Note about this presentation Joel Weddington MD This PPT follows Enroll America’s directions on how to reach audiences that have average literacy, or 8 th grade reading level. It also follows many framing principles of Herndon Alliance, and observes important research from the RWJF. I presented (20-25 min) to one dozen people with known average literacy, or slightly above or below, (my assessment of family and friends), and had positive reactions but rare questions. Nobody complained, fell asleep, or left. A second group of 25 people (including some friends), many having post-grad degrees, doctor, lawyer, PhD and Masters, had many questions, some beyond the scope of the presentation. I was able to answer them on their level, and had resources tabled for those who might want more. There were several unsolicited positive comments (30 minutes). No one appeared distracted or inattentive. I will continue to monitor general audience reaction to this PPT. My sample size is too small for meaningful surveys, however I will participate in a larger scale study if it is set up. Important resources: www.herndonalliance.org Research shows that poor framing of health care reform risks making audiences apathetic, uncomfortable, and intimidated. Worse, it may repel them. My co-speaker presented 45 minutes of wordy and detailed ACA slides to the educated group. However, in my opinion she is equivalent to a professional speaker, and kept the audience captivated despite the slides. Any comments about this PPT are appreciated, as I will continue to refine it and use it as a template for more specific audiences. Also “Thinking Points” by Lakoff is a decent manual for message framing. I can send these as email attachments for those interested. Enroll_America_BuildingBlocks _11 www.enrollamerica.org RWJF-HCconsumersFEES www.rwjf.org
Introduction to the new health laws! A PPT for audiences that have average literacy (7-8th grade reading level). Actually, I showed it to a group of people with post-grad education, and they liked it. You will too. Please customize it freely and use your name if you want to present it to others. You're welcome to give me constructive feedback so I can continue to evolve it.
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Note about this presentationJoel Weddington MD
This PPT follows Enroll America’s directions on how to reach audiences that have average literacy, or 8th grade reading level. It also follows many framing principles of Herndon Alliance, and observes important research from the RWJF. I presented (20-25 min) to one dozen people with known average literacy, or slightly above or below, (my assessment of family and friends), and had positive reactions but rare questions. Nobody complained, fell asleep, or left. A second group of 25 people (including some friends), many having post-grad degrees, doctor, lawyer, PhD and Masters, had many questions, some beyond the scope of the presentation. I was able to answer them on their level, and had resources tabled for those who might want more. There were several unsolicited positive comments (30 minutes). No one appeared distracted or inattentive. I will continue to monitor general audience reaction to this PPT. My sample size is too small for meaningful surveys, however I will participate in a larger scale study if it is set up. Important resources:
www.herndonalliance.org
Research shows that poor framing of health care reform risks making audiences apathetic, uncomfortable, and intimidated. Worse, it may repel them.My co-speaker presented 45 minutes of wordy and detailed ACA slides to the educated group. However, in my opinion she is equivalent to a professional speaker, and kept the audience captivated despite the slides. Any comments about this PPT are appreciated, as I will continue to refine it and use it as a template for more specific audiences. Also “Thinking Points” by Lakoff is a decent manual for message framing. I can send these as email attachments for those interested.
We have a New Mission for 2012:Educating One Million Americans about the
Affordable Care Act!
We met with President Obamaat the White House.
This is Dr. Murthy, one of our co-founders, and a few of our many other members.
The President signed the bill for the Affordable Care Act In March, 2010
Now it’s time for everyone to learn about the new benefits and
How to Enroll
America’s new health careplan is called
Because it will make it possible for 32 million more people to get health care
and see their doctors!
The Affordable Care Act
THE WHITE HOUSE SAYS
The Affordable Care Act puts in place comprehensive health insurance reforms that will hold insurance companies accountable, lower costs, guarantee choice, and enhance quality health care for all Americans.