Aftrs sydney 2013

Redefining Radio Clive Dickens Director of Digital and Innovation Southern Cross Austereo

82%

source: BBC eartime research 2010/11

United Kingdom: 47m Australia: 12m

source: RAJAR Q4:2012

Platform neutral

4m app downloads

500,000 Mobile Active Regular Users

More than ‘listen’

More than just ‘Pocket’

8m streaming UK Radio in one simple player & interface

RadioPlayer now launched as a Free Mobile App

Over 20m YouTube views

Not on AM or FM

Know who your audience are?

[data oil image here]

DATA

the new oil

TARGET

In Stream

Privacy matters

1 2 3 4 5 6

Broadcast: Live Programming Commercial Break Live Programming

In Stream: Live Programming Targeted Ads Extra Content Live Programming

Branded Content: Live Programming Targeted Ads Branded Content Live Programming

1 2

1 2

How does InStream work?

52% Logged-in

56% Logged-in

On-air vs. Online - what have we learnt so far 4

:00

4:3

0

5:0

0

5:3

0

6:0

0

6:3

0

7:0

0

7:3

0

8:0

0

8:3

0

9:0

0

9:3

0

10:0

0

10:3

0

11:0

0

11:3

0

12:0

0

12:3

0

13:0

0

13:3

0

14:0

0

14:3

0

15:0

0

15:3

0

16:0

0

16:3

0

17:0

0

17:3

0

18:0

0

18:3

0

19:0

0

19:3

0

20:0

0

20:3

0

21:0

0

21:3

0

22:0

0

22:3

0

23:0

0

23:3

0

Broadcast Streaming

Source: Rajar Q4, 2012

Younger – Male – Upmarket

-25%

-20%

-15%

-10%

-5%

0%

5%

10%

15%

20%

25%

30%

15-24 25-34 35-44 45-54 55-64

0%

10%

20%

30%

40%

50%

60%

70%

ABC1 C2DEStreaming Broadcast

Source: Rajar Q4, 2012

Male

Female

Younger Older

InStream on

third party

platforms

Big Consumer brands like InStream

Cross Promotiom on InStream

10.4%

34.4%

51.0%

2.1% 2.1% 2.8%

19.1%

77.3%

0.0% 0.7% 0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

Much morepositive

A little morepositive

Neither A little lesspositive

Much lesspositive

InStream

Broadcast

44.8% are more positive

Base: 192 targeted InStream listeners, 141 Broadcast listeners

Thinking about Budweiser and any advertising recently for the beer, how did it make you feel?

Active Location & Exact Age Targeting

Interactive , Visualized & Social

Digital metrics – ‘One to One’

What next for InStream?

What is InStream?

One-to-one advertising on a broadcast stream.

0.0

5.0

10.0

15.0

20.0

25.0

30.0

35.0

40.0

45.0

Oct

-08

No

v-0

8

De

c-0

8

Jan

-09

Feb

-09

Mar

-09

Ap

r-0

9

May

-09

Jun

-09

Jul-

09

Au

g-0

9

Sep

-09

Oct

-09

No

v-0

9

De

c-0

9

Jan

-10

Feb

-10

Mar

-10

Ap

r-1

0

May

-10

Jun

-10

Jul-

10

Au

g-1

0

Sep

-10

Oct

-10

No

v-1

0

De

c-1

0

Jan

-11

Feb

-11

Mar

-11

Ap

r-1

1

May

-11

Jun

-11

Jul-

11

Au

g-1

1

Sep

-11

a

Sep

-11

b

Oct

-11

No

v-1

1

De

c-1

1

Jan

-12

Feb

-12

Mar

-12

Ap

r-1

2

May

-12

Jun

-12

Jul-

12

Au

g-1

2

Sep

-12

Oct

-12

No

v-1

2

De

c-1

2

Jan

-13

After just four years 41% or 21m of UK population now aware of Absolute Radio

Source: Harris Interactive 16+ UK Online Omnibus (three-month roll)

UK

London

0

5

10

15

20

25

30

351

99

9

20

00

20

01

20

02

20

03

20

04

20

05

20

06

20

07

20

08

20

09

20

10

20

11

20

12

To

tal A

du

lt 1

5+

Ho

urs

(m

illi

on

s)

Twenty Years at One Golden Square Total Adult 15+ Hours

Absolute Radio VR

Source : RAJAR 1999-2012

Absolute Radio Sales team voted ahead of peers

Independent ‘Work’ Research 2012

Commercial Radio Station

of the Year 2012