AFN Broadcast Center - AFN Opsafnops.com/wp-content/uploads/2016/03/GeorgeSmithAffRel2.pdf · AFN Broadcast Center Riverside, California. Provide stateside radio and television programming,

AFN Broadcast Center

Riverside, California

AFN Broadcast Center

Riverside, California

Provide stateside radio and television programming, "a touch of home," to U.S. service members, DoD civilians and their families serving outside the continental

United States.

AFN BC MissionAFN BC Mission

Organizational Structure

Television Resources

AffiliateRelations

IndustryLiaison

Programming

News, CI, Weather

Sports

Media Mgmt

MkP

Budget

Personnel

Logistics

AFN-BCDirector

Security

Deputy Director

Radio

Programming

Operations

Engineering

Broadcast Eng

TV Ops

IT

Facilities

Telecomm

DMA on-site assets

Legal

Contracting

TASA

DIMOCProduction

Religious

DMA/AFRTS

StaffingStaffing

______________________________________________________________________________________________________________________

PERSONNEL AT AFN BROADCAST CENTER

Military 16DOD Civilian 145Contractor 101

________Total 262

Affiliate Relations Division

Chief George Smith

Public Affairs SpecialistKim Antos and Charlie Gill

Both Kim and George work for the AFN Director

Affiliate Relations Serves

Overseas Audience/Public

AFN Stations

DMAGovernment

Agencies

DoD Print Publications

• Your 1-stop shop for any thing you want to know or need from the Broadcast Center EXCEPT:

Happening now broadcast outages or issues. Call DSN 312-348-1339, commercial at 951-413-2339, email [email protected].

• DJ readers, Fact Sheets, News releases• Phone interviews• AFN Cloud• Send radio promos of TV, host Social Media Chats• AFN Social Media Staff Only Facebook group• Runs @afnlistens Twitter feed• Answer audience posts on MyAFN Facebook

What Can Affiliate Relations Do for You?

• Provides public affairs support, com plans• Planning 75th Anniversary of AFRTS in 2017• Answer audience questions (2,400 last year)• TV spots addressing audience questions• Coming soon: Game of Thrones Season 6 (April 30), Braves/Marlins at Ft. Bragg (July 3), military kids pics on AFN TV (photos in now, on TV in April• Give you and the audience on-line help:

http://myafn.dodmedia.osd.mil/

Blog Register your decoder FAQs 24/7 contact information Schedules Search Audience feedback

What Can We Do for You?

Station RESOURCE #1http://myafn.dodmedia.osd.mil/

http://myafn.dodmedia.osd.mil/

Some Complaints about “Inappropriate” ProgrammingRadio:

“Hanging Tree,” Jennifer Lawrence“Trap Queen,” Fetty Wapp“Here,” Alessia Cara“Talking Body,” Tove Lo“Habits,” Tove Lo“Cool for the Summer,” Demi Levato“Take me to Church,” Hozier“Whistle” Flo Rida“Anaconda,” Nicki Minaj“Blurred Lines,” Robin Thicke

TV:

“Transparent”“Teen Wolf”“12 Years a Slave”PG13 movies airing in prime time

Post, Pin and Track High Vis Communication

NUMBERS THROUGH March 30, 2015

YouTube views: 2,686 (+256 from last week) PDF Downloads:  961 (+119 from last week)Page Views: 9,496 (+1,118 from last week)Help Desk Calls:  295 (+49 from last week)Emailed questions: 42 (+6 from last week)Emailed questions Help Desk: 577 (+169 from last week)

What comes next

Will air 10 countdown spots starting April 12, letting people know how much time they have to change their satellite.   

We’re in the Measurement Business!

@afnlistens

Social Media Chats

We have fun

Try new stuff

Facebook participation from 21 accounts total through the month but with a daily participation from 28% of stations plus AFN-BC Twitter participation from 8 accounts total through the month but with a daily participation from 7% of stations plus AFN-BC.

We Get Results With Stations!

The above graph illustrates our increase in effectiveness when including the stations in disseminating our social media content. The stations were responsible for 86% of the total Facebook interactions for the campaign. Above illustrates the daily interactions of AFN-BC and the stations.

Hashtags = Metrics

• #Salute2Women• #MilKidsProps

• #SB50afn

AFN Super Bowl Chat - #SB50 AFNAFN Super Bowl Chat - #SB50 AFN

21

AFN hosted a live social media chat during the Super Bowl

• AFN BC posted 135 viewer messages on TV during the game.

• Results:– Facebook Engagement: 102% Increase– Facebook: 42 public posts from audience– Instagram: 33 public posts from audience– Twitter: 1,059 original tweets from 715 people …147,271

Reach with 819,227 Impressions – 44% Increase in Twitter Followers for AFN-BC– More than 130 “Thank you AFN” posts on Twitter

AFN The Eagle/Radio

• You love it, right?• Almost…ok…what are your questions?

AFN BC: Reflecting America and providing our troops a “touch of home”