AGC 4.23.14

Avoid…Social Media Overload!

5 Steps toward REAL RESULTS from your social media marketing.

Step One: Stop Being a Jack of All Social Media Sites, Master of

None.

Prioritize

• Website

• Google+ (Marketing)

• Facebook (Customer Service)

• LinkedIn (Sales)

• eMail / Blog (Marketing)

Prioritize

• Website

• Google+ (Marketing)

• Facebook (Humanize & Customer Service)

• LinkedIn (Sales)

• eMail / Blog (Marketing)

Prioritize

• Website

• Google+ (Marketing)

• Facebook (Humanize & Customer Service)

• LinkedIn (Sales)

Get Introduced to Decision Makers

LinkedIn

Step Two: Mobilize Your Site

Two options

• DudaMobile.com

• Responsive design

Step Three: Create Social Proof

Social Proof

• LinkedIn Recommendations

• 3rd Party Reviews

• Website Case Studies

Social Proof (Action)

• Request three LinkedIn Recommendations

• Quality over Quantity

• Custom email

Social Proof (Action)

• 3rd party reviews

• Thumbtack

• bbb

• Ask champion customers

Social Proof (Action)

• Website Case Studies

• Use Before/Afters

• Drop names

Step Four: Create Compelling Content

Compelling Content

• 5 FAQs from Customers

• Use Bullets

• In the Trenches

• Brainstorm ideas with your team

• Don’t phone it in…

Compelling Content (Action)

• 3 Categories?

• 2-3 Catchy Titles?

• Who can write in your org?

• Do you have a blog? (wordpress.org)

Step Five: Stick to the Process

Thank you!

•www.ebootcamp.com

•[email protected]

•855-eboot-now

•Afternoon Session!

•I’ll be around to sign books