AGS Car Rally

Atlas Battery, makers of AGS, the exclusive battery brand for Honda and Toyota co-sponsored the Dreamworld Car Rally held on the 2nd of January in Karachi.

In its role as the Official Battery of the event, AGS conducted a Free Battery Check-up of the participants’ cars at the starting point of the rally.

A kiosk in the shape of a battery was created and placed at the entrance to the starting point to impart a strong first impression.

Female brand ambassadors were used to project a young vibrant image of the brand who interacted with the participants at three different strategic points.

At the entrance, the brand ambassadors approached the incoming cars and offered them a free battery check-up.

If they agreed, our technical team conducted the check-up in the starting line-up while the ambassadors got a questionnaire filled by the customer.

Upon completion, the customer was given a gift as a token of appreciation for their time.

At the exit, the brand ambassadors wished them good luck while giving them the brand calendar.

At the prize distribution ceremony, Atlas Battery awarded prizes for the youngest driver and the oldest car.

The whole event was shot to be made into a branded program hosted by Mani.