fuerte entre los corporativos en Meacutexico Empezamos la relacioacuten en 2012 y al diacutea de hoy formo parte de su empresa Illustra Business Coaching como Coach Asociado para Latinoameacuterica Definitivamente ir a la Conferencia te brinda oportunidades de educacioacuten y de lograr hacer negocios con otros expertos en la industria a nivel mundial
My experience attending the AICI conference was incredible I had the good fortune to meet many people from around the world and one of them was Sarah Hathorn Going to conference put me in contact with her where I hired her as a coach and mentor Thanks to her coaching my new business grew quickly We started our relationship in 2012 and now I am an associate coach for Latin America for her company Illustra Business Coaching Definitely going to Conference presents you not only with great education opportunities but also great possibilities to collaborate professionally with other experts
ALE MARROQUIacuteN AICI CIP IMAGEN Y PROTOCOLO DE NEGOCIOS AICI GUADALAJARA CHAPTER
I attended my first AICI Global Conference in May 2013 in Arizona It was such an exciting conference and I got a lot out of it I made some connections with other members and took some amazing workshops that helped me further my education in image consulting Attending the conference in 2013 helped me gain the necessary credits to earn my FLC the following year I recommend everyone attend conference to gain their own unique experience
MELISSA SUGULAS AICI FLC MELISSA SUGULAS STYLE AICI NEW YORKTRI-STATE CHAPTER
BE SURE AND CHECK OUT THE APRIL 2015 AICI GLOBAL FOR MORE STORIES ON THE UPCOMING AICI 2015 GLOBAL CONFERENCE YOU CAN FIND THE COMPLETE SCHEDULE AND REGISTRATION DETAILS AT AICI 2015 GLOBAL CONFERENCE
APRIL2015
AICI GL BALP R O F E S S I O N A L D E V E L O P M E N T I S S U E
THE 2015 AICI GLOBAL
CONFERENCE
YOUR VIP INVITATION ldquoMUST SEErdquo DC
MEMBER SPOTLIGHTJOANNE RAE
POWERFUL SATURDAY
CELEBRATING 25 YEARS
The Association of Image Consultants International | 27
13
httpcatherinescholzecom13 contactcatherinescholzecom13 802-shy‐399-shy‐271513
13
Help13 us13 Revolutionize13 the13 Way13 Curvy13 Women13 Shop13 for13 Clothes13 13 We13 design13 professional13 attire13 for13 curvy13 women13 sizes13 8-shy‐2013 13 13 Made13 in13 the13 USA13 from13 natural13 fibers13 13 We13 offer13 a13 new13 shopping13 experience13 for13 curvy13 women13 personalized13 service13 customizable13 options13 for13 each13 garment13 shopping13 in13 the13 comfort13 of13 her13 home13 or13 your13 studio13 13 We13 train13 and13 work13 with13 our13 stylists13 on13 a13 product13 platform13 that13 helps13 meet13 their13 business13 goals13 13 No13 minimums13 no13 exclusivity13 13 And13 for13 201513 no13 start-shy‐up13 costs13 13 Contact13 us13 for13 details13 13
13
13
httpcatherinescholzecom13 contactcatherinescholzecom13 802-shy‐399-shy‐271513
13
Help13 us13 Revolutionize13 the13 Way13 Curvy13 Women13 Shop13 for13 Clothes13 13 We13 design13 professional13 attire13 for13 curvy13 women13 sizes13 8-shy‐2013 13 13 Made13 in13 the13 USA13 from13 natural13 fibers13 13 We13 offer13 a13 new13 shopping13 experience13 for13 curvy13 women13 personalized13 service13 customizable13 options13 for13 each13 garment13 shopping13 in13 the13 comfort13 of13 her13 home13 or13 your13 studio13 13 We13 train13 and13 work13 with13 our13 stylists13 on13 a13 product13 platform13 that13 helps13 meet13 their13 business13 goals13 13 No13 minimums13 no13 exclusivity13 13 And13 for13 201513 no13 start-shy‐up13 costs13 13 Contact13 us13 for13 details13 13
13
ETIQUETTE
The average American woman in 2015 according to WebMD is 5rsquo4rdquo has a waist of 34-35 inches and wears a size 12-14 dress
Image consultants today have more clients in need of clothing in the 14-20+ size range And while one can spend hours debating the health impacts of this trend our job is to support our clients and to help them look and feel their absolute best Not only is this important for their emotional well-being studies have shown that healthy self-image leads to healthier life decisions We truly can impact the lives of the people we serve
When styling plus-size women there are several special considerations
STRUCTURE Flattering a curvy frame requires a combination of structured garments that support the shape of the body and good fitting lines that provide the correct amount of space for the curvy areas of the body Jackets and vests are great choices because they visually nip in the waist and provide shape
FABRICS There are two aspects of fabric to consider
Hand refers to the stiffness of the fabric Using stiffer fabrics in jackets and bottoms while using fluid fabrics for tops or dresses will provide the perfect combination giving the body shape as well as providing flow over troublesome areas such as the stomach and thighs
Fiber content Plus-size women often perspire more easily than their misses-sized sisters This can be a true challenge for the traveling professional because she
sweats while dashing to the next meeting or airplane then gets miserably cold while sitting in the air-conditioned space The best fiber choices are natural ones cotton the superfine wools silk rayon and linen Avoid polyester and acetate if possible Polyester not only increases sweating it also traps odor What about the wicking fabrics in sportswear Sorry they still increase sweating and odors
FITTING LINES Garments designed for plus-size women need to have fitting lines These can be cleverly hidden within style lines but they have to be there Princess lines are a great choice because they can visually narrow the width of the body and can be manipulated to fit the bust waist and hips Darts are also effective Ideally tops will have both horizontal and vertical (either French or waist) darts to provide good fit at the bust and across the stomach and hips Darts or princess seams in pants and skirts are a must-have to fit and flatter the derriegravere and lower back
DESIGN Was the garment designed specifically for the plus-size woman or was it merely graded up from misses sizes Designers cutting specifically for plus sizes design the garment on a plus-size model and mannequin and they assess style lines fit and proportion specifically for that body The end result is much more flattering
Catherine Scholze is the owner and designer of Catherine Scholze Designs and a Preferred Partner for the 2015 AICI Global Conference
FABULOUS AT ANY SIZESTYLING THE PLUS-SIZE WOMAN BY CATHERINE SCHOLZE
AICI PREFERRED PARTNER
The Association of Image Consultants International | 29
STYLE
SEVEN DECADES OF
AMERICAN STYLEBY SUSAN HESSELGRAVE AICI FLC
Marjorie Merriweather Post ca 1935 Photographer John Alfred Piver Courtesy Hillwood Estate Museum and Gardens
A special exhibit at the Hillwood Museum will be of particular interest to AICI members attending the AICI Global Conference this August The
museumrsquos tagline is ldquoWhere Fabulous Livesrdquo and fabulous it is indeed
Set within 25 acres of gardens and woodlands the museum that Marjorie Merriweather Post bequeathed includes the most comprehensive collection of Russian imperial art outside of Russia and a distinguished 18th-century French decorative art collection Her personal collection of commissioned Cartier jewelry was
featured in a special exhibit there last year
Ingenue to Icon will include more than 70 gowns dresses and ensembles worn by Marjorie Merriweather Post from the first part of the century to the 70s This is the first exhibition at Hillwood to present Marjorie Postrsquos full range of style Post was well known for her strong sense of personal style and appreciation of beauty and craftsmanship in all things The exhibit documents not only the evolution of American style but how fashion reflected the changing perception and definition of American women
30 | July 2015 magazine
FROM RESIDENCE TO MUSEUM
What is now the Hillwood Museum started out as Marjorie Merriweather Postrsquos residence
It was her divorce in 1955 from her third husband Joseph Davies that spurred Post to buy the Hillwood mansion Davies was demanding a fortune in return for the Washington mansion they lived in
ldquoBeing a good businesswoman she thought that price was a little high and she wanted some leveragerdquo explained her granddaughter and former museum president Ellen Charles to The Washington Post
Ellen Charles served as the board president of the museum for 25 years stepping down in 2014 She was the last Post descendant to head Hillwood taking over from her mother in 1989 Under Charlesrsquo leadership Hillwood was transformed from ldquoa very fancy house full of very fancy stuffrdquo into a world-class museum that attracts 70000 visitors a year
Her grandmotherrsquos style was overwhelming to Charles as a young woman ldquoShe was so grand and she was a perfectionist You were afraid you were going to stumble sometimesrdquo Yet it was Postrsquos perfectionism that translated into her impeccable sense of style
ldquoMarjorie Post lived an extraordinary life throughout which she played many roles from a young Edwardian bride to a high-profile business and society figure to independent grande dame She was always aware that how she presented herself particularly through her dress not only reflected her personality but also projected her role to societyrdquo
ndash KATE MARKERT HILLWOOD EXECUTIVE DIRECTOR
Post wanted to ldquojazz uprdquo her granddaughterrsquos party outfits ldquoDearie you need some jewelryrdquo she would say holding out diamonds or emeralds Ellen Charles remembered the thought of wearing the elaborate jewelry ldquowas horrifying Not the cost of it just the size of itrdquo
INGENUE TO ICON 70 Years of Fashion from the Collection of Marjorie Merriweather PostExhibit Dates June 6 to December 31 2015
Address 4155 Linnean Avenue NW Washington DC
Getting there Metro VanNessUDC Red Line (20 minute walk)
Hours Tuesday through Sunday 10 am to 5 pm Closed Mondays
Admission Suggested Donation $18
The Association of Image Consultants International | 31
A LIFE OF HIGH FASHION IN THE 20TH CENTURY
Born in 1887 Post came of age during a time of turbulence and political transformation for American women In 1900 women were not deemed ldquopersonsrdquo under the Fourteenth Amendment to the Constitution and had no separate legal standing By the end of the 20th century American women had gained the vote reproductive rights property rights and roles in the offices of government What they had not gained however was true equality in the workplace Paychecks and promotions however were never a concern for Marjorie Merriweather Post who at the time of her inheritance of the Post fortune at age 27 became the wealthiest woman in the United States
American 20th century style opens with the new feminine ideal of the ldquoGibson Girlrdquo Post epitomized this trend upswept hair and high fashion gowns on a young woman who was educated worldly and independent
When Post married Edward Bennett Close in 1905 she entered East Coast high society in earnest A wardrobe makeover was called for She called upon Parisian couturiers fine department stores and New York custom fashion houses to ensure that she was wearing the latest and most coveted styles
THE POST FORTUNE Treasure in a Cereal BoxIn 1895 CW Post Marjorie Merriweather Postrsquos father singlehandedly created the breakfast foods industry He was the inventor of the very first manufactured breakfast product Postum a patented beverage of wheat berries bran and molasses as a ldquonutritious alternativerdquo to coffee In 1989 the first commercially packaged breakfast cereal was debuted Grape-Nuts Grape-Nuts made him a millionaire And in 1904 Post invented cornflakes Initially branded with an unpopular name the cornflakes were rebranded in 1908 as Post-Toasties and sales soared The successful rebrand resulted in over $2 million net profit in just one year
Source Marjorie Merriweather Post - A Biography by Kenneth Lisbee
Left Evening Dress Callot Soeurs Paris ca 1907 Turquoise silk
moireacute turquoise cotton moireacute orangegold silk crecircpe orange
tulle turquoisegold silk cotton floss turquoisegold silk ribbon
cord beading Courtesy Hillwood Estate Museum and Gardens
Right Evening Ensemble Thurn New York City ca 1927 Red silk
crecircpe melon silk charmeuse organza lace Courtesy Hillwood
Estate Museum and Gardens
32 | July 2015 magazine
In the ldquoRoaring Twentiesrdquo hemlines rose and women were liberated from the corseted look of the turn of the century Progress and prosperity were the anthem of the times and the Art Deco influence could be seen in architecture decoration and fashion
In the 1930s now married to her third husband Joseph Davies Postrsquos style evolved to the glamour of Hollywood characterized by sensuous fabrics and close draping of the figure
Throughout the 1940s the Davies continued to entertain in grand style and Post as an ambassadorrsquos wife was called upon frequently to host diplomats Supreme Court justices and senators Her style during this period was the epitome of confident elegance Christian Diorrsquos ldquoNew Lookrdquo was extremely popular and brought Paris back to the forefront of fashion
The 1950s ushered in a return to the romance of rich detail and texture In a portrait by English portrait painter Douglas Chandor Post wore a gray silk faille evening gown attributed to African American designer Ann Lowe who was known for elaborately worked swirl-like motifs
A year later Jacqueline Bouvier popularized Ann Lowersquos fashions when she chose a wedding gown by the designer (See sidebar)
AN ICONIC DRESS AND NEAR DISASTERAnn Cole Lowe (1898ndash1981) was the first African American to become a noted fashion designer
The dress she made for Jacqueline Bouvier is one of the best-remembered bridal gowns of all time and was the catalyst for Lowersquos ascent from ldquodressmakerrdquo to sought-after fashion designer
But it almost didnrsquot happen
The dress which Lowe had designed and fashioned of silk chiffon taffeta was destroyed (after almost eight weeks of work) just ten days before the wedding due to a flooding of Lowersquos workroom Also ruined were nine of the bridesmaid dresses (only five gowns of the total order were spared)
Fortunately the supplier had enough material to make it possible to replace
the ruined gownshellipif Lowe and her staff could manage to recreate them in those remaining few days They worked day and night completing the wedding dress (cutting sewing and all) in eight days flat However Lowe ended up losing money in excess of $2000 on the project
Left Evening Dress detail Ann Lowe (attr) New York 1952 Waffle weave silk faille Courtesy Hillwood Estate Museum and Gardens
Right Toni Frissell [Public domain] via Wikimedia Commons
The Association of Image Consultants International | 33
Post was divorced from Davies in 1955 and began her residence at Hillwood Her manner of dress from this point on was classic mature and elegant Post favored New York-based Czechoslovakian designer Oldric Royce and commissioned dresses from him for the remainder of her life When she liked a certain style she would order the same design with variations The wedding dress Post commissioned for her 1958 marriage to her fourth husband Herbert May is very similar to the short day dress pictured
Through seven decades of change Marjorie Merriweather Post raised the bar for American high society seeking out designers who were at the forefront of the times and introducing fashion concepts from abroad into the sometimes stodgy East Coast upper class
SUSAN HESSELGRAVE AICI FLC is an independent image consultant based in Seattle Washington She serves as editor in chief for AICI Global and is currently writing a book exploring the intersection of values identity and personal style
Dinner dress Oldric Royce Inc New York City ca 1960 Yellow silk acetate nude silk organza green net Courtesy
Hillwood Estate Museum and Gardens
READ MOREAMERICAN EMPRESS THE LIFE AND TIMES OF MARGORIE MERRIWEATHER POST
By Nancy Rubin
34 | July 2015 magazine
FOR COMPLETE DETAILS VISIT HTTPWWWAICIORGEVENT2015GLOBALCONFERENCE
The Association of Image Consultants International | 35
BETWEEN US
AICI CITY CIRCLES THE SHORTEST DISTANCE BETWEEN TWO POINTSBY THEA WOOD AICI FLC
You may have heard about the new AICI City Circles You may now be an active member of a City Circle You may be asking ldquoWhat is a City Circlerdquo
AICI City Circles are AICIrsquos solution for either a) members who wanted to participate in AICI but didnrsquot have a regional chapter or b)
members who lived in a chapterrsquos region but were
too far away to actively participate They are city-
centric organizations that act autonomously in how
they operate their programs and requirements (if
any) The group simply needs to send a semi-annual
report to the International Board informing them of
circle activities
Rather than trying to jumpstart a regional AICI
chapter establishing an AICI City Circle would be a
first step to creating a recognized AICI presence in
your area
ldquoThere were existing groups that were not official so everyone wasnrsquot aware of them We decided that we needed a stepping stone toward a chapterrdquo said Riet de Vlieger AICI CIP and VP Chapter Relations ldquoWe now have seven City Circles Houston Dallas Spain Korea-Busan Mexico-Monterrey Columbia-Bogota and Peru-Lima Spain had their first conference in Barcelona this past Junerdquo
AICI City Circles also resolve the challenges that some regional chapters faced such as low membership numbers vast geographic expanses and struggling leadership participation
As a former Southwest Chapter board member who had to hold two offices to keep the chapter compliant
ldquoWe decided that we needed a stepping-stone toward a chapterrdquo
mdash RIET DE VLIEGER AICI CIP VP CHAPTER RELATIONS
36 | July 2015 magazine
DEADLINE JUNE 30 2015
to association requirements I personally witnessed the challenges of running a chapter whose members were spread across a vast geographical region
Chapter charity and education events resulted in poor attendance because no matter which city hosted the event many members had to drive three to six hours (or fly) to attend Many had a hard time paying for the event plus the travel expenses like gasoline airfare andor hotel rooms Add to that the introduction of online continuing education and the incentive to travel to chapter events waned
Since dissolving the Southwest Chapter Houston and Dallas have formed separate AICI City Circles All thatrsquos required is a minimum of four members and one ldquoconnectorrdquo or liaison to the International Board AICI City Circles have a presence on the AICI website by providing a link to the City Circlersquos website or Facebook page which are setup and maintained by each AICI City Circle
De Vlieger said that forming an AICI City Circle is easy to do online
gtgt Visit the AICI City Circles page gtgt Fill out the AICI City Circle
request formOnce approved AICI sends a welcome packet to the new AICI City Circle including a customized logo so that it can be published on the City Circlersquos website or Facebook page
THEA WOOD AICI FLC MBA is an independent image consultant based in Austin Texas and serves as managing editor for AICI Global She is the co-author of Socially Smart and Savvy
AICIrsquoS NEWEST CERTIFIED IMAGE MASTER
SARAH HATHORN Sarah Hathorn AICI CIM CPBS
joins the honored company of Helena Chenn AICI CIM
Marion Gellatly AICI CIM Dr Joyce Knudsen AICI CIM Emeritus Eva Koeck-Eripek AICI CIM Lynne Marks AICI CIM Carla Mathis AICI CIM Hitomi Ohmori AICI CIM Christina Ong AICI CIM Judith Rasband AICI CIM Elaine Stoltz AICI CIM and Anna Wildermuth AICI CIM
Sarah is the CEO of Illustra Consulting and Illustra Business
Coaching A Master Trainer at the London Image Institute and former senior executive for Macyrsquos Sarah has 30 years of experience imparting executive presence ABC skills to advance leaders
Attendees at the AICI Global Conference in August will have the opportunity to learn from her directly as she will be leading an intensive and interactive session ldquoIncrease Corporate Clients to Totally Supercharge Your Businessrdquo She will share the secrets of her
consultancyrsquos rapid ascent and ongoing success She will also reveal the exact same marketing steps systems and up-leveling strategies she uses to get her foot in the Fortune 500 door and then form scalable dynamic long-term relationships This session was designed specifically for those AICI members desiring to break into the corporate market for bigger revenues and greater career acceleration
Congratulations Sarah on your achievement
CERTIFICATION NEWSAICI MALAYSIA CHAPTER HOSTS PAPER FLC EXAMBY DELBY BRAGAIS AICI CIP CPC
I write this as I wait at the Kuala Lumpur Airport for my flight back to the Philippines
having spent the past four days in Malaysia In my capacity as AICI VP Certification it has been a very gratifying trip
I am happy to report that the AICI Malaysia Chapter has successfully hosted the pilot FLC Paper Test with an astounding 26 participants taking the exam from several different countries in Asia (The
minimum headcount required for a chapter to mount an FLC Exam is only 15)
This is the first time in AICI history where an AICI FLC Exam was conducted simultaneously in two languages English and Chinese This is the first time a Chinese version of the FLC paper test has been available as it was developed just this year
2015 has been a banner year for AICI FLC certification kicking off
with AICI Mexico City Chapter successfully hosting FLC testing for an entire group using the Live Online Proctor (LOP) with 15 participants taking the exam
Additionally AICI Washington DC Chapter and AICI Malaysia Chapter held their own unique ldquoFLC Bootcampsrdquo to help those interested in obtaining their FLC certification
DELBY BRAGAIS AICI CIP CPC is the outgoing VP Certification on the AICI International Board
BETWEEN US
38 | July 2015 magazine
UPCOMING EVENTS
LISTFUL THINKING USING LISTS TO BE MORE PRODUCTIVE HIGHLY SUCCESSFUL AND LESS STRESSED Paula Rizzo The List Producer and author of Listful Thinking
July 15 2015 800pm EST mdash NEW YORK
It seems simple but using lists can have huge returns if you do it right What do Sir Richard Branson Martha Stewart Sheryl Sandberg Ellen DeGeneres and Madonna have in common Each is a list maker and history shows us that change creators make their to-do lists and check them often In this one-hour teleclass you will learn how to
bull Save timebull Be more organizedbull Become more productive
For more information visit Listful Thinking Using Lists to be More Productive Highly Successful and Less Stressed
IMAGEN CORPORATIVA Y MARCA PERSONAL EN EL SECTOR BANCARIO-FINANCIERO Kalena de Velado kalenadeveladowordpresscom
14 de Agosto 2015 1200pm CDT mdash MEXICOndashGUADALAJARA
La clase esta orientada a propocinar un conocimiento general sobre la importancia de alinear la marca persona la imagen corporatival y el estilo profesionai de acuerdo a la experiencia vivida como asesora de imagen en el sector empresarial
Lo que aprenderaacutebull Reflexionar sobre las oportunidades en el sector empresarialbull Compartir experiencias a lo largo de 20 antildeos en el sector financiero bancariobull Conversar sobre las perspectivas en un entorno globalbull Conocer otras experiencias similares en otros paises y regions
For more information visit Imagen corporativa y marca personal en el sector bancario-financiero
AICI 2015 GLOBAL CONFERENCE August 27ndash30 2015 mdash WASHINGTON DC Renaissance Arlington Capital View Hotel
For complete conference details and to register visit AICI Global Conference
AICI WEBINARS FOR CEUrsquoS
BETWEEN US
bull Save moneybull Reduce stress
The Association of Image Consultants International | 39
ADVERTISE YOUR PRODUCTS amp SERVICES IN AICI GLOBAL MAGAZINE
REACH THOUSANDS OF AICI MEMBERS AND OTHER INDUSTRY PROFESSIONALS WORLDWIDE AND BOOST YOUR EARNING POTENTIAL
OUR READERS ARE LOOKING FORColor Systems
Body Styling TrainingIndustry-Related Books amp Magazines
Multi-level and Network Marketing OpportunitiesBusiness Tools
Continuing Education Units for AICI certificationHealth and Beauty Products
Professional Development Workshops amp WebinarsHotel amp Travel Services
Website Design and SupportCareer Coaches
Sales ToolsClothing amp Accessories
CONTACT IMOGEN LAMPORT AT IMOGENAOPICOMAU FOR CURRENT AD RATES AND DEADLINES
NEXT ISSUE OCTOBER 2015
APRIL2015
AICI GL BALP R O F E S S I O N A L D E V E L O P M E N T I S S U E
THE 2015 AICI GLOBAL
CONFERENCE
YOUR VIP INVITATION ldquoMUST SEErdquo DC
MEMBER SPOTLIGHTJOANNE RAE
POWERFUL SATURDAY
CELEBRATING 25 YEARS
JANUARY2015
AICI GL BALC O N N E C T I O N S I S S U E
MANAGINGCOMMUNICATIONS
FOR MAXIMUM
RESULTS
A RUNWAY STAR
RISES MEMBER SPOTLIGHT KEIKO NAGAO
USING THE POWER OF
AICI CERTIFICATION
The official definition of a mission statement is ldquoa formal summary of the aims and values of a company organization or individualrdquo The mission of the twelve incredible women who started AICI in
1990 was to ldquobe first and bestrdquo The mission of Liliana de Luna who wrote the winning entry in our Telling Your Story campaign was to overcome perceived andor real prejudice around age and gender AICIrsquos mission is to establish and promote the highest professional standards for image consultants in appearance behavior and communication
As the words came for this first paragraph and I re-read them my heart soared Sometimes words can seem so simple yet there is a quiet but enormous power within them Our founders in 1990 said we were to be the first and become the best and we are Liliana like many of us had to overcome prejudice about our role and our gender and we did AICI set out to establish and promote the highest standards in our industry With 12 AICI Certified Image Masters 91 AICI Certified Image Professionals and 145 AICI First Level Certified (and in 20142015 we have had the highest number of FLC applications on record) we have achieved being the first best and highest qualified image professionals in the world
Itrsquos an incredible achievement and I am so proud to say I am part of this extraordinary AICI family But we didnrsquot get here because of an ldquoIrdquo or a
ldquomerdquo We got here thanks to a ldquowerdquo thousands upon thousands of dedicated volunteer hours from our pioneer founders all our past international presidents international board members chapter presidents chapter board members committee members and other volunteers We are where we are today thanks to you all
If our founders had not come together our journey would never have begun If we had not continued to come together in chapter and conference events our journey would have ended I am an independent image consultant but I am not an island I thrive on the energy of my fellow image professionals I soar to success on the education and knowledge they pass on I expand my circle
of influence with every fellow AICI member I connect with and my credibility grows with every AICI success
Mother Teresa wrote ldquoI can do things you cannot you can do things I cannot together we can do great thingsrdquo Together we have already achieved great things but there is so much more we can do if we continue to come together I am deeply honored that I will stand side by side with our original founders many of our past presidents the past and present International Board my AICI colleagues and friends and our Ewald management team to celebrate 25 years of achievement at the 2015 AICI Global Conference Will you stand with us
I hope to see you there because we have much to celebrate
ONWARDS AND UPWARDSJANE
LETTER FROM THE PRESIDENT
ldquoI CAN DO THINGS YOU CANNOT YOU CAN DO THINGS I CANNOT TOGETHER WE CAN DO GREAT THINGSrdquo ndashMOTHER TERESA
The Association of Image Consultants International | 7
The AICI 2015 Global Conference will feature a once-in-a-lifetime opportunity
to learn all day long from a unique gathering of the pillars of our industry the Certified Image Masters (CIM) and Founders of AICI
AICIrsquos mission is to set and promote the highest professional standards for image consultants in appearance behavior and communication Over the past twenty-five years that mission has brought us from the Founders twelve incredible women who started AICI to an association of over one thousand members in over thirty-two countries
Until recently our growth dynamism and the influence of our membership on implementing professional standards within the image profession seemed to be an insiderrsquos secret only truly recognized and understood by AICI members But in 2014 we were to learn that the word was out
AICIrsquos reputation as the leader in development and international certification of image professionals is now being recognized outside of our organization This is thanks to a quarter century of our membersrsquo quiet steadfast dedication and untold volunteer hours
Over the past twelve months a number of universities in Mexico who offer image consulting as
a university degree have shown
interest in having access to AICIrsquos
training and accreditation
In March 2015 I embarked with
a team of colleagues from AICI
Mexico City Chapter -- Coca Sevilla
AICI FLC Hildeberto Martinez AICI
FLC Victor Vazquez and Manolo
Trujillo -- on an expedition across
Mexico Our goal was to learn more
about these exemplary universities
in the cities of Pueblo Mexico City
Toluca Guadalajara and Monterrey
At each of these institutions we
had the opportunity to meet with
administrators stakeholders and
faculty All of them were extremely
enthusiastic about the prospect of
being a part of AICI Collectively
they felt that having the ability
to offer their students access to
AICI tele-classes webinars FLC
certification local chapter events
conferences and AICI global
networking would enhance their
overall curriculum
FEATURE
AICI REACHES OUT TO THE FUTURE THE UNIVERSITY TOURBY JANE SEAMAN AICI CIP
8 | July 2015 magazine
As well as meeting with university administrators and faculty we also met with many of their students They too were excited at the prospect of having access to AICI The majority showed extreme interest in having an opportunity to undertake their FLC certification prior to graduation
At the end our tour the members of the project team were unanimous in their conclusion We felt we needed to develop a new category of AICI membership that would capture the essence of what this project was aiming to accomplish
Our goal is to make available to students within the image industry and fellow image professionals AICIrsquos education and FLC certification programs which have become recognized as the ultimate
image qualifications globally The project team felt the category ldquoAICI Academic Membershiprdquo encompassed all we were trying to achieve
In April 2015 the AICI Membership voted to accept this new category and we are now under negotiations with the universities to make this category a reality
What struck me most about all the incredible people I met and had the honor of spending time with is that this is our future the universities in Mexico are cultivating our future image professionals They are bright witty and enthusiastic They truly represent the essence of AICIrsquos three pillars of image appearance behavior and communication They are the future of the image profession and AICI would be
honored to play a role in preparing them to ensure the highest standards within our industry are cultivated and upheld for yet another twenty-five years
Jane Seaman AICI CIP is the current AICI International President Her image consulting practice Imagine Image is based in Houston Texas She also is co-founder of The International Image Academy offering professional image consultant training programs
Jane Seaman AICI CIP is the current AICI International President Her image consulting practice Imagine Image is based in Houston Texas She also is co-founder of The International Image Academy offering professional image consultant training programs
The Association of Image Consultants International | 9
FEATURE
This story started in 2005 when a 64-year-old man called me to work on an expansion plan for his own business He had worked on it for 30 years
and wanted to conduct business in Mexico A white-
haired skinny man with a little hunch to his shoulders
his thinking was linear and direct and he was
sometimes quick-tempered perhaps due to his career
as an engineer
An old-fashioned man he thought that women should
earn less than men and their professional potential was
at most as a middle manager Strangely enough for this
project he had decided to hire a 24-year-old woman
naiumlve and without that much experience to help him
on such an important project
Months went by and with some shouting stress and
a lot of stamina I conducted sessions to train him
in public speaking personal and corporate crisis
management speech writing personal image and
public relations A year later after a great effort he
was the candidate to chair one of the most important
associations of the industry Nine months after that he
was president of the main industry chamber which
gathered national and foreign associations
Seven years passed and with some problems along the way his company became the most important bio-tech lab in Latin America with a strong presence in local and international media He was also recognized as one the 300 most important people in Mexico
Without a doubt this is a story that teaches us the value of an image consultant
Every story has a beginning and an ending and this was no exception After several years of working together we decided one day that it was the time to end the project Maybe forever maybe for a period of time However in our last meeting he was full of gratitude and both of us with tears in our eyes were aware of his huge transformation as the result of all those years that we worked together
The young naiumlve woman had become his ally to help him reach his goal of achieving a powerful public image
Today I am an independent consultant
LILIANA DE LUNA is the current VP Ethics and Protocol AICI Mexico City Chapter
LAUNCHED IN JANUARY 2015 THE ldquoTELLING OUR STORYrdquo CONTEST INVITED AICI MEMBERS TO SHARE A PERSONAL STORY OF HOW THEIR WORK HAS IMPACTED THEIR CLIENTSrsquo LIVES
Sponsored by the International Image Academy the winner of the contest receives free registration for the 2015 AICI Global Conference All participants receive a Certificate of Participation and future issues of AICI GLOBAL
will feature the best of the powerful stories submitted
THE STORY OF THE MAN WHO DID NOT BELIEVE IN WOMEN BY LILIANA DE LUNA
THE WINNING ENTRY TELLING OUR STORY
10 | July 2015 magazine
La historia empezoacute en el antildeo 2005 cuando un hombre de 64 antildeos me llamoacute para trabajar con un plan de expansioacuten de su propia empresa a
la que habiacutea dedicado maacutes de 30 antildeos y que deseaba fuera conocida en el mercado mexicano Un hombre de cabeza blanca tez clara cuerpo delgado y ligeramente jorobado Su formacioacuten como ingeniero lo haciacutea una persona relajada pero iracunda cuando alguien se oponiacutea a sus ideas
Educado por la vieja escuela pensaba de forma decidida que las mujeres debiacutean ganar menos y no aspirar a un puesto mayor al de gerente Lo curioso era que para iniciar su vida puacuteblica habiacutea decidido contratar a una mujer de tan soacutelo 24 antildeos de edad que ante sus ojos era inexperta e inocente sin conocimientos suficientes para poder apoyarlo en una tarea tan dirigida
Los meses pasaron y entre gritos desesperacioacuten y muchas ganas de dar a conocer su esfuerzo profesional ante los ojos de las autoridades y de la competencia se desarrollaron sesiones de entrenamiento para hablar en puacuteblico estructuracioacuten de discursos persuasivos imagen personal relaciones puacuteblicas manejo de crisis personal y corporativa Un antildeo despueacutes de un gran esfuerzo fue nominado a presidir una de las asociaciones maacutes importantes que agrupaban a los socios mexicanos de la industria 9 meses adelante fue elegido presidente de la caacutemara de toda la industria incluyendo nacionales y extranjeros
7 antildeos adelante atravesando algunas vicisitudes se convirtioacute en el laboratorio biotecnoloacutegico maacutes importante de Ameacuterica Latina y con mayor presencia en medios nacionales e internacionales destacando la imagen de su Presidente como uno de los 300 personajes maacutes influyentes de Meacutexico Sin duda una historia que ensentildea el valor de tener un consultor en imagen de forma adjunta
Toda historia tiene un inicio y un final y eacutesta no fue la excepcioacuten Luego de varios antildeos de trabajo arduo un diacutea decidimos que era tiempo de dar teacutermino a la rutina de forma temporal o permanente auacuten no lo seacute Sin embargo en una conversacioacuten llena de agradecimiento y con laacutegrimas en los ojos ambos reconocimos la gran transformacioacuten que nos trajeron estos antildeos de convivencia y de reto continuo La mujer ingenua e inexperta se habiacutea convertido en su aliada para llegar al objetivo de tener una imagen puacuteblica reconocida
Hoy soy consultora independiente
LILIANA DE LUNA se desempentildea como VP Eacutetica y Protocolo AICI Mexico City Chapter
LA HISTORIA DEL HOMBRE QUE NO CREIacuteA EN LAS MUJERES POR LILIANA DE LUNA
The Association of Image Consultants International | 11
ldquoTELLING OUR STORYrdquo PARTICIPANTSMANY THANKS TO EVERY CONTESTANT FOR SHARING YOUR TRANSFORMATIVE STORY
沁云
Raquel Aragon
Diane Ballos
Catherine Bell AICI CIP
Beth Boreacutes
Wendy Buchanan
Jessica Cascante Saborio
Liliana de Luna
Rosario Galindo AICI CIP
Jainee Gandhi
Kayoko Ikuko Kozu AICI CIP
Carmina Iturriaga
Olen Juarez-Lim AICI FLC
Dr Joyce Knudsen AICI CIM
Katherine Lazaruk AICI FLC
Debra Lindquist AICI CIP
Ann Lindsay AICI FLC
Dina H Loomis AICI FLC
Kelly Machbitz AICI CIP
Daphne Magna AICI FLC
Neha Malhotra
Ale Marroquin AICI FLC
Carla Mathis AICI CIM
Colette Michelle AICI CIP
Emeritus
Atsuko Mikami AICI FLC
Ernest Moore
Beatriz Ocanto
Hitomi Ohmori AICI CIM
Cindy Ann Peterson AICI FLC
Marian Rothschild AICI FLC
Lorena Saca AICI FLC
Vanessa Simonetti
Jane Smith
Elaine Stoltz AICI CIM
Carolina D Tan
Cherrise Tan
Nadia Valdivieso Rolleri
Alheli Valerio
Ana Vasquez
Nelly Villarroel AICI FLC
Ginny Villegas
Peggy Rose Webster
Jacqueline Whitmore
Thea Wood AICI FLC
Saeko Yamazaki AICI FLC
Ferial Youakim AICI CIP
Yiran Zhenhua Xu AICI FLC
12 | July 2015 magazine
Meet Diane Craigin PersonAICI 2015 Global Conference Washington DC Aug 27 ndash 30 2015
Our Next Executive Presence Certifi cation Training Program Toronto Canada Sept 21 ndash 25 2015Contact Michelle for details michellecorporateclassinccom1-416-967-1221 Ext 107 To learn more click here
Become a Certifi ed Executive Presence System CoachHello Irsquom Diane CraigYes I listened to your many requests fora fast track to my Executive Presence Certifi cation Training Program
Enhance your career and your personal brand
Attract new clients grow your business Become more relevant to corporate clients Broaden your income base
Call me directly 14169671221 Ext 101Email me dcraigcorporateclassinccomVisit us at corporateclassinccom
Diane CraigPresident and Founder Corporate Class Inc
1863 - THE EMANCIPATION PROCLAMATION
On January 1 1863 President Abraham Lincoln officially issued the Emancipation Proclamation one of the most important documents in American governance
While popular opinion in the North heralded Lincoln as the ldquosavior of the Unionrdquo President Lincoln actually considered the Emancipation Proclamation to be his most important legacy ldquoI
never in my life felt more certain that I was doing right than I do in signing this paperrdquo he declared ldquoIf my name ever goes into history it will be for this act and my whole soul is in itrdquo (source The Civil War Trust)
The Emancipation Proclamation paved the way to the end of slavery but it only applied to the states in rebellion It wasnrsquot until the passage of the 13th Amendment to the US Constitution on December 6 1865 that slavery was abolished throughout the United States
1963 - DR MARTIN LUTHER KING JR DELIVERS HIS ldquoI HAVE A DREAMrdquo SPEECH
On August 28 1963 250000 people gathered in Washington DC to ldquoMarch for Jobs and Freedomrdquo Better known today as the March on Washington the famous protest took place on the 100th anniversary of Lincolnrsquos Emancipation Proclamation Though there were
FEATURE FROM THE EMANCIPATION PROCLAMATION TO TODAY150 YEARS OF STRUGGLE FOR EQUAL RIGHTS
14 | July 2015 magazine
many prominent speakers that day the march will always be synonymous with Dr Martin Luther Kingrsquos ldquoI Have a Dreamrdquo speech (Watch the last five minutes of that speech here)
TWO SPECIAL EXHIBITS IN WASHINGTON DC DOCUMENT THESE WATERSHED MOMENTS AND THEIR AFTERMATH IN AMERICAN HISTORY
2015 marks the 150th anniversary of the assassination of President Lincoln One of the most intimate portrayals of President Lincolnrsquos death can be experienced in an all-new Newseum exhibition entitled President Lincoln is Dead running through January 2016 In honor of the 150th anniversary of the assassination of President Abraham Lincoln the Newseum presents a series of New York Herald special editions dated April 15 1865 All seven editions will be displayed together starting with the 2 am edition that featured the first Associated Press announcement that Lincoln had been shot Learn the chronology of this tragic event in a way impossible until now with this one-of-a-kind exhibit
2015 is also the 50th anniversary of the Voting Rights Act It was a hundred-year journey from the 13th
Amendment to the Voting Rights Act and the struggle for equal rights continues to this day
The Newseum exhibit 1965 Civil Rights at 50 explores the dramatic civil rights events of 1965 from the historic march from Selma to Montgomery (Alabama) to the signing of the Voting Rights Act by President Lyndon B Johnson The fight for voting rights peaked in a violent clash between peaceful protesters and police that came to be known as ldquoBloody Sundayrdquo after state troopers and deputies armed with clubs and whips beat and trampled protesters as they attempted to cross Selmarsquos Edmund Pettus Bridge
PHOTO CREDITS Public Domain (Library of Congress US National Archives USIA)
Resources compiled by Susan Hesselgrave AICI FLC
ldquoNo no we are not satisfied and we will not be satisfied until lsquojustice rolls down like waters and righteousness like a mighty streamrsquordquo
ndash DR MARTIN LUTHER KING JR AUGUST 28 1963
THE NEWSEUM IS RATED AMONG THE TOP 5 MUSEUMS TO SEE IN WASHINGTON DC
Address 555 Pennsylvania Avenue NW
Getting there The Newseum is located between the White House and the US Capitol and adjacent to the Smithsonian museums on the National Mall The closest Metro station is Archives
Hours 9 am to 5 pm daily
Admission $2295 for adults (19 to 64)
Ma
ria
Bry
kN
ewse
um
The Association of Image Consultants International | 15
AICIrsquos Global Conference is something I look forward to for many reasons Not only do I get to participate in rich educational experiences
that help me grow my image business I also have the opportunity of meeting many amazing people who not only work in the image industry and related fields but also shape their clientsrsquo buying decisions as well as those of the public at large
London Ontario is a mid-sized Canadian city about two and a half hours away from Toronto With a population of 475000 London is no small town so itrsquos certainly too big for everyone to know your name hellip unless you have the mission and the moxie of Sue Jacobs
ldquoIrsquoll be out somewhere shopping or whatever and somebody will come up to me and say lsquoHi Suersquo Irsquoll be drawing a blank until they say lsquoI just saw your show again the other night Itrsquos still runningrsquo That show was so much work but it really tied me into the community Over the course of the series we incorporated eighteen different London businesses in the show People know me nowrdquo
Sue Around The City a series of six half-hour ldquomakeoverrdquo segments that Jacobs produced in 2012 for Rogers TVtrade (one of the two local television stations in London) didnrsquot materialize out of thin air though Jacobs was already putting herself out there mounting successful fundraising events for local charities
ldquoI had already done seven different live fashion events for local organizations like Make-A-Wish with my lsquoSue in the Cityrsquo concept The station producer [from Rogers TVtrade] approached me directly about creating the show because we had worked together on one of these local charity eventsrdquo
FEATURE
MEMBER SPOTLIGHT
SUE JACOBS BY THEA WOOD AICI FLC
Ima
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16 | July 2015 magazine
Jacobs credits much of her community visibility to her commitment to be a champion for smaller charities that are ldquounder the radarrdquo of the publicrsquos awareness She believes it is her mission to serve others in this way using her talents as an image consultant to amplify the impact of organizations like My Sistersrsquo Place
ldquoIf you can showcase what you can do and marry that with what you believe in itrsquos totally genuine and people feel like they really know you And people know I deliver Anything that has to do with children or empowering women Irsquom inrdquo
ldquoVolunteering or making a commitment to causes that are true to your heart that you are passionate
about is key Not to say that it isnrsquot a lot of work It is But the benefits are huge It helps others see their value and the impact they can have by taking part It changes lives And it feeds your soulrdquo
Jacobs just wrapped up hosting the third annual Handbags for Hospice on June 10 a signature fundraiser for St Josephrsquos Hospice that she helped develop from its beginning in 2013 ldquoIrsquom exhaustedrdquo she admits ldquoBut itrsquos worth itrdquo
Speaking in front of an audience can be daunting for many but it is something that Jacobs was comfortable with well before launching her image career Her prior career was in education with specialties in special needs and librarianship That coupled with an extensive
background in psychology led her to a variety of teaching and leadership opportunities
It was as a teacher in fact that it really hit home for her how large an impact image has on credibility and effectiveness
ldquoIf you can showcase what you can do and marry that with what you believe in itrsquos totally genuine and people feel like they really know yourdquo
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The Association of Image Consultants International | 17
ldquoIrsquove always been amazed at Suersquos tireless commitment and passion to help people
not only in her community but also globally Soon after starting her business she began to organize fundraisers not as a strategy to move her into the public eye but to truly make a difference We discussed how she would stage the event who she would involve no detail was overlooked When it was show time Suersquos magnetic personality sense of humour and enthusiasm always touched the audience in a deep way resulting in the growth of her business over time ldquo
mdash CATHERINE BELL AICI CIP
ldquoI just knew we [teachers] could be doing better I always made a point of dressing professionally put together every day And it mattered I remember it was my 4th grade class I got to school one day towards the end of the year and before they go into the classroom all the kids line up in two lines boys here girls there And that day the boys are all excited saying lsquoMrs Jacobs Mrs Jacobs Look at the girlsrsquordquo
She laughs ldquoJust like boys wanting to spoil the surpriserdquo
ldquoSo I look over at the line of girls and every single one of them was carrying a little purse and had some jewelry on and a pretty outfit Theyrsquod planned it all out And I thought lsquoWow they really do noticersquo Teachers are such important role models in every wayrdquo
The school administration thought so too ldquoOne year the principal called me aside and she said lsquoThe parents cannot identify the younger teachers from the students and Irsquom sick of it Can you helprsquordquo
Thus began her unofficial career as an image consultant But it was after a perspective-altering trip to Japan that she decided to make it official
ldquoI was so impressed with the Japanese women How meticulous they were in their appearance Returning from visiting my daughter in Japan that first step onto North American soil convinced me that women here were short-changing themselves in how they presented themselves They could and needed to do better I knew I could help and I wanted to A year later with encouragement from my teacher administration friends and family I had moved on and started my own business It was a perfect fitrdquo
Jacobsrsquo community volunteer efforts have opened other business doors as well Following one of her early fashion fundraisers she was approached by an administrator in the Continuing Studies program at the University of Western Ontario who had been in the audience asking her about the possibility of designing and teaching a course on image and wardrobe for their program
It was a natural for Jacobs
ldquoI love teaching I put together an eight-week course learning modules for each week Module 1 was on your professional presence I told them lsquoDo not dress down How yoursquore showing up is how yoursquore
18 | July 2015 magazine
ldquoI was really impressed with the community service Sue was providing and I saw all the
work she was putting into it When I questioned her about how her efforts were funneling back to her business I was so surprised at her answer it wasnrsquot So we rolled up our sleeves and I helped her tweak her message so the audience was clear that she was inviting them to be her new clients She was nervous but followed through and what a difference Itrsquos great to do good work in the community but when yoursquore growing a new business itrsquos important to be able to parlay that exposure into a wider client base Sue has become an absolute expert at creating that flow Itrsquos a win-winrdquo
mdash BRENDA KINSEL AICI CIP
perceivedrsquo I saw the students in the course change from week to week Theyrsquod be sitting taller prouder They became more visiblerdquo
Jacobs taught the course for three terms and then became so busy in her practice that she had to give it up ldquoThey donrsquot pay you much but it gives you huge credibility Of course you donrsquot promote your business in the class ndash thatrsquos a no-no But out of the approximately 20 students in each term probably 60 percent of them either became clients or referred clients to me down the roadrdquo
Later Jacobs connected with Brescia University College an all-female college within the University of Western Ontario Jacobs knew how to get her foot in the door to build a lasting relationship
ldquoI initially participated in an evening called Female Entrepreneur Showcase where I met and connected with many students That led to my being asked to be on a panel of experts helping graduates ready themselves for interviews and transitioning from being a student to the real worldrdquo
That led to the Director of Alumnae Services asking her to collaborate on a Dress for Success program aimed at third-year and graduating students The success of the program has led to it becoming an annual event She could not be more thrilled
ldquoI have made many new friends in the students I get such a kick out of them sending me Facebook messages from all over the world Warms my heart Our work as image professionals is far reachingrdquo
She didnrsquot do all this on her own Role models were important to Jacobs both in life and business
ldquoI have had two role models who taught me how to be successful in business my father and my husband It is all about selling you not your product People buy you Finding out what that means personally takes time In my opinion before your business can grow the way you want it to grow you must know who you are and what your uniqueness is Thatrsquos the only way to attract your ideal clientrdquo
Jacobs has a well-established business now Personal Style Image and Wardrobe Consulting but she is quick to caution that it didnrsquot happen quickly It took time she says to figure out who her target market was and how to reach them
The Association of Image Consultants International | 19
ldquoI accomplished this gradually with the help of two image professionals who I hired as mentors and are now treasured friends Catherine Bell [AICI CIP] and Brenda Kinsel [AICI CIP]
ldquoAligning myself with audiences where the potential for future business was good was not only prudent it changed the trajectory of my business
ldquoSome of my early presentations were unpaid I chose them carefully I got in front of causes I cared about that were important to me businesses that could support and engage my services Being true to yourself is difficult especially when you want and need clients but in the end holding true to your values your ethics and standards wins outrdquo
For Sue Jacobs sticking to her sense of mission has aligned brilliantly with marketing her business
ldquoIt took some time I have moments where I stumble we all do I continue to learn and strive to be the best I can be my way on my terms I could not have dreamed of a better more fulfilling career I am proud to be in such esteemed company Image consultants People committed to being the best they can berdquo
Itrsquos hard not to agree with Jacobs
THEA WOOD AICI FLC MBA is an independent image consultant based in Austin Texas and serves as managing editor for AICI Global She is the co-author of Socially Smart and Savvy
ldquoIt is all about selling you not your product People buy you Finding out what that means personally takes time In my opinion before your business can grow the way you want it to grow you must know who you are and what your uniqueness isrdquo
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Photos by Image Design ndash Photographic Art by Craig and Amanda
20 | July 2015 magazine
Pro bono is a Latin phrase that means doing professional work without payment or at a reduced fee for the public good Why should image
professionals offer complimentary or low-cost services There are four powerful reasons to choose public service
1 PROPEL YOUR PROFESSIONAL GROWTH
Pro bono service is the perfect opportunity to develop your skills and strengthen presentations in a low-stress environment You can receive valuable feedback while trying out a new training topic or testing a service for the first time Practicing with ldquofreebiesrdquo prepares you for future high profile and profitable clients
2 OPEN NEW DOORS TO LEADERSHIP
Creating pro bono relationships gives you the chance to meet top leaders from worthy and influential organizations For example my volunteer work with HRNYrsquos University Relations committee enabled me to connect with role models across many fields such as career services training and diversity Try serving as a volunteer on a board of directors or team It is rewarding and instantly increases your credibility
3 WIDEN YOUR REACH
Online recognition is a key benefit of pro bono work Consider blogging for a nonprofit or actively supporting charitable initiatives to make an impact while expanding your visibility This fall Image Impact International is launching Mentoring Leaders 4 Impact with the widely established college student-run nonprofit wwwaiesecorg In online profiles we will showcase our volunteers for their fantastic support of student leaders
4 ENHANCE YOUR APPEAL TO CUSTOMERS
Giving your time and talents to a cause makes good business sense According to Kim Gordon in Entrepreneurcom ldquoCustomers who visit your website and see your advertising want to know that you share their desire to make the world a better place by supporting an important cause If your business or brand doesnrsquot stand for a cause consumers may turn to your competitorsrdquo Authentic pro bono choices can make you stand out from the competition and help you to attract clients
REASONABLE LIMITS
Should you always say yes to pro bono requests When should you say no It is important to set limits Image professionals deserve to be fairly compensated for their expertise One approach is to establish monthly or quarterly parameters for pro bono work This gives you flexibility and a gracious way to politely say no if you have reached your quota
Pro bono work is a powerful way to increase professional skills meet influential leaders expand online visibility and attract clients when you balance requests within reasonable limits
Pamela Judd AICI CIP is the President of Image Impact International a global philanthropic nonprofit community of trainers Pro bono educational activities include College 2 Career 2 Community Impact Mentoring Leaders 4 Impact Global Civility Awareness and Disability + STYLE To find out more contact juddpamelaaolcom or visit wwwimageimpactorg
THE POWER OF PRO BONOBY PAMELA JUDD AICI CIP
A PUBLIC SERVICE ANNOUNCEMENT BROUGHT TO YOU BY IMAGE IMPACT
The Association of Image Consultants International | 21
22 | July 2015 magazine
ETIQUETTE
HOW TO LOOK ACT AND SPEAK
We can all pick out the image consultants with presence They have a definite aura about them Some people have had natural capacities since childhood but the vast majority of us need to learn skills to exude presence
There are several elements of presence One is the art of being powerful purposeful and intentional The challenge is to look and act as if nothing about you is accidental or left to chance and yet you seem natural not contrived The second element is to be clear on your values Your appearance habits speaking style and actions then become congruent with what is important to you You walk the talk The third element is approachability As image consultants we want to appeal to a wide variety of people in our target market
ESTABLISH PRESENCE WITH YOUR SPEAKING STYLE
GAZE When speaking in public use steady eye contact and rest your gaze for two seconds on at least one different individual on all sides Eye contact with a friendly smile can help create a trusting relationship with the whole audience
GESTURES ldquoSpeaking with your handsrdquo is a common trait but can be a pitfall Waving your hands indiscriminately detracts from your message Practice well defined gestures If you are making a few points at one time help people follow by counting each point on your fingers
TIMBRE Voice quality can enhance your presence If you have a high-pitched voice find a lower tone in
your range as a high voice can denote uncertainty and inexperience Practice in the lower tone until it becomes natural Voice classes will also help
ENUNCIATION Clearly pronounce your words and alternate your pace Use a fast pace for enthusiasm medium for information sharing and slow pace for emphasis
BREVITY Donrsquot ramble on especially about yourself Be ultra sensitive to ldquodeer in the headlightsrdquo expressions and fidgeting Itrsquos up to you to be more interesting than the message on their smartphone
DICTION Cut out clicheacutes and exaggeration Donrsquot use scatological language or jargon Use precise language and you will sound more clear and original
Presence the art of being present is to listen to and be with people in such a way that they experience our engagement and genuine interest Image consultants with presence see the best in others The more we value the good traits in our clients rather than seeing them as a big problem the more we empower them and the more we increase their confidence with better results
Lynne Marks AICI CIM is President of London Image Institute She is co-author of The Perfect Fit How to Start an Image Consulting Business and author of Skinny Bits Wisdom for a Flourishing Image Business She has twice served as International President of AICI and has received both the AICI Award of Excellence for Education and the AICI IMMIE award (Image Makers Merit of Industry Excellence) award
EXECUTIVE PRESENCEFOR IMAGE CONSULTANTS BY LYNNE MARKS AICI CIM
PART ONE OF THIS ARTICLE APPEARED IN THE APRIL 2015 ISSUE
AICI PREFERRED PARTNER
The Association of Image Consultants International | 23
FOUR REASONS WHY NOW IS THE BEST TIME TO GET YOUR FLC CERTIFICATION
FLC Test investment cost now lower by 50From a prior investment cost of $545 the FLC test now costs $275
Return of the FLC Paper TestThe FLC Paper Test can now be run during Chapter Education Days subject to compliance to certification guidelines Moreover the FLC Test will now be offered during the AICI International Conferences once more
Introducing the technologically advanced LOP (Live Online Proctor)This is an internet-based test that allows anyone with a computer to take the test from anywhere in the world Unlike our current FLC computer-based test the LOP will allow any applicant to schedule and take the test using their computer from their home office or preferred location anywhere in the world There is no need to travel to a testing center to take the test This means convenience and valuable savings in travel expenses Moreover there is no waiting time for test results as applicants will know their test outcome right after taking the exam
Two application tracks now open for FLC CertificationThere are now two application options open to applicants Both have their pros and cons so all applicants are advised to evaluate which one works best for them
OPTION 1 Binder First Test Second
This involves submitting your FLC Binder first and upon approval by the assigned FLC Reviewer you may sit for the FLC Test
OPTION 2 Test First Binder Second
This option allows the applicant to sit for the FLC Test as a first step Upon passing the Binder may then be submitted to the assigned reviewer
24 | July 2015 magazine
CONFERENCECONFERENCE
CONFERENCE
AICI 國 際 双 年 會 提 供 了 一 個 最 好 的 自 我 提 昇 和 進 修 專 業 的 機 會 你
會 享 有 以 下 經 歷 和 收 獲
1) 與 同 行 和 資 深 人 士 砌 磋 學 習 和 互 相 觀 摩
2) 在 展 覽 中 尋 找 到 專 用 教 材 書 藉 商 品 甚 至 商 機
3) 增 廣 見 聞 開 濶 視 野 學 習 國 際 社 交 禮 儀 提 昇 自 身 國 際 型 象
形 象 設 計 專 家 左 谷 蘭
The biannual AICI Global Conference will provide you with the best opportunity for professional self-improvement and learning You will experience the following benefits
1) Observe and learn with peers and seniors memberscolleagues 2) Find suitable materials books merchandise and even business opportunities in the exhibition3) Broaden your horizons open your mind and learn international protocol and social etiquette
Most importantly enhance yourself with international perspectives
KAREN TSUO AICI CIP AICI SAN FRANCISCO BAY AREA CHAPTER
Asistir a la convencioacuten global me llenoacute de crecimiento en muchos aspectos Desde convivir y aprender de las grandes autoras de los libros con los cuales aprendiacute y me inspire para apasionarme de esta profesioacuten Como el networking que se crea el cual me ayudoacute a visualizar mis metas y trabajar en ellas Regrese a mi empresa con ganas de trabajar para mi capiacutetulo promocionando a AICI como una asociacioacuten profesional ademaacutes me lleneacute de conocimiento materiales nuevos y fuerza de compartir a mi gente lo que me transmitieron mis colegas y amigas de todo el mundo
I grew in many ways from attending the global conference I was able to learn in person from the great authors of the books I had studied and that had inspired me with passion for this profession There were great networking opportunities which helped me visualize my goals and work on them I returned to my company eager to promote AICI professional membership and work for my chapter I returned with new knowledge and materials to share with my people all that my colleagues and friends worldwide gave me
LOREN MESCHOULAM ESTILO BY LOREN AICI GUADALAJARA CHAPTER
CATAPULT YOUR CAREERAT THE AICI GLOBAL CONFERENCE REPORTED BY KAREN TSUO AICI CIP NADIA VALDIVIESO AND DEBRA LINDQUIST AICI CIP MA
26 | July 2015 magazine
The conference is the only place you can connect with the worldwide image industry However it was a very local connection forged at the conference that has proved most productive for me Bess Heitner a jewelry designer from New York City exhibited at Conference Her high quality jewelry is perfect for many of my clients Beth is extremely accessible as she lives very close to me I went all the way to conference to meet someone who lives next door
ANNIE BRUMBAUGH AICI CIP AB WARDROBE WORKS AICI NEW YORKTRI-STATE CHAPTER
Mi experiencia en las conferencias de AICI fueron increiacutebles Tuve la fortuna de conocer muchos consultores alrededor del mundo y uno de ellos fue Sarah Hathorn Al haber atendido a la conferencia me puso en contacto con ella doacutende contrateacute sus servicios como coach y mentor y esto provocoacute que mi nuevo negocio creciera en muy poco tiempo y me posicionara fuerte entre los corporativos en Meacutexico Empezamos la relacioacuten en 2012 y al diacutea de hoy formo parte de su empresa Illustra Business Coaching como Coach Asociado para Latinoameacuterica Definitivamente ir a la Conferencia te brinda oportunidades de educacioacuten y de lograr hacer negocios con otros expertos en la industria a nivel mundial
My experience attending the AICI conference was incredible I had the good fortune to meet many people from around the world and one of them was Sarah Hathorn Going to conference put me in contact with her where I hired her as a coach and mentor Thanks to her coaching my new business grew quickly We started our relationship in 2012 and now I am an associate coach for Latin America for her company Illustra Business Coaching Definitely going to Conference presents you not only with great education opportunities but also great possibilities to collaborate professionally with other experts
ALE MARROQUIacuteN AICI CIP IMAGEN Y PROTOCOLO DE NEGOCIOS AICI GUADALAJARA CHAPTER
I attended my first AICI Global Conference in May 2013 in Arizona It was such an exciting conference and I got a lot out of it I made some connections with other members and took some amazing workshops that helped me further my education in image consulting Attending the conference in 2013 helped me gain the necessary credits to earn my FLC the following year I recommend everyone attend conference to gain their own unique experience
MELISSA SUGULAS AICI FLC MELISSA SUGULAS STYLE AICI NEW YORKTRI-STATE CHAPTER
BE SURE AND CHECK OUT THE APRIL 2015 AICI GLOBAL FOR MORE STORIES ON THE UPCOMING AICI 2015 GLOBAL CONFERENCE YOU CAN FIND THE COMPLETE SCHEDULE AND REGISTRATION DETAILS AT AICI 2015 GLOBAL CONFERENCE
APRIL2015
AICI GL BALP R O F E S S I O N A L D E V E L O P M E N T I S S U E
THE 2015 AICI GLOBAL
CONFERENCE
YOUR VIP INVITATION ldquoMUST SEErdquo DC
MEMBER SPOTLIGHTJOANNE RAE
POWERFUL SATURDAY
CELEBRATING 25 YEARS
The Association of Image Consultants International | 27
13
httpcatherinescholzecom13 contactcatherinescholzecom13 802-shy‐399-shy‐271513
13
Help13 us13 Revolutionize13 the13 Way13 Curvy13 Women13 Shop13 for13 Clothes13 13 We13 design13 professional13 attire13 for13 curvy13 women13 sizes13 8-shy‐2013 13 13 Made13 in13 the13 USA13 from13 natural13 fibers13 13 We13 offer13 a13 new13 shopping13 experience13 for13 curvy13 women13 personalized13 service13 customizable13 options13 for13 each13 garment13 shopping13 in13 the13 comfort13 of13 her13 home13 or13 your13 studio13 13 We13 train13 and13 work13 with13 our13 stylists13 on13 a13 product13 platform13 that13 helps13 meet13 their13 business13 goals13 13 No13 minimums13 no13 exclusivity13 13 And13 for13 201513 no13 start-shy‐up13 costs13 13 Contact13 us13 for13 details13 13
13
13
httpcatherinescholzecom13 contactcatherinescholzecom13 802-shy‐399-shy‐271513
13
Help13 us13 Revolutionize13 the13 Way13 Curvy13 Women13 Shop13 for13 Clothes13 13 We13 design13 professional13 attire13 for13 curvy13 women13 sizes13 8-shy‐2013 13 13 Made13 in13 the13 USA13 from13 natural13 fibers13 13 We13 offer13 a13 new13 shopping13 experience13 for13 curvy13 women13 personalized13 service13 customizable13 options13 for13 each13 garment13 shopping13 in13 the13 comfort13 of13 her13 home13 or13 your13 studio13 13 We13 train13 and13 work13 with13 our13 stylists13 on13 a13 product13 platform13 that13 helps13 meet13 their13 business13 goals13 13 No13 minimums13 no13 exclusivity13 13 And13 for13 201513 no13 start-shy‐up13 costs13 13 Contact13 us13 for13 details13 13
13
ETIQUETTE
The average American woman in 2015 according to WebMD is 5rsquo4rdquo has a waist of 34-35 inches and wears a size 12-14 dress
Image consultants today have more clients in need of clothing in the 14-20+ size range And while one can spend hours debating the health impacts of this trend our job is to support our clients and to help them look and feel their absolute best Not only is this important for their emotional well-being studies have shown that healthy self-image leads to healthier life decisions We truly can impact the lives of the people we serve
When styling plus-size women there are several special considerations
STRUCTURE Flattering a curvy frame requires a combination of structured garments that support the shape of the body and good fitting lines that provide the correct amount of space for the curvy areas of the body Jackets and vests are great choices because they visually nip in the waist and provide shape
FABRICS There are two aspects of fabric to consider
Hand refers to the stiffness of the fabric Using stiffer fabrics in jackets and bottoms while using fluid fabrics for tops or dresses will provide the perfect combination giving the body shape as well as providing flow over troublesome areas such as the stomach and thighs
Fiber content Plus-size women often perspire more easily than their misses-sized sisters This can be a true challenge for the traveling professional because she
sweats while dashing to the next meeting or airplane then gets miserably cold while sitting in the air-conditioned space The best fiber choices are natural ones cotton the superfine wools silk rayon and linen Avoid polyester and acetate if possible Polyester not only increases sweating it also traps odor What about the wicking fabrics in sportswear Sorry they still increase sweating and odors
FITTING LINES Garments designed for plus-size women need to have fitting lines These can be cleverly hidden within style lines but they have to be there Princess lines are a great choice because they can visually narrow the width of the body and can be manipulated to fit the bust waist and hips Darts are also effective Ideally tops will have both horizontal and vertical (either French or waist) darts to provide good fit at the bust and across the stomach and hips Darts or princess seams in pants and skirts are a must-have to fit and flatter the derriegravere and lower back
DESIGN Was the garment designed specifically for the plus-size woman or was it merely graded up from misses sizes Designers cutting specifically for plus sizes design the garment on a plus-size model and mannequin and they assess style lines fit and proportion specifically for that body The end result is much more flattering
Catherine Scholze is the owner and designer of Catherine Scholze Designs and a Preferred Partner for the 2015 AICI Global Conference
FABULOUS AT ANY SIZESTYLING THE PLUS-SIZE WOMAN BY CATHERINE SCHOLZE
AICI PREFERRED PARTNER
The Association of Image Consultants International | 29
STYLE
SEVEN DECADES OF
AMERICAN STYLEBY SUSAN HESSELGRAVE AICI FLC
Marjorie Merriweather Post ca 1935 Photographer John Alfred Piver Courtesy Hillwood Estate Museum and Gardens
A special exhibit at the Hillwood Museum will be of particular interest to AICI members attending the AICI Global Conference this August The
museumrsquos tagline is ldquoWhere Fabulous Livesrdquo and fabulous it is indeed
Set within 25 acres of gardens and woodlands the museum that Marjorie Merriweather Post bequeathed includes the most comprehensive collection of Russian imperial art outside of Russia and a distinguished 18th-century French decorative art collection Her personal collection of commissioned Cartier jewelry was
featured in a special exhibit there last year
Ingenue to Icon will include more than 70 gowns dresses and ensembles worn by Marjorie Merriweather Post from the first part of the century to the 70s This is the first exhibition at Hillwood to present Marjorie Postrsquos full range of style Post was well known for her strong sense of personal style and appreciation of beauty and craftsmanship in all things The exhibit documents not only the evolution of American style but how fashion reflected the changing perception and definition of American women
30 | July 2015 magazine
FROM RESIDENCE TO MUSEUM
What is now the Hillwood Museum started out as Marjorie Merriweather Postrsquos residence
It was her divorce in 1955 from her third husband Joseph Davies that spurred Post to buy the Hillwood mansion Davies was demanding a fortune in return for the Washington mansion they lived in
ldquoBeing a good businesswoman she thought that price was a little high and she wanted some leveragerdquo explained her granddaughter and former museum president Ellen Charles to The Washington Post
Ellen Charles served as the board president of the museum for 25 years stepping down in 2014 She was the last Post descendant to head Hillwood taking over from her mother in 1989 Under Charlesrsquo leadership Hillwood was transformed from ldquoa very fancy house full of very fancy stuffrdquo into a world-class museum that attracts 70000 visitors a year
Her grandmotherrsquos style was overwhelming to Charles as a young woman ldquoShe was so grand and she was a perfectionist You were afraid you were going to stumble sometimesrdquo Yet it was Postrsquos perfectionism that translated into her impeccable sense of style
ldquoMarjorie Post lived an extraordinary life throughout which she played many roles from a young Edwardian bride to a high-profile business and society figure to independent grande dame She was always aware that how she presented herself particularly through her dress not only reflected her personality but also projected her role to societyrdquo
ndash KATE MARKERT HILLWOOD EXECUTIVE DIRECTOR
Post wanted to ldquojazz uprdquo her granddaughterrsquos party outfits ldquoDearie you need some jewelryrdquo she would say holding out diamonds or emeralds Ellen Charles remembered the thought of wearing the elaborate jewelry ldquowas horrifying Not the cost of it just the size of itrdquo
INGENUE TO ICON 70 Years of Fashion from the Collection of Marjorie Merriweather PostExhibit Dates June 6 to December 31 2015
Address 4155 Linnean Avenue NW Washington DC
Getting there Metro VanNessUDC Red Line (20 minute walk)
Hours Tuesday through Sunday 10 am to 5 pm Closed Mondays
Admission Suggested Donation $18
The Association of Image Consultants International | 31
A LIFE OF HIGH FASHION IN THE 20TH CENTURY
Born in 1887 Post came of age during a time of turbulence and political transformation for American women In 1900 women were not deemed ldquopersonsrdquo under the Fourteenth Amendment to the Constitution and had no separate legal standing By the end of the 20th century American women had gained the vote reproductive rights property rights and roles in the offices of government What they had not gained however was true equality in the workplace Paychecks and promotions however were never a concern for Marjorie Merriweather Post who at the time of her inheritance of the Post fortune at age 27 became the wealthiest woman in the United States
American 20th century style opens with the new feminine ideal of the ldquoGibson Girlrdquo Post epitomized this trend upswept hair and high fashion gowns on a young woman who was educated worldly and independent
When Post married Edward Bennett Close in 1905 she entered East Coast high society in earnest A wardrobe makeover was called for She called upon Parisian couturiers fine department stores and New York custom fashion houses to ensure that she was wearing the latest and most coveted styles
THE POST FORTUNE Treasure in a Cereal BoxIn 1895 CW Post Marjorie Merriweather Postrsquos father singlehandedly created the breakfast foods industry He was the inventor of the very first manufactured breakfast product Postum a patented beverage of wheat berries bran and molasses as a ldquonutritious alternativerdquo to coffee In 1989 the first commercially packaged breakfast cereal was debuted Grape-Nuts Grape-Nuts made him a millionaire And in 1904 Post invented cornflakes Initially branded with an unpopular name the cornflakes were rebranded in 1908 as Post-Toasties and sales soared The successful rebrand resulted in over $2 million net profit in just one year
Source Marjorie Merriweather Post - A Biography by Kenneth Lisbee
Left Evening Dress Callot Soeurs Paris ca 1907 Turquoise silk
moireacute turquoise cotton moireacute orangegold silk crecircpe orange
tulle turquoisegold silk cotton floss turquoisegold silk ribbon
cord beading Courtesy Hillwood Estate Museum and Gardens
Right Evening Ensemble Thurn New York City ca 1927 Red silk
crecircpe melon silk charmeuse organza lace Courtesy Hillwood
Estate Museum and Gardens
32 | July 2015 magazine
In the ldquoRoaring Twentiesrdquo hemlines rose and women were liberated from the corseted look of the turn of the century Progress and prosperity were the anthem of the times and the Art Deco influence could be seen in architecture decoration and fashion
In the 1930s now married to her third husband Joseph Davies Postrsquos style evolved to the glamour of Hollywood characterized by sensuous fabrics and close draping of the figure
Throughout the 1940s the Davies continued to entertain in grand style and Post as an ambassadorrsquos wife was called upon frequently to host diplomats Supreme Court justices and senators Her style during this period was the epitome of confident elegance Christian Diorrsquos ldquoNew Lookrdquo was extremely popular and brought Paris back to the forefront of fashion
The 1950s ushered in a return to the romance of rich detail and texture In a portrait by English portrait painter Douglas Chandor Post wore a gray silk faille evening gown attributed to African American designer Ann Lowe who was known for elaborately worked swirl-like motifs
A year later Jacqueline Bouvier popularized Ann Lowersquos fashions when she chose a wedding gown by the designer (See sidebar)
AN ICONIC DRESS AND NEAR DISASTERAnn Cole Lowe (1898ndash1981) was the first African American to become a noted fashion designer
The dress she made for Jacqueline Bouvier is one of the best-remembered bridal gowns of all time and was the catalyst for Lowersquos ascent from ldquodressmakerrdquo to sought-after fashion designer
But it almost didnrsquot happen
The dress which Lowe had designed and fashioned of silk chiffon taffeta was destroyed (after almost eight weeks of work) just ten days before the wedding due to a flooding of Lowersquos workroom Also ruined were nine of the bridesmaid dresses (only five gowns of the total order were spared)
Fortunately the supplier had enough material to make it possible to replace
the ruined gownshellipif Lowe and her staff could manage to recreate them in those remaining few days They worked day and night completing the wedding dress (cutting sewing and all) in eight days flat However Lowe ended up losing money in excess of $2000 on the project
Left Evening Dress detail Ann Lowe (attr) New York 1952 Waffle weave silk faille Courtesy Hillwood Estate Museum and Gardens
Right Toni Frissell [Public domain] via Wikimedia Commons
The Association of Image Consultants International | 33
Post was divorced from Davies in 1955 and began her residence at Hillwood Her manner of dress from this point on was classic mature and elegant Post favored New York-based Czechoslovakian designer Oldric Royce and commissioned dresses from him for the remainder of her life When she liked a certain style she would order the same design with variations The wedding dress Post commissioned for her 1958 marriage to her fourth husband Herbert May is very similar to the short day dress pictured
Through seven decades of change Marjorie Merriweather Post raised the bar for American high society seeking out designers who were at the forefront of the times and introducing fashion concepts from abroad into the sometimes stodgy East Coast upper class
SUSAN HESSELGRAVE AICI FLC is an independent image consultant based in Seattle Washington She serves as editor in chief for AICI Global and is currently writing a book exploring the intersection of values identity and personal style
Dinner dress Oldric Royce Inc New York City ca 1960 Yellow silk acetate nude silk organza green net Courtesy
Hillwood Estate Museum and Gardens
READ MOREAMERICAN EMPRESS THE LIFE AND TIMES OF MARGORIE MERRIWEATHER POST
By Nancy Rubin
34 | July 2015 magazine
FOR COMPLETE DETAILS VISIT HTTPWWWAICIORGEVENT2015GLOBALCONFERENCE
The Association of Image Consultants International | 35
BETWEEN US
AICI CITY CIRCLES THE SHORTEST DISTANCE BETWEEN TWO POINTSBY THEA WOOD AICI FLC
You may have heard about the new AICI City Circles You may now be an active member of a City Circle You may be asking ldquoWhat is a City Circlerdquo
AICI City Circles are AICIrsquos solution for either a) members who wanted to participate in AICI but didnrsquot have a regional chapter or b)
members who lived in a chapterrsquos region but were
too far away to actively participate They are city-
centric organizations that act autonomously in how
they operate their programs and requirements (if
any) The group simply needs to send a semi-annual
report to the International Board informing them of
circle activities
Rather than trying to jumpstart a regional AICI
chapter establishing an AICI City Circle would be a
first step to creating a recognized AICI presence in
your area
ldquoThere were existing groups that were not official so everyone wasnrsquot aware of them We decided that we needed a stepping stone toward a chapterrdquo said Riet de Vlieger AICI CIP and VP Chapter Relations ldquoWe now have seven City Circles Houston Dallas Spain Korea-Busan Mexico-Monterrey Columbia-Bogota and Peru-Lima Spain had their first conference in Barcelona this past Junerdquo
AICI City Circles also resolve the challenges that some regional chapters faced such as low membership numbers vast geographic expanses and struggling leadership participation
As a former Southwest Chapter board member who had to hold two offices to keep the chapter compliant
ldquoWe decided that we needed a stepping-stone toward a chapterrdquo
mdash RIET DE VLIEGER AICI CIP VP CHAPTER RELATIONS
36 | July 2015 magazine
DEADLINE JUNE 30 2015
to association requirements I personally witnessed the challenges of running a chapter whose members were spread across a vast geographical region
Chapter charity and education events resulted in poor attendance because no matter which city hosted the event many members had to drive three to six hours (or fly) to attend Many had a hard time paying for the event plus the travel expenses like gasoline airfare andor hotel rooms Add to that the introduction of online continuing education and the incentive to travel to chapter events waned
Since dissolving the Southwest Chapter Houston and Dallas have formed separate AICI City Circles All thatrsquos required is a minimum of four members and one ldquoconnectorrdquo or liaison to the International Board AICI City Circles have a presence on the AICI website by providing a link to the City Circlersquos website or Facebook page which are setup and maintained by each AICI City Circle
De Vlieger said that forming an AICI City Circle is easy to do online
gtgt Visit the AICI City Circles page gtgt Fill out the AICI City Circle
request formOnce approved AICI sends a welcome packet to the new AICI City Circle including a customized logo so that it can be published on the City Circlersquos website or Facebook page
THEA WOOD AICI FLC MBA is an independent image consultant based in Austin Texas and serves as managing editor for AICI Global She is the co-author of Socially Smart and Savvy
AICIrsquoS NEWEST CERTIFIED IMAGE MASTER
SARAH HATHORN Sarah Hathorn AICI CIM CPBS
joins the honored company of Helena Chenn AICI CIM
Marion Gellatly AICI CIM Dr Joyce Knudsen AICI CIM Emeritus Eva Koeck-Eripek AICI CIM Lynne Marks AICI CIM Carla Mathis AICI CIM Hitomi Ohmori AICI CIM Christina Ong AICI CIM Judith Rasband AICI CIM Elaine Stoltz AICI CIM and Anna Wildermuth AICI CIM
Sarah is the CEO of Illustra Consulting and Illustra Business
Coaching A Master Trainer at the London Image Institute and former senior executive for Macyrsquos Sarah has 30 years of experience imparting executive presence ABC skills to advance leaders
Attendees at the AICI Global Conference in August will have the opportunity to learn from her directly as she will be leading an intensive and interactive session ldquoIncrease Corporate Clients to Totally Supercharge Your Businessrdquo She will share the secrets of her
consultancyrsquos rapid ascent and ongoing success She will also reveal the exact same marketing steps systems and up-leveling strategies she uses to get her foot in the Fortune 500 door and then form scalable dynamic long-term relationships This session was designed specifically for those AICI members desiring to break into the corporate market for bigger revenues and greater career acceleration
Congratulations Sarah on your achievement
CERTIFICATION NEWSAICI MALAYSIA CHAPTER HOSTS PAPER FLC EXAMBY DELBY BRAGAIS AICI CIP CPC
I write this as I wait at the Kuala Lumpur Airport for my flight back to the Philippines
having spent the past four days in Malaysia In my capacity as AICI VP Certification it has been a very gratifying trip
I am happy to report that the AICI Malaysia Chapter has successfully hosted the pilot FLC Paper Test with an astounding 26 participants taking the exam from several different countries in Asia (The
minimum headcount required for a chapter to mount an FLC Exam is only 15)
This is the first time in AICI history where an AICI FLC Exam was conducted simultaneously in two languages English and Chinese This is the first time a Chinese version of the FLC paper test has been available as it was developed just this year
2015 has been a banner year for AICI FLC certification kicking off
with AICI Mexico City Chapter successfully hosting FLC testing for an entire group using the Live Online Proctor (LOP) with 15 participants taking the exam
Additionally AICI Washington DC Chapter and AICI Malaysia Chapter held their own unique ldquoFLC Bootcampsrdquo to help those interested in obtaining their FLC certification
DELBY BRAGAIS AICI CIP CPC is the outgoing VP Certification on the AICI International Board
BETWEEN US
38 | July 2015 magazine
UPCOMING EVENTS
LISTFUL THINKING USING LISTS TO BE MORE PRODUCTIVE HIGHLY SUCCESSFUL AND LESS STRESSED Paula Rizzo The List Producer and author of Listful Thinking
July 15 2015 800pm EST mdash NEW YORK
It seems simple but using lists can have huge returns if you do it right What do Sir Richard Branson Martha Stewart Sheryl Sandberg Ellen DeGeneres and Madonna have in common Each is a list maker and history shows us that change creators make their to-do lists and check them often In this one-hour teleclass you will learn how to
bull Save timebull Be more organizedbull Become more productive
For more information visit Listful Thinking Using Lists to be More Productive Highly Successful and Less Stressed
IMAGEN CORPORATIVA Y MARCA PERSONAL EN EL SECTOR BANCARIO-FINANCIERO Kalena de Velado kalenadeveladowordpresscom
14 de Agosto 2015 1200pm CDT mdash MEXICOndashGUADALAJARA
La clase esta orientada a propocinar un conocimiento general sobre la importancia de alinear la marca persona la imagen corporatival y el estilo profesionai de acuerdo a la experiencia vivida como asesora de imagen en el sector empresarial
Lo que aprenderaacutebull Reflexionar sobre las oportunidades en el sector empresarialbull Compartir experiencias a lo largo de 20 antildeos en el sector financiero bancariobull Conversar sobre las perspectivas en un entorno globalbull Conocer otras experiencias similares en otros paises y regions
For more information visit Imagen corporativa y marca personal en el sector bancario-financiero
AICI 2015 GLOBAL CONFERENCE August 27ndash30 2015 mdash WASHINGTON DC Renaissance Arlington Capital View Hotel
For complete conference details and to register visit AICI Global Conference
AICI WEBINARS FOR CEUrsquoS
BETWEEN US
bull Save moneybull Reduce stress
The Association of Image Consultants International | 39
ADVERTISE YOUR PRODUCTS amp SERVICES IN AICI GLOBAL MAGAZINE
REACH THOUSANDS OF AICI MEMBERS AND OTHER INDUSTRY PROFESSIONALS WORLDWIDE AND BOOST YOUR EARNING POTENTIAL
OUR READERS ARE LOOKING FORColor Systems
Body Styling TrainingIndustry-Related Books amp Magazines
Multi-level and Network Marketing OpportunitiesBusiness Tools
Continuing Education Units for AICI certificationHealth and Beauty Products
Professional Development Workshops amp WebinarsHotel amp Travel Services
Website Design and SupportCareer Coaches
Sales ToolsClothing amp Accessories
CONTACT IMOGEN LAMPORT AT IMOGENAOPICOMAU FOR CURRENT AD RATES AND DEADLINES
NEXT ISSUE OCTOBER 2015
APRIL2015
AICI GL BALP R O F E S S I O N A L D E V E L O P M E N T I S S U E
THE 2015 AICI GLOBAL
CONFERENCE
YOUR VIP INVITATION ldquoMUST SEErdquo DC
MEMBER SPOTLIGHTJOANNE RAE
POWERFUL SATURDAY
CELEBRATING 25 YEARS
JANUARY2015
AICI GL BALC O N N E C T I O N S I S S U E
MANAGINGCOMMUNICATIONS
FOR MAXIMUM
RESULTS
A RUNWAY STAR
RISES MEMBER SPOTLIGHT KEIKO NAGAO
USING THE POWER OF
AICI CERTIFICATION
The AICI 2015 Global Conference will feature a once-in-a-lifetime opportunity
to learn all day long from a unique gathering of the pillars of our industry the Certified Image Masters (CIM) and Founders of AICI
AICIrsquos mission is to set and promote the highest professional standards for image consultants in appearance behavior and communication Over the past twenty-five years that mission has brought us from the Founders twelve incredible women who started AICI to an association of over one thousand members in over thirty-two countries
Until recently our growth dynamism and the influence of our membership on implementing professional standards within the image profession seemed to be an insiderrsquos secret only truly recognized and understood by AICI members But in 2014 we were to learn that the word was out
AICIrsquos reputation as the leader in development and international certification of image professionals is now being recognized outside of our organization This is thanks to a quarter century of our membersrsquo quiet steadfast dedication and untold volunteer hours
Over the past twelve months a number of universities in Mexico who offer image consulting as
a university degree have shown
interest in having access to AICIrsquos
training and accreditation
In March 2015 I embarked with
a team of colleagues from AICI
Mexico City Chapter -- Coca Sevilla
AICI FLC Hildeberto Martinez AICI
FLC Victor Vazquez and Manolo
Trujillo -- on an expedition across
Mexico Our goal was to learn more
about these exemplary universities
in the cities of Pueblo Mexico City
Toluca Guadalajara and Monterrey
At each of these institutions we
had the opportunity to meet with
administrators stakeholders and
faculty All of them were extremely
enthusiastic about the prospect of
being a part of AICI Collectively
they felt that having the ability
to offer their students access to
AICI tele-classes webinars FLC
certification local chapter events
conferences and AICI global
networking would enhance their
overall curriculum
FEATURE
AICI REACHES OUT TO THE FUTURE THE UNIVERSITY TOURBY JANE SEAMAN AICI CIP
8 | July 2015 magazine
As well as meeting with university administrators and faculty we also met with many of their students They too were excited at the prospect of having access to AICI The majority showed extreme interest in having an opportunity to undertake their FLC certification prior to graduation
At the end our tour the members of the project team were unanimous in their conclusion We felt we needed to develop a new category of AICI membership that would capture the essence of what this project was aiming to accomplish
Our goal is to make available to students within the image industry and fellow image professionals AICIrsquos education and FLC certification programs which have become recognized as the ultimate
image qualifications globally The project team felt the category ldquoAICI Academic Membershiprdquo encompassed all we were trying to achieve
In April 2015 the AICI Membership voted to accept this new category and we are now under negotiations with the universities to make this category a reality
What struck me most about all the incredible people I met and had the honor of spending time with is that this is our future the universities in Mexico are cultivating our future image professionals They are bright witty and enthusiastic They truly represent the essence of AICIrsquos three pillars of image appearance behavior and communication They are the future of the image profession and AICI would be
honored to play a role in preparing them to ensure the highest standards within our industry are cultivated and upheld for yet another twenty-five years
Jane Seaman AICI CIP is the current AICI International President Her image consulting practice Imagine Image is based in Houston Texas She also is co-founder of The International Image Academy offering professional image consultant training programs
Jane Seaman AICI CIP is the current AICI International President Her image consulting practice Imagine Image is based in Houston Texas She also is co-founder of The International Image Academy offering professional image consultant training programs
The Association of Image Consultants International | 9
FEATURE
This story started in 2005 when a 64-year-old man called me to work on an expansion plan for his own business He had worked on it for 30 years
and wanted to conduct business in Mexico A white-
haired skinny man with a little hunch to his shoulders
his thinking was linear and direct and he was
sometimes quick-tempered perhaps due to his career
as an engineer
An old-fashioned man he thought that women should
earn less than men and their professional potential was
at most as a middle manager Strangely enough for this
project he had decided to hire a 24-year-old woman
naiumlve and without that much experience to help him
on such an important project
Months went by and with some shouting stress and
a lot of stamina I conducted sessions to train him
in public speaking personal and corporate crisis
management speech writing personal image and
public relations A year later after a great effort he
was the candidate to chair one of the most important
associations of the industry Nine months after that he
was president of the main industry chamber which
gathered national and foreign associations
Seven years passed and with some problems along the way his company became the most important bio-tech lab in Latin America with a strong presence in local and international media He was also recognized as one the 300 most important people in Mexico
Without a doubt this is a story that teaches us the value of an image consultant
Every story has a beginning and an ending and this was no exception After several years of working together we decided one day that it was the time to end the project Maybe forever maybe for a period of time However in our last meeting he was full of gratitude and both of us with tears in our eyes were aware of his huge transformation as the result of all those years that we worked together
The young naiumlve woman had become his ally to help him reach his goal of achieving a powerful public image
Today I am an independent consultant
LILIANA DE LUNA is the current VP Ethics and Protocol AICI Mexico City Chapter
LAUNCHED IN JANUARY 2015 THE ldquoTELLING OUR STORYrdquo CONTEST INVITED AICI MEMBERS TO SHARE A PERSONAL STORY OF HOW THEIR WORK HAS IMPACTED THEIR CLIENTSrsquo LIVES
Sponsored by the International Image Academy the winner of the contest receives free registration for the 2015 AICI Global Conference All participants receive a Certificate of Participation and future issues of AICI GLOBAL
will feature the best of the powerful stories submitted
THE STORY OF THE MAN WHO DID NOT BELIEVE IN WOMEN BY LILIANA DE LUNA
THE WINNING ENTRY TELLING OUR STORY
10 | July 2015 magazine
La historia empezoacute en el antildeo 2005 cuando un hombre de 64 antildeos me llamoacute para trabajar con un plan de expansioacuten de su propia empresa a
la que habiacutea dedicado maacutes de 30 antildeos y que deseaba fuera conocida en el mercado mexicano Un hombre de cabeza blanca tez clara cuerpo delgado y ligeramente jorobado Su formacioacuten como ingeniero lo haciacutea una persona relajada pero iracunda cuando alguien se oponiacutea a sus ideas
Educado por la vieja escuela pensaba de forma decidida que las mujeres debiacutean ganar menos y no aspirar a un puesto mayor al de gerente Lo curioso era que para iniciar su vida puacuteblica habiacutea decidido contratar a una mujer de tan soacutelo 24 antildeos de edad que ante sus ojos era inexperta e inocente sin conocimientos suficientes para poder apoyarlo en una tarea tan dirigida
Los meses pasaron y entre gritos desesperacioacuten y muchas ganas de dar a conocer su esfuerzo profesional ante los ojos de las autoridades y de la competencia se desarrollaron sesiones de entrenamiento para hablar en puacuteblico estructuracioacuten de discursos persuasivos imagen personal relaciones puacuteblicas manejo de crisis personal y corporativa Un antildeo despueacutes de un gran esfuerzo fue nominado a presidir una de las asociaciones maacutes importantes que agrupaban a los socios mexicanos de la industria 9 meses adelante fue elegido presidente de la caacutemara de toda la industria incluyendo nacionales y extranjeros
7 antildeos adelante atravesando algunas vicisitudes se convirtioacute en el laboratorio biotecnoloacutegico maacutes importante de Ameacuterica Latina y con mayor presencia en medios nacionales e internacionales destacando la imagen de su Presidente como uno de los 300 personajes maacutes influyentes de Meacutexico Sin duda una historia que ensentildea el valor de tener un consultor en imagen de forma adjunta
Toda historia tiene un inicio y un final y eacutesta no fue la excepcioacuten Luego de varios antildeos de trabajo arduo un diacutea decidimos que era tiempo de dar teacutermino a la rutina de forma temporal o permanente auacuten no lo seacute Sin embargo en una conversacioacuten llena de agradecimiento y con laacutegrimas en los ojos ambos reconocimos la gran transformacioacuten que nos trajeron estos antildeos de convivencia y de reto continuo La mujer ingenua e inexperta se habiacutea convertido en su aliada para llegar al objetivo de tener una imagen puacuteblica reconocida
Hoy soy consultora independiente
LILIANA DE LUNA se desempentildea como VP Eacutetica y Protocolo AICI Mexico City Chapter
LA HISTORIA DEL HOMBRE QUE NO CREIacuteA EN LAS MUJERES POR LILIANA DE LUNA
The Association of Image Consultants International | 11
ldquoTELLING OUR STORYrdquo PARTICIPANTSMANY THANKS TO EVERY CONTESTANT FOR SHARING YOUR TRANSFORMATIVE STORY
沁云
Raquel Aragon
Diane Ballos
Catherine Bell AICI CIP
Beth Boreacutes
Wendy Buchanan
Jessica Cascante Saborio
Liliana de Luna
Rosario Galindo AICI CIP
Jainee Gandhi
Kayoko Ikuko Kozu AICI CIP
Carmina Iturriaga
Olen Juarez-Lim AICI FLC
Dr Joyce Knudsen AICI CIM
Katherine Lazaruk AICI FLC
Debra Lindquist AICI CIP
Ann Lindsay AICI FLC
Dina H Loomis AICI FLC
Kelly Machbitz AICI CIP
Daphne Magna AICI FLC
Neha Malhotra
Ale Marroquin AICI FLC
Carla Mathis AICI CIM
Colette Michelle AICI CIP
Emeritus
Atsuko Mikami AICI FLC
Ernest Moore
Beatriz Ocanto
Hitomi Ohmori AICI CIM
Cindy Ann Peterson AICI FLC
Marian Rothschild AICI FLC
Lorena Saca AICI FLC
Vanessa Simonetti
Jane Smith
Elaine Stoltz AICI CIM
Carolina D Tan
Cherrise Tan
Nadia Valdivieso Rolleri
Alheli Valerio
Ana Vasquez
Nelly Villarroel AICI FLC
Ginny Villegas
Peggy Rose Webster
Jacqueline Whitmore
Thea Wood AICI FLC
Saeko Yamazaki AICI FLC
Ferial Youakim AICI CIP
Yiran Zhenhua Xu AICI FLC
12 | July 2015 magazine
Meet Diane Craigin PersonAICI 2015 Global Conference Washington DC Aug 27 ndash 30 2015
Our Next Executive Presence Certifi cation Training Program Toronto Canada Sept 21 ndash 25 2015Contact Michelle for details michellecorporateclassinccom1-416-967-1221 Ext 107 To learn more click here
Become a Certifi ed Executive Presence System CoachHello Irsquom Diane CraigYes I listened to your many requests fora fast track to my Executive Presence Certifi cation Training Program
Enhance your career and your personal brand
Attract new clients grow your business Become more relevant to corporate clients Broaden your income base
Call me directly 14169671221 Ext 101Email me dcraigcorporateclassinccomVisit us at corporateclassinccom
Diane CraigPresident and Founder Corporate Class Inc
1863 - THE EMANCIPATION PROCLAMATION
On January 1 1863 President Abraham Lincoln officially issued the Emancipation Proclamation one of the most important documents in American governance
While popular opinion in the North heralded Lincoln as the ldquosavior of the Unionrdquo President Lincoln actually considered the Emancipation Proclamation to be his most important legacy ldquoI
never in my life felt more certain that I was doing right than I do in signing this paperrdquo he declared ldquoIf my name ever goes into history it will be for this act and my whole soul is in itrdquo (source The Civil War Trust)
The Emancipation Proclamation paved the way to the end of slavery but it only applied to the states in rebellion It wasnrsquot until the passage of the 13th Amendment to the US Constitution on December 6 1865 that slavery was abolished throughout the United States
1963 - DR MARTIN LUTHER KING JR DELIVERS HIS ldquoI HAVE A DREAMrdquo SPEECH
On August 28 1963 250000 people gathered in Washington DC to ldquoMarch for Jobs and Freedomrdquo Better known today as the March on Washington the famous protest took place on the 100th anniversary of Lincolnrsquos Emancipation Proclamation Though there were
FEATURE FROM THE EMANCIPATION PROCLAMATION TO TODAY150 YEARS OF STRUGGLE FOR EQUAL RIGHTS
14 | July 2015 magazine
many prominent speakers that day the march will always be synonymous with Dr Martin Luther Kingrsquos ldquoI Have a Dreamrdquo speech (Watch the last five minutes of that speech here)
TWO SPECIAL EXHIBITS IN WASHINGTON DC DOCUMENT THESE WATERSHED MOMENTS AND THEIR AFTERMATH IN AMERICAN HISTORY
2015 marks the 150th anniversary of the assassination of President Lincoln One of the most intimate portrayals of President Lincolnrsquos death can be experienced in an all-new Newseum exhibition entitled President Lincoln is Dead running through January 2016 In honor of the 150th anniversary of the assassination of President Abraham Lincoln the Newseum presents a series of New York Herald special editions dated April 15 1865 All seven editions will be displayed together starting with the 2 am edition that featured the first Associated Press announcement that Lincoln had been shot Learn the chronology of this tragic event in a way impossible until now with this one-of-a-kind exhibit
2015 is also the 50th anniversary of the Voting Rights Act It was a hundred-year journey from the 13th
Amendment to the Voting Rights Act and the struggle for equal rights continues to this day
The Newseum exhibit 1965 Civil Rights at 50 explores the dramatic civil rights events of 1965 from the historic march from Selma to Montgomery (Alabama) to the signing of the Voting Rights Act by President Lyndon B Johnson The fight for voting rights peaked in a violent clash between peaceful protesters and police that came to be known as ldquoBloody Sundayrdquo after state troopers and deputies armed with clubs and whips beat and trampled protesters as they attempted to cross Selmarsquos Edmund Pettus Bridge
PHOTO CREDITS Public Domain (Library of Congress US National Archives USIA)
Resources compiled by Susan Hesselgrave AICI FLC
ldquoNo no we are not satisfied and we will not be satisfied until lsquojustice rolls down like waters and righteousness like a mighty streamrsquordquo
ndash DR MARTIN LUTHER KING JR AUGUST 28 1963
THE NEWSEUM IS RATED AMONG THE TOP 5 MUSEUMS TO SEE IN WASHINGTON DC
Address 555 Pennsylvania Avenue NW
Getting there The Newseum is located between the White House and the US Capitol and adjacent to the Smithsonian museums on the National Mall The closest Metro station is Archives
Hours 9 am to 5 pm daily
Admission $2295 for adults (19 to 64)
Ma
ria
Bry
kN
ewse
um
The Association of Image Consultants International | 15
AICIrsquos Global Conference is something I look forward to for many reasons Not only do I get to participate in rich educational experiences
that help me grow my image business I also have the opportunity of meeting many amazing people who not only work in the image industry and related fields but also shape their clientsrsquo buying decisions as well as those of the public at large
London Ontario is a mid-sized Canadian city about two and a half hours away from Toronto With a population of 475000 London is no small town so itrsquos certainly too big for everyone to know your name hellip unless you have the mission and the moxie of Sue Jacobs
ldquoIrsquoll be out somewhere shopping or whatever and somebody will come up to me and say lsquoHi Suersquo Irsquoll be drawing a blank until they say lsquoI just saw your show again the other night Itrsquos still runningrsquo That show was so much work but it really tied me into the community Over the course of the series we incorporated eighteen different London businesses in the show People know me nowrdquo
Sue Around The City a series of six half-hour ldquomakeoverrdquo segments that Jacobs produced in 2012 for Rogers TVtrade (one of the two local television stations in London) didnrsquot materialize out of thin air though Jacobs was already putting herself out there mounting successful fundraising events for local charities
ldquoI had already done seven different live fashion events for local organizations like Make-A-Wish with my lsquoSue in the Cityrsquo concept The station producer [from Rogers TVtrade] approached me directly about creating the show because we had worked together on one of these local charity eventsrdquo
FEATURE
MEMBER SPOTLIGHT
SUE JACOBS BY THEA WOOD AICI FLC
Ima
ge Design
ndash Ph
oto
graph
ic Art b
y Cra
ig an
d A
ma
nd
a
16 | July 2015 magazine
Jacobs credits much of her community visibility to her commitment to be a champion for smaller charities that are ldquounder the radarrdquo of the publicrsquos awareness She believes it is her mission to serve others in this way using her talents as an image consultant to amplify the impact of organizations like My Sistersrsquo Place
ldquoIf you can showcase what you can do and marry that with what you believe in itrsquos totally genuine and people feel like they really know you And people know I deliver Anything that has to do with children or empowering women Irsquom inrdquo
ldquoVolunteering or making a commitment to causes that are true to your heart that you are passionate
about is key Not to say that it isnrsquot a lot of work It is But the benefits are huge It helps others see their value and the impact they can have by taking part It changes lives And it feeds your soulrdquo
Jacobs just wrapped up hosting the third annual Handbags for Hospice on June 10 a signature fundraiser for St Josephrsquos Hospice that she helped develop from its beginning in 2013 ldquoIrsquom exhaustedrdquo she admits ldquoBut itrsquos worth itrdquo
Speaking in front of an audience can be daunting for many but it is something that Jacobs was comfortable with well before launching her image career Her prior career was in education with specialties in special needs and librarianship That coupled with an extensive
background in psychology led her to a variety of teaching and leadership opportunities
It was as a teacher in fact that it really hit home for her how large an impact image has on credibility and effectiveness
ldquoIf you can showcase what you can do and marry that with what you believe in itrsquos totally genuine and people feel like they really know yourdquo
Ima
ge Design
ndash Ph
oto
graph
ic Art b
y Cra
ig an
d A
ma
nd
aIm
age D
esign ndash P
hoto
graph
ic Art b
y Cra
ig an
d A
ma
nd
a
The Association of Image Consultants International | 17
ldquoIrsquove always been amazed at Suersquos tireless commitment and passion to help people
not only in her community but also globally Soon after starting her business she began to organize fundraisers not as a strategy to move her into the public eye but to truly make a difference We discussed how she would stage the event who she would involve no detail was overlooked When it was show time Suersquos magnetic personality sense of humour and enthusiasm always touched the audience in a deep way resulting in the growth of her business over time ldquo
mdash CATHERINE BELL AICI CIP
ldquoI just knew we [teachers] could be doing better I always made a point of dressing professionally put together every day And it mattered I remember it was my 4th grade class I got to school one day towards the end of the year and before they go into the classroom all the kids line up in two lines boys here girls there And that day the boys are all excited saying lsquoMrs Jacobs Mrs Jacobs Look at the girlsrsquordquo
She laughs ldquoJust like boys wanting to spoil the surpriserdquo
ldquoSo I look over at the line of girls and every single one of them was carrying a little purse and had some jewelry on and a pretty outfit Theyrsquod planned it all out And I thought lsquoWow they really do noticersquo Teachers are such important role models in every wayrdquo
The school administration thought so too ldquoOne year the principal called me aside and she said lsquoThe parents cannot identify the younger teachers from the students and Irsquom sick of it Can you helprsquordquo
Thus began her unofficial career as an image consultant But it was after a perspective-altering trip to Japan that she decided to make it official
ldquoI was so impressed with the Japanese women How meticulous they were in their appearance Returning from visiting my daughter in Japan that first step onto North American soil convinced me that women here were short-changing themselves in how they presented themselves They could and needed to do better I knew I could help and I wanted to A year later with encouragement from my teacher administration friends and family I had moved on and started my own business It was a perfect fitrdquo
Jacobsrsquo community volunteer efforts have opened other business doors as well Following one of her early fashion fundraisers she was approached by an administrator in the Continuing Studies program at the University of Western Ontario who had been in the audience asking her about the possibility of designing and teaching a course on image and wardrobe for their program
It was a natural for Jacobs
ldquoI love teaching I put together an eight-week course learning modules for each week Module 1 was on your professional presence I told them lsquoDo not dress down How yoursquore showing up is how yoursquore
18 | July 2015 magazine
ldquoI was really impressed with the community service Sue was providing and I saw all the
work she was putting into it When I questioned her about how her efforts were funneling back to her business I was so surprised at her answer it wasnrsquot So we rolled up our sleeves and I helped her tweak her message so the audience was clear that she was inviting them to be her new clients She was nervous but followed through and what a difference Itrsquos great to do good work in the community but when yoursquore growing a new business itrsquos important to be able to parlay that exposure into a wider client base Sue has become an absolute expert at creating that flow Itrsquos a win-winrdquo
mdash BRENDA KINSEL AICI CIP
perceivedrsquo I saw the students in the course change from week to week Theyrsquod be sitting taller prouder They became more visiblerdquo
Jacobs taught the course for three terms and then became so busy in her practice that she had to give it up ldquoThey donrsquot pay you much but it gives you huge credibility Of course you donrsquot promote your business in the class ndash thatrsquos a no-no But out of the approximately 20 students in each term probably 60 percent of them either became clients or referred clients to me down the roadrdquo
Later Jacobs connected with Brescia University College an all-female college within the University of Western Ontario Jacobs knew how to get her foot in the door to build a lasting relationship
ldquoI initially participated in an evening called Female Entrepreneur Showcase where I met and connected with many students That led to my being asked to be on a panel of experts helping graduates ready themselves for interviews and transitioning from being a student to the real worldrdquo
That led to the Director of Alumnae Services asking her to collaborate on a Dress for Success program aimed at third-year and graduating students The success of the program has led to it becoming an annual event She could not be more thrilled
ldquoI have made many new friends in the students I get such a kick out of them sending me Facebook messages from all over the world Warms my heart Our work as image professionals is far reachingrdquo
She didnrsquot do all this on her own Role models were important to Jacobs both in life and business
ldquoI have had two role models who taught me how to be successful in business my father and my husband It is all about selling you not your product People buy you Finding out what that means personally takes time In my opinion before your business can grow the way you want it to grow you must know who you are and what your uniqueness is Thatrsquos the only way to attract your ideal clientrdquo
Jacobs has a well-established business now Personal Style Image and Wardrobe Consulting but she is quick to caution that it didnrsquot happen quickly It took time she says to figure out who her target market was and how to reach them
The Association of Image Consultants International | 19
ldquoI accomplished this gradually with the help of two image professionals who I hired as mentors and are now treasured friends Catherine Bell [AICI CIP] and Brenda Kinsel [AICI CIP]
ldquoAligning myself with audiences where the potential for future business was good was not only prudent it changed the trajectory of my business
ldquoSome of my early presentations were unpaid I chose them carefully I got in front of causes I cared about that were important to me businesses that could support and engage my services Being true to yourself is difficult especially when you want and need clients but in the end holding true to your values your ethics and standards wins outrdquo
For Sue Jacobs sticking to her sense of mission has aligned brilliantly with marketing her business
ldquoIt took some time I have moments where I stumble we all do I continue to learn and strive to be the best I can be my way on my terms I could not have dreamed of a better more fulfilling career I am proud to be in such esteemed company Image consultants People committed to being the best they can berdquo
Itrsquos hard not to agree with Jacobs
THEA WOOD AICI FLC MBA is an independent image consultant based in Austin Texas and serves as managing editor for AICI Global She is the co-author of Socially Smart and Savvy
ldquoIt is all about selling you not your product People buy you Finding out what that means personally takes time In my opinion before your business can grow the way you want it to grow you must know who you are and what your uniqueness isrdquo
Ima
ge Design
ndash Ph
oto
graph
ic Art b
y Cra
ig an
d A
ma
nd
a
Photos by Image Design ndash Photographic Art by Craig and Amanda
20 | July 2015 magazine
Pro bono is a Latin phrase that means doing professional work without payment or at a reduced fee for the public good Why should image
professionals offer complimentary or low-cost services There are four powerful reasons to choose public service
1 PROPEL YOUR PROFESSIONAL GROWTH
Pro bono service is the perfect opportunity to develop your skills and strengthen presentations in a low-stress environment You can receive valuable feedback while trying out a new training topic or testing a service for the first time Practicing with ldquofreebiesrdquo prepares you for future high profile and profitable clients
2 OPEN NEW DOORS TO LEADERSHIP
Creating pro bono relationships gives you the chance to meet top leaders from worthy and influential organizations For example my volunteer work with HRNYrsquos University Relations committee enabled me to connect with role models across many fields such as career services training and diversity Try serving as a volunteer on a board of directors or team It is rewarding and instantly increases your credibility
3 WIDEN YOUR REACH
Online recognition is a key benefit of pro bono work Consider blogging for a nonprofit or actively supporting charitable initiatives to make an impact while expanding your visibility This fall Image Impact International is launching Mentoring Leaders 4 Impact with the widely established college student-run nonprofit wwwaiesecorg In online profiles we will showcase our volunteers for their fantastic support of student leaders
4 ENHANCE YOUR APPEAL TO CUSTOMERS
Giving your time and talents to a cause makes good business sense According to Kim Gordon in Entrepreneurcom ldquoCustomers who visit your website and see your advertising want to know that you share their desire to make the world a better place by supporting an important cause If your business or brand doesnrsquot stand for a cause consumers may turn to your competitorsrdquo Authentic pro bono choices can make you stand out from the competition and help you to attract clients
REASONABLE LIMITS
Should you always say yes to pro bono requests When should you say no It is important to set limits Image professionals deserve to be fairly compensated for their expertise One approach is to establish monthly or quarterly parameters for pro bono work This gives you flexibility and a gracious way to politely say no if you have reached your quota
Pro bono work is a powerful way to increase professional skills meet influential leaders expand online visibility and attract clients when you balance requests within reasonable limits
Pamela Judd AICI CIP is the President of Image Impact International a global philanthropic nonprofit community of trainers Pro bono educational activities include College 2 Career 2 Community Impact Mentoring Leaders 4 Impact Global Civility Awareness and Disability + STYLE To find out more contact juddpamelaaolcom or visit wwwimageimpactorg
THE POWER OF PRO BONOBY PAMELA JUDD AICI CIP
A PUBLIC SERVICE ANNOUNCEMENT BROUGHT TO YOU BY IMAGE IMPACT
The Association of Image Consultants International | 21
22 | July 2015 magazine
ETIQUETTE
HOW TO LOOK ACT AND SPEAK
We can all pick out the image consultants with presence They have a definite aura about them Some people have had natural capacities since childhood but the vast majority of us need to learn skills to exude presence
There are several elements of presence One is the art of being powerful purposeful and intentional The challenge is to look and act as if nothing about you is accidental or left to chance and yet you seem natural not contrived The second element is to be clear on your values Your appearance habits speaking style and actions then become congruent with what is important to you You walk the talk The third element is approachability As image consultants we want to appeal to a wide variety of people in our target market
ESTABLISH PRESENCE WITH YOUR SPEAKING STYLE
GAZE When speaking in public use steady eye contact and rest your gaze for two seconds on at least one different individual on all sides Eye contact with a friendly smile can help create a trusting relationship with the whole audience
GESTURES ldquoSpeaking with your handsrdquo is a common trait but can be a pitfall Waving your hands indiscriminately detracts from your message Practice well defined gestures If you are making a few points at one time help people follow by counting each point on your fingers
TIMBRE Voice quality can enhance your presence If you have a high-pitched voice find a lower tone in
your range as a high voice can denote uncertainty and inexperience Practice in the lower tone until it becomes natural Voice classes will also help
ENUNCIATION Clearly pronounce your words and alternate your pace Use a fast pace for enthusiasm medium for information sharing and slow pace for emphasis
BREVITY Donrsquot ramble on especially about yourself Be ultra sensitive to ldquodeer in the headlightsrdquo expressions and fidgeting Itrsquos up to you to be more interesting than the message on their smartphone
DICTION Cut out clicheacutes and exaggeration Donrsquot use scatological language or jargon Use precise language and you will sound more clear and original
Presence the art of being present is to listen to and be with people in such a way that they experience our engagement and genuine interest Image consultants with presence see the best in others The more we value the good traits in our clients rather than seeing them as a big problem the more we empower them and the more we increase their confidence with better results
Lynne Marks AICI CIM is President of London Image Institute She is co-author of The Perfect Fit How to Start an Image Consulting Business and author of Skinny Bits Wisdom for a Flourishing Image Business She has twice served as International President of AICI and has received both the AICI Award of Excellence for Education and the AICI IMMIE award (Image Makers Merit of Industry Excellence) award
EXECUTIVE PRESENCEFOR IMAGE CONSULTANTS BY LYNNE MARKS AICI CIM
PART ONE OF THIS ARTICLE APPEARED IN THE APRIL 2015 ISSUE
AICI PREFERRED PARTNER
The Association of Image Consultants International | 23
FOUR REASONS WHY NOW IS THE BEST TIME TO GET YOUR FLC CERTIFICATION
FLC Test investment cost now lower by 50From a prior investment cost of $545 the FLC test now costs $275
Return of the FLC Paper TestThe FLC Paper Test can now be run during Chapter Education Days subject to compliance to certification guidelines Moreover the FLC Test will now be offered during the AICI International Conferences once more
Introducing the technologically advanced LOP (Live Online Proctor)This is an internet-based test that allows anyone with a computer to take the test from anywhere in the world Unlike our current FLC computer-based test the LOP will allow any applicant to schedule and take the test using their computer from their home office or preferred location anywhere in the world There is no need to travel to a testing center to take the test This means convenience and valuable savings in travel expenses Moreover there is no waiting time for test results as applicants will know their test outcome right after taking the exam
Two application tracks now open for FLC CertificationThere are now two application options open to applicants Both have their pros and cons so all applicants are advised to evaluate which one works best for them
OPTION 1 Binder First Test Second
This involves submitting your FLC Binder first and upon approval by the assigned FLC Reviewer you may sit for the FLC Test
OPTION 2 Test First Binder Second
This option allows the applicant to sit for the FLC Test as a first step Upon passing the Binder may then be submitted to the assigned reviewer
24 | July 2015 magazine
CONFERENCECONFERENCE
CONFERENCE
AICI 國 際 双 年 會 提 供 了 一 個 最 好 的 自 我 提 昇 和 進 修 專 業 的 機 會 你
會 享 有 以 下 經 歷 和 收 獲
1) 與 同 行 和 資 深 人 士 砌 磋 學 習 和 互 相 觀 摩
2) 在 展 覽 中 尋 找 到 專 用 教 材 書 藉 商 品 甚 至 商 機
3) 增 廣 見 聞 開 濶 視 野 學 習 國 際 社 交 禮 儀 提 昇 自 身 國 際 型 象
形 象 設 計 專 家 左 谷 蘭
The biannual AICI Global Conference will provide you with the best opportunity for professional self-improvement and learning You will experience the following benefits
1) Observe and learn with peers and seniors memberscolleagues 2) Find suitable materials books merchandise and even business opportunities in the exhibition3) Broaden your horizons open your mind and learn international protocol and social etiquette
Most importantly enhance yourself with international perspectives
KAREN TSUO AICI CIP AICI SAN FRANCISCO BAY AREA CHAPTER
Asistir a la convencioacuten global me llenoacute de crecimiento en muchos aspectos Desde convivir y aprender de las grandes autoras de los libros con los cuales aprendiacute y me inspire para apasionarme de esta profesioacuten Como el networking que se crea el cual me ayudoacute a visualizar mis metas y trabajar en ellas Regrese a mi empresa con ganas de trabajar para mi capiacutetulo promocionando a AICI como una asociacioacuten profesional ademaacutes me lleneacute de conocimiento materiales nuevos y fuerza de compartir a mi gente lo que me transmitieron mis colegas y amigas de todo el mundo
I grew in many ways from attending the global conference I was able to learn in person from the great authors of the books I had studied and that had inspired me with passion for this profession There were great networking opportunities which helped me visualize my goals and work on them I returned to my company eager to promote AICI professional membership and work for my chapter I returned with new knowledge and materials to share with my people all that my colleagues and friends worldwide gave me
LOREN MESCHOULAM ESTILO BY LOREN AICI GUADALAJARA CHAPTER
CATAPULT YOUR CAREERAT THE AICI GLOBAL CONFERENCE REPORTED BY KAREN TSUO AICI CIP NADIA VALDIVIESO AND DEBRA LINDQUIST AICI CIP MA
26 | July 2015 magazine
The conference is the only place you can connect with the worldwide image industry However it was a very local connection forged at the conference that has proved most productive for me Bess Heitner a jewelry designer from New York City exhibited at Conference Her high quality jewelry is perfect for many of my clients Beth is extremely accessible as she lives very close to me I went all the way to conference to meet someone who lives next door
ANNIE BRUMBAUGH AICI CIP AB WARDROBE WORKS AICI NEW YORKTRI-STATE CHAPTER
Mi experiencia en las conferencias de AICI fueron increiacutebles Tuve la fortuna de conocer muchos consultores alrededor del mundo y uno de ellos fue Sarah Hathorn Al haber atendido a la conferencia me puso en contacto con ella doacutende contrateacute sus servicios como coach y mentor y esto provocoacute que mi nuevo negocio creciera en muy poco tiempo y me posicionara fuerte entre los corporativos en Meacutexico Empezamos la relacioacuten en 2012 y al diacutea de hoy formo parte de su empresa Illustra Business Coaching como Coach Asociado para Latinoameacuterica Definitivamente ir a la Conferencia te brinda oportunidades de educacioacuten y de lograr hacer negocios con otros expertos en la industria a nivel mundial
My experience attending the AICI conference was incredible I had the good fortune to meet many people from around the world and one of them was Sarah Hathorn Going to conference put me in contact with her where I hired her as a coach and mentor Thanks to her coaching my new business grew quickly We started our relationship in 2012 and now I am an associate coach for Latin America for her company Illustra Business Coaching Definitely going to Conference presents you not only with great education opportunities but also great possibilities to collaborate professionally with other experts
ALE MARROQUIacuteN AICI CIP IMAGEN Y PROTOCOLO DE NEGOCIOS AICI GUADALAJARA CHAPTER
I attended my first AICI Global Conference in May 2013 in Arizona It was such an exciting conference and I got a lot out of it I made some connections with other members and took some amazing workshops that helped me further my education in image consulting Attending the conference in 2013 helped me gain the necessary credits to earn my FLC the following year I recommend everyone attend conference to gain their own unique experience
MELISSA SUGULAS AICI FLC MELISSA SUGULAS STYLE AICI NEW YORKTRI-STATE CHAPTER
BE SURE AND CHECK OUT THE APRIL 2015 AICI GLOBAL FOR MORE STORIES ON THE UPCOMING AICI 2015 GLOBAL CONFERENCE YOU CAN FIND THE COMPLETE SCHEDULE AND REGISTRATION DETAILS AT AICI 2015 GLOBAL CONFERENCE
APRIL2015
AICI GL BALP R O F E S S I O N A L D E V E L O P M E N T I S S U E
THE 2015 AICI GLOBAL
CONFERENCE
YOUR VIP INVITATION ldquoMUST SEErdquo DC
MEMBER SPOTLIGHTJOANNE RAE
POWERFUL SATURDAY
CELEBRATING 25 YEARS
The Association of Image Consultants International | 27
13
httpcatherinescholzecom13 contactcatherinescholzecom13 802-shy‐399-shy‐271513
13
Help13 us13 Revolutionize13 the13 Way13 Curvy13 Women13 Shop13 for13 Clothes13 13 We13 design13 professional13 attire13 for13 curvy13 women13 sizes13 8-shy‐2013 13 13 Made13 in13 the13 USA13 from13 natural13 fibers13 13 We13 offer13 a13 new13 shopping13 experience13 for13 curvy13 women13 personalized13 service13 customizable13 options13 for13 each13 garment13 shopping13 in13 the13 comfort13 of13 her13 home13 or13 your13 studio13 13 We13 train13 and13 work13 with13 our13 stylists13 on13 a13 product13 platform13 that13 helps13 meet13 their13 business13 goals13 13 No13 minimums13 no13 exclusivity13 13 And13 for13 201513 no13 start-shy‐up13 costs13 13 Contact13 us13 for13 details13 13
13
13
httpcatherinescholzecom13 contactcatherinescholzecom13 802-shy‐399-shy‐271513
13
Help13 us13 Revolutionize13 the13 Way13 Curvy13 Women13 Shop13 for13 Clothes13 13 We13 design13 professional13 attire13 for13 curvy13 women13 sizes13 8-shy‐2013 13 13 Made13 in13 the13 USA13 from13 natural13 fibers13 13 We13 offer13 a13 new13 shopping13 experience13 for13 curvy13 women13 personalized13 service13 customizable13 options13 for13 each13 garment13 shopping13 in13 the13 comfort13 of13 her13 home13 or13 your13 studio13 13 We13 train13 and13 work13 with13 our13 stylists13 on13 a13 product13 platform13 that13 helps13 meet13 their13 business13 goals13 13 No13 minimums13 no13 exclusivity13 13 And13 for13 201513 no13 start-shy‐up13 costs13 13 Contact13 us13 for13 details13 13
13
ETIQUETTE
The average American woman in 2015 according to WebMD is 5rsquo4rdquo has a waist of 34-35 inches and wears a size 12-14 dress
Image consultants today have more clients in need of clothing in the 14-20+ size range And while one can spend hours debating the health impacts of this trend our job is to support our clients and to help them look and feel their absolute best Not only is this important for their emotional well-being studies have shown that healthy self-image leads to healthier life decisions We truly can impact the lives of the people we serve
When styling plus-size women there are several special considerations
STRUCTURE Flattering a curvy frame requires a combination of structured garments that support the shape of the body and good fitting lines that provide the correct amount of space for the curvy areas of the body Jackets and vests are great choices because they visually nip in the waist and provide shape
FABRICS There are two aspects of fabric to consider
Hand refers to the stiffness of the fabric Using stiffer fabrics in jackets and bottoms while using fluid fabrics for tops or dresses will provide the perfect combination giving the body shape as well as providing flow over troublesome areas such as the stomach and thighs
Fiber content Plus-size women often perspire more easily than their misses-sized sisters This can be a true challenge for the traveling professional because she
sweats while dashing to the next meeting or airplane then gets miserably cold while sitting in the air-conditioned space The best fiber choices are natural ones cotton the superfine wools silk rayon and linen Avoid polyester and acetate if possible Polyester not only increases sweating it also traps odor What about the wicking fabrics in sportswear Sorry they still increase sweating and odors
FITTING LINES Garments designed for plus-size women need to have fitting lines These can be cleverly hidden within style lines but they have to be there Princess lines are a great choice because they can visually narrow the width of the body and can be manipulated to fit the bust waist and hips Darts are also effective Ideally tops will have both horizontal and vertical (either French or waist) darts to provide good fit at the bust and across the stomach and hips Darts or princess seams in pants and skirts are a must-have to fit and flatter the derriegravere and lower back
DESIGN Was the garment designed specifically for the plus-size woman or was it merely graded up from misses sizes Designers cutting specifically for plus sizes design the garment on a plus-size model and mannequin and they assess style lines fit and proportion specifically for that body The end result is much more flattering
Catherine Scholze is the owner and designer of Catherine Scholze Designs and a Preferred Partner for the 2015 AICI Global Conference
FABULOUS AT ANY SIZESTYLING THE PLUS-SIZE WOMAN BY CATHERINE SCHOLZE
AICI PREFERRED PARTNER
The Association of Image Consultants International | 29
STYLE
SEVEN DECADES OF
AMERICAN STYLEBY SUSAN HESSELGRAVE AICI FLC
Marjorie Merriweather Post ca 1935 Photographer John Alfred Piver Courtesy Hillwood Estate Museum and Gardens
A special exhibit at the Hillwood Museum will be of particular interest to AICI members attending the AICI Global Conference this August The
museumrsquos tagline is ldquoWhere Fabulous Livesrdquo and fabulous it is indeed
Set within 25 acres of gardens and woodlands the museum that Marjorie Merriweather Post bequeathed includes the most comprehensive collection of Russian imperial art outside of Russia and a distinguished 18th-century French decorative art collection Her personal collection of commissioned Cartier jewelry was
featured in a special exhibit there last year
Ingenue to Icon will include more than 70 gowns dresses and ensembles worn by Marjorie Merriweather Post from the first part of the century to the 70s This is the first exhibition at Hillwood to present Marjorie Postrsquos full range of style Post was well known for her strong sense of personal style and appreciation of beauty and craftsmanship in all things The exhibit documents not only the evolution of American style but how fashion reflected the changing perception and definition of American women
30 | July 2015 magazine
FROM RESIDENCE TO MUSEUM
What is now the Hillwood Museum started out as Marjorie Merriweather Postrsquos residence
It was her divorce in 1955 from her third husband Joseph Davies that spurred Post to buy the Hillwood mansion Davies was demanding a fortune in return for the Washington mansion they lived in
ldquoBeing a good businesswoman she thought that price was a little high and she wanted some leveragerdquo explained her granddaughter and former museum president Ellen Charles to The Washington Post
Ellen Charles served as the board president of the museum for 25 years stepping down in 2014 She was the last Post descendant to head Hillwood taking over from her mother in 1989 Under Charlesrsquo leadership Hillwood was transformed from ldquoa very fancy house full of very fancy stuffrdquo into a world-class museum that attracts 70000 visitors a year
Her grandmotherrsquos style was overwhelming to Charles as a young woman ldquoShe was so grand and she was a perfectionist You were afraid you were going to stumble sometimesrdquo Yet it was Postrsquos perfectionism that translated into her impeccable sense of style
ldquoMarjorie Post lived an extraordinary life throughout which she played many roles from a young Edwardian bride to a high-profile business and society figure to independent grande dame She was always aware that how she presented herself particularly through her dress not only reflected her personality but also projected her role to societyrdquo
ndash KATE MARKERT HILLWOOD EXECUTIVE DIRECTOR
Post wanted to ldquojazz uprdquo her granddaughterrsquos party outfits ldquoDearie you need some jewelryrdquo she would say holding out diamonds or emeralds Ellen Charles remembered the thought of wearing the elaborate jewelry ldquowas horrifying Not the cost of it just the size of itrdquo
INGENUE TO ICON 70 Years of Fashion from the Collection of Marjorie Merriweather PostExhibit Dates June 6 to December 31 2015
Address 4155 Linnean Avenue NW Washington DC
Getting there Metro VanNessUDC Red Line (20 minute walk)
Hours Tuesday through Sunday 10 am to 5 pm Closed Mondays
Admission Suggested Donation $18
The Association of Image Consultants International | 31
A LIFE OF HIGH FASHION IN THE 20TH CENTURY
Born in 1887 Post came of age during a time of turbulence and political transformation for American women In 1900 women were not deemed ldquopersonsrdquo under the Fourteenth Amendment to the Constitution and had no separate legal standing By the end of the 20th century American women had gained the vote reproductive rights property rights and roles in the offices of government What they had not gained however was true equality in the workplace Paychecks and promotions however were never a concern for Marjorie Merriweather Post who at the time of her inheritance of the Post fortune at age 27 became the wealthiest woman in the United States
American 20th century style opens with the new feminine ideal of the ldquoGibson Girlrdquo Post epitomized this trend upswept hair and high fashion gowns on a young woman who was educated worldly and independent
When Post married Edward Bennett Close in 1905 she entered East Coast high society in earnest A wardrobe makeover was called for She called upon Parisian couturiers fine department stores and New York custom fashion houses to ensure that she was wearing the latest and most coveted styles
THE POST FORTUNE Treasure in a Cereal BoxIn 1895 CW Post Marjorie Merriweather Postrsquos father singlehandedly created the breakfast foods industry He was the inventor of the very first manufactured breakfast product Postum a patented beverage of wheat berries bran and molasses as a ldquonutritious alternativerdquo to coffee In 1989 the first commercially packaged breakfast cereal was debuted Grape-Nuts Grape-Nuts made him a millionaire And in 1904 Post invented cornflakes Initially branded with an unpopular name the cornflakes were rebranded in 1908 as Post-Toasties and sales soared The successful rebrand resulted in over $2 million net profit in just one year
Source Marjorie Merriweather Post - A Biography by Kenneth Lisbee
Left Evening Dress Callot Soeurs Paris ca 1907 Turquoise silk
moireacute turquoise cotton moireacute orangegold silk crecircpe orange
tulle turquoisegold silk cotton floss turquoisegold silk ribbon
cord beading Courtesy Hillwood Estate Museum and Gardens
Right Evening Ensemble Thurn New York City ca 1927 Red silk
crecircpe melon silk charmeuse organza lace Courtesy Hillwood
Estate Museum and Gardens
32 | July 2015 magazine
In the ldquoRoaring Twentiesrdquo hemlines rose and women were liberated from the corseted look of the turn of the century Progress and prosperity were the anthem of the times and the Art Deco influence could be seen in architecture decoration and fashion
In the 1930s now married to her third husband Joseph Davies Postrsquos style evolved to the glamour of Hollywood characterized by sensuous fabrics and close draping of the figure
Throughout the 1940s the Davies continued to entertain in grand style and Post as an ambassadorrsquos wife was called upon frequently to host diplomats Supreme Court justices and senators Her style during this period was the epitome of confident elegance Christian Diorrsquos ldquoNew Lookrdquo was extremely popular and brought Paris back to the forefront of fashion
The 1950s ushered in a return to the romance of rich detail and texture In a portrait by English portrait painter Douglas Chandor Post wore a gray silk faille evening gown attributed to African American designer Ann Lowe who was known for elaborately worked swirl-like motifs
A year later Jacqueline Bouvier popularized Ann Lowersquos fashions when she chose a wedding gown by the designer (See sidebar)
AN ICONIC DRESS AND NEAR DISASTERAnn Cole Lowe (1898ndash1981) was the first African American to become a noted fashion designer
The dress she made for Jacqueline Bouvier is one of the best-remembered bridal gowns of all time and was the catalyst for Lowersquos ascent from ldquodressmakerrdquo to sought-after fashion designer
But it almost didnrsquot happen
The dress which Lowe had designed and fashioned of silk chiffon taffeta was destroyed (after almost eight weeks of work) just ten days before the wedding due to a flooding of Lowersquos workroom Also ruined were nine of the bridesmaid dresses (only five gowns of the total order were spared)
Fortunately the supplier had enough material to make it possible to replace
the ruined gownshellipif Lowe and her staff could manage to recreate them in those remaining few days They worked day and night completing the wedding dress (cutting sewing and all) in eight days flat However Lowe ended up losing money in excess of $2000 on the project
Left Evening Dress detail Ann Lowe (attr) New York 1952 Waffle weave silk faille Courtesy Hillwood Estate Museum and Gardens
Right Toni Frissell [Public domain] via Wikimedia Commons
The Association of Image Consultants International | 33
Post was divorced from Davies in 1955 and began her residence at Hillwood Her manner of dress from this point on was classic mature and elegant Post favored New York-based Czechoslovakian designer Oldric Royce and commissioned dresses from him for the remainder of her life When she liked a certain style she would order the same design with variations The wedding dress Post commissioned for her 1958 marriage to her fourth husband Herbert May is very similar to the short day dress pictured
Through seven decades of change Marjorie Merriweather Post raised the bar for American high society seeking out designers who were at the forefront of the times and introducing fashion concepts from abroad into the sometimes stodgy East Coast upper class
SUSAN HESSELGRAVE AICI FLC is an independent image consultant based in Seattle Washington She serves as editor in chief for AICI Global and is currently writing a book exploring the intersection of values identity and personal style
Dinner dress Oldric Royce Inc New York City ca 1960 Yellow silk acetate nude silk organza green net Courtesy
Hillwood Estate Museum and Gardens
READ MOREAMERICAN EMPRESS THE LIFE AND TIMES OF MARGORIE MERRIWEATHER POST
By Nancy Rubin
34 | July 2015 magazine
FOR COMPLETE DETAILS VISIT HTTPWWWAICIORGEVENT2015GLOBALCONFERENCE
The Association of Image Consultants International | 35
BETWEEN US
AICI CITY CIRCLES THE SHORTEST DISTANCE BETWEEN TWO POINTSBY THEA WOOD AICI FLC
You may have heard about the new AICI City Circles You may now be an active member of a City Circle You may be asking ldquoWhat is a City Circlerdquo
AICI City Circles are AICIrsquos solution for either a) members who wanted to participate in AICI but didnrsquot have a regional chapter or b)
members who lived in a chapterrsquos region but were
too far away to actively participate They are city-
centric organizations that act autonomously in how
they operate their programs and requirements (if
any) The group simply needs to send a semi-annual
report to the International Board informing them of
circle activities
Rather than trying to jumpstart a regional AICI
chapter establishing an AICI City Circle would be a
first step to creating a recognized AICI presence in
your area
ldquoThere were existing groups that were not official so everyone wasnrsquot aware of them We decided that we needed a stepping stone toward a chapterrdquo said Riet de Vlieger AICI CIP and VP Chapter Relations ldquoWe now have seven City Circles Houston Dallas Spain Korea-Busan Mexico-Monterrey Columbia-Bogota and Peru-Lima Spain had their first conference in Barcelona this past Junerdquo
AICI City Circles also resolve the challenges that some regional chapters faced such as low membership numbers vast geographic expanses and struggling leadership participation
As a former Southwest Chapter board member who had to hold two offices to keep the chapter compliant
ldquoWe decided that we needed a stepping-stone toward a chapterrdquo
mdash RIET DE VLIEGER AICI CIP VP CHAPTER RELATIONS
36 | July 2015 magazine
DEADLINE JUNE 30 2015
to association requirements I personally witnessed the challenges of running a chapter whose members were spread across a vast geographical region
Chapter charity and education events resulted in poor attendance because no matter which city hosted the event many members had to drive three to six hours (or fly) to attend Many had a hard time paying for the event plus the travel expenses like gasoline airfare andor hotel rooms Add to that the introduction of online continuing education and the incentive to travel to chapter events waned
Since dissolving the Southwest Chapter Houston and Dallas have formed separate AICI City Circles All thatrsquos required is a minimum of four members and one ldquoconnectorrdquo or liaison to the International Board AICI City Circles have a presence on the AICI website by providing a link to the City Circlersquos website or Facebook page which are setup and maintained by each AICI City Circle
De Vlieger said that forming an AICI City Circle is easy to do online
gtgt Visit the AICI City Circles page gtgt Fill out the AICI City Circle
request formOnce approved AICI sends a welcome packet to the new AICI City Circle including a customized logo so that it can be published on the City Circlersquos website or Facebook page
THEA WOOD AICI FLC MBA is an independent image consultant based in Austin Texas and serves as managing editor for AICI Global She is the co-author of Socially Smart and Savvy
AICIrsquoS NEWEST CERTIFIED IMAGE MASTER
SARAH HATHORN Sarah Hathorn AICI CIM CPBS
joins the honored company of Helena Chenn AICI CIM
Marion Gellatly AICI CIM Dr Joyce Knudsen AICI CIM Emeritus Eva Koeck-Eripek AICI CIM Lynne Marks AICI CIM Carla Mathis AICI CIM Hitomi Ohmori AICI CIM Christina Ong AICI CIM Judith Rasband AICI CIM Elaine Stoltz AICI CIM and Anna Wildermuth AICI CIM
Sarah is the CEO of Illustra Consulting and Illustra Business
Coaching A Master Trainer at the London Image Institute and former senior executive for Macyrsquos Sarah has 30 years of experience imparting executive presence ABC skills to advance leaders
Attendees at the AICI Global Conference in August will have the opportunity to learn from her directly as she will be leading an intensive and interactive session ldquoIncrease Corporate Clients to Totally Supercharge Your Businessrdquo She will share the secrets of her
consultancyrsquos rapid ascent and ongoing success She will also reveal the exact same marketing steps systems and up-leveling strategies she uses to get her foot in the Fortune 500 door and then form scalable dynamic long-term relationships This session was designed specifically for those AICI members desiring to break into the corporate market for bigger revenues and greater career acceleration
Congratulations Sarah on your achievement
CERTIFICATION NEWSAICI MALAYSIA CHAPTER HOSTS PAPER FLC EXAMBY DELBY BRAGAIS AICI CIP CPC
I write this as I wait at the Kuala Lumpur Airport for my flight back to the Philippines
having spent the past four days in Malaysia In my capacity as AICI VP Certification it has been a very gratifying trip
I am happy to report that the AICI Malaysia Chapter has successfully hosted the pilot FLC Paper Test with an astounding 26 participants taking the exam from several different countries in Asia (The
minimum headcount required for a chapter to mount an FLC Exam is only 15)
This is the first time in AICI history where an AICI FLC Exam was conducted simultaneously in two languages English and Chinese This is the first time a Chinese version of the FLC paper test has been available as it was developed just this year
2015 has been a banner year for AICI FLC certification kicking off
with AICI Mexico City Chapter successfully hosting FLC testing for an entire group using the Live Online Proctor (LOP) with 15 participants taking the exam
Additionally AICI Washington DC Chapter and AICI Malaysia Chapter held their own unique ldquoFLC Bootcampsrdquo to help those interested in obtaining their FLC certification
DELBY BRAGAIS AICI CIP CPC is the outgoing VP Certification on the AICI International Board
BETWEEN US
38 | July 2015 magazine
UPCOMING EVENTS
LISTFUL THINKING USING LISTS TO BE MORE PRODUCTIVE HIGHLY SUCCESSFUL AND LESS STRESSED Paula Rizzo The List Producer and author of Listful Thinking
July 15 2015 800pm EST mdash NEW YORK
It seems simple but using lists can have huge returns if you do it right What do Sir Richard Branson Martha Stewart Sheryl Sandberg Ellen DeGeneres and Madonna have in common Each is a list maker and history shows us that change creators make their to-do lists and check them often In this one-hour teleclass you will learn how to
bull Save timebull Be more organizedbull Become more productive
For more information visit Listful Thinking Using Lists to be More Productive Highly Successful and Less Stressed
IMAGEN CORPORATIVA Y MARCA PERSONAL EN EL SECTOR BANCARIO-FINANCIERO Kalena de Velado kalenadeveladowordpresscom
14 de Agosto 2015 1200pm CDT mdash MEXICOndashGUADALAJARA
La clase esta orientada a propocinar un conocimiento general sobre la importancia de alinear la marca persona la imagen corporatival y el estilo profesionai de acuerdo a la experiencia vivida como asesora de imagen en el sector empresarial
Lo que aprenderaacutebull Reflexionar sobre las oportunidades en el sector empresarialbull Compartir experiencias a lo largo de 20 antildeos en el sector financiero bancariobull Conversar sobre las perspectivas en un entorno globalbull Conocer otras experiencias similares en otros paises y regions
For more information visit Imagen corporativa y marca personal en el sector bancario-financiero
AICI 2015 GLOBAL CONFERENCE August 27ndash30 2015 mdash WASHINGTON DC Renaissance Arlington Capital View Hotel
For complete conference details and to register visit AICI Global Conference
AICI WEBINARS FOR CEUrsquoS
BETWEEN US
bull Save moneybull Reduce stress
The Association of Image Consultants International | 39
ADVERTISE YOUR PRODUCTS amp SERVICES IN AICI GLOBAL MAGAZINE
REACH THOUSANDS OF AICI MEMBERS AND OTHER INDUSTRY PROFESSIONALS WORLDWIDE AND BOOST YOUR EARNING POTENTIAL
OUR READERS ARE LOOKING FORColor Systems
Body Styling TrainingIndustry-Related Books amp Magazines
Multi-level and Network Marketing OpportunitiesBusiness Tools
Continuing Education Units for AICI certificationHealth and Beauty Products
Professional Development Workshops amp WebinarsHotel amp Travel Services
Website Design and SupportCareer Coaches
Sales ToolsClothing amp Accessories
CONTACT IMOGEN LAMPORT AT IMOGENAOPICOMAU FOR CURRENT AD RATES AND DEADLINES
NEXT ISSUE OCTOBER 2015
APRIL2015
AICI GL BALP R O F E S S I O N A L D E V E L O P M E N T I S S U E
THE 2015 AICI GLOBAL
CONFERENCE
YOUR VIP INVITATION ldquoMUST SEErdquo DC
MEMBER SPOTLIGHTJOANNE RAE
POWERFUL SATURDAY
CELEBRATING 25 YEARS
JANUARY2015
AICI GL BALC O N N E C T I O N S I S S U E
MANAGINGCOMMUNICATIONS
FOR MAXIMUM
RESULTS
A RUNWAY STAR
RISES MEMBER SPOTLIGHT KEIKO NAGAO
USING THE POWER OF
AICI CERTIFICATION
As well as meeting with university administrators and faculty we also met with many of their students They too were excited at the prospect of having access to AICI The majority showed extreme interest in having an opportunity to undertake their FLC certification prior to graduation
At the end our tour the members of the project team were unanimous in their conclusion We felt we needed to develop a new category of AICI membership that would capture the essence of what this project was aiming to accomplish
Our goal is to make available to students within the image industry and fellow image professionals AICIrsquos education and FLC certification programs which have become recognized as the ultimate
image qualifications globally The project team felt the category ldquoAICI Academic Membershiprdquo encompassed all we were trying to achieve
In April 2015 the AICI Membership voted to accept this new category and we are now under negotiations with the universities to make this category a reality
What struck me most about all the incredible people I met and had the honor of spending time with is that this is our future the universities in Mexico are cultivating our future image professionals They are bright witty and enthusiastic They truly represent the essence of AICIrsquos three pillars of image appearance behavior and communication They are the future of the image profession and AICI would be
honored to play a role in preparing them to ensure the highest standards within our industry are cultivated and upheld for yet another twenty-five years
Jane Seaman AICI CIP is the current AICI International President Her image consulting practice Imagine Image is based in Houston Texas She also is co-founder of The International Image Academy offering professional image consultant training programs
Jane Seaman AICI CIP is the current AICI International President Her image consulting practice Imagine Image is based in Houston Texas She also is co-founder of The International Image Academy offering professional image consultant training programs
The Association of Image Consultants International | 9
FEATURE
This story started in 2005 when a 64-year-old man called me to work on an expansion plan for his own business He had worked on it for 30 years
and wanted to conduct business in Mexico A white-
haired skinny man with a little hunch to his shoulders
his thinking was linear and direct and he was
sometimes quick-tempered perhaps due to his career
as an engineer
An old-fashioned man he thought that women should
earn less than men and their professional potential was
at most as a middle manager Strangely enough for this
project he had decided to hire a 24-year-old woman
naiumlve and without that much experience to help him
on such an important project
Months went by and with some shouting stress and
a lot of stamina I conducted sessions to train him
in public speaking personal and corporate crisis
management speech writing personal image and
public relations A year later after a great effort he
was the candidate to chair one of the most important
associations of the industry Nine months after that he
was president of the main industry chamber which
gathered national and foreign associations
Seven years passed and with some problems along the way his company became the most important bio-tech lab in Latin America with a strong presence in local and international media He was also recognized as one the 300 most important people in Mexico
Without a doubt this is a story that teaches us the value of an image consultant
Every story has a beginning and an ending and this was no exception After several years of working together we decided one day that it was the time to end the project Maybe forever maybe for a period of time However in our last meeting he was full of gratitude and both of us with tears in our eyes were aware of his huge transformation as the result of all those years that we worked together
The young naiumlve woman had become his ally to help him reach his goal of achieving a powerful public image
Today I am an independent consultant
LILIANA DE LUNA is the current VP Ethics and Protocol AICI Mexico City Chapter
LAUNCHED IN JANUARY 2015 THE ldquoTELLING OUR STORYrdquo CONTEST INVITED AICI MEMBERS TO SHARE A PERSONAL STORY OF HOW THEIR WORK HAS IMPACTED THEIR CLIENTSrsquo LIVES
Sponsored by the International Image Academy the winner of the contest receives free registration for the 2015 AICI Global Conference All participants receive a Certificate of Participation and future issues of AICI GLOBAL
will feature the best of the powerful stories submitted
THE STORY OF THE MAN WHO DID NOT BELIEVE IN WOMEN BY LILIANA DE LUNA
THE WINNING ENTRY TELLING OUR STORY
10 | July 2015 magazine
La historia empezoacute en el antildeo 2005 cuando un hombre de 64 antildeos me llamoacute para trabajar con un plan de expansioacuten de su propia empresa a
la que habiacutea dedicado maacutes de 30 antildeos y que deseaba fuera conocida en el mercado mexicano Un hombre de cabeza blanca tez clara cuerpo delgado y ligeramente jorobado Su formacioacuten como ingeniero lo haciacutea una persona relajada pero iracunda cuando alguien se oponiacutea a sus ideas
Educado por la vieja escuela pensaba de forma decidida que las mujeres debiacutean ganar menos y no aspirar a un puesto mayor al de gerente Lo curioso era que para iniciar su vida puacuteblica habiacutea decidido contratar a una mujer de tan soacutelo 24 antildeos de edad que ante sus ojos era inexperta e inocente sin conocimientos suficientes para poder apoyarlo en una tarea tan dirigida
Los meses pasaron y entre gritos desesperacioacuten y muchas ganas de dar a conocer su esfuerzo profesional ante los ojos de las autoridades y de la competencia se desarrollaron sesiones de entrenamiento para hablar en puacuteblico estructuracioacuten de discursos persuasivos imagen personal relaciones puacuteblicas manejo de crisis personal y corporativa Un antildeo despueacutes de un gran esfuerzo fue nominado a presidir una de las asociaciones maacutes importantes que agrupaban a los socios mexicanos de la industria 9 meses adelante fue elegido presidente de la caacutemara de toda la industria incluyendo nacionales y extranjeros
7 antildeos adelante atravesando algunas vicisitudes se convirtioacute en el laboratorio biotecnoloacutegico maacutes importante de Ameacuterica Latina y con mayor presencia en medios nacionales e internacionales destacando la imagen de su Presidente como uno de los 300 personajes maacutes influyentes de Meacutexico Sin duda una historia que ensentildea el valor de tener un consultor en imagen de forma adjunta
Toda historia tiene un inicio y un final y eacutesta no fue la excepcioacuten Luego de varios antildeos de trabajo arduo un diacutea decidimos que era tiempo de dar teacutermino a la rutina de forma temporal o permanente auacuten no lo seacute Sin embargo en una conversacioacuten llena de agradecimiento y con laacutegrimas en los ojos ambos reconocimos la gran transformacioacuten que nos trajeron estos antildeos de convivencia y de reto continuo La mujer ingenua e inexperta se habiacutea convertido en su aliada para llegar al objetivo de tener una imagen puacuteblica reconocida
Hoy soy consultora independiente
LILIANA DE LUNA se desempentildea como VP Eacutetica y Protocolo AICI Mexico City Chapter
LA HISTORIA DEL HOMBRE QUE NO CREIacuteA EN LAS MUJERES POR LILIANA DE LUNA
The Association of Image Consultants International | 11
ldquoTELLING OUR STORYrdquo PARTICIPANTSMANY THANKS TO EVERY CONTESTANT FOR SHARING YOUR TRANSFORMATIVE STORY
沁云
Raquel Aragon
Diane Ballos
Catherine Bell AICI CIP
Beth Boreacutes
Wendy Buchanan
Jessica Cascante Saborio
Liliana de Luna
Rosario Galindo AICI CIP
Jainee Gandhi
Kayoko Ikuko Kozu AICI CIP
Carmina Iturriaga
Olen Juarez-Lim AICI FLC
Dr Joyce Knudsen AICI CIM
Katherine Lazaruk AICI FLC
Debra Lindquist AICI CIP
Ann Lindsay AICI FLC
Dina H Loomis AICI FLC
Kelly Machbitz AICI CIP
Daphne Magna AICI FLC
Neha Malhotra
Ale Marroquin AICI FLC
Carla Mathis AICI CIM
Colette Michelle AICI CIP
Emeritus
Atsuko Mikami AICI FLC
Ernest Moore
Beatriz Ocanto
Hitomi Ohmori AICI CIM
Cindy Ann Peterson AICI FLC
Marian Rothschild AICI FLC
Lorena Saca AICI FLC
Vanessa Simonetti
Jane Smith
Elaine Stoltz AICI CIM
Carolina D Tan
Cherrise Tan
Nadia Valdivieso Rolleri
Alheli Valerio
Ana Vasquez
Nelly Villarroel AICI FLC
Ginny Villegas
Peggy Rose Webster
Jacqueline Whitmore
Thea Wood AICI FLC
Saeko Yamazaki AICI FLC
Ferial Youakim AICI CIP
Yiran Zhenhua Xu AICI FLC
12 | July 2015 magazine
Meet Diane Craigin PersonAICI 2015 Global Conference Washington DC Aug 27 ndash 30 2015
Our Next Executive Presence Certifi cation Training Program Toronto Canada Sept 21 ndash 25 2015Contact Michelle for details michellecorporateclassinccom1-416-967-1221 Ext 107 To learn more click here
Become a Certifi ed Executive Presence System CoachHello Irsquom Diane CraigYes I listened to your many requests fora fast track to my Executive Presence Certifi cation Training Program
Enhance your career and your personal brand
Attract new clients grow your business Become more relevant to corporate clients Broaden your income base
Call me directly 14169671221 Ext 101Email me dcraigcorporateclassinccomVisit us at corporateclassinccom
Diane CraigPresident and Founder Corporate Class Inc
1863 - THE EMANCIPATION PROCLAMATION
On January 1 1863 President Abraham Lincoln officially issued the Emancipation Proclamation one of the most important documents in American governance
While popular opinion in the North heralded Lincoln as the ldquosavior of the Unionrdquo President Lincoln actually considered the Emancipation Proclamation to be his most important legacy ldquoI
never in my life felt more certain that I was doing right than I do in signing this paperrdquo he declared ldquoIf my name ever goes into history it will be for this act and my whole soul is in itrdquo (source The Civil War Trust)
The Emancipation Proclamation paved the way to the end of slavery but it only applied to the states in rebellion It wasnrsquot until the passage of the 13th Amendment to the US Constitution on December 6 1865 that slavery was abolished throughout the United States
1963 - DR MARTIN LUTHER KING JR DELIVERS HIS ldquoI HAVE A DREAMrdquo SPEECH
On August 28 1963 250000 people gathered in Washington DC to ldquoMarch for Jobs and Freedomrdquo Better known today as the March on Washington the famous protest took place on the 100th anniversary of Lincolnrsquos Emancipation Proclamation Though there were
FEATURE FROM THE EMANCIPATION PROCLAMATION TO TODAY150 YEARS OF STRUGGLE FOR EQUAL RIGHTS
14 | July 2015 magazine
many prominent speakers that day the march will always be synonymous with Dr Martin Luther Kingrsquos ldquoI Have a Dreamrdquo speech (Watch the last five minutes of that speech here)
TWO SPECIAL EXHIBITS IN WASHINGTON DC DOCUMENT THESE WATERSHED MOMENTS AND THEIR AFTERMATH IN AMERICAN HISTORY
2015 marks the 150th anniversary of the assassination of President Lincoln One of the most intimate portrayals of President Lincolnrsquos death can be experienced in an all-new Newseum exhibition entitled President Lincoln is Dead running through January 2016 In honor of the 150th anniversary of the assassination of President Abraham Lincoln the Newseum presents a series of New York Herald special editions dated April 15 1865 All seven editions will be displayed together starting with the 2 am edition that featured the first Associated Press announcement that Lincoln had been shot Learn the chronology of this tragic event in a way impossible until now with this one-of-a-kind exhibit
2015 is also the 50th anniversary of the Voting Rights Act It was a hundred-year journey from the 13th
Amendment to the Voting Rights Act and the struggle for equal rights continues to this day
The Newseum exhibit 1965 Civil Rights at 50 explores the dramatic civil rights events of 1965 from the historic march from Selma to Montgomery (Alabama) to the signing of the Voting Rights Act by President Lyndon B Johnson The fight for voting rights peaked in a violent clash between peaceful protesters and police that came to be known as ldquoBloody Sundayrdquo after state troopers and deputies armed with clubs and whips beat and trampled protesters as they attempted to cross Selmarsquos Edmund Pettus Bridge
PHOTO CREDITS Public Domain (Library of Congress US National Archives USIA)
Resources compiled by Susan Hesselgrave AICI FLC
ldquoNo no we are not satisfied and we will not be satisfied until lsquojustice rolls down like waters and righteousness like a mighty streamrsquordquo
ndash DR MARTIN LUTHER KING JR AUGUST 28 1963
THE NEWSEUM IS RATED AMONG THE TOP 5 MUSEUMS TO SEE IN WASHINGTON DC
Address 555 Pennsylvania Avenue NW
Getting there The Newseum is located between the White House and the US Capitol and adjacent to the Smithsonian museums on the National Mall The closest Metro station is Archives
Hours 9 am to 5 pm daily
Admission $2295 for adults (19 to 64)
Ma
ria
Bry
kN
ewse
um
The Association of Image Consultants International | 15
AICIrsquos Global Conference is something I look forward to for many reasons Not only do I get to participate in rich educational experiences
that help me grow my image business I also have the opportunity of meeting many amazing people who not only work in the image industry and related fields but also shape their clientsrsquo buying decisions as well as those of the public at large
London Ontario is a mid-sized Canadian city about two and a half hours away from Toronto With a population of 475000 London is no small town so itrsquos certainly too big for everyone to know your name hellip unless you have the mission and the moxie of Sue Jacobs
ldquoIrsquoll be out somewhere shopping or whatever and somebody will come up to me and say lsquoHi Suersquo Irsquoll be drawing a blank until they say lsquoI just saw your show again the other night Itrsquos still runningrsquo That show was so much work but it really tied me into the community Over the course of the series we incorporated eighteen different London businesses in the show People know me nowrdquo
Sue Around The City a series of six half-hour ldquomakeoverrdquo segments that Jacobs produced in 2012 for Rogers TVtrade (one of the two local television stations in London) didnrsquot materialize out of thin air though Jacobs was already putting herself out there mounting successful fundraising events for local charities
ldquoI had already done seven different live fashion events for local organizations like Make-A-Wish with my lsquoSue in the Cityrsquo concept The station producer [from Rogers TVtrade] approached me directly about creating the show because we had worked together on one of these local charity eventsrdquo
FEATURE
MEMBER SPOTLIGHT
SUE JACOBS BY THEA WOOD AICI FLC
Ima
ge Design
ndash Ph
oto
graph
ic Art b
y Cra
ig an
d A
ma
nd
a
16 | July 2015 magazine
Jacobs credits much of her community visibility to her commitment to be a champion for smaller charities that are ldquounder the radarrdquo of the publicrsquos awareness She believes it is her mission to serve others in this way using her talents as an image consultant to amplify the impact of organizations like My Sistersrsquo Place
ldquoIf you can showcase what you can do and marry that with what you believe in itrsquos totally genuine and people feel like they really know you And people know I deliver Anything that has to do with children or empowering women Irsquom inrdquo
ldquoVolunteering or making a commitment to causes that are true to your heart that you are passionate
about is key Not to say that it isnrsquot a lot of work It is But the benefits are huge It helps others see their value and the impact they can have by taking part It changes lives And it feeds your soulrdquo
Jacobs just wrapped up hosting the third annual Handbags for Hospice on June 10 a signature fundraiser for St Josephrsquos Hospice that she helped develop from its beginning in 2013 ldquoIrsquom exhaustedrdquo she admits ldquoBut itrsquos worth itrdquo
Speaking in front of an audience can be daunting for many but it is something that Jacobs was comfortable with well before launching her image career Her prior career was in education with specialties in special needs and librarianship That coupled with an extensive
background in psychology led her to a variety of teaching and leadership opportunities
It was as a teacher in fact that it really hit home for her how large an impact image has on credibility and effectiveness
ldquoIf you can showcase what you can do and marry that with what you believe in itrsquos totally genuine and people feel like they really know yourdquo
Ima
ge Design
ndash Ph
oto
graph
ic Art b
y Cra
ig an
d A
ma
nd
aIm
age D
esign ndash P
hoto
graph
ic Art b
y Cra
ig an
d A
ma
nd
a
The Association of Image Consultants International | 17
ldquoIrsquove always been amazed at Suersquos tireless commitment and passion to help people
not only in her community but also globally Soon after starting her business she began to organize fundraisers not as a strategy to move her into the public eye but to truly make a difference We discussed how she would stage the event who she would involve no detail was overlooked When it was show time Suersquos magnetic personality sense of humour and enthusiasm always touched the audience in a deep way resulting in the growth of her business over time ldquo
mdash CATHERINE BELL AICI CIP
ldquoI just knew we [teachers] could be doing better I always made a point of dressing professionally put together every day And it mattered I remember it was my 4th grade class I got to school one day towards the end of the year and before they go into the classroom all the kids line up in two lines boys here girls there And that day the boys are all excited saying lsquoMrs Jacobs Mrs Jacobs Look at the girlsrsquordquo
She laughs ldquoJust like boys wanting to spoil the surpriserdquo
ldquoSo I look over at the line of girls and every single one of them was carrying a little purse and had some jewelry on and a pretty outfit Theyrsquod planned it all out And I thought lsquoWow they really do noticersquo Teachers are such important role models in every wayrdquo
The school administration thought so too ldquoOne year the principal called me aside and she said lsquoThe parents cannot identify the younger teachers from the students and Irsquom sick of it Can you helprsquordquo
Thus began her unofficial career as an image consultant But it was after a perspective-altering trip to Japan that she decided to make it official
ldquoI was so impressed with the Japanese women How meticulous they were in their appearance Returning from visiting my daughter in Japan that first step onto North American soil convinced me that women here were short-changing themselves in how they presented themselves They could and needed to do better I knew I could help and I wanted to A year later with encouragement from my teacher administration friends and family I had moved on and started my own business It was a perfect fitrdquo
Jacobsrsquo community volunteer efforts have opened other business doors as well Following one of her early fashion fundraisers she was approached by an administrator in the Continuing Studies program at the University of Western Ontario who had been in the audience asking her about the possibility of designing and teaching a course on image and wardrobe for their program
It was a natural for Jacobs
ldquoI love teaching I put together an eight-week course learning modules for each week Module 1 was on your professional presence I told them lsquoDo not dress down How yoursquore showing up is how yoursquore
18 | July 2015 magazine
ldquoI was really impressed with the community service Sue was providing and I saw all the
work she was putting into it When I questioned her about how her efforts were funneling back to her business I was so surprised at her answer it wasnrsquot So we rolled up our sleeves and I helped her tweak her message so the audience was clear that she was inviting them to be her new clients She was nervous but followed through and what a difference Itrsquos great to do good work in the community but when yoursquore growing a new business itrsquos important to be able to parlay that exposure into a wider client base Sue has become an absolute expert at creating that flow Itrsquos a win-winrdquo
mdash BRENDA KINSEL AICI CIP
perceivedrsquo I saw the students in the course change from week to week Theyrsquod be sitting taller prouder They became more visiblerdquo
Jacobs taught the course for three terms and then became so busy in her practice that she had to give it up ldquoThey donrsquot pay you much but it gives you huge credibility Of course you donrsquot promote your business in the class ndash thatrsquos a no-no But out of the approximately 20 students in each term probably 60 percent of them either became clients or referred clients to me down the roadrdquo
Later Jacobs connected with Brescia University College an all-female college within the University of Western Ontario Jacobs knew how to get her foot in the door to build a lasting relationship
ldquoI initially participated in an evening called Female Entrepreneur Showcase where I met and connected with many students That led to my being asked to be on a panel of experts helping graduates ready themselves for interviews and transitioning from being a student to the real worldrdquo
That led to the Director of Alumnae Services asking her to collaborate on a Dress for Success program aimed at third-year and graduating students The success of the program has led to it becoming an annual event She could not be more thrilled
ldquoI have made many new friends in the students I get such a kick out of them sending me Facebook messages from all over the world Warms my heart Our work as image professionals is far reachingrdquo
She didnrsquot do all this on her own Role models were important to Jacobs both in life and business
ldquoI have had two role models who taught me how to be successful in business my father and my husband It is all about selling you not your product People buy you Finding out what that means personally takes time In my opinion before your business can grow the way you want it to grow you must know who you are and what your uniqueness is Thatrsquos the only way to attract your ideal clientrdquo
Jacobs has a well-established business now Personal Style Image and Wardrobe Consulting but she is quick to caution that it didnrsquot happen quickly It took time she says to figure out who her target market was and how to reach them
The Association of Image Consultants International | 19
ldquoI accomplished this gradually with the help of two image professionals who I hired as mentors and are now treasured friends Catherine Bell [AICI CIP] and Brenda Kinsel [AICI CIP]
ldquoAligning myself with audiences where the potential for future business was good was not only prudent it changed the trajectory of my business
ldquoSome of my early presentations were unpaid I chose them carefully I got in front of causes I cared about that were important to me businesses that could support and engage my services Being true to yourself is difficult especially when you want and need clients but in the end holding true to your values your ethics and standards wins outrdquo
For Sue Jacobs sticking to her sense of mission has aligned brilliantly with marketing her business
ldquoIt took some time I have moments where I stumble we all do I continue to learn and strive to be the best I can be my way on my terms I could not have dreamed of a better more fulfilling career I am proud to be in such esteemed company Image consultants People committed to being the best they can berdquo
Itrsquos hard not to agree with Jacobs
THEA WOOD AICI FLC MBA is an independent image consultant based in Austin Texas and serves as managing editor for AICI Global She is the co-author of Socially Smart and Savvy
ldquoIt is all about selling you not your product People buy you Finding out what that means personally takes time In my opinion before your business can grow the way you want it to grow you must know who you are and what your uniqueness isrdquo
Ima
ge Design
ndash Ph
oto
graph
ic Art b
y Cra
ig an
d A
ma
nd
a
Photos by Image Design ndash Photographic Art by Craig and Amanda
20 | July 2015 magazine
Pro bono is a Latin phrase that means doing professional work without payment or at a reduced fee for the public good Why should image
professionals offer complimentary or low-cost services There are four powerful reasons to choose public service
1 PROPEL YOUR PROFESSIONAL GROWTH
Pro bono service is the perfect opportunity to develop your skills and strengthen presentations in a low-stress environment You can receive valuable feedback while trying out a new training topic or testing a service for the first time Practicing with ldquofreebiesrdquo prepares you for future high profile and profitable clients
2 OPEN NEW DOORS TO LEADERSHIP
Creating pro bono relationships gives you the chance to meet top leaders from worthy and influential organizations For example my volunteer work with HRNYrsquos University Relations committee enabled me to connect with role models across many fields such as career services training and diversity Try serving as a volunteer on a board of directors or team It is rewarding and instantly increases your credibility
3 WIDEN YOUR REACH
Online recognition is a key benefit of pro bono work Consider blogging for a nonprofit or actively supporting charitable initiatives to make an impact while expanding your visibility This fall Image Impact International is launching Mentoring Leaders 4 Impact with the widely established college student-run nonprofit wwwaiesecorg In online profiles we will showcase our volunteers for their fantastic support of student leaders
4 ENHANCE YOUR APPEAL TO CUSTOMERS
Giving your time and talents to a cause makes good business sense According to Kim Gordon in Entrepreneurcom ldquoCustomers who visit your website and see your advertising want to know that you share their desire to make the world a better place by supporting an important cause If your business or brand doesnrsquot stand for a cause consumers may turn to your competitorsrdquo Authentic pro bono choices can make you stand out from the competition and help you to attract clients
REASONABLE LIMITS
Should you always say yes to pro bono requests When should you say no It is important to set limits Image professionals deserve to be fairly compensated for their expertise One approach is to establish monthly or quarterly parameters for pro bono work This gives you flexibility and a gracious way to politely say no if you have reached your quota
Pro bono work is a powerful way to increase professional skills meet influential leaders expand online visibility and attract clients when you balance requests within reasonable limits
Pamela Judd AICI CIP is the President of Image Impact International a global philanthropic nonprofit community of trainers Pro bono educational activities include College 2 Career 2 Community Impact Mentoring Leaders 4 Impact Global Civility Awareness and Disability + STYLE To find out more contact juddpamelaaolcom or visit wwwimageimpactorg
THE POWER OF PRO BONOBY PAMELA JUDD AICI CIP
A PUBLIC SERVICE ANNOUNCEMENT BROUGHT TO YOU BY IMAGE IMPACT
The Association of Image Consultants International | 21
22 | July 2015 magazine
ETIQUETTE
HOW TO LOOK ACT AND SPEAK
We can all pick out the image consultants with presence They have a definite aura about them Some people have had natural capacities since childhood but the vast majority of us need to learn skills to exude presence
There are several elements of presence One is the art of being powerful purposeful and intentional The challenge is to look and act as if nothing about you is accidental or left to chance and yet you seem natural not contrived The second element is to be clear on your values Your appearance habits speaking style and actions then become congruent with what is important to you You walk the talk The third element is approachability As image consultants we want to appeal to a wide variety of people in our target market
ESTABLISH PRESENCE WITH YOUR SPEAKING STYLE
GAZE When speaking in public use steady eye contact and rest your gaze for two seconds on at least one different individual on all sides Eye contact with a friendly smile can help create a trusting relationship with the whole audience
GESTURES ldquoSpeaking with your handsrdquo is a common trait but can be a pitfall Waving your hands indiscriminately detracts from your message Practice well defined gestures If you are making a few points at one time help people follow by counting each point on your fingers
TIMBRE Voice quality can enhance your presence If you have a high-pitched voice find a lower tone in
your range as a high voice can denote uncertainty and inexperience Practice in the lower tone until it becomes natural Voice classes will also help
ENUNCIATION Clearly pronounce your words and alternate your pace Use a fast pace for enthusiasm medium for information sharing and slow pace for emphasis
BREVITY Donrsquot ramble on especially about yourself Be ultra sensitive to ldquodeer in the headlightsrdquo expressions and fidgeting Itrsquos up to you to be more interesting than the message on their smartphone
DICTION Cut out clicheacutes and exaggeration Donrsquot use scatological language or jargon Use precise language and you will sound more clear and original
Presence the art of being present is to listen to and be with people in such a way that they experience our engagement and genuine interest Image consultants with presence see the best in others The more we value the good traits in our clients rather than seeing them as a big problem the more we empower them and the more we increase their confidence with better results
Lynne Marks AICI CIM is President of London Image Institute She is co-author of The Perfect Fit How to Start an Image Consulting Business and author of Skinny Bits Wisdom for a Flourishing Image Business She has twice served as International President of AICI and has received both the AICI Award of Excellence for Education and the AICI IMMIE award (Image Makers Merit of Industry Excellence) award
EXECUTIVE PRESENCEFOR IMAGE CONSULTANTS BY LYNNE MARKS AICI CIM
PART ONE OF THIS ARTICLE APPEARED IN THE APRIL 2015 ISSUE
AICI PREFERRED PARTNER
The Association of Image Consultants International | 23
FOUR REASONS WHY NOW IS THE BEST TIME TO GET YOUR FLC CERTIFICATION
FLC Test investment cost now lower by 50From a prior investment cost of $545 the FLC test now costs $275
Return of the FLC Paper TestThe FLC Paper Test can now be run during Chapter Education Days subject to compliance to certification guidelines Moreover the FLC Test will now be offered during the AICI International Conferences once more
Introducing the technologically advanced LOP (Live Online Proctor)This is an internet-based test that allows anyone with a computer to take the test from anywhere in the world Unlike our current FLC computer-based test the LOP will allow any applicant to schedule and take the test using their computer from their home office or preferred location anywhere in the world There is no need to travel to a testing center to take the test This means convenience and valuable savings in travel expenses Moreover there is no waiting time for test results as applicants will know their test outcome right after taking the exam
Two application tracks now open for FLC CertificationThere are now two application options open to applicants Both have their pros and cons so all applicants are advised to evaluate which one works best for them
OPTION 1 Binder First Test Second
This involves submitting your FLC Binder first and upon approval by the assigned FLC Reviewer you may sit for the FLC Test
OPTION 2 Test First Binder Second
This option allows the applicant to sit for the FLC Test as a first step Upon passing the Binder may then be submitted to the assigned reviewer
24 | July 2015 magazine
CONFERENCECONFERENCE
CONFERENCE
AICI 國 際 双 年 會 提 供 了 一 個 最 好 的 自 我 提 昇 和 進 修 專 業 的 機 會 你
會 享 有 以 下 經 歷 和 收 獲
1) 與 同 行 和 資 深 人 士 砌 磋 學 習 和 互 相 觀 摩
2) 在 展 覽 中 尋 找 到 專 用 教 材 書 藉 商 品 甚 至 商 機
3) 增 廣 見 聞 開 濶 視 野 學 習 國 際 社 交 禮 儀 提 昇 自 身 國 際 型 象
形 象 設 計 專 家 左 谷 蘭
The biannual AICI Global Conference will provide you with the best opportunity for professional self-improvement and learning You will experience the following benefits
1) Observe and learn with peers and seniors memberscolleagues 2) Find suitable materials books merchandise and even business opportunities in the exhibition3) Broaden your horizons open your mind and learn international protocol and social etiquette
Most importantly enhance yourself with international perspectives
KAREN TSUO AICI CIP AICI SAN FRANCISCO BAY AREA CHAPTER
Asistir a la convencioacuten global me llenoacute de crecimiento en muchos aspectos Desde convivir y aprender de las grandes autoras de los libros con los cuales aprendiacute y me inspire para apasionarme de esta profesioacuten Como el networking que se crea el cual me ayudoacute a visualizar mis metas y trabajar en ellas Regrese a mi empresa con ganas de trabajar para mi capiacutetulo promocionando a AICI como una asociacioacuten profesional ademaacutes me lleneacute de conocimiento materiales nuevos y fuerza de compartir a mi gente lo que me transmitieron mis colegas y amigas de todo el mundo
I grew in many ways from attending the global conference I was able to learn in person from the great authors of the books I had studied and that had inspired me with passion for this profession There were great networking opportunities which helped me visualize my goals and work on them I returned to my company eager to promote AICI professional membership and work for my chapter I returned with new knowledge and materials to share with my people all that my colleagues and friends worldwide gave me
LOREN MESCHOULAM ESTILO BY LOREN AICI GUADALAJARA CHAPTER
CATAPULT YOUR CAREERAT THE AICI GLOBAL CONFERENCE REPORTED BY KAREN TSUO AICI CIP NADIA VALDIVIESO AND DEBRA LINDQUIST AICI CIP MA
26 | July 2015 magazine
The conference is the only place you can connect with the worldwide image industry However it was a very local connection forged at the conference that has proved most productive for me Bess Heitner a jewelry designer from New York City exhibited at Conference Her high quality jewelry is perfect for many of my clients Beth is extremely accessible as she lives very close to me I went all the way to conference to meet someone who lives next door
ANNIE BRUMBAUGH AICI CIP AB WARDROBE WORKS AICI NEW YORKTRI-STATE CHAPTER
Mi experiencia en las conferencias de AICI fueron increiacutebles Tuve la fortuna de conocer muchos consultores alrededor del mundo y uno de ellos fue Sarah Hathorn Al haber atendido a la conferencia me puso en contacto con ella doacutende contrateacute sus servicios como coach y mentor y esto provocoacute que mi nuevo negocio creciera en muy poco tiempo y me posicionara fuerte entre los corporativos en Meacutexico Empezamos la relacioacuten en 2012 y al diacutea de hoy formo parte de su empresa Illustra Business Coaching como Coach Asociado para Latinoameacuterica Definitivamente ir a la Conferencia te brinda oportunidades de educacioacuten y de lograr hacer negocios con otros expertos en la industria a nivel mundial
My experience attending the AICI conference was incredible I had the good fortune to meet many people from around the world and one of them was Sarah Hathorn Going to conference put me in contact with her where I hired her as a coach and mentor Thanks to her coaching my new business grew quickly We started our relationship in 2012 and now I am an associate coach for Latin America for her company Illustra Business Coaching Definitely going to Conference presents you not only with great education opportunities but also great possibilities to collaborate professionally with other experts
ALE MARROQUIacuteN AICI CIP IMAGEN Y PROTOCOLO DE NEGOCIOS AICI GUADALAJARA CHAPTER
I attended my first AICI Global Conference in May 2013 in Arizona It was such an exciting conference and I got a lot out of it I made some connections with other members and took some amazing workshops that helped me further my education in image consulting Attending the conference in 2013 helped me gain the necessary credits to earn my FLC the following year I recommend everyone attend conference to gain their own unique experience
MELISSA SUGULAS AICI FLC MELISSA SUGULAS STYLE AICI NEW YORKTRI-STATE CHAPTER
BE SURE AND CHECK OUT THE APRIL 2015 AICI GLOBAL FOR MORE STORIES ON THE UPCOMING AICI 2015 GLOBAL CONFERENCE YOU CAN FIND THE COMPLETE SCHEDULE AND REGISTRATION DETAILS AT AICI 2015 GLOBAL CONFERENCE
APRIL2015
AICI GL BALP R O F E S S I O N A L D E V E L O P M E N T I S S U E
THE 2015 AICI GLOBAL
CONFERENCE
YOUR VIP INVITATION ldquoMUST SEErdquo DC
MEMBER SPOTLIGHTJOANNE RAE
POWERFUL SATURDAY
CELEBRATING 25 YEARS
The Association of Image Consultants International | 27
13
httpcatherinescholzecom13 contactcatherinescholzecom13 802-shy‐399-shy‐271513
13
Help13 us13 Revolutionize13 the13 Way13 Curvy13 Women13 Shop13 for13 Clothes13 13 We13 design13 professional13 attire13 for13 curvy13 women13 sizes13 8-shy‐2013 13 13 Made13 in13 the13 USA13 from13 natural13 fibers13 13 We13 offer13 a13 new13 shopping13 experience13 for13 curvy13 women13 personalized13 service13 customizable13 options13 for13 each13 garment13 shopping13 in13 the13 comfort13 of13 her13 home13 or13 your13 studio13 13 We13 train13 and13 work13 with13 our13 stylists13 on13 a13 product13 platform13 that13 helps13 meet13 their13 business13 goals13 13 No13 minimums13 no13 exclusivity13 13 And13 for13 201513 no13 start-shy‐up13 costs13 13 Contact13 us13 for13 details13 13
13
13
httpcatherinescholzecom13 contactcatherinescholzecom13 802-shy‐399-shy‐271513
13
Help13 us13 Revolutionize13 the13 Way13 Curvy13 Women13 Shop13 for13 Clothes13 13 We13 design13 professional13 attire13 for13 curvy13 women13 sizes13 8-shy‐2013 13 13 Made13 in13 the13 USA13 from13 natural13 fibers13 13 We13 offer13 a13 new13 shopping13 experience13 for13 curvy13 women13 personalized13 service13 customizable13 options13 for13 each13 garment13 shopping13 in13 the13 comfort13 of13 her13 home13 or13 your13 studio13 13 We13 train13 and13 work13 with13 our13 stylists13 on13 a13 product13 platform13 that13 helps13 meet13 their13 business13 goals13 13 No13 minimums13 no13 exclusivity13 13 And13 for13 201513 no13 start-shy‐up13 costs13 13 Contact13 us13 for13 details13 13
13
ETIQUETTE
The average American woman in 2015 according to WebMD is 5rsquo4rdquo has a waist of 34-35 inches and wears a size 12-14 dress
Image consultants today have more clients in need of clothing in the 14-20+ size range And while one can spend hours debating the health impacts of this trend our job is to support our clients and to help them look and feel their absolute best Not only is this important for their emotional well-being studies have shown that healthy self-image leads to healthier life decisions We truly can impact the lives of the people we serve
When styling plus-size women there are several special considerations
STRUCTURE Flattering a curvy frame requires a combination of structured garments that support the shape of the body and good fitting lines that provide the correct amount of space for the curvy areas of the body Jackets and vests are great choices because they visually nip in the waist and provide shape
FABRICS There are two aspects of fabric to consider
Hand refers to the stiffness of the fabric Using stiffer fabrics in jackets and bottoms while using fluid fabrics for tops or dresses will provide the perfect combination giving the body shape as well as providing flow over troublesome areas such as the stomach and thighs
Fiber content Plus-size women often perspire more easily than their misses-sized sisters This can be a true challenge for the traveling professional because she
sweats while dashing to the next meeting or airplane then gets miserably cold while sitting in the air-conditioned space The best fiber choices are natural ones cotton the superfine wools silk rayon and linen Avoid polyester and acetate if possible Polyester not only increases sweating it also traps odor What about the wicking fabrics in sportswear Sorry they still increase sweating and odors
FITTING LINES Garments designed for plus-size women need to have fitting lines These can be cleverly hidden within style lines but they have to be there Princess lines are a great choice because they can visually narrow the width of the body and can be manipulated to fit the bust waist and hips Darts are also effective Ideally tops will have both horizontal and vertical (either French or waist) darts to provide good fit at the bust and across the stomach and hips Darts or princess seams in pants and skirts are a must-have to fit and flatter the derriegravere and lower back
DESIGN Was the garment designed specifically for the plus-size woman or was it merely graded up from misses sizes Designers cutting specifically for plus sizes design the garment on a plus-size model and mannequin and they assess style lines fit and proportion specifically for that body The end result is much more flattering
Catherine Scholze is the owner and designer of Catherine Scholze Designs and a Preferred Partner for the 2015 AICI Global Conference
FABULOUS AT ANY SIZESTYLING THE PLUS-SIZE WOMAN BY CATHERINE SCHOLZE
AICI PREFERRED PARTNER
The Association of Image Consultants International | 29
STYLE
SEVEN DECADES OF
AMERICAN STYLEBY SUSAN HESSELGRAVE AICI FLC
Marjorie Merriweather Post ca 1935 Photographer John Alfred Piver Courtesy Hillwood Estate Museum and Gardens
A special exhibit at the Hillwood Museum will be of particular interest to AICI members attending the AICI Global Conference this August The
museumrsquos tagline is ldquoWhere Fabulous Livesrdquo and fabulous it is indeed
Set within 25 acres of gardens and woodlands the museum that Marjorie Merriweather Post bequeathed includes the most comprehensive collection of Russian imperial art outside of Russia and a distinguished 18th-century French decorative art collection Her personal collection of commissioned Cartier jewelry was
featured in a special exhibit there last year
Ingenue to Icon will include more than 70 gowns dresses and ensembles worn by Marjorie Merriweather Post from the first part of the century to the 70s This is the first exhibition at Hillwood to present Marjorie Postrsquos full range of style Post was well known for her strong sense of personal style and appreciation of beauty and craftsmanship in all things The exhibit documents not only the evolution of American style but how fashion reflected the changing perception and definition of American women
30 | July 2015 magazine
FROM RESIDENCE TO MUSEUM
What is now the Hillwood Museum started out as Marjorie Merriweather Postrsquos residence
It was her divorce in 1955 from her third husband Joseph Davies that spurred Post to buy the Hillwood mansion Davies was demanding a fortune in return for the Washington mansion they lived in
ldquoBeing a good businesswoman she thought that price was a little high and she wanted some leveragerdquo explained her granddaughter and former museum president Ellen Charles to The Washington Post
Ellen Charles served as the board president of the museum for 25 years stepping down in 2014 She was the last Post descendant to head Hillwood taking over from her mother in 1989 Under Charlesrsquo leadership Hillwood was transformed from ldquoa very fancy house full of very fancy stuffrdquo into a world-class museum that attracts 70000 visitors a year
Her grandmotherrsquos style was overwhelming to Charles as a young woman ldquoShe was so grand and she was a perfectionist You were afraid you were going to stumble sometimesrdquo Yet it was Postrsquos perfectionism that translated into her impeccable sense of style
ldquoMarjorie Post lived an extraordinary life throughout which she played many roles from a young Edwardian bride to a high-profile business and society figure to independent grande dame She was always aware that how she presented herself particularly through her dress not only reflected her personality but also projected her role to societyrdquo
ndash KATE MARKERT HILLWOOD EXECUTIVE DIRECTOR
Post wanted to ldquojazz uprdquo her granddaughterrsquos party outfits ldquoDearie you need some jewelryrdquo she would say holding out diamonds or emeralds Ellen Charles remembered the thought of wearing the elaborate jewelry ldquowas horrifying Not the cost of it just the size of itrdquo
INGENUE TO ICON 70 Years of Fashion from the Collection of Marjorie Merriweather PostExhibit Dates June 6 to December 31 2015
Address 4155 Linnean Avenue NW Washington DC
Getting there Metro VanNessUDC Red Line (20 minute walk)
Hours Tuesday through Sunday 10 am to 5 pm Closed Mondays
Admission Suggested Donation $18
The Association of Image Consultants International | 31
A LIFE OF HIGH FASHION IN THE 20TH CENTURY
Born in 1887 Post came of age during a time of turbulence and political transformation for American women In 1900 women were not deemed ldquopersonsrdquo under the Fourteenth Amendment to the Constitution and had no separate legal standing By the end of the 20th century American women had gained the vote reproductive rights property rights and roles in the offices of government What they had not gained however was true equality in the workplace Paychecks and promotions however were never a concern for Marjorie Merriweather Post who at the time of her inheritance of the Post fortune at age 27 became the wealthiest woman in the United States
American 20th century style opens with the new feminine ideal of the ldquoGibson Girlrdquo Post epitomized this trend upswept hair and high fashion gowns on a young woman who was educated worldly and independent
When Post married Edward Bennett Close in 1905 she entered East Coast high society in earnest A wardrobe makeover was called for She called upon Parisian couturiers fine department stores and New York custom fashion houses to ensure that she was wearing the latest and most coveted styles
THE POST FORTUNE Treasure in a Cereal BoxIn 1895 CW Post Marjorie Merriweather Postrsquos father singlehandedly created the breakfast foods industry He was the inventor of the very first manufactured breakfast product Postum a patented beverage of wheat berries bran and molasses as a ldquonutritious alternativerdquo to coffee In 1989 the first commercially packaged breakfast cereal was debuted Grape-Nuts Grape-Nuts made him a millionaire And in 1904 Post invented cornflakes Initially branded with an unpopular name the cornflakes were rebranded in 1908 as Post-Toasties and sales soared The successful rebrand resulted in over $2 million net profit in just one year
Source Marjorie Merriweather Post - A Biography by Kenneth Lisbee
Left Evening Dress Callot Soeurs Paris ca 1907 Turquoise silk
moireacute turquoise cotton moireacute orangegold silk crecircpe orange
tulle turquoisegold silk cotton floss turquoisegold silk ribbon
cord beading Courtesy Hillwood Estate Museum and Gardens
Right Evening Ensemble Thurn New York City ca 1927 Red silk
crecircpe melon silk charmeuse organza lace Courtesy Hillwood
Estate Museum and Gardens
32 | July 2015 magazine
In the ldquoRoaring Twentiesrdquo hemlines rose and women were liberated from the corseted look of the turn of the century Progress and prosperity were the anthem of the times and the Art Deco influence could be seen in architecture decoration and fashion
In the 1930s now married to her third husband Joseph Davies Postrsquos style evolved to the glamour of Hollywood characterized by sensuous fabrics and close draping of the figure
Throughout the 1940s the Davies continued to entertain in grand style and Post as an ambassadorrsquos wife was called upon frequently to host diplomats Supreme Court justices and senators Her style during this period was the epitome of confident elegance Christian Diorrsquos ldquoNew Lookrdquo was extremely popular and brought Paris back to the forefront of fashion
The 1950s ushered in a return to the romance of rich detail and texture In a portrait by English portrait painter Douglas Chandor Post wore a gray silk faille evening gown attributed to African American designer Ann Lowe who was known for elaborately worked swirl-like motifs
A year later Jacqueline Bouvier popularized Ann Lowersquos fashions when she chose a wedding gown by the designer (See sidebar)
AN ICONIC DRESS AND NEAR DISASTERAnn Cole Lowe (1898ndash1981) was the first African American to become a noted fashion designer
The dress she made for Jacqueline Bouvier is one of the best-remembered bridal gowns of all time and was the catalyst for Lowersquos ascent from ldquodressmakerrdquo to sought-after fashion designer
But it almost didnrsquot happen
The dress which Lowe had designed and fashioned of silk chiffon taffeta was destroyed (after almost eight weeks of work) just ten days before the wedding due to a flooding of Lowersquos workroom Also ruined were nine of the bridesmaid dresses (only five gowns of the total order were spared)
Fortunately the supplier had enough material to make it possible to replace
the ruined gownshellipif Lowe and her staff could manage to recreate them in those remaining few days They worked day and night completing the wedding dress (cutting sewing and all) in eight days flat However Lowe ended up losing money in excess of $2000 on the project
Left Evening Dress detail Ann Lowe (attr) New York 1952 Waffle weave silk faille Courtesy Hillwood Estate Museum and Gardens
Right Toni Frissell [Public domain] via Wikimedia Commons
The Association of Image Consultants International | 33
Post was divorced from Davies in 1955 and began her residence at Hillwood Her manner of dress from this point on was classic mature and elegant Post favored New York-based Czechoslovakian designer Oldric Royce and commissioned dresses from him for the remainder of her life When she liked a certain style she would order the same design with variations The wedding dress Post commissioned for her 1958 marriage to her fourth husband Herbert May is very similar to the short day dress pictured
Through seven decades of change Marjorie Merriweather Post raised the bar for American high society seeking out designers who were at the forefront of the times and introducing fashion concepts from abroad into the sometimes stodgy East Coast upper class
SUSAN HESSELGRAVE AICI FLC is an independent image consultant based in Seattle Washington She serves as editor in chief for AICI Global and is currently writing a book exploring the intersection of values identity and personal style
Dinner dress Oldric Royce Inc New York City ca 1960 Yellow silk acetate nude silk organza green net Courtesy
Hillwood Estate Museum and Gardens
READ MOREAMERICAN EMPRESS THE LIFE AND TIMES OF MARGORIE MERRIWEATHER POST
By Nancy Rubin
34 | July 2015 magazine
FOR COMPLETE DETAILS VISIT HTTPWWWAICIORGEVENT2015GLOBALCONFERENCE
The Association of Image Consultants International | 35
BETWEEN US
AICI CITY CIRCLES THE SHORTEST DISTANCE BETWEEN TWO POINTSBY THEA WOOD AICI FLC
You may have heard about the new AICI City Circles You may now be an active member of a City Circle You may be asking ldquoWhat is a City Circlerdquo
AICI City Circles are AICIrsquos solution for either a) members who wanted to participate in AICI but didnrsquot have a regional chapter or b)
members who lived in a chapterrsquos region but were
too far away to actively participate They are city-
centric organizations that act autonomously in how
they operate their programs and requirements (if
any) The group simply needs to send a semi-annual
report to the International Board informing them of
circle activities
Rather than trying to jumpstart a regional AICI
chapter establishing an AICI City Circle would be a
first step to creating a recognized AICI presence in
your area
ldquoThere were existing groups that were not official so everyone wasnrsquot aware of them We decided that we needed a stepping stone toward a chapterrdquo said Riet de Vlieger AICI CIP and VP Chapter Relations ldquoWe now have seven City Circles Houston Dallas Spain Korea-Busan Mexico-Monterrey Columbia-Bogota and Peru-Lima Spain had their first conference in Barcelona this past Junerdquo
AICI City Circles also resolve the challenges that some regional chapters faced such as low membership numbers vast geographic expanses and struggling leadership participation
As a former Southwest Chapter board member who had to hold two offices to keep the chapter compliant
ldquoWe decided that we needed a stepping-stone toward a chapterrdquo
mdash RIET DE VLIEGER AICI CIP VP CHAPTER RELATIONS
36 | July 2015 magazine
DEADLINE JUNE 30 2015
to association requirements I personally witnessed the challenges of running a chapter whose members were spread across a vast geographical region
Chapter charity and education events resulted in poor attendance because no matter which city hosted the event many members had to drive three to six hours (or fly) to attend Many had a hard time paying for the event plus the travel expenses like gasoline airfare andor hotel rooms Add to that the introduction of online continuing education and the incentive to travel to chapter events waned
Since dissolving the Southwest Chapter Houston and Dallas have formed separate AICI City Circles All thatrsquos required is a minimum of four members and one ldquoconnectorrdquo or liaison to the International Board AICI City Circles have a presence on the AICI website by providing a link to the City Circlersquos website or Facebook page which are setup and maintained by each AICI City Circle
De Vlieger said that forming an AICI City Circle is easy to do online
gtgt Visit the AICI City Circles page gtgt Fill out the AICI City Circle
request formOnce approved AICI sends a welcome packet to the new AICI City Circle including a customized logo so that it can be published on the City Circlersquos website or Facebook page
THEA WOOD AICI FLC MBA is an independent image consultant based in Austin Texas and serves as managing editor for AICI Global She is the co-author of Socially Smart and Savvy
AICIrsquoS NEWEST CERTIFIED IMAGE MASTER
SARAH HATHORN Sarah Hathorn AICI CIM CPBS
joins the honored company of Helena Chenn AICI CIM
Marion Gellatly AICI CIM Dr Joyce Knudsen AICI CIM Emeritus Eva Koeck-Eripek AICI CIM Lynne Marks AICI CIM Carla Mathis AICI CIM Hitomi Ohmori AICI CIM Christina Ong AICI CIM Judith Rasband AICI CIM Elaine Stoltz AICI CIM and Anna Wildermuth AICI CIM
Sarah is the CEO of Illustra Consulting and Illustra Business
Coaching A Master Trainer at the London Image Institute and former senior executive for Macyrsquos Sarah has 30 years of experience imparting executive presence ABC skills to advance leaders
Attendees at the AICI Global Conference in August will have the opportunity to learn from her directly as she will be leading an intensive and interactive session ldquoIncrease Corporate Clients to Totally Supercharge Your Businessrdquo She will share the secrets of her
consultancyrsquos rapid ascent and ongoing success She will also reveal the exact same marketing steps systems and up-leveling strategies she uses to get her foot in the Fortune 500 door and then form scalable dynamic long-term relationships This session was designed specifically for those AICI members desiring to break into the corporate market for bigger revenues and greater career acceleration
Congratulations Sarah on your achievement
CERTIFICATION NEWSAICI MALAYSIA CHAPTER HOSTS PAPER FLC EXAMBY DELBY BRAGAIS AICI CIP CPC
I write this as I wait at the Kuala Lumpur Airport for my flight back to the Philippines
having spent the past four days in Malaysia In my capacity as AICI VP Certification it has been a very gratifying trip
I am happy to report that the AICI Malaysia Chapter has successfully hosted the pilot FLC Paper Test with an astounding 26 participants taking the exam from several different countries in Asia (The
minimum headcount required for a chapter to mount an FLC Exam is only 15)
This is the first time in AICI history where an AICI FLC Exam was conducted simultaneously in two languages English and Chinese This is the first time a Chinese version of the FLC paper test has been available as it was developed just this year
2015 has been a banner year for AICI FLC certification kicking off
with AICI Mexico City Chapter successfully hosting FLC testing for an entire group using the Live Online Proctor (LOP) with 15 participants taking the exam
Additionally AICI Washington DC Chapter and AICI Malaysia Chapter held their own unique ldquoFLC Bootcampsrdquo to help those interested in obtaining their FLC certification
DELBY BRAGAIS AICI CIP CPC is the outgoing VP Certification on the AICI International Board
BETWEEN US
38 | July 2015 magazine
UPCOMING EVENTS
LISTFUL THINKING USING LISTS TO BE MORE PRODUCTIVE HIGHLY SUCCESSFUL AND LESS STRESSED Paula Rizzo The List Producer and author of Listful Thinking
July 15 2015 800pm EST mdash NEW YORK
It seems simple but using lists can have huge returns if you do it right What do Sir Richard Branson Martha Stewart Sheryl Sandberg Ellen DeGeneres and Madonna have in common Each is a list maker and history shows us that change creators make their to-do lists and check them often In this one-hour teleclass you will learn how to
bull Save timebull Be more organizedbull Become more productive
For more information visit Listful Thinking Using Lists to be More Productive Highly Successful and Less Stressed
IMAGEN CORPORATIVA Y MARCA PERSONAL EN EL SECTOR BANCARIO-FINANCIERO Kalena de Velado kalenadeveladowordpresscom
14 de Agosto 2015 1200pm CDT mdash MEXICOndashGUADALAJARA
La clase esta orientada a propocinar un conocimiento general sobre la importancia de alinear la marca persona la imagen corporatival y el estilo profesionai de acuerdo a la experiencia vivida como asesora de imagen en el sector empresarial
Lo que aprenderaacutebull Reflexionar sobre las oportunidades en el sector empresarialbull Compartir experiencias a lo largo de 20 antildeos en el sector financiero bancariobull Conversar sobre las perspectivas en un entorno globalbull Conocer otras experiencias similares en otros paises y regions
For more information visit Imagen corporativa y marca personal en el sector bancario-financiero
AICI 2015 GLOBAL CONFERENCE August 27ndash30 2015 mdash WASHINGTON DC Renaissance Arlington Capital View Hotel
For complete conference details and to register visit AICI Global Conference
AICI WEBINARS FOR CEUrsquoS
BETWEEN US
bull Save moneybull Reduce stress
The Association of Image Consultants International | 39
ADVERTISE YOUR PRODUCTS amp SERVICES IN AICI GLOBAL MAGAZINE
REACH THOUSANDS OF AICI MEMBERS AND OTHER INDUSTRY PROFESSIONALS WORLDWIDE AND BOOST YOUR EARNING POTENTIAL
OUR READERS ARE LOOKING FORColor Systems
Body Styling TrainingIndustry-Related Books amp Magazines
Multi-level and Network Marketing OpportunitiesBusiness Tools
Continuing Education Units for AICI certificationHealth and Beauty Products
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Website Design and SupportCareer Coaches
Sales ToolsClothing amp Accessories
CONTACT IMOGEN LAMPORT AT IMOGENAOPICOMAU FOR CURRENT AD RATES AND DEADLINES
NEXT ISSUE OCTOBER 2015
APRIL2015
AICI GL BALP R O F E S S I O N A L D E V E L O P M E N T I S S U E
THE 2015 AICI GLOBAL
CONFERENCE
YOUR VIP INVITATION ldquoMUST SEErdquo DC
MEMBER SPOTLIGHTJOANNE RAE
POWERFUL SATURDAY
CELEBRATING 25 YEARS
JANUARY2015
AICI GL BALC O N N E C T I O N S I S S U E
MANAGINGCOMMUNICATIONS
FOR MAXIMUM
RESULTS
A RUNWAY STAR
RISES MEMBER SPOTLIGHT KEIKO NAGAO
USING THE POWER OF
AICI CERTIFICATION
FEATURE
This story started in 2005 when a 64-year-old man called me to work on an expansion plan for his own business He had worked on it for 30 years
and wanted to conduct business in Mexico A white-
haired skinny man with a little hunch to his shoulders
his thinking was linear and direct and he was
sometimes quick-tempered perhaps due to his career
as an engineer
An old-fashioned man he thought that women should
earn less than men and their professional potential was
at most as a middle manager Strangely enough for this
project he had decided to hire a 24-year-old woman
naiumlve and without that much experience to help him
on such an important project
Months went by and with some shouting stress and
a lot of stamina I conducted sessions to train him
in public speaking personal and corporate crisis
management speech writing personal image and
public relations A year later after a great effort he
was the candidate to chair one of the most important
associations of the industry Nine months after that he
was president of the main industry chamber which
gathered national and foreign associations
Seven years passed and with some problems along the way his company became the most important bio-tech lab in Latin America with a strong presence in local and international media He was also recognized as one the 300 most important people in Mexico
Without a doubt this is a story that teaches us the value of an image consultant
Every story has a beginning and an ending and this was no exception After several years of working together we decided one day that it was the time to end the project Maybe forever maybe for a period of time However in our last meeting he was full of gratitude and both of us with tears in our eyes were aware of his huge transformation as the result of all those years that we worked together
The young naiumlve woman had become his ally to help him reach his goal of achieving a powerful public image
Today I am an independent consultant
LILIANA DE LUNA is the current VP Ethics and Protocol AICI Mexico City Chapter
LAUNCHED IN JANUARY 2015 THE ldquoTELLING OUR STORYrdquo CONTEST INVITED AICI MEMBERS TO SHARE A PERSONAL STORY OF HOW THEIR WORK HAS IMPACTED THEIR CLIENTSrsquo LIVES
Sponsored by the International Image Academy the winner of the contest receives free registration for the 2015 AICI Global Conference All participants receive a Certificate of Participation and future issues of AICI GLOBAL
will feature the best of the powerful stories submitted
THE STORY OF THE MAN WHO DID NOT BELIEVE IN WOMEN BY LILIANA DE LUNA
THE WINNING ENTRY TELLING OUR STORY
10 | July 2015 magazine
La historia empezoacute en el antildeo 2005 cuando un hombre de 64 antildeos me llamoacute para trabajar con un plan de expansioacuten de su propia empresa a
la que habiacutea dedicado maacutes de 30 antildeos y que deseaba fuera conocida en el mercado mexicano Un hombre de cabeza blanca tez clara cuerpo delgado y ligeramente jorobado Su formacioacuten como ingeniero lo haciacutea una persona relajada pero iracunda cuando alguien se oponiacutea a sus ideas
Educado por la vieja escuela pensaba de forma decidida que las mujeres debiacutean ganar menos y no aspirar a un puesto mayor al de gerente Lo curioso era que para iniciar su vida puacuteblica habiacutea decidido contratar a una mujer de tan soacutelo 24 antildeos de edad que ante sus ojos era inexperta e inocente sin conocimientos suficientes para poder apoyarlo en una tarea tan dirigida
Los meses pasaron y entre gritos desesperacioacuten y muchas ganas de dar a conocer su esfuerzo profesional ante los ojos de las autoridades y de la competencia se desarrollaron sesiones de entrenamiento para hablar en puacuteblico estructuracioacuten de discursos persuasivos imagen personal relaciones puacuteblicas manejo de crisis personal y corporativa Un antildeo despueacutes de un gran esfuerzo fue nominado a presidir una de las asociaciones maacutes importantes que agrupaban a los socios mexicanos de la industria 9 meses adelante fue elegido presidente de la caacutemara de toda la industria incluyendo nacionales y extranjeros
7 antildeos adelante atravesando algunas vicisitudes se convirtioacute en el laboratorio biotecnoloacutegico maacutes importante de Ameacuterica Latina y con mayor presencia en medios nacionales e internacionales destacando la imagen de su Presidente como uno de los 300 personajes maacutes influyentes de Meacutexico Sin duda una historia que ensentildea el valor de tener un consultor en imagen de forma adjunta
Toda historia tiene un inicio y un final y eacutesta no fue la excepcioacuten Luego de varios antildeos de trabajo arduo un diacutea decidimos que era tiempo de dar teacutermino a la rutina de forma temporal o permanente auacuten no lo seacute Sin embargo en una conversacioacuten llena de agradecimiento y con laacutegrimas en los ojos ambos reconocimos la gran transformacioacuten que nos trajeron estos antildeos de convivencia y de reto continuo La mujer ingenua e inexperta se habiacutea convertido en su aliada para llegar al objetivo de tener una imagen puacuteblica reconocida
Hoy soy consultora independiente
LILIANA DE LUNA se desempentildea como VP Eacutetica y Protocolo AICI Mexico City Chapter
LA HISTORIA DEL HOMBRE QUE NO CREIacuteA EN LAS MUJERES POR LILIANA DE LUNA
The Association of Image Consultants International | 11
ldquoTELLING OUR STORYrdquo PARTICIPANTSMANY THANKS TO EVERY CONTESTANT FOR SHARING YOUR TRANSFORMATIVE STORY
沁云
Raquel Aragon
Diane Ballos
Catherine Bell AICI CIP
Beth Boreacutes
Wendy Buchanan
Jessica Cascante Saborio
Liliana de Luna
Rosario Galindo AICI CIP
Jainee Gandhi
Kayoko Ikuko Kozu AICI CIP
Carmina Iturriaga
Olen Juarez-Lim AICI FLC
Dr Joyce Knudsen AICI CIM
Katherine Lazaruk AICI FLC
Debra Lindquist AICI CIP
Ann Lindsay AICI FLC
Dina H Loomis AICI FLC
Kelly Machbitz AICI CIP
Daphne Magna AICI FLC
Neha Malhotra
Ale Marroquin AICI FLC
Carla Mathis AICI CIM
Colette Michelle AICI CIP
Emeritus
Atsuko Mikami AICI FLC
Ernest Moore
Beatriz Ocanto
Hitomi Ohmori AICI CIM
Cindy Ann Peterson AICI FLC
Marian Rothschild AICI FLC
Lorena Saca AICI FLC
Vanessa Simonetti
Jane Smith
Elaine Stoltz AICI CIM
Carolina D Tan
Cherrise Tan
Nadia Valdivieso Rolleri
Alheli Valerio
Ana Vasquez
Nelly Villarroel AICI FLC
Ginny Villegas
Peggy Rose Webster
Jacqueline Whitmore
Thea Wood AICI FLC
Saeko Yamazaki AICI FLC
Ferial Youakim AICI CIP
Yiran Zhenhua Xu AICI FLC
12 | July 2015 magazine
Meet Diane Craigin PersonAICI 2015 Global Conference Washington DC Aug 27 ndash 30 2015
Our Next Executive Presence Certifi cation Training Program Toronto Canada Sept 21 ndash 25 2015Contact Michelle for details michellecorporateclassinccom1-416-967-1221 Ext 107 To learn more click here
Become a Certifi ed Executive Presence System CoachHello Irsquom Diane CraigYes I listened to your many requests fora fast track to my Executive Presence Certifi cation Training Program
Enhance your career and your personal brand
Attract new clients grow your business Become more relevant to corporate clients Broaden your income base
Call me directly 14169671221 Ext 101Email me dcraigcorporateclassinccomVisit us at corporateclassinccom
Diane CraigPresident and Founder Corporate Class Inc
1863 - THE EMANCIPATION PROCLAMATION
On January 1 1863 President Abraham Lincoln officially issued the Emancipation Proclamation one of the most important documents in American governance
While popular opinion in the North heralded Lincoln as the ldquosavior of the Unionrdquo President Lincoln actually considered the Emancipation Proclamation to be his most important legacy ldquoI
never in my life felt more certain that I was doing right than I do in signing this paperrdquo he declared ldquoIf my name ever goes into history it will be for this act and my whole soul is in itrdquo (source The Civil War Trust)
The Emancipation Proclamation paved the way to the end of slavery but it only applied to the states in rebellion It wasnrsquot until the passage of the 13th Amendment to the US Constitution on December 6 1865 that slavery was abolished throughout the United States
1963 - DR MARTIN LUTHER KING JR DELIVERS HIS ldquoI HAVE A DREAMrdquo SPEECH
On August 28 1963 250000 people gathered in Washington DC to ldquoMarch for Jobs and Freedomrdquo Better known today as the March on Washington the famous protest took place on the 100th anniversary of Lincolnrsquos Emancipation Proclamation Though there were
FEATURE FROM THE EMANCIPATION PROCLAMATION TO TODAY150 YEARS OF STRUGGLE FOR EQUAL RIGHTS
14 | July 2015 magazine
many prominent speakers that day the march will always be synonymous with Dr Martin Luther Kingrsquos ldquoI Have a Dreamrdquo speech (Watch the last five minutes of that speech here)
TWO SPECIAL EXHIBITS IN WASHINGTON DC DOCUMENT THESE WATERSHED MOMENTS AND THEIR AFTERMATH IN AMERICAN HISTORY
2015 marks the 150th anniversary of the assassination of President Lincoln One of the most intimate portrayals of President Lincolnrsquos death can be experienced in an all-new Newseum exhibition entitled President Lincoln is Dead running through January 2016 In honor of the 150th anniversary of the assassination of President Abraham Lincoln the Newseum presents a series of New York Herald special editions dated April 15 1865 All seven editions will be displayed together starting with the 2 am edition that featured the first Associated Press announcement that Lincoln had been shot Learn the chronology of this tragic event in a way impossible until now with this one-of-a-kind exhibit
2015 is also the 50th anniversary of the Voting Rights Act It was a hundred-year journey from the 13th
Amendment to the Voting Rights Act and the struggle for equal rights continues to this day
The Newseum exhibit 1965 Civil Rights at 50 explores the dramatic civil rights events of 1965 from the historic march from Selma to Montgomery (Alabama) to the signing of the Voting Rights Act by President Lyndon B Johnson The fight for voting rights peaked in a violent clash between peaceful protesters and police that came to be known as ldquoBloody Sundayrdquo after state troopers and deputies armed with clubs and whips beat and trampled protesters as they attempted to cross Selmarsquos Edmund Pettus Bridge
PHOTO CREDITS Public Domain (Library of Congress US National Archives USIA)
Resources compiled by Susan Hesselgrave AICI FLC
ldquoNo no we are not satisfied and we will not be satisfied until lsquojustice rolls down like waters and righteousness like a mighty streamrsquordquo
ndash DR MARTIN LUTHER KING JR AUGUST 28 1963
THE NEWSEUM IS RATED AMONG THE TOP 5 MUSEUMS TO SEE IN WASHINGTON DC
Address 555 Pennsylvania Avenue NW
Getting there The Newseum is located between the White House and the US Capitol and adjacent to the Smithsonian museums on the National Mall The closest Metro station is Archives
Hours 9 am to 5 pm daily
Admission $2295 for adults (19 to 64)
Ma
ria
Bry
kN
ewse
um
The Association of Image Consultants International | 15
AICIrsquos Global Conference is something I look forward to for many reasons Not only do I get to participate in rich educational experiences
that help me grow my image business I also have the opportunity of meeting many amazing people who not only work in the image industry and related fields but also shape their clientsrsquo buying decisions as well as those of the public at large
London Ontario is a mid-sized Canadian city about two and a half hours away from Toronto With a population of 475000 London is no small town so itrsquos certainly too big for everyone to know your name hellip unless you have the mission and the moxie of Sue Jacobs
ldquoIrsquoll be out somewhere shopping or whatever and somebody will come up to me and say lsquoHi Suersquo Irsquoll be drawing a blank until they say lsquoI just saw your show again the other night Itrsquos still runningrsquo That show was so much work but it really tied me into the community Over the course of the series we incorporated eighteen different London businesses in the show People know me nowrdquo
Sue Around The City a series of six half-hour ldquomakeoverrdquo segments that Jacobs produced in 2012 for Rogers TVtrade (one of the two local television stations in London) didnrsquot materialize out of thin air though Jacobs was already putting herself out there mounting successful fundraising events for local charities
ldquoI had already done seven different live fashion events for local organizations like Make-A-Wish with my lsquoSue in the Cityrsquo concept The station producer [from Rogers TVtrade] approached me directly about creating the show because we had worked together on one of these local charity eventsrdquo
FEATURE
MEMBER SPOTLIGHT
SUE JACOBS BY THEA WOOD AICI FLC
Ima
ge Design
ndash Ph
oto
graph
ic Art b
y Cra
ig an
d A
ma
nd
a
16 | July 2015 magazine
Jacobs credits much of her community visibility to her commitment to be a champion for smaller charities that are ldquounder the radarrdquo of the publicrsquos awareness She believes it is her mission to serve others in this way using her talents as an image consultant to amplify the impact of organizations like My Sistersrsquo Place
ldquoIf you can showcase what you can do and marry that with what you believe in itrsquos totally genuine and people feel like they really know you And people know I deliver Anything that has to do with children or empowering women Irsquom inrdquo
ldquoVolunteering or making a commitment to causes that are true to your heart that you are passionate
about is key Not to say that it isnrsquot a lot of work It is But the benefits are huge It helps others see their value and the impact they can have by taking part It changes lives And it feeds your soulrdquo
Jacobs just wrapped up hosting the third annual Handbags for Hospice on June 10 a signature fundraiser for St Josephrsquos Hospice that she helped develop from its beginning in 2013 ldquoIrsquom exhaustedrdquo she admits ldquoBut itrsquos worth itrdquo
Speaking in front of an audience can be daunting for many but it is something that Jacobs was comfortable with well before launching her image career Her prior career was in education with specialties in special needs and librarianship That coupled with an extensive
background in psychology led her to a variety of teaching and leadership opportunities
It was as a teacher in fact that it really hit home for her how large an impact image has on credibility and effectiveness
ldquoIf you can showcase what you can do and marry that with what you believe in itrsquos totally genuine and people feel like they really know yourdquo
Ima
ge Design
ndash Ph
oto
graph
ic Art b
y Cra
ig an
d A
ma
nd
aIm
age D
esign ndash P
hoto
graph
ic Art b
y Cra
ig an
d A
ma
nd
a
The Association of Image Consultants International | 17
ldquoIrsquove always been amazed at Suersquos tireless commitment and passion to help people
not only in her community but also globally Soon after starting her business she began to organize fundraisers not as a strategy to move her into the public eye but to truly make a difference We discussed how she would stage the event who she would involve no detail was overlooked When it was show time Suersquos magnetic personality sense of humour and enthusiasm always touched the audience in a deep way resulting in the growth of her business over time ldquo
mdash CATHERINE BELL AICI CIP
ldquoI just knew we [teachers] could be doing better I always made a point of dressing professionally put together every day And it mattered I remember it was my 4th grade class I got to school one day towards the end of the year and before they go into the classroom all the kids line up in two lines boys here girls there And that day the boys are all excited saying lsquoMrs Jacobs Mrs Jacobs Look at the girlsrsquordquo
She laughs ldquoJust like boys wanting to spoil the surpriserdquo
ldquoSo I look over at the line of girls and every single one of them was carrying a little purse and had some jewelry on and a pretty outfit Theyrsquod planned it all out And I thought lsquoWow they really do noticersquo Teachers are such important role models in every wayrdquo
The school administration thought so too ldquoOne year the principal called me aside and she said lsquoThe parents cannot identify the younger teachers from the students and Irsquom sick of it Can you helprsquordquo
Thus began her unofficial career as an image consultant But it was after a perspective-altering trip to Japan that she decided to make it official
ldquoI was so impressed with the Japanese women How meticulous they were in their appearance Returning from visiting my daughter in Japan that first step onto North American soil convinced me that women here were short-changing themselves in how they presented themselves They could and needed to do better I knew I could help and I wanted to A year later with encouragement from my teacher administration friends and family I had moved on and started my own business It was a perfect fitrdquo
Jacobsrsquo community volunteer efforts have opened other business doors as well Following one of her early fashion fundraisers she was approached by an administrator in the Continuing Studies program at the University of Western Ontario who had been in the audience asking her about the possibility of designing and teaching a course on image and wardrobe for their program
It was a natural for Jacobs
ldquoI love teaching I put together an eight-week course learning modules for each week Module 1 was on your professional presence I told them lsquoDo not dress down How yoursquore showing up is how yoursquore
18 | July 2015 magazine
ldquoI was really impressed with the community service Sue was providing and I saw all the
work she was putting into it When I questioned her about how her efforts were funneling back to her business I was so surprised at her answer it wasnrsquot So we rolled up our sleeves and I helped her tweak her message so the audience was clear that she was inviting them to be her new clients She was nervous but followed through and what a difference Itrsquos great to do good work in the community but when yoursquore growing a new business itrsquos important to be able to parlay that exposure into a wider client base Sue has become an absolute expert at creating that flow Itrsquos a win-winrdquo
mdash BRENDA KINSEL AICI CIP
perceivedrsquo I saw the students in the course change from week to week Theyrsquod be sitting taller prouder They became more visiblerdquo
Jacobs taught the course for three terms and then became so busy in her practice that she had to give it up ldquoThey donrsquot pay you much but it gives you huge credibility Of course you donrsquot promote your business in the class ndash thatrsquos a no-no But out of the approximately 20 students in each term probably 60 percent of them either became clients or referred clients to me down the roadrdquo
Later Jacobs connected with Brescia University College an all-female college within the University of Western Ontario Jacobs knew how to get her foot in the door to build a lasting relationship
ldquoI initially participated in an evening called Female Entrepreneur Showcase where I met and connected with many students That led to my being asked to be on a panel of experts helping graduates ready themselves for interviews and transitioning from being a student to the real worldrdquo
That led to the Director of Alumnae Services asking her to collaborate on a Dress for Success program aimed at third-year and graduating students The success of the program has led to it becoming an annual event She could not be more thrilled
ldquoI have made many new friends in the students I get such a kick out of them sending me Facebook messages from all over the world Warms my heart Our work as image professionals is far reachingrdquo
She didnrsquot do all this on her own Role models were important to Jacobs both in life and business
ldquoI have had two role models who taught me how to be successful in business my father and my husband It is all about selling you not your product People buy you Finding out what that means personally takes time In my opinion before your business can grow the way you want it to grow you must know who you are and what your uniqueness is Thatrsquos the only way to attract your ideal clientrdquo
Jacobs has a well-established business now Personal Style Image and Wardrobe Consulting but she is quick to caution that it didnrsquot happen quickly It took time she says to figure out who her target market was and how to reach them
The Association of Image Consultants International | 19
ldquoI accomplished this gradually with the help of two image professionals who I hired as mentors and are now treasured friends Catherine Bell [AICI CIP] and Brenda Kinsel [AICI CIP]
ldquoAligning myself with audiences where the potential for future business was good was not only prudent it changed the trajectory of my business
ldquoSome of my early presentations were unpaid I chose them carefully I got in front of causes I cared about that were important to me businesses that could support and engage my services Being true to yourself is difficult especially when you want and need clients but in the end holding true to your values your ethics and standards wins outrdquo
For Sue Jacobs sticking to her sense of mission has aligned brilliantly with marketing her business
ldquoIt took some time I have moments where I stumble we all do I continue to learn and strive to be the best I can be my way on my terms I could not have dreamed of a better more fulfilling career I am proud to be in such esteemed company Image consultants People committed to being the best they can berdquo
Itrsquos hard not to agree with Jacobs
THEA WOOD AICI FLC MBA is an independent image consultant based in Austin Texas and serves as managing editor for AICI Global She is the co-author of Socially Smart and Savvy
ldquoIt is all about selling you not your product People buy you Finding out what that means personally takes time In my opinion before your business can grow the way you want it to grow you must know who you are and what your uniqueness isrdquo
Ima
ge Design
ndash Ph
oto
graph
ic Art b
y Cra
ig an
d A
ma
nd
a
Photos by Image Design ndash Photographic Art by Craig and Amanda
20 | July 2015 magazine
Pro bono is a Latin phrase that means doing professional work without payment or at a reduced fee for the public good Why should image
professionals offer complimentary or low-cost services There are four powerful reasons to choose public service
1 PROPEL YOUR PROFESSIONAL GROWTH
Pro bono service is the perfect opportunity to develop your skills and strengthen presentations in a low-stress environment You can receive valuable feedback while trying out a new training topic or testing a service for the first time Practicing with ldquofreebiesrdquo prepares you for future high profile and profitable clients
2 OPEN NEW DOORS TO LEADERSHIP
Creating pro bono relationships gives you the chance to meet top leaders from worthy and influential organizations For example my volunteer work with HRNYrsquos University Relations committee enabled me to connect with role models across many fields such as career services training and diversity Try serving as a volunteer on a board of directors or team It is rewarding and instantly increases your credibility
3 WIDEN YOUR REACH
Online recognition is a key benefit of pro bono work Consider blogging for a nonprofit or actively supporting charitable initiatives to make an impact while expanding your visibility This fall Image Impact International is launching Mentoring Leaders 4 Impact with the widely established college student-run nonprofit wwwaiesecorg In online profiles we will showcase our volunteers for their fantastic support of student leaders
4 ENHANCE YOUR APPEAL TO CUSTOMERS
Giving your time and talents to a cause makes good business sense According to Kim Gordon in Entrepreneurcom ldquoCustomers who visit your website and see your advertising want to know that you share their desire to make the world a better place by supporting an important cause If your business or brand doesnrsquot stand for a cause consumers may turn to your competitorsrdquo Authentic pro bono choices can make you stand out from the competition and help you to attract clients
REASONABLE LIMITS
Should you always say yes to pro bono requests When should you say no It is important to set limits Image professionals deserve to be fairly compensated for their expertise One approach is to establish monthly or quarterly parameters for pro bono work This gives you flexibility and a gracious way to politely say no if you have reached your quota
Pro bono work is a powerful way to increase professional skills meet influential leaders expand online visibility and attract clients when you balance requests within reasonable limits
Pamela Judd AICI CIP is the President of Image Impact International a global philanthropic nonprofit community of trainers Pro bono educational activities include College 2 Career 2 Community Impact Mentoring Leaders 4 Impact Global Civility Awareness and Disability + STYLE To find out more contact juddpamelaaolcom or visit wwwimageimpactorg
THE POWER OF PRO BONOBY PAMELA JUDD AICI CIP
A PUBLIC SERVICE ANNOUNCEMENT BROUGHT TO YOU BY IMAGE IMPACT
The Association of Image Consultants International | 21
22 | July 2015 magazine
ETIQUETTE
HOW TO LOOK ACT AND SPEAK
We can all pick out the image consultants with presence They have a definite aura about them Some people have had natural capacities since childhood but the vast majority of us need to learn skills to exude presence
There are several elements of presence One is the art of being powerful purposeful and intentional The challenge is to look and act as if nothing about you is accidental or left to chance and yet you seem natural not contrived The second element is to be clear on your values Your appearance habits speaking style and actions then become congruent with what is important to you You walk the talk The third element is approachability As image consultants we want to appeal to a wide variety of people in our target market
ESTABLISH PRESENCE WITH YOUR SPEAKING STYLE
GAZE When speaking in public use steady eye contact and rest your gaze for two seconds on at least one different individual on all sides Eye contact with a friendly smile can help create a trusting relationship with the whole audience
GESTURES ldquoSpeaking with your handsrdquo is a common trait but can be a pitfall Waving your hands indiscriminately detracts from your message Practice well defined gestures If you are making a few points at one time help people follow by counting each point on your fingers
TIMBRE Voice quality can enhance your presence If you have a high-pitched voice find a lower tone in
your range as a high voice can denote uncertainty and inexperience Practice in the lower tone until it becomes natural Voice classes will also help
ENUNCIATION Clearly pronounce your words and alternate your pace Use a fast pace for enthusiasm medium for information sharing and slow pace for emphasis
BREVITY Donrsquot ramble on especially about yourself Be ultra sensitive to ldquodeer in the headlightsrdquo expressions and fidgeting Itrsquos up to you to be more interesting than the message on their smartphone
DICTION Cut out clicheacutes and exaggeration Donrsquot use scatological language or jargon Use precise language and you will sound more clear and original
Presence the art of being present is to listen to and be with people in such a way that they experience our engagement and genuine interest Image consultants with presence see the best in others The more we value the good traits in our clients rather than seeing them as a big problem the more we empower them and the more we increase their confidence with better results
Lynne Marks AICI CIM is President of London Image Institute She is co-author of The Perfect Fit How to Start an Image Consulting Business and author of Skinny Bits Wisdom for a Flourishing Image Business She has twice served as International President of AICI and has received both the AICI Award of Excellence for Education and the AICI IMMIE award (Image Makers Merit of Industry Excellence) award
EXECUTIVE PRESENCEFOR IMAGE CONSULTANTS BY LYNNE MARKS AICI CIM
PART ONE OF THIS ARTICLE APPEARED IN THE APRIL 2015 ISSUE
AICI PREFERRED PARTNER
The Association of Image Consultants International | 23
FOUR REASONS WHY NOW IS THE BEST TIME TO GET YOUR FLC CERTIFICATION
FLC Test investment cost now lower by 50From a prior investment cost of $545 the FLC test now costs $275
Return of the FLC Paper TestThe FLC Paper Test can now be run during Chapter Education Days subject to compliance to certification guidelines Moreover the FLC Test will now be offered during the AICI International Conferences once more
Introducing the technologically advanced LOP (Live Online Proctor)This is an internet-based test that allows anyone with a computer to take the test from anywhere in the world Unlike our current FLC computer-based test the LOP will allow any applicant to schedule and take the test using their computer from their home office or preferred location anywhere in the world There is no need to travel to a testing center to take the test This means convenience and valuable savings in travel expenses Moreover there is no waiting time for test results as applicants will know their test outcome right after taking the exam
Two application tracks now open for FLC CertificationThere are now two application options open to applicants Both have their pros and cons so all applicants are advised to evaluate which one works best for them
OPTION 1 Binder First Test Second
This involves submitting your FLC Binder first and upon approval by the assigned FLC Reviewer you may sit for the FLC Test
OPTION 2 Test First Binder Second
This option allows the applicant to sit for the FLC Test as a first step Upon passing the Binder may then be submitted to the assigned reviewer
24 | July 2015 magazine
CONFERENCECONFERENCE
CONFERENCE
AICI 國 際 双 年 會 提 供 了 一 個 最 好 的 自 我 提 昇 和 進 修 專 業 的 機 會 你
會 享 有 以 下 經 歷 和 收 獲
1) 與 同 行 和 資 深 人 士 砌 磋 學 習 和 互 相 觀 摩
2) 在 展 覽 中 尋 找 到 專 用 教 材 書 藉 商 品 甚 至 商 機
3) 增 廣 見 聞 開 濶 視 野 學 習 國 際 社 交 禮 儀 提 昇 自 身 國 際 型 象
形 象 設 計 專 家 左 谷 蘭
The biannual AICI Global Conference will provide you with the best opportunity for professional self-improvement and learning You will experience the following benefits
1) Observe and learn with peers and seniors memberscolleagues 2) Find suitable materials books merchandise and even business opportunities in the exhibition3) Broaden your horizons open your mind and learn international protocol and social etiquette
Most importantly enhance yourself with international perspectives
KAREN TSUO AICI CIP AICI SAN FRANCISCO BAY AREA CHAPTER
Asistir a la convencioacuten global me llenoacute de crecimiento en muchos aspectos Desde convivir y aprender de las grandes autoras de los libros con los cuales aprendiacute y me inspire para apasionarme de esta profesioacuten Como el networking que se crea el cual me ayudoacute a visualizar mis metas y trabajar en ellas Regrese a mi empresa con ganas de trabajar para mi capiacutetulo promocionando a AICI como una asociacioacuten profesional ademaacutes me lleneacute de conocimiento materiales nuevos y fuerza de compartir a mi gente lo que me transmitieron mis colegas y amigas de todo el mundo
I grew in many ways from attending the global conference I was able to learn in person from the great authors of the books I had studied and that had inspired me with passion for this profession There were great networking opportunities which helped me visualize my goals and work on them I returned to my company eager to promote AICI professional membership and work for my chapter I returned with new knowledge and materials to share with my people all that my colleagues and friends worldwide gave me
LOREN MESCHOULAM ESTILO BY LOREN AICI GUADALAJARA CHAPTER
CATAPULT YOUR CAREERAT THE AICI GLOBAL CONFERENCE REPORTED BY KAREN TSUO AICI CIP NADIA VALDIVIESO AND DEBRA LINDQUIST AICI CIP MA
26 | July 2015 magazine
The conference is the only place you can connect with the worldwide image industry However it was a very local connection forged at the conference that has proved most productive for me Bess Heitner a jewelry designer from New York City exhibited at Conference Her high quality jewelry is perfect for many of my clients Beth is extremely accessible as she lives very close to me I went all the way to conference to meet someone who lives next door
ANNIE BRUMBAUGH AICI CIP AB WARDROBE WORKS AICI NEW YORKTRI-STATE CHAPTER
Mi experiencia en las conferencias de AICI fueron increiacutebles Tuve la fortuna de conocer muchos consultores alrededor del mundo y uno de ellos fue Sarah Hathorn Al haber atendido a la conferencia me puso en contacto con ella doacutende contrateacute sus servicios como coach y mentor y esto provocoacute que mi nuevo negocio creciera en muy poco tiempo y me posicionara fuerte entre los corporativos en Meacutexico Empezamos la relacioacuten en 2012 y al diacutea de hoy formo parte de su empresa Illustra Business Coaching como Coach Asociado para Latinoameacuterica Definitivamente ir a la Conferencia te brinda oportunidades de educacioacuten y de lograr hacer negocios con otros expertos en la industria a nivel mundial
My experience attending the AICI conference was incredible I had the good fortune to meet many people from around the world and one of them was Sarah Hathorn Going to conference put me in contact with her where I hired her as a coach and mentor Thanks to her coaching my new business grew quickly We started our relationship in 2012 and now I am an associate coach for Latin America for her company Illustra Business Coaching Definitely going to Conference presents you not only with great education opportunities but also great possibilities to collaborate professionally with other experts
ALE MARROQUIacuteN AICI CIP IMAGEN Y PROTOCOLO DE NEGOCIOS AICI GUADALAJARA CHAPTER
I attended my first AICI Global Conference in May 2013 in Arizona It was such an exciting conference and I got a lot out of it I made some connections with other members and took some amazing workshops that helped me further my education in image consulting Attending the conference in 2013 helped me gain the necessary credits to earn my FLC the following year I recommend everyone attend conference to gain their own unique experience
MELISSA SUGULAS AICI FLC MELISSA SUGULAS STYLE AICI NEW YORKTRI-STATE CHAPTER
BE SURE AND CHECK OUT THE APRIL 2015 AICI GLOBAL FOR MORE STORIES ON THE UPCOMING AICI 2015 GLOBAL CONFERENCE YOU CAN FIND THE COMPLETE SCHEDULE AND REGISTRATION DETAILS AT AICI 2015 GLOBAL CONFERENCE
APRIL2015
AICI GL BALP R O F E S S I O N A L D E V E L O P M E N T I S S U E
THE 2015 AICI GLOBAL
CONFERENCE
YOUR VIP INVITATION ldquoMUST SEErdquo DC
MEMBER SPOTLIGHTJOANNE RAE
POWERFUL SATURDAY
CELEBRATING 25 YEARS
The Association of Image Consultants International | 27
13
httpcatherinescholzecom13 contactcatherinescholzecom13 802-shy‐399-shy‐271513
13
Help13 us13 Revolutionize13 the13 Way13 Curvy13 Women13 Shop13 for13 Clothes13 13 We13 design13 professional13 attire13 for13 curvy13 women13 sizes13 8-shy‐2013 13 13 Made13 in13 the13 USA13 from13 natural13 fibers13 13 We13 offer13 a13 new13 shopping13 experience13 for13 curvy13 women13 personalized13 service13 customizable13 options13 for13 each13 garment13 shopping13 in13 the13 comfort13 of13 her13 home13 or13 your13 studio13 13 We13 train13 and13 work13 with13 our13 stylists13 on13 a13 product13 platform13 that13 helps13 meet13 their13 business13 goals13 13 No13 minimums13 no13 exclusivity13 13 And13 for13 201513 no13 start-shy‐up13 costs13 13 Contact13 us13 for13 details13 13
13
13
httpcatherinescholzecom13 contactcatherinescholzecom13 802-shy‐399-shy‐271513
13
Help13 us13 Revolutionize13 the13 Way13 Curvy13 Women13 Shop13 for13 Clothes13 13 We13 design13 professional13 attire13 for13 curvy13 women13 sizes13 8-shy‐2013 13 13 Made13 in13 the13 USA13 from13 natural13 fibers13 13 We13 offer13 a13 new13 shopping13 experience13 for13 curvy13 women13 personalized13 service13 customizable13 options13 for13 each13 garment13 shopping13 in13 the13 comfort13 of13 her13 home13 or13 your13 studio13 13 We13 train13 and13 work13 with13 our13 stylists13 on13 a13 product13 platform13 that13 helps13 meet13 their13 business13 goals13 13 No13 minimums13 no13 exclusivity13 13 And13 for13 201513 no13 start-shy‐up13 costs13 13 Contact13 us13 for13 details13 13
13
ETIQUETTE
The average American woman in 2015 according to WebMD is 5rsquo4rdquo has a waist of 34-35 inches and wears a size 12-14 dress
Image consultants today have more clients in need of clothing in the 14-20+ size range And while one can spend hours debating the health impacts of this trend our job is to support our clients and to help them look and feel their absolute best Not only is this important for their emotional well-being studies have shown that healthy self-image leads to healthier life decisions We truly can impact the lives of the people we serve
When styling plus-size women there are several special considerations
STRUCTURE Flattering a curvy frame requires a combination of structured garments that support the shape of the body and good fitting lines that provide the correct amount of space for the curvy areas of the body Jackets and vests are great choices because they visually nip in the waist and provide shape
FABRICS There are two aspects of fabric to consider
Hand refers to the stiffness of the fabric Using stiffer fabrics in jackets and bottoms while using fluid fabrics for tops or dresses will provide the perfect combination giving the body shape as well as providing flow over troublesome areas such as the stomach and thighs
Fiber content Plus-size women often perspire more easily than their misses-sized sisters This can be a true challenge for the traveling professional because she
sweats while dashing to the next meeting or airplane then gets miserably cold while sitting in the air-conditioned space The best fiber choices are natural ones cotton the superfine wools silk rayon and linen Avoid polyester and acetate if possible Polyester not only increases sweating it also traps odor What about the wicking fabrics in sportswear Sorry they still increase sweating and odors
FITTING LINES Garments designed for plus-size women need to have fitting lines These can be cleverly hidden within style lines but they have to be there Princess lines are a great choice because they can visually narrow the width of the body and can be manipulated to fit the bust waist and hips Darts are also effective Ideally tops will have both horizontal and vertical (either French or waist) darts to provide good fit at the bust and across the stomach and hips Darts or princess seams in pants and skirts are a must-have to fit and flatter the derriegravere and lower back
DESIGN Was the garment designed specifically for the plus-size woman or was it merely graded up from misses sizes Designers cutting specifically for plus sizes design the garment on a plus-size model and mannequin and they assess style lines fit and proportion specifically for that body The end result is much more flattering
Catherine Scholze is the owner and designer of Catherine Scholze Designs and a Preferred Partner for the 2015 AICI Global Conference
FABULOUS AT ANY SIZESTYLING THE PLUS-SIZE WOMAN BY CATHERINE SCHOLZE
AICI PREFERRED PARTNER
The Association of Image Consultants International | 29
STYLE
SEVEN DECADES OF
AMERICAN STYLEBY SUSAN HESSELGRAVE AICI FLC
Marjorie Merriweather Post ca 1935 Photographer John Alfred Piver Courtesy Hillwood Estate Museum and Gardens
A special exhibit at the Hillwood Museum will be of particular interest to AICI members attending the AICI Global Conference this August The
museumrsquos tagline is ldquoWhere Fabulous Livesrdquo and fabulous it is indeed
Set within 25 acres of gardens and woodlands the museum that Marjorie Merriweather Post bequeathed includes the most comprehensive collection of Russian imperial art outside of Russia and a distinguished 18th-century French decorative art collection Her personal collection of commissioned Cartier jewelry was
featured in a special exhibit there last year
Ingenue to Icon will include more than 70 gowns dresses and ensembles worn by Marjorie Merriweather Post from the first part of the century to the 70s This is the first exhibition at Hillwood to present Marjorie Postrsquos full range of style Post was well known for her strong sense of personal style and appreciation of beauty and craftsmanship in all things The exhibit documents not only the evolution of American style but how fashion reflected the changing perception and definition of American women
30 | July 2015 magazine
FROM RESIDENCE TO MUSEUM
What is now the Hillwood Museum started out as Marjorie Merriweather Postrsquos residence
It was her divorce in 1955 from her third husband Joseph Davies that spurred Post to buy the Hillwood mansion Davies was demanding a fortune in return for the Washington mansion they lived in
ldquoBeing a good businesswoman she thought that price was a little high and she wanted some leveragerdquo explained her granddaughter and former museum president Ellen Charles to The Washington Post
Ellen Charles served as the board president of the museum for 25 years stepping down in 2014 She was the last Post descendant to head Hillwood taking over from her mother in 1989 Under Charlesrsquo leadership Hillwood was transformed from ldquoa very fancy house full of very fancy stuffrdquo into a world-class museum that attracts 70000 visitors a year
Her grandmotherrsquos style was overwhelming to Charles as a young woman ldquoShe was so grand and she was a perfectionist You were afraid you were going to stumble sometimesrdquo Yet it was Postrsquos perfectionism that translated into her impeccable sense of style
ldquoMarjorie Post lived an extraordinary life throughout which she played many roles from a young Edwardian bride to a high-profile business and society figure to independent grande dame She was always aware that how she presented herself particularly through her dress not only reflected her personality but also projected her role to societyrdquo
ndash KATE MARKERT HILLWOOD EXECUTIVE DIRECTOR
Post wanted to ldquojazz uprdquo her granddaughterrsquos party outfits ldquoDearie you need some jewelryrdquo she would say holding out diamonds or emeralds Ellen Charles remembered the thought of wearing the elaborate jewelry ldquowas horrifying Not the cost of it just the size of itrdquo
INGENUE TO ICON 70 Years of Fashion from the Collection of Marjorie Merriweather PostExhibit Dates June 6 to December 31 2015
Address 4155 Linnean Avenue NW Washington DC
Getting there Metro VanNessUDC Red Line (20 minute walk)
Hours Tuesday through Sunday 10 am to 5 pm Closed Mondays
Admission Suggested Donation $18
The Association of Image Consultants International | 31
A LIFE OF HIGH FASHION IN THE 20TH CENTURY
Born in 1887 Post came of age during a time of turbulence and political transformation for American women In 1900 women were not deemed ldquopersonsrdquo under the Fourteenth Amendment to the Constitution and had no separate legal standing By the end of the 20th century American women had gained the vote reproductive rights property rights and roles in the offices of government What they had not gained however was true equality in the workplace Paychecks and promotions however were never a concern for Marjorie Merriweather Post who at the time of her inheritance of the Post fortune at age 27 became the wealthiest woman in the United States
American 20th century style opens with the new feminine ideal of the ldquoGibson Girlrdquo Post epitomized this trend upswept hair and high fashion gowns on a young woman who was educated worldly and independent
When Post married Edward Bennett Close in 1905 she entered East Coast high society in earnest A wardrobe makeover was called for She called upon Parisian couturiers fine department stores and New York custom fashion houses to ensure that she was wearing the latest and most coveted styles
THE POST FORTUNE Treasure in a Cereal BoxIn 1895 CW Post Marjorie Merriweather Postrsquos father singlehandedly created the breakfast foods industry He was the inventor of the very first manufactured breakfast product Postum a patented beverage of wheat berries bran and molasses as a ldquonutritious alternativerdquo to coffee In 1989 the first commercially packaged breakfast cereal was debuted Grape-Nuts Grape-Nuts made him a millionaire And in 1904 Post invented cornflakes Initially branded with an unpopular name the cornflakes were rebranded in 1908 as Post-Toasties and sales soared The successful rebrand resulted in over $2 million net profit in just one year
Source Marjorie Merriweather Post - A Biography by Kenneth Lisbee
Left Evening Dress Callot Soeurs Paris ca 1907 Turquoise silk
moireacute turquoise cotton moireacute orangegold silk crecircpe orange
tulle turquoisegold silk cotton floss turquoisegold silk ribbon
cord beading Courtesy Hillwood Estate Museum and Gardens
Right Evening Ensemble Thurn New York City ca 1927 Red silk
crecircpe melon silk charmeuse organza lace Courtesy Hillwood
Estate Museum and Gardens
32 | July 2015 magazine
In the ldquoRoaring Twentiesrdquo hemlines rose and women were liberated from the corseted look of the turn of the century Progress and prosperity were the anthem of the times and the Art Deco influence could be seen in architecture decoration and fashion
In the 1930s now married to her third husband Joseph Davies Postrsquos style evolved to the glamour of Hollywood characterized by sensuous fabrics and close draping of the figure
Throughout the 1940s the Davies continued to entertain in grand style and Post as an ambassadorrsquos wife was called upon frequently to host diplomats Supreme Court justices and senators Her style during this period was the epitome of confident elegance Christian Diorrsquos ldquoNew Lookrdquo was extremely popular and brought Paris back to the forefront of fashion
The 1950s ushered in a return to the romance of rich detail and texture In a portrait by English portrait painter Douglas Chandor Post wore a gray silk faille evening gown attributed to African American designer Ann Lowe who was known for elaborately worked swirl-like motifs
A year later Jacqueline Bouvier popularized Ann Lowersquos fashions when she chose a wedding gown by the designer (See sidebar)
AN ICONIC DRESS AND NEAR DISASTERAnn Cole Lowe (1898ndash1981) was the first African American to become a noted fashion designer
The dress she made for Jacqueline Bouvier is one of the best-remembered bridal gowns of all time and was the catalyst for Lowersquos ascent from ldquodressmakerrdquo to sought-after fashion designer
But it almost didnrsquot happen
The dress which Lowe had designed and fashioned of silk chiffon taffeta was destroyed (after almost eight weeks of work) just ten days before the wedding due to a flooding of Lowersquos workroom Also ruined were nine of the bridesmaid dresses (only five gowns of the total order were spared)
Fortunately the supplier had enough material to make it possible to replace
the ruined gownshellipif Lowe and her staff could manage to recreate them in those remaining few days They worked day and night completing the wedding dress (cutting sewing and all) in eight days flat However Lowe ended up losing money in excess of $2000 on the project
Left Evening Dress detail Ann Lowe (attr) New York 1952 Waffle weave silk faille Courtesy Hillwood Estate Museum and Gardens
Right Toni Frissell [Public domain] via Wikimedia Commons
The Association of Image Consultants International | 33
Post was divorced from Davies in 1955 and began her residence at Hillwood Her manner of dress from this point on was classic mature and elegant Post favored New York-based Czechoslovakian designer Oldric Royce and commissioned dresses from him for the remainder of her life When she liked a certain style she would order the same design with variations The wedding dress Post commissioned for her 1958 marriage to her fourth husband Herbert May is very similar to the short day dress pictured
Through seven decades of change Marjorie Merriweather Post raised the bar for American high society seeking out designers who were at the forefront of the times and introducing fashion concepts from abroad into the sometimes stodgy East Coast upper class
SUSAN HESSELGRAVE AICI FLC is an independent image consultant based in Seattle Washington She serves as editor in chief for AICI Global and is currently writing a book exploring the intersection of values identity and personal style
Dinner dress Oldric Royce Inc New York City ca 1960 Yellow silk acetate nude silk organza green net Courtesy
Hillwood Estate Museum and Gardens
READ MOREAMERICAN EMPRESS THE LIFE AND TIMES OF MARGORIE MERRIWEATHER POST
By Nancy Rubin
34 | July 2015 magazine
FOR COMPLETE DETAILS VISIT HTTPWWWAICIORGEVENT2015GLOBALCONFERENCE
The Association of Image Consultants International | 35
BETWEEN US
AICI CITY CIRCLES THE SHORTEST DISTANCE BETWEEN TWO POINTSBY THEA WOOD AICI FLC
You may have heard about the new AICI City Circles You may now be an active member of a City Circle You may be asking ldquoWhat is a City Circlerdquo
AICI City Circles are AICIrsquos solution for either a) members who wanted to participate in AICI but didnrsquot have a regional chapter or b)
members who lived in a chapterrsquos region but were
too far away to actively participate They are city-
centric organizations that act autonomously in how
they operate their programs and requirements (if
any) The group simply needs to send a semi-annual
report to the International Board informing them of
circle activities
Rather than trying to jumpstart a regional AICI
chapter establishing an AICI City Circle would be a
first step to creating a recognized AICI presence in
your area
ldquoThere were existing groups that were not official so everyone wasnrsquot aware of them We decided that we needed a stepping stone toward a chapterrdquo said Riet de Vlieger AICI CIP and VP Chapter Relations ldquoWe now have seven City Circles Houston Dallas Spain Korea-Busan Mexico-Monterrey Columbia-Bogota and Peru-Lima Spain had their first conference in Barcelona this past Junerdquo
AICI City Circles also resolve the challenges that some regional chapters faced such as low membership numbers vast geographic expanses and struggling leadership participation
As a former Southwest Chapter board member who had to hold two offices to keep the chapter compliant
ldquoWe decided that we needed a stepping-stone toward a chapterrdquo
mdash RIET DE VLIEGER AICI CIP VP CHAPTER RELATIONS
36 | July 2015 magazine
DEADLINE JUNE 30 2015
to association requirements I personally witnessed the challenges of running a chapter whose members were spread across a vast geographical region
Chapter charity and education events resulted in poor attendance because no matter which city hosted the event many members had to drive three to six hours (or fly) to attend Many had a hard time paying for the event plus the travel expenses like gasoline airfare andor hotel rooms Add to that the introduction of online continuing education and the incentive to travel to chapter events waned
Since dissolving the Southwest Chapter Houston and Dallas have formed separate AICI City Circles All thatrsquos required is a minimum of four members and one ldquoconnectorrdquo or liaison to the International Board AICI City Circles have a presence on the AICI website by providing a link to the City Circlersquos website or Facebook page which are setup and maintained by each AICI City Circle
De Vlieger said that forming an AICI City Circle is easy to do online
gtgt Visit the AICI City Circles page gtgt Fill out the AICI City Circle
request formOnce approved AICI sends a welcome packet to the new AICI City Circle including a customized logo so that it can be published on the City Circlersquos website or Facebook page
THEA WOOD AICI FLC MBA is an independent image consultant based in Austin Texas and serves as managing editor for AICI Global She is the co-author of Socially Smart and Savvy
AICIrsquoS NEWEST CERTIFIED IMAGE MASTER
SARAH HATHORN Sarah Hathorn AICI CIM CPBS
joins the honored company of Helena Chenn AICI CIM
Marion Gellatly AICI CIM Dr Joyce Knudsen AICI CIM Emeritus Eva Koeck-Eripek AICI CIM Lynne Marks AICI CIM Carla Mathis AICI CIM Hitomi Ohmori AICI CIM Christina Ong AICI CIM Judith Rasband AICI CIM Elaine Stoltz AICI CIM and Anna Wildermuth AICI CIM
Sarah is the CEO of Illustra Consulting and Illustra Business
Coaching A Master Trainer at the London Image Institute and former senior executive for Macyrsquos Sarah has 30 years of experience imparting executive presence ABC skills to advance leaders
Attendees at the AICI Global Conference in August will have the opportunity to learn from her directly as she will be leading an intensive and interactive session ldquoIncrease Corporate Clients to Totally Supercharge Your Businessrdquo She will share the secrets of her
consultancyrsquos rapid ascent and ongoing success She will also reveal the exact same marketing steps systems and up-leveling strategies she uses to get her foot in the Fortune 500 door and then form scalable dynamic long-term relationships This session was designed specifically for those AICI members desiring to break into the corporate market for bigger revenues and greater career acceleration
Congratulations Sarah on your achievement
CERTIFICATION NEWSAICI MALAYSIA CHAPTER HOSTS PAPER FLC EXAMBY DELBY BRAGAIS AICI CIP CPC
I write this as I wait at the Kuala Lumpur Airport for my flight back to the Philippines
having spent the past four days in Malaysia In my capacity as AICI VP Certification it has been a very gratifying trip
I am happy to report that the AICI Malaysia Chapter has successfully hosted the pilot FLC Paper Test with an astounding 26 participants taking the exam from several different countries in Asia (The
minimum headcount required for a chapter to mount an FLC Exam is only 15)
This is the first time in AICI history where an AICI FLC Exam was conducted simultaneously in two languages English and Chinese This is the first time a Chinese version of the FLC paper test has been available as it was developed just this year
2015 has been a banner year for AICI FLC certification kicking off
with AICI Mexico City Chapter successfully hosting FLC testing for an entire group using the Live Online Proctor (LOP) with 15 participants taking the exam
Additionally AICI Washington DC Chapter and AICI Malaysia Chapter held their own unique ldquoFLC Bootcampsrdquo to help those interested in obtaining their FLC certification
DELBY BRAGAIS AICI CIP CPC is the outgoing VP Certification on the AICI International Board
BETWEEN US
38 | July 2015 magazine
UPCOMING EVENTS
LISTFUL THINKING USING LISTS TO BE MORE PRODUCTIVE HIGHLY SUCCESSFUL AND LESS STRESSED Paula Rizzo The List Producer and author of Listful Thinking
July 15 2015 800pm EST mdash NEW YORK
It seems simple but using lists can have huge returns if you do it right What do Sir Richard Branson Martha Stewart Sheryl Sandberg Ellen DeGeneres and Madonna have in common Each is a list maker and history shows us that change creators make their to-do lists and check them often In this one-hour teleclass you will learn how to
bull Save timebull Be more organizedbull Become more productive
For more information visit Listful Thinking Using Lists to be More Productive Highly Successful and Less Stressed
IMAGEN CORPORATIVA Y MARCA PERSONAL EN EL SECTOR BANCARIO-FINANCIERO Kalena de Velado kalenadeveladowordpresscom
14 de Agosto 2015 1200pm CDT mdash MEXICOndashGUADALAJARA
La clase esta orientada a propocinar un conocimiento general sobre la importancia de alinear la marca persona la imagen corporatival y el estilo profesionai de acuerdo a la experiencia vivida como asesora de imagen en el sector empresarial
Lo que aprenderaacutebull Reflexionar sobre las oportunidades en el sector empresarialbull Compartir experiencias a lo largo de 20 antildeos en el sector financiero bancariobull Conversar sobre las perspectivas en un entorno globalbull Conocer otras experiencias similares en otros paises y regions
For more information visit Imagen corporativa y marca personal en el sector bancario-financiero
AICI 2015 GLOBAL CONFERENCE August 27ndash30 2015 mdash WASHINGTON DC Renaissance Arlington Capital View Hotel
For complete conference details and to register visit AICI Global Conference
AICI WEBINARS FOR CEUrsquoS
BETWEEN US
bull Save moneybull Reduce stress
The Association of Image Consultants International | 39
ADVERTISE YOUR PRODUCTS amp SERVICES IN AICI GLOBAL MAGAZINE
REACH THOUSANDS OF AICI MEMBERS AND OTHER INDUSTRY PROFESSIONALS WORLDWIDE AND BOOST YOUR EARNING POTENTIAL
OUR READERS ARE LOOKING FORColor Systems
Body Styling TrainingIndustry-Related Books amp Magazines
Multi-level and Network Marketing OpportunitiesBusiness Tools
Continuing Education Units for AICI certificationHealth and Beauty Products
Professional Development Workshops amp WebinarsHotel amp Travel Services
Website Design and SupportCareer Coaches
Sales ToolsClothing amp Accessories
CONTACT IMOGEN LAMPORT AT IMOGENAOPICOMAU FOR CURRENT AD RATES AND DEADLINES
NEXT ISSUE OCTOBER 2015
APRIL2015
AICI GL BALP R O F E S S I O N A L D E V E L O P M E N T I S S U E
THE 2015 AICI GLOBAL
CONFERENCE
YOUR VIP INVITATION ldquoMUST SEErdquo DC
MEMBER SPOTLIGHTJOANNE RAE
POWERFUL SATURDAY
CELEBRATING 25 YEARS
JANUARY2015
AICI GL BALC O N N E C T I O N S I S S U E
MANAGINGCOMMUNICATIONS
FOR MAXIMUM
RESULTS
A RUNWAY STAR
RISES MEMBER SPOTLIGHT KEIKO NAGAO
USING THE POWER OF
AICI CERTIFICATION
La historia empezoacute en el antildeo 2005 cuando un hombre de 64 antildeos me llamoacute para trabajar con un plan de expansioacuten de su propia empresa a
la que habiacutea dedicado maacutes de 30 antildeos y que deseaba fuera conocida en el mercado mexicano Un hombre de cabeza blanca tez clara cuerpo delgado y ligeramente jorobado Su formacioacuten como ingeniero lo haciacutea una persona relajada pero iracunda cuando alguien se oponiacutea a sus ideas
Educado por la vieja escuela pensaba de forma decidida que las mujeres debiacutean ganar menos y no aspirar a un puesto mayor al de gerente Lo curioso era que para iniciar su vida puacuteblica habiacutea decidido contratar a una mujer de tan soacutelo 24 antildeos de edad que ante sus ojos era inexperta e inocente sin conocimientos suficientes para poder apoyarlo en una tarea tan dirigida
Los meses pasaron y entre gritos desesperacioacuten y muchas ganas de dar a conocer su esfuerzo profesional ante los ojos de las autoridades y de la competencia se desarrollaron sesiones de entrenamiento para hablar en puacuteblico estructuracioacuten de discursos persuasivos imagen personal relaciones puacuteblicas manejo de crisis personal y corporativa Un antildeo despueacutes de un gran esfuerzo fue nominado a presidir una de las asociaciones maacutes importantes que agrupaban a los socios mexicanos de la industria 9 meses adelante fue elegido presidente de la caacutemara de toda la industria incluyendo nacionales y extranjeros
7 antildeos adelante atravesando algunas vicisitudes se convirtioacute en el laboratorio biotecnoloacutegico maacutes importante de Ameacuterica Latina y con mayor presencia en medios nacionales e internacionales destacando la imagen de su Presidente como uno de los 300 personajes maacutes influyentes de Meacutexico Sin duda una historia que ensentildea el valor de tener un consultor en imagen de forma adjunta
Toda historia tiene un inicio y un final y eacutesta no fue la excepcioacuten Luego de varios antildeos de trabajo arduo un diacutea decidimos que era tiempo de dar teacutermino a la rutina de forma temporal o permanente auacuten no lo seacute Sin embargo en una conversacioacuten llena de agradecimiento y con laacutegrimas en los ojos ambos reconocimos la gran transformacioacuten que nos trajeron estos antildeos de convivencia y de reto continuo La mujer ingenua e inexperta se habiacutea convertido en su aliada para llegar al objetivo de tener una imagen puacuteblica reconocida
Hoy soy consultora independiente
LILIANA DE LUNA se desempentildea como VP Eacutetica y Protocolo AICI Mexico City Chapter
LA HISTORIA DEL HOMBRE QUE NO CREIacuteA EN LAS MUJERES POR LILIANA DE LUNA
The Association of Image Consultants International | 11
ldquoTELLING OUR STORYrdquo PARTICIPANTSMANY THANKS TO EVERY CONTESTANT FOR SHARING YOUR TRANSFORMATIVE STORY
沁云
Raquel Aragon
Diane Ballos
Catherine Bell AICI CIP
Beth Boreacutes
Wendy Buchanan
Jessica Cascante Saborio
Liliana de Luna
Rosario Galindo AICI CIP
Jainee Gandhi
Kayoko Ikuko Kozu AICI CIP
Carmina Iturriaga
Olen Juarez-Lim AICI FLC
Dr Joyce Knudsen AICI CIM
Katherine Lazaruk AICI FLC
Debra Lindquist AICI CIP
Ann Lindsay AICI FLC
Dina H Loomis AICI FLC
Kelly Machbitz AICI CIP
Daphne Magna AICI FLC
Neha Malhotra
Ale Marroquin AICI FLC
Carla Mathis AICI CIM
Colette Michelle AICI CIP
Emeritus
Atsuko Mikami AICI FLC
Ernest Moore
Beatriz Ocanto
Hitomi Ohmori AICI CIM
Cindy Ann Peterson AICI FLC
Marian Rothschild AICI FLC
Lorena Saca AICI FLC
Vanessa Simonetti
Jane Smith
Elaine Stoltz AICI CIM
Carolina D Tan
Cherrise Tan
Nadia Valdivieso Rolleri
Alheli Valerio
Ana Vasquez
Nelly Villarroel AICI FLC
Ginny Villegas
Peggy Rose Webster
Jacqueline Whitmore
Thea Wood AICI FLC
Saeko Yamazaki AICI FLC
Ferial Youakim AICI CIP
Yiran Zhenhua Xu AICI FLC
12 | July 2015 magazine
Meet Diane Craigin PersonAICI 2015 Global Conference Washington DC Aug 27 ndash 30 2015
Our Next Executive Presence Certifi cation Training Program Toronto Canada Sept 21 ndash 25 2015Contact Michelle for details michellecorporateclassinccom1-416-967-1221 Ext 107 To learn more click here
Become a Certifi ed Executive Presence System CoachHello Irsquom Diane CraigYes I listened to your many requests fora fast track to my Executive Presence Certifi cation Training Program
Enhance your career and your personal brand
Attract new clients grow your business Become more relevant to corporate clients Broaden your income base
Call me directly 14169671221 Ext 101Email me dcraigcorporateclassinccomVisit us at corporateclassinccom
Diane CraigPresident and Founder Corporate Class Inc
1863 - THE EMANCIPATION PROCLAMATION
On January 1 1863 President Abraham Lincoln officially issued the Emancipation Proclamation one of the most important documents in American governance
While popular opinion in the North heralded Lincoln as the ldquosavior of the Unionrdquo President Lincoln actually considered the Emancipation Proclamation to be his most important legacy ldquoI
never in my life felt more certain that I was doing right than I do in signing this paperrdquo he declared ldquoIf my name ever goes into history it will be for this act and my whole soul is in itrdquo (source The Civil War Trust)
The Emancipation Proclamation paved the way to the end of slavery but it only applied to the states in rebellion It wasnrsquot until the passage of the 13th Amendment to the US Constitution on December 6 1865 that slavery was abolished throughout the United States
1963 - DR MARTIN LUTHER KING JR DELIVERS HIS ldquoI HAVE A DREAMrdquo SPEECH
On August 28 1963 250000 people gathered in Washington DC to ldquoMarch for Jobs and Freedomrdquo Better known today as the March on Washington the famous protest took place on the 100th anniversary of Lincolnrsquos Emancipation Proclamation Though there were
FEATURE FROM THE EMANCIPATION PROCLAMATION TO TODAY150 YEARS OF STRUGGLE FOR EQUAL RIGHTS
14 | July 2015 magazine
many prominent speakers that day the march will always be synonymous with Dr Martin Luther Kingrsquos ldquoI Have a Dreamrdquo speech (Watch the last five minutes of that speech here)
TWO SPECIAL EXHIBITS IN WASHINGTON DC DOCUMENT THESE WATERSHED MOMENTS AND THEIR AFTERMATH IN AMERICAN HISTORY
2015 marks the 150th anniversary of the assassination of President Lincoln One of the most intimate portrayals of President Lincolnrsquos death can be experienced in an all-new Newseum exhibition entitled President Lincoln is Dead running through January 2016 In honor of the 150th anniversary of the assassination of President Abraham Lincoln the Newseum presents a series of New York Herald special editions dated April 15 1865 All seven editions will be displayed together starting with the 2 am edition that featured the first Associated Press announcement that Lincoln had been shot Learn the chronology of this tragic event in a way impossible until now with this one-of-a-kind exhibit
2015 is also the 50th anniversary of the Voting Rights Act It was a hundred-year journey from the 13th
Amendment to the Voting Rights Act and the struggle for equal rights continues to this day
The Newseum exhibit 1965 Civil Rights at 50 explores the dramatic civil rights events of 1965 from the historic march from Selma to Montgomery (Alabama) to the signing of the Voting Rights Act by President Lyndon B Johnson The fight for voting rights peaked in a violent clash between peaceful protesters and police that came to be known as ldquoBloody Sundayrdquo after state troopers and deputies armed with clubs and whips beat and trampled protesters as they attempted to cross Selmarsquos Edmund Pettus Bridge
PHOTO CREDITS Public Domain (Library of Congress US National Archives USIA)
Resources compiled by Susan Hesselgrave AICI FLC
ldquoNo no we are not satisfied and we will not be satisfied until lsquojustice rolls down like waters and righteousness like a mighty streamrsquordquo
ndash DR MARTIN LUTHER KING JR AUGUST 28 1963
THE NEWSEUM IS RATED AMONG THE TOP 5 MUSEUMS TO SEE IN WASHINGTON DC
Address 555 Pennsylvania Avenue NW
Getting there The Newseum is located between the White House and the US Capitol and adjacent to the Smithsonian museums on the National Mall The closest Metro station is Archives
Hours 9 am to 5 pm daily
Admission $2295 for adults (19 to 64)
Ma
ria
Bry
kN
ewse
um
The Association of Image Consultants International | 15
AICIrsquos Global Conference is something I look forward to for many reasons Not only do I get to participate in rich educational experiences
that help me grow my image business I also have the opportunity of meeting many amazing people who not only work in the image industry and related fields but also shape their clientsrsquo buying decisions as well as those of the public at large
London Ontario is a mid-sized Canadian city about two and a half hours away from Toronto With a population of 475000 London is no small town so itrsquos certainly too big for everyone to know your name hellip unless you have the mission and the moxie of Sue Jacobs
ldquoIrsquoll be out somewhere shopping or whatever and somebody will come up to me and say lsquoHi Suersquo Irsquoll be drawing a blank until they say lsquoI just saw your show again the other night Itrsquos still runningrsquo That show was so much work but it really tied me into the community Over the course of the series we incorporated eighteen different London businesses in the show People know me nowrdquo
Sue Around The City a series of six half-hour ldquomakeoverrdquo segments that Jacobs produced in 2012 for Rogers TVtrade (one of the two local television stations in London) didnrsquot materialize out of thin air though Jacobs was already putting herself out there mounting successful fundraising events for local charities
ldquoI had already done seven different live fashion events for local organizations like Make-A-Wish with my lsquoSue in the Cityrsquo concept The station producer [from Rogers TVtrade] approached me directly about creating the show because we had worked together on one of these local charity eventsrdquo
FEATURE
MEMBER SPOTLIGHT
SUE JACOBS BY THEA WOOD AICI FLC
Ima
ge Design
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16 | July 2015 magazine
Jacobs credits much of her community visibility to her commitment to be a champion for smaller charities that are ldquounder the radarrdquo of the publicrsquos awareness She believes it is her mission to serve others in this way using her talents as an image consultant to amplify the impact of organizations like My Sistersrsquo Place
ldquoIf you can showcase what you can do and marry that with what you believe in itrsquos totally genuine and people feel like they really know you And people know I deliver Anything that has to do with children or empowering women Irsquom inrdquo
ldquoVolunteering or making a commitment to causes that are true to your heart that you are passionate
about is key Not to say that it isnrsquot a lot of work It is But the benefits are huge It helps others see their value and the impact they can have by taking part It changes lives And it feeds your soulrdquo
Jacobs just wrapped up hosting the third annual Handbags for Hospice on June 10 a signature fundraiser for St Josephrsquos Hospice that she helped develop from its beginning in 2013 ldquoIrsquom exhaustedrdquo she admits ldquoBut itrsquos worth itrdquo
Speaking in front of an audience can be daunting for many but it is something that Jacobs was comfortable with well before launching her image career Her prior career was in education with specialties in special needs and librarianship That coupled with an extensive
background in psychology led her to a variety of teaching and leadership opportunities
It was as a teacher in fact that it really hit home for her how large an impact image has on credibility and effectiveness
ldquoIf you can showcase what you can do and marry that with what you believe in itrsquos totally genuine and people feel like they really know yourdquo
Ima
ge Design
ndash Ph
oto
graph
ic Art b
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age D
esign ndash P
hoto
graph
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The Association of Image Consultants International | 17
ldquoIrsquove always been amazed at Suersquos tireless commitment and passion to help people
not only in her community but also globally Soon after starting her business she began to organize fundraisers not as a strategy to move her into the public eye but to truly make a difference We discussed how she would stage the event who she would involve no detail was overlooked When it was show time Suersquos magnetic personality sense of humour and enthusiasm always touched the audience in a deep way resulting in the growth of her business over time ldquo
mdash CATHERINE BELL AICI CIP
ldquoI just knew we [teachers] could be doing better I always made a point of dressing professionally put together every day And it mattered I remember it was my 4th grade class I got to school one day towards the end of the year and before they go into the classroom all the kids line up in two lines boys here girls there And that day the boys are all excited saying lsquoMrs Jacobs Mrs Jacobs Look at the girlsrsquordquo
She laughs ldquoJust like boys wanting to spoil the surpriserdquo
ldquoSo I look over at the line of girls and every single one of them was carrying a little purse and had some jewelry on and a pretty outfit Theyrsquod planned it all out And I thought lsquoWow they really do noticersquo Teachers are such important role models in every wayrdquo
The school administration thought so too ldquoOne year the principal called me aside and she said lsquoThe parents cannot identify the younger teachers from the students and Irsquom sick of it Can you helprsquordquo
Thus began her unofficial career as an image consultant But it was after a perspective-altering trip to Japan that she decided to make it official
ldquoI was so impressed with the Japanese women How meticulous they were in their appearance Returning from visiting my daughter in Japan that first step onto North American soil convinced me that women here were short-changing themselves in how they presented themselves They could and needed to do better I knew I could help and I wanted to A year later with encouragement from my teacher administration friends and family I had moved on and started my own business It was a perfect fitrdquo
Jacobsrsquo community volunteer efforts have opened other business doors as well Following one of her early fashion fundraisers she was approached by an administrator in the Continuing Studies program at the University of Western Ontario who had been in the audience asking her about the possibility of designing and teaching a course on image and wardrobe for their program
It was a natural for Jacobs
ldquoI love teaching I put together an eight-week course learning modules for each week Module 1 was on your professional presence I told them lsquoDo not dress down How yoursquore showing up is how yoursquore
18 | July 2015 magazine
ldquoI was really impressed with the community service Sue was providing and I saw all the
work she was putting into it When I questioned her about how her efforts were funneling back to her business I was so surprised at her answer it wasnrsquot So we rolled up our sleeves and I helped her tweak her message so the audience was clear that she was inviting them to be her new clients She was nervous but followed through and what a difference Itrsquos great to do good work in the community but when yoursquore growing a new business itrsquos important to be able to parlay that exposure into a wider client base Sue has become an absolute expert at creating that flow Itrsquos a win-winrdquo
mdash BRENDA KINSEL AICI CIP
perceivedrsquo I saw the students in the course change from week to week Theyrsquod be sitting taller prouder They became more visiblerdquo
Jacobs taught the course for three terms and then became so busy in her practice that she had to give it up ldquoThey donrsquot pay you much but it gives you huge credibility Of course you donrsquot promote your business in the class ndash thatrsquos a no-no But out of the approximately 20 students in each term probably 60 percent of them either became clients or referred clients to me down the roadrdquo
Later Jacobs connected with Brescia University College an all-female college within the University of Western Ontario Jacobs knew how to get her foot in the door to build a lasting relationship
ldquoI initially participated in an evening called Female Entrepreneur Showcase where I met and connected with many students That led to my being asked to be on a panel of experts helping graduates ready themselves for interviews and transitioning from being a student to the real worldrdquo
That led to the Director of Alumnae Services asking her to collaborate on a Dress for Success program aimed at third-year and graduating students The success of the program has led to it becoming an annual event She could not be more thrilled
ldquoI have made many new friends in the students I get such a kick out of them sending me Facebook messages from all over the world Warms my heart Our work as image professionals is far reachingrdquo
She didnrsquot do all this on her own Role models were important to Jacobs both in life and business
ldquoI have had two role models who taught me how to be successful in business my father and my husband It is all about selling you not your product People buy you Finding out what that means personally takes time In my opinion before your business can grow the way you want it to grow you must know who you are and what your uniqueness is Thatrsquos the only way to attract your ideal clientrdquo
Jacobs has a well-established business now Personal Style Image and Wardrobe Consulting but she is quick to caution that it didnrsquot happen quickly It took time she says to figure out who her target market was and how to reach them
The Association of Image Consultants International | 19
ldquoI accomplished this gradually with the help of two image professionals who I hired as mentors and are now treasured friends Catherine Bell [AICI CIP] and Brenda Kinsel [AICI CIP]
ldquoAligning myself with audiences where the potential for future business was good was not only prudent it changed the trajectory of my business
ldquoSome of my early presentations were unpaid I chose them carefully I got in front of causes I cared about that were important to me businesses that could support and engage my services Being true to yourself is difficult especially when you want and need clients but in the end holding true to your values your ethics and standards wins outrdquo
For Sue Jacobs sticking to her sense of mission has aligned brilliantly with marketing her business
ldquoIt took some time I have moments where I stumble we all do I continue to learn and strive to be the best I can be my way on my terms I could not have dreamed of a better more fulfilling career I am proud to be in such esteemed company Image consultants People committed to being the best they can berdquo
Itrsquos hard not to agree with Jacobs
THEA WOOD AICI FLC MBA is an independent image consultant based in Austin Texas and serves as managing editor for AICI Global She is the co-author of Socially Smart and Savvy
ldquoIt is all about selling you not your product People buy you Finding out what that means personally takes time In my opinion before your business can grow the way you want it to grow you must know who you are and what your uniqueness isrdquo
Ima
ge Design
ndash Ph
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graph
ic Art b
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d A
ma
nd
a
Photos by Image Design ndash Photographic Art by Craig and Amanda
20 | July 2015 magazine
Pro bono is a Latin phrase that means doing professional work without payment or at a reduced fee for the public good Why should image
professionals offer complimentary or low-cost services There are four powerful reasons to choose public service
1 PROPEL YOUR PROFESSIONAL GROWTH
Pro bono service is the perfect opportunity to develop your skills and strengthen presentations in a low-stress environment You can receive valuable feedback while trying out a new training topic or testing a service for the first time Practicing with ldquofreebiesrdquo prepares you for future high profile and profitable clients
2 OPEN NEW DOORS TO LEADERSHIP
Creating pro bono relationships gives you the chance to meet top leaders from worthy and influential organizations For example my volunteer work with HRNYrsquos University Relations committee enabled me to connect with role models across many fields such as career services training and diversity Try serving as a volunteer on a board of directors or team It is rewarding and instantly increases your credibility
3 WIDEN YOUR REACH
Online recognition is a key benefit of pro bono work Consider blogging for a nonprofit or actively supporting charitable initiatives to make an impact while expanding your visibility This fall Image Impact International is launching Mentoring Leaders 4 Impact with the widely established college student-run nonprofit wwwaiesecorg In online profiles we will showcase our volunteers for their fantastic support of student leaders
4 ENHANCE YOUR APPEAL TO CUSTOMERS
Giving your time and talents to a cause makes good business sense According to Kim Gordon in Entrepreneurcom ldquoCustomers who visit your website and see your advertising want to know that you share their desire to make the world a better place by supporting an important cause If your business or brand doesnrsquot stand for a cause consumers may turn to your competitorsrdquo Authentic pro bono choices can make you stand out from the competition and help you to attract clients
REASONABLE LIMITS
Should you always say yes to pro bono requests When should you say no It is important to set limits Image professionals deserve to be fairly compensated for their expertise One approach is to establish monthly or quarterly parameters for pro bono work This gives you flexibility and a gracious way to politely say no if you have reached your quota
Pro bono work is a powerful way to increase professional skills meet influential leaders expand online visibility and attract clients when you balance requests within reasonable limits
Pamela Judd AICI CIP is the President of Image Impact International a global philanthropic nonprofit community of trainers Pro bono educational activities include College 2 Career 2 Community Impact Mentoring Leaders 4 Impact Global Civility Awareness and Disability + STYLE To find out more contact juddpamelaaolcom or visit wwwimageimpactorg
THE POWER OF PRO BONOBY PAMELA JUDD AICI CIP
A PUBLIC SERVICE ANNOUNCEMENT BROUGHT TO YOU BY IMAGE IMPACT
The Association of Image Consultants International | 21
22 | July 2015 magazine
ETIQUETTE
HOW TO LOOK ACT AND SPEAK
We can all pick out the image consultants with presence They have a definite aura about them Some people have had natural capacities since childhood but the vast majority of us need to learn skills to exude presence
There are several elements of presence One is the art of being powerful purposeful and intentional The challenge is to look and act as if nothing about you is accidental or left to chance and yet you seem natural not contrived The second element is to be clear on your values Your appearance habits speaking style and actions then become congruent with what is important to you You walk the talk The third element is approachability As image consultants we want to appeal to a wide variety of people in our target market
ESTABLISH PRESENCE WITH YOUR SPEAKING STYLE
GAZE When speaking in public use steady eye contact and rest your gaze for two seconds on at least one different individual on all sides Eye contact with a friendly smile can help create a trusting relationship with the whole audience
GESTURES ldquoSpeaking with your handsrdquo is a common trait but can be a pitfall Waving your hands indiscriminately detracts from your message Practice well defined gestures If you are making a few points at one time help people follow by counting each point on your fingers
TIMBRE Voice quality can enhance your presence If you have a high-pitched voice find a lower tone in
your range as a high voice can denote uncertainty and inexperience Practice in the lower tone until it becomes natural Voice classes will also help
ENUNCIATION Clearly pronounce your words and alternate your pace Use a fast pace for enthusiasm medium for information sharing and slow pace for emphasis
BREVITY Donrsquot ramble on especially about yourself Be ultra sensitive to ldquodeer in the headlightsrdquo expressions and fidgeting Itrsquos up to you to be more interesting than the message on their smartphone
DICTION Cut out clicheacutes and exaggeration Donrsquot use scatological language or jargon Use precise language and you will sound more clear and original
Presence the art of being present is to listen to and be with people in such a way that they experience our engagement and genuine interest Image consultants with presence see the best in others The more we value the good traits in our clients rather than seeing them as a big problem the more we empower them and the more we increase their confidence with better results
Lynne Marks AICI CIM is President of London Image Institute She is co-author of The Perfect Fit How to Start an Image Consulting Business and author of Skinny Bits Wisdom for a Flourishing Image Business She has twice served as International President of AICI and has received both the AICI Award of Excellence for Education and the AICI IMMIE award (Image Makers Merit of Industry Excellence) award
EXECUTIVE PRESENCEFOR IMAGE CONSULTANTS BY LYNNE MARKS AICI CIM
PART ONE OF THIS ARTICLE APPEARED IN THE APRIL 2015 ISSUE
AICI PREFERRED PARTNER
The Association of Image Consultants International | 23
FOUR REASONS WHY NOW IS THE BEST TIME TO GET YOUR FLC CERTIFICATION
FLC Test investment cost now lower by 50From a prior investment cost of $545 the FLC test now costs $275
Return of the FLC Paper TestThe FLC Paper Test can now be run during Chapter Education Days subject to compliance to certification guidelines Moreover the FLC Test will now be offered during the AICI International Conferences once more
Introducing the technologically advanced LOP (Live Online Proctor)This is an internet-based test that allows anyone with a computer to take the test from anywhere in the world Unlike our current FLC computer-based test the LOP will allow any applicant to schedule and take the test using their computer from their home office or preferred location anywhere in the world There is no need to travel to a testing center to take the test This means convenience and valuable savings in travel expenses Moreover there is no waiting time for test results as applicants will know their test outcome right after taking the exam
Two application tracks now open for FLC CertificationThere are now two application options open to applicants Both have their pros and cons so all applicants are advised to evaluate which one works best for them
OPTION 1 Binder First Test Second
This involves submitting your FLC Binder first and upon approval by the assigned FLC Reviewer you may sit for the FLC Test
OPTION 2 Test First Binder Second
This option allows the applicant to sit for the FLC Test as a first step Upon passing the Binder may then be submitted to the assigned reviewer
24 | July 2015 magazine
CONFERENCECONFERENCE
CONFERENCE
AICI 國 際 双 年 會 提 供 了 一 個 最 好 的 自 我 提 昇 和 進 修 專 業 的 機 會 你
會 享 有 以 下 經 歷 和 收 獲
1) 與 同 行 和 資 深 人 士 砌 磋 學 習 和 互 相 觀 摩
2) 在 展 覽 中 尋 找 到 專 用 教 材 書 藉 商 品 甚 至 商 機
3) 增 廣 見 聞 開 濶 視 野 學 習 國 際 社 交 禮 儀 提 昇 自 身 國 際 型 象
形 象 設 計 專 家 左 谷 蘭
The biannual AICI Global Conference will provide you with the best opportunity for professional self-improvement and learning You will experience the following benefits
1) Observe and learn with peers and seniors memberscolleagues 2) Find suitable materials books merchandise and even business opportunities in the exhibition3) Broaden your horizons open your mind and learn international protocol and social etiquette
Most importantly enhance yourself with international perspectives
KAREN TSUO AICI CIP AICI SAN FRANCISCO BAY AREA CHAPTER
Asistir a la convencioacuten global me llenoacute de crecimiento en muchos aspectos Desde convivir y aprender de las grandes autoras de los libros con los cuales aprendiacute y me inspire para apasionarme de esta profesioacuten Como el networking que se crea el cual me ayudoacute a visualizar mis metas y trabajar en ellas Regrese a mi empresa con ganas de trabajar para mi capiacutetulo promocionando a AICI como una asociacioacuten profesional ademaacutes me lleneacute de conocimiento materiales nuevos y fuerza de compartir a mi gente lo que me transmitieron mis colegas y amigas de todo el mundo
I grew in many ways from attending the global conference I was able to learn in person from the great authors of the books I had studied and that had inspired me with passion for this profession There were great networking opportunities which helped me visualize my goals and work on them I returned to my company eager to promote AICI professional membership and work for my chapter I returned with new knowledge and materials to share with my people all that my colleagues and friends worldwide gave me
LOREN MESCHOULAM ESTILO BY LOREN AICI GUADALAJARA CHAPTER
CATAPULT YOUR CAREERAT THE AICI GLOBAL CONFERENCE REPORTED BY KAREN TSUO AICI CIP NADIA VALDIVIESO AND DEBRA LINDQUIST AICI CIP MA
26 | July 2015 magazine
The conference is the only place you can connect with the worldwide image industry However it was a very local connection forged at the conference that has proved most productive for me Bess Heitner a jewelry designer from New York City exhibited at Conference Her high quality jewelry is perfect for many of my clients Beth is extremely accessible as she lives very close to me I went all the way to conference to meet someone who lives next door
ANNIE BRUMBAUGH AICI CIP AB WARDROBE WORKS AICI NEW YORKTRI-STATE CHAPTER
Mi experiencia en las conferencias de AICI fueron increiacutebles Tuve la fortuna de conocer muchos consultores alrededor del mundo y uno de ellos fue Sarah Hathorn Al haber atendido a la conferencia me puso en contacto con ella doacutende contrateacute sus servicios como coach y mentor y esto provocoacute que mi nuevo negocio creciera en muy poco tiempo y me posicionara fuerte entre los corporativos en Meacutexico Empezamos la relacioacuten en 2012 y al diacutea de hoy formo parte de su empresa Illustra Business Coaching como Coach Asociado para Latinoameacuterica Definitivamente ir a la Conferencia te brinda oportunidades de educacioacuten y de lograr hacer negocios con otros expertos en la industria a nivel mundial
My experience attending the AICI conference was incredible I had the good fortune to meet many people from around the world and one of them was Sarah Hathorn Going to conference put me in contact with her where I hired her as a coach and mentor Thanks to her coaching my new business grew quickly We started our relationship in 2012 and now I am an associate coach for Latin America for her company Illustra Business Coaching Definitely going to Conference presents you not only with great education opportunities but also great possibilities to collaborate professionally with other experts
ALE MARROQUIacuteN AICI CIP IMAGEN Y PROTOCOLO DE NEGOCIOS AICI GUADALAJARA CHAPTER
I attended my first AICI Global Conference in May 2013 in Arizona It was such an exciting conference and I got a lot out of it I made some connections with other members and took some amazing workshops that helped me further my education in image consulting Attending the conference in 2013 helped me gain the necessary credits to earn my FLC the following year I recommend everyone attend conference to gain their own unique experience
MELISSA SUGULAS AICI FLC MELISSA SUGULAS STYLE AICI NEW YORKTRI-STATE CHAPTER
BE SURE AND CHECK OUT THE APRIL 2015 AICI GLOBAL FOR MORE STORIES ON THE UPCOMING AICI 2015 GLOBAL CONFERENCE YOU CAN FIND THE COMPLETE SCHEDULE AND REGISTRATION DETAILS AT AICI 2015 GLOBAL CONFERENCE
APRIL2015
AICI GL BALP R O F E S S I O N A L D E V E L O P M E N T I S S U E
THE 2015 AICI GLOBAL
CONFERENCE
YOUR VIP INVITATION ldquoMUST SEErdquo DC
MEMBER SPOTLIGHTJOANNE RAE
POWERFUL SATURDAY
CELEBRATING 25 YEARS
The Association of Image Consultants International | 27
13
httpcatherinescholzecom13 contactcatherinescholzecom13 802-shy‐399-shy‐271513
13
Help13 us13 Revolutionize13 the13 Way13 Curvy13 Women13 Shop13 for13 Clothes13 13 We13 design13 professional13 attire13 for13 curvy13 women13 sizes13 8-shy‐2013 13 13 Made13 in13 the13 USA13 from13 natural13 fibers13 13 We13 offer13 a13 new13 shopping13 experience13 for13 curvy13 women13 personalized13 service13 customizable13 options13 for13 each13 garment13 shopping13 in13 the13 comfort13 of13 her13 home13 or13 your13 studio13 13 We13 train13 and13 work13 with13 our13 stylists13 on13 a13 product13 platform13 that13 helps13 meet13 their13 business13 goals13 13 No13 minimums13 no13 exclusivity13 13 And13 for13 201513 no13 start-shy‐up13 costs13 13 Contact13 us13 for13 details13 13
13
13
httpcatherinescholzecom13 contactcatherinescholzecom13 802-shy‐399-shy‐271513
13
Help13 us13 Revolutionize13 the13 Way13 Curvy13 Women13 Shop13 for13 Clothes13 13 We13 design13 professional13 attire13 for13 curvy13 women13 sizes13 8-shy‐2013 13 13 Made13 in13 the13 USA13 from13 natural13 fibers13 13 We13 offer13 a13 new13 shopping13 experience13 for13 curvy13 women13 personalized13 service13 customizable13 options13 for13 each13 garment13 shopping13 in13 the13 comfort13 of13 her13 home13 or13 your13 studio13 13 We13 train13 and13 work13 with13 our13 stylists13 on13 a13 product13 platform13 that13 helps13 meet13 their13 business13 goals13 13 No13 minimums13 no13 exclusivity13 13 And13 for13 201513 no13 start-shy‐up13 costs13 13 Contact13 us13 for13 details13 13
13
ETIQUETTE
The average American woman in 2015 according to WebMD is 5rsquo4rdquo has a waist of 34-35 inches and wears a size 12-14 dress
Image consultants today have more clients in need of clothing in the 14-20+ size range And while one can spend hours debating the health impacts of this trend our job is to support our clients and to help them look and feel their absolute best Not only is this important for their emotional well-being studies have shown that healthy self-image leads to healthier life decisions We truly can impact the lives of the people we serve
When styling plus-size women there are several special considerations
STRUCTURE Flattering a curvy frame requires a combination of structured garments that support the shape of the body and good fitting lines that provide the correct amount of space for the curvy areas of the body Jackets and vests are great choices because they visually nip in the waist and provide shape
FABRICS There are two aspects of fabric to consider
Hand refers to the stiffness of the fabric Using stiffer fabrics in jackets and bottoms while using fluid fabrics for tops or dresses will provide the perfect combination giving the body shape as well as providing flow over troublesome areas such as the stomach and thighs
Fiber content Plus-size women often perspire more easily than their misses-sized sisters This can be a true challenge for the traveling professional because she
sweats while dashing to the next meeting or airplane then gets miserably cold while sitting in the air-conditioned space The best fiber choices are natural ones cotton the superfine wools silk rayon and linen Avoid polyester and acetate if possible Polyester not only increases sweating it also traps odor What about the wicking fabrics in sportswear Sorry they still increase sweating and odors
FITTING LINES Garments designed for plus-size women need to have fitting lines These can be cleverly hidden within style lines but they have to be there Princess lines are a great choice because they can visually narrow the width of the body and can be manipulated to fit the bust waist and hips Darts are also effective Ideally tops will have both horizontal and vertical (either French or waist) darts to provide good fit at the bust and across the stomach and hips Darts or princess seams in pants and skirts are a must-have to fit and flatter the derriegravere and lower back
DESIGN Was the garment designed specifically for the plus-size woman or was it merely graded up from misses sizes Designers cutting specifically for plus sizes design the garment on a plus-size model and mannequin and they assess style lines fit and proportion specifically for that body The end result is much more flattering
Catherine Scholze is the owner and designer of Catherine Scholze Designs and a Preferred Partner for the 2015 AICI Global Conference
FABULOUS AT ANY SIZESTYLING THE PLUS-SIZE WOMAN BY CATHERINE SCHOLZE
AICI PREFERRED PARTNER
The Association of Image Consultants International | 29
STYLE
SEVEN DECADES OF
AMERICAN STYLEBY SUSAN HESSELGRAVE AICI FLC
Marjorie Merriweather Post ca 1935 Photographer John Alfred Piver Courtesy Hillwood Estate Museum and Gardens
A special exhibit at the Hillwood Museum will be of particular interest to AICI members attending the AICI Global Conference this August The
museumrsquos tagline is ldquoWhere Fabulous Livesrdquo and fabulous it is indeed
Set within 25 acres of gardens and woodlands the museum that Marjorie Merriweather Post bequeathed includes the most comprehensive collection of Russian imperial art outside of Russia and a distinguished 18th-century French decorative art collection Her personal collection of commissioned Cartier jewelry was
featured in a special exhibit there last year
Ingenue to Icon will include more than 70 gowns dresses and ensembles worn by Marjorie Merriweather Post from the first part of the century to the 70s This is the first exhibition at Hillwood to present Marjorie Postrsquos full range of style Post was well known for her strong sense of personal style and appreciation of beauty and craftsmanship in all things The exhibit documents not only the evolution of American style but how fashion reflected the changing perception and definition of American women
30 | July 2015 magazine
FROM RESIDENCE TO MUSEUM
What is now the Hillwood Museum started out as Marjorie Merriweather Postrsquos residence
It was her divorce in 1955 from her third husband Joseph Davies that spurred Post to buy the Hillwood mansion Davies was demanding a fortune in return for the Washington mansion they lived in
ldquoBeing a good businesswoman she thought that price was a little high and she wanted some leveragerdquo explained her granddaughter and former museum president Ellen Charles to The Washington Post
Ellen Charles served as the board president of the museum for 25 years stepping down in 2014 She was the last Post descendant to head Hillwood taking over from her mother in 1989 Under Charlesrsquo leadership Hillwood was transformed from ldquoa very fancy house full of very fancy stuffrdquo into a world-class museum that attracts 70000 visitors a year
Her grandmotherrsquos style was overwhelming to Charles as a young woman ldquoShe was so grand and she was a perfectionist You were afraid you were going to stumble sometimesrdquo Yet it was Postrsquos perfectionism that translated into her impeccable sense of style
ldquoMarjorie Post lived an extraordinary life throughout which she played many roles from a young Edwardian bride to a high-profile business and society figure to independent grande dame She was always aware that how she presented herself particularly through her dress not only reflected her personality but also projected her role to societyrdquo
ndash KATE MARKERT HILLWOOD EXECUTIVE DIRECTOR
Post wanted to ldquojazz uprdquo her granddaughterrsquos party outfits ldquoDearie you need some jewelryrdquo she would say holding out diamonds or emeralds Ellen Charles remembered the thought of wearing the elaborate jewelry ldquowas horrifying Not the cost of it just the size of itrdquo
INGENUE TO ICON 70 Years of Fashion from the Collection of Marjorie Merriweather PostExhibit Dates June 6 to December 31 2015
Address 4155 Linnean Avenue NW Washington DC
Getting there Metro VanNessUDC Red Line (20 minute walk)
Hours Tuesday through Sunday 10 am to 5 pm Closed Mondays
Admission Suggested Donation $18
The Association of Image Consultants International | 31
A LIFE OF HIGH FASHION IN THE 20TH CENTURY
Born in 1887 Post came of age during a time of turbulence and political transformation for American women In 1900 women were not deemed ldquopersonsrdquo under the Fourteenth Amendment to the Constitution and had no separate legal standing By the end of the 20th century American women had gained the vote reproductive rights property rights and roles in the offices of government What they had not gained however was true equality in the workplace Paychecks and promotions however were never a concern for Marjorie Merriweather Post who at the time of her inheritance of the Post fortune at age 27 became the wealthiest woman in the United States
American 20th century style opens with the new feminine ideal of the ldquoGibson Girlrdquo Post epitomized this trend upswept hair and high fashion gowns on a young woman who was educated worldly and independent
When Post married Edward Bennett Close in 1905 she entered East Coast high society in earnest A wardrobe makeover was called for She called upon Parisian couturiers fine department stores and New York custom fashion houses to ensure that she was wearing the latest and most coveted styles
THE POST FORTUNE Treasure in a Cereal BoxIn 1895 CW Post Marjorie Merriweather Postrsquos father singlehandedly created the breakfast foods industry He was the inventor of the very first manufactured breakfast product Postum a patented beverage of wheat berries bran and molasses as a ldquonutritious alternativerdquo to coffee In 1989 the first commercially packaged breakfast cereal was debuted Grape-Nuts Grape-Nuts made him a millionaire And in 1904 Post invented cornflakes Initially branded with an unpopular name the cornflakes were rebranded in 1908 as Post-Toasties and sales soared The successful rebrand resulted in over $2 million net profit in just one year
Source Marjorie Merriweather Post - A Biography by Kenneth Lisbee
Left Evening Dress Callot Soeurs Paris ca 1907 Turquoise silk
moireacute turquoise cotton moireacute orangegold silk crecircpe orange
tulle turquoisegold silk cotton floss turquoisegold silk ribbon
cord beading Courtesy Hillwood Estate Museum and Gardens
Right Evening Ensemble Thurn New York City ca 1927 Red silk
crecircpe melon silk charmeuse organza lace Courtesy Hillwood
Estate Museum and Gardens
32 | July 2015 magazine
In the ldquoRoaring Twentiesrdquo hemlines rose and women were liberated from the corseted look of the turn of the century Progress and prosperity were the anthem of the times and the Art Deco influence could be seen in architecture decoration and fashion
In the 1930s now married to her third husband Joseph Davies Postrsquos style evolved to the glamour of Hollywood characterized by sensuous fabrics and close draping of the figure
Throughout the 1940s the Davies continued to entertain in grand style and Post as an ambassadorrsquos wife was called upon frequently to host diplomats Supreme Court justices and senators Her style during this period was the epitome of confident elegance Christian Diorrsquos ldquoNew Lookrdquo was extremely popular and brought Paris back to the forefront of fashion
The 1950s ushered in a return to the romance of rich detail and texture In a portrait by English portrait painter Douglas Chandor Post wore a gray silk faille evening gown attributed to African American designer Ann Lowe who was known for elaborately worked swirl-like motifs
A year later Jacqueline Bouvier popularized Ann Lowersquos fashions when she chose a wedding gown by the designer (See sidebar)
AN ICONIC DRESS AND NEAR DISASTERAnn Cole Lowe (1898ndash1981) was the first African American to become a noted fashion designer
The dress she made for Jacqueline Bouvier is one of the best-remembered bridal gowns of all time and was the catalyst for Lowersquos ascent from ldquodressmakerrdquo to sought-after fashion designer
But it almost didnrsquot happen
The dress which Lowe had designed and fashioned of silk chiffon taffeta was destroyed (after almost eight weeks of work) just ten days before the wedding due to a flooding of Lowersquos workroom Also ruined were nine of the bridesmaid dresses (only five gowns of the total order were spared)
Fortunately the supplier had enough material to make it possible to replace
the ruined gownshellipif Lowe and her staff could manage to recreate them in those remaining few days They worked day and night completing the wedding dress (cutting sewing and all) in eight days flat However Lowe ended up losing money in excess of $2000 on the project
Left Evening Dress detail Ann Lowe (attr) New York 1952 Waffle weave silk faille Courtesy Hillwood Estate Museum and Gardens
Right Toni Frissell [Public domain] via Wikimedia Commons
The Association of Image Consultants International | 33
Post was divorced from Davies in 1955 and began her residence at Hillwood Her manner of dress from this point on was classic mature and elegant Post favored New York-based Czechoslovakian designer Oldric Royce and commissioned dresses from him for the remainder of her life When she liked a certain style she would order the same design with variations The wedding dress Post commissioned for her 1958 marriage to her fourth husband Herbert May is very similar to the short day dress pictured
Through seven decades of change Marjorie Merriweather Post raised the bar for American high society seeking out designers who were at the forefront of the times and introducing fashion concepts from abroad into the sometimes stodgy East Coast upper class
SUSAN HESSELGRAVE AICI FLC is an independent image consultant based in Seattle Washington She serves as editor in chief for AICI Global and is currently writing a book exploring the intersection of values identity and personal style
Dinner dress Oldric Royce Inc New York City ca 1960 Yellow silk acetate nude silk organza green net Courtesy
Hillwood Estate Museum and Gardens
READ MOREAMERICAN EMPRESS THE LIFE AND TIMES OF MARGORIE MERRIWEATHER POST
By Nancy Rubin
34 | July 2015 magazine
FOR COMPLETE DETAILS VISIT HTTPWWWAICIORGEVENT2015GLOBALCONFERENCE
The Association of Image Consultants International | 35
BETWEEN US
AICI CITY CIRCLES THE SHORTEST DISTANCE BETWEEN TWO POINTSBY THEA WOOD AICI FLC
You may have heard about the new AICI City Circles You may now be an active member of a City Circle You may be asking ldquoWhat is a City Circlerdquo
AICI City Circles are AICIrsquos solution for either a) members who wanted to participate in AICI but didnrsquot have a regional chapter or b)
members who lived in a chapterrsquos region but were
too far away to actively participate They are city-
centric organizations that act autonomously in how
they operate their programs and requirements (if
any) The group simply needs to send a semi-annual
report to the International Board informing them of
circle activities
Rather than trying to jumpstart a regional AICI
chapter establishing an AICI City Circle would be a
first step to creating a recognized AICI presence in
your area
ldquoThere were existing groups that were not official so everyone wasnrsquot aware of them We decided that we needed a stepping stone toward a chapterrdquo said Riet de Vlieger AICI CIP and VP Chapter Relations ldquoWe now have seven City Circles Houston Dallas Spain Korea-Busan Mexico-Monterrey Columbia-Bogota and Peru-Lima Spain had their first conference in Barcelona this past Junerdquo
AICI City Circles also resolve the challenges that some regional chapters faced such as low membership numbers vast geographic expanses and struggling leadership participation
As a former Southwest Chapter board member who had to hold two offices to keep the chapter compliant
ldquoWe decided that we needed a stepping-stone toward a chapterrdquo
mdash RIET DE VLIEGER AICI CIP VP CHAPTER RELATIONS
36 | July 2015 magazine
DEADLINE JUNE 30 2015
to association requirements I personally witnessed the challenges of running a chapter whose members were spread across a vast geographical region
Chapter charity and education events resulted in poor attendance because no matter which city hosted the event many members had to drive three to six hours (or fly) to attend Many had a hard time paying for the event plus the travel expenses like gasoline airfare andor hotel rooms Add to that the introduction of online continuing education and the incentive to travel to chapter events waned
Since dissolving the Southwest Chapter Houston and Dallas have formed separate AICI City Circles All thatrsquos required is a minimum of four members and one ldquoconnectorrdquo or liaison to the International Board AICI City Circles have a presence on the AICI website by providing a link to the City Circlersquos website or Facebook page which are setup and maintained by each AICI City Circle
De Vlieger said that forming an AICI City Circle is easy to do online
gtgt Visit the AICI City Circles page gtgt Fill out the AICI City Circle
request formOnce approved AICI sends a welcome packet to the new AICI City Circle including a customized logo so that it can be published on the City Circlersquos website or Facebook page
THEA WOOD AICI FLC MBA is an independent image consultant based in Austin Texas and serves as managing editor for AICI Global She is the co-author of Socially Smart and Savvy
AICIrsquoS NEWEST CERTIFIED IMAGE MASTER
SARAH HATHORN Sarah Hathorn AICI CIM CPBS
joins the honored company of Helena Chenn AICI CIM
Marion Gellatly AICI CIM Dr Joyce Knudsen AICI CIM Emeritus Eva Koeck-Eripek AICI CIM Lynne Marks AICI CIM Carla Mathis AICI CIM Hitomi Ohmori AICI CIM Christina Ong AICI CIM Judith Rasband AICI CIM Elaine Stoltz AICI CIM and Anna Wildermuth AICI CIM
Sarah is the CEO of Illustra Consulting and Illustra Business
Coaching A Master Trainer at the London Image Institute and former senior executive for Macyrsquos Sarah has 30 years of experience imparting executive presence ABC skills to advance leaders
Attendees at the AICI Global Conference in August will have the opportunity to learn from her directly as she will be leading an intensive and interactive session ldquoIncrease Corporate Clients to Totally Supercharge Your Businessrdquo She will share the secrets of her
consultancyrsquos rapid ascent and ongoing success She will also reveal the exact same marketing steps systems and up-leveling strategies she uses to get her foot in the Fortune 500 door and then form scalable dynamic long-term relationships This session was designed specifically for those AICI members desiring to break into the corporate market for bigger revenues and greater career acceleration
Congratulations Sarah on your achievement
CERTIFICATION NEWSAICI MALAYSIA CHAPTER HOSTS PAPER FLC EXAMBY DELBY BRAGAIS AICI CIP CPC
I write this as I wait at the Kuala Lumpur Airport for my flight back to the Philippines
having spent the past four days in Malaysia In my capacity as AICI VP Certification it has been a very gratifying trip
I am happy to report that the AICI Malaysia Chapter has successfully hosted the pilot FLC Paper Test with an astounding 26 participants taking the exam from several different countries in Asia (The
minimum headcount required for a chapter to mount an FLC Exam is only 15)
This is the first time in AICI history where an AICI FLC Exam was conducted simultaneously in two languages English and Chinese This is the first time a Chinese version of the FLC paper test has been available as it was developed just this year
2015 has been a banner year for AICI FLC certification kicking off
with AICI Mexico City Chapter successfully hosting FLC testing for an entire group using the Live Online Proctor (LOP) with 15 participants taking the exam
Additionally AICI Washington DC Chapter and AICI Malaysia Chapter held their own unique ldquoFLC Bootcampsrdquo to help those interested in obtaining their FLC certification
DELBY BRAGAIS AICI CIP CPC is the outgoing VP Certification on the AICI International Board
BETWEEN US
38 | July 2015 magazine
UPCOMING EVENTS
LISTFUL THINKING USING LISTS TO BE MORE PRODUCTIVE HIGHLY SUCCESSFUL AND LESS STRESSED Paula Rizzo The List Producer and author of Listful Thinking
July 15 2015 800pm EST mdash NEW YORK
It seems simple but using lists can have huge returns if you do it right What do Sir Richard Branson Martha Stewart Sheryl Sandberg Ellen DeGeneres and Madonna have in common Each is a list maker and history shows us that change creators make their to-do lists and check them often In this one-hour teleclass you will learn how to
bull Save timebull Be more organizedbull Become more productive
For more information visit Listful Thinking Using Lists to be More Productive Highly Successful and Less Stressed
IMAGEN CORPORATIVA Y MARCA PERSONAL EN EL SECTOR BANCARIO-FINANCIERO Kalena de Velado kalenadeveladowordpresscom
14 de Agosto 2015 1200pm CDT mdash MEXICOndashGUADALAJARA
La clase esta orientada a propocinar un conocimiento general sobre la importancia de alinear la marca persona la imagen corporatival y el estilo profesionai de acuerdo a la experiencia vivida como asesora de imagen en el sector empresarial
Lo que aprenderaacutebull Reflexionar sobre las oportunidades en el sector empresarialbull Compartir experiencias a lo largo de 20 antildeos en el sector financiero bancariobull Conversar sobre las perspectivas en un entorno globalbull Conocer otras experiencias similares en otros paises y regions
For more information visit Imagen corporativa y marca personal en el sector bancario-financiero
AICI 2015 GLOBAL CONFERENCE August 27ndash30 2015 mdash WASHINGTON DC Renaissance Arlington Capital View Hotel
For complete conference details and to register visit AICI Global Conference
AICI WEBINARS FOR CEUrsquoS
BETWEEN US
bull Save moneybull Reduce stress
The Association of Image Consultants International | 39
ADVERTISE YOUR PRODUCTS amp SERVICES IN AICI GLOBAL MAGAZINE
REACH THOUSANDS OF AICI MEMBERS AND OTHER INDUSTRY PROFESSIONALS WORLDWIDE AND BOOST YOUR EARNING POTENTIAL
OUR READERS ARE LOOKING FORColor Systems
Body Styling TrainingIndustry-Related Books amp Magazines
Multi-level and Network Marketing OpportunitiesBusiness Tools
Continuing Education Units for AICI certificationHealth and Beauty Products
Professional Development Workshops amp WebinarsHotel amp Travel Services
Website Design and SupportCareer Coaches
Sales ToolsClothing amp Accessories
CONTACT IMOGEN LAMPORT AT IMOGENAOPICOMAU FOR CURRENT AD RATES AND DEADLINES
NEXT ISSUE OCTOBER 2015
APRIL2015
AICI GL BALP R O F E S S I O N A L D E V E L O P M E N T I S S U E
THE 2015 AICI GLOBAL
CONFERENCE
YOUR VIP INVITATION ldquoMUST SEErdquo DC
MEMBER SPOTLIGHTJOANNE RAE
POWERFUL SATURDAY
CELEBRATING 25 YEARS
JANUARY2015
AICI GL BALC O N N E C T I O N S I S S U E
MANAGINGCOMMUNICATIONS
FOR MAXIMUM
RESULTS
A RUNWAY STAR
RISES MEMBER SPOTLIGHT KEIKO NAGAO
USING THE POWER OF
AICI CERTIFICATION
ldquoTELLING OUR STORYrdquo PARTICIPANTSMANY THANKS TO EVERY CONTESTANT FOR SHARING YOUR TRANSFORMATIVE STORY
沁云
Raquel Aragon
Diane Ballos
Catherine Bell AICI CIP
Beth Boreacutes
Wendy Buchanan
Jessica Cascante Saborio
Liliana de Luna
Rosario Galindo AICI CIP
Jainee Gandhi
Kayoko Ikuko Kozu AICI CIP
Carmina Iturriaga
Olen Juarez-Lim AICI FLC
Dr Joyce Knudsen AICI CIM
Katherine Lazaruk AICI FLC
Debra Lindquist AICI CIP
Ann Lindsay AICI FLC
Dina H Loomis AICI FLC
Kelly Machbitz AICI CIP
Daphne Magna AICI FLC
Neha Malhotra
Ale Marroquin AICI FLC
Carla Mathis AICI CIM
Colette Michelle AICI CIP
Emeritus
Atsuko Mikami AICI FLC
Ernest Moore
Beatriz Ocanto
Hitomi Ohmori AICI CIM
Cindy Ann Peterson AICI FLC
Marian Rothschild AICI FLC
Lorena Saca AICI FLC
Vanessa Simonetti
Jane Smith
Elaine Stoltz AICI CIM
Carolina D Tan
Cherrise Tan
Nadia Valdivieso Rolleri
Alheli Valerio
Ana Vasquez
Nelly Villarroel AICI FLC
Ginny Villegas
Peggy Rose Webster
Jacqueline Whitmore
Thea Wood AICI FLC
Saeko Yamazaki AICI FLC
Ferial Youakim AICI CIP
Yiran Zhenhua Xu AICI FLC
12 | July 2015 magazine
Meet Diane Craigin PersonAICI 2015 Global Conference Washington DC Aug 27 ndash 30 2015
Our Next Executive Presence Certifi cation Training Program Toronto Canada Sept 21 ndash 25 2015Contact Michelle for details michellecorporateclassinccom1-416-967-1221 Ext 107 To learn more click here
Become a Certifi ed Executive Presence System CoachHello Irsquom Diane CraigYes I listened to your many requests fora fast track to my Executive Presence Certifi cation Training Program
Enhance your career and your personal brand
Attract new clients grow your business Become more relevant to corporate clients Broaden your income base
Call me directly 14169671221 Ext 101Email me dcraigcorporateclassinccomVisit us at corporateclassinccom
Diane CraigPresident and Founder Corporate Class Inc
1863 - THE EMANCIPATION PROCLAMATION
On January 1 1863 President Abraham Lincoln officially issued the Emancipation Proclamation one of the most important documents in American governance
While popular opinion in the North heralded Lincoln as the ldquosavior of the Unionrdquo President Lincoln actually considered the Emancipation Proclamation to be his most important legacy ldquoI
never in my life felt more certain that I was doing right than I do in signing this paperrdquo he declared ldquoIf my name ever goes into history it will be for this act and my whole soul is in itrdquo (source The Civil War Trust)
The Emancipation Proclamation paved the way to the end of slavery but it only applied to the states in rebellion It wasnrsquot until the passage of the 13th Amendment to the US Constitution on December 6 1865 that slavery was abolished throughout the United States
1963 - DR MARTIN LUTHER KING JR DELIVERS HIS ldquoI HAVE A DREAMrdquo SPEECH
On August 28 1963 250000 people gathered in Washington DC to ldquoMarch for Jobs and Freedomrdquo Better known today as the March on Washington the famous protest took place on the 100th anniversary of Lincolnrsquos Emancipation Proclamation Though there were
FEATURE FROM THE EMANCIPATION PROCLAMATION TO TODAY150 YEARS OF STRUGGLE FOR EQUAL RIGHTS
14 | July 2015 magazine
many prominent speakers that day the march will always be synonymous with Dr Martin Luther Kingrsquos ldquoI Have a Dreamrdquo speech (Watch the last five minutes of that speech here)
TWO SPECIAL EXHIBITS IN WASHINGTON DC DOCUMENT THESE WATERSHED MOMENTS AND THEIR AFTERMATH IN AMERICAN HISTORY
2015 marks the 150th anniversary of the assassination of President Lincoln One of the most intimate portrayals of President Lincolnrsquos death can be experienced in an all-new Newseum exhibition entitled President Lincoln is Dead running through January 2016 In honor of the 150th anniversary of the assassination of President Abraham Lincoln the Newseum presents a series of New York Herald special editions dated April 15 1865 All seven editions will be displayed together starting with the 2 am edition that featured the first Associated Press announcement that Lincoln had been shot Learn the chronology of this tragic event in a way impossible until now with this one-of-a-kind exhibit
2015 is also the 50th anniversary of the Voting Rights Act It was a hundred-year journey from the 13th
Amendment to the Voting Rights Act and the struggle for equal rights continues to this day
The Newseum exhibit 1965 Civil Rights at 50 explores the dramatic civil rights events of 1965 from the historic march from Selma to Montgomery (Alabama) to the signing of the Voting Rights Act by President Lyndon B Johnson The fight for voting rights peaked in a violent clash between peaceful protesters and police that came to be known as ldquoBloody Sundayrdquo after state troopers and deputies armed with clubs and whips beat and trampled protesters as they attempted to cross Selmarsquos Edmund Pettus Bridge
PHOTO CREDITS Public Domain (Library of Congress US National Archives USIA)
Resources compiled by Susan Hesselgrave AICI FLC
ldquoNo no we are not satisfied and we will not be satisfied until lsquojustice rolls down like waters and righteousness like a mighty streamrsquordquo
ndash DR MARTIN LUTHER KING JR AUGUST 28 1963
THE NEWSEUM IS RATED AMONG THE TOP 5 MUSEUMS TO SEE IN WASHINGTON DC
Address 555 Pennsylvania Avenue NW
Getting there The Newseum is located between the White House and the US Capitol and adjacent to the Smithsonian museums on the National Mall The closest Metro station is Archives
Hours 9 am to 5 pm daily
Admission $2295 for adults (19 to 64)
Ma
ria
Bry
kN
ewse
um
The Association of Image Consultants International | 15
AICIrsquos Global Conference is something I look forward to for many reasons Not only do I get to participate in rich educational experiences
that help me grow my image business I also have the opportunity of meeting many amazing people who not only work in the image industry and related fields but also shape their clientsrsquo buying decisions as well as those of the public at large
London Ontario is a mid-sized Canadian city about two and a half hours away from Toronto With a population of 475000 London is no small town so itrsquos certainly too big for everyone to know your name hellip unless you have the mission and the moxie of Sue Jacobs
ldquoIrsquoll be out somewhere shopping or whatever and somebody will come up to me and say lsquoHi Suersquo Irsquoll be drawing a blank until they say lsquoI just saw your show again the other night Itrsquos still runningrsquo That show was so much work but it really tied me into the community Over the course of the series we incorporated eighteen different London businesses in the show People know me nowrdquo
Sue Around The City a series of six half-hour ldquomakeoverrdquo segments that Jacobs produced in 2012 for Rogers TVtrade (one of the two local television stations in London) didnrsquot materialize out of thin air though Jacobs was already putting herself out there mounting successful fundraising events for local charities
ldquoI had already done seven different live fashion events for local organizations like Make-A-Wish with my lsquoSue in the Cityrsquo concept The station producer [from Rogers TVtrade] approached me directly about creating the show because we had worked together on one of these local charity eventsrdquo
FEATURE
MEMBER SPOTLIGHT
SUE JACOBS BY THEA WOOD AICI FLC
Ima
ge Design
ndash Ph
oto
graph
ic Art b
y Cra
ig an
d A
ma
nd
a
16 | July 2015 magazine
Jacobs credits much of her community visibility to her commitment to be a champion for smaller charities that are ldquounder the radarrdquo of the publicrsquos awareness She believes it is her mission to serve others in this way using her talents as an image consultant to amplify the impact of organizations like My Sistersrsquo Place
ldquoIf you can showcase what you can do and marry that with what you believe in itrsquos totally genuine and people feel like they really know you And people know I deliver Anything that has to do with children or empowering women Irsquom inrdquo
ldquoVolunteering or making a commitment to causes that are true to your heart that you are passionate
about is key Not to say that it isnrsquot a lot of work It is But the benefits are huge It helps others see their value and the impact they can have by taking part It changes lives And it feeds your soulrdquo
Jacobs just wrapped up hosting the third annual Handbags for Hospice on June 10 a signature fundraiser for St Josephrsquos Hospice that she helped develop from its beginning in 2013 ldquoIrsquom exhaustedrdquo she admits ldquoBut itrsquos worth itrdquo
Speaking in front of an audience can be daunting for many but it is something that Jacobs was comfortable with well before launching her image career Her prior career was in education with specialties in special needs and librarianship That coupled with an extensive
background in psychology led her to a variety of teaching and leadership opportunities
It was as a teacher in fact that it really hit home for her how large an impact image has on credibility and effectiveness
ldquoIf you can showcase what you can do and marry that with what you believe in itrsquos totally genuine and people feel like they really know yourdquo
Ima
ge Design
ndash Ph
oto
graph
ic Art b
y Cra
ig an
d A
ma
nd
aIm
age D
esign ndash P
hoto
graph
ic Art b
y Cra
ig an
d A
ma
nd
a
The Association of Image Consultants International | 17
ldquoIrsquove always been amazed at Suersquos tireless commitment and passion to help people
not only in her community but also globally Soon after starting her business she began to organize fundraisers not as a strategy to move her into the public eye but to truly make a difference We discussed how she would stage the event who she would involve no detail was overlooked When it was show time Suersquos magnetic personality sense of humour and enthusiasm always touched the audience in a deep way resulting in the growth of her business over time ldquo
mdash CATHERINE BELL AICI CIP
ldquoI just knew we [teachers] could be doing better I always made a point of dressing professionally put together every day And it mattered I remember it was my 4th grade class I got to school one day towards the end of the year and before they go into the classroom all the kids line up in two lines boys here girls there And that day the boys are all excited saying lsquoMrs Jacobs Mrs Jacobs Look at the girlsrsquordquo
She laughs ldquoJust like boys wanting to spoil the surpriserdquo
ldquoSo I look over at the line of girls and every single one of them was carrying a little purse and had some jewelry on and a pretty outfit Theyrsquod planned it all out And I thought lsquoWow they really do noticersquo Teachers are such important role models in every wayrdquo
The school administration thought so too ldquoOne year the principal called me aside and she said lsquoThe parents cannot identify the younger teachers from the students and Irsquom sick of it Can you helprsquordquo
Thus began her unofficial career as an image consultant But it was after a perspective-altering trip to Japan that she decided to make it official
ldquoI was so impressed with the Japanese women How meticulous they were in their appearance Returning from visiting my daughter in Japan that first step onto North American soil convinced me that women here were short-changing themselves in how they presented themselves They could and needed to do better I knew I could help and I wanted to A year later with encouragement from my teacher administration friends and family I had moved on and started my own business It was a perfect fitrdquo
Jacobsrsquo community volunteer efforts have opened other business doors as well Following one of her early fashion fundraisers she was approached by an administrator in the Continuing Studies program at the University of Western Ontario who had been in the audience asking her about the possibility of designing and teaching a course on image and wardrobe for their program
It was a natural for Jacobs
ldquoI love teaching I put together an eight-week course learning modules for each week Module 1 was on your professional presence I told them lsquoDo not dress down How yoursquore showing up is how yoursquore
18 | July 2015 magazine
ldquoI was really impressed with the community service Sue was providing and I saw all the
work she was putting into it When I questioned her about how her efforts were funneling back to her business I was so surprised at her answer it wasnrsquot So we rolled up our sleeves and I helped her tweak her message so the audience was clear that she was inviting them to be her new clients She was nervous but followed through and what a difference Itrsquos great to do good work in the community but when yoursquore growing a new business itrsquos important to be able to parlay that exposure into a wider client base Sue has become an absolute expert at creating that flow Itrsquos a win-winrdquo
mdash BRENDA KINSEL AICI CIP
perceivedrsquo I saw the students in the course change from week to week Theyrsquod be sitting taller prouder They became more visiblerdquo
Jacobs taught the course for three terms and then became so busy in her practice that she had to give it up ldquoThey donrsquot pay you much but it gives you huge credibility Of course you donrsquot promote your business in the class ndash thatrsquos a no-no But out of the approximately 20 students in each term probably 60 percent of them either became clients or referred clients to me down the roadrdquo
Later Jacobs connected with Brescia University College an all-female college within the University of Western Ontario Jacobs knew how to get her foot in the door to build a lasting relationship
ldquoI initially participated in an evening called Female Entrepreneur Showcase where I met and connected with many students That led to my being asked to be on a panel of experts helping graduates ready themselves for interviews and transitioning from being a student to the real worldrdquo
That led to the Director of Alumnae Services asking her to collaborate on a Dress for Success program aimed at third-year and graduating students The success of the program has led to it becoming an annual event She could not be more thrilled
ldquoI have made many new friends in the students I get such a kick out of them sending me Facebook messages from all over the world Warms my heart Our work as image professionals is far reachingrdquo
She didnrsquot do all this on her own Role models were important to Jacobs both in life and business
ldquoI have had two role models who taught me how to be successful in business my father and my husband It is all about selling you not your product People buy you Finding out what that means personally takes time In my opinion before your business can grow the way you want it to grow you must know who you are and what your uniqueness is Thatrsquos the only way to attract your ideal clientrdquo
Jacobs has a well-established business now Personal Style Image and Wardrobe Consulting but she is quick to caution that it didnrsquot happen quickly It took time she says to figure out who her target market was and how to reach them
The Association of Image Consultants International | 19
ldquoI accomplished this gradually with the help of two image professionals who I hired as mentors and are now treasured friends Catherine Bell [AICI CIP] and Brenda Kinsel [AICI CIP]
ldquoAligning myself with audiences where the potential for future business was good was not only prudent it changed the trajectory of my business
ldquoSome of my early presentations were unpaid I chose them carefully I got in front of causes I cared about that were important to me businesses that could support and engage my services Being true to yourself is difficult especially when you want and need clients but in the end holding true to your values your ethics and standards wins outrdquo
For Sue Jacobs sticking to her sense of mission has aligned brilliantly with marketing her business
ldquoIt took some time I have moments where I stumble we all do I continue to learn and strive to be the best I can be my way on my terms I could not have dreamed of a better more fulfilling career I am proud to be in such esteemed company Image consultants People committed to being the best they can berdquo
Itrsquos hard not to agree with Jacobs
THEA WOOD AICI FLC MBA is an independent image consultant based in Austin Texas and serves as managing editor for AICI Global She is the co-author of Socially Smart and Savvy
ldquoIt is all about selling you not your product People buy you Finding out what that means personally takes time In my opinion before your business can grow the way you want it to grow you must know who you are and what your uniqueness isrdquo
Ima
ge Design
ndash Ph
oto
graph
ic Art b
y Cra
ig an
d A
ma
nd
a
Photos by Image Design ndash Photographic Art by Craig and Amanda
20 | July 2015 magazine
Pro bono is a Latin phrase that means doing professional work without payment or at a reduced fee for the public good Why should image
professionals offer complimentary or low-cost services There are four powerful reasons to choose public service
1 PROPEL YOUR PROFESSIONAL GROWTH
Pro bono service is the perfect opportunity to develop your skills and strengthen presentations in a low-stress environment You can receive valuable feedback while trying out a new training topic or testing a service for the first time Practicing with ldquofreebiesrdquo prepares you for future high profile and profitable clients
2 OPEN NEW DOORS TO LEADERSHIP
Creating pro bono relationships gives you the chance to meet top leaders from worthy and influential organizations For example my volunteer work with HRNYrsquos University Relations committee enabled me to connect with role models across many fields such as career services training and diversity Try serving as a volunteer on a board of directors or team It is rewarding and instantly increases your credibility
3 WIDEN YOUR REACH
Online recognition is a key benefit of pro bono work Consider blogging for a nonprofit or actively supporting charitable initiatives to make an impact while expanding your visibility This fall Image Impact International is launching Mentoring Leaders 4 Impact with the widely established college student-run nonprofit wwwaiesecorg In online profiles we will showcase our volunteers for their fantastic support of student leaders
4 ENHANCE YOUR APPEAL TO CUSTOMERS
Giving your time and talents to a cause makes good business sense According to Kim Gordon in Entrepreneurcom ldquoCustomers who visit your website and see your advertising want to know that you share their desire to make the world a better place by supporting an important cause If your business or brand doesnrsquot stand for a cause consumers may turn to your competitorsrdquo Authentic pro bono choices can make you stand out from the competition and help you to attract clients
REASONABLE LIMITS
Should you always say yes to pro bono requests When should you say no It is important to set limits Image professionals deserve to be fairly compensated for their expertise One approach is to establish monthly or quarterly parameters for pro bono work This gives you flexibility and a gracious way to politely say no if you have reached your quota
Pro bono work is a powerful way to increase professional skills meet influential leaders expand online visibility and attract clients when you balance requests within reasonable limits
Pamela Judd AICI CIP is the President of Image Impact International a global philanthropic nonprofit community of trainers Pro bono educational activities include College 2 Career 2 Community Impact Mentoring Leaders 4 Impact Global Civility Awareness and Disability + STYLE To find out more contact juddpamelaaolcom or visit wwwimageimpactorg
THE POWER OF PRO BONOBY PAMELA JUDD AICI CIP
A PUBLIC SERVICE ANNOUNCEMENT BROUGHT TO YOU BY IMAGE IMPACT
The Association of Image Consultants International | 21
22 | July 2015 magazine
ETIQUETTE
HOW TO LOOK ACT AND SPEAK
We can all pick out the image consultants with presence They have a definite aura about them Some people have had natural capacities since childhood but the vast majority of us need to learn skills to exude presence
There are several elements of presence One is the art of being powerful purposeful and intentional The challenge is to look and act as if nothing about you is accidental or left to chance and yet you seem natural not contrived The second element is to be clear on your values Your appearance habits speaking style and actions then become congruent with what is important to you You walk the talk The third element is approachability As image consultants we want to appeal to a wide variety of people in our target market
ESTABLISH PRESENCE WITH YOUR SPEAKING STYLE
GAZE When speaking in public use steady eye contact and rest your gaze for two seconds on at least one different individual on all sides Eye contact with a friendly smile can help create a trusting relationship with the whole audience
GESTURES ldquoSpeaking with your handsrdquo is a common trait but can be a pitfall Waving your hands indiscriminately detracts from your message Practice well defined gestures If you are making a few points at one time help people follow by counting each point on your fingers
TIMBRE Voice quality can enhance your presence If you have a high-pitched voice find a lower tone in
your range as a high voice can denote uncertainty and inexperience Practice in the lower tone until it becomes natural Voice classes will also help
ENUNCIATION Clearly pronounce your words and alternate your pace Use a fast pace for enthusiasm medium for information sharing and slow pace for emphasis
BREVITY Donrsquot ramble on especially about yourself Be ultra sensitive to ldquodeer in the headlightsrdquo expressions and fidgeting Itrsquos up to you to be more interesting than the message on their smartphone
DICTION Cut out clicheacutes and exaggeration Donrsquot use scatological language or jargon Use precise language and you will sound more clear and original
Presence the art of being present is to listen to and be with people in such a way that they experience our engagement and genuine interest Image consultants with presence see the best in others The more we value the good traits in our clients rather than seeing them as a big problem the more we empower them and the more we increase their confidence with better results
Lynne Marks AICI CIM is President of London Image Institute She is co-author of The Perfect Fit How to Start an Image Consulting Business and author of Skinny Bits Wisdom for a Flourishing Image Business She has twice served as International President of AICI and has received both the AICI Award of Excellence for Education and the AICI IMMIE award (Image Makers Merit of Industry Excellence) award
EXECUTIVE PRESENCEFOR IMAGE CONSULTANTS BY LYNNE MARKS AICI CIM
PART ONE OF THIS ARTICLE APPEARED IN THE APRIL 2015 ISSUE
AICI PREFERRED PARTNER
The Association of Image Consultants International | 23
FOUR REASONS WHY NOW IS THE BEST TIME TO GET YOUR FLC CERTIFICATION
FLC Test investment cost now lower by 50From a prior investment cost of $545 the FLC test now costs $275
Return of the FLC Paper TestThe FLC Paper Test can now be run during Chapter Education Days subject to compliance to certification guidelines Moreover the FLC Test will now be offered during the AICI International Conferences once more
Introducing the technologically advanced LOP (Live Online Proctor)This is an internet-based test that allows anyone with a computer to take the test from anywhere in the world Unlike our current FLC computer-based test the LOP will allow any applicant to schedule and take the test using their computer from their home office or preferred location anywhere in the world There is no need to travel to a testing center to take the test This means convenience and valuable savings in travel expenses Moreover there is no waiting time for test results as applicants will know their test outcome right after taking the exam
Two application tracks now open for FLC CertificationThere are now two application options open to applicants Both have their pros and cons so all applicants are advised to evaluate which one works best for them
OPTION 1 Binder First Test Second
This involves submitting your FLC Binder first and upon approval by the assigned FLC Reviewer you may sit for the FLC Test
OPTION 2 Test First Binder Second
This option allows the applicant to sit for the FLC Test as a first step Upon passing the Binder may then be submitted to the assigned reviewer
24 | July 2015 magazine
CONFERENCECONFERENCE
CONFERENCE
AICI 國 際 双 年 會 提 供 了 一 個 最 好 的 自 我 提 昇 和 進 修 專 業 的 機 會 你
會 享 有 以 下 經 歷 和 收 獲
1) 與 同 行 和 資 深 人 士 砌 磋 學 習 和 互 相 觀 摩
2) 在 展 覽 中 尋 找 到 專 用 教 材 書 藉 商 品 甚 至 商 機
3) 增 廣 見 聞 開 濶 視 野 學 習 國 際 社 交 禮 儀 提 昇 自 身 國 際 型 象
形 象 設 計 專 家 左 谷 蘭
The biannual AICI Global Conference will provide you with the best opportunity for professional self-improvement and learning You will experience the following benefits
1) Observe and learn with peers and seniors memberscolleagues 2) Find suitable materials books merchandise and even business opportunities in the exhibition3) Broaden your horizons open your mind and learn international protocol and social etiquette
Most importantly enhance yourself with international perspectives
KAREN TSUO AICI CIP AICI SAN FRANCISCO BAY AREA CHAPTER
Asistir a la convencioacuten global me llenoacute de crecimiento en muchos aspectos Desde convivir y aprender de las grandes autoras de los libros con los cuales aprendiacute y me inspire para apasionarme de esta profesioacuten Como el networking que se crea el cual me ayudoacute a visualizar mis metas y trabajar en ellas Regrese a mi empresa con ganas de trabajar para mi capiacutetulo promocionando a AICI como una asociacioacuten profesional ademaacutes me lleneacute de conocimiento materiales nuevos y fuerza de compartir a mi gente lo que me transmitieron mis colegas y amigas de todo el mundo
I grew in many ways from attending the global conference I was able to learn in person from the great authors of the books I had studied and that had inspired me with passion for this profession There were great networking opportunities which helped me visualize my goals and work on them I returned to my company eager to promote AICI professional membership and work for my chapter I returned with new knowledge and materials to share with my people all that my colleagues and friends worldwide gave me
LOREN MESCHOULAM ESTILO BY LOREN AICI GUADALAJARA CHAPTER
CATAPULT YOUR CAREERAT THE AICI GLOBAL CONFERENCE REPORTED BY KAREN TSUO AICI CIP NADIA VALDIVIESO AND DEBRA LINDQUIST AICI CIP MA
26 | July 2015 magazine
The conference is the only place you can connect with the worldwide image industry However it was a very local connection forged at the conference that has proved most productive for me Bess Heitner a jewelry designer from New York City exhibited at Conference Her high quality jewelry is perfect for many of my clients Beth is extremely accessible as she lives very close to me I went all the way to conference to meet someone who lives next door
ANNIE BRUMBAUGH AICI CIP AB WARDROBE WORKS AICI NEW YORKTRI-STATE CHAPTER
Mi experiencia en las conferencias de AICI fueron increiacutebles Tuve la fortuna de conocer muchos consultores alrededor del mundo y uno de ellos fue Sarah Hathorn Al haber atendido a la conferencia me puso en contacto con ella doacutende contrateacute sus servicios como coach y mentor y esto provocoacute que mi nuevo negocio creciera en muy poco tiempo y me posicionara fuerte entre los corporativos en Meacutexico Empezamos la relacioacuten en 2012 y al diacutea de hoy formo parte de su empresa Illustra Business Coaching como Coach Asociado para Latinoameacuterica Definitivamente ir a la Conferencia te brinda oportunidades de educacioacuten y de lograr hacer negocios con otros expertos en la industria a nivel mundial
My experience attending the AICI conference was incredible I had the good fortune to meet many people from around the world and one of them was Sarah Hathorn Going to conference put me in contact with her where I hired her as a coach and mentor Thanks to her coaching my new business grew quickly We started our relationship in 2012 and now I am an associate coach for Latin America for her company Illustra Business Coaching Definitely going to Conference presents you not only with great education opportunities but also great possibilities to collaborate professionally with other experts
ALE MARROQUIacuteN AICI CIP IMAGEN Y PROTOCOLO DE NEGOCIOS AICI GUADALAJARA CHAPTER
I attended my first AICI Global Conference in May 2013 in Arizona It was such an exciting conference and I got a lot out of it I made some connections with other members and took some amazing workshops that helped me further my education in image consulting Attending the conference in 2013 helped me gain the necessary credits to earn my FLC the following year I recommend everyone attend conference to gain their own unique experience
MELISSA SUGULAS AICI FLC MELISSA SUGULAS STYLE AICI NEW YORKTRI-STATE CHAPTER
BE SURE AND CHECK OUT THE APRIL 2015 AICI GLOBAL FOR MORE STORIES ON THE UPCOMING AICI 2015 GLOBAL CONFERENCE YOU CAN FIND THE COMPLETE SCHEDULE AND REGISTRATION DETAILS AT AICI 2015 GLOBAL CONFERENCE
APRIL2015
AICI GL BALP R O F E S S I O N A L D E V E L O P M E N T I S S U E
THE 2015 AICI GLOBAL
CONFERENCE
YOUR VIP INVITATION ldquoMUST SEErdquo DC
MEMBER SPOTLIGHTJOANNE RAE
POWERFUL SATURDAY
CELEBRATING 25 YEARS
The Association of Image Consultants International | 27
13
httpcatherinescholzecom13 contactcatherinescholzecom13 802-shy‐399-shy‐271513
13
Help13 us13 Revolutionize13 the13 Way13 Curvy13 Women13 Shop13 for13 Clothes13 13 We13 design13 professional13 attire13 for13 curvy13 women13 sizes13 8-shy‐2013 13 13 Made13 in13 the13 USA13 from13 natural13 fibers13 13 We13 offer13 a13 new13 shopping13 experience13 for13 curvy13 women13 personalized13 service13 customizable13 options13 for13 each13 garment13 shopping13 in13 the13 comfort13 of13 her13 home13 or13 your13 studio13 13 We13 train13 and13 work13 with13 our13 stylists13 on13 a13 product13 platform13 that13 helps13 meet13 their13 business13 goals13 13 No13 minimums13 no13 exclusivity13 13 And13 for13 201513 no13 start-shy‐up13 costs13 13 Contact13 us13 for13 details13 13
13
13
httpcatherinescholzecom13 contactcatherinescholzecom13 802-shy‐399-shy‐271513
13
Help13 us13 Revolutionize13 the13 Way13 Curvy13 Women13 Shop13 for13 Clothes13 13 We13 design13 professional13 attire13 for13 curvy13 women13 sizes13 8-shy‐2013 13 13 Made13 in13 the13 USA13 from13 natural13 fibers13 13 We13 offer13 a13 new13 shopping13 experience13 for13 curvy13 women13 personalized13 service13 customizable13 options13 for13 each13 garment13 shopping13 in13 the13 comfort13 of13 her13 home13 or13 your13 studio13 13 We13 train13 and13 work13 with13 our13 stylists13 on13 a13 product13 platform13 that13 helps13 meet13 their13 business13 goals13 13 No13 minimums13 no13 exclusivity13 13 And13 for13 201513 no13 start-shy‐up13 costs13 13 Contact13 us13 for13 details13 13
13
ETIQUETTE
The average American woman in 2015 according to WebMD is 5rsquo4rdquo has a waist of 34-35 inches and wears a size 12-14 dress
Image consultants today have more clients in need of clothing in the 14-20+ size range And while one can spend hours debating the health impacts of this trend our job is to support our clients and to help them look and feel their absolute best Not only is this important for their emotional well-being studies have shown that healthy self-image leads to healthier life decisions We truly can impact the lives of the people we serve
When styling plus-size women there are several special considerations
STRUCTURE Flattering a curvy frame requires a combination of structured garments that support the shape of the body and good fitting lines that provide the correct amount of space for the curvy areas of the body Jackets and vests are great choices because they visually nip in the waist and provide shape
FABRICS There are two aspects of fabric to consider
Hand refers to the stiffness of the fabric Using stiffer fabrics in jackets and bottoms while using fluid fabrics for tops or dresses will provide the perfect combination giving the body shape as well as providing flow over troublesome areas such as the stomach and thighs
Fiber content Plus-size women often perspire more easily than their misses-sized sisters This can be a true challenge for the traveling professional because she
sweats while dashing to the next meeting or airplane then gets miserably cold while sitting in the air-conditioned space The best fiber choices are natural ones cotton the superfine wools silk rayon and linen Avoid polyester and acetate if possible Polyester not only increases sweating it also traps odor What about the wicking fabrics in sportswear Sorry they still increase sweating and odors
FITTING LINES Garments designed for plus-size women need to have fitting lines These can be cleverly hidden within style lines but they have to be there Princess lines are a great choice because they can visually narrow the width of the body and can be manipulated to fit the bust waist and hips Darts are also effective Ideally tops will have both horizontal and vertical (either French or waist) darts to provide good fit at the bust and across the stomach and hips Darts or princess seams in pants and skirts are a must-have to fit and flatter the derriegravere and lower back
DESIGN Was the garment designed specifically for the plus-size woman or was it merely graded up from misses sizes Designers cutting specifically for plus sizes design the garment on a plus-size model and mannequin and they assess style lines fit and proportion specifically for that body The end result is much more flattering
Catherine Scholze is the owner and designer of Catherine Scholze Designs and a Preferred Partner for the 2015 AICI Global Conference
FABULOUS AT ANY SIZESTYLING THE PLUS-SIZE WOMAN BY CATHERINE SCHOLZE
AICI PREFERRED PARTNER
The Association of Image Consultants International | 29
STYLE
SEVEN DECADES OF
AMERICAN STYLEBY SUSAN HESSELGRAVE AICI FLC
Marjorie Merriweather Post ca 1935 Photographer John Alfred Piver Courtesy Hillwood Estate Museum and Gardens
A special exhibit at the Hillwood Museum will be of particular interest to AICI members attending the AICI Global Conference this August The
museumrsquos tagline is ldquoWhere Fabulous Livesrdquo and fabulous it is indeed
Set within 25 acres of gardens and woodlands the museum that Marjorie Merriweather Post bequeathed includes the most comprehensive collection of Russian imperial art outside of Russia and a distinguished 18th-century French decorative art collection Her personal collection of commissioned Cartier jewelry was
featured in a special exhibit there last year
Ingenue to Icon will include more than 70 gowns dresses and ensembles worn by Marjorie Merriweather Post from the first part of the century to the 70s This is the first exhibition at Hillwood to present Marjorie Postrsquos full range of style Post was well known for her strong sense of personal style and appreciation of beauty and craftsmanship in all things The exhibit documents not only the evolution of American style but how fashion reflected the changing perception and definition of American women
30 | July 2015 magazine
FROM RESIDENCE TO MUSEUM
What is now the Hillwood Museum started out as Marjorie Merriweather Postrsquos residence
It was her divorce in 1955 from her third husband Joseph Davies that spurred Post to buy the Hillwood mansion Davies was demanding a fortune in return for the Washington mansion they lived in
ldquoBeing a good businesswoman she thought that price was a little high and she wanted some leveragerdquo explained her granddaughter and former museum president Ellen Charles to The Washington Post
Ellen Charles served as the board president of the museum for 25 years stepping down in 2014 She was the last Post descendant to head Hillwood taking over from her mother in 1989 Under Charlesrsquo leadership Hillwood was transformed from ldquoa very fancy house full of very fancy stuffrdquo into a world-class museum that attracts 70000 visitors a year
Her grandmotherrsquos style was overwhelming to Charles as a young woman ldquoShe was so grand and she was a perfectionist You were afraid you were going to stumble sometimesrdquo Yet it was Postrsquos perfectionism that translated into her impeccable sense of style
ldquoMarjorie Post lived an extraordinary life throughout which she played many roles from a young Edwardian bride to a high-profile business and society figure to independent grande dame She was always aware that how she presented herself particularly through her dress not only reflected her personality but also projected her role to societyrdquo
ndash KATE MARKERT HILLWOOD EXECUTIVE DIRECTOR
Post wanted to ldquojazz uprdquo her granddaughterrsquos party outfits ldquoDearie you need some jewelryrdquo she would say holding out diamonds or emeralds Ellen Charles remembered the thought of wearing the elaborate jewelry ldquowas horrifying Not the cost of it just the size of itrdquo
INGENUE TO ICON 70 Years of Fashion from the Collection of Marjorie Merriweather PostExhibit Dates June 6 to December 31 2015
Address 4155 Linnean Avenue NW Washington DC
Getting there Metro VanNessUDC Red Line (20 minute walk)
Hours Tuesday through Sunday 10 am to 5 pm Closed Mondays
Admission Suggested Donation $18
The Association of Image Consultants International | 31
A LIFE OF HIGH FASHION IN THE 20TH CENTURY
Born in 1887 Post came of age during a time of turbulence and political transformation for American women In 1900 women were not deemed ldquopersonsrdquo under the Fourteenth Amendment to the Constitution and had no separate legal standing By the end of the 20th century American women had gained the vote reproductive rights property rights and roles in the offices of government What they had not gained however was true equality in the workplace Paychecks and promotions however were never a concern for Marjorie Merriweather Post who at the time of her inheritance of the Post fortune at age 27 became the wealthiest woman in the United States
American 20th century style opens with the new feminine ideal of the ldquoGibson Girlrdquo Post epitomized this trend upswept hair and high fashion gowns on a young woman who was educated worldly and independent
When Post married Edward Bennett Close in 1905 she entered East Coast high society in earnest A wardrobe makeover was called for She called upon Parisian couturiers fine department stores and New York custom fashion houses to ensure that she was wearing the latest and most coveted styles
THE POST FORTUNE Treasure in a Cereal BoxIn 1895 CW Post Marjorie Merriweather Postrsquos father singlehandedly created the breakfast foods industry He was the inventor of the very first manufactured breakfast product Postum a patented beverage of wheat berries bran and molasses as a ldquonutritious alternativerdquo to coffee In 1989 the first commercially packaged breakfast cereal was debuted Grape-Nuts Grape-Nuts made him a millionaire And in 1904 Post invented cornflakes Initially branded with an unpopular name the cornflakes were rebranded in 1908 as Post-Toasties and sales soared The successful rebrand resulted in over $2 million net profit in just one year
Source Marjorie Merriweather Post - A Biography by Kenneth Lisbee
Left Evening Dress Callot Soeurs Paris ca 1907 Turquoise silk
moireacute turquoise cotton moireacute orangegold silk crecircpe orange
tulle turquoisegold silk cotton floss turquoisegold silk ribbon
cord beading Courtesy Hillwood Estate Museum and Gardens
Right Evening Ensemble Thurn New York City ca 1927 Red silk
crecircpe melon silk charmeuse organza lace Courtesy Hillwood
Estate Museum and Gardens
32 | July 2015 magazine
In the ldquoRoaring Twentiesrdquo hemlines rose and women were liberated from the corseted look of the turn of the century Progress and prosperity were the anthem of the times and the Art Deco influence could be seen in architecture decoration and fashion
In the 1930s now married to her third husband Joseph Davies Postrsquos style evolved to the glamour of Hollywood characterized by sensuous fabrics and close draping of the figure
Throughout the 1940s the Davies continued to entertain in grand style and Post as an ambassadorrsquos wife was called upon frequently to host diplomats Supreme Court justices and senators Her style during this period was the epitome of confident elegance Christian Diorrsquos ldquoNew Lookrdquo was extremely popular and brought Paris back to the forefront of fashion
The 1950s ushered in a return to the romance of rich detail and texture In a portrait by English portrait painter Douglas Chandor Post wore a gray silk faille evening gown attributed to African American designer Ann Lowe who was known for elaborately worked swirl-like motifs
A year later Jacqueline Bouvier popularized Ann Lowersquos fashions when she chose a wedding gown by the designer (See sidebar)
AN ICONIC DRESS AND NEAR DISASTERAnn Cole Lowe (1898ndash1981) was the first African American to become a noted fashion designer
The dress she made for Jacqueline Bouvier is one of the best-remembered bridal gowns of all time and was the catalyst for Lowersquos ascent from ldquodressmakerrdquo to sought-after fashion designer
But it almost didnrsquot happen
The dress which Lowe had designed and fashioned of silk chiffon taffeta was destroyed (after almost eight weeks of work) just ten days before the wedding due to a flooding of Lowersquos workroom Also ruined were nine of the bridesmaid dresses (only five gowns of the total order were spared)
Fortunately the supplier had enough material to make it possible to replace
the ruined gownshellipif Lowe and her staff could manage to recreate them in those remaining few days They worked day and night completing the wedding dress (cutting sewing and all) in eight days flat However Lowe ended up losing money in excess of $2000 on the project
Left Evening Dress detail Ann Lowe (attr) New York 1952 Waffle weave silk faille Courtesy Hillwood Estate Museum and Gardens
Right Toni Frissell [Public domain] via Wikimedia Commons
The Association of Image Consultants International | 33
Post was divorced from Davies in 1955 and began her residence at Hillwood Her manner of dress from this point on was classic mature and elegant Post favored New York-based Czechoslovakian designer Oldric Royce and commissioned dresses from him for the remainder of her life When she liked a certain style she would order the same design with variations The wedding dress Post commissioned for her 1958 marriage to her fourth husband Herbert May is very similar to the short day dress pictured
Through seven decades of change Marjorie Merriweather Post raised the bar for American high society seeking out designers who were at the forefront of the times and introducing fashion concepts from abroad into the sometimes stodgy East Coast upper class
SUSAN HESSELGRAVE AICI FLC is an independent image consultant based in Seattle Washington She serves as editor in chief for AICI Global and is currently writing a book exploring the intersection of values identity and personal style
Dinner dress Oldric Royce Inc New York City ca 1960 Yellow silk acetate nude silk organza green net Courtesy
Hillwood Estate Museum and Gardens
READ MOREAMERICAN EMPRESS THE LIFE AND TIMES OF MARGORIE MERRIWEATHER POST
By Nancy Rubin
34 | July 2015 magazine
FOR COMPLETE DETAILS VISIT HTTPWWWAICIORGEVENT2015GLOBALCONFERENCE
The Association of Image Consultants International | 35
BETWEEN US
AICI CITY CIRCLES THE SHORTEST DISTANCE BETWEEN TWO POINTSBY THEA WOOD AICI FLC
You may have heard about the new AICI City Circles You may now be an active member of a City Circle You may be asking ldquoWhat is a City Circlerdquo
AICI City Circles are AICIrsquos solution for either a) members who wanted to participate in AICI but didnrsquot have a regional chapter or b)
members who lived in a chapterrsquos region but were
too far away to actively participate They are city-
centric organizations that act autonomously in how
they operate their programs and requirements (if
any) The group simply needs to send a semi-annual
report to the International Board informing them of
circle activities
Rather than trying to jumpstart a regional AICI
chapter establishing an AICI City Circle would be a
first step to creating a recognized AICI presence in
your area
ldquoThere were existing groups that were not official so everyone wasnrsquot aware of them We decided that we needed a stepping stone toward a chapterrdquo said Riet de Vlieger AICI CIP and VP Chapter Relations ldquoWe now have seven City Circles Houston Dallas Spain Korea-Busan Mexico-Monterrey Columbia-Bogota and Peru-Lima Spain had their first conference in Barcelona this past Junerdquo
AICI City Circles also resolve the challenges that some regional chapters faced such as low membership numbers vast geographic expanses and struggling leadership participation
As a former Southwest Chapter board member who had to hold two offices to keep the chapter compliant
ldquoWe decided that we needed a stepping-stone toward a chapterrdquo
mdash RIET DE VLIEGER AICI CIP VP CHAPTER RELATIONS
36 | July 2015 magazine
DEADLINE JUNE 30 2015
to association requirements I personally witnessed the challenges of running a chapter whose members were spread across a vast geographical region
Chapter charity and education events resulted in poor attendance because no matter which city hosted the event many members had to drive three to six hours (or fly) to attend Many had a hard time paying for the event plus the travel expenses like gasoline airfare andor hotel rooms Add to that the introduction of online continuing education and the incentive to travel to chapter events waned
Since dissolving the Southwest Chapter Houston and Dallas have formed separate AICI City Circles All thatrsquos required is a minimum of four members and one ldquoconnectorrdquo or liaison to the International Board AICI City Circles have a presence on the AICI website by providing a link to the City Circlersquos website or Facebook page which are setup and maintained by each AICI City Circle
De Vlieger said that forming an AICI City Circle is easy to do online
gtgt Visit the AICI City Circles page gtgt Fill out the AICI City Circle
request formOnce approved AICI sends a welcome packet to the new AICI City Circle including a customized logo so that it can be published on the City Circlersquos website or Facebook page
THEA WOOD AICI FLC MBA is an independent image consultant based in Austin Texas and serves as managing editor for AICI Global She is the co-author of Socially Smart and Savvy
AICIrsquoS NEWEST CERTIFIED IMAGE MASTER
SARAH HATHORN Sarah Hathorn AICI CIM CPBS
joins the honored company of Helena Chenn AICI CIM
Marion Gellatly AICI CIM Dr Joyce Knudsen AICI CIM Emeritus Eva Koeck-Eripek AICI CIM Lynne Marks AICI CIM Carla Mathis AICI CIM Hitomi Ohmori AICI CIM Christina Ong AICI CIM Judith Rasband AICI CIM Elaine Stoltz AICI CIM and Anna Wildermuth AICI CIM
Sarah is the CEO of Illustra Consulting and Illustra Business
Coaching A Master Trainer at the London Image Institute and former senior executive for Macyrsquos Sarah has 30 years of experience imparting executive presence ABC skills to advance leaders
Attendees at the AICI Global Conference in August will have the opportunity to learn from her directly as she will be leading an intensive and interactive session ldquoIncrease Corporate Clients to Totally Supercharge Your Businessrdquo She will share the secrets of her
consultancyrsquos rapid ascent and ongoing success She will also reveal the exact same marketing steps systems and up-leveling strategies she uses to get her foot in the Fortune 500 door and then form scalable dynamic long-term relationships This session was designed specifically for those AICI members desiring to break into the corporate market for bigger revenues and greater career acceleration
Congratulations Sarah on your achievement
CERTIFICATION NEWSAICI MALAYSIA CHAPTER HOSTS PAPER FLC EXAMBY DELBY BRAGAIS AICI CIP CPC
I write this as I wait at the Kuala Lumpur Airport for my flight back to the Philippines
having spent the past four days in Malaysia In my capacity as AICI VP Certification it has been a very gratifying trip
I am happy to report that the AICI Malaysia Chapter has successfully hosted the pilot FLC Paper Test with an astounding 26 participants taking the exam from several different countries in Asia (The
minimum headcount required for a chapter to mount an FLC Exam is only 15)
This is the first time in AICI history where an AICI FLC Exam was conducted simultaneously in two languages English and Chinese This is the first time a Chinese version of the FLC paper test has been available as it was developed just this year
2015 has been a banner year for AICI FLC certification kicking off
with AICI Mexico City Chapter successfully hosting FLC testing for an entire group using the Live Online Proctor (LOP) with 15 participants taking the exam
Additionally AICI Washington DC Chapter and AICI Malaysia Chapter held their own unique ldquoFLC Bootcampsrdquo to help those interested in obtaining their FLC certification
DELBY BRAGAIS AICI CIP CPC is the outgoing VP Certification on the AICI International Board
BETWEEN US
38 | July 2015 magazine
UPCOMING EVENTS
LISTFUL THINKING USING LISTS TO BE MORE PRODUCTIVE HIGHLY SUCCESSFUL AND LESS STRESSED Paula Rizzo The List Producer and author of Listful Thinking
July 15 2015 800pm EST mdash NEW YORK
It seems simple but using lists can have huge returns if you do it right What do Sir Richard Branson Martha Stewart Sheryl Sandberg Ellen DeGeneres and Madonna have in common Each is a list maker and history shows us that change creators make their to-do lists and check them often In this one-hour teleclass you will learn how to
bull Save timebull Be more organizedbull Become more productive
For more information visit Listful Thinking Using Lists to be More Productive Highly Successful and Less Stressed
IMAGEN CORPORATIVA Y MARCA PERSONAL EN EL SECTOR BANCARIO-FINANCIERO Kalena de Velado kalenadeveladowordpresscom
14 de Agosto 2015 1200pm CDT mdash MEXICOndashGUADALAJARA
La clase esta orientada a propocinar un conocimiento general sobre la importancia de alinear la marca persona la imagen corporatival y el estilo profesionai de acuerdo a la experiencia vivida como asesora de imagen en el sector empresarial
Lo que aprenderaacutebull Reflexionar sobre las oportunidades en el sector empresarialbull Compartir experiencias a lo largo de 20 antildeos en el sector financiero bancariobull Conversar sobre las perspectivas en un entorno globalbull Conocer otras experiencias similares en otros paises y regions
For more information visit Imagen corporativa y marca personal en el sector bancario-financiero
AICI 2015 GLOBAL CONFERENCE August 27ndash30 2015 mdash WASHINGTON DC Renaissance Arlington Capital View Hotel
For complete conference details and to register visit AICI Global Conference
AICI WEBINARS FOR CEUrsquoS
BETWEEN US
bull Save moneybull Reduce stress
The Association of Image Consultants International | 39
ADVERTISE YOUR PRODUCTS amp SERVICES IN AICI GLOBAL MAGAZINE
REACH THOUSANDS OF AICI MEMBERS AND OTHER INDUSTRY PROFESSIONALS WORLDWIDE AND BOOST YOUR EARNING POTENTIAL
OUR READERS ARE LOOKING FORColor Systems
Body Styling TrainingIndustry-Related Books amp Magazines
Multi-level and Network Marketing OpportunitiesBusiness Tools
Continuing Education Units for AICI certificationHealth and Beauty Products
Professional Development Workshops amp WebinarsHotel amp Travel Services
Website Design and SupportCareer Coaches
Sales ToolsClothing amp Accessories
CONTACT IMOGEN LAMPORT AT IMOGENAOPICOMAU FOR CURRENT AD RATES AND DEADLINES
NEXT ISSUE OCTOBER 2015
APRIL2015
AICI GL BALP R O F E S S I O N A L D E V E L O P M E N T I S S U E
THE 2015 AICI GLOBAL
CONFERENCE
YOUR VIP INVITATION ldquoMUST SEErdquo DC
MEMBER SPOTLIGHTJOANNE RAE
POWERFUL SATURDAY
CELEBRATING 25 YEARS
JANUARY2015
AICI GL BALC O N N E C T I O N S I S S U E
MANAGINGCOMMUNICATIONS
FOR MAXIMUM
RESULTS
A RUNWAY STAR
RISES MEMBER SPOTLIGHT KEIKO NAGAO
USING THE POWER OF
AICI CERTIFICATION
Meet Diane Craigin PersonAICI 2015 Global Conference Washington DC Aug 27 ndash 30 2015
Our Next Executive Presence Certifi cation Training Program Toronto Canada Sept 21 ndash 25 2015Contact Michelle for details michellecorporateclassinccom1-416-967-1221 Ext 107 To learn more click here
Become a Certifi ed Executive Presence System CoachHello Irsquom Diane CraigYes I listened to your many requests fora fast track to my Executive Presence Certifi cation Training Program
Enhance your career and your personal brand
Attract new clients grow your business Become more relevant to corporate clients Broaden your income base
Call me directly 14169671221 Ext 101Email me dcraigcorporateclassinccomVisit us at corporateclassinccom
Diane CraigPresident and Founder Corporate Class Inc
1863 - THE EMANCIPATION PROCLAMATION
On January 1 1863 President Abraham Lincoln officially issued the Emancipation Proclamation one of the most important documents in American governance
While popular opinion in the North heralded Lincoln as the ldquosavior of the Unionrdquo President Lincoln actually considered the Emancipation Proclamation to be his most important legacy ldquoI
never in my life felt more certain that I was doing right than I do in signing this paperrdquo he declared ldquoIf my name ever goes into history it will be for this act and my whole soul is in itrdquo (source The Civil War Trust)
The Emancipation Proclamation paved the way to the end of slavery but it only applied to the states in rebellion It wasnrsquot until the passage of the 13th Amendment to the US Constitution on December 6 1865 that slavery was abolished throughout the United States
1963 - DR MARTIN LUTHER KING JR DELIVERS HIS ldquoI HAVE A DREAMrdquo SPEECH
On August 28 1963 250000 people gathered in Washington DC to ldquoMarch for Jobs and Freedomrdquo Better known today as the March on Washington the famous protest took place on the 100th anniversary of Lincolnrsquos Emancipation Proclamation Though there were
FEATURE FROM THE EMANCIPATION PROCLAMATION TO TODAY150 YEARS OF STRUGGLE FOR EQUAL RIGHTS
14 | July 2015 magazine
many prominent speakers that day the march will always be synonymous with Dr Martin Luther Kingrsquos ldquoI Have a Dreamrdquo speech (Watch the last five minutes of that speech here)
TWO SPECIAL EXHIBITS IN WASHINGTON DC DOCUMENT THESE WATERSHED MOMENTS AND THEIR AFTERMATH IN AMERICAN HISTORY
2015 marks the 150th anniversary of the assassination of President Lincoln One of the most intimate portrayals of President Lincolnrsquos death can be experienced in an all-new Newseum exhibition entitled President Lincoln is Dead running through January 2016 In honor of the 150th anniversary of the assassination of President Abraham Lincoln the Newseum presents a series of New York Herald special editions dated April 15 1865 All seven editions will be displayed together starting with the 2 am edition that featured the first Associated Press announcement that Lincoln had been shot Learn the chronology of this tragic event in a way impossible until now with this one-of-a-kind exhibit
2015 is also the 50th anniversary of the Voting Rights Act It was a hundred-year journey from the 13th
Amendment to the Voting Rights Act and the struggle for equal rights continues to this day
The Newseum exhibit 1965 Civil Rights at 50 explores the dramatic civil rights events of 1965 from the historic march from Selma to Montgomery (Alabama) to the signing of the Voting Rights Act by President Lyndon B Johnson The fight for voting rights peaked in a violent clash between peaceful protesters and police that came to be known as ldquoBloody Sundayrdquo after state troopers and deputies armed with clubs and whips beat and trampled protesters as they attempted to cross Selmarsquos Edmund Pettus Bridge
PHOTO CREDITS Public Domain (Library of Congress US National Archives USIA)
Resources compiled by Susan Hesselgrave AICI FLC
ldquoNo no we are not satisfied and we will not be satisfied until lsquojustice rolls down like waters and righteousness like a mighty streamrsquordquo
ndash DR MARTIN LUTHER KING JR AUGUST 28 1963
THE NEWSEUM IS RATED AMONG THE TOP 5 MUSEUMS TO SEE IN WASHINGTON DC
Address 555 Pennsylvania Avenue NW
Getting there The Newseum is located between the White House and the US Capitol and adjacent to the Smithsonian museums on the National Mall The closest Metro station is Archives
Hours 9 am to 5 pm daily
Admission $2295 for adults (19 to 64)
Ma
ria
Bry
kN
ewse
um
The Association of Image Consultants International | 15
AICIrsquos Global Conference is something I look forward to for many reasons Not only do I get to participate in rich educational experiences
that help me grow my image business I also have the opportunity of meeting many amazing people who not only work in the image industry and related fields but also shape their clientsrsquo buying decisions as well as those of the public at large
London Ontario is a mid-sized Canadian city about two and a half hours away from Toronto With a population of 475000 London is no small town so itrsquos certainly too big for everyone to know your name hellip unless you have the mission and the moxie of Sue Jacobs
ldquoIrsquoll be out somewhere shopping or whatever and somebody will come up to me and say lsquoHi Suersquo Irsquoll be drawing a blank until they say lsquoI just saw your show again the other night Itrsquos still runningrsquo That show was so much work but it really tied me into the community Over the course of the series we incorporated eighteen different London businesses in the show People know me nowrdquo
Sue Around The City a series of six half-hour ldquomakeoverrdquo segments that Jacobs produced in 2012 for Rogers TVtrade (one of the two local television stations in London) didnrsquot materialize out of thin air though Jacobs was already putting herself out there mounting successful fundraising events for local charities
ldquoI had already done seven different live fashion events for local organizations like Make-A-Wish with my lsquoSue in the Cityrsquo concept The station producer [from Rogers TVtrade] approached me directly about creating the show because we had worked together on one of these local charity eventsrdquo
FEATURE
MEMBER SPOTLIGHT
SUE JACOBS BY THEA WOOD AICI FLC
Ima
ge Design
ndash Ph
oto
graph
ic Art b
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a
16 | July 2015 magazine
Jacobs credits much of her community visibility to her commitment to be a champion for smaller charities that are ldquounder the radarrdquo of the publicrsquos awareness She believes it is her mission to serve others in this way using her talents as an image consultant to amplify the impact of organizations like My Sistersrsquo Place
ldquoIf you can showcase what you can do and marry that with what you believe in itrsquos totally genuine and people feel like they really know you And people know I deliver Anything that has to do with children or empowering women Irsquom inrdquo
ldquoVolunteering or making a commitment to causes that are true to your heart that you are passionate
about is key Not to say that it isnrsquot a lot of work It is But the benefits are huge It helps others see their value and the impact they can have by taking part It changes lives And it feeds your soulrdquo
Jacobs just wrapped up hosting the third annual Handbags for Hospice on June 10 a signature fundraiser for St Josephrsquos Hospice that she helped develop from its beginning in 2013 ldquoIrsquom exhaustedrdquo she admits ldquoBut itrsquos worth itrdquo
Speaking in front of an audience can be daunting for many but it is something that Jacobs was comfortable with well before launching her image career Her prior career was in education with specialties in special needs and librarianship That coupled with an extensive
background in psychology led her to a variety of teaching and leadership opportunities
It was as a teacher in fact that it really hit home for her how large an impact image has on credibility and effectiveness
ldquoIf you can showcase what you can do and marry that with what you believe in itrsquos totally genuine and people feel like they really know yourdquo
Ima
ge Design
ndash Ph
oto
graph
ic Art b
y Cra
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nd
aIm
age D
esign ndash P
hoto
graph
ic Art b
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nd
a
The Association of Image Consultants International | 17
ldquoIrsquove always been amazed at Suersquos tireless commitment and passion to help people
not only in her community but also globally Soon after starting her business she began to organize fundraisers not as a strategy to move her into the public eye but to truly make a difference We discussed how she would stage the event who she would involve no detail was overlooked When it was show time Suersquos magnetic personality sense of humour and enthusiasm always touched the audience in a deep way resulting in the growth of her business over time ldquo
mdash CATHERINE BELL AICI CIP
ldquoI just knew we [teachers] could be doing better I always made a point of dressing professionally put together every day And it mattered I remember it was my 4th grade class I got to school one day towards the end of the year and before they go into the classroom all the kids line up in two lines boys here girls there And that day the boys are all excited saying lsquoMrs Jacobs Mrs Jacobs Look at the girlsrsquordquo
She laughs ldquoJust like boys wanting to spoil the surpriserdquo
ldquoSo I look over at the line of girls and every single one of them was carrying a little purse and had some jewelry on and a pretty outfit Theyrsquod planned it all out And I thought lsquoWow they really do noticersquo Teachers are such important role models in every wayrdquo
The school administration thought so too ldquoOne year the principal called me aside and she said lsquoThe parents cannot identify the younger teachers from the students and Irsquom sick of it Can you helprsquordquo
Thus began her unofficial career as an image consultant But it was after a perspective-altering trip to Japan that she decided to make it official
ldquoI was so impressed with the Japanese women How meticulous they were in their appearance Returning from visiting my daughter in Japan that first step onto North American soil convinced me that women here were short-changing themselves in how they presented themselves They could and needed to do better I knew I could help and I wanted to A year later with encouragement from my teacher administration friends and family I had moved on and started my own business It was a perfect fitrdquo
Jacobsrsquo community volunteer efforts have opened other business doors as well Following one of her early fashion fundraisers she was approached by an administrator in the Continuing Studies program at the University of Western Ontario who had been in the audience asking her about the possibility of designing and teaching a course on image and wardrobe for their program
It was a natural for Jacobs
ldquoI love teaching I put together an eight-week course learning modules for each week Module 1 was on your professional presence I told them lsquoDo not dress down How yoursquore showing up is how yoursquore
18 | July 2015 magazine
ldquoI was really impressed with the community service Sue was providing and I saw all the
work she was putting into it When I questioned her about how her efforts were funneling back to her business I was so surprised at her answer it wasnrsquot So we rolled up our sleeves and I helped her tweak her message so the audience was clear that she was inviting them to be her new clients She was nervous but followed through and what a difference Itrsquos great to do good work in the community but when yoursquore growing a new business itrsquos important to be able to parlay that exposure into a wider client base Sue has become an absolute expert at creating that flow Itrsquos a win-winrdquo
mdash BRENDA KINSEL AICI CIP
perceivedrsquo I saw the students in the course change from week to week Theyrsquod be sitting taller prouder They became more visiblerdquo
Jacobs taught the course for three terms and then became so busy in her practice that she had to give it up ldquoThey donrsquot pay you much but it gives you huge credibility Of course you donrsquot promote your business in the class ndash thatrsquos a no-no But out of the approximately 20 students in each term probably 60 percent of them either became clients or referred clients to me down the roadrdquo
Later Jacobs connected with Brescia University College an all-female college within the University of Western Ontario Jacobs knew how to get her foot in the door to build a lasting relationship
ldquoI initially participated in an evening called Female Entrepreneur Showcase where I met and connected with many students That led to my being asked to be on a panel of experts helping graduates ready themselves for interviews and transitioning from being a student to the real worldrdquo
That led to the Director of Alumnae Services asking her to collaborate on a Dress for Success program aimed at third-year and graduating students The success of the program has led to it becoming an annual event She could not be more thrilled
ldquoI have made many new friends in the students I get such a kick out of them sending me Facebook messages from all over the world Warms my heart Our work as image professionals is far reachingrdquo
She didnrsquot do all this on her own Role models were important to Jacobs both in life and business
ldquoI have had two role models who taught me how to be successful in business my father and my husband It is all about selling you not your product People buy you Finding out what that means personally takes time In my opinion before your business can grow the way you want it to grow you must know who you are and what your uniqueness is Thatrsquos the only way to attract your ideal clientrdquo
Jacobs has a well-established business now Personal Style Image and Wardrobe Consulting but she is quick to caution that it didnrsquot happen quickly It took time she says to figure out who her target market was and how to reach them
The Association of Image Consultants International | 19
ldquoI accomplished this gradually with the help of two image professionals who I hired as mentors and are now treasured friends Catherine Bell [AICI CIP] and Brenda Kinsel [AICI CIP]
ldquoAligning myself with audiences where the potential for future business was good was not only prudent it changed the trajectory of my business
ldquoSome of my early presentations were unpaid I chose them carefully I got in front of causes I cared about that were important to me businesses that could support and engage my services Being true to yourself is difficult especially when you want and need clients but in the end holding true to your values your ethics and standards wins outrdquo
For Sue Jacobs sticking to her sense of mission has aligned brilliantly with marketing her business
ldquoIt took some time I have moments where I stumble we all do I continue to learn and strive to be the best I can be my way on my terms I could not have dreamed of a better more fulfilling career I am proud to be in such esteemed company Image consultants People committed to being the best they can berdquo
Itrsquos hard not to agree with Jacobs
THEA WOOD AICI FLC MBA is an independent image consultant based in Austin Texas and serves as managing editor for AICI Global She is the co-author of Socially Smart and Savvy
ldquoIt is all about selling you not your product People buy you Finding out what that means personally takes time In my opinion before your business can grow the way you want it to grow you must know who you are and what your uniqueness isrdquo
Ima
ge Design
ndash Ph
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graph
ic Art b
y Cra
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d A
ma
nd
a
Photos by Image Design ndash Photographic Art by Craig and Amanda
20 | July 2015 magazine
Pro bono is a Latin phrase that means doing professional work without payment or at a reduced fee for the public good Why should image
professionals offer complimentary or low-cost services There are four powerful reasons to choose public service
1 PROPEL YOUR PROFESSIONAL GROWTH
Pro bono service is the perfect opportunity to develop your skills and strengthen presentations in a low-stress environment You can receive valuable feedback while trying out a new training topic or testing a service for the first time Practicing with ldquofreebiesrdquo prepares you for future high profile and profitable clients
2 OPEN NEW DOORS TO LEADERSHIP
Creating pro bono relationships gives you the chance to meet top leaders from worthy and influential organizations For example my volunteer work with HRNYrsquos University Relations committee enabled me to connect with role models across many fields such as career services training and diversity Try serving as a volunteer on a board of directors or team It is rewarding and instantly increases your credibility
3 WIDEN YOUR REACH
Online recognition is a key benefit of pro bono work Consider blogging for a nonprofit or actively supporting charitable initiatives to make an impact while expanding your visibility This fall Image Impact International is launching Mentoring Leaders 4 Impact with the widely established college student-run nonprofit wwwaiesecorg In online profiles we will showcase our volunteers for their fantastic support of student leaders
4 ENHANCE YOUR APPEAL TO CUSTOMERS
Giving your time and talents to a cause makes good business sense According to Kim Gordon in Entrepreneurcom ldquoCustomers who visit your website and see your advertising want to know that you share their desire to make the world a better place by supporting an important cause If your business or brand doesnrsquot stand for a cause consumers may turn to your competitorsrdquo Authentic pro bono choices can make you stand out from the competition and help you to attract clients
REASONABLE LIMITS
Should you always say yes to pro bono requests When should you say no It is important to set limits Image professionals deserve to be fairly compensated for their expertise One approach is to establish monthly or quarterly parameters for pro bono work This gives you flexibility and a gracious way to politely say no if you have reached your quota
Pro bono work is a powerful way to increase professional skills meet influential leaders expand online visibility and attract clients when you balance requests within reasonable limits
Pamela Judd AICI CIP is the President of Image Impact International a global philanthropic nonprofit community of trainers Pro bono educational activities include College 2 Career 2 Community Impact Mentoring Leaders 4 Impact Global Civility Awareness and Disability + STYLE To find out more contact juddpamelaaolcom or visit wwwimageimpactorg
THE POWER OF PRO BONOBY PAMELA JUDD AICI CIP
A PUBLIC SERVICE ANNOUNCEMENT BROUGHT TO YOU BY IMAGE IMPACT
The Association of Image Consultants International | 21
22 | July 2015 magazine
ETIQUETTE
HOW TO LOOK ACT AND SPEAK
We can all pick out the image consultants with presence They have a definite aura about them Some people have had natural capacities since childhood but the vast majority of us need to learn skills to exude presence
There are several elements of presence One is the art of being powerful purposeful and intentional The challenge is to look and act as if nothing about you is accidental or left to chance and yet you seem natural not contrived The second element is to be clear on your values Your appearance habits speaking style and actions then become congruent with what is important to you You walk the talk The third element is approachability As image consultants we want to appeal to a wide variety of people in our target market
ESTABLISH PRESENCE WITH YOUR SPEAKING STYLE
GAZE When speaking in public use steady eye contact and rest your gaze for two seconds on at least one different individual on all sides Eye contact with a friendly smile can help create a trusting relationship with the whole audience
GESTURES ldquoSpeaking with your handsrdquo is a common trait but can be a pitfall Waving your hands indiscriminately detracts from your message Practice well defined gestures If you are making a few points at one time help people follow by counting each point on your fingers
TIMBRE Voice quality can enhance your presence If you have a high-pitched voice find a lower tone in
your range as a high voice can denote uncertainty and inexperience Practice in the lower tone until it becomes natural Voice classes will also help
ENUNCIATION Clearly pronounce your words and alternate your pace Use a fast pace for enthusiasm medium for information sharing and slow pace for emphasis
BREVITY Donrsquot ramble on especially about yourself Be ultra sensitive to ldquodeer in the headlightsrdquo expressions and fidgeting Itrsquos up to you to be more interesting than the message on their smartphone
DICTION Cut out clicheacutes and exaggeration Donrsquot use scatological language or jargon Use precise language and you will sound more clear and original
Presence the art of being present is to listen to and be with people in such a way that they experience our engagement and genuine interest Image consultants with presence see the best in others The more we value the good traits in our clients rather than seeing them as a big problem the more we empower them and the more we increase their confidence with better results
Lynne Marks AICI CIM is President of London Image Institute She is co-author of The Perfect Fit How to Start an Image Consulting Business and author of Skinny Bits Wisdom for a Flourishing Image Business She has twice served as International President of AICI and has received both the AICI Award of Excellence for Education and the AICI IMMIE award (Image Makers Merit of Industry Excellence) award
EXECUTIVE PRESENCEFOR IMAGE CONSULTANTS BY LYNNE MARKS AICI CIM
PART ONE OF THIS ARTICLE APPEARED IN THE APRIL 2015 ISSUE
AICI PREFERRED PARTNER
The Association of Image Consultants International | 23
FOUR REASONS WHY NOW IS THE BEST TIME TO GET YOUR FLC CERTIFICATION
FLC Test investment cost now lower by 50From a prior investment cost of $545 the FLC test now costs $275
Return of the FLC Paper TestThe FLC Paper Test can now be run during Chapter Education Days subject to compliance to certification guidelines Moreover the FLC Test will now be offered during the AICI International Conferences once more
Introducing the technologically advanced LOP (Live Online Proctor)This is an internet-based test that allows anyone with a computer to take the test from anywhere in the world Unlike our current FLC computer-based test the LOP will allow any applicant to schedule and take the test using their computer from their home office or preferred location anywhere in the world There is no need to travel to a testing center to take the test This means convenience and valuable savings in travel expenses Moreover there is no waiting time for test results as applicants will know their test outcome right after taking the exam
Two application tracks now open for FLC CertificationThere are now two application options open to applicants Both have their pros and cons so all applicants are advised to evaluate which one works best for them
OPTION 1 Binder First Test Second
This involves submitting your FLC Binder first and upon approval by the assigned FLC Reviewer you may sit for the FLC Test
OPTION 2 Test First Binder Second
This option allows the applicant to sit for the FLC Test as a first step Upon passing the Binder may then be submitted to the assigned reviewer
24 | July 2015 magazine
CONFERENCECONFERENCE
CONFERENCE
AICI 國 際 双 年 會 提 供 了 一 個 最 好 的 自 我 提 昇 和 進 修 專 業 的 機 會 你
會 享 有 以 下 經 歷 和 收 獲
1) 與 同 行 和 資 深 人 士 砌 磋 學 習 和 互 相 觀 摩
2) 在 展 覽 中 尋 找 到 專 用 教 材 書 藉 商 品 甚 至 商 機
3) 增 廣 見 聞 開 濶 視 野 學 習 國 際 社 交 禮 儀 提 昇 自 身 國 際 型 象
形 象 設 計 專 家 左 谷 蘭
The biannual AICI Global Conference will provide you with the best opportunity for professional self-improvement and learning You will experience the following benefits
1) Observe and learn with peers and seniors memberscolleagues 2) Find suitable materials books merchandise and even business opportunities in the exhibition3) Broaden your horizons open your mind and learn international protocol and social etiquette
Most importantly enhance yourself with international perspectives
KAREN TSUO AICI CIP AICI SAN FRANCISCO BAY AREA CHAPTER
Asistir a la convencioacuten global me llenoacute de crecimiento en muchos aspectos Desde convivir y aprender de las grandes autoras de los libros con los cuales aprendiacute y me inspire para apasionarme de esta profesioacuten Como el networking que se crea el cual me ayudoacute a visualizar mis metas y trabajar en ellas Regrese a mi empresa con ganas de trabajar para mi capiacutetulo promocionando a AICI como una asociacioacuten profesional ademaacutes me lleneacute de conocimiento materiales nuevos y fuerza de compartir a mi gente lo que me transmitieron mis colegas y amigas de todo el mundo
I grew in many ways from attending the global conference I was able to learn in person from the great authors of the books I had studied and that had inspired me with passion for this profession There were great networking opportunities which helped me visualize my goals and work on them I returned to my company eager to promote AICI professional membership and work for my chapter I returned with new knowledge and materials to share with my people all that my colleagues and friends worldwide gave me
LOREN MESCHOULAM ESTILO BY LOREN AICI GUADALAJARA CHAPTER
CATAPULT YOUR CAREERAT THE AICI GLOBAL CONFERENCE REPORTED BY KAREN TSUO AICI CIP NADIA VALDIVIESO AND DEBRA LINDQUIST AICI CIP MA
26 | July 2015 magazine
The conference is the only place you can connect with the worldwide image industry However it was a very local connection forged at the conference that has proved most productive for me Bess Heitner a jewelry designer from New York City exhibited at Conference Her high quality jewelry is perfect for many of my clients Beth is extremely accessible as she lives very close to me I went all the way to conference to meet someone who lives next door
ANNIE BRUMBAUGH AICI CIP AB WARDROBE WORKS AICI NEW YORKTRI-STATE CHAPTER
Mi experiencia en las conferencias de AICI fueron increiacutebles Tuve la fortuna de conocer muchos consultores alrededor del mundo y uno de ellos fue Sarah Hathorn Al haber atendido a la conferencia me puso en contacto con ella doacutende contrateacute sus servicios como coach y mentor y esto provocoacute que mi nuevo negocio creciera en muy poco tiempo y me posicionara fuerte entre los corporativos en Meacutexico Empezamos la relacioacuten en 2012 y al diacutea de hoy formo parte de su empresa Illustra Business Coaching como Coach Asociado para Latinoameacuterica Definitivamente ir a la Conferencia te brinda oportunidades de educacioacuten y de lograr hacer negocios con otros expertos en la industria a nivel mundial
My experience attending the AICI conference was incredible I had the good fortune to meet many people from around the world and one of them was Sarah Hathorn Going to conference put me in contact with her where I hired her as a coach and mentor Thanks to her coaching my new business grew quickly We started our relationship in 2012 and now I am an associate coach for Latin America for her company Illustra Business Coaching Definitely going to Conference presents you not only with great education opportunities but also great possibilities to collaborate professionally with other experts
ALE MARROQUIacuteN AICI CIP IMAGEN Y PROTOCOLO DE NEGOCIOS AICI GUADALAJARA CHAPTER
I attended my first AICI Global Conference in May 2013 in Arizona It was such an exciting conference and I got a lot out of it I made some connections with other members and took some amazing workshops that helped me further my education in image consulting Attending the conference in 2013 helped me gain the necessary credits to earn my FLC the following year I recommend everyone attend conference to gain their own unique experience
MELISSA SUGULAS AICI FLC MELISSA SUGULAS STYLE AICI NEW YORKTRI-STATE CHAPTER
BE SURE AND CHECK OUT THE APRIL 2015 AICI GLOBAL FOR MORE STORIES ON THE UPCOMING AICI 2015 GLOBAL CONFERENCE YOU CAN FIND THE COMPLETE SCHEDULE AND REGISTRATION DETAILS AT AICI 2015 GLOBAL CONFERENCE
APRIL2015
AICI GL BALP R O F E S S I O N A L D E V E L O P M E N T I S S U E
THE 2015 AICI GLOBAL
CONFERENCE
YOUR VIP INVITATION ldquoMUST SEErdquo DC
MEMBER SPOTLIGHTJOANNE RAE
POWERFUL SATURDAY
CELEBRATING 25 YEARS
The Association of Image Consultants International | 27
13
httpcatherinescholzecom13 contactcatherinescholzecom13 802-shy‐399-shy‐271513
13
Help13 us13 Revolutionize13 the13 Way13 Curvy13 Women13 Shop13 for13 Clothes13 13 We13 design13 professional13 attire13 for13 curvy13 women13 sizes13 8-shy‐2013 13 13 Made13 in13 the13 USA13 from13 natural13 fibers13 13 We13 offer13 a13 new13 shopping13 experience13 for13 curvy13 women13 personalized13 service13 customizable13 options13 for13 each13 garment13 shopping13 in13 the13 comfort13 of13 her13 home13 or13 your13 studio13 13 We13 train13 and13 work13 with13 our13 stylists13 on13 a13 product13 platform13 that13 helps13 meet13 their13 business13 goals13 13 No13 minimums13 no13 exclusivity13 13 And13 for13 201513 no13 start-shy‐up13 costs13 13 Contact13 us13 for13 details13 13
13
13
httpcatherinescholzecom13 contactcatherinescholzecom13 802-shy‐399-shy‐271513
13
Help13 us13 Revolutionize13 the13 Way13 Curvy13 Women13 Shop13 for13 Clothes13 13 We13 design13 professional13 attire13 for13 curvy13 women13 sizes13 8-shy‐2013 13 13 Made13 in13 the13 USA13 from13 natural13 fibers13 13 We13 offer13 a13 new13 shopping13 experience13 for13 curvy13 women13 personalized13 service13 customizable13 options13 for13 each13 garment13 shopping13 in13 the13 comfort13 of13 her13 home13 or13 your13 studio13 13 We13 train13 and13 work13 with13 our13 stylists13 on13 a13 product13 platform13 that13 helps13 meet13 their13 business13 goals13 13 No13 minimums13 no13 exclusivity13 13 And13 for13 201513 no13 start-shy‐up13 costs13 13 Contact13 us13 for13 details13 13
13
ETIQUETTE
The average American woman in 2015 according to WebMD is 5rsquo4rdquo has a waist of 34-35 inches and wears a size 12-14 dress
Image consultants today have more clients in need of clothing in the 14-20+ size range And while one can spend hours debating the health impacts of this trend our job is to support our clients and to help them look and feel their absolute best Not only is this important for their emotional well-being studies have shown that healthy self-image leads to healthier life decisions We truly can impact the lives of the people we serve
When styling plus-size women there are several special considerations
STRUCTURE Flattering a curvy frame requires a combination of structured garments that support the shape of the body and good fitting lines that provide the correct amount of space for the curvy areas of the body Jackets and vests are great choices because they visually nip in the waist and provide shape
FABRICS There are two aspects of fabric to consider
Hand refers to the stiffness of the fabric Using stiffer fabrics in jackets and bottoms while using fluid fabrics for tops or dresses will provide the perfect combination giving the body shape as well as providing flow over troublesome areas such as the stomach and thighs
Fiber content Plus-size women often perspire more easily than their misses-sized sisters This can be a true challenge for the traveling professional because she
sweats while dashing to the next meeting or airplane then gets miserably cold while sitting in the air-conditioned space The best fiber choices are natural ones cotton the superfine wools silk rayon and linen Avoid polyester and acetate if possible Polyester not only increases sweating it also traps odor What about the wicking fabrics in sportswear Sorry they still increase sweating and odors
FITTING LINES Garments designed for plus-size women need to have fitting lines These can be cleverly hidden within style lines but they have to be there Princess lines are a great choice because they can visually narrow the width of the body and can be manipulated to fit the bust waist and hips Darts are also effective Ideally tops will have both horizontal and vertical (either French or waist) darts to provide good fit at the bust and across the stomach and hips Darts or princess seams in pants and skirts are a must-have to fit and flatter the derriegravere and lower back
DESIGN Was the garment designed specifically for the plus-size woman or was it merely graded up from misses sizes Designers cutting specifically for plus sizes design the garment on a plus-size model and mannequin and they assess style lines fit and proportion specifically for that body The end result is much more flattering
Catherine Scholze is the owner and designer of Catherine Scholze Designs and a Preferred Partner for the 2015 AICI Global Conference
FABULOUS AT ANY SIZESTYLING THE PLUS-SIZE WOMAN BY CATHERINE SCHOLZE
AICI PREFERRED PARTNER
The Association of Image Consultants International | 29
STYLE
SEVEN DECADES OF
AMERICAN STYLEBY SUSAN HESSELGRAVE AICI FLC
Marjorie Merriweather Post ca 1935 Photographer John Alfred Piver Courtesy Hillwood Estate Museum and Gardens
A special exhibit at the Hillwood Museum will be of particular interest to AICI members attending the AICI Global Conference this August The
museumrsquos tagline is ldquoWhere Fabulous Livesrdquo and fabulous it is indeed
Set within 25 acres of gardens and woodlands the museum that Marjorie Merriweather Post bequeathed includes the most comprehensive collection of Russian imperial art outside of Russia and a distinguished 18th-century French decorative art collection Her personal collection of commissioned Cartier jewelry was
featured in a special exhibit there last year
Ingenue to Icon will include more than 70 gowns dresses and ensembles worn by Marjorie Merriweather Post from the first part of the century to the 70s This is the first exhibition at Hillwood to present Marjorie Postrsquos full range of style Post was well known for her strong sense of personal style and appreciation of beauty and craftsmanship in all things The exhibit documents not only the evolution of American style but how fashion reflected the changing perception and definition of American women
30 | July 2015 magazine
FROM RESIDENCE TO MUSEUM
What is now the Hillwood Museum started out as Marjorie Merriweather Postrsquos residence
It was her divorce in 1955 from her third husband Joseph Davies that spurred Post to buy the Hillwood mansion Davies was demanding a fortune in return for the Washington mansion they lived in
ldquoBeing a good businesswoman she thought that price was a little high and she wanted some leveragerdquo explained her granddaughter and former museum president Ellen Charles to The Washington Post
Ellen Charles served as the board president of the museum for 25 years stepping down in 2014 She was the last Post descendant to head Hillwood taking over from her mother in 1989 Under Charlesrsquo leadership Hillwood was transformed from ldquoa very fancy house full of very fancy stuffrdquo into a world-class museum that attracts 70000 visitors a year
Her grandmotherrsquos style was overwhelming to Charles as a young woman ldquoShe was so grand and she was a perfectionist You were afraid you were going to stumble sometimesrdquo Yet it was Postrsquos perfectionism that translated into her impeccable sense of style
ldquoMarjorie Post lived an extraordinary life throughout which she played many roles from a young Edwardian bride to a high-profile business and society figure to independent grande dame She was always aware that how she presented herself particularly through her dress not only reflected her personality but also projected her role to societyrdquo
ndash KATE MARKERT HILLWOOD EXECUTIVE DIRECTOR
Post wanted to ldquojazz uprdquo her granddaughterrsquos party outfits ldquoDearie you need some jewelryrdquo she would say holding out diamonds or emeralds Ellen Charles remembered the thought of wearing the elaborate jewelry ldquowas horrifying Not the cost of it just the size of itrdquo
INGENUE TO ICON 70 Years of Fashion from the Collection of Marjorie Merriweather PostExhibit Dates June 6 to December 31 2015
Address 4155 Linnean Avenue NW Washington DC
Getting there Metro VanNessUDC Red Line (20 minute walk)
Hours Tuesday through Sunday 10 am to 5 pm Closed Mondays
Admission Suggested Donation $18
The Association of Image Consultants International | 31
A LIFE OF HIGH FASHION IN THE 20TH CENTURY
Born in 1887 Post came of age during a time of turbulence and political transformation for American women In 1900 women were not deemed ldquopersonsrdquo under the Fourteenth Amendment to the Constitution and had no separate legal standing By the end of the 20th century American women had gained the vote reproductive rights property rights and roles in the offices of government What they had not gained however was true equality in the workplace Paychecks and promotions however were never a concern for Marjorie Merriweather Post who at the time of her inheritance of the Post fortune at age 27 became the wealthiest woman in the United States
American 20th century style opens with the new feminine ideal of the ldquoGibson Girlrdquo Post epitomized this trend upswept hair and high fashion gowns on a young woman who was educated worldly and independent
When Post married Edward Bennett Close in 1905 she entered East Coast high society in earnest A wardrobe makeover was called for She called upon Parisian couturiers fine department stores and New York custom fashion houses to ensure that she was wearing the latest and most coveted styles
THE POST FORTUNE Treasure in a Cereal BoxIn 1895 CW Post Marjorie Merriweather Postrsquos father singlehandedly created the breakfast foods industry He was the inventor of the very first manufactured breakfast product Postum a patented beverage of wheat berries bran and molasses as a ldquonutritious alternativerdquo to coffee In 1989 the first commercially packaged breakfast cereal was debuted Grape-Nuts Grape-Nuts made him a millionaire And in 1904 Post invented cornflakes Initially branded with an unpopular name the cornflakes were rebranded in 1908 as Post-Toasties and sales soared The successful rebrand resulted in over $2 million net profit in just one year
Source Marjorie Merriweather Post - A Biography by Kenneth Lisbee
Left Evening Dress Callot Soeurs Paris ca 1907 Turquoise silk
moireacute turquoise cotton moireacute orangegold silk crecircpe orange
tulle turquoisegold silk cotton floss turquoisegold silk ribbon
cord beading Courtesy Hillwood Estate Museum and Gardens
Right Evening Ensemble Thurn New York City ca 1927 Red silk
crecircpe melon silk charmeuse organza lace Courtesy Hillwood
Estate Museum and Gardens
32 | July 2015 magazine
In the ldquoRoaring Twentiesrdquo hemlines rose and women were liberated from the corseted look of the turn of the century Progress and prosperity were the anthem of the times and the Art Deco influence could be seen in architecture decoration and fashion
In the 1930s now married to her third husband Joseph Davies Postrsquos style evolved to the glamour of Hollywood characterized by sensuous fabrics and close draping of the figure
Throughout the 1940s the Davies continued to entertain in grand style and Post as an ambassadorrsquos wife was called upon frequently to host diplomats Supreme Court justices and senators Her style during this period was the epitome of confident elegance Christian Diorrsquos ldquoNew Lookrdquo was extremely popular and brought Paris back to the forefront of fashion
The 1950s ushered in a return to the romance of rich detail and texture In a portrait by English portrait painter Douglas Chandor Post wore a gray silk faille evening gown attributed to African American designer Ann Lowe who was known for elaborately worked swirl-like motifs
A year later Jacqueline Bouvier popularized Ann Lowersquos fashions when she chose a wedding gown by the designer (See sidebar)
AN ICONIC DRESS AND NEAR DISASTERAnn Cole Lowe (1898ndash1981) was the first African American to become a noted fashion designer
The dress she made for Jacqueline Bouvier is one of the best-remembered bridal gowns of all time and was the catalyst for Lowersquos ascent from ldquodressmakerrdquo to sought-after fashion designer
But it almost didnrsquot happen
The dress which Lowe had designed and fashioned of silk chiffon taffeta was destroyed (after almost eight weeks of work) just ten days before the wedding due to a flooding of Lowersquos workroom Also ruined were nine of the bridesmaid dresses (only five gowns of the total order were spared)
Fortunately the supplier had enough material to make it possible to replace
the ruined gownshellipif Lowe and her staff could manage to recreate them in those remaining few days They worked day and night completing the wedding dress (cutting sewing and all) in eight days flat However Lowe ended up losing money in excess of $2000 on the project
Left Evening Dress detail Ann Lowe (attr) New York 1952 Waffle weave silk faille Courtesy Hillwood Estate Museum and Gardens
Right Toni Frissell [Public domain] via Wikimedia Commons
The Association of Image Consultants International | 33
Post was divorced from Davies in 1955 and began her residence at Hillwood Her manner of dress from this point on was classic mature and elegant Post favored New York-based Czechoslovakian designer Oldric Royce and commissioned dresses from him for the remainder of her life When she liked a certain style she would order the same design with variations The wedding dress Post commissioned for her 1958 marriage to her fourth husband Herbert May is very similar to the short day dress pictured
Through seven decades of change Marjorie Merriweather Post raised the bar for American high society seeking out designers who were at the forefront of the times and introducing fashion concepts from abroad into the sometimes stodgy East Coast upper class
SUSAN HESSELGRAVE AICI FLC is an independent image consultant based in Seattle Washington She serves as editor in chief for AICI Global and is currently writing a book exploring the intersection of values identity and personal style
Dinner dress Oldric Royce Inc New York City ca 1960 Yellow silk acetate nude silk organza green net Courtesy
Hillwood Estate Museum and Gardens
READ MOREAMERICAN EMPRESS THE LIFE AND TIMES OF MARGORIE MERRIWEATHER POST
By Nancy Rubin
34 | July 2015 magazine
FOR COMPLETE DETAILS VISIT HTTPWWWAICIORGEVENT2015GLOBALCONFERENCE
The Association of Image Consultants International | 35
BETWEEN US
AICI CITY CIRCLES THE SHORTEST DISTANCE BETWEEN TWO POINTSBY THEA WOOD AICI FLC
You may have heard about the new AICI City Circles You may now be an active member of a City Circle You may be asking ldquoWhat is a City Circlerdquo
AICI City Circles are AICIrsquos solution for either a) members who wanted to participate in AICI but didnrsquot have a regional chapter or b)
members who lived in a chapterrsquos region but were
too far away to actively participate They are city-
centric organizations that act autonomously in how
they operate their programs and requirements (if
any) The group simply needs to send a semi-annual
report to the International Board informing them of
circle activities
Rather than trying to jumpstart a regional AICI
chapter establishing an AICI City Circle would be a
first step to creating a recognized AICI presence in
your area
ldquoThere were existing groups that were not official so everyone wasnrsquot aware of them We decided that we needed a stepping stone toward a chapterrdquo said Riet de Vlieger AICI CIP and VP Chapter Relations ldquoWe now have seven City Circles Houston Dallas Spain Korea-Busan Mexico-Monterrey Columbia-Bogota and Peru-Lima Spain had their first conference in Barcelona this past Junerdquo
AICI City Circles also resolve the challenges that some regional chapters faced such as low membership numbers vast geographic expanses and struggling leadership participation
As a former Southwest Chapter board member who had to hold two offices to keep the chapter compliant
ldquoWe decided that we needed a stepping-stone toward a chapterrdquo
mdash RIET DE VLIEGER AICI CIP VP CHAPTER RELATIONS
36 | July 2015 magazine
DEADLINE JUNE 30 2015
to association requirements I personally witnessed the challenges of running a chapter whose members were spread across a vast geographical region
Chapter charity and education events resulted in poor attendance because no matter which city hosted the event many members had to drive three to six hours (or fly) to attend Many had a hard time paying for the event plus the travel expenses like gasoline airfare andor hotel rooms Add to that the introduction of online continuing education and the incentive to travel to chapter events waned
Since dissolving the Southwest Chapter Houston and Dallas have formed separate AICI City Circles All thatrsquos required is a minimum of four members and one ldquoconnectorrdquo or liaison to the International Board AICI City Circles have a presence on the AICI website by providing a link to the City Circlersquos website or Facebook page which are setup and maintained by each AICI City Circle
De Vlieger said that forming an AICI City Circle is easy to do online
gtgt Visit the AICI City Circles page gtgt Fill out the AICI City Circle
request formOnce approved AICI sends a welcome packet to the new AICI City Circle including a customized logo so that it can be published on the City Circlersquos website or Facebook page
THEA WOOD AICI FLC MBA is an independent image consultant based in Austin Texas and serves as managing editor for AICI Global She is the co-author of Socially Smart and Savvy
AICIrsquoS NEWEST CERTIFIED IMAGE MASTER
SARAH HATHORN Sarah Hathorn AICI CIM CPBS
joins the honored company of Helena Chenn AICI CIM
Marion Gellatly AICI CIM Dr Joyce Knudsen AICI CIM Emeritus Eva Koeck-Eripek AICI CIM Lynne Marks AICI CIM Carla Mathis AICI CIM Hitomi Ohmori AICI CIM Christina Ong AICI CIM Judith Rasband AICI CIM Elaine Stoltz AICI CIM and Anna Wildermuth AICI CIM
Sarah is the CEO of Illustra Consulting and Illustra Business
Coaching A Master Trainer at the London Image Institute and former senior executive for Macyrsquos Sarah has 30 years of experience imparting executive presence ABC skills to advance leaders
Attendees at the AICI Global Conference in August will have the opportunity to learn from her directly as she will be leading an intensive and interactive session ldquoIncrease Corporate Clients to Totally Supercharge Your Businessrdquo She will share the secrets of her
consultancyrsquos rapid ascent and ongoing success She will also reveal the exact same marketing steps systems and up-leveling strategies she uses to get her foot in the Fortune 500 door and then form scalable dynamic long-term relationships This session was designed specifically for those AICI members desiring to break into the corporate market for bigger revenues and greater career acceleration
Congratulations Sarah on your achievement
CERTIFICATION NEWSAICI MALAYSIA CHAPTER HOSTS PAPER FLC EXAMBY DELBY BRAGAIS AICI CIP CPC
I write this as I wait at the Kuala Lumpur Airport for my flight back to the Philippines
having spent the past four days in Malaysia In my capacity as AICI VP Certification it has been a very gratifying trip
I am happy to report that the AICI Malaysia Chapter has successfully hosted the pilot FLC Paper Test with an astounding 26 participants taking the exam from several different countries in Asia (The
minimum headcount required for a chapter to mount an FLC Exam is only 15)
This is the first time in AICI history where an AICI FLC Exam was conducted simultaneously in two languages English and Chinese This is the first time a Chinese version of the FLC paper test has been available as it was developed just this year
2015 has been a banner year for AICI FLC certification kicking off
with AICI Mexico City Chapter successfully hosting FLC testing for an entire group using the Live Online Proctor (LOP) with 15 participants taking the exam
Additionally AICI Washington DC Chapter and AICI Malaysia Chapter held their own unique ldquoFLC Bootcampsrdquo to help those interested in obtaining their FLC certification
DELBY BRAGAIS AICI CIP CPC is the outgoing VP Certification on the AICI International Board
BETWEEN US
38 | July 2015 magazine
UPCOMING EVENTS
LISTFUL THINKING USING LISTS TO BE MORE PRODUCTIVE HIGHLY SUCCESSFUL AND LESS STRESSED Paula Rizzo The List Producer and author of Listful Thinking
July 15 2015 800pm EST mdash NEW YORK
It seems simple but using lists can have huge returns if you do it right What do Sir Richard Branson Martha Stewart Sheryl Sandberg Ellen DeGeneres and Madonna have in common Each is a list maker and history shows us that change creators make their to-do lists and check them often In this one-hour teleclass you will learn how to
bull Save timebull Be more organizedbull Become more productive
For more information visit Listful Thinking Using Lists to be More Productive Highly Successful and Less Stressed
IMAGEN CORPORATIVA Y MARCA PERSONAL EN EL SECTOR BANCARIO-FINANCIERO Kalena de Velado kalenadeveladowordpresscom
14 de Agosto 2015 1200pm CDT mdash MEXICOndashGUADALAJARA
La clase esta orientada a propocinar un conocimiento general sobre la importancia de alinear la marca persona la imagen corporatival y el estilo profesionai de acuerdo a la experiencia vivida como asesora de imagen en el sector empresarial
Lo que aprenderaacutebull Reflexionar sobre las oportunidades en el sector empresarialbull Compartir experiencias a lo largo de 20 antildeos en el sector financiero bancariobull Conversar sobre las perspectivas en un entorno globalbull Conocer otras experiencias similares en otros paises y regions
For more information visit Imagen corporativa y marca personal en el sector bancario-financiero
AICI 2015 GLOBAL CONFERENCE August 27ndash30 2015 mdash WASHINGTON DC Renaissance Arlington Capital View Hotel
For complete conference details and to register visit AICI Global Conference
AICI WEBINARS FOR CEUrsquoS
BETWEEN US
bull Save moneybull Reduce stress
The Association of Image Consultants International | 39
ADVERTISE YOUR PRODUCTS amp SERVICES IN AICI GLOBAL MAGAZINE
REACH THOUSANDS OF AICI MEMBERS AND OTHER INDUSTRY PROFESSIONALS WORLDWIDE AND BOOST YOUR EARNING POTENTIAL
OUR READERS ARE LOOKING FORColor Systems
Body Styling TrainingIndustry-Related Books amp Magazines
Multi-level and Network Marketing OpportunitiesBusiness Tools
Continuing Education Units for AICI certificationHealth and Beauty Products
Professional Development Workshops amp WebinarsHotel amp Travel Services
Website Design and SupportCareer Coaches
Sales ToolsClothing amp Accessories
CONTACT IMOGEN LAMPORT AT IMOGENAOPICOMAU FOR CURRENT AD RATES AND DEADLINES
NEXT ISSUE OCTOBER 2015
APRIL2015
AICI GL BALP R O F E S S I O N A L D E V E L O P M E N T I S S U E
THE 2015 AICI GLOBAL
CONFERENCE
YOUR VIP INVITATION ldquoMUST SEErdquo DC
MEMBER SPOTLIGHTJOANNE RAE
POWERFUL SATURDAY
CELEBRATING 25 YEARS
JANUARY2015
AICI GL BALC O N N E C T I O N S I S S U E
MANAGINGCOMMUNICATIONS
FOR MAXIMUM
RESULTS
A RUNWAY STAR
RISES MEMBER SPOTLIGHT KEIKO NAGAO
USING THE POWER OF
AICI CERTIFICATION
1863 - THE EMANCIPATION PROCLAMATION
On January 1 1863 President Abraham Lincoln officially issued the Emancipation Proclamation one of the most important documents in American governance
While popular opinion in the North heralded Lincoln as the ldquosavior of the Unionrdquo President Lincoln actually considered the Emancipation Proclamation to be his most important legacy ldquoI
never in my life felt more certain that I was doing right than I do in signing this paperrdquo he declared ldquoIf my name ever goes into history it will be for this act and my whole soul is in itrdquo (source The Civil War Trust)
The Emancipation Proclamation paved the way to the end of slavery but it only applied to the states in rebellion It wasnrsquot until the passage of the 13th Amendment to the US Constitution on December 6 1865 that slavery was abolished throughout the United States
1963 - DR MARTIN LUTHER KING JR DELIVERS HIS ldquoI HAVE A DREAMrdquo SPEECH
On August 28 1963 250000 people gathered in Washington DC to ldquoMarch for Jobs and Freedomrdquo Better known today as the March on Washington the famous protest took place on the 100th anniversary of Lincolnrsquos Emancipation Proclamation Though there were
FEATURE FROM THE EMANCIPATION PROCLAMATION TO TODAY150 YEARS OF STRUGGLE FOR EQUAL RIGHTS
14 | July 2015 magazine
many prominent speakers that day the march will always be synonymous with Dr Martin Luther Kingrsquos ldquoI Have a Dreamrdquo speech (Watch the last five minutes of that speech here)
TWO SPECIAL EXHIBITS IN WASHINGTON DC DOCUMENT THESE WATERSHED MOMENTS AND THEIR AFTERMATH IN AMERICAN HISTORY
2015 marks the 150th anniversary of the assassination of President Lincoln One of the most intimate portrayals of President Lincolnrsquos death can be experienced in an all-new Newseum exhibition entitled President Lincoln is Dead running through January 2016 In honor of the 150th anniversary of the assassination of President Abraham Lincoln the Newseum presents a series of New York Herald special editions dated April 15 1865 All seven editions will be displayed together starting with the 2 am edition that featured the first Associated Press announcement that Lincoln had been shot Learn the chronology of this tragic event in a way impossible until now with this one-of-a-kind exhibit
2015 is also the 50th anniversary of the Voting Rights Act It was a hundred-year journey from the 13th
Amendment to the Voting Rights Act and the struggle for equal rights continues to this day
The Newseum exhibit 1965 Civil Rights at 50 explores the dramatic civil rights events of 1965 from the historic march from Selma to Montgomery (Alabama) to the signing of the Voting Rights Act by President Lyndon B Johnson The fight for voting rights peaked in a violent clash between peaceful protesters and police that came to be known as ldquoBloody Sundayrdquo after state troopers and deputies armed with clubs and whips beat and trampled protesters as they attempted to cross Selmarsquos Edmund Pettus Bridge
PHOTO CREDITS Public Domain (Library of Congress US National Archives USIA)
Resources compiled by Susan Hesselgrave AICI FLC
ldquoNo no we are not satisfied and we will not be satisfied until lsquojustice rolls down like waters and righteousness like a mighty streamrsquordquo
ndash DR MARTIN LUTHER KING JR AUGUST 28 1963
THE NEWSEUM IS RATED AMONG THE TOP 5 MUSEUMS TO SEE IN WASHINGTON DC
Address 555 Pennsylvania Avenue NW
Getting there The Newseum is located between the White House and the US Capitol and adjacent to the Smithsonian museums on the National Mall The closest Metro station is Archives
Hours 9 am to 5 pm daily
Admission $2295 for adults (19 to 64)
Ma
ria
Bry
kN
ewse
um
The Association of Image Consultants International | 15
AICIrsquos Global Conference is something I look forward to for many reasons Not only do I get to participate in rich educational experiences
that help me grow my image business I also have the opportunity of meeting many amazing people who not only work in the image industry and related fields but also shape their clientsrsquo buying decisions as well as those of the public at large
London Ontario is a mid-sized Canadian city about two and a half hours away from Toronto With a population of 475000 London is no small town so itrsquos certainly too big for everyone to know your name hellip unless you have the mission and the moxie of Sue Jacobs
ldquoIrsquoll be out somewhere shopping or whatever and somebody will come up to me and say lsquoHi Suersquo Irsquoll be drawing a blank until they say lsquoI just saw your show again the other night Itrsquos still runningrsquo That show was so much work but it really tied me into the community Over the course of the series we incorporated eighteen different London businesses in the show People know me nowrdquo
Sue Around The City a series of six half-hour ldquomakeoverrdquo segments that Jacobs produced in 2012 for Rogers TVtrade (one of the two local television stations in London) didnrsquot materialize out of thin air though Jacobs was already putting herself out there mounting successful fundraising events for local charities
ldquoI had already done seven different live fashion events for local organizations like Make-A-Wish with my lsquoSue in the Cityrsquo concept The station producer [from Rogers TVtrade] approached me directly about creating the show because we had worked together on one of these local charity eventsrdquo
FEATURE
MEMBER SPOTLIGHT
SUE JACOBS BY THEA WOOD AICI FLC
Ima
ge Design
ndash Ph
oto
graph
ic Art b
y Cra
ig an
d A
ma
nd
a
16 | July 2015 magazine
Jacobs credits much of her community visibility to her commitment to be a champion for smaller charities that are ldquounder the radarrdquo of the publicrsquos awareness She believes it is her mission to serve others in this way using her talents as an image consultant to amplify the impact of organizations like My Sistersrsquo Place
ldquoIf you can showcase what you can do and marry that with what you believe in itrsquos totally genuine and people feel like they really know you And people know I deliver Anything that has to do with children or empowering women Irsquom inrdquo
ldquoVolunteering or making a commitment to causes that are true to your heart that you are passionate
about is key Not to say that it isnrsquot a lot of work It is But the benefits are huge It helps others see their value and the impact they can have by taking part It changes lives And it feeds your soulrdquo
Jacobs just wrapped up hosting the third annual Handbags for Hospice on June 10 a signature fundraiser for St Josephrsquos Hospice that she helped develop from its beginning in 2013 ldquoIrsquom exhaustedrdquo she admits ldquoBut itrsquos worth itrdquo
Speaking in front of an audience can be daunting for many but it is something that Jacobs was comfortable with well before launching her image career Her prior career was in education with specialties in special needs and librarianship That coupled with an extensive
background in psychology led her to a variety of teaching and leadership opportunities
It was as a teacher in fact that it really hit home for her how large an impact image has on credibility and effectiveness
ldquoIf you can showcase what you can do and marry that with what you believe in itrsquos totally genuine and people feel like they really know yourdquo
Ima
ge Design
ndash Ph
oto
graph
ic Art b
y Cra
ig an
d A
ma
nd
aIm
age D
esign ndash P
hoto
graph
ic Art b
y Cra
ig an
d A
ma
nd
a
The Association of Image Consultants International | 17
ldquoIrsquove always been amazed at Suersquos tireless commitment and passion to help people
not only in her community but also globally Soon after starting her business she began to organize fundraisers not as a strategy to move her into the public eye but to truly make a difference We discussed how she would stage the event who she would involve no detail was overlooked When it was show time Suersquos magnetic personality sense of humour and enthusiasm always touched the audience in a deep way resulting in the growth of her business over time ldquo
mdash CATHERINE BELL AICI CIP
ldquoI just knew we [teachers] could be doing better I always made a point of dressing professionally put together every day And it mattered I remember it was my 4th grade class I got to school one day towards the end of the year and before they go into the classroom all the kids line up in two lines boys here girls there And that day the boys are all excited saying lsquoMrs Jacobs Mrs Jacobs Look at the girlsrsquordquo
She laughs ldquoJust like boys wanting to spoil the surpriserdquo
ldquoSo I look over at the line of girls and every single one of them was carrying a little purse and had some jewelry on and a pretty outfit Theyrsquod planned it all out And I thought lsquoWow they really do noticersquo Teachers are such important role models in every wayrdquo
The school administration thought so too ldquoOne year the principal called me aside and she said lsquoThe parents cannot identify the younger teachers from the students and Irsquom sick of it Can you helprsquordquo
Thus began her unofficial career as an image consultant But it was after a perspective-altering trip to Japan that she decided to make it official
ldquoI was so impressed with the Japanese women How meticulous they were in their appearance Returning from visiting my daughter in Japan that first step onto North American soil convinced me that women here were short-changing themselves in how they presented themselves They could and needed to do better I knew I could help and I wanted to A year later with encouragement from my teacher administration friends and family I had moved on and started my own business It was a perfect fitrdquo
Jacobsrsquo community volunteer efforts have opened other business doors as well Following one of her early fashion fundraisers she was approached by an administrator in the Continuing Studies program at the University of Western Ontario who had been in the audience asking her about the possibility of designing and teaching a course on image and wardrobe for their program
It was a natural for Jacobs
ldquoI love teaching I put together an eight-week course learning modules for each week Module 1 was on your professional presence I told them lsquoDo not dress down How yoursquore showing up is how yoursquore
18 | July 2015 magazine
ldquoI was really impressed with the community service Sue was providing and I saw all the
work she was putting into it When I questioned her about how her efforts were funneling back to her business I was so surprised at her answer it wasnrsquot So we rolled up our sleeves and I helped her tweak her message so the audience was clear that she was inviting them to be her new clients She was nervous but followed through and what a difference Itrsquos great to do good work in the community but when yoursquore growing a new business itrsquos important to be able to parlay that exposure into a wider client base Sue has become an absolute expert at creating that flow Itrsquos a win-winrdquo
mdash BRENDA KINSEL AICI CIP
perceivedrsquo I saw the students in the course change from week to week Theyrsquod be sitting taller prouder They became more visiblerdquo
Jacobs taught the course for three terms and then became so busy in her practice that she had to give it up ldquoThey donrsquot pay you much but it gives you huge credibility Of course you donrsquot promote your business in the class ndash thatrsquos a no-no But out of the approximately 20 students in each term probably 60 percent of them either became clients or referred clients to me down the roadrdquo
Later Jacobs connected with Brescia University College an all-female college within the University of Western Ontario Jacobs knew how to get her foot in the door to build a lasting relationship
ldquoI initially participated in an evening called Female Entrepreneur Showcase where I met and connected with many students That led to my being asked to be on a panel of experts helping graduates ready themselves for interviews and transitioning from being a student to the real worldrdquo
That led to the Director of Alumnae Services asking her to collaborate on a Dress for Success program aimed at third-year and graduating students The success of the program has led to it becoming an annual event She could not be more thrilled
ldquoI have made many new friends in the students I get such a kick out of them sending me Facebook messages from all over the world Warms my heart Our work as image professionals is far reachingrdquo
She didnrsquot do all this on her own Role models were important to Jacobs both in life and business
ldquoI have had two role models who taught me how to be successful in business my father and my husband It is all about selling you not your product People buy you Finding out what that means personally takes time In my opinion before your business can grow the way you want it to grow you must know who you are and what your uniqueness is Thatrsquos the only way to attract your ideal clientrdquo
Jacobs has a well-established business now Personal Style Image and Wardrobe Consulting but she is quick to caution that it didnrsquot happen quickly It took time she says to figure out who her target market was and how to reach them
The Association of Image Consultants International | 19
ldquoI accomplished this gradually with the help of two image professionals who I hired as mentors and are now treasured friends Catherine Bell [AICI CIP] and Brenda Kinsel [AICI CIP]
ldquoAligning myself with audiences where the potential for future business was good was not only prudent it changed the trajectory of my business
ldquoSome of my early presentations were unpaid I chose them carefully I got in front of causes I cared about that were important to me businesses that could support and engage my services Being true to yourself is difficult especially when you want and need clients but in the end holding true to your values your ethics and standards wins outrdquo
For Sue Jacobs sticking to her sense of mission has aligned brilliantly with marketing her business
ldquoIt took some time I have moments where I stumble we all do I continue to learn and strive to be the best I can be my way on my terms I could not have dreamed of a better more fulfilling career I am proud to be in such esteemed company Image consultants People committed to being the best they can berdquo
Itrsquos hard not to agree with Jacobs
THEA WOOD AICI FLC MBA is an independent image consultant based in Austin Texas and serves as managing editor for AICI Global She is the co-author of Socially Smart and Savvy
ldquoIt is all about selling you not your product People buy you Finding out what that means personally takes time In my opinion before your business can grow the way you want it to grow you must know who you are and what your uniqueness isrdquo
Ima
ge Design
ndash Ph
oto
graph
ic Art b
y Cra
ig an
d A
ma
nd
a
Photos by Image Design ndash Photographic Art by Craig and Amanda
20 | July 2015 magazine
Pro bono is a Latin phrase that means doing professional work without payment or at a reduced fee for the public good Why should image
professionals offer complimentary or low-cost services There are four powerful reasons to choose public service
1 PROPEL YOUR PROFESSIONAL GROWTH
Pro bono service is the perfect opportunity to develop your skills and strengthen presentations in a low-stress environment You can receive valuable feedback while trying out a new training topic or testing a service for the first time Practicing with ldquofreebiesrdquo prepares you for future high profile and profitable clients
2 OPEN NEW DOORS TO LEADERSHIP
Creating pro bono relationships gives you the chance to meet top leaders from worthy and influential organizations For example my volunteer work with HRNYrsquos University Relations committee enabled me to connect with role models across many fields such as career services training and diversity Try serving as a volunteer on a board of directors or team It is rewarding and instantly increases your credibility
3 WIDEN YOUR REACH
Online recognition is a key benefit of pro bono work Consider blogging for a nonprofit or actively supporting charitable initiatives to make an impact while expanding your visibility This fall Image Impact International is launching Mentoring Leaders 4 Impact with the widely established college student-run nonprofit wwwaiesecorg In online profiles we will showcase our volunteers for their fantastic support of student leaders
4 ENHANCE YOUR APPEAL TO CUSTOMERS
Giving your time and talents to a cause makes good business sense According to Kim Gordon in Entrepreneurcom ldquoCustomers who visit your website and see your advertising want to know that you share their desire to make the world a better place by supporting an important cause If your business or brand doesnrsquot stand for a cause consumers may turn to your competitorsrdquo Authentic pro bono choices can make you stand out from the competition and help you to attract clients
REASONABLE LIMITS
Should you always say yes to pro bono requests When should you say no It is important to set limits Image professionals deserve to be fairly compensated for their expertise One approach is to establish monthly or quarterly parameters for pro bono work This gives you flexibility and a gracious way to politely say no if you have reached your quota
Pro bono work is a powerful way to increase professional skills meet influential leaders expand online visibility and attract clients when you balance requests within reasonable limits
Pamela Judd AICI CIP is the President of Image Impact International a global philanthropic nonprofit community of trainers Pro bono educational activities include College 2 Career 2 Community Impact Mentoring Leaders 4 Impact Global Civility Awareness and Disability + STYLE To find out more contact juddpamelaaolcom or visit wwwimageimpactorg
THE POWER OF PRO BONOBY PAMELA JUDD AICI CIP
A PUBLIC SERVICE ANNOUNCEMENT BROUGHT TO YOU BY IMAGE IMPACT
The Association of Image Consultants International | 21
22 | July 2015 magazine
ETIQUETTE
HOW TO LOOK ACT AND SPEAK
We can all pick out the image consultants with presence They have a definite aura about them Some people have had natural capacities since childhood but the vast majority of us need to learn skills to exude presence
There are several elements of presence One is the art of being powerful purposeful and intentional The challenge is to look and act as if nothing about you is accidental or left to chance and yet you seem natural not contrived The second element is to be clear on your values Your appearance habits speaking style and actions then become congruent with what is important to you You walk the talk The third element is approachability As image consultants we want to appeal to a wide variety of people in our target market
ESTABLISH PRESENCE WITH YOUR SPEAKING STYLE
GAZE When speaking in public use steady eye contact and rest your gaze for two seconds on at least one different individual on all sides Eye contact with a friendly smile can help create a trusting relationship with the whole audience
GESTURES ldquoSpeaking with your handsrdquo is a common trait but can be a pitfall Waving your hands indiscriminately detracts from your message Practice well defined gestures If you are making a few points at one time help people follow by counting each point on your fingers
TIMBRE Voice quality can enhance your presence If you have a high-pitched voice find a lower tone in
your range as a high voice can denote uncertainty and inexperience Practice in the lower tone until it becomes natural Voice classes will also help
ENUNCIATION Clearly pronounce your words and alternate your pace Use a fast pace for enthusiasm medium for information sharing and slow pace for emphasis
BREVITY Donrsquot ramble on especially about yourself Be ultra sensitive to ldquodeer in the headlightsrdquo expressions and fidgeting Itrsquos up to you to be more interesting than the message on their smartphone
DICTION Cut out clicheacutes and exaggeration Donrsquot use scatological language or jargon Use precise language and you will sound more clear and original
Presence the art of being present is to listen to and be with people in such a way that they experience our engagement and genuine interest Image consultants with presence see the best in others The more we value the good traits in our clients rather than seeing them as a big problem the more we empower them and the more we increase their confidence with better results
Lynne Marks AICI CIM is President of London Image Institute She is co-author of The Perfect Fit How to Start an Image Consulting Business and author of Skinny Bits Wisdom for a Flourishing Image Business She has twice served as International President of AICI and has received both the AICI Award of Excellence for Education and the AICI IMMIE award (Image Makers Merit of Industry Excellence) award
EXECUTIVE PRESENCEFOR IMAGE CONSULTANTS BY LYNNE MARKS AICI CIM
PART ONE OF THIS ARTICLE APPEARED IN THE APRIL 2015 ISSUE
AICI PREFERRED PARTNER
The Association of Image Consultants International | 23
FOUR REASONS WHY NOW IS THE BEST TIME TO GET YOUR FLC CERTIFICATION
FLC Test investment cost now lower by 50From a prior investment cost of $545 the FLC test now costs $275
Return of the FLC Paper TestThe FLC Paper Test can now be run during Chapter Education Days subject to compliance to certification guidelines Moreover the FLC Test will now be offered during the AICI International Conferences once more
Introducing the technologically advanced LOP (Live Online Proctor)This is an internet-based test that allows anyone with a computer to take the test from anywhere in the world Unlike our current FLC computer-based test the LOP will allow any applicant to schedule and take the test using their computer from their home office or preferred location anywhere in the world There is no need to travel to a testing center to take the test This means convenience and valuable savings in travel expenses Moreover there is no waiting time for test results as applicants will know their test outcome right after taking the exam
Two application tracks now open for FLC CertificationThere are now two application options open to applicants Both have their pros and cons so all applicants are advised to evaluate which one works best for them
OPTION 1 Binder First Test Second
This involves submitting your FLC Binder first and upon approval by the assigned FLC Reviewer you may sit for the FLC Test
OPTION 2 Test First Binder Second
This option allows the applicant to sit for the FLC Test as a first step Upon passing the Binder may then be submitted to the assigned reviewer
24 | July 2015 magazine
CONFERENCECONFERENCE
CONFERENCE
AICI 國 際 双 年 會 提 供 了 一 個 最 好 的 自 我 提 昇 和 進 修 專 業 的 機 會 你
會 享 有 以 下 經 歷 和 收 獲
1) 與 同 行 和 資 深 人 士 砌 磋 學 習 和 互 相 觀 摩
2) 在 展 覽 中 尋 找 到 專 用 教 材 書 藉 商 品 甚 至 商 機
3) 增 廣 見 聞 開 濶 視 野 學 習 國 際 社 交 禮 儀 提 昇 自 身 國 際 型 象
形 象 設 計 專 家 左 谷 蘭
The biannual AICI Global Conference will provide you with the best opportunity for professional self-improvement and learning You will experience the following benefits
1) Observe and learn with peers and seniors memberscolleagues 2) Find suitable materials books merchandise and even business opportunities in the exhibition3) Broaden your horizons open your mind and learn international protocol and social etiquette
Most importantly enhance yourself with international perspectives
KAREN TSUO AICI CIP AICI SAN FRANCISCO BAY AREA CHAPTER
Asistir a la convencioacuten global me llenoacute de crecimiento en muchos aspectos Desde convivir y aprender de las grandes autoras de los libros con los cuales aprendiacute y me inspire para apasionarme de esta profesioacuten Como el networking que se crea el cual me ayudoacute a visualizar mis metas y trabajar en ellas Regrese a mi empresa con ganas de trabajar para mi capiacutetulo promocionando a AICI como una asociacioacuten profesional ademaacutes me lleneacute de conocimiento materiales nuevos y fuerza de compartir a mi gente lo que me transmitieron mis colegas y amigas de todo el mundo
I grew in many ways from attending the global conference I was able to learn in person from the great authors of the books I had studied and that had inspired me with passion for this profession There were great networking opportunities which helped me visualize my goals and work on them I returned to my company eager to promote AICI professional membership and work for my chapter I returned with new knowledge and materials to share with my people all that my colleagues and friends worldwide gave me
LOREN MESCHOULAM ESTILO BY LOREN AICI GUADALAJARA CHAPTER
CATAPULT YOUR CAREERAT THE AICI GLOBAL CONFERENCE REPORTED BY KAREN TSUO AICI CIP NADIA VALDIVIESO AND DEBRA LINDQUIST AICI CIP MA
26 | July 2015 magazine
The conference is the only place you can connect with the worldwide image industry However it was a very local connection forged at the conference that has proved most productive for me Bess Heitner a jewelry designer from New York City exhibited at Conference Her high quality jewelry is perfect for many of my clients Beth is extremely accessible as she lives very close to me I went all the way to conference to meet someone who lives next door
ANNIE BRUMBAUGH AICI CIP AB WARDROBE WORKS AICI NEW YORKTRI-STATE CHAPTER
Mi experiencia en las conferencias de AICI fueron increiacutebles Tuve la fortuna de conocer muchos consultores alrededor del mundo y uno de ellos fue Sarah Hathorn Al haber atendido a la conferencia me puso en contacto con ella doacutende contrateacute sus servicios como coach y mentor y esto provocoacute que mi nuevo negocio creciera en muy poco tiempo y me posicionara fuerte entre los corporativos en Meacutexico Empezamos la relacioacuten en 2012 y al diacutea de hoy formo parte de su empresa Illustra Business Coaching como Coach Asociado para Latinoameacuterica Definitivamente ir a la Conferencia te brinda oportunidades de educacioacuten y de lograr hacer negocios con otros expertos en la industria a nivel mundial
My experience attending the AICI conference was incredible I had the good fortune to meet many people from around the world and one of them was Sarah Hathorn Going to conference put me in contact with her where I hired her as a coach and mentor Thanks to her coaching my new business grew quickly We started our relationship in 2012 and now I am an associate coach for Latin America for her company Illustra Business Coaching Definitely going to Conference presents you not only with great education opportunities but also great possibilities to collaborate professionally with other experts
ALE MARROQUIacuteN AICI CIP IMAGEN Y PROTOCOLO DE NEGOCIOS AICI GUADALAJARA CHAPTER
I attended my first AICI Global Conference in May 2013 in Arizona It was such an exciting conference and I got a lot out of it I made some connections with other members and took some amazing workshops that helped me further my education in image consulting Attending the conference in 2013 helped me gain the necessary credits to earn my FLC the following year I recommend everyone attend conference to gain their own unique experience
MELISSA SUGULAS AICI FLC MELISSA SUGULAS STYLE AICI NEW YORKTRI-STATE CHAPTER
BE SURE AND CHECK OUT THE APRIL 2015 AICI GLOBAL FOR MORE STORIES ON THE UPCOMING AICI 2015 GLOBAL CONFERENCE YOU CAN FIND THE COMPLETE SCHEDULE AND REGISTRATION DETAILS AT AICI 2015 GLOBAL CONFERENCE
APRIL2015
AICI GL BALP R O F E S S I O N A L D E V E L O P M E N T I S S U E
THE 2015 AICI GLOBAL
CONFERENCE
YOUR VIP INVITATION ldquoMUST SEErdquo DC
MEMBER SPOTLIGHTJOANNE RAE
POWERFUL SATURDAY
CELEBRATING 25 YEARS
The Association of Image Consultants International | 27
13
httpcatherinescholzecom13 contactcatherinescholzecom13 802-shy‐399-shy‐271513
13
Help13 us13 Revolutionize13 the13 Way13 Curvy13 Women13 Shop13 for13 Clothes13 13 We13 design13 professional13 attire13 for13 curvy13 women13 sizes13 8-shy‐2013 13 13 Made13 in13 the13 USA13 from13 natural13 fibers13 13 We13 offer13 a13 new13 shopping13 experience13 for13 curvy13 women13 personalized13 service13 customizable13 options13 for13 each13 garment13 shopping13 in13 the13 comfort13 of13 her13 home13 or13 your13 studio13 13 We13 train13 and13 work13 with13 our13 stylists13 on13 a13 product13 platform13 that13 helps13 meet13 their13 business13 goals13 13 No13 minimums13 no13 exclusivity13 13 And13 for13 201513 no13 start-shy‐up13 costs13 13 Contact13 us13 for13 details13 13
13
13
httpcatherinescholzecom13 contactcatherinescholzecom13 802-shy‐399-shy‐271513
13
Help13 us13 Revolutionize13 the13 Way13 Curvy13 Women13 Shop13 for13 Clothes13 13 We13 design13 professional13 attire13 for13 curvy13 women13 sizes13 8-shy‐2013 13 13 Made13 in13 the13 USA13 from13 natural13 fibers13 13 We13 offer13 a13 new13 shopping13 experience13 for13 curvy13 women13 personalized13 service13 customizable13 options13 for13 each13 garment13 shopping13 in13 the13 comfort13 of13 her13 home13 or13 your13 studio13 13 We13 train13 and13 work13 with13 our13 stylists13 on13 a13 product13 platform13 that13 helps13 meet13 their13 business13 goals13 13 No13 minimums13 no13 exclusivity13 13 And13 for13 201513 no13 start-shy‐up13 costs13 13 Contact13 us13 for13 details13 13
13
ETIQUETTE
The average American woman in 2015 according to WebMD is 5rsquo4rdquo has a waist of 34-35 inches and wears a size 12-14 dress
Image consultants today have more clients in need of clothing in the 14-20+ size range And while one can spend hours debating the health impacts of this trend our job is to support our clients and to help them look and feel their absolute best Not only is this important for their emotional well-being studies have shown that healthy self-image leads to healthier life decisions We truly can impact the lives of the people we serve
When styling plus-size women there are several special considerations
STRUCTURE Flattering a curvy frame requires a combination of structured garments that support the shape of the body and good fitting lines that provide the correct amount of space for the curvy areas of the body Jackets and vests are great choices because they visually nip in the waist and provide shape
FABRICS There are two aspects of fabric to consider
Hand refers to the stiffness of the fabric Using stiffer fabrics in jackets and bottoms while using fluid fabrics for tops or dresses will provide the perfect combination giving the body shape as well as providing flow over troublesome areas such as the stomach and thighs
Fiber content Plus-size women often perspire more easily than their misses-sized sisters This can be a true challenge for the traveling professional because she
sweats while dashing to the next meeting or airplane then gets miserably cold while sitting in the air-conditioned space The best fiber choices are natural ones cotton the superfine wools silk rayon and linen Avoid polyester and acetate if possible Polyester not only increases sweating it also traps odor What about the wicking fabrics in sportswear Sorry they still increase sweating and odors
FITTING LINES Garments designed for plus-size women need to have fitting lines These can be cleverly hidden within style lines but they have to be there Princess lines are a great choice because they can visually narrow the width of the body and can be manipulated to fit the bust waist and hips Darts are also effective Ideally tops will have both horizontal and vertical (either French or waist) darts to provide good fit at the bust and across the stomach and hips Darts or princess seams in pants and skirts are a must-have to fit and flatter the derriegravere and lower back
DESIGN Was the garment designed specifically for the plus-size woman or was it merely graded up from misses sizes Designers cutting specifically for plus sizes design the garment on a plus-size model and mannequin and they assess style lines fit and proportion specifically for that body The end result is much more flattering
Catherine Scholze is the owner and designer of Catherine Scholze Designs and a Preferred Partner for the 2015 AICI Global Conference
FABULOUS AT ANY SIZESTYLING THE PLUS-SIZE WOMAN BY CATHERINE SCHOLZE
AICI PREFERRED PARTNER
The Association of Image Consultants International | 29
STYLE
SEVEN DECADES OF
AMERICAN STYLEBY SUSAN HESSELGRAVE AICI FLC
Marjorie Merriweather Post ca 1935 Photographer John Alfred Piver Courtesy Hillwood Estate Museum and Gardens
A special exhibit at the Hillwood Museum will be of particular interest to AICI members attending the AICI Global Conference this August The
museumrsquos tagline is ldquoWhere Fabulous Livesrdquo and fabulous it is indeed
Set within 25 acres of gardens and woodlands the museum that Marjorie Merriweather Post bequeathed includes the most comprehensive collection of Russian imperial art outside of Russia and a distinguished 18th-century French decorative art collection Her personal collection of commissioned Cartier jewelry was
featured in a special exhibit there last year
Ingenue to Icon will include more than 70 gowns dresses and ensembles worn by Marjorie Merriweather Post from the first part of the century to the 70s This is the first exhibition at Hillwood to present Marjorie Postrsquos full range of style Post was well known for her strong sense of personal style and appreciation of beauty and craftsmanship in all things The exhibit documents not only the evolution of American style but how fashion reflected the changing perception and definition of American women
30 | July 2015 magazine
FROM RESIDENCE TO MUSEUM
What is now the Hillwood Museum started out as Marjorie Merriweather Postrsquos residence
It was her divorce in 1955 from her third husband Joseph Davies that spurred Post to buy the Hillwood mansion Davies was demanding a fortune in return for the Washington mansion they lived in
ldquoBeing a good businesswoman she thought that price was a little high and she wanted some leveragerdquo explained her granddaughter and former museum president Ellen Charles to The Washington Post
Ellen Charles served as the board president of the museum for 25 years stepping down in 2014 She was the last Post descendant to head Hillwood taking over from her mother in 1989 Under Charlesrsquo leadership Hillwood was transformed from ldquoa very fancy house full of very fancy stuffrdquo into a world-class museum that attracts 70000 visitors a year
Her grandmotherrsquos style was overwhelming to Charles as a young woman ldquoShe was so grand and she was a perfectionist You were afraid you were going to stumble sometimesrdquo Yet it was Postrsquos perfectionism that translated into her impeccable sense of style
ldquoMarjorie Post lived an extraordinary life throughout which she played many roles from a young Edwardian bride to a high-profile business and society figure to independent grande dame She was always aware that how she presented herself particularly through her dress not only reflected her personality but also projected her role to societyrdquo
ndash KATE MARKERT HILLWOOD EXECUTIVE DIRECTOR
Post wanted to ldquojazz uprdquo her granddaughterrsquos party outfits ldquoDearie you need some jewelryrdquo she would say holding out diamonds or emeralds Ellen Charles remembered the thought of wearing the elaborate jewelry ldquowas horrifying Not the cost of it just the size of itrdquo
INGENUE TO ICON 70 Years of Fashion from the Collection of Marjorie Merriweather PostExhibit Dates June 6 to December 31 2015
Address 4155 Linnean Avenue NW Washington DC
Getting there Metro VanNessUDC Red Line (20 minute walk)
Hours Tuesday through Sunday 10 am to 5 pm Closed Mondays
Admission Suggested Donation $18
The Association of Image Consultants International | 31
A LIFE OF HIGH FASHION IN THE 20TH CENTURY
Born in 1887 Post came of age during a time of turbulence and political transformation for American women In 1900 women were not deemed ldquopersonsrdquo under the Fourteenth Amendment to the Constitution and had no separate legal standing By the end of the 20th century American women had gained the vote reproductive rights property rights and roles in the offices of government What they had not gained however was true equality in the workplace Paychecks and promotions however were never a concern for Marjorie Merriweather Post who at the time of her inheritance of the Post fortune at age 27 became the wealthiest woman in the United States
American 20th century style opens with the new feminine ideal of the ldquoGibson Girlrdquo Post epitomized this trend upswept hair and high fashion gowns on a young woman who was educated worldly and independent
When Post married Edward Bennett Close in 1905 she entered East Coast high society in earnest A wardrobe makeover was called for She called upon Parisian couturiers fine department stores and New York custom fashion houses to ensure that she was wearing the latest and most coveted styles
THE POST FORTUNE Treasure in a Cereal BoxIn 1895 CW Post Marjorie Merriweather Postrsquos father singlehandedly created the breakfast foods industry He was the inventor of the very first manufactured breakfast product Postum a patented beverage of wheat berries bran and molasses as a ldquonutritious alternativerdquo to coffee In 1989 the first commercially packaged breakfast cereal was debuted Grape-Nuts Grape-Nuts made him a millionaire And in 1904 Post invented cornflakes Initially branded with an unpopular name the cornflakes were rebranded in 1908 as Post-Toasties and sales soared The successful rebrand resulted in over $2 million net profit in just one year
Source Marjorie Merriweather Post - A Biography by Kenneth Lisbee
Left Evening Dress Callot Soeurs Paris ca 1907 Turquoise silk
moireacute turquoise cotton moireacute orangegold silk crecircpe orange
tulle turquoisegold silk cotton floss turquoisegold silk ribbon
cord beading Courtesy Hillwood Estate Museum and Gardens
Right Evening Ensemble Thurn New York City ca 1927 Red silk
crecircpe melon silk charmeuse organza lace Courtesy Hillwood
Estate Museum and Gardens
32 | July 2015 magazine
In the ldquoRoaring Twentiesrdquo hemlines rose and women were liberated from the corseted look of the turn of the century Progress and prosperity were the anthem of the times and the Art Deco influence could be seen in architecture decoration and fashion
In the 1930s now married to her third husband Joseph Davies Postrsquos style evolved to the glamour of Hollywood characterized by sensuous fabrics and close draping of the figure
Throughout the 1940s the Davies continued to entertain in grand style and Post as an ambassadorrsquos wife was called upon frequently to host diplomats Supreme Court justices and senators Her style during this period was the epitome of confident elegance Christian Diorrsquos ldquoNew Lookrdquo was extremely popular and brought Paris back to the forefront of fashion
The 1950s ushered in a return to the romance of rich detail and texture In a portrait by English portrait painter Douglas Chandor Post wore a gray silk faille evening gown attributed to African American designer Ann Lowe who was known for elaborately worked swirl-like motifs
A year later Jacqueline Bouvier popularized Ann Lowersquos fashions when she chose a wedding gown by the designer (See sidebar)
AN ICONIC DRESS AND NEAR DISASTERAnn Cole Lowe (1898ndash1981) was the first African American to become a noted fashion designer
The dress she made for Jacqueline Bouvier is one of the best-remembered bridal gowns of all time and was the catalyst for Lowersquos ascent from ldquodressmakerrdquo to sought-after fashion designer
But it almost didnrsquot happen
The dress which Lowe had designed and fashioned of silk chiffon taffeta was destroyed (after almost eight weeks of work) just ten days before the wedding due to a flooding of Lowersquos workroom Also ruined were nine of the bridesmaid dresses (only five gowns of the total order were spared)
Fortunately the supplier had enough material to make it possible to replace
the ruined gownshellipif Lowe and her staff could manage to recreate them in those remaining few days They worked day and night completing the wedding dress (cutting sewing and all) in eight days flat However Lowe ended up losing money in excess of $2000 on the project
Left Evening Dress detail Ann Lowe (attr) New York 1952 Waffle weave silk faille Courtesy Hillwood Estate Museum and Gardens
Right Toni Frissell [Public domain] via Wikimedia Commons
The Association of Image Consultants International | 33
Post was divorced from Davies in 1955 and began her residence at Hillwood Her manner of dress from this point on was classic mature and elegant Post favored New York-based Czechoslovakian designer Oldric Royce and commissioned dresses from him for the remainder of her life When she liked a certain style she would order the same design with variations The wedding dress Post commissioned for her 1958 marriage to her fourth husband Herbert May is very similar to the short day dress pictured
Through seven decades of change Marjorie Merriweather Post raised the bar for American high society seeking out designers who were at the forefront of the times and introducing fashion concepts from abroad into the sometimes stodgy East Coast upper class
SUSAN HESSELGRAVE AICI FLC is an independent image consultant based in Seattle Washington She serves as editor in chief for AICI Global and is currently writing a book exploring the intersection of values identity and personal style
Dinner dress Oldric Royce Inc New York City ca 1960 Yellow silk acetate nude silk organza green net Courtesy
Hillwood Estate Museum and Gardens
READ MOREAMERICAN EMPRESS THE LIFE AND TIMES OF MARGORIE MERRIWEATHER POST
By Nancy Rubin
34 | July 2015 magazine
FOR COMPLETE DETAILS VISIT HTTPWWWAICIORGEVENT2015GLOBALCONFERENCE
The Association of Image Consultants International | 35
BETWEEN US
AICI CITY CIRCLES THE SHORTEST DISTANCE BETWEEN TWO POINTSBY THEA WOOD AICI FLC
You may have heard about the new AICI City Circles You may now be an active member of a City Circle You may be asking ldquoWhat is a City Circlerdquo
AICI City Circles are AICIrsquos solution for either a) members who wanted to participate in AICI but didnrsquot have a regional chapter or b)
members who lived in a chapterrsquos region but were
too far away to actively participate They are city-
centric organizations that act autonomously in how
they operate their programs and requirements (if
any) The group simply needs to send a semi-annual
report to the International Board informing them of
circle activities
Rather than trying to jumpstart a regional AICI
chapter establishing an AICI City Circle would be a
first step to creating a recognized AICI presence in
your area
ldquoThere were existing groups that were not official so everyone wasnrsquot aware of them We decided that we needed a stepping stone toward a chapterrdquo said Riet de Vlieger AICI CIP and VP Chapter Relations ldquoWe now have seven City Circles Houston Dallas Spain Korea-Busan Mexico-Monterrey Columbia-Bogota and Peru-Lima Spain had their first conference in Barcelona this past Junerdquo
AICI City Circles also resolve the challenges that some regional chapters faced such as low membership numbers vast geographic expanses and struggling leadership participation
As a former Southwest Chapter board member who had to hold two offices to keep the chapter compliant
ldquoWe decided that we needed a stepping-stone toward a chapterrdquo
mdash RIET DE VLIEGER AICI CIP VP CHAPTER RELATIONS
36 | July 2015 magazine
DEADLINE JUNE 30 2015
to association requirements I personally witnessed the challenges of running a chapter whose members were spread across a vast geographical region
Chapter charity and education events resulted in poor attendance because no matter which city hosted the event many members had to drive three to six hours (or fly) to attend Many had a hard time paying for the event plus the travel expenses like gasoline airfare andor hotel rooms Add to that the introduction of online continuing education and the incentive to travel to chapter events waned
Since dissolving the Southwest Chapter Houston and Dallas have formed separate AICI City Circles All thatrsquos required is a minimum of four members and one ldquoconnectorrdquo or liaison to the International Board AICI City Circles have a presence on the AICI website by providing a link to the City Circlersquos website or Facebook page which are setup and maintained by each AICI City Circle
De Vlieger said that forming an AICI City Circle is easy to do online
gtgt Visit the AICI City Circles page gtgt Fill out the AICI City Circle
request formOnce approved AICI sends a welcome packet to the new AICI City Circle including a customized logo so that it can be published on the City Circlersquos website or Facebook page
THEA WOOD AICI FLC MBA is an independent image consultant based in Austin Texas and serves as managing editor for AICI Global She is the co-author of Socially Smart and Savvy
AICIrsquoS NEWEST CERTIFIED IMAGE MASTER
SARAH HATHORN Sarah Hathorn AICI CIM CPBS
joins the honored company of Helena Chenn AICI CIM
Marion Gellatly AICI CIM Dr Joyce Knudsen AICI CIM Emeritus Eva Koeck-Eripek AICI CIM Lynne Marks AICI CIM Carla Mathis AICI CIM Hitomi Ohmori AICI CIM Christina Ong AICI CIM Judith Rasband AICI CIM Elaine Stoltz AICI CIM and Anna Wildermuth AICI CIM
Sarah is the CEO of Illustra Consulting and Illustra Business
Coaching A Master Trainer at the London Image Institute and former senior executive for Macyrsquos Sarah has 30 years of experience imparting executive presence ABC skills to advance leaders
Attendees at the AICI Global Conference in August will have the opportunity to learn from her directly as she will be leading an intensive and interactive session ldquoIncrease Corporate Clients to Totally Supercharge Your Businessrdquo She will share the secrets of her
consultancyrsquos rapid ascent and ongoing success She will also reveal the exact same marketing steps systems and up-leveling strategies she uses to get her foot in the Fortune 500 door and then form scalable dynamic long-term relationships This session was designed specifically for those AICI members desiring to break into the corporate market for bigger revenues and greater career acceleration
Congratulations Sarah on your achievement
CERTIFICATION NEWSAICI MALAYSIA CHAPTER HOSTS PAPER FLC EXAMBY DELBY BRAGAIS AICI CIP CPC
I write this as I wait at the Kuala Lumpur Airport for my flight back to the Philippines
having spent the past four days in Malaysia In my capacity as AICI VP Certification it has been a very gratifying trip
I am happy to report that the AICI Malaysia Chapter has successfully hosted the pilot FLC Paper Test with an astounding 26 participants taking the exam from several different countries in Asia (The
minimum headcount required for a chapter to mount an FLC Exam is only 15)
This is the first time in AICI history where an AICI FLC Exam was conducted simultaneously in two languages English and Chinese This is the first time a Chinese version of the FLC paper test has been available as it was developed just this year
2015 has been a banner year for AICI FLC certification kicking off
with AICI Mexico City Chapter successfully hosting FLC testing for an entire group using the Live Online Proctor (LOP) with 15 participants taking the exam
Additionally AICI Washington DC Chapter and AICI Malaysia Chapter held their own unique ldquoFLC Bootcampsrdquo to help those interested in obtaining their FLC certification
DELBY BRAGAIS AICI CIP CPC is the outgoing VP Certification on the AICI International Board
BETWEEN US
38 | July 2015 magazine
UPCOMING EVENTS
LISTFUL THINKING USING LISTS TO BE MORE PRODUCTIVE HIGHLY SUCCESSFUL AND LESS STRESSED Paula Rizzo The List Producer and author of Listful Thinking
July 15 2015 800pm EST mdash NEW YORK
It seems simple but using lists can have huge returns if you do it right What do Sir Richard Branson Martha Stewart Sheryl Sandberg Ellen DeGeneres and Madonna have in common Each is a list maker and history shows us that change creators make their to-do lists and check them often In this one-hour teleclass you will learn how to
bull Save timebull Be more organizedbull Become more productive
For more information visit Listful Thinking Using Lists to be More Productive Highly Successful and Less Stressed
IMAGEN CORPORATIVA Y MARCA PERSONAL EN EL SECTOR BANCARIO-FINANCIERO Kalena de Velado kalenadeveladowordpresscom
14 de Agosto 2015 1200pm CDT mdash MEXICOndashGUADALAJARA
La clase esta orientada a propocinar un conocimiento general sobre la importancia de alinear la marca persona la imagen corporatival y el estilo profesionai de acuerdo a la experiencia vivida como asesora de imagen en el sector empresarial
Lo que aprenderaacutebull Reflexionar sobre las oportunidades en el sector empresarialbull Compartir experiencias a lo largo de 20 antildeos en el sector financiero bancariobull Conversar sobre las perspectivas en un entorno globalbull Conocer otras experiencias similares en otros paises y regions
For more information visit Imagen corporativa y marca personal en el sector bancario-financiero
AICI 2015 GLOBAL CONFERENCE August 27ndash30 2015 mdash WASHINGTON DC Renaissance Arlington Capital View Hotel
For complete conference details and to register visit AICI Global Conference
AICI WEBINARS FOR CEUrsquoS
BETWEEN US
bull Save moneybull Reduce stress
The Association of Image Consultants International | 39
ADVERTISE YOUR PRODUCTS amp SERVICES IN AICI GLOBAL MAGAZINE
REACH THOUSANDS OF AICI MEMBERS AND OTHER INDUSTRY PROFESSIONALS WORLDWIDE AND BOOST YOUR EARNING POTENTIAL
OUR READERS ARE LOOKING FORColor Systems
Body Styling TrainingIndustry-Related Books amp Magazines
Multi-level and Network Marketing OpportunitiesBusiness Tools
Continuing Education Units for AICI certificationHealth and Beauty Products
Professional Development Workshops amp WebinarsHotel amp Travel Services
Website Design and SupportCareer Coaches
Sales ToolsClothing amp Accessories
CONTACT IMOGEN LAMPORT AT IMOGENAOPICOMAU FOR CURRENT AD RATES AND DEADLINES
NEXT ISSUE OCTOBER 2015
APRIL2015
AICI GL BALP R O F E S S I O N A L D E V E L O P M E N T I S S U E
THE 2015 AICI GLOBAL
CONFERENCE
YOUR VIP INVITATION ldquoMUST SEErdquo DC
MEMBER SPOTLIGHTJOANNE RAE
POWERFUL SATURDAY
CELEBRATING 25 YEARS
JANUARY2015
AICI GL BALC O N N E C T I O N S I S S U E
MANAGINGCOMMUNICATIONS
FOR MAXIMUM
RESULTS
A RUNWAY STAR
RISES MEMBER SPOTLIGHT KEIKO NAGAO
USING THE POWER OF
AICI CERTIFICATION
many prominent speakers that day the march will always be synonymous with Dr Martin Luther Kingrsquos ldquoI Have a Dreamrdquo speech (Watch the last five minutes of that speech here)
TWO SPECIAL EXHIBITS IN WASHINGTON DC DOCUMENT THESE WATERSHED MOMENTS AND THEIR AFTERMATH IN AMERICAN HISTORY
2015 marks the 150th anniversary of the assassination of President Lincoln One of the most intimate portrayals of President Lincolnrsquos death can be experienced in an all-new Newseum exhibition entitled President Lincoln is Dead running through January 2016 In honor of the 150th anniversary of the assassination of President Abraham Lincoln the Newseum presents a series of New York Herald special editions dated April 15 1865 All seven editions will be displayed together starting with the 2 am edition that featured the first Associated Press announcement that Lincoln had been shot Learn the chronology of this tragic event in a way impossible until now with this one-of-a-kind exhibit
2015 is also the 50th anniversary of the Voting Rights Act It was a hundred-year journey from the 13th
Amendment to the Voting Rights Act and the struggle for equal rights continues to this day
The Newseum exhibit 1965 Civil Rights at 50 explores the dramatic civil rights events of 1965 from the historic march from Selma to Montgomery (Alabama) to the signing of the Voting Rights Act by President Lyndon B Johnson The fight for voting rights peaked in a violent clash between peaceful protesters and police that came to be known as ldquoBloody Sundayrdquo after state troopers and deputies armed with clubs and whips beat and trampled protesters as they attempted to cross Selmarsquos Edmund Pettus Bridge
PHOTO CREDITS Public Domain (Library of Congress US National Archives USIA)
Resources compiled by Susan Hesselgrave AICI FLC
ldquoNo no we are not satisfied and we will not be satisfied until lsquojustice rolls down like waters and righteousness like a mighty streamrsquordquo
ndash DR MARTIN LUTHER KING JR AUGUST 28 1963
THE NEWSEUM IS RATED AMONG THE TOP 5 MUSEUMS TO SEE IN WASHINGTON DC
Address 555 Pennsylvania Avenue NW
Getting there The Newseum is located between the White House and the US Capitol and adjacent to the Smithsonian museums on the National Mall The closest Metro station is Archives
Hours 9 am to 5 pm daily
Admission $2295 for adults (19 to 64)
Ma
ria
Bry
kN
ewse
um
The Association of Image Consultants International | 15
AICIrsquos Global Conference is something I look forward to for many reasons Not only do I get to participate in rich educational experiences
that help me grow my image business I also have the opportunity of meeting many amazing people who not only work in the image industry and related fields but also shape their clientsrsquo buying decisions as well as those of the public at large
London Ontario is a mid-sized Canadian city about two and a half hours away from Toronto With a population of 475000 London is no small town so itrsquos certainly too big for everyone to know your name hellip unless you have the mission and the moxie of Sue Jacobs
ldquoIrsquoll be out somewhere shopping or whatever and somebody will come up to me and say lsquoHi Suersquo Irsquoll be drawing a blank until they say lsquoI just saw your show again the other night Itrsquos still runningrsquo That show was so much work but it really tied me into the community Over the course of the series we incorporated eighteen different London businesses in the show People know me nowrdquo
Sue Around The City a series of six half-hour ldquomakeoverrdquo segments that Jacobs produced in 2012 for Rogers TVtrade (one of the two local television stations in London) didnrsquot materialize out of thin air though Jacobs was already putting herself out there mounting successful fundraising events for local charities
ldquoI had already done seven different live fashion events for local organizations like Make-A-Wish with my lsquoSue in the Cityrsquo concept The station producer [from Rogers TVtrade] approached me directly about creating the show because we had worked together on one of these local charity eventsrdquo
FEATURE
MEMBER SPOTLIGHT
SUE JACOBS BY THEA WOOD AICI FLC
Ima
ge Design
ndash Ph
oto
graph
ic Art b
y Cra
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16 | July 2015 magazine
Jacobs credits much of her community visibility to her commitment to be a champion for smaller charities that are ldquounder the radarrdquo of the publicrsquos awareness She believes it is her mission to serve others in this way using her talents as an image consultant to amplify the impact of organizations like My Sistersrsquo Place
ldquoIf you can showcase what you can do and marry that with what you believe in itrsquos totally genuine and people feel like they really know you And people know I deliver Anything that has to do with children or empowering women Irsquom inrdquo
ldquoVolunteering or making a commitment to causes that are true to your heart that you are passionate
about is key Not to say that it isnrsquot a lot of work It is But the benefits are huge It helps others see their value and the impact they can have by taking part It changes lives And it feeds your soulrdquo
Jacobs just wrapped up hosting the third annual Handbags for Hospice on June 10 a signature fundraiser for St Josephrsquos Hospice that she helped develop from its beginning in 2013 ldquoIrsquom exhaustedrdquo she admits ldquoBut itrsquos worth itrdquo
Speaking in front of an audience can be daunting for many but it is something that Jacobs was comfortable with well before launching her image career Her prior career was in education with specialties in special needs and librarianship That coupled with an extensive
background in psychology led her to a variety of teaching and leadership opportunities
It was as a teacher in fact that it really hit home for her how large an impact image has on credibility and effectiveness
ldquoIf you can showcase what you can do and marry that with what you believe in itrsquos totally genuine and people feel like they really know yourdquo
Ima
ge Design
ndash Ph
oto
graph
ic Art b
y Cra
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nd
aIm
age D
esign ndash P
hoto
graph
ic Art b
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a
The Association of Image Consultants International | 17
ldquoIrsquove always been amazed at Suersquos tireless commitment and passion to help people
not only in her community but also globally Soon after starting her business she began to organize fundraisers not as a strategy to move her into the public eye but to truly make a difference We discussed how she would stage the event who she would involve no detail was overlooked When it was show time Suersquos magnetic personality sense of humour and enthusiasm always touched the audience in a deep way resulting in the growth of her business over time ldquo
mdash CATHERINE BELL AICI CIP
ldquoI just knew we [teachers] could be doing better I always made a point of dressing professionally put together every day And it mattered I remember it was my 4th grade class I got to school one day towards the end of the year and before they go into the classroom all the kids line up in two lines boys here girls there And that day the boys are all excited saying lsquoMrs Jacobs Mrs Jacobs Look at the girlsrsquordquo
She laughs ldquoJust like boys wanting to spoil the surpriserdquo
ldquoSo I look over at the line of girls and every single one of them was carrying a little purse and had some jewelry on and a pretty outfit Theyrsquod planned it all out And I thought lsquoWow they really do noticersquo Teachers are such important role models in every wayrdquo
The school administration thought so too ldquoOne year the principal called me aside and she said lsquoThe parents cannot identify the younger teachers from the students and Irsquom sick of it Can you helprsquordquo
Thus began her unofficial career as an image consultant But it was after a perspective-altering trip to Japan that she decided to make it official
ldquoI was so impressed with the Japanese women How meticulous they were in their appearance Returning from visiting my daughter in Japan that first step onto North American soil convinced me that women here were short-changing themselves in how they presented themselves They could and needed to do better I knew I could help and I wanted to A year later with encouragement from my teacher administration friends and family I had moved on and started my own business It was a perfect fitrdquo
Jacobsrsquo community volunteer efforts have opened other business doors as well Following one of her early fashion fundraisers she was approached by an administrator in the Continuing Studies program at the University of Western Ontario who had been in the audience asking her about the possibility of designing and teaching a course on image and wardrobe for their program
It was a natural for Jacobs
ldquoI love teaching I put together an eight-week course learning modules for each week Module 1 was on your professional presence I told them lsquoDo not dress down How yoursquore showing up is how yoursquore
18 | July 2015 magazine
ldquoI was really impressed with the community service Sue was providing and I saw all the
work she was putting into it When I questioned her about how her efforts were funneling back to her business I was so surprised at her answer it wasnrsquot So we rolled up our sleeves and I helped her tweak her message so the audience was clear that she was inviting them to be her new clients She was nervous but followed through and what a difference Itrsquos great to do good work in the community but when yoursquore growing a new business itrsquos important to be able to parlay that exposure into a wider client base Sue has become an absolute expert at creating that flow Itrsquos a win-winrdquo
mdash BRENDA KINSEL AICI CIP
perceivedrsquo I saw the students in the course change from week to week Theyrsquod be sitting taller prouder They became more visiblerdquo
Jacobs taught the course for three terms and then became so busy in her practice that she had to give it up ldquoThey donrsquot pay you much but it gives you huge credibility Of course you donrsquot promote your business in the class ndash thatrsquos a no-no But out of the approximately 20 students in each term probably 60 percent of them either became clients or referred clients to me down the roadrdquo
Later Jacobs connected with Brescia University College an all-female college within the University of Western Ontario Jacobs knew how to get her foot in the door to build a lasting relationship
ldquoI initially participated in an evening called Female Entrepreneur Showcase where I met and connected with many students That led to my being asked to be on a panel of experts helping graduates ready themselves for interviews and transitioning from being a student to the real worldrdquo
That led to the Director of Alumnae Services asking her to collaborate on a Dress for Success program aimed at third-year and graduating students The success of the program has led to it becoming an annual event She could not be more thrilled
ldquoI have made many new friends in the students I get such a kick out of them sending me Facebook messages from all over the world Warms my heart Our work as image professionals is far reachingrdquo
She didnrsquot do all this on her own Role models were important to Jacobs both in life and business
ldquoI have had two role models who taught me how to be successful in business my father and my husband It is all about selling you not your product People buy you Finding out what that means personally takes time In my opinion before your business can grow the way you want it to grow you must know who you are and what your uniqueness is Thatrsquos the only way to attract your ideal clientrdquo
Jacobs has a well-established business now Personal Style Image and Wardrobe Consulting but she is quick to caution that it didnrsquot happen quickly It took time she says to figure out who her target market was and how to reach them
The Association of Image Consultants International | 19
ldquoI accomplished this gradually with the help of two image professionals who I hired as mentors and are now treasured friends Catherine Bell [AICI CIP] and Brenda Kinsel [AICI CIP]
ldquoAligning myself with audiences where the potential for future business was good was not only prudent it changed the trajectory of my business
ldquoSome of my early presentations were unpaid I chose them carefully I got in front of causes I cared about that were important to me businesses that could support and engage my services Being true to yourself is difficult especially when you want and need clients but in the end holding true to your values your ethics and standards wins outrdquo
For Sue Jacobs sticking to her sense of mission has aligned brilliantly with marketing her business
ldquoIt took some time I have moments where I stumble we all do I continue to learn and strive to be the best I can be my way on my terms I could not have dreamed of a better more fulfilling career I am proud to be in such esteemed company Image consultants People committed to being the best they can berdquo
Itrsquos hard not to agree with Jacobs
THEA WOOD AICI FLC MBA is an independent image consultant based in Austin Texas and serves as managing editor for AICI Global She is the co-author of Socially Smart and Savvy
ldquoIt is all about selling you not your product People buy you Finding out what that means personally takes time In my opinion before your business can grow the way you want it to grow you must know who you are and what your uniqueness isrdquo
Ima
ge Design
ndash Ph
oto
graph
ic Art b
y Cra
ig an
d A
ma
nd
a
Photos by Image Design ndash Photographic Art by Craig and Amanda
20 | July 2015 magazine
Pro bono is a Latin phrase that means doing professional work without payment or at a reduced fee for the public good Why should image
professionals offer complimentary or low-cost services There are four powerful reasons to choose public service
1 PROPEL YOUR PROFESSIONAL GROWTH
Pro bono service is the perfect opportunity to develop your skills and strengthen presentations in a low-stress environment You can receive valuable feedback while trying out a new training topic or testing a service for the first time Practicing with ldquofreebiesrdquo prepares you for future high profile and profitable clients
2 OPEN NEW DOORS TO LEADERSHIP
Creating pro bono relationships gives you the chance to meet top leaders from worthy and influential organizations For example my volunteer work with HRNYrsquos University Relations committee enabled me to connect with role models across many fields such as career services training and diversity Try serving as a volunteer on a board of directors or team It is rewarding and instantly increases your credibility
3 WIDEN YOUR REACH
Online recognition is a key benefit of pro bono work Consider blogging for a nonprofit or actively supporting charitable initiatives to make an impact while expanding your visibility This fall Image Impact International is launching Mentoring Leaders 4 Impact with the widely established college student-run nonprofit wwwaiesecorg In online profiles we will showcase our volunteers for their fantastic support of student leaders
4 ENHANCE YOUR APPEAL TO CUSTOMERS
Giving your time and talents to a cause makes good business sense According to Kim Gordon in Entrepreneurcom ldquoCustomers who visit your website and see your advertising want to know that you share their desire to make the world a better place by supporting an important cause If your business or brand doesnrsquot stand for a cause consumers may turn to your competitorsrdquo Authentic pro bono choices can make you stand out from the competition and help you to attract clients
REASONABLE LIMITS
Should you always say yes to pro bono requests When should you say no It is important to set limits Image professionals deserve to be fairly compensated for their expertise One approach is to establish monthly or quarterly parameters for pro bono work This gives you flexibility and a gracious way to politely say no if you have reached your quota
Pro bono work is a powerful way to increase professional skills meet influential leaders expand online visibility and attract clients when you balance requests within reasonable limits
Pamela Judd AICI CIP is the President of Image Impact International a global philanthropic nonprofit community of trainers Pro bono educational activities include College 2 Career 2 Community Impact Mentoring Leaders 4 Impact Global Civility Awareness and Disability + STYLE To find out more contact juddpamelaaolcom or visit wwwimageimpactorg
THE POWER OF PRO BONOBY PAMELA JUDD AICI CIP
A PUBLIC SERVICE ANNOUNCEMENT BROUGHT TO YOU BY IMAGE IMPACT
The Association of Image Consultants International | 21
22 | July 2015 magazine
ETIQUETTE
HOW TO LOOK ACT AND SPEAK
We can all pick out the image consultants with presence They have a definite aura about them Some people have had natural capacities since childhood but the vast majority of us need to learn skills to exude presence
There are several elements of presence One is the art of being powerful purposeful and intentional The challenge is to look and act as if nothing about you is accidental or left to chance and yet you seem natural not contrived The second element is to be clear on your values Your appearance habits speaking style and actions then become congruent with what is important to you You walk the talk The third element is approachability As image consultants we want to appeal to a wide variety of people in our target market
ESTABLISH PRESENCE WITH YOUR SPEAKING STYLE
GAZE When speaking in public use steady eye contact and rest your gaze for two seconds on at least one different individual on all sides Eye contact with a friendly smile can help create a trusting relationship with the whole audience
GESTURES ldquoSpeaking with your handsrdquo is a common trait but can be a pitfall Waving your hands indiscriminately detracts from your message Practice well defined gestures If you are making a few points at one time help people follow by counting each point on your fingers
TIMBRE Voice quality can enhance your presence If you have a high-pitched voice find a lower tone in
your range as a high voice can denote uncertainty and inexperience Practice in the lower tone until it becomes natural Voice classes will also help
ENUNCIATION Clearly pronounce your words and alternate your pace Use a fast pace for enthusiasm medium for information sharing and slow pace for emphasis
BREVITY Donrsquot ramble on especially about yourself Be ultra sensitive to ldquodeer in the headlightsrdquo expressions and fidgeting Itrsquos up to you to be more interesting than the message on their smartphone
DICTION Cut out clicheacutes and exaggeration Donrsquot use scatological language or jargon Use precise language and you will sound more clear and original
Presence the art of being present is to listen to and be with people in such a way that they experience our engagement and genuine interest Image consultants with presence see the best in others The more we value the good traits in our clients rather than seeing them as a big problem the more we empower them and the more we increase their confidence with better results
Lynne Marks AICI CIM is President of London Image Institute She is co-author of The Perfect Fit How to Start an Image Consulting Business and author of Skinny Bits Wisdom for a Flourishing Image Business She has twice served as International President of AICI and has received both the AICI Award of Excellence for Education and the AICI IMMIE award (Image Makers Merit of Industry Excellence) award
EXECUTIVE PRESENCEFOR IMAGE CONSULTANTS BY LYNNE MARKS AICI CIM
PART ONE OF THIS ARTICLE APPEARED IN THE APRIL 2015 ISSUE
AICI PREFERRED PARTNER
The Association of Image Consultants International | 23
FOUR REASONS WHY NOW IS THE BEST TIME TO GET YOUR FLC CERTIFICATION
FLC Test investment cost now lower by 50From a prior investment cost of $545 the FLC test now costs $275
Return of the FLC Paper TestThe FLC Paper Test can now be run during Chapter Education Days subject to compliance to certification guidelines Moreover the FLC Test will now be offered during the AICI International Conferences once more
Introducing the technologically advanced LOP (Live Online Proctor)This is an internet-based test that allows anyone with a computer to take the test from anywhere in the world Unlike our current FLC computer-based test the LOP will allow any applicant to schedule and take the test using their computer from their home office or preferred location anywhere in the world There is no need to travel to a testing center to take the test This means convenience and valuable savings in travel expenses Moreover there is no waiting time for test results as applicants will know their test outcome right after taking the exam
Two application tracks now open for FLC CertificationThere are now two application options open to applicants Both have their pros and cons so all applicants are advised to evaluate which one works best for them
OPTION 1 Binder First Test Second
This involves submitting your FLC Binder first and upon approval by the assigned FLC Reviewer you may sit for the FLC Test
OPTION 2 Test First Binder Second
This option allows the applicant to sit for the FLC Test as a first step Upon passing the Binder may then be submitted to the assigned reviewer
24 | July 2015 magazine
CONFERENCECONFERENCE
CONFERENCE
AICI 國 際 双 年 會 提 供 了 一 個 最 好 的 自 我 提 昇 和 進 修 專 業 的 機 會 你
會 享 有 以 下 經 歷 和 收 獲
1) 與 同 行 和 資 深 人 士 砌 磋 學 習 和 互 相 觀 摩
2) 在 展 覽 中 尋 找 到 專 用 教 材 書 藉 商 品 甚 至 商 機
3) 增 廣 見 聞 開 濶 視 野 學 習 國 際 社 交 禮 儀 提 昇 自 身 國 際 型 象
形 象 設 計 專 家 左 谷 蘭
The biannual AICI Global Conference will provide you with the best opportunity for professional self-improvement and learning You will experience the following benefits
1) Observe and learn with peers and seniors memberscolleagues 2) Find suitable materials books merchandise and even business opportunities in the exhibition3) Broaden your horizons open your mind and learn international protocol and social etiquette
Most importantly enhance yourself with international perspectives
KAREN TSUO AICI CIP AICI SAN FRANCISCO BAY AREA CHAPTER
Asistir a la convencioacuten global me llenoacute de crecimiento en muchos aspectos Desde convivir y aprender de las grandes autoras de los libros con los cuales aprendiacute y me inspire para apasionarme de esta profesioacuten Como el networking que se crea el cual me ayudoacute a visualizar mis metas y trabajar en ellas Regrese a mi empresa con ganas de trabajar para mi capiacutetulo promocionando a AICI como una asociacioacuten profesional ademaacutes me lleneacute de conocimiento materiales nuevos y fuerza de compartir a mi gente lo que me transmitieron mis colegas y amigas de todo el mundo
I grew in many ways from attending the global conference I was able to learn in person from the great authors of the books I had studied and that had inspired me with passion for this profession There were great networking opportunities which helped me visualize my goals and work on them I returned to my company eager to promote AICI professional membership and work for my chapter I returned with new knowledge and materials to share with my people all that my colleagues and friends worldwide gave me
LOREN MESCHOULAM ESTILO BY LOREN AICI GUADALAJARA CHAPTER
CATAPULT YOUR CAREERAT THE AICI GLOBAL CONFERENCE REPORTED BY KAREN TSUO AICI CIP NADIA VALDIVIESO AND DEBRA LINDQUIST AICI CIP MA
26 | July 2015 magazine
The conference is the only place you can connect with the worldwide image industry However it was a very local connection forged at the conference that has proved most productive for me Bess Heitner a jewelry designer from New York City exhibited at Conference Her high quality jewelry is perfect for many of my clients Beth is extremely accessible as she lives very close to me I went all the way to conference to meet someone who lives next door
ANNIE BRUMBAUGH AICI CIP AB WARDROBE WORKS AICI NEW YORKTRI-STATE CHAPTER
Mi experiencia en las conferencias de AICI fueron increiacutebles Tuve la fortuna de conocer muchos consultores alrededor del mundo y uno de ellos fue Sarah Hathorn Al haber atendido a la conferencia me puso en contacto con ella doacutende contrateacute sus servicios como coach y mentor y esto provocoacute que mi nuevo negocio creciera en muy poco tiempo y me posicionara fuerte entre los corporativos en Meacutexico Empezamos la relacioacuten en 2012 y al diacutea de hoy formo parte de su empresa Illustra Business Coaching como Coach Asociado para Latinoameacuterica Definitivamente ir a la Conferencia te brinda oportunidades de educacioacuten y de lograr hacer negocios con otros expertos en la industria a nivel mundial
My experience attending the AICI conference was incredible I had the good fortune to meet many people from around the world and one of them was Sarah Hathorn Going to conference put me in contact with her where I hired her as a coach and mentor Thanks to her coaching my new business grew quickly We started our relationship in 2012 and now I am an associate coach for Latin America for her company Illustra Business Coaching Definitely going to Conference presents you not only with great education opportunities but also great possibilities to collaborate professionally with other experts
ALE MARROQUIacuteN AICI CIP IMAGEN Y PROTOCOLO DE NEGOCIOS AICI GUADALAJARA CHAPTER
I attended my first AICI Global Conference in May 2013 in Arizona It was such an exciting conference and I got a lot out of it I made some connections with other members and took some amazing workshops that helped me further my education in image consulting Attending the conference in 2013 helped me gain the necessary credits to earn my FLC the following year I recommend everyone attend conference to gain their own unique experience
MELISSA SUGULAS AICI FLC MELISSA SUGULAS STYLE AICI NEW YORKTRI-STATE CHAPTER
BE SURE AND CHECK OUT THE APRIL 2015 AICI GLOBAL FOR MORE STORIES ON THE UPCOMING AICI 2015 GLOBAL CONFERENCE YOU CAN FIND THE COMPLETE SCHEDULE AND REGISTRATION DETAILS AT AICI 2015 GLOBAL CONFERENCE
APRIL2015
AICI GL BALP R O F E S S I O N A L D E V E L O P M E N T I S S U E
THE 2015 AICI GLOBAL
CONFERENCE
YOUR VIP INVITATION ldquoMUST SEErdquo DC
MEMBER SPOTLIGHTJOANNE RAE
POWERFUL SATURDAY
CELEBRATING 25 YEARS
The Association of Image Consultants International | 27
13
httpcatherinescholzecom13 contactcatherinescholzecom13 802-shy‐399-shy‐271513
13
Help13 us13 Revolutionize13 the13 Way13 Curvy13 Women13 Shop13 for13 Clothes13 13 We13 design13 professional13 attire13 for13 curvy13 women13 sizes13 8-shy‐2013 13 13 Made13 in13 the13 USA13 from13 natural13 fibers13 13 We13 offer13 a13 new13 shopping13 experience13 for13 curvy13 women13 personalized13 service13 customizable13 options13 for13 each13 garment13 shopping13 in13 the13 comfort13 of13 her13 home13 or13 your13 studio13 13 We13 train13 and13 work13 with13 our13 stylists13 on13 a13 product13 platform13 that13 helps13 meet13 their13 business13 goals13 13 No13 minimums13 no13 exclusivity13 13 And13 for13 201513 no13 start-shy‐up13 costs13 13 Contact13 us13 for13 details13 13
13
13
httpcatherinescholzecom13 contactcatherinescholzecom13 802-shy‐399-shy‐271513
13
Help13 us13 Revolutionize13 the13 Way13 Curvy13 Women13 Shop13 for13 Clothes13 13 We13 design13 professional13 attire13 for13 curvy13 women13 sizes13 8-shy‐2013 13 13 Made13 in13 the13 USA13 from13 natural13 fibers13 13 We13 offer13 a13 new13 shopping13 experience13 for13 curvy13 women13 personalized13 service13 customizable13 options13 for13 each13 garment13 shopping13 in13 the13 comfort13 of13 her13 home13 or13 your13 studio13 13 We13 train13 and13 work13 with13 our13 stylists13 on13 a13 product13 platform13 that13 helps13 meet13 their13 business13 goals13 13 No13 minimums13 no13 exclusivity13 13 And13 for13 201513 no13 start-shy‐up13 costs13 13 Contact13 us13 for13 details13 13
13
ETIQUETTE
The average American woman in 2015 according to WebMD is 5rsquo4rdquo has a waist of 34-35 inches and wears a size 12-14 dress
Image consultants today have more clients in need of clothing in the 14-20+ size range And while one can spend hours debating the health impacts of this trend our job is to support our clients and to help them look and feel their absolute best Not only is this important for their emotional well-being studies have shown that healthy self-image leads to healthier life decisions We truly can impact the lives of the people we serve
When styling plus-size women there are several special considerations
STRUCTURE Flattering a curvy frame requires a combination of structured garments that support the shape of the body and good fitting lines that provide the correct amount of space for the curvy areas of the body Jackets and vests are great choices because they visually nip in the waist and provide shape
FABRICS There are two aspects of fabric to consider
Hand refers to the stiffness of the fabric Using stiffer fabrics in jackets and bottoms while using fluid fabrics for tops or dresses will provide the perfect combination giving the body shape as well as providing flow over troublesome areas such as the stomach and thighs
Fiber content Plus-size women often perspire more easily than their misses-sized sisters This can be a true challenge for the traveling professional because she
sweats while dashing to the next meeting or airplane then gets miserably cold while sitting in the air-conditioned space The best fiber choices are natural ones cotton the superfine wools silk rayon and linen Avoid polyester and acetate if possible Polyester not only increases sweating it also traps odor What about the wicking fabrics in sportswear Sorry they still increase sweating and odors
FITTING LINES Garments designed for plus-size women need to have fitting lines These can be cleverly hidden within style lines but they have to be there Princess lines are a great choice because they can visually narrow the width of the body and can be manipulated to fit the bust waist and hips Darts are also effective Ideally tops will have both horizontal and vertical (either French or waist) darts to provide good fit at the bust and across the stomach and hips Darts or princess seams in pants and skirts are a must-have to fit and flatter the derriegravere and lower back
DESIGN Was the garment designed specifically for the plus-size woman or was it merely graded up from misses sizes Designers cutting specifically for plus sizes design the garment on a plus-size model and mannequin and they assess style lines fit and proportion specifically for that body The end result is much more flattering
Catherine Scholze is the owner and designer of Catherine Scholze Designs and a Preferred Partner for the 2015 AICI Global Conference
FABULOUS AT ANY SIZESTYLING THE PLUS-SIZE WOMAN BY CATHERINE SCHOLZE
AICI PREFERRED PARTNER
The Association of Image Consultants International | 29
STYLE
SEVEN DECADES OF
AMERICAN STYLEBY SUSAN HESSELGRAVE AICI FLC
Marjorie Merriweather Post ca 1935 Photographer John Alfred Piver Courtesy Hillwood Estate Museum and Gardens
A special exhibit at the Hillwood Museum will be of particular interest to AICI members attending the AICI Global Conference this August The
museumrsquos tagline is ldquoWhere Fabulous Livesrdquo and fabulous it is indeed
Set within 25 acres of gardens and woodlands the museum that Marjorie Merriweather Post bequeathed includes the most comprehensive collection of Russian imperial art outside of Russia and a distinguished 18th-century French decorative art collection Her personal collection of commissioned Cartier jewelry was
featured in a special exhibit there last year
Ingenue to Icon will include more than 70 gowns dresses and ensembles worn by Marjorie Merriweather Post from the first part of the century to the 70s This is the first exhibition at Hillwood to present Marjorie Postrsquos full range of style Post was well known for her strong sense of personal style and appreciation of beauty and craftsmanship in all things The exhibit documents not only the evolution of American style but how fashion reflected the changing perception and definition of American women
30 | July 2015 magazine
FROM RESIDENCE TO MUSEUM
What is now the Hillwood Museum started out as Marjorie Merriweather Postrsquos residence
It was her divorce in 1955 from her third husband Joseph Davies that spurred Post to buy the Hillwood mansion Davies was demanding a fortune in return for the Washington mansion they lived in
ldquoBeing a good businesswoman she thought that price was a little high and she wanted some leveragerdquo explained her granddaughter and former museum president Ellen Charles to The Washington Post
Ellen Charles served as the board president of the museum for 25 years stepping down in 2014 She was the last Post descendant to head Hillwood taking over from her mother in 1989 Under Charlesrsquo leadership Hillwood was transformed from ldquoa very fancy house full of very fancy stuffrdquo into a world-class museum that attracts 70000 visitors a year
Her grandmotherrsquos style was overwhelming to Charles as a young woman ldquoShe was so grand and she was a perfectionist You were afraid you were going to stumble sometimesrdquo Yet it was Postrsquos perfectionism that translated into her impeccable sense of style
ldquoMarjorie Post lived an extraordinary life throughout which she played many roles from a young Edwardian bride to a high-profile business and society figure to independent grande dame She was always aware that how she presented herself particularly through her dress not only reflected her personality but also projected her role to societyrdquo
ndash KATE MARKERT HILLWOOD EXECUTIVE DIRECTOR
Post wanted to ldquojazz uprdquo her granddaughterrsquos party outfits ldquoDearie you need some jewelryrdquo she would say holding out diamonds or emeralds Ellen Charles remembered the thought of wearing the elaborate jewelry ldquowas horrifying Not the cost of it just the size of itrdquo
INGENUE TO ICON 70 Years of Fashion from the Collection of Marjorie Merriweather PostExhibit Dates June 6 to December 31 2015
Address 4155 Linnean Avenue NW Washington DC
Getting there Metro VanNessUDC Red Line (20 minute walk)
Hours Tuesday through Sunday 10 am to 5 pm Closed Mondays
Admission Suggested Donation $18
The Association of Image Consultants International | 31
A LIFE OF HIGH FASHION IN THE 20TH CENTURY
Born in 1887 Post came of age during a time of turbulence and political transformation for American women In 1900 women were not deemed ldquopersonsrdquo under the Fourteenth Amendment to the Constitution and had no separate legal standing By the end of the 20th century American women had gained the vote reproductive rights property rights and roles in the offices of government What they had not gained however was true equality in the workplace Paychecks and promotions however were never a concern for Marjorie Merriweather Post who at the time of her inheritance of the Post fortune at age 27 became the wealthiest woman in the United States
American 20th century style opens with the new feminine ideal of the ldquoGibson Girlrdquo Post epitomized this trend upswept hair and high fashion gowns on a young woman who was educated worldly and independent
When Post married Edward Bennett Close in 1905 she entered East Coast high society in earnest A wardrobe makeover was called for She called upon Parisian couturiers fine department stores and New York custom fashion houses to ensure that she was wearing the latest and most coveted styles
THE POST FORTUNE Treasure in a Cereal BoxIn 1895 CW Post Marjorie Merriweather Postrsquos father singlehandedly created the breakfast foods industry He was the inventor of the very first manufactured breakfast product Postum a patented beverage of wheat berries bran and molasses as a ldquonutritious alternativerdquo to coffee In 1989 the first commercially packaged breakfast cereal was debuted Grape-Nuts Grape-Nuts made him a millionaire And in 1904 Post invented cornflakes Initially branded with an unpopular name the cornflakes were rebranded in 1908 as Post-Toasties and sales soared The successful rebrand resulted in over $2 million net profit in just one year
Source Marjorie Merriweather Post - A Biography by Kenneth Lisbee
Left Evening Dress Callot Soeurs Paris ca 1907 Turquoise silk
moireacute turquoise cotton moireacute orangegold silk crecircpe orange
tulle turquoisegold silk cotton floss turquoisegold silk ribbon
cord beading Courtesy Hillwood Estate Museum and Gardens
Right Evening Ensemble Thurn New York City ca 1927 Red silk
crecircpe melon silk charmeuse organza lace Courtesy Hillwood
Estate Museum and Gardens
32 | July 2015 magazine
In the ldquoRoaring Twentiesrdquo hemlines rose and women were liberated from the corseted look of the turn of the century Progress and prosperity were the anthem of the times and the Art Deco influence could be seen in architecture decoration and fashion
In the 1930s now married to her third husband Joseph Davies Postrsquos style evolved to the glamour of Hollywood characterized by sensuous fabrics and close draping of the figure
Throughout the 1940s the Davies continued to entertain in grand style and Post as an ambassadorrsquos wife was called upon frequently to host diplomats Supreme Court justices and senators Her style during this period was the epitome of confident elegance Christian Diorrsquos ldquoNew Lookrdquo was extremely popular and brought Paris back to the forefront of fashion
The 1950s ushered in a return to the romance of rich detail and texture In a portrait by English portrait painter Douglas Chandor Post wore a gray silk faille evening gown attributed to African American designer Ann Lowe who was known for elaborately worked swirl-like motifs
A year later Jacqueline Bouvier popularized Ann Lowersquos fashions when she chose a wedding gown by the designer (See sidebar)
AN ICONIC DRESS AND NEAR DISASTERAnn Cole Lowe (1898ndash1981) was the first African American to become a noted fashion designer
The dress she made for Jacqueline Bouvier is one of the best-remembered bridal gowns of all time and was the catalyst for Lowersquos ascent from ldquodressmakerrdquo to sought-after fashion designer
But it almost didnrsquot happen
The dress which Lowe had designed and fashioned of silk chiffon taffeta was destroyed (after almost eight weeks of work) just ten days before the wedding due to a flooding of Lowersquos workroom Also ruined were nine of the bridesmaid dresses (only five gowns of the total order were spared)
Fortunately the supplier had enough material to make it possible to replace
the ruined gownshellipif Lowe and her staff could manage to recreate them in those remaining few days They worked day and night completing the wedding dress (cutting sewing and all) in eight days flat However Lowe ended up losing money in excess of $2000 on the project
Left Evening Dress detail Ann Lowe (attr) New York 1952 Waffle weave silk faille Courtesy Hillwood Estate Museum and Gardens
Right Toni Frissell [Public domain] via Wikimedia Commons
The Association of Image Consultants International | 33
Post was divorced from Davies in 1955 and began her residence at Hillwood Her manner of dress from this point on was classic mature and elegant Post favored New York-based Czechoslovakian designer Oldric Royce and commissioned dresses from him for the remainder of her life When she liked a certain style she would order the same design with variations The wedding dress Post commissioned for her 1958 marriage to her fourth husband Herbert May is very similar to the short day dress pictured
Through seven decades of change Marjorie Merriweather Post raised the bar for American high society seeking out designers who were at the forefront of the times and introducing fashion concepts from abroad into the sometimes stodgy East Coast upper class
SUSAN HESSELGRAVE AICI FLC is an independent image consultant based in Seattle Washington She serves as editor in chief for AICI Global and is currently writing a book exploring the intersection of values identity and personal style
Dinner dress Oldric Royce Inc New York City ca 1960 Yellow silk acetate nude silk organza green net Courtesy
Hillwood Estate Museum and Gardens
READ MOREAMERICAN EMPRESS THE LIFE AND TIMES OF MARGORIE MERRIWEATHER POST
By Nancy Rubin
34 | July 2015 magazine
FOR COMPLETE DETAILS VISIT HTTPWWWAICIORGEVENT2015GLOBALCONFERENCE
The Association of Image Consultants International | 35
BETWEEN US
AICI CITY CIRCLES THE SHORTEST DISTANCE BETWEEN TWO POINTSBY THEA WOOD AICI FLC
You may have heard about the new AICI City Circles You may now be an active member of a City Circle You may be asking ldquoWhat is a City Circlerdquo
AICI City Circles are AICIrsquos solution for either a) members who wanted to participate in AICI but didnrsquot have a regional chapter or b)
members who lived in a chapterrsquos region but were
too far away to actively participate They are city-
centric organizations that act autonomously in how
they operate their programs and requirements (if
any) The group simply needs to send a semi-annual
report to the International Board informing them of
circle activities
Rather than trying to jumpstart a regional AICI
chapter establishing an AICI City Circle would be a
first step to creating a recognized AICI presence in
your area
ldquoThere were existing groups that were not official so everyone wasnrsquot aware of them We decided that we needed a stepping stone toward a chapterrdquo said Riet de Vlieger AICI CIP and VP Chapter Relations ldquoWe now have seven City Circles Houston Dallas Spain Korea-Busan Mexico-Monterrey Columbia-Bogota and Peru-Lima Spain had their first conference in Barcelona this past Junerdquo
AICI City Circles also resolve the challenges that some regional chapters faced such as low membership numbers vast geographic expanses and struggling leadership participation
As a former Southwest Chapter board member who had to hold two offices to keep the chapter compliant
ldquoWe decided that we needed a stepping-stone toward a chapterrdquo
mdash RIET DE VLIEGER AICI CIP VP CHAPTER RELATIONS
36 | July 2015 magazine
DEADLINE JUNE 30 2015
to association requirements I personally witnessed the challenges of running a chapter whose members were spread across a vast geographical region
Chapter charity and education events resulted in poor attendance because no matter which city hosted the event many members had to drive three to six hours (or fly) to attend Many had a hard time paying for the event plus the travel expenses like gasoline airfare andor hotel rooms Add to that the introduction of online continuing education and the incentive to travel to chapter events waned
Since dissolving the Southwest Chapter Houston and Dallas have formed separate AICI City Circles All thatrsquos required is a minimum of four members and one ldquoconnectorrdquo or liaison to the International Board AICI City Circles have a presence on the AICI website by providing a link to the City Circlersquos website or Facebook page which are setup and maintained by each AICI City Circle
De Vlieger said that forming an AICI City Circle is easy to do online
gtgt Visit the AICI City Circles page gtgt Fill out the AICI City Circle
request formOnce approved AICI sends a welcome packet to the new AICI City Circle including a customized logo so that it can be published on the City Circlersquos website or Facebook page
THEA WOOD AICI FLC MBA is an independent image consultant based in Austin Texas and serves as managing editor for AICI Global She is the co-author of Socially Smart and Savvy
AICIrsquoS NEWEST CERTIFIED IMAGE MASTER
SARAH HATHORN Sarah Hathorn AICI CIM CPBS
joins the honored company of Helena Chenn AICI CIM
Marion Gellatly AICI CIM Dr Joyce Knudsen AICI CIM Emeritus Eva Koeck-Eripek AICI CIM Lynne Marks AICI CIM Carla Mathis AICI CIM Hitomi Ohmori AICI CIM Christina Ong AICI CIM Judith Rasband AICI CIM Elaine Stoltz AICI CIM and Anna Wildermuth AICI CIM
Sarah is the CEO of Illustra Consulting and Illustra Business
Coaching A Master Trainer at the London Image Institute and former senior executive for Macyrsquos Sarah has 30 years of experience imparting executive presence ABC skills to advance leaders
Attendees at the AICI Global Conference in August will have the opportunity to learn from her directly as she will be leading an intensive and interactive session ldquoIncrease Corporate Clients to Totally Supercharge Your Businessrdquo She will share the secrets of her
consultancyrsquos rapid ascent and ongoing success She will also reveal the exact same marketing steps systems and up-leveling strategies she uses to get her foot in the Fortune 500 door and then form scalable dynamic long-term relationships This session was designed specifically for those AICI members desiring to break into the corporate market for bigger revenues and greater career acceleration
Congratulations Sarah on your achievement
CERTIFICATION NEWSAICI MALAYSIA CHAPTER HOSTS PAPER FLC EXAMBY DELBY BRAGAIS AICI CIP CPC
I write this as I wait at the Kuala Lumpur Airport for my flight back to the Philippines
having spent the past four days in Malaysia In my capacity as AICI VP Certification it has been a very gratifying trip
I am happy to report that the AICI Malaysia Chapter has successfully hosted the pilot FLC Paper Test with an astounding 26 participants taking the exam from several different countries in Asia (The
minimum headcount required for a chapter to mount an FLC Exam is only 15)
This is the first time in AICI history where an AICI FLC Exam was conducted simultaneously in two languages English and Chinese This is the first time a Chinese version of the FLC paper test has been available as it was developed just this year
2015 has been a banner year for AICI FLC certification kicking off
with AICI Mexico City Chapter successfully hosting FLC testing for an entire group using the Live Online Proctor (LOP) with 15 participants taking the exam
Additionally AICI Washington DC Chapter and AICI Malaysia Chapter held their own unique ldquoFLC Bootcampsrdquo to help those interested in obtaining their FLC certification
DELBY BRAGAIS AICI CIP CPC is the outgoing VP Certification on the AICI International Board
BETWEEN US
38 | July 2015 magazine
UPCOMING EVENTS
LISTFUL THINKING USING LISTS TO BE MORE PRODUCTIVE HIGHLY SUCCESSFUL AND LESS STRESSED Paula Rizzo The List Producer and author of Listful Thinking
July 15 2015 800pm EST mdash NEW YORK
It seems simple but using lists can have huge returns if you do it right What do Sir Richard Branson Martha Stewart Sheryl Sandberg Ellen DeGeneres and Madonna have in common Each is a list maker and history shows us that change creators make their to-do lists and check them often In this one-hour teleclass you will learn how to
bull Save timebull Be more organizedbull Become more productive
For more information visit Listful Thinking Using Lists to be More Productive Highly Successful and Less Stressed
IMAGEN CORPORATIVA Y MARCA PERSONAL EN EL SECTOR BANCARIO-FINANCIERO Kalena de Velado kalenadeveladowordpresscom
14 de Agosto 2015 1200pm CDT mdash MEXICOndashGUADALAJARA
La clase esta orientada a propocinar un conocimiento general sobre la importancia de alinear la marca persona la imagen corporatival y el estilo profesionai de acuerdo a la experiencia vivida como asesora de imagen en el sector empresarial
Lo que aprenderaacutebull Reflexionar sobre las oportunidades en el sector empresarialbull Compartir experiencias a lo largo de 20 antildeos en el sector financiero bancariobull Conversar sobre las perspectivas en un entorno globalbull Conocer otras experiencias similares en otros paises y regions
For more information visit Imagen corporativa y marca personal en el sector bancario-financiero
AICI 2015 GLOBAL CONFERENCE August 27ndash30 2015 mdash WASHINGTON DC Renaissance Arlington Capital View Hotel
For complete conference details and to register visit AICI Global Conference
AICI WEBINARS FOR CEUrsquoS
BETWEEN US
bull Save moneybull Reduce stress
The Association of Image Consultants International | 39
ADVERTISE YOUR PRODUCTS amp SERVICES IN AICI GLOBAL MAGAZINE
REACH THOUSANDS OF AICI MEMBERS AND OTHER INDUSTRY PROFESSIONALS WORLDWIDE AND BOOST YOUR EARNING POTENTIAL
OUR READERS ARE LOOKING FORColor Systems
Body Styling TrainingIndustry-Related Books amp Magazines
Multi-level and Network Marketing OpportunitiesBusiness Tools
Continuing Education Units for AICI certificationHealth and Beauty Products
Professional Development Workshops amp WebinarsHotel amp Travel Services
Website Design and SupportCareer Coaches
Sales ToolsClothing amp Accessories
CONTACT IMOGEN LAMPORT AT IMOGENAOPICOMAU FOR CURRENT AD RATES AND DEADLINES
NEXT ISSUE OCTOBER 2015
APRIL2015
AICI GL BALP R O F E S S I O N A L D E V E L O P M E N T I S S U E
THE 2015 AICI GLOBAL
CONFERENCE
YOUR VIP INVITATION ldquoMUST SEErdquo DC
MEMBER SPOTLIGHTJOANNE RAE
POWERFUL SATURDAY
CELEBRATING 25 YEARS
JANUARY2015
AICI GL BALC O N N E C T I O N S I S S U E
MANAGINGCOMMUNICATIONS
FOR MAXIMUM
RESULTS
A RUNWAY STAR
RISES MEMBER SPOTLIGHT KEIKO NAGAO
USING THE POWER OF
AICI CERTIFICATION
AICIrsquos Global Conference is something I look forward to for many reasons Not only do I get to participate in rich educational experiences
that help me grow my image business I also have the opportunity of meeting many amazing people who not only work in the image industry and related fields but also shape their clientsrsquo buying decisions as well as those of the public at large
London Ontario is a mid-sized Canadian city about two and a half hours away from Toronto With a population of 475000 London is no small town so itrsquos certainly too big for everyone to know your name hellip unless you have the mission and the moxie of Sue Jacobs
ldquoIrsquoll be out somewhere shopping or whatever and somebody will come up to me and say lsquoHi Suersquo Irsquoll be drawing a blank until they say lsquoI just saw your show again the other night Itrsquos still runningrsquo That show was so much work but it really tied me into the community Over the course of the series we incorporated eighteen different London businesses in the show People know me nowrdquo
Sue Around The City a series of six half-hour ldquomakeoverrdquo segments that Jacobs produced in 2012 for Rogers TVtrade (one of the two local television stations in London) didnrsquot materialize out of thin air though Jacobs was already putting herself out there mounting successful fundraising events for local charities
ldquoI had already done seven different live fashion events for local organizations like Make-A-Wish with my lsquoSue in the Cityrsquo concept The station producer [from Rogers TVtrade] approached me directly about creating the show because we had worked together on one of these local charity eventsrdquo
FEATURE
MEMBER SPOTLIGHT
SUE JACOBS BY THEA WOOD AICI FLC
Ima
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16 | July 2015 magazine
Jacobs credits much of her community visibility to her commitment to be a champion for smaller charities that are ldquounder the radarrdquo of the publicrsquos awareness She believes it is her mission to serve others in this way using her talents as an image consultant to amplify the impact of organizations like My Sistersrsquo Place
ldquoIf you can showcase what you can do and marry that with what you believe in itrsquos totally genuine and people feel like they really know you And people know I deliver Anything that has to do with children or empowering women Irsquom inrdquo
ldquoVolunteering or making a commitment to causes that are true to your heart that you are passionate
about is key Not to say that it isnrsquot a lot of work It is But the benefits are huge It helps others see their value and the impact they can have by taking part It changes lives And it feeds your soulrdquo
Jacobs just wrapped up hosting the third annual Handbags for Hospice on June 10 a signature fundraiser for St Josephrsquos Hospice that she helped develop from its beginning in 2013 ldquoIrsquom exhaustedrdquo she admits ldquoBut itrsquos worth itrdquo
Speaking in front of an audience can be daunting for many but it is something that Jacobs was comfortable with well before launching her image career Her prior career was in education with specialties in special needs and librarianship That coupled with an extensive
background in psychology led her to a variety of teaching and leadership opportunities
It was as a teacher in fact that it really hit home for her how large an impact image has on credibility and effectiveness
ldquoIf you can showcase what you can do and marry that with what you believe in itrsquos totally genuine and people feel like they really know yourdquo
Ima
ge Design
ndash Ph
oto
graph
ic Art b
y Cra
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nd
aIm
age D
esign ndash P
hoto
graph
ic Art b
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d A
ma
nd
a
The Association of Image Consultants International | 17
ldquoIrsquove always been amazed at Suersquos tireless commitment and passion to help people
not only in her community but also globally Soon after starting her business she began to organize fundraisers not as a strategy to move her into the public eye but to truly make a difference We discussed how she would stage the event who she would involve no detail was overlooked When it was show time Suersquos magnetic personality sense of humour and enthusiasm always touched the audience in a deep way resulting in the growth of her business over time ldquo
mdash CATHERINE BELL AICI CIP
ldquoI just knew we [teachers] could be doing better I always made a point of dressing professionally put together every day And it mattered I remember it was my 4th grade class I got to school one day towards the end of the year and before they go into the classroom all the kids line up in two lines boys here girls there And that day the boys are all excited saying lsquoMrs Jacobs Mrs Jacobs Look at the girlsrsquordquo
She laughs ldquoJust like boys wanting to spoil the surpriserdquo
ldquoSo I look over at the line of girls and every single one of them was carrying a little purse and had some jewelry on and a pretty outfit Theyrsquod planned it all out And I thought lsquoWow they really do noticersquo Teachers are such important role models in every wayrdquo
The school administration thought so too ldquoOne year the principal called me aside and she said lsquoThe parents cannot identify the younger teachers from the students and Irsquom sick of it Can you helprsquordquo
Thus began her unofficial career as an image consultant But it was after a perspective-altering trip to Japan that she decided to make it official
ldquoI was so impressed with the Japanese women How meticulous they were in their appearance Returning from visiting my daughter in Japan that first step onto North American soil convinced me that women here were short-changing themselves in how they presented themselves They could and needed to do better I knew I could help and I wanted to A year later with encouragement from my teacher administration friends and family I had moved on and started my own business It was a perfect fitrdquo
Jacobsrsquo community volunteer efforts have opened other business doors as well Following one of her early fashion fundraisers she was approached by an administrator in the Continuing Studies program at the University of Western Ontario who had been in the audience asking her about the possibility of designing and teaching a course on image and wardrobe for their program
It was a natural for Jacobs
ldquoI love teaching I put together an eight-week course learning modules for each week Module 1 was on your professional presence I told them lsquoDo not dress down How yoursquore showing up is how yoursquore
18 | July 2015 magazine
ldquoI was really impressed with the community service Sue was providing and I saw all the
work she was putting into it When I questioned her about how her efforts were funneling back to her business I was so surprised at her answer it wasnrsquot So we rolled up our sleeves and I helped her tweak her message so the audience was clear that she was inviting them to be her new clients She was nervous but followed through and what a difference Itrsquos great to do good work in the community but when yoursquore growing a new business itrsquos important to be able to parlay that exposure into a wider client base Sue has become an absolute expert at creating that flow Itrsquos a win-winrdquo
mdash BRENDA KINSEL AICI CIP
perceivedrsquo I saw the students in the course change from week to week Theyrsquod be sitting taller prouder They became more visiblerdquo
Jacobs taught the course for three terms and then became so busy in her practice that she had to give it up ldquoThey donrsquot pay you much but it gives you huge credibility Of course you donrsquot promote your business in the class ndash thatrsquos a no-no But out of the approximately 20 students in each term probably 60 percent of them either became clients or referred clients to me down the roadrdquo
Later Jacobs connected with Brescia University College an all-female college within the University of Western Ontario Jacobs knew how to get her foot in the door to build a lasting relationship
ldquoI initially participated in an evening called Female Entrepreneur Showcase where I met and connected with many students That led to my being asked to be on a panel of experts helping graduates ready themselves for interviews and transitioning from being a student to the real worldrdquo
That led to the Director of Alumnae Services asking her to collaborate on a Dress for Success program aimed at third-year and graduating students The success of the program has led to it becoming an annual event She could not be more thrilled
ldquoI have made many new friends in the students I get such a kick out of them sending me Facebook messages from all over the world Warms my heart Our work as image professionals is far reachingrdquo
She didnrsquot do all this on her own Role models were important to Jacobs both in life and business
ldquoI have had two role models who taught me how to be successful in business my father and my husband It is all about selling you not your product People buy you Finding out what that means personally takes time In my opinion before your business can grow the way you want it to grow you must know who you are and what your uniqueness is Thatrsquos the only way to attract your ideal clientrdquo
Jacobs has a well-established business now Personal Style Image and Wardrobe Consulting but she is quick to caution that it didnrsquot happen quickly It took time she says to figure out who her target market was and how to reach them
The Association of Image Consultants International | 19
ldquoI accomplished this gradually with the help of two image professionals who I hired as mentors and are now treasured friends Catherine Bell [AICI CIP] and Brenda Kinsel [AICI CIP]
ldquoAligning myself with audiences where the potential for future business was good was not only prudent it changed the trajectory of my business
ldquoSome of my early presentations were unpaid I chose them carefully I got in front of causes I cared about that were important to me businesses that could support and engage my services Being true to yourself is difficult especially when you want and need clients but in the end holding true to your values your ethics and standards wins outrdquo
For Sue Jacobs sticking to her sense of mission has aligned brilliantly with marketing her business
ldquoIt took some time I have moments where I stumble we all do I continue to learn and strive to be the best I can be my way on my terms I could not have dreamed of a better more fulfilling career I am proud to be in such esteemed company Image consultants People committed to being the best they can berdquo
Itrsquos hard not to agree with Jacobs
THEA WOOD AICI FLC MBA is an independent image consultant based in Austin Texas and serves as managing editor for AICI Global She is the co-author of Socially Smart and Savvy
ldquoIt is all about selling you not your product People buy you Finding out what that means personally takes time In my opinion before your business can grow the way you want it to grow you must know who you are and what your uniqueness isrdquo
Ima
ge Design
ndash Ph
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graph
ic Art b
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d A
ma
nd
a
Photos by Image Design ndash Photographic Art by Craig and Amanda
20 | July 2015 magazine
Pro bono is a Latin phrase that means doing professional work without payment or at a reduced fee for the public good Why should image
professionals offer complimentary or low-cost services There are four powerful reasons to choose public service
1 PROPEL YOUR PROFESSIONAL GROWTH
Pro bono service is the perfect opportunity to develop your skills and strengthen presentations in a low-stress environment You can receive valuable feedback while trying out a new training topic or testing a service for the first time Practicing with ldquofreebiesrdquo prepares you for future high profile and profitable clients
2 OPEN NEW DOORS TO LEADERSHIP
Creating pro bono relationships gives you the chance to meet top leaders from worthy and influential organizations For example my volunteer work with HRNYrsquos University Relations committee enabled me to connect with role models across many fields such as career services training and diversity Try serving as a volunteer on a board of directors or team It is rewarding and instantly increases your credibility
3 WIDEN YOUR REACH
Online recognition is a key benefit of pro bono work Consider blogging for a nonprofit or actively supporting charitable initiatives to make an impact while expanding your visibility This fall Image Impact International is launching Mentoring Leaders 4 Impact with the widely established college student-run nonprofit wwwaiesecorg In online profiles we will showcase our volunteers for their fantastic support of student leaders
4 ENHANCE YOUR APPEAL TO CUSTOMERS
Giving your time and talents to a cause makes good business sense According to Kim Gordon in Entrepreneurcom ldquoCustomers who visit your website and see your advertising want to know that you share their desire to make the world a better place by supporting an important cause If your business or brand doesnrsquot stand for a cause consumers may turn to your competitorsrdquo Authentic pro bono choices can make you stand out from the competition and help you to attract clients
REASONABLE LIMITS
Should you always say yes to pro bono requests When should you say no It is important to set limits Image professionals deserve to be fairly compensated for their expertise One approach is to establish monthly or quarterly parameters for pro bono work This gives you flexibility and a gracious way to politely say no if you have reached your quota
Pro bono work is a powerful way to increase professional skills meet influential leaders expand online visibility and attract clients when you balance requests within reasonable limits
Pamela Judd AICI CIP is the President of Image Impact International a global philanthropic nonprofit community of trainers Pro bono educational activities include College 2 Career 2 Community Impact Mentoring Leaders 4 Impact Global Civility Awareness and Disability + STYLE To find out more contact juddpamelaaolcom or visit wwwimageimpactorg
THE POWER OF PRO BONOBY PAMELA JUDD AICI CIP
A PUBLIC SERVICE ANNOUNCEMENT BROUGHT TO YOU BY IMAGE IMPACT
The Association of Image Consultants International | 21
22 | July 2015 magazine
ETIQUETTE
HOW TO LOOK ACT AND SPEAK
We can all pick out the image consultants with presence They have a definite aura about them Some people have had natural capacities since childhood but the vast majority of us need to learn skills to exude presence
There are several elements of presence One is the art of being powerful purposeful and intentional The challenge is to look and act as if nothing about you is accidental or left to chance and yet you seem natural not contrived The second element is to be clear on your values Your appearance habits speaking style and actions then become congruent with what is important to you You walk the talk The third element is approachability As image consultants we want to appeal to a wide variety of people in our target market
ESTABLISH PRESENCE WITH YOUR SPEAKING STYLE
GAZE When speaking in public use steady eye contact and rest your gaze for two seconds on at least one different individual on all sides Eye contact with a friendly smile can help create a trusting relationship with the whole audience
GESTURES ldquoSpeaking with your handsrdquo is a common trait but can be a pitfall Waving your hands indiscriminately detracts from your message Practice well defined gestures If you are making a few points at one time help people follow by counting each point on your fingers
TIMBRE Voice quality can enhance your presence If you have a high-pitched voice find a lower tone in
your range as a high voice can denote uncertainty and inexperience Practice in the lower tone until it becomes natural Voice classes will also help
ENUNCIATION Clearly pronounce your words and alternate your pace Use a fast pace for enthusiasm medium for information sharing and slow pace for emphasis
BREVITY Donrsquot ramble on especially about yourself Be ultra sensitive to ldquodeer in the headlightsrdquo expressions and fidgeting Itrsquos up to you to be more interesting than the message on their smartphone
DICTION Cut out clicheacutes and exaggeration Donrsquot use scatological language or jargon Use precise language and you will sound more clear and original
Presence the art of being present is to listen to and be with people in such a way that they experience our engagement and genuine interest Image consultants with presence see the best in others The more we value the good traits in our clients rather than seeing them as a big problem the more we empower them and the more we increase their confidence with better results
Lynne Marks AICI CIM is President of London Image Institute She is co-author of The Perfect Fit How to Start an Image Consulting Business and author of Skinny Bits Wisdom for a Flourishing Image Business She has twice served as International President of AICI and has received both the AICI Award of Excellence for Education and the AICI IMMIE award (Image Makers Merit of Industry Excellence) award
EXECUTIVE PRESENCEFOR IMAGE CONSULTANTS BY LYNNE MARKS AICI CIM
PART ONE OF THIS ARTICLE APPEARED IN THE APRIL 2015 ISSUE
AICI PREFERRED PARTNER
The Association of Image Consultants International | 23
FOUR REASONS WHY NOW IS THE BEST TIME TO GET YOUR FLC CERTIFICATION
FLC Test investment cost now lower by 50From a prior investment cost of $545 the FLC test now costs $275
Return of the FLC Paper TestThe FLC Paper Test can now be run during Chapter Education Days subject to compliance to certification guidelines Moreover the FLC Test will now be offered during the AICI International Conferences once more
Introducing the technologically advanced LOP (Live Online Proctor)This is an internet-based test that allows anyone with a computer to take the test from anywhere in the world Unlike our current FLC computer-based test the LOP will allow any applicant to schedule and take the test using their computer from their home office or preferred location anywhere in the world There is no need to travel to a testing center to take the test This means convenience and valuable savings in travel expenses Moreover there is no waiting time for test results as applicants will know their test outcome right after taking the exam
Two application tracks now open for FLC CertificationThere are now two application options open to applicants Both have their pros and cons so all applicants are advised to evaluate which one works best for them
OPTION 1 Binder First Test Second
This involves submitting your FLC Binder first and upon approval by the assigned FLC Reviewer you may sit for the FLC Test
OPTION 2 Test First Binder Second
This option allows the applicant to sit for the FLC Test as a first step Upon passing the Binder may then be submitted to the assigned reviewer
24 | July 2015 magazine
CONFERENCECONFERENCE
CONFERENCE
AICI 國 際 双 年 會 提 供 了 一 個 最 好 的 自 我 提 昇 和 進 修 專 業 的 機 會 你
會 享 有 以 下 經 歷 和 收 獲
1) 與 同 行 和 資 深 人 士 砌 磋 學 習 和 互 相 觀 摩
2) 在 展 覽 中 尋 找 到 專 用 教 材 書 藉 商 品 甚 至 商 機
3) 增 廣 見 聞 開 濶 視 野 學 習 國 際 社 交 禮 儀 提 昇 自 身 國 際 型 象
形 象 設 計 專 家 左 谷 蘭
The biannual AICI Global Conference will provide you with the best opportunity for professional self-improvement and learning You will experience the following benefits
1) Observe and learn with peers and seniors memberscolleagues 2) Find suitable materials books merchandise and even business opportunities in the exhibition3) Broaden your horizons open your mind and learn international protocol and social etiquette
Most importantly enhance yourself with international perspectives
KAREN TSUO AICI CIP AICI SAN FRANCISCO BAY AREA CHAPTER
Asistir a la convencioacuten global me llenoacute de crecimiento en muchos aspectos Desde convivir y aprender de las grandes autoras de los libros con los cuales aprendiacute y me inspire para apasionarme de esta profesioacuten Como el networking que se crea el cual me ayudoacute a visualizar mis metas y trabajar en ellas Regrese a mi empresa con ganas de trabajar para mi capiacutetulo promocionando a AICI como una asociacioacuten profesional ademaacutes me lleneacute de conocimiento materiales nuevos y fuerza de compartir a mi gente lo que me transmitieron mis colegas y amigas de todo el mundo
I grew in many ways from attending the global conference I was able to learn in person from the great authors of the books I had studied and that had inspired me with passion for this profession There were great networking opportunities which helped me visualize my goals and work on them I returned to my company eager to promote AICI professional membership and work for my chapter I returned with new knowledge and materials to share with my people all that my colleagues and friends worldwide gave me
LOREN MESCHOULAM ESTILO BY LOREN AICI GUADALAJARA CHAPTER
CATAPULT YOUR CAREERAT THE AICI GLOBAL CONFERENCE REPORTED BY KAREN TSUO AICI CIP NADIA VALDIVIESO AND DEBRA LINDQUIST AICI CIP MA
26 | July 2015 magazine
The conference is the only place you can connect with the worldwide image industry However it was a very local connection forged at the conference that has proved most productive for me Bess Heitner a jewelry designer from New York City exhibited at Conference Her high quality jewelry is perfect for many of my clients Beth is extremely accessible as she lives very close to me I went all the way to conference to meet someone who lives next door
ANNIE BRUMBAUGH AICI CIP AB WARDROBE WORKS AICI NEW YORKTRI-STATE CHAPTER
Mi experiencia en las conferencias de AICI fueron increiacutebles Tuve la fortuna de conocer muchos consultores alrededor del mundo y uno de ellos fue Sarah Hathorn Al haber atendido a la conferencia me puso en contacto con ella doacutende contrateacute sus servicios como coach y mentor y esto provocoacute que mi nuevo negocio creciera en muy poco tiempo y me posicionara fuerte entre los corporativos en Meacutexico Empezamos la relacioacuten en 2012 y al diacutea de hoy formo parte de su empresa Illustra Business Coaching como Coach Asociado para Latinoameacuterica Definitivamente ir a la Conferencia te brinda oportunidades de educacioacuten y de lograr hacer negocios con otros expertos en la industria a nivel mundial
My experience attending the AICI conference was incredible I had the good fortune to meet many people from around the world and one of them was Sarah Hathorn Going to conference put me in contact with her where I hired her as a coach and mentor Thanks to her coaching my new business grew quickly We started our relationship in 2012 and now I am an associate coach for Latin America for her company Illustra Business Coaching Definitely going to Conference presents you not only with great education opportunities but also great possibilities to collaborate professionally with other experts
ALE MARROQUIacuteN AICI CIP IMAGEN Y PROTOCOLO DE NEGOCIOS AICI GUADALAJARA CHAPTER
I attended my first AICI Global Conference in May 2013 in Arizona It was such an exciting conference and I got a lot out of it I made some connections with other members and took some amazing workshops that helped me further my education in image consulting Attending the conference in 2013 helped me gain the necessary credits to earn my FLC the following year I recommend everyone attend conference to gain their own unique experience
MELISSA SUGULAS AICI FLC MELISSA SUGULAS STYLE AICI NEW YORKTRI-STATE CHAPTER
BE SURE AND CHECK OUT THE APRIL 2015 AICI GLOBAL FOR MORE STORIES ON THE UPCOMING AICI 2015 GLOBAL CONFERENCE YOU CAN FIND THE COMPLETE SCHEDULE AND REGISTRATION DETAILS AT AICI 2015 GLOBAL CONFERENCE
APRIL2015
AICI GL BALP R O F E S S I O N A L D E V E L O P M E N T I S S U E
THE 2015 AICI GLOBAL
CONFERENCE
YOUR VIP INVITATION ldquoMUST SEErdquo DC
MEMBER SPOTLIGHTJOANNE RAE
POWERFUL SATURDAY
CELEBRATING 25 YEARS
The Association of Image Consultants International | 27
13
httpcatherinescholzecom13 contactcatherinescholzecom13 802-shy‐399-shy‐271513
13
Help13 us13 Revolutionize13 the13 Way13 Curvy13 Women13 Shop13 for13 Clothes13 13 We13 design13 professional13 attire13 for13 curvy13 women13 sizes13 8-shy‐2013 13 13 Made13 in13 the13 USA13 from13 natural13 fibers13 13 We13 offer13 a13 new13 shopping13 experience13 for13 curvy13 women13 personalized13 service13 customizable13 options13 for13 each13 garment13 shopping13 in13 the13 comfort13 of13 her13 home13 or13 your13 studio13 13 We13 train13 and13 work13 with13 our13 stylists13 on13 a13 product13 platform13 that13 helps13 meet13 their13 business13 goals13 13 No13 minimums13 no13 exclusivity13 13 And13 for13 201513 no13 start-shy‐up13 costs13 13 Contact13 us13 for13 details13 13
13
13
httpcatherinescholzecom13 contactcatherinescholzecom13 802-shy‐399-shy‐271513
13
Help13 us13 Revolutionize13 the13 Way13 Curvy13 Women13 Shop13 for13 Clothes13 13 We13 design13 professional13 attire13 for13 curvy13 women13 sizes13 8-shy‐2013 13 13 Made13 in13 the13 USA13 from13 natural13 fibers13 13 We13 offer13 a13 new13 shopping13 experience13 for13 curvy13 women13 personalized13 service13 customizable13 options13 for13 each13 garment13 shopping13 in13 the13 comfort13 of13 her13 home13 or13 your13 studio13 13 We13 train13 and13 work13 with13 our13 stylists13 on13 a13 product13 platform13 that13 helps13 meet13 their13 business13 goals13 13 No13 minimums13 no13 exclusivity13 13 And13 for13 201513 no13 start-shy‐up13 costs13 13 Contact13 us13 for13 details13 13
13
ETIQUETTE
The average American woman in 2015 according to WebMD is 5rsquo4rdquo has a waist of 34-35 inches and wears a size 12-14 dress
Image consultants today have more clients in need of clothing in the 14-20+ size range And while one can spend hours debating the health impacts of this trend our job is to support our clients and to help them look and feel their absolute best Not only is this important for their emotional well-being studies have shown that healthy self-image leads to healthier life decisions We truly can impact the lives of the people we serve
When styling plus-size women there are several special considerations
STRUCTURE Flattering a curvy frame requires a combination of structured garments that support the shape of the body and good fitting lines that provide the correct amount of space for the curvy areas of the body Jackets and vests are great choices because they visually nip in the waist and provide shape
FABRICS There are two aspects of fabric to consider
Hand refers to the stiffness of the fabric Using stiffer fabrics in jackets and bottoms while using fluid fabrics for tops or dresses will provide the perfect combination giving the body shape as well as providing flow over troublesome areas such as the stomach and thighs
Fiber content Plus-size women often perspire more easily than their misses-sized sisters This can be a true challenge for the traveling professional because she
sweats while dashing to the next meeting or airplane then gets miserably cold while sitting in the air-conditioned space The best fiber choices are natural ones cotton the superfine wools silk rayon and linen Avoid polyester and acetate if possible Polyester not only increases sweating it also traps odor What about the wicking fabrics in sportswear Sorry they still increase sweating and odors
FITTING LINES Garments designed for plus-size women need to have fitting lines These can be cleverly hidden within style lines but they have to be there Princess lines are a great choice because they can visually narrow the width of the body and can be manipulated to fit the bust waist and hips Darts are also effective Ideally tops will have both horizontal and vertical (either French or waist) darts to provide good fit at the bust and across the stomach and hips Darts or princess seams in pants and skirts are a must-have to fit and flatter the derriegravere and lower back
DESIGN Was the garment designed specifically for the plus-size woman or was it merely graded up from misses sizes Designers cutting specifically for plus sizes design the garment on a plus-size model and mannequin and they assess style lines fit and proportion specifically for that body The end result is much more flattering
Catherine Scholze is the owner and designer of Catherine Scholze Designs and a Preferred Partner for the 2015 AICI Global Conference
FABULOUS AT ANY SIZESTYLING THE PLUS-SIZE WOMAN BY CATHERINE SCHOLZE
AICI PREFERRED PARTNER
The Association of Image Consultants International | 29
STYLE
SEVEN DECADES OF
AMERICAN STYLEBY SUSAN HESSELGRAVE AICI FLC
Marjorie Merriweather Post ca 1935 Photographer John Alfred Piver Courtesy Hillwood Estate Museum and Gardens
A special exhibit at the Hillwood Museum will be of particular interest to AICI members attending the AICI Global Conference this August The
museumrsquos tagline is ldquoWhere Fabulous Livesrdquo and fabulous it is indeed
Set within 25 acres of gardens and woodlands the museum that Marjorie Merriweather Post bequeathed includes the most comprehensive collection of Russian imperial art outside of Russia and a distinguished 18th-century French decorative art collection Her personal collection of commissioned Cartier jewelry was
featured in a special exhibit there last year
Ingenue to Icon will include more than 70 gowns dresses and ensembles worn by Marjorie Merriweather Post from the first part of the century to the 70s This is the first exhibition at Hillwood to present Marjorie Postrsquos full range of style Post was well known for her strong sense of personal style and appreciation of beauty and craftsmanship in all things The exhibit documents not only the evolution of American style but how fashion reflected the changing perception and definition of American women
30 | July 2015 magazine
FROM RESIDENCE TO MUSEUM
What is now the Hillwood Museum started out as Marjorie Merriweather Postrsquos residence
It was her divorce in 1955 from her third husband Joseph Davies that spurred Post to buy the Hillwood mansion Davies was demanding a fortune in return for the Washington mansion they lived in
ldquoBeing a good businesswoman she thought that price was a little high and she wanted some leveragerdquo explained her granddaughter and former museum president Ellen Charles to The Washington Post
Ellen Charles served as the board president of the museum for 25 years stepping down in 2014 She was the last Post descendant to head Hillwood taking over from her mother in 1989 Under Charlesrsquo leadership Hillwood was transformed from ldquoa very fancy house full of very fancy stuffrdquo into a world-class museum that attracts 70000 visitors a year
Her grandmotherrsquos style was overwhelming to Charles as a young woman ldquoShe was so grand and she was a perfectionist You were afraid you were going to stumble sometimesrdquo Yet it was Postrsquos perfectionism that translated into her impeccable sense of style
ldquoMarjorie Post lived an extraordinary life throughout which she played many roles from a young Edwardian bride to a high-profile business and society figure to independent grande dame She was always aware that how she presented herself particularly through her dress not only reflected her personality but also projected her role to societyrdquo
ndash KATE MARKERT HILLWOOD EXECUTIVE DIRECTOR
Post wanted to ldquojazz uprdquo her granddaughterrsquos party outfits ldquoDearie you need some jewelryrdquo she would say holding out diamonds or emeralds Ellen Charles remembered the thought of wearing the elaborate jewelry ldquowas horrifying Not the cost of it just the size of itrdquo
INGENUE TO ICON 70 Years of Fashion from the Collection of Marjorie Merriweather PostExhibit Dates June 6 to December 31 2015
Address 4155 Linnean Avenue NW Washington DC
Getting there Metro VanNessUDC Red Line (20 minute walk)
Hours Tuesday through Sunday 10 am to 5 pm Closed Mondays
Admission Suggested Donation $18
The Association of Image Consultants International | 31
A LIFE OF HIGH FASHION IN THE 20TH CENTURY
Born in 1887 Post came of age during a time of turbulence and political transformation for American women In 1900 women were not deemed ldquopersonsrdquo under the Fourteenth Amendment to the Constitution and had no separate legal standing By the end of the 20th century American women had gained the vote reproductive rights property rights and roles in the offices of government What they had not gained however was true equality in the workplace Paychecks and promotions however were never a concern for Marjorie Merriweather Post who at the time of her inheritance of the Post fortune at age 27 became the wealthiest woman in the United States
American 20th century style opens with the new feminine ideal of the ldquoGibson Girlrdquo Post epitomized this trend upswept hair and high fashion gowns on a young woman who was educated worldly and independent
When Post married Edward Bennett Close in 1905 she entered East Coast high society in earnest A wardrobe makeover was called for She called upon Parisian couturiers fine department stores and New York custom fashion houses to ensure that she was wearing the latest and most coveted styles
THE POST FORTUNE Treasure in a Cereal BoxIn 1895 CW Post Marjorie Merriweather Postrsquos father singlehandedly created the breakfast foods industry He was the inventor of the very first manufactured breakfast product Postum a patented beverage of wheat berries bran and molasses as a ldquonutritious alternativerdquo to coffee In 1989 the first commercially packaged breakfast cereal was debuted Grape-Nuts Grape-Nuts made him a millionaire And in 1904 Post invented cornflakes Initially branded with an unpopular name the cornflakes were rebranded in 1908 as Post-Toasties and sales soared The successful rebrand resulted in over $2 million net profit in just one year
Source Marjorie Merriweather Post - A Biography by Kenneth Lisbee
Left Evening Dress Callot Soeurs Paris ca 1907 Turquoise silk
moireacute turquoise cotton moireacute orangegold silk crecircpe orange
tulle turquoisegold silk cotton floss turquoisegold silk ribbon
cord beading Courtesy Hillwood Estate Museum and Gardens
Right Evening Ensemble Thurn New York City ca 1927 Red silk
crecircpe melon silk charmeuse organza lace Courtesy Hillwood
Estate Museum and Gardens
32 | July 2015 magazine
In the ldquoRoaring Twentiesrdquo hemlines rose and women were liberated from the corseted look of the turn of the century Progress and prosperity were the anthem of the times and the Art Deco influence could be seen in architecture decoration and fashion
In the 1930s now married to her third husband Joseph Davies Postrsquos style evolved to the glamour of Hollywood characterized by sensuous fabrics and close draping of the figure
Throughout the 1940s the Davies continued to entertain in grand style and Post as an ambassadorrsquos wife was called upon frequently to host diplomats Supreme Court justices and senators Her style during this period was the epitome of confident elegance Christian Diorrsquos ldquoNew Lookrdquo was extremely popular and brought Paris back to the forefront of fashion
The 1950s ushered in a return to the romance of rich detail and texture In a portrait by English portrait painter Douglas Chandor Post wore a gray silk faille evening gown attributed to African American designer Ann Lowe who was known for elaborately worked swirl-like motifs
A year later Jacqueline Bouvier popularized Ann Lowersquos fashions when she chose a wedding gown by the designer (See sidebar)
AN ICONIC DRESS AND NEAR DISASTERAnn Cole Lowe (1898ndash1981) was the first African American to become a noted fashion designer
The dress she made for Jacqueline Bouvier is one of the best-remembered bridal gowns of all time and was the catalyst for Lowersquos ascent from ldquodressmakerrdquo to sought-after fashion designer
But it almost didnrsquot happen
The dress which Lowe had designed and fashioned of silk chiffon taffeta was destroyed (after almost eight weeks of work) just ten days before the wedding due to a flooding of Lowersquos workroom Also ruined were nine of the bridesmaid dresses (only five gowns of the total order were spared)
Fortunately the supplier had enough material to make it possible to replace
the ruined gownshellipif Lowe and her staff could manage to recreate them in those remaining few days They worked day and night completing the wedding dress (cutting sewing and all) in eight days flat However Lowe ended up losing money in excess of $2000 on the project
Left Evening Dress detail Ann Lowe (attr) New York 1952 Waffle weave silk faille Courtesy Hillwood Estate Museum and Gardens
Right Toni Frissell [Public domain] via Wikimedia Commons
The Association of Image Consultants International | 33
Post was divorced from Davies in 1955 and began her residence at Hillwood Her manner of dress from this point on was classic mature and elegant Post favored New York-based Czechoslovakian designer Oldric Royce and commissioned dresses from him for the remainder of her life When she liked a certain style she would order the same design with variations The wedding dress Post commissioned for her 1958 marriage to her fourth husband Herbert May is very similar to the short day dress pictured
Through seven decades of change Marjorie Merriweather Post raised the bar for American high society seeking out designers who were at the forefront of the times and introducing fashion concepts from abroad into the sometimes stodgy East Coast upper class
SUSAN HESSELGRAVE AICI FLC is an independent image consultant based in Seattle Washington She serves as editor in chief for AICI Global and is currently writing a book exploring the intersection of values identity and personal style
Dinner dress Oldric Royce Inc New York City ca 1960 Yellow silk acetate nude silk organza green net Courtesy
Hillwood Estate Museum and Gardens
READ MOREAMERICAN EMPRESS THE LIFE AND TIMES OF MARGORIE MERRIWEATHER POST
By Nancy Rubin
34 | July 2015 magazine
FOR COMPLETE DETAILS VISIT HTTPWWWAICIORGEVENT2015GLOBALCONFERENCE
The Association of Image Consultants International | 35
BETWEEN US
AICI CITY CIRCLES THE SHORTEST DISTANCE BETWEEN TWO POINTSBY THEA WOOD AICI FLC
You may have heard about the new AICI City Circles You may now be an active member of a City Circle You may be asking ldquoWhat is a City Circlerdquo
AICI City Circles are AICIrsquos solution for either a) members who wanted to participate in AICI but didnrsquot have a regional chapter or b)
members who lived in a chapterrsquos region but were
too far away to actively participate They are city-
centric organizations that act autonomously in how
they operate their programs and requirements (if
any) The group simply needs to send a semi-annual
report to the International Board informing them of
circle activities
Rather than trying to jumpstart a regional AICI
chapter establishing an AICI City Circle would be a
first step to creating a recognized AICI presence in
your area
ldquoThere were existing groups that were not official so everyone wasnrsquot aware of them We decided that we needed a stepping stone toward a chapterrdquo said Riet de Vlieger AICI CIP and VP Chapter Relations ldquoWe now have seven City Circles Houston Dallas Spain Korea-Busan Mexico-Monterrey Columbia-Bogota and Peru-Lima Spain had their first conference in Barcelona this past Junerdquo
AICI City Circles also resolve the challenges that some regional chapters faced such as low membership numbers vast geographic expanses and struggling leadership participation
As a former Southwest Chapter board member who had to hold two offices to keep the chapter compliant
ldquoWe decided that we needed a stepping-stone toward a chapterrdquo
mdash RIET DE VLIEGER AICI CIP VP CHAPTER RELATIONS
36 | July 2015 magazine
DEADLINE JUNE 30 2015
to association requirements I personally witnessed the challenges of running a chapter whose members were spread across a vast geographical region
Chapter charity and education events resulted in poor attendance because no matter which city hosted the event many members had to drive three to six hours (or fly) to attend Many had a hard time paying for the event plus the travel expenses like gasoline airfare andor hotel rooms Add to that the introduction of online continuing education and the incentive to travel to chapter events waned
Since dissolving the Southwest Chapter Houston and Dallas have formed separate AICI City Circles All thatrsquos required is a minimum of four members and one ldquoconnectorrdquo or liaison to the International Board AICI City Circles have a presence on the AICI website by providing a link to the City Circlersquos website or Facebook page which are setup and maintained by each AICI City Circle
De Vlieger said that forming an AICI City Circle is easy to do online
gtgt Visit the AICI City Circles page gtgt Fill out the AICI City Circle
request formOnce approved AICI sends a welcome packet to the new AICI City Circle including a customized logo so that it can be published on the City Circlersquos website or Facebook page
THEA WOOD AICI FLC MBA is an independent image consultant based in Austin Texas and serves as managing editor for AICI Global She is the co-author of Socially Smart and Savvy
AICIrsquoS NEWEST CERTIFIED IMAGE MASTER
SARAH HATHORN Sarah Hathorn AICI CIM CPBS
joins the honored company of Helena Chenn AICI CIM
Marion Gellatly AICI CIM Dr Joyce Knudsen AICI CIM Emeritus Eva Koeck-Eripek AICI CIM Lynne Marks AICI CIM Carla Mathis AICI CIM Hitomi Ohmori AICI CIM Christina Ong AICI CIM Judith Rasband AICI CIM Elaine Stoltz AICI CIM and Anna Wildermuth AICI CIM
Sarah is the CEO of Illustra Consulting and Illustra Business
Coaching A Master Trainer at the London Image Institute and former senior executive for Macyrsquos Sarah has 30 years of experience imparting executive presence ABC skills to advance leaders
Attendees at the AICI Global Conference in August will have the opportunity to learn from her directly as she will be leading an intensive and interactive session ldquoIncrease Corporate Clients to Totally Supercharge Your Businessrdquo She will share the secrets of her
consultancyrsquos rapid ascent and ongoing success She will also reveal the exact same marketing steps systems and up-leveling strategies she uses to get her foot in the Fortune 500 door and then form scalable dynamic long-term relationships This session was designed specifically for those AICI members desiring to break into the corporate market for bigger revenues and greater career acceleration
Congratulations Sarah on your achievement
CERTIFICATION NEWSAICI MALAYSIA CHAPTER HOSTS PAPER FLC EXAMBY DELBY BRAGAIS AICI CIP CPC
I write this as I wait at the Kuala Lumpur Airport for my flight back to the Philippines
having spent the past four days in Malaysia In my capacity as AICI VP Certification it has been a very gratifying trip
I am happy to report that the AICI Malaysia Chapter has successfully hosted the pilot FLC Paper Test with an astounding 26 participants taking the exam from several different countries in Asia (The
minimum headcount required for a chapter to mount an FLC Exam is only 15)
This is the first time in AICI history where an AICI FLC Exam was conducted simultaneously in two languages English and Chinese This is the first time a Chinese version of the FLC paper test has been available as it was developed just this year
2015 has been a banner year for AICI FLC certification kicking off
with AICI Mexico City Chapter successfully hosting FLC testing for an entire group using the Live Online Proctor (LOP) with 15 participants taking the exam
Additionally AICI Washington DC Chapter and AICI Malaysia Chapter held their own unique ldquoFLC Bootcampsrdquo to help those interested in obtaining their FLC certification
DELBY BRAGAIS AICI CIP CPC is the outgoing VP Certification on the AICI International Board
BETWEEN US
38 | July 2015 magazine
UPCOMING EVENTS
LISTFUL THINKING USING LISTS TO BE MORE PRODUCTIVE HIGHLY SUCCESSFUL AND LESS STRESSED Paula Rizzo The List Producer and author of Listful Thinking
July 15 2015 800pm EST mdash NEW YORK
It seems simple but using lists can have huge returns if you do it right What do Sir Richard Branson Martha Stewart Sheryl Sandberg Ellen DeGeneres and Madonna have in common Each is a list maker and history shows us that change creators make their to-do lists and check them often In this one-hour teleclass you will learn how to
bull Save timebull Be more organizedbull Become more productive
For more information visit Listful Thinking Using Lists to be More Productive Highly Successful and Less Stressed
IMAGEN CORPORATIVA Y MARCA PERSONAL EN EL SECTOR BANCARIO-FINANCIERO Kalena de Velado kalenadeveladowordpresscom
14 de Agosto 2015 1200pm CDT mdash MEXICOndashGUADALAJARA
La clase esta orientada a propocinar un conocimiento general sobre la importancia de alinear la marca persona la imagen corporatival y el estilo profesionai de acuerdo a la experiencia vivida como asesora de imagen en el sector empresarial
Lo que aprenderaacutebull Reflexionar sobre las oportunidades en el sector empresarialbull Compartir experiencias a lo largo de 20 antildeos en el sector financiero bancariobull Conversar sobre las perspectivas en un entorno globalbull Conocer otras experiencias similares en otros paises y regions
For more information visit Imagen corporativa y marca personal en el sector bancario-financiero
AICI 2015 GLOBAL CONFERENCE August 27ndash30 2015 mdash WASHINGTON DC Renaissance Arlington Capital View Hotel
For complete conference details and to register visit AICI Global Conference
AICI WEBINARS FOR CEUrsquoS
BETWEEN US
bull Save moneybull Reduce stress
The Association of Image Consultants International | 39
ADVERTISE YOUR PRODUCTS amp SERVICES IN AICI GLOBAL MAGAZINE
REACH THOUSANDS OF AICI MEMBERS AND OTHER INDUSTRY PROFESSIONALS WORLDWIDE AND BOOST YOUR EARNING POTENTIAL
OUR READERS ARE LOOKING FORColor Systems
Body Styling TrainingIndustry-Related Books amp Magazines
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Website Design and SupportCareer Coaches
Sales ToolsClothing amp Accessories
CONTACT IMOGEN LAMPORT AT IMOGENAOPICOMAU FOR CURRENT AD RATES AND DEADLINES
NEXT ISSUE OCTOBER 2015
APRIL2015
AICI GL BALP R O F E S S I O N A L D E V E L O P M E N T I S S U E
THE 2015 AICI GLOBAL
CONFERENCE
YOUR VIP INVITATION ldquoMUST SEErdquo DC
MEMBER SPOTLIGHTJOANNE RAE
POWERFUL SATURDAY
CELEBRATING 25 YEARS
JANUARY2015
AICI GL BALC O N N E C T I O N S I S S U E
MANAGINGCOMMUNICATIONS
FOR MAXIMUM
RESULTS
A RUNWAY STAR
RISES MEMBER SPOTLIGHT KEIKO NAGAO
USING THE POWER OF
AICI CERTIFICATION
Jacobs credits much of her community visibility to her commitment to be a champion for smaller charities that are ldquounder the radarrdquo of the publicrsquos awareness She believes it is her mission to serve others in this way using her talents as an image consultant to amplify the impact of organizations like My Sistersrsquo Place
ldquoIf you can showcase what you can do and marry that with what you believe in itrsquos totally genuine and people feel like they really know you And people know I deliver Anything that has to do with children or empowering women Irsquom inrdquo
ldquoVolunteering or making a commitment to causes that are true to your heart that you are passionate
about is key Not to say that it isnrsquot a lot of work It is But the benefits are huge It helps others see their value and the impact they can have by taking part It changes lives And it feeds your soulrdquo
Jacobs just wrapped up hosting the third annual Handbags for Hospice on June 10 a signature fundraiser for St Josephrsquos Hospice that she helped develop from its beginning in 2013 ldquoIrsquom exhaustedrdquo she admits ldquoBut itrsquos worth itrdquo
Speaking in front of an audience can be daunting for many but it is something that Jacobs was comfortable with well before launching her image career Her prior career was in education with specialties in special needs and librarianship That coupled with an extensive
background in psychology led her to a variety of teaching and leadership opportunities
It was as a teacher in fact that it really hit home for her how large an impact image has on credibility and effectiveness
ldquoIf you can showcase what you can do and marry that with what you believe in itrsquos totally genuine and people feel like they really know yourdquo
Ima
ge Design
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age D
esign ndash P
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The Association of Image Consultants International | 17
ldquoIrsquove always been amazed at Suersquos tireless commitment and passion to help people
not only in her community but also globally Soon after starting her business she began to organize fundraisers not as a strategy to move her into the public eye but to truly make a difference We discussed how she would stage the event who she would involve no detail was overlooked When it was show time Suersquos magnetic personality sense of humour and enthusiasm always touched the audience in a deep way resulting in the growth of her business over time ldquo
mdash CATHERINE BELL AICI CIP
ldquoI just knew we [teachers] could be doing better I always made a point of dressing professionally put together every day And it mattered I remember it was my 4th grade class I got to school one day towards the end of the year and before they go into the classroom all the kids line up in two lines boys here girls there And that day the boys are all excited saying lsquoMrs Jacobs Mrs Jacobs Look at the girlsrsquordquo
She laughs ldquoJust like boys wanting to spoil the surpriserdquo
ldquoSo I look over at the line of girls and every single one of them was carrying a little purse and had some jewelry on and a pretty outfit Theyrsquod planned it all out And I thought lsquoWow they really do noticersquo Teachers are such important role models in every wayrdquo
The school administration thought so too ldquoOne year the principal called me aside and she said lsquoThe parents cannot identify the younger teachers from the students and Irsquom sick of it Can you helprsquordquo
Thus began her unofficial career as an image consultant But it was after a perspective-altering trip to Japan that she decided to make it official
ldquoI was so impressed with the Japanese women How meticulous they were in their appearance Returning from visiting my daughter in Japan that first step onto North American soil convinced me that women here were short-changing themselves in how they presented themselves They could and needed to do better I knew I could help and I wanted to A year later with encouragement from my teacher administration friends and family I had moved on and started my own business It was a perfect fitrdquo
Jacobsrsquo community volunteer efforts have opened other business doors as well Following one of her early fashion fundraisers she was approached by an administrator in the Continuing Studies program at the University of Western Ontario who had been in the audience asking her about the possibility of designing and teaching a course on image and wardrobe for their program
It was a natural for Jacobs
ldquoI love teaching I put together an eight-week course learning modules for each week Module 1 was on your professional presence I told them lsquoDo not dress down How yoursquore showing up is how yoursquore
18 | July 2015 magazine
ldquoI was really impressed with the community service Sue was providing and I saw all the
work she was putting into it When I questioned her about how her efforts were funneling back to her business I was so surprised at her answer it wasnrsquot So we rolled up our sleeves and I helped her tweak her message so the audience was clear that she was inviting them to be her new clients She was nervous but followed through and what a difference Itrsquos great to do good work in the community but when yoursquore growing a new business itrsquos important to be able to parlay that exposure into a wider client base Sue has become an absolute expert at creating that flow Itrsquos a win-winrdquo
mdash BRENDA KINSEL AICI CIP
perceivedrsquo I saw the students in the course change from week to week Theyrsquod be sitting taller prouder They became more visiblerdquo
Jacobs taught the course for three terms and then became so busy in her practice that she had to give it up ldquoThey donrsquot pay you much but it gives you huge credibility Of course you donrsquot promote your business in the class ndash thatrsquos a no-no But out of the approximately 20 students in each term probably 60 percent of them either became clients or referred clients to me down the roadrdquo
Later Jacobs connected with Brescia University College an all-female college within the University of Western Ontario Jacobs knew how to get her foot in the door to build a lasting relationship
ldquoI initially participated in an evening called Female Entrepreneur Showcase where I met and connected with many students That led to my being asked to be on a panel of experts helping graduates ready themselves for interviews and transitioning from being a student to the real worldrdquo
That led to the Director of Alumnae Services asking her to collaborate on a Dress for Success program aimed at third-year and graduating students The success of the program has led to it becoming an annual event She could not be more thrilled
ldquoI have made many new friends in the students I get such a kick out of them sending me Facebook messages from all over the world Warms my heart Our work as image professionals is far reachingrdquo
She didnrsquot do all this on her own Role models were important to Jacobs both in life and business
ldquoI have had two role models who taught me how to be successful in business my father and my husband It is all about selling you not your product People buy you Finding out what that means personally takes time In my opinion before your business can grow the way you want it to grow you must know who you are and what your uniqueness is Thatrsquos the only way to attract your ideal clientrdquo
Jacobs has a well-established business now Personal Style Image and Wardrobe Consulting but she is quick to caution that it didnrsquot happen quickly It took time she says to figure out who her target market was and how to reach them
The Association of Image Consultants International | 19
ldquoI accomplished this gradually with the help of two image professionals who I hired as mentors and are now treasured friends Catherine Bell [AICI CIP] and Brenda Kinsel [AICI CIP]
ldquoAligning myself with audiences where the potential for future business was good was not only prudent it changed the trajectory of my business
ldquoSome of my early presentations were unpaid I chose them carefully I got in front of causes I cared about that were important to me businesses that could support and engage my services Being true to yourself is difficult especially when you want and need clients but in the end holding true to your values your ethics and standards wins outrdquo
For Sue Jacobs sticking to her sense of mission has aligned brilliantly with marketing her business
ldquoIt took some time I have moments where I stumble we all do I continue to learn and strive to be the best I can be my way on my terms I could not have dreamed of a better more fulfilling career I am proud to be in such esteemed company Image consultants People committed to being the best they can berdquo
Itrsquos hard not to agree with Jacobs
THEA WOOD AICI FLC MBA is an independent image consultant based in Austin Texas and serves as managing editor for AICI Global She is the co-author of Socially Smart and Savvy
ldquoIt is all about selling you not your product People buy you Finding out what that means personally takes time In my opinion before your business can grow the way you want it to grow you must know who you are and what your uniqueness isrdquo
Ima
ge Design
ndash Ph
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graph
ic Art b
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Photos by Image Design ndash Photographic Art by Craig and Amanda
20 | July 2015 magazine
Pro bono is a Latin phrase that means doing professional work without payment or at a reduced fee for the public good Why should image
professionals offer complimentary or low-cost services There are four powerful reasons to choose public service
1 PROPEL YOUR PROFESSIONAL GROWTH
Pro bono service is the perfect opportunity to develop your skills and strengthen presentations in a low-stress environment You can receive valuable feedback while trying out a new training topic or testing a service for the first time Practicing with ldquofreebiesrdquo prepares you for future high profile and profitable clients
2 OPEN NEW DOORS TO LEADERSHIP
Creating pro bono relationships gives you the chance to meet top leaders from worthy and influential organizations For example my volunteer work with HRNYrsquos University Relations committee enabled me to connect with role models across many fields such as career services training and diversity Try serving as a volunteer on a board of directors or team It is rewarding and instantly increases your credibility
3 WIDEN YOUR REACH
Online recognition is a key benefit of pro bono work Consider blogging for a nonprofit or actively supporting charitable initiatives to make an impact while expanding your visibility This fall Image Impact International is launching Mentoring Leaders 4 Impact with the widely established college student-run nonprofit wwwaiesecorg In online profiles we will showcase our volunteers for their fantastic support of student leaders
4 ENHANCE YOUR APPEAL TO CUSTOMERS
Giving your time and talents to a cause makes good business sense According to Kim Gordon in Entrepreneurcom ldquoCustomers who visit your website and see your advertising want to know that you share their desire to make the world a better place by supporting an important cause If your business or brand doesnrsquot stand for a cause consumers may turn to your competitorsrdquo Authentic pro bono choices can make you stand out from the competition and help you to attract clients
REASONABLE LIMITS
Should you always say yes to pro bono requests When should you say no It is important to set limits Image professionals deserve to be fairly compensated for their expertise One approach is to establish monthly or quarterly parameters for pro bono work This gives you flexibility and a gracious way to politely say no if you have reached your quota
Pro bono work is a powerful way to increase professional skills meet influential leaders expand online visibility and attract clients when you balance requests within reasonable limits
Pamela Judd AICI CIP is the President of Image Impact International a global philanthropic nonprofit community of trainers Pro bono educational activities include College 2 Career 2 Community Impact Mentoring Leaders 4 Impact Global Civility Awareness and Disability + STYLE To find out more contact juddpamelaaolcom or visit wwwimageimpactorg
THE POWER OF PRO BONOBY PAMELA JUDD AICI CIP
A PUBLIC SERVICE ANNOUNCEMENT BROUGHT TO YOU BY IMAGE IMPACT
The Association of Image Consultants International | 21
22 | July 2015 magazine
ETIQUETTE
HOW TO LOOK ACT AND SPEAK
We can all pick out the image consultants with presence They have a definite aura about them Some people have had natural capacities since childhood but the vast majority of us need to learn skills to exude presence
There are several elements of presence One is the art of being powerful purposeful and intentional The challenge is to look and act as if nothing about you is accidental or left to chance and yet you seem natural not contrived The second element is to be clear on your values Your appearance habits speaking style and actions then become congruent with what is important to you You walk the talk The third element is approachability As image consultants we want to appeal to a wide variety of people in our target market
ESTABLISH PRESENCE WITH YOUR SPEAKING STYLE
GAZE When speaking in public use steady eye contact and rest your gaze for two seconds on at least one different individual on all sides Eye contact with a friendly smile can help create a trusting relationship with the whole audience
GESTURES ldquoSpeaking with your handsrdquo is a common trait but can be a pitfall Waving your hands indiscriminately detracts from your message Practice well defined gestures If you are making a few points at one time help people follow by counting each point on your fingers
TIMBRE Voice quality can enhance your presence If you have a high-pitched voice find a lower tone in
your range as a high voice can denote uncertainty and inexperience Practice in the lower tone until it becomes natural Voice classes will also help
ENUNCIATION Clearly pronounce your words and alternate your pace Use a fast pace for enthusiasm medium for information sharing and slow pace for emphasis
BREVITY Donrsquot ramble on especially about yourself Be ultra sensitive to ldquodeer in the headlightsrdquo expressions and fidgeting Itrsquos up to you to be more interesting than the message on their smartphone
DICTION Cut out clicheacutes and exaggeration Donrsquot use scatological language or jargon Use precise language and you will sound more clear and original
Presence the art of being present is to listen to and be with people in such a way that they experience our engagement and genuine interest Image consultants with presence see the best in others The more we value the good traits in our clients rather than seeing them as a big problem the more we empower them and the more we increase their confidence with better results
Lynne Marks AICI CIM is President of London Image Institute She is co-author of The Perfect Fit How to Start an Image Consulting Business and author of Skinny Bits Wisdom for a Flourishing Image Business She has twice served as International President of AICI and has received both the AICI Award of Excellence for Education and the AICI IMMIE award (Image Makers Merit of Industry Excellence) award
EXECUTIVE PRESENCEFOR IMAGE CONSULTANTS BY LYNNE MARKS AICI CIM
PART ONE OF THIS ARTICLE APPEARED IN THE APRIL 2015 ISSUE
AICI PREFERRED PARTNER
The Association of Image Consultants International | 23
FOUR REASONS WHY NOW IS THE BEST TIME TO GET YOUR FLC CERTIFICATION
FLC Test investment cost now lower by 50From a prior investment cost of $545 the FLC test now costs $275
Return of the FLC Paper TestThe FLC Paper Test can now be run during Chapter Education Days subject to compliance to certification guidelines Moreover the FLC Test will now be offered during the AICI International Conferences once more
Introducing the technologically advanced LOP (Live Online Proctor)This is an internet-based test that allows anyone with a computer to take the test from anywhere in the world Unlike our current FLC computer-based test the LOP will allow any applicant to schedule and take the test using their computer from their home office or preferred location anywhere in the world There is no need to travel to a testing center to take the test This means convenience and valuable savings in travel expenses Moreover there is no waiting time for test results as applicants will know their test outcome right after taking the exam
Two application tracks now open for FLC CertificationThere are now two application options open to applicants Both have their pros and cons so all applicants are advised to evaluate which one works best for them
OPTION 1 Binder First Test Second
This involves submitting your FLC Binder first and upon approval by the assigned FLC Reviewer you may sit for the FLC Test
OPTION 2 Test First Binder Second
This option allows the applicant to sit for the FLC Test as a first step Upon passing the Binder may then be submitted to the assigned reviewer
24 | July 2015 magazine
CONFERENCECONFERENCE
CONFERENCE
AICI 國 際 双 年 會 提 供 了 一 個 最 好 的 自 我 提 昇 和 進 修 專 業 的 機 會 你
會 享 有 以 下 經 歷 和 收 獲
1) 與 同 行 和 資 深 人 士 砌 磋 學 習 和 互 相 觀 摩
2) 在 展 覽 中 尋 找 到 專 用 教 材 書 藉 商 品 甚 至 商 機
3) 增 廣 見 聞 開 濶 視 野 學 習 國 際 社 交 禮 儀 提 昇 自 身 國 際 型 象
形 象 設 計 專 家 左 谷 蘭
The biannual AICI Global Conference will provide you with the best opportunity for professional self-improvement and learning You will experience the following benefits
1) Observe and learn with peers and seniors memberscolleagues 2) Find suitable materials books merchandise and even business opportunities in the exhibition3) Broaden your horizons open your mind and learn international protocol and social etiquette
Most importantly enhance yourself with international perspectives
KAREN TSUO AICI CIP AICI SAN FRANCISCO BAY AREA CHAPTER
Asistir a la convencioacuten global me llenoacute de crecimiento en muchos aspectos Desde convivir y aprender de las grandes autoras de los libros con los cuales aprendiacute y me inspire para apasionarme de esta profesioacuten Como el networking que se crea el cual me ayudoacute a visualizar mis metas y trabajar en ellas Regrese a mi empresa con ganas de trabajar para mi capiacutetulo promocionando a AICI como una asociacioacuten profesional ademaacutes me lleneacute de conocimiento materiales nuevos y fuerza de compartir a mi gente lo que me transmitieron mis colegas y amigas de todo el mundo
I grew in many ways from attending the global conference I was able to learn in person from the great authors of the books I had studied and that had inspired me with passion for this profession There were great networking opportunities which helped me visualize my goals and work on them I returned to my company eager to promote AICI professional membership and work for my chapter I returned with new knowledge and materials to share with my people all that my colleagues and friends worldwide gave me
LOREN MESCHOULAM ESTILO BY LOREN AICI GUADALAJARA CHAPTER
CATAPULT YOUR CAREERAT THE AICI GLOBAL CONFERENCE REPORTED BY KAREN TSUO AICI CIP NADIA VALDIVIESO AND DEBRA LINDQUIST AICI CIP MA
26 | July 2015 magazine
The conference is the only place you can connect with the worldwide image industry However it was a very local connection forged at the conference that has proved most productive for me Bess Heitner a jewelry designer from New York City exhibited at Conference Her high quality jewelry is perfect for many of my clients Beth is extremely accessible as she lives very close to me I went all the way to conference to meet someone who lives next door
ANNIE BRUMBAUGH AICI CIP AB WARDROBE WORKS AICI NEW YORKTRI-STATE CHAPTER
Mi experiencia en las conferencias de AICI fueron increiacutebles Tuve la fortuna de conocer muchos consultores alrededor del mundo y uno de ellos fue Sarah Hathorn Al haber atendido a la conferencia me puso en contacto con ella doacutende contrateacute sus servicios como coach y mentor y esto provocoacute que mi nuevo negocio creciera en muy poco tiempo y me posicionara fuerte entre los corporativos en Meacutexico Empezamos la relacioacuten en 2012 y al diacutea de hoy formo parte de su empresa Illustra Business Coaching como Coach Asociado para Latinoameacuterica Definitivamente ir a la Conferencia te brinda oportunidades de educacioacuten y de lograr hacer negocios con otros expertos en la industria a nivel mundial
My experience attending the AICI conference was incredible I had the good fortune to meet many people from around the world and one of them was Sarah Hathorn Going to conference put me in contact with her where I hired her as a coach and mentor Thanks to her coaching my new business grew quickly We started our relationship in 2012 and now I am an associate coach for Latin America for her company Illustra Business Coaching Definitely going to Conference presents you not only with great education opportunities but also great possibilities to collaborate professionally with other experts
ALE MARROQUIacuteN AICI CIP IMAGEN Y PROTOCOLO DE NEGOCIOS AICI GUADALAJARA CHAPTER
I attended my first AICI Global Conference in May 2013 in Arizona It was such an exciting conference and I got a lot out of it I made some connections with other members and took some amazing workshops that helped me further my education in image consulting Attending the conference in 2013 helped me gain the necessary credits to earn my FLC the following year I recommend everyone attend conference to gain their own unique experience
MELISSA SUGULAS AICI FLC MELISSA SUGULAS STYLE AICI NEW YORKTRI-STATE CHAPTER
BE SURE AND CHECK OUT THE APRIL 2015 AICI GLOBAL FOR MORE STORIES ON THE UPCOMING AICI 2015 GLOBAL CONFERENCE YOU CAN FIND THE COMPLETE SCHEDULE AND REGISTRATION DETAILS AT AICI 2015 GLOBAL CONFERENCE
APRIL2015
AICI GL BALP R O F E S S I O N A L D E V E L O P M E N T I S S U E
THE 2015 AICI GLOBAL
CONFERENCE
YOUR VIP INVITATION ldquoMUST SEErdquo DC
MEMBER SPOTLIGHTJOANNE RAE
POWERFUL SATURDAY
CELEBRATING 25 YEARS
The Association of Image Consultants International | 27
13
httpcatherinescholzecom13 contactcatherinescholzecom13 802-shy‐399-shy‐271513
13
Help13 us13 Revolutionize13 the13 Way13 Curvy13 Women13 Shop13 for13 Clothes13 13 We13 design13 professional13 attire13 for13 curvy13 women13 sizes13 8-shy‐2013 13 13 Made13 in13 the13 USA13 from13 natural13 fibers13 13 We13 offer13 a13 new13 shopping13 experience13 for13 curvy13 women13 personalized13 service13 customizable13 options13 for13 each13 garment13 shopping13 in13 the13 comfort13 of13 her13 home13 or13 your13 studio13 13 We13 train13 and13 work13 with13 our13 stylists13 on13 a13 product13 platform13 that13 helps13 meet13 their13 business13 goals13 13 No13 minimums13 no13 exclusivity13 13 And13 for13 201513 no13 start-shy‐up13 costs13 13 Contact13 us13 for13 details13 13
13
13
httpcatherinescholzecom13 contactcatherinescholzecom13 802-shy‐399-shy‐271513
13
Help13 us13 Revolutionize13 the13 Way13 Curvy13 Women13 Shop13 for13 Clothes13 13 We13 design13 professional13 attire13 for13 curvy13 women13 sizes13 8-shy‐2013 13 13 Made13 in13 the13 USA13 from13 natural13 fibers13 13 We13 offer13 a13 new13 shopping13 experience13 for13 curvy13 women13 personalized13 service13 customizable13 options13 for13 each13 garment13 shopping13 in13 the13 comfort13 of13 her13 home13 or13 your13 studio13 13 We13 train13 and13 work13 with13 our13 stylists13 on13 a13 product13 platform13 that13 helps13 meet13 their13 business13 goals13 13 No13 minimums13 no13 exclusivity13 13 And13 for13 201513 no13 start-shy‐up13 costs13 13 Contact13 us13 for13 details13 13
13
ETIQUETTE
The average American woman in 2015 according to WebMD is 5rsquo4rdquo has a waist of 34-35 inches and wears a size 12-14 dress
Image consultants today have more clients in need of clothing in the 14-20+ size range And while one can spend hours debating the health impacts of this trend our job is to support our clients and to help them look and feel their absolute best Not only is this important for their emotional well-being studies have shown that healthy self-image leads to healthier life decisions We truly can impact the lives of the people we serve
When styling plus-size women there are several special considerations
STRUCTURE Flattering a curvy frame requires a combination of structured garments that support the shape of the body and good fitting lines that provide the correct amount of space for the curvy areas of the body Jackets and vests are great choices because they visually nip in the waist and provide shape
FABRICS There are two aspects of fabric to consider
Hand refers to the stiffness of the fabric Using stiffer fabrics in jackets and bottoms while using fluid fabrics for tops or dresses will provide the perfect combination giving the body shape as well as providing flow over troublesome areas such as the stomach and thighs
Fiber content Plus-size women often perspire more easily than their misses-sized sisters This can be a true challenge for the traveling professional because she
sweats while dashing to the next meeting or airplane then gets miserably cold while sitting in the air-conditioned space The best fiber choices are natural ones cotton the superfine wools silk rayon and linen Avoid polyester and acetate if possible Polyester not only increases sweating it also traps odor What about the wicking fabrics in sportswear Sorry they still increase sweating and odors
FITTING LINES Garments designed for plus-size women need to have fitting lines These can be cleverly hidden within style lines but they have to be there Princess lines are a great choice because they can visually narrow the width of the body and can be manipulated to fit the bust waist and hips Darts are also effective Ideally tops will have both horizontal and vertical (either French or waist) darts to provide good fit at the bust and across the stomach and hips Darts or princess seams in pants and skirts are a must-have to fit and flatter the derriegravere and lower back
DESIGN Was the garment designed specifically for the plus-size woman or was it merely graded up from misses sizes Designers cutting specifically for plus sizes design the garment on a plus-size model and mannequin and they assess style lines fit and proportion specifically for that body The end result is much more flattering
Catherine Scholze is the owner and designer of Catherine Scholze Designs and a Preferred Partner for the 2015 AICI Global Conference
FABULOUS AT ANY SIZESTYLING THE PLUS-SIZE WOMAN BY CATHERINE SCHOLZE
AICI PREFERRED PARTNER
The Association of Image Consultants International | 29
STYLE
SEVEN DECADES OF
AMERICAN STYLEBY SUSAN HESSELGRAVE AICI FLC
Marjorie Merriweather Post ca 1935 Photographer John Alfred Piver Courtesy Hillwood Estate Museum and Gardens
A special exhibit at the Hillwood Museum will be of particular interest to AICI members attending the AICI Global Conference this August The
museumrsquos tagline is ldquoWhere Fabulous Livesrdquo and fabulous it is indeed
Set within 25 acres of gardens and woodlands the museum that Marjorie Merriweather Post bequeathed includes the most comprehensive collection of Russian imperial art outside of Russia and a distinguished 18th-century French decorative art collection Her personal collection of commissioned Cartier jewelry was
featured in a special exhibit there last year
Ingenue to Icon will include more than 70 gowns dresses and ensembles worn by Marjorie Merriweather Post from the first part of the century to the 70s This is the first exhibition at Hillwood to present Marjorie Postrsquos full range of style Post was well known for her strong sense of personal style and appreciation of beauty and craftsmanship in all things The exhibit documents not only the evolution of American style but how fashion reflected the changing perception and definition of American women
30 | July 2015 magazine
FROM RESIDENCE TO MUSEUM
What is now the Hillwood Museum started out as Marjorie Merriweather Postrsquos residence
It was her divorce in 1955 from her third husband Joseph Davies that spurred Post to buy the Hillwood mansion Davies was demanding a fortune in return for the Washington mansion they lived in
ldquoBeing a good businesswoman she thought that price was a little high and she wanted some leveragerdquo explained her granddaughter and former museum president Ellen Charles to The Washington Post
Ellen Charles served as the board president of the museum for 25 years stepping down in 2014 She was the last Post descendant to head Hillwood taking over from her mother in 1989 Under Charlesrsquo leadership Hillwood was transformed from ldquoa very fancy house full of very fancy stuffrdquo into a world-class museum that attracts 70000 visitors a year
Her grandmotherrsquos style was overwhelming to Charles as a young woman ldquoShe was so grand and she was a perfectionist You were afraid you were going to stumble sometimesrdquo Yet it was Postrsquos perfectionism that translated into her impeccable sense of style
ldquoMarjorie Post lived an extraordinary life throughout which she played many roles from a young Edwardian bride to a high-profile business and society figure to independent grande dame She was always aware that how she presented herself particularly through her dress not only reflected her personality but also projected her role to societyrdquo
ndash KATE MARKERT HILLWOOD EXECUTIVE DIRECTOR
Post wanted to ldquojazz uprdquo her granddaughterrsquos party outfits ldquoDearie you need some jewelryrdquo she would say holding out diamonds or emeralds Ellen Charles remembered the thought of wearing the elaborate jewelry ldquowas horrifying Not the cost of it just the size of itrdquo
INGENUE TO ICON 70 Years of Fashion from the Collection of Marjorie Merriweather PostExhibit Dates June 6 to December 31 2015
Address 4155 Linnean Avenue NW Washington DC
Getting there Metro VanNessUDC Red Line (20 minute walk)
Hours Tuesday through Sunday 10 am to 5 pm Closed Mondays
Admission Suggested Donation $18
The Association of Image Consultants International | 31
A LIFE OF HIGH FASHION IN THE 20TH CENTURY
Born in 1887 Post came of age during a time of turbulence and political transformation for American women In 1900 women were not deemed ldquopersonsrdquo under the Fourteenth Amendment to the Constitution and had no separate legal standing By the end of the 20th century American women had gained the vote reproductive rights property rights and roles in the offices of government What they had not gained however was true equality in the workplace Paychecks and promotions however were never a concern for Marjorie Merriweather Post who at the time of her inheritance of the Post fortune at age 27 became the wealthiest woman in the United States
American 20th century style opens with the new feminine ideal of the ldquoGibson Girlrdquo Post epitomized this trend upswept hair and high fashion gowns on a young woman who was educated worldly and independent
When Post married Edward Bennett Close in 1905 she entered East Coast high society in earnest A wardrobe makeover was called for She called upon Parisian couturiers fine department stores and New York custom fashion houses to ensure that she was wearing the latest and most coveted styles
THE POST FORTUNE Treasure in a Cereal BoxIn 1895 CW Post Marjorie Merriweather Postrsquos father singlehandedly created the breakfast foods industry He was the inventor of the very first manufactured breakfast product Postum a patented beverage of wheat berries bran and molasses as a ldquonutritious alternativerdquo to coffee In 1989 the first commercially packaged breakfast cereal was debuted Grape-Nuts Grape-Nuts made him a millionaire And in 1904 Post invented cornflakes Initially branded with an unpopular name the cornflakes were rebranded in 1908 as Post-Toasties and sales soared The successful rebrand resulted in over $2 million net profit in just one year
Source Marjorie Merriweather Post - A Biography by Kenneth Lisbee
Left Evening Dress Callot Soeurs Paris ca 1907 Turquoise silk
moireacute turquoise cotton moireacute orangegold silk crecircpe orange
tulle turquoisegold silk cotton floss turquoisegold silk ribbon
cord beading Courtesy Hillwood Estate Museum and Gardens
Right Evening Ensemble Thurn New York City ca 1927 Red silk
crecircpe melon silk charmeuse organza lace Courtesy Hillwood
Estate Museum and Gardens
32 | July 2015 magazine
In the ldquoRoaring Twentiesrdquo hemlines rose and women were liberated from the corseted look of the turn of the century Progress and prosperity were the anthem of the times and the Art Deco influence could be seen in architecture decoration and fashion
In the 1930s now married to her third husband Joseph Davies Postrsquos style evolved to the glamour of Hollywood characterized by sensuous fabrics and close draping of the figure
Throughout the 1940s the Davies continued to entertain in grand style and Post as an ambassadorrsquos wife was called upon frequently to host diplomats Supreme Court justices and senators Her style during this period was the epitome of confident elegance Christian Diorrsquos ldquoNew Lookrdquo was extremely popular and brought Paris back to the forefront of fashion
The 1950s ushered in a return to the romance of rich detail and texture In a portrait by English portrait painter Douglas Chandor Post wore a gray silk faille evening gown attributed to African American designer Ann Lowe who was known for elaborately worked swirl-like motifs
A year later Jacqueline Bouvier popularized Ann Lowersquos fashions when she chose a wedding gown by the designer (See sidebar)
AN ICONIC DRESS AND NEAR DISASTERAnn Cole Lowe (1898ndash1981) was the first African American to become a noted fashion designer
The dress she made for Jacqueline Bouvier is one of the best-remembered bridal gowns of all time and was the catalyst for Lowersquos ascent from ldquodressmakerrdquo to sought-after fashion designer
But it almost didnrsquot happen
The dress which Lowe had designed and fashioned of silk chiffon taffeta was destroyed (after almost eight weeks of work) just ten days before the wedding due to a flooding of Lowersquos workroom Also ruined were nine of the bridesmaid dresses (only five gowns of the total order were spared)
Fortunately the supplier had enough material to make it possible to replace
the ruined gownshellipif Lowe and her staff could manage to recreate them in those remaining few days They worked day and night completing the wedding dress (cutting sewing and all) in eight days flat However Lowe ended up losing money in excess of $2000 on the project
Left Evening Dress detail Ann Lowe (attr) New York 1952 Waffle weave silk faille Courtesy Hillwood Estate Museum and Gardens
Right Toni Frissell [Public domain] via Wikimedia Commons
The Association of Image Consultants International | 33
Post was divorced from Davies in 1955 and began her residence at Hillwood Her manner of dress from this point on was classic mature and elegant Post favored New York-based Czechoslovakian designer Oldric Royce and commissioned dresses from him for the remainder of her life When she liked a certain style she would order the same design with variations The wedding dress Post commissioned for her 1958 marriage to her fourth husband Herbert May is very similar to the short day dress pictured
Through seven decades of change Marjorie Merriweather Post raised the bar for American high society seeking out designers who were at the forefront of the times and introducing fashion concepts from abroad into the sometimes stodgy East Coast upper class
SUSAN HESSELGRAVE AICI FLC is an independent image consultant based in Seattle Washington She serves as editor in chief for AICI Global and is currently writing a book exploring the intersection of values identity and personal style
Dinner dress Oldric Royce Inc New York City ca 1960 Yellow silk acetate nude silk organza green net Courtesy
Hillwood Estate Museum and Gardens
READ MOREAMERICAN EMPRESS THE LIFE AND TIMES OF MARGORIE MERRIWEATHER POST
By Nancy Rubin
34 | July 2015 magazine
FOR COMPLETE DETAILS VISIT HTTPWWWAICIORGEVENT2015GLOBALCONFERENCE
The Association of Image Consultants International | 35
BETWEEN US
AICI CITY CIRCLES THE SHORTEST DISTANCE BETWEEN TWO POINTSBY THEA WOOD AICI FLC
You may have heard about the new AICI City Circles You may now be an active member of a City Circle You may be asking ldquoWhat is a City Circlerdquo
AICI City Circles are AICIrsquos solution for either a) members who wanted to participate in AICI but didnrsquot have a regional chapter or b)
members who lived in a chapterrsquos region but were
too far away to actively participate They are city-
centric organizations that act autonomously in how
they operate their programs and requirements (if
any) The group simply needs to send a semi-annual
report to the International Board informing them of
circle activities
Rather than trying to jumpstart a regional AICI
chapter establishing an AICI City Circle would be a
first step to creating a recognized AICI presence in
your area
ldquoThere were existing groups that were not official so everyone wasnrsquot aware of them We decided that we needed a stepping stone toward a chapterrdquo said Riet de Vlieger AICI CIP and VP Chapter Relations ldquoWe now have seven City Circles Houston Dallas Spain Korea-Busan Mexico-Monterrey Columbia-Bogota and Peru-Lima Spain had their first conference in Barcelona this past Junerdquo
AICI City Circles also resolve the challenges that some regional chapters faced such as low membership numbers vast geographic expanses and struggling leadership participation
As a former Southwest Chapter board member who had to hold two offices to keep the chapter compliant
ldquoWe decided that we needed a stepping-stone toward a chapterrdquo
mdash RIET DE VLIEGER AICI CIP VP CHAPTER RELATIONS
36 | July 2015 magazine
DEADLINE JUNE 30 2015
to association requirements I personally witnessed the challenges of running a chapter whose members were spread across a vast geographical region
Chapter charity and education events resulted in poor attendance because no matter which city hosted the event many members had to drive three to six hours (or fly) to attend Many had a hard time paying for the event plus the travel expenses like gasoline airfare andor hotel rooms Add to that the introduction of online continuing education and the incentive to travel to chapter events waned
Since dissolving the Southwest Chapter Houston and Dallas have formed separate AICI City Circles All thatrsquos required is a minimum of four members and one ldquoconnectorrdquo or liaison to the International Board AICI City Circles have a presence on the AICI website by providing a link to the City Circlersquos website or Facebook page which are setup and maintained by each AICI City Circle
De Vlieger said that forming an AICI City Circle is easy to do online
gtgt Visit the AICI City Circles page gtgt Fill out the AICI City Circle
request formOnce approved AICI sends a welcome packet to the new AICI City Circle including a customized logo so that it can be published on the City Circlersquos website or Facebook page
THEA WOOD AICI FLC MBA is an independent image consultant based in Austin Texas and serves as managing editor for AICI Global She is the co-author of Socially Smart and Savvy
AICIrsquoS NEWEST CERTIFIED IMAGE MASTER
SARAH HATHORN Sarah Hathorn AICI CIM CPBS
joins the honored company of Helena Chenn AICI CIM
Marion Gellatly AICI CIM Dr Joyce Knudsen AICI CIM Emeritus Eva Koeck-Eripek AICI CIM Lynne Marks AICI CIM Carla Mathis AICI CIM Hitomi Ohmori AICI CIM Christina Ong AICI CIM Judith Rasband AICI CIM Elaine Stoltz AICI CIM and Anna Wildermuth AICI CIM
Sarah is the CEO of Illustra Consulting and Illustra Business
Coaching A Master Trainer at the London Image Institute and former senior executive for Macyrsquos Sarah has 30 years of experience imparting executive presence ABC skills to advance leaders
Attendees at the AICI Global Conference in August will have the opportunity to learn from her directly as she will be leading an intensive and interactive session ldquoIncrease Corporate Clients to Totally Supercharge Your Businessrdquo She will share the secrets of her
consultancyrsquos rapid ascent and ongoing success She will also reveal the exact same marketing steps systems and up-leveling strategies she uses to get her foot in the Fortune 500 door and then form scalable dynamic long-term relationships This session was designed specifically for those AICI members desiring to break into the corporate market for bigger revenues and greater career acceleration
Congratulations Sarah on your achievement
CERTIFICATION NEWSAICI MALAYSIA CHAPTER HOSTS PAPER FLC EXAMBY DELBY BRAGAIS AICI CIP CPC
I write this as I wait at the Kuala Lumpur Airport for my flight back to the Philippines
having spent the past four days in Malaysia In my capacity as AICI VP Certification it has been a very gratifying trip
I am happy to report that the AICI Malaysia Chapter has successfully hosted the pilot FLC Paper Test with an astounding 26 participants taking the exam from several different countries in Asia (The
minimum headcount required for a chapter to mount an FLC Exam is only 15)
This is the first time in AICI history where an AICI FLC Exam was conducted simultaneously in two languages English and Chinese This is the first time a Chinese version of the FLC paper test has been available as it was developed just this year
2015 has been a banner year for AICI FLC certification kicking off
with AICI Mexico City Chapter successfully hosting FLC testing for an entire group using the Live Online Proctor (LOP) with 15 participants taking the exam
Additionally AICI Washington DC Chapter and AICI Malaysia Chapter held their own unique ldquoFLC Bootcampsrdquo to help those interested in obtaining their FLC certification
DELBY BRAGAIS AICI CIP CPC is the outgoing VP Certification on the AICI International Board
BETWEEN US
38 | July 2015 magazine
UPCOMING EVENTS
LISTFUL THINKING USING LISTS TO BE MORE PRODUCTIVE HIGHLY SUCCESSFUL AND LESS STRESSED Paula Rizzo The List Producer and author of Listful Thinking
July 15 2015 800pm EST mdash NEW YORK
It seems simple but using lists can have huge returns if you do it right What do Sir Richard Branson Martha Stewart Sheryl Sandberg Ellen DeGeneres and Madonna have in common Each is a list maker and history shows us that change creators make their to-do lists and check them often In this one-hour teleclass you will learn how to
bull Save timebull Be more organizedbull Become more productive
For more information visit Listful Thinking Using Lists to be More Productive Highly Successful and Less Stressed
IMAGEN CORPORATIVA Y MARCA PERSONAL EN EL SECTOR BANCARIO-FINANCIERO Kalena de Velado kalenadeveladowordpresscom
14 de Agosto 2015 1200pm CDT mdash MEXICOndashGUADALAJARA
La clase esta orientada a propocinar un conocimiento general sobre la importancia de alinear la marca persona la imagen corporatival y el estilo profesionai de acuerdo a la experiencia vivida como asesora de imagen en el sector empresarial
Lo que aprenderaacutebull Reflexionar sobre las oportunidades en el sector empresarialbull Compartir experiencias a lo largo de 20 antildeos en el sector financiero bancariobull Conversar sobre las perspectivas en un entorno globalbull Conocer otras experiencias similares en otros paises y regions
For more information visit Imagen corporativa y marca personal en el sector bancario-financiero
AICI 2015 GLOBAL CONFERENCE August 27ndash30 2015 mdash WASHINGTON DC Renaissance Arlington Capital View Hotel
For complete conference details and to register visit AICI Global Conference
AICI WEBINARS FOR CEUrsquoS
BETWEEN US
bull Save moneybull Reduce stress
The Association of Image Consultants International | 39
ADVERTISE YOUR PRODUCTS amp SERVICES IN AICI GLOBAL MAGAZINE
REACH THOUSANDS OF AICI MEMBERS AND OTHER INDUSTRY PROFESSIONALS WORLDWIDE AND BOOST YOUR EARNING POTENTIAL
OUR READERS ARE LOOKING FORColor Systems
Body Styling TrainingIndustry-Related Books amp Magazines
Multi-level and Network Marketing OpportunitiesBusiness Tools
Continuing Education Units for AICI certificationHealth and Beauty Products
Professional Development Workshops amp WebinarsHotel amp Travel Services
Website Design and SupportCareer Coaches
Sales ToolsClothing amp Accessories
CONTACT IMOGEN LAMPORT AT IMOGENAOPICOMAU FOR CURRENT AD RATES AND DEADLINES
NEXT ISSUE OCTOBER 2015
APRIL2015
AICI GL BALP R O F E S S I O N A L D E V E L O P M E N T I S S U E
THE 2015 AICI GLOBAL
CONFERENCE
YOUR VIP INVITATION ldquoMUST SEErdquo DC
MEMBER SPOTLIGHTJOANNE RAE
POWERFUL SATURDAY
CELEBRATING 25 YEARS
JANUARY2015
AICI GL BALC O N N E C T I O N S I S S U E
MANAGINGCOMMUNICATIONS
FOR MAXIMUM
RESULTS
A RUNWAY STAR
RISES MEMBER SPOTLIGHT KEIKO NAGAO
USING THE POWER OF
AICI CERTIFICATION
ldquoIrsquove always been amazed at Suersquos tireless commitment and passion to help people
not only in her community but also globally Soon after starting her business she began to organize fundraisers not as a strategy to move her into the public eye but to truly make a difference We discussed how she would stage the event who she would involve no detail was overlooked When it was show time Suersquos magnetic personality sense of humour and enthusiasm always touched the audience in a deep way resulting in the growth of her business over time ldquo
mdash CATHERINE BELL AICI CIP
ldquoI just knew we [teachers] could be doing better I always made a point of dressing professionally put together every day And it mattered I remember it was my 4th grade class I got to school one day towards the end of the year and before they go into the classroom all the kids line up in two lines boys here girls there And that day the boys are all excited saying lsquoMrs Jacobs Mrs Jacobs Look at the girlsrsquordquo
She laughs ldquoJust like boys wanting to spoil the surpriserdquo
ldquoSo I look over at the line of girls and every single one of them was carrying a little purse and had some jewelry on and a pretty outfit Theyrsquod planned it all out And I thought lsquoWow they really do noticersquo Teachers are such important role models in every wayrdquo
The school administration thought so too ldquoOne year the principal called me aside and she said lsquoThe parents cannot identify the younger teachers from the students and Irsquom sick of it Can you helprsquordquo
Thus began her unofficial career as an image consultant But it was after a perspective-altering trip to Japan that she decided to make it official
ldquoI was so impressed with the Japanese women How meticulous they were in their appearance Returning from visiting my daughter in Japan that first step onto North American soil convinced me that women here were short-changing themselves in how they presented themselves They could and needed to do better I knew I could help and I wanted to A year later with encouragement from my teacher administration friends and family I had moved on and started my own business It was a perfect fitrdquo
Jacobsrsquo community volunteer efforts have opened other business doors as well Following one of her early fashion fundraisers she was approached by an administrator in the Continuing Studies program at the University of Western Ontario who had been in the audience asking her about the possibility of designing and teaching a course on image and wardrobe for their program
It was a natural for Jacobs
ldquoI love teaching I put together an eight-week course learning modules for each week Module 1 was on your professional presence I told them lsquoDo not dress down How yoursquore showing up is how yoursquore
18 | July 2015 magazine
ldquoI was really impressed with the community service Sue was providing and I saw all the
work she was putting into it When I questioned her about how her efforts were funneling back to her business I was so surprised at her answer it wasnrsquot So we rolled up our sleeves and I helped her tweak her message so the audience was clear that she was inviting them to be her new clients She was nervous but followed through and what a difference Itrsquos great to do good work in the community but when yoursquore growing a new business itrsquos important to be able to parlay that exposure into a wider client base Sue has become an absolute expert at creating that flow Itrsquos a win-winrdquo
mdash BRENDA KINSEL AICI CIP
perceivedrsquo I saw the students in the course change from week to week Theyrsquod be sitting taller prouder They became more visiblerdquo
Jacobs taught the course for three terms and then became so busy in her practice that she had to give it up ldquoThey donrsquot pay you much but it gives you huge credibility Of course you donrsquot promote your business in the class ndash thatrsquos a no-no But out of the approximately 20 students in each term probably 60 percent of them either became clients or referred clients to me down the roadrdquo
Later Jacobs connected with Brescia University College an all-female college within the University of Western Ontario Jacobs knew how to get her foot in the door to build a lasting relationship
ldquoI initially participated in an evening called Female Entrepreneur Showcase where I met and connected with many students That led to my being asked to be on a panel of experts helping graduates ready themselves for interviews and transitioning from being a student to the real worldrdquo
That led to the Director of Alumnae Services asking her to collaborate on a Dress for Success program aimed at third-year and graduating students The success of the program has led to it becoming an annual event She could not be more thrilled
ldquoI have made many new friends in the students I get such a kick out of them sending me Facebook messages from all over the world Warms my heart Our work as image professionals is far reachingrdquo
She didnrsquot do all this on her own Role models were important to Jacobs both in life and business
ldquoI have had two role models who taught me how to be successful in business my father and my husband It is all about selling you not your product People buy you Finding out what that means personally takes time In my opinion before your business can grow the way you want it to grow you must know who you are and what your uniqueness is Thatrsquos the only way to attract your ideal clientrdquo
Jacobs has a well-established business now Personal Style Image and Wardrobe Consulting but she is quick to caution that it didnrsquot happen quickly It took time she says to figure out who her target market was and how to reach them
The Association of Image Consultants International | 19
ldquoI accomplished this gradually with the help of two image professionals who I hired as mentors and are now treasured friends Catherine Bell [AICI CIP] and Brenda Kinsel [AICI CIP]
ldquoAligning myself with audiences where the potential for future business was good was not only prudent it changed the trajectory of my business
ldquoSome of my early presentations were unpaid I chose them carefully I got in front of causes I cared about that were important to me businesses that could support and engage my services Being true to yourself is difficult especially when you want and need clients but in the end holding true to your values your ethics and standards wins outrdquo
For Sue Jacobs sticking to her sense of mission has aligned brilliantly with marketing her business
ldquoIt took some time I have moments where I stumble we all do I continue to learn and strive to be the best I can be my way on my terms I could not have dreamed of a better more fulfilling career I am proud to be in such esteemed company Image consultants People committed to being the best they can berdquo
Itrsquos hard not to agree with Jacobs
THEA WOOD AICI FLC MBA is an independent image consultant based in Austin Texas and serves as managing editor for AICI Global She is the co-author of Socially Smart and Savvy
ldquoIt is all about selling you not your product People buy you Finding out what that means personally takes time In my opinion before your business can grow the way you want it to grow you must know who you are and what your uniqueness isrdquo
Ima
ge Design
ndash Ph
oto
graph
ic Art b
y Cra
ig an
d A
ma
nd
a
Photos by Image Design ndash Photographic Art by Craig and Amanda
20 | July 2015 magazine
Pro bono is a Latin phrase that means doing professional work without payment or at a reduced fee for the public good Why should image
professionals offer complimentary or low-cost services There are four powerful reasons to choose public service
1 PROPEL YOUR PROFESSIONAL GROWTH
Pro bono service is the perfect opportunity to develop your skills and strengthen presentations in a low-stress environment You can receive valuable feedback while trying out a new training topic or testing a service for the first time Practicing with ldquofreebiesrdquo prepares you for future high profile and profitable clients
2 OPEN NEW DOORS TO LEADERSHIP
Creating pro bono relationships gives you the chance to meet top leaders from worthy and influential organizations For example my volunteer work with HRNYrsquos University Relations committee enabled me to connect with role models across many fields such as career services training and diversity Try serving as a volunteer on a board of directors or team It is rewarding and instantly increases your credibility
3 WIDEN YOUR REACH
Online recognition is a key benefit of pro bono work Consider blogging for a nonprofit or actively supporting charitable initiatives to make an impact while expanding your visibility This fall Image Impact International is launching Mentoring Leaders 4 Impact with the widely established college student-run nonprofit wwwaiesecorg In online profiles we will showcase our volunteers for their fantastic support of student leaders
4 ENHANCE YOUR APPEAL TO CUSTOMERS
Giving your time and talents to a cause makes good business sense According to Kim Gordon in Entrepreneurcom ldquoCustomers who visit your website and see your advertising want to know that you share their desire to make the world a better place by supporting an important cause If your business or brand doesnrsquot stand for a cause consumers may turn to your competitorsrdquo Authentic pro bono choices can make you stand out from the competition and help you to attract clients
REASONABLE LIMITS
Should you always say yes to pro bono requests When should you say no It is important to set limits Image professionals deserve to be fairly compensated for their expertise One approach is to establish monthly or quarterly parameters for pro bono work This gives you flexibility and a gracious way to politely say no if you have reached your quota
Pro bono work is a powerful way to increase professional skills meet influential leaders expand online visibility and attract clients when you balance requests within reasonable limits
Pamela Judd AICI CIP is the President of Image Impact International a global philanthropic nonprofit community of trainers Pro bono educational activities include College 2 Career 2 Community Impact Mentoring Leaders 4 Impact Global Civility Awareness and Disability + STYLE To find out more contact juddpamelaaolcom or visit wwwimageimpactorg
THE POWER OF PRO BONOBY PAMELA JUDD AICI CIP
A PUBLIC SERVICE ANNOUNCEMENT BROUGHT TO YOU BY IMAGE IMPACT
The Association of Image Consultants International | 21
22 | July 2015 magazine
ETIQUETTE
HOW TO LOOK ACT AND SPEAK
We can all pick out the image consultants with presence They have a definite aura about them Some people have had natural capacities since childhood but the vast majority of us need to learn skills to exude presence
There are several elements of presence One is the art of being powerful purposeful and intentional The challenge is to look and act as if nothing about you is accidental or left to chance and yet you seem natural not contrived The second element is to be clear on your values Your appearance habits speaking style and actions then become congruent with what is important to you You walk the talk The third element is approachability As image consultants we want to appeal to a wide variety of people in our target market
ESTABLISH PRESENCE WITH YOUR SPEAKING STYLE
GAZE When speaking in public use steady eye contact and rest your gaze for two seconds on at least one different individual on all sides Eye contact with a friendly smile can help create a trusting relationship with the whole audience
GESTURES ldquoSpeaking with your handsrdquo is a common trait but can be a pitfall Waving your hands indiscriminately detracts from your message Practice well defined gestures If you are making a few points at one time help people follow by counting each point on your fingers
TIMBRE Voice quality can enhance your presence If you have a high-pitched voice find a lower tone in
your range as a high voice can denote uncertainty and inexperience Practice in the lower tone until it becomes natural Voice classes will also help
ENUNCIATION Clearly pronounce your words and alternate your pace Use a fast pace for enthusiasm medium for information sharing and slow pace for emphasis
BREVITY Donrsquot ramble on especially about yourself Be ultra sensitive to ldquodeer in the headlightsrdquo expressions and fidgeting Itrsquos up to you to be more interesting than the message on their smartphone
DICTION Cut out clicheacutes and exaggeration Donrsquot use scatological language or jargon Use precise language and you will sound more clear and original
Presence the art of being present is to listen to and be with people in such a way that they experience our engagement and genuine interest Image consultants with presence see the best in others The more we value the good traits in our clients rather than seeing them as a big problem the more we empower them and the more we increase their confidence with better results
Lynne Marks AICI CIM is President of London Image Institute She is co-author of The Perfect Fit How to Start an Image Consulting Business and author of Skinny Bits Wisdom for a Flourishing Image Business She has twice served as International President of AICI and has received both the AICI Award of Excellence for Education and the AICI IMMIE award (Image Makers Merit of Industry Excellence) award
EXECUTIVE PRESENCEFOR IMAGE CONSULTANTS BY LYNNE MARKS AICI CIM
PART ONE OF THIS ARTICLE APPEARED IN THE APRIL 2015 ISSUE
AICI PREFERRED PARTNER
The Association of Image Consultants International | 23
FOUR REASONS WHY NOW IS THE BEST TIME TO GET YOUR FLC CERTIFICATION
FLC Test investment cost now lower by 50From a prior investment cost of $545 the FLC test now costs $275
Return of the FLC Paper TestThe FLC Paper Test can now be run during Chapter Education Days subject to compliance to certification guidelines Moreover the FLC Test will now be offered during the AICI International Conferences once more
Introducing the technologically advanced LOP (Live Online Proctor)This is an internet-based test that allows anyone with a computer to take the test from anywhere in the world Unlike our current FLC computer-based test the LOP will allow any applicant to schedule and take the test using their computer from their home office or preferred location anywhere in the world There is no need to travel to a testing center to take the test This means convenience and valuable savings in travel expenses Moreover there is no waiting time for test results as applicants will know their test outcome right after taking the exam
Two application tracks now open for FLC CertificationThere are now two application options open to applicants Both have their pros and cons so all applicants are advised to evaluate which one works best for them
OPTION 1 Binder First Test Second
This involves submitting your FLC Binder first and upon approval by the assigned FLC Reviewer you may sit for the FLC Test
OPTION 2 Test First Binder Second
This option allows the applicant to sit for the FLC Test as a first step Upon passing the Binder may then be submitted to the assigned reviewer
24 | July 2015 magazine
CONFERENCECONFERENCE
CONFERENCE
AICI 國 際 双 年 會 提 供 了 一 個 最 好 的 自 我 提 昇 和 進 修 專 業 的 機 會 你
會 享 有 以 下 經 歷 和 收 獲
1) 與 同 行 和 資 深 人 士 砌 磋 學 習 和 互 相 觀 摩
2) 在 展 覽 中 尋 找 到 專 用 教 材 書 藉 商 品 甚 至 商 機
3) 增 廣 見 聞 開 濶 視 野 學 習 國 際 社 交 禮 儀 提 昇 自 身 國 際 型 象
形 象 設 計 專 家 左 谷 蘭
The biannual AICI Global Conference will provide you with the best opportunity for professional self-improvement and learning You will experience the following benefits
1) Observe and learn with peers and seniors memberscolleagues 2) Find suitable materials books merchandise and even business opportunities in the exhibition3) Broaden your horizons open your mind and learn international protocol and social etiquette
Most importantly enhance yourself with international perspectives
KAREN TSUO AICI CIP AICI SAN FRANCISCO BAY AREA CHAPTER
Asistir a la convencioacuten global me llenoacute de crecimiento en muchos aspectos Desde convivir y aprender de las grandes autoras de los libros con los cuales aprendiacute y me inspire para apasionarme de esta profesioacuten Como el networking que se crea el cual me ayudoacute a visualizar mis metas y trabajar en ellas Regrese a mi empresa con ganas de trabajar para mi capiacutetulo promocionando a AICI como una asociacioacuten profesional ademaacutes me lleneacute de conocimiento materiales nuevos y fuerza de compartir a mi gente lo que me transmitieron mis colegas y amigas de todo el mundo
I grew in many ways from attending the global conference I was able to learn in person from the great authors of the books I had studied and that had inspired me with passion for this profession There were great networking opportunities which helped me visualize my goals and work on them I returned to my company eager to promote AICI professional membership and work for my chapter I returned with new knowledge and materials to share with my people all that my colleagues and friends worldwide gave me
LOREN MESCHOULAM ESTILO BY LOREN AICI GUADALAJARA CHAPTER
CATAPULT YOUR CAREERAT THE AICI GLOBAL CONFERENCE REPORTED BY KAREN TSUO AICI CIP NADIA VALDIVIESO AND DEBRA LINDQUIST AICI CIP MA
26 | July 2015 magazine
The conference is the only place you can connect with the worldwide image industry However it was a very local connection forged at the conference that has proved most productive for me Bess Heitner a jewelry designer from New York City exhibited at Conference Her high quality jewelry is perfect for many of my clients Beth is extremely accessible as she lives very close to me I went all the way to conference to meet someone who lives next door
ANNIE BRUMBAUGH AICI CIP AB WARDROBE WORKS AICI NEW YORKTRI-STATE CHAPTER
Mi experiencia en las conferencias de AICI fueron increiacutebles Tuve la fortuna de conocer muchos consultores alrededor del mundo y uno de ellos fue Sarah Hathorn Al haber atendido a la conferencia me puso en contacto con ella doacutende contrateacute sus servicios como coach y mentor y esto provocoacute que mi nuevo negocio creciera en muy poco tiempo y me posicionara fuerte entre los corporativos en Meacutexico Empezamos la relacioacuten en 2012 y al diacutea de hoy formo parte de su empresa Illustra Business Coaching como Coach Asociado para Latinoameacuterica Definitivamente ir a la Conferencia te brinda oportunidades de educacioacuten y de lograr hacer negocios con otros expertos en la industria a nivel mundial
My experience attending the AICI conference was incredible I had the good fortune to meet many people from around the world and one of them was Sarah Hathorn Going to conference put me in contact with her where I hired her as a coach and mentor Thanks to her coaching my new business grew quickly We started our relationship in 2012 and now I am an associate coach for Latin America for her company Illustra Business Coaching Definitely going to Conference presents you not only with great education opportunities but also great possibilities to collaborate professionally with other experts
ALE MARROQUIacuteN AICI CIP IMAGEN Y PROTOCOLO DE NEGOCIOS AICI GUADALAJARA CHAPTER
I attended my first AICI Global Conference in May 2013 in Arizona It was such an exciting conference and I got a lot out of it I made some connections with other members and took some amazing workshops that helped me further my education in image consulting Attending the conference in 2013 helped me gain the necessary credits to earn my FLC the following year I recommend everyone attend conference to gain their own unique experience
MELISSA SUGULAS AICI FLC MELISSA SUGULAS STYLE AICI NEW YORKTRI-STATE CHAPTER
BE SURE AND CHECK OUT THE APRIL 2015 AICI GLOBAL FOR MORE STORIES ON THE UPCOMING AICI 2015 GLOBAL CONFERENCE YOU CAN FIND THE COMPLETE SCHEDULE AND REGISTRATION DETAILS AT AICI 2015 GLOBAL CONFERENCE
APRIL2015
AICI GL BALP R O F E S S I O N A L D E V E L O P M E N T I S S U E
THE 2015 AICI GLOBAL
CONFERENCE
YOUR VIP INVITATION ldquoMUST SEErdquo DC
MEMBER SPOTLIGHTJOANNE RAE
POWERFUL SATURDAY
CELEBRATING 25 YEARS
The Association of Image Consultants International | 27
13
httpcatherinescholzecom13 contactcatherinescholzecom13 802-shy‐399-shy‐271513
13
Help13 us13 Revolutionize13 the13 Way13 Curvy13 Women13 Shop13 for13 Clothes13 13 We13 design13 professional13 attire13 for13 curvy13 women13 sizes13 8-shy‐2013 13 13 Made13 in13 the13 USA13 from13 natural13 fibers13 13 We13 offer13 a13 new13 shopping13 experience13 for13 curvy13 women13 personalized13 service13 customizable13 options13 for13 each13 garment13 shopping13 in13 the13 comfort13 of13 her13 home13 or13 your13 studio13 13 We13 train13 and13 work13 with13 our13 stylists13 on13 a13 product13 platform13 that13 helps13 meet13 their13 business13 goals13 13 No13 minimums13 no13 exclusivity13 13 And13 for13 201513 no13 start-shy‐up13 costs13 13 Contact13 us13 for13 details13 13
13
13
httpcatherinescholzecom13 contactcatherinescholzecom13 802-shy‐399-shy‐271513
13
Help13 us13 Revolutionize13 the13 Way13 Curvy13 Women13 Shop13 for13 Clothes13 13 We13 design13 professional13 attire13 for13 curvy13 women13 sizes13 8-shy‐2013 13 13 Made13 in13 the13 USA13 from13 natural13 fibers13 13 We13 offer13 a13 new13 shopping13 experience13 for13 curvy13 women13 personalized13 service13 customizable13 options13 for13 each13 garment13 shopping13 in13 the13 comfort13 of13 her13 home13 or13 your13 studio13 13 We13 train13 and13 work13 with13 our13 stylists13 on13 a13 product13 platform13 that13 helps13 meet13 their13 business13 goals13 13 No13 minimums13 no13 exclusivity13 13 And13 for13 201513 no13 start-shy‐up13 costs13 13 Contact13 us13 for13 details13 13
13
ETIQUETTE
The average American woman in 2015 according to WebMD is 5rsquo4rdquo has a waist of 34-35 inches and wears a size 12-14 dress
Image consultants today have more clients in need of clothing in the 14-20+ size range And while one can spend hours debating the health impacts of this trend our job is to support our clients and to help them look and feel their absolute best Not only is this important for their emotional well-being studies have shown that healthy self-image leads to healthier life decisions We truly can impact the lives of the people we serve
When styling plus-size women there are several special considerations
STRUCTURE Flattering a curvy frame requires a combination of structured garments that support the shape of the body and good fitting lines that provide the correct amount of space for the curvy areas of the body Jackets and vests are great choices because they visually nip in the waist and provide shape
FABRICS There are two aspects of fabric to consider
Hand refers to the stiffness of the fabric Using stiffer fabrics in jackets and bottoms while using fluid fabrics for tops or dresses will provide the perfect combination giving the body shape as well as providing flow over troublesome areas such as the stomach and thighs
Fiber content Plus-size women often perspire more easily than their misses-sized sisters This can be a true challenge for the traveling professional because she
sweats while dashing to the next meeting or airplane then gets miserably cold while sitting in the air-conditioned space The best fiber choices are natural ones cotton the superfine wools silk rayon and linen Avoid polyester and acetate if possible Polyester not only increases sweating it also traps odor What about the wicking fabrics in sportswear Sorry they still increase sweating and odors
FITTING LINES Garments designed for plus-size women need to have fitting lines These can be cleverly hidden within style lines but they have to be there Princess lines are a great choice because they can visually narrow the width of the body and can be manipulated to fit the bust waist and hips Darts are also effective Ideally tops will have both horizontal and vertical (either French or waist) darts to provide good fit at the bust and across the stomach and hips Darts or princess seams in pants and skirts are a must-have to fit and flatter the derriegravere and lower back
DESIGN Was the garment designed specifically for the plus-size woman or was it merely graded up from misses sizes Designers cutting specifically for plus sizes design the garment on a plus-size model and mannequin and they assess style lines fit and proportion specifically for that body The end result is much more flattering
Catherine Scholze is the owner and designer of Catherine Scholze Designs and a Preferred Partner for the 2015 AICI Global Conference
FABULOUS AT ANY SIZESTYLING THE PLUS-SIZE WOMAN BY CATHERINE SCHOLZE
AICI PREFERRED PARTNER
The Association of Image Consultants International | 29
STYLE
SEVEN DECADES OF
AMERICAN STYLEBY SUSAN HESSELGRAVE AICI FLC
Marjorie Merriweather Post ca 1935 Photographer John Alfred Piver Courtesy Hillwood Estate Museum and Gardens
A special exhibit at the Hillwood Museum will be of particular interest to AICI members attending the AICI Global Conference this August The
museumrsquos tagline is ldquoWhere Fabulous Livesrdquo and fabulous it is indeed
Set within 25 acres of gardens and woodlands the museum that Marjorie Merriweather Post bequeathed includes the most comprehensive collection of Russian imperial art outside of Russia and a distinguished 18th-century French decorative art collection Her personal collection of commissioned Cartier jewelry was
featured in a special exhibit there last year
Ingenue to Icon will include more than 70 gowns dresses and ensembles worn by Marjorie Merriweather Post from the first part of the century to the 70s This is the first exhibition at Hillwood to present Marjorie Postrsquos full range of style Post was well known for her strong sense of personal style and appreciation of beauty and craftsmanship in all things The exhibit documents not only the evolution of American style but how fashion reflected the changing perception and definition of American women
30 | July 2015 magazine
FROM RESIDENCE TO MUSEUM
What is now the Hillwood Museum started out as Marjorie Merriweather Postrsquos residence
It was her divorce in 1955 from her third husband Joseph Davies that spurred Post to buy the Hillwood mansion Davies was demanding a fortune in return for the Washington mansion they lived in
ldquoBeing a good businesswoman she thought that price was a little high and she wanted some leveragerdquo explained her granddaughter and former museum president Ellen Charles to The Washington Post
Ellen Charles served as the board president of the museum for 25 years stepping down in 2014 She was the last Post descendant to head Hillwood taking over from her mother in 1989 Under Charlesrsquo leadership Hillwood was transformed from ldquoa very fancy house full of very fancy stuffrdquo into a world-class museum that attracts 70000 visitors a year
Her grandmotherrsquos style was overwhelming to Charles as a young woman ldquoShe was so grand and she was a perfectionist You were afraid you were going to stumble sometimesrdquo Yet it was Postrsquos perfectionism that translated into her impeccable sense of style
ldquoMarjorie Post lived an extraordinary life throughout which she played many roles from a young Edwardian bride to a high-profile business and society figure to independent grande dame She was always aware that how she presented herself particularly through her dress not only reflected her personality but also projected her role to societyrdquo
ndash KATE MARKERT HILLWOOD EXECUTIVE DIRECTOR
Post wanted to ldquojazz uprdquo her granddaughterrsquos party outfits ldquoDearie you need some jewelryrdquo she would say holding out diamonds or emeralds Ellen Charles remembered the thought of wearing the elaborate jewelry ldquowas horrifying Not the cost of it just the size of itrdquo
INGENUE TO ICON 70 Years of Fashion from the Collection of Marjorie Merriweather PostExhibit Dates June 6 to December 31 2015
Address 4155 Linnean Avenue NW Washington DC
Getting there Metro VanNessUDC Red Line (20 minute walk)
Hours Tuesday through Sunday 10 am to 5 pm Closed Mondays
Admission Suggested Donation $18
The Association of Image Consultants International | 31
A LIFE OF HIGH FASHION IN THE 20TH CENTURY
Born in 1887 Post came of age during a time of turbulence and political transformation for American women In 1900 women were not deemed ldquopersonsrdquo under the Fourteenth Amendment to the Constitution and had no separate legal standing By the end of the 20th century American women had gained the vote reproductive rights property rights and roles in the offices of government What they had not gained however was true equality in the workplace Paychecks and promotions however were never a concern for Marjorie Merriweather Post who at the time of her inheritance of the Post fortune at age 27 became the wealthiest woman in the United States
American 20th century style opens with the new feminine ideal of the ldquoGibson Girlrdquo Post epitomized this trend upswept hair and high fashion gowns on a young woman who was educated worldly and independent
When Post married Edward Bennett Close in 1905 she entered East Coast high society in earnest A wardrobe makeover was called for She called upon Parisian couturiers fine department stores and New York custom fashion houses to ensure that she was wearing the latest and most coveted styles
THE POST FORTUNE Treasure in a Cereal BoxIn 1895 CW Post Marjorie Merriweather Postrsquos father singlehandedly created the breakfast foods industry He was the inventor of the very first manufactured breakfast product Postum a patented beverage of wheat berries bran and molasses as a ldquonutritious alternativerdquo to coffee In 1989 the first commercially packaged breakfast cereal was debuted Grape-Nuts Grape-Nuts made him a millionaire And in 1904 Post invented cornflakes Initially branded with an unpopular name the cornflakes were rebranded in 1908 as Post-Toasties and sales soared The successful rebrand resulted in over $2 million net profit in just one year
Source Marjorie Merriweather Post - A Biography by Kenneth Lisbee
Left Evening Dress Callot Soeurs Paris ca 1907 Turquoise silk
moireacute turquoise cotton moireacute orangegold silk crecircpe orange
tulle turquoisegold silk cotton floss turquoisegold silk ribbon
cord beading Courtesy Hillwood Estate Museum and Gardens
Right Evening Ensemble Thurn New York City ca 1927 Red silk
crecircpe melon silk charmeuse organza lace Courtesy Hillwood
Estate Museum and Gardens
32 | July 2015 magazine
In the ldquoRoaring Twentiesrdquo hemlines rose and women were liberated from the corseted look of the turn of the century Progress and prosperity were the anthem of the times and the Art Deco influence could be seen in architecture decoration and fashion
In the 1930s now married to her third husband Joseph Davies Postrsquos style evolved to the glamour of Hollywood characterized by sensuous fabrics and close draping of the figure
Throughout the 1940s the Davies continued to entertain in grand style and Post as an ambassadorrsquos wife was called upon frequently to host diplomats Supreme Court justices and senators Her style during this period was the epitome of confident elegance Christian Diorrsquos ldquoNew Lookrdquo was extremely popular and brought Paris back to the forefront of fashion
The 1950s ushered in a return to the romance of rich detail and texture In a portrait by English portrait painter Douglas Chandor Post wore a gray silk faille evening gown attributed to African American designer Ann Lowe who was known for elaborately worked swirl-like motifs
A year later Jacqueline Bouvier popularized Ann Lowersquos fashions when she chose a wedding gown by the designer (See sidebar)
AN ICONIC DRESS AND NEAR DISASTERAnn Cole Lowe (1898ndash1981) was the first African American to become a noted fashion designer
The dress she made for Jacqueline Bouvier is one of the best-remembered bridal gowns of all time and was the catalyst for Lowersquos ascent from ldquodressmakerrdquo to sought-after fashion designer
But it almost didnrsquot happen
The dress which Lowe had designed and fashioned of silk chiffon taffeta was destroyed (after almost eight weeks of work) just ten days before the wedding due to a flooding of Lowersquos workroom Also ruined were nine of the bridesmaid dresses (only five gowns of the total order were spared)
Fortunately the supplier had enough material to make it possible to replace
the ruined gownshellipif Lowe and her staff could manage to recreate them in those remaining few days They worked day and night completing the wedding dress (cutting sewing and all) in eight days flat However Lowe ended up losing money in excess of $2000 on the project
Left Evening Dress detail Ann Lowe (attr) New York 1952 Waffle weave silk faille Courtesy Hillwood Estate Museum and Gardens
Right Toni Frissell [Public domain] via Wikimedia Commons
The Association of Image Consultants International | 33
Post was divorced from Davies in 1955 and began her residence at Hillwood Her manner of dress from this point on was classic mature and elegant Post favored New York-based Czechoslovakian designer Oldric Royce and commissioned dresses from him for the remainder of her life When she liked a certain style she would order the same design with variations The wedding dress Post commissioned for her 1958 marriage to her fourth husband Herbert May is very similar to the short day dress pictured
Through seven decades of change Marjorie Merriweather Post raised the bar for American high society seeking out designers who were at the forefront of the times and introducing fashion concepts from abroad into the sometimes stodgy East Coast upper class
SUSAN HESSELGRAVE AICI FLC is an independent image consultant based in Seattle Washington She serves as editor in chief for AICI Global and is currently writing a book exploring the intersection of values identity and personal style
Dinner dress Oldric Royce Inc New York City ca 1960 Yellow silk acetate nude silk organza green net Courtesy
Hillwood Estate Museum and Gardens
READ MOREAMERICAN EMPRESS THE LIFE AND TIMES OF MARGORIE MERRIWEATHER POST
By Nancy Rubin
34 | July 2015 magazine
FOR COMPLETE DETAILS VISIT HTTPWWWAICIORGEVENT2015GLOBALCONFERENCE
The Association of Image Consultants International | 35
BETWEEN US
AICI CITY CIRCLES THE SHORTEST DISTANCE BETWEEN TWO POINTSBY THEA WOOD AICI FLC
You may have heard about the new AICI City Circles You may now be an active member of a City Circle You may be asking ldquoWhat is a City Circlerdquo
AICI City Circles are AICIrsquos solution for either a) members who wanted to participate in AICI but didnrsquot have a regional chapter or b)
members who lived in a chapterrsquos region but were
too far away to actively participate They are city-
centric organizations that act autonomously in how
they operate their programs and requirements (if
any) The group simply needs to send a semi-annual
report to the International Board informing them of
circle activities
Rather than trying to jumpstart a regional AICI
chapter establishing an AICI City Circle would be a
first step to creating a recognized AICI presence in
your area
ldquoThere were existing groups that were not official so everyone wasnrsquot aware of them We decided that we needed a stepping stone toward a chapterrdquo said Riet de Vlieger AICI CIP and VP Chapter Relations ldquoWe now have seven City Circles Houston Dallas Spain Korea-Busan Mexico-Monterrey Columbia-Bogota and Peru-Lima Spain had their first conference in Barcelona this past Junerdquo
AICI City Circles also resolve the challenges that some regional chapters faced such as low membership numbers vast geographic expanses and struggling leadership participation
As a former Southwest Chapter board member who had to hold two offices to keep the chapter compliant
ldquoWe decided that we needed a stepping-stone toward a chapterrdquo
mdash RIET DE VLIEGER AICI CIP VP CHAPTER RELATIONS
36 | July 2015 magazine
DEADLINE JUNE 30 2015
to association requirements I personally witnessed the challenges of running a chapter whose members were spread across a vast geographical region
Chapter charity and education events resulted in poor attendance because no matter which city hosted the event many members had to drive three to six hours (or fly) to attend Many had a hard time paying for the event plus the travel expenses like gasoline airfare andor hotel rooms Add to that the introduction of online continuing education and the incentive to travel to chapter events waned
Since dissolving the Southwest Chapter Houston and Dallas have formed separate AICI City Circles All thatrsquos required is a minimum of four members and one ldquoconnectorrdquo or liaison to the International Board AICI City Circles have a presence on the AICI website by providing a link to the City Circlersquos website or Facebook page which are setup and maintained by each AICI City Circle
De Vlieger said that forming an AICI City Circle is easy to do online
gtgt Visit the AICI City Circles page gtgt Fill out the AICI City Circle
request formOnce approved AICI sends a welcome packet to the new AICI City Circle including a customized logo so that it can be published on the City Circlersquos website or Facebook page
THEA WOOD AICI FLC MBA is an independent image consultant based in Austin Texas and serves as managing editor for AICI Global She is the co-author of Socially Smart and Savvy
AICIrsquoS NEWEST CERTIFIED IMAGE MASTER
SARAH HATHORN Sarah Hathorn AICI CIM CPBS
joins the honored company of Helena Chenn AICI CIM
Marion Gellatly AICI CIM Dr Joyce Knudsen AICI CIM Emeritus Eva Koeck-Eripek AICI CIM Lynne Marks AICI CIM Carla Mathis AICI CIM Hitomi Ohmori AICI CIM Christina Ong AICI CIM Judith Rasband AICI CIM Elaine Stoltz AICI CIM and Anna Wildermuth AICI CIM
Sarah is the CEO of Illustra Consulting and Illustra Business
Coaching A Master Trainer at the London Image Institute and former senior executive for Macyrsquos Sarah has 30 years of experience imparting executive presence ABC skills to advance leaders
Attendees at the AICI Global Conference in August will have the opportunity to learn from her directly as she will be leading an intensive and interactive session ldquoIncrease Corporate Clients to Totally Supercharge Your Businessrdquo She will share the secrets of her
consultancyrsquos rapid ascent and ongoing success She will also reveal the exact same marketing steps systems and up-leveling strategies she uses to get her foot in the Fortune 500 door and then form scalable dynamic long-term relationships This session was designed specifically for those AICI members desiring to break into the corporate market for bigger revenues and greater career acceleration
Congratulations Sarah on your achievement
CERTIFICATION NEWSAICI MALAYSIA CHAPTER HOSTS PAPER FLC EXAMBY DELBY BRAGAIS AICI CIP CPC
I write this as I wait at the Kuala Lumpur Airport for my flight back to the Philippines
having spent the past four days in Malaysia In my capacity as AICI VP Certification it has been a very gratifying trip
I am happy to report that the AICI Malaysia Chapter has successfully hosted the pilot FLC Paper Test with an astounding 26 participants taking the exam from several different countries in Asia (The
minimum headcount required for a chapter to mount an FLC Exam is only 15)
This is the first time in AICI history where an AICI FLC Exam was conducted simultaneously in two languages English and Chinese This is the first time a Chinese version of the FLC paper test has been available as it was developed just this year
2015 has been a banner year for AICI FLC certification kicking off
with AICI Mexico City Chapter successfully hosting FLC testing for an entire group using the Live Online Proctor (LOP) with 15 participants taking the exam
Additionally AICI Washington DC Chapter and AICI Malaysia Chapter held their own unique ldquoFLC Bootcampsrdquo to help those interested in obtaining their FLC certification
DELBY BRAGAIS AICI CIP CPC is the outgoing VP Certification on the AICI International Board
BETWEEN US
38 | July 2015 magazine
UPCOMING EVENTS
LISTFUL THINKING USING LISTS TO BE MORE PRODUCTIVE HIGHLY SUCCESSFUL AND LESS STRESSED Paula Rizzo The List Producer and author of Listful Thinking
July 15 2015 800pm EST mdash NEW YORK
It seems simple but using lists can have huge returns if you do it right What do Sir Richard Branson Martha Stewart Sheryl Sandberg Ellen DeGeneres and Madonna have in common Each is a list maker and history shows us that change creators make their to-do lists and check them often In this one-hour teleclass you will learn how to
bull Save timebull Be more organizedbull Become more productive
For more information visit Listful Thinking Using Lists to be More Productive Highly Successful and Less Stressed
IMAGEN CORPORATIVA Y MARCA PERSONAL EN EL SECTOR BANCARIO-FINANCIERO Kalena de Velado kalenadeveladowordpresscom
14 de Agosto 2015 1200pm CDT mdash MEXICOndashGUADALAJARA
La clase esta orientada a propocinar un conocimiento general sobre la importancia de alinear la marca persona la imagen corporatival y el estilo profesionai de acuerdo a la experiencia vivida como asesora de imagen en el sector empresarial
Lo que aprenderaacutebull Reflexionar sobre las oportunidades en el sector empresarialbull Compartir experiencias a lo largo de 20 antildeos en el sector financiero bancariobull Conversar sobre las perspectivas en un entorno globalbull Conocer otras experiencias similares en otros paises y regions
For more information visit Imagen corporativa y marca personal en el sector bancario-financiero
AICI 2015 GLOBAL CONFERENCE August 27ndash30 2015 mdash WASHINGTON DC Renaissance Arlington Capital View Hotel
For complete conference details and to register visit AICI Global Conference
AICI WEBINARS FOR CEUrsquoS
BETWEEN US
bull Save moneybull Reduce stress
The Association of Image Consultants International | 39
ADVERTISE YOUR PRODUCTS amp SERVICES IN AICI GLOBAL MAGAZINE
REACH THOUSANDS OF AICI MEMBERS AND OTHER INDUSTRY PROFESSIONALS WORLDWIDE AND BOOST YOUR EARNING POTENTIAL
OUR READERS ARE LOOKING FORColor Systems
Body Styling TrainingIndustry-Related Books amp Magazines
Multi-level and Network Marketing OpportunitiesBusiness Tools
Continuing Education Units for AICI certificationHealth and Beauty Products
Professional Development Workshops amp WebinarsHotel amp Travel Services
Website Design and SupportCareer Coaches
Sales ToolsClothing amp Accessories
CONTACT IMOGEN LAMPORT AT IMOGENAOPICOMAU FOR CURRENT AD RATES AND DEADLINES
NEXT ISSUE OCTOBER 2015
APRIL2015
AICI GL BALP R O F E S S I O N A L D E V E L O P M E N T I S S U E
THE 2015 AICI GLOBAL
CONFERENCE
YOUR VIP INVITATION ldquoMUST SEErdquo DC
MEMBER SPOTLIGHTJOANNE RAE
POWERFUL SATURDAY
CELEBRATING 25 YEARS
JANUARY2015
AICI GL BALC O N N E C T I O N S I S S U E
MANAGINGCOMMUNICATIONS
FOR MAXIMUM
RESULTS
A RUNWAY STAR
RISES MEMBER SPOTLIGHT KEIKO NAGAO
USING THE POWER OF
AICI CERTIFICATION
ldquoI was really impressed with the community service Sue was providing and I saw all the
work she was putting into it When I questioned her about how her efforts were funneling back to her business I was so surprised at her answer it wasnrsquot So we rolled up our sleeves and I helped her tweak her message so the audience was clear that she was inviting them to be her new clients She was nervous but followed through and what a difference Itrsquos great to do good work in the community but when yoursquore growing a new business itrsquos important to be able to parlay that exposure into a wider client base Sue has become an absolute expert at creating that flow Itrsquos a win-winrdquo
mdash BRENDA KINSEL AICI CIP
perceivedrsquo I saw the students in the course change from week to week Theyrsquod be sitting taller prouder They became more visiblerdquo
Jacobs taught the course for three terms and then became so busy in her practice that she had to give it up ldquoThey donrsquot pay you much but it gives you huge credibility Of course you donrsquot promote your business in the class ndash thatrsquos a no-no But out of the approximately 20 students in each term probably 60 percent of them either became clients or referred clients to me down the roadrdquo
Later Jacobs connected with Brescia University College an all-female college within the University of Western Ontario Jacobs knew how to get her foot in the door to build a lasting relationship
ldquoI initially participated in an evening called Female Entrepreneur Showcase where I met and connected with many students That led to my being asked to be on a panel of experts helping graduates ready themselves for interviews and transitioning from being a student to the real worldrdquo
That led to the Director of Alumnae Services asking her to collaborate on a Dress for Success program aimed at third-year and graduating students The success of the program has led to it becoming an annual event She could not be more thrilled
ldquoI have made many new friends in the students I get such a kick out of them sending me Facebook messages from all over the world Warms my heart Our work as image professionals is far reachingrdquo
She didnrsquot do all this on her own Role models were important to Jacobs both in life and business
ldquoI have had two role models who taught me how to be successful in business my father and my husband It is all about selling you not your product People buy you Finding out what that means personally takes time In my opinion before your business can grow the way you want it to grow you must know who you are and what your uniqueness is Thatrsquos the only way to attract your ideal clientrdquo
Jacobs has a well-established business now Personal Style Image and Wardrobe Consulting but she is quick to caution that it didnrsquot happen quickly It took time she says to figure out who her target market was and how to reach them
The Association of Image Consultants International | 19
ldquoI accomplished this gradually with the help of two image professionals who I hired as mentors and are now treasured friends Catherine Bell [AICI CIP] and Brenda Kinsel [AICI CIP]
ldquoAligning myself with audiences where the potential for future business was good was not only prudent it changed the trajectory of my business
ldquoSome of my early presentations were unpaid I chose them carefully I got in front of causes I cared about that were important to me businesses that could support and engage my services Being true to yourself is difficult especially when you want and need clients but in the end holding true to your values your ethics and standards wins outrdquo
For Sue Jacobs sticking to her sense of mission has aligned brilliantly with marketing her business
ldquoIt took some time I have moments where I stumble we all do I continue to learn and strive to be the best I can be my way on my terms I could not have dreamed of a better more fulfilling career I am proud to be in such esteemed company Image consultants People committed to being the best they can berdquo
Itrsquos hard not to agree with Jacobs
THEA WOOD AICI FLC MBA is an independent image consultant based in Austin Texas and serves as managing editor for AICI Global She is the co-author of Socially Smart and Savvy
ldquoIt is all about selling you not your product People buy you Finding out what that means personally takes time In my opinion before your business can grow the way you want it to grow you must know who you are and what your uniqueness isrdquo
Ima
ge Design
ndash Ph
oto
graph
ic Art b
y Cra
ig an
d A
ma
nd
a
Photos by Image Design ndash Photographic Art by Craig and Amanda
20 | July 2015 magazine
Pro bono is a Latin phrase that means doing professional work without payment or at a reduced fee for the public good Why should image
professionals offer complimentary or low-cost services There are four powerful reasons to choose public service
1 PROPEL YOUR PROFESSIONAL GROWTH
Pro bono service is the perfect opportunity to develop your skills and strengthen presentations in a low-stress environment You can receive valuable feedback while trying out a new training topic or testing a service for the first time Practicing with ldquofreebiesrdquo prepares you for future high profile and profitable clients
2 OPEN NEW DOORS TO LEADERSHIP
Creating pro bono relationships gives you the chance to meet top leaders from worthy and influential organizations For example my volunteer work with HRNYrsquos University Relations committee enabled me to connect with role models across many fields such as career services training and diversity Try serving as a volunteer on a board of directors or team It is rewarding and instantly increases your credibility
3 WIDEN YOUR REACH
Online recognition is a key benefit of pro bono work Consider blogging for a nonprofit or actively supporting charitable initiatives to make an impact while expanding your visibility This fall Image Impact International is launching Mentoring Leaders 4 Impact with the widely established college student-run nonprofit wwwaiesecorg In online profiles we will showcase our volunteers for their fantastic support of student leaders
4 ENHANCE YOUR APPEAL TO CUSTOMERS
Giving your time and talents to a cause makes good business sense According to Kim Gordon in Entrepreneurcom ldquoCustomers who visit your website and see your advertising want to know that you share their desire to make the world a better place by supporting an important cause If your business or brand doesnrsquot stand for a cause consumers may turn to your competitorsrdquo Authentic pro bono choices can make you stand out from the competition and help you to attract clients
REASONABLE LIMITS
Should you always say yes to pro bono requests When should you say no It is important to set limits Image professionals deserve to be fairly compensated for their expertise One approach is to establish monthly or quarterly parameters for pro bono work This gives you flexibility and a gracious way to politely say no if you have reached your quota
Pro bono work is a powerful way to increase professional skills meet influential leaders expand online visibility and attract clients when you balance requests within reasonable limits
Pamela Judd AICI CIP is the President of Image Impact International a global philanthropic nonprofit community of trainers Pro bono educational activities include College 2 Career 2 Community Impact Mentoring Leaders 4 Impact Global Civility Awareness and Disability + STYLE To find out more contact juddpamelaaolcom or visit wwwimageimpactorg
THE POWER OF PRO BONOBY PAMELA JUDD AICI CIP
A PUBLIC SERVICE ANNOUNCEMENT BROUGHT TO YOU BY IMAGE IMPACT
The Association of Image Consultants International | 21
22 | July 2015 magazine
ETIQUETTE
HOW TO LOOK ACT AND SPEAK
We can all pick out the image consultants with presence They have a definite aura about them Some people have had natural capacities since childhood but the vast majority of us need to learn skills to exude presence
There are several elements of presence One is the art of being powerful purposeful and intentional The challenge is to look and act as if nothing about you is accidental or left to chance and yet you seem natural not contrived The second element is to be clear on your values Your appearance habits speaking style and actions then become congruent with what is important to you You walk the talk The third element is approachability As image consultants we want to appeal to a wide variety of people in our target market
ESTABLISH PRESENCE WITH YOUR SPEAKING STYLE
GAZE When speaking in public use steady eye contact and rest your gaze for two seconds on at least one different individual on all sides Eye contact with a friendly smile can help create a trusting relationship with the whole audience
GESTURES ldquoSpeaking with your handsrdquo is a common trait but can be a pitfall Waving your hands indiscriminately detracts from your message Practice well defined gestures If you are making a few points at one time help people follow by counting each point on your fingers
TIMBRE Voice quality can enhance your presence If you have a high-pitched voice find a lower tone in
your range as a high voice can denote uncertainty and inexperience Practice in the lower tone until it becomes natural Voice classes will also help
ENUNCIATION Clearly pronounce your words and alternate your pace Use a fast pace for enthusiasm medium for information sharing and slow pace for emphasis
BREVITY Donrsquot ramble on especially about yourself Be ultra sensitive to ldquodeer in the headlightsrdquo expressions and fidgeting Itrsquos up to you to be more interesting than the message on their smartphone
DICTION Cut out clicheacutes and exaggeration Donrsquot use scatological language or jargon Use precise language and you will sound more clear and original
Presence the art of being present is to listen to and be with people in such a way that they experience our engagement and genuine interest Image consultants with presence see the best in others The more we value the good traits in our clients rather than seeing them as a big problem the more we empower them and the more we increase their confidence with better results
Lynne Marks AICI CIM is President of London Image Institute She is co-author of The Perfect Fit How to Start an Image Consulting Business and author of Skinny Bits Wisdom for a Flourishing Image Business She has twice served as International President of AICI and has received both the AICI Award of Excellence for Education and the AICI IMMIE award (Image Makers Merit of Industry Excellence) award
EXECUTIVE PRESENCEFOR IMAGE CONSULTANTS BY LYNNE MARKS AICI CIM
PART ONE OF THIS ARTICLE APPEARED IN THE APRIL 2015 ISSUE
AICI PREFERRED PARTNER
The Association of Image Consultants International | 23
FOUR REASONS WHY NOW IS THE BEST TIME TO GET YOUR FLC CERTIFICATION
FLC Test investment cost now lower by 50From a prior investment cost of $545 the FLC test now costs $275
Return of the FLC Paper TestThe FLC Paper Test can now be run during Chapter Education Days subject to compliance to certification guidelines Moreover the FLC Test will now be offered during the AICI International Conferences once more
Introducing the technologically advanced LOP (Live Online Proctor)This is an internet-based test that allows anyone with a computer to take the test from anywhere in the world Unlike our current FLC computer-based test the LOP will allow any applicant to schedule and take the test using their computer from their home office or preferred location anywhere in the world There is no need to travel to a testing center to take the test This means convenience and valuable savings in travel expenses Moreover there is no waiting time for test results as applicants will know their test outcome right after taking the exam
Two application tracks now open for FLC CertificationThere are now two application options open to applicants Both have their pros and cons so all applicants are advised to evaluate which one works best for them
OPTION 1 Binder First Test Second
This involves submitting your FLC Binder first and upon approval by the assigned FLC Reviewer you may sit for the FLC Test
OPTION 2 Test First Binder Second
This option allows the applicant to sit for the FLC Test as a first step Upon passing the Binder may then be submitted to the assigned reviewer
24 | July 2015 magazine
CONFERENCECONFERENCE
CONFERENCE
AICI 國 際 双 年 會 提 供 了 一 個 最 好 的 自 我 提 昇 和 進 修 專 業 的 機 會 你
會 享 有 以 下 經 歷 和 收 獲
1) 與 同 行 和 資 深 人 士 砌 磋 學 習 和 互 相 觀 摩
2) 在 展 覽 中 尋 找 到 專 用 教 材 書 藉 商 品 甚 至 商 機
3) 增 廣 見 聞 開 濶 視 野 學 習 國 際 社 交 禮 儀 提 昇 自 身 國 際 型 象
形 象 設 計 專 家 左 谷 蘭
The biannual AICI Global Conference will provide you with the best opportunity for professional self-improvement and learning You will experience the following benefits
1) Observe and learn with peers and seniors memberscolleagues 2) Find suitable materials books merchandise and even business opportunities in the exhibition3) Broaden your horizons open your mind and learn international protocol and social etiquette
Most importantly enhance yourself with international perspectives
KAREN TSUO AICI CIP AICI SAN FRANCISCO BAY AREA CHAPTER
Asistir a la convencioacuten global me llenoacute de crecimiento en muchos aspectos Desde convivir y aprender de las grandes autoras de los libros con los cuales aprendiacute y me inspire para apasionarme de esta profesioacuten Como el networking que se crea el cual me ayudoacute a visualizar mis metas y trabajar en ellas Regrese a mi empresa con ganas de trabajar para mi capiacutetulo promocionando a AICI como una asociacioacuten profesional ademaacutes me lleneacute de conocimiento materiales nuevos y fuerza de compartir a mi gente lo que me transmitieron mis colegas y amigas de todo el mundo
I grew in many ways from attending the global conference I was able to learn in person from the great authors of the books I had studied and that had inspired me with passion for this profession There were great networking opportunities which helped me visualize my goals and work on them I returned to my company eager to promote AICI professional membership and work for my chapter I returned with new knowledge and materials to share with my people all that my colleagues and friends worldwide gave me
LOREN MESCHOULAM ESTILO BY LOREN AICI GUADALAJARA CHAPTER
CATAPULT YOUR CAREERAT THE AICI GLOBAL CONFERENCE REPORTED BY KAREN TSUO AICI CIP NADIA VALDIVIESO AND DEBRA LINDQUIST AICI CIP MA
26 | July 2015 magazine
The conference is the only place you can connect with the worldwide image industry However it was a very local connection forged at the conference that has proved most productive for me Bess Heitner a jewelry designer from New York City exhibited at Conference Her high quality jewelry is perfect for many of my clients Beth is extremely accessible as she lives very close to me I went all the way to conference to meet someone who lives next door
ANNIE BRUMBAUGH AICI CIP AB WARDROBE WORKS AICI NEW YORKTRI-STATE CHAPTER
Mi experiencia en las conferencias de AICI fueron increiacutebles Tuve la fortuna de conocer muchos consultores alrededor del mundo y uno de ellos fue Sarah Hathorn Al haber atendido a la conferencia me puso en contacto con ella doacutende contrateacute sus servicios como coach y mentor y esto provocoacute que mi nuevo negocio creciera en muy poco tiempo y me posicionara fuerte entre los corporativos en Meacutexico Empezamos la relacioacuten en 2012 y al diacutea de hoy formo parte de su empresa Illustra Business Coaching como Coach Asociado para Latinoameacuterica Definitivamente ir a la Conferencia te brinda oportunidades de educacioacuten y de lograr hacer negocios con otros expertos en la industria a nivel mundial
My experience attending the AICI conference was incredible I had the good fortune to meet many people from around the world and one of them was Sarah Hathorn Going to conference put me in contact with her where I hired her as a coach and mentor Thanks to her coaching my new business grew quickly We started our relationship in 2012 and now I am an associate coach for Latin America for her company Illustra Business Coaching Definitely going to Conference presents you not only with great education opportunities but also great possibilities to collaborate professionally with other experts
ALE MARROQUIacuteN AICI CIP IMAGEN Y PROTOCOLO DE NEGOCIOS AICI GUADALAJARA CHAPTER
I attended my first AICI Global Conference in May 2013 in Arizona It was such an exciting conference and I got a lot out of it I made some connections with other members and took some amazing workshops that helped me further my education in image consulting Attending the conference in 2013 helped me gain the necessary credits to earn my FLC the following year I recommend everyone attend conference to gain their own unique experience
MELISSA SUGULAS AICI FLC MELISSA SUGULAS STYLE AICI NEW YORKTRI-STATE CHAPTER
BE SURE AND CHECK OUT THE APRIL 2015 AICI GLOBAL FOR MORE STORIES ON THE UPCOMING AICI 2015 GLOBAL CONFERENCE YOU CAN FIND THE COMPLETE SCHEDULE AND REGISTRATION DETAILS AT AICI 2015 GLOBAL CONFERENCE
APRIL2015
AICI GL BALP R O F E S S I O N A L D E V E L O P M E N T I S S U E
THE 2015 AICI GLOBAL
CONFERENCE
YOUR VIP INVITATION ldquoMUST SEErdquo DC
MEMBER SPOTLIGHTJOANNE RAE
POWERFUL SATURDAY
CELEBRATING 25 YEARS
The Association of Image Consultants International | 27
13
httpcatherinescholzecom13 contactcatherinescholzecom13 802-shy‐399-shy‐271513
13
Help13 us13 Revolutionize13 the13 Way13 Curvy13 Women13 Shop13 for13 Clothes13 13 We13 design13 professional13 attire13 for13 curvy13 women13 sizes13 8-shy‐2013 13 13 Made13 in13 the13 USA13 from13 natural13 fibers13 13 We13 offer13 a13 new13 shopping13 experience13 for13 curvy13 women13 personalized13 service13 customizable13 options13 for13 each13 garment13 shopping13 in13 the13 comfort13 of13 her13 home13 or13 your13 studio13 13 We13 train13 and13 work13 with13 our13 stylists13 on13 a13 product13 platform13 that13 helps13 meet13 their13 business13 goals13 13 No13 minimums13 no13 exclusivity13 13 And13 for13 201513 no13 start-shy‐up13 costs13 13 Contact13 us13 for13 details13 13
13
13
httpcatherinescholzecom13 contactcatherinescholzecom13 802-shy‐399-shy‐271513
13
Help13 us13 Revolutionize13 the13 Way13 Curvy13 Women13 Shop13 for13 Clothes13 13 We13 design13 professional13 attire13 for13 curvy13 women13 sizes13 8-shy‐2013 13 13 Made13 in13 the13 USA13 from13 natural13 fibers13 13 We13 offer13 a13 new13 shopping13 experience13 for13 curvy13 women13 personalized13 service13 customizable13 options13 for13 each13 garment13 shopping13 in13 the13 comfort13 of13 her13 home13 or13 your13 studio13 13 We13 train13 and13 work13 with13 our13 stylists13 on13 a13 product13 platform13 that13 helps13 meet13 their13 business13 goals13 13 No13 minimums13 no13 exclusivity13 13 And13 for13 201513 no13 start-shy‐up13 costs13 13 Contact13 us13 for13 details13 13
13
ETIQUETTE
The average American woman in 2015 according to WebMD is 5rsquo4rdquo has a waist of 34-35 inches and wears a size 12-14 dress
Image consultants today have more clients in need of clothing in the 14-20+ size range And while one can spend hours debating the health impacts of this trend our job is to support our clients and to help them look and feel their absolute best Not only is this important for their emotional well-being studies have shown that healthy self-image leads to healthier life decisions We truly can impact the lives of the people we serve
When styling plus-size women there are several special considerations
STRUCTURE Flattering a curvy frame requires a combination of structured garments that support the shape of the body and good fitting lines that provide the correct amount of space for the curvy areas of the body Jackets and vests are great choices because they visually nip in the waist and provide shape
FABRICS There are two aspects of fabric to consider
Hand refers to the stiffness of the fabric Using stiffer fabrics in jackets and bottoms while using fluid fabrics for tops or dresses will provide the perfect combination giving the body shape as well as providing flow over troublesome areas such as the stomach and thighs
Fiber content Plus-size women often perspire more easily than their misses-sized sisters This can be a true challenge for the traveling professional because she
sweats while dashing to the next meeting or airplane then gets miserably cold while sitting in the air-conditioned space The best fiber choices are natural ones cotton the superfine wools silk rayon and linen Avoid polyester and acetate if possible Polyester not only increases sweating it also traps odor What about the wicking fabrics in sportswear Sorry they still increase sweating and odors
FITTING LINES Garments designed for plus-size women need to have fitting lines These can be cleverly hidden within style lines but they have to be there Princess lines are a great choice because they can visually narrow the width of the body and can be manipulated to fit the bust waist and hips Darts are also effective Ideally tops will have both horizontal and vertical (either French or waist) darts to provide good fit at the bust and across the stomach and hips Darts or princess seams in pants and skirts are a must-have to fit and flatter the derriegravere and lower back
DESIGN Was the garment designed specifically for the plus-size woman or was it merely graded up from misses sizes Designers cutting specifically for plus sizes design the garment on a plus-size model and mannequin and they assess style lines fit and proportion specifically for that body The end result is much more flattering
Catherine Scholze is the owner and designer of Catherine Scholze Designs and a Preferred Partner for the 2015 AICI Global Conference
FABULOUS AT ANY SIZESTYLING THE PLUS-SIZE WOMAN BY CATHERINE SCHOLZE
AICI PREFERRED PARTNER
The Association of Image Consultants International | 29
STYLE
SEVEN DECADES OF
AMERICAN STYLEBY SUSAN HESSELGRAVE AICI FLC
Marjorie Merriweather Post ca 1935 Photographer John Alfred Piver Courtesy Hillwood Estate Museum and Gardens
A special exhibit at the Hillwood Museum will be of particular interest to AICI members attending the AICI Global Conference this August The
museumrsquos tagline is ldquoWhere Fabulous Livesrdquo and fabulous it is indeed
Set within 25 acres of gardens and woodlands the museum that Marjorie Merriweather Post bequeathed includes the most comprehensive collection of Russian imperial art outside of Russia and a distinguished 18th-century French decorative art collection Her personal collection of commissioned Cartier jewelry was
featured in a special exhibit there last year
Ingenue to Icon will include more than 70 gowns dresses and ensembles worn by Marjorie Merriweather Post from the first part of the century to the 70s This is the first exhibition at Hillwood to present Marjorie Postrsquos full range of style Post was well known for her strong sense of personal style and appreciation of beauty and craftsmanship in all things The exhibit documents not only the evolution of American style but how fashion reflected the changing perception and definition of American women
30 | July 2015 magazine
FROM RESIDENCE TO MUSEUM
What is now the Hillwood Museum started out as Marjorie Merriweather Postrsquos residence
It was her divorce in 1955 from her third husband Joseph Davies that spurred Post to buy the Hillwood mansion Davies was demanding a fortune in return for the Washington mansion they lived in
ldquoBeing a good businesswoman she thought that price was a little high and she wanted some leveragerdquo explained her granddaughter and former museum president Ellen Charles to The Washington Post
Ellen Charles served as the board president of the museum for 25 years stepping down in 2014 She was the last Post descendant to head Hillwood taking over from her mother in 1989 Under Charlesrsquo leadership Hillwood was transformed from ldquoa very fancy house full of very fancy stuffrdquo into a world-class museum that attracts 70000 visitors a year
Her grandmotherrsquos style was overwhelming to Charles as a young woman ldquoShe was so grand and she was a perfectionist You were afraid you were going to stumble sometimesrdquo Yet it was Postrsquos perfectionism that translated into her impeccable sense of style
ldquoMarjorie Post lived an extraordinary life throughout which she played many roles from a young Edwardian bride to a high-profile business and society figure to independent grande dame She was always aware that how she presented herself particularly through her dress not only reflected her personality but also projected her role to societyrdquo
ndash KATE MARKERT HILLWOOD EXECUTIVE DIRECTOR
Post wanted to ldquojazz uprdquo her granddaughterrsquos party outfits ldquoDearie you need some jewelryrdquo she would say holding out diamonds or emeralds Ellen Charles remembered the thought of wearing the elaborate jewelry ldquowas horrifying Not the cost of it just the size of itrdquo
INGENUE TO ICON 70 Years of Fashion from the Collection of Marjorie Merriweather PostExhibit Dates June 6 to December 31 2015
Address 4155 Linnean Avenue NW Washington DC
Getting there Metro VanNessUDC Red Line (20 minute walk)
Hours Tuesday through Sunday 10 am to 5 pm Closed Mondays
Admission Suggested Donation $18
The Association of Image Consultants International | 31
A LIFE OF HIGH FASHION IN THE 20TH CENTURY
Born in 1887 Post came of age during a time of turbulence and political transformation for American women In 1900 women were not deemed ldquopersonsrdquo under the Fourteenth Amendment to the Constitution and had no separate legal standing By the end of the 20th century American women had gained the vote reproductive rights property rights and roles in the offices of government What they had not gained however was true equality in the workplace Paychecks and promotions however were never a concern for Marjorie Merriweather Post who at the time of her inheritance of the Post fortune at age 27 became the wealthiest woman in the United States
American 20th century style opens with the new feminine ideal of the ldquoGibson Girlrdquo Post epitomized this trend upswept hair and high fashion gowns on a young woman who was educated worldly and independent
When Post married Edward Bennett Close in 1905 she entered East Coast high society in earnest A wardrobe makeover was called for She called upon Parisian couturiers fine department stores and New York custom fashion houses to ensure that she was wearing the latest and most coveted styles
THE POST FORTUNE Treasure in a Cereal BoxIn 1895 CW Post Marjorie Merriweather Postrsquos father singlehandedly created the breakfast foods industry He was the inventor of the very first manufactured breakfast product Postum a patented beverage of wheat berries bran and molasses as a ldquonutritious alternativerdquo to coffee In 1989 the first commercially packaged breakfast cereal was debuted Grape-Nuts Grape-Nuts made him a millionaire And in 1904 Post invented cornflakes Initially branded with an unpopular name the cornflakes were rebranded in 1908 as Post-Toasties and sales soared The successful rebrand resulted in over $2 million net profit in just one year
Source Marjorie Merriweather Post - A Biography by Kenneth Lisbee
Left Evening Dress Callot Soeurs Paris ca 1907 Turquoise silk
moireacute turquoise cotton moireacute orangegold silk crecircpe orange
tulle turquoisegold silk cotton floss turquoisegold silk ribbon
cord beading Courtesy Hillwood Estate Museum and Gardens
Right Evening Ensemble Thurn New York City ca 1927 Red silk
crecircpe melon silk charmeuse organza lace Courtesy Hillwood
Estate Museum and Gardens
32 | July 2015 magazine
In the ldquoRoaring Twentiesrdquo hemlines rose and women were liberated from the corseted look of the turn of the century Progress and prosperity were the anthem of the times and the Art Deco influence could be seen in architecture decoration and fashion
In the 1930s now married to her third husband Joseph Davies Postrsquos style evolved to the glamour of Hollywood characterized by sensuous fabrics and close draping of the figure
Throughout the 1940s the Davies continued to entertain in grand style and Post as an ambassadorrsquos wife was called upon frequently to host diplomats Supreme Court justices and senators Her style during this period was the epitome of confident elegance Christian Diorrsquos ldquoNew Lookrdquo was extremely popular and brought Paris back to the forefront of fashion
The 1950s ushered in a return to the romance of rich detail and texture In a portrait by English portrait painter Douglas Chandor Post wore a gray silk faille evening gown attributed to African American designer Ann Lowe who was known for elaborately worked swirl-like motifs
A year later Jacqueline Bouvier popularized Ann Lowersquos fashions when she chose a wedding gown by the designer (See sidebar)
AN ICONIC DRESS AND NEAR DISASTERAnn Cole Lowe (1898ndash1981) was the first African American to become a noted fashion designer
The dress she made for Jacqueline Bouvier is one of the best-remembered bridal gowns of all time and was the catalyst for Lowersquos ascent from ldquodressmakerrdquo to sought-after fashion designer
But it almost didnrsquot happen
The dress which Lowe had designed and fashioned of silk chiffon taffeta was destroyed (after almost eight weeks of work) just ten days before the wedding due to a flooding of Lowersquos workroom Also ruined were nine of the bridesmaid dresses (only five gowns of the total order were spared)
Fortunately the supplier had enough material to make it possible to replace
the ruined gownshellipif Lowe and her staff could manage to recreate them in those remaining few days They worked day and night completing the wedding dress (cutting sewing and all) in eight days flat However Lowe ended up losing money in excess of $2000 on the project
Left Evening Dress detail Ann Lowe (attr) New York 1952 Waffle weave silk faille Courtesy Hillwood Estate Museum and Gardens
Right Toni Frissell [Public domain] via Wikimedia Commons
The Association of Image Consultants International | 33
Post was divorced from Davies in 1955 and began her residence at Hillwood Her manner of dress from this point on was classic mature and elegant Post favored New York-based Czechoslovakian designer Oldric Royce and commissioned dresses from him for the remainder of her life When she liked a certain style she would order the same design with variations The wedding dress Post commissioned for her 1958 marriage to her fourth husband Herbert May is very similar to the short day dress pictured
Through seven decades of change Marjorie Merriweather Post raised the bar for American high society seeking out designers who were at the forefront of the times and introducing fashion concepts from abroad into the sometimes stodgy East Coast upper class
SUSAN HESSELGRAVE AICI FLC is an independent image consultant based in Seattle Washington She serves as editor in chief for AICI Global and is currently writing a book exploring the intersection of values identity and personal style
Dinner dress Oldric Royce Inc New York City ca 1960 Yellow silk acetate nude silk organza green net Courtesy
Hillwood Estate Museum and Gardens
READ MOREAMERICAN EMPRESS THE LIFE AND TIMES OF MARGORIE MERRIWEATHER POST
By Nancy Rubin
34 | July 2015 magazine
FOR COMPLETE DETAILS VISIT HTTPWWWAICIORGEVENT2015GLOBALCONFERENCE
The Association of Image Consultants International | 35
BETWEEN US
AICI CITY CIRCLES THE SHORTEST DISTANCE BETWEEN TWO POINTSBY THEA WOOD AICI FLC
You may have heard about the new AICI City Circles You may now be an active member of a City Circle You may be asking ldquoWhat is a City Circlerdquo
AICI City Circles are AICIrsquos solution for either a) members who wanted to participate in AICI but didnrsquot have a regional chapter or b)
members who lived in a chapterrsquos region but were
too far away to actively participate They are city-
centric organizations that act autonomously in how
they operate their programs and requirements (if
any) The group simply needs to send a semi-annual
report to the International Board informing them of
circle activities
Rather than trying to jumpstart a regional AICI
chapter establishing an AICI City Circle would be a
first step to creating a recognized AICI presence in
your area
ldquoThere were existing groups that were not official so everyone wasnrsquot aware of them We decided that we needed a stepping stone toward a chapterrdquo said Riet de Vlieger AICI CIP and VP Chapter Relations ldquoWe now have seven City Circles Houston Dallas Spain Korea-Busan Mexico-Monterrey Columbia-Bogota and Peru-Lima Spain had their first conference in Barcelona this past Junerdquo
AICI City Circles also resolve the challenges that some regional chapters faced such as low membership numbers vast geographic expanses and struggling leadership participation
As a former Southwest Chapter board member who had to hold two offices to keep the chapter compliant
ldquoWe decided that we needed a stepping-stone toward a chapterrdquo
mdash RIET DE VLIEGER AICI CIP VP CHAPTER RELATIONS
36 | July 2015 magazine
DEADLINE JUNE 30 2015
to association requirements I personally witnessed the challenges of running a chapter whose members were spread across a vast geographical region
Chapter charity and education events resulted in poor attendance because no matter which city hosted the event many members had to drive three to six hours (or fly) to attend Many had a hard time paying for the event plus the travel expenses like gasoline airfare andor hotel rooms Add to that the introduction of online continuing education and the incentive to travel to chapter events waned
Since dissolving the Southwest Chapter Houston and Dallas have formed separate AICI City Circles All thatrsquos required is a minimum of four members and one ldquoconnectorrdquo or liaison to the International Board AICI City Circles have a presence on the AICI website by providing a link to the City Circlersquos website or Facebook page which are setup and maintained by each AICI City Circle
De Vlieger said that forming an AICI City Circle is easy to do online
gtgt Visit the AICI City Circles page gtgt Fill out the AICI City Circle
request formOnce approved AICI sends a welcome packet to the new AICI City Circle including a customized logo so that it can be published on the City Circlersquos website or Facebook page
THEA WOOD AICI FLC MBA is an independent image consultant based in Austin Texas and serves as managing editor for AICI Global She is the co-author of Socially Smart and Savvy
AICIrsquoS NEWEST CERTIFIED IMAGE MASTER
SARAH HATHORN Sarah Hathorn AICI CIM CPBS
joins the honored company of Helena Chenn AICI CIM
Marion Gellatly AICI CIM Dr Joyce Knudsen AICI CIM Emeritus Eva Koeck-Eripek AICI CIM Lynne Marks AICI CIM Carla Mathis AICI CIM Hitomi Ohmori AICI CIM Christina Ong AICI CIM Judith Rasband AICI CIM Elaine Stoltz AICI CIM and Anna Wildermuth AICI CIM
Sarah is the CEO of Illustra Consulting and Illustra Business
Coaching A Master Trainer at the London Image Institute and former senior executive for Macyrsquos Sarah has 30 years of experience imparting executive presence ABC skills to advance leaders
Attendees at the AICI Global Conference in August will have the opportunity to learn from her directly as she will be leading an intensive and interactive session ldquoIncrease Corporate Clients to Totally Supercharge Your Businessrdquo She will share the secrets of her
consultancyrsquos rapid ascent and ongoing success She will also reveal the exact same marketing steps systems and up-leveling strategies she uses to get her foot in the Fortune 500 door and then form scalable dynamic long-term relationships This session was designed specifically for those AICI members desiring to break into the corporate market for bigger revenues and greater career acceleration
Congratulations Sarah on your achievement
CERTIFICATION NEWSAICI MALAYSIA CHAPTER HOSTS PAPER FLC EXAMBY DELBY BRAGAIS AICI CIP CPC
I write this as I wait at the Kuala Lumpur Airport for my flight back to the Philippines
having spent the past four days in Malaysia In my capacity as AICI VP Certification it has been a very gratifying trip
I am happy to report that the AICI Malaysia Chapter has successfully hosted the pilot FLC Paper Test with an astounding 26 participants taking the exam from several different countries in Asia (The
minimum headcount required for a chapter to mount an FLC Exam is only 15)
This is the first time in AICI history where an AICI FLC Exam was conducted simultaneously in two languages English and Chinese This is the first time a Chinese version of the FLC paper test has been available as it was developed just this year
2015 has been a banner year for AICI FLC certification kicking off
with AICI Mexico City Chapter successfully hosting FLC testing for an entire group using the Live Online Proctor (LOP) with 15 participants taking the exam
Additionally AICI Washington DC Chapter and AICI Malaysia Chapter held their own unique ldquoFLC Bootcampsrdquo to help those interested in obtaining their FLC certification
DELBY BRAGAIS AICI CIP CPC is the outgoing VP Certification on the AICI International Board
BETWEEN US
38 | July 2015 magazine
UPCOMING EVENTS
LISTFUL THINKING USING LISTS TO BE MORE PRODUCTIVE HIGHLY SUCCESSFUL AND LESS STRESSED Paula Rizzo The List Producer and author of Listful Thinking
July 15 2015 800pm EST mdash NEW YORK
It seems simple but using lists can have huge returns if you do it right What do Sir Richard Branson Martha Stewart Sheryl Sandberg Ellen DeGeneres and Madonna have in common Each is a list maker and history shows us that change creators make their to-do lists and check them often In this one-hour teleclass you will learn how to
bull Save timebull Be more organizedbull Become more productive
For more information visit Listful Thinking Using Lists to be More Productive Highly Successful and Less Stressed
IMAGEN CORPORATIVA Y MARCA PERSONAL EN EL SECTOR BANCARIO-FINANCIERO Kalena de Velado kalenadeveladowordpresscom
14 de Agosto 2015 1200pm CDT mdash MEXICOndashGUADALAJARA
La clase esta orientada a propocinar un conocimiento general sobre la importancia de alinear la marca persona la imagen corporatival y el estilo profesionai de acuerdo a la experiencia vivida como asesora de imagen en el sector empresarial
Lo que aprenderaacutebull Reflexionar sobre las oportunidades en el sector empresarialbull Compartir experiencias a lo largo de 20 antildeos en el sector financiero bancariobull Conversar sobre las perspectivas en un entorno globalbull Conocer otras experiencias similares en otros paises y regions
For more information visit Imagen corporativa y marca personal en el sector bancario-financiero
AICI 2015 GLOBAL CONFERENCE August 27ndash30 2015 mdash WASHINGTON DC Renaissance Arlington Capital View Hotel
For complete conference details and to register visit AICI Global Conference
AICI WEBINARS FOR CEUrsquoS
BETWEEN US
bull Save moneybull Reduce stress
The Association of Image Consultants International | 39
ADVERTISE YOUR PRODUCTS amp SERVICES IN AICI GLOBAL MAGAZINE
REACH THOUSANDS OF AICI MEMBERS AND OTHER INDUSTRY PROFESSIONALS WORLDWIDE AND BOOST YOUR EARNING POTENTIAL
OUR READERS ARE LOOKING FORColor Systems
Body Styling TrainingIndustry-Related Books amp Magazines
Multi-level and Network Marketing OpportunitiesBusiness Tools
Continuing Education Units for AICI certificationHealth and Beauty Products
Professional Development Workshops amp WebinarsHotel amp Travel Services
Website Design and SupportCareer Coaches
Sales ToolsClothing amp Accessories
CONTACT IMOGEN LAMPORT AT IMOGENAOPICOMAU FOR CURRENT AD RATES AND DEADLINES
NEXT ISSUE OCTOBER 2015
APRIL2015
AICI GL BALP R O F E S S I O N A L D E V E L O P M E N T I S S U E
THE 2015 AICI GLOBAL
CONFERENCE
YOUR VIP INVITATION ldquoMUST SEErdquo DC
MEMBER SPOTLIGHTJOANNE RAE
POWERFUL SATURDAY
CELEBRATING 25 YEARS
JANUARY2015
AICI GL BALC O N N E C T I O N S I S S U E
MANAGINGCOMMUNICATIONS
FOR MAXIMUM
RESULTS
A RUNWAY STAR
RISES MEMBER SPOTLIGHT KEIKO NAGAO
USING THE POWER OF
AICI CERTIFICATION
ldquoI accomplished this gradually with the help of two image professionals who I hired as mentors and are now treasured friends Catherine Bell [AICI CIP] and Brenda Kinsel [AICI CIP]
ldquoAligning myself with audiences where the potential for future business was good was not only prudent it changed the trajectory of my business
ldquoSome of my early presentations were unpaid I chose them carefully I got in front of causes I cared about that were important to me businesses that could support and engage my services Being true to yourself is difficult especially when you want and need clients but in the end holding true to your values your ethics and standards wins outrdquo
For Sue Jacobs sticking to her sense of mission has aligned brilliantly with marketing her business
ldquoIt took some time I have moments where I stumble we all do I continue to learn and strive to be the best I can be my way on my terms I could not have dreamed of a better more fulfilling career I am proud to be in such esteemed company Image consultants People committed to being the best they can berdquo
Itrsquos hard not to agree with Jacobs
THEA WOOD AICI FLC MBA is an independent image consultant based in Austin Texas and serves as managing editor for AICI Global She is the co-author of Socially Smart and Savvy
ldquoIt is all about selling you not your product People buy you Finding out what that means personally takes time In my opinion before your business can grow the way you want it to grow you must know who you are and what your uniqueness isrdquo
Ima
ge Design
ndash Ph
oto
graph
ic Art b
y Cra
ig an
d A
ma
nd
a
Photos by Image Design ndash Photographic Art by Craig and Amanda
20 | July 2015 magazine
Pro bono is a Latin phrase that means doing professional work without payment or at a reduced fee for the public good Why should image
professionals offer complimentary or low-cost services There are four powerful reasons to choose public service
1 PROPEL YOUR PROFESSIONAL GROWTH
Pro bono service is the perfect opportunity to develop your skills and strengthen presentations in a low-stress environment You can receive valuable feedback while trying out a new training topic or testing a service for the first time Practicing with ldquofreebiesrdquo prepares you for future high profile and profitable clients
2 OPEN NEW DOORS TO LEADERSHIP
Creating pro bono relationships gives you the chance to meet top leaders from worthy and influential organizations For example my volunteer work with HRNYrsquos University Relations committee enabled me to connect with role models across many fields such as career services training and diversity Try serving as a volunteer on a board of directors or team It is rewarding and instantly increases your credibility
3 WIDEN YOUR REACH
Online recognition is a key benefit of pro bono work Consider blogging for a nonprofit or actively supporting charitable initiatives to make an impact while expanding your visibility This fall Image Impact International is launching Mentoring Leaders 4 Impact with the widely established college student-run nonprofit wwwaiesecorg In online profiles we will showcase our volunteers for their fantastic support of student leaders
4 ENHANCE YOUR APPEAL TO CUSTOMERS
Giving your time and talents to a cause makes good business sense According to Kim Gordon in Entrepreneurcom ldquoCustomers who visit your website and see your advertising want to know that you share their desire to make the world a better place by supporting an important cause If your business or brand doesnrsquot stand for a cause consumers may turn to your competitorsrdquo Authentic pro bono choices can make you stand out from the competition and help you to attract clients
REASONABLE LIMITS
Should you always say yes to pro bono requests When should you say no It is important to set limits Image professionals deserve to be fairly compensated for their expertise One approach is to establish monthly or quarterly parameters for pro bono work This gives you flexibility and a gracious way to politely say no if you have reached your quota
Pro bono work is a powerful way to increase professional skills meet influential leaders expand online visibility and attract clients when you balance requests within reasonable limits
Pamela Judd AICI CIP is the President of Image Impact International a global philanthropic nonprofit community of trainers Pro bono educational activities include College 2 Career 2 Community Impact Mentoring Leaders 4 Impact Global Civility Awareness and Disability + STYLE To find out more contact juddpamelaaolcom or visit wwwimageimpactorg
THE POWER OF PRO BONOBY PAMELA JUDD AICI CIP
A PUBLIC SERVICE ANNOUNCEMENT BROUGHT TO YOU BY IMAGE IMPACT
The Association of Image Consultants International | 21
22 | July 2015 magazine
ETIQUETTE
HOW TO LOOK ACT AND SPEAK
We can all pick out the image consultants with presence They have a definite aura about them Some people have had natural capacities since childhood but the vast majority of us need to learn skills to exude presence
There are several elements of presence One is the art of being powerful purposeful and intentional The challenge is to look and act as if nothing about you is accidental or left to chance and yet you seem natural not contrived The second element is to be clear on your values Your appearance habits speaking style and actions then become congruent with what is important to you You walk the talk The third element is approachability As image consultants we want to appeal to a wide variety of people in our target market
ESTABLISH PRESENCE WITH YOUR SPEAKING STYLE
GAZE When speaking in public use steady eye contact and rest your gaze for two seconds on at least one different individual on all sides Eye contact with a friendly smile can help create a trusting relationship with the whole audience
GESTURES ldquoSpeaking with your handsrdquo is a common trait but can be a pitfall Waving your hands indiscriminately detracts from your message Practice well defined gestures If you are making a few points at one time help people follow by counting each point on your fingers
TIMBRE Voice quality can enhance your presence If you have a high-pitched voice find a lower tone in
your range as a high voice can denote uncertainty and inexperience Practice in the lower tone until it becomes natural Voice classes will also help
ENUNCIATION Clearly pronounce your words and alternate your pace Use a fast pace for enthusiasm medium for information sharing and slow pace for emphasis
BREVITY Donrsquot ramble on especially about yourself Be ultra sensitive to ldquodeer in the headlightsrdquo expressions and fidgeting Itrsquos up to you to be more interesting than the message on their smartphone
DICTION Cut out clicheacutes and exaggeration Donrsquot use scatological language or jargon Use precise language and you will sound more clear and original
Presence the art of being present is to listen to and be with people in such a way that they experience our engagement and genuine interest Image consultants with presence see the best in others The more we value the good traits in our clients rather than seeing them as a big problem the more we empower them and the more we increase their confidence with better results
Lynne Marks AICI CIM is President of London Image Institute She is co-author of The Perfect Fit How to Start an Image Consulting Business and author of Skinny Bits Wisdom for a Flourishing Image Business She has twice served as International President of AICI and has received both the AICI Award of Excellence for Education and the AICI IMMIE award (Image Makers Merit of Industry Excellence) award
EXECUTIVE PRESENCEFOR IMAGE CONSULTANTS BY LYNNE MARKS AICI CIM
PART ONE OF THIS ARTICLE APPEARED IN THE APRIL 2015 ISSUE
AICI PREFERRED PARTNER
The Association of Image Consultants International | 23
FOUR REASONS WHY NOW IS THE BEST TIME TO GET YOUR FLC CERTIFICATION
FLC Test investment cost now lower by 50From a prior investment cost of $545 the FLC test now costs $275
Return of the FLC Paper TestThe FLC Paper Test can now be run during Chapter Education Days subject to compliance to certification guidelines Moreover the FLC Test will now be offered during the AICI International Conferences once more
Introducing the technologically advanced LOP (Live Online Proctor)This is an internet-based test that allows anyone with a computer to take the test from anywhere in the world Unlike our current FLC computer-based test the LOP will allow any applicant to schedule and take the test using their computer from their home office or preferred location anywhere in the world There is no need to travel to a testing center to take the test This means convenience and valuable savings in travel expenses Moreover there is no waiting time for test results as applicants will know their test outcome right after taking the exam
Two application tracks now open for FLC CertificationThere are now two application options open to applicants Both have their pros and cons so all applicants are advised to evaluate which one works best for them
OPTION 1 Binder First Test Second
This involves submitting your FLC Binder first and upon approval by the assigned FLC Reviewer you may sit for the FLC Test
OPTION 2 Test First Binder Second
This option allows the applicant to sit for the FLC Test as a first step Upon passing the Binder may then be submitted to the assigned reviewer
24 | July 2015 magazine
CONFERENCECONFERENCE
CONFERENCE
AICI 國 際 双 年 會 提 供 了 一 個 最 好 的 自 我 提 昇 和 進 修 專 業 的 機 會 你
會 享 有 以 下 經 歷 和 收 獲
1) 與 同 行 和 資 深 人 士 砌 磋 學 習 和 互 相 觀 摩
2) 在 展 覽 中 尋 找 到 專 用 教 材 書 藉 商 品 甚 至 商 機
3) 增 廣 見 聞 開 濶 視 野 學 習 國 際 社 交 禮 儀 提 昇 自 身 國 際 型 象
形 象 設 計 專 家 左 谷 蘭
The biannual AICI Global Conference will provide you with the best opportunity for professional self-improvement and learning You will experience the following benefits
1) Observe and learn with peers and seniors memberscolleagues 2) Find suitable materials books merchandise and even business opportunities in the exhibition3) Broaden your horizons open your mind and learn international protocol and social etiquette
Most importantly enhance yourself with international perspectives
KAREN TSUO AICI CIP AICI SAN FRANCISCO BAY AREA CHAPTER
Asistir a la convencioacuten global me llenoacute de crecimiento en muchos aspectos Desde convivir y aprender de las grandes autoras de los libros con los cuales aprendiacute y me inspire para apasionarme de esta profesioacuten Como el networking que se crea el cual me ayudoacute a visualizar mis metas y trabajar en ellas Regrese a mi empresa con ganas de trabajar para mi capiacutetulo promocionando a AICI como una asociacioacuten profesional ademaacutes me lleneacute de conocimiento materiales nuevos y fuerza de compartir a mi gente lo que me transmitieron mis colegas y amigas de todo el mundo
I grew in many ways from attending the global conference I was able to learn in person from the great authors of the books I had studied and that had inspired me with passion for this profession There were great networking opportunities which helped me visualize my goals and work on them I returned to my company eager to promote AICI professional membership and work for my chapter I returned with new knowledge and materials to share with my people all that my colleagues and friends worldwide gave me
LOREN MESCHOULAM ESTILO BY LOREN AICI GUADALAJARA CHAPTER
CATAPULT YOUR CAREERAT THE AICI GLOBAL CONFERENCE REPORTED BY KAREN TSUO AICI CIP NADIA VALDIVIESO AND DEBRA LINDQUIST AICI CIP MA
26 | July 2015 magazine
The conference is the only place you can connect with the worldwide image industry However it was a very local connection forged at the conference that has proved most productive for me Bess Heitner a jewelry designer from New York City exhibited at Conference Her high quality jewelry is perfect for many of my clients Beth is extremely accessible as she lives very close to me I went all the way to conference to meet someone who lives next door
ANNIE BRUMBAUGH AICI CIP AB WARDROBE WORKS AICI NEW YORKTRI-STATE CHAPTER
Mi experiencia en las conferencias de AICI fueron increiacutebles Tuve la fortuna de conocer muchos consultores alrededor del mundo y uno de ellos fue Sarah Hathorn Al haber atendido a la conferencia me puso en contacto con ella doacutende contrateacute sus servicios como coach y mentor y esto provocoacute que mi nuevo negocio creciera en muy poco tiempo y me posicionara fuerte entre los corporativos en Meacutexico Empezamos la relacioacuten en 2012 y al diacutea de hoy formo parte de su empresa Illustra Business Coaching como Coach Asociado para Latinoameacuterica Definitivamente ir a la Conferencia te brinda oportunidades de educacioacuten y de lograr hacer negocios con otros expertos en la industria a nivel mundial
My experience attending the AICI conference was incredible I had the good fortune to meet many people from around the world and one of them was Sarah Hathorn Going to conference put me in contact with her where I hired her as a coach and mentor Thanks to her coaching my new business grew quickly We started our relationship in 2012 and now I am an associate coach for Latin America for her company Illustra Business Coaching Definitely going to Conference presents you not only with great education opportunities but also great possibilities to collaborate professionally with other experts
ALE MARROQUIacuteN AICI CIP IMAGEN Y PROTOCOLO DE NEGOCIOS AICI GUADALAJARA CHAPTER
I attended my first AICI Global Conference in May 2013 in Arizona It was such an exciting conference and I got a lot out of it I made some connections with other members and took some amazing workshops that helped me further my education in image consulting Attending the conference in 2013 helped me gain the necessary credits to earn my FLC the following year I recommend everyone attend conference to gain their own unique experience
MELISSA SUGULAS AICI FLC MELISSA SUGULAS STYLE AICI NEW YORKTRI-STATE CHAPTER
BE SURE AND CHECK OUT THE APRIL 2015 AICI GLOBAL FOR MORE STORIES ON THE UPCOMING AICI 2015 GLOBAL CONFERENCE YOU CAN FIND THE COMPLETE SCHEDULE AND REGISTRATION DETAILS AT AICI 2015 GLOBAL CONFERENCE
APRIL2015
AICI GL BALP R O F E S S I O N A L D E V E L O P M E N T I S S U E
THE 2015 AICI GLOBAL
CONFERENCE
YOUR VIP INVITATION ldquoMUST SEErdquo DC
MEMBER SPOTLIGHTJOANNE RAE
POWERFUL SATURDAY
CELEBRATING 25 YEARS
The Association of Image Consultants International | 27
13
httpcatherinescholzecom13 contactcatherinescholzecom13 802-shy‐399-shy‐271513
13
Help13 us13 Revolutionize13 the13 Way13 Curvy13 Women13 Shop13 for13 Clothes13 13 We13 design13 professional13 attire13 for13 curvy13 women13 sizes13 8-shy‐2013 13 13 Made13 in13 the13 USA13 from13 natural13 fibers13 13 We13 offer13 a13 new13 shopping13 experience13 for13 curvy13 women13 personalized13 service13 customizable13 options13 for13 each13 garment13 shopping13 in13 the13 comfort13 of13 her13 home13 or13 your13 studio13 13 We13 train13 and13 work13 with13 our13 stylists13 on13 a13 product13 platform13 that13 helps13 meet13 their13 business13 goals13 13 No13 minimums13 no13 exclusivity13 13 And13 for13 201513 no13 start-shy‐up13 costs13 13 Contact13 us13 for13 details13 13
13
13
httpcatherinescholzecom13 contactcatherinescholzecom13 802-shy‐399-shy‐271513
13
Help13 us13 Revolutionize13 the13 Way13 Curvy13 Women13 Shop13 for13 Clothes13 13 We13 design13 professional13 attire13 for13 curvy13 women13 sizes13 8-shy‐2013 13 13 Made13 in13 the13 USA13 from13 natural13 fibers13 13 We13 offer13 a13 new13 shopping13 experience13 for13 curvy13 women13 personalized13 service13 customizable13 options13 for13 each13 garment13 shopping13 in13 the13 comfort13 of13 her13 home13 or13 your13 studio13 13 We13 train13 and13 work13 with13 our13 stylists13 on13 a13 product13 platform13 that13 helps13 meet13 their13 business13 goals13 13 No13 minimums13 no13 exclusivity13 13 And13 for13 201513 no13 start-shy‐up13 costs13 13 Contact13 us13 for13 details13 13
13
ETIQUETTE
The average American woman in 2015 according to WebMD is 5rsquo4rdquo has a waist of 34-35 inches and wears a size 12-14 dress
Image consultants today have more clients in need of clothing in the 14-20+ size range And while one can spend hours debating the health impacts of this trend our job is to support our clients and to help them look and feel their absolute best Not only is this important for their emotional well-being studies have shown that healthy self-image leads to healthier life decisions We truly can impact the lives of the people we serve
When styling plus-size women there are several special considerations
STRUCTURE Flattering a curvy frame requires a combination of structured garments that support the shape of the body and good fitting lines that provide the correct amount of space for the curvy areas of the body Jackets and vests are great choices because they visually nip in the waist and provide shape
FABRICS There are two aspects of fabric to consider
Hand refers to the stiffness of the fabric Using stiffer fabrics in jackets and bottoms while using fluid fabrics for tops or dresses will provide the perfect combination giving the body shape as well as providing flow over troublesome areas such as the stomach and thighs
Fiber content Plus-size women often perspire more easily than their misses-sized sisters This can be a true challenge for the traveling professional because she
sweats while dashing to the next meeting or airplane then gets miserably cold while sitting in the air-conditioned space The best fiber choices are natural ones cotton the superfine wools silk rayon and linen Avoid polyester and acetate if possible Polyester not only increases sweating it also traps odor What about the wicking fabrics in sportswear Sorry they still increase sweating and odors
FITTING LINES Garments designed for plus-size women need to have fitting lines These can be cleverly hidden within style lines but they have to be there Princess lines are a great choice because they can visually narrow the width of the body and can be manipulated to fit the bust waist and hips Darts are also effective Ideally tops will have both horizontal and vertical (either French or waist) darts to provide good fit at the bust and across the stomach and hips Darts or princess seams in pants and skirts are a must-have to fit and flatter the derriegravere and lower back
DESIGN Was the garment designed specifically for the plus-size woman or was it merely graded up from misses sizes Designers cutting specifically for plus sizes design the garment on a plus-size model and mannequin and they assess style lines fit and proportion specifically for that body The end result is much more flattering
Catherine Scholze is the owner and designer of Catherine Scholze Designs and a Preferred Partner for the 2015 AICI Global Conference
FABULOUS AT ANY SIZESTYLING THE PLUS-SIZE WOMAN BY CATHERINE SCHOLZE
AICI PREFERRED PARTNER
The Association of Image Consultants International | 29
STYLE
SEVEN DECADES OF
AMERICAN STYLEBY SUSAN HESSELGRAVE AICI FLC
Marjorie Merriweather Post ca 1935 Photographer John Alfred Piver Courtesy Hillwood Estate Museum and Gardens
A special exhibit at the Hillwood Museum will be of particular interest to AICI members attending the AICI Global Conference this August The
museumrsquos tagline is ldquoWhere Fabulous Livesrdquo and fabulous it is indeed
Set within 25 acres of gardens and woodlands the museum that Marjorie Merriweather Post bequeathed includes the most comprehensive collection of Russian imperial art outside of Russia and a distinguished 18th-century French decorative art collection Her personal collection of commissioned Cartier jewelry was
featured in a special exhibit there last year
Ingenue to Icon will include more than 70 gowns dresses and ensembles worn by Marjorie Merriweather Post from the first part of the century to the 70s This is the first exhibition at Hillwood to present Marjorie Postrsquos full range of style Post was well known for her strong sense of personal style and appreciation of beauty and craftsmanship in all things The exhibit documents not only the evolution of American style but how fashion reflected the changing perception and definition of American women
30 | July 2015 magazine
FROM RESIDENCE TO MUSEUM
What is now the Hillwood Museum started out as Marjorie Merriweather Postrsquos residence
It was her divorce in 1955 from her third husband Joseph Davies that spurred Post to buy the Hillwood mansion Davies was demanding a fortune in return for the Washington mansion they lived in
ldquoBeing a good businesswoman she thought that price was a little high and she wanted some leveragerdquo explained her granddaughter and former museum president Ellen Charles to The Washington Post
Ellen Charles served as the board president of the museum for 25 years stepping down in 2014 She was the last Post descendant to head Hillwood taking over from her mother in 1989 Under Charlesrsquo leadership Hillwood was transformed from ldquoa very fancy house full of very fancy stuffrdquo into a world-class museum that attracts 70000 visitors a year
Her grandmotherrsquos style was overwhelming to Charles as a young woman ldquoShe was so grand and she was a perfectionist You were afraid you were going to stumble sometimesrdquo Yet it was Postrsquos perfectionism that translated into her impeccable sense of style
ldquoMarjorie Post lived an extraordinary life throughout which she played many roles from a young Edwardian bride to a high-profile business and society figure to independent grande dame She was always aware that how she presented herself particularly through her dress not only reflected her personality but also projected her role to societyrdquo
ndash KATE MARKERT HILLWOOD EXECUTIVE DIRECTOR
Post wanted to ldquojazz uprdquo her granddaughterrsquos party outfits ldquoDearie you need some jewelryrdquo she would say holding out diamonds or emeralds Ellen Charles remembered the thought of wearing the elaborate jewelry ldquowas horrifying Not the cost of it just the size of itrdquo
INGENUE TO ICON 70 Years of Fashion from the Collection of Marjorie Merriweather PostExhibit Dates June 6 to December 31 2015
Address 4155 Linnean Avenue NW Washington DC
Getting there Metro VanNessUDC Red Line (20 minute walk)
Hours Tuesday through Sunday 10 am to 5 pm Closed Mondays
Admission Suggested Donation $18
The Association of Image Consultants International | 31
A LIFE OF HIGH FASHION IN THE 20TH CENTURY
Born in 1887 Post came of age during a time of turbulence and political transformation for American women In 1900 women were not deemed ldquopersonsrdquo under the Fourteenth Amendment to the Constitution and had no separate legal standing By the end of the 20th century American women had gained the vote reproductive rights property rights and roles in the offices of government What they had not gained however was true equality in the workplace Paychecks and promotions however were never a concern for Marjorie Merriweather Post who at the time of her inheritance of the Post fortune at age 27 became the wealthiest woman in the United States
American 20th century style opens with the new feminine ideal of the ldquoGibson Girlrdquo Post epitomized this trend upswept hair and high fashion gowns on a young woman who was educated worldly and independent
When Post married Edward Bennett Close in 1905 she entered East Coast high society in earnest A wardrobe makeover was called for She called upon Parisian couturiers fine department stores and New York custom fashion houses to ensure that she was wearing the latest and most coveted styles
THE POST FORTUNE Treasure in a Cereal BoxIn 1895 CW Post Marjorie Merriweather Postrsquos father singlehandedly created the breakfast foods industry He was the inventor of the very first manufactured breakfast product Postum a patented beverage of wheat berries bran and molasses as a ldquonutritious alternativerdquo to coffee In 1989 the first commercially packaged breakfast cereal was debuted Grape-Nuts Grape-Nuts made him a millionaire And in 1904 Post invented cornflakes Initially branded with an unpopular name the cornflakes were rebranded in 1908 as Post-Toasties and sales soared The successful rebrand resulted in over $2 million net profit in just one year
Source Marjorie Merriweather Post - A Biography by Kenneth Lisbee
Left Evening Dress Callot Soeurs Paris ca 1907 Turquoise silk
moireacute turquoise cotton moireacute orangegold silk crecircpe orange
tulle turquoisegold silk cotton floss turquoisegold silk ribbon
cord beading Courtesy Hillwood Estate Museum and Gardens
Right Evening Ensemble Thurn New York City ca 1927 Red silk
crecircpe melon silk charmeuse organza lace Courtesy Hillwood
Estate Museum and Gardens
32 | July 2015 magazine
In the ldquoRoaring Twentiesrdquo hemlines rose and women were liberated from the corseted look of the turn of the century Progress and prosperity were the anthem of the times and the Art Deco influence could be seen in architecture decoration and fashion
In the 1930s now married to her third husband Joseph Davies Postrsquos style evolved to the glamour of Hollywood characterized by sensuous fabrics and close draping of the figure
Throughout the 1940s the Davies continued to entertain in grand style and Post as an ambassadorrsquos wife was called upon frequently to host diplomats Supreme Court justices and senators Her style during this period was the epitome of confident elegance Christian Diorrsquos ldquoNew Lookrdquo was extremely popular and brought Paris back to the forefront of fashion
The 1950s ushered in a return to the romance of rich detail and texture In a portrait by English portrait painter Douglas Chandor Post wore a gray silk faille evening gown attributed to African American designer Ann Lowe who was known for elaborately worked swirl-like motifs
A year later Jacqueline Bouvier popularized Ann Lowersquos fashions when she chose a wedding gown by the designer (See sidebar)
AN ICONIC DRESS AND NEAR DISASTERAnn Cole Lowe (1898ndash1981) was the first African American to become a noted fashion designer
The dress she made for Jacqueline Bouvier is one of the best-remembered bridal gowns of all time and was the catalyst for Lowersquos ascent from ldquodressmakerrdquo to sought-after fashion designer
But it almost didnrsquot happen
The dress which Lowe had designed and fashioned of silk chiffon taffeta was destroyed (after almost eight weeks of work) just ten days before the wedding due to a flooding of Lowersquos workroom Also ruined were nine of the bridesmaid dresses (only five gowns of the total order were spared)
Fortunately the supplier had enough material to make it possible to replace
the ruined gownshellipif Lowe and her staff could manage to recreate them in those remaining few days They worked day and night completing the wedding dress (cutting sewing and all) in eight days flat However Lowe ended up losing money in excess of $2000 on the project
Left Evening Dress detail Ann Lowe (attr) New York 1952 Waffle weave silk faille Courtesy Hillwood Estate Museum and Gardens
Right Toni Frissell [Public domain] via Wikimedia Commons
The Association of Image Consultants International | 33
Post was divorced from Davies in 1955 and began her residence at Hillwood Her manner of dress from this point on was classic mature and elegant Post favored New York-based Czechoslovakian designer Oldric Royce and commissioned dresses from him for the remainder of her life When she liked a certain style she would order the same design with variations The wedding dress Post commissioned for her 1958 marriage to her fourth husband Herbert May is very similar to the short day dress pictured
Through seven decades of change Marjorie Merriweather Post raised the bar for American high society seeking out designers who were at the forefront of the times and introducing fashion concepts from abroad into the sometimes stodgy East Coast upper class
SUSAN HESSELGRAVE AICI FLC is an independent image consultant based in Seattle Washington She serves as editor in chief for AICI Global and is currently writing a book exploring the intersection of values identity and personal style
Dinner dress Oldric Royce Inc New York City ca 1960 Yellow silk acetate nude silk organza green net Courtesy
Hillwood Estate Museum and Gardens
READ MOREAMERICAN EMPRESS THE LIFE AND TIMES OF MARGORIE MERRIWEATHER POST
By Nancy Rubin
34 | July 2015 magazine
FOR COMPLETE DETAILS VISIT HTTPWWWAICIORGEVENT2015GLOBALCONFERENCE
The Association of Image Consultants International | 35
BETWEEN US
AICI CITY CIRCLES THE SHORTEST DISTANCE BETWEEN TWO POINTSBY THEA WOOD AICI FLC
You may have heard about the new AICI City Circles You may now be an active member of a City Circle You may be asking ldquoWhat is a City Circlerdquo
AICI City Circles are AICIrsquos solution for either a) members who wanted to participate in AICI but didnrsquot have a regional chapter or b)
members who lived in a chapterrsquos region but were
too far away to actively participate They are city-
centric organizations that act autonomously in how
they operate their programs and requirements (if
any) The group simply needs to send a semi-annual
report to the International Board informing them of
circle activities
Rather than trying to jumpstart a regional AICI
chapter establishing an AICI City Circle would be a
first step to creating a recognized AICI presence in
your area
ldquoThere were existing groups that were not official so everyone wasnrsquot aware of them We decided that we needed a stepping stone toward a chapterrdquo said Riet de Vlieger AICI CIP and VP Chapter Relations ldquoWe now have seven City Circles Houston Dallas Spain Korea-Busan Mexico-Monterrey Columbia-Bogota and Peru-Lima Spain had their first conference in Barcelona this past Junerdquo
AICI City Circles also resolve the challenges that some regional chapters faced such as low membership numbers vast geographic expanses and struggling leadership participation
As a former Southwest Chapter board member who had to hold two offices to keep the chapter compliant
ldquoWe decided that we needed a stepping-stone toward a chapterrdquo
mdash RIET DE VLIEGER AICI CIP VP CHAPTER RELATIONS
36 | July 2015 magazine
DEADLINE JUNE 30 2015
to association requirements I personally witnessed the challenges of running a chapter whose members were spread across a vast geographical region
Chapter charity and education events resulted in poor attendance because no matter which city hosted the event many members had to drive three to six hours (or fly) to attend Many had a hard time paying for the event plus the travel expenses like gasoline airfare andor hotel rooms Add to that the introduction of online continuing education and the incentive to travel to chapter events waned
Since dissolving the Southwest Chapter Houston and Dallas have formed separate AICI City Circles All thatrsquos required is a minimum of four members and one ldquoconnectorrdquo or liaison to the International Board AICI City Circles have a presence on the AICI website by providing a link to the City Circlersquos website or Facebook page which are setup and maintained by each AICI City Circle
De Vlieger said that forming an AICI City Circle is easy to do online
gtgt Visit the AICI City Circles page gtgt Fill out the AICI City Circle
request formOnce approved AICI sends a welcome packet to the new AICI City Circle including a customized logo so that it can be published on the City Circlersquos website or Facebook page
THEA WOOD AICI FLC MBA is an independent image consultant based in Austin Texas and serves as managing editor for AICI Global She is the co-author of Socially Smart and Savvy
AICIrsquoS NEWEST CERTIFIED IMAGE MASTER
SARAH HATHORN Sarah Hathorn AICI CIM CPBS
joins the honored company of Helena Chenn AICI CIM
Marion Gellatly AICI CIM Dr Joyce Knudsen AICI CIM Emeritus Eva Koeck-Eripek AICI CIM Lynne Marks AICI CIM Carla Mathis AICI CIM Hitomi Ohmori AICI CIM Christina Ong AICI CIM Judith Rasband AICI CIM Elaine Stoltz AICI CIM and Anna Wildermuth AICI CIM
Sarah is the CEO of Illustra Consulting and Illustra Business
Coaching A Master Trainer at the London Image Institute and former senior executive for Macyrsquos Sarah has 30 years of experience imparting executive presence ABC skills to advance leaders
Attendees at the AICI Global Conference in August will have the opportunity to learn from her directly as she will be leading an intensive and interactive session ldquoIncrease Corporate Clients to Totally Supercharge Your Businessrdquo She will share the secrets of her
consultancyrsquos rapid ascent and ongoing success She will also reveal the exact same marketing steps systems and up-leveling strategies she uses to get her foot in the Fortune 500 door and then form scalable dynamic long-term relationships This session was designed specifically for those AICI members desiring to break into the corporate market for bigger revenues and greater career acceleration
Congratulations Sarah on your achievement
CERTIFICATION NEWSAICI MALAYSIA CHAPTER HOSTS PAPER FLC EXAMBY DELBY BRAGAIS AICI CIP CPC
I write this as I wait at the Kuala Lumpur Airport for my flight back to the Philippines
having spent the past four days in Malaysia In my capacity as AICI VP Certification it has been a very gratifying trip
I am happy to report that the AICI Malaysia Chapter has successfully hosted the pilot FLC Paper Test with an astounding 26 participants taking the exam from several different countries in Asia (The
minimum headcount required for a chapter to mount an FLC Exam is only 15)
This is the first time in AICI history where an AICI FLC Exam was conducted simultaneously in two languages English and Chinese This is the first time a Chinese version of the FLC paper test has been available as it was developed just this year
2015 has been a banner year for AICI FLC certification kicking off
with AICI Mexico City Chapter successfully hosting FLC testing for an entire group using the Live Online Proctor (LOP) with 15 participants taking the exam
Additionally AICI Washington DC Chapter and AICI Malaysia Chapter held their own unique ldquoFLC Bootcampsrdquo to help those interested in obtaining their FLC certification
DELBY BRAGAIS AICI CIP CPC is the outgoing VP Certification on the AICI International Board
BETWEEN US
38 | July 2015 magazine
UPCOMING EVENTS
LISTFUL THINKING USING LISTS TO BE MORE PRODUCTIVE HIGHLY SUCCESSFUL AND LESS STRESSED Paula Rizzo The List Producer and author of Listful Thinking
July 15 2015 800pm EST mdash NEW YORK
It seems simple but using lists can have huge returns if you do it right What do Sir Richard Branson Martha Stewart Sheryl Sandberg Ellen DeGeneres and Madonna have in common Each is a list maker and history shows us that change creators make their to-do lists and check them often In this one-hour teleclass you will learn how to
bull Save timebull Be more organizedbull Become more productive
For more information visit Listful Thinking Using Lists to be More Productive Highly Successful and Less Stressed
IMAGEN CORPORATIVA Y MARCA PERSONAL EN EL SECTOR BANCARIO-FINANCIERO Kalena de Velado kalenadeveladowordpresscom
14 de Agosto 2015 1200pm CDT mdash MEXICOndashGUADALAJARA
La clase esta orientada a propocinar un conocimiento general sobre la importancia de alinear la marca persona la imagen corporatival y el estilo profesionai de acuerdo a la experiencia vivida como asesora de imagen en el sector empresarial
Lo que aprenderaacutebull Reflexionar sobre las oportunidades en el sector empresarialbull Compartir experiencias a lo largo de 20 antildeos en el sector financiero bancariobull Conversar sobre las perspectivas en un entorno globalbull Conocer otras experiencias similares en otros paises y regions
For more information visit Imagen corporativa y marca personal en el sector bancario-financiero
AICI 2015 GLOBAL CONFERENCE August 27ndash30 2015 mdash WASHINGTON DC Renaissance Arlington Capital View Hotel
For complete conference details and to register visit AICI Global Conference
AICI WEBINARS FOR CEUrsquoS
BETWEEN US
bull Save moneybull Reduce stress
The Association of Image Consultants International | 39
ADVERTISE YOUR PRODUCTS amp SERVICES IN AICI GLOBAL MAGAZINE
REACH THOUSANDS OF AICI MEMBERS AND OTHER INDUSTRY PROFESSIONALS WORLDWIDE AND BOOST YOUR EARNING POTENTIAL
OUR READERS ARE LOOKING FORColor Systems
Body Styling TrainingIndustry-Related Books amp Magazines
Multi-level and Network Marketing OpportunitiesBusiness Tools
Continuing Education Units for AICI certificationHealth and Beauty Products
Professional Development Workshops amp WebinarsHotel amp Travel Services
Website Design and SupportCareer Coaches
Sales ToolsClothing amp Accessories
CONTACT IMOGEN LAMPORT AT IMOGENAOPICOMAU FOR CURRENT AD RATES AND DEADLINES
NEXT ISSUE OCTOBER 2015
APRIL2015
AICI GL BALP R O F E S S I O N A L D E V E L O P M E N T I S S U E
THE 2015 AICI GLOBAL
CONFERENCE
YOUR VIP INVITATION ldquoMUST SEErdquo DC
MEMBER SPOTLIGHTJOANNE RAE
POWERFUL SATURDAY
CELEBRATING 25 YEARS
JANUARY2015
AICI GL BALC O N N E C T I O N S I S S U E
MANAGINGCOMMUNICATIONS
FOR MAXIMUM
RESULTS
A RUNWAY STAR
RISES MEMBER SPOTLIGHT KEIKO NAGAO
USING THE POWER OF
AICI CERTIFICATION
Pro bono is a Latin phrase that means doing professional work without payment or at a reduced fee for the public good Why should image
professionals offer complimentary or low-cost services There are four powerful reasons to choose public service
1 PROPEL YOUR PROFESSIONAL GROWTH
Pro bono service is the perfect opportunity to develop your skills and strengthen presentations in a low-stress environment You can receive valuable feedback while trying out a new training topic or testing a service for the first time Practicing with ldquofreebiesrdquo prepares you for future high profile and profitable clients
2 OPEN NEW DOORS TO LEADERSHIP
Creating pro bono relationships gives you the chance to meet top leaders from worthy and influential organizations For example my volunteer work with HRNYrsquos University Relations committee enabled me to connect with role models across many fields such as career services training and diversity Try serving as a volunteer on a board of directors or team It is rewarding and instantly increases your credibility
3 WIDEN YOUR REACH
Online recognition is a key benefit of pro bono work Consider blogging for a nonprofit or actively supporting charitable initiatives to make an impact while expanding your visibility This fall Image Impact International is launching Mentoring Leaders 4 Impact with the widely established college student-run nonprofit wwwaiesecorg In online profiles we will showcase our volunteers for their fantastic support of student leaders
4 ENHANCE YOUR APPEAL TO CUSTOMERS
Giving your time and talents to a cause makes good business sense According to Kim Gordon in Entrepreneurcom ldquoCustomers who visit your website and see your advertising want to know that you share their desire to make the world a better place by supporting an important cause If your business or brand doesnrsquot stand for a cause consumers may turn to your competitorsrdquo Authentic pro bono choices can make you stand out from the competition and help you to attract clients
REASONABLE LIMITS
Should you always say yes to pro bono requests When should you say no It is important to set limits Image professionals deserve to be fairly compensated for their expertise One approach is to establish monthly or quarterly parameters for pro bono work This gives you flexibility and a gracious way to politely say no if you have reached your quota
Pro bono work is a powerful way to increase professional skills meet influential leaders expand online visibility and attract clients when you balance requests within reasonable limits
Pamela Judd AICI CIP is the President of Image Impact International a global philanthropic nonprofit community of trainers Pro bono educational activities include College 2 Career 2 Community Impact Mentoring Leaders 4 Impact Global Civility Awareness and Disability + STYLE To find out more contact juddpamelaaolcom or visit wwwimageimpactorg
THE POWER OF PRO BONOBY PAMELA JUDD AICI CIP
A PUBLIC SERVICE ANNOUNCEMENT BROUGHT TO YOU BY IMAGE IMPACT
The Association of Image Consultants International | 21
22 | July 2015 magazine
ETIQUETTE
HOW TO LOOK ACT AND SPEAK
We can all pick out the image consultants with presence They have a definite aura about them Some people have had natural capacities since childhood but the vast majority of us need to learn skills to exude presence
There are several elements of presence One is the art of being powerful purposeful and intentional The challenge is to look and act as if nothing about you is accidental or left to chance and yet you seem natural not contrived The second element is to be clear on your values Your appearance habits speaking style and actions then become congruent with what is important to you You walk the talk The third element is approachability As image consultants we want to appeal to a wide variety of people in our target market
ESTABLISH PRESENCE WITH YOUR SPEAKING STYLE
GAZE When speaking in public use steady eye contact and rest your gaze for two seconds on at least one different individual on all sides Eye contact with a friendly smile can help create a trusting relationship with the whole audience
GESTURES ldquoSpeaking with your handsrdquo is a common trait but can be a pitfall Waving your hands indiscriminately detracts from your message Practice well defined gestures If you are making a few points at one time help people follow by counting each point on your fingers
TIMBRE Voice quality can enhance your presence If you have a high-pitched voice find a lower tone in
your range as a high voice can denote uncertainty and inexperience Practice in the lower tone until it becomes natural Voice classes will also help
ENUNCIATION Clearly pronounce your words and alternate your pace Use a fast pace for enthusiasm medium for information sharing and slow pace for emphasis
BREVITY Donrsquot ramble on especially about yourself Be ultra sensitive to ldquodeer in the headlightsrdquo expressions and fidgeting Itrsquos up to you to be more interesting than the message on their smartphone
DICTION Cut out clicheacutes and exaggeration Donrsquot use scatological language or jargon Use precise language and you will sound more clear and original
Presence the art of being present is to listen to and be with people in such a way that they experience our engagement and genuine interest Image consultants with presence see the best in others The more we value the good traits in our clients rather than seeing them as a big problem the more we empower them and the more we increase their confidence with better results
Lynne Marks AICI CIM is President of London Image Institute She is co-author of The Perfect Fit How to Start an Image Consulting Business and author of Skinny Bits Wisdom for a Flourishing Image Business She has twice served as International President of AICI and has received both the AICI Award of Excellence for Education and the AICI IMMIE award (Image Makers Merit of Industry Excellence) award
EXECUTIVE PRESENCEFOR IMAGE CONSULTANTS BY LYNNE MARKS AICI CIM
PART ONE OF THIS ARTICLE APPEARED IN THE APRIL 2015 ISSUE
AICI PREFERRED PARTNER
The Association of Image Consultants International | 23
FOUR REASONS WHY NOW IS THE BEST TIME TO GET YOUR FLC CERTIFICATION
FLC Test investment cost now lower by 50From a prior investment cost of $545 the FLC test now costs $275
Return of the FLC Paper TestThe FLC Paper Test can now be run during Chapter Education Days subject to compliance to certification guidelines Moreover the FLC Test will now be offered during the AICI International Conferences once more
Introducing the technologically advanced LOP (Live Online Proctor)This is an internet-based test that allows anyone with a computer to take the test from anywhere in the world Unlike our current FLC computer-based test the LOP will allow any applicant to schedule and take the test using their computer from their home office or preferred location anywhere in the world There is no need to travel to a testing center to take the test This means convenience and valuable savings in travel expenses Moreover there is no waiting time for test results as applicants will know their test outcome right after taking the exam
Two application tracks now open for FLC CertificationThere are now two application options open to applicants Both have their pros and cons so all applicants are advised to evaluate which one works best for them
OPTION 1 Binder First Test Second
This involves submitting your FLC Binder first and upon approval by the assigned FLC Reviewer you may sit for the FLC Test
OPTION 2 Test First Binder Second
This option allows the applicant to sit for the FLC Test as a first step Upon passing the Binder may then be submitted to the assigned reviewer
24 | July 2015 magazine
CONFERENCECONFERENCE
CONFERENCE
AICI 國 際 双 年 會 提 供 了 一 個 最 好 的 自 我 提 昇 和 進 修 專 業 的 機 會 你
會 享 有 以 下 經 歷 和 收 獲
1) 與 同 行 和 資 深 人 士 砌 磋 學 習 和 互 相 觀 摩
2) 在 展 覽 中 尋 找 到 專 用 教 材 書 藉 商 品 甚 至 商 機
3) 增 廣 見 聞 開 濶 視 野 學 習 國 際 社 交 禮 儀 提 昇 自 身 國 際 型 象
形 象 設 計 專 家 左 谷 蘭
The biannual AICI Global Conference will provide you with the best opportunity for professional self-improvement and learning You will experience the following benefits
1) Observe and learn with peers and seniors memberscolleagues 2) Find suitable materials books merchandise and even business opportunities in the exhibition3) Broaden your horizons open your mind and learn international protocol and social etiquette
Most importantly enhance yourself with international perspectives
KAREN TSUO AICI CIP AICI SAN FRANCISCO BAY AREA CHAPTER
Asistir a la convencioacuten global me llenoacute de crecimiento en muchos aspectos Desde convivir y aprender de las grandes autoras de los libros con los cuales aprendiacute y me inspire para apasionarme de esta profesioacuten Como el networking que se crea el cual me ayudoacute a visualizar mis metas y trabajar en ellas Regrese a mi empresa con ganas de trabajar para mi capiacutetulo promocionando a AICI como una asociacioacuten profesional ademaacutes me lleneacute de conocimiento materiales nuevos y fuerza de compartir a mi gente lo que me transmitieron mis colegas y amigas de todo el mundo
I grew in many ways from attending the global conference I was able to learn in person from the great authors of the books I had studied and that had inspired me with passion for this profession There were great networking opportunities which helped me visualize my goals and work on them I returned to my company eager to promote AICI professional membership and work for my chapter I returned with new knowledge and materials to share with my people all that my colleagues and friends worldwide gave me
LOREN MESCHOULAM ESTILO BY LOREN AICI GUADALAJARA CHAPTER
CATAPULT YOUR CAREERAT THE AICI GLOBAL CONFERENCE REPORTED BY KAREN TSUO AICI CIP NADIA VALDIVIESO AND DEBRA LINDQUIST AICI CIP MA
26 | July 2015 magazine
The conference is the only place you can connect with the worldwide image industry However it was a very local connection forged at the conference that has proved most productive for me Bess Heitner a jewelry designer from New York City exhibited at Conference Her high quality jewelry is perfect for many of my clients Beth is extremely accessible as she lives very close to me I went all the way to conference to meet someone who lives next door
ANNIE BRUMBAUGH AICI CIP AB WARDROBE WORKS AICI NEW YORKTRI-STATE CHAPTER
Mi experiencia en las conferencias de AICI fueron increiacutebles Tuve la fortuna de conocer muchos consultores alrededor del mundo y uno de ellos fue Sarah Hathorn Al haber atendido a la conferencia me puso en contacto con ella doacutende contrateacute sus servicios como coach y mentor y esto provocoacute que mi nuevo negocio creciera en muy poco tiempo y me posicionara fuerte entre los corporativos en Meacutexico Empezamos la relacioacuten en 2012 y al diacutea de hoy formo parte de su empresa Illustra Business Coaching como Coach Asociado para Latinoameacuterica Definitivamente ir a la Conferencia te brinda oportunidades de educacioacuten y de lograr hacer negocios con otros expertos en la industria a nivel mundial
My experience attending the AICI conference was incredible I had the good fortune to meet many people from around the world and one of them was Sarah Hathorn Going to conference put me in contact with her where I hired her as a coach and mentor Thanks to her coaching my new business grew quickly We started our relationship in 2012 and now I am an associate coach for Latin America for her company Illustra Business Coaching Definitely going to Conference presents you not only with great education opportunities but also great possibilities to collaborate professionally with other experts
ALE MARROQUIacuteN AICI CIP IMAGEN Y PROTOCOLO DE NEGOCIOS AICI GUADALAJARA CHAPTER
I attended my first AICI Global Conference in May 2013 in Arizona It was such an exciting conference and I got a lot out of it I made some connections with other members and took some amazing workshops that helped me further my education in image consulting Attending the conference in 2013 helped me gain the necessary credits to earn my FLC the following year I recommend everyone attend conference to gain their own unique experience
MELISSA SUGULAS AICI FLC MELISSA SUGULAS STYLE AICI NEW YORKTRI-STATE CHAPTER
BE SURE AND CHECK OUT THE APRIL 2015 AICI GLOBAL FOR MORE STORIES ON THE UPCOMING AICI 2015 GLOBAL CONFERENCE YOU CAN FIND THE COMPLETE SCHEDULE AND REGISTRATION DETAILS AT AICI 2015 GLOBAL CONFERENCE
APRIL2015
AICI GL BALP R O F E S S I O N A L D E V E L O P M E N T I S S U E
THE 2015 AICI GLOBAL
CONFERENCE
YOUR VIP INVITATION ldquoMUST SEErdquo DC
MEMBER SPOTLIGHTJOANNE RAE
POWERFUL SATURDAY
CELEBRATING 25 YEARS
The Association of Image Consultants International | 27
13
httpcatherinescholzecom13 contactcatherinescholzecom13 802-shy‐399-shy‐271513
13
Help13 us13 Revolutionize13 the13 Way13 Curvy13 Women13 Shop13 for13 Clothes13 13 We13 design13 professional13 attire13 for13 curvy13 women13 sizes13 8-shy‐2013 13 13 Made13 in13 the13 USA13 from13 natural13 fibers13 13 We13 offer13 a13 new13 shopping13 experience13 for13 curvy13 women13 personalized13 service13 customizable13 options13 for13 each13 garment13 shopping13 in13 the13 comfort13 of13 her13 home13 or13 your13 studio13 13 We13 train13 and13 work13 with13 our13 stylists13 on13 a13 product13 platform13 that13 helps13 meet13 their13 business13 goals13 13 No13 minimums13 no13 exclusivity13 13 And13 for13 201513 no13 start-shy‐up13 costs13 13 Contact13 us13 for13 details13 13
13
13
httpcatherinescholzecom13 contactcatherinescholzecom13 802-shy‐399-shy‐271513
13
Help13 us13 Revolutionize13 the13 Way13 Curvy13 Women13 Shop13 for13 Clothes13 13 We13 design13 professional13 attire13 for13 curvy13 women13 sizes13 8-shy‐2013 13 13 Made13 in13 the13 USA13 from13 natural13 fibers13 13 We13 offer13 a13 new13 shopping13 experience13 for13 curvy13 women13 personalized13 service13 customizable13 options13 for13 each13 garment13 shopping13 in13 the13 comfort13 of13 her13 home13 or13 your13 studio13 13 We13 train13 and13 work13 with13 our13 stylists13 on13 a13 product13 platform13 that13 helps13 meet13 their13 business13 goals13 13 No13 minimums13 no13 exclusivity13 13 And13 for13 201513 no13 start-shy‐up13 costs13 13 Contact13 us13 for13 details13 13
13
ETIQUETTE
The average American woman in 2015 according to WebMD is 5rsquo4rdquo has a waist of 34-35 inches and wears a size 12-14 dress
Image consultants today have more clients in need of clothing in the 14-20+ size range And while one can spend hours debating the health impacts of this trend our job is to support our clients and to help them look and feel their absolute best Not only is this important for their emotional well-being studies have shown that healthy self-image leads to healthier life decisions We truly can impact the lives of the people we serve
When styling plus-size women there are several special considerations
STRUCTURE Flattering a curvy frame requires a combination of structured garments that support the shape of the body and good fitting lines that provide the correct amount of space for the curvy areas of the body Jackets and vests are great choices because they visually nip in the waist and provide shape
FABRICS There are two aspects of fabric to consider
Hand refers to the stiffness of the fabric Using stiffer fabrics in jackets and bottoms while using fluid fabrics for tops or dresses will provide the perfect combination giving the body shape as well as providing flow over troublesome areas such as the stomach and thighs
Fiber content Plus-size women often perspire more easily than their misses-sized sisters This can be a true challenge for the traveling professional because she
sweats while dashing to the next meeting or airplane then gets miserably cold while sitting in the air-conditioned space The best fiber choices are natural ones cotton the superfine wools silk rayon and linen Avoid polyester and acetate if possible Polyester not only increases sweating it also traps odor What about the wicking fabrics in sportswear Sorry they still increase sweating and odors
FITTING LINES Garments designed for plus-size women need to have fitting lines These can be cleverly hidden within style lines but they have to be there Princess lines are a great choice because they can visually narrow the width of the body and can be manipulated to fit the bust waist and hips Darts are also effective Ideally tops will have both horizontal and vertical (either French or waist) darts to provide good fit at the bust and across the stomach and hips Darts or princess seams in pants and skirts are a must-have to fit and flatter the derriegravere and lower back
DESIGN Was the garment designed specifically for the plus-size woman or was it merely graded up from misses sizes Designers cutting specifically for plus sizes design the garment on a plus-size model and mannequin and they assess style lines fit and proportion specifically for that body The end result is much more flattering
Catherine Scholze is the owner and designer of Catherine Scholze Designs and a Preferred Partner for the 2015 AICI Global Conference
FABULOUS AT ANY SIZESTYLING THE PLUS-SIZE WOMAN BY CATHERINE SCHOLZE
AICI PREFERRED PARTNER
The Association of Image Consultants International | 29
STYLE
SEVEN DECADES OF
AMERICAN STYLEBY SUSAN HESSELGRAVE AICI FLC
Marjorie Merriweather Post ca 1935 Photographer John Alfred Piver Courtesy Hillwood Estate Museum and Gardens
A special exhibit at the Hillwood Museum will be of particular interest to AICI members attending the AICI Global Conference this August The
museumrsquos tagline is ldquoWhere Fabulous Livesrdquo and fabulous it is indeed
Set within 25 acres of gardens and woodlands the museum that Marjorie Merriweather Post bequeathed includes the most comprehensive collection of Russian imperial art outside of Russia and a distinguished 18th-century French decorative art collection Her personal collection of commissioned Cartier jewelry was
featured in a special exhibit there last year
Ingenue to Icon will include more than 70 gowns dresses and ensembles worn by Marjorie Merriweather Post from the first part of the century to the 70s This is the first exhibition at Hillwood to present Marjorie Postrsquos full range of style Post was well known for her strong sense of personal style and appreciation of beauty and craftsmanship in all things The exhibit documents not only the evolution of American style but how fashion reflected the changing perception and definition of American women
30 | July 2015 magazine
FROM RESIDENCE TO MUSEUM
What is now the Hillwood Museum started out as Marjorie Merriweather Postrsquos residence
It was her divorce in 1955 from her third husband Joseph Davies that spurred Post to buy the Hillwood mansion Davies was demanding a fortune in return for the Washington mansion they lived in
ldquoBeing a good businesswoman she thought that price was a little high and she wanted some leveragerdquo explained her granddaughter and former museum president Ellen Charles to The Washington Post
Ellen Charles served as the board president of the museum for 25 years stepping down in 2014 She was the last Post descendant to head Hillwood taking over from her mother in 1989 Under Charlesrsquo leadership Hillwood was transformed from ldquoa very fancy house full of very fancy stuffrdquo into a world-class museum that attracts 70000 visitors a year
Her grandmotherrsquos style was overwhelming to Charles as a young woman ldquoShe was so grand and she was a perfectionist You were afraid you were going to stumble sometimesrdquo Yet it was Postrsquos perfectionism that translated into her impeccable sense of style
ldquoMarjorie Post lived an extraordinary life throughout which she played many roles from a young Edwardian bride to a high-profile business and society figure to independent grande dame She was always aware that how she presented herself particularly through her dress not only reflected her personality but also projected her role to societyrdquo
ndash KATE MARKERT HILLWOOD EXECUTIVE DIRECTOR
Post wanted to ldquojazz uprdquo her granddaughterrsquos party outfits ldquoDearie you need some jewelryrdquo she would say holding out diamonds or emeralds Ellen Charles remembered the thought of wearing the elaborate jewelry ldquowas horrifying Not the cost of it just the size of itrdquo
INGENUE TO ICON 70 Years of Fashion from the Collection of Marjorie Merriweather PostExhibit Dates June 6 to December 31 2015
Address 4155 Linnean Avenue NW Washington DC
Getting there Metro VanNessUDC Red Line (20 minute walk)
Hours Tuesday through Sunday 10 am to 5 pm Closed Mondays
Admission Suggested Donation $18
The Association of Image Consultants International | 31
A LIFE OF HIGH FASHION IN THE 20TH CENTURY
Born in 1887 Post came of age during a time of turbulence and political transformation for American women In 1900 women were not deemed ldquopersonsrdquo under the Fourteenth Amendment to the Constitution and had no separate legal standing By the end of the 20th century American women had gained the vote reproductive rights property rights and roles in the offices of government What they had not gained however was true equality in the workplace Paychecks and promotions however were never a concern for Marjorie Merriweather Post who at the time of her inheritance of the Post fortune at age 27 became the wealthiest woman in the United States
American 20th century style opens with the new feminine ideal of the ldquoGibson Girlrdquo Post epitomized this trend upswept hair and high fashion gowns on a young woman who was educated worldly and independent
When Post married Edward Bennett Close in 1905 she entered East Coast high society in earnest A wardrobe makeover was called for She called upon Parisian couturiers fine department stores and New York custom fashion houses to ensure that she was wearing the latest and most coveted styles
THE POST FORTUNE Treasure in a Cereal BoxIn 1895 CW Post Marjorie Merriweather Postrsquos father singlehandedly created the breakfast foods industry He was the inventor of the very first manufactured breakfast product Postum a patented beverage of wheat berries bran and molasses as a ldquonutritious alternativerdquo to coffee In 1989 the first commercially packaged breakfast cereal was debuted Grape-Nuts Grape-Nuts made him a millionaire And in 1904 Post invented cornflakes Initially branded with an unpopular name the cornflakes were rebranded in 1908 as Post-Toasties and sales soared The successful rebrand resulted in over $2 million net profit in just one year
Source Marjorie Merriweather Post - A Biography by Kenneth Lisbee
Left Evening Dress Callot Soeurs Paris ca 1907 Turquoise silk
moireacute turquoise cotton moireacute orangegold silk crecircpe orange
tulle turquoisegold silk cotton floss turquoisegold silk ribbon
cord beading Courtesy Hillwood Estate Museum and Gardens
Right Evening Ensemble Thurn New York City ca 1927 Red silk
crecircpe melon silk charmeuse organza lace Courtesy Hillwood
Estate Museum and Gardens
32 | July 2015 magazine
In the ldquoRoaring Twentiesrdquo hemlines rose and women were liberated from the corseted look of the turn of the century Progress and prosperity were the anthem of the times and the Art Deco influence could be seen in architecture decoration and fashion
In the 1930s now married to her third husband Joseph Davies Postrsquos style evolved to the glamour of Hollywood characterized by sensuous fabrics and close draping of the figure
Throughout the 1940s the Davies continued to entertain in grand style and Post as an ambassadorrsquos wife was called upon frequently to host diplomats Supreme Court justices and senators Her style during this period was the epitome of confident elegance Christian Diorrsquos ldquoNew Lookrdquo was extremely popular and brought Paris back to the forefront of fashion
The 1950s ushered in a return to the romance of rich detail and texture In a portrait by English portrait painter Douglas Chandor Post wore a gray silk faille evening gown attributed to African American designer Ann Lowe who was known for elaborately worked swirl-like motifs
A year later Jacqueline Bouvier popularized Ann Lowersquos fashions when she chose a wedding gown by the designer (See sidebar)
AN ICONIC DRESS AND NEAR DISASTERAnn Cole Lowe (1898ndash1981) was the first African American to become a noted fashion designer
The dress she made for Jacqueline Bouvier is one of the best-remembered bridal gowns of all time and was the catalyst for Lowersquos ascent from ldquodressmakerrdquo to sought-after fashion designer
But it almost didnrsquot happen
The dress which Lowe had designed and fashioned of silk chiffon taffeta was destroyed (after almost eight weeks of work) just ten days before the wedding due to a flooding of Lowersquos workroom Also ruined were nine of the bridesmaid dresses (only five gowns of the total order were spared)
Fortunately the supplier had enough material to make it possible to replace
the ruined gownshellipif Lowe and her staff could manage to recreate them in those remaining few days They worked day and night completing the wedding dress (cutting sewing and all) in eight days flat However Lowe ended up losing money in excess of $2000 on the project
Left Evening Dress detail Ann Lowe (attr) New York 1952 Waffle weave silk faille Courtesy Hillwood Estate Museum and Gardens
Right Toni Frissell [Public domain] via Wikimedia Commons
The Association of Image Consultants International | 33
Post was divorced from Davies in 1955 and began her residence at Hillwood Her manner of dress from this point on was classic mature and elegant Post favored New York-based Czechoslovakian designer Oldric Royce and commissioned dresses from him for the remainder of her life When she liked a certain style she would order the same design with variations The wedding dress Post commissioned for her 1958 marriage to her fourth husband Herbert May is very similar to the short day dress pictured
Through seven decades of change Marjorie Merriweather Post raised the bar for American high society seeking out designers who were at the forefront of the times and introducing fashion concepts from abroad into the sometimes stodgy East Coast upper class
SUSAN HESSELGRAVE AICI FLC is an independent image consultant based in Seattle Washington She serves as editor in chief for AICI Global and is currently writing a book exploring the intersection of values identity and personal style
Dinner dress Oldric Royce Inc New York City ca 1960 Yellow silk acetate nude silk organza green net Courtesy
Hillwood Estate Museum and Gardens
READ MOREAMERICAN EMPRESS THE LIFE AND TIMES OF MARGORIE MERRIWEATHER POST
By Nancy Rubin
34 | July 2015 magazine
FOR COMPLETE DETAILS VISIT HTTPWWWAICIORGEVENT2015GLOBALCONFERENCE
The Association of Image Consultants International | 35
BETWEEN US
AICI CITY CIRCLES THE SHORTEST DISTANCE BETWEEN TWO POINTSBY THEA WOOD AICI FLC
You may have heard about the new AICI City Circles You may now be an active member of a City Circle You may be asking ldquoWhat is a City Circlerdquo
AICI City Circles are AICIrsquos solution for either a) members who wanted to participate in AICI but didnrsquot have a regional chapter or b)
members who lived in a chapterrsquos region but were
too far away to actively participate They are city-
centric organizations that act autonomously in how
they operate their programs and requirements (if
any) The group simply needs to send a semi-annual
report to the International Board informing them of
circle activities
Rather than trying to jumpstart a regional AICI
chapter establishing an AICI City Circle would be a
first step to creating a recognized AICI presence in
your area
ldquoThere were existing groups that were not official so everyone wasnrsquot aware of them We decided that we needed a stepping stone toward a chapterrdquo said Riet de Vlieger AICI CIP and VP Chapter Relations ldquoWe now have seven City Circles Houston Dallas Spain Korea-Busan Mexico-Monterrey Columbia-Bogota and Peru-Lima Spain had their first conference in Barcelona this past Junerdquo
AICI City Circles also resolve the challenges that some regional chapters faced such as low membership numbers vast geographic expanses and struggling leadership participation
As a former Southwest Chapter board member who had to hold two offices to keep the chapter compliant
ldquoWe decided that we needed a stepping-stone toward a chapterrdquo
mdash RIET DE VLIEGER AICI CIP VP CHAPTER RELATIONS
36 | July 2015 magazine
DEADLINE JUNE 30 2015
to association requirements I personally witnessed the challenges of running a chapter whose members were spread across a vast geographical region
Chapter charity and education events resulted in poor attendance because no matter which city hosted the event many members had to drive three to six hours (or fly) to attend Many had a hard time paying for the event plus the travel expenses like gasoline airfare andor hotel rooms Add to that the introduction of online continuing education and the incentive to travel to chapter events waned
Since dissolving the Southwest Chapter Houston and Dallas have formed separate AICI City Circles All thatrsquos required is a minimum of four members and one ldquoconnectorrdquo or liaison to the International Board AICI City Circles have a presence on the AICI website by providing a link to the City Circlersquos website or Facebook page which are setup and maintained by each AICI City Circle
De Vlieger said that forming an AICI City Circle is easy to do online
gtgt Visit the AICI City Circles page gtgt Fill out the AICI City Circle
request formOnce approved AICI sends a welcome packet to the new AICI City Circle including a customized logo so that it can be published on the City Circlersquos website or Facebook page
THEA WOOD AICI FLC MBA is an independent image consultant based in Austin Texas and serves as managing editor for AICI Global She is the co-author of Socially Smart and Savvy
AICIrsquoS NEWEST CERTIFIED IMAGE MASTER
SARAH HATHORN Sarah Hathorn AICI CIM CPBS
joins the honored company of Helena Chenn AICI CIM
Marion Gellatly AICI CIM Dr Joyce Knudsen AICI CIM Emeritus Eva Koeck-Eripek AICI CIM Lynne Marks AICI CIM Carla Mathis AICI CIM Hitomi Ohmori AICI CIM Christina Ong AICI CIM Judith Rasband AICI CIM Elaine Stoltz AICI CIM and Anna Wildermuth AICI CIM
Sarah is the CEO of Illustra Consulting and Illustra Business
Coaching A Master Trainer at the London Image Institute and former senior executive for Macyrsquos Sarah has 30 years of experience imparting executive presence ABC skills to advance leaders
Attendees at the AICI Global Conference in August will have the opportunity to learn from her directly as she will be leading an intensive and interactive session ldquoIncrease Corporate Clients to Totally Supercharge Your Businessrdquo She will share the secrets of her
consultancyrsquos rapid ascent and ongoing success She will also reveal the exact same marketing steps systems and up-leveling strategies she uses to get her foot in the Fortune 500 door and then form scalable dynamic long-term relationships This session was designed specifically for those AICI members desiring to break into the corporate market for bigger revenues and greater career acceleration
Congratulations Sarah on your achievement
CERTIFICATION NEWSAICI MALAYSIA CHAPTER HOSTS PAPER FLC EXAMBY DELBY BRAGAIS AICI CIP CPC
I write this as I wait at the Kuala Lumpur Airport for my flight back to the Philippines
having spent the past four days in Malaysia In my capacity as AICI VP Certification it has been a very gratifying trip
I am happy to report that the AICI Malaysia Chapter has successfully hosted the pilot FLC Paper Test with an astounding 26 participants taking the exam from several different countries in Asia (The
minimum headcount required for a chapter to mount an FLC Exam is only 15)
This is the first time in AICI history where an AICI FLC Exam was conducted simultaneously in two languages English and Chinese This is the first time a Chinese version of the FLC paper test has been available as it was developed just this year
2015 has been a banner year for AICI FLC certification kicking off
with AICI Mexico City Chapter successfully hosting FLC testing for an entire group using the Live Online Proctor (LOP) with 15 participants taking the exam
Additionally AICI Washington DC Chapter and AICI Malaysia Chapter held their own unique ldquoFLC Bootcampsrdquo to help those interested in obtaining their FLC certification
DELBY BRAGAIS AICI CIP CPC is the outgoing VP Certification on the AICI International Board
BETWEEN US
38 | July 2015 magazine
UPCOMING EVENTS
LISTFUL THINKING USING LISTS TO BE MORE PRODUCTIVE HIGHLY SUCCESSFUL AND LESS STRESSED Paula Rizzo The List Producer and author of Listful Thinking
July 15 2015 800pm EST mdash NEW YORK
It seems simple but using lists can have huge returns if you do it right What do Sir Richard Branson Martha Stewart Sheryl Sandberg Ellen DeGeneres and Madonna have in common Each is a list maker and history shows us that change creators make their to-do lists and check them often In this one-hour teleclass you will learn how to
bull Save timebull Be more organizedbull Become more productive
For more information visit Listful Thinking Using Lists to be More Productive Highly Successful and Less Stressed
IMAGEN CORPORATIVA Y MARCA PERSONAL EN EL SECTOR BANCARIO-FINANCIERO Kalena de Velado kalenadeveladowordpresscom
14 de Agosto 2015 1200pm CDT mdash MEXICOndashGUADALAJARA
La clase esta orientada a propocinar un conocimiento general sobre la importancia de alinear la marca persona la imagen corporatival y el estilo profesionai de acuerdo a la experiencia vivida como asesora de imagen en el sector empresarial
Lo que aprenderaacutebull Reflexionar sobre las oportunidades en el sector empresarialbull Compartir experiencias a lo largo de 20 antildeos en el sector financiero bancariobull Conversar sobre las perspectivas en un entorno globalbull Conocer otras experiencias similares en otros paises y regions
For more information visit Imagen corporativa y marca personal en el sector bancario-financiero
AICI 2015 GLOBAL CONFERENCE August 27ndash30 2015 mdash WASHINGTON DC Renaissance Arlington Capital View Hotel
For complete conference details and to register visit AICI Global Conference
AICI WEBINARS FOR CEUrsquoS
BETWEEN US
bull Save moneybull Reduce stress
The Association of Image Consultants International | 39
ADVERTISE YOUR PRODUCTS amp SERVICES IN AICI GLOBAL MAGAZINE
REACH THOUSANDS OF AICI MEMBERS AND OTHER INDUSTRY PROFESSIONALS WORLDWIDE AND BOOST YOUR EARNING POTENTIAL
OUR READERS ARE LOOKING FORColor Systems
Body Styling TrainingIndustry-Related Books amp Magazines
Multi-level and Network Marketing OpportunitiesBusiness Tools
Continuing Education Units for AICI certificationHealth and Beauty Products
Professional Development Workshops amp WebinarsHotel amp Travel Services
Website Design and SupportCareer Coaches
Sales ToolsClothing amp Accessories
CONTACT IMOGEN LAMPORT AT IMOGENAOPICOMAU FOR CURRENT AD RATES AND DEADLINES
NEXT ISSUE OCTOBER 2015
APRIL2015
AICI GL BALP R O F E S S I O N A L D E V E L O P M E N T I S S U E
THE 2015 AICI GLOBAL
CONFERENCE
YOUR VIP INVITATION ldquoMUST SEErdquo DC
MEMBER SPOTLIGHTJOANNE RAE
POWERFUL SATURDAY
CELEBRATING 25 YEARS
JANUARY2015
AICI GL BALC O N N E C T I O N S I S S U E
MANAGINGCOMMUNICATIONS
FOR MAXIMUM
RESULTS
A RUNWAY STAR
RISES MEMBER SPOTLIGHT KEIKO NAGAO
USING THE POWER OF
AICI CERTIFICATION
22 | July 2015 magazine
ETIQUETTE
HOW TO LOOK ACT AND SPEAK
We can all pick out the image consultants with presence They have a definite aura about them Some people have had natural capacities since childhood but the vast majority of us need to learn skills to exude presence
There are several elements of presence One is the art of being powerful purposeful and intentional The challenge is to look and act as if nothing about you is accidental or left to chance and yet you seem natural not contrived The second element is to be clear on your values Your appearance habits speaking style and actions then become congruent with what is important to you You walk the talk The third element is approachability As image consultants we want to appeal to a wide variety of people in our target market
ESTABLISH PRESENCE WITH YOUR SPEAKING STYLE
GAZE When speaking in public use steady eye contact and rest your gaze for two seconds on at least one different individual on all sides Eye contact with a friendly smile can help create a trusting relationship with the whole audience
GESTURES ldquoSpeaking with your handsrdquo is a common trait but can be a pitfall Waving your hands indiscriminately detracts from your message Practice well defined gestures If you are making a few points at one time help people follow by counting each point on your fingers
TIMBRE Voice quality can enhance your presence If you have a high-pitched voice find a lower tone in
your range as a high voice can denote uncertainty and inexperience Practice in the lower tone until it becomes natural Voice classes will also help
ENUNCIATION Clearly pronounce your words and alternate your pace Use a fast pace for enthusiasm medium for information sharing and slow pace for emphasis
BREVITY Donrsquot ramble on especially about yourself Be ultra sensitive to ldquodeer in the headlightsrdquo expressions and fidgeting Itrsquos up to you to be more interesting than the message on their smartphone
DICTION Cut out clicheacutes and exaggeration Donrsquot use scatological language or jargon Use precise language and you will sound more clear and original
Presence the art of being present is to listen to and be with people in such a way that they experience our engagement and genuine interest Image consultants with presence see the best in others The more we value the good traits in our clients rather than seeing them as a big problem the more we empower them and the more we increase their confidence with better results
Lynne Marks AICI CIM is President of London Image Institute She is co-author of The Perfect Fit How to Start an Image Consulting Business and author of Skinny Bits Wisdom for a Flourishing Image Business She has twice served as International President of AICI and has received both the AICI Award of Excellence for Education and the AICI IMMIE award (Image Makers Merit of Industry Excellence) award
EXECUTIVE PRESENCEFOR IMAGE CONSULTANTS BY LYNNE MARKS AICI CIM
PART ONE OF THIS ARTICLE APPEARED IN THE APRIL 2015 ISSUE
AICI PREFERRED PARTNER
The Association of Image Consultants International | 23
FOUR REASONS WHY NOW IS THE BEST TIME TO GET YOUR FLC CERTIFICATION
FLC Test investment cost now lower by 50From a prior investment cost of $545 the FLC test now costs $275
Return of the FLC Paper TestThe FLC Paper Test can now be run during Chapter Education Days subject to compliance to certification guidelines Moreover the FLC Test will now be offered during the AICI International Conferences once more
Introducing the technologically advanced LOP (Live Online Proctor)This is an internet-based test that allows anyone with a computer to take the test from anywhere in the world Unlike our current FLC computer-based test the LOP will allow any applicant to schedule and take the test using their computer from their home office or preferred location anywhere in the world There is no need to travel to a testing center to take the test This means convenience and valuable savings in travel expenses Moreover there is no waiting time for test results as applicants will know their test outcome right after taking the exam
Two application tracks now open for FLC CertificationThere are now two application options open to applicants Both have their pros and cons so all applicants are advised to evaluate which one works best for them
OPTION 1 Binder First Test Second
This involves submitting your FLC Binder first and upon approval by the assigned FLC Reviewer you may sit for the FLC Test
OPTION 2 Test First Binder Second
This option allows the applicant to sit for the FLC Test as a first step Upon passing the Binder may then be submitted to the assigned reviewer
24 | July 2015 magazine
CONFERENCECONFERENCE
CONFERENCE
AICI 國 際 双 年 會 提 供 了 一 個 最 好 的 自 我 提 昇 和 進 修 專 業 的 機 會 你
會 享 有 以 下 經 歷 和 收 獲
1) 與 同 行 和 資 深 人 士 砌 磋 學 習 和 互 相 觀 摩
2) 在 展 覽 中 尋 找 到 專 用 教 材 書 藉 商 品 甚 至 商 機
3) 增 廣 見 聞 開 濶 視 野 學 習 國 際 社 交 禮 儀 提 昇 自 身 國 際 型 象
形 象 設 計 專 家 左 谷 蘭
The biannual AICI Global Conference will provide you with the best opportunity for professional self-improvement and learning You will experience the following benefits
1) Observe and learn with peers and seniors memberscolleagues 2) Find suitable materials books merchandise and even business opportunities in the exhibition3) Broaden your horizons open your mind and learn international protocol and social etiquette
Most importantly enhance yourself with international perspectives
KAREN TSUO AICI CIP AICI SAN FRANCISCO BAY AREA CHAPTER
Asistir a la convencioacuten global me llenoacute de crecimiento en muchos aspectos Desde convivir y aprender de las grandes autoras de los libros con los cuales aprendiacute y me inspire para apasionarme de esta profesioacuten Como el networking que se crea el cual me ayudoacute a visualizar mis metas y trabajar en ellas Regrese a mi empresa con ganas de trabajar para mi capiacutetulo promocionando a AICI como una asociacioacuten profesional ademaacutes me lleneacute de conocimiento materiales nuevos y fuerza de compartir a mi gente lo que me transmitieron mis colegas y amigas de todo el mundo
I grew in many ways from attending the global conference I was able to learn in person from the great authors of the books I had studied and that had inspired me with passion for this profession There were great networking opportunities which helped me visualize my goals and work on them I returned to my company eager to promote AICI professional membership and work for my chapter I returned with new knowledge and materials to share with my people all that my colleagues and friends worldwide gave me
LOREN MESCHOULAM ESTILO BY LOREN AICI GUADALAJARA CHAPTER
CATAPULT YOUR CAREERAT THE AICI GLOBAL CONFERENCE REPORTED BY KAREN TSUO AICI CIP NADIA VALDIVIESO AND DEBRA LINDQUIST AICI CIP MA
26 | July 2015 magazine
The conference is the only place you can connect with the worldwide image industry However it was a very local connection forged at the conference that has proved most productive for me Bess Heitner a jewelry designer from New York City exhibited at Conference Her high quality jewelry is perfect for many of my clients Beth is extremely accessible as she lives very close to me I went all the way to conference to meet someone who lives next door
ANNIE BRUMBAUGH AICI CIP AB WARDROBE WORKS AICI NEW YORKTRI-STATE CHAPTER
Mi experiencia en las conferencias de AICI fueron increiacutebles Tuve la fortuna de conocer muchos consultores alrededor del mundo y uno de ellos fue Sarah Hathorn Al haber atendido a la conferencia me puso en contacto con ella doacutende contrateacute sus servicios como coach y mentor y esto provocoacute que mi nuevo negocio creciera en muy poco tiempo y me posicionara fuerte entre los corporativos en Meacutexico Empezamos la relacioacuten en 2012 y al diacutea de hoy formo parte de su empresa Illustra Business Coaching como Coach Asociado para Latinoameacuterica Definitivamente ir a la Conferencia te brinda oportunidades de educacioacuten y de lograr hacer negocios con otros expertos en la industria a nivel mundial
My experience attending the AICI conference was incredible I had the good fortune to meet many people from around the world and one of them was Sarah Hathorn Going to conference put me in contact with her where I hired her as a coach and mentor Thanks to her coaching my new business grew quickly We started our relationship in 2012 and now I am an associate coach for Latin America for her company Illustra Business Coaching Definitely going to Conference presents you not only with great education opportunities but also great possibilities to collaborate professionally with other experts
ALE MARROQUIacuteN AICI CIP IMAGEN Y PROTOCOLO DE NEGOCIOS AICI GUADALAJARA CHAPTER
I attended my first AICI Global Conference in May 2013 in Arizona It was such an exciting conference and I got a lot out of it I made some connections with other members and took some amazing workshops that helped me further my education in image consulting Attending the conference in 2013 helped me gain the necessary credits to earn my FLC the following year I recommend everyone attend conference to gain their own unique experience
MELISSA SUGULAS AICI FLC MELISSA SUGULAS STYLE AICI NEW YORKTRI-STATE CHAPTER
BE SURE AND CHECK OUT THE APRIL 2015 AICI GLOBAL FOR MORE STORIES ON THE UPCOMING AICI 2015 GLOBAL CONFERENCE YOU CAN FIND THE COMPLETE SCHEDULE AND REGISTRATION DETAILS AT AICI 2015 GLOBAL CONFERENCE
APRIL2015
AICI GL BALP R O F E S S I O N A L D E V E L O P M E N T I S S U E
THE 2015 AICI GLOBAL
CONFERENCE
YOUR VIP INVITATION ldquoMUST SEErdquo DC
MEMBER SPOTLIGHTJOANNE RAE
POWERFUL SATURDAY
CELEBRATING 25 YEARS
The Association of Image Consultants International | 27
13
httpcatherinescholzecom13 contactcatherinescholzecom13 802-shy‐399-shy‐271513
13
Help13 us13 Revolutionize13 the13 Way13 Curvy13 Women13 Shop13 for13 Clothes13 13 We13 design13 professional13 attire13 for13 curvy13 women13 sizes13 8-shy‐2013 13 13 Made13 in13 the13 USA13 from13 natural13 fibers13 13 We13 offer13 a13 new13 shopping13 experience13 for13 curvy13 women13 personalized13 service13 customizable13 options13 for13 each13 garment13 shopping13 in13 the13 comfort13 of13 her13 home13 or13 your13 studio13 13 We13 train13 and13 work13 with13 our13 stylists13 on13 a13 product13 platform13 that13 helps13 meet13 their13 business13 goals13 13 No13 minimums13 no13 exclusivity13 13 And13 for13 201513 no13 start-shy‐up13 costs13 13 Contact13 us13 for13 details13 13
13
13
httpcatherinescholzecom13 contactcatherinescholzecom13 802-shy‐399-shy‐271513
13
Help13 us13 Revolutionize13 the13 Way13 Curvy13 Women13 Shop13 for13 Clothes13 13 We13 design13 professional13 attire13 for13 curvy13 women13 sizes13 8-shy‐2013 13 13 Made13 in13 the13 USA13 from13 natural13 fibers13 13 We13 offer13 a13 new13 shopping13 experience13 for13 curvy13 women13 personalized13 service13 customizable13 options13 for13 each13 garment13 shopping13 in13 the13 comfort13 of13 her13 home13 or13 your13 studio13 13 We13 train13 and13 work13 with13 our13 stylists13 on13 a13 product13 platform13 that13 helps13 meet13 their13 business13 goals13 13 No13 minimums13 no13 exclusivity13 13 And13 for13 201513 no13 start-shy‐up13 costs13 13 Contact13 us13 for13 details13 13
13
ETIQUETTE
The average American woman in 2015 according to WebMD is 5rsquo4rdquo has a waist of 34-35 inches and wears a size 12-14 dress
Image consultants today have more clients in need of clothing in the 14-20+ size range And while one can spend hours debating the health impacts of this trend our job is to support our clients and to help them look and feel their absolute best Not only is this important for their emotional well-being studies have shown that healthy self-image leads to healthier life decisions We truly can impact the lives of the people we serve
When styling plus-size women there are several special considerations
STRUCTURE Flattering a curvy frame requires a combination of structured garments that support the shape of the body and good fitting lines that provide the correct amount of space for the curvy areas of the body Jackets and vests are great choices because they visually nip in the waist and provide shape
FABRICS There are two aspects of fabric to consider
Hand refers to the stiffness of the fabric Using stiffer fabrics in jackets and bottoms while using fluid fabrics for tops or dresses will provide the perfect combination giving the body shape as well as providing flow over troublesome areas such as the stomach and thighs
Fiber content Plus-size women often perspire more easily than their misses-sized sisters This can be a true challenge for the traveling professional because she
sweats while dashing to the next meeting or airplane then gets miserably cold while sitting in the air-conditioned space The best fiber choices are natural ones cotton the superfine wools silk rayon and linen Avoid polyester and acetate if possible Polyester not only increases sweating it also traps odor What about the wicking fabrics in sportswear Sorry they still increase sweating and odors
FITTING LINES Garments designed for plus-size women need to have fitting lines These can be cleverly hidden within style lines but they have to be there Princess lines are a great choice because they can visually narrow the width of the body and can be manipulated to fit the bust waist and hips Darts are also effective Ideally tops will have both horizontal and vertical (either French or waist) darts to provide good fit at the bust and across the stomach and hips Darts or princess seams in pants and skirts are a must-have to fit and flatter the derriegravere and lower back
DESIGN Was the garment designed specifically for the plus-size woman or was it merely graded up from misses sizes Designers cutting specifically for plus sizes design the garment on a plus-size model and mannequin and they assess style lines fit and proportion specifically for that body The end result is much more flattering
Catherine Scholze is the owner and designer of Catherine Scholze Designs and a Preferred Partner for the 2015 AICI Global Conference
FABULOUS AT ANY SIZESTYLING THE PLUS-SIZE WOMAN BY CATHERINE SCHOLZE
AICI PREFERRED PARTNER
The Association of Image Consultants International | 29
STYLE
SEVEN DECADES OF
AMERICAN STYLEBY SUSAN HESSELGRAVE AICI FLC
Marjorie Merriweather Post ca 1935 Photographer John Alfred Piver Courtesy Hillwood Estate Museum and Gardens
A special exhibit at the Hillwood Museum will be of particular interest to AICI members attending the AICI Global Conference this August The
museumrsquos tagline is ldquoWhere Fabulous Livesrdquo and fabulous it is indeed
Set within 25 acres of gardens and woodlands the museum that Marjorie Merriweather Post bequeathed includes the most comprehensive collection of Russian imperial art outside of Russia and a distinguished 18th-century French decorative art collection Her personal collection of commissioned Cartier jewelry was
featured in a special exhibit there last year
Ingenue to Icon will include more than 70 gowns dresses and ensembles worn by Marjorie Merriweather Post from the first part of the century to the 70s This is the first exhibition at Hillwood to present Marjorie Postrsquos full range of style Post was well known for her strong sense of personal style and appreciation of beauty and craftsmanship in all things The exhibit documents not only the evolution of American style but how fashion reflected the changing perception and definition of American women
30 | July 2015 magazine
FROM RESIDENCE TO MUSEUM
What is now the Hillwood Museum started out as Marjorie Merriweather Postrsquos residence
It was her divorce in 1955 from her third husband Joseph Davies that spurred Post to buy the Hillwood mansion Davies was demanding a fortune in return for the Washington mansion they lived in
ldquoBeing a good businesswoman she thought that price was a little high and she wanted some leveragerdquo explained her granddaughter and former museum president Ellen Charles to The Washington Post
Ellen Charles served as the board president of the museum for 25 years stepping down in 2014 She was the last Post descendant to head Hillwood taking over from her mother in 1989 Under Charlesrsquo leadership Hillwood was transformed from ldquoa very fancy house full of very fancy stuffrdquo into a world-class museum that attracts 70000 visitors a year
Her grandmotherrsquos style was overwhelming to Charles as a young woman ldquoShe was so grand and she was a perfectionist You were afraid you were going to stumble sometimesrdquo Yet it was Postrsquos perfectionism that translated into her impeccable sense of style
ldquoMarjorie Post lived an extraordinary life throughout which she played many roles from a young Edwardian bride to a high-profile business and society figure to independent grande dame She was always aware that how she presented herself particularly through her dress not only reflected her personality but also projected her role to societyrdquo
ndash KATE MARKERT HILLWOOD EXECUTIVE DIRECTOR
Post wanted to ldquojazz uprdquo her granddaughterrsquos party outfits ldquoDearie you need some jewelryrdquo she would say holding out diamonds or emeralds Ellen Charles remembered the thought of wearing the elaborate jewelry ldquowas horrifying Not the cost of it just the size of itrdquo
INGENUE TO ICON 70 Years of Fashion from the Collection of Marjorie Merriweather PostExhibit Dates June 6 to December 31 2015
Address 4155 Linnean Avenue NW Washington DC
Getting there Metro VanNessUDC Red Line (20 minute walk)
Hours Tuesday through Sunday 10 am to 5 pm Closed Mondays
Admission Suggested Donation $18
The Association of Image Consultants International | 31
A LIFE OF HIGH FASHION IN THE 20TH CENTURY
Born in 1887 Post came of age during a time of turbulence and political transformation for American women In 1900 women were not deemed ldquopersonsrdquo under the Fourteenth Amendment to the Constitution and had no separate legal standing By the end of the 20th century American women had gained the vote reproductive rights property rights and roles in the offices of government What they had not gained however was true equality in the workplace Paychecks and promotions however were never a concern for Marjorie Merriweather Post who at the time of her inheritance of the Post fortune at age 27 became the wealthiest woman in the United States
American 20th century style opens with the new feminine ideal of the ldquoGibson Girlrdquo Post epitomized this trend upswept hair and high fashion gowns on a young woman who was educated worldly and independent
When Post married Edward Bennett Close in 1905 she entered East Coast high society in earnest A wardrobe makeover was called for She called upon Parisian couturiers fine department stores and New York custom fashion houses to ensure that she was wearing the latest and most coveted styles
THE POST FORTUNE Treasure in a Cereal BoxIn 1895 CW Post Marjorie Merriweather Postrsquos father singlehandedly created the breakfast foods industry He was the inventor of the very first manufactured breakfast product Postum a patented beverage of wheat berries bran and molasses as a ldquonutritious alternativerdquo to coffee In 1989 the first commercially packaged breakfast cereal was debuted Grape-Nuts Grape-Nuts made him a millionaire And in 1904 Post invented cornflakes Initially branded with an unpopular name the cornflakes were rebranded in 1908 as Post-Toasties and sales soared The successful rebrand resulted in over $2 million net profit in just one year
Source Marjorie Merriweather Post - A Biography by Kenneth Lisbee
Left Evening Dress Callot Soeurs Paris ca 1907 Turquoise silk
moireacute turquoise cotton moireacute orangegold silk crecircpe orange
tulle turquoisegold silk cotton floss turquoisegold silk ribbon
cord beading Courtesy Hillwood Estate Museum and Gardens
Right Evening Ensemble Thurn New York City ca 1927 Red silk
crecircpe melon silk charmeuse organza lace Courtesy Hillwood
Estate Museum and Gardens
32 | July 2015 magazine
In the ldquoRoaring Twentiesrdquo hemlines rose and women were liberated from the corseted look of the turn of the century Progress and prosperity were the anthem of the times and the Art Deco influence could be seen in architecture decoration and fashion
In the 1930s now married to her third husband Joseph Davies Postrsquos style evolved to the glamour of Hollywood characterized by sensuous fabrics and close draping of the figure
Throughout the 1940s the Davies continued to entertain in grand style and Post as an ambassadorrsquos wife was called upon frequently to host diplomats Supreme Court justices and senators Her style during this period was the epitome of confident elegance Christian Diorrsquos ldquoNew Lookrdquo was extremely popular and brought Paris back to the forefront of fashion
The 1950s ushered in a return to the romance of rich detail and texture In a portrait by English portrait painter Douglas Chandor Post wore a gray silk faille evening gown attributed to African American designer Ann Lowe who was known for elaborately worked swirl-like motifs
A year later Jacqueline Bouvier popularized Ann Lowersquos fashions when she chose a wedding gown by the designer (See sidebar)
AN ICONIC DRESS AND NEAR DISASTERAnn Cole Lowe (1898ndash1981) was the first African American to become a noted fashion designer
The dress she made for Jacqueline Bouvier is one of the best-remembered bridal gowns of all time and was the catalyst for Lowersquos ascent from ldquodressmakerrdquo to sought-after fashion designer
But it almost didnrsquot happen
The dress which Lowe had designed and fashioned of silk chiffon taffeta was destroyed (after almost eight weeks of work) just ten days before the wedding due to a flooding of Lowersquos workroom Also ruined were nine of the bridesmaid dresses (only five gowns of the total order were spared)
Fortunately the supplier had enough material to make it possible to replace
the ruined gownshellipif Lowe and her staff could manage to recreate them in those remaining few days They worked day and night completing the wedding dress (cutting sewing and all) in eight days flat However Lowe ended up losing money in excess of $2000 on the project
Left Evening Dress detail Ann Lowe (attr) New York 1952 Waffle weave silk faille Courtesy Hillwood Estate Museum and Gardens
Right Toni Frissell [Public domain] via Wikimedia Commons
The Association of Image Consultants International | 33
Post was divorced from Davies in 1955 and began her residence at Hillwood Her manner of dress from this point on was classic mature and elegant Post favored New York-based Czechoslovakian designer Oldric Royce and commissioned dresses from him for the remainder of her life When she liked a certain style she would order the same design with variations The wedding dress Post commissioned for her 1958 marriage to her fourth husband Herbert May is very similar to the short day dress pictured
Through seven decades of change Marjorie Merriweather Post raised the bar for American high society seeking out designers who were at the forefront of the times and introducing fashion concepts from abroad into the sometimes stodgy East Coast upper class
SUSAN HESSELGRAVE AICI FLC is an independent image consultant based in Seattle Washington She serves as editor in chief for AICI Global and is currently writing a book exploring the intersection of values identity and personal style
Dinner dress Oldric Royce Inc New York City ca 1960 Yellow silk acetate nude silk organza green net Courtesy
Hillwood Estate Museum and Gardens
READ MOREAMERICAN EMPRESS THE LIFE AND TIMES OF MARGORIE MERRIWEATHER POST
By Nancy Rubin
34 | July 2015 magazine
FOR COMPLETE DETAILS VISIT HTTPWWWAICIORGEVENT2015GLOBALCONFERENCE
The Association of Image Consultants International | 35
BETWEEN US
AICI CITY CIRCLES THE SHORTEST DISTANCE BETWEEN TWO POINTSBY THEA WOOD AICI FLC
You may have heard about the new AICI City Circles You may now be an active member of a City Circle You may be asking ldquoWhat is a City Circlerdquo
AICI City Circles are AICIrsquos solution for either a) members who wanted to participate in AICI but didnrsquot have a regional chapter or b)
members who lived in a chapterrsquos region but were
too far away to actively participate They are city-
centric organizations that act autonomously in how
they operate their programs and requirements (if
any) The group simply needs to send a semi-annual
report to the International Board informing them of
circle activities
Rather than trying to jumpstart a regional AICI
chapter establishing an AICI City Circle would be a
first step to creating a recognized AICI presence in
your area
ldquoThere were existing groups that were not official so everyone wasnrsquot aware of them We decided that we needed a stepping stone toward a chapterrdquo said Riet de Vlieger AICI CIP and VP Chapter Relations ldquoWe now have seven City Circles Houston Dallas Spain Korea-Busan Mexico-Monterrey Columbia-Bogota and Peru-Lima Spain had their first conference in Barcelona this past Junerdquo
AICI City Circles also resolve the challenges that some regional chapters faced such as low membership numbers vast geographic expanses and struggling leadership participation
As a former Southwest Chapter board member who had to hold two offices to keep the chapter compliant
ldquoWe decided that we needed a stepping-stone toward a chapterrdquo
mdash RIET DE VLIEGER AICI CIP VP CHAPTER RELATIONS
36 | July 2015 magazine
DEADLINE JUNE 30 2015
to association requirements I personally witnessed the challenges of running a chapter whose members were spread across a vast geographical region
Chapter charity and education events resulted in poor attendance because no matter which city hosted the event many members had to drive three to six hours (or fly) to attend Many had a hard time paying for the event plus the travel expenses like gasoline airfare andor hotel rooms Add to that the introduction of online continuing education and the incentive to travel to chapter events waned
Since dissolving the Southwest Chapter Houston and Dallas have formed separate AICI City Circles All thatrsquos required is a minimum of four members and one ldquoconnectorrdquo or liaison to the International Board AICI City Circles have a presence on the AICI website by providing a link to the City Circlersquos website or Facebook page which are setup and maintained by each AICI City Circle
De Vlieger said that forming an AICI City Circle is easy to do online
gtgt Visit the AICI City Circles page gtgt Fill out the AICI City Circle
request formOnce approved AICI sends a welcome packet to the new AICI City Circle including a customized logo so that it can be published on the City Circlersquos website or Facebook page
THEA WOOD AICI FLC MBA is an independent image consultant based in Austin Texas and serves as managing editor for AICI Global She is the co-author of Socially Smart and Savvy
AICIrsquoS NEWEST CERTIFIED IMAGE MASTER
SARAH HATHORN Sarah Hathorn AICI CIM CPBS
joins the honored company of Helena Chenn AICI CIM
Marion Gellatly AICI CIM Dr Joyce Knudsen AICI CIM Emeritus Eva Koeck-Eripek AICI CIM Lynne Marks AICI CIM Carla Mathis AICI CIM Hitomi Ohmori AICI CIM Christina Ong AICI CIM Judith Rasband AICI CIM Elaine Stoltz AICI CIM and Anna Wildermuth AICI CIM
Sarah is the CEO of Illustra Consulting and Illustra Business
Coaching A Master Trainer at the London Image Institute and former senior executive for Macyrsquos Sarah has 30 years of experience imparting executive presence ABC skills to advance leaders
Attendees at the AICI Global Conference in August will have the opportunity to learn from her directly as she will be leading an intensive and interactive session ldquoIncrease Corporate Clients to Totally Supercharge Your Businessrdquo She will share the secrets of her
consultancyrsquos rapid ascent and ongoing success She will also reveal the exact same marketing steps systems and up-leveling strategies she uses to get her foot in the Fortune 500 door and then form scalable dynamic long-term relationships This session was designed specifically for those AICI members desiring to break into the corporate market for bigger revenues and greater career acceleration
Congratulations Sarah on your achievement
CERTIFICATION NEWSAICI MALAYSIA CHAPTER HOSTS PAPER FLC EXAMBY DELBY BRAGAIS AICI CIP CPC
I write this as I wait at the Kuala Lumpur Airport for my flight back to the Philippines
having spent the past four days in Malaysia In my capacity as AICI VP Certification it has been a very gratifying trip
I am happy to report that the AICI Malaysia Chapter has successfully hosted the pilot FLC Paper Test with an astounding 26 participants taking the exam from several different countries in Asia (The
minimum headcount required for a chapter to mount an FLC Exam is only 15)
This is the first time in AICI history where an AICI FLC Exam was conducted simultaneously in two languages English and Chinese This is the first time a Chinese version of the FLC paper test has been available as it was developed just this year
2015 has been a banner year for AICI FLC certification kicking off
with AICI Mexico City Chapter successfully hosting FLC testing for an entire group using the Live Online Proctor (LOP) with 15 participants taking the exam
Additionally AICI Washington DC Chapter and AICI Malaysia Chapter held their own unique ldquoFLC Bootcampsrdquo to help those interested in obtaining their FLC certification
DELBY BRAGAIS AICI CIP CPC is the outgoing VP Certification on the AICI International Board
BETWEEN US
38 | July 2015 magazine
UPCOMING EVENTS
LISTFUL THINKING USING LISTS TO BE MORE PRODUCTIVE HIGHLY SUCCESSFUL AND LESS STRESSED Paula Rizzo The List Producer and author of Listful Thinking
July 15 2015 800pm EST mdash NEW YORK
It seems simple but using lists can have huge returns if you do it right What do Sir Richard Branson Martha Stewart Sheryl Sandberg Ellen DeGeneres and Madonna have in common Each is a list maker and history shows us that change creators make their to-do lists and check them often In this one-hour teleclass you will learn how to
bull Save timebull Be more organizedbull Become more productive
For more information visit Listful Thinking Using Lists to be More Productive Highly Successful and Less Stressed
IMAGEN CORPORATIVA Y MARCA PERSONAL EN EL SECTOR BANCARIO-FINANCIERO Kalena de Velado kalenadeveladowordpresscom
14 de Agosto 2015 1200pm CDT mdash MEXICOndashGUADALAJARA
La clase esta orientada a propocinar un conocimiento general sobre la importancia de alinear la marca persona la imagen corporatival y el estilo profesionai de acuerdo a la experiencia vivida como asesora de imagen en el sector empresarial
Lo que aprenderaacutebull Reflexionar sobre las oportunidades en el sector empresarialbull Compartir experiencias a lo largo de 20 antildeos en el sector financiero bancariobull Conversar sobre las perspectivas en un entorno globalbull Conocer otras experiencias similares en otros paises y regions
For more information visit Imagen corporativa y marca personal en el sector bancario-financiero
AICI 2015 GLOBAL CONFERENCE August 27ndash30 2015 mdash WASHINGTON DC Renaissance Arlington Capital View Hotel
For complete conference details and to register visit AICI Global Conference
AICI WEBINARS FOR CEUrsquoS
BETWEEN US
bull Save moneybull Reduce stress
The Association of Image Consultants International | 39
ADVERTISE YOUR PRODUCTS amp SERVICES IN AICI GLOBAL MAGAZINE
REACH THOUSANDS OF AICI MEMBERS AND OTHER INDUSTRY PROFESSIONALS WORLDWIDE AND BOOST YOUR EARNING POTENTIAL
OUR READERS ARE LOOKING FORColor Systems
Body Styling TrainingIndustry-Related Books amp Magazines
Multi-level and Network Marketing OpportunitiesBusiness Tools
Continuing Education Units for AICI certificationHealth and Beauty Products
Professional Development Workshops amp WebinarsHotel amp Travel Services
Website Design and SupportCareer Coaches
Sales ToolsClothing amp Accessories
CONTACT IMOGEN LAMPORT AT IMOGENAOPICOMAU FOR CURRENT AD RATES AND DEADLINES
NEXT ISSUE OCTOBER 2015
APRIL2015
AICI GL BALP R O F E S S I O N A L D E V E L O P M E N T I S S U E
THE 2015 AICI GLOBAL
CONFERENCE
YOUR VIP INVITATION ldquoMUST SEErdquo DC
MEMBER SPOTLIGHTJOANNE RAE
POWERFUL SATURDAY
CELEBRATING 25 YEARS
JANUARY2015
AICI GL BALC O N N E C T I O N S I S S U E
MANAGINGCOMMUNICATIONS
FOR MAXIMUM
RESULTS
A RUNWAY STAR
RISES MEMBER SPOTLIGHT KEIKO NAGAO
USING THE POWER OF
AICI CERTIFICATION
ETIQUETTE
HOW TO LOOK ACT AND SPEAK
We can all pick out the image consultants with presence They have a definite aura about them Some people have had natural capacities since childhood but the vast majority of us need to learn skills to exude presence
There are several elements of presence One is the art of being powerful purposeful and intentional The challenge is to look and act as if nothing about you is accidental or left to chance and yet you seem natural not contrived The second element is to be clear on your values Your appearance habits speaking style and actions then become congruent with what is important to you You walk the talk The third element is approachability As image consultants we want to appeal to a wide variety of people in our target market
ESTABLISH PRESENCE WITH YOUR SPEAKING STYLE
GAZE When speaking in public use steady eye contact and rest your gaze for two seconds on at least one different individual on all sides Eye contact with a friendly smile can help create a trusting relationship with the whole audience
GESTURES ldquoSpeaking with your handsrdquo is a common trait but can be a pitfall Waving your hands indiscriminately detracts from your message Practice well defined gestures If you are making a few points at one time help people follow by counting each point on your fingers
TIMBRE Voice quality can enhance your presence If you have a high-pitched voice find a lower tone in
your range as a high voice can denote uncertainty and inexperience Practice in the lower tone until it becomes natural Voice classes will also help
ENUNCIATION Clearly pronounce your words and alternate your pace Use a fast pace for enthusiasm medium for information sharing and slow pace for emphasis
BREVITY Donrsquot ramble on especially about yourself Be ultra sensitive to ldquodeer in the headlightsrdquo expressions and fidgeting Itrsquos up to you to be more interesting than the message on their smartphone
DICTION Cut out clicheacutes and exaggeration Donrsquot use scatological language or jargon Use precise language and you will sound more clear and original
Presence the art of being present is to listen to and be with people in such a way that they experience our engagement and genuine interest Image consultants with presence see the best in others The more we value the good traits in our clients rather than seeing them as a big problem the more we empower them and the more we increase their confidence with better results
Lynne Marks AICI CIM is President of London Image Institute She is co-author of The Perfect Fit How to Start an Image Consulting Business and author of Skinny Bits Wisdom for a Flourishing Image Business She has twice served as International President of AICI and has received both the AICI Award of Excellence for Education and the AICI IMMIE award (Image Makers Merit of Industry Excellence) award
EXECUTIVE PRESENCEFOR IMAGE CONSULTANTS BY LYNNE MARKS AICI CIM
PART ONE OF THIS ARTICLE APPEARED IN THE APRIL 2015 ISSUE
AICI PREFERRED PARTNER
The Association of Image Consultants International | 23
FOUR REASONS WHY NOW IS THE BEST TIME TO GET YOUR FLC CERTIFICATION
FLC Test investment cost now lower by 50From a prior investment cost of $545 the FLC test now costs $275
Return of the FLC Paper TestThe FLC Paper Test can now be run during Chapter Education Days subject to compliance to certification guidelines Moreover the FLC Test will now be offered during the AICI International Conferences once more
Introducing the technologically advanced LOP (Live Online Proctor)This is an internet-based test that allows anyone with a computer to take the test from anywhere in the world Unlike our current FLC computer-based test the LOP will allow any applicant to schedule and take the test using their computer from their home office or preferred location anywhere in the world There is no need to travel to a testing center to take the test This means convenience and valuable savings in travel expenses Moreover there is no waiting time for test results as applicants will know their test outcome right after taking the exam
Two application tracks now open for FLC CertificationThere are now two application options open to applicants Both have their pros and cons so all applicants are advised to evaluate which one works best for them
OPTION 1 Binder First Test Second
This involves submitting your FLC Binder first and upon approval by the assigned FLC Reviewer you may sit for the FLC Test
OPTION 2 Test First Binder Second
This option allows the applicant to sit for the FLC Test as a first step Upon passing the Binder may then be submitted to the assigned reviewer
24 | July 2015 magazine
CONFERENCECONFERENCE
CONFERENCE
AICI 國 際 双 年 會 提 供 了 一 個 最 好 的 自 我 提 昇 和 進 修 專 業 的 機 會 你
會 享 有 以 下 經 歷 和 收 獲
1) 與 同 行 和 資 深 人 士 砌 磋 學 習 和 互 相 觀 摩
2) 在 展 覽 中 尋 找 到 專 用 教 材 書 藉 商 品 甚 至 商 機
3) 增 廣 見 聞 開 濶 視 野 學 習 國 際 社 交 禮 儀 提 昇 自 身 國 際 型 象
形 象 設 計 專 家 左 谷 蘭
The biannual AICI Global Conference will provide you with the best opportunity for professional self-improvement and learning You will experience the following benefits
1) Observe and learn with peers and seniors memberscolleagues 2) Find suitable materials books merchandise and even business opportunities in the exhibition3) Broaden your horizons open your mind and learn international protocol and social etiquette
Most importantly enhance yourself with international perspectives
KAREN TSUO AICI CIP AICI SAN FRANCISCO BAY AREA CHAPTER
Asistir a la convencioacuten global me llenoacute de crecimiento en muchos aspectos Desde convivir y aprender de las grandes autoras de los libros con los cuales aprendiacute y me inspire para apasionarme de esta profesioacuten Como el networking que se crea el cual me ayudoacute a visualizar mis metas y trabajar en ellas Regrese a mi empresa con ganas de trabajar para mi capiacutetulo promocionando a AICI como una asociacioacuten profesional ademaacutes me lleneacute de conocimiento materiales nuevos y fuerza de compartir a mi gente lo que me transmitieron mis colegas y amigas de todo el mundo
I grew in many ways from attending the global conference I was able to learn in person from the great authors of the books I had studied and that had inspired me with passion for this profession There were great networking opportunities which helped me visualize my goals and work on them I returned to my company eager to promote AICI professional membership and work for my chapter I returned with new knowledge and materials to share with my people all that my colleagues and friends worldwide gave me
LOREN MESCHOULAM ESTILO BY LOREN AICI GUADALAJARA CHAPTER
CATAPULT YOUR CAREERAT THE AICI GLOBAL CONFERENCE REPORTED BY KAREN TSUO AICI CIP NADIA VALDIVIESO AND DEBRA LINDQUIST AICI CIP MA
26 | July 2015 magazine
The conference is the only place you can connect with the worldwide image industry However it was a very local connection forged at the conference that has proved most productive for me Bess Heitner a jewelry designer from New York City exhibited at Conference Her high quality jewelry is perfect for many of my clients Beth is extremely accessible as she lives very close to me I went all the way to conference to meet someone who lives next door
ANNIE BRUMBAUGH AICI CIP AB WARDROBE WORKS AICI NEW YORKTRI-STATE CHAPTER
Mi experiencia en las conferencias de AICI fueron increiacutebles Tuve la fortuna de conocer muchos consultores alrededor del mundo y uno de ellos fue Sarah Hathorn Al haber atendido a la conferencia me puso en contacto con ella doacutende contrateacute sus servicios como coach y mentor y esto provocoacute que mi nuevo negocio creciera en muy poco tiempo y me posicionara fuerte entre los corporativos en Meacutexico Empezamos la relacioacuten en 2012 y al diacutea de hoy formo parte de su empresa Illustra Business Coaching como Coach Asociado para Latinoameacuterica Definitivamente ir a la Conferencia te brinda oportunidades de educacioacuten y de lograr hacer negocios con otros expertos en la industria a nivel mundial
My experience attending the AICI conference was incredible I had the good fortune to meet many people from around the world and one of them was Sarah Hathorn Going to conference put me in contact with her where I hired her as a coach and mentor Thanks to her coaching my new business grew quickly We started our relationship in 2012 and now I am an associate coach for Latin America for her company Illustra Business Coaching Definitely going to Conference presents you not only with great education opportunities but also great possibilities to collaborate professionally with other experts
ALE MARROQUIacuteN AICI CIP IMAGEN Y PROTOCOLO DE NEGOCIOS AICI GUADALAJARA CHAPTER
I attended my first AICI Global Conference in May 2013 in Arizona It was such an exciting conference and I got a lot out of it I made some connections with other members and took some amazing workshops that helped me further my education in image consulting Attending the conference in 2013 helped me gain the necessary credits to earn my FLC the following year I recommend everyone attend conference to gain their own unique experience
MELISSA SUGULAS AICI FLC MELISSA SUGULAS STYLE AICI NEW YORKTRI-STATE CHAPTER
BE SURE AND CHECK OUT THE APRIL 2015 AICI GLOBAL FOR MORE STORIES ON THE UPCOMING AICI 2015 GLOBAL CONFERENCE YOU CAN FIND THE COMPLETE SCHEDULE AND REGISTRATION DETAILS AT AICI 2015 GLOBAL CONFERENCE
APRIL2015
AICI GL BALP R O F E S S I O N A L D E V E L O P M E N T I S S U E
THE 2015 AICI GLOBAL
CONFERENCE
YOUR VIP INVITATION ldquoMUST SEErdquo DC
MEMBER SPOTLIGHTJOANNE RAE
POWERFUL SATURDAY
CELEBRATING 25 YEARS
The Association of Image Consultants International | 27
13
httpcatherinescholzecom13 contactcatherinescholzecom13 802-shy‐399-shy‐271513
13
Help13 us13 Revolutionize13 the13 Way13 Curvy13 Women13 Shop13 for13 Clothes13 13 We13 design13 professional13 attire13 for13 curvy13 women13 sizes13 8-shy‐2013 13 13 Made13 in13 the13 USA13 from13 natural13 fibers13 13 We13 offer13 a13 new13 shopping13 experience13 for13 curvy13 women13 personalized13 service13 customizable13 options13 for13 each13 garment13 shopping13 in13 the13 comfort13 of13 her13 home13 or13 your13 studio13 13 We13 train13 and13 work13 with13 our13 stylists13 on13 a13 product13 platform13 that13 helps13 meet13 their13 business13 goals13 13 No13 minimums13 no13 exclusivity13 13 And13 for13 201513 no13 start-shy‐up13 costs13 13 Contact13 us13 for13 details13 13
13
13
httpcatherinescholzecom13 contactcatherinescholzecom13 802-shy‐399-shy‐271513
13
Help13 us13 Revolutionize13 the13 Way13 Curvy13 Women13 Shop13 for13 Clothes13 13 We13 design13 professional13 attire13 for13 curvy13 women13 sizes13 8-shy‐2013 13 13 Made13 in13 the13 USA13 from13 natural13 fibers13 13 We13 offer13 a13 new13 shopping13 experience13 for13 curvy13 women13 personalized13 service13 customizable13 options13 for13 each13 garment13 shopping13 in13 the13 comfort13 of13 her13 home13 or13 your13 studio13 13 We13 train13 and13 work13 with13 our13 stylists13 on13 a13 product13 platform13 that13 helps13 meet13 their13 business13 goals13 13 No13 minimums13 no13 exclusivity13 13 And13 for13 201513 no13 start-shy‐up13 costs13 13 Contact13 us13 for13 details13 13
13
ETIQUETTE
The average American woman in 2015 according to WebMD is 5rsquo4rdquo has a waist of 34-35 inches and wears a size 12-14 dress
Image consultants today have more clients in need of clothing in the 14-20+ size range And while one can spend hours debating the health impacts of this trend our job is to support our clients and to help them look and feel their absolute best Not only is this important for their emotional well-being studies have shown that healthy self-image leads to healthier life decisions We truly can impact the lives of the people we serve
When styling plus-size women there are several special considerations
STRUCTURE Flattering a curvy frame requires a combination of structured garments that support the shape of the body and good fitting lines that provide the correct amount of space for the curvy areas of the body Jackets and vests are great choices because they visually nip in the waist and provide shape
FABRICS There are two aspects of fabric to consider
Hand refers to the stiffness of the fabric Using stiffer fabrics in jackets and bottoms while using fluid fabrics for tops or dresses will provide the perfect combination giving the body shape as well as providing flow over troublesome areas such as the stomach and thighs
Fiber content Plus-size women often perspire more easily than their misses-sized sisters This can be a true challenge for the traveling professional because she
sweats while dashing to the next meeting or airplane then gets miserably cold while sitting in the air-conditioned space The best fiber choices are natural ones cotton the superfine wools silk rayon and linen Avoid polyester and acetate if possible Polyester not only increases sweating it also traps odor What about the wicking fabrics in sportswear Sorry they still increase sweating and odors
FITTING LINES Garments designed for plus-size women need to have fitting lines These can be cleverly hidden within style lines but they have to be there Princess lines are a great choice because they can visually narrow the width of the body and can be manipulated to fit the bust waist and hips Darts are also effective Ideally tops will have both horizontal and vertical (either French or waist) darts to provide good fit at the bust and across the stomach and hips Darts or princess seams in pants and skirts are a must-have to fit and flatter the derriegravere and lower back
DESIGN Was the garment designed specifically for the plus-size woman or was it merely graded up from misses sizes Designers cutting specifically for plus sizes design the garment on a plus-size model and mannequin and they assess style lines fit and proportion specifically for that body The end result is much more flattering
Catherine Scholze is the owner and designer of Catherine Scholze Designs and a Preferred Partner for the 2015 AICI Global Conference
FABULOUS AT ANY SIZESTYLING THE PLUS-SIZE WOMAN BY CATHERINE SCHOLZE
AICI PREFERRED PARTNER
The Association of Image Consultants International | 29
STYLE
SEVEN DECADES OF
AMERICAN STYLEBY SUSAN HESSELGRAVE AICI FLC
Marjorie Merriweather Post ca 1935 Photographer John Alfred Piver Courtesy Hillwood Estate Museum and Gardens
A special exhibit at the Hillwood Museum will be of particular interest to AICI members attending the AICI Global Conference this August The
museumrsquos tagline is ldquoWhere Fabulous Livesrdquo and fabulous it is indeed
Set within 25 acres of gardens and woodlands the museum that Marjorie Merriweather Post bequeathed includes the most comprehensive collection of Russian imperial art outside of Russia and a distinguished 18th-century French decorative art collection Her personal collection of commissioned Cartier jewelry was
featured in a special exhibit there last year
Ingenue to Icon will include more than 70 gowns dresses and ensembles worn by Marjorie Merriweather Post from the first part of the century to the 70s This is the first exhibition at Hillwood to present Marjorie Postrsquos full range of style Post was well known for her strong sense of personal style and appreciation of beauty and craftsmanship in all things The exhibit documents not only the evolution of American style but how fashion reflected the changing perception and definition of American women
30 | July 2015 magazine
FROM RESIDENCE TO MUSEUM
What is now the Hillwood Museum started out as Marjorie Merriweather Postrsquos residence
It was her divorce in 1955 from her third husband Joseph Davies that spurred Post to buy the Hillwood mansion Davies was demanding a fortune in return for the Washington mansion they lived in
ldquoBeing a good businesswoman she thought that price was a little high and she wanted some leveragerdquo explained her granddaughter and former museum president Ellen Charles to The Washington Post
Ellen Charles served as the board president of the museum for 25 years stepping down in 2014 She was the last Post descendant to head Hillwood taking over from her mother in 1989 Under Charlesrsquo leadership Hillwood was transformed from ldquoa very fancy house full of very fancy stuffrdquo into a world-class museum that attracts 70000 visitors a year
Her grandmotherrsquos style was overwhelming to Charles as a young woman ldquoShe was so grand and she was a perfectionist You were afraid you were going to stumble sometimesrdquo Yet it was Postrsquos perfectionism that translated into her impeccable sense of style
ldquoMarjorie Post lived an extraordinary life throughout which she played many roles from a young Edwardian bride to a high-profile business and society figure to independent grande dame She was always aware that how she presented herself particularly through her dress not only reflected her personality but also projected her role to societyrdquo
ndash KATE MARKERT HILLWOOD EXECUTIVE DIRECTOR
Post wanted to ldquojazz uprdquo her granddaughterrsquos party outfits ldquoDearie you need some jewelryrdquo she would say holding out diamonds or emeralds Ellen Charles remembered the thought of wearing the elaborate jewelry ldquowas horrifying Not the cost of it just the size of itrdquo
INGENUE TO ICON 70 Years of Fashion from the Collection of Marjorie Merriweather PostExhibit Dates June 6 to December 31 2015
Address 4155 Linnean Avenue NW Washington DC
Getting there Metro VanNessUDC Red Line (20 minute walk)
Hours Tuesday through Sunday 10 am to 5 pm Closed Mondays
Admission Suggested Donation $18
The Association of Image Consultants International | 31
A LIFE OF HIGH FASHION IN THE 20TH CENTURY
Born in 1887 Post came of age during a time of turbulence and political transformation for American women In 1900 women were not deemed ldquopersonsrdquo under the Fourteenth Amendment to the Constitution and had no separate legal standing By the end of the 20th century American women had gained the vote reproductive rights property rights and roles in the offices of government What they had not gained however was true equality in the workplace Paychecks and promotions however were never a concern for Marjorie Merriweather Post who at the time of her inheritance of the Post fortune at age 27 became the wealthiest woman in the United States
American 20th century style opens with the new feminine ideal of the ldquoGibson Girlrdquo Post epitomized this trend upswept hair and high fashion gowns on a young woman who was educated worldly and independent
When Post married Edward Bennett Close in 1905 she entered East Coast high society in earnest A wardrobe makeover was called for She called upon Parisian couturiers fine department stores and New York custom fashion houses to ensure that she was wearing the latest and most coveted styles
THE POST FORTUNE Treasure in a Cereal BoxIn 1895 CW Post Marjorie Merriweather Postrsquos father singlehandedly created the breakfast foods industry He was the inventor of the very first manufactured breakfast product Postum a patented beverage of wheat berries bran and molasses as a ldquonutritious alternativerdquo to coffee In 1989 the first commercially packaged breakfast cereal was debuted Grape-Nuts Grape-Nuts made him a millionaire And in 1904 Post invented cornflakes Initially branded with an unpopular name the cornflakes were rebranded in 1908 as Post-Toasties and sales soared The successful rebrand resulted in over $2 million net profit in just one year
Source Marjorie Merriweather Post - A Biography by Kenneth Lisbee
Left Evening Dress Callot Soeurs Paris ca 1907 Turquoise silk
moireacute turquoise cotton moireacute orangegold silk crecircpe orange
tulle turquoisegold silk cotton floss turquoisegold silk ribbon
cord beading Courtesy Hillwood Estate Museum and Gardens
Right Evening Ensemble Thurn New York City ca 1927 Red silk
crecircpe melon silk charmeuse organza lace Courtesy Hillwood
Estate Museum and Gardens
32 | July 2015 magazine
In the ldquoRoaring Twentiesrdquo hemlines rose and women were liberated from the corseted look of the turn of the century Progress and prosperity were the anthem of the times and the Art Deco influence could be seen in architecture decoration and fashion
In the 1930s now married to her third husband Joseph Davies Postrsquos style evolved to the glamour of Hollywood characterized by sensuous fabrics and close draping of the figure
Throughout the 1940s the Davies continued to entertain in grand style and Post as an ambassadorrsquos wife was called upon frequently to host diplomats Supreme Court justices and senators Her style during this period was the epitome of confident elegance Christian Diorrsquos ldquoNew Lookrdquo was extremely popular and brought Paris back to the forefront of fashion
The 1950s ushered in a return to the romance of rich detail and texture In a portrait by English portrait painter Douglas Chandor Post wore a gray silk faille evening gown attributed to African American designer Ann Lowe who was known for elaborately worked swirl-like motifs
A year later Jacqueline Bouvier popularized Ann Lowersquos fashions when she chose a wedding gown by the designer (See sidebar)
AN ICONIC DRESS AND NEAR DISASTERAnn Cole Lowe (1898ndash1981) was the first African American to become a noted fashion designer
The dress she made for Jacqueline Bouvier is one of the best-remembered bridal gowns of all time and was the catalyst for Lowersquos ascent from ldquodressmakerrdquo to sought-after fashion designer
But it almost didnrsquot happen
The dress which Lowe had designed and fashioned of silk chiffon taffeta was destroyed (after almost eight weeks of work) just ten days before the wedding due to a flooding of Lowersquos workroom Also ruined were nine of the bridesmaid dresses (only five gowns of the total order were spared)
Fortunately the supplier had enough material to make it possible to replace
the ruined gownshellipif Lowe and her staff could manage to recreate them in those remaining few days They worked day and night completing the wedding dress (cutting sewing and all) in eight days flat However Lowe ended up losing money in excess of $2000 on the project
Left Evening Dress detail Ann Lowe (attr) New York 1952 Waffle weave silk faille Courtesy Hillwood Estate Museum and Gardens
Right Toni Frissell [Public domain] via Wikimedia Commons
The Association of Image Consultants International | 33
Post was divorced from Davies in 1955 and began her residence at Hillwood Her manner of dress from this point on was classic mature and elegant Post favored New York-based Czechoslovakian designer Oldric Royce and commissioned dresses from him for the remainder of her life When she liked a certain style she would order the same design with variations The wedding dress Post commissioned for her 1958 marriage to her fourth husband Herbert May is very similar to the short day dress pictured
Through seven decades of change Marjorie Merriweather Post raised the bar for American high society seeking out designers who were at the forefront of the times and introducing fashion concepts from abroad into the sometimes stodgy East Coast upper class
SUSAN HESSELGRAVE AICI FLC is an independent image consultant based in Seattle Washington She serves as editor in chief for AICI Global and is currently writing a book exploring the intersection of values identity and personal style
Dinner dress Oldric Royce Inc New York City ca 1960 Yellow silk acetate nude silk organza green net Courtesy
Hillwood Estate Museum and Gardens
READ MOREAMERICAN EMPRESS THE LIFE AND TIMES OF MARGORIE MERRIWEATHER POST
By Nancy Rubin
34 | July 2015 magazine
FOR COMPLETE DETAILS VISIT HTTPWWWAICIORGEVENT2015GLOBALCONFERENCE
The Association of Image Consultants International | 35
BETWEEN US
AICI CITY CIRCLES THE SHORTEST DISTANCE BETWEEN TWO POINTSBY THEA WOOD AICI FLC
You may have heard about the new AICI City Circles You may now be an active member of a City Circle You may be asking ldquoWhat is a City Circlerdquo
AICI City Circles are AICIrsquos solution for either a) members who wanted to participate in AICI but didnrsquot have a regional chapter or b)
members who lived in a chapterrsquos region but were
too far away to actively participate They are city-
centric organizations that act autonomously in how
they operate their programs and requirements (if
any) The group simply needs to send a semi-annual
report to the International Board informing them of
circle activities
Rather than trying to jumpstart a regional AICI
chapter establishing an AICI City Circle would be a
first step to creating a recognized AICI presence in
your area
ldquoThere were existing groups that were not official so everyone wasnrsquot aware of them We decided that we needed a stepping stone toward a chapterrdquo said Riet de Vlieger AICI CIP and VP Chapter Relations ldquoWe now have seven City Circles Houston Dallas Spain Korea-Busan Mexico-Monterrey Columbia-Bogota and Peru-Lima Spain had their first conference in Barcelona this past Junerdquo
AICI City Circles also resolve the challenges that some regional chapters faced such as low membership numbers vast geographic expanses and struggling leadership participation
As a former Southwest Chapter board member who had to hold two offices to keep the chapter compliant
ldquoWe decided that we needed a stepping-stone toward a chapterrdquo
mdash RIET DE VLIEGER AICI CIP VP CHAPTER RELATIONS
36 | July 2015 magazine
DEADLINE JUNE 30 2015
to association requirements I personally witnessed the challenges of running a chapter whose members were spread across a vast geographical region
Chapter charity and education events resulted in poor attendance because no matter which city hosted the event many members had to drive three to six hours (or fly) to attend Many had a hard time paying for the event plus the travel expenses like gasoline airfare andor hotel rooms Add to that the introduction of online continuing education and the incentive to travel to chapter events waned
Since dissolving the Southwest Chapter Houston and Dallas have formed separate AICI City Circles All thatrsquos required is a minimum of four members and one ldquoconnectorrdquo or liaison to the International Board AICI City Circles have a presence on the AICI website by providing a link to the City Circlersquos website or Facebook page which are setup and maintained by each AICI City Circle
De Vlieger said that forming an AICI City Circle is easy to do online
gtgt Visit the AICI City Circles page gtgt Fill out the AICI City Circle
request formOnce approved AICI sends a welcome packet to the new AICI City Circle including a customized logo so that it can be published on the City Circlersquos website or Facebook page
THEA WOOD AICI FLC MBA is an independent image consultant based in Austin Texas and serves as managing editor for AICI Global She is the co-author of Socially Smart and Savvy
AICIrsquoS NEWEST CERTIFIED IMAGE MASTER
SARAH HATHORN Sarah Hathorn AICI CIM CPBS
joins the honored company of Helena Chenn AICI CIM
Marion Gellatly AICI CIM Dr Joyce Knudsen AICI CIM Emeritus Eva Koeck-Eripek AICI CIM Lynne Marks AICI CIM Carla Mathis AICI CIM Hitomi Ohmori AICI CIM Christina Ong AICI CIM Judith Rasband AICI CIM Elaine Stoltz AICI CIM and Anna Wildermuth AICI CIM
Sarah is the CEO of Illustra Consulting and Illustra Business
Coaching A Master Trainer at the London Image Institute and former senior executive for Macyrsquos Sarah has 30 years of experience imparting executive presence ABC skills to advance leaders
Attendees at the AICI Global Conference in August will have the opportunity to learn from her directly as she will be leading an intensive and interactive session ldquoIncrease Corporate Clients to Totally Supercharge Your Businessrdquo She will share the secrets of her
consultancyrsquos rapid ascent and ongoing success She will also reveal the exact same marketing steps systems and up-leveling strategies she uses to get her foot in the Fortune 500 door and then form scalable dynamic long-term relationships This session was designed specifically for those AICI members desiring to break into the corporate market for bigger revenues and greater career acceleration
Congratulations Sarah on your achievement
CERTIFICATION NEWSAICI MALAYSIA CHAPTER HOSTS PAPER FLC EXAMBY DELBY BRAGAIS AICI CIP CPC
I write this as I wait at the Kuala Lumpur Airport for my flight back to the Philippines
having spent the past four days in Malaysia In my capacity as AICI VP Certification it has been a very gratifying trip
I am happy to report that the AICI Malaysia Chapter has successfully hosted the pilot FLC Paper Test with an astounding 26 participants taking the exam from several different countries in Asia (The
minimum headcount required for a chapter to mount an FLC Exam is only 15)
This is the first time in AICI history where an AICI FLC Exam was conducted simultaneously in two languages English and Chinese This is the first time a Chinese version of the FLC paper test has been available as it was developed just this year
2015 has been a banner year for AICI FLC certification kicking off
with AICI Mexico City Chapter successfully hosting FLC testing for an entire group using the Live Online Proctor (LOP) with 15 participants taking the exam
Additionally AICI Washington DC Chapter and AICI Malaysia Chapter held their own unique ldquoFLC Bootcampsrdquo to help those interested in obtaining their FLC certification
DELBY BRAGAIS AICI CIP CPC is the outgoing VP Certification on the AICI International Board
BETWEEN US
38 | July 2015 magazine
UPCOMING EVENTS
LISTFUL THINKING USING LISTS TO BE MORE PRODUCTIVE HIGHLY SUCCESSFUL AND LESS STRESSED Paula Rizzo The List Producer and author of Listful Thinking
July 15 2015 800pm EST mdash NEW YORK
It seems simple but using lists can have huge returns if you do it right What do Sir Richard Branson Martha Stewart Sheryl Sandberg Ellen DeGeneres and Madonna have in common Each is a list maker and history shows us that change creators make their to-do lists and check them often In this one-hour teleclass you will learn how to
bull Save timebull Be more organizedbull Become more productive
For more information visit Listful Thinking Using Lists to be More Productive Highly Successful and Less Stressed
IMAGEN CORPORATIVA Y MARCA PERSONAL EN EL SECTOR BANCARIO-FINANCIERO Kalena de Velado kalenadeveladowordpresscom
14 de Agosto 2015 1200pm CDT mdash MEXICOndashGUADALAJARA
La clase esta orientada a propocinar un conocimiento general sobre la importancia de alinear la marca persona la imagen corporatival y el estilo profesionai de acuerdo a la experiencia vivida como asesora de imagen en el sector empresarial
Lo que aprenderaacutebull Reflexionar sobre las oportunidades en el sector empresarialbull Compartir experiencias a lo largo de 20 antildeos en el sector financiero bancariobull Conversar sobre las perspectivas en un entorno globalbull Conocer otras experiencias similares en otros paises y regions
For more information visit Imagen corporativa y marca personal en el sector bancario-financiero
AICI 2015 GLOBAL CONFERENCE August 27ndash30 2015 mdash WASHINGTON DC Renaissance Arlington Capital View Hotel
For complete conference details and to register visit AICI Global Conference
AICI WEBINARS FOR CEUrsquoS
BETWEEN US
bull Save moneybull Reduce stress
The Association of Image Consultants International | 39
ADVERTISE YOUR PRODUCTS amp SERVICES IN AICI GLOBAL MAGAZINE
REACH THOUSANDS OF AICI MEMBERS AND OTHER INDUSTRY PROFESSIONALS WORLDWIDE AND BOOST YOUR EARNING POTENTIAL
OUR READERS ARE LOOKING FORColor Systems
Body Styling TrainingIndustry-Related Books amp Magazines
Multi-level and Network Marketing OpportunitiesBusiness Tools
Continuing Education Units for AICI certificationHealth and Beauty Products
Professional Development Workshops amp WebinarsHotel amp Travel Services
Website Design and SupportCareer Coaches
Sales ToolsClothing amp Accessories
CONTACT IMOGEN LAMPORT AT IMOGENAOPICOMAU FOR CURRENT AD RATES AND DEADLINES
NEXT ISSUE OCTOBER 2015
APRIL2015
AICI GL BALP R O F E S S I O N A L D E V E L O P M E N T I S S U E
THE 2015 AICI GLOBAL
CONFERENCE
YOUR VIP INVITATION ldquoMUST SEErdquo DC
MEMBER SPOTLIGHTJOANNE RAE
POWERFUL SATURDAY
CELEBRATING 25 YEARS
JANUARY2015
AICI GL BALC O N N E C T I O N S I S S U E
MANAGINGCOMMUNICATIONS
FOR MAXIMUM
RESULTS
A RUNWAY STAR
RISES MEMBER SPOTLIGHT KEIKO NAGAO
USING THE POWER OF
AICI CERTIFICATION
FOUR REASONS WHY NOW IS THE BEST TIME TO GET YOUR FLC CERTIFICATION
FLC Test investment cost now lower by 50From a prior investment cost of $545 the FLC test now costs $275
Return of the FLC Paper TestThe FLC Paper Test can now be run during Chapter Education Days subject to compliance to certification guidelines Moreover the FLC Test will now be offered during the AICI International Conferences once more
Introducing the technologically advanced LOP (Live Online Proctor)This is an internet-based test that allows anyone with a computer to take the test from anywhere in the world Unlike our current FLC computer-based test the LOP will allow any applicant to schedule and take the test using their computer from their home office or preferred location anywhere in the world There is no need to travel to a testing center to take the test This means convenience and valuable savings in travel expenses Moreover there is no waiting time for test results as applicants will know their test outcome right after taking the exam
Two application tracks now open for FLC CertificationThere are now two application options open to applicants Both have their pros and cons so all applicants are advised to evaluate which one works best for them
OPTION 1 Binder First Test Second
This involves submitting your FLC Binder first and upon approval by the assigned FLC Reviewer you may sit for the FLC Test
OPTION 2 Test First Binder Second
This option allows the applicant to sit for the FLC Test as a first step Upon passing the Binder may then be submitted to the assigned reviewer
24 | July 2015 magazine
CONFERENCECONFERENCE
CONFERENCE
AICI 國 際 双 年 會 提 供 了 一 個 最 好 的 自 我 提 昇 和 進 修 專 業 的 機 會 你
會 享 有 以 下 經 歷 和 收 獲
1) 與 同 行 和 資 深 人 士 砌 磋 學 習 和 互 相 觀 摩
2) 在 展 覽 中 尋 找 到 專 用 教 材 書 藉 商 品 甚 至 商 機
3) 增 廣 見 聞 開 濶 視 野 學 習 國 際 社 交 禮 儀 提 昇 自 身 國 際 型 象
形 象 設 計 專 家 左 谷 蘭
The biannual AICI Global Conference will provide you with the best opportunity for professional self-improvement and learning You will experience the following benefits
1) Observe and learn with peers and seniors memberscolleagues 2) Find suitable materials books merchandise and even business opportunities in the exhibition3) Broaden your horizons open your mind and learn international protocol and social etiquette
Most importantly enhance yourself with international perspectives
KAREN TSUO AICI CIP AICI SAN FRANCISCO BAY AREA CHAPTER
Asistir a la convencioacuten global me llenoacute de crecimiento en muchos aspectos Desde convivir y aprender de las grandes autoras de los libros con los cuales aprendiacute y me inspire para apasionarme de esta profesioacuten Como el networking que se crea el cual me ayudoacute a visualizar mis metas y trabajar en ellas Regrese a mi empresa con ganas de trabajar para mi capiacutetulo promocionando a AICI como una asociacioacuten profesional ademaacutes me lleneacute de conocimiento materiales nuevos y fuerza de compartir a mi gente lo que me transmitieron mis colegas y amigas de todo el mundo
I grew in many ways from attending the global conference I was able to learn in person from the great authors of the books I had studied and that had inspired me with passion for this profession There were great networking opportunities which helped me visualize my goals and work on them I returned to my company eager to promote AICI professional membership and work for my chapter I returned with new knowledge and materials to share with my people all that my colleagues and friends worldwide gave me
LOREN MESCHOULAM ESTILO BY LOREN AICI GUADALAJARA CHAPTER
CATAPULT YOUR CAREERAT THE AICI GLOBAL CONFERENCE REPORTED BY KAREN TSUO AICI CIP NADIA VALDIVIESO AND DEBRA LINDQUIST AICI CIP MA
26 | July 2015 magazine
The conference is the only place you can connect with the worldwide image industry However it was a very local connection forged at the conference that has proved most productive for me Bess Heitner a jewelry designer from New York City exhibited at Conference Her high quality jewelry is perfect for many of my clients Beth is extremely accessible as she lives very close to me I went all the way to conference to meet someone who lives next door
ANNIE BRUMBAUGH AICI CIP AB WARDROBE WORKS AICI NEW YORKTRI-STATE CHAPTER
Mi experiencia en las conferencias de AICI fueron increiacutebles Tuve la fortuna de conocer muchos consultores alrededor del mundo y uno de ellos fue Sarah Hathorn Al haber atendido a la conferencia me puso en contacto con ella doacutende contrateacute sus servicios como coach y mentor y esto provocoacute que mi nuevo negocio creciera en muy poco tiempo y me posicionara fuerte entre los corporativos en Meacutexico Empezamos la relacioacuten en 2012 y al diacutea de hoy formo parte de su empresa Illustra Business Coaching como Coach Asociado para Latinoameacuterica Definitivamente ir a la Conferencia te brinda oportunidades de educacioacuten y de lograr hacer negocios con otros expertos en la industria a nivel mundial
My experience attending the AICI conference was incredible I had the good fortune to meet many people from around the world and one of them was Sarah Hathorn Going to conference put me in contact with her where I hired her as a coach and mentor Thanks to her coaching my new business grew quickly We started our relationship in 2012 and now I am an associate coach for Latin America for her company Illustra Business Coaching Definitely going to Conference presents you not only with great education opportunities but also great possibilities to collaborate professionally with other experts
ALE MARROQUIacuteN AICI CIP IMAGEN Y PROTOCOLO DE NEGOCIOS AICI GUADALAJARA CHAPTER
I attended my first AICI Global Conference in May 2013 in Arizona It was such an exciting conference and I got a lot out of it I made some connections with other members and took some amazing workshops that helped me further my education in image consulting Attending the conference in 2013 helped me gain the necessary credits to earn my FLC the following year I recommend everyone attend conference to gain their own unique experience
MELISSA SUGULAS AICI FLC MELISSA SUGULAS STYLE AICI NEW YORKTRI-STATE CHAPTER
BE SURE AND CHECK OUT THE APRIL 2015 AICI GLOBAL FOR MORE STORIES ON THE UPCOMING AICI 2015 GLOBAL CONFERENCE YOU CAN FIND THE COMPLETE SCHEDULE AND REGISTRATION DETAILS AT AICI 2015 GLOBAL CONFERENCE
APRIL2015
AICI GL BALP R O F E S S I O N A L D E V E L O P M E N T I S S U E
THE 2015 AICI GLOBAL
CONFERENCE
YOUR VIP INVITATION ldquoMUST SEErdquo DC
MEMBER SPOTLIGHTJOANNE RAE
POWERFUL SATURDAY
CELEBRATING 25 YEARS
The Association of Image Consultants International | 27
13
httpcatherinescholzecom13 contactcatherinescholzecom13 802-shy‐399-shy‐271513
13
Help13 us13 Revolutionize13 the13 Way13 Curvy13 Women13 Shop13 for13 Clothes13 13 We13 design13 professional13 attire13 for13 curvy13 women13 sizes13 8-shy‐2013 13 13 Made13 in13 the13 USA13 from13 natural13 fibers13 13 We13 offer13 a13 new13 shopping13 experience13 for13 curvy13 women13 personalized13 service13 customizable13 options13 for13 each13 garment13 shopping13 in13 the13 comfort13 of13 her13 home13 or13 your13 studio13 13 We13 train13 and13 work13 with13 our13 stylists13 on13 a13 product13 platform13 that13 helps13 meet13 their13 business13 goals13 13 No13 minimums13 no13 exclusivity13 13 And13 for13 201513 no13 start-shy‐up13 costs13 13 Contact13 us13 for13 details13 13
13
13
httpcatherinescholzecom13 contactcatherinescholzecom13 802-shy‐399-shy‐271513
13
Help13 us13 Revolutionize13 the13 Way13 Curvy13 Women13 Shop13 for13 Clothes13 13 We13 design13 professional13 attire13 for13 curvy13 women13 sizes13 8-shy‐2013 13 13 Made13 in13 the13 USA13 from13 natural13 fibers13 13 We13 offer13 a13 new13 shopping13 experience13 for13 curvy13 women13 personalized13 service13 customizable13 options13 for13 each13 garment13 shopping13 in13 the13 comfort13 of13 her13 home13 or13 your13 studio13 13 We13 train13 and13 work13 with13 our13 stylists13 on13 a13 product13 platform13 that13 helps13 meet13 their13 business13 goals13 13 No13 minimums13 no13 exclusivity13 13 And13 for13 201513 no13 start-shy‐up13 costs13 13 Contact13 us13 for13 details13 13
13
ETIQUETTE
The average American woman in 2015 according to WebMD is 5rsquo4rdquo has a waist of 34-35 inches and wears a size 12-14 dress
Image consultants today have more clients in need of clothing in the 14-20+ size range And while one can spend hours debating the health impacts of this trend our job is to support our clients and to help them look and feel their absolute best Not only is this important for their emotional well-being studies have shown that healthy self-image leads to healthier life decisions We truly can impact the lives of the people we serve
When styling plus-size women there are several special considerations
STRUCTURE Flattering a curvy frame requires a combination of structured garments that support the shape of the body and good fitting lines that provide the correct amount of space for the curvy areas of the body Jackets and vests are great choices because they visually nip in the waist and provide shape
FABRICS There are two aspects of fabric to consider
Hand refers to the stiffness of the fabric Using stiffer fabrics in jackets and bottoms while using fluid fabrics for tops or dresses will provide the perfect combination giving the body shape as well as providing flow over troublesome areas such as the stomach and thighs
Fiber content Plus-size women often perspire more easily than their misses-sized sisters This can be a true challenge for the traveling professional because she
sweats while dashing to the next meeting or airplane then gets miserably cold while sitting in the air-conditioned space The best fiber choices are natural ones cotton the superfine wools silk rayon and linen Avoid polyester and acetate if possible Polyester not only increases sweating it also traps odor What about the wicking fabrics in sportswear Sorry they still increase sweating and odors
FITTING LINES Garments designed for plus-size women need to have fitting lines These can be cleverly hidden within style lines but they have to be there Princess lines are a great choice because they can visually narrow the width of the body and can be manipulated to fit the bust waist and hips Darts are also effective Ideally tops will have both horizontal and vertical (either French or waist) darts to provide good fit at the bust and across the stomach and hips Darts or princess seams in pants and skirts are a must-have to fit and flatter the derriegravere and lower back
DESIGN Was the garment designed specifically for the plus-size woman or was it merely graded up from misses sizes Designers cutting specifically for plus sizes design the garment on a plus-size model and mannequin and they assess style lines fit and proportion specifically for that body The end result is much more flattering
Catherine Scholze is the owner and designer of Catherine Scholze Designs and a Preferred Partner for the 2015 AICI Global Conference
FABULOUS AT ANY SIZESTYLING THE PLUS-SIZE WOMAN BY CATHERINE SCHOLZE
AICI PREFERRED PARTNER
The Association of Image Consultants International | 29
STYLE
SEVEN DECADES OF
AMERICAN STYLEBY SUSAN HESSELGRAVE AICI FLC
Marjorie Merriweather Post ca 1935 Photographer John Alfred Piver Courtesy Hillwood Estate Museum and Gardens
A special exhibit at the Hillwood Museum will be of particular interest to AICI members attending the AICI Global Conference this August The
museumrsquos tagline is ldquoWhere Fabulous Livesrdquo and fabulous it is indeed
Set within 25 acres of gardens and woodlands the museum that Marjorie Merriweather Post bequeathed includes the most comprehensive collection of Russian imperial art outside of Russia and a distinguished 18th-century French decorative art collection Her personal collection of commissioned Cartier jewelry was
featured in a special exhibit there last year
Ingenue to Icon will include more than 70 gowns dresses and ensembles worn by Marjorie Merriweather Post from the first part of the century to the 70s This is the first exhibition at Hillwood to present Marjorie Postrsquos full range of style Post was well known for her strong sense of personal style and appreciation of beauty and craftsmanship in all things The exhibit documents not only the evolution of American style but how fashion reflected the changing perception and definition of American women
30 | July 2015 magazine
FROM RESIDENCE TO MUSEUM
What is now the Hillwood Museum started out as Marjorie Merriweather Postrsquos residence
It was her divorce in 1955 from her third husband Joseph Davies that spurred Post to buy the Hillwood mansion Davies was demanding a fortune in return for the Washington mansion they lived in
ldquoBeing a good businesswoman she thought that price was a little high and she wanted some leveragerdquo explained her granddaughter and former museum president Ellen Charles to The Washington Post
Ellen Charles served as the board president of the museum for 25 years stepping down in 2014 She was the last Post descendant to head Hillwood taking over from her mother in 1989 Under Charlesrsquo leadership Hillwood was transformed from ldquoa very fancy house full of very fancy stuffrdquo into a world-class museum that attracts 70000 visitors a year
Her grandmotherrsquos style was overwhelming to Charles as a young woman ldquoShe was so grand and she was a perfectionist You were afraid you were going to stumble sometimesrdquo Yet it was Postrsquos perfectionism that translated into her impeccable sense of style
ldquoMarjorie Post lived an extraordinary life throughout which she played many roles from a young Edwardian bride to a high-profile business and society figure to independent grande dame She was always aware that how she presented herself particularly through her dress not only reflected her personality but also projected her role to societyrdquo
ndash KATE MARKERT HILLWOOD EXECUTIVE DIRECTOR
Post wanted to ldquojazz uprdquo her granddaughterrsquos party outfits ldquoDearie you need some jewelryrdquo she would say holding out diamonds or emeralds Ellen Charles remembered the thought of wearing the elaborate jewelry ldquowas horrifying Not the cost of it just the size of itrdquo
INGENUE TO ICON 70 Years of Fashion from the Collection of Marjorie Merriweather PostExhibit Dates June 6 to December 31 2015
Address 4155 Linnean Avenue NW Washington DC
Getting there Metro VanNessUDC Red Line (20 minute walk)
Hours Tuesday through Sunday 10 am to 5 pm Closed Mondays
Admission Suggested Donation $18
The Association of Image Consultants International | 31
A LIFE OF HIGH FASHION IN THE 20TH CENTURY
Born in 1887 Post came of age during a time of turbulence and political transformation for American women In 1900 women were not deemed ldquopersonsrdquo under the Fourteenth Amendment to the Constitution and had no separate legal standing By the end of the 20th century American women had gained the vote reproductive rights property rights and roles in the offices of government What they had not gained however was true equality in the workplace Paychecks and promotions however were never a concern for Marjorie Merriweather Post who at the time of her inheritance of the Post fortune at age 27 became the wealthiest woman in the United States
American 20th century style opens with the new feminine ideal of the ldquoGibson Girlrdquo Post epitomized this trend upswept hair and high fashion gowns on a young woman who was educated worldly and independent
When Post married Edward Bennett Close in 1905 she entered East Coast high society in earnest A wardrobe makeover was called for She called upon Parisian couturiers fine department stores and New York custom fashion houses to ensure that she was wearing the latest and most coveted styles
THE POST FORTUNE Treasure in a Cereal BoxIn 1895 CW Post Marjorie Merriweather Postrsquos father singlehandedly created the breakfast foods industry He was the inventor of the very first manufactured breakfast product Postum a patented beverage of wheat berries bran and molasses as a ldquonutritious alternativerdquo to coffee In 1989 the first commercially packaged breakfast cereal was debuted Grape-Nuts Grape-Nuts made him a millionaire And in 1904 Post invented cornflakes Initially branded with an unpopular name the cornflakes were rebranded in 1908 as Post-Toasties and sales soared The successful rebrand resulted in over $2 million net profit in just one year
Source Marjorie Merriweather Post - A Biography by Kenneth Lisbee
Left Evening Dress Callot Soeurs Paris ca 1907 Turquoise silk
moireacute turquoise cotton moireacute orangegold silk crecircpe orange
tulle turquoisegold silk cotton floss turquoisegold silk ribbon
cord beading Courtesy Hillwood Estate Museum and Gardens
Right Evening Ensemble Thurn New York City ca 1927 Red silk
crecircpe melon silk charmeuse organza lace Courtesy Hillwood
Estate Museum and Gardens
32 | July 2015 magazine
In the ldquoRoaring Twentiesrdquo hemlines rose and women were liberated from the corseted look of the turn of the century Progress and prosperity were the anthem of the times and the Art Deco influence could be seen in architecture decoration and fashion
In the 1930s now married to her third husband Joseph Davies Postrsquos style evolved to the glamour of Hollywood characterized by sensuous fabrics and close draping of the figure
Throughout the 1940s the Davies continued to entertain in grand style and Post as an ambassadorrsquos wife was called upon frequently to host diplomats Supreme Court justices and senators Her style during this period was the epitome of confident elegance Christian Diorrsquos ldquoNew Lookrdquo was extremely popular and brought Paris back to the forefront of fashion
The 1950s ushered in a return to the romance of rich detail and texture In a portrait by English portrait painter Douglas Chandor Post wore a gray silk faille evening gown attributed to African American designer Ann Lowe who was known for elaborately worked swirl-like motifs
A year later Jacqueline Bouvier popularized Ann Lowersquos fashions when she chose a wedding gown by the designer (See sidebar)
AN ICONIC DRESS AND NEAR DISASTERAnn Cole Lowe (1898ndash1981) was the first African American to become a noted fashion designer
The dress she made for Jacqueline Bouvier is one of the best-remembered bridal gowns of all time and was the catalyst for Lowersquos ascent from ldquodressmakerrdquo to sought-after fashion designer
But it almost didnrsquot happen
The dress which Lowe had designed and fashioned of silk chiffon taffeta was destroyed (after almost eight weeks of work) just ten days before the wedding due to a flooding of Lowersquos workroom Also ruined were nine of the bridesmaid dresses (only five gowns of the total order were spared)
Fortunately the supplier had enough material to make it possible to replace
the ruined gownshellipif Lowe and her staff could manage to recreate them in those remaining few days They worked day and night completing the wedding dress (cutting sewing and all) in eight days flat However Lowe ended up losing money in excess of $2000 on the project
Left Evening Dress detail Ann Lowe (attr) New York 1952 Waffle weave silk faille Courtesy Hillwood Estate Museum and Gardens
Right Toni Frissell [Public domain] via Wikimedia Commons
The Association of Image Consultants International | 33
Post was divorced from Davies in 1955 and began her residence at Hillwood Her manner of dress from this point on was classic mature and elegant Post favored New York-based Czechoslovakian designer Oldric Royce and commissioned dresses from him for the remainder of her life When she liked a certain style she would order the same design with variations The wedding dress Post commissioned for her 1958 marriage to her fourth husband Herbert May is very similar to the short day dress pictured
Through seven decades of change Marjorie Merriweather Post raised the bar for American high society seeking out designers who were at the forefront of the times and introducing fashion concepts from abroad into the sometimes stodgy East Coast upper class
SUSAN HESSELGRAVE AICI FLC is an independent image consultant based in Seattle Washington She serves as editor in chief for AICI Global and is currently writing a book exploring the intersection of values identity and personal style
Dinner dress Oldric Royce Inc New York City ca 1960 Yellow silk acetate nude silk organza green net Courtesy
Hillwood Estate Museum and Gardens
READ MOREAMERICAN EMPRESS THE LIFE AND TIMES OF MARGORIE MERRIWEATHER POST
By Nancy Rubin
34 | July 2015 magazine
FOR COMPLETE DETAILS VISIT HTTPWWWAICIORGEVENT2015GLOBALCONFERENCE
The Association of Image Consultants International | 35
BETWEEN US
AICI CITY CIRCLES THE SHORTEST DISTANCE BETWEEN TWO POINTSBY THEA WOOD AICI FLC
You may have heard about the new AICI City Circles You may now be an active member of a City Circle You may be asking ldquoWhat is a City Circlerdquo
AICI City Circles are AICIrsquos solution for either a) members who wanted to participate in AICI but didnrsquot have a regional chapter or b)
members who lived in a chapterrsquos region but were
too far away to actively participate They are city-
centric organizations that act autonomously in how
they operate their programs and requirements (if
any) The group simply needs to send a semi-annual
report to the International Board informing them of
circle activities
Rather than trying to jumpstart a regional AICI
chapter establishing an AICI City Circle would be a
first step to creating a recognized AICI presence in
your area
ldquoThere were existing groups that were not official so everyone wasnrsquot aware of them We decided that we needed a stepping stone toward a chapterrdquo said Riet de Vlieger AICI CIP and VP Chapter Relations ldquoWe now have seven City Circles Houston Dallas Spain Korea-Busan Mexico-Monterrey Columbia-Bogota and Peru-Lima Spain had their first conference in Barcelona this past Junerdquo
AICI City Circles also resolve the challenges that some regional chapters faced such as low membership numbers vast geographic expanses and struggling leadership participation
As a former Southwest Chapter board member who had to hold two offices to keep the chapter compliant
ldquoWe decided that we needed a stepping-stone toward a chapterrdquo
mdash RIET DE VLIEGER AICI CIP VP CHAPTER RELATIONS
36 | July 2015 magazine
DEADLINE JUNE 30 2015
to association requirements I personally witnessed the challenges of running a chapter whose members were spread across a vast geographical region
Chapter charity and education events resulted in poor attendance because no matter which city hosted the event many members had to drive three to six hours (or fly) to attend Many had a hard time paying for the event plus the travel expenses like gasoline airfare andor hotel rooms Add to that the introduction of online continuing education and the incentive to travel to chapter events waned
Since dissolving the Southwest Chapter Houston and Dallas have formed separate AICI City Circles All thatrsquos required is a minimum of four members and one ldquoconnectorrdquo or liaison to the International Board AICI City Circles have a presence on the AICI website by providing a link to the City Circlersquos website or Facebook page which are setup and maintained by each AICI City Circle
De Vlieger said that forming an AICI City Circle is easy to do online
gtgt Visit the AICI City Circles page gtgt Fill out the AICI City Circle
request formOnce approved AICI sends a welcome packet to the new AICI City Circle including a customized logo so that it can be published on the City Circlersquos website or Facebook page
THEA WOOD AICI FLC MBA is an independent image consultant based in Austin Texas and serves as managing editor for AICI Global She is the co-author of Socially Smart and Savvy
AICIrsquoS NEWEST CERTIFIED IMAGE MASTER
SARAH HATHORN Sarah Hathorn AICI CIM CPBS
joins the honored company of Helena Chenn AICI CIM
Marion Gellatly AICI CIM Dr Joyce Knudsen AICI CIM Emeritus Eva Koeck-Eripek AICI CIM Lynne Marks AICI CIM Carla Mathis AICI CIM Hitomi Ohmori AICI CIM Christina Ong AICI CIM Judith Rasband AICI CIM Elaine Stoltz AICI CIM and Anna Wildermuth AICI CIM
Sarah is the CEO of Illustra Consulting and Illustra Business
Coaching A Master Trainer at the London Image Institute and former senior executive for Macyrsquos Sarah has 30 years of experience imparting executive presence ABC skills to advance leaders
Attendees at the AICI Global Conference in August will have the opportunity to learn from her directly as she will be leading an intensive and interactive session ldquoIncrease Corporate Clients to Totally Supercharge Your Businessrdquo She will share the secrets of her
consultancyrsquos rapid ascent and ongoing success She will also reveal the exact same marketing steps systems and up-leveling strategies she uses to get her foot in the Fortune 500 door and then form scalable dynamic long-term relationships This session was designed specifically for those AICI members desiring to break into the corporate market for bigger revenues and greater career acceleration
Congratulations Sarah on your achievement
CERTIFICATION NEWSAICI MALAYSIA CHAPTER HOSTS PAPER FLC EXAMBY DELBY BRAGAIS AICI CIP CPC
I write this as I wait at the Kuala Lumpur Airport for my flight back to the Philippines
having spent the past four days in Malaysia In my capacity as AICI VP Certification it has been a very gratifying trip
I am happy to report that the AICI Malaysia Chapter has successfully hosted the pilot FLC Paper Test with an astounding 26 participants taking the exam from several different countries in Asia (The
minimum headcount required for a chapter to mount an FLC Exam is only 15)
This is the first time in AICI history where an AICI FLC Exam was conducted simultaneously in two languages English and Chinese This is the first time a Chinese version of the FLC paper test has been available as it was developed just this year
2015 has been a banner year for AICI FLC certification kicking off
with AICI Mexico City Chapter successfully hosting FLC testing for an entire group using the Live Online Proctor (LOP) with 15 participants taking the exam
Additionally AICI Washington DC Chapter and AICI Malaysia Chapter held their own unique ldquoFLC Bootcampsrdquo to help those interested in obtaining their FLC certification
DELBY BRAGAIS AICI CIP CPC is the outgoing VP Certification on the AICI International Board
BETWEEN US
38 | July 2015 magazine
UPCOMING EVENTS
LISTFUL THINKING USING LISTS TO BE MORE PRODUCTIVE HIGHLY SUCCESSFUL AND LESS STRESSED Paula Rizzo The List Producer and author of Listful Thinking
July 15 2015 800pm EST mdash NEW YORK
It seems simple but using lists can have huge returns if you do it right What do Sir Richard Branson Martha Stewart Sheryl Sandberg Ellen DeGeneres and Madonna have in common Each is a list maker and history shows us that change creators make their to-do lists and check them often In this one-hour teleclass you will learn how to
bull Save timebull Be more organizedbull Become more productive
For more information visit Listful Thinking Using Lists to be More Productive Highly Successful and Less Stressed
IMAGEN CORPORATIVA Y MARCA PERSONAL EN EL SECTOR BANCARIO-FINANCIERO Kalena de Velado kalenadeveladowordpresscom
14 de Agosto 2015 1200pm CDT mdash MEXICOndashGUADALAJARA
La clase esta orientada a propocinar un conocimiento general sobre la importancia de alinear la marca persona la imagen corporatival y el estilo profesionai de acuerdo a la experiencia vivida como asesora de imagen en el sector empresarial
Lo que aprenderaacutebull Reflexionar sobre las oportunidades en el sector empresarialbull Compartir experiencias a lo largo de 20 antildeos en el sector financiero bancariobull Conversar sobre las perspectivas en un entorno globalbull Conocer otras experiencias similares en otros paises y regions
For more information visit Imagen corporativa y marca personal en el sector bancario-financiero
AICI 2015 GLOBAL CONFERENCE August 27ndash30 2015 mdash WASHINGTON DC Renaissance Arlington Capital View Hotel
For complete conference details and to register visit AICI Global Conference
AICI WEBINARS FOR CEUrsquoS
BETWEEN US
bull Save moneybull Reduce stress
The Association of Image Consultants International | 39
ADVERTISE YOUR PRODUCTS amp SERVICES IN AICI GLOBAL MAGAZINE
REACH THOUSANDS OF AICI MEMBERS AND OTHER INDUSTRY PROFESSIONALS WORLDWIDE AND BOOST YOUR EARNING POTENTIAL
OUR READERS ARE LOOKING FORColor Systems
Body Styling TrainingIndustry-Related Books amp Magazines
Multi-level and Network Marketing OpportunitiesBusiness Tools
Continuing Education Units for AICI certificationHealth and Beauty Products
Professional Development Workshops amp WebinarsHotel amp Travel Services
Website Design and SupportCareer Coaches
Sales ToolsClothing amp Accessories
CONTACT IMOGEN LAMPORT AT IMOGENAOPICOMAU FOR CURRENT AD RATES AND DEADLINES
NEXT ISSUE OCTOBER 2015
APRIL2015
AICI GL BALP R O F E S S I O N A L D E V E L O P M E N T I S S U E
THE 2015 AICI GLOBAL
CONFERENCE
YOUR VIP INVITATION ldquoMUST SEErdquo DC
MEMBER SPOTLIGHTJOANNE RAE
POWERFUL SATURDAY
CELEBRATING 25 YEARS
JANUARY2015
AICI GL BALC O N N E C T I O N S I S S U E
MANAGINGCOMMUNICATIONS
FOR MAXIMUM
RESULTS
A RUNWAY STAR
RISES MEMBER SPOTLIGHT KEIKO NAGAO
USING THE POWER OF
AICI CERTIFICATION
CONFERENCECONFERENCE
CONFERENCE
AICI 國 際 双 年 會 提 供 了 一 個 最 好 的 自 我 提 昇 和 進 修 專 業 的 機 會 你
會 享 有 以 下 經 歷 和 收 獲
1) 與 同 行 和 資 深 人 士 砌 磋 學 習 和 互 相 觀 摩
2) 在 展 覽 中 尋 找 到 專 用 教 材 書 藉 商 品 甚 至 商 機
3) 增 廣 見 聞 開 濶 視 野 學 習 國 際 社 交 禮 儀 提 昇 自 身 國 際 型 象
形 象 設 計 專 家 左 谷 蘭
The biannual AICI Global Conference will provide you with the best opportunity for professional self-improvement and learning You will experience the following benefits
1) Observe and learn with peers and seniors memberscolleagues 2) Find suitable materials books merchandise and even business opportunities in the exhibition3) Broaden your horizons open your mind and learn international protocol and social etiquette
Most importantly enhance yourself with international perspectives
KAREN TSUO AICI CIP AICI SAN FRANCISCO BAY AREA CHAPTER
Asistir a la convencioacuten global me llenoacute de crecimiento en muchos aspectos Desde convivir y aprender de las grandes autoras de los libros con los cuales aprendiacute y me inspire para apasionarme de esta profesioacuten Como el networking que se crea el cual me ayudoacute a visualizar mis metas y trabajar en ellas Regrese a mi empresa con ganas de trabajar para mi capiacutetulo promocionando a AICI como una asociacioacuten profesional ademaacutes me lleneacute de conocimiento materiales nuevos y fuerza de compartir a mi gente lo que me transmitieron mis colegas y amigas de todo el mundo
I grew in many ways from attending the global conference I was able to learn in person from the great authors of the books I had studied and that had inspired me with passion for this profession There were great networking opportunities which helped me visualize my goals and work on them I returned to my company eager to promote AICI professional membership and work for my chapter I returned with new knowledge and materials to share with my people all that my colleagues and friends worldwide gave me
LOREN MESCHOULAM ESTILO BY LOREN AICI GUADALAJARA CHAPTER
CATAPULT YOUR CAREERAT THE AICI GLOBAL CONFERENCE REPORTED BY KAREN TSUO AICI CIP NADIA VALDIVIESO AND DEBRA LINDQUIST AICI CIP MA
26 | July 2015 magazine
The conference is the only place you can connect with the worldwide image industry However it was a very local connection forged at the conference that has proved most productive for me Bess Heitner a jewelry designer from New York City exhibited at Conference Her high quality jewelry is perfect for many of my clients Beth is extremely accessible as she lives very close to me I went all the way to conference to meet someone who lives next door
ANNIE BRUMBAUGH AICI CIP AB WARDROBE WORKS AICI NEW YORKTRI-STATE CHAPTER
Mi experiencia en las conferencias de AICI fueron increiacutebles Tuve la fortuna de conocer muchos consultores alrededor del mundo y uno de ellos fue Sarah Hathorn Al haber atendido a la conferencia me puso en contacto con ella doacutende contrateacute sus servicios como coach y mentor y esto provocoacute que mi nuevo negocio creciera en muy poco tiempo y me posicionara fuerte entre los corporativos en Meacutexico Empezamos la relacioacuten en 2012 y al diacutea de hoy formo parte de su empresa Illustra Business Coaching como Coach Asociado para Latinoameacuterica Definitivamente ir a la Conferencia te brinda oportunidades de educacioacuten y de lograr hacer negocios con otros expertos en la industria a nivel mundial
My experience attending the AICI conference was incredible I had the good fortune to meet many people from around the world and one of them was Sarah Hathorn Going to conference put me in contact with her where I hired her as a coach and mentor Thanks to her coaching my new business grew quickly We started our relationship in 2012 and now I am an associate coach for Latin America for her company Illustra Business Coaching Definitely going to Conference presents you not only with great education opportunities but also great possibilities to collaborate professionally with other experts
ALE MARROQUIacuteN AICI CIP IMAGEN Y PROTOCOLO DE NEGOCIOS AICI GUADALAJARA CHAPTER
I attended my first AICI Global Conference in May 2013 in Arizona It was such an exciting conference and I got a lot out of it I made some connections with other members and took some amazing workshops that helped me further my education in image consulting Attending the conference in 2013 helped me gain the necessary credits to earn my FLC the following year I recommend everyone attend conference to gain their own unique experience
MELISSA SUGULAS AICI FLC MELISSA SUGULAS STYLE AICI NEW YORKTRI-STATE CHAPTER
BE SURE AND CHECK OUT THE APRIL 2015 AICI GLOBAL FOR MORE STORIES ON THE UPCOMING AICI 2015 GLOBAL CONFERENCE YOU CAN FIND THE COMPLETE SCHEDULE AND REGISTRATION DETAILS AT AICI 2015 GLOBAL CONFERENCE
APRIL2015
AICI GL BALP R O F E S S I O N A L D E V E L O P M E N T I S S U E
THE 2015 AICI GLOBAL
CONFERENCE
YOUR VIP INVITATION ldquoMUST SEErdquo DC
MEMBER SPOTLIGHTJOANNE RAE
POWERFUL SATURDAY
CELEBRATING 25 YEARS
The Association of Image Consultants International | 27
13
httpcatherinescholzecom13 contactcatherinescholzecom13 802-shy‐399-shy‐271513
13
Help13 us13 Revolutionize13 the13 Way13 Curvy13 Women13 Shop13 for13 Clothes13 13 We13 design13 professional13 attire13 for13 curvy13 women13 sizes13 8-shy‐2013 13 13 Made13 in13 the13 USA13 from13 natural13 fibers13 13 We13 offer13 a13 new13 shopping13 experience13 for13 curvy13 women13 personalized13 service13 customizable13 options13 for13 each13 garment13 shopping13 in13 the13 comfort13 of13 her13 home13 or13 your13 studio13 13 We13 train13 and13 work13 with13 our13 stylists13 on13 a13 product13 platform13 that13 helps13 meet13 their13 business13 goals13 13 No13 minimums13 no13 exclusivity13 13 And13 for13 201513 no13 start-shy‐up13 costs13 13 Contact13 us13 for13 details13 13
13
13
httpcatherinescholzecom13 contactcatherinescholzecom13 802-shy‐399-shy‐271513
13
Help13 us13 Revolutionize13 the13 Way13 Curvy13 Women13 Shop13 for13 Clothes13 13 We13 design13 professional13 attire13 for13 curvy13 women13 sizes13 8-shy‐2013 13 13 Made13 in13 the13 USA13 from13 natural13 fibers13 13 We13 offer13 a13 new13 shopping13 experience13 for13 curvy13 women13 personalized13 service13 customizable13 options13 for13 each13 garment13 shopping13 in13 the13 comfort13 of13 her13 home13 or13 your13 studio13 13 We13 train13 and13 work13 with13 our13 stylists13 on13 a13 product13 platform13 that13 helps13 meet13 their13 business13 goals13 13 No13 minimums13 no13 exclusivity13 13 And13 for13 201513 no13 start-shy‐up13 costs13 13 Contact13 us13 for13 details13 13
13
ETIQUETTE
The average American woman in 2015 according to WebMD is 5rsquo4rdquo has a waist of 34-35 inches and wears a size 12-14 dress
Image consultants today have more clients in need of clothing in the 14-20+ size range And while one can spend hours debating the health impacts of this trend our job is to support our clients and to help them look and feel their absolute best Not only is this important for their emotional well-being studies have shown that healthy self-image leads to healthier life decisions We truly can impact the lives of the people we serve
When styling plus-size women there are several special considerations
STRUCTURE Flattering a curvy frame requires a combination of structured garments that support the shape of the body and good fitting lines that provide the correct amount of space for the curvy areas of the body Jackets and vests are great choices because they visually nip in the waist and provide shape
FABRICS There are two aspects of fabric to consider
Hand refers to the stiffness of the fabric Using stiffer fabrics in jackets and bottoms while using fluid fabrics for tops or dresses will provide the perfect combination giving the body shape as well as providing flow over troublesome areas such as the stomach and thighs
Fiber content Plus-size women often perspire more easily than their misses-sized sisters This can be a true challenge for the traveling professional because she
sweats while dashing to the next meeting or airplane then gets miserably cold while sitting in the air-conditioned space The best fiber choices are natural ones cotton the superfine wools silk rayon and linen Avoid polyester and acetate if possible Polyester not only increases sweating it also traps odor What about the wicking fabrics in sportswear Sorry they still increase sweating and odors
FITTING LINES Garments designed for plus-size women need to have fitting lines These can be cleverly hidden within style lines but they have to be there Princess lines are a great choice because they can visually narrow the width of the body and can be manipulated to fit the bust waist and hips Darts are also effective Ideally tops will have both horizontal and vertical (either French or waist) darts to provide good fit at the bust and across the stomach and hips Darts or princess seams in pants and skirts are a must-have to fit and flatter the derriegravere and lower back
DESIGN Was the garment designed specifically for the plus-size woman or was it merely graded up from misses sizes Designers cutting specifically for plus sizes design the garment on a plus-size model and mannequin and they assess style lines fit and proportion specifically for that body The end result is much more flattering
Catherine Scholze is the owner and designer of Catherine Scholze Designs and a Preferred Partner for the 2015 AICI Global Conference
FABULOUS AT ANY SIZESTYLING THE PLUS-SIZE WOMAN BY CATHERINE SCHOLZE
AICI PREFERRED PARTNER
The Association of Image Consultants International | 29
STYLE
SEVEN DECADES OF
AMERICAN STYLEBY SUSAN HESSELGRAVE AICI FLC
Marjorie Merriweather Post ca 1935 Photographer John Alfred Piver Courtesy Hillwood Estate Museum and Gardens
A special exhibit at the Hillwood Museum will be of particular interest to AICI members attending the AICI Global Conference this August The
museumrsquos tagline is ldquoWhere Fabulous Livesrdquo and fabulous it is indeed
Set within 25 acres of gardens and woodlands the museum that Marjorie Merriweather Post bequeathed includes the most comprehensive collection of Russian imperial art outside of Russia and a distinguished 18th-century French decorative art collection Her personal collection of commissioned Cartier jewelry was
featured in a special exhibit there last year
Ingenue to Icon will include more than 70 gowns dresses and ensembles worn by Marjorie Merriweather Post from the first part of the century to the 70s This is the first exhibition at Hillwood to present Marjorie Postrsquos full range of style Post was well known for her strong sense of personal style and appreciation of beauty and craftsmanship in all things The exhibit documents not only the evolution of American style but how fashion reflected the changing perception and definition of American women
30 | July 2015 magazine
FROM RESIDENCE TO MUSEUM
What is now the Hillwood Museum started out as Marjorie Merriweather Postrsquos residence
It was her divorce in 1955 from her third husband Joseph Davies that spurred Post to buy the Hillwood mansion Davies was demanding a fortune in return for the Washington mansion they lived in
ldquoBeing a good businesswoman she thought that price was a little high and she wanted some leveragerdquo explained her granddaughter and former museum president Ellen Charles to The Washington Post
Ellen Charles served as the board president of the museum for 25 years stepping down in 2014 She was the last Post descendant to head Hillwood taking over from her mother in 1989 Under Charlesrsquo leadership Hillwood was transformed from ldquoa very fancy house full of very fancy stuffrdquo into a world-class museum that attracts 70000 visitors a year
Her grandmotherrsquos style was overwhelming to Charles as a young woman ldquoShe was so grand and she was a perfectionist You were afraid you were going to stumble sometimesrdquo Yet it was Postrsquos perfectionism that translated into her impeccable sense of style
ldquoMarjorie Post lived an extraordinary life throughout which she played many roles from a young Edwardian bride to a high-profile business and society figure to independent grande dame She was always aware that how she presented herself particularly through her dress not only reflected her personality but also projected her role to societyrdquo
ndash KATE MARKERT HILLWOOD EXECUTIVE DIRECTOR
Post wanted to ldquojazz uprdquo her granddaughterrsquos party outfits ldquoDearie you need some jewelryrdquo she would say holding out diamonds or emeralds Ellen Charles remembered the thought of wearing the elaborate jewelry ldquowas horrifying Not the cost of it just the size of itrdquo
INGENUE TO ICON 70 Years of Fashion from the Collection of Marjorie Merriweather PostExhibit Dates June 6 to December 31 2015
Address 4155 Linnean Avenue NW Washington DC
Getting there Metro VanNessUDC Red Line (20 minute walk)
Hours Tuesday through Sunday 10 am to 5 pm Closed Mondays
Admission Suggested Donation $18
The Association of Image Consultants International | 31
A LIFE OF HIGH FASHION IN THE 20TH CENTURY
Born in 1887 Post came of age during a time of turbulence and political transformation for American women In 1900 women were not deemed ldquopersonsrdquo under the Fourteenth Amendment to the Constitution and had no separate legal standing By the end of the 20th century American women had gained the vote reproductive rights property rights and roles in the offices of government What they had not gained however was true equality in the workplace Paychecks and promotions however were never a concern for Marjorie Merriweather Post who at the time of her inheritance of the Post fortune at age 27 became the wealthiest woman in the United States
American 20th century style opens with the new feminine ideal of the ldquoGibson Girlrdquo Post epitomized this trend upswept hair and high fashion gowns on a young woman who was educated worldly and independent
When Post married Edward Bennett Close in 1905 she entered East Coast high society in earnest A wardrobe makeover was called for She called upon Parisian couturiers fine department stores and New York custom fashion houses to ensure that she was wearing the latest and most coveted styles
THE POST FORTUNE Treasure in a Cereal BoxIn 1895 CW Post Marjorie Merriweather Postrsquos father singlehandedly created the breakfast foods industry He was the inventor of the very first manufactured breakfast product Postum a patented beverage of wheat berries bran and molasses as a ldquonutritious alternativerdquo to coffee In 1989 the first commercially packaged breakfast cereal was debuted Grape-Nuts Grape-Nuts made him a millionaire And in 1904 Post invented cornflakes Initially branded with an unpopular name the cornflakes were rebranded in 1908 as Post-Toasties and sales soared The successful rebrand resulted in over $2 million net profit in just one year
Source Marjorie Merriweather Post - A Biography by Kenneth Lisbee
Left Evening Dress Callot Soeurs Paris ca 1907 Turquoise silk
moireacute turquoise cotton moireacute orangegold silk crecircpe orange
tulle turquoisegold silk cotton floss turquoisegold silk ribbon
cord beading Courtesy Hillwood Estate Museum and Gardens
Right Evening Ensemble Thurn New York City ca 1927 Red silk
crecircpe melon silk charmeuse organza lace Courtesy Hillwood
Estate Museum and Gardens
32 | July 2015 magazine
In the ldquoRoaring Twentiesrdquo hemlines rose and women were liberated from the corseted look of the turn of the century Progress and prosperity were the anthem of the times and the Art Deco influence could be seen in architecture decoration and fashion
In the 1930s now married to her third husband Joseph Davies Postrsquos style evolved to the glamour of Hollywood characterized by sensuous fabrics and close draping of the figure
Throughout the 1940s the Davies continued to entertain in grand style and Post as an ambassadorrsquos wife was called upon frequently to host diplomats Supreme Court justices and senators Her style during this period was the epitome of confident elegance Christian Diorrsquos ldquoNew Lookrdquo was extremely popular and brought Paris back to the forefront of fashion
The 1950s ushered in a return to the romance of rich detail and texture In a portrait by English portrait painter Douglas Chandor Post wore a gray silk faille evening gown attributed to African American designer Ann Lowe who was known for elaborately worked swirl-like motifs
A year later Jacqueline Bouvier popularized Ann Lowersquos fashions when she chose a wedding gown by the designer (See sidebar)
AN ICONIC DRESS AND NEAR DISASTERAnn Cole Lowe (1898ndash1981) was the first African American to become a noted fashion designer
The dress she made for Jacqueline Bouvier is one of the best-remembered bridal gowns of all time and was the catalyst for Lowersquos ascent from ldquodressmakerrdquo to sought-after fashion designer
But it almost didnrsquot happen
The dress which Lowe had designed and fashioned of silk chiffon taffeta was destroyed (after almost eight weeks of work) just ten days before the wedding due to a flooding of Lowersquos workroom Also ruined were nine of the bridesmaid dresses (only five gowns of the total order were spared)
Fortunately the supplier had enough material to make it possible to replace
the ruined gownshellipif Lowe and her staff could manage to recreate them in those remaining few days They worked day and night completing the wedding dress (cutting sewing and all) in eight days flat However Lowe ended up losing money in excess of $2000 on the project
Left Evening Dress detail Ann Lowe (attr) New York 1952 Waffle weave silk faille Courtesy Hillwood Estate Museum and Gardens
Right Toni Frissell [Public domain] via Wikimedia Commons
The Association of Image Consultants International | 33
Post was divorced from Davies in 1955 and began her residence at Hillwood Her manner of dress from this point on was classic mature and elegant Post favored New York-based Czechoslovakian designer Oldric Royce and commissioned dresses from him for the remainder of her life When she liked a certain style she would order the same design with variations The wedding dress Post commissioned for her 1958 marriage to her fourth husband Herbert May is very similar to the short day dress pictured
Through seven decades of change Marjorie Merriweather Post raised the bar for American high society seeking out designers who were at the forefront of the times and introducing fashion concepts from abroad into the sometimes stodgy East Coast upper class
SUSAN HESSELGRAVE AICI FLC is an independent image consultant based in Seattle Washington She serves as editor in chief for AICI Global and is currently writing a book exploring the intersection of values identity and personal style
Dinner dress Oldric Royce Inc New York City ca 1960 Yellow silk acetate nude silk organza green net Courtesy
Hillwood Estate Museum and Gardens
READ MOREAMERICAN EMPRESS THE LIFE AND TIMES OF MARGORIE MERRIWEATHER POST
By Nancy Rubin
34 | July 2015 magazine
FOR COMPLETE DETAILS VISIT HTTPWWWAICIORGEVENT2015GLOBALCONFERENCE
The Association of Image Consultants International | 35
BETWEEN US
AICI CITY CIRCLES THE SHORTEST DISTANCE BETWEEN TWO POINTSBY THEA WOOD AICI FLC
You may have heard about the new AICI City Circles You may now be an active member of a City Circle You may be asking ldquoWhat is a City Circlerdquo
AICI City Circles are AICIrsquos solution for either a) members who wanted to participate in AICI but didnrsquot have a regional chapter or b)
members who lived in a chapterrsquos region but were
too far away to actively participate They are city-
centric organizations that act autonomously in how
they operate their programs and requirements (if
any) The group simply needs to send a semi-annual
report to the International Board informing them of
circle activities
Rather than trying to jumpstart a regional AICI
chapter establishing an AICI City Circle would be a
first step to creating a recognized AICI presence in
your area
ldquoThere were existing groups that were not official so everyone wasnrsquot aware of them We decided that we needed a stepping stone toward a chapterrdquo said Riet de Vlieger AICI CIP and VP Chapter Relations ldquoWe now have seven City Circles Houston Dallas Spain Korea-Busan Mexico-Monterrey Columbia-Bogota and Peru-Lima Spain had their first conference in Barcelona this past Junerdquo
AICI City Circles also resolve the challenges that some regional chapters faced such as low membership numbers vast geographic expanses and struggling leadership participation
As a former Southwest Chapter board member who had to hold two offices to keep the chapter compliant
ldquoWe decided that we needed a stepping-stone toward a chapterrdquo
mdash RIET DE VLIEGER AICI CIP VP CHAPTER RELATIONS
36 | July 2015 magazine
DEADLINE JUNE 30 2015
to association requirements I personally witnessed the challenges of running a chapter whose members were spread across a vast geographical region
Chapter charity and education events resulted in poor attendance because no matter which city hosted the event many members had to drive three to six hours (or fly) to attend Many had a hard time paying for the event plus the travel expenses like gasoline airfare andor hotel rooms Add to that the introduction of online continuing education and the incentive to travel to chapter events waned
Since dissolving the Southwest Chapter Houston and Dallas have formed separate AICI City Circles All thatrsquos required is a minimum of four members and one ldquoconnectorrdquo or liaison to the International Board AICI City Circles have a presence on the AICI website by providing a link to the City Circlersquos website or Facebook page which are setup and maintained by each AICI City Circle
De Vlieger said that forming an AICI City Circle is easy to do online
gtgt Visit the AICI City Circles page gtgt Fill out the AICI City Circle
request formOnce approved AICI sends a welcome packet to the new AICI City Circle including a customized logo so that it can be published on the City Circlersquos website or Facebook page
THEA WOOD AICI FLC MBA is an independent image consultant based in Austin Texas and serves as managing editor for AICI Global She is the co-author of Socially Smart and Savvy
AICIrsquoS NEWEST CERTIFIED IMAGE MASTER
SARAH HATHORN Sarah Hathorn AICI CIM CPBS
joins the honored company of Helena Chenn AICI CIM
Marion Gellatly AICI CIM Dr Joyce Knudsen AICI CIM Emeritus Eva Koeck-Eripek AICI CIM Lynne Marks AICI CIM Carla Mathis AICI CIM Hitomi Ohmori AICI CIM Christina Ong AICI CIM Judith Rasband AICI CIM Elaine Stoltz AICI CIM and Anna Wildermuth AICI CIM
Sarah is the CEO of Illustra Consulting and Illustra Business
Coaching A Master Trainer at the London Image Institute and former senior executive for Macyrsquos Sarah has 30 years of experience imparting executive presence ABC skills to advance leaders
Attendees at the AICI Global Conference in August will have the opportunity to learn from her directly as she will be leading an intensive and interactive session ldquoIncrease Corporate Clients to Totally Supercharge Your Businessrdquo She will share the secrets of her
consultancyrsquos rapid ascent and ongoing success She will also reveal the exact same marketing steps systems and up-leveling strategies she uses to get her foot in the Fortune 500 door and then form scalable dynamic long-term relationships This session was designed specifically for those AICI members desiring to break into the corporate market for bigger revenues and greater career acceleration
Congratulations Sarah on your achievement
CERTIFICATION NEWSAICI MALAYSIA CHAPTER HOSTS PAPER FLC EXAMBY DELBY BRAGAIS AICI CIP CPC
I write this as I wait at the Kuala Lumpur Airport for my flight back to the Philippines
having spent the past four days in Malaysia In my capacity as AICI VP Certification it has been a very gratifying trip
I am happy to report that the AICI Malaysia Chapter has successfully hosted the pilot FLC Paper Test with an astounding 26 participants taking the exam from several different countries in Asia (The
minimum headcount required for a chapter to mount an FLC Exam is only 15)
This is the first time in AICI history where an AICI FLC Exam was conducted simultaneously in two languages English and Chinese This is the first time a Chinese version of the FLC paper test has been available as it was developed just this year
2015 has been a banner year for AICI FLC certification kicking off
with AICI Mexico City Chapter successfully hosting FLC testing for an entire group using the Live Online Proctor (LOP) with 15 participants taking the exam
Additionally AICI Washington DC Chapter and AICI Malaysia Chapter held their own unique ldquoFLC Bootcampsrdquo to help those interested in obtaining their FLC certification
DELBY BRAGAIS AICI CIP CPC is the outgoing VP Certification on the AICI International Board
BETWEEN US
38 | July 2015 magazine
UPCOMING EVENTS
LISTFUL THINKING USING LISTS TO BE MORE PRODUCTIVE HIGHLY SUCCESSFUL AND LESS STRESSED Paula Rizzo The List Producer and author of Listful Thinking
July 15 2015 800pm EST mdash NEW YORK
It seems simple but using lists can have huge returns if you do it right What do Sir Richard Branson Martha Stewart Sheryl Sandberg Ellen DeGeneres and Madonna have in common Each is a list maker and history shows us that change creators make their to-do lists and check them often In this one-hour teleclass you will learn how to
bull Save timebull Be more organizedbull Become more productive
For more information visit Listful Thinking Using Lists to be More Productive Highly Successful and Less Stressed
IMAGEN CORPORATIVA Y MARCA PERSONAL EN EL SECTOR BANCARIO-FINANCIERO Kalena de Velado kalenadeveladowordpresscom
14 de Agosto 2015 1200pm CDT mdash MEXICOndashGUADALAJARA
La clase esta orientada a propocinar un conocimiento general sobre la importancia de alinear la marca persona la imagen corporatival y el estilo profesionai de acuerdo a la experiencia vivida como asesora de imagen en el sector empresarial
Lo que aprenderaacutebull Reflexionar sobre las oportunidades en el sector empresarialbull Compartir experiencias a lo largo de 20 antildeos en el sector financiero bancariobull Conversar sobre las perspectivas en un entorno globalbull Conocer otras experiencias similares en otros paises y regions
For more information visit Imagen corporativa y marca personal en el sector bancario-financiero
AICI 2015 GLOBAL CONFERENCE August 27ndash30 2015 mdash WASHINGTON DC Renaissance Arlington Capital View Hotel
For complete conference details and to register visit AICI Global Conference
AICI WEBINARS FOR CEUrsquoS
BETWEEN US
bull Save moneybull Reduce stress
The Association of Image Consultants International | 39
ADVERTISE YOUR PRODUCTS amp SERVICES IN AICI GLOBAL MAGAZINE
REACH THOUSANDS OF AICI MEMBERS AND OTHER INDUSTRY PROFESSIONALS WORLDWIDE AND BOOST YOUR EARNING POTENTIAL
OUR READERS ARE LOOKING FORColor Systems
Body Styling TrainingIndustry-Related Books amp Magazines
Multi-level and Network Marketing OpportunitiesBusiness Tools
Continuing Education Units for AICI certificationHealth and Beauty Products
Professional Development Workshops amp WebinarsHotel amp Travel Services
Website Design and SupportCareer Coaches
Sales ToolsClothing amp Accessories
CONTACT IMOGEN LAMPORT AT IMOGENAOPICOMAU FOR CURRENT AD RATES AND DEADLINES
NEXT ISSUE OCTOBER 2015
APRIL2015
AICI GL BALP R O F E S S I O N A L D E V E L O P M E N T I S S U E
THE 2015 AICI GLOBAL
CONFERENCE
YOUR VIP INVITATION ldquoMUST SEErdquo DC
MEMBER SPOTLIGHTJOANNE RAE
POWERFUL SATURDAY
CELEBRATING 25 YEARS
JANUARY2015
AICI GL BALC O N N E C T I O N S I S S U E
MANAGINGCOMMUNICATIONS
FOR MAXIMUM
RESULTS
A RUNWAY STAR
RISES MEMBER SPOTLIGHT KEIKO NAGAO
USING THE POWER OF
AICI CERTIFICATION
CONFERENCE
AICI 國 際 双 年 會 提 供 了 一 個 最 好 的 自 我 提 昇 和 進 修 專 業 的 機 會 你
會 享 有 以 下 經 歷 和 收 獲
1) 與 同 行 和 資 深 人 士 砌 磋 學 習 和 互 相 觀 摩
2) 在 展 覽 中 尋 找 到 專 用 教 材 書 藉 商 品 甚 至 商 機
3) 增 廣 見 聞 開 濶 視 野 學 習 國 際 社 交 禮 儀 提 昇 自 身 國 際 型 象
形 象 設 計 專 家 左 谷 蘭
The biannual AICI Global Conference will provide you with the best opportunity for professional self-improvement and learning You will experience the following benefits
1) Observe and learn with peers and seniors memberscolleagues 2) Find suitable materials books merchandise and even business opportunities in the exhibition3) Broaden your horizons open your mind and learn international protocol and social etiquette
Most importantly enhance yourself with international perspectives
KAREN TSUO AICI CIP AICI SAN FRANCISCO BAY AREA CHAPTER
Asistir a la convencioacuten global me llenoacute de crecimiento en muchos aspectos Desde convivir y aprender de las grandes autoras de los libros con los cuales aprendiacute y me inspire para apasionarme de esta profesioacuten Como el networking que se crea el cual me ayudoacute a visualizar mis metas y trabajar en ellas Regrese a mi empresa con ganas de trabajar para mi capiacutetulo promocionando a AICI como una asociacioacuten profesional ademaacutes me lleneacute de conocimiento materiales nuevos y fuerza de compartir a mi gente lo que me transmitieron mis colegas y amigas de todo el mundo
I grew in many ways from attending the global conference I was able to learn in person from the great authors of the books I had studied and that had inspired me with passion for this profession There were great networking opportunities which helped me visualize my goals and work on them I returned to my company eager to promote AICI professional membership and work for my chapter I returned with new knowledge and materials to share with my people all that my colleagues and friends worldwide gave me
LOREN MESCHOULAM ESTILO BY LOREN AICI GUADALAJARA CHAPTER
CATAPULT YOUR CAREERAT THE AICI GLOBAL CONFERENCE REPORTED BY KAREN TSUO AICI CIP NADIA VALDIVIESO AND DEBRA LINDQUIST AICI CIP MA
26 | July 2015 magazine
The conference is the only place you can connect with the worldwide image industry However it was a very local connection forged at the conference that has proved most productive for me Bess Heitner a jewelry designer from New York City exhibited at Conference Her high quality jewelry is perfect for many of my clients Beth is extremely accessible as she lives very close to me I went all the way to conference to meet someone who lives next door
ANNIE BRUMBAUGH AICI CIP AB WARDROBE WORKS AICI NEW YORKTRI-STATE CHAPTER
Mi experiencia en las conferencias de AICI fueron increiacutebles Tuve la fortuna de conocer muchos consultores alrededor del mundo y uno de ellos fue Sarah Hathorn Al haber atendido a la conferencia me puso en contacto con ella doacutende contrateacute sus servicios como coach y mentor y esto provocoacute que mi nuevo negocio creciera en muy poco tiempo y me posicionara fuerte entre los corporativos en Meacutexico Empezamos la relacioacuten en 2012 y al diacutea de hoy formo parte de su empresa Illustra Business Coaching como Coach Asociado para Latinoameacuterica Definitivamente ir a la Conferencia te brinda oportunidades de educacioacuten y de lograr hacer negocios con otros expertos en la industria a nivel mundial
My experience attending the AICI conference was incredible I had the good fortune to meet many people from around the world and one of them was Sarah Hathorn Going to conference put me in contact with her where I hired her as a coach and mentor Thanks to her coaching my new business grew quickly We started our relationship in 2012 and now I am an associate coach for Latin America for her company Illustra Business Coaching Definitely going to Conference presents you not only with great education opportunities but also great possibilities to collaborate professionally with other experts
ALE MARROQUIacuteN AICI CIP IMAGEN Y PROTOCOLO DE NEGOCIOS AICI GUADALAJARA CHAPTER
I attended my first AICI Global Conference in May 2013 in Arizona It was such an exciting conference and I got a lot out of it I made some connections with other members and took some amazing workshops that helped me further my education in image consulting Attending the conference in 2013 helped me gain the necessary credits to earn my FLC the following year I recommend everyone attend conference to gain their own unique experience
MELISSA SUGULAS AICI FLC MELISSA SUGULAS STYLE AICI NEW YORKTRI-STATE CHAPTER
BE SURE AND CHECK OUT THE APRIL 2015 AICI GLOBAL FOR MORE STORIES ON THE UPCOMING AICI 2015 GLOBAL CONFERENCE YOU CAN FIND THE COMPLETE SCHEDULE AND REGISTRATION DETAILS AT AICI 2015 GLOBAL CONFERENCE
APRIL2015
AICI GL BALP R O F E S S I O N A L D E V E L O P M E N T I S S U E
THE 2015 AICI GLOBAL
CONFERENCE
YOUR VIP INVITATION ldquoMUST SEErdquo DC
MEMBER SPOTLIGHTJOANNE RAE
POWERFUL SATURDAY
CELEBRATING 25 YEARS
The Association of Image Consultants International | 27
13
httpcatherinescholzecom13 contactcatherinescholzecom13 802-shy‐399-shy‐271513
13
Help13 us13 Revolutionize13 the13 Way13 Curvy13 Women13 Shop13 for13 Clothes13 13 We13 design13 professional13 attire13 for13 curvy13 women13 sizes13 8-shy‐2013 13 13 Made13 in13 the13 USA13 from13 natural13 fibers13 13 We13 offer13 a13 new13 shopping13 experience13 for13 curvy13 women13 personalized13 service13 customizable13 options13 for13 each13 garment13 shopping13 in13 the13 comfort13 of13 her13 home13 or13 your13 studio13 13 We13 train13 and13 work13 with13 our13 stylists13 on13 a13 product13 platform13 that13 helps13 meet13 their13 business13 goals13 13 No13 minimums13 no13 exclusivity13 13 And13 for13 201513 no13 start-shy‐up13 costs13 13 Contact13 us13 for13 details13 13
13
13
httpcatherinescholzecom13 contactcatherinescholzecom13 802-shy‐399-shy‐271513
13
Help13 us13 Revolutionize13 the13 Way13 Curvy13 Women13 Shop13 for13 Clothes13 13 We13 design13 professional13 attire13 for13 curvy13 women13 sizes13 8-shy‐2013 13 13 Made13 in13 the13 USA13 from13 natural13 fibers13 13 We13 offer13 a13 new13 shopping13 experience13 for13 curvy13 women13 personalized13 service13 customizable13 options13 for13 each13 garment13 shopping13 in13 the13 comfort13 of13 her13 home13 or13 your13 studio13 13 We13 train13 and13 work13 with13 our13 stylists13 on13 a13 product13 platform13 that13 helps13 meet13 their13 business13 goals13 13 No13 minimums13 no13 exclusivity13 13 And13 for13 201513 no13 start-shy‐up13 costs13 13 Contact13 us13 for13 details13 13
13
ETIQUETTE
The average American woman in 2015 according to WebMD is 5rsquo4rdquo has a waist of 34-35 inches and wears a size 12-14 dress
Image consultants today have more clients in need of clothing in the 14-20+ size range And while one can spend hours debating the health impacts of this trend our job is to support our clients and to help them look and feel their absolute best Not only is this important for their emotional well-being studies have shown that healthy self-image leads to healthier life decisions We truly can impact the lives of the people we serve
When styling plus-size women there are several special considerations
STRUCTURE Flattering a curvy frame requires a combination of structured garments that support the shape of the body and good fitting lines that provide the correct amount of space for the curvy areas of the body Jackets and vests are great choices because they visually nip in the waist and provide shape
FABRICS There are two aspects of fabric to consider
Hand refers to the stiffness of the fabric Using stiffer fabrics in jackets and bottoms while using fluid fabrics for tops or dresses will provide the perfect combination giving the body shape as well as providing flow over troublesome areas such as the stomach and thighs
Fiber content Plus-size women often perspire more easily than their misses-sized sisters This can be a true challenge for the traveling professional because she
sweats while dashing to the next meeting or airplane then gets miserably cold while sitting in the air-conditioned space The best fiber choices are natural ones cotton the superfine wools silk rayon and linen Avoid polyester and acetate if possible Polyester not only increases sweating it also traps odor What about the wicking fabrics in sportswear Sorry they still increase sweating and odors
FITTING LINES Garments designed for plus-size women need to have fitting lines These can be cleverly hidden within style lines but they have to be there Princess lines are a great choice because they can visually narrow the width of the body and can be manipulated to fit the bust waist and hips Darts are also effective Ideally tops will have both horizontal and vertical (either French or waist) darts to provide good fit at the bust and across the stomach and hips Darts or princess seams in pants and skirts are a must-have to fit and flatter the derriegravere and lower back
DESIGN Was the garment designed specifically for the plus-size woman or was it merely graded up from misses sizes Designers cutting specifically for plus sizes design the garment on a plus-size model and mannequin and they assess style lines fit and proportion specifically for that body The end result is much more flattering
Catherine Scholze is the owner and designer of Catherine Scholze Designs and a Preferred Partner for the 2015 AICI Global Conference
FABULOUS AT ANY SIZESTYLING THE PLUS-SIZE WOMAN BY CATHERINE SCHOLZE
AICI PREFERRED PARTNER
The Association of Image Consultants International | 29
STYLE
SEVEN DECADES OF
AMERICAN STYLEBY SUSAN HESSELGRAVE AICI FLC
Marjorie Merriweather Post ca 1935 Photographer John Alfred Piver Courtesy Hillwood Estate Museum and Gardens
A special exhibit at the Hillwood Museum will be of particular interest to AICI members attending the AICI Global Conference this August The
museumrsquos tagline is ldquoWhere Fabulous Livesrdquo and fabulous it is indeed
Set within 25 acres of gardens and woodlands the museum that Marjorie Merriweather Post bequeathed includes the most comprehensive collection of Russian imperial art outside of Russia and a distinguished 18th-century French decorative art collection Her personal collection of commissioned Cartier jewelry was
featured in a special exhibit there last year
Ingenue to Icon will include more than 70 gowns dresses and ensembles worn by Marjorie Merriweather Post from the first part of the century to the 70s This is the first exhibition at Hillwood to present Marjorie Postrsquos full range of style Post was well known for her strong sense of personal style and appreciation of beauty and craftsmanship in all things The exhibit documents not only the evolution of American style but how fashion reflected the changing perception and definition of American women
30 | July 2015 magazine
FROM RESIDENCE TO MUSEUM
What is now the Hillwood Museum started out as Marjorie Merriweather Postrsquos residence
It was her divorce in 1955 from her third husband Joseph Davies that spurred Post to buy the Hillwood mansion Davies was demanding a fortune in return for the Washington mansion they lived in
ldquoBeing a good businesswoman she thought that price was a little high and she wanted some leveragerdquo explained her granddaughter and former museum president Ellen Charles to The Washington Post
Ellen Charles served as the board president of the museum for 25 years stepping down in 2014 She was the last Post descendant to head Hillwood taking over from her mother in 1989 Under Charlesrsquo leadership Hillwood was transformed from ldquoa very fancy house full of very fancy stuffrdquo into a world-class museum that attracts 70000 visitors a year
Her grandmotherrsquos style was overwhelming to Charles as a young woman ldquoShe was so grand and she was a perfectionist You were afraid you were going to stumble sometimesrdquo Yet it was Postrsquos perfectionism that translated into her impeccable sense of style
ldquoMarjorie Post lived an extraordinary life throughout which she played many roles from a young Edwardian bride to a high-profile business and society figure to independent grande dame She was always aware that how she presented herself particularly through her dress not only reflected her personality but also projected her role to societyrdquo
ndash KATE MARKERT HILLWOOD EXECUTIVE DIRECTOR
Post wanted to ldquojazz uprdquo her granddaughterrsquos party outfits ldquoDearie you need some jewelryrdquo she would say holding out diamonds or emeralds Ellen Charles remembered the thought of wearing the elaborate jewelry ldquowas horrifying Not the cost of it just the size of itrdquo
INGENUE TO ICON 70 Years of Fashion from the Collection of Marjorie Merriweather PostExhibit Dates June 6 to December 31 2015
Address 4155 Linnean Avenue NW Washington DC
Getting there Metro VanNessUDC Red Line (20 minute walk)
Hours Tuesday through Sunday 10 am to 5 pm Closed Mondays
Admission Suggested Donation $18
The Association of Image Consultants International | 31
A LIFE OF HIGH FASHION IN THE 20TH CENTURY
Born in 1887 Post came of age during a time of turbulence and political transformation for American women In 1900 women were not deemed ldquopersonsrdquo under the Fourteenth Amendment to the Constitution and had no separate legal standing By the end of the 20th century American women had gained the vote reproductive rights property rights and roles in the offices of government What they had not gained however was true equality in the workplace Paychecks and promotions however were never a concern for Marjorie Merriweather Post who at the time of her inheritance of the Post fortune at age 27 became the wealthiest woman in the United States
American 20th century style opens with the new feminine ideal of the ldquoGibson Girlrdquo Post epitomized this trend upswept hair and high fashion gowns on a young woman who was educated worldly and independent
When Post married Edward Bennett Close in 1905 she entered East Coast high society in earnest A wardrobe makeover was called for She called upon Parisian couturiers fine department stores and New York custom fashion houses to ensure that she was wearing the latest and most coveted styles
THE POST FORTUNE Treasure in a Cereal BoxIn 1895 CW Post Marjorie Merriweather Postrsquos father singlehandedly created the breakfast foods industry He was the inventor of the very first manufactured breakfast product Postum a patented beverage of wheat berries bran and molasses as a ldquonutritious alternativerdquo to coffee In 1989 the first commercially packaged breakfast cereal was debuted Grape-Nuts Grape-Nuts made him a millionaire And in 1904 Post invented cornflakes Initially branded with an unpopular name the cornflakes were rebranded in 1908 as Post-Toasties and sales soared The successful rebrand resulted in over $2 million net profit in just one year
Source Marjorie Merriweather Post - A Biography by Kenneth Lisbee
Left Evening Dress Callot Soeurs Paris ca 1907 Turquoise silk
moireacute turquoise cotton moireacute orangegold silk crecircpe orange
tulle turquoisegold silk cotton floss turquoisegold silk ribbon
cord beading Courtesy Hillwood Estate Museum and Gardens
Right Evening Ensemble Thurn New York City ca 1927 Red silk
crecircpe melon silk charmeuse organza lace Courtesy Hillwood
Estate Museum and Gardens
32 | July 2015 magazine
In the ldquoRoaring Twentiesrdquo hemlines rose and women were liberated from the corseted look of the turn of the century Progress and prosperity were the anthem of the times and the Art Deco influence could be seen in architecture decoration and fashion
In the 1930s now married to her third husband Joseph Davies Postrsquos style evolved to the glamour of Hollywood characterized by sensuous fabrics and close draping of the figure
Throughout the 1940s the Davies continued to entertain in grand style and Post as an ambassadorrsquos wife was called upon frequently to host diplomats Supreme Court justices and senators Her style during this period was the epitome of confident elegance Christian Diorrsquos ldquoNew Lookrdquo was extremely popular and brought Paris back to the forefront of fashion
The 1950s ushered in a return to the romance of rich detail and texture In a portrait by English portrait painter Douglas Chandor Post wore a gray silk faille evening gown attributed to African American designer Ann Lowe who was known for elaborately worked swirl-like motifs
A year later Jacqueline Bouvier popularized Ann Lowersquos fashions when she chose a wedding gown by the designer (See sidebar)
AN ICONIC DRESS AND NEAR DISASTERAnn Cole Lowe (1898ndash1981) was the first African American to become a noted fashion designer
The dress she made for Jacqueline Bouvier is one of the best-remembered bridal gowns of all time and was the catalyst for Lowersquos ascent from ldquodressmakerrdquo to sought-after fashion designer
But it almost didnrsquot happen
The dress which Lowe had designed and fashioned of silk chiffon taffeta was destroyed (after almost eight weeks of work) just ten days before the wedding due to a flooding of Lowersquos workroom Also ruined were nine of the bridesmaid dresses (only five gowns of the total order were spared)
Fortunately the supplier had enough material to make it possible to replace
the ruined gownshellipif Lowe and her staff could manage to recreate them in those remaining few days They worked day and night completing the wedding dress (cutting sewing and all) in eight days flat However Lowe ended up losing money in excess of $2000 on the project
Left Evening Dress detail Ann Lowe (attr) New York 1952 Waffle weave silk faille Courtesy Hillwood Estate Museum and Gardens
Right Toni Frissell [Public domain] via Wikimedia Commons
The Association of Image Consultants International | 33
Post was divorced from Davies in 1955 and began her residence at Hillwood Her manner of dress from this point on was classic mature and elegant Post favored New York-based Czechoslovakian designer Oldric Royce and commissioned dresses from him for the remainder of her life When she liked a certain style she would order the same design with variations The wedding dress Post commissioned for her 1958 marriage to her fourth husband Herbert May is very similar to the short day dress pictured
Through seven decades of change Marjorie Merriweather Post raised the bar for American high society seeking out designers who were at the forefront of the times and introducing fashion concepts from abroad into the sometimes stodgy East Coast upper class
SUSAN HESSELGRAVE AICI FLC is an independent image consultant based in Seattle Washington She serves as editor in chief for AICI Global and is currently writing a book exploring the intersection of values identity and personal style
Dinner dress Oldric Royce Inc New York City ca 1960 Yellow silk acetate nude silk organza green net Courtesy
Hillwood Estate Museum and Gardens
READ MOREAMERICAN EMPRESS THE LIFE AND TIMES OF MARGORIE MERRIWEATHER POST
By Nancy Rubin
34 | July 2015 magazine
FOR COMPLETE DETAILS VISIT HTTPWWWAICIORGEVENT2015GLOBALCONFERENCE
The Association of Image Consultants International | 35
BETWEEN US
AICI CITY CIRCLES THE SHORTEST DISTANCE BETWEEN TWO POINTSBY THEA WOOD AICI FLC
You may have heard about the new AICI City Circles You may now be an active member of a City Circle You may be asking ldquoWhat is a City Circlerdquo
AICI City Circles are AICIrsquos solution for either a) members who wanted to participate in AICI but didnrsquot have a regional chapter or b)
members who lived in a chapterrsquos region but were
too far away to actively participate They are city-
centric organizations that act autonomously in how
they operate their programs and requirements (if
any) The group simply needs to send a semi-annual
report to the International Board informing them of
circle activities
Rather than trying to jumpstart a regional AICI
chapter establishing an AICI City Circle would be a
first step to creating a recognized AICI presence in
your area
ldquoThere were existing groups that were not official so everyone wasnrsquot aware of them We decided that we needed a stepping stone toward a chapterrdquo said Riet de Vlieger AICI CIP and VP Chapter Relations ldquoWe now have seven City Circles Houston Dallas Spain Korea-Busan Mexico-Monterrey Columbia-Bogota and Peru-Lima Spain had their first conference in Barcelona this past Junerdquo
AICI City Circles also resolve the challenges that some regional chapters faced such as low membership numbers vast geographic expanses and struggling leadership participation
As a former Southwest Chapter board member who had to hold two offices to keep the chapter compliant
ldquoWe decided that we needed a stepping-stone toward a chapterrdquo
mdash RIET DE VLIEGER AICI CIP VP CHAPTER RELATIONS
36 | July 2015 magazine
DEADLINE JUNE 30 2015
to association requirements I personally witnessed the challenges of running a chapter whose members were spread across a vast geographical region
Chapter charity and education events resulted in poor attendance because no matter which city hosted the event many members had to drive three to six hours (or fly) to attend Many had a hard time paying for the event plus the travel expenses like gasoline airfare andor hotel rooms Add to that the introduction of online continuing education and the incentive to travel to chapter events waned
Since dissolving the Southwest Chapter Houston and Dallas have formed separate AICI City Circles All thatrsquos required is a minimum of four members and one ldquoconnectorrdquo or liaison to the International Board AICI City Circles have a presence on the AICI website by providing a link to the City Circlersquos website or Facebook page which are setup and maintained by each AICI City Circle
De Vlieger said that forming an AICI City Circle is easy to do online
gtgt Visit the AICI City Circles page gtgt Fill out the AICI City Circle
request formOnce approved AICI sends a welcome packet to the new AICI City Circle including a customized logo so that it can be published on the City Circlersquos website or Facebook page
THEA WOOD AICI FLC MBA is an independent image consultant based in Austin Texas and serves as managing editor for AICI Global She is the co-author of Socially Smart and Savvy
AICIrsquoS NEWEST CERTIFIED IMAGE MASTER
SARAH HATHORN Sarah Hathorn AICI CIM CPBS
joins the honored company of Helena Chenn AICI CIM
Marion Gellatly AICI CIM Dr Joyce Knudsen AICI CIM Emeritus Eva Koeck-Eripek AICI CIM Lynne Marks AICI CIM Carla Mathis AICI CIM Hitomi Ohmori AICI CIM Christina Ong AICI CIM Judith Rasband AICI CIM Elaine Stoltz AICI CIM and Anna Wildermuth AICI CIM
Sarah is the CEO of Illustra Consulting and Illustra Business
Coaching A Master Trainer at the London Image Institute and former senior executive for Macyrsquos Sarah has 30 years of experience imparting executive presence ABC skills to advance leaders
Attendees at the AICI Global Conference in August will have the opportunity to learn from her directly as she will be leading an intensive and interactive session ldquoIncrease Corporate Clients to Totally Supercharge Your Businessrdquo She will share the secrets of her
consultancyrsquos rapid ascent and ongoing success She will also reveal the exact same marketing steps systems and up-leveling strategies she uses to get her foot in the Fortune 500 door and then form scalable dynamic long-term relationships This session was designed specifically for those AICI members desiring to break into the corporate market for bigger revenues and greater career acceleration
Congratulations Sarah on your achievement
CERTIFICATION NEWSAICI MALAYSIA CHAPTER HOSTS PAPER FLC EXAMBY DELBY BRAGAIS AICI CIP CPC
I write this as I wait at the Kuala Lumpur Airport for my flight back to the Philippines
having spent the past four days in Malaysia In my capacity as AICI VP Certification it has been a very gratifying trip
I am happy to report that the AICI Malaysia Chapter has successfully hosted the pilot FLC Paper Test with an astounding 26 participants taking the exam from several different countries in Asia (The
minimum headcount required for a chapter to mount an FLC Exam is only 15)
This is the first time in AICI history where an AICI FLC Exam was conducted simultaneously in two languages English and Chinese This is the first time a Chinese version of the FLC paper test has been available as it was developed just this year
2015 has been a banner year for AICI FLC certification kicking off
with AICI Mexico City Chapter successfully hosting FLC testing for an entire group using the Live Online Proctor (LOP) with 15 participants taking the exam
Additionally AICI Washington DC Chapter and AICI Malaysia Chapter held their own unique ldquoFLC Bootcampsrdquo to help those interested in obtaining their FLC certification
DELBY BRAGAIS AICI CIP CPC is the outgoing VP Certification on the AICI International Board
BETWEEN US
38 | July 2015 magazine
UPCOMING EVENTS
LISTFUL THINKING USING LISTS TO BE MORE PRODUCTIVE HIGHLY SUCCESSFUL AND LESS STRESSED Paula Rizzo The List Producer and author of Listful Thinking
July 15 2015 800pm EST mdash NEW YORK
It seems simple but using lists can have huge returns if you do it right What do Sir Richard Branson Martha Stewart Sheryl Sandberg Ellen DeGeneres and Madonna have in common Each is a list maker and history shows us that change creators make their to-do lists and check them often In this one-hour teleclass you will learn how to
bull Save timebull Be more organizedbull Become more productive
For more information visit Listful Thinking Using Lists to be More Productive Highly Successful and Less Stressed
IMAGEN CORPORATIVA Y MARCA PERSONAL EN EL SECTOR BANCARIO-FINANCIERO Kalena de Velado kalenadeveladowordpresscom
14 de Agosto 2015 1200pm CDT mdash MEXICOndashGUADALAJARA
La clase esta orientada a propocinar un conocimiento general sobre la importancia de alinear la marca persona la imagen corporatival y el estilo profesionai de acuerdo a la experiencia vivida como asesora de imagen en el sector empresarial
Lo que aprenderaacutebull Reflexionar sobre las oportunidades en el sector empresarialbull Compartir experiencias a lo largo de 20 antildeos en el sector financiero bancariobull Conversar sobre las perspectivas en un entorno globalbull Conocer otras experiencias similares en otros paises y regions
For more information visit Imagen corporativa y marca personal en el sector bancario-financiero
AICI 2015 GLOBAL CONFERENCE August 27ndash30 2015 mdash WASHINGTON DC Renaissance Arlington Capital View Hotel
For complete conference details and to register visit AICI Global Conference
AICI WEBINARS FOR CEUrsquoS
BETWEEN US
bull Save moneybull Reduce stress
The Association of Image Consultants International | 39
ADVERTISE YOUR PRODUCTS amp SERVICES IN AICI GLOBAL MAGAZINE
REACH THOUSANDS OF AICI MEMBERS AND OTHER INDUSTRY PROFESSIONALS WORLDWIDE AND BOOST YOUR EARNING POTENTIAL
OUR READERS ARE LOOKING FORColor Systems
Body Styling TrainingIndustry-Related Books amp Magazines
Multi-level and Network Marketing OpportunitiesBusiness Tools
Continuing Education Units for AICI certificationHealth and Beauty Products
Professional Development Workshops amp WebinarsHotel amp Travel Services
Website Design and SupportCareer Coaches
Sales ToolsClothing amp Accessories
CONTACT IMOGEN LAMPORT AT IMOGENAOPICOMAU FOR CURRENT AD RATES AND DEADLINES
NEXT ISSUE OCTOBER 2015
APRIL2015
AICI GL BALP R O F E S S I O N A L D E V E L O P M E N T I S S U E
THE 2015 AICI GLOBAL
CONFERENCE
YOUR VIP INVITATION ldquoMUST SEErdquo DC
MEMBER SPOTLIGHTJOANNE RAE
POWERFUL SATURDAY
CELEBRATING 25 YEARS
JANUARY2015
AICI GL BALC O N N E C T I O N S I S S U E
MANAGINGCOMMUNICATIONS
FOR MAXIMUM
RESULTS
A RUNWAY STAR
RISES MEMBER SPOTLIGHT KEIKO NAGAO
USING THE POWER OF
AICI CERTIFICATION
The conference is the only place you can connect with the worldwide image industry However it was a very local connection forged at the conference that has proved most productive for me Bess Heitner a jewelry designer from New York City exhibited at Conference Her high quality jewelry is perfect for many of my clients Beth is extremely accessible as she lives very close to me I went all the way to conference to meet someone who lives next door
ANNIE BRUMBAUGH AICI CIP AB WARDROBE WORKS AICI NEW YORKTRI-STATE CHAPTER
Mi experiencia en las conferencias de AICI fueron increiacutebles Tuve la fortuna de conocer muchos consultores alrededor del mundo y uno de ellos fue Sarah Hathorn Al haber atendido a la conferencia me puso en contacto con ella doacutende contrateacute sus servicios como coach y mentor y esto provocoacute que mi nuevo negocio creciera en muy poco tiempo y me posicionara fuerte entre los corporativos en Meacutexico Empezamos la relacioacuten en 2012 y al diacutea de hoy formo parte de su empresa Illustra Business Coaching como Coach Asociado para Latinoameacuterica Definitivamente ir a la Conferencia te brinda oportunidades de educacioacuten y de lograr hacer negocios con otros expertos en la industria a nivel mundial
My experience attending the AICI conference was incredible I had the good fortune to meet many people from around the world and one of them was Sarah Hathorn Going to conference put me in contact with her where I hired her as a coach and mentor Thanks to her coaching my new business grew quickly We started our relationship in 2012 and now I am an associate coach for Latin America for her company Illustra Business Coaching Definitely going to Conference presents you not only with great education opportunities but also great possibilities to collaborate professionally with other experts
ALE MARROQUIacuteN AICI CIP IMAGEN Y PROTOCOLO DE NEGOCIOS AICI GUADALAJARA CHAPTER
I attended my first AICI Global Conference in May 2013 in Arizona It was such an exciting conference and I got a lot out of it I made some connections with other members and took some amazing workshops that helped me further my education in image consulting Attending the conference in 2013 helped me gain the necessary credits to earn my FLC the following year I recommend everyone attend conference to gain their own unique experience
MELISSA SUGULAS AICI FLC MELISSA SUGULAS STYLE AICI NEW YORKTRI-STATE CHAPTER
BE SURE AND CHECK OUT THE APRIL 2015 AICI GLOBAL FOR MORE STORIES ON THE UPCOMING AICI 2015 GLOBAL CONFERENCE YOU CAN FIND THE COMPLETE SCHEDULE AND REGISTRATION DETAILS AT AICI 2015 GLOBAL CONFERENCE
APRIL2015
AICI GL BALP R O F E S S I O N A L D E V E L O P M E N T I S S U E
THE 2015 AICI GLOBAL
CONFERENCE
YOUR VIP INVITATION ldquoMUST SEErdquo DC
MEMBER SPOTLIGHTJOANNE RAE
POWERFUL SATURDAY
CELEBRATING 25 YEARS
The Association of Image Consultants International | 27
13
httpcatherinescholzecom13 contactcatherinescholzecom13 802-shy‐399-shy‐271513
13
Help13 us13 Revolutionize13 the13 Way13 Curvy13 Women13 Shop13 for13 Clothes13 13 We13 design13 professional13 attire13 for13 curvy13 women13 sizes13 8-shy‐2013 13 13 Made13 in13 the13 USA13 from13 natural13 fibers13 13 We13 offer13 a13 new13 shopping13 experience13 for13 curvy13 women13 personalized13 service13 customizable13 options13 for13 each13 garment13 shopping13 in13 the13 comfort13 of13 her13 home13 or13 your13 studio13 13 We13 train13 and13 work13 with13 our13 stylists13 on13 a13 product13 platform13 that13 helps13 meet13 their13 business13 goals13 13 No13 minimums13 no13 exclusivity13 13 And13 for13 201513 no13 start-shy‐up13 costs13 13 Contact13 us13 for13 details13 13
13
13
httpcatherinescholzecom13 contactcatherinescholzecom13 802-shy‐399-shy‐271513
13
Help13 us13 Revolutionize13 the13 Way13 Curvy13 Women13 Shop13 for13 Clothes13 13 We13 design13 professional13 attire13 for13 curvy13 women13 sizes13 8-shy‐2013 13 13 Made13 in13 the13 USA13 from13 natural13 fibers13 13 We13 offer13 a13 new13 shopping13 experience13 for13 curvy13 women13 personalized13 service13 customizable13 options13 for13 each13 garment13 shopping13 in13 the13 comfort13 of13 her13 home13 or13 your13 studio13 13 We13 train13 and13 work13 with13 our13 stylists13 on13 a13 product13 platform13 that13 helps13 meet13 their13 business13 goals13 13 No13 minimums13 no13 exclusivity13 13 And13 for13 201513 no13 start-shy‐up13 costs13 13 Contact13 us13 for13 details13 13
13
ETIQUETTE
The average American woman in 2015 according to WebMD is 5rsquo4rdquo has a waist of 34-35 inches and wears a size 12-14 dress
Image consultants today have more clients in need of clothing in the 14-20+ size range And while one can spend hours debating the health impacts of this trend our job is to support our clients and to help them look and feel their absolute best Not only is this important for their emotional well-being studies have shown that healthy self-image leads to healthier life decisions We truly can impact the lives of the people we serve
When styling plus-size women there are several special considerations
STRUCTURE Flattering a curvy frame requires a combination of structured garments that support the shape of the body and good fitting lines that provide the correct amount of space for the curvy areas of the body Jackets and vests are great choices because they visually nip in the waist and provide shape
FABRICS There are two aspects of fabric to consider
Hand refers to the stiffness of the fabric Using stiffer fabrics in jackets and bottoms while using fluid fabrics for tops or dresses will provide the perfect combination giving the body shape as well as providing flow over troublesome areas such as the stomach and thighs
Fiber content Plus-size women often perspire more easily than their misses-sized sisters This can be a true challenge for the traveling professional because she
sweats while dashing to the next meeting or airplane then gets miserably cold while sitting in the air-conditioned space The best fiber choices are natural ones cotton the superfine wools silk rayon and linen Avoid polyester and acetate if possible Polyester not only increases sweating it also traps odor What about the wicking fabrics in sportswear Sorry they still increase sweating and odors
FITTING LINES Garments designed for plus-size women need to have fitting lines These can be cleverly hidden within style lines but they have to be there Princess lines are a great choice because they can visually narrow the width of the body and can be manipulated to fit the bust waist and hips Darts are also effective Ideally tops will have both horizontal and vertical (either French or waist) darts to provide good fit at the bust and across the stomach and hips Darts or princess seams in pants and skirts are a must-have to fit and flatter the derriegravere and lower back
DESIGN Was the garment designed specifically for the plus-size woman or was it merely graded up from misses sizes Designers cutting specifically for plus sizes design the garment on a plus-size model and mannequin and they assess style lines fit and proportion specifically for that body The end result is much more flattering
Catherine Scholze is the owner and designer of Catherine Scholze Designs and a Preferred Partner for the 2015 AICI Global Conference
FABULOUS AT ANY SIZESTYLING THE PLUS-SIZE WOMAN BY CATHERINE SCHOLZE
AICI PREFERRED PARTNER
The Association of Image Consultants International | 29
STYLE
SEVEN DECADES OF
AMERICAN STYLEBY SUSAN HESSELGRAVE AICI FLC
Marjorie Merriweather Post ca 1935 Photographer John Alfred Piver Courtesy Hillwood Estate Museum and Gardens
A special exhibit at the Hillwood Museum will be of particular interest to AICI members attending the AICI Global Conference this August The
museumrsquos tagline is ldquoWhere Fabulous Livesrdquo and fabulous it is indeed
Set within 25 acres of gardens and woodlands the museum that Marjorie Merriweather Post bequeathed includes the most comprehensive collection of Russian imperial art outside of Russia and a distinguished 18th-century French decorative art collection Her personal collection of commissioned Cartier jewelry was
featured in a special exhibit there last year
Ingenue to Icon will include more than 70 gowns dresses and ensembles worn by Marjorie Merriweather Post from the first part of the century to the 70s This is the first exhibition at Hillwood to present Marjorie Postrsquos full range of style Post was well known for her strong sense of personal style and appreciation of beauty and craftsmanship in all things The exhibit documents not only the evolution of American style but how fashion reflected the changing perception and definition of American women
30 | July 2015 magazine
FROM RESIDENCE TO MUSEUM
What is now the Hillwood Museum started out as Marjorie Merriweather Postrsquos residence
It was her divorce in 1955 from her third husband Joseph Davies that spurred Post to buy the Hillwood mansion Davies was demanding a fortune in return for the Washington mansion they lived in
ldquoBeing a good businesswoman she thought that price was a little high and she wanted some leveragerdquo explained her granddaughter and former museum president Ellen Charles to The Washington Post
Ellen Charles served as the board president of the museum for 25 years stepping down in 2014 She was the last Post descendant to head Hillwood taking over from her mother in 1989 Under Charlesrsquo leadership Hillwood was transformed from ldquoa very fancy house full of very fancy stuffrdquo into a world-class museum that attracts 70000 visitors a year
Her grandmotherrsquos style was overwhelming to Charles as a young woman ldquoShe was so grand and she was a perfectionist You were afraid you were going to stumble sometimesrdquo Yet it was Postrsquos perfectionism that translated into her impeccable sense of style
ldquoMarjorie Post lived an extraordinary life throughout which she played many roles from a young Edwardian bride to a high-profile business and society figure to independent grande dame She was always aware that how she presented herself particularly through her dress not only reflected her personality but also projected her role to societyrdquo
ndash KATE MARKERT HILLWOOD EXECUTIVE DIRECTOR
Post wanted to ldquojazz uprdquo her granddaughterrsquos party outfits ldquoDearie you need some jewelryrdquo she would say holding out diamonds or emeralds Ellen Charles remembered the thought of wearing the elaborate jewelry ldquowas horrifying Not the cost of it just the size of itrdquo
INGENUE TO ICON 70 Years of Fashion from the Collection of Marjorie Merriweather PostExhibit Dates June 6 to December 31 2015
Address 4155 Linnean Avenue NW Washington DC
Getting there Metro VanNessUDC Red Line (20 minute walk)
Hours Tuesday through Sunday 10 am to 5 pm Closed Mondays
Admission Suggested Donation $18
The Association of Image Consultants International | 31
A LIFE OF HIGH FASHION IN THE 20TH CENTURY
Born in 1887 Post came of age during a time of turbulence and political transformation for American women In 1900 women were not deemed ldquopersonsrdquo under the Fourteenth Amendment to the Constitution and had no separate legal standing By the end of the 20th century American women had gained the vote reproductive rights property rights and roles in the offices of government What they had not gained however was true equality in the workplace Paychecks and promotions however were never a concern for Marjorie Merriweather Post who at the time of her inheritance of the Post fortune at age 27 became the wealthiest woman in the United States
American 20th century style opens with the new feminine ideal of the ldquoGibson Girlrdquo Post epitomized this trend upswept hair and high fashion gowns on a young woman who was educated worldly and independent
When Post married Edward Bennett Close in 1905 she entered East Coast high society in earnest A wardrobe makeover was called for She called upon Parisian couturiers fine department stores and New York custom fashion houses to ensure that she was wearing the latest and most coveted styles
THE POST FORTUNE Treasure in a Cereal BoxIn 1895 CW Post Marjorie Merriweather Postrsquos father singlehandedly created the breakfast foods industry He was the inventor of the very first manufactured breakfast product Postum a patented beverage of wheat berries bran and molasses as a ldquonutritious alternativerdquo to coffee In 1989 the first commercially packaged breakfast cereal was debuted Grape-Nuts Grape-Nuts made him a millionaire And in 1904 Post invented cornflakes Initially branded with an unpopular name the cornflakes were rebranded in 1908 as Post-Toasties and sales soared The successful rebrand resulted in over $2 million net profit in just one year
Source Marjorie Merriweather Post - A Biography by Kenneth Lisbee
Left Evening Dress Callot Soeurs Paris ca 1907 Turquoise silk
moireacute turquoise cotton moireacute orangegold silk crecircpe orange
tulle turquoisegold silk cotton floss turquoisegold silk ribbon
cord beading Courtesy Hillwood Estate Museum and Gardens
Right Evening Ensemble Thurn New York City ca 1927 Red silk
crecircpe melon silk charmeuse organza lace Courtesy Hillwood
Estate Museum and Gardens
32 | July 2015 magazine
In the ldquoRoaring Twentiesrdquo hemlines rose and women were liberated from the corseted look of the turn of the century Progress and prosperity were the anthem of the times and the Art Deco influence could be seen in architecture decoration and fashion
In the 1930s now married to her third husband Joseph Davies Postrsquos style evolved to the glamour of Hollywood characterized by sensuous fabrics and close draping of the figure
Throughout the 1940s the Davies continued to entertain in grand style and Post as an ambassadorrsquos wife was called upon frequently to host diplomats Supreme Court justices and senators Her style during this period was the epitome of confident elegance Christian Diorrsquos ldquoNew Lookrdquo was extremely popular and brought Paris back to the forefront of fashion
The 1950s ushered in a return to the romance of rich detail and texture In a portrait by English portrait painter Douglas Chandor Post wore a gray silk faille evening gown attributed to African American designer Ann Lowe who was known for elaborately worked swirl-like motifs
A year later Jacqueline Bouvier popularized Ann Lowersquos fashions when she chose a wedding gown by the designer (See sidebar)
AN ICONIC DRESS AND NEAR DISASTERAnn Cole Lowe (1898ndash1981) was the first African American to become a noted fashion designer
The dress she made for Jacqueline Bouvier is one of the best-remembered bridal gowns of all time and was the catalyst for Lowersquos ascent from ldquodressmakerrdquo to sought-after fashion designer
But it almost didnrsquot happen
The dress which Lowe had designed and fashioned of silk chiffon taffeta was destroyed (after almost eight weeks of work) just ten days before the wedding due to a flooding of Lowersquos workroom Also ruined were nine of the bridesmaid dresses (only five gowns of the total order were spared)
Fortunately the supplier had enough material to make it possible to replace
the ruined gownshellipif Lowe and her staff could manage to recreate them in those remaining few days They worked day and night completing the wedding dress (cutting sewing and all) in eight days flat However Lowe ended up losing money in excess of $2000 on the project
Left Evening Dress detail Ann Lowe (attr) New York 1952 Waffle weave silk faille Courtesy Hillwood Estate Museum and Gardens
Right Toni Frissell [Public domain] via Wikimedia Commons
The Association of Image Consultants International | 33
Post was divorced from Davies in 1955 and began her residence at Hillwood Her manner of dress from this point on was classic mature and elegant Post favored New York-based Czechoslovakian designer Oldric Royce and commissioned dresses from him for the remainder of her life When she liked a certain style she would order the same design with variations The wedding dress Post commissioned for her 1958 marriage to her fourth husband Herbert May is very similar to the short day dress pictured
Through seven decades of change Marjorie Merriweather Post raised the bar for American high society seeking out designers who were at the forefront of the times and introducing fashion concepts from abroad into the sometimes stodgy East Coast upper class
SUSAN HESSELGRAVE AICI FLC is an independent image consultant based in Seattle Washington She serves as editor in chief for AICI Global and is currently writing a book exploring the intersection of values identity and personal style
Dinner dress Oldric Royce Inc New York City ca 1960 Yellow silk acetate nude silk organza green net Courtesy
Hillwood Estate Museum and Gardens
READ MOREAMERICAN EMPRESS THE LIFE AND TIMES OF MARGORIE MERRIWEATHER POST
By Nancy Rubin
34 | July 2015 magazine
FOR COMPLETE DETAILS VISIT HTTPWWWAICIORGEVENT2015GLOBALCONFERENCE
The Association of Image Consultants International | 35
BETWEEN US
AICI CITY CIRCLES THE SHORTEST DISTANCE BETWEEN TWO POINTSBY THEA WOOD AICI FLC
You may have heard about the new AICI City Circles You may now be an active member of a City Circle You may be asking ldquoWhat is a City Circlerdquo
AICI City Circles are AICIrsquos solution for either a) members who wanted to participate in AICI but didnrsquot have a regional chapter or b)
members who lived in a chapterrsquos region but were
too far away to actively participate They are city-
centric organizations that act autonomously in how
they operate their programs and requirements (if
any) The group simply needs to send a semi-annual
report to the International Board informing them of
circle activities
Rather than trying to jumpstart a regional AICI
chapter establishing an AICI City Circle would be a
first step to creating a recognized AICI presence in
your area
ldquoThere were existing groups that were not official so everyone wasnrsquot aware of them We decided that we needed a stepping stone toward a chapterrdquo said Riet de Vlieger AICI CIP and VP Chapter Relations ldquoWe now have seven City Circles Houston Dallas Spain Korea-Busan Mexico-Monterrey Columbia-Bogota and Peru-Lima Spain had their first conference in Barcelona this past Junerdquo
AICI City Circles also resolve the challenges that some regional chapters faced such as low membership numbers vast geographic expanses and struggling leadership participation
As a former Southwest Chapter board member who had to hold two offices to keep the chapter compliant
ldquoWe decided that we needed a stepping-stone toward a chapterrdquo
mdash RIET DE VLIEGER AICI CIP VP CHAPTER RELATIONS
36 | July 2015 magazine
DEADLINE JUNE 30 2015
to association requirements I personally witnessed the challenges of running a chapter whose members were spread across a vast geographical region
Chapter charity and education events resulted in poor attendance because no matter which city hosted the event many members had to drive three to six hours (or fly) to attend Many had a hard time paying for the event plus the travel expenses like gasoline airfare andor hotel rooms Add to that the introduction of online continuing education and the incentive to travel to chapter events waned
Since dissolving the Southwest Chapter Houston and Dallas have formed separate AICI City Circles All thatrsquos required is a minimum of four members and one ldquoconnectorrdquo or liaison to the International Board AICI City Circles have a presence on the AICI website by providing a link to the City Circlersquos website or Facebook page which are setup and maintained by each AICI City Circle
De Vlieger said that forming an AICI City Circle is easy to do online
gtgt Visit the AICI City Circles page gtgt Fill out the AICI City Circle
request formOnce approved AICI sends a welcome packet to the new AICI City Circle including a customized logo so that it can be published on the City Circlersquos website or Facebook page
THEA WOOD AICI FLC MBA is an independent image consultant based in Austin Texas and serves as managing editor for AICI Global She is the co-author of Socially Smart and Savvy
AICIrsquoS NEWEST CERTIFIED IMAGE MASTER
SARAH HATHORN Sarah Hathorn AICI CIM CPBS
joins the honored company of Helena Chenn AICI CIM
Marion Gellatly AICI CIM Dr Joyce Knudsen AICI CIM Emeritus Eva Koeck-Eripek AICI CIM Lynne Marks AICI CIM Carla Mathis AICI CIM Hitomi Ohmori AICI CIM Christina Ong AICI CIM Judith Rasband AICI CIM Elaine Stoltz AICI CIM and Anna Wildermuth AICI CIM
Sarah is the CEO of Illustra Consulting and Illustra Business
Coaching A Master Trainer at the London Image Institute and former senior executive for Macyrsquos Sarah has 30 years of experience imparting executive presence ABC skills to advance leaders
Attendees at the AICI Global Conference in August will have the opportunity to learn from her directly as she will be leading an intensive and interactive session ldquoIncrease Corporate Clients to Totally Supercharge Your Businessrdquo She will share the secrets of her
consultancyrsquos rapid ascent and ongoing success She will also reveal the exact same marketing steps systems and up-leveling strategies she uses to get her foot in the Fortune 500 door and then form scalable dynamic long-term relationships This session was designed specifically for those AICI members desiring to break into the corporate market for bigger revenues and greater career acceleration
Congratulations Sarah on your achievement
CERTIFICATION NEWSAICI MALAYSIA CHAPTER HOSTS PAPER FLC EXAMBY DELBY BRAGAIS AICI CIP CPC
I write this as I wait at the Kuala Lumpur Airport for my flight back to the Philippines
having spent the past four days in Malaysia In my capacity as AICI VP Certification it has been a very gratifying trip
I am happy to report that the AICI Malaysia Chapter has successfully hosted the pilot FLC Paper Test with an astounding 26 participants taking the exam from several different countries in Asia (The
minimum headcount required for a chapter to mount an FLC Exam is only 15)
This is the first time in AICI history where an AICI FLC Exam was conducted simultaneously in two languages English and Chinese This is the first time a Chinese version of the FLC paper test has been available as it was developed just this year
2015 has been a banner year for AICI FLC certification kicking off
with AICI Mexico City Chapter successfully hosting FLC testing for an entire group using the Live Online Proctor (LOP) with 15 participants taking the exam
Additionally AICI Washington DC Chapter and AICI Malaysia Chapter held their own unique ldquoFLC Bootcampsrdquo to help those interested in obtaining their FLC certification
DELBY BRAGAIS AICI CIP CPC is the outgoing VP Certification on the AICI International Board
BETWEEN US
38 | July 2015 magazine
UPCOMING EVENTS
LISTFUL THINKING USING LISTS TO BE MORE PRODUCTIVE HIGHLY SUCCESSFUL AND LESS STRESSED Paula Rizzo The List Producer and author of Listful Thinking
July 15 2015 800pm EST mdash NEW YORK
It seems simple but using lists can have huge returns if you do it right What do Sir Richard Branson Martha Stewart Sheryl Sandberg Ellen DeGeneres and Madonna have in common Each is a list maker and history shows us that change creators make their to-do lists and check them often In this one-hour teleclass you will learn how to
bull Save timebull Be more organizedbull Become more productive
For more information visit Listful Thinking Using Lists to be More Productive Highly Successful and Less Stressed
IMAGEN CORPORATIVA Y MARCA PERSONAL EN EL SECTOR BANCARIO-FINANCIERO Kalena de Velado kalenadeveladowordpresscom
14 de Agosto 2015 1200pm CDT mdash MEXICOndashGUADALAJARA
La clase esta orientada a propocinar un conocimiento general sobre la importancia de alinear la marca persona la imagen corporatival y el estilo profesionai de acuerdo a la experiencia vivida como asesora de imagen en el sector empresarial
Lo que aprenderaacutebull Reflexionar sobre las oportunidades en el sector empresarialbull Compartir experiencias a lo largo de 20 antildeos en el sector financiero bancariobull Conversar sobre las perspectivas en un entorno globalbull Conocer otras experiencias similares en otros paises y regions
For more information visit Imagen corporativa y marca personal en el sector bancario-financiero
AICI 2015 GLOBAL CONFERENCE August 27ndash30 2015 mdash WASHINGTON DC Renaissance Arlington Capital View Hotel
For complete conference details and to register visit AICI Global Conference
AICI WEBINARS FOR CEUrsquoS
BETWEEN US
bull Save moneybull Reduce stress
The Association of Image Consultants International | 39
ADVERTISE YOUR PRODUCTS amp SERVICES IN AICI GLOBAL MAGAZINE
REACH THOUSANDS OF AICI MEMBERS AND OTHER INDUSTRY PROFESSIONALS WORLDWIDE AND BOOST YOUR EARNING POTENTIAL
OUR READERS ARE LOOKING FORColor Systems
Body Styling TrainingIndustry-Related Books amp Magazines
Multi-level and Network Marketing OpportunitiesBusiness Tools
Continuing Education Units for AICI certificationHealth and Beauty Products
Professional Development Workshops amp WebinarsHotel amp Travel Services
Website Design and SupportCareer Coaches
Sales ToolsClothing amp Accessories
CONTACT IMOGEN LAMPORT AT IMOGENAOPICOMAU FOR CURRENT AD RATES AND DEADLINES
NEXT ISSUE OCTOBER 2015
APRIL2015
AICI GL BALP R O F E S S I O N A L D E V E L O P M E N T I S S U E
THE 2015 AICI GLOBAL
CONFERENCE
YOUR VIP INVITATION ldquoMUST SEErdquo DC
MEMBER SPOTLIGHTJOANNE RAE
POWERFUL SATURDAY
CELEBRATING 25 YEARS
JANUARY2015
AICI GL BALC O N N E C T I O N S I S S U E
MANAGINGCOMMUNICATIONS
FOR MAXIMUM
RESULTS
A RUNWAY STAR
RISES MEMBER SPOTLIGHT KEIKO NAGAO
USING THE POWER OF
AICI CERTIFICATION
13
httpcatherinescholzecom13 contactcatherinescholzecom13 802-shy‐399-shy‐271513
13
Help13 us13 Revolutionize13 the13 Way13 Curvy13 Women13 Shop13 for13 Clothes13 13 We13 design13 professional13 attire13 for13 curvy13 women13 sizes13 8-shy‐2013 13 13 Made13 in13 the13 USA13 from13 natural13 fibers13 13 We13 offer13 a13 new13 shopping13 experience13 for13 curvy13 women13 personalized13 service13 customizable13 options13 for13 each13 garment13 shopping13 in13 the13 comfort13 of13 her13 home13 or13 your13 studio13 13 We13 train13 and13 work13 with13 our13 stylists13 on13 a13 product13 platform13 that13 helps13 meet13 their13 business13 goals13 13 No13 minimums13 no13 exclusivity13 13 And13 for13 201513 no13 start-shy‐up13 costs13 13 Contact13 us13 for13 details13 13
13
13
httpcatherinescholzecom13 contactcatherinescholzecom13 802-shy‐399-shy‐271513
13
Help13 us13 Revolutionize13 the13 Way13 Curvy13 Women13 Shop13 for13 Clothes13 13 We13 design13 professional13 attire13 for13 curvy13 women13 sizes13 8-shy‐2013 13 13 Made13 in13 the13 USA13 from13 natural13 fibers13 13 We13 offer13 a13 new13 shopping13 experience13 for13 curvy13 women13 personalized13 service13 customizable13 options13 for13 each13 garment13 shopping13 in13 the13 comfort13 of13 her13 home13 or13 your13 studio13 13 We13 train13 and13 work13 with13 our13 stylists13 on13 a13 product13 platform13 that13 helps13 meet13 their13 business13 goals13 13 No13 minimums13 no13 exclusivity13 13 And13 for13 201513 no13 start-shy‐up13 costs13 13 Contact13 us13 for13 details13 13
13
ETIQUETTE
The average American woman in 2015 according to WebMD is 5rsquo4rdquo has a waist of 34-35 inches and wears a size 12-14 dress
Image consultants today have more clients in need of clothing in the 14-20+ size range And while one can spend hours debating the health impacts of this trend our job is to support our clients and to help them look and feel their absolute best Not only is this important for their emotional well-being studies have shown that healthy self-image leads to healthier life decisions We truly can impact the lives of the people we serve
When styling plus-size women there are several special considerations
STRUCTURE Flattering a curvy frame requires a combination of structured garments that support the shape of the body and good fitting lines that provide the correct amount of space for the curvy areas of the body Jackets and vests are great choices because they visually nip in the waist and provide shape
FABRICS There are two aspects of fabric to consider
Hand refers to the stiffness of the fabric Using stiffer fabrics in jackets and bottoms while using fluid fabrics for tops or dresses will provide the perfect combination giving the body shape as well as providing flow over troublesome areas such as the stomach and thighs
Fiber content Plus-size women often perspire more easily than their misses-sized sisters This can be a true challenge for the traveling professional because she
sweats while dashing to the next meeting or airplane then gets miserably cold while sitting in the air-conditioned space The best fiber choices are natural ones cotton the superfine wools silk rayon and linen Avoid polyester and acetate if possible Polyester not only increases sweating it also traps odor What about the wicking fabrics in sportswear Sorry they still increase sweating and odors
FITTING LINES Garments designed for plus-size women need to have fitting lines These can be cleverly hidden within style lines but they have to be there Princess lines are a great choice because they can visually narrow the width of the body and can be manipulated to fit the bust waist and hips Darts are also effective Ideally tops will have both horizontal and vertical (either French or waist) darts to provide good fit at the bust and across the stomach and hips Darts or princess seams in pants and skirts are a must-have to fit and flatter the derriegravere and lower back
DESIGN Was the garment designed specifically for the plus-size woman or was it merely graded up from misses sizes Designers cutting specifically for plus sizes design the garment on a plus-size model and mannequin and they assess style lines fit and proportion specifically for that body The end result is much more flattering
Catherine Scholze is the owner and designer of Catherine Scholze Designs and a Preferred Partner for the 2015 AICI Global Conference
FABULOUS AT ANY SIZESTYLING THE PLUS-SIZE WOMAN BY CATHERINE SCHOLZE
AICI PREFERRED PARTNER
The Association of Image Consultants International | 29
STYLE
SEVEN DECADES OF
AMERICAN STYLEBY SUSAN HESSELGRAVE AICI FLC
Marjorie Merriweather Post ca 1935 Photographer John Alfred Piver Courtesy Hillwood Estate Museum and Gardens
A special exhibit at the Hillwood Museum will be of particular interest to AICI members attending the AICI Global Conference this August The
museumrsquos tagline is ldquoWhere Fabulous Livesrdquo and fabulous it is indeed
Set within 25 acres of gardens and woodlands the museum that Marjorie Merriweather Post bequeathed includes the most comprehensive collection of Russian imperial art outside of Russia and a distinguished 18th-century French decorative art collection Her personal collection of commissioned Cartier jewelry was
featured in a special exhibit there last year
Ingenue to Icon will include more than 70 gowns dresses and ensembles worn by Marjorie Merriweather Post from the first part of the century to the 70s This is the first exhibition at Hillwood to present Marjorie Postrsquos full range of style Post was well known for her strong sense of personal style and appreciation of beauty and craftsmanship in all things The exhibit documents not only the evolution of American style but how fashion reflected the changing perception and definition of American women
30 | July 2015 magazine
FROM RESIDENCE TO MUSEUM
What is now the Hillwood Museum started out as Marjorie Merriweather Postrsquos residence
It was her divorce in 1955 from her third husband Joseph Davies that spurred Post to buy the Hillwood mansion Davies was demanding a fortune in return for the Washington mansion they lived in
ldquoBeing a good businesswoman she thought that price was a little high and she wanted some leveragerdquo explained her granddaughter and former museum president Ellen Charles to The Washington Post
Ellen Charles served as the board president of the museum for 25 years stepping down in 2014 She was the last Post descendant to head Hillwood taking over from her mother in 1989 Under Charlesrsquo leadership Hillwood was transformed from ldquoa very fancy house full of very fancy stuffrdquo into a world-class museum that attracts 70000 visitors a year
Her grandmotherrsquos style was overwhelming to Charles as a young woman ldquoShe was so grand and she was a perfectionist You were afraid you were going to stumble sometimesrdquo Yet it was Postrsquos perfectionism that translated into her impeccable sense of style
ldquoMarjorie Post lived an extraordinary life throughout which she played many roles from a young Edwardian bride to a high-profile business and society figure to independent grande dame She was always aware that how she presented herself particularly through her dress not only reflected her personality but also projected her role to societyrdquo
ndash KATE MARKERT HILLWOOD EXECUTIVE DIRECTOR
Post wanted to ldquojazz uprdquo her granddaughterrsquos party outfits ldquoDearie you need some jewelryrdquo she would say holding out diamonds or emeralds Ellen Charles remembered the thought of wearing the elaborate jewelry ldquowas horrifying Not the cost of it just the size of itrdquo
INGENUE TO ICON 70 Years of Fashion from the Collection of Marjorie Merriweather PostExhibit Dates June 6 to December 31 2015
Address 4155 Linnean Avenue NW Washington DC
Getting there Metro VanNessUDC Red Line (20 minute walk)
Hours Tuesday through Sunday 10 am to 5 pm Closed Mondays
Admission Suggested Donation $18
The Association of Image Consultants International | 31
A LIFE OF HIGH FASHION IN THE 20TH CENTURY
Born in 1887 Post came of age during a time of turbulence and political transformation for American women In 1900 women were not deemed ldquopersonsrdquo under the Fourteenth Amendment to the Constitution and had no separate legal standing By the end of the 20th century American women had gained the vote reproductive rights property rights and roles in the offices of government What they had not gained however was true equality in the workplace Paychecks and promotions however were never a concern for Marjorie Merriweather Post who at the time of her inheritance of the Post fortune at age 27 became the wealthiest woman in the United States
American 20th century style opens with the new feminine ideal of the ldquoGibson Girlrdquo Post epitomized this trend upswept hair and high fashion gowns on a young woman who was educated worldly and independent
When Post married Edward Bennett Close in 1905 she entered East Coast high society in earnest A wardrobe makeover was called for She called upon Parisian couturiers fine department stores and New York custom fashion houses to ensure that she was wearing the latest and most coveted styles
THE POST FORTUNE Treasure in a Cereal BoxIn 1895 CW Post Marjorie Merriweather Postrsquos father singlehandedly created the breakfast foods industry He was the inventor of the very first manufactured breakfast product Postum a patented beverage of wheat berries bran and molasses as a ldquonutritious alternativerdquo to coffee In 1989 the first commercially packaged breakfast cereal was debuted Grape-Nuts Grape-Nuts made him a millionaire And in 1904 Post invented cornflakes Initially branded with an unpopular name the cornflakes were rebranded in 1908 as Post-Toasties and sales soared The successful rebrand resulted in over $2 million net profit in just one year
Source Marjorie Merriweather Post - A Biography by Kenneth Lisbee
Left Evening Dress Callot Soeurs Paris ca 1907 Turquoise silk
moireacute turquoise cotton moireacute orangegold silk crecircpe orange
tulle turquoisegold silk cotton floss turquoisegold silk ribbon
cord beading Courtesy Hillwood Estate Museum and Gardens
Right Evening Ensemble Thurn New York City ca 1927 Red silk
crecircpe melon silk charmeuse organza lace Courtesy Hillwood
Estate Museum and Gardens
32 | July 2015 magazine
In the ldquoRoaring Twentiesrdquo hemlines rose and women were liberated from the corseted look of the turn of the century Progress and prosperity were the anthem of the times and the Art Deco influence could be seen in architecture decoration and fashion
In the 1930s now married to her third husband Joseph Davies Postrsquos style evolved to the glamour of Hollywood characterized by sensuous fabrics and close draping of the figure
Throughout the 1940s the Davies continued to entertain in grand style and Post as an ambassadorrsquos wife was called upon frequently to host diplomats Supreme Court justices and senators Her style during this period was the epitome of confident elegance Christian Diorrsquos ldquoNew Lookrdquo was extremely popular and brought Paris back to the forefront of fashion
The 1950s ushered in a return to the romance of rich detail and texture In a portrait by English portrait painter Douglas Chandor Post wore a gray silk faille evening gown attributed to African American designer Ann Lowe who was known for elaborately worked swirl-like motifs
A year later Jacqueline Bouvier popularized Ann Lowersquos fashions when she chose a wedding gown by the designer (See sidebar)
AN ICONIC DRESS AND NEAR DISASTERAnn Cole Lowe (1898ndash1981) was the first African American to become a noted fashion designer
The dress she made for Jacqueline Bouvier is one of the best-remembered bridal gowns of all time and was the catalyst for Lowersquos ascent from ldquodressmakerrdquo to sought-after fashion designer
But it almost didnrsquot happen
The dress which Lowe had designed and fashioned of silk chiffon taffeta was destroyed (after almost eight weeks of work) just ten days before the wedding due to a flooding of Lowersquos workroom Also ruined were nine of the bridesmaid dresses (only five gowns of the total order were spared)
Fortunately the supplier had enough material to make it possible to replace
the ruined gownshellipif Lowe and her staff could manage to recreate them in those remaining few days They worked day and night completing the wedding dress (cutting sewing and all) in eight days flat However Lowe ended up losing money in excess of $2000 on the project
Left Evening Dress detail Ann Lowe (attr) New York 1952 Waffle weave silk faille Courtesy Hillwood Estate Museum and Gardens
Right Toni Frissell [Public domain] via Wikimedia Commons
The Association of Image Consultants International | 33
Post was divorced from Davies in 1955 and began her residence at Hillwood Her manner of dress from this point on was classic mature and elegant Post favored New York-based Czechoslovakian designer Oldric Royce and commissioned dresses from him for the remainder of her life When she liked a certain style she would order the same design with variations The wedding dress Post commissioned for her 1958 marriage to her fourth husband Herbert May is very similar to the short day dress pictured
Through seven decades of change Marjorie Merriweather Post raised the bar for American high society seeking out designers who were at the forefront of the times and introducing fashion concepts from abroad into the sometimes stodgy East Coast upper class
SUSAN HESSELGRAVE AICI FLC is an independent image consultant based in Seattle Washington She serves as editor in chief for AICI Global and is currently writing a book exploring the intersection of values identity and personal style
Dinner dress Oldric Royce Inc New York City ca 1960 Yellow silk acetate nude silk organza green net Courtesy
Hillwood Estate Museum and Gardens
READ MOREAMERICAN EMPRESS THE LIFE AND TIMES OF MARGORIE MERRIWEATHER POST
By Nancy Rubin
34 | July 2015 magazine
FOR COMPLETE DETAILS VISIT HTTPWWWAICIORGEVENT2015GLOBALCONFERENCE
The Association of Image Consultants International | 35
BETWEEN US
AICI CITY CIRCLES THE SHORTEST DISTANCE BETWEEN TWO POINTSBY THEA WOOD AICI FLC
You may have heard about the new AICI City Circles You may now be an active member of a City Circle You may be asking ldquoWhat is a City Circlerdquo
AICI City Circles are AICIrsquos solution for either a) members who wanted to participate in AICI but didnrsquot have a regional chapter or b)
members who lived in a chapterrsquos region but were
too far away to actively participate They are city-
centric organizations that act autonomously in how
they operate their programs and requirements (if
any) The group simply needs to send a semi-annual
report to the International Board informing them of
circle activities
Rather than trying to jumpstart a regional AICI
chapter establishing an AICI City Circle would be a
first step to creating a recognized AICI presence in
your area
ldquoThere were existing groups that were not official so everyone wasnrsquot aware of them We decided that we needed a stepping stone toward a chapterrdquo said Riet de Vlieger AICI CIP and VP Chapter Relations ldquoWe now have seven City Circles Houston Dallas Spain Korea-Busan Mexico-Monterrey Columbia-Bogota and Peru-Lima Spain had their first conference in Barcelona this past Junerdquo
AICI City Circles also resolve the challenges that some regional chapters faced such as low membership numbers vast geographic expanses and struggling leadership participation
As a former Southwest Chapter board member who had to hold two offices to keep the chapter compliant
ldquoWe decided that we needed a stepping-stone toward a chapterrdquo
mdash RIET DE VLIEGER AICI CIP VP CHAPTER RELATIONS
36 | July 2015 magazine
DEADLINE JUNE 30 2015
to association requirements I personally witnessed the challenges of running a chapter whose members were spread across a vast geographical region
Chapter charity and education events resulted in poor attendance because no matter which city hosted the event many members had to drive three to six hours (or fly) to attend Many had a hard time paying for the event plus the travel expenses like gasoline airfare andor hotel rooms Add to that the introduction of online continuing education and the incentive to travel to chapter events waned
Since dissolving the Southwest Chapter Houston and Dallas have formed separate AICI City Circles All thatrsquos required is a minimum of four members and one ldquoconnectorrdquo or liaison to the International Board AICI City Circles have a presence on the AICI website by providing a link to the City Circlersquos website or Facebook page which are setup and maintained by each AICI City Circle
De Vlieger said that forming an AICI City Circle is easy to do online
gtgt Visit the AICI City Circles page gtgt Fill out the AICI City Circle
request formOnce approved AICI sends a welcome packet to the new AICI City Circle including a customized logo so that it can be published on the City Circlersquos website or Facebook page
THEA WOOD AICI FLC MBA is an independent image consultant based in Austin Texas and serves as managing editor for AICI Global She is the co-author of Socially Smart and Savvy
AICIrsquoS NEWEST CERTIFIED IMAGE MASTER
SARAH HATHORN Sarah Hathorn AICI CIM CPBS
joins the honored company of Helena Chenn AICI CIM
Marion Gellatly AICI CIM Dr Joyce Knudsen AICI CIM Emeritus Eva Koeck-Eripek AICI CIM Lynne Marks AICI CIM Carla Mathis AICI CIM Hitomi Ohmori AICI CIM Christina Ong AICI CIM Judith Rasband AICI CIM Elaine Stoltz AICI CIM and Anna Wildermuth AICI CIM
Sarah is the CEO of Illustra Consulting and Illustra Business
Coaching A Master Trainer at the London Image Institute and former senior executive for Macyrsquos Sarah has 30 years of experience imparting executive presence ABC skills to advance leaders
Attendees at the AICI Global Conference in August will have the opportunity to learn from her directly as she will be leading an intensive and interactive session ldquoIncrease Corporate Clients to Totally Supercharge Your Businessrdquo She will share the secrets of her
consultancyrsquos rapid ascent and ongoing success She will also reveal the exact same marketing steps systems and up-leveling strategies she uses to get her foot in the Fortune 500 door and then form scalable dynamic long-term relationships This session was designed specifically for those AICI members desiring to break into the corporate market for bigger revenues and greater career acceleration
Congratulations Sarah on your achievement
CERTIFICATION NEWSAICI MALAYSIA CHAPTER HOSTS PAPER FLC EXAMBY DELBY BRAGAIS AICI CIP CPC
I write this as I wait at the Kuala Lumpur Airport for my flight back to the Philippines
having spent the past four days in Malaysia In my capacity as AICI VP Certification it has been a very gratifying trip
I am happy to report that the AICI Malaysia Chapter has successfully hosted the pilot FLC Paper Test with an astounding 26 participants taking the exam from several different countries in Asia (The
minimum headcount required for a chapter to mount an FLC Exam is only 15)
This is the first time in AICI history where an AICI FLC Exam was conducted simultaneously in two languages English and Chinese This is the first time a Chinese version of the FLC paper test has been available as it was developed just this year
2015 has been a banner year for AICI FLC certification kicking off
with AICI Mexico City Chapter successfully hosting FLC testing for an entire group using the Live Online Proctor (LOP) with 15 participants taking the exam
Additionally AICI Washington DC Chapter and AICI Malaysia Chapter held their own unique ldquoFLC Bootcampsrdquo to help those interested in obtaining their FLC certification
DELBY BRAGAIS AICI CIP CPC is the outgoing VP Certification on the AICI International Board
BETWEEN US
38 | July 2015 magazine
UPCOMING EVENTS
LISTFUL THINKING USING LISTS TO BE MORE PRODUCTIVE HIGHLY SUCCESSFUL AND LESS STRESSED Paula Rizzo The List Producer and author of Listful Thinking
July 15 2015 800pm EST mdash NEW YORK
It seems simple but using lists can have huge returns if you do it right What do Sir Richard Branson Martha Stewart Sheryl Sandberg Ellen DeGeneres and Madonna have in common Each is a list maker and history shows us that change creators make their to-do lists and check them often In this one-hour teleclass you will learn how to
bull Save timebull Be more organizedbull Become more productive
For more information visit Listful Thinking Using Lists to be More Productive Highly Successful and Less Stressed
IMAGEN CORPORATIVA Y MARCA PERSONAL EN EL SECTOR BANCARIO-FINANCIERO Kalena de Velado kalenadeveladowordpresscom
14 de Agosto 2015 1200pm CDT mdash MEXICOndashGUADALAJARA
La clase esta orientada a propocinar un conocimiento general sobre la importancia de alinear la marca persona la imagen corporatival y el estilo profesionai de acuerdo a la experiencia vivida como asesora de imagen en el sector empresarial
Lo que aprenderaacutebull Reflexionar sobre las oportunidades en el sector empresarialbull Compartir experiencias a lo largo de 20 antildeos en el sector financiero bancariobull Conversar sobre las perspectivas en un entorno globalbull Conocer otras experiencias similares en otros paises y regions
For more information visit Imagen corporativa y marca personal en el sector bancario-financiero
AICI 2015 GLOBAL CONFERENCE August 27ndash30 2015 mdash WASHINGTON DC Renaissance Arlington Capital View Hotel
For complete conference details and to register visit AICI Global Conference
AICI WEBINARS FOR CEUrsquoS
BETWEEN US
bull Save moneybull Reduce stress
The Association of Image Consultants International | 39
ADVERTISE YOUR PRODUCTS amp SERVICES IN AICI GLOBAL MAGAZINE
REACH THOUSANDS OF AICI MEMBERS AND OTHER INDUSTRY PROFESSIONALS WORLDWIDE AND BOOST YOUR EARNING POTENTIAL
OUR READERS ARE LOOKING FORColor Systems
Body Styling TrainingIndustry-Related Books amp Magazines
Multi-level and Network Marketing OpportunitiesBusiness Tools
Continuing Education Units for AICI certificationHealth and Beauty Products
Professional Development Workshops amp WebinarsHotel amp Travel Services
Website Design and SupportCareer Coaches
Sales ToolsClothing amp Accessories
CONTACT IMOGEN LAMPORT AT IMOGENAOPICOMAU FOR CURRENT AD RATES AND DEADLINES
NEXT ISSUE OCTOBER 2015
APRIL2015
AICI GL BALP R O F E S S I O N A L D E V E L O P M E N T I S S U E
THE 2015 AICI GLOBAL
CONFERENCE
YOUR VIP INVITATION ldquoMUST SEErdquo DC
MEMBER SPOTLIGHTJOANNE RAE
POWERFUL SATURDAY
CELEBRATING 25 YEARS
JANUARY2015
AICI GL BALC O N N E C T I O N S I S S U E
MANAGINGCOMMUNICATIONS
FOR MAXIMUM
RESULTS
A RUNWAY STAR
RISES MEMBER SPOTLIGHT KEIKO NAGAO
USING THE POWER OF
AICI CERTIFICATION
ETIQUETTE
The average American woman in 2015 according to WebMD is 5rsquo4rdquo has a waist of 34-35 inches and wears a size 12-14 dress
Image consultants today have more clients in need of clothing in the 14-20+ size range And while one can spend hours debating the health impacts of this trend our job is to support our clients and to help them look and feel their absolute best Not only is this important for their emotional well-being studies have shown that healthy self-image leads to healthier life decisions We truly can impact the lives of the people we serve
When styling plus-size women there are several special considerations
STRUCTURE Flattering a curvy frame requires a combination of structured garments that support the shape of the body and good fitting lines that provide the correct amount of space for the curvy areas of the body Jackets and vests are great choices because they visually nip in the waist and provide shape
FABRICS There are two aspects of fabric to consider
Hand refers to the stiffness of the fabric Using stiffer fabrics in jackets and bottoms while using fluid fabrics for tops or dresses will provide the perfect combination giving the body shape as well as providing flow over troublesome areas such as the stomach and thighs
Fiber content Plus-size women often perspire more easily than their misses-sized sisters This can be a true challenge for the traveling professional because she
sweats while dashing to the next meeting or airplane then gets miserably cold while sitting in the air-conditioned space The best fiber choices are natural ones cotton the superfine wools silk rayon and linen Avoid polyester and acetate if possible Polyester not only increases sweating it also traps odor What about the wicking fabrics in sportswear Sorry they still increase sweating and odors
FITTING LINES Garments designed for plus-size women need to have fitting lines These can be cleverly hidden within style lines but they have to be there Princess lines are a great choice because they can visually narrow the width of the body and can be manipulated to fit the bust waist and hips Darts are also effective Ideally tops will have both horizontal and vertical (either French or waist) darts to provide good fit at the bust and across the stomach and hips Darts or princess seams in pants and skirts are a must-have to fit and flatter the derriegravere and lower back
DESIGN Was the garment designed specifically for the plus-size woman or was it merely graded up from misses sizes Designers cutting specifically for plus sizes design the garment on a plus-size model and mannequin and they assess style lines fit and proportion specifically for that body The end result is much more flattering
Catherine Scholze is the owner and designer of Catherine Scholze Designs and a Preferred Partner for the 2015 AICI Global Conference
FABULOUS AT ANY SIZESTYLING THE PLUS-SIZE WOMAN BY CATHERINE SCHOLZE
AICI PREFERRED PARTNER
The Association of Image Consultants International | 29
STYLE
SEVEN DECADES OF
AMERICAN STYLEBY SUSAN HESSELGRAVE AICI FLC
Marjorie Merriweather Post ca 1935 Photographer John Alfred Piver Courtesy Hillwood Estate Museum and Gardens
A special exhibit at the Hillwood Museum will be of particular interest to AICI members attending the AICI Global Conference this August The
museumrsquos tagline is ldquoWhere Fabulous Livesrdquo and fabulous it is indeed
Set within 25 acres of gardens and woodlands the museum that Marjorie Merriweather Post bequeathed includes the most comprehensive collection of Russian imperial art outside of Russia and a distinguished 18th-century French decorative art collection Her personal collection of commissioned Cartier jewelry was
featured in a special exhibit there last year
Ingenue to Icon will include more than 70 gowns dresses and ensembles worn by Marjorie Merriweather Post from the first part of the century to the 70s This is the first exhibition at Hillwood to present Marjorie Postrsquos full range of style Post was well known for her strong sense of personal style and appreciation of beauty and craftsmanship in all things The exhibit documents not only the evolution of American style but how fashion reflected the changing perception and definition of American women
30 | July 2015 magazine
FROM RESIDENCE TO MUSEUM
What is now the Hillwood Museum started out as Marjorie Merriweather Postrsquos residence
It was her divorce in 1955 from her third husband Joseph Davies that spurred Post to buy the Hillwood mansion Davies was demanding a fortune in return for the Washington mansion they lived in
ldquoBeing a good businesswoman she thought that price was a little high and she wanted some leveragerdquo explained her granddaughter and former museum president Ellen Charles to The Washington Post
Ellen Charles served as the board president of the museum for 25 years stepping down in 2014 She was the last Post descendant to head Hillwood taking over from her mother in 1989 Under Charlesrsquo leadership Hillwood was transformed from ldquoa very fancy house full of very fancy stuffrdquo into a world-class museum that attracts 70000 visitors a year
Her grandmotherrsquos style was overwhelming to Charles as a young woman ldquoShe was so grand and she was a perfectionist You were afraid you were going to stumble sometimesrdquo Yet it was Postrsquos perfectionism that translated into her impeccable sense of style
ldquoMarjorie Post lived an extraordinary life throughout which she played many roles from a young Edwardian bride to a high-profile business and society figure to independent grande dame She was always aware that how she presented herself particularly through her dress not only reflected her personality but also projected her role to societyrdquo
ndash KATE MARKERT HILLWOOD EXECUTIVE DIRECTOR
Post wanted to ldquojazz uprdquo her granddaughterrsquos party outfits ldquoDearie you need some jewelryrdquo she would say holding out diamonds or emeralds Ellen Charles remembered the thought of wearing the elaborate jewelry ldquowas horrifying Not the cost of it just the size of itrdquo
INGENUE TO ICON 70 Years of Fashion from the Collection of Marjorie Merriweather PostExhibit Dates June 6 to December 31 2015
Address 4155 Linnean Avenue NW Washington DC
Getting there Metro VanNessUDC Red Line (20 minute walk)
Hours Tuesday through Sunday 10 am to 5 pm Closed Mondays
Admission Suggested Donation $18
The Association of Image Consultants International | 31
A LIFE OF HIGH FASHION IN THE 20TH CENTURY
Born in 1887 Post came of age during a time of turbulence and political transformation for American women In 1900 women were not deemed ldquopersonsrdquo under the Fourteenth Amendment to the Constitution and had no separate legal standing By the end of the 20th century American women had gained the vote reproductive rights property rights and roles in the offices of government What they had not gained however was true equality in the workplace Paychecks and promotions however were never a concern for Marjorie Merriweather Post who at the time of her inheritance of the Post fortune at age 27 became the wealthiest woman in the United States
American 20th century style opens with the new feminine ideal of the ldquoGibson Girlrdquo Post epitomized this trend upswept hair and high fashion gowns on a young woman who was educated worldly and independent
When Post married Edward Bennett Close in 1905 she entered East Coast high society in earnest A wardrobe makeover was called for She called upon Parisian couturiers fine department stores and New York custom fashion houses to ensure that she was wearing the latest and most coveted styles
THE POST FORTUNE Treasure in a Cereal BoxIn 1895 CW Post Marjorie Merriweather Postrsquos father singlehandedly created the breakfast foods industry He was the inventor of the very first manufactured breakfast product Postum a patented beverage of wheat berries bran and molasses as a ldquonutritious alternativerdquo to coffee In 1989 the first commercially packaged breakfast cereal was debuted Grape-Nuts Grape-Nuts made him a millionaire And in 1904 Post invented cornflakes Initially branded with an unpopular name the cornflakes were rebranded in 1908 as Post-Toasties and sales soared The successful rebrand resulted in over $2 million net profit in just one year
Source Marjorie Merriweather Post - A Biography by Kenneth Lisbee
Left Evening Dress Callot Soeurs Paris ca 1907 Turquoise silk
moireacute turquoise cotton moireacute orangegold silk crecircpe orange
tulle turquoisegold silk cotton floss turquoisegold silk ribbon
cord beading Courtesy Hillwood Estate Museum and Gardens
Right Evening Ensemble Thurn New York City ca 1927 Red silk
crecircpe melon silk charmeuse organza lace Courtesy Hillwood
Estate Museum and Gardens
32 | July 2015 magazine
In the ldquoRoaring Twentiesrdquo hemlines rose and women were liberated from the corseted look of the turn of the century Progress and prosperity were the anthem of the times and the Art Deco influence could be seen in architecture decoration and fashion
In the 1930s now married to her third husband Joseph Davies Postrsquos style evolved to the glamour of Hollywood characterized by sensuous fabrics and close draping of the figure
Throughout the 1940s the Davies continued to entertain in grand style and Post as an ambassadorrsquos wife was called upon frequently to host diplomats Supreme Court justices and senators Her style during this period was the epitome of confident elegance Christian Diorrsquos ldquoNew Lookrdquo was extremely popular and brought Paris back to the forefront of fashion
The 1950s ushered in a return to the romance of rich detail and texture In a portrait by English portrait painter Douglas Chandor Post wore a gray silk faille evening gown attributed to African American designer Ann Lowe who was known for elaborately worked swirl-like motifs
A year later Jacqueline Bouvier popularized Ann Lowersquos fashions when she chose a wedding gown by the designer (See sidebar)
AN ICONIC DRESS AND NEAR DISASTERAnn Cole Lowe (1898ndash1981) was the first African American to become a noted fashion designer
The dress she made for Jacqueline Bouvier is one of the best-remembered bridal gowns of all time and was the catalyst for Lowersquos ascent from ldquodressmakerrdquo to sought-after fashion designer
But it almost didnrsquot happen
The dress which Lowe had designed and fashioned of silk chiffon taffeta was destroyed (after almost eight weeks of work) just ten days before the wedding due to a flooding of Lowersquos workroom Also ruined were nine of the bridesmaid dresses (only five gowns of the total order were spared)
Fortunately the supplier had enough material to make it possible to replace
the ruined gownshellipif Lowe and her staff could manage to recreate them in those remaining few days They worked day and night completing the wedding dress (cutting sewing and all) in eight days flat However Lowe ended up losing money in excess of $2000 on the project
Left Evening Dress detail Ann Lowe (attr) New York 1952 Waffle weave silk faille Courtesy Hillwood Estate Museum and Gardens
Right Toni Frissell [Public domain] via Wikimedia Commons
The Association of Image Consultants International | 33
Post was divorced from Davies in 1955 and began her residence at Hillwood Her manner of dress from this point on was classic mature and elegant Post favored New York-based Czechoslovakian designer Oldric Royce and commissioned dresses from him for the remainder of her life When she liked a certain style she would order the same design with variations The wedding dress Post commissioned for her 1958 marriage to her fourth husband Herbert May is very similar to the short day dress pictured
Through seven decades of change Marjorie Merriweather Post raised the bar for American high society seeking out designers who were at the forefront of the times and introducing fashion concepts from abroad into the sometimes stodgy East Coast upper class
SUSAN HESSELGRAVE AICI FLC is an independent image consultant based in Seattle Washington She serves as editor in chief for AICI Global and is currently writing a book exploring the intersection of values identity and personal style
Dinner dress Oldric Royce Inc New York City ca 1960 Yellow silk acetate nude silk organza green net Courtesy
Hillwood Estate Museum and Gardens
READ MOREAMERICAN EMPRESS THE LIFE AND TIMES OF MARGORIE MERRIWEATHER POST
By Nancy Rubin
34 | July 2015 magazine
FOR COMPLETE DETAILS VISIT HTTPWWWAICIORGEVENT2015GLOBALCONFERENCE
The Association of Image Consultants International | 35
BETWEEN US
AICI CITY CIRCLES THE SHORTEST DISTANCE BETWEEN TWO POINTSBY THEA WOOD AICI FLC
You may have heard about the new AICI City Circles You may now be an active member of a City Circle You may be asking ldquoWhat is a City Circlerdquo
AICI City Circles are AICIrsquos solution for either a) members who wanted to participate in AICI but didnrsquot have a regional chapter or b)
members who lived in a chapterrsquos region but were
too far away to actively participate They are city-
centric organizations that act autonomously in how
they operate their programs and requirements (if
any) The group simply needs to send a semi-annual
report to the International Board informing them of
circle activities
Rather than trying to jumpstart a regional AICI
chapter establishing an AICI City Circle would be a
first step to creating a recognized AICI presence in
your area
ldquoThere were existing groups that were not official so everyone wasnrsquot aware of them We decided that we needed a stepping stone toward a chapterrdquo said Riet de Vlieger AICI CIP and VP Chapter Relations ldquoWe now have seven City Circles Houston Dallas Spain Korea-Busan Mexico-Monterrey Columbia-Bogota and Peru-Lima Spain had their first conference in Barcelona this past Junerdquo
AICI City Circles also resolve the challenges that some regional chapters faced such as low membership numbers vast geographic expanses and struggling leadership participation
As a former Southwest Chapter board member who had to hold two offices to keep the chapter compliant
ldquoWe decided that we needed a stepping-stone toward a chapterrdquo
mdash RIET DE VLIEGER AICI CIP VP CHAPTER RELATIONS
36 | July 2015 magazine
DEADLINE JUNE 30 2015
to association requirements I personally witnessed the challenges of running a chapter whose members were spread across a vast geographical region
Chapter charity and education events resulted in poor attendance because no matter which city hosted the event many members had to drive three to six hours (or fly) to attend Many had a hard time paying for the event plus the travel expenses like gasoline airfare andor hotel rooms Add to that the introduction of online continuing education and the incentive to travel to chapter events waned
Since dissolving the Southwest Chapter Houston and Dallas have formed separate AICI City Circles All thatrsquos required is a minimum of four members and one ldquoconnectorrdquo or liaison to the International Board AICI City Circles have a presence on the AICI website by providing a link to the City Circlersquos website or Facebook page which are setup and maintained by each AICI City Circle
De Vlieger said that forming an AICI City Circle is easy to do online
gtgt Visit the AICI City Circles page gtgt Fill out the AICI City Circle
request formOnce approved AICI sends a welcome packet to the new AICI City Circle including a customized logo so that it can be published on the City Circlersquos website or Facebook page
THEA WOOD AICI FLC MBA is an independent image consultant based in Austin Texas and serves as managing editor for AICI Global She is the co-author of Socially Smart and Savvy
AICIrsquoS NEWEST CERTIFIED IMAGE MASTER
SARAH HATHORN Sarah Hathorn AICI CIM CPBS
joins the honored company of Helena Chenn AICI CIM
Marion Gellatly AICI CIM Dr Joyce Knudsen AICI CIM Emeritus Eva Koeck-Eripek AICI CIM Lynne Marks AICI CIM Carla Mathis AICI CIM Hitomi Ohmori AICI CIM Christina Ong AICI CIM Judith Rasband AICI CIM Elaine Stoltz AICI CIM and Anna Wildermuth AICI CIM
Sarah is the CEO of Illustra Consulting and Illustra Business
Coaching A Master Trainer at the London Image Institute and former senior executive for Macyrsquos Sarah has 30 years of experience imparting executive presence ABC skills to advance leaders
Attendees at the AICI Global Conference in August will have the opportunity to learn from her directly as she will be leading an intensive and interactive session ldquoIncrease Corporate Clients to Totally Supercharge Your Businessrdquo She will share the secrets of her
consultancyrsquos rapid ascent and ongoing success She will also reveal the exact same marketing steps systems and up-leveling strategies she uses to get her foot in the Fortune 500 door and then form scalable dynamic long-term relationships This session was designed specifically for those AICI members desiring to break into the corporate market for bigger revenues and greater career acceleration
Congratulations Sarah on your achievement
CERTIFICATION NEWSAICI MALAYSIA CHAPTER HOSTS PAPER FLC EXAMBY DELBY BRAGAIS AICI CIP CPC
I write this as I wait at the Kuala Lumpur Airport for my flight back to the Philippines
having spent the past four days in Malaysia In my capacity as AICI VP Certification it has been a very gratifying trip
I am happy to report that the AICI Malaysia Chapter has successfully hosted the pilot FLC Paper Test with an astounding 26 participants taking the exam from several different countries in Asia (The
minimum headcount required for a chapter to mount an FLC Exam is only 15)
This is the first time in AICI history where an AICI FLC Exam was conducted simultaneously in two languages English and Chinese This is the first time a Chinese version of the FLC paper test has been available as it was developed just this year
2015 has been a banner year for AICI FLC certification kicking off
with AICI Mexico City Chapter successfully hosting FLC testing for an entire group using the Live Online Proctor (LOP) with 15 participants taking the exam
Additionally AICI Washington DC Chapter and AICI Malaysia Chapter held their own unique ldquoFLC Bootcampsrdquo to help those interested in obtaining their FLC certification
DELBY BRAGAIS AICI CIP CPC is the outgoing VP Certification on the AICI International Board
BETWEEN US
38 | July 2015 magazine
UPCOMING EVENTS
LISTFUL THINKING USING LISTS TO BE MORE PRODUCTIVE HIGHLY SUCCESSFUL AND LESS STRESSED Paula Rizzo The List Producer and author of Listful Thinking
July 15 2015 800pm EST mdash NEW YORK
It seems simple but using lists can have huge returns if you do it right What do Sir Richard Branson Martha Stewart Sheryl Sandberg Ellen DeGeneres and Madonna have in common Each is a list maker and history shows us that change creators make their to-do lists and check them often In this one-hour teleclass you will learn how to
bull Save timebull Be more organizedbull Become more productive
For more information visit Listful Thinking Using Lists to be More Productive Highly Successful and Less Stressed
IMAGEN CORPORATIVA Y MARCA PERSONAL EN EL SECTOR BANCARIO-FINANCIERO Kalena de Velado kalenadeveladowordpresscom
14 de Agosto 2015 1200pm CDT mdash MEXICOndashGUADALAJARA
La clase esta orientada a propocinar un conocimiento general sobre la importancia de alinear la marca persona la imagen corporatival y el estilo profesionai de acuerdo a la experiencia vivida como asesora de imagen en el sector empresarial
Lo que aprenderaacutebull Reflexionar sobre las oportunidades en el sector empresarialbull Compartir experiencias a lo largo de 20 antildeos en el sector financiero bancariobull Conversar sobre las perspectivas en un entorno globalbull Conocer otras experiencias similares en otros paises y regions
For more information visit Imagen corporativa y marca personal en el sector bancario-financiero
AICI 2015 GLOBAL CONFERENCE August 27ndash30 2015 mdash WASHINGTON DC Renaissance Arlington Capital View Hotel
For complete conference details and to register visit AICI Global Conference
AICI WEBINARS FOR CEUrsquoS
BETWEEN US
bull Save moneybull Reduce stress
The Association of Image Consultants International | 39
ADVERTISE YOUR PRODUCTS amp SERVICES IN AICI GLOBAL MAGAZINE
REACH THOUSANDS OF AICI MEMBERS AND OTHER INDUSTRY PROFESSIONALS WORLDWIDE AND BOOST YOUR EARNING POTENTIAL
OUR READERS ARE LOOKING FORColor Systems
Body Styling TrainingIndustry-Related Books amp Magazines
Multi-level and Network Marketing OpportunitiesBusiness Tools
Continuing Education Units for AICI certificationHealth and Beauty Products
Professional Development Workshops amp WebinarsHotel amp Travel Services
Website Design and SupportCareer Coaches
Sales ToolsClothing amp Accessories
CONTACT IMOGEN LAMPORT AT IMOGENAOPICOMAU FOR CURRENT AD RATES AND DEADLINES
NEXT ISSUE OCTOBER 2015
APRIL2015
AICI GL BALP R O F E S S I O N A L D E V E L O P M E N T I S S U E
THE 2015 AICI GLOBAL
CONFERENCE
YOUR VIP INVITATION ldquoMUST SEErdquo DC
MEMBER SPOTLIGHTJOANNE RAE
POWERFUL SATURDAY
CELEBRATING 25 YEARS
JANUARY2015
AICI GL BALC O N N E C T I O N S I S S U E
MANAGINGCOMMUNICATIONS
FOR MAXIMUM
RESULTS
A RUNWAY STAR
RISES MEMBER SPOTLIGHT KEIKO NAGAO
USING THE POWER OF
AICI CERTIFICATION
STYLE
SEVEN DECADES OF
AMERICAN STYLEBY SUSAN HESSELGRAVE AICI FLC
Marjorie Merriweather Post ca 1935 Photographer John Alfred Piver Courtesy Hillwood Estate Museum and Gardens
A special exhibit at the Hillwood Museum will be of particular interest to AICI members attending the AICI Global Conference this August The
museumrsquos tagline is ldquoWhere Fabulous Livesrdquo and fabulous it is indeed
Set within 25 acres of gardens and woodlands the museum that Marjorie Merriweather Post bequeathed includes the most comprehensive collection of Russian imperial art outside of Russia and a distinguished 18th-century French decorative art collection Her personal collection of commissioned Cartier jewelry was
featured in a special exhibit there last year
Ingenue to Icon will include more than 70 gowns dresses and ensembles worn by Marjorie Merriweather Post from the first part of the century to the 70s This is the first exhibition at Hillwood to present Marjorie Postrsquos full range of style Post was well known for her strong sense of personal style and appreciation of beauty and craftsmanship in all things The exhibit documents not only the evolution of American style but how fashion reflected the changing perception and definition of American women
30 | July 2015 magazine
FROM RESIDENCE TO MUSEUM
What is now the Hillwood Museum started out as Marjorie Merriweather Postrsquos residence
It was her divorce in 1955 from her third husband Joseph Davies that spurred Post to buy the Hillwood mansion Davies was demanding a fortune in return for the Washington mansion they lived in
ldquoBeing a good businesswoman she thought that price was a little high and she wanted some leveragerdquo explained her granddaughter and former museum president Ellen Charles to The Washington Post
Ellen Charles served as the board president of the museum for 25 years stepping down in 2014 She was the last Post descendant to head Hillwood taking over from her mother in 1989 Under Charlesrsquo leadership Hillwood was transformed from ldquoa very fancy house full of very fancy stuffrdquo into a world-class museum that attracts 70000 visitors a year
Her grandmotherrsquos style was overwhelming to Charles as a young woman ldquoShe was so grand and she was a perfectionist You were afraid you were going to stumble sometimesrdquo Yet it was Postrsquos perfectionism that translated into her impeccable sense of style
ldquoMarjorie Post lived an extraordinary life throughout which she played many roles from a young Edwardian bride to a high-profile business and society figure to independent grande dame She was always aware that how she presented herself particularly through her dress not only reflected her personality but also projected her role to societyrdquo
ndash KATE MARKERT HILLWOOD EXECUTIVE DIRECTOR
Post wanted to ldquojazz uprdquo her granddaughterrsquos party outfits ldquoDearie you need some jewelryrdquo she would say holding out diamonds or emeralds Ellen Charles remembered the thought of wearing the elaborate jewelry ldquowas horrifying Not the cost of it just the size of itrdquo
INGENUE TO ICON 70 Years of Fashion from the Collection of Marjorie Merriweather PostExhibit Dates June 6 to December 31 2015
Address 4155 Linnean Avenue NW Washington DC
Getting there Metro VanNessUDC Red Line (20 minute walk)
Hours Tuesday through Sunday 10 am to 5 pm Closed Mondays
Admission Suggested Donation $18
The Association of Image Consultants International | 31
A LIFE OF HIGH FASHION IN THE 20TH CENTURY
Born in 1887 Post came of age during a time of turbulence and political transformation for American women In 1900 women were not deemed ldquopersonsrdquo under the Fourteenth Amendment to the Constitution and had no separate legal standing By the end of the 20th century American women had gained the vote reproductive rights property rights and roles in the offices of government What they had not gained however was true equality in the workplace Paychecks and promotions however were never a concern for Marjorie Merriweather Post who at the time of her inheritance of the Post fortune at age 27 became the wealthiest woman in the United States
American 20th century style opens with the new feminine ideal of the ldquoGibson Girlrdquo Post epitomized this trend upswept hair and high fashion gowns on a young woman who was educated worldly and independent
When Post married Edward Bennett Close in 1905 she entered East Coast high society in earnest A wardrobe makeover was called for She called upon Parisian couturiers fine department stores and New York custom fashion houses to ensure that she was wearing the latest and most coveted styles
THE POST FORTUNE Treasure in a Cereal BoxIn 1895 CW Post Marjorie Merriweather Postrsquos father singlehandedly created the breakfast foods industry He was the inventor of the very first manufactured breakfast product Postum a patented beverage of wheat berries bran and molasses as a ldquonutritious alternativerdquo to coffee In 1989 the first commercially packaged breakfast cereal was debuted Grape-Nuts Grape-Nuts made him a millionaire And in 1904 Post invented cornflakes Initially branded with an unpopular name the cornflakes were rebranded in 1908 as Post-Toasties and sales soared The successful rebrand resulted in over $2 million net profit in just one year
Source Marjorie Merriweather Post - A Biography by Kenneth Lisbee
Left Evening Dress Callot Soeurs Paris ca 1907 Turquoise silk
moireacute turquoise cotton moireacute orangegold silk crecircpe orange
tulle turquoisegold silk cotton floss turquoisegold silk ribbon
cord beading Courtesy Hillwood Estate Museum and Gardens
Right Evening Ensemble Thurn New York City ca 1927 Red silk
crecircpe melon silk charmeuse organza lace Courtesy Hillwood
Estate Museum and Gardens
32 | July 2015 magazine
In the ldquoRoaring Twentiesrdquo hemlines rose and women were liberated from the corseted look of the turn of the century Progress and prosperity were the anthem of the times and the Art Deco influence could be seen in architecture decoration and fashion
In the 1930s now married to her third husband Joseph Davies Postrsquos style evolved to the glamour of Hollywood characterized by sensuous fabrics and close draping of the figure
Throughout the 1940s the Davies continued to entertain in grand style and Post as an ambassadorrsquos wife was called upon frequently to host diplomats Supreme Court justices and senators Her style during this period was the epitome of confident elegance Christian Diorrsquos ldquoNew Lookrdquo was extremely popular and brought Paris back to the forefront of fashion
The 1950s ushered in a return to the romance of rich detail and texture In a portrait by English portrait painter Douglas Chandor Post wore a gray silk faille evening gown attributed to African American designer Ann Lowe who was known for elaborately worked swirl-like motifs
A year later Jacqueline Bouvier popularized Ann Lowersquos fashions when she chose a wedding gown by the designer (See sidebar)
AN ICONIC DRESS AND NEAR DISASTERAnn Cole Lowe (1898ndash1981) was the first African American to become a noted fashion designer
The dress she made for Jacqueline Bouvier is one of the best-remembered bridal gowns of all time and was the catalyst for Lowersquos ascent from ldquodressmakerrdquo to sought-after fashion designer
But it almost didnrsquot happen
The dress which Lowe had designed and fashioned of silk chiffon taffeta was destroyed (after almost eight weeks of work) just ten days before the wedding due to a flooding of Lowersquos workroom Also ruined were nine of the bridesmaid dresses (only five gowns of the total order were spared)
Fortunately the supplier had enough material to make it possible to replace
the ruined gownshellipif Lowe and her staff could manage to recreate them in those remaining few days They worked day and night completing the wedding dress (cutting sewing and all) in eight days flat However Lowe ended up losing money in excess of $2000 on the project
Left Evening Dress detail Ann Lowe (attr) New York 1952 Waffle weave silk faille Courtesy Hillwood Estate Museum and Gardens
Right Toni Frissell [Public domain] via Wikimedia Commons
The Association of Image Consultants International | 33
Post was divorced from Davies in 1955 and began her residence at Hillwood Her manner of dress from this point on was classic mature and elegant Post favored New York-based Czechoslovakian designer Oldric Royce and commissioned dresses from him for the remainder of her life When she liked a certain style she would order the same design with variations The wedding dress Post commissioned for her 1958 marriage to her fourth husband Herbert May is very similar to the short day dress pictured
Through seven decades of change Marjorie Merriweather Post raised the bar for American high society seeking out designers who were at the forefront of the times and introducing fashion concepts from abroad into the sometimes stodgy East Coast upper class
SUSAN HESSELGRAVE AICI FLC is an independent image consultant based in Seattle Washington She serves as editor in chief for AICI Global and is currently writing a book exploring the intersection of values identity and personal style
Dinner dress Oldric Royce Inc New York City ca 1960 Yellow silk acetate nude silk organza green net Courtesy
Hillwood Estate Museum and Gardens
READ MOREAMERICAN EMPRESS THE LIFE AND TIMES OF MARGORIE MERRIWEATHER POST
By Nancy Rubin
34 | July 2015 magazine
FOR COMPLETE DETAILS VISIT HTTPWWWAICIORGEVENT2015GLOBALCONFERENCE
The Association of Image Consultants International | 35
BETWEEN US
AICI CITY CIRCLES THE SHORTEST DISTANCE BETWEEN TWO POINTSBY THEA WOOD AICI FLC
You may have heard about the new AICI City Circles You may now be an active member of a City Circle You may be asking ldquoWhat is a City Circlerdquo
AICI City Circles are AICIrsquos solution for either a) members who wanted to participate in AICI but didnrsquot have a regional chapter or b)
members who lived in a chapterrsquos region but were
too far away to actively participate They are city-
centric organizations that act autonomously in how
they operate their programs and requirements (if
any) The group simply needs to send a semi-annual
report to the International Board informing them of
circle activities
Rather than trying to jumpstart a regional AICI
chapter establishing an AICI City Circle would be a
first step to creating a recognized AICI presence in
your area
ldquoThere were existing groups that were not official so everyone wasnrsquot aware of them We decided that we needed a stepping stone toward a chapterrdquo said Riet de Vlieger AICI CIP and VP Chapter Relations ldquoWe now have seven City Circles Houston Dallas Spain Korea-Busan Mexico-Monterrey Columbia-Bogota and Peru-Lima Spain had their first conference in Barcelona this past Junerdquo
AICI City Circles also resolve the challenges that some regional chapters faced such as low membership numbers vast geographic expanses and struggling leadership participation
As a former Southwest Chapter board member who had to hold two offices to keep the chapter compliant
ldquoWe decided that we needed a stepping-stone toward a chapterrdquo
mdash RIET DE VLIEGER AICI CIP VP CHAPTER RELATIONS
36 | July 2015 magazine
DEADLINE JUNE 30 2015
to association requirements I personally witnessed the challenges of running a chapter whose members were spread across a vast geographical region
Chapter charity and education events resulted in poor attendance because no matter which city hosted the event many members had to drive three to six hours (or fly) to attend Many had a hard time paying for the event plus the travel expenses like gasoline airfare andor hotel rooms Add to that the introduction of online continuing education and the incentive to travel to chapter events waned
Since dissolving the Southwest Chapter Houston and Dallas have formed separate AICI City Circles All thatrsquos required is a minimum of four members and one ldquoconnectorrdquo or liaison to the International Board AICI City Circles have a presence on the AICI website by providing a link to the City Circlersquos website or Facebook page which are setup and maintained by each AICI City Circle
De Vlieger said that forming an AICI City Circle is easy to do online
gtgt Visit the AICI City Circles page gtgt Fill out the AICI City Circle
request formOnce approved AICI sends a welcome packet to the new AICI City Circle including a customized logo so that it can be published on the City Circlersquos website or Facebook page
THEA WOOD AICI FLC MBA is an independent image consultant based in Austin Texas and serves as managing editor for AICI Global She is the co-author of Socially Smart and Savvy
AICIrsquoS NEWEST CERTIFIED IMAGE MASTER
SARAH HATHORN Sarah Hathorn AICI CIM CPBS
joins the honored company of Helena Chenn AICI CIM
Marion Gellatly AICI CIM Dr Joyce Knudsen AICI CIM Emeritus Eva Koeck-Eripek AICI CIM Lynne Marks AICI CIM Carla Mathis AICI CIM Hitomi Ohmori AICI CIM Christina Ong AICI CIM Judith Rasband AICI CIM Elaine Stoltz AICI CIM and Anna Wildermuth AICI CIM
Sarah is the CEO of Illustra Consulting and Illustra Business
Coaching A Master Trainer at the London Image Institute and former senior executive for Macyrsquos Sarah has 30 years of experience imparting executive presence ABC skills to advance leaders
Attendees at the AICI Global Conference in August will have the opportunity to learn from her directly as she will be leading an intensive and interactive session ldquoIncrease Corporate Clients to Totally Supercharge Your Businessrdquo She will share the secrets of her
consultancyrsquos rapid ascent and ongoing success She will also reveal the exact same marketing steps systems and up-leveling strategies she uses to get her foot in the Fortune 500 door and then form scalable dynamic long-term relationships This session was designed specifically for those AICI members desiring to break into the corporate market for bigger revenues and greater career acceleration
Congratulations Sarah on your achievement
CERTIFICATION NEWSAICI MALAYSIA CHAPTER HOSTS PAPER FLC EXAMBY DELBY BRAGAIS AICI CIP CPC
I write this as I wait at the Kuala Lumpur Airport for my flight back to the Philippines
having spent the past four days in Malaysia In my capacity as AICI VP Certification it has been a very gratifying trip
I am happy to report that the AICI Malaysia Chapter has successfully hosted the pilot FLC Paper Test with an astounding 26 participants taking the exam from several different countries in Asia (The
minimum headcount required for a chapter to mount an FLC Exam is only 15)
This is the first time in AICI history where an AICI FLC Exam was conducted simultaneously in two languages English and Chinese This is the first time a Chinese version of the FLC paper test has been available as it was developed just this year
2015 has been a banner year for AICI FLC certification kicking off
with AICI Mexico City Chapter successfully hosting FLC testing for an entire group using the Live Online Proctor (LOP) with 15 participants taking the exam
Additionally AICI Washington DC Chapter and AICI Malaysia Chapter held their own unique ldquoFLC Bootcampsrdquo to help those interested in obtaining their FLC certification
DELBY BRAGAIS AICI CIP CPC is the outgoing VP Certification on the AICI International Board
BETWEEN US
38 | July 2015 magazine
UPCOMING EVENTS
LISTFUL THINKING USING LISTS TO BE MORE PRODUCTIVE HIGHLY SUCCESSFUL AND LESS STRESSED Paula Rizzo The List Producer and author of Listful Thinking
July 15 2015 800pm EST mdash NEW YORK
It seems simple but using lists can have huge returns if you do it right What do Sir Richard Branson Martha Stewart Sheryl Sandberg Ellen DeGeneres and Madonna have in common Each is a list maker and history shows us that change creators make their to-do lists and check them often In this one-hour teleclass you will learn how to
bull Save timebull Be more organizedbull Become more productive
For more information visit Listful Thinking Using Lists to be More Productive Highly Successful and Less Stressed
IMAGEN CORPORATIVA Y MARCA PERSONAL EN EL SECTOR BANCARIO-FINANCIERO Kalena de Velado kalenadeveladowordpresscom
14 de Agosto 2015 1200pm CDT mdash MEXICOndashGUADALAJARA
La clase esta orientada a propocinar un conocimiento general sobre la importancia de alinear la marca persona la imagen corporatival y el estilo profesionai de acuerdo a la experiencia vivida como asesora de imagen en el sector empresarial
Lo que aprenderaacutebull Reflexionar sobre las oportunidades en el sector empresarialbull Compartir experiencias a lo largo de 20 antildeos en el sector financiero bancariobull Conversar sobre las perspectivas en un entorno globalbull Conocer otras experiencias similares en otros paises y regions
For more information visit Imagen corporativa y marca personal en el sector bancario-financiero
AICI 2015 GLOBAL CONFERENCE August 27ndash30 2015 mdash WASHINGTON DC Renaissance Arlington Capital View Hotel
For complete conference details and to register visit AICI Global Conference
AICI WEBINARS FOR CEUrsquoS
BETWEEN US
bull Save moneybull Reduce stress
The Association of Image Consultants International | 39
ADVERTISE YOUR PRODUCTS amp SERVICES IN AICI GLOBAL MAGAZINE
REACH THOUSANDS OF AICI MEMBERS AND OTHER INDUSTRY PROFESSIONALS WORLDWIDE AND BOOST YOUR EARNING POTENTIAL
OUR READERS ARE LOOKING FORColor Systems
Body Styling TrainingIndustry-Related Books amp Magazines
Multi-level and Network Marketing OpportunitiesBusiness Tools
Continuing Education Units for AICI certificationHealth and Beauty Products
Professional Development Workshops amp WebinarsHotel amp Travel Services
Website Design and SupportCareer Coaches
Sales ToolsClothing amp Accessories
CONTACT IMOGEN LAMPORT AT IMOGENAOPICOMAU FOR CURRENT AD RATES AND DEADLINES
NEXT ISSUE OCTOBER 2015
APRIL2015
AICI GL BALP R O F E S S I O N A L D E V E L O P M E N T I S S U E
THE 2015 AICI GLOBAL
CONFERENCE
YOUR VIP INVITATION ldquoMUST SEErdquo DC
MEMBER SPOTLIGHTJOANNE RAE
POWERFUL SATURDAY
CELEBRATING 25 YEARS
JANUARY2015
AICI GL BALC O N N E C T I O N S I S S U E
MANAGINGCOMMUNICATIONS
FOR MAXIMUM
RESULTS
A RUNWAY STAR
RISES MEMBER SPOTLIGHT KEIKO NAGAO
USING THE POWER OF
AICI CERTIFICATION
FROM RESIDENCE TO MUSEUM
What is now the Hillwood Museum started out as Marjorie Merriweather Postrsquos residence
It was her divorce in 1955 from her third husband Joseph Davies that spurred Post to buy the Hillwood mansion Davies was demanding a fortune in return for the Washington mansion they lived in
ldquoBeing a good businesswoman she thought that price was a little high and she wanted some leveragerdquo explained her granddaughter and former museum president Ellen Charles to The Washington Post
Ellen Charles served as the board president of the museum for 25 years stepping down in 2014 She was the last Post descendant to head Hillwood taking over from her mother in 1989 Under Charlesrsquo leadership Hillwood was transformed from ldquoa very fancy house full of very fancy stuffrdquo into a world-class museum that attracts 70000 visitors a year
Her grandmotherrsquos style was overwhelming to Charles as a young woman ldquoShe was so grand and she was a perfectionist You were afraid you were going to stumble sometimesrdquo Yet it was Postrsquos perfectionism that translated into her impeccable sense of style
ldquoMarjorie Post lived an extraordinary life throughout which she played many roles from a young Edwardian bride to a high-profile business and society figure to independent grande dame She was always aware that how she presented herself particularly through her dress not only reflected her personality but also projected her role to societyrdquo
ndash KATE MARKERT HILLWOOD EXECUTIVE DIRECTOR
Post wanted to ldquojazz uprdquo her granddaughterrsquos party outfits ldquoDearie you need some jewelryrdquo she would say holding out diamonds or emeralds Ellen Charles remembered the thought of wearing the elaborate jewelry ldquowas horrifying Not the cost of it just the size of itrdquo
INGENUE TO ICON 70 Years of Fashion from the Collection of Marjorie Merriweather PostExhibit Dates June 6 to December 31 2015
Address 4155 Linnean Avenue NW Washington DC
Getting there Metro VanNessUDC Red Line (20 minute walk)
Hours Tuesday through Sunday 10 am to 5 pm Closed Mondays
Admission Suggested Donation $18
The Association of Image Consultants International | 31
A LIFE OF HIGH FASHION IN THE 20TH CENTURY
Born in 1887 Post came of age during a time of turbulence and political transformation for American women In 1900 women were not deemed ldquopersonsrdquo under the Fourteenth Amendment to the Constitution and had no separate legal standing By the end of the 20th century American women had gained the vote reproductive rights property rights and roles in the offices of government What they had not gained however was true equality in the workplace Paychecks and promotions however were never a concern for Marjorie Merriweather Post who at the time of her inheritance of the Post fortune at age 27 became the wealthiest woman in the United States
American 20th century style opens with the new feminine ideal of the ldquoGibson Girlrdquo Post epitomized this trend upswept hair and high fashion gowns on a young woman who was educated worldly and independent
When Post married Edward Bennett Close in 1905 she entered East Coast high society in earnest A wardrobe makeover was called for She called upon Parisian couturiers fine department stores and New York custom fashion houses to ensure that she was wearing the latest and most coveted styles
THE POST FORTUNE Treasure in a Cereal BoxIn 1895 CW Post Marjorie Merriweather Postrsquos father singlehandedly created the breakfast foods industry He was the inventor of the very first manufactured breakfast product Postum a patented beverage of wheat berries bran and molasses as a ldquonutritious alternativerdquo to coffee In 1989 the first commercially packaged breakfast cereal was debuted Grape-Nuts Grape-Nuts made him a millionaire And in 1904 Post invented cornflakes Initially branded with an unpopular name the cornflakes were rebranded in 1908 as Post-Toasties and sales soared The successful rebrand resulted in over $2 million net profit in just one year
Source Marjorie Merriweather Post - A Biography by Kenneth Lisbee
Left Evening Dress Callot Soeurs Paris ca 1907 Turquoise silk
moireacute turquoise cotton moireacute orangegold silk crecircpe orange
tulle turquoisegold silk cotton floss turquoisegold silk ribbon
cord beading Courtesy Hillwood Estate Museum and Gardens
Right Evening Ensemble Thurn New York City ca 1927 Red silk
crecircpe melon silk charmeuse organza lace Courtesy Hillwood
Estate Museum and Gardens
32 | July 2015 magazine
In the ldquoRoaring Twentiesrdquo hemlines rose and women were liberated from the corseted look of the turn of the century Progress and prosperity were the anthem of the times and the Art Deco influence could be seen in architecture decoration and fashion
In the 1930s now married to her third husband Joseph Davies Postrsquos style evolved to the glamour of Hollywood characterized by sensuous fabrics and close draping of the figure
Throughout the 1940s the Davies continued to entertain in grand style and Post as an ambassadorrsquos wife was called upon frequently to host diplomats Supreme Court justices and senators Her style during this period was the epitome of confident elegance Christian Diorrsquos ldquoNew Lookrdquo was extremely popular and brought Paris back to the forefront of fashion
The 1950s ushered in a return to the romance of rich detail and texture In a portrait by English portrait painter Douglas Chandor Post wore a gray silk faille evening gown attributed to African American designer Ann Lowe who was known for elaborately worked swirl-like motifs
A year later Jacqueline Bouvier popularized Ann Lowersquos fashions when she chose a wedding gown by the designer (See sidebar)
AN ICONIC DRESS AND NEAR DISASTERAnn Cole Lowe (1898ndash1981) was the first African American to become a noted fashion designer
The dress she made for Jacqueline Bouvier is one of the best-remembered bridal gowns of all time and was the catalyst for Lowersquos ascent from ldquodressmakerrdquo to sought-after fashion designer
But it almost didnrsquot happen
The dress which Lowe had designed and fashioned of silk chiffon taffeta was destroyed (after almost eight weeks of work) just ten days before the wedding due to a flooding of Lowersquos workroom Also ruined were nine of the bridesmaid dresses (only five gowns of the total order were spared)
Fortunately the supplier had enough material to make it possible to replace
the ruined gownshellipif Lowe and her staff could manage to recreate them in those remaining few days They worked day and night completing the wedding dress (cutting sewing and all) in eight days flat However Lowe ended up losing money in excess of $2000 on the project
Left Evening Dress detail Ann Lowe (attr) New York 1952 Waffle weave silk faille Courtesy Hillwood Estate Museum and Gardens
Right Toni Frissell [Public domain] via Wikimedia Commons
The Association of Image Consultants International | 33
Post was divorced from Davies in 1955 and began her residence at Hillwood Her manner of dress from this point on was classic mature and elegant Post favored New York-based Czechoslovakian designer Oldric Royce and commissioned dresses from him for the remainder of her life When she liked a certain style she would order the same design with variations The wedding dress Post commissioned for her 1958 marriage to her fourth husband Herbert May is very similar to the short day dress pictured
Through seven decades of change Marjorie Merriweather Post raised the bar for American high society seeking out designers who were at the forefront of the times and introducing fashion concepts from abroad into the sometimes stodgy East Coast upper class
SUSAN HESSELGRAVE AICI FLC is an independent image consultant based in Seattle Washington She serves as editor in chief for AICI Global and is currently writing a book exploring the intersection of values identity and personal style
Dinner dress Oldric Royce Inc New York City ca 1960 Yellow silk acetate nude silk organza green net Courtesy
Hillwood Estate Museum and Gardens
READ MOREAMERICAN EMPRESS THE LIFE AND TIMES OF MARGORIE MERRIWEATHER POST
By Nancy Rubin
34 | July 2015 magazine
FOR COMPLETE DETAILS VISIT HTTPWWWAICIORGEVENT2015GLOBALCONFERENCE
The Association of Image Consultants International | 35
BETWEEN US
AICI CITY CIRCLES THE SHORTEST DISTANCE BETWEEN TWO POINTSBY THEA WOOD AICI FLC
You may have heard about the new AICI City Circles You may now be an active member of a City Circle You may be asking ldquoWhat is a City Circlerdquo
AICI City Circles are AICIrsquos solution for either a) members who wanted to participate in AICI but didnrsquot have a regional chapter or b)
members who lived in a chapterrsquos region but were
too far away to actively participate They are city-
centric organizations that act autonomously in how
they operate their programs and requirements (if
any) The group simply needs to send a semi-annual
report to the International Board informing them of
circle activities
Rather than trying to jumpstart a regional AICI
chapter establishing an AICI City Circle would be a
first step to creating a recognized AICI presence in
your area
ldquoThere were existing groups that were not official so everyone wasnrsquot aware of them We decided that we needed a stepping stone toward a chapterrdquo said Riet de Vlieger AICI CIP and VP Chapter Relations ldquoWe now have seven City Circles Houston Dallas Spain Korea-Busan Mexico-Monterrey Columbia-Bogota and Peru-Lima Spain had their first conference in Barcelona this past Junerdquo
AICI City Circles also resolve the challenges that some regional chapters faced such as low membership numbers vast geographic expanses and struggling leadership participation
As a former Southwest Chapter board member who had to hold two offices to keep the chapter compliant
ldquoWe decided that we needed a stepping-stone toward a chapterrdquo
mdash RIET DE VLIEGER AICI CIP VP CHAPTER RELATIONS
36 | July 2015 magazine
DEADLINE JUNE 30 2015
to association requirements I personally witnessed the challenges of running a chapter whose members were spread across a vast geographical region
Chapter charity and education events resulted in poor attendance because no matter which city hosted the event many members had to drive three to six hours (or fly) to attend Many had a hard time paying for the event plus the travel expenses like gasoline airfare andor hotel rooms Add to that the introduction of online continuing education and the incentive to travel to chapter events waned
Since dissolving the Southwest Chapter Houston and Dallas have formed separate AICI City Circles All thatrsquos required is a minimum of four members and one ldquoconnectorrdquo or liaison to the International Board AICI City Circles have a presence on the AICI website by providing a link to the City Circlersquos website or Facebook page which are setup and maintained by each AICI City Circle
De Vlieger said that forming an AICI City Circle is easy to do online
gtgt Visit the AICI City Circles page gtgt Fill out the AICI City Circle
request formOnce approved AICI sends a welcome packet to the new AICI City Circle including a customized logo so that it can be published on the City Circlersquos website or Facebook page
THEA WOOD AICI FLC MBA is an independent image consultant based in Austin Texas and serves as managing editor for AICI Global She is the co-author of Socially Smart and Savvy
AICIrsquoS NEWEST CERTIFIED IMAGE MASTER
SARAH HATHORN Sarah Hathorn AICI CIM CPBS
joins the honored company of Helena Chenn AICI CIM
Marion Gellatly AICI CIM Dr Joyce Knudsen AICI CIM Emeritus Eva Koeck-Eripek AICI CIM Lynne Marks AICI CIM Carla Mathis AICI CIM Hitomi Ohmori AICI CIM Christina Ong AICI CIM Judith Rasband AICI CIM Elaine Stoltz AICI CIM and Anna Wildermuth AICI CIM
Sarah is the CEO of Illustra Consulting and Illustra Business
Coaching A Master Trainer at the London Image Institute and former senior executive for Macyrsquos Sarah has 30 years of experience imparting executive presence ABC skills to advance leaders
Attendees at the AICI Global Conference in August will have the opportunity to learn from her directly as she will be leading an intensive and interactive session ldquoIncrease Corporate Clients to Totally Supercharge Your Businessrdquo She will share the secrets of her
consultancyrsquos rapid ascent and ongoing success She will also reveal the exact same marketing steps systems and up-leveling strategies she uses to get her foot in the Fortune 500 door and then form scalable dynamic long-term relationships This session was designed specifically for those AICI members desiring to break into the corporate market for bigger revenues and greater career acceleration
Congratulations Sarah on your achievement
CERTIFICATION NEWSAICI MALAYSIA CHAPTER HOSTS PAPER FLC EXAMBY DELBY BRAGAIS AICI CIP CPC
I write this as I wait at the Kuala Lumpur Airport for my flight back to the Philippines
having spent the past four days in Malaysia In my capacity as AICI VP Certification it has been a very gratifying trip
I am happy to report that the AICI Malaysia Chapter has successfully hosted the pilot FLC Paper Test with an astounding 26 participants taking the exam from several different countries in Asia (The
minimum headcount required for a chapter to mount an FLC Exam is only 15)
This is the first time in AICI history where an AICI FLC Exam was conducted simultaneously in two languages English and Chinese This is the first time a Chinese version of the FLC paper test has been available as it was developed just this year
2015 has been a banner year for AICI FLC certification kicking off
with AICI Mexico City Chapter successfully hosting FLC testing for an entire group using the Live Online Proctor (LOP) with 15 participants taking the exam
Additionally AICI Washington DC Chapter and AICI Malaysia Chapter held their own unique ldquoFLC Bootcampsrdquo to help those interested in obtaining their FLC certification
DELBY BRAGAIS AICI CIP CPC is the outgoing VP Certification on the AICI International Board
BETWEEN US
38 | July 2015 magazine
UPCOMING EVENTS
LISTFUL THINKING USING LISTS TO BE MORE PRODUCTIVE HIGHLY SUCCESSFUL AND LESS STRESSED Paula Rizzo The List Producer and author of Listful Thinking
July 15 2015 800pm EST mdash NEW YORK
It seems simple but using lists can have huge returns if you do it right What do Sir Richard Branson Martha Stewart Sheryl Sandberg Ellen DeGeneres and Madonna have in common Each is a list maker and history shows us that change creators make their to-do lists and check them often In this one-hour teleclass you will learn how to
bull Save timebull Be more organizedbull Become more productive
For more information visit Listful Thinking Using Lists to be More Productive Highly Successful and Less Stressed
IMAGEN CORPORATIVA Y MARCA PERSONAL EN EL SECTOR BANCARIO-FINANCIERO Kalena de Velado kalenadeveladowordpresscom
14 de Agosto 2015 1200pm CDT mdash MEXICOndashGUADALAJARA
La clase esta orientada a propocinar un conocimiento general sobre la importancia de alinear la marca persona la imagen corporatival y el estilo profesionai de acuerdo a la experiencia vivida como asesora de imagen en el sector empresarial
Lo que aprenderaacutebull Reflexionar sobre las oportunidades en el sector empresarialbull Compartir experiencias a lo largo de 20 antildeos en el sector financiero bancariobull Conversar sobre las perspectivas en un entorno globalbull Conocer otras experiencias similares en otros paises y regions
For more information visit Imagen corporativa y marca personal en el sector bancario-financiero
AICI 2015 GLOBAL CONFERENCE August 27ndash30 2015 mdash WASHINGTON DC Renaissance Arlington Capital View Hotel
For complete conference details and to register visit AICI Global Conference
AICI WEBINARS FOR CEUrsquoS
BETWEEN US
bull Save moneybull Reduce stress
The Association of Image Consultants International | 39
ADVERTISE YOUR PRODUCTS amp SERVICES IN AICI GLOBAL MAGAZINE
REACH THOUSANDS OF AICI MEMBERS AND OTHER INDUSTRY PROFESSIONALS WORLDWIDE AND BOOST YOUR EARNING POTENTIAL
OUR READERS ARE LOOKING FORColor Systems
Body Styling TrainingIndustry-Related Books amp Magazines
Multi-level and Network Marketing OpportunitiesBusiness Tools
Continuing Education Units for AICI certificationHealth and Beauty Products
Professional Development Workshops amp WebinarsHotel amp Travel Services
Website Design and SupportCareer Coaches
Sales ToolsClothing amp Accessories
CONTACT IMOGEN LAMPORT AT IMOGENAOPICOMAU FOR CURRENT AD RATES AND DEADLINES
NEXT ISSUE OCTOBER 2015
APRIL2015
AICI GL BALP R O F E S S I O N A L D E V E L O P M E N T I S S U E
THE 2015 AICI GLOBAL
CONFERENCE
YOUR VIP INVITATION ldquoMUST SEErdquo DC
MEMBER SPOTLIGHTJOANNE RAE
POWERFUL SATURDAY
CELEBRATING 25 YEARS
JANUARY2015
AICI GL BALC O N N E C T I O N S I S S U E
MANAGINGCOMMUNICATIONS
FOR MAXIMUM
RESULTS
A RUNWAY STAR
RISES MEMBER SPOTLIGHT KEIKO NAGAO
USING THE POWER OF
AICI CERTIFICATION
A LIFE OF HIGH FASHION IN THE 20TH CENTURY
Born in 1887 Post came of age during a time of turbulence and political transformation for American women In 1900 women were not deemed ldquopersonsrdquo under the Fourteenth Amendment to the Constitution and had no separate legal standing By the end of the 20th century American women had gained the vote reproductive rights property rights and roles in the offices of government What they had not gained however was true equality in the workplace Paychecks and promotions however were never a concern for Marjorie Merriweather Post who at the time of her inheritance of the Post fortune at age 27 became the wealthiest woman in the United States
American 20th century style opens with the new feminine ideal of the ldquoGibson Girlrdquo Post epitomized this trend upswept hair and high fashion gowns on a young woman who was educated worldly and independent
When Post married Edward Bennett Close in 1905 she entered East Coast high society in earnest A wardrobe makeover was called for She called upon Parisian couturiers fine department stores and New York custom fashion houses to ensure that she was wearing the latest and most coveted styles
THE POST FORTUNE Treasure in a Cereal BoxIn 1895 CW Post Marjorie Merriweather Postrsquos father singlehandedly created the breakfast foods industry He was the inventor of the very first manufactured breakfast product Postum a patented beverage of wheat berries bran and molasses as a ldquonutritious alternativerdquo to coffee In 1989 the first commercially packaged breakfast cereal was debuted Grape-Nuts Grape-Nuts made him a millionaire And in 1904 Post invented cornflakes Initially branded with an unpopular name the cornflakes were rebranded in 1908 as Post-Toasties and sales soared The successful rebrand resulted in over $2 million net profit in just one year
Source Marjorie Merriweather Post - A Biography by Kenneth Lisbee
Left Evening Dress Callot Soeurs Paris ca 1907 Turquoise silk
moireacute turquoise cotton moireacute orangegold silk crecircpe orange
tulle turquoisegold silk cotton floss turquoisegold silk ribbon
cord beading Courtesy Hillwood Estate Museum and Gardens
Right Evening Ensemble Thurn New York City ca 1927 Red silk
crecircpe melon silk charmeuse organza lace Courtesy Hillwood
Estate Museum and Gardens
32 | July 2015 magazine
In the ldquoRoaring Twentiesrdquo hemlines rose and women were liberated from the corseted look of the turn of the century Progress and prosperity were the anthem of the times and the Art Deco influence could be seen in architecture decoration and fashion
In the 1930s now married to her third husband Joseph Davies Postrsquos style evolved to the glamour of Hollywood characterized by sensuous fabrics and close draping of the figure
Throughout the 1940s the Davies continued to entertain in grand style and Post as an ambassadorrsquos wife was called upon frequently to host diplomats Supreme Court justices and senators Her style during this period was the epitome of confident elegance Christian Diorrsquos ldquoNew Lookrdquo was extremely popular and brought Paris back to the forefront of fashion
The 1950s ushered in a return to the romance of rich detail and texture In a portrait by English portrait painter Douglas Chandor Post wore a gray silk faille evening gown attributed to African American designer Ann Lowe who was known for elaborately worked swirl-like motifs
A year later Jacqueline Bouvier popularized Ann Lowersquos fashions when she chose a wedding gown by the designer (See sidebar)
AN ICONIC DRESS AND NEAR DISASTERAnn Cole Lowe (1898ndash1981) was the first African American to become a noted fashion designer
The dress she made for Jacqueline Bouvier is one of the best-remembered bridal gowns of all time and was the catalyst for Lowersquos ascent from ldquodressmakerrdquo to sought-after fashion designer
But it almost didnrsquot happen
The dress which Lowe had designed and fashioned of silk chiffon taffeta was destroyed (after almost eight weeks of work) just ten days before the wedding due to a flooding of Lowersquos workroom Also ruined were nine of the bridesmaid dresses (only five gowns of the total order were spared)
Fortunately the supplier had enough material to make it possible to replace
the ruined gownshellipif Lowe and her staff could manage to recreate them in those remaining few days They worked day and night completing the wedding dress (cutting sewing and all) in eight days flat However Lowe ended up losing money in excess of $2000 on the project
Left Evening Dress detail Ann Lowe (attr) New York 1952 Waffle weave silk faille Courtesy Hillwood Estate Museum and Gardens
Right Toni Frissell [Public domain] via Wikimedia Commons
The Association of Image Consultants International | 33
Post was divorced from Davies in 1955 and began her residence at Hillwood Her manner of dress from this point on was classic mature and elegant Post favored New York-based Czechoslovakian designer Oldric Royce and commissioned dresses from him for the remainder of her life When she liked a certain style she would order the same design with variations The wedding dress Post commissioned for her 1958 marriage to her fourth husband Herbert May is very similar to the short day dress pictured
Through seven decades of change Marjorie Merriweather Post raised the bar for American high society seeking out designers who were at the forefront of the times and introducing fashion concepts from abroad into the sometimes stodgy East Coast upper class
SUSAN HESSELGRAVE AICI FLC is an independent image consultant based in Seattle Washington She serves as editor in chief for AICI Global and is currently writing a book exploring the intersection of values identity and personal style
Dinner dress Oldric Royce Inc New York City ca 1960 Yellow silk acetate nude silk organza green net Courtesy
Hillwood Estate Museum and Gardens
READ MOREAMERICAN EMPRESS THE LIFE AND TIMES OF MARGORIE MERRIWEATHER POST
By Nancy Rubin
34 | July 2015 magazine
FOR COMPLETE DETAILS VISIT HTTPWWWAICIORGEVENT2015GLOBALCONFERENCE
The Association of Image Consultants International | 35
BETWEEN US
AICI CITY CIRCLES THE SHORTEST DISTANCE BETWEEN TWO POINTSBY THEA WOOD AICI FLC
You may have heard about the new AICI City Circles You may now be an active member of a City Circle You may be asking ldquoWhat is a City Circlerdquo
AICI City Circles are AICIrsquos solution for either a) members who wanted to participate in AICI but didnrsquot have a regional chapter or b)
members who lived in a chapterrsquos region but were
too far away to actively participate They are city-
centric organizations that act autonomously in how
they operate their programs and requirements (if
any) The group simply needs to send a semi-annual
report to the International Board informing them of
circle activities
Rather than trying to jumpstart a regional AICI
chapter establishing an AICI City Circle would be a
first step to creating a recognized AICI presence in
your area
ldquoThere were existing groups that were not official so everyone wasnrsquot aware of them We decided that we needed a stepping stone toward a chapterrdquo said Riet de Vlieger AICI CIP and VP Chapter Relations ldquoWe now have seven City Circles Houston Dallas Spain Korea-Busan Mexico-Monterrey Columbia-Bogota and Peru-Lima Spain had their first conference in Barcelona this past Junerdquo
AICI City Circles also resolve the challenges that some regional chapters faced such as low membership numbers vast geographic expanses and struggling leadership participation
As a former Southwest Chapter board member who had to hold two offices to keep the chapter compliant
ldquoWe decided that we needed a stepping-stone toward a chapterrdquo
mdash RIET DE VLIEGER AICI CIP VP CHAPTER RELATIONS
36 | July 2015 magazine
DEADLINE JUNE 30 2015
to association requirements I personally witnessed the challenges of running a chapter whose members were spread across a vast geographical region
Chapter charity and education events resulted in poor attendance because no matter which city hosted the event many members had to drive three to six hours (or fly) to attend Many had a hard time paying for the event plus the travel expenses like gasoline airfare andor hotel rooms Add to that the introduction of online continuing education and the incentive to travel to chapter events waned
Since dissolving the Southwest Chapter Houston and Dallas have formed separate AICI City Circles All thatrsquos required is a minimum of four members and one ldquoconnectorrdquo or liaison to the International Board AICI City Circles have a presence on the AICI website by providing a link to the City Circlersquos website or Facebook page which are setup and maintained by each AICI City Circle
De Vlieger said that forming an AICI City Circle is easy to do online
gtgt Visit the AICI City Circles page gtgt Fill out the AICI City Circle
request formOnce approved AICI sends a welcome packet to the new AICI City Circle including a customized logo so that it can be published on the City Circlersquos website or Facebook page
THEA WOOD AICI FLC MBA is an independent image consultant based in Austin Texas and serves as managing editor for AICI Global She is the co-author of Socially Smart and Savvy
AICIrsquoS NEWEST CERTIFIED IMAGE MASTER
SARAH HATHORN Sarah Hathorn AICI CIM CPBS
joins the honored company of Helena Chenn AICI CIM
Marion Gellatly AICI CIM Dr Joyce Knudsen AICI CIM Emeritus Eva Koeck-Eripek AICI CIM Lynne Marks AICI CIM Carla Mathis AICI CIM Hitomi Ohmori AICI CIM Christina Ong AICI CIM Judith Rasband AICI CIM Elaine Stoltz AICI CIM and Anna Wildermuth AICI CIM
Sarah is the CEO of Illustra Consulting and Illustra Business
Coaching A Master Trainer at the London Image Institute and former senior executive for Macyrsquos Sarah has 30 years of experience imparting executive presence ABC skills to advance leaders
Attendees at the AICI Global Conference in August will have the opportunity to learn from her directly as she will be leading an intensive and interactive session ldquoIncrease Corporate Clients to Totally Supercharge Your Businessrdquo She will share the secrets of her
consultancyrsquos rapid ascent and ongoing success She will also reveal the exact same marketing steps systems and up-leveling strategies she uses to get her foot in the Fortune 500 door and then form scalable dynamic long-term relationships This session was designed specifically for those AICI members desiring to break into the corporate market for bigger revenues and greater career acceleration
Congratulations Sarah on your achievement
CERTIFICATION NEWSAICI MALAYSIA CHAPTER HOSTS PAPER FLC EXAMBY DELBY BRAGAIS AICI CIP CPC
I write this as I wait at the Kuala Lumpur Airport for my flight back to the Philippines
having spent the past four days in Malaysia In my capacity as AICI VP Certification it has been a very gratifying trip
I am happy to report that the AICI Malaysia Chapter has successfully hosted the pilot FLC Paper Test with an astounding 26 participants taking the exam from several different countries in Asia (The
minimum headcount required for a chapter to mount an FLC Exam is only 15)
This is the first time in AICI history where an AICI FLC Exam was conducted simultaneously in two languages English and Chinese This is the first time a Chinese version of the FLC paper test has been available as it was developed just this year
2015 has been a banner year for AICI FLC certification kicking off
with AICI Mexico City Chapter successfully hosting FLC testing for an entire group using the Live Online Proctor (LOP) with 15 participants taking the exam
Additionally AICI Washington DC Chapter and AICI Malaysia Chapter held their own unique ldquoFLC Bootcampsrdquo to help those interested in obtaining their FLC certification
DELBY BRAGAIS AICI CIP CPC is the outgoing VP Certification on the AICI International Board
BETWEEN US
38 | July 2015 magazine
UPCOMING EVENTS
LISTFUL THINKING USING LISTS TO BE MORE PRODUCTIVE HIGHLY SUCCESSFUL AND LESS STRESSED Paula Rizzo The List Producer and author of Listful Thinking
July 15 2015 800pm EST mdash NEW YORK
It seems simple but using lists can have huge returns if you do it right What do Sir Richard Branson Martha Stewart Sheryl Sandberg Ellen DeGeneres and Madonna have in common Each is a list maker and history shows us that change creators make their to-do lists and check them often In this one-hour teleclass you will learn how to
bull Save timebull Be more organizedbull Become more productive
For more information visit Listful Thinking Using Lists to be More Productive Highly Successful and Less Stressed
IMAGEN CORPORATIVA Y MARCA PERSONAL EN EL SECTOR BANCARIO-FINANCIERO Kalena de Velado kalenadeveladowordpresscom
14 de Agosto 2015 1200pm CDT mdash MEXICOndashGUADALAJARA
La clase esta orientada a propocinar un conocimiento general sobre la importancia de alinear la marca persona la imagen corporatival y el estilo profesionai de acuerdo a la experiencia vivida como asesora de imagen en el sector empresarial
Lo que aprenderaacutebull Reflexionar sobre las oportunidades en el sector empresarialbull Compartir experiencias a lo largo de 20 antildeos en el sector financiero bancariobull Conversar sobre las perspectivas en un entorno globalbull Conocer otras experiencias similares en otros paises y regions
For more information visit Imagen corporativa y marca personal en el sector bancario-financiero
AICI 2015 GLOBAL CONFERENCE August 27ndash30 2015 mdash WASHINGTON DC Renaissance Arlington Capital View Hotel
For complete conference details and to register visit AICI Global Conference
AICI WEBINARS FOR CEUrsquoS
BETWEEN US
bull Save moneybull Reduce stress
The Association of Image Consultants International | 39
ADVERTISE YOUR PRODUCTS amp SERVICES IN AICI GLOBAL MAGAZINE
REACH THOUSANDS OF AICI MEMBERS AND OTHER INDUSTRY PROFESSIONALS WORLDWIDE AND BOOST YOUR EARNING POTENTIAL
OUR READERS ARE LOOKING FORColor Systems
Body Styling TrainingIndustry-Related Books amp Magazines
Multi-level and Network Marketing OpportunitiesBusiness Tools
Continuing Education Units for AICI certificationHealth and Beauty Products
Professional Development Workshops amp WebinarsHotel amp Travel Services
Website Design and SupportCareer Coaches
Sales ToolsClothing amp Accessories
CONTACT IMOGEN LAMPORT AT IMOGENAOPICOMAU FOR CURRENT AD RATES AND DEADLINES
NEXT ISSUE OCTOBER 2015
APRIL2015
AICI GL BALP R O F E S S I O N A L D E V E L O P M E N T I S S U E
THE 2015 AICI GLOBAL
CONFERENCE
YOUR VIP INVITATION ldquoMUST SEErdquo DC
MEMBER SPOTLIGHTJOANNE RAE
POWERFUL SATURDAY
CELEBRATING 25 YEARS
JANUARY2015
AICI GL BALC O N N E C T I O N S I S S U E
MANAGINGCOMMUNICATIONS
FOR MAXIMUM
RESULTS
A RUNWAY STAR
RISES MEMBER SPOTLIGHT KEIKO NAGAO
USING THE POWER OF
AICI CERTIFICATION
In the ldquoRoaring Twentiesrdquo hemlines rose and women were liberated from the corseted look of the turn of the century Progress and prosperity were the anthem of the times and the Art Deco influence could be seen in architecture decoration and fashion
In the 1930s now married to her third husband Joseph Davies Postrsquos style evolved to the glamour of Hollywood characterized by sensuous fabrics and close draping of the figure
Throughout the 1940s the Davies continued to entertain in grand style and Post as an ambassadorrsquos wife was called upon frequently to host diplomats Supreme Court justices and senators Her style during this period was the epitome of confident elegance Christian Diorrsquos ldquoNew Lookrdquo was extremely popular and brought Paris back to the forefront of fashion
The 1950s ushered in a return to the romance of rich detail and texture In a portrait by English portrait painter Douglas Chandor Post wore a gray silk faille evening gown attributed to African American designer Ann Lowe who was known for elaborately worked swirl-like motifs
A year later Jacqueline Bouvier popularized Ann Lowersquos fashions when she chose a wedding gown by the designer (See sidebar)
AN ICONIC DRESS AND NEAR DISASTERAnn Cole Lowe (1898ndash1981) was the first African American to become a noted fashion designer
The dress she made for Jacqueline Bouvier is one of the best-remembered bridal gowns of all time and was the catalyst for Lowersquos ascent from ldquodressmakerrdquo to sought-after fashion designer
But it almost didnrsquot happen
The dress which Lowe had designed and fashioned of silk chiffon taffeta was destroyed (after almost eight weeks of work) just ten days before the wedding due to a flooding of Lowersquos workroom Also ruined were nine of the bridesmaid dresses (only five gowns of the total order were spared)
Fortunately the supplier had enough material to make it possible to replace
the ruined gownshellipif Lowe and her staff could manage to recreate them in those remaining few days They worked day and night completing the wedding dress (cutting sewing and all) in eight days flat However Lowe ended up losing money in excess of $2000 on the project
Left Evening Dress detail Ann Lowe (attr) New York 1952 Waffle weave silk faille Courtesy Hillwood Estate Museum and Gardens
Right Toni Frissell [Public domain] via Wikimedia Commons
The Association of Image Consultants International | 33
Post was divorced from Davies in 1955 and began her residence at Hillwood Her manner of dress from this point on was classic mature and elegant Post favored New York-based Czechoslovakian designer Oldric Royce and commissioned dresses from him for the remainder of her life When she liked a certain style she would order the same design with variations The wedding dress Post commissioned for her 1958 marriage to her fourth husband Herbert May is very similar to the short day dress pictured
Through seven decades of change Marjorie Merriweather Post raised the bar for American high society seeking out designers who were at the forefront of the times and introducing fashion concepts from abroad into the sometimes stodgy East Coast upper class
SUSAN HESSELGRAVE AICI FLC is an independent image consultant based in Seattle Washington She serves as editor in chief for AICI Global and is currently writing a book exploring the intersection of values identity and personal style
Dinner dress Oldric Royce Inc New York City ca 1960 Yellow silk acetate nude silk organza green net Courtesy
Hillwood Estate Museum and Gardens
READ MOREAMERICAN EMPRESS THE LIFE AND TIMES OF MARGORIE MERRIWEATHER POST
By Nancy Rubin
34 | July 2015 magazine
FOR COMPLETE DETAILS VISIT HTTPWWWAICIORGEVENT2015GLOBALCONFERENCE
The Association of Image Consultants International | 35
BETWEEN US
AICI CITY CIRCLES THE SHORTEST DISTANCE BETWEEN TWO POINTSBY THEA WOOD AICI FLC
You may have heard about the new AICI City Circles You may now be an active member of a City Circle You may be asking ldquoWhat is a City Circlerdquo
AICI City Circles are AICIrsquos solution for either a) members who wanted to participate in AICI but didnrsquot have a regional chapter or b)
members who lived in a chapterrsquos region but were
too far away to actively participate They are city-
centric organizations that act autonomously in how
they operate their programs and requirements (if
any) The group simply needs to send a semi-annual
report to the International Board informing them of
circle activities
Rather than trying to jumpstart a regional AICI
chapter establishing an AICI City Circle would be a
first step to creating a recognized AICI presence in
your area
ldquoThere were existing groups that were not official so everyone wasnrsquot aware of them We decided that we needed a stepping stone toward a chapterrdquo said Riet de Vlieger AICI CIP and VP Chapter Relations ldquoWe now have seven City Circles Houston Dallas Spain Korea-Busan Mexico-Monterrey Columbia-Bogota and Peru-Lima Spain had their first conference in Barcelona this past Junerdquo
AICI City Circles also resolve the challenges that some regional chapters faced such as low membership numbers vast geographic expanses and struggling leadership participation
As a former Southwest Chapter board member who had to hold two offices to keep the chapter compliant
ldquoWe decided that we needed a stepping-stone toward a chapterrdquo
mdash RIET DE VLIEGER AICI CIP VP CHAPTER RELATIONS
36 | July 2015 magazine
DEADLINE JUNE 30 2015
to association requirements I personally witnessed the challenges of running a chapter whose members were spread across a vast geographical region
Chapter charity and education events resulted in poor attendance because no matter which city hosted the event many members had to drive three to six hours (or fly) to attend Many had a hard time paying for the event plus the travel expenses like gasoline airfare andor hotel rooms Add to that the introduction of online continuing education and the incentive to travel to chapter events waned
Since dissolving the Southwest Chapter Houston and Dallas have formed separate AICI City Circles All thatrsquos required is a minimum of four members and one ldquoconnectorrdquo or liaison to the International Board AICI City Circles have a presence on the AICI website by providing a link to the City Circlersquos website or Facebook page which are setup and maintained by each AICI City Circle
De Vlieger said that forming an AICI City Circle is easy to do online
gtgt Visit the AICI City Circles page gtgt Fill out the AICI City Circle
request formOnce approved AICI sends a welcome packet to the new AICI City Circle including a customized logo so that it can be published on the City Circlersquos website or Facebook page
THEA WOOD AICI FLC MBA is an independent image consultant based in Austin Texas and serves as managing editor for AICI Global She is the co-author of Socially Smart and Savvy
AICIrsquoS NEWEST CERTIFIED IMAGE MASTER
SARAH HATHORN Sarah Hathorn AICI CIM CPBS
joins the honored company of Helena Chenn AICI CIM
Marion Gellatly AICI CIM Dr Joyce Knudsen AICI CIM Emeritus Eva Koeck-Eripek AICI CIM Lynne Marks AICI CIM Carla Mathis AICI CIM Hitomi Ohmori AICI CIM Christina Ong AICI CIM Judith Rasband AICI CIM Elaine Stoltz AICI CIM and Anna Wildermuth AICI CIM
Sarah is the CEO of Illustra Consulting and Illustra Business
Coaching A Master Trainer at the London Image Institute and former senior executive for Macyrsquos Sarah has 30 years of experience imparting executive presence ABC skills to advance leaders
Attendees at the AICI Global Conference in August will have the opportunity to learn from her directly as she will be leading an intensive and interactive session ldquoIncrease Corporate Clients to Totally Supercharge Your Businessrdquo She will share the secrets of her
consultancyrsquos rapid ascent and ongoing success She will also reveal the exact same marketing steps systems and up-leveling strategies she uses to get her foot in the Fortune 500 door and then form scalable dynamic long-term relationships This session was designed specifically for those AICI members desiring to break into the corporate market for bigger revenues and greater career acceleration
Congratulations Sarah on your achievement
CERTIFICATION NEWSAICI MALAYSIA CHAPTER HOSTS PAPER FLC EXAMBY DELBY BRAGAIS AICI CIP CPC
I write this as I wait at the Kuala Lumpur Airport for my flight back to the Philippines
having spent the past four days in Malaysia In my capacity as AICI VP Certification it has been a very gratifying trip
I am happy to report that the AICI Malaysia Chapter has successfully hosted the pilot FLC Paper Test with an astounding 26 participants taking the exam from several different countries in Asia (The
minimum headcount required for a chapter to mount an FLC Exam is only 15)
This is the first time in AICI history where an AICI FLC Exam was conducted simultaneously in two languages English and Chinese This is the first time a Chinese version of the FLC paper test has been available as it was developed just this year
2015 has been a banner year for AICI FLC certification kicking off
with AICI Mexico City Chapter successfully hosting FLC testing for an entire group using the Live Online Proctor (LOP) with 15 participants taking the exam
Additionally AICI Washington DC Chapter and AICI Malaysia Chapter held their own unique ldquoFLC Bootcampsrdquo to help those interested in obtaining their FLC certification
DELBY BRAGAIS AICI CIP CPC is the outgoing VP Certification on the AICI International Board
BETWEEN US
38 | July 2015 magazine
UPCOMING EVENTS
LISTFUL THINKING USING LISTS TO BE MORE PRODUCTIVE HIGHLY SUCCESSFUL AND LESS STRESSED Paula Rizzo The List Producer and author of Listful Thinking
July 15 2015 800pm EST mdash NEW YORK
It seems simple but using lists can have huge returns if you do it right What do Sir Richard Branson Martha Stewart Sheryl Sandberg Ellen DeGeneres and Madonna have in common Each is a list maker and history shows us that change creators make their to-do lists and check them often In this one-hour teleclass you will learn how to
bull Save timebull Be more organizedbull Become more productive
For more information visit Listful Thinking Using Lists to be More Productive Highly Successful and Less Stressed
IMAGEN CORPORATIVA Y MARCA PERSONAL EN EL SECTOR BANCARIO-FINANCIERO Kalena de Velado kalenadeveladowordpresscom
14 de Agosto 2015 1200pm CDT mdash MEXICOndashGUADALAJARA
La clase esta orientada a propocinar un conocimiento general sobre la importancia de alinear la marca persona la imagen corporatival y el estilo profesionai de acuerdo a la experiencia vivida como asesora de imagen en el sector empresarial
Lo que aprenderaacutebull Reflexionar sobre las oportunidades en el sector empresarialbull Compartir experiencias a lo largo de 20 antildeos en el sector financiero bancariobull Conversar sobre las perspectivas en un entorno globalbull Conocer otras experiencias similares en otros paises y regions
For more information visit Imagen corporativa y marca personal en el sector bancario-financiero
AICI 2015 GLOBAL CONFERENCE August 27ndash30 2015 mdash WASHINGTON DC Renaissance Arlington Capital View Hotel
For complete conference details and to register visit AICI Global Conference
AICI WEBINARS FOR CEUrsquoS
BETWEEN US
bull Save moneybull Reduce stress
The Association of Image Consultants International | 39
ADVERTISE YOUR PRODUCTS amp SERVICES IN AICI GLOBAL MAGAZINE
REACH THOUSANDS OF AICI MEMBERS AND OTHER INDUSTRY PROFESSIONALS WORLDWIDE AND BOOST YOUR EARNING POTENTIAL
OUR READERS ARE LOOKING FORColor Systems
Body Styling TrainingIndustry-Related Books amp Magazines
Multi-level and Network Marketing OpportunitiesBusiness Tools
Continuing Education Units for AICI certificationHealth and Beauty Products
Professional Development Workshops amp WebinarsHotel amp Travel Services
Website Design and SupportCareer Coaches
Sales ToolsClothing amp Accessories
CONTACT IMOGEN LAMPORT AT IMOGENAOPICOMAU FOR CURRENT AD RATES AND DEADLINES
NEXT ISSUE OCTOBER 2015
APRIL2015
AICI GL BALP R O F E S S I O N A L D E V E L O P M E N T I S S U E
THE 2015 AICI GLOBAL
CONFERENCE
YOUR VIP INVITATION ldquoMUST SEErdquo DC
MEMBER SPOTLIGHTJOANNE RAE
POWERFUL SATURDAY
CELEBRATING 25 YEARS
JANUARY2015
AICI GL BALC O N N E C T I O N S I S S U E
MANAGINGCOMMUNICATIONS
FOR MAXIMUM
RESULTS
A RUNWAY STAR
RISES MEMBER SPOTLIGHT KEIKO NAGAO
USING THE POWER OF
AICI CERTIFICATION
Post was divorced from Davies in 1955 and began her residence at Hillwood Her manner of dress from this point on was classic mature and elegant Post favored New York-based Czechoslovakian designer Oldric Royce and commissioned dresses from him for the remainder of her life When she liked a certain style she would order the same design with variations The wedding dress Post commissioned for her 1958 marriage to her fourth husband Herbert May is very similar to the short day dress pictured
Through seven decades of change Marjorie Merriweather Post raised the bar for American high society seeking out designers who were at the forefront of the times and introducing fashion concepts from abroad into the sometimes stodgy East Coast upper class
SUSAN HESSELGRAVE AICI FLC is an independent image consultant based in Seattle Washington She serves as editor in chief for AICI Global and is currently writing a book exploring the intersection of values identity and personal style
Dinner dress Oldric Royce Inc New York City ca 1960 Yellow silk acetate nude silk organza green net Courtesy
Hillwood Estate Museum and Gardens
READ MOREAMERICAN EMPRESS THE LIFE AND TIMES OF MARGORIE MERRIWEATHER POST
By Nancy Rubin
34 | July 2015 magazine
FOR COMPLETE DETAILS VISIT HTTPWWWAICIORGEVENT2015GLOBALCONFERENCE
The Association of Image Consultants International | 35
BETWEEN US
AICI CITY CIRCLES THE SHORTEST DISTANCE BETWEEN TWO POINTSBY THEA WOOD AICI FLC
You may have heard about the new AICI City Circles You may now be an active member of a City Circle You may be asking ldquoWhat is a City Circlerdquo
AICI City Circles are AICIrsquos solution for either a) members who wanted to participate in AICI but didnrsquot have a regional chapter or b)
members who lived in a chapterrsquos region but were
too far away to actively participate They are city-
centric organizations that act autonomously in how
they operate their programs and requirements (if
any) The group simply needs to send a semi-annual
report to the International Board informing them of
circle activities
Rather than trying to jumpstart a regional AICI
chapter establishing an AICI City Circle would be a
first step to creating a recognized AICI presence in
your area
ldquoThere were existing groups that were not official so everyone wasnrsquot aware of them We decided that we needed a stepping stone toward a chapterrdquo said Riet de Vlieger AICI CIP and VP Chapter Relations ldquoWe now have seven City Circles Houston Dallas Spain Korea-Busan Mexico-Monterrey Columbia-Bogota and Peru-Lima Spain had their first conference in Barcelona this past Junerdquo
AICI City Circles also resolve the challenges that some regional chapters faced such as low membership numbers vast geographic expanses and struggling leadership participation
As a former Southwest Chapter board member who had to hold two offices to keep the chapter compliant
ldquoWe decided that we needed a stepping-stone toward a chapterrdquo
mdash RIET DE VLIEGER AICI CIP VP CHAPTER RELATIONS
36 | July 2015 magazine
DEADLINE JUNE 30 2015
to association requirements I personally witnessed the challenges of running a chapter whose members were spread across a vast geographical region
Chapter charity and education events resulted in poor attendance because no matter which city hosted the event many members had to drive three to six hours (or fly) to attend Many had a hard time paying for the event plus the travel expenses like gasoline airfare andor hotel rooms Add to that the introduction of online continuing education and the incentive to travel to chapter events waned
Since dissolving the Southwest Chapter Houston and Dallas have formed separate AICI City Circles All thatrsquos required is a minimum of four members and one ldquoconnectorrdquo or liaison to the International Board AICI City Circles have a presence on the AICI website by providing a link to the City Circlersquos website or Facebook page which are setup and maintained by each AICI City Circle
De Vlieger said that forming an AICI City Circle is easy to do online
gtgt Visit the AICI City Circles page gtgt Fill out the AICI City Circle
request formOnce approved AICI sends a welcome packet to the new AICI City Circle including a customized logo so that it can be published on the City Circlersquos website or Facebook page
THEA WOOD AICI FLC MBA is an independent image consultant based in Austin Texas and serves as managing editor for AICI Global She is the co-author of Socially Smart and Savvy
AICIrsquoS NEWEST CERTIFIED IMAGE MASTER
SARAH HATHORN Sarah Hathorn AICI CIM CPBS
joins the honored company of Helena Chenn AICI CIM
Marion Gellatly AICI CIM Dr Joyce Knudsen AICI CIM Emeritus Eva Koeck-Eripek AICI CIM Lynne Marks AICI CIM Carla Mathis AICI CIM Hitomi Ohmori AICI CIM Christina Ong AICI CIM Judith Rasband AICI CIM Elaine Stoltz AICI CIM and Anna Wildermuth AICI CIM
Sarah is the CEO of Illustra Consulting and Illustra Business
Coaching A Master Trainer at the London Image Institute and former senior executive for Macyrsquos Sarah has 30 years of experience imparting executive presence ABC skills to advance leaders
Attendees at the AICI Global Conference in August will have the opportunity to learn from her directly as she will be leading an intensive and interactive session ldquoIncrease Corporate Clients to Totally Supercharge Your Businessrdquo She will share the secrets of her
consultancyrsquos rapid ascent and ongoing success She will also reveal the exact same marketing steps systems and up-leveling strategies she uses to get her foot in the Fortune 500 door and then form scalable dynamic long-term relationships This session was designed specifically for those AICI members desiring to break into the corporate market for bigger revenues and greater career acceleration
Congratulations Sarah on your achievement
CERTIFICATION NEWSAICI MALAYSIA CHAPTER HOSTS PAPER FLC EXAMBY DELBY BRAGAIS AICI CIP CPC
I write this as I wait at the Kuala Lumpur Airport for my flight back to the Philippines
having spent the past four days in Malaysia In my capacity as AICI VP Certification it has been a very gratifying trip
I am happy to report that the AICI Malaysia Chapter has successfully hosted the pilot FLC Paper Test with an astounding 26 participants taking the exam from several different countries in Asia (The
minimum headcount required for a chapter to mount an FLC Exam is only 15)
This is the first time in AICI history where an AICI FLC Exam was conducted simultaneously in two languages English and Chinese This is the first time a Chinese version of the FLC paper test has been available as it was developed just this year
2015 has been a banner year for AICI FLC certification kicking off
with AICI Mexico City Chapter successfully hosting FLC testing for an entire group using the Live Online Proctor (LOP) with 15 participants taking the exam
Additionally AICI Washington DC Chapter and AICI Malaysia Chapter held their own unique ldquoFLC Bootcampsrdquo to help those interested in obtaining their FLC certification
DELBY BRAGAIS AICI CIP CPC is the outgoing VP Certification on the AICI International Board
BETWEEN US
38 | July 2015 magazine
UPCOMING EVENTS
LISTFUL THINKING USING LISTS TO BE MORE PRODUCTIVE HIGHLY SUCCESSFUL AND LESS STRESSED Paula Rizzo The List Producer and author of Listful Thinking
July 15 2015 800pm EST mdash NEW YORK
It seems simple but using lists can have huge returns if you do it right What do Sir Richard Branson Martha Stewart Sheryl Sandberg Ellen DeGeneres and Madonna have in common Each is a list maker and history shows us that change creators make their to-do lists and check them often In this one-hour teleclass you will learn how to
bull Save timebull Be more organizedbull Become more productive
For more information visit Listful Thinking Using Lists to be More Productive Highly Successful and Less Stressed
IMAGEN CORPORATIVA Y MARCA PERSONAL EN EL SECTOR BANCARIO-FINANCIERO Kalena de Velado kalenadeveladowordpresscom
14 de Agosto 2015 1200pm CDT mdash MEXICOndashGUADALAJARA
La clase esta orientada a propocinar un conocimiento general sobre la importancia de alinear la marca persona la imagen corporatival y el estilo profesionai de acuerdo a la experiencia vivida como asesora de imagen en el sector empresarial
Lo que aprenderaacutebull Reflexionar sobre las oportunidades en el sector empresarialbull Compartir experiencias a lo largo de 20 antildeos en el sector financiero bancariobull Conversar sobre las perspectivas en un entorno globalbull Conocer otras experiencias similares en otros paises y regions
For more information visit Imagen corporativa y marca personal en el sector bancario-financiero
AICI 2015 GLOBAL CONFERENCE August 27ndash30 2015 mdash WASHINGTON DC Renaissance Arlington Capital View Hotel
For complete conference details and to register visit AICI Global Conference
AICI WEBINARS FOR CEUrsquoS
BETWEEN US
bull Save moneybull Reduce stress
The Association of Image Consultants International | 39
ADVERTISE YOUR PRODUCTS amp SERVICES IN AICI GLOBAL MAGAZINE
REACH THOUSANDS OF AICI MEMBERS AND OTHER INDUSTRY PROFESSIONALS WORLDWIDE AND BOOST YOUR EARNING POTENTIAL
OUR READERS ARE LOOKING FORColor Systems
Body Styling TrainingIndustry-Related Books amp Magazines
Multi-level and Network Marketing OpportunitiesBusiness Tools
Continuing Education Units for AICI certificationHealth and Beauty Products
Professional Development Workshops amp WebinarsHotel amp Travel Services
Website Design and SupportCareer Coaches
Sales ToolsClothing amp Accessories
CONTACT IMOGEN LAMPORT AT IMOGENAOPICOMAU FOR CURRENT AD RATES AND DEADLINES
NEXT ISSUE OCTOBER 2015
APRIL2015
AICI GL BALP R O F E S S I O N A L D E V E L O P M E N T I S S U E
THE 2015 AICI GLOBAL
CONFERENCE
YOUR VIP INVITATION ldquoMUST SEErdquo DC
MEMBER SPOTLIGHTJOANNE RAE
POWERFUL SATURDAY
CELEBRATING 25 YEARS
JANUARY2015
AICI GL BALC O N N E C T I O N S I S S U E
MANAGINGCOMMUNICATIONS
FOR MAXIMUM
RESULTS
A RUNWAY STAR
RISES MEMBER SPOTLIGHT KEIKO NAGAO
USING THE POWER OF
AICI CERTIFICATION
FOR COMPLETE DETAILS VISIT HTTPWWWAICIORGEVENT2015GLOBALCONFERENCE
The Association of Image Consultants International | 35
BETWEEN US
AICI CITY CIRCLES THE SHORTEST DISTANCE BETWEEN TWO POINTSBY THEA WOOD AICI FLC
You may have heard about the new AICI City Circles You may now be an active member of a City Circle You may be asking ldquoWhat is a City Circlerdquo
AICI City Circles are AICIrsquos solution for either a) members who wanted to participate in AICI but didnrsquot have a regional chapter or b)
members who lived in a chapterrsquos region but were
too far away to actively participate They are city-
centric organizations that act autonomously in how
they operate their programs and requirements (if
any) The group simply needs to send a semi-annual
report to the International Board informing them of
circle activities
Rather than trying to jumpstart a regional AICI
chapter establishing an AICI City Circle would be a
first step to creating a recognized AICI presence in
your area
ldquoThere were existing groups that were not official so everyone wasnrsquot aware of them We decided that we needed a stepping stone toward a chapterrdquo said Riet de Vlieger AICI CIP and VP Chapter Relations ldquoWe now have seven City Circles Houston Dallas Spain Korea-Busan Mexico-Monterrey Columbia-Bogota and Peru-Lima Spain had their first conference in Barcelona this past Junerdquo
AICI City Circles also resolve the challenges that some regional chapters faced such as low membership numbers vast geographic expanses and struggling leadership participation
As a former Southwest Chapter board member who had to hold two offices to keep the chapter compliant
ldquoWe decided that we needed a stepping-stone toward a chapterrdquo
mdash RIET DE VLIEGER AICI CIP VP CHAPTER RELATIONS
36 | July 2015 magazine
DEADLINE JUNE 30 2015
to association requirements I personally witnessed the challenges of running a chapter whose members were spread across a vast geographical region
Chapter charity and education events resulted in poor attendance because no matter which city hosted the event many members had to drive three to six hours (or fly) to attend Many had a hard time paying for the event plus the travel expenses like gasoline airfare andor hotel rooms Add to that the introduction of online continuing education and the incentive to travel to chapter events waned
Since dissolving the Southwest Chapter Houston and Dallas have formed separate AICI City Circles All thatrsquos required is a minimum of four members and one ldquoconnectorrdquo or liaison to the International Board AICI City Circles have a presence on the AICI website by providing a link to the City Circlersquos website or Facebook page which are setup and maintained by each AICI City Circle
De Vlieger said that forming an AICI City Circle is easy to do online
gtgt Visit the AICI City Circles page gtgt Fill out the AICI City Circle
request formOnce approved AICI sends a welcome packet to the new AICI City Circle including a customized logo so that it can be published on the City Circlersquos website or Facebook page
THEA WOOD AICI FLC MBA is an independent image consultant based in Austin Texas and serves as managing editor for AICI Global She is the co-author of Socially Smart and Savvy
AICIrsquoS NEWEST CERTIFIED IMAGE MASTER
SARAH HATHORN Sarah Hathorn AICI CIM CPBS
joins the honored company of Helena Chenn AICI CIM
Marion Gellatly AICI CIM Dr Joyce Knudsen AICI CIM Emeritus Eva Koeck-Eripek AICI CIM Lynne Marks AICI CIM Carla Mathis AICI CIM Hitomi Ohmori AICI CIM Christina Ong AICI CIM Judith Rasband AICI CIM Elaine Stoltz AICI CIM and Anna Wildermuth AICI CIM
Sarah is the CEO of Illustra Consulting and Illustra Business
Coaching A Master Trainer at the London Image Institute and former senior executive for Macyrsquos Sarah has 30 years of experience imparting executive presence ABC skills to advance leaders
Attendees at the AICI Global Conference in August will have the opportunity to learn from her directly as she will be leading an intensive and interactive session ldquoIncrease Corporate Clients to Totally Supercharge Your Businessrdquo She will share the secrets of her
consultancyrsquos rapid ascent and ongoing success She will also reveal the exact same marketing steps systems and up-leveling strategies she uses to get her foot in the Fortune 500 door and then form scalable dynamic long-term relationships This session was designed specifically for those AICI members desiring to break into the corporate market for bigger revenues and greater career acceleration
Congratulations Sarah on your achievement
CERTIFICATION NEWSAICI MALAYSIA CHAPTER HOSTS PAPER FLC EXAMBY DELBY BRAGAIS AICI CIP CPC
I write this as I wait at the Kuala Lumpur Airport for my flight back to the Philippines
having spent the past four days in Malaysia In my capacity as AICI VP Certification it has been a very gratifying trip
I am happy to report that the AICI Malaysia Chapter has successfully hosted the pilot FLC Paper Test with an astounding 26 participants taking the exam from several different countries in Asia (The
minimum headcount required for a chapter to mount an FLC Exam is only 15)
This is the first time in AICI history where an AICI FLC Exam was conducted simultaneously in two languages English and Chinese This is the first time a Chinese version of the FLC paper test has been available as it was developed just this year
2015 has been a banner year for AICI FLC certification kicking off
with AICI Mexico City Chapter successfully hosting FLC testing for an entire group using the Live Online Proctor (LOP) with 15 participants taking the exam
Additionally AICI Washington DC Chapter and AICI Malaysia Chapter held their own unique ldquoFLC Bootcampsrdquo to help those interested in obtaining their FLC certification
DELBY BRAGAIS AICI CIP CPC is the outgoing VP Certification on the AICI International Board
BETWEEN US
38 | July 2015 magazine
UPCOMING EVENTS
LISTFUL THINKING USING LISTS TO BE MORE PRODUCTIVE HIGHLY SUCCESSFUL AND LESS STRESSED Paula Rizzo The List Producer and author of Listful Thinking
July 15 2015 800pm EST mdash NEW YORK
It seems simple but using lists can have huge returns if you do it right What do Sir Richard Branson Martha Stewart Sheryl Sandberg Ellen DeGeneres and Madonna have in common Each is a list maker and history shows us that change creators make their to-do lists and check them often In this one-hour teleclass you will learn how to
bull Save timebull Be more organizedbull Become more productive
For more information visit Listful Thinking Using Lists to be More Productive Highly Successful and Less Stressed
IMAGEN CORPORATIVA Y MARCA PERSONAL EN EL SECTOR BANCARIO-FINANCIERO Kalena de Velado kalenadeveladowordpresscom
14 de Agosto 2015 1200pm CDT mdash MEXICOndashGUADALAJARA
La clase esta orientada a propocinar un conocimiento general sobre la importancia de alinear la marca persona la imagen corporatival y el estilo profesionai de acuerdo a la experiencia vivida como asesora de imagen en el sector empresarial
Lo que aprenderaacutebull Reflexionar sobre las oportunidades en el sector empresarialbull Compartir experiencias a lo largo de 20 antildeos en el sector financiero bancariobull Conversar sobre las perspectivas en un entorno globalbull Conocer otras experiencias similares en otros paises y regions
For more information visit Imagen corporativa y marca personal en el sector bancario-financiero
AICI 2015 GLOBAL CONFERENCE August 27ndash30 2015 mdash WASHINGTON DC Renaissance Arlington Capital View Hotel
For complete conference details and to register visit AICI Global Conference
AICI WEBINARS FOR CEUrsquoS
BETWEEN US
bull Save moneybull Reduce stress
The Association of Image Consultants International | 39
ADVERTISE YOUR PRODUCTS amp SERVICES IN AICI GLOBAL MAGAZINE
REACH THOUSANDS OF AICI MEMBERS AND OTHER INDUSTRY PROFESSIONALS WORLDWIDE AND BOOST YOUR EARNING POTENTIAL
OUR READERS ARE LOOKING FORColor Systems
Body Styling TrainingIndustry-Related Books amp Magazines
Multi-level and Network Marketing OpportunitiesBusiness Tools
Continuing Education Units for AICI certificationHealth and Beauty Products
Professional Development Workshops amp WebinarsHotel amp Travel Services
Website Design and SupportCareer Coaches
Sales ToolsClothing amp Accessories
CONTACT IMOGEN LAMPORT AT IMOGENAOPICOMAU FOR CURRENT AD RATES AND DEADLINES
NEXT ISSUE OCTOBER 2015
APRIL2015
AICI GL BALP R O F E S S I O N A L D E V E L O P M E N T I S S U E
THE 2015 AICI GLOBAL
CONFERENCE
YOUR VIP INVITATION ldquoMUST SEErdquo DC
MEMBER SPOTLIGHTJOANNE RAE
POWERFUL SATURDAY
CELEBRATING 25 YEARS
JANUARY2015
AICI GL BALC O N N E C T I O N S I S S U E
MANAGINGCOMMUNICATIONS
FOR MAXIMUM
RESULTS
A RUNWAY STAR
RISES MEMBER SPOTLIGHT KEIKO NAGAO
USING THE POWER OF
AICI CERTIFICATION
BETWEEN US
AICI CITY CIRCLES THE SHORTEST DISTANCE BETWEEN TWO POINTSBY THEA WOOD AICI FLC
You may have heard about the new AICI City Circles You may now be an active member of a City Circle You may be asking ldquoWhat is a City Circlerdquo
AICI City Circles are AICIrsquos solution for either a) members who wanted to participate in AICI but didnrsquot have a regional chapter or b)
members who lived in a chapterrsquos region but were
too far away to actively participate They are city-
centric organizations that act autonomously in how
they operate their programs and requirements (if
any) The group simply needs to send a semi-annual
report to the International Board informing them of
circle activities
Rather than trying to jumpstart a regional AICI
chapter establishing an AICI City Circle would be a
first step to creating a recognized AICI presence in
your area
ldquoThere were existing groups that were not official so everyone wasnrsquot aware of them We decided that we needed a stepping stone toward a chapterrdquo said Riet de Vlieger AICI CIP and VP Chapter Relations ldquoWe now have seven City Circles Houston Dallas Spain Korea-Busan Mexico-Monterrey Columbia-Bogota and Peru-Lima Spain had their first conference in Barcelona this past Junerdquo
AICI City Circles also resolve the challenges that some regional chapters faced such as low membership numbers vast geographic expanses and struggling leadership participation
As a former Southwest Chapter board member who had to hold two offices to keep the chapter compliant
ldquoWe decided that we needed a stepping-stone toward a chapterrdquo
mdash RIET DE VLIEGER AICI CIP VP CHAPTER RELATIONS
36 | July 2015 magazine
DEADLINE JUNE 30 2015
to association requirements I personally witnessed the challenges of running a chapter whose members were spread across a vast geographical region
Chapter charity and education events resulted in poor attendance because no matter which city hosted the event many members had to drive three to six hours (or fly) to attend Many had a hard time paying for the event plus the travel expenses like gasoline airfare andor hotel rooms Add to that the introduction of online continuing education and the incentive to travel to chapter events waned
Since dissolving the Southwest Chapter Houston and Dallas have formed separate AICI City Circles All thatrsquos required is a minimum of four members and one ldquoconnectorrdquo or liaison to the International Board AICI City Circles have a presence on the AICI website by providing a link to the City Circlersquos website or Facebook page which are setup and maintained by each AICI City Circle
De Vlieger said that forming an AICI City Circle is easy to do online
gtgt Visit the AICI City Circles page gtgt Fill out the AICI City Circle
request formOnce approved AICI sends a welcome packet to the new AICI City Circle including a customized logo so that it can be published on the City Circlersquos website or Facebook page
THEA WOOD AICI FLC MBA is an independent image consultant based in Austin Texas and serves as managing editor for AICI Global She is the co-author of Socially Smart and Savvy
AICIrsquoS NEWEST CERTIFIED IMAGE MASTER
SARAH HATHORN Sarah Hathorn AICI CIM CPBS
joins the honored company of Helena Chenn AICI CIM
Marion Gellatly AICI CIM Dr Joyce Knudsen AICI CIM Emeritus Eva Koeck-Eripek AICI CIM Lynne Marks AICI CIM Carla Mathis AICI CIM Hitomi Ohmori AICI CIM Christina Ong AICI CIM Judith Rasband AICI CIM Elaine Stoltz AICI CIM and Anna Wildermuth AICI CIM
Sarah is the CEO of Illustra Consulting and Illustra Business
Coaching A Master Trainer at the London Image Institute and former senior executive for Macyrsquos Sarah has 30 years of experience imparting executive presence ABC skills to advance leaders
Attendees at the AICI Global Conference in August will have the opportunity to learn from her directly as she will be leading an intensive and interactive session ldquoIncrease Corporate Clients to Totally Supercharge Your Businessrdquo She will share the secrets of her
consultancyrsquos rapid ascent and ongoing success She will also reveal the exact same marketing steps systems and up-leveling strategies she uses to get her foot in the Fortune 500 door and then form scalable dynamic long-term relationships This session was designed specifically for those AICI members desiring to break into the corporate market for bigger revenues and greater career acceleration
Congratulations Sarah on your achievement
CERTIFICATION NEWSAICI MALAYSIA CHAPTER HOSTS PAPER FLC EXAMBY DELBY BRAGAIS AICI CIP CPC
I write this as I wait at the Kuala Lumpur Airport for my flight back to the Philippines
having spent the past four days in Malaysia In my capacity as AICI VP Certification it has been a very gratifying trip
I am happy to report that the AICI Malaysia Chapter has successfully hosted the pilot FLC Paper Test with an astounding 26 participants taking the exam from several different countries in Asia (The
minimum headcount required for a chapter to mount an FLC Exam is only 15)
This is the first time in AICI history where an AICI FLC Exam was conducted simultaneously in two languages English and Chinese This is the first time a Chinese version of the FLC paper test has been available as it was developed just this year
2015 has been a banner year for AICI FLC certification kicking off
with AICI Mexico City Chapter successfully hosting FLC testing for an entire group using the Live Online Proctor (LOP) with 15 participants taking the exam
Additionally AICI Washington DC Chapter and AICI Malaysia Chapter held their own unique ldquoFLC Bootcampsrdquo to help those interested in obtaining their FLC certification
DELBY BRAGAIS AICI CIP CPC is the outgoing VP Certification on the AICI International Board
BETWEEN US
38 | July 2015 magazine
UPCOMING EVENTS
LISTFUL THINKING USING LISTS TO BE MORE PRODUCTIVE HIGHLY SUCCESSFUL AND LESS STRESSED Paula Rizzo The List Producer and author of Listful Thinking
July 15 2015 800pm EST mdash NEW YORK
It seems simple but using lists can have huge returns if you do it right What do Sir Richard Branson Martha Stewart Sheryl Sandberg Ellen DeGeneres and Madonna have in common Each is a list maker and history shows us that change creators make their to-do lists and check them often In this one-hour teleclass you will learn how to
bull Save timebull Be more organizedbull Become more productive
For more information visit Listful Thinking Using Lists to be More Productive Highly Successful and Less Stressed
IMAGEN CORPORATIVA Y MARCA PERSONAL EN EL SECTOR BANCARIO-FINANCIERO Kalena de Velado kalenadeveladowordpresscom
14 de Agosto 2015 1200pm CDT mdash MEXICOndashGUADALAJARA
La clase esta orientada a propocinar un conocimiento general sobre la importancia de alinear la marca persona la imagen corporatival y el estilo profesionai de acuerdo a la experiencia vivida como asesora de imagen en el sector empresarial
Lo que aprenderaacutebull Reflexionar sobre las oportunidades en el sector empresarialbull Compartir experiencias a lo largo de 20 antildeos en el sector financiero bancariobull Conversar sobre las perspectivas en un entorno globalbull Conocer otras experiencias similares en otros paises y regions
For more information visit Imagen corporativa y marca personal en el sector bancario-financiero
AICI 2015 GLOBAL CONFERENCE August 27ndash30 2015 mdash WASHINGTON DC Renaissance Arlington Capital View Hotel
For complete conference details and to register visit AICI Global Conference
AICI WEBINARS FOR CEUrsquoS
BETWEEN US
bull Save moneybull Reduce stress
The Association of Image Consultants International | 39
ADVERTISE YOUR PRODUCTS amp SERVICES IN AICI GLOBAL MAGAZINE
REACH THOUSANDS OF AICI MEMBERS AND OTHER INDUSTRY PROFESSIONALS WORLDWIDE AND BOOST YOUR EARNING POTENTIAL
OUR READERS ARE LOOKING FORColor Systems
Body Styling TrainingIndustry-Related Books amp Magazines
Multi-level and Network Marketing OpportunitiesBusiness Tools
Continuing Education Units for AICI certificationHealth and Beauty Products
Professional Development Workshops amp WebinarsHotel amp Travel Services
Website Design and SupportCareer Coaches
Sales ToolsClothing amp Accessories
CONTACT IMOGEN LAMPORT AT IMOGENAOPICOMAU FOR CURRENT AD RATES AND DEADLINES
NEXT ISSUE OCTOBER 2015
APRIL2015
AICI GL BALP R O F E S S I O N A L D E V E L O P M E N T I S S U E
THE 2015 AICI GLOBAL
CONFERENCE
YOUR VIP INVITATION ldquoMUST SEErdquo DC
MEMBER SPOTLIGHTJOANNE RAE
POWERFUL SATURDAY
CELEBRATING 25 YEARS
JANUARY2015
AICI GL BALC O N N E C T I O N S I S S U E
MANAGINGCOMMUNICATIONS
FOR MAXIMUM
RESULTS
A RUNWAY STAR
RISES MEMBER SPOTLIGHT KEIKO NAGAO
USING THE POWER OF
AICI CERTIFICATION
DEADLINE JUNE 30 2015
to association requirements I personally witnessed the challenges of running a chapter whose members were spread across a vast geographical region
Chapter charity and education events resulted in poor attendance because no matter which city hosted the event many members had to drive three to six hours (or fly) to attend Many had a hard time paying for the event plus the travel expenses like gasoline airfare andor hotel rooms Add to that the introduction of online continuing education and the incentive to travel to chapter events waned
Since dissolving the Southwest Chapter Houston and Dallas have formed separate AICI City Circles All thatrsquos required is a minimum of four members and one ldquoconnectorrdquo or liaison to the International Board AICI City Circles have a presence on the AICI website by providing a link to the City Circlersquos website or Facebook page which are setup and maintained by each AICI City Circle
De Vlieger said that forming an AICI City Circle is easy to do online
gtgt Visit the AICI City Circles page gtgt Fill out the AICI City Circle
request formOnce approved AICI sends a welcome packet to the new AICI City Circle including a customized logo so that it can be published on the City Circlersquos website or Facebook page
THEA WOOD AICI FLC MBA is an independent image consultant based in Austin Texas and serves as managing editor for AICI Global She is the co-author of Socially Smart and Savvy
AICIrsquoS NEWEST CERTIFIED IMAGE MASTER
SARAH HATHORN Sarah Hathorn AICI CIM CPBS
joins the honored company of Helena Chenn AICI CIM
Marion Gellatly AICI CIM Dr Joyce Knudsen AICI CIM Emeritus Eva Koeck-Eripek AICI CIM Lynne Marks AICI CIM Carla Mathis AICI CIM Hitomi Ohmori AICI CIM Christina Ong AICI CIM Judith Rasband AICI CIM Elaine Stoltz AICI CIM and Anna Wildermuth AICI CIM
Sarah is the CEO of Illustra Consulting and Illustra Business
Coaching A Master Trainer at the London Image Institute and former senior executive for Macyrsquos Sarah has 30 years of experience imparting executive presence ABC skills to advance leaders
Attendees at the AICI Global Conference in August will have the opportunity to learn from her directly as she will be leading an intensive and interactive session ldquoIncrease Corporate Clients to Totally Supercharge Your Businessrdquo She will share the secrets of her
consultancyrsquos rapid ascent and ongoing success She will also reveal the exact same marketing steps systems and up-leveling strategies she uses to get her foot in the Fortune 500 door and then form scalable dynamic long-term relationships This session was designed specifically for those AICI members desiring to break into the corporate market for bigger revenues and greater career acceleration
Congratulations Sarah on your achievement
CERTIFICATION NEWSAICI MALAYSIA CHAPTER HOSTS PAPER FLC EXAMBY DELBY BRAGAIS AICI CIP CPC
I write this as I wait at the Kuala Lumpur Airport for my flight back to the Philippines
having spent the past four days in Malaysia In my capacity as AICI VP Certification it has been a very gratifying trip
I am happy to report that the AICI Malaysia Chapter has successfully hosted the pilot FLC Paper Test with an astounding 26 participants taking the exam from several different countries in Asia (The
minimum headcount required for a chapter to mount an FLC Exam is only 15)
This is the first time in AICI history where an AICI FLC Exam was conducted simultaneously in two languages English and Chinese This is the first time a Chinese version of the FLC paper test has been available as it was developed just this year
2015 has been a banner year for AICI FLC certification kicking off
with AICI Mexico City Chapter successfully hosting FLC testing for an entire group using the Live Online Proctor (LOP) with 15 participants taking the exam
Additionally AICI Washington DC Chapter and AICI Malaysia Chapter held their own unique ldquoFLC Bootcampsrdquo to help those interested in obtaining their FLC certification
DELBY BRAGAIS AICI CIP CPC is the outgoing VP Certification on the AICI International Board
BETWEEN US
38 | July 2015 magazine
UPCOMING EVENTS
LISTFUL THINKING USING LISTS TO BE MORE PRODUCTIVE HIGHLY SUCCESSFUL AND LESS STRESSED Paula Rizzo The List Producer and author of Listful Thinking
July 15 2015 800pm EST mdash NEW YORK
It seems simple but using lists can have huge returns if you do it right What do Sir Richard Branson Martha Stewart Sheryl Sandberg Ellen DeGeneres and Madonna have in common Each is a list maker and history shows us that change creators make their to-do lists and check them often In this one-hour teleclass you will learn how to
bull Save timebull Be more organizedbull Become more productive
For more information visit Listful Thinking Using Lists to be More Productive Highly Successful and Less Stressed
IMAGEN CORPORATIVA Y MARCA PERSONAL EN EL SECTOR BANCARIO-FINANCIERO Kalena de Velado kalenadeveladowordpresscom
14 de Agosto 2015 1200pm CDT mdash MEXICOndashGUADALAJARA
La clase esta orientada a propocinar un conocimiento general sobre la importancia de alinear la marca persona la imagen corporatival y el estilo profesionai de acuerdo a la experiencia vivida como asesora de imagen en el sector empresarial
Lo que aprenderaacutebull Reflexionar sobre las oportunidades en el sector empresarialbull Compartir experiencias a lo largo de 20 antildeos en el sector financiero bancariobull Conversar sobre las perspectivas en un entorno globalbull Conocer otras experiencias similares en otros paises y regions
For more information visit Imagen corporativa y marca personal en el sector bancario-financiero
AICI 2015 GLOBAL CONFERENCE August 27ndash30 2015 mdash WASHINGTON DC Renaissance Arlington Capital View Hotel
For complete conference details and to register visit AICI Global Conference
AICI WEBINARS FOR CEUrsquoS
BETWEEN US
bull Save moneybull Reduce stress
The Association of Image Consultants International | 39
ADVERTISE YOUR PRODUCTS amp SERVICES IN AICI GLOBAL MAGAZINE
REACH THOUSANDS OF AICI MEMBERS AND OTHER INDUSTRY PROFESSIONALS WORLDWIDE AND BOOST YOUR EARNING POTENTIAL
OUR READERS ARE LOOKING FORColor Systems
Body Styling TrainingIndustry-Related Books amp Magazines
Multi-level and Network Marketing OpportunitiesBusiness Tools
Continuing Education Units for AICI certificationHealth and Beauty Products
Professional Development Workshops amp WebinarsHotel amp Travel Services
Website Design and SupportCareer Coaches
Sales ToolsClothing amp Accessories
CONTACT IMOGEN LAMPORT AT IMOGENAOPICOMAU FOR CURRENT AD RATES AND DEADLINES
NEXT ISSUE OCTOBER 2015
APRIL2015
AICI GL BALP R O F E S S I O N A L D E V E L O P M E N T I S S U E
THE 2015 AICI GLOBAL
CONFERENCE
YOUR VIP INVITATION ldquoMUST SEErdquo DC
MEMBER SPOTLIGHTJOANNE RAE
POWERFUL SATURDAY
CELEBRATING 25 YEARS
JANUARY2015
AICI GL BALC O N N E C T I O N S I S S U E
MANAGINGCOMMUNICATIONS
FOR MAXIMUM
RESULTS
A RUNWAY STAR
RISES MEMBER SPOTLIGHT KEIKO NAGAO
USING THE POWER OF
AICI CERTIFICATION
AICIrsquoS NEWEST CERTIFIED IMAGE MASTER
SARAH HATHORN Sarah Hathorn AICI CIM CPBS
joins the honored company of Helena Chenn AICI CIM
Marion Gellatly AICI CIM Dr Joyce Knudsen AICI CIM Emeritus Eva Koeck-Eripek AICI CIM Lynne Marks AICI CIM Carla Mathis AICI CIM Hitomi Ohmori AICI CIM Christina Ong AICI CIM Judith Rasband AICI CIM Elaine Stoltz AICI CIM and Anna Wildermuth AICI CIM
Sarah is the CEO of Illustra Consulting and Illustra Business
Coaching A Master Trainer at the London Image Institute and former senior executive for Macyrsquos Sarah has 30 years of experience imparting executive presence ABC skills to advance leaders
Attendees at the AICI Global Conference in August will have the opportunity to learn from her directly as she will be leading an intensive and interactive session ldquoIncrease Corporate Clients to Totally Supercharge Your Businessrdquo She will share the secrets of her
consultancyrsquos rapid ascent and ongoing success She will also reveal the exact same marketing steps systems and up-leveling strategies she uses to get her foot in the Fortune 500 door and then form scalable dynamic long-term relationships This session was designed specifically for those AICI members desiring to break into the corporate market for bigger revenues and greater career acceleration
Congratulations Sarah on your achievement
CERTIFICATION NEWSAICI MALAYSIA CHAPTER HOSTS PAPER FLC EXAMBY DELBY BRAGAIS AICI CIP CPC
I write this as I wait at the Kuala Lumpur Airport for my flight back to the Philippines
having spent the past four days in Malaysia In my capacity as AICI VP Certification it has been a very gratifying trip
I am happy to report that the AICI Malaysia Chapter has successfully hosted the pilot FLC Paper Test with an astounding 26 participants taking the exam from several different countries in Asia (The
minimum headcount required for a chapter to mount an FLC Exam is only 15)
This is the first time in AICI history where an AICI FLC Exam was conducted simultaneously in two languages English and Chinese This is the first time a Chinese version of the FLC paper test has been available as it was developed just this year
2015 has been a banner year for AICI FLC certification kicking off
with AICI Mexico City Chapter successfully hosting FLC testing for an entire group using the Live Online Proctor (LOP) with 15 participants taking the exam
Additionally AICI Washington DC Chapter and AICI Malaysia Chapter held their own unique ldquoFLC Bootcampsrdquo to help those interested in obtaining their FLC certification
DELBY BRAGAIS AICI CIP CPC is the outgoing VP Certification on the AICI International Board
BETWEEN US
38 | July 2015 magazine
UPCOMING EVENTS
LISTFUL THINKING USING LISTS TO BE MORE PRODUCTIVE HIGHLY SUCCESSFUL AND LESS STRESSED Paula Rizzo The List Producer and author of Listful Thinking
July 15 2015 800pm EST mdash NEW YORK
It seems simple but using lists can have huge returns if you do it right What do Sir Richard Branson Martha Stewart Sheryl Sandberg Ellen DeGeneres and Madonna have in common Each is a list maker and history shows us that change creators make their to-do lists and check them often In this one-hour teleclass you will learn how to
bull Save timebull Be more organizedbull Become more productive
For more information visit Listful Thinking Using Lists to be More Productive Highly Successful and Less Stressed
IMAGEN CORPORATIVA Y MARCA PERSONAL EN EL SECTOR BANCARIO-FINANCIERO Kalena de Velado kalenadeveladowordpresscom
14 de Agosto 2015 1200pm CDT mdash MEXICOndashGUADALAJARA
La clase esta orientada a propocinar un conocimiento general sobre la importancia de alinear la marca persona la imagen corporatival y el estilo profesionai de acuerdo a la experiencia vivida como asesora de imagen en el sector empresarial
Lo que aprenderaacutebull Reflexionar sobre las oportunidades en el sector empresarialbull Compartir experiencias a lo largo de 20 antildeos en el sector financiero bancariobull Conversar sobre las perspectivas en un entorno globalbull Conocer otras experiencias similares en otros paises y regions
For more information visit Imagen corporativa y marca personal en el sector bancario-financiero
AICI 2015 GLOBAL CONFERENCE August 27ndash30 2015 mdash WASHINGTON DC Renaissance Arlington Capital View Hotel
For complete conference details and to register visit AICI Global Conference
AICI WEBINARS FOR CEUrsquoS
BETWEEN US
bull Save moneybull Reduce stress
The Association of Image Consultants International | 39
ADVERTISE YOUR PRODUCTS amp SERVICES IN AICI GLOBAL MAGAZINE
REACH THOUSANDS OF AICI MEMBERS AND OTHER INDUSTRY PROFESSIONALS WORLDWIDE AND BOOST YOUR EARNING POTENTIAL
OUR READERS ARE LOOKING FORColor Systems
Body Styling TrainingIndustry-Related Books amp Magazines
Multi-level and Network Marketing OpportunitiesBusiness Tools
Continuing Education Units for AICI certificationHealth and Beauty Products
Professional Development Workshops amp WebinarsHotel amp Travel Services
Website Design and SupportCareer Coaches
Sales ToolsClothing amp Accessories
CONTACT IMOGEN LAMPORT AT IMOGENAOPICOMAU FOR CURRENT AD RATES AND DEADLINES
NEXT ISSUE OCTOBER 2015
APRIL2015
AICI GL BALP R O F E S S I O N A L D E V E L O P M E N T I S S U E
THE 2015 AICI GLOBAL
CONFERENCE
YOUR VIP INVITATION ldquoMUST SEErdquo DC
MEMBER SPOTLIGHTJOANNE RAE
POWERFUL SATURDAY
CELEBRATING 25 YEARS
JANUARY2015
AICI GL BALC O N N E C T I O N S I S S U E
MANAGINGCOMMUNICATIONS
FOR MAXIMUM
RESULTS
A RUNWAY STAR
RISES MEMBER SPOTLIGHT KEIKO NAGAO
USING THE POWER OF
AICI CERTIFICATION
UPCOMING EVENTS
LISTFUL THINKING USING LISTS TO BE MORE PRODUCTIVE HIGHLY SUCCESSFUL AND LESS STRESSED Paula Rizzo The List Producer and author of Listful Thinking
July 15 2015 800pm EST mdash NEW YORK
It seems simple but using lists can have huge returns if you do it right What do Sir Richard Branson Martha Stewart Sheryl Sandberg Ellen DeGeneres and Madonna have in common Each is a list maker and history shows us that change creators make their to-do lists and check them often In this one-hour teleclass you will learn how to
bull Save timebull Be more organizedbull Become more productive
For more information visit Listful Thinking Using Lists to be More Productive Highly Successful and Less Stressed
IMAGEN CORPORATIVA Y MARCA PERSONAL EN EL SECTOR BANCARIO-FINANCIERO Kalena de Velado kalenadeveladowordpresscom
14 de Agosto 2015 1200pm CDT mdash MEXICOndashGUADALAJARA
La clase esta orientada a propocinar un conocimiento general sobre la importancia de alinear la marca persona la imagen corporatival y el estilo profesionai de acuerdo a la experiencia vivida como asesora de imagen en el sector empresarial
Lo que aprenderaacutebull Reflexionar sobre las oportunidades en el sector empresarialbull Compartir experiencias a lo largo de 20 antildeos en el sector financiero bancariobull Conversar sobre las perspectivas en un entorno globalbull Conocer otras experiencias similares en otros paises y regions
For more information visit Imagen corporativa y marca personal en el sector bancario-financiero
AICI 2015 GLOBAL CONFERENCE August 27ndash30 2015 mdash WASHINGTON DC Renaissance Arlington Capital View Hotel
For complete conference details and to register visit AICI Global Conference
AICI WEBINARS FOR CEUrsquoS
BETWEEN US
bull Save moneybull Reduce stress
The Association of Image Consultants International | 39
ADVERTISE YOUR PRODUCTS amp SERVICES IN AICI GLOBAL MAGAZINE
REACH THOUSANDS OF AICI MEMBERS AND OTHER INDUSTRY PROFESSIONALS WORLDWIDE AND BOOST YOUR EARNING POTENTIAL
OUR READERS ARE LOOKING FORColor Systems
Body Styling TrainingIndustry-Related Books amp Magazines
Multi-level and Network Marketing OpportunitiesBusiness Tools
Continuing Education Units for AICI certificationHealth and Beauty Products
Professional Development Workshops amp WebinarsHotel amp Travel Services
Website Design and SupportCareer Coaches
Sales ToolsClothing amp Accessories
CONTACT IMOGEN LAMPORT AT IMOGENAOPICOMAU FOR CURRENT AD RATES AND DEADLINES
NEXT ISSUE OCTOBER 2015
APRIL2015
AICI GL BALP R O F E S S I O N A L D E V E L O P M E N T I S S U E
THE 2015 AICI GLOBAL
CONFERENCE
YOUR VIP INVITATION ldquoMUST SEErdquo DC
MEMBER SPOTLIGHTJOANNE RAE
POWERFUL SATURDAY
CELEBRATING 25 YEARS
JANUARY2015
AICI GL BALC O N N E C T I O N S I S S U E
MANAGINGCOMMUNICATIONS
FOR MAXIMUM
RESULTS
A RUNWAY STAR
RISES MEMBER SPOTLIGHT KEIKO NAGAO
USING THE POWER OF
AICI CERTIFICATION
ADVERTISE YOUR PRODUCTS amp SERVICES IN AICI GLOBAL MAGAZINE
REACH THOUSANDS OF AICI MEMBERS AND OTHER INDUSTRY PROFESSIONALS WORLDWIDE AND BOOST YOUR EARNING POTENTIAL
OUR READERS ARE LOOKING FORColor Systems
Body Styling TrainingIndustry-Related Books amp Magazines
Multi-level and Network Marketing OpportunitiesBusiness Tools
Continuing Education Units for AICI certificationHealth and Beauty Products
Professional Development Workshops amp WebinarsHotel amp Travel Services
Website Design and SupportCareer Coaches
Sales ToolsClothing amp Accessories
CONTACT IMOGEN LAMPORT AT IMOGENAOPICOMAU FOR CURRENT AD RATES AND DEADLINES
NEXT ISSUE OCTOBER 2015
APRIL2015
AICI GL BALP R O F E S S I O N A L D E V E L O P M E N T I S S U E
THE 2015 AICI GLOBAL
CONFERENCE
YOUR VIP INVITATION ldquoMUST SEErdquo DC
MEMBER SPOTLIGHTJOANNE RAE
POWERFUL SATURDAY
CELEBRATING 25 YEARS
JANUARY2015
AICI GL BALC O N N E C T I O N S I S S U E
MANAGINGCOMMUNICATIONS
FOR MAXIMUM
RESULTS
A RUNWAY STAR
RISES MEMBER SPOTLIGHT KEIKO NAGAO
USING THE POWER OF
AICI CERTIFICATION