AGENCY FAMILY TREES 2009 Primary holdings of the world’s top four agency companies by 2008 worldwide revenue PUBLICIS GROUPE $6.90B NO .4 WORLDWIDE REVENUE ABOUT AGENCY FAMILY TREES 2009 PUBLISHED APRIL 27, 2009. ORDER COPIES: 1-888-288-5900 This document (published Aprl 27, 2009), and information contained therein, is the copyrighted property of Crain Communications Inc. and The Ad Age Group (© Copyright 2009) and is for your personal, non-commercial use only. You may not reproduce, display on a website, distribute, sell or republish this document, or the information contained therein, without the prior written consent of The Ad Age Group. HEADQUARTERS: NEW YORK MARKET CAP: $8.97 BILLION HEADQUARTERS: LONDON MARKET CAP: $7.96 BILLION HEADQUARTERS: NEW YORK MARKET CAP: $2.70 BILLION HEADQUARTERS: PARIS MARKET CAP: $5.45 BILLION ADAGE.COM/AGENCYFAMILYTREES09 PROFILES OF WORLD’S TOP 50 AGENCY FIRMS, PART OF PREMIUM CONTENT IN ADAGE.COM’S DATACENTER U.S. REVENUE: $6.89 BILLION WORLDWIDE EMPLOYEES: 68,000 WORLDWIDE REVENUE BY DISCIPLINE Public relations $1.27 billion; 9.5% Specialty communications $1.28 billion; 9.5% Traditional media advertising $5.73 billion; 42.9% Customer relationship management $5.08 billion; 38.1% NORTH AMERICA REVENUE: $4.73 BILLION WORLDWIDE EMPLOYEES: 112,262 WORLDWIDE REVENUE BY DISCIPLINE Public relations & public affairs $1.37 billion; 10.1% Branding/identity, healthcare & specialist communications $3.81 billion; 28.0% Advertising & media $6.06 billion; 44.5% Information, insight & consultancy $2.37 billion; 17.4% NORTH AMERICA REVENUE: $2.95 BILLION WORLDWIDE EMPLOYEES: 44,727 WORLDWIDE REVENUE BY DISCIPLINE Media $1.79 billion; 26.0% SAMS (Specialized Agencies and Marketing Services) $2.48 billion; 36.0% Advertising $2.62 billion; 38.0% U.S. REVENUE: $3.79 BILLION WORLDWIDE EMPLOYEES: 45,000 WORLDWIDE REVENUE BY DISCIPLINE Healthcare $369 million; 5.3% Constituency Management Group 1 $1.07 billion; 15.4% Marketing services (excluding CMG) $1.17 billion; 16.8% Advertising & media $4.36 billion; 62.6% GLOBAL NETWORKS DDB WORLDWIDE COMMUNICATIONS GROUP $2.80 BILLION DDB Worldwide $1.51 BILLION LEAD NETWORK AGENCY Interbrand $257 MILLION BRANDING CONSULTANCY Tribal DDB $235 MILLION DIGITAL AGENCY TracyLocke $115 MILLION PROMOTION AGENCY Alma DDB $15 MILLION HISPANIC AD AGENCY . OMNICOM OWNS 74% Rodgers Townsend $14 MILLION AD AGENCY Roberts & Tarlow $12 MILLION AD AGENCY Spike DDB $4 MILLION AFRICAN- AMERICAN AD AGENCY . OMNICOM OWNS 49% RAPP $657 MILLION MARKETING SERVICES NETWORK (CONSOLIDATED REVENUE) Kern Organization $17 MILLION MARKETING SERVICES AGENCY . PART OF RAPP BBDO WORLDWIDE $2.53 BILLION BBDO Worldwide $1.99 BILLION LEAD NETWORK AGENCY Proximity Worldwide $347 MILLION DIGITAL, DIRECT AND DATA AGENCY NETWORK Organic $129 MILLION DIGITAL AGENCY Atmosphere $60 MILLION DIGITAL AGENCY Barefoot $11 MILLION DIGITAL AGENCY TBWA WORLDWIDE $1.96 BILLION TBWA Worldwide $1.36 BILLION LEAD NETWORK AGENCY Zimmerman Advertising $186 MILLION AD AGENCY Integer Group $136 MILLION PROMOTION AGENCY TBWA/WorldHealth $101 MILLION HEALTHCARE AGENCY Agency.com $94 MILLION DIGITAL AGENCY Tequila $80 MILLION MARKETING SERVICES AGENCY OTHER AGENCIES 180 Amsterdam/180 LA $44 MILLION AD AGENCY Alcone Marketing Group $44 MILLION PROMOTION AGENCY Arnell Group $27 MILLION AD AND BRANDING AGENCY Beanstalk Group $16 MILLION BRANDING CONSULTANCY GLOBAL NETWORKS YOUNG & RUBICAM BRANDS $2.56 BILLION Y&R $1.10 BILLION LEAD AGENCY NETWORK Burson Marsteller $406 MILLION PR AGENCY* Landor Associates $166 MILLION BRANDING CONSULTANCY Sudler & Hennessey $137 MILLION HEALTHCARE AGENCY Cohn & Wolfe $132 MILLION PR AGENCY* Enfatico $115 MILLION AD AND MARKETING SERVICES AGENCY CREATED FOR DELL Team/Y&R $112 MILLION MIDDLE -EASTERN NETWORK OF AGENCIES. IN Y&R REVENUE VML $100 MILLION DIGITAL AGENCY Bravo Group $32 MILLION HISPANIC AD AGENCY Kang & Lee $16 MILLION ASIAN- AMERICAN AD AGENCY WUNDERMAN $880 MILLION MARKETING SERVICES NETWORK (CONSOLIDATED REVENUE) Blast Radius $60 MILLION DIGITAL AGENCY . IN WUNDERMAN NETWORK RTC Relationship Marketing $26 MILLION DIRECT MARKETING AGENCY . IN WUNDERMAN NETWORK Zaaz $24 MILLION DIGITAL AGENCY . IN WUNDERMAN NETWORK Designkitchen $12 MILLION DIGITAL AGENCY . IN WUNDERMAN NETWORK OGILVY GROUP $1.92 BILLION Ogilvy & Mather Worldwide $771 MILLION LEAD AGENCY NETWORK Ogilvy Healthworld $95 MILLION HEALTHCARE AGENCY Memac Ogilvy & Mather $51 MILLION MIDDLE -EASTERN HOLDING COMPANY . 40% OWNED BY WPP OGILVYONE WORLDWIDE $1.05 BILLION MARKETING SERVICES NETWORK (CONSOLIDATED REVENUE) OgilvyInteractive $374 MILLION DIGITAL AGENCY . PART OF OGILVYONE OgilvyAction $102 MILLION MARKETING SERVICES AGENCY . PART OF OGILVYONE Neo@Ogilvy $88 MILLION DIGITAL MEDIA AGENCY . PART OF OGILVYONE Bates 141 $154 MILLION HONG KONG - BASED MARKETING COMMS . PART OF OGILVYONE JWT $1.38 BILLION JWT $1.16 BILLION LEAD NETWORK AGENCY RMG Connect $153 MILLION MARKETING SERVICES AGENCY JWT Specialized Communications $49 MILLION RECRUITMENT AND OTHER SERVICES Malone Advertising $22 MILLION AD AGENCY OTHER AGENCIES Bernard Hodes Group $116 MILLION RECRUITMENT AGENCY C2 Creative $11 MILLION PART OF RADIATE GROUP Cline Davis & Mann $130 MILLION HEALTHCARE AGENCY Corbett Accel Healthcare Group $61 MILLION HEALTHCARE AGENCY Critical Mass $83 MILLION DIGITAL AGENCY . OMNICOM OWNS 54% Cutwater $9 MILLION AD AGENCY Dieste $45 MILLION HISPANIC AD AGENCY Direct Partners $19 MILLION DIRECT MARKETING AGENCY Doremus $47 MILLION BUSINESS- TO-BUSINESS AGENCY Downtown Partners Chicago $4 MILLION AD AGENCY Element 79 Partners $31 MILLION AD AGENCY Footsteps $7 MILLION AFRICAN- AMERICAN AD AGENCY . OMNICOM OWNS 49% GMMB $39 MILLION POLITICAL AD AGENCY GMR Marketing $106 MILLION EVENT MARKETING AGENCY . LEAD AGENCY IN RADIATE GROUP Goodby, Silverstein & Partners $125 MILLION AD AGENCY Grizzard Communications Group $36 MILLION DIRECT MARKETING AGENCY GSD&M Idea City $72 MILLION AD AGENCY Harrison & Star $55 MILLION HEALTHCARE AGENCY Javelin Direct $53 MILLION DIRECT MARKETING AGENCY LatinWorks $17 MILLION HISPANIC AD AGENCY . OMNICOM OWNS 49%. Marketing Arm $73 MILLION MARKETING SERVICES AGENCY Martin Williams Advertising $41 MILLION AD AGENCY Merkley & Partners $61 MILLION AD AGENCY Red Urban $13 MILLION DIGITAL AGENCY Russ Reid Co. $29 MILLION DIRECT MARKETING AGENCY Serino Coyne $14 MILLION AD AGENCY Siegel & Gale $23 MILLION BRANDING CONSULTANCY Targetbase $94 MILLION MARKETING SERVICES AGENCY Unit 7 $21 MILLION DIRECT MARKETING AGENCY MEDIA AGENCIES OMNICOM MEDIA GROUP $2.00 BILLION OMD Worldwide $907 MILLION MEDIA AGENCY PHD $176 MILLION MEDIA AGENCY Novus Print Media Network $160 MILLION MEDIA AGENCY Resolution Media $14 MILLION SEARCH MARKETING AGENCY Ketchum Directory Advertising $101 MILLION DIRECTORY AGENCY GREY GROUP $1.19 BILLION Grey $614 MILLION LEAD NETWORK AGENCY G2 $439 MILLION MARKETING SERVICES AGENCY GHG $119 MILLION HEALTHCARE AGENCY Batey $10 MILLION SINGAPORE -BASED AGENCY NETWORK. Winglatino $9 MILLION HISPANIC AD AGENCY UNITED GROUP $111 MILLION Berlin Cameron United $19 MILLION AD AGENCY Cole & Weber United $14 MILLION AD AGENCY OTHER AGENCIES Brouillard $15 MILLION AD AGENCY CommonHealth $200 MILLION HEALTHCARE AGENCY Tapsa $41 MILLION MADRID-BASED AD AGENCY WPP DIGITAL $220 MILLION 24/7 Real Media $113 MILLION DIGITAL AD NETWORK Schematic $44 MILLION DIGITAL AGENCY Bridge Worldwide $37 MILLION DIGITAL AGENCY Blue Interactive Marketing $14 MILLION SINGAPORE -BASED DIGITAL AGENCY HeathWallace $9 MILLION U.K.-BASED WEB DESIGN FIRM. WPP OWNS 75% MEDIA AGENCIES GROUP M $2.36 BILLION Mindshare Worldwide $827 MILLION MEDIA AGENCY Mediaedge:cia $705 MILLION MEDIA AGENCY MediaCom $640 MILLION MEDIA AGENCY Maxus $95 MILLION MEDIA AGENCY Group M Search $88 MILLION SEARCH MARKETING AGENCY WPP INVESTMENTS Asatsu-DK $503 MILLION TOKYO-BASED AD AGENCY . WPP OWNS 22.9% STW Group $256 MILLION SYDNEY -BASED HOLDING COMPANY . WPP OWNS 20.1% Chime Communications $203 MILLION LONDON-BASED HOLDING COMPANY . WPP OWNS 19.3% HighCo $101 MILLION MARKETING SERVICES FIRM IN FRANCE. WPP OWNS 34.1% BPG Group (Bates PanGulf) $57 MILLION DUBAI-BASED AGENCY NETWORK. WPP OWNS 40% GIIR $52 MILLION SEOUL -BASED HOLDING COMPANY FOR HS AD AND WUNDERMAN KOREA. WPP OWNS ABOUT 20% CHI & Partners $46 MILLION LONDON-BASED AD AGENCY . WPP OWNS 49.9% UniWorld Group $26 MILLION MULTICULTURAL AGENCY . WPP OWNS 49% Kinetic NA OUT -OF -HOME MEDIA AGENCY . WPP OWNS 50% MARKET RESEARCH Kantar Group $2.37 BILLION MARKET RESEARCH GROUP GLOBAL NETWORKS MCCANN WORLDGROUP $2.80 BILLION McCann Erickson Worldwide $1.74 BILLION LEAD NETWORK AGENCY MRM Worldwide $391 MILLION DIGITAL AND DIRECT MARKETING AGENCY Momentum Worldwide $216 MILLION MARKETING SERVICES AGENCY McCann Healthcare Worldwide $159 MILLION HEALTHCARE AGENCY Fortune Promoseven/MCN $135 MILLION MIDDLE -EASTERN NETWORK. 51% OWNED BY INTERPUBLIC Martin Agency $91 MILLION AD AGENCY Campbell Mithun $74 MILLION AD AGENCY TM Advertising $42 MILLION AD AGENCY Fitzgerald & Co. $28 MILLION AD AGENCY Avrett Free Ginsberg $24 MILLION AD AGENCY Gotham $20 MILLION AD AGENCY Casanova Pendrill $15 MILLION HISPANIC AD AGENCY DRAFTFCB $1.25 BILLION DraftFCB $955 MILLION LEAD NETWORK AGENCY R/GA $130 MILLION DIGITAL AGENCY DraftFCB HealthCare $105 MILLION HEALTHCARE AGENCY Hacker Group $38 MILLION DIRECT MARKETING AGENCY Rivet $18 MILLION PROMOTION AGENCY LOWE $571 MILLION Lowe Worldwide $459 MILLION LEAD NETWORK AGENCY Lowe Healthcare Worldwide $112 MILLION HEALTHCARE AGENCY OTHER AGENCIES Accentmarketing $14 MILLION HISPANIC AD AGENCY . INTERPUBLIC OWNS 49% Campbell-Ewald $210 MILLION AD AGENCY Carmichael Lynch $47 MILLION AD AGENCY Dailey $34 MILLION AD AGENCY Deutsch $148 MILLION AD AGENCY Endeavor Marketing NA ENTERTAINMENT MARKETING CONSULTANCY OTHER AGENCIES FutureBrand $75 MILLION BRANDING CONSULTANCY . ALIGNED WITH MCCANN Hill Holliday $157 MILLION AD AGENCY Huge $32 MILLION DIGITAL AGENCY . 51% OWNED BY INTERPUBLIC IW Group $9 MILLION ASIAN- AMERICAN AD AGENCY . INTERPUBLIC OWNS 49% Jack Morton Worldwide $148 MILLION EVENT MARKETING AGENCY Mullen $114 MILLION AD AGENCY Octagon $148 MILLION SPORTS MARKETING AGENCY Siboney USA $5 MILLION HISPANIC AD AGENCY . INTERPUBLIC OWNS 49% Tierney Communications $18 MILLION AD AGENCY Translation Advertising NA AFRICAN- AMERICAN AD AGENCY . INTERPUBLIC OWNS 44% Translation Consulting & Brand Imaging $10 MILLION MARKETING SERVICES AGENCY . INTERPUBLIC OWNS 60% MEDIA AGENCIES MEDIABRANDS $841 MILLION Universal McCann $415 MILLION MEDIA AGENCY . ALIGNED WITH MCCANN WORLDGROUP Initiative $326 MILLION MEDIA AGENCY . ALIGNED WITH DRAFTFCB Reprise Media $14 MILLION SEARCH MARKETING AGENCY Wahlstrom Group $30 MILLION DIRECTORY AGENCY ID Media NA MEDIA AGENCY Magna NA MEDIA NEGOTIATION AND RESEARCH UNIT Newspaper Services of America NA NEWSPAPER MEDIA AGENCY PUBLIC RELATIONS GolinHarris $115 MILLION PR AGENCY Weber Shandwick $380 MILLION PR AGENCY . ALIGNED WITH MCCANN WORLDGROUP GLOBAL NETWORKS PUBLICIS $1.26 BILLION Publicis $1.07 BILLION LEAD NETWORK AGENCY Publicis & Hal Riney $20 MILLION AD AGENCY Publicis Modem & Dialog $189 MILLION MARKETING SERVICES AGENCY LEO BURNETT WORLDWIDE $1.16 BILLION Leo Burnett Worldwide $795 MILLION LEAD NETWORK AGENCY Arc Worldwide $293 MILLION MARKETING SERVICES AGENCY Lapiz Hispanic Marketing $6 MILLION HISPANIC AD AGENCY Vigilante Advertising $5 MILLION MULTICULTURAL AD AGENCY Beacon Communications $62 MILLION JAPANESE AD AGENCY . PUBLICIS OWNS 66%; DENTSU OWNS 34% SAATCHI & SAATCHI $936 MILLION Saatchi & Saatchi $790 MILLION LEAD NETWORK AGENCY Saatchi & Saatchi X $71 MILLION PROMOTION AGENCY Team One Advertising $55 MILLION AD AGENCY Conill Advertising $20 MILLION HISPANIC AD AGENCY Saatchi & Saatchi S NA ENVIRONMENTAL MARKETING CONSULTANCY OTHER AGENCIES Bartle Bogle Hegarty $169 MILLION LONDON-BASED AD AGENCY . PUBLICIS OWNS 49% Bromley Communications $21 MILLION HISPANIC AD AGENCY . PUBLICIS OWNS 49% Burrell Comm. Group $22 MILLION AFRICAN- AMERICAN AD AGENCY . PUBLICIS OWNS 49% Fallon Worldwide $81 MILLION AD AGENCY . IN “SSF GROUP” WITH SAATCHI Kaplan Thaler Group $61 MILLION AD AGENCY Relay Worldwide $17 MILLION EVENT MARKETING AGENCY MEDIA AGENCIES/VIVAKI STARCOM MEDIAVEST GROUP $912 MILLION SMG Search $13 MILLION SEARCH MARKETING AGENCY Spark $12 MILLION DIGITAL MEDIA AGENCY Tapestry $11 MILLION STARCOM’ S MULTICULTURAL MEDIA AGENCY MV42 $6 MILLION MEDIAVEST’ S MULTICULTURAL MEDIA AGENCY ZENITHOPTIMEDIA $769 MILLION Moxie Interactive $18 MILLION DIGITAL AGENCY VIVAKI Digitas $525 MILLION DIGITAL AGENCY NETWORK Performics $38 MILLION SEARCH MARKETING AGENCY . PART OF VIVAKI Denuo $8 MILLION CONSULTANCY . PART OF VIVAKI HEALTHCARE AGENCIES Revenue figures are for U.S. only for these healthcare agencies Saatchi & Saatchi Healthcare Communications $85 MILLION PART OF PUBLICIS HEALTHCARE Medicus Lifebrands $45 MILLION PART OF PUBLICIS HEALTHCARE Brand Pharm $16 MILLION PART OF PUBLICIS HEALTHCARE Williams-Labadie $15 MILLION PART OF PUBLICIS HEALTHCARE Advertising Age’s DataCenter produced this poster and a premium subscriber database (AdAge.com/agencyfamilytrees09) as part of Agency Report 2009. The poster shows 2008 revenue for key agency networks, ad agencies and marketing-services agencies owned by the world’s Big 4 agency holding companies. Agency networks are in orange; agencies are in black. Total revenue for holding companies is from public documents. Revenue is worldwide except where indicated. Ad Age estimated revenue for networks and agencies. Figures are rounded. Not all units are shown; network listings are not comprehensive. Market-cap figures are as of April 17, 2009. *Public relations agency revenue excluded from orange- colored network totals. Source: Ad Age DataCenter analysis AGENCY PROFILES: ADAGE.COM/AGENCYFAMILYTREES09 AGENCY RANKINGS: ADAGE.COM/AGENCYREPORT09 OMNICOM GROUP INTERPUBLIC GROUP OF COS. U.S. EUROPE ASIA PACIFIC LATIN AMERICA ALL OTHER MARKETS 51.6% 32.3% 16.2% 54.5% 25.3% 9.4% 5.1% 5.8% WPP PUBLICIS GROUPE NORTH AMERICA EUROPE ASIA PACIFIC LATIN AMERICA AFRICA AND MIDDLE EAST 34.8% 41.2% 24.0% 42.7% 38.4% 11.0% 5.1% 2.9% PERCENT OF 2008 WORLDWIDE REVENUE BY REGION OMNICOM GROUP $13.36B NO .2 WORLDWIDE REVENUE WPP $13.60B NO .1 WORLDWIDE REVENUE INTERPUBLIC GROUP OF COS. $6.96B NO .3 WORLDWIDE REVENUE 1. Interpublic discipline percentages are Ad Age estimates except for Constituency Management Group, which is actual. CMG houses PR agencies, Jack Morton Worldwide, Octagon, FutureBrand and certain other marketing services. Dentsu owns 15% of Publicis Groupe Publicis owns 1% of Interpublic Group