AFP Membership Chairs Orientation Call February 7, 2012.

AFP Membership Chairs Orientation Call

February 7, 2012

Welcome!

• Thank you for joining us!• Today’s Agenda

– Delivering Optimal Value to Members– Membership by the Numbers– Membership-Chapter Services Staff Roles– Membership Processing and Chapter Reimbursements – AFP Tools Available to Chapters – Developing Your Membership Plan– Questions?

Chapter Services Directors Western US, PA, NC, SC

Larry Hostetler – (916) 544-2024 [email protected] US, GA and FL

Val Lay – (614) 266-9918, [email protected] CT, MA, NH, NY, RI, Canada, Asia

Lori Gusdorf – (703) 519-8449, [email protected] DC, DE, MD, NJ, VA

Taryn Gold – (703) 519-8452, [email protected] Canada

Cynthia Quigley – (416) 941-9212,   [email protected]

Rose Sandoval – (52) 55 3626 1592, [email protected]

Strategic Plan

AFP’s 2011-2013 Strategic Plan can be found online here

Strategic Plan Goals1. AFP will develop skilled, knowledgeable and ethical professionals worldwide.

2. AFP will advance effective, ethical and accountable fundraising standards as an essential component of global philanthropy.

3. AFP will aggressively promote and defend public policy that encourages philanthropy, supporting principles important to AFP and the fundraising profession.

4. AFP will deliver optimal value to members.

5. AFP, a community of inclusion, will seek, embrace and engage diverse individuals, groups and organizations with a broad representation of experiences, perspectives, thoughts and cultures within the fundraising profession.

6. AFP will provide strong leadership in promoting and supporting the fundraising community worldwide.

7. AFP will engage young professionals and youth exploring philanthropy and building their fundraising careers.

Membership Categories

Business Member– Executive Circle; Endorser

Global e-Member

Non-Profit Organization-Large

Active will become Professional

Young Professional

Non-Profit Organization-Small

Importance of Membership Chair

• Elevate status of profession

• Recruitment

• Retention

• Increased awareness of AFP’s role in the profession

AFP Membership Growth

5,400

16,049

24,42926,348

30,47728,266 28,066 28,935

0

5,000

10,000

15,000

20,000

25,000

30,000

35,000

1985 1995 2000 2005 2008 2009 2010 2011

Chapter Incentive Program

$20 for each net new Active member in 2011

Example: As of December 31, 2010 your chapter had 50 Active members. As of December 31, 2011 your chapter had 65 Active members. You’ll receive $300 for that 15 member increase!

Address Change

Member and Chapter Services Department

• Lori Gusdorf, CAE, Vice President, Membership and Chapter Services – [email protected], x449

• Joe Roadarmel, Membership Manager – [email protected] x489

• Sawanna Foster, Member Services – [email protected], x401

• Jennifer Watkins, Member Services – [email protected], x400

• Tiffany Oglesby, Member Services – [email protected], x492

• Taryn Gold, MPA, Director, Chapter Administration– [email protected], x452

• Margie Bennett, Chapter Services – [email protected], x487

• Heba Mahmoud, Chapter Services – [email protected], x425

• Chapter Services Directors – Larry, Val, Rose & Cynthia

PrintQ (www.afpprintq.com)

Log in using your chapter code as your username AND password

IHQ Assistance on Recruitment and Retention

• Installment Plan• Comnet Telemarketing• 2 Year Discount• Lapsed Member Mailing• MGI• Joint Mailings• Chapter Conference Exhibits

IHQ Touchpoint Communications

• New Members:– Emails in months 1 and 2; months 4, 6 and 8;

retention emails in months 11, 12 and 13.

– “Snail mail” invoices sent month 9, 11, 13, 15, 17 (as needed)

• Renewing Members– Emails in months 1 and 2; months 4, 6, 8;

retention emails in months 11, 12, and 13.

– “Snail mail” invoices sent month 9, 11, 13, 15, 17 (as needed)

Processing & Reimbursements

• Payments processed within 5 – 10 business days

• Chapter Reimbursements disbursed monthly• Any Problems, please contact IHQ

AFP Information Central http://reports.afpnet.org

AFP Tools for Chapters

www.afpnet.org – inside the Member Gateway, click on Chapter Resources to find special resources for Membership Chairs

More Tools for Chapters

• Member Surveys

• Your Chapter Services Director

• Chapter Leader Network

http://sharepoint.afpnet.org/sites/afpcln/ideas/default.aspx

Financial Benefits of MembershipFINANCIAL BENEFITS OF MEMBERSHIP

Member’s Savings Through our Chapter•Chapter Educational Meetings (10 per year) $ •Chapter One Day Conference $ •Webinars (2 per year) $ •Course Offerings (Fundamentals, CFRE Review, etc.) $•Other (job postings) $

TOTAL $

Member’s Savings Through AFP INTERNATIONAL*•International Conference Registration $400•Ready Reference Series (9 Titles) $180•Resource Center Research $ 50•Advancing Philanthropy Subscription $100•HEP Matching Gift screening $ 60•AFP Webinars (per session) $136 •AFP Compensation and Benefits Survey $ 95•CFRE Application $160

TOTAL $1181

GRAND TOTAL (Chapter + $1181)

* Does not include non-quantified benefits such as legislative advocacy, fundraising news eWires, free Webinars, Hot Topics information, Toolkits, Ethics Inventory Assessment, Information Exchange papers, Action University learning, online forums, 20% off any AFP Bookstore Purchase, 45% off North Park University Tuition, etc.

Developing Your Plan

• Add members to your committee

• Look for strategies on the CLN

• Review your chapter’s trends

• Do you have a budget?

• Ask your chapter services director

• Write it down!

Membership Goal

• Identify 2012 Goal

• Look at totals for several years– Number of members 12/31/11– Minus estimated number who will lapse– Plus number of new members

– Look at historical average– Consider implications of new categories of

membership on recruitment efforts

Membership Recruitment

• Figure out what’s worked and what hasn’t• Make guests feel welcome – make them want

to join• Ask them to join (not “y’all come”)• Concentrate 2012 on youth and small

organizations

Membership Engagement

• Committee involvement– New Members– Existing Members

• Experienced Professionals

• Young Professionals

• Networking

Membership Retention• Communicate with members at least 90 days

prior to their expiration date. – Find out what they’ve attended/how they’ve

been involved– Invite them to something that will keep

them coming• Target your strategies – young, small org,

experienced. • Coordinate member touches with

Engagement

Questions?

Thank you for your time and involvement!