Agenda

Agenda

Monthly Update

8.22.12

Agenda

Announcements Equine Network department updates

Sales Print Digital USRider HorseBooksEtc

Agenda

Announcements

Sales Update New sales organization around vertical titles Success of AHFEH at AETA New BETA Site

Edit Update H&R on track to deliver a new magazine

design for 2013, new blog launched. All titles planning for 2013 edit calendar Some Facebook monetization, with sponsored

posts on behalf of advertisers. Developing print/ebooks, several for release

before end of year, AC SIP. Hire of super-intern Lauren Feldman to

replace Tom Wilmes as Associate Editor of AC.

Digital Update Outsourcing development for websites Organizing priorities for websites based on

discussions with brand managers Olympics program in Phase 2 (voting) until 8/29 Spin to Win Rodeo’s success in social media Recent MyHorse webinar had 150 attendees New digital store pages for all magazines on

EquiSearch iPad, Nook, Amazon Kindle, Google Play

USRider Went over 20,000 members Sponsor of Equisearch 2012 Olympic

Games Freestyle Trailer Parking competition

Partnership agreement with the American Association of Professional Farriers (AAPF)

Made donation to U of F Large Animal Rescue fund

HorseBooksEtc

Website is getting a makeover! New eBooks Author webinars Significant sales increase Facebook reach and growth

Keep up the great work