Affinity Talk2008

www.affinitystudios.com

Brian Brian RodwayManaging DirectorAffinity Studios Ltd

10 Reasons Why Mobile Games Rock!


You always have your phone on you.

When I leave the house I check to see if I have my keys, wallet and phone.

It’s a personal device. Most people havepersonalised the ringtone and theme. Haveall their friends numbers, and maybepictures of their family.

People have an Affinity to their phone.

Reason 1


The games can be played anywhere.

They can be played while waiting for a bus,or while in transit.

This is literally miles away from the traditionalconsole couch potato.

Reason 2


Reason 3

The best mobile games are designed for short sessions of play. Ideally a game can be played in 10 to 15 minute periods.


Reason 4

Open Platform - Anyone can develop any J2ME game or application they want to. Just download the tools and sdk’s and away you go.

Other games platforms are closed, you need to be a registered developer to get access to the development tools and devices.

Compete against the platform holders titles.3rd Q 2007, Wii 14 > Million, 11 were from Nintendo.For DS, 50 > Million, 28 were from Nintendo.


Reason 5

Digital Distribution - No boxed product.

Games are loaded onto the phone by:

Over The Air (OTA), via a link. The link can be received in an SMS or clicked on in a WAP/Web page.

Side Loaded. The game is downloaded onto a PC and then transferred via cable or Bluetooth to the phone.


Reason 6

Cheap to purchase - £3.00 to £5.00Pocket Money prices, compared to console.

Also relatively cheap to develop. The cost incurred in developing for a J2ME mobile phone is FAR less than for a handheld console.

Developed apps from £20,000 up to £110,000.


Reason 7

Diversity of product.

Consoles are dominated by the defined genres of Racing, Sports, & Shootem-up’s.

Since the Mobile game playing audience is more diverse (52% women) this allows new andoriginal ideas to flourish.


Reason 8

The Convergent Device.

Less and less public payphonesKilled the pager deviceKilling the low end digital camera marketIntegrated web browsingRadioMobile Games

Next Developments:

Mobile TV - currently strugglingMP3 player - hello iPhoneGPS devices - Nokia aquire NAVTEQ


Reason 9

Always New Opportunities

Apple releasing iPhone SDKGoogle AndroidNokia N-Gage (2)3D UI/ApplicationsLocation Based ApplicationsMobile Social Networking:

M:Metrics US UKMySpace 3.7 million 440,000Facebook 2 million 307,000Bebo 288,000


Reason 10

Because I say so.

Affinity have developed over 30 games/apps for mobile.


Email: [email protected]


Questions?


1) Always have your phone2) Games/Apps can be used anywhere3) Designed for short periods of interaction4) Open platform5) Digital distribution6) Cheap to purchase & develop7) Diverse products8) The convergent device9) Always new opportunities10) Six years mobile experience cant be wrong



Email: [email protected]


Questions?

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