African Journals Partnership Project, 2011 Cara S. Kaufman, Partner, Kaufman-Wills Group E NHANCING W EB P RESENCE.

African Journals Partnership Project, 2011

Cara S. Kaufman, Partner, Kaufman-Wills Group

ENHANCING WEB PRESENCE

2 OVERVIEW

Internet connectivity

Website hosting

Digital publishing

Journal usage

Open Access

3ABOUT KAUFMAN-WILLS

GROUP

Leading consulting

company serving

scholarly publishing

Established 2000

Science | Medical |

Social Sciences |

Arts & Humanities

Not-for-profits |

Corporations

Journals | eBooks |

Publishing services

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INTERNET CONNECTIVITY

Update from

Editors on

connectivity

issues and

resolutions

WEBSITE HOSTING PROGRESS

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Journal Platform

African Hlth Sci Bioline

Ethiopian J Hlth Sci Research and Publications Office, Jimma U

Ghana Med J Ghana Med Assoc

Malawi Med J Coll Med, U Malawi, and Med Assoc Malawi

Mali Medical EHP/NLM

Med J Zambia Zambia Medical Association

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WEBSITE DESIGN

Building blocks

Feature sets

Comments

BUILDING BLOCKS

Visual design

User navigation

Functional specifications

Content requirements

Site objectives

User needs

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PRIMARY FEATURES AND FUNCTIONALITY

Features AHS EJHS GMJ MMJ MM MJZ

Journal rendering HTML PDF PDF HTMLPDF PDF HTML

Browsing X X X X X Ltd

Search Simple Simple No Simple No Simple

Info on journal X X X X X X

Focused on

improving user

access to current

content

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SECONDARY FEATURES AND FUNCTIONALITY

Focused on

increasing value of

content to users by

breaking down

barriers to related

content and

personalizing

content delivery

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Features AHS EJHS GMJ MMJ MM MJZ

E-Alerts X

Topical collectionsCross-linkingCross-searching X

Access/ecommerce OA OA OA OA OA OA

10EMERGING FEATURES AND FUNCTIONALITY

Focused on supporting

multidimensional

learning, providing

information whenever,

wherever, and inviting

user interaction

Features AHS EJHS GMJ MMJ MM MJZ

Multimedia PodcastsBlog

Mobile applicationsSocial collaboration Facebook

AFRICAN HEALTH SCIENCES

Simple search: Plans /demand for advanced search?

No PDFs—Less expensive IF publishing print; user interest in PDFs?

Navigation pane: Possible to introduce links to other pages?

Currency: Suggest regularly scheduled and ad hoc updates.

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ETHIOPIAN JOURNAL OF HEALTH SCIENCES

Navigation: Core content elements frame pages

Branding/identity: Add title in logotype, clear logo

Currency: update instructions to authors (still talking about paper), copyright from 2009

Facebook page: Add instructions to authors, add links to best content, friend authors, reviewers , editorial board

Tweet (make functional): Calls for manuscripts

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GHANA MEDICAL JOURNAL

Content rendering: Digitize content for improved discovery.

Search: Add Google search assuming PDF meta data is searchable.

Navigation: Remove subscription link to email, add OA page; separate about the journal page; allow return to journal site from Scholar One.

Branding/identity: Add cover to home page; content highlights.

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MALAWI MEDICAL JOURNAL

Navigation: Core content elements frame pages; consider combining related pages under For Authors with direct link to Scholar One.

Search: Quick search available, but add also to current issue page. Print online: Subscriptions| Reach + frequency for ads, banners Advanced features: Last/only Blog entry (2008); podcast links broken. Currency: Journal content current; site last updated 2006.

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MALI MÉDICAL

Navigation: For Authors link to Scholar One

Add search: free from Google

Describe access (print subscriptions, online OA)

Copyright?

Currency?

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MEDICAL JOURNAL OF ZAMBIA

Newspaper-like home page design

Past issues OR Archives Make link more obvious Search archive by year not functional

To improve navigation, consider… Creating About the Journal page

History Creating For Authors page

Instructions to authors Link to Scholar One

Adding Subscribe and Advertise buttons Print (and online?)

Currency: Only Issue 1, 2009, is online

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17FUTURE

DEVELOPMENT

Ongoing priorities

1. Digitize content on ongoing basis; retrodigitize as possible

2. Continue to enhance sites as possible

3. Consider new website partners with more robust platforms

New alternatives

Public Knowledge Project/Open Journal System

More than 400 African journals hosted

Potential for partner journals or their hosts to sponsor new journal sites?

18CONTENT

RENDERING

Advantages of HTML Natural language of Web; easy

for computer to read; loads quickly

No need to download Adobe or large article files

Easier hyperlinking and searching

Using XML to render HTML allows for even better searching, navigation, and can be repurposed for PMC for example

Advantages of PDFs Reader comfort, as identical

to print; retains formatting and pagination

Easier, fewer pages to print

PDFs can be made searchable; meta data can be digitized

If producing print, no other output needed

But added expense if not printing

TYPICAL ELEMENTS

Home page links Search/advanced search Browse/articles/archives About the Journal Information for…

Authors/submit manuscript Subscribers/funders Advertisers Media

Alerts Contact/“Follow us”/Feedback Registration/subscribe/login Terms of use

Access Privacy Rights and permissions

About the journal

Mission

Audience

Impact Factor

Past and present

Indexing & abstracting

Editors/editorial board

Publisher/staff

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20FEATURES, DISCOVERABILITY,

AND USAGE

Public Knowledge Project/Open Journal System

>9,000 installations of OJS

429 African journals hosted

Potential for partner journals or their hosts to sponsor/donate hosting services?

Publisher’s proprietary platform

Commercially available online platform

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JOURNAL USAGE

Capabilities

Tracking

Core metrics

Improving usage

25REPORTING

CAPABILITIES

Reporting AHS EJHS GMJ MMJ MM MJZProprietary Bioline EHPGoogle Analytics X

TYPES OF USAGE TRACKED

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Types of usage tracked AHS EJHS GMJ MMJ MM MJZRequests for abstracts X ?Requests for full articles X ?Hits/home-table of contents-titles X ?Pageviews X ?Average time on site X ?Visits X ?Unique visitors X ?% New visits X ?Average time on site X ?Bounce rate (landed, no clicks) X ?Geographic reach X ?

CORE USAGE METRICS

Trend data Measure

Visits Number interacting with site

Pageviews Number of pages viewed

Pages/visit Stickiness of site

Bounce rate Landed, no clicks

Suggested set of usage statistics to track (monthly, by issue, or at least ) annually

FREE Google Analytics with video tutorials

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Traffic sources Examples Measure

Direct URL, bookmark Awareness

Referring sites Links, affiliated sites Connectedness

Search engines Google, Yahoo, MSN SEO

Content MeasureTop pages viewed Types of content of interest

Top articles Topics of interest

BECOMING INDEXED BY SEARCH ENGINES

The leading search engines—Google, Bing, Yahoo!—use crawlers to find pages and return search results.

Refer to Google SEO Starter Guide .

Submit site to Google. Pages linked from other search engine indexed pages do not

need to be submitted because they are found automatically.

Use Google Webmaster Tools to create and submit free XML sitemap feed to ensure that all pages are found.

Add keyword-rich text on website pages so as to match search queries; add relevant keywords to web page meta tags.

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SEARCH ENGINE OPTIMIZATION (SEO)

Keywords

Choose 2-3 specific, targeted keywords (phrases) for site and each page

Add keywords into names of pages, such ashttp://www.journalname.com/keywords-phrase.html

Use keywords in your title tag

7%-10% of each page should consist of keywords

Backlinks

Links from partner sites and as many others as practicable

Develop content that can be shared virally Blogs (use subdomain of respective domain)

YouTube (second largest search engine after Google)

Flickr and Picasa (searched by Google Images)

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ADDITIONAL WAYS TO IMPROVE DISCOVERABILITY

Information-rich site

Unique, relevant, and easily perused content

Links

Partner journal sites

Affiliated institutions, societies, and other organizations

Indexing and licensing

PubMed Central

Directory of Open Access Journals

EBSCO Electronic Journal Services (if willing)

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OPEN ACCESS

Downloads v

citations

IMPACT OF OA OA articles were downloaded

significantly more often and reached broader audience within year 1 but were not cited more frequently nor earlier

Practice more than research communities may be greater beneficiaries from OA

Measure Studies

Advantage 27

Disadvantage 4

Discipline Range of increase

Biology -5% to 36%

Medicine 300% to 450%

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Review of 27 studies from 2001-2010 Alma Swan, Key Perspectiveshttp://eprints.ecs.soton.ac.uk/18516/2/Citation_advantage_paper.pdf

Randomized controlled trial of 36 journalsThe FASEB Journal, 30 Mar 2011http://www.fasebj.org/content/early/2011/03/29/fj.11-183988.full.pdf+html

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Thank you!

Cara S. Kaufman

Partner

Kaufman-Wills Group, LLC

24 Aintree Road

Baltimore MD 21286

USA

410 821 8035 phone

443 269 0283 efax

[email protected]