I do keynotes, keynotes with breakouts and after dinner speeches for corporations, associations, educational institutions and governments www.tbjones.com AI - Sales & Marketing I’ve been on this road a long time I began my career as A Receptionist in a travel Agency - 50 years ago Vega Travel
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I do keynotes, keynotes with breakouts and after dinner speeches for corporations, associations, educational
institutions and governments www.tbjones.com
AI - Sales & Marketing
I’ve been on this road a long time
I began my career as A Receptionist in a travel Agency - 50 years ago
My family just got back from a 6 night trip there and the hotel was incredible. My boys loved the pool complex with a lazy river ride while my wife and I spent the time at the swim up bar. My wife really loved the personal time she got at the spa while I took the kids to the nearby lake for some fishing and hiking. The staff was friendly and the rooms were large and comfortable. I would strongly recommend this property to another family.
Source:&April&27,&2015,&“Digital&Insight&Is&The&New&Currency&Of&Business”&Forrester&reportImagine doing this one insight and one business process at a time in a specified Domain
It’s like plugging a digital brain into your business
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Busin
ess
Valu
e
Prescriptive
Predictive
Deductive
What could happen next?
What is the best course of action?
How can we learn and act continuously?
Diagnostic
What does that mean?
Descriptive
What happened?
How can everyone be more right?
More often?
90%
of B
usin
esse
sar
e fo
cuse
d he
reC
OG
NIT
IVE
CLO
UD
OPP
ORT
UN
ITY
SPAC
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Pediatric Asthma
HealthcareCognitive Cloud
Pollen.com Tweet Tue, 10:00 CT
Ragweed, 81832
5 Ragweed variants17 children at risk
3 admitted <90 days
4 will end up in ER1 w/o reimbursement
a) Parents reminderb) School Nursec) Mail Inhalerd) Parents Uber
Wed AM:How many affectedWhich option best?Update knowledge
Ambient AI Based Computing• Sensor reports to doctor • Doctor orders new prescription • Pharmacy alerts your phone • GPS reminds you on way home • You stop and pay via facial reco
A Battle Is ComingBattle
toOwn the edge
Location, Location, Location Edge is where the customer is
ConvenienceFree and a 5% discount
Platform
VR vs AR
Augmented Reality
VR and don’t go! • image as input • sensor as input • voice as input and output • vision as input and output • Gestures as input • Wearables as input
Sales! Relationships are changing
Selling must change
Selling Speeds &
Feeds
To technical buyers
Today
Collaboratively designing
For digitally empowered companies
AI is changing what you sell as well as how you sell it!
Machine LearningAnalyticsCloud
IOT Technology Chain
ConnectivitySensors
John Rossman The Amazon Way on IoT
From Sensing To MeaningTo ActionAC Shutdown
Section 1`
Backup on Service
Dispatched
Platform
Hubs/Ecosystems/Platforms
Info Info
Info
Info
Info
Social
SocialSocial
Social Social
Music
MusicMusic
Music Music
Flights
Flights Flights
Flights
Flights
Sensor
Sensor
SensorSensor
Sensor
Industry
Industry
IndustryIndustry
Industry
Farm Equipment
System
Farm Equipment
System
Weather Data
System
Irrigation System
Seed Optimization
System
Farm Management
System
Seed Database
Farm Performance Database
Complex Sale ONIOutcomes Not Iron
Outcomes Opportunities
40% Mass Reduction 20% Decrease Weight Customers are harder to catch
We need a better mousetrap “How do I call on a guy athome in his PJs?
Lead Scoring Lead Nurturing• AI is helping sales team present the
right coupon at the right moment
Up Sell/Cross Sell
“Is there anything else sir? - A shirt to go with the tie perhaps? Handkerchiefs? Socks? Shorts? Pajamas, Cuff Links? Belt, Slacks? Suit? Hat? Shoes? Slippers? Sweater, Riding Breeches, Riding Crop?
Crystal - Customer AnalysisAnalysis across Linkedin Salesforce and others
Creates personality targeted emails
Sales Call AnalysisChorus records and analyzes sales calls to determine the ‘why’ of Wins and Losses.
Sales ForecastingAnalysis of what won/lost deals have in common
How many people in buying group?
How often were they contacted and when?
cresta
• Analyze thousands of past chats
• Use the knowledge to recommend next thing for agent to say
• Increase conversion 25% Reduce time to productivity by 75%