Growing business through strategic understanding of consumer response 1
Agent based modeling and MarketSim
May 13, 2015
Agent-based modeling and marketSim can help brands and marketers build strategic and tactical marketing plans to drive more revenue, profit, brand and share.
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1
Growing business through strategic understanding of
consumer response
2
Strategic & tactical marketing decision-
making mustfocus on
howconsumers
make purchase decisions
3
Purchase
Inertia
Purchase Intent
Brand perception
Drivers of consumer purchase behavior
4
Purchase
Inertia
Purchase Intent
Brand perception
Drivers of consumer purchase behavior
Products
Pricing
Media
Store
Shopping
Competitors
Social
External factors
5
Consumers
Competitors
External Influences
Short v Long term
Analysis
Data
Budget
Many dimensions of marketing decision-making
?
6
Launch new productsBuild strategic marketing plansImprove mix and flighting
Product P
rice
Place
Promotion
Deliver more revenue, profit, brand & share
MIX
7
• Drive long term strategic change in marketing decision-making methods
• Provide training to over 2,000 senior marketers, globally
• Build consumer centric software (MarketSim)
North America
Russia
Malaysia
Hong Kong
Vietnam
Kenya
Strategic decision-making support Global experience
Sri Lanka
Singapore
Japan
Morocco
Indonesia
Tanzania
ProRelevant
+1 404-816-4344, Atlanta, USA
+65 9185-6443, Singapore
www.ProRelevant.com
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