Affle's MAAS Platform Overview

Introduction to Affle’s Mobile Audience as a Service (MAAS Platform)

April 2015

Current Scale & Global Potential

Founded in 2006

Head quarters in Singapore with extensive business primarily in Asia

300+ employees with over 200+ engineers.

Strong direct presence in Asia (Singapore, India, Indonesia, SE Asia) with scalable business model

3 patents granted in US, 3 pending in Europe including mobile ads in messaging, mobile search & commerce related patents

Strong Credentials backed by solid investors

Growing profitably with CAGR >100%

FY07

FY09

FY09

FY11

FY12

Affle’s ‘Mobile Audience as a Service’ (MAAS) Platform Overview

4

Blended ‘Art’ & ‘Science’ approach to drive efficiency on MAAS platform

Delivering extensive Mobile Audience outreachpowered by unified audience insights

Audience Intent Insights powering Audience Procurement & App Experience

7

Drivers of Mobile App User Intelligence

Leveraging Audience Intelligence for Own & Paid media retargeting

Integrated Approach to Mobile Audience Procurement, Attribution & Optimisation

Unified view to key business metrics | Usable data with detailed visualization

Integrated Summary View to Key Campaign Metrics

Mobile Web & App Tracking

Integrated Attribution & In-App Analytics-centric measurement and procurement

CRM based Retargeting on Own App (Owned Media) & Third Party Apps (Paid Media)

Mobile Asset Development | Strengths & Portfolio

EXPERIENCE LIVE DEMO(Best viewed on smartphone)

touch.affle.com

REFER TO DETAILED CASE STUDIES BY APP

CATEGORY

Key Highlights of Affle’s Mobile Asset development platform

Affle Reusable Component (ARC) Framework for Mobile App Development

Advanced app framework with pre-built components to ensure rapid

delivery on any platform

Auto update architecture to ensure components used can be easily upgraded with new OS version

released by OEMs

Continued Research & Development to ensure scalability and relevance

ARC Framework for Server Side architecture

Mobile Asset Development Process

Top Categories of Mobile Apps built over platform

Cross Platform App development on MAAS Platform

Over 30 customizable Rich Media Ad Units available on Integrated Ad Builder

Ad Builder integrates 30+ Rich Media & Interactive Video type

ad units/templates

Customization solutions available on top of platform for

top customers

Integrated modules to leverage native phone

functionalities on Rich Media and deliver it in multiple sizes

and formatsVisit Rich Media Gallery from

your smartphone to know more

http://touch.affle.com/

Partner & Customer Portfolio

For More Information

[email protected]

http://maas.affle.com/http://affle.com/