Ag Fact! Over 12% of the American workforce is involved directly in ______!

Ag Fact!

• Over 12% of the American workforce is involved directly in ______!

Agricultural Sales and Service

Sutherlin ASTNovember 3, 2011

Ag Sales and Service

• Title your manual• Put a picture to it• Put your name at the bottom as the

author

p1

http://images.google.com/imgres?imgurl=http://www.codinghorror.com/blog/images/following-instructions-for-dummies.png&imgrefurl=http://www.codinghorror.com/blog/archives/000834.html&h=400&w=319&sz=15&hl=en&start=1&sig2=CTmTUcAy2qwd_XPOWL6NPA&um=1&usg=__H3m26-a98BnwBsmK3v552Cl0598=&tbnid=JwMzrg4ov_mkfM:&tbnh=124&tbnw=99&ei=eUwFSc_DMpCktQPN29CiCw&prev=/images%3Fq%3Dmanual%2Bfor%2Bdummies%26um%3D1%26hl%3Den%26sa%3DN


• Selling - exchanging services or goods for money

p2


• Service – providing assistance in some way to someone who needs it

p2


• What Sales and Service is not:– Selling ice to Eskimos, Telemarketing, Door to

door salesmen, etc.

p2


• Categories of agribusinesses:– Wholesalers: sell to retailers– Retailers: sell to consumers– Consumers: use the product

p2

http://images.google.com/imgres?imgurl=http://www.esastrade.com/img/Wholesale.jpg&imgrefurl=http://www.esastrade.com/Wholesale.html&h=513&w=744&sz=43&hl=en&start=1&sig2=RTUdvyR5eOub3s3LEgGaiA&um=1&usg=__JVX4jHBb0AAH_MvMQ4SzjTrb0ZI=&tbnid=frQ4zoVG8SEzHM:&tbnh=97&tbnw=141&ei=ik4FSffrAouasAP5meiUCw&prev=/images%3Fq%3Dwholesale%26um%3D1%26hl%3Den

http://images.google.com/imgres?imgurl=http://dukeofbourbon.com/retailer6.jpg&imgrefurl=http://dukeofbourbon.com/retailer98.html&h=276&w=413&sz=33&hl=en&start=2&sig2=Dp7WDea_ll_OlPNGh6r-zA&um=1&usg=__jO0RjHWG4zvfWTukVXPoIe-EapA=&tbnid=_Tj7M_zd3c4mGM:&tbnh=84&tbnw=125&ei=nU4FSYKBC5CktQOY28yiCw&prev=/images%3Fq%3Dretailer%26um%3D1%26hl%3Den

http://images.google.com/imgres?imgurl=http://smallbusinessonlinecommunity.bankofamerica.com/servlet/JiveServlet/download/1043-1282/REL2314-customer.jpg&imgrefurl=http://smallbusinessonlinecommunity.bankofamerica.com/blogs/SalesAndMarketing&h=360&w=360&sz=66&hl=en&start=17&sig2=K6UKjs3Q9ahatHMMADOEow&um=1&usg=__2yzx2aQ0SFeUQvVkUYJivpFzTMM=&tbnid=ZT7Fvba9rDK7DM:&tbnh=121&tbnw=121&ei=t04FScakB4uasAPAmdCTCw&prev=/images%3Fq%3Dcustomer%26um%3D1%26hl%3Den


• How salespeople earn money:– Wage/salary– Commission– Combination of both

p3

http://images.google.com/imgres?imgurl=http://activerain.com/image_store/uploads/5/6/2/6/5/ar120455778856265.jpg&imgrefurl=http://activerain.com/blogsview/404733/So-how-do-real&h=300&w=300&sz=14&hl=en&start=37&sig2=GteUEboA5xLRIjjIktLekA&um=1&usg=__vyOV8Sn41u5RJUBMWfbWttmTpEM=&tbnid=3pBUuWhGUaqyxM:&tbnh=116&tbnw=116&ei=Ck8FSceqKYyGsAOtluiCCw&prev=/images%3Fq%3Dsales%2Bcommission%26start%3D20%26ndsp%3D20%26um%3D1%26hl%3Den%26sa%3DN


• Two types of products– Tangible products: items you can see and

touch (Ex: seed, vaccines, machinery, tools, etc)

– Intangible products: can’t see and touch (Ex: services)

p3

http://images.google.com/imgres?imgurl=http://www.briandoane.ca/images/Canola_Bag_Closeup.jpg&imgrefurl=http://www.briandoane.ca/index.php%3Fpr%3DFree_Delivery&h=495&w=345&sz=40&hl=en&start=3&sig2=QcQQO9ePbWoD3zRagRu-Og&um=1&usg=__NL-L_IZDGvppQtqdQohCl9Cw0rM=&tbnid=6cbVmnJnxi-JFM:&tbnh=130&tbnw=91&ei=Ik4FSaChGoe4sAO5jJyaCw&prev=/images%3Fq%3Dpioneer%2Bseed%2Brep%26um%3D1%26hl%3Den

http://images.google.com/imgres?imgurl=http://www.cunderdinag.wa.edu.au/uploads/JohnDeere.jpg&imgrefurl=http://www.cunderdinag.wa.edu.au/options/photoGallery/photoGallery.php&h=867&w=1190&sz=374&hl=en&start=1&sig2=2nBiQfmKGQkFW-V4GLcmwQ&um=1&usg=__uRfnb7s450Hr6l3JjPs3HABPuqE=&tbnid=z9Y_jMMVUTdjeM:&tbnh=109&tbnw=150&ei=Pk4FSZqHCJTysAPW9smgCw&prev=/images%3Fq%3Djohn%2Bdeere%26um%3D1%26hl%3Den


• The lookout:– 12 million salespeople in the US, 12% of

workforce– 48,000+ job openings expected yearly for ag

college graduates; 16,000 jobs will be in sales, marketing, and merchandising

– an 18% shortfall of people to fill these jobs is expected

p3


• Typical job titles for sales and service:

p4


• Typical job titles for sales and service:

Sales Clerk Account ExecutiveAdvertising Manager Commodity BrokerExport Sales Manager Food BrokerForest Sales Manager Grain MerchandiserInsurance Agent Purchasing ManagerLandscape Estimator Product

RepresentativeMarket Analyst Real Estate Broker


• Who is involved in selling?– all employees contribute to sales– appearance, attitude, service

p4


• Why learn sales and service skills?– EVERYONE, at some point, will sell

something• Job Interviews• Proposals• Sales careers

p4


• The Sales Presentation– Choose an agricultural product to sell

• Ideas?

– Use the handout to guide your preparation for your presentation

– Research and become an expert on your product

Ag Fact! Over 12% of the American workforce is involved directly in ______!

Documents

ag sales

service service

sales presentation

agricultural sales

sales appearance

service p4 slide

service selling

service title