Aha Utr V5

© 2009 Aha Mobile, Inc. All rights reserved.

Robert Acker

President & CEO

safely connecting drivers to the world around them


Mission

Safely connecting drivers

to the world around them


Vision

• People want customized information while driving:

• Aha has created an audio publishing platform that:

• Filters and optimizes Web content

• Enables the first driver-to-driver network


Problem

• Driver distraction

• Current options are deadly

“Did you mean…?”


Solution: Custom Audio Channels

• Customized, interactive content from the Web and

fellow drivers

• The only safe solution in a car

Nearby Traffic

Car-aoke

Driver Rants

FB Wall

Caffeine

Football Chatter Bathrooms

Hungry


Enabled by Aha’s backend platform

Aha Audio Publishing Platform

Web, other content

Fun, informed, distraction-free driving

Individual preferencesLocation-based optimizationDriver-to-Driver Voice Network


Based on unique IP

1. User-generated notes integrated with location-

based application

2. Predictive search


Target Market

• Time-starved commuters and household chauffeurs

• 25-54 years old, 60/40 M/F

• Comfortable with new technology, products

• Spend >1 hour per day in their cars

• Roll-out

2009 | 2010 | 2011 | 2012


Market Opportunity: Revolutionizing

Driver Advertising

• Yet this market is dying to be reinvented• No ROI metrics, accountability—major advertisers asking for proof

• No geographic targeting

• Americans spend nearly 20 hrs/wk in their cars

• Advertising to these consumers is a $16B/yr market

Radio = $9.84B (70% of total radio adv)

Outdoor = $6.08B


Business Model

• Low cost/flexible: OS maps, cloud-based servers

• Consumer revenue models

• 10 sec audio ads

• Proven model in cars

• High CPM’s: $10-$40

• Premium channels

• Channel sponsorships and paid placements

• Business revenue model

• License fees

• Crowd-sourced traffic data


Traction

• Backend platform created, core IP developed,

patents filed

• Launched initial app nationally on iPhone Sept 30th

• Tens of thousands of users

helping to optimize platform

• Launching Shout Room audio/voice app in Dec

• Targeting Android in early 2010

• In discussion with automotive and CE companies

about integrating with products in 2010-11


Experienced Team

• Robert Acker, President & CEO

• SVP, Marketing at Dash Navigation (acquired by RIM)

• VP of Rhapsody Music Services at RealNetworks

• XM Satellite Radio founder (first employee) and VP of Marketing

and Product Development

• Max Massimilo, VP of Engineering

• GM of eBay's mobile commerce business

• Started Kijiji, eBay's global classifieds business

• President and CEO of Consumer Review

• Rafael Saavedra, VP of Technology

• Motorola Navigation SW Architect

• Navigation, mapping consultant to deCarta, Qualcomm, Dash


Ask

• Carriers interested in launching a uniquely safe driver

experience

• Handset manufacturers interested in creating a best-

in-class, integrated experience

• Advertisers/agencies that want to directly target

drivers with intent and send them to your businesses

• Strategic and/or financial investors that want to get in

early with a major platform that will fundamentally

change how drivers interact


safely connecting drivers to the world around them

www.ahamobile.com