AGILE BUSINESS Carol Morgan Cox @CivicLink Carol Morgan Cox InterMedia4web.com Full Sail University iSummit 2012
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AGILE BUSINESSCarol Morgan Cox@CivicLink
Carol Morgan CoxInterMedia4web.com
Full Sail University
iSummit 2012
What I Do
Agile Business
@CivicLink
Carol Morgan CoxInterMedia4web.com
Full Sail University
An Early Lesson in Agility
Company A•Took months to decide on a logo
•Wedded to third-party technology partner that was inflexible & complicated
@CivicLink
Company B•Fast decision-making
•Switched technology from established provider to new (unproven) tech company
Result: Improved productivity andincreased revenue
Result: Loss of revenue and morale;missed marketplace opportunity
Carol Morgan CoxInterMedia4web.com
Full Sail University
Agile Business
What Agile Is Not
Knee-jerk reactions
Circumventing existingprocesses
Architecture
@CivicLink
What Agile Is
Attitude and PhilosophyWelcome change & make adjustmentsAwareness and ActionAbility to see and seize opportunities
People-focused
Carol Morgan CoxInterMedia4web.com
Full Sail University
Agile Business
Startups & Business Models
Product & ProcessDevelopment
MarketingCampaigns
Information & Data Analysis
Where can you apply Agile philosophy?
Carol Morgan CoxInterMedia4web.com
Full Sail University@CivicLink
Agile Business
Why be Agile?
Regular feedback and implementation
Provide More Value to CustomersHigher quality productsSense of accomplishmentAutonomy & collaboration
Improve Productivity & Morale
Start bringing in revenue nowStay ahead of competition
Achieve Business Goals
Don’t get trapped in the“innovator’s dilemma”
Encourage Innovation
@CivicLink
Carol Morgan CoxInterMedia4web.com
Full Sail University
Agile Business
@CivicLink
“The Lean Startup”, Eric Ries
Carol Morgan CoxInterMedia4web.com
Full Sail University
Agile Business
@CivicLink
“The Lean Startup”, Eric Ries
Continuous, Validated Learning
Carol Morgan CoxInterMedia4web.com
Full Sail University
Agile Business
@CivicLink
“The Lean Startup”, Eric Ries
Minimum Viable Product
Carol Morgan CoxInterMedia4web.com
Full Sail University
Agile Business
“Our job was to find a synthesis between our vision and what customers would accept; it wasn’t to capitulate to what customers thought they wanted or to tell customers what they ought to want.”
@CivicLink
Eric Ries, The Lean Startup
Carol Morgan CoxInterMedia4web.com
Full Sail University
Agile Business
@CivicLink
Don’t Make Assumptions Without Validating
Carol Morgan CoxInterMedia4web.com
Full Sail University
Agile Business
@CivicLink
Get Instant Feedback from Your Visitors & Users
Carol Morgan CoxInterMedia4web.com
Full Sail University
Agile Business
@CivicLink
Get Detailed Feedback from Target Audience
Carol Morgan CoxInterMedia4web.com
Full Sail University
Agile Business
@CivicLink
Agile Product Development
Carol Morgan CoxInterMedia4web.com
Full Sail University
Agile Business
@CivicLink
New Product = New Opportunities
Carol Morgan CoxInterMedia4web.com
Full Sail University
Agile Business
How to be Agile
AwarenessCustomersPartners/SuppliersCompetitorsIndustry
IdeasInnovation, not justimprovements
ActionPut it out in the worldBuild-Measure-Learn
@CivicLink
Carol Morgan CoxInterMedia4web.com
Full Sail University
Agile Business
“We don’t finish our films, we release them.”
@CivicLink
John Lasseter, Pixar
“Build half a product, not a half-assed product.”Jason Fried, 37 Signals
“Little Bets” by Peter Sims; “Rework” by Jason Fried & David Heinemeier Hansson
Carol Morgan CoxInterMedia4web.com
Full Sail University
Agile Business
Carol Morgan Cox@CivicLink
iSummit 2012
THANK YOU!
Carol Morgan CoxInterMedia4web.com
Full Sail University
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