Agency Presentaion: Grey

Jenna Clemens and Kim Foster

“For almost a hundred years, we’ve focused on driving results while attracting attention for our clients, making them remarkable and rich.”

Grey. - Founded in 1917 in the garment

district as a one-man retail agency.

- Today, more than a 1,000 people work between the New York City flagship of the 96-country network, and Grey San Francisco.

- Grey has expertise in all marketing disciplines, including advertising, digital, activation, entertainment, sponsorship, shopper marketing, public relations, media and multicultural.

DirectTVCanonCover GirlFebrezeGilletteNFL

Products & Services

TOR MYHREN

President / Worldwide Chief Creative Officer

- The E*Trade Baby, the Oprah car

giveaway, DIRECTV’s ‘Cable Effects’

campaign, and making Ellen DeGeneres a

CoverGirl at age 50 are some examples of

Tor’s culturally relevant work.

JOE LAMPERTIUS

Global CEO, Shopper Marketing

- He is based in New York, working with key shopper hubs around the world.

- Procter & Gamble

ZACHARY TREUHAFT

Chief Digital Officer

- Zachary Treuhaft joined Grey in 2013 to grow and deepen the agency’s digital offering across Grey’s portfolio, including developing the agency’s capabilities in digital strategy and execution.

CLAUDIA STRAUSS

CEO, Grey Activation & PR- Claudia oversees a team of integrated

marketing experts who create programs outside the boundaries of traditional advertising including strategic partnerships, promotions, experiential, influencer/celebrity, grassroots marketing and public relations.

- The first Hollywood film inspired by consumer photographs for Canon, the first pop-up store in the United States for Delta’s Song Airlines, the first-ever consumer-generated coupon for Lucky Brand.

- Won multiple industry awards for her work

Rob Lowe- DirectTV- The claim for the commercial

is that DirecTV is superior and popular whereas cable is awkward and unnecessary.

- The goal is to portray Cable as a disappointment, and therefore telling the audience to rely on DirecTV because it is the opposite.

- The ad accomplished this by comically associating itself with Lowe and an the opposite awkward version of himself.

Clients

- Grey’s clients make up ¼ of the fortune 100 companies

- Client relationship is 8X longer than the industry average

Campaigns of the past

Jiff- “Choosy moms choose Jiff”

Kool-Aide Man

Campaigns

E-Trade- Voted “Best Ad Campaign” of 20082008 Presidential election-A campaign that cost $0, saw by 37 million people in 5 days

Grey’s culture of creativity

Grey promotes creativity by...-No meeting zone-Heroic Failure Award-Corkwall-Healthy Grey

Style of Grey

The style integrates the impressive history of the agency and promotes their edgy and highly creative culture

Style...

An open office space which promotes a collaborative work style

Personal Strength

- Working in groups: since Grey emphasises collaboration and partnership, ability to work with others would positively influence the agency.

Behind the campaign

http://grey.com/us/work/key/gillette-boxhead/id/4431/

ReferencesDiaz, Ann-Christine. "Tor Myhren Named Worldwide Chief Creative Officer of Grey." Advertising Age Agency News RSS. 30 Oct. 2013. Web. 22 Mar. 2015. <http://adage.com/article/agency-news/tor-myhren-named-worldwide-chief-creative-officer-grey/245014/>. "About | Grey USA | Famously Effective Since 1917." USA. N.p., n.d. Web. 22 Mar. 2015.http://grey.com/us/about/leadership "Meathead Rob Lowe DIRECTV Commercial." YouTube. YouTube, n.d. Web. 22 Mar. 2015.