Afghan Media Yearly Analysis 2016

Afghan Media IndustryYearly Analysis - 2016

Data Source: Media Track Pakistan

Total spent on Afghanistan TV medium industry in 2016 was USD 65.51 Million.

Pakistani Players were share the USD 2.82 Million on Afghan TV Medium in 2016.

Telecom Category is top most spending category in 2016 followed by Hospitals and Educational Institutes.

Salam Telecm, Etisalat & Pamir Group were the top Advertiser.

Unilever is gain 2% spending share on Afghan TV medium.

TV Medium ReportData Statistics

Top 20 CategoriesShare of Spent

PHONE SERVICES

JUICES / ENERGATIC DRINKS

GOVERNMENTBANKS

PHONE SETS

HOSPITALS

INSTITUTES

CHAIN STORES/SHOPS

MILK AND DAIRY PRODUCTS

SAUCES/MAYONIES/PICKLES

CONSTRUCTION COMPANIES/MATERIALS

DETERGENT POWDERS

CARBONATED SOFT DRINKS

BEAUTY CREAMS / BEAUTY MASKS

DIAPERS

MINERAL WATER/FILT

ERS

HOTELS/RESTAURANTS

SHAMPOOS

READY TO COOK FOODS

COMPUTER ACCESSORIES/SOFTWARES

22.6%

15.0% 14.3%

4.6% 4.6% 4.1% 3.9% 3.6%2.2% 1.8% 1.8% 1.8% 1.6% 1.4% 1.4% 1.2% 0.8% 0.8% 0.8% 0.7%

Top 20 AdvertisersShare of Spent

GOVT OF AFG

SALAM TELECOM

ETISALAT

PAMIR GROUP

AFGHAN TELECOM

ROSHAN CORPORATION

GINSENG ENERGY DRINKMTN

UNILIVER

GOLDEN POWER ENERGY DRINK

AZIZI BANK

NORAS FOODS

BAKHTAR BANK

ASHNA MOBILE

THE COCO COLA EXPORT CORP

LIVPURE

LAAL POOR COMPANY

ROSE DERMATOLOGY COSMETICS HOSP

BLUE SONIC

NEDA PHONE

13.7%

6.4% 6.2% 6.0%

4.7%

2.8% 2.6%2.0% 1.7% 1.5% 1.5% 1.3% 1.2% 1.2% 0.9% 0.9% 0.8% 0.8% 0.8% 0.7%

Top 20 BrandsShare of Spent

SALAM TELE

COM

ETISALAT

AFGHAN POLIC

E DEPT

GOV OF A

FGHANISTAN

PARTY ENERGY DRINK

AFGHAN TELE

COM

ROSHAN CORPORATION

GINSENG ENERGY DRIN

KMTN

SHAFA JU

ICE

AFGHAN W

IRLESS

GOLDEN POW

ER ENERGY DRINK

MINISTRY O

F HEALT

H

AZIZI BANK

NORAS TOMATO PASTE

BAKHTAR BANK

KHAIR KHWA M

EDICAL COMPLE

X

COCA COLA

LIVPURE SMART RO PURIFI

ER

ROSE DERMATOLOGY COSMETICS...

6.4% 6.2% 5.9% 5.9%

3.3%2.9% 2.8% 2.6%

2.0% 1.9% 1.8%1.5% 1.5% 1.4% 1.3% 1.2% 1.2% 0.9% 0.9% 0.8%

Top Channels Share of Spent

ARIANA NATIO

NAL

TOLO TV

SHAMSHAD1 TV

AREZU TV

AYNA TV

HEWAD TV

KHURSHID

LEMAR TV

NOOR

TAMADON

22%

19%

15%

9% 8% 8%7%

5%

3% 2% 2%

Monthly TrendShare of Spent

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

8%8%

10% 10%

8%

7%

8% 8% 8%

9%9% 9%

Juice & Energy Drinks CategoryShare of Spent

PARTY ENERGY DRINK

GINSENG ENERGY DRINK

SHAFA JUICE

GOLDEN POWER

CARABAO ENERGY DRINK

HAPPY ENERGY DRINK

BEST VIP ENERGY DRINK

REAL MIX ENERGY DRINK

AAB-E-ANAAR ROYAL

GAMMA ENERGY DRINK

A+LIVE ENERGY DRINK

SEGAR SARI

SUNICH JUICE

RED BULL

SUPER COLA

ALTUNSA JUICE

BEKAL BOTTLE JU

ICE

SHAFA MANGO JU

ICE

NUTRI-C

BIG BOSS DRINK

SUPER MAX ENERGY DRINK

NAWBAHAR JUICE

RED AMPALA ENERGY DRINK

VITA 500 DRINK

APEX ENERGY DRINK

RED LION ENERGY DRINK

22%

17%

13%

10%

4% 4% 4% 4%2% 2% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1%

Pakistani Advertisers ShareShare of Spent

Pakistani Players4%

Afghan Players96%

AFGHANISTAN PLAYERS

UNILIVER

COCO COLA

SAMSUNG

NESTLE

FORVIL COSMETICS

GENERAL FAN

HUAWEI MOBILE

Q MOBILE

NATIONAL FOODS

DWP GROUP

G FIVE MOBILE

MILLAT INDUSTRIES

96%

2%

1%

0%

0%

0%

0%

0%

0%

0%

0%

0%

0%

Pakistani Brand ShareShare of Spent

COCA COLA

SURF EXCEL

FAIR &

LOVELY

CREAM

SAMSUNG GALA

XY J5 &

J7

KNORR NOODEL

CLEAR SHAMPOO

SPRITE

3G

NESTLE

BUNYAAD

G.F.C FA

N

NESTLE

MILK

PAK CREAM

SAMSUNG GALA

XY J1 ACE

BIO AMLA

SHAMPOO

HUAWEI

MATE S

BIO 7 DAY BEAUTY CREA

M

NESCAFE C

OFFEE

BIO SILK

HAIR CREAM

SAMSUNG S6

& S6

EDGE

GREE A/C

G FIVE MOBILE

Q MOBILE

W50

Q MOBILE

NOIR Z10

DIAMOND PAINTS

NATIONAL B

IRYANI

NATIONAL B

BQ RANGE

SAMSUNG A/C

22%

18%

12%

5% 4% 4% 4% 4% 4%3% 3%

2% 2% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1%

THE END

For query on DATA, please contact:

Mediatrack House, E-107, Gulshan-e-Jamal, Rashid Minhas Road, off

Main Sharah-e-Faisal, Karachi, Pakistan.

For other queries, please contact PAS at:[email protected]

Mr. Arshad [email protected] Phone: +9221-34289818-9