Afrodisiac brochure

AFRODISIAC

The Best of Africa in one night

SPONSORSHIP PROPOSAL Presented by the sponsorship team Any enquiry please email: [email protected]

Proposal edited by SYS London

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About the company

About the Event

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Grand Vaije (GV) Entertainment is an Event

Management Company that offers luxury

experiences to a cross section of clientele.

Our goal is to provide outstanding public relations

and marketing management to organizations

and corporate businesses through entertainment.

We believe that a strategic partnership with your

brand at Afrodisiac Showcase Event 2014 will be

mutually beneficial to both our companies.

GV Entertainment would like to propose that you

come in as a sponsor for our music and cultural

showcase Event.

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We present to you AFRODISIAC Discover the best of Africa 2014

23rd November 2014 At TROXY Theatre

Most recently, the young sound of Africa has

managed to travel beyond boundaries: not

just entertaining listeners, but also creating a

sense of pride about our continent.

Now, it's time for us to inspire moments of

greatness, by gathering a range of Artists, Talents

and Entertainers from all over Africa, and

actively involving them in contributing to the

society through our AFRODISIAC Night Festival;

giving them an opportunity to be an inspiration

to others.

STORYLINE

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ARTIST &TALENTS

We have invited some of the best Artists and Talent of our generation to represent the best that Africa has to offer.

• Comedians • Famous DJs • Dancers • Entertainers • And more

Afrodisiac Showcase Event will express African Culture and African food and drinks will be served.

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Why Sponsoring AFRODISIAC is a Brilliant Marketing Strategy

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Create, Develop and Enhance Credibility Getting involved with an event and being seen as dependable and supportive will accelerate the process. Attending an event is important, but standing out of the crowd by being a sponsor will highlight you and your business with a captive audience. Leveraged Lead Generation The majority of people who attend an event will most likely know others with similar interests. Remember, not only will you be in front of them but may have a chance to be recommended to their connections as well. Media Exposure When sponsors decide to be involved, they will automatically get the benefit of being promoted throughout the marketing process. This could provide extended exposure and visibility in markets they have not tapped into yet. Brand Awareness & Recognition Logo placement in a variety of places such as flyers, direct mail, brochures, websites, email marketing campaigns, signage, etc. will all increase brand awareness. Being recognized as a sponsor will communicate value and support with the audience at the event.

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Generate NEW Sales & Form NEW Business Partnerships Create NEW professional relationships with other sponsors, vendors, speakers and attendees. AFRODISIAC will build upon your company’s existing marketing strategy to indirectly increase sales and increase competitiveness in the market. Also, broaden your company’s customer base and increase the number of potential customers, leading to a rise in sales and revenue. The Marketing Campaign We have teamed up with the visual content marketing company SYSLONDON Ltd. We have developed a marketing campaign strategy that will provide sponsors with the highest level of market visibility and exposure. We have scheduled an 8-weeks marketing campaign to commence on the 15th of September 2014. This will include:

• Video Marketing • TV & Radio • Social Media Marketing • Email Marketing Campaign • Marketing Collaterals • Event Coverage • Press • Blog

SPONSORSHIP

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STRATEGY

Target Market Marketing Strategy

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Based upon our market research, our marketing campaign is aimed directly at the following demographic and psychographic groups: We aim to appeal to a range of cultural backgrounds of people who enjoy music, dance and performance. We will mainly target the age group 18-35, because they are the largest population of music buyers and concert attendees. Within this age group we will target: Matured Students- We will be targeting university students because of their demographic buying power and their influence on setting trends that are adopted by other demographic members.

Professionals - We will be targeting them as they have huge buying potential; thus we can guarantee sales and market co operate businesses to where the buying potential is.

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We have developed a marketing strategy that will help to achieve our goal and promote the event. The marketing strategy is as follows: Starting from the 15th of September lasting 8 weeks. The event will take place on Sunday 23rd November.

Our goal is to create a huge buzz around the event during these 8 weeks. We will use online social media, email marketing and direct marketing. The event is meant to promote the African culture and will feature all aspects of the culture; the best way to generate followers is to inform people with entertaining content. This is why we have created themes for the 8 week campaign where we will educate and entertain our audience on a weekly basis with videos, articles, competitions and newsletters.

AFRODANCE >Week 1

COMEDY >Week 2

AFROBEAT >Week 3

CULTURE >Week 4

AFROMUSIC >Week 5

AFROFOOD >Week 6

AFROCIRCUS >Week 7

EVERYTHING >Week 8

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WHAT SPONSORSHIP WITH AFRODISIAC CAN DO FOR YOU

As a featured sponsor, your brand will gain millions of favorable impressions for actively supporting an event that impacts and inspires the lives of thousands.

In addition, the company or product will be prominently featured in front of a crowd of an estimated 3000 plus at the Showcase Event.

Key Sponsorship Benefits:

• Your Brand or product will be the lead part of the 8 week campaign.

• Full inclusion in paid TV, radio, print advertising and promotional pieces, press releases, indoor event signage, social media and public service announcements.

• Logo placement in promotional pieces for Brand Recognition.

Sponsorship Package

PACKAGES

Corporate Sponsor £10,000.00

Associate Sponsor £5,000.00

Affiliate Sponsor £3,000.00

REACH MILLIONS OF PEOPLE OVER 8 WEEKS

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For full details on each package email us at: [email protected]

• Video Marketing

Campaign • TV & Radio Advert • Marketing Collaterals • Event Coverage • AFRODISIAC Licence • Social Media

Campaign • Press • Blog • Email Marketing

Campaign REACH: Millions of people Weekly WORTH: £82 500 GET IT FOR £10 000 (12% of Total Cost)

SPONSORSHIP PACKAGES

Corporate Sponsors

• Marketing Collaterals • Event Coverage • AFRODISIAC Licence • Social Media

Campaign • Press • Blog • Email Marketing

Campaign REACH: 100 000 people Weekly WORTH: £46 000 GET IT FOR £5 000 (11% of Total Cost)

Associate Sponsors

• Marketing Collaterals • Event Coverage • AFRODISIAC Licence

REACH: over 100 000 people Monthly WORTH: £25 500 GET IT FOR £3 000 (11% of Total Cost)

Affiliate Sponsors

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VIDEO MARKETING CAMPAIGN

9 videos of Artist/Mentor promoting Afrodisiac

Details: Videos released on weekly basis in our

website blog, Afrodisiac & Artist Social Media

Platform.

Potential reach: 10K to 50k from the first-weeks

to reach over a 1000 000 by the end of the

Campaign, thanks to the artist social platform

Brand: Your Logo will feature at the beginning

& the end of each videos. Worth → £20000

TV & RADIO Coverage [Advert]

BBCXTRA

Details: Peak package ( 4-7pm / 8am 9am )

Potential reach: 4 000 000 listeners daily

Brand: Mention while promoting the concert (

5 Before & 5 After )

Worth → £7000

OHTV

Details: 30 sec TV advert with 10 sponsor logos

at the end of the advert. Twice per week

Potential reach: 25 Million viewers per month

& 9 Million online streaming = 2 Million reach

Worth → £6000

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MARKETING COLLATERALS

Details :

1000 T.shirt | Over 100000 leaflets distribute in

greater London | 3 Banners in Westfield Straff

ord (Largest shopping in Europe)

Over 1000 poster across night club, event, Hair

salon, Barbershop, restaurant,

Worth →£11000 (people & collaterals)

EVENT COVERAGE

Red carpet signage

Mention to the public by the host of the event

11 Plasma screens → Logo display / 15 sec

video advert |Leaflet Table

(Possible to insert leaflet in event program).

Platinum sponsor feature on the mean Screen

Worth → £15000

LICENCE

One year Licence to use our registered TM

“Afrodisiacl”

Worth → £500

Limited to 10 companies

CORPORATE SPONSORS

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SOCIAL MEDIA CAMPAIGN

Facebook, lnstangram, Twitter Campaign with

over 50 post per week within Community

1000 followers every 3 weeks.

Reach: Over 10 000 people daily

Worth → £ 5000

PRESS

Details: CNBC Africa, Venture Africa, Hit mag

azine, + 10 other magazine

Reach: 100 000 people

Worth → £5 000

BLOG

Details: 10 Top bloggers: Linda lkeji , 360 Mobs.

com , Bellonaija, Not just ok. com , Ynaija ,

Techoy.com

Afrodisiac to get feature in each blog on

weekly basis

Reach: e.g. Linda lkeji has 800000 daily

Worth → £10 000

EMAIL MARKETING CAMPAIGN

Details: Weekly Newsletters to Followers with

info & update [Newsletter update to sponsors]

Reach: 1000 to 15000 Through Afrodisiac, TV

Channels & Artist database)

Work → £3000

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TOTAL WORTH: £82500

GET IT FOR £10000

(12% of the Total Price )

For more details regarding

the other package refer

to page 7 or contact

our Sponsorship Team:

[email protected]

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To ensure that you are happy with the progress, we will stay in communication with you, keep you updated with the progress of the campaign and be at your disposal should you have any enquiry. We will send you Weekly Newsletters with an update on:

• Total people reached the previous week • Marketing activities planned • Number of new followers

Also, we will produce a report analysis for the Showcase Event which in effect will measure achievements made.

A sponsorship role can help to Increase sales Drive traffic to a retail or online destination Entertain clients Stimulate product usage or trial Launch a new product Provide opportunities to attract or retain talent Showcase thought leadership Influence public opinion

By sponsoring AFRODISIAC you can achieve a lot of mileage from

what is typically a pretty small investment.

Monitoring and Measuring Success

ROI

AFRODISIAC

The Best of Africa in one night

Contact for further information: Samuel Azichoba |Sales Consultant Email: [email protected] Or our sponsorship team at [email protected] Georgina 07884318935 | Sam 07473554441

AFRODISIAC

The Best of Africa in one night