_____________________________________________________________________________________________________ Tourist Development Council Carol Whitmore, Chairman, Vernon DeSear, Vice‐Chairman Mayor Wayne Poston, Doug Copeland, Ed Chiles, Dale Sconyers, Jack Rynerson, Jiten Patel, Eric Cairns _________________________________________________________________________________________________________________ MANATEE COUNTY TOURIST DEVELOPMENT COUNCIL December 10, 2018 The Center of AMI 407 Magnolia Avenue Anna Maria, Florida 9:00 AM Agenda Moment of Silence Pledge of Allegiance 1. Approval of October 15, 2018 Meeting Minutes 2. Public Comment 3. SRQ Update Presented by Fredrick “Rick” Piccolo, Sarasota Bradenton Int’l. Airport (SRQ) 4. Request for Expenditures: Airline Incentives Marketing Program Recommendation Needed; Presented by Elliott Falcione,BACVB 5. State of Tourism - Update Presented by Dr. Walter Klages, Data Research Services 6. Request for Expenditures: Concert Series Sponsorship Recommendation Needed; Presented by Elliott Falcione, BACVB 7. Request for Expenditures: Women’s Entrepreneurial Empowerment Summit Recommendation Needed; Presented by Aimee Blenker and Elliott Falcione, BACVB 8. Digital Content Update Presented by Emily Knight, BACVB 9. Sports Commission Update Presented by Sean Walter, BACVB 10. Public Comment 11. New / Old Business
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Tourist Development Council Carol Whitmore, Chairman, Vernon DeSear, Vice‐Chairman
Mayor Wayne Poston, Doug Copeland, Ed Chiles, Dale Sconyers, Jack Rynerson, Jiten Patel, Eric Cairns _________________________________________________________________________________________________________________
MANATEE COUNTY TOURIST DEVELOPMENT COUNCIL
December 10, 2018
The Center of AMI 407 Magnolia Avenue Anna Maria, Florida
9:00 AM
Agenda
Moment of Silence Pledge of Allegiance 1. Approval of October 15, 2018 Meeting Minutes 2. Public Comment
3. SRQ Update Presented by Fredrick “Rick” Piccolo, Sarasota Bradenton Int’l. Airport (SRQ) 4. Request for Expenditures: Airline Incentives Marketing Program Recommendation Needed; Presented by Elliott Falcione,BACVB 5. State of Tourism - Update Presented by Dr. Walter Klages, Data Research Services 6. Request for Expenditures: Concert Series Sponsorship Recommendation Needed; Presented by Elliott Falcione, BACVB 7. Request for Expenditures: Women’s Entrepreneurial Empowerment Summit Recommendation Needed; Presented by Aimee Blenker and Elliott Falcione, BACVB 8. Digital Content Update Presented by Emily Knight, BACVB 9. Sports Commission Update Presented by Sean Walter, BACVB
SUBJECT: Request for Expenditures – Airline Incentives Marketing Program
AGENDA DATE: December 10, 2018 PRESENTED BY: Elliott Falcione, Bradenton Area CVB ACTION REQUIRED: Recommendation Needed ATTACHMENTS: Information regarding the Request for Expenditures
AIRLINE INCENTIVE MARKETING PROGRAM
Request to expend up to $521,160 over a 2-year period for Airline Incentive Marketing Program.
Recently, the Sarasota Bradenton Int’l. Airport (SRQ) announced the expansion of Allegiant Airlines, adding nine new non-stop flights to cities in the Northeast and Midwest. These added flights will offer twice per week year-round service, and will help enhance our brand in some markets of opportunity like:
• Baltimore, MD • Cleveland, OH • Columbus, OH • Grand Rapids, MI
SRQ has made some incredible strides this year, and their passenger deplanement is estimated to be up by over 30% from the year prior, so it is our recommendation to continue to invest via our marketing incentive programs for the airlines based at SRQ. Visit Sarasota, will be matching our incentives, as well as SRQ will continue to offer diverse incentives that have assisted in the additional flights. Suggested Motion: Recommend to the County Commissioners approval to move $521,160 from Tourist Development Tax Reserve Fund to CVB’s Airline Incentive Marketing Program line item to be used over a 2-year period for marketing for new non-stop flights at SRQ Airport.
AGENDA ITEM 5
SUBJECT: State of Tourism - Update AGENDA DATE: December 10, 2018 PRESENTED BY: Dr. Walter Klages, Research Data Services ACTION REQUIRED: N/A ATTACHMENTS: 1. CVB Expense Report 2. Tourist Tax Collection Reports 3. Visitor Profile Report
RESEARCH DATA SERVICES, INC. 777 SOUTH HARBOUR ISLAND BOULEVARD • SUITE 260
TAMPA, FLORIDA 33602 TEL (813) 254-2975 • FAX (813) 223-2986
Direct Exp. ($) $584,483,400 $618,702,600 +5.9 $20,268,600 $16,144,600 -20.3
Total Eco. Impact ($) $923,074,700 $977,117,000 +5.9 $32,010,200 $25,497,200 -20.3
Tourist Tax Collections $13,466,963 $14,585,539 +8.3 $761,176 $622,059 -18.3 *H/M/C: Visitors staying in a commercial lodging (hotel, motel, or condo). Note that September 2018 was significantly impacted by Red Tide and the related negative publicity.
Lodging Statistics * September 2017 September 2018 % ∆
‘17/‘18
Occupancy 61.2% 47.9% -21.7
Mainland 72.8 67.7 -7.0
Anna Maria Island 47.9 27.9 -41.8
Longboat Key 57.1 50.6 -11.4
Room Rates $154.8 $143.1 -7.6
Mainland 119.1 115.4 -3.1
Anna Maria Island 164.3 152.4 -7.2
Longboat Key 178.3 159.0 -10.8
RevPAR $94.7 $68.5 -27.7
Mainland 86.7 78.1 -9.9
Anna Maria Island 78.7 42.5 -46.0
Longboat Key 101.8 80.5 -20.9
# of Transient Lodging Units ** 8,171 8,734 +6.9
40.0 50.0 60.0 70.0 80.0 90.0100.0
94.7
68.5
Sep.
September RevPAR
20182017
0.0 25.0 50.0 75.0
61.2
47.9
Sep.
September Occupancy
20182017
%
* The Hilton Longboat Key reopened as the Zota Beach Resort (187 units) on June 23, 2017. ** Source: Florida Department of Business and Professional Regulation (DBPR)
SUBJECT: Request for Expenditures – Concert Series Sponsorship AGENDA DATE: December 10, 2018 PRESENTED BY: Elliott Falcione, Bradenton Area CVB ACTION REQUIRED: Recommendation Needed ATTACHMENTS: Information regarding the Request for Expenditures
CONCERT SERIES SPONSORSHIP at
The Center of Anna Maria and Manatee Performing Arts Center
Request to expend up to $100,000 to sponsor up to 4 “unplugged” concerts.
The Center of Anna Maria and Manatee Performing Arts Center are working with a national concert producer to leverage national music artists as soon as this Winter 2018/2019. The plan is for the Bradenton Area Convention & Visitors Bureau to sponsor up to $100,000 for 4 “unplugged concerts (2 acts at each venue) that will help us showcase our arts & culture in the Bradenton Area. This initiative will meet a few objectives:
1. Enhance the brand at both facilities that will showcase their multi-purpose abilities. 2. Will showcase the Bradenton Area as a vibrant arts community. 3. Will create another revenue stream for both facilities.
Suggested Motion: Recommend to the County Commissioners approval to move $100,000 from Tourist Development Tax Reserve Fund to CVB’s Special Event line item to sponsor up to 4 “unplugged” concerts in FY 2019 at The Center of Anna Maria and Manatee Performing Arts Center.
AGENDA ITEM 7
SUBJECT: Request for Expenditures – Women’s Entrepreneurial Empowerment Summit
AGENDA DATE: December 10, 2018 PRESENTED BY: Elliott Falcione, Bradenton Area CVB ACTION REQUIRED: Recommendation Needed ATTACHMENTS: Information regarding the Request for Expenditures
WOMEN’S ENTREPRENEURIAL EMPOWERMENT SUMMIT Request to expend up to $50,000 to sponsor Women’s Entrepreneurial Empowerment Summit.
We have an incredible opportunity to host the Women’s Entrepreneurial Empowerment Summit in April 2019. This Summit is estimated to draw 500 attendees and would take place at either the Bradenton Area Convention Center or Legacy at IMG Academy. We will be 1 of 4 cities that this Summit will host in 2019. They are:
• Washington, DC • Detroit, MI • Atlanta, GA • Bradenton, FL
Suggested Motion: Recommend to the County Commissioners approval to move $50,000 from Tourist Development Tax Reserve Fund to CVB’s Special Event line item to sponsor the Women’s Entrepreneurial Empowerment Summit to be held in Bradenton, Florida in FY 2019.
AGENDA ITEM 8
SUBJECT: Digital Content Update AGENDA DATE: December 10, 2018 PRESENTED BY: Emily Knight, Bradenton Area CVB ACTION REQUIRED: N/A ATTACHMENTS: N/A
AGENDA ITEM 9
SUBJECT: Sports Commission Update AGENDA DATE: December 10, 2018 PRESENTED BY: Sean Walter, Bradenton Area CVB ACTION REQUIRED: N/A ATTACHMENTS: N/A
AGENDA ITEM 10
SUBJECT: Public Comment AGENDA DATE: December 10, 2018 PRESENTED BY: N/A ACTION REQUIRED: N/A ATTACHMENTS: N/A