Agriculture and Agri-Food Canada Social Media Monitoring Workshop Presented By: Mike Kujawski
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Agriculture and Agri-Food Canada
Social Media Monitoring Workshop
Presented By: Mike Kujawski
Our Mission To advance the marketing discipline
in the public and non profit sectors
Our Mantra Strategy before Tactics
let’s start with some
CONTEXT
“a shift of the Internet from a publishing environment to a participation environment”
- Tim O’Reilly
web 2.0
“internet-based applications that build on the ideological and technological foundations of web 2.0, and that allow the creation and exchange of user-generated content“ -Wikipedia, 2010
social media
“Social media is people having
conversations online”
Word of mouth
on
STEROIDS
What is social media monitoring?
listening
Why is social media monitoring important?
the global internet population is
2 BILLION
1 BILLION people will visit one of these 5 sites today…
the Canadian internet population is
28 MILLION
Canadians spend
14 HOURS online each week
the number of Canadian content creators is
6 MILLION
http://bit.ly/forresterlink
3.7 BILLION google searches per month in Canada
(92% of Canadian internet users visit search engines regularly)
the race is on
1. Understand what you are up against 2. Set social media engagement goals 3. Conduct a digital presence audit 4. Conduct a SWOT analysis and mitigate risks 5. Set SMART social media engagement objectives 6. Determine your strategy for each objective 7. Determine your tactics for each strategy 8. Develop a social media governance document 9. Develop an implementation plan and high-level budget 10. Continually evaluate and adjust
Need to follow a strategic process…
simplified
approach
WORKSHOP COMPONENT
Who’s talking and what are people saying about you
right now?
Task 1: Find 3 insights about AAFC
www.google.com/insights/search/#
www.google.com/reader
Task 2 : Setup 3 AAFC related RSS feeds in a reader
RSS the pipeline that brings content to you
Task 3 : Find 3 influential farming bloggers
www.technorati.com
http://blogsearch.google.ca http:www.blogpulse.com
1000 tweets go out every second
3 things to remember…
#1 - open platform
#2 - ability to filter
#3 – indexed by…
www.search.twitter.com
Task 4 : Find #agchat tweets within 500km of Ottawa
www.google.com (filter:realtime)
Task 5: Create 3 monitoring columns in Tweetdeck
www.tweetdeck.com
Task 6: Create, send & track a short URL
bit.ly
Task 7: Find 3 influential industry tweeters
www.wefollow.com
www.klout.com
www.trendsmap.com
Task 9: Identify trends in a specific city
www.google.ca/advanced
Task 10: Track your inbound links
www.opensiteexplorer.com
www.linkedin.com
Task 11: Find Industry Colleagues & Groups
www.google.com/alerts
Task 12: Setup a Google Alert
also try…
Slide Search & Analytics
www.slideshare.com
YouTube Search & Insights
www.youtube.com
Document Search & Insights
www.docshare.com www.scribd.com
Facebook Psychographic Tool
www.facebook.com/ads/create
Engagement Level Tracking
www.postrank.com
Proprietary social media monitoring tool demo
Radian 6
www.radian6.com
thanks for your time!
where to find me
mike kujawski
Mike Kujawski Phone: 613.731.9851 ext. 12
E-mail: [email protected]
Blog: www.mikekujawski.ca
Twitter: @mikekujawski
Website: www.cepsm.ca
www.cepsm.ca
Related Documents
