AGILE ePUBLISHING An Association Case Study Association Case Study:
AGILE ePUBLISHINGAn Association Case Study
Association Case Study:
tizra.com
Overview• Trends affecting associations
• The digital publishing opportunity
• What is agile ePublishing?
• AAOS case study– Identifying problems– Evaluating vendors– Implementing quickly– Integration with other systems– Iterate, iterate, iterate…– Results
tizra.com
Trends Affecting Organizations• Members are looking for more personalized and
curated information
• Associations need to identify non-duesrevenue models
• In the Internet age, information needs to be updated and distributed quickly
• Richer, more seamless and interactive experiencesare expected
tizra.com
Digital Publishing Opportunities
• Immediate delivery of content
• Improved discoverability of content
• Open web standards providing access across devices and platforms.
• Easier repurposing of content
• Ability to add value with rich media, supplements, etc.
tizra.com
Agile ePublishing Defined• Rapid iteration to constantly improve user experience• Content repurposing and remixing• Ability to reach users on their preferred devices• Personalization based on integration with
existing systems• Ability to leverage existing content and enhance
with new digital-first content• Data driven optimization• Flexible revenue models
tizra.com
American Academy of Orthopaedic Surgeons
• Preeminent provider of musculoskeletal education to orthopaedic surgeons and medical professionals around the world
• Professional association with 39,000 members worldwide
• Active publisher of scientific and medical education materials since the 1950s
tizra.com
Making the Shift to Digital• AAOS began selling ebooks in 2012
Initial platform wasn’t agile– Titles required an app– High vendor royalties– Limited options (content, integration, configuration)
• 2013 AAOS strategic goal– Accelerate content production– Increase flexibility of content delivery
tizra.com
AAOS Wish List• Unified online experience• Streamlined print/digital workflows• Direct control over revenue• Ability to repurpose content for continuing education• Search and social sharing• Protection of intellectual property• Flexibility in marketing and business models
tizra.com
Keys to Agile ePublishing• Rapid ingestion of existing content
• Ability to enhance over time with rich media and new digital first content
• Seamless cross-platform support with browser-based delivery
• Direct control from editorial through sale and fulfillment
• Integration with association management and other systems for single sign-on, tiered pricing and personalization
• Support for flexible revenue models, including trials, subscriptions and institutional sales
tizra.com
Points to Consider• How will you manage DRM?• Will you support tablets and phones?• Do you prefer a fixed layout for a consistent user
experience between print and digital or reflowable?• How can you repurpose existing content (unbundling?
remixing?)• How can you support institutional customers?• Integration with other offerings like CME?
tizra.com
Questions?
Bill Bruce, CAEChief Technology OfficerAAOS
Carlos R. MartinezVice President, [email protected]