AFROBASE | #GetMarketingReady Digital Marketing Webinar (February 2014)

#GetMarketingReady2014

12 simple ways to improve your online marketing RIGHT NOW!

Who Am I To Talk?

Juanita Rosenior • I’m the woman ‘fighting to get your

brand in front of your customer”• Founder of Afrobase Communications• Over 10 years in industry• Education, Film, Awards, lifestyle &

entertainment brands.

What does Afrobase do?

• Our services include Wordpress website construction, design, photography, social media, PR and more

• www.afrobase.co.uk | @AfrobaseUK | AfrobaseUK

• #GMR LIVE! | March 22nd | Free Childcare places!

• Tweet @afrobase with hashtag #GMR2014 if you have questions

What are we tackling today?

• Managing social media is time consuming so it’s easy for key things to be missed.

• People are relying more and more on social media for their buying decisions

• Time to stop making costly mistakes

1. ALWAYS link to your website

• Biggest mistake retailers make.

• People can’t purchase if they don’t know where to go!

• The purpose is to drive people back to your site to purchase

ACTION: You're next post should link to a relevant page on your website (Not always the homepage)

2. Make it easy for customers to get in touch

•On your Facebook even if you don’t have a telephone number have some form of contact

•An email address, web address do not leave it blank.

Action: Check Facebook, Twitter, Instagram, Pinterest make sure you have contact details and links work

3. Get RID of dead pages on website

• If you have a page with no information or the words coming soon, remove it

• This also relates to pages that aren’t receiving traffic or no longer relevant – use Google Analytics

ACTION: Do a website review. Go through each Page.

4. Got interesting info? Don't keep it to yourself!

• Blog to engage your audience between once a week and once a month for Google and brand

• Share on your Facebook page

• Via Twitter

• You can also share in a variety of ways including videos, e-books, Images (Instagram)

• Key to raising your brand profile

ACTION: Think what interesting news you may have or can create and create a schedule to send it out

Sidel Stewart

5. Presentation is key

• Always be clear what the vision for your brand is.

• Have your key points in plain sight when you work

• #GetMarketingLive | 22nd March Award winning artist to talk about creating brand vision

ACTION: Spend time thinking about your brand and put your results somewhere you can see them Or book #GetMarketingReady LIVE!

Michelle Escoffery

6. Listen to feedback

• Crucial voice is not yours but the voice of your customer

• If people repeatedly ask same questions I.e. What's your web address. Make changes, fast!

• Make notes and fix what you can swiftly!

• Encourage feedback too - ask questions

• Friends and family DON'T count! ACTION: Keep an eye on feedback you're getting: is there a pattern?

7. Use images to entice your viewers

• Clear images of your product or representations of your service

• Don't squash your images!!!!! Bad for business

• Posts get 53% more likes than text posts (fastcompany.com)

ACTION: If you can great pictures of your products to share, do! You can even try video. Always link back to where your customers can experience your products themselves

8. Tell us what you want us to do and the BENEFITS

• Why should I choose you? I.e. Because you'll sleep better OR you'll receive tailor-made items to suit your body shape.

• Subliminal messages through images you'll enjoy your lifestyle more.

• So what does the customer THEN have to do? VISIT our website, READ our customer feedback, CLICK HERE to receive free delivery as a thank you.

ACTION: Check your website - do you have clear directions asking your customer to do something? Check your social networks - make sure you're doing the same there.

9. Get RID of that gmail/yahoo/hotmail email address

• If you have a unique web address www.wevegotyou.com then you should have [email protected] email.

• Brand perception

• Reassuring for a customer as anyone can have a yahoo/hotmail/google address

ACTION: Make plans to change your email address to match your web address within 90 days.

10. Does what you're posting make sense?• For your brand - develop a voice. It may

not the same as your personal voice

• Make sure ure nt doin txt spk

• Is it interesting to others?

• What response does it get from your audience?

ACTION: Always ask yourself Who is this post relevant to? Why should they be interested? If I'm offering something when can your customers get hold of it? What is your main message? Where can I get it from or how can I go about getting it/telling my friends to get some too!

#GetMarketingReady LIVE! Saturday 22 March 201413:00 - 16: 00O2, Tottenham Ct Road

Talk to me [email protected] 020 3375 6024 www.afrobase.co.uk @AfrobaseUK AfrobaseUK