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Artwork AutomationDisruptive innovation from Itarusby Jamie Garner, Director of Software
These days technology must be leveraged to bring you more than just impressive artwork cost savings.
In today’s stress-filled environment, where there is a high level of stakeholder’ collaboration, there is a need to deliver best-in-class process management. Couple that with automation that is optimised to your business processes and you can increase speed to market whilst also reducing your risk of non-compliance.
By using Itarus’ proven ArtworkOnline technology it is possible to automatically generate and deliver print-ready PDFs to brands over the web for a fraction of the costs associated with artwork methods delivered by ‘traditional’ artwork agencies.
By adopting what Itarus calls “ViVo” principles, content can be approved to automatically generate artwork PDFs which will be fully compliant.
Content (Validated inputs) to artwork PDFs (Validated outputs) is ViVo
Experience tells us that the management time savings alone deliver you return on investment; this coupled with potential direct savings of 80% to 90% per project means Itarus can deliver on all fronts.
Agility, Speed, Assurance and Savings.
Itarus’ OnlineServices software and prepress automation know-how will give you the capability to deliver, in many cases, print-ready packaging files globally at the point they are needed in the shortest of lead-times.
OnlineServices
In most cases each generated artwork PDF was a tenth of the cost!
Disruptive innovation from Itarus
“ArtworkOnline has helped us slash artwork from weeks to minutes. Artwork is no longer a chore but a marketing weapon - cost savings
are an added bonus!”Mike Bramworth, Portfolio & Programme Director - Lucozade Ribena Suntory - August 2017
Itarus information sheet 020.0415th August 2017Page 2 of 4
Industry Partner
ArtworkOnline
Drive down your prepress costs!
All corporatised back-of-pack options generated automatically
Print-ready files ‘on demand’
The technologythat makes it
possible...
Back-of-pack automation…Automated creation of back-of-pack content as a direct outcome from Technical Specification systems (ViVo assured of course!) will drive down prepress costs even further, in the case of some major retailers savings could be in excess of £500,000 per year.
Pre-approved back-of-pack layouts can be rationalised to groups of packaging (ensuring consistency) or the back of pack can be auto-generated in all design layout options as part of the process. These PDF elements are entirely ready for artwork technicians to simply pick up the appropriate option and combine with design elements, reducing lead-times and third party costs.
...or finished print-ready artwork.In many cases it will be possible to select an existing template or create new templates and access automatically pre-configured workflows so that brands and retailers, at the push of a button, ‘instructs’ the technology to make and deliver consistently designed print-ready PDFs.
Speedto market
Total costof ownership
Right thefirst time
QualityImprovementInitiative
10th NovemberSERVES
Jamie'sBirthday Party!
10th NovemberJamie's Chocolate Chip
One portion contains
of the reference intake*Typical values per 100g: Energy 1668kJ / 399kcal
Itarus information sheet 020.0415th August 2017Page 3 of 4
Industry Partner
More and more brands & retailers are engaging in a war for shelf space and consumer attention resulting in them tailoring more and more products by region, ethnic group, gender, family size, language and in more and more cases for the individual customer.
The demand for higher volumes of short-run digital print is increasing thus the reliance to deliver compliant packaging content ‘just-in-time’ during the manufacturing process has never been higher.
Brands require solutions that can offer them agility whilst ensuring that control of their brand and content is maintained.
Millions can be saved by creating an online library of templates from which many print-ready PDF variants can be created and amended quickly and easily.
Some of these online templates could be made available instore to personalise items for customers.
This example is a bespoke ‘Party Pack’ of Birthday treats!
Itarus information sheet 020.0415th August 2017Page 4 of 4
Industry Partner
Return on investment…
Our point is… this is just the beginning!
Our recent store audits across major retailers in the DIY, Automotive, Supermarket, Health & Beauty and Arts & Crafts sectors concluded that there are large ranges of suitable artworks with high levels of consistency.The cost to create an ArtworkOnline template typically can be 2 to 3 times the cost of a conventional artwork. However in some ranges analysed, each template could be used to produce as many as 25 different artworks within a range.Once the template is created, the cost to create a new variant or amend an existing artwork, in many cases, will be a fraction of the normal cost associated with making an amendment. You will not have to wait long either as this can be done in just minutes!You can achieve up to 90% cost savings creating your right the first time, ‘good to print’ artwork PDFs
AGILITY Imagine access to all of your templated artworks to adapt further to suit a dynamic market place, or add another item to an existing range.
SPEED Imagine making a necessary change to an artwork in just minutes with no dependency on prepress agencies’ lead-times.
ASSURANCE Imagine your brand protected by ‘intelligence’ built in to each template; with compliance assured by controlling the inputs and outputs (ViVo), and applying controlling brand guidelines.
SAVINGS Imagine further savings derived from this technology: hours and hours saved; speed to market greatly improved; meaning even greater financial benefits for you.
Speedto market
Total costof ownership
Right thefirst time
Large ranges of simple artworks highly suited to automation