Start Duration Subject Expected Result Responsible Location/Room 4:00 2:00 Arrival/Registration Travel, hotel check-in, meeting registration All 6:30 2:00 Dinner All are welcomed, dinner, fun with team All Agenda Day 1 - Monday, April 10, 2017 Join the conversation #DNAMC17 Sunset Room Sunset Room
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Agenda - Draeger Agenda.pdf · 2017. 4. 6. · Start Duration Subject Expected Result Responsible Location/Room 7:00 1:00 Breakfast Breakfast All 8:00 0:15 Welcome All are welcomed,
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Start Duration Subject Expected Result Responsible Location/Room
4:00 2:00 Arrival/Registration Travel, hotel check-in, meeting registration All
6:30 2:00 Dinner All are welcomed, dinner, fun with team All
Agenda
Day 1 - Monday, April 10, 2017
Join the conversation #DNAMC17
Sunset Room
Sunset Room
Start Duration Subject Expected Result Responsible Location/Room
7:00 1:00 Breakfast Breakfast All
8:00 0:15 Welcome All are welcomed, informed of the days events, housekeeping, introduce keynote speaker
R. Crawford, L. Edwards
8:15 0:45 Keynote Speaker- Alesia Latson: How to Harness Change, Manage Differences and Create Customer Value
Gain inspiration and strategies for creating customer value in a dynamic environment A. Latson
9:00 1:15 Dynamic personalities exerciseLearn methods to work more effectively in a team of dynamic personalities. Gain self-awareness and tips for assessing and managing team dynamics
A. Latson, All
10:15 0:15 Break Emails, phone calls All
10:30 1:30 Dynamic team exerciseGet a better understanding of the goals and challenges of sub-teams within the Marketing NA team. Create awareness of how individuals and teams can add value when working together and a plan for doing it
A. Latson, All
12:00 1:00 Lunch Lunch All
1:00 0:30 Marketing and Sales Alignment project update
Inform team on the ongoing project to develop a service level agreement between marketing and sales- defining leads, customer profile, customer journey. Team will understand the near-term sales/marketing alignment and what it means for their work
D. Bullard
1:30 2:00 Dynamic sharing and solutions Town-meeting style conversations where patterns are identified, collective knowledge grows, and possibilities for action emerge A. Latson, All
3:30 0:30 Break, location change Email, phone calls, move to new location All
4:00 2:00 Dynamic teamwork Surprise event (no physical activity, business casual appropriate) All
6:00 2:00 Dinner Dinner, fun All
Day 2 - Tuesday, April 10, 2017 What to think about today- How can we align strategy and products with communication technology and trends to influence customer decisions?
Trinity
Rio Grande I
Rio Grande I
Rio Grande I
Rio Grande IPre-function Area
Rio Grande IRio Grande II
Colorado II
Rio Grande I
Rio Grande IRio Grande II
Rio Grande IPre-function Area
Austin Courtyard
Austin Courtyard
Start Duration Subject Expected Result Responsible Location/Room
7:00 1:00 Breakfast Breakfast All
8:00 0:15 Welcome All are welcomed, informed of the days events, housekeeping R. Crawford, L. Edwards
8:15 0:25 Dynamic customers- warm-up and inspirationUnderstand your customer's day-to-day challenges, stages in the purchase process. Activity- what do you think gets in the way of your target customer from adopting your new product?
T. Sanchez, All
8:40 0:20 Dynamic trends and techniques for customer insights Learn about different trends and techniques to capture customer insights T. Sanchez
9:00 0:45 Translating customer pain points and trends Translate customer pain points and trends into a strategic, sustained marketing plan. Activity- customer voice boards
T. Sanchez, All
9:45 0:15 Break Emails, phone calls All
10:00 1:00 Dynamic technoloy and B2B trends- how-to demos Steps to success of content marketing and how to use MS Dynamics to do sustained campaigns
T. Sanchez, CoE
11:00 0:15 Pulling it all together (how) Understand customer journeys, steps and barriers and identify ways to overcome those barriers T. Sanchez
11:15 0:30 Dynamic action plan development Activity- listening to customers and sales, action steps worksheet, learning to work together to determine what customers are being told
T. Sanchez, All
11:45 0:15 Wrap up/end of meeting- how do we continue what we've started in our daily activities going forward? Meeting recap, next steps, submit surveys R. Crawford,
All
Day 3 - Wednesday, April 10, 2017 What to think about today- How can we better collaborate within marketing and with sales to improve our results and enhance customer value?
Trinity
Rio Grande I
Rio Grande I
Rio Grande I
Rio Grande IRio Grande II
Trinity
Rio Grande IPre-function Area
Rio Grande IRio Grande II
Rio Grande I
Rio Grande I
Rio Grande I
Notes:Physical check-out is not required unless you need a receipt for room incidentals
Airport shuttle service will leave from the hotel lobby- shuttle times can be found in the "Welcome" email sent 4/4/17 from Jessica Loosian- or, see her with any questions
If you have a late flight out on Wednesday, you can leave your luggage with the concierge
Please submit completed meeting surveys to Jessica Loosian
Main Building
TR’s Building • Upper Level TR’s Building • Lower Level