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APPLE GARDEN VAL VENOSTA-FOR NEARLY 60 YEARS.

It’s obvious that the secure quality of Val Venosta apples is the result of decades of constant work. In the 1950s, the Val Venosta farmers discovered the richness of their valley and decided to take advantage of it. In the course of the time, the farmers were supported by the co-operatives and their work regarding cultivation and harvest - always in respect of nature - was facilitated by the use of sophisticated technologies. And quality will continue…

Quality is not easily improvised.

VI.P - STRONG BECAUSE OFITS CO-OPERATIVES.

1,750 farmers are united in seven fruit and vegetable co-operatives, linked by the traditions of the land but also by the ability to take advantage of the most modern technological support; this is the VI.P (the Val Venosta Co-operatives Association) in two words. This association is made up of small farms able to offer products of excellent quality, precisely because of their size. In order to guarantee the quality standard even as far as service is concerned, we have centralized sales (including organic fruit), marketing, quality control, administration, controlling and EDP. Today, Val Venosta is considered to be one of the best suppliers of quality fruit; its main products are apples, but also vegetables and strawberries are gaining importance.

An organisation as perfect as a circle.

President

Director

Sales

Organic produce

Administration

Marketing

Quality

Controlling

IT

OUR DUTIES, YOUR CERTAINTIES.

Duties and aims of the Val Venostaassociation of fruit and vegetableproducers (VI.P)

- sales and profit guarantees for members- support and representation of the members’ common interests - good customer relations and collaboration on the market thanks to a joint product offer - marketing and publicity campaigns for increasing sales

FURTHER DUTIES ACCORDING TO EU LEGISLATION:

- planned production consistent with fruit and vegetable demand - improvement of product quality - promotion of environmentally friendly production- reduction of production and administration costs of the member co-operatives

DUTIES AND AIMS OF THE SINGLE MEMBER CO-OPERATIVES OF THE VI.P:

- sales and profit guarantees for producing members - joint storing, processing and sales of fruits and vegetables delivered by members - creation of modern processing structures - representation and promotion of common interests, creation of and participation in structures aiming at the improvement of the members’ economic conditions - common acquisition of consumer goods for the agricultural activity

The VI.P headquarter in Laces.

WE PROTECT THE HEALTH OF THE APPLES …

AND YOURS.

VAL VENOSTA. THE FIRST IN EUROPE TO CREATE A QUALITY CYCLE.The Val Venosta quality cycle includes ten phases. Each phase is characterized by strict norms and severe controls: cultivation, harvest, delivery, storage, opening of the cells, selection, order, packaging, loading and delivery. Thanks to this precise and systematic control system the traceability of the products can be guaranteed from the single producer to the shelves.

SELECTION

OPENING OF THE CELLS

TRA

CEABILITY OF THE PRODUCT BACK TO THE P

ROD

UC

ER

S

CULTIVATION

HARVEST

DELIVERY

STORAGE

ORDER

DELIVERY

In Val Venosta, love for nature is not prepared to compromise. Every cultivation phase is characterized by the protection of the environment which is reflected in more security for the consumer. Parasites are either destroyed by their natural enemy, the harsh climate, or by a special method which was developed by the Val Venosta farmers and which supports the perfect ecological balance: integrated production. The idea of integrated production consists in the use of beneficial insects in the apple orchards for fighting against pests. For this reason, the ladybird was chosen as the symbol of this special cultivation method. Only if the method of integrated production fails in the fight against pests, chemical substances are used. Their use, however, is minimized as much as possible in order to protect the environment, the apples and the consumer so that you can carelessly eat Val Venosta apples with the peel, which contains most of the nutrients. Integrated production can therefore be seen as a guarantor for a healthy, good and beneficial product.

Integrated production: nature above all.

BIO VAL VENOSTA. NATURALLY GOOD.

Absolute closeness to nature and high sensitivity for cultivation methods. The “Bio Val Venosta” brand takes its mission seriously and characterizes Val Venosta apples from organic production. In addition to the Council Regulation (EC) No 834/2007 the producers of organic apples in Val Venosta commit themselves to comply with the far stricter cultivation guidelines of the Bioland or Demeter associations. Thanks to the renunciation of chemical substances, the use of organic fertilizers and soil protection cultivation methods the organic farmers from Val Venosta can harvest extraordinarily healthy organic apples that are free from chemical residues and rich in macro and micro nutrients.

Organic - all the taste of nature.

Controlled by:ABCERT Srl

control number: BZ-42880-B

EVERYTHING UNDER CONTROL. AT ANY TIME.

A Val Venosta apple is the ideal product for consumers looking for both total reliability and the maximum in terms of taste. The systematic controls carried out during every production phase ensure absolute traceability and offer the best possible guarantee of reliability and security. The best proof are different prestigious certifications such as GlobalGAP, the most modern system of production control as far as security and respect for the environment are concerned, IFS and BRC, the highest quality guarantees during the transformation phases in the single co-operatives and ISO 9001:2000 which certifies the overall quality of the process. You can rely on the quality of Val Venosta apples!

Our certifications speak for our quality.

IFS BRCISO

Since June 2005, eleven of the apple varieties cultivated in South Tyrol have been able to boast the precious PGI designation (Protected Geographical Indication). This designation is awarded by the European Union and guarantees security and genuineness on the one hand and products cultivated according to local traditions and characterized by the typical high quality of this area of origin on the other hand. A Val Venosta apple can therefore also boast being a South Tyrolean apple PGI. If you buy a Val Venosta apple, you choose a product from an area that is particularly suitable for the production of apples and an apple that was cultivated according to traditional methods without disdaining the support of modern technologies and that was controlled by an independent body according to severe and well-defined European regulations.

GUARANTEED SECURITY AND ORIGIN.

Secure advantages of the pgi designation.

PGI

PGI

If it is called the fruit of health, there will be a reason. In fact, there are several reasons, as the apple has got a positive effect on both organism and skin: it contains five groups of antioxidants, substances that counteract the effect of free radicals and therefore skin aging and it prevents some illnesses. Thanks to its characteristics it is the only fruit that can be eaten in every moment of the day. Enjoy all the different apple varieties, because Val Venosta guarantees wellbeing.

An apple a day…

EnergyEnergy 53 kcal-224 kJMain componentsWater 82,5 gProteins 0,3 gFats 0,1 gCarbohydrates 13,7 gDietary fibres 2 gMineralsPotassium 125 mgPhosphor 12 mgCalcium 7 mgSodium 2 mgIron 0,3 mgVitamineVitamin A 8 µgVitamin B1 0,02 mgVitamin B2 0,02 mgVitamin C 6 mgNiacin 0,3 mg

Composition and nutritional values

of apples (per 100g)*

*Source: Inran, 2011

VAL VENOSTA APPLES. THE TASTE

OF WELLBEING.

VAL VENOSTA APPLES. THE TASTE OF WELLBEING.

Golden Delicious

Taste: juicy, sweet, aromaticIdeal for: fruit salad, apple strudel, sweets, compote, immediate consumptionOrigin: USA, random seedlingAvailability: from mid-October to SeptemberCharacteristics: yellow with the typical “red blush” of a mountain apple

Red Delicious

Taste: compact, juicy, sweet, aromaticIdeal for: fruit salad, apple strudel, sweetsOrigin: USA, mutation of DeliciousAvailability: from September to MayCharacteristics: elongated form with five distinct beads in the core cavity

Gala

Taste: crunchy, compact, aromatic, low acid levelIdeal for: compote and immediate fresh consumption after sports activitiesOrigin: New Zealand, cross between Kidd’s Orange and Golden DeliciousAvailability: from September to the end of MarchCharacteristics: round form, yellow colour interrupted by red stripes

Pinova

Taste: very compact, crunchy, juicy, sweetish-acidulous Ideal for: apple strudel, compote Origin: Germany, cross between Golden Delicious and CliviaAvailability: from mid-January to JuneCharacteristics: compact pulp, bright red colour

Fuji

Taste: crunchy, juicy, sweetIdeal for: cakes, dessertsOrigin: Japan, cross between Ralls Janet and DeliciousAvailability: from the beginning of October to MayCharacteristics: pale pink to dark-red and slightly striped colour with a yellow-green bottom

Nicoter (COV)/Kanzi®

Taste: very crunchy, juicy, sweetish-acidulous, refreshingIdeal for: apple cakes and compote Origin: Belgium, cross between Gala and BraeburnAvailability: from December to MayCharacteristics: red colour, compact pulp, balanced sugar-acid relationship

THE TASTE OF VAL VENOSTA IN MANY DELICIOUS VARIETIES.

Morgenduft

Taste: compact, sweet acidulous,Ideal for: fruit salad, apple strudel, desserts and compoteOrigin: USA, mutation of Rome BeautyAvailability: from November to MayCharacteristics: red colour with yellow colour streaks, rounded and flat shape

More than half of Val Venosta apples are consumed in Italy, whereas the rest is exported to all European countries, including Scandinavia, to Russia and numerous extra-European countries. Thanks to high technological standards and the efficiency of logistics the taste of our apples remains unchanged even after months of natural storage - as if freshly picked. This is why Val Venosta apples represent a valid benchmark on international markets.

Our quality all around Europe and the world.

WE DELIVER QUALITY - EVERYWHERE.

The global quality of Val Venosta apples

also includes accurate controls during

the loading and delivery phases: VI.P

boasts a perfectly organized and

efficient delivery system which

combines punctuality with

maximal optimization thanks to

“just in time”. For fulfilling our clients’

wishes in perfect times.

FOR EVERY PALATE, IN EVERY COUNTRY.