Agriculture Development Eric Putman Director of Advancement

Agriculture DevelopmentAgriculture Development

Eric Putman Eric Putman Director of AdvancementDirector of Advancement

Purdue Agriculture DevelopmentPurdue Agriculture Development

• What we do: Build relationships with alumni, foundations, corporations and friends leading to new gifts for Purdue Agriculture.

Office Staffing and ResponsibilitiesOffice Staffing and Responsibilities

Eric Putman, Director of Advancement

[email protected]

• Specific responsibilities include the Dean’s initiatives and serving the Departments of Animal Sciences, Entomology, and Horticulture and Landscape Architecture.

Office Staffing and ResponsibilitiesOffice Staffing and Responsibilities

Kyle Bymaster, Director of Development

[email protected]

• Responsibilities include the Departments of Agricultural Economics, Agronomy, Biochemistry, Food Science, and Forestry and Natural Resources.

Office Staffing and ResponsibilitiesOffice Staffing and Responsibilities

Jeff Demerly, Director of Development

[email protected]

• Responsibilities include the Departments of Ag. and Biological Engineering, Botany and Plant Pathology and Youth Development and Agricultural Education.

Office Staffing and ResponsibilitiesOffice Staffing and Responsibilities

Megan Madia, Stewardship Coordinator

[email protected]

• Annual Fund – Direct mail letters and telefund

• Communications - Connections

• Special Events – Works with Ag Alumni office

• Stewardship – Thanking our donors

• Appropriate donor recognition

Office Staffing and ResponsibilitiesOffice Staffing and Responsibilities

Mike Pedley, Director of Corporate Relations

[email protected]

• Works with all departments and development staff to advance corporate partnerships and pursue charitable giving opportunities.

Access & Success CampaignAccess & Success CampaignJuly 1, 2007 – June 30, 2014July 1, 2007 – June 30, 2014

University goal: $304 million

College of Agriculture’s goal: $13 million

"This year, we are launching Purdue’s Access & Success campaign to embrace and expand our responsibility as a premier public university striving to become even better.

I consider it a top priority to ensure that good students have access to a Purdue education and assistance to succeed once they are here — regardless of their financial situation. "

— France A. Córdova

Purdue President

Bentz Whaley Flessner

• Donor-centered development

• Key needs and priorities

• Focus

College of Agriculture

Interests

OurDonors’Interests

MAJORGIFTS

Where do we spend our time?Where do we spend our time?Where do we spend our time?Where do we spend our time?

Listening for GiftsListening for Gifts

• Linkage: Identify the connection to Purdue

• Ability: The financial capacity to give

• Interest: How does the person feel about Purdue? How motivated or inclined are they to give?

Motivations for Making Gifts: Ties to Alma MaterMotivations for Making Gifts: Ties to Alma Mater

"Emotional Obligation"

22.3

44.3

33.4 32.3

25.9

41.7

0

10

20

30

40

50

Very important Important Unimportant

Per

cent

age

Public PrivateSource: Bentz Whaley Flessner Survey (March 2003)

Rank obligation to give back as a factor of influence on your charitable giving.

• Do alumni feel emotionally obliged “to give back to their alma mater?”

– Obligation to give back is “very important” to only 25.9% of private institution and 22.3% of public institution alumni as a factor of giving.

– One-third of all alumni labeled it as “unimportant.”

• Why do we try to use the “give back to alma mater” argument?

– Our colleges are not entitled to philanthropic support—we must earn it.

Levels of Donor RecognitionLevels of Donor Recognition

• President’s Council

• Dean’s Club

• Pinnacle level donors

• R.B. Stewart Society

Process ManagementProcess Management

• Active donor prospects to the University – especially those with multiple areas of interest – have a “process manager” who coordinates the timing of solicitations.

• It is a service to the donor and helps present a coordinated message from the University.

Agriculture Development ResourcesAgriculture Development Resources

• Involvement with Purdue• Gift history• History of visits and meetings with anyone at Purdue• Contacts with Purdue leaders, volunteers or peers • Wealth indications • Identify motivation to make the gift

Ag. Development Resources: Why We VisitAg. Development Resources: Why We Visit

• Visits help identify the key link to Purdue• Educate and involve the prospective donor• Cultivate the prospect• Assess the prospect’s giving level• Formulate the right gift proposal that matches their

interests• Decide who is the right person to make the ask• Decide when the prospect is ready to be solicited

Collaboration is KeyCollaboration is Key

• Your involvement is critical.

• Open doors for development staff with prospects.

• Consider participating in joint visits or meetings.

• We are here to serve you and help advance your programs.

The significance of faculty and staff is difficult The significance of faculty and staff is difficult to overstateto overstate

• Fred van Eck was motivated to give timberland worth more than $20M to the Department of Forestry and Natural Resources after attending a presentation by the director of the HTIRC.

• He was not a Purdue alumnus.

• He did not visit the Purdue campus.

Eric PutmanEric PutmanDirector of AdvancementDirector of Advancement

[email protected]@Purdue.eduTel: 765-494-8672Tel: 765-494-8672

Purdue UniversityPurdue UniversityPfendler Hall of Agriculture, Room 108Pfendler Hall of Agriculture, Room 108

715 W. State Street715 W. State StreetWest Lafayette, IN 47907-2061West Lafayette, IN 47907-2061