E o u (f) S Q) c ijlhlntemational Networking Conference & Exhibition AI RCARGO+ cu cu u : Voice of Indian Air Cargo Industry 1-3 FEBRUARY 2012 I MUMBAI, INDIA Issue 2 I Vol 2 I Mar May 2011 TECHNOLOGY Softlink's Logi-Sys catapults business growth through visibility, integration V. RAMANUJAM LEADING service providers are bringing a quality philosophy to their freight forwarding, Customs clearing, warehousing and other logistics functions. The concepts of doing it right the firsttime, understanding full needs of custom- ers eliminate poor quality and excess costs in the service, thus giving value-additions to customers and enable continuous improve- ments in performance and so that their ser- vices become hallmarks of top performers. Today, the 21" century systems of logistics are increasingly becoming information-inten- sive, and service providers from around the world cannot be leading-edge players without first-class IT systems. Clearly, this requirement which continued from the 1990s into the 2000s is now a pri- mary need for operators and the winning com- panies are those with source data capture, real-time IT systems that provide access and update, leading-edge applications and capa- bilities, and advanced decision support sys- tems for freight forwarding, delivery, logistics planning, transportation management, ware- housing and accounting. Software companies which are keen in providing more quality sys- tems for less cost have already responded to this need and started introducing a number of IT initiatives, creating a niche market for superior quality IT tools. Mumbai-based Soft- link is a leading software provider dedicated to enable companies in logistics industry to simplify operations through highly specialised, segment-specific software products. Providing simplified tools for operations since nearly two decades, Softlink has to its credit over 60,000 satisfied users in organi- sations exceeding 3,000 across the globe. Ex- porters, importers, . CHAs, Customs Brokers, Freight Forwarders, NVOCCs, 3PL companies, lATA cargo agents and warehouse operators and logistics service providers have all bene- fited in terms of productivity and operational efficiency through use of Softlink products. Softlink's latest enterprise level soft- ware for logistics industry, Logi-Sys, is a web based, comprehensive, modular application that combines all operations and functions of logistics service providers into one integrated system. "Developed in over 200-man hours, Logi-Sys is the most exhaustive and exten- sive system available for logistics industry", says Amit Maheshwari, CEO & MD, Softlink. Responsible for Softlink's overall global operations Amit Maheshwari, founder of the company, has a rich, two-decade cumulative logistics industry knowledge, experience and technological expertise. A graduate in Elec- tronic Engineering, Maheshwari's role spans strategiC planning, information management, financial resource management, product de- velopment and marketing. Under his leader- ship, Softlink has now grown to have strong presence in every major city in India including Mumbai. Bangalore, Chennai, Hyderabad, Kolkata and New Delhi. Logi-Sys is a modular, scalable and ex- tensible enterprise-level application that improves productivity and control within the organisation and enables effective decision making and profitable business growth, Ma- heshwari claims. "The different modules of the system integrate the wide range of business functions of the logistics service providers, so that the various departments can easily access and share information and communicate with each other", he told ACAAf NEWS in an exclusive one-to-one. Ma- heshwari explained, "A web-based modular ERP system, Logi-Sys can fulfil the needs of all segments of logistics industry such as 3PL, NVOCC, Freight Forwarding and CHA. The system works on a centralised database linking all departments and branches of a company". Briefing on the function ofthe system, Ma- heshwari told this correspondent, "For exam- ple, an enquiry received can be locked into the system using its sales & service module and all the interaction of the salespersons on phone or by visits can be recorded. Al l ver- bal and written quotations can be generated from the system. Once the order is confirmed, booking can be made and can be forwarded to airlines or shipping lines for confirmation". Tulsidas Khimji implements Logi-Sys SOFTLINK announced the selection of Logi-Sys, a comprehensive solution for logistics solu- t ion provider, by Tulsidas Khimji Private Li mited (TKPL) for its softwa re upgrade. Companies, including Agilit y, DB Schenker, LP Group and many more la rge and medium logistic compa- nies are turni ng to t he solution, which seamlessly integrates their operat ions, to reduce costs, speed time to market and improve coll aboration. An ISO 9001:2000-certified company, TKPL is a leading global logistics solution provider and wel l known special ist with proven record of integrity and rel iability in global logistics. They are one of the old- est Custom house agent and lATA Agent in India and specialize in customized Supply - Chain logistics HEMANT BHATIA, Director solutions. The company has extensive worldwide agency network, which enables it to provide freight forwarding and Global logistics. One of the early pioneers, TKPL provides a range of services from air and ocean logistics to multi modal, consolidation, NVOCC, Customs brokerage, warehouse and consultancy. Over 100 years old, TKPL offers reliable, consistent and cost-effective logistics solutions with a clear focus on customer satisfaction as the key to its success. "With Logi-Sys, we will be able to support a mUlti-pronged logistics process to set ourselves apart from our competitors and provide more value to our customers," said Mr. Hemant Bhatia, Director, TKPL. "Logi-Sys will play an instrumenta l role in helping us collaborate more effectively with our customers and to achieve new levels of service customizat ion, which will lead to a high percent of reduction in time to market for our customers. We have had a long association with Softlink and know them to be reliable and proficient technology partner." 26 I MAR - MAY 2011 I