Ahmed Hasan @ Inspiration 2014

Imagination at work.

October 2014 London – Inspiration: Think AgainAhmed Hasan

GE Life ScienceDelivering the Strategy(Digital Transformation in a B2B)

Digital Transformation Driven By Adoption Consumer

B2B

Who’s the beneficiary of your Digital Strategy ?

Source: McKinsey

Evolving Customer Engagement

Mapping the Purchase Journey to Digital Channels

DigitalTransformation

The Focus of the Digital Transformation!

Research Summary – The Industry

ONLINE USE

MOBILE

SOCIAL

Research Summary – Our Customers

We need to get the balance right!

Digital Transformation Focus

Building the Partnership

Key Competencies of the Digital Transformation

Transformation Framework – Information Base

Mapping the Purchase Journey to Digital Channels

DigitalTransformation

Value of the Transformation Strategy

Measures for Success

Making the Partnership Real