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570 Broad Street, Ste. 102 Providence, RI 02907 THURSDAY, MAY 20, 2010 Sheraton Providence Airport Hotel 1850 Post Road, Warwick, RI 2010 FUNDRAISING DAY ANNUAL CONFERENCE For Southern New England n DEVELOPMENT DIRECTORS n EXECUTIVE DIRECTORS n BOARD MEMBERS n GRASSROOTS & VOLUNTEER FUNDRAISERS n OTHER NON PROFIT PROFESSIONALS … This Conference is for… 570 Broad Street, Ste. 102 Providence, RI 02907 (401) 461-3863 Email: [email protected] Web: www.afpri.org This conference will benefit those connected to the non-profit sector who want to maximize their philanthropy potential. This high-quality program will provide attendees with tactics that can be implemented immediately. visit www.afpri.org to register and for more information Nonprofit Org. U.S. Postage Paid Providence, RI Permit No. 82
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Page 1: AFP-RI Conference 2010

570 Broad Street, Ste. 102 Providence, RI 02907

THURSDAY, MAY 20, 2010Sheraton Providence Airport Hotel1850 Post Road, Warwick, RI

2010 FUNDRAISING DAYANNUAL CONFERENCE

For Southern New England

n DEVELOPMENT DIRECTORS

n ExECUTIVE DIRECTORS

n BOARD MEMBERS

n GRASSROOTS & VOLUNTEER FUNDRAISERS

n OTHER NON PROFIT PROFESSIONALS …

This Conference is for…

570 Broad Street, Ste. 102 Providence, RI 02907

(401) 461-3863 Email: [email protected] Web: www.afpri.org

This conference will benefit those connected to the non-profit sector who want to maximize their philanthropy potential. This high-quality program will provide attendees with tactics that can be implemented immediately.

visit www.afpri.org to register and for more information

Nonprofit Org.U.S. Postage Paid

Providence, RIPermit No. 82

Page 2: AFP-RI Conference 2010

7:20Pm identifying key Prospects and Creating supporters for your grassroots effortBetsy Grenier

Building Blocks for strategic Communications and media PlansKaren Jeffreys

10 steps to winning a grantAnita Robertson

SCHEDULE AT A GLANCEFundraising day Program (8:00AM – 6:00PM)

traCk #1: Relationship Building

traCk #2:Asking for the Gift

traCk #3:Creating a Philanthropic Culture

traCk #4:Building a Worthy Organization

session i 8:00AM – 9:15AM

how to Build the Perfect donor newsletterTom Ahern, ABC

the art of Closing major giftsUsha Pashi

transforming your leadership in to FundraisersNisia Hanson, ACFRE

adapting to the new normalDeb Linnell

9:45am morning Plenary: Christopher Lydon, RadioOpenSource Creating virtual Community

7:30am registration & refreshments in exhibitor section

9:15am 30 minute networking Break - visit the exhibitor section and resource Center

10:45am 15 minute networking Break - visit the exhibitor section and resource Center

session ii 11:00AM-12:15PM

developing relationships that last a lifetimePatricia Keenan, CFRE

the recipe for an effective direct response Fundraising ProgramDavid Hazeltine and Erica Waasdorp

Creating a Fund development Plan that Produces ownership and resultsDarrell Byers

you Can’t succeed without the right People: secrets from each side of the search tableLaura Gassner Otting and Tracy Welsh

12:30Pm lunch - 2010 Fundraising Professional of the year award Presentation session iii 2:00Pm – 3:15Pm

Promising Practices: engaging diverse CommunitiesMary-Kim Arnold and Peter Hocking

special events that raise gobs of money and deepen donor relationshipsAnne W. Garnett

the role of the development director Beyond FundraisingSimone P. Joyaux, ACFRE

measuring up: the urgency of assessing your impact in order to stay FundedGayle L. Gifford, ACFRE

3:15Pm 15 minute networking Break - visit the exhibitor section and resource Center

3:30Pm afternoon Plenary: Panel of national funders moderated by Nzinga Misgana a Conversation with the Funders 5:00Pm networking reception & Certificates

grassroots evening Program (5:00PM – 8:30PM)

4:30Pm registration begins for the grassroots Program

5:00Pm Dinner & Speaker Building your nonprofit: lessons from a Founder Eleanor “Candy” Brown-McSwain, MSW, Destiny House

6:10Pm identifying key Prospects and Creating supporters for your grassroots effortBetsy Grenier

Building Blocks for strategic Communications and media PlansKaren Jeffries

10 steps to winning a grantAnita Robertson

2010 Fundraising Day Annual Conference for Southern New England

Page 3: AFP-RI Conference 2010

Workshop Sessions i8:00 a.m. – 9:15 a.m.

track 1:relationshiP Building

How to Build the Perfect Donor Newsletter, Snail and EmailTom Ahern, ABC, President, Ahern Communications, Ink.

Do donors really want a newsletter? “Absolutely,” research says. Yet most donor newsletters die unread. Why? Join award-winning journalist, Tom Ahern, for a fast, in-depth look at the secrets behind great donor newsletters. You’ll learn proven formulas for both paper newsletters and e-newsletters. You’ll learn how to craft a powerful headline (and why that matters). You’ll learn how to invent news when you think you have nothing to say. One hospital that followed the advice in this workshop went from $5,000 to $50,000 in gifts per issue, and the advice works just as well for small organizations.

Tom is one of North America’s leading authorities on donor commu-nications. His practical, tips-filled e-newsletter is read and reprinted internationally.

Each year, Tom delivers dozens of workshops on the techniques of (and psychology behind) successful fundraising communications. In 2009, CASE named him a “Faculty Star,” acknowledging the unusually high ratings his workshops receive. He has also authored four popular how-to books on donor communications.

Tom’s national consulting practice works with dozens of clients annually across North America helping them improve their donor income and retention. His specialties include bequest marketing; direct mail; newsletter interventions; case statements for big-ticket campaigns; and communications audits.

track 2:asking For the giFt

The Art of Closing Major GiftsUsha Pasi, Chief Development Officer, Facing History and Ourselves, Brookline, MA

The most critical time in individual giving is between solicitation and closure. Learn how to close major and principal gifts. Topics include how to follow up, how to engage leadership and volunteers, ways to create a sense of purpose and urgency, and how to listen to and respond to donor expectations.

Usha has worked in the field of development for 25 years and has held leadership positions in major gifts at Yale University and the Museum of Fine Arts in Boston. In addition, she led foundation relations at Yale and served as a consultant for Stanford in this area. Currently, she leads the development effort at Facing History and Ourselves, a 33-year old non-profit in Brookline, Massachusetts. She serves on the board of Women In Development of Greater Boston and the Association of Fundraising Professionals

track 3:Creating a PhilanthroPiC Culture

If Not YOU, Then Who? Transforming Your Leadership into FundraisersDionisia “Nisia” Hanson, Chief Philanthropy Officer, Southcoast Health System, Fall River, MA

How do you build a philanthropic culture? How can you lead your CEO, board and staff into active fundraising? In this session, you’ll discover how to unleash the untapped philanthropic potential of your organization. Learn how to shift people from their hands-off “it’s your job” mindset to an enthusiastic heart connection that shouts, “I want to make a difference!” Explore real world examples and learn to overcome the roadblocks that prevent your team from participating in philanthropy. Take home great handouts!

Nisia has extensive experience in the nonprofit and for-profit sectors, creating and presenting workshops and working with clients in the U.S. and internationally. An AFP RI Chapter Outstanding Fundraising Execu-tive of the Year, Nisia’s workshops are always in demand. As Chief Advancement Officer of the Boys & Girls Club of Pawtucket (RI), Nisia led the effort to reengineer the board, created an endowment program and major gifts campaign and instituted strategic planning. She served as Vice President of Development and External Affairs at Easter Seals RI, Director of Development of St. Mary Academy-Bay View, and Field Service Consultant for Boys & Girls Clubs of America.

track 4:Building a worthy organization

Adapting to the New NormalDeborah Linnell, Director of Programs, Third Sector New England

How will your nonprofit accomplish its mission and organize to fund-raise, govern and manage after the “great recession?” With state and fed-eral deficits predicted for the next generation or more, what will be the new norms for nonprofits? What parts of those norms can you influence as positive new ways of functioning and reaching community impact? Deb will show you how building adaptive organizations that are fluid, networked and generative about the change they seek will be key.

Deb has over twenty-five years of experience in the nonprofit sector as a consultant to philanthropic institutions, evaluator, nonprofit executive director and board member. Deb joined Third Sector New England in 2003 and is currently the Director of Programs. Linnell is the lead author of the Executive Director’s Guide The Guide for Successful Nonprofit Management and Evaluation of Capacity Building: Reflections from the Field and is a frequent contributor to The Nonprofit Quarterly.

2010 Fundraising Day Annual Conference for Southern New England

Page 4: AFP-RI Conference 2010

Workshop Sessions ii 11:00 a.m. – 12:15 p.m.

track 1: relationshiP Building

Til Death Do Us Part: Developing Relationships That Last a LifetimePatricia Keenan, CFRE, Chief Development Officer, YWCA Boston

Two couples begin giving large gifts to your charity at about the same time. Within five years, the giving of both couples grows from four to six figures. Ten years later one couple makes a bequest and the other stops giving. What happened? Join this interactive workshop to find out why. Examine effective cultivation and stewardship. Learn from real successes and failures. Walk away with a few keys to making and keep-ing strong relationships over time, regardless of gift size. Bring your own challenges to discuss.

Patti joined YWCA Boston in May 2008, and has 25 years of fundrais-ing and not-for-profit management experience. Patti previously served as Vice President, Principal Gifts at the United Way of Massachusetts Bay where she directed major gift strategy and managed a portfolio of six and seven figure donors. She’s worked in a wide variety of develop-ment offices including City Year, WGBH, American Cancer Society, and Brown University.

A graduate of the College of the Holy Cross, Patti volunteers for the Women’s Cancer Executive Council of the Dana Farber Institute, Mir Pace International and Our Lady of Sorrows Catholic Church of Sharon, MA.

track 2:asking For the giFt

The Art, the Science, and the Results: the Recipe for an Effective Direct Response Fundraising ProgramDavid Hazeltine, VP, Fundraising and New Business Development, DMW DirectErica Waasdorp, VP Fundraising, DMW Direct

Whether you are a beginner or advanced fundraiser, a board member or a volunteer, this workshop will show you how to produce results through direct mail and online annual giving, membership and monthly giving campaigns. Sharing their experience from both sides of the desk, our two 20+ year direct response experts will present basic and advanced ex-amples from small and mid-size nonprofits, all aimed at generating results and a healthy return on investment. See samples of print and email. Get into the conversation by bringing your mail pieces with you.

Winner of several direct mail and fundraising awards, David focuses on campaign strategy, creative and production, and new business develop-ment. His clients include numerous organizations in higher education, membership, healthcare, human and social services and more. He speaks regularly for organizations like CASE, AFP, and DMA.

Erica focuses on strategy, execution and evaluation of direct mail pro-grams for annual and monthly giving, acquisition and donor retention. A frequent speaker, Erica also serves as writer, editor and advisory for various direct marketing and fundraising publications. She serves as Interim CEO for the Dutch Stichting Wereld Nood Hulp and French Secours Mondial d’Urgence.

track 3:Creating a PhilanthroPiC Culture

Creating a Fund Development Plan that Produces Ownership and ResultsDarrell Byers, Vice Chancellor of University Advancement, University of Massachusetts, Boston

The role of a fundraiser is one of the most visible and important posi-tions in any nonprofit. Developing a fundraising plan that engages your key constituents is critical to the success of any organization. This ses-sion explores how to develop comprehensive plans in annual fund, ma-jor gifts, and board relations. We’ll talk about how proper development of these key areas will increase morale within your staff, co-workers and key volunteers – and make you the hero in your organization.

Prior to joining UMass, Darrell held leadership positions at WGBH, Harvard Graduate School of Education, Georgetown University Medi-cal Center, and Norwood’s Caritas Hospital. He serves on the Board of Overseers at Children’s Hospital Boston, the WGBH Corporate Execu-tive Council and the AFP Massachusetts Chapter. Darrell co-founded the Advancement Institute at UMass Boston and the City Mission Society of Boston. In 2009, Darrell received the CASE District 1 New England and Eastern Canada Eleanor Collier Award, which is presented to an in-dividual whose contribution to his/her organization and to the profession reflect honor on CASE, education, and fields of professional expertise.

track 4:Building a worthy organization

You Can’t Succeed Without the Right People: Secrets from Each Side of the Search TableLaura Gassner Otting, President and Tracy Welsh, Vice President, Nonprofit Professionals Advisory Group

In this engaging and interactive workshop, you’ll learn how to apply the same techniques you use in fundraising to your search for the best fundraisers and other talent for your organization. (Or to promote your-self into your next position). Learn how to sound the market, build your case, leverage key stakeholders and champions, qualify and cultivate new opportunities, steward relationships and close the deal – all in pursuit of a candidate or position that is the best fit for you or your orga-nization. And this works for board recruits, too!

Before founding Nonprofit Professionals Advisory Group, Laura served as senior vice president of ExecSearches.com and as a vice president at Isaacson, Miller, one of the most respected nonprofit executive search firms in the US. A presidential appointee to the White House Office of National Service, Laura also served as a program officer for the Cor-poration for National Service and on the Clinton/Gore Transition Team and 1992 Election Team. Laura sits on the boards of Camp Starfish and Newton Montessori School, is the immediate past chair of Strong Women, Strong Girls, and author of Change Your Career: Transitioning to the Nonprofit Sector.

An executive search consultant who works with both mission- and market-driven organizations, Tracy has unique insight into the interre-lationship of corporate, academic, and nonprofit sectors; knowledge of diverse funding sources (private, venture, government) and their impact on economic, social, and cultural vitality. Before her current position, Tracy served as a Managing Associate at Isaacson, Miller where she fo-cused on cabinet and director level positions in private philanthropy and external relations across higher education, healthcare, human services, and advocacy organizations.

Get the lastest information and register online at www.afpri.org

Page 5: AFP-RI Conference 2010

track 1:relationshiP Building

Promising Practices: Engaging Diverse Communities – Gender, Generation, Ethnicity, Sexual IdentityMary-Kim Arnold, Executive Direcator, Rhode Island Council for the HumanitiesPeter Hocking, Director of the Office of Public Engagement, Rhode Island School of Design

We all recognize the importance of cultivating and stewarding relation-ships with our constituencies and stakeholders. But how do we ensure that our strategies reflect a genuine understanding of the needs and perspectives of diverse communities? Diversity in philanthropy is an evolving area, but the body of research is growing. We will discuss case studies of outreach efforts and engagement efforts from a range of orga-nizations, and share resource lists, tools and “promising practices.”

Mary-Kim first addressed diversity in philanthropy as a volunteer for Brown University’s nascent affinity groups for alumni of color and later as the first director of its engagement and fundraising programs. While at Brown, Mary-Kim led the creation of the first Alumni of Color Campaign Committee. Mary-Kim was chosen to participate in the inaugural Minority Advancement Institute, convened by the Council for the Advancement and Support of Education (CASE) in 2006. She is immediate past Chair of the Women’s Fund of Rhode Island.

Pete previously served as Director of the Howard R. Swearer Center for Public Service and Associate Dean of the College at Brown University. Pete worked to develop innovative university-community partnerships, undergraduate research opportunities, social entrepreneur projects, and to integrate community-based learning with the academic curriculum. Pete has worked with dozens of nonprofit organizations as a partner, board member and strategic planning leader. In addition to his commu-nity practice, he is a working artist, teaches several courses at RISD and is a part-time faculty member at Goddard College.

track 2:asking For the giFt

Special Events that Raise Gobs of Money and Deepen Donor RelationshipsAnne W. Garnett, Consultant

Explore the wonderful, wacky world of special events, focusing specifi-cally on how to raise serious money and strengthen vital relationships. This fast-paced, interactive session invites full audience participation. We’ll study events that net over $150,000, generate additional major gifts, and woo and wow important volunteers, prospects and even ce-lebrities. Together, we’ll examine what works, what doesn’t and target keys to success: vision, chutzpah and the ability to engage and motivate. Bring your stories, suggestions and questions.

Since 2005, Anne has been a nonprofit consultant, with an expertise in land trusts. She is a fund development and communications expert who has extensive experience designing and executing special events. Clients include the Land Trust Alliance, Preservation Society of Newport County and International Tennis Hall of Fame. Previously, Anne was Executive Director, Aquidneck Land Trust; Senior Managing Director, Rhode Island Zoological Society; and Director of Development, Save The Bay where she created blockbuster special events. Her work and experience were highlighted in a recent article, “Fearless Fundraising”, written by Gayle Gifford, ACFRE, for Contributions magazine, June 2009.

track 3:Creating a PhilanthroPiC Culture

You’re More Than a Fundraiser – But What Exactly?Simone P. Joyaux, ACFRE, Joyaux Associates

You’re more than a fundraiser. You have to be! But what exactly is “more”? What’s the development director’s role beyond fundraising? How about things like: part of the senior management team, giving feedback about program, evaluating organizational effectiveness. Do you have the guts to be all this and more? Will they – you know, your boss and the board – let you be more? And how does all this help your success in fundraising? Join the conversation about your other roles, skills you need, and how to get them. We’ll outline strategies for you to take on your true leadership role and rightful position.

Simone is recognized internationally as one of the most thoughtful, in-spirational, and provocative leaders in the philanthropic sector. She’s an expert in fund development, strategic planning, and board development. Simone teaches philanthropy at the university level and presents at con-ferences around the world. Her books, Keep Your Donors: The Guide to Better Communications and Stronger Relationships and Strategic Fund Development: Building Profitable Relationships That Last, receive rave reviews. She’s also written chapters in Philanthropy in 7 Words and The Fundraising Feasibility Study. Simone’s weekly blogs and bimonthly e-news provide professional tips as well as personal rants.

track 4:Building a worthy organization

Do You Know What’s Working? The Urgency of Assessing Your Impact to Stay FundedGayle L. Gifford, ACFRE, President, Cause and Effect

In these tough financial times, can you justify your fundraising return to cost? What ranking will the new crop of online evaluators give your nonprofit for its mission effectiveness? What answer do you give prospective donors when they ask for evidence of your societal impact? Like it or not, measurement is directly linked to your fundraising suc-cess. In this workshop with the person who caused Guidestar to amend their Haiti relief listings, you’ll explore the basics of measuring results, get introduced to the most influential online rating systems, learn what social investors are looking for and receive practical steps to help you and your leaders prepare. Expect a lively exchange on a topic as contro-versial as this one.

Gayle is an in-demand consultant for building nonprofit capacity in governance, leadership, visioning, system analysis, strategic thinking, and fund development. She challenges convention and shares nonprofit advice and insight at The Butterfly Effect www.ceffect.com and on Twitter @gaylegifford. Gayle is a regular columnist for Contributions Magazine and author of How are We Doing? A 1-hour guide to evaluat-ing the performance of your nonprofit board.

Gayle teaches organization development in master’s programs at Brown University and Simmons College. Cause & Effect Inc. works with nonprofits and public sector agencies committed to building better com-munities and a better world.

2010 Fundraising Day Annual Conference for Southern New England

Workshop Sessions iii 2:00 p.m. – 3:15 p.m.

Page 6: AFP-RI Conference 2010

morning Plenary:Creating virtual Community 9:45-10:45

Christopher Lydon, RadioOpenSource

Journalist, polymath* and just a curious guy, Christopher has been creating community in virtual space for over three decades. You can hear Chris’s compelling conversations on blog and podcast at RadioOpenSource.org. A former New York Times journalist and news anchor at WGBH Boston, from 1994-2001 Chris pioneered a new style of syndicated talk radio at The Connection on WBUR, where he built a devoted international audience that helped to significantly lift the annual budget for his nonprofit public radio host. A master of con-versation, we have asked Chris to share with you some of what he’s learned including the art of the interview, the advantages of insatiable curiosity and how to build engaged community with new media.

*Polymath: a person of great and varied learning (thefreedictionary.com)

afternoon Plenary:Conversation with Funders 3:30-5:00

Moderated by Nzinga Misgana

Join this intriguing conversation with not the usual funding suspects such as: MetLife, Target, Lowes, Walmart, BJ’s and more! You will gain important insights that can help your organization. Find out what funders really think. We’ will ask funders to answer questions like: What do you see as the top issues facing our community that funders must help address? What role does leadership of the non-profit play in your funding decisions? When / why would you give outside your guidelines? What do you think are the critical charac-teristics of an excellent nonprofit? And more!

Nzinga has worked in the nonprofit sector for more than 25 years. She most recently directed New Roots Providence, a program of The Providence Plan that provides training, grants, and technical as-sistance to faith-based and community-based organizations in Rhode Island. Since 2005, New Roots has served hundreds of organizations and has attracted more than five million dollars in funding. Before helping to found New Roots, Nzinga was an organizational consul-tant for national and local clients. Nzinga holds a Master’s Degree in Community Economic Development from Southern New Hampshire University and a Bachelor’s degree in African and European History from Brown University.

This plenary session is available as an a la carte item. We understand the busy lives of non profit professionals. Attend this plenary session and the networking reception immediately following for only $49

All included in your Fundraising Day Conference Registration…

2010 Fundraising Professional of the Year

Each year the Rhode Island Chapter of the Association of Fundraising Professionals (AFP-RI) selects and honors one fundraising executive for his/her outstanding contributions to the fundraising profession and the community. The 2010 Award will be presented during lunch at the Annual Fundraising Day Conference.

Networking and Resource Center

Making connections and finding resources are often the most difficult part of non-profit work. The AFP-RI Conference Committee recognizes that and is happy to present for the first time, the AFP-RI Resource Cen-ter to conference attendees. Visit the Resource Center to get a private one-on-one consultation with a CFRE, learn about the latest and greatest books and on-line tools, or learn how to best work with a designer or a printer. The Resource Center will be located near the exhibitor space in order to maximize the flow of infor-mation and to optimize networking opportunities.

Get the lastest information and register online at www.afpri.org

Page 7: AFP-RI Conference 2010

GRASSROOTS EvENiNG Co-sponsored by New Roots Providence and AFP Ri Chapter

Eleanor (Candy) Brown-McSwain, MSW built Destiny House from just her passion and determination to a $100,000 organization with a 2-person staff, 12-person board, and 50 volunteers. Destiny House fulfills a dream: a domestic violence organization that specifically serves communities of color. Candy will share how she learned to be an executive director and nonprofit professional, and how her organization and mission benefited as a result.

As a survivor of physical and emotional abuse, Candy founded Destiny House to help other victims. She began her work in domestic violence as a volunteer in Rhode Island’s first, court-based Temporary Restraining Order Office in 1989. Candy holds a Master’s Degree in Social Work from Rhode Island College and most recently was the recipient of the Marguerite Beaubien Award for Community Service from the Urban League of Rhode Island and The 2009 Local Hero Award from Bank of America.

Finding & Pulling the thread: identiFying key ProsPeCts and Creating suPPorters For your grassroots eFFortBetsy Grenier, Hannah Street Consulting

Where do you start to develop a core constituency of supporters to underpin your new, fledgling or growing charitable endeavor? Learn to assess your pool, identify potential opportunities within it and/or find the path beyond your donor base to begin building a group of loyal, repeat supporters.

Betsy will take participants start to finish through identifying pros-pects, introducing the charity, engaging the potential donor, securing a gift and stewarding the donor. This session will be valuable both to those with “built-in” constituencies and those with few donors al-ready in place. You will spend time in a very hands-on way as you conduct mock outreach, engagement and solicitation calls, meetings and face to face contacts at events.

Betsy is the founder of Hannah Street Consulting. Betsy’s vision to provide high-quality, affordable fundraising services to nonprofit organizations of all sizes still guides Hannah Street, eight years after its founding. Betsy has nearly 15 years experience in fund devel-opment and program management. Her background is in arts and educational fundraising in New York and Boston. Before founding Hannah Street, Betsy served as Vice President for Institutional De-velopment at Historic New England in Boston where she managed three areas – strategic planning, fundraising and external affairs and museum planning. Before that Betsy was Director of Development for the American Federation of Arts in New York, NY.

10 stePs to winning a grantAnita Robertson, The Grants Goddess, Inc.This workshop provides an overview of the steps you must take to create competitive proposals; and how your proposal fits into the entire process of winning a grant – from identifying appropri-ate funders, to establishing relationships, to developing fundable programs and organizations.

Anita founded The Grants Goddess, Inc. in 2000, after almost 20 years in non-profit management and development. Her experi-ence ranges from instituting a new business model at a childcare center that was deeply in debt, to managing $22 million in grants and contracts for Catholic Charities of Boston. Since founding her own consultancy, she has helped dozens of organizations establish, expand, or improve their programs and infrastructure with private and public grant funding.

Building BloCks For strategiC CommuniCations and media PlansKaren Jeffreys, Associate Director, RI Coalition for the Homeless

Communications is a crucial, but often overlooked component of our nonprofit work! This interactive, hands-on workshop will be an opportunity for participants to learn the key building blocks needed to plan for and implement strategic communications and media plans in their organizations. Participants will learn how approaching media advocacy as a system and not as a quick fix for special events or crisis response can help organizations work collaboratively to implement communications plans, develop proactive media mes-sages, and strategize more effectively in getting the message out about our issues.

Karen joined the Rhode Island Coalition for the Homeless in October of 2007. Prior to joining the Coalition, she worked at the Rhode Island Coalition Against Domestic Violence (RICADV) as the Director of Communications, where, for ten years, she directed an integrated, innovative model of strategic communications. Under her direction, RICADV was successful in changing public attitudes, developing successful public awareness campaigns, using com-munications to change public policy and changing how the media covers the issue of domestic violence in the state of Rhode Island.

Get the lastest information and register online at www.afpri.org

grassroots Program PartiCiPants Can attend two oF the three workshoPs Featured Below:

5:00 – 6:00 P.m. dinner and sPeaker:

Page 8: AFP-RI Conference 2010

2010 Fundraising day ConFerenCe Committee

ConFerenCe Co-ChairsMichele R. Berard, MBA, CFRE

Leah M. Macomber, CFRE

Program Co-ChairsSimone P. Joyaux, ACFREGayle L. Gifford, ACFRE

sPonsorshiP Co-ChairsAnthony DiPietroMichael Fantom

marketing & Pr Co-ChairsKristin Sawyer

Nicole Kelly, MBA

resourCe Center Co-ChairsNancy Isabel

Julia Karahalis, MBA

event CollateralMike Gianfrancesco

aFP-ri awards Committee ChairDoreen Tucker

aFP-ri eduCation Committee ChairCheryl DelPico

2010 annual ConFerenCe registrationThere are two ways to register: by mail or online at www.afpri.org

registration FeesCheck the conference website for pricing specials. q Day Conference, Member Rate: $159 q Day Conference, Non-member Rate: $179

lunch only ticket: q Includes lunch, 2010 Fundraising Professional of the Year Award presentation $35

evening Conference: q Attend evening portion only: $35 q Attend day conference plus evening: add $35 to day rate

Make all checks payable to AFP-RI

workshoP sessions i q Track 1: relationship Building – How to Build the Perfect Donor Newsletter, Snail and Email q Track 2: asking for the gift – The Art of Closing Major Gifts q Track 3: Creating a Philanthropic Culture – If Not YOU, Then Who? Transforming Your Leadership into Fundraisers q Track 4: Building a worthy organization – Adapting to the New NormalworkshoP sessions ii q Track 1: relationship Building – Til Death Do Us Part: Developing Relationships That Last a Lifetime q Track 2: asking for the gift – The Art, the Science, and the Results: the Recipe for an Effective Direct Response Fundraising Program q Track 3: Creating a Philanthropic Culture – Creating a Fund Development Plan that Produces Ownership and Results q Track 4: Building a worthy organization – You Can’t Succeed Without the Right People: Secrets from Each Side of the Search TableworkshoP sessions iii q Track 1: relationship Building – Promising Practices: Engaging Diverse Communities – Gender, Generation, Ethnicity, Sexual Identity q Track 2: asking for the gift – Special Events that Raise Gobs of Money and Deepen Donor Relationships q Track 3: Creating a Philanthropic Culture – You’re More Than a Fundraiser – But What Exactly? q Track 4: Building a worthy organization – Do You Know What’s Working? The Urgency of Assessing Your Impact to Stay Funded

grassroots Program: Pick two q Finding & Pulling the thread: identifying key Prospects and Creating supporters for your grassroots effort q 10 steps to winning a grant q Building Blocks for strategic Communications and media Plans

thinking of joining aFP? no time like the present! Visit www.afpri.org for the different categories and download the appropriate form. Send it with your conference registration and one check to cover both fees.

Please fill out ALL the information below: Name Title Organization Street/PO City State Zip Telephone Email

q Please check here if you do NOT want your information given out to conference participants.Please return this form to: AFP RI Chapter | 570 Broad Street, Ste. 102 | Providence, RI 02907Tel: 401-461-3863 | Email: [email protected] | Web: www.afpri.org

Scholarships Available - please visit www.afpri.org for an application

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