Affise fraud protection

CPA FRAUD PROTECTION WITH

WHY?

• $4.2 billion is lost due to ”non-human traffic”

• $1.1 billion is lost due to “malvertising-related activities”

• $2.4 billion is lost due to “infringed content”

FRAUD IS A HUGE PROBLEM IN INTERNET MARKETING

ByIABreporthttp://www.iab.com/wp-content/uploads/2015/11/IAB_EY_Report.pdf

2

Study: 40% of mobile clicks are accidental or fraudulent.

WHAT ABOUT MOBILE?

ByTrademob.com report

3

• Install farms

• Install Bots and emulators

• Incentivizing non-incent traffic

• Proxy and emulators

• Mobile device hijacking

HOW YOU GET FRAUD ON MOBILE?

4

FARMING INSTALLS

5

SOLUTION?

6

+

Real time conversion fraud checkingfor CPA/CPI networks

FORENSIQ, a leading ad fraud detection and prevention company. Best-In-Class for Fraud Detection.

7

FORENSIQ

ByPRNewswire.com

8

HOW IT WORKS?

Attribution trackers CPI Network on AFFISE Platform

Traffic dataConversion data

ScoringFraud report

Less than 100ms.

• 0-64 Non-Suspect. Scores in this range have not been identified as fraudulent.• 65-79 Suspect. Activity within this range has passed some

thresholds. Fraudulent activity is likely.• 80-100 High-Risk. There is a very high likelihood that an

conversion is fraudulent.

9

SCORING REPORT

10

CONVERSION FRAUD REPORTAnalyze every conversion in your network

11

OFFERS FRAUD REPORT

Get fraud reports by each offer

12

AFFILIATES FRAUD REPORT

Catch fraud affiliates before advertiser

13

Get your CPA campaigns fraud protected with AFFISE and FORENSIQ

just in one click

14

INCREASE YOU REVENUES WITH AFFISE

Dmitrii Zotov, CEO Affise

Email: [email protected]: dz_affise+7-903-039-68-73

[email protected]