AI & CHATBOTS · Conversational chatbots have more extensive opportunity to interact with the user, they have user language recognition and can have a complex natural dialogue with

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MARINA SHUMAIEVA

CTO & CO-FOUNDER | CRUISEBE

AI & CHATBOTS

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The chatbot (also called talkbot, chatterbot) is a program created to simulate a person's

speech behavior via auditory or textual methods

WHAT IS CHATBOT

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Possibility of self-learning, implementation of AI and

more comprehensive natural language processing

1990s

A.L.I.C.E. AND OTHERS

Artificial conversational entities with natural-language

processing

mid-1960s

ELIZA & PARRY

CHATBOTS’ TIMELINE

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With the advent of Siri in 2011, it became clear that the

chatbots are a part of our life now

LATE 2000S

MODERN VIRTUAL ASSISTANTS

Using chatbots on these platforms turned out to be a

matter of time

2011

MODERN MESSAGING PLATFORMS

Notable examples of such programs in travel industry:

Ask Jenn bot, developed for Alaska Airlines or

Expedia's virtual customer service agent launched in

2011

2000s

BOTS IN APPLICATIONS OR ON WEBSITES

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In a year, the number of chatbots in Facebook

Messenger increased more then in three times

2017

100,000 CHATBOTS IN MESSENGER

2018

About 30,000 bots in Messenger in a six months

2016

FACEBOOK CHATBOTS’ API

300,000 CHATBOTS IN MESSENGER (5/1/18)

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92MILLIONThe millennial generation is the biggest in the US history – even

bigger than the Baby Boomers

© Goldman Sachs

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40%MARKETThe Generation Z is already on the doorstep. In just a few years, their

market share can reach 40%!

© Travel Weekly

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BOOKINGALMOST HALF OF MILLENNIALS USE PHONES OR TABLETS TO BOOK TRIPS

MESSAGING PLATFORMS 45% REGULARLY USE MESSAGING PLATFORMS AND CHAT ROOMS

SEARCHINGUSING MOBILE DEVICES FOR SEARCHING TRAVEL INFORMATION

TRAVEL INSPIRATIONVAST MAJORITY OF MILLENNIALS USE FACEBOOK FOR TRAVEL INSPIRATION

MOBILE APPS75% OF MILLENNIALS HAVE TRAVEL APPLICATIONS ON THEIR PHONES

FACEBOOKTHE MOST POPULAR SOCIAL NETWORK FOR TRAVELING MILLENIALS

94 % 74 %

87 %

75 % 45 %

50 %

MILLENNIAL TRAVEL HABITS

© Internet Marketing Inc.

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GENERATION X

19 mlnBABY BOOMERS

7.5 mlnTOTAL

>67.5 mlnMILLENIALS

41 mln

USING OF MESSAGING PLATFORMS IN THE USA

© Goldman Sachs

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TRAVEL CHATBOTS

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The bot could become a

separate platform for attracting

customers, a separate marketing

channel, a traffic channel and a

sales channel.

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Chatbots’ classification from the development point of view

CHATBOTS TYPES

Using machine learning algorithms for NLP

improvement

AI chatbots with MLUsing commands and cards

to retrieve specific data

Command-basedCreation of chatbot using

special online services and platforms

Pre-builtUsing AI & Natural

Language Processing (NLP)

Code-based

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Chatbot creation using special online

services and platforms. This solution

does not require any additional

engineering & coding work.

PRE-BUILTCHATBOT

1

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Building such bot requires

programing knowledge. Company

needs to have a team of software

engineers, additional resources and

certain timeframe for developing the

bot.

COMMAND-BASEDCHATBOTS

2

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Conversational chatbots have more

extensive opportunity to interact with the

user, they have user language recognition

and can have a complex natural dialogue

with a person, understand specific user

request.

CODE-BASEDCONVERSATIONALCHATBOTS

3

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Real-time booking process directly in the

Messenger or another Chatbot platform

Select & Book (*in development)

Instant aggregation of the complete daily agenda for

the already booked cruise

Itinerary for the already booked cruise

User request recognition and providing

information about ships and ports

Search & Explore

CRUISEBE CHATBOT

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CHATBOTS’ BENEFITS

You can program the bot and get control where you send the

client in the search of travel options

PRE-CONFIGURED FUNNEL

Bot provides human cost-free 24/7 client support

24/7 AVALIABILITY

Bot replies instantly, so the user won’t have to wait neither for a

week, or even 15 minutes for a reply

INSTANT REPLIES

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CHATBOTS’ RISKS

Carefully set up subscription options of the bot in order not to

turn it into a savage spammer

SUBSCRIPTION SETTINGS

Control bots self-learning. ML chatbot shouldn’t harm your

business or communication with the clients

MACHINE LEARNING CONTROL

You might face the unwillingness of some people to talk to a

“machine”

NON-ACCEPTANCE OF CHATBOTS

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It’s almost impossible to predict various

user requests and get the bot ready for

them.

ML will allow the bot to self-learn while

communicating with the user, remember

the response, and improve its skills in

the following interactions.

AI CHATBOTS WITH ML

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AI will identify the tourist and classify him/her to the appropriate user

“avatar” class with ten thousands of people with similar preferences.

Accordingly, the program will be able to anticipate user`s wishes based

not on his/her previous travel experience, but on the experience of the

"avatar" which combines the behavioral factors of the whole group.

TRAVELERS’“AVATARS”

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CHATBOTS FUTURE

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AR & VR

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AR & VR OPPORTUNITIES

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MARINA SHUMAIEVACTO & CO-FOUNDER

DO YOU HAVE ANY QUESTIONS?

@marina.shumaieva

@marina.shumaieva

@MarinaShumaieva

www.cruisebe.com

[email protected]

+1 (214) 673-9500