AFFORDABLE CROSS-CHANNEL & MULTI-CHANNEL ADVERTISING PREPARED FOR: ABOUT US: mnletsdobusiness.com ONLINE COUPONS: metrosupersaver.com 651.484.0031 [email protected]1339 Co. Rd. D Circle East Vadnais Heights, MN 55109 BILLIONS MEDIA LLC HOME REMODELING HOME REMODELING & SERVICES & SERVICES
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AFFORDABLE CROSS-CHANNEL & MULTI-CHANNEL ADVERTISING€¦ · from a Newspaper or Book % of People Who Use Coupons 87% All Consumers Millennials 85% 82% All Consumers Base: total respondents.
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Coupon not valid w/other offers or discounts. Exp. 6-15-20.SCHWANTES Heating& Air Conditioning
Coupon not valid w/other offers or discounts. Exp. 6-15-20.SCHWANTES Heating& Air Conditioning
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$450 $650on FurnacePurchase & Installation
on TraneAir Conditioner
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• Home remodelers should expect rising demand for home modification work relating to aging-in-place. Additionally, an expanded list of supplemental benefits from Medicare includes options for home modifications. [Sources: “Aging In Place Remodeling & Home Modifications.” AAG.com, 7 Oct. 2019. Web. 6 Apr. 2020.]
• Home service companies can market to those who recently moved or are moving. [Source: SalesFuel, 2020.]
• There’s opportunity to increase business by marketing financing. [Source: SalesFuel, 2020.]
• Home improvement projects that boost energy efficiency will help drive growth. [Source: Trapasso, Clare. “These Are the Most Profitable Home Remodeling Projects.” Realtor.com, 3 Oct. 2019. Web. 6 Apr. 2020.]
• Affordability concerns are making older, outdated homes attractive to younger buyers and generating new opportunities for improvement spending. [Source: “Lake County Port Authority remodels 1950s bungalow to spur reinvestment in aging postwar subdivisions. Cleveland.com, 30 Jun. 2019. Web. 6 Apr. 2020.]
• Single-family rentals are also a potential growth market for remodelers. [Source: “Top Rental Property Renovation Trends For the Best ROI.” BuildingMaintenanceManagement.com, 24 Apr. 2019. Web. 6 Apr. 2020.]
• Co-op funds are available with many product vendors if they are featured in advertisements.
Asking consumers: when have you last seenor heard a home remodeling advertisement
that led you to take action?
Social network posting (likeFacebook, Twitter, Pinterest, etc.) 22.1% 20.9% 6%
Reference by an industry expert 20.6% 15% 37%Press release 20.5% 14.7% 39%Forums (message boards) 19.7% 16.9% 17%Social video (like YouTube, Vimeoor Periscope) 17.8% 17.5% 2%
Sponsorship of an event 17.5% 14.3% 22%Trade show or conference exhibit 14.8% 12.1% 22%
SOURCE: 2019 AudienceSCAN®* % total may not equal 100% because audience could select more than one answer to this question.
ADVERTISING RESPONSE: MAJOR HOME REMODELING PROJECT STARTERS
When have you last seen/heard an advertisement of this type that ledyou to take action?
RESPONDEDLAST 30 DAYS
RESPONDEDPAST 12 MOS
Ads/Coupons in your mailbox 42.7% 66.1%Television (over-the-air, online, mobile or tablet) 36% 64.3%Emailed ad or newsletter 36% 59.9%Sponsored search result (like on Google, Yahooor Bing) 39.9% 59.9%
Ad on a social network 38.1% 58.5%Daily deals (like Groupon or LivingSocial) 28.4% 54.8%Mobile smartphone app or text message 32.6% 50.5%Radio (over-the-air, online, mobile or tablet) 26.9% 50.1%Newspaper (print, online, mobile or tablet) 28.2% 49.4%Internet banner ad 28.2% 49.3%Magazine (print, online, mobile or on tablet) 24.1% 46.7%Outdoor ad/Sign/Billboard 20.1% 42%Text link ad on a website 21.7% 42%Pre-roll video ads (the video that plays beforethe video you want to watch) 19.8% 36.7%
Directory search (online or printed Yellow Pagesbook) 21.3% 36.1%
Ads at movie theater 18.3% 34.3%
SOURCE: 2019 AudienceSCAN®* % total may not equal 100% because audience could select more than one answer to this question.
Social network posting (likeFacebook, Twitter, Pinterest, etc.) 22.1% 20.9% 6%
Reference by an industry expert 20.6% 15% 37%Press release 20.5% 14.7% 39%Forums (message boards) 19.7% 16.9% 17%Social video (like YouTube, Vimeoor Periscope) 17.8% 17.5% 2%
Sponsorship of an event 17.5% 14.3% 22%Trade show or conference exhibit 14.8% 12.1% 22%
SOURCE: 2019 AudienceSCAN®* % total may not equal 100% because audience could select more than one answer to this question.
ADVERTISING RESPONSE: MAJOR HOME REMODELING PROJECT STARTERS
When have you last seen/heard an advertisement of this type that ledyou to take action?
RESPONDEDLAST 30 DAYS
RESPONDEDPAST 12 MOS
Ads/Coupons in your mailbox 42.7% 66.1%Television (over-the-air, online, mobile or tablet) 36% 64.3%Emailed ad or newsletter 36% 59.9%Sponsored search result (like on Google, Yahooor Bing) 39.9% 59.9%
Ad on a social network 38.1% 58.5%Daily deals (like Groupon or LivingSocial) 28.4% 54.8%Mobile smartphone app or text message 32.6% 50.5%Radio (over-the-air, online, mobile or tablet) 26.9% 50.1%Newspaper (print, online, mobile or tablet) 28.2% 49.4%Internet banner ad 28.2% 49.3%Magazine (print, online, mobile or on tablet) 24.1% 46.7%Outdoor ad/Sign/Billboard 20.1% 42%Text link ad on a website 21.7% 42%Pre-roll video ads (the video that plays beforethe video you want to watch) 19.8% 36.7%
Directory search (online or printed Yellow Pagesbook) 21.3% 36.1%
Ads at movie theater 18.3% 34.3%
SOURCE: 2019 AudienceSCAN®* % total may not equal 100% because audience could select more than one answer to this question.
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FULL LIST OF OUR SERVICESAffordable cross-channel andmulti-channel advertising:
- Metro Super Saver direct mail magazine
- Metro Super Saver mobile app via Google Play and the App Store