AHLA Women's Leadership Council Building a Book of Business That Will Break the Box Office Anthea Daniels (Moderator) Julie Kass Helen Quick Robin Siegel
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AHLA Women's Leadership Council
Building a Book of Business That Will Break the Box Office
Anthea Daniels (Moderator)Julie KassHelen QuickRobin Siegel
2www.bakerdonelson.com© 2016 Baker, Donelson, Bearman, Caldwell & Berkowitz, PC
• Caddyshack• Legally Blonde• Quiz Show/Rainman• The Pursuit of Happiness• Jerry McGuire
Top 5 Golden Movie Rules to Legal Marketing
Okay – Just ours . . .
3www.bakerdonelson.com© 2016 Baker, Donelson, Bearman, Caldwell & Berkowitz, PC
Caddyshack
"Golfing, sipping wine and 'letting it go' at the spa . . . "
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"Knowing you, knowing me . . . aha . . ."
BUILDING RELATIONSHIPS
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Legally Blonde
"Sisters, sisters. There were never such devoted sisters."
YOUR NETWORK
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Quiz Show/Rainman
• Becoming the Expert
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The Pursuit of Happiness
"I'm watching sis go pitter pat – said I can do that – I can do that."
HONESTY AND PERSISTENCE
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[insert pursuit of happiness]
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And the Oscar Goes to . . .
"You can't always get what you want, but if you try, sometimes you find you get what you need."
Really?
[insert video of people talking in restaurant – Beth will have to do]
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"Stop right there. I gotta know right now before we go any further . . . . "
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Dumb Luck
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Questions – Ask Our Panel . . .
Thank you!
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