AI and Digital Marketing
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
AI and Digital Marketing
Name: Lilia Dikova
Position: Head of Digital
Company: Bionic
Industries: FMCG, Travel, Publishing, Utilities and Finance
Biggest passion in my life: Digital Marketing
Second biggest passion in my life: History
A bit about me...
● Who is this talk targeting?
● What is the objective of this talk?
● What is the current digital landscape and the connection with AI?
● Myths and realities
● Connect on LinkedIn to receive the slides
A bit about this talk….
What is digital marketing?
Digital marketing is driving £££ through PPC, SEO, Prog Display, YT, FB,
IG, Native, LI, using content at a decent CPL and CPA.
What is digital marketing?
Digital marketing is driving £££ through PPC, SEO, Prog Display, YT, FB,
IG, Native, LI, using content at a decent CPL and CPA.
What is marketing?
What is marketing?
What is marketing?
What is digital marketing?
Achieving marketing objectives through applying digital technologies and media.
1990 First search-engine launched - Archie
1998 Google was born and MSM
2008 First mobile phone purchase
2018 AI introduces the first personalised
journey
2020 Digital is part of the marketing strategy
for nearly 90% of businesses
Dave Chaffey, founder of Smart Insights
Brief history of events
2020
Traditional and digital media landscape usage
Traditional and digital media landscape usage
Traditional and digital media landscape usage
30% of the adults consume
more than 3 different media in any half hour
Consumer touch points today
Where do we see AI in digital marketing?
Audiences
AnalysisAssets
Automation
Assets
Copywriting & content Images
Can you guess...
Can you guess...
Human copy AI copy
Analysis
Attribution Forecasting
Audiences
Personas & segmentation Customisation
Lookalikes Target Market
Target Market
Data management platforms - how it works
Dynamic Website
Normalise DataSegmentation and Targeting
Attribution | Tracking | Research
CRMSales Display SearchSocial Email
Analytics - Behaviour
Online channels Email automation
Digital OOH
Automation
Cross-selling Nurture
AI and digital marketing - shaping opinions
Myths Realities
1. Creating your AI strategy with marketing
and one and done
2. AI best to be left to the data scientists
3. AI to replace marketers
1. We can automate many specific tasks
2. Creativity still comes from humans
3. Empathy and story-telling is still key for
an ad to resonate
Don’t ignore the future!
Lilia Dikova
Sharing is caring! Keep connecting. Keep sharing.
@DikovaLilia
Related Documents
