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Dr. Joachim Stiegemann Head of Product Management CLAAS E-Systems Agriculture machinery, processes and digital options as part of Farming 4.0 IEEE IoT Vertical & Topical Summit for Agriculture, Paris, May 21 st , 2017
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Agriculture machinery, processes and digital options as ...iot.ieee.org/images/files/pdf/summit/201705-stiegemann-summit.pdfDr. Joachim Stiegemann Head ofProductManagement CLAAS E-Systems

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Page 1: Agriculture machinery, processes and digital options as ...iot.ieee.org/images/files/pdf/summit/201705-stiegemann-summit.pdfDr. Joachim Stiegemann Head ofProductManagement CLAAS E-Systems

Dr. Joachim Stiegemann

Head of Product ManagementCLAAS E-Systems

Agriculture machinery, processes and digital options as part of Farming 4.0

IEEE IoT Vertical & Topical Summit for Agriculture, Paris, May 21st , 2017

Page 2: Agriculture machinery, processes and digital options as ...iot.ieee.org/images/files/pdf/summit/201705-stiegemann-summit.pdfDr. Joachim Stiegemann Head ofProductManagement CLAAS E-Systems

CLAAS at a glance

IEEE IoT Vertical & Topical Summit for Agriculture, Paris, May 21st , 20172

Legal form

Supervisory Board

Shareholders‘ committee

Sales 2016

Income before taxes

Foreign sales

Employees worldwide

KGaA mbH

Cathrina Claas-Mühlhäuser(Chairwoman)

Helmut Claas(Chairman)

€3.6 thousand million

€93.5 million

78,6 %

11.300

Page 3: Agriculture machinery, processes and digital options as ...iot.ieee.org/images/files/pdf/summit/201705-stiegemann-summit.pdfDr. Joachim Stiegemann Head ofProductManagement CLAAS E-Systems

Strong core business

IEEE IoT Vertical & Topical Summit for Agriculture, Paris, May 21st , 20173

Core Business

Page 4: Agriculture machinery, processes and digital options as ...iot.ieee.org/images/files/pdf/summit/201705-stiegemann-summit.pdfDr. Joachim Stiegemann Head ofProductManagement CLAAS E-Systems

What are the next steps: Getting Bigger ?

IEEE IoT Vertical & Topical Summit for Agriculture, Paris, May 21st , 20174

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Tractors Combines

Development of engine power in tractors and combines (1900 – 2015)

100

200

300

400

500

600

1900 2000197019501930 2020

Engine hp

Calendar Years

IEEE IoT Vertical & Topical Summit for Agriculture, Paris, May 21st , 20175

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100

200

300

400

500

600

1900 2000197019501930 2020

Engine hp

Calendar Years

Cross-LinkedSystems

Technology development

y

Automation

Mechanisation

1900 19501930

Manual Systems

IEEE IoT Vertical & Topical Summit for Agriculture, Paris, May 21st , 20176

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Trends in European Agriculture (2030)

60% Farmers cited Decision / Precision Ag as an Influential Trend

Precision Ag Automation Consolidation Professionalism Labour Shortage60% 44% 40% 36% 28%

Source: BCG Interviews with Farmers in France, Poland and the UK

IEEE IoT Vertical & Topical Summit for Agriculture, Paris, May 21st , 20177

Page 8: Agriculture machinery, processes and digital options as ...iot.ieee.org/images/files/pdf/summit/201705-stiegemann-summit.pdfDr. Joachim Stiegemann Head ofProductManagement CLAAS E-Systems

IEEE IoT Vertical & Topical Summit for Agriculture, Paris, May 21st , 20178

Compound annual growth rate in „Precision Farming“ from 2014 to 2020 per region [in Billion Euro]

1) Roland Berger July 2015 Will big data feed the world in the future

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Strong core business – enhance capabilities

IEEE IoT Vertical & Topical Summit for Agriculture, Paris, May 21st , 20179

Core Business

• IoT

• TELEMATICS

• Data Service

Web Communication

• Sensor Systems

• Optical Systems

• GPS based Systems

Electronics

Page 10: Agriculture machinery, processes and digital options as ...iot.ieee.org/images/files/pdf/summit/201705-stiegemann-summit.pdfDr. Joachim Stiegemann Head ofProductManagement CLAAS E-Systems

IEEE IoT Vertical & Topical Summit for Agriculture, Paris, May 21st , 201710

Digital Options: Communication/Positioning/Navigation

Page 11: Agriculture machinery, processes and digital options as ...iot.ieee.org/images/files/pdf/summit/201705-stiegemann-summit.pdfDr. Joachim Stiegemann Head ofProductManagement CLAAS E-Systems

IEEE IoT Vertical & Topical Summit for Agriculture, Paris, May 21st , 201711

From “PoKéMoN GO” to Precision Farming

Page 12: Agriculture machinery, processes and digital options as ...iot.ieee.org/images/files/pdf/summit/201705-stiegemann-summit.pdfDr. Joachim Stiegemann Head ofProductManagement CLAAS E-Systems

IEEE IoT Vertical & Topical Summit for Agriculture, Paris, May 21st , 201712

Technical Basics for Precision Farming

GPSPosition Navigation

GeneralManagement

MachineOperation

VehicleGuidance

FleetManagement

Documentation Operation Single Vehicle Vehicle Group

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Agriculture Processes

Industrial Processes

Data Sources from Agriculture Processes

IEEE IoT Vertical & Topical Summit for Agriculture, Paris, May 21st , 2017

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Plant production and data space

FarmManagement

Software

Geo PositionLeaf area indexVariable Rate Appl.Implement ApplianceSoil type Seed depth Color index Air moisture YieldData-Sets Algorithmen

IEEE IoT Vertical & Topical Summit for Agriculture, Paris, May 21st , 2017

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CLAAS Residential Infrastructure

15 IEEE IoT Vertical & Topical Summit for Agriculture, Paris, May 21st , 2017

365FarmNetServer

CCM

PC/ Laptop Smartphone/ Tablet

Machine

Digital Data Stream – Infrastructure Requirements

CAN-Bus

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IEEE IoT Vertical & Topical Summit for Agriculture, Paris, May 21st , 201716

Connectivity Options

Page 17: Agriculture machinery, processes and digital options as ...iot.ieee.org/images/files/pdf/summit/201705-stiegemann-summit.pdfDr. Joachim Stiegemann Head ofProductManagement CLAAS E-Systems

IEEE IoT Vertical & Topical Summit for Agriculture, Paris, May 21st , 201717

TELEMATICS: Information Dashboard

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Information in detail

IEEE IoT Vertical & Topical Summit for Agriculture, Paris, May 21st , 201718

Machine active time

Process timeIdle Time

Driving Time

Area harvested Yield

Crop Moisture Troughput

Operation in Sunflowers

02:23h 11.1 ha 0.46 t/ha 16.12 % 5.48 t/h

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Dashboard/Machine data

Settings

Fuel consumption

Speed

etc.

IEEE IoT Vertical & Topical Summit for Agriculture, Paris, May 21st , 201719

Accurate overview of machine settings and performance

Easy-to-read information to optimize performance

Display of “in field” Operation: Combine settings and Operation Parameters

Operation in Sunflowers

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Map Screen

Idle Times

Unloading

Full Grain Tank

IEEE IoT Vertical & Topical Summit for Agriculture, Paris, May 21st , 201720

Analyze non productive times

Identify route cause

Display of “in field” operation: Wheat harvest logistics

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Map Screen

Engine load

IEEE IoT Vertical & Topical Summit for Agriculture, Paris, May 21st , 201721

Understand how exactly machines did work

Reflects crop and field conditions

Display of “in field” operation: Combine capacity usage in wheat harvest

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Process:Yield mapping

GPS-PositionTimeYieldMoistureEngine loadMachine settingsFuel consumptionetc.

Systems:TELEMATICS365FarmNet

Phone NetworkCommunicationModulesInternetComputingPowerServer Capacity

Digital systems and algorithms do allow to track the harvest operation precisely

IEEE IoT Vertical & Topical Summit for Agriculture, Paris, May 21st , 201722

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Yield

Nitrogen level

Soil textureApplications

Soil moisture

Layer management in a digital setup allows to analyze yield data and crop growth

IEEE IoT Vertical & Topical Summit for Agriculture, Paris, May 21st , 201723

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Assoziation Rules Mining Test Bench Optimization 360 ° Customer

Predictive Maintenance Machine Usage Change Point Detection

IEEE IoT Vertical & Topical Summit for Agriculture, Paris, May 21st , 2017

Digital data base enhance options to optimize industrial products and services

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Data and Mind-Set

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IEEE IoT Vertical & Topical Summit for Agriculture, Paris, May 21st , 201725

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Analog action in a digital environment

IEEE IoT Vertical & Topical Summit for Agriculture, Paris, May 21st , 2017

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How Digital is Agriculture Today?

20%over the hump

80%facing the hump

IEEE IoT Vertical & Topical Summit for Agriculture, Paris, May 21st , 201727

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IEEE IoT Vertical & Topical Summit for Agriculture, Paris, May 21st , 201728

Projected Precision Farming Revenue Sources for US Ag/Precision Farming Dealers

Source: Precision Farming Dealer 2016 Benchmark Study

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Emerging Actors in the Data Supply Chain

1) Roland Berger July 2015 Will big data feed the world in the future

ConservisAgroptimaFarmerEdgeClimate CorporationFarmobileCeradisLemnaTecNEXT FarmingMapShotsSoilClearAgVitalFields

IEEE IoT Vertical & Topical Summit for Agriculture, Paris, May 21st , 2017

Ag LeaderTopcon

365FarmNet

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2016 AG-Tech-Investments by categories

Source: AgFunder 2016

Page 31: Agriculture machinery, processes and digital options as ...iot.ieee.org/images/files/pdf/summit/201705-stiegemann-summit.pdfDr. Joachim Stiegemann Head ofProductManagement CLAAS E-Systems

365FarmNet

Farming in a networkAll in one viewIntegration of all ag processesOne user surfaceOne navigations conceptBase data setPlanning, documenting and analyzingPlant & Cattle Production, staff, storage and energyCross Compliance, Precision FarmingConnecting Economy and Ecology

IEEE IoT Vertical & Topical Summit for Agriculture, Paris, May 21st , 201731

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Ag-Products getting embedded in the Digital Future

CLAAS Symposium 2017

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Smart and Connected Product: CEMOS – AUTOMATIC on LEXION combines

IEEE IoT Vertical & Topical Summit for Agriculture, Paris, May 21st , 201733

CRUISE PILOT

AUTO CROP FLOW

AUTO SEPARATION

AUTO CLEANING

AUTO SLOPE

4D Cleaning System

Algorithm based self-learning machine setting system to optimizecombine through put capacity in various harvest conditions

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System of Systems: „Controlled Traffic“

12 m

12,30 m

Header Dimension 12,30 m Tramline Distance12 m Center to Center

Track Width3 m Center to Center

IEEE IoT Vertical & Topical Summit for Agriculture, Paris, May 21st , 2017

no tracks no tracks

In a „Controlled Traffic System“ all vehicles are GPS guided – using at all times the same tracks in the field.

Page 35: Agriculture machinery, processes and digital options as ...iot.ieee.org/images/files/pdf/summit/201705-stiegemann-summit.pdfDr. Joachim Stiegemann Head ofProductManagement CLAAS E-Systems

IEEE IoT Vertical & Topical Summit for Agriculture, Paris, May 21st , 2017

Cloud

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Connecting vehicles along a process chain can lead to more efficiency, mostly in terms of higher operating grade per used vehicle, which results in cost savings.

FLEETVIEW – Utilizing Data for Efficiency in Logistics

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Connected Machines as a System of Products

IEEE IoT Vertical & Topical Summit for Agriculture, Paris, May 21st , 201736

Page 37: Agriculture machinery, processes and digital options as ...iot.ieee.org/images/files/pdf/summit/201705-stiegemann-summit.pdfDr. Joachim Stiegemann Head ofProductManagement CLAAS E-Systems

Connected Machines as a System of Produts

IEEE IoT Vertical & Topical Summit for Agriculture, Paris, May 21st , 201737

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