Global Product Lifecycle Iterative Funding @LeanPLC @craigstrong
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Global Product Lifecycle
Iterative Funding
@LeanPLC@craigstrong
Budgeting & Forecasting
Uncertainty—in the economy, society, politics—has become so great as to render futile, if not counterproductive, the kind of planning most companies
still practice: forecasting based on probabilities
“
”
Big Ideas & Big Bets
X X
Self Perpetuating Risk
BigPlans
BigBudgets
BigSystems
HighRisk
Command & Control Behaviours
Cost Of Change is High
ConstrainsInnovation
Management Overhead
Traditional Governance Reduces the Capability to Innovate
New Ideas
Products
Long time to marketBottleneck of ideas
Strategic force field which limits ideas internally
The World Has Changed
Jeremy Hope, 2003. Beyond Budgeting: How Managers Can Break Free from the Annual Performance Trap. Edition. Harvard Business Review Press.
Investment StrategiesHigh Probability
Low Probability
Low Impact
Large Organisations
High Impact
Start Ups
Larry Downes is co-author, with Paul Nunes, of Big Bang Disruption: Strategy in the Age of Devastating Innovation
Traditional Models Are ChangingBig Bang Market Adoption
Roger’s Market Segments
Projects vs Products
Global Product Lifecycle
Key Questions
Can you identify a core user problem in a target market?
Are there real customers who get value from your concept?Is there a viable business model for this product?
Can you demonstrate Product/Market Fit or validated business model?
Expanding market reach, improving product performance and outcomes?
Continuing to provide value, retain customers, deliver on outcomes?
What residual value can be gleaned from the business?
Idea Explore Validate Grow Sustain Retire
A Non-Linear Process
Learn Build
Measure
Reducing Risk
Funding & Evidence
Risk
Time
Idea Explore Validate Grow
PLC Governance Criteria
● Accessibility● Security● Quality● Efficacy
● Product Management● Operations● Safeguarding● Marketing & Brand
● Sales● Legal● Customer Experience● Many More +
QuarterlyHypotheses
Product Metrics
£?Political Economic Social Technological Legal Environmental
Strategic Growth
Hypotheses
Political
Economic
Social
Technological
Legal
Environmental
Before After
Iterative Funding
http://blog.mercdev.com/mvp-when-less-is-more/
Not like this…
Like this…?
Product Lifecycle Principles More Ideas, More Bets, More Tests
New Ideas
Not all the ideas survive but all the learnings are recorded
All the ideas are quickly captured and tested
One to three months turnaround
Walls are pervious allowing ideas into and out of the company
Open Innovation
5 Key Take Aways
● Agility is an organisational shift● Bet small, don’t bet big upfront● Certainty is a fallacy● Diversity is key to innovate● Environment is shifting rapidly
Thank You
Feedback & Questions
@leanplc@craigstrong
Related Documents
