SOLO TRAVELERS FAMILIES HONEYMOONERS GROUPS Plan Target Recommend Experience & SOLD OUT OF 2013 CRUISES 67 % JAN 2013 100 % SOLD OUT OF 2013 CRUISES AUG 2013 Average AGE EARLY Growing Segments The Perfect Cruise Preferences 65+ 50-65 35-49 0-21 21-34 AVID TRAVELERS Other United Kingdom Australia Canada United States SEEKING EXPERIENTIAL TRAVEL OPTIONS FAMILIES: HOLIDAY SEASON CRUISES FOOD & WINE LOVERS: FRANCE, ITALY, PORTUGAL & SPAIN ADVENTURE SEEKERS: ASIA CRUISES/TOURS GARDENERS: SPRINGTIME CRUISES PROSPECT UNDERSTAND ESCORTED TOUR CLIENTS MARRIED AND TRAVEL WITH SPOUSE OR COMPANION UPSELL MOSTLY FROM ... OCEAN CRUISERS PRE- OR POST- cruise extensions 1–NIGHT HOTEL added 8-DAY cruises 13-DAY cruises M O S T A R E MANY HAVE ADVANCED DEGREES C O L L E G E E D U C A T E D ANNUAL HH INCOME $ 1 0 0 K + Your Uniworld Business Current Guests For Future Clients When it comes to selling travel, identifying your potential clients and matching the right Uniworld products with them can make all the difference. Knowing the best ways to target and reach them is a matter of having the right data and sticking to a proactive plan. G R O W I N G
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SOLOTRAVELERS
FAMILIES
HONEYMOONERS
GROUPS
Plan
Target
Recommend
Experience &
SOLD OUTOF 2013 CRUISES
67%
JAN 2013
100%
SOLD OUTOF 2013 CRUISES
AUG 2013
Average
AGE EARLY
GrowingSegments
The PerfectCruise
Preferences
65+50-65
35-49
0-2121-34
AVID TRAVELERS
Other
United Kingdom
Australia
Canada
United States
SEEKING EXPERIENTIAL TRAVEL OPTIONS
FAMILIES:HOLIDAY SEASON CRUISES
FOOD & WINE LOVERS:FRANCE, ITALY, PORTUGAL & SPAIN
ADVENTURE SEEKERS:ASIA CRUISES/TOURS
GARDENERS:SPRINGTIME CRUISES
PROSPECTUNDERSTAND
ESCORTED TOUR CLIENTS
MARRIED AND
TRAVEL WITH
SPOUSE OR
COMPANION
UPSELLMOSTLY FROM ...
OCEAN CRUISERS
PRE- OR POST- cruise extensions
1–NIGHT HOTELadded
8-DAY cruises
13-DAY cruises
MOST ARE
MANY HAVEADVANCEDDEGREES
COLLEGEEDUCATED
ANNUAL
HH
INCOME
$100K+
Your Uniworld Business
Current Guests For Future Clients
When it comes to selling travel, identifying your potential clients and matching the right
Uniworld products with them can make all the difference. Knowing the best ways to target and reach them is a matter of having the right data
and sticking to a proactive plan.
GROWING
Is Uniworld Right For Your Clients?
The Benefits Of Working With Uniworld
If you can answer “YES” to most of the qualifying questions below, a Uniworld boutique river cruise may be the right choice for your clients:
Please log-in to uniworld.com/agency to access helpful tools and resources.
Please contact your local Sales Manager at 1-800-868-7905. Visit uniworld.com, or log-in to uniworld.com/agency to start growing your Uniworld business.
CST#2075415-20
YES NO
YES NO
YES NO
YES NO
YES NO
YES NO
YES NO
YES NO
YES NO
YES NO
1. Are your clients looking for a unique travel experience that combines the best of ocean cruising and land touring?
2. Would your clients like to visit must-see capital cities, as well as charming villages that big ships can’t reach?
3. If your clients have experienced an ocean cruise before, do they prefer luxury cruise lines such as Crystal Cruises, Regent Seven Seas, or Silversea Cruises?
4. Do your clients prefer to stay at deluxe hotels such as the Four Seasons, Ritz Carlton, or Waldorf Astoria properties?
5. Are your clients looking for a convenient, all-inclusive travel experience where everything is included in one price?
6. Are your clients looking for exclusive excursions and authentic experiences?
7. Do your clients enjoy smaller group outings, without the crowds?
8. Do your clients enjoy personalized service?
9. Do your clients exercise regularly, particularly at a gym?
10. Are your clients food and/or wine connoisseurs?
• Online Toolkit: Ready-made letterhead, postcards, brochures, DVDs, and an extensive image library are at your fingertips. Plus, the convenient Smart Suite toolkit allows you to create and print customized marketing materials from your office or home office.
• Cooperative Marketing: Discuss co-op ideas with your local Sales Manager, including targeted “Web to Print” options.
• Co-Branded Website: Give your clients the content and imagery of Uniworld’s consumer website, but with a customized URL; your travel agency logo or head shot; contact name; agency name; social network links; and more.
• Travel Agent Online Booking Engine: Make real-time bookings on Uniworld’s River Currents online booking engine for Travel Agents only.
• River Cruise Specialist Program: Take advantage of the Program’s many benefits.
• RiverTalk™ Webinar Series: Stay up-to-date on new itineraries, ships, and more with webinars designed exclusively for Travel Agents.
• E-Partner and CRM Programs: Stay top-of-mind with your clients when Uniworld sends them automatic, co-branded “Thank you for booking,” “Know before you go,” and “Welcome home” emails with valuable information and your agency logo/contact details. Plus, Uniworld will email you when your Uniworld client completes their post-cruise survey or requests a new brochure.