AGILE-ENABLED PRODUCT INNOVATION Ben Melbourne June 15, 2015 Sydney Australia
Jul 14, 2015
AGILE-ENABLED PRODUCT INNOVATION
Ben Melbourne
June 15, 2015
S y d n e y A u s t r a l i a
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DISRUPTION
Image source: http://floridapolitics.s3.amazonaws.com/wp-content/uploads/2015/02/09061713/disruption.jpg
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Uber has taken 10% of the Australian Taxi market in 2 years.
getpocketbook.com/blog/the-rise-and-rise-of-uber-in-australia/
DISRUPTION
Image source: http://www.seetherealsydney.com/taxi/
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PRODUCT INNOVATION
Image source: http://pixshark.com/broken-light-bulb.htm
Image source: www.emeraldinteriordesign.ie/blog/the-colour-of-love/hug-salt-pepper-shakers-alberto-mantilla1
INNOVATION +
AGILE
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Turning ideas into successful products that customers will pay for.
PRODUCT INNOVATION
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http://www.moderndesign.org/2010/08/extra-large-bulb-light.html
Image source: www.moderndesign.org/2010/08/extra-large-bulb-light.html
NETWORKS OF IDEAS
Image source: https://asianpeach.wordpress.com/tag/light-bulbs/
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I have not failed. I've just found
10,000 ways that won't work.
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Thomas A. Edison
Image source: http://imgkid.com/thomas-edison-old-light-bulb.shtml
AGILE Image source: http://martinfowler.com/articles/itsNotJustStandingUp.html - Karthik Chandrasekarial (ThoughtWorks Pune Office)
AGILE PRINCIPLES
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Data driven
Iterative Cross functional
Adaptive Embrace learning
Vision led
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BECOME THE DISRUPTOR
Image source: http://floridapolitics.s3.amazonaws.com/wp-content/uploads/2015/02/09061713/disruption.jpg
HOW DO WE GET THERE?
13 Image source: ThoughtWorks
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TAKE EVERYONE ALONG FOR THE RIDE
Marketing Security Designer Exec Customers Analyst Product
Developer
DIFFERENT PERSPECTIVES
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Customer (desirability)
Technology (feasibility) Business
(viability)
Product Innovation
DIFFERENT MODES
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DISCOVER EXECUTE
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UNDERSTAND THE PROBLEM
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FOCUS ON THE FIRST CHALLENGE TO TACKLE
Image source: Diana Adorno
19 Image source: Diana Adorno
USE RICH DISCOVERY TECHNIQUES
Innovation Lab.
www.thoughtworks.com/clients/woolworths
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SET UP CLOSE TO CUSTOMERS
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PROTOTYPE & TEST
COLLECT INSIGHTS & LEARN
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GENERATE MORE IDEAS
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TEST AGAIN
Life is too short to build something that
nobody wants. . Ash Muayra
Author Running Lean
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START BUILDING BY CREATING A VISION
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GENERATE LOTS OF IDEAS
COLLABORATIVE DESIGN
DIVERGE & CONVERGE
DIVERGE & CONVERGE CONTINUALLY
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COLLABORATIVE DESIGN
Analyst
Marketing
Designer Product
Call centre
Developer
Director
INNOVATION IS A TEAM SPORT
VALIDATE YOUR IDEAS
WHICH IDEAS DO YOU TEST?
Appearance & interaction
Product structure
Product pricing
Cost & revenue structure
Customer value proposition
Business model
WHAT TO TEST
COMPARE THE VALUE VS. RISK
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Profitability
Customer need
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Technical Feasibility
Market fit
High Low Value
Risk/uncertainty
Usability testing is the killing field of cherished notions.
DAVID ORR http://uxmag.com/articles/user-experience-for-developers
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TEST YOUR IDEAS …AT SPEED
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TEST YOUR IDEAS …IN CODE
TEST YOUR IDEAS …BY RELEASING THEM
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BE RUTHLESS ABOUT SCOPE
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TAKE LOTS OF SMALL BETS
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www.thoughtworks.com/clients/curtin-university
47 www.fireballsinthesky.com.au/
48 www.fireballsinthesky.com.au/
49 www.fireballsinthesky.com.au/
50 Image source: David Colls
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BUILD
MEASURE
LEARN
PREPARE TO LEARN
Ideas are cheap, action is gold.
GREGG GIRLING Culture Hacker at ThoughtWorks
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QUESTIONS?
Ben Melbourne www.thoughtworks.com
@benmelb