ARTIFICIAL INTELLIGENCE(AI) IN MARKETING
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ARTIFICIAL INTELLIGENCE(AI)
IN MARKETING
1• THE JOURNEY OF ONLINE MARKETING
2• FUNNEL TRANSFORMATION
3• WHY CONSUMER MESSAGING IS SO ATTRACTIVE?
4• STASTICS
5• FUTURE ASPECTS OF CHATBOTS
FLOW OF PRESENTATION
Traditional Sales & Marketing Funnel
Land on website
Become lead in CRM
Get Follow Up E-Mail
Fill out form
Get 2nd Follow Up E-Mail
Get Another Follow Up E-Mail
Are You Qualified
Schedule A call
Talk to someone(may be)
Solution to Talk directly to your audience and convert them into paying
customers
HiHi
Messenger bots allow you to have a two way conversation with your audience regularly and
give you detailed data to re target with unique and dynamic marketing constantly
Artificial Intelligence IntegratedSales & Marketing Funnel
THINKBeyond The app!
Spring, a clothing brand for example are using chatbots
to communicate with their customers conversationally,
As well as being a personal shopping assistant
Offers a more personalized approach to marketing and
brands can provide new promotional opportunities to
customers
Every conversation is logged, which will help marketers
shape and build targeted campaigns.
E-COMMERCE SECTOR
This bot is called HondasFromHome.com.
In the first two weeks of a soft launch, more than
200 people stayed in Facebook
They used to search vehicle inventory, schedule
test drives, schedule service appointments, get
information for credit approval, and request to
chat live with a person.
All of this was being done with a bot — they never
had to leave Facebook!
AUTOMOBILE SECTOR
149.3
197
352.9
0.
50.
100.
150.
200.
250.
300.
350.
400.
2016 2017* 2021*
Ap
p D
ow
nlo
ad
in
Bill
on
s
Number of mobile app downloads worldwide in 2016, 2017 and 2021 (in billions)
Source@Statista
113
525.4
994.5
0
200
400
600
800
1000
1200
2015 2017 2024*
MA
RK
ET R
EV
EN
UE IN
MIL
LIO
N U
.S. D
OLL
AR
S
Size of Chatbot market Worldwide in 2015, 2017 and 2024 (in billions U.S. Dollars)
Source@Statista
90%
85%
80%
70%
58%
42%
30%28%
15%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
E-commerce Insurance Healtcare Retail Hospitality Logistics Recuritment Technology Other
INDUSTRIES THAT WILL BENEFIT MOST FROM THE CHAT BOTS
Source@Statista
• 57% of consumers are interested in chatbots for their instantaneity. (HubSpot, 2017)
• 55% of consumers are interested in interacting with a business using messaging apps
to solve a problem. (HubSpot, 2017)
Consumer Engagement
• Chatbots are expected to save banks between $0.50 and $0.70 per interaction. (Foye,
2017)
• Chatbots could save businesses up to £6 billion per year cross industries. (Foye, 2017)
Business Profitability
• Between 2016 and 2021, we expect the chatbot marketing to grow at a compound
rate of 35.2%. (Markets and markets, 2017)
• By 2020, over 80% of businesses are expected to have some sort of chatbot
automation implemented (Business Insider, 2016)
Chatbot Industry Landscape
Amazon AlexaApple SIRI
BIG BRANDS COMING UP WITH……..
FUTURE ASPECTS OF CHATBOT
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