Bienville Plantation 16673 SE 81st Drive County Road 137 White Springs, FL 32096 Wednesday, December 7, 2016, 9:00 a.m. – 11:00 a.m. Agenda Call to Order Roll Call Welcome and Introductions Approval of Minutes Calendar of Events 2017 Vacation Guide 2017 Tradeshows DEO Grant (Current) o Project Updates DEO Grant Organizational Budget 2015‐2016 Florida's Suwannee River Valley Marketing Group Proposed Investment Columbia County $ 36,000.00 Hamilton County $ 5,500.00 Suwannee County $ 8,500.00 Total Tri‐County Investment $ 50,000.00 DEO Matching Grant $ 50,000.00 Total Marketing Dollars $ 100,000.00
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Agenda (with backup) for Florida's Suwannee River Valley … · 2019. 3. 14. · Bienville Plantation 16673 SE 81st Drive County Road 137 White Springs, FL 32096 Wednesday, December
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Bienville Plantation 16673 SE 81st Drive
County Road 137 White Springs, FL 32096
Wednesday, December 7, 2016, 9:00 a.m. – 11:00 a.m.
Agenda
Call to Order
Roll Call
Welcome and Introductions
Approval of Minutes
Calendar of Events
2017 Vacation Guide
2017 Tradeshows
DEO Grant (Current)
o Project Updates
DEO Grant Organizational Budget 2015‐2016 Florida's Suwannee River Valley Marketing Group Proposed Investment
Columbia County $ 36,000.00 Hamilton County $ 5,500.00 Suwannee County $ 8,500.00 Total Tri‐County Investment $ 50,000.00 DEO Matching Grant $ 50,000.00
Total Marketing Dollars $ 100,000.00
Marketing Initiatives FSRV Marketing Budget (without grant funds)
6 Suwannee County Restaurants and Hotels Brochure ‐ 10,000 Copies Teena Peavey
$ 2,000.00
7 Hamilton County Restaurants and Hotels Brochure ‐ 10,000 Copies Jennifer Hand $ 2,000.00
8 Association Fees Columbia County TDC
9 Pennsylvania RV and Camping Association $ 275.00 10 Florida Festival and Events Association $ 450.00 11 Visit Florida $ 450.00 12 Florida RVT Association $ 150.00 13 International Festival and Events Association $ 465.00 14 American Bus Association $ 500.00
Web Advertisements Jennifer Hand 15 Strategic Plan Paula Vann $ 12,620.00 16 Trade Shows 17 FL RV Super Show Tampa (January 12‐17, 2016) Teena Peavey $ 750.00
18 Atlanta Camping and RV Show (January 29‐31,2016) Michelle Moore & Brittney Archer
$ 925.00
19 I‐95 & I‐75 Fall and Winter Fest (October 30, 2015 & TBD) Columbia County TDC
$ 120.00
20 Tampa Tribune Boat Show (March 2016) Cody Gray $ 595.00
Teena Peavey & Carol Walker Teena Peavey & Carol Walker Elaine McGrath
$ 1,950.00
22 America's Largest RV Show (Hershey, PA) (September
2016) Teena Peavey $ 800.00
23 Sunbelt Ag Expo (October 2016) Jimmy Johnson & Andrea Thomas
$ 680.00
24 Villages Travel Show and Outdoor Expo (May 2016) Austin Richmond $ 1,470.00 25 Accommodations $ 2,000.00 26 Maintenance/Gas for Usage of Van $ 2,500.00
FSRV Marketing Budget Total $ 50,000.00
DEO Grant Marketing Budget
27 Things to Do in Florida's Suwannee River Valley Brochure ‐ 10,000 Copies
Teena Peavey $ 1,500.00
28 Hospitality Staff Training Columbia County TDC
$ 2,500.00
29 Phone App FSRV Marketing Committee
$ 10,000.00
30 Social Media Campaign (Instagram, YouTube, Facebook, Twitter) Teena Peavey $ 4,000.00
31 Boat Ramps, Fishing, Q & A Brochure ‐ 10,000 Copies Amy Conyers & Jennifer Miller
$ 2,000.00
32 Billboards on I‐75 and I‐10 Rod Butler & Andrea Thomas
$ 6,000.00
33 Speakers for FSRV Meetings to Enhance Tourism Education
Columbia, Hamilton & Suwannee County TDCs
$ 2,500.00
34 Campaign Pop‐ups for Hotels and Campgrounds ($350 ea.) Carol Walker $ 2,800.00 35 Lead Generation Campaign Brittney Archer $ 8,000.00 36 Strategic Plan Paula Vann $ 10,700.00
DEO Grant Marketing Budget Total $ 50,000.00
Total Marketing Budget
$ 100,000.00
Committee Updates
o Marketing
o Financial
Special Events / New Initiatives – Columbia County
Special Events / New Initiatives – Hamilton
Special Events / New Initiatives – Suwannee
Next Meeting – January 25, 2016 (Columbia County)
Adjournment
8 min (5.3 miles) via US·41 N and S E C R 137
Fastest route, the usual traffic
White Springs, FL
t Head north on Bridge St toward Spring St
46ft
., Turn left at t he 1st cross street onto Spring St
407ft
t
t
Continue onto Robert St
0.2mi
Continue onto US·41 N/ Roberts St 0 Continue to follow US-~1 N
3.2mi
i+ Turn right onto S EC R 137
1.9mi
18102 County Road 13 White Sonngs FL 32096
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(Comfort Suites), Kristi Jenkinson (LC Hotels), Allen Martin (FWC), Thomas Lynn (Suw.Dem.), and Brittney Archer
(SOSMP).
Approval of Minutes:
Approval of the September 28, 2016 regular meeting minutes. A motion was made, by Paula Vann, second by Cody
Gray, to approve the meeting minutes as presented. The motion was approved.
Calendar of Events:
Paula Vann asked everyone to look over their copy of the calendar of events and let her know if any changes are
needed.
2017 Vacation Guide Bid:
Paula Vann informed the group that she will be meeting with the advertiser and they will start working on a
timeline.
Current DEO Grant:
Greg Scott reviewed the current DEO project updates with the group.
Marketing Initiatives FSRV Marketing Budget (without grant funds)
Springs Brochure 10,000 Copies Amy Conyers $800.00 Promotional Items Columbia County TDC Bags Pens
$7,000.00
Keychains
Vacation Guide Columbia County TDC / FSRV Marketing Committee
$2,000.00
Postage Columbia County TDC $2,000.00 Website Gregg Scott & Teena Peavey $7,500.00 Suwannee County Restaurants and Hotels Brochure ‐ 10,000 Copies Teena Peavey/Jimmy Norris $2,000.00 Hamilton County Restaurants and Hotels Brochure ‐ 10,000 Copies Jennifer Hand $2,000.00 Association Fees Columbia County TDC
Pennsylvania RV and Camping Association $275.00 Florida Festival and Events Association $450.00 Visit Florida $450.00 Florida RVT Association $150.00 International Festival and Events Association $465.00
American Bus Association $500.00 Web Advertisements Jennifer Hand $12,620.00 Trade Shows
FL RV Super Show Tampa (January 12‐17, 2016) Teena Peavey $750.00
Atlanta Camping and RV Show (January 29‐31,2016) Michelle Moore & Brittney Archer
$925.00
I‐95 & I‐75 Fall and Winter Fest (October 30, 2015 & TBD) Columbia County TDC $120.00 Tampa Tribune Boat Show (March 2016) Cody Gray $595.00 Tri‐Base Military Shows
Teena Peavey & Carol Walker Teena Peavey & Carol Walker
$1,950.00
Georgia $750 (March 2016) Elaine McGrath America's Largest RV Show (Hershey, PA) (September 2016) Teena Peavey $800.00 Sunbelt Ag Expo (October 2016) Paula Vann $680.00 Villages Travel Show and Outdoor Expo (May 2016) Teena Peavey $1,470.00 Accommodations $2,000.00 Maintenance/Gas for Usage of Van $2,500.00
FSRV Marketing Budget Total $50,000.00
DEO Grant Marketing Budget Things to Do in Florida's Suwannee River Valley Brochure ‐ 10,000 Copies Teena Peavey $1,500.00 Hospitality Staff Training Columbia County TDC $2,500.00 Phone App FSRV Marketing Committee $10,000.00 Social Media Campaign (Instagram, YouTube, Facebook, Twitter) Teena Peavey $4,000.00 Boat Ramps, Fishing, Q & A Brochure ‐ 10,000 Copies Amy Conyers & Jennifer Miller $2,000.00 Billboards on I‐75 and I‐10 Rod Butler $6,000.00
Columbia, Hamilton & Speakers for FSRV Meetings to Enhance Tourism Education Suwannee $2,500.00
County TDCs Campaign Pop‐ups for Hotels and Campgrounds ($350 ea.) Carol Walker $2,800.00 Lead Generation Campaign Brittney Archer $8,000.00 Strategic Plan Paula Vann $10,700.00 DEO Grant Marketing Budget Total $50,000.00
Total Marketing Budget 100,000.00
Marketing Report
Teena Peavey went over the marketing with the group.
Financial Report:
Paula Vann went over the financial report with the group.
County Updates:
Information was shared on upcoming events, as well as updates on recently held events, around the tri‐county
region by Paula Vann (CCTDC), Jimmy Johnson (Bienville), Greg Scott (SC) and Teena Peavey (SOSMP).
Adjournment:
There being no additional business to be brought before the board at this time, the meeting was adjourned at
9:49am. The next meeting to be determined.
2016 Columbia County & the Surrounding Area's Calendar of Events
Subject Start Date End Date Location Santa in Olustee Park 12/1/2016 12/23/2016 Olustee Park in Downtown, Lake City
FOL Sponsor Reception 12/1/2016 12/1/2016 Stephen Foster Folk Culture Center State Park