Top Banner
$179m, the most expensive painting ever sold
22
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Page 1: After Christie's and Sotheby's: a Fast, Secure and Fair market for fine art.

$179m, the most expensive painting ever sold

Page 2: After Christie's and Sotheby's: a Fast, Secure and Fair market for fine art.

It was a hel l of a show, that hides a revolution in the way people buy ar t which

wil l put auction houses out of business.

Page 3: After Christie's and Sotheby's: a Fast, Secure and Fair market for fine art.
Page 4: After Christie's and Sotheby's: a Fast, Secure and Fair market for fine art.

ArtList star ted with eventswww.ger trude.co

Page 5: After Christie's and Sotheby's: a Fast, Secure and Fair market for fine art.

Meet Art.

To meet ar t ists and learn about about their ar t

Page 6: After Christie's and Sotheby's: a Fast, Secure and Fair market for fine art.

Meet Art.

In private homes, ar t ist studios and other warm, intimate sett ings

Page 7: After Christie's and Sotheby's: a Fast, Secure and Fair market for fine art.

Eventual ly we grew a large global network of collectors, and learned what they wanted

Page 8: After Christie's and Sotheby's: a Fast, Secure and Fair market for fine art.

25,000 members. 250 events in 7 cities independently organized by 100+ curators

www.ger trude.co

Page 10: After Christie's and Sotheby's: a Fast, Secure and Fair market for fine art.

Discovery (Jpeg) => Viewing (in person) => Educa t ion ( sha r ing l inks ) => Negotiation (email) => Transaction (online wire) => Transport (email).

A typical art purchase today

Page 11: After Christie's and Sotheby's: a Fast, Secure and Fair market for fine art.

Selling a painting you own is slow, expensive and hard

33%

31%

36%

Christie’sSotheby’sEveryone else

The 250 year old duopoly in the $33Bn secondary art market

Page 12: After Christie's and Sotheby's: a Fast, Secure and Fair market for fine art.

Gertrude, Inc. Confidential & Proprietary 2014

ArtList is the online marketplace to buy & sell fine art.

10% flat commission

Direct to owner

Premium artists ($1k - $1m)

www.artlist.co

Page 13: After Christie's and Sotheby's: a Fast, Secure and Fair market for fine art.

Gertrude, Inc. Confidential & Proprietary 2014

“A peer-to-peer marketplace that el iminates the middleman”

“Buyers and sel lers communicate on their own terms, outside of the auction-based model.”

- Artnet

Page 14: After Christie's and Sotheby's: a Fast, Secure and Fair market for fine art.

Gertrude, Inc. Confidential & Proprietary 2014

Link

Page 15: After Christie's and Sotheby's: a Fast, Secure and Fair market for fine art.

For illustration only

Page 16: After Christie's and Sotheby's: a Fast, Secure and Fair market for fine art.

For illustration only

Page 17: After Christie's and Sotheby's: a Fast, Secure and Fair market for fine art.

Very rare. Edition of 3

$200k

Page 18: After Christie's and Sotheby's: a Fast, Secure and Fair market for fine art.

Gertrude, Inc. Confidential & Proprietary 2014

$6Bn sales/year

10% of a $66Bn market

10%

commission5% net of transactions* +

added services**

$600M

revenue2018

* we give half of our commission back to artists

** on-demand services: concierge, valuation, condition reports, transport/installation, insurance, photography

Page 19: After Christie's and Sotheby's: a Fast, Secure and Fair market for fine art.

The French Touch

Page 20: After Christie's and Sotheby's: a Fast, Secure and Fair market for fine art.

The power of connecting the world’s ar t collectors is that we can make the ar t market fast , secure and fair.

Page 22: After Christie's and Sotheby's: a Fast, Secure and Fair market for fine art.